Build That Business: Recent Episodes
Lindsay J Williams
How can I turn my creative passion into a profitable business? Can I really scale my business as a creative solopreneur? How do I know when I’m ready to quit my 9-5? Is work-life balance really possible as an entrepreneur? Welcome to Build that Business, girlfriends! Where host Lindsay J. Williams answers all of these questions and more. Lindsay will share tangible business tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. We dive into real life struggles and triumphs through inspirational stories from entrepreneurs making their business dreams happen. So what are you waiting for? Get ready to build your business and generate profits without burnout. Subscribe to the show and let’s Build that Business!
145: I Love Money (and I think you should too)
The money advice most of us grew up with was built for employees. Budget everything, cut back, save more. And in that context? It makes complete sense. But you are not an employee. You don't have a ceiling. And applying a fixed-income framework to a variable-income life is quietly holding a lot of entrepreneurs back.
In this episode, Lindsay gets honest about money. The conditioning that makes women uncomfortable talking about it, wanting it, and enjoying it. The mental cost of money anxiety and where that energy could be going instead. And the four filters she runs every significant spending decision through.
In this episode:
- Why the traditional money playbook doesn't apply to entrepreneurs
- The mental bandwidth cost of money anxiety (and what to do with that energy instead)
- Why you are going to make bad investments, and what to do when it happens
- The four filters Lindsay uses for every spending decision
- Why investing in yourself is maintenance, not indulgence
- The giving practice that changed how Lindsay relates to money
If money makes you a little uncomfortable to talk about, this episode is a good place to start asking why.
Follow along on Instagram: https://www.instagram.com/lindsayvanharssel/
144: The Clue Stack: The Word Was Yes. Everything Else Was No.
You just wrapped a sales call. It went amazing. They laughed. They nodded. They looked you dead in the eye and said, "I'm in. Send the contract."
Seven days later... crickets.
Here's the thing. You didn't miss a word. The word was yes.
You missed the tone. The pause before the yes. The shoulder shift when you said the price. The follow-up link that never got opened.
The word was yes. Everything else was no.
In this episode, I am breaking down the framework I teach: The Clue Stack.
Four layers you are reading on every sales conversation (verbal, paraverbal, nonverbal, behavioral), and if you are only reading one of them, you are getting fooled on the regular.
Inside:
– The nine psychological triggers every buying decision runs through, laid out in one clean place
– Why the verbal layer lies the most, and how specific word choices diagnose which trigger is weak
– The three paraverbal tells I listen for on every sales call (pace shifts, breath catches, and the fake-cheerful uptick)
– How to read nonverbal cues on Zoom when all you have is a head-and-shoulders crop
– The 48-hour rule: why your buyer's behavior in the two days after your call tells you more than anything they said on it
– Why the Clue Stack is the single most important skill you can build as an entrepreneur in the age of AI
If you have ever hung up from a sales call feeling amazing and then gotten ghosted a week later, this one is for you.
Register for our masterclass at www.easiestyes.com for the full sales system, it is completely free.
143: Break the Ice Before It Freezes: The Gordon Principle
It's April in Buffalo. My car is coated in frost. I'm standing at the window being dramatic about it when my brain pulls up a memory from when I was a kid.
Our dog, Gordon.
Gordon figured out, at some point, that if he dipped his nose into his outdoor water dish every few hours, the thin layer of ice would never get thick enough to seal off his water.
Crack the surface. Walk away. Come back. Crack it again.
That is the move. It is the Gordon Principle. And it is one of the most important things you can be practicing in your business and in your personal life right now.
Because every tension starts as a thin layer. Left alone, it thickens. And left alone long enough, a ten-second conversation becomes a ninety-minute blow-up.
In this episode, we are talking about the ice forming right now, in both places, while you are listening. The conversation you have been postponing for two weeks. Two months. A year. And why the bill doubles every week you wait.
Inside:
– The three business conversations we postpone the longest, and the exact opening sentence to crack each one this week
– Why "keeping the peace" is almost always a lie (and what it is actually costing you)
– The personal relationships where thin ice is thickening right now, the flaky friend, the family comment at Easter, the partner, the parent you keep managing around
– The math of ice: why conversations get exponentially harder every week you wait
– The ten-second sentence that prevents the ninety-minute blow-up
If you have been carrying the weight of an unsaid thing for weeks or months, this one is for you.
Cold-nose energy.
142: The Soft CTA is Killing Your Sales
You're at Costco. The lady with the friendly smile holds out a tiny paper cup with a single wonton on a toothpick. You take the bite. It's unreal. You go, "where do I find these?" And she smiles and says, "feel free to check the website when you're ready."
What?! Ridiculous right?
That is what most entrepreneurs are doing to their buyers every single day.
In this episode, I'm breaking down the single most expensive sentence in your business... the soft CTA. The "whenever you're ready." The "DM me if you're curious." The "feel free to reach out." And why it is costing a lot of you listening over $200,000 a year.
Inside:
– Why a whole generation of entrepreneurs got raised on bro marketing and overcorrected into barely asking at all
– The three stories you tell yourself to justify the vague pitch
– What your buyer is actually doing in the ten seconds after they say "I love this"
– The clean ask scripts for DMs, webinars, sales calls, stages, and booths
– The integrity flip: why pitching clearly is more respectful than softening every ask
If you have been leaving money on the table because you didn't want to be "that person" — this episode is your third option. Grounded, warm, direct sales that honor you AND your buyer.
They want the wonton. Give them the damn wonton.
Head to easiestyes.com to grab a spot in the masterclass and get the full framework.
141: Why We Quit Before the Yes
Links mentioned in the episode:
Join our free live sales instincts masterclass: The Easiest Yes at www.Easiestyes.com
Something happened in a live Q&A today that I couldn't stop thinking about. Someone asked, "What do I do when they say no?" And I started answering it the way I normally would until I glanced at the question again and something about the way she asked it made me pause.
Because here's the truth. It's rarely a true no. It's almost never a true no.
But we treat every bump, every hesitation, every "let me think about it" like a wall. And we walk away. From the sale. From the relationship. From the dream. Right before the tipping point.
In this episode we're talking about what it's really costing you every time you leave before the yes. We get into:
- Why we're wired to read friction as rejection and what's actually happening in your body when someone hesitates
- The difference between a true no and a handbrake, and why most of what we call "no" is actually just fear
- Why resistance is proof of investment, not proof that it's over
- The personal story of how my "no tolerance" went from a 2 to a 10 and what changed
- Why staying in the conversation is sometimes the most caring thing you can do, and walking away is the less loving choice
- What staying actually looks like in practice, including the exact questions I use when someone hesitates
This one goes beyond sales. We're talking relationships, friendships, dreams you shelved after the first bump. The skill of staying in the conversation changes everything. In your business and in your life.
The yes you've been waiting for might be one conversation away. Stay in it.
140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point
I've been doing the thing that works. The data is clear. And yet every part of me kept saying it wasn't enough.
In this episode, I'm getting really honest about what happens when you finally find your formula, and then your nervous system tries to talk you out of it. We're talking about the subconscious craving for chaos, the difference between productive hustle and nervous system-driven hustle, and why adding more things is often the fastest way to undermine the one thing that actually converts.
I also get personal. I share what came up in therapy this week that stopped me cold, including why workaholism can actually be a trauma response, and how taking care of myself became the most strategic business decision I've made.
Here's what I cover:
- Why your nervous system gets addicted to the hustle phase and what to do when it hasn't caught up to where you actually are
- The difference between the figure it out phase and the refine it phase, and how to know which one you're in
- What it actually looks like to dial in every lever around the thing that works instead of adding new things on top of it
- The soccer ball analogy that completely reframed how I think about focus and strategy
- Why honoring your capacity isn't laziness, it's the infrastructure everything else is built on
If you've found what works and you're still somehow trying to talk yourself out of it, this one's for you.
139: Let The Chips Fall. Gather The Data. Ask The Question.
We spend so much time asking everyone else what they think...our friends, our family, other business owners, the internet, honestly even AI, and somewhere in all of that noise we stop trusting the one person who actually has all the data.
Ourselves.
In this episode, I'm sharing the framework that changed how I make decisions in my business and my life. Let the chips fall. Gather the data. And then ask yourself the one question that cuts through all of it: does this actually work for me?
Here's what we get into:
- Why we keep measuring our lives against a ruler that was never built for us
- The difference between fear and your gut, and why it matters more than you think
- Why the people around you, even the ones who love you, can accidentally skew your data
- How long you actually need to gather data before you have enough to decide
- What acting on the answer actually looks like in real life
- Why asking AI for life advice might be the most unhinged thing we're all doing right now
Plus a personal story I've never shared publicly before that taught me the most important lesson I know about whose opinion actually matters when you're making a big decision.
Spoiler: it's yours.
138: "Always Be Closing" Is Gross. Here's What to Do Instead...
"Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns out it was written to show how gross that world is and bro-marketers put it on a poster and ran with it as the gospel. The irony is almost too good.
In this episode, we break down why ABC culture spread, what it's actually costing you, in refunds, in reputation, and in how you feel after every sales call, and the framework she uses to sell with full confidence and a clean conscience.
You'll learn:
- The 8 classic high-pressure tactics and exactly why they work against you
- The real difference between guiding and pushing (and how to tell which one you're doing)
- Why pressure selling erodes your confidence over time
- 4 guardrails for ethical, high-converting sales conversations
- What it actually sounds like to invite a decision without pressure
Plus the one thing my mom told me when I started my business that reframed everything she thought I knew about sales.
Ready to sell in a way that feels good, converts well, and builds a reputation you're actually proud of?
I'm hosting a free masterclass where I teach the full framework behind ethical, high-converting sales conversations, the nine psychological triggers, how to read where someone is in real time, and how to guide someone to a yes without ever feeling gross about it.
Save your spot at 👉 www.easiestyes.com
137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve
There's a conversation I keeps coming back to. One of my clients who was done explaining. Done justifying. Done trying to make the people in her life understand what she was building and why it mattered so much.
If you've ever felt that way, this episode is for you.
Today we unpack one of the most quietly damaging things entrepreneurs do. Waiting for permission. Waiting for someone to co-sign the dream before fully committing to it. And why that waiting is costing you more than you realize.
IN THIS EPISODE YOU'LL LEARN:
- Why the people who love you most are sometimes the ones who understand you least, and why that's not a reflection of your dream
- Where permission seeking actually comes from and why it follows us into our businesses without us ever questioning it
- The co-signer framework, and why your dream was never theirs to approve
- Why crazy usually just means you were right too early
- Why hiding your ambition is costing you the version of life that's actually waiting for you
- The validation trap and how to break it one decision at a time
- How to find your people, the ones who grab a marker instead of giving you a worried look
136: What Separates the Top 2% in an AI World: The Human Advantage
If AI can write your emails, build your funnels, and generate your content.. what's left?
That's the question we unpack in this episode. And the answer has nothing to do with finding a better tool.
For the first time in history, emotional intelligence is more predictive of success than IQ. This is the fundamental shift happening right now, and it has massive implications for every entrepreneur building in an AI world.
In this episode I walk through the 6 human skills that AI cannot replicate, why the online business industry stopped investing in them, and why the entrepreneurs building these skills right now are quietly pulling away from the pack.
This one is going to change how you think about where you're investing your time and energy.
IN THIS EPISODE YOU'LL LEARN:
- Why the barrier to entry just dropped to zero and what that actually means for your competitive advantage
- The 6 skills that separate the top 2%: Presence, Active Listening, Emotional Intelligence, Persuasion, Conviction, and Storytelling
- The skill nobody puts on their resume that closes more sales than any script ever could
- Why human skills compound differently than tactical skills and why that changes everything
- The honest truth about why the industry stopped teaching these skills
MEMORABLE MOMENTS:
"AI just handed everyone the same playbook. Skill is no longer enough. The strategies are no longer exclusive. The tools are available to everyone. So what's left? The human."
"For the first time in history, EQ is more predictive of success than IQ. AI handed everyone the same analytical brain. IQ is no longer the scarce resource. Everyone has it now."
"The asset was never the funnel. It was never the framework. It was never the tool. The asset is you. It always has been. AI just made it impossible to ignore."
"The question in an AI world isn't what tool are you using. The question is who are you becoming."
"Every conversation you show up fully for builds the kind of intuition that can't be taught."
RESOURCES MENTIONED:
- Join the The Easiest Yes Free Masterclass: www.easiestyes.com
CONNECT WITH LINDSAY: Instagram: @LindsayvanHarssel
Episode 135: The Silence Was the Story: How I've Been Rebuilding
If you've been waiting for a new episode — it's here. And this one is different.
After a few months of quiet on the podcast, Lindsay is back with the most personal episode she's ever recorded. This isn't a strategy episode. It's the real story of what happens when the chaos that built your business finally stops — and your nervous system doesn't know what to do with the silence.
In this episode Lindsay covers:
The survival mechanism that kept life and business in separate boxes for years — and what shifted when she finally let the two worlds touch.
Why hustle isn't a dirty word — but what's behind the hustle matters more than the hustle itself.
The 10 out of 10 in business, zero at home split — and where that actually comes from.
What healing really looks like on a Tuesday afternoon (hint: it's not a sunrise post).
The intrusive thought framework her coach taught her that changed everything — and why reassuring yourself is actually making it worse.
The "oh my god" phase — the two versions of it, and why nobody warns you about what comes after the healing starts to work.
Why she's done building for external validation — and who she's building for now.
A line from this episode: "The silence was the story. And I'm ready to tell it now."
Connect with Lindsay: Instagram: @LindsayvanHarssel DM Lindsay and tell her what you're building 💙
If this episode resonated: Share it with a woman in your life who is crushing it on the outside and quietly falling apart on the inside. She needs to know she's not alone.
134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect
This episode is an excerpt from my conversation with Julie Chenell and Cathy Olson on The Gorgeous Effect Podcast, and it’s part 3 of our special sales series.
In this segment, we take a real, honest look at why so many sales conversations feel awkward, high-pressure, or downright sleazy, and what you can do to change that in 2026 and beyond. If you’ve ever cringed at pushy tactics, tone-deaf DMs, or the classic “car salesman” energy, you’re in good company. We’ve been there too.
Together, we swap stories from the worst sales interactions we’ve seen, unpack why those outdated tactics fall flat with today’s trust-driven buyers, and talk through simple shifts that help your sales conversations feel natural, grounded, and human again.
If you’re ready to ditch the pressure and step into an approach that feels aligned, this episode will give you the clarity and confidence to rework your sales conversations for the year ahead.
Join our upcoming free class: www.Easiestyes.com/class
" Master Your Sales Instincts, Double Your Close Rate, & Start Guiding Conversations Where Buyers Sell Themselves"
133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect
This episode is an excerpt from my recent conversation on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson, part 2 of our 3-part Sales Series.
In this segment, we dive straight into the real talk around sales scripts, AI, and what actually creates a confident, high-converting sales experience. You’ll hear why memorizing a script (or leaning on AI alone) won’t turn anyone into a strong closer, and why the magic really lives in nuance, understanding human behavior, and bringing your full energy into the process.
We unpack the difference between surface-level selling and the kind of connection-driven conversations that lead to genuine yeses. You’ll hear candid stories, practical insights, and the simple shifts that help you move away from “salesy” tactics and into a more natural, aligned approach.
If you’ve ever wondered why some people sell with ease while others get stuck, or you’re ready to rethink how you show up in your sales process, this episode is packed with the perspective you need.
Tune in for a fun, honest, strategy-rich conversation pulled straight from The Gorgeous Effect.
Join our upcoming free class: www.Easiestyes.com/class" Master Your Sales Instincts, Double Your Close Rate, & Start Guiding Conversations Where Buyers Sell Themselves"
Featuring Julie Chenell, Cathy Olson & special guest Lindsay J. Williams
I’m kicking off a special three-part series from my guest appearance on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson of Funnel Gorgeous and this first episode dives straight into a question every business owner needs to answer:
Do you have a leads problem, or a sales problem?
Julie and Cathy invited me onto the show to unpack one of the biggest misconceptions in online business: believing you need more leads when what you actually need is a clearer, stronger sales process. We talk about what really drives conversions, why more traffic isn’t always the answer, and how to diagnose what’s actually going on behind the scenes of your funnel.
This episode is packed with simple, psychology-driven insights you can use right away, whether you run wedding shows like me or funnels like FG. Julie and Cathy pull back the curtain on mistakes they’ve seen hundreds of entrepreneurs make, and together we break down how to spot whether your bottleneck is marketing… or sales.
If you're ready to stop guessing and start understanding what your numbers are really telling you, this is a must-listen.
Join our upcoming free class: www.Easiestyes.com/class" Master Your Sales Instincts, Double Your Close Rate, & Start Guiding Conversations Where Buyers Sell Themselves"
Episode 131: What 11 Years of Entrepreneurship Taught Me About Living
This week marks 11 years since I launched into entrepreneurship, and this episode is unlike anything I’ve ever shared before.
When I sat down to reflect on what I’ve learned over the past decade, I realized this isn’t just about business. It’s about becoming.
In this episode, I’m pulling back the curtain on what the journey has really looked like, the seasons of survival, the rebuilding, the healing, and the growth that changed everything.
I’ll walk you through 11 insights from 11 years in business... the truths I’ve learned not just as an entrepreneur, but as a woman who’s learning how to live again.
It’s real. It’s raw. It’s vulnerable.
But my hope is that by the end, you’ll see yourself somewhere in this story. Because there’s no finish line. Just deeper peace, bigger purpose, and the person you’re meant to be on the other side.
130: Your Standards Shape Your Life, Not Your Goals
This one’s a little different, and it’s personal.
Over the last six months, I’ve walked through one of the hardest seasons of my life. I haven’t shared it publicly until now, but I’ve been navigating my divorce. And while it’s been painful, it’s also brought more clarity than I’ve ever had before.
This season has taught me something I’ll never forget:
Our standards shape our life, not our goals.
Your goals are what you want.
But your standards? They’re what you allow.
They determine what you say yes to, what you walk away from, and ultimately, what kind of life you build.
In this episode, I’m talking about what it looks like to truly raise your standards, not from a place of perfection or control, but from a place of self-respect. I’m sharing the lessons that came from realizing I didn’t want to live feeling unseen and undervalued, and how I made the decision to choose myself, even when it meant starting over.
We’ll talk about:
✨ The difference between goals and standards (and why one matters more)
✨ What happens when you compromise your standards — and how to stop
✨ The freedom that comes from taking back your power
✨ Showing up as the version of you who enforces her boundaries with grace and confidence
✨ Why it’s okay to be “the villain” in someone else’s story when you’re protecting your peace
This isn’t just a motivational pep talk, it’s real, raw, and from the heart.
If you’ve ever found yourself settling, shrinking, or silencing what you need to keep the peace, I hope this conversation reminds you that you’re allowed to want more.
Because you are a grown adult who gets to choose.
And when you finally stop lowering your standards to keep everyone else comfortable, you make room for the life that truly fits you.
Episode 129: Hustle? Rest? Or Risk? Here’s How You Know…
I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle of a messy, beautiful season of business. After a conversation with my coach (and a few late-night thoughts from my mentorship students), I realized something big: so many of us are getting discouraged not because we’re doing it wrong… but because we’re following advice meant for a different season than the one we’re in.
In this episode, I’m breaking down the three seasons I’ve lived, over and over again, in my own business: Hustle, Optimization & Boundaries, and Risk Tolerance & Scaling. I’m sharing what each one really looks and feels like, beyond the curated Instagram version, and how to know which one you’re standing in right now.
We’ll talk about…
✨ The truth about hustle culture (and why hustle isn’t toxic, burnout is)
✨ How to stop feeling guilty for working hard or resting when you’ve earned it
✨ What to focus on in each season so you can actually move forward
✨ And how to stretch without snapping when it’s time to take bigger risks
This one is equal parts pep talk and permission slip. Because I want you to stop beating yourself up for not being where someone else is, and start honoring what your season needs from you right now.
Whether you’re in the trenches building momentum, learning to protect your peace, or taking the big, scary swings that stretch your comfort zone, this episode will help you recognize where you are, own it fully, and trust that every season is shaping you into the business owner you’re meant to be.
Because you’re not just building a business. You’re becoming the version of you who can hold it.
Episode 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business
Ever feel like you’re working nonstop in your business but still not seeing the growth you want?
Most wedding pros spend 90% of their time serving clients and squeezing sales and marketing into that last 10%... usually running on bottom-of-the-barrel energy. But what if the secret to scaling isn’t more time… it’s better strategy?
In this episode, I’m sharing how to focus your limited hours on high-leverage sales activities, the kind of moves that multiply your results instead of draining your energy. We’ll talk about:
✨ What “high-leverage” really means (and how to know if you’re stuck in low-leverage busy work)
✨ The simple mindset shift that doubled my business, without adding more hours to my week
✨ Why wedding shows are the most high-leverage opportunity in the wedding industry
✨ How to find and protect your own high-ROI activities that keep your calendar full
You’ll walk away from this episode ready to stop running your business on fumes, and start running it like a CEO.
🎧 Listen in and then grab your free seat at my masterclass:
👉 How to Actually Fill Up Your Calendar in One Sitting at Your Next Wedding Show
Save your spot at LindsayJWilliams.com/training
Because the time you have even if it feels small is already enough to build something beyond your wildest dreams 💛
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026
Training 6: Scarcity Sells: How to Create Urgency Without Feeling Pushy
Tired of hearing couples say “we’re just browsing”? In this episode, I’ll show you how to guide those on-the-fence couples toward action using scarcity strategies that feel natural, not pushy. When you apply these simple shifts, you’ll spark momentum and fill your consultation calendar faster than ever.
Here’s what you’ll learn:
- The powerful difference between urgency and scarcity, and how to use both at wedding shows.
- What to say when couples tell you “we’re not ready yet” (this works like magic).
- The visual trick that creates instant FOMO and gets couples lining up for appointments.
Scarcity done right doesn’t feel like pressure, it feels like opportunity. And it’s the secret to turning warm interest into booked weddings.
Sign up for our FREE Masterclass:
👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows.
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026
Training 5: How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding Shows
Yes, wedding shows have freebie-seekers, but they also have your dream clients. In this episode, I’ll show you how to stand out from the crowd, speak directly to your ideal buyers, and walk away with high-end bookings (even in a room full of budget shoppers).
Here’s what you’ll learn:
- The strategic shift that helps you connect with luxury buyers, even in a sea of deal hunters.
- What ideal clients are actually looking for at shows (hint: it’s not the cheapest vendor).
- The hidden buying signals most vendors miss when talking to couples.
When you show up with the right strategy, wedding shows become a magnet for the clients you’ve always wanted to work with.
Sign up for our FREE Masterclass:
👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows.
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026
Training 4: The Psychology Behind a Great Show Special (Without Discounting Your Services)
Couples love the thrill of a deal, but that doesn’t mean you have to slash your prices to get their attention. In this episode, I’ll walk you through how to craft a show special that motivates couples to take action—while protecting your profit and elevating your brand.
Here’s what you’ll learn:
- Why discounts kill your profit, and how to offer something even more compelling.
- The 4-part filter every great show special should pass before it hits the table.
- What a show special actually is—and why most vendors are doing it wrong.
With the right approach, your show special becomes a powerful tool that books weddings without cutting into your bottom line.
Sign up for our FREE Masterclass:
👉 Want more examples and step-by-step strategies? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows.
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026
Training 3: How to Make Wedding Shows Work, No Matter Your Niche
Whether you’re a travel agent, high-end planner, venue, or offer something totally unique... wedding shows can work for you. In this episode, I’ll show you how to tailor your show strategy to your business, timeline, and ideal client so you can walk away with real bookings.
Here’s what you’ll learn:
- How to shift your message based on your booking window, service, or price point.
- The “decision timeline” strategy that connects you with couples right when they need you.
- Why your niche isn’t the issue, and how my students are booking out with wedding shows in every category.
No matter your business, there’s a way to turn wedding shows into your #1 source of clients.
👉 Want the full strategy? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your calendar in one sitting at your next wedding show.
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026
Training 2: What’s Not Working: 5 Mistakes That Tank Your Wedding Show Results
You’ve been told to collect leads, hand out brochures, and hope couples follow up later. The truth? That outdated advice is costing you real bookings. In this episode, I’ll break down the five biggest mistakes wedding pros make at shows, and exactly how to fix them.
Here’s what you’ll learn:
- Why giveaways, raffles, and freebie-seekers are hurting your chances of booking weddings.
- The surprising role your booth layout plays in whether couples stop or walk right by.
- The #1 shift that turns wedding shows from a wasted day into your biggest revenue stream.
With just a few tweaks, you can go from frustrated to fully booked at your next show.
👉 Want the full strategy? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your entire calendar in one sitting with wedding shows.
6-Part Free Audio Training Series for Wedding Pros: Booked Solid: How Wedding Pros are Winning Shows in 2026
Training 1: ROI Revealed - 4 Metrics That Predict Your Wedding Show Results
Think wedding shows are a gamble? Not when you know what to track. In this training, I’ll walk you through the exact four ROI metrics that will show you if a wedding show is truly worth your time and money.
Here’s what you’ll learn:
- The four key ROI metrics that separate “guesswork” from real strategy.
- The time-per-dollar breakdown that proves one show can bring in $20k+ in revenue.
- How to analyze your investment so you can double down on what’s working and cut what’s not.
Once you understand these numbers, wedding shows stop being a gamble, and start being your most profitable marketing channel.
👉 Want to dive even deeper? Join me for my free masterclass at LindsayJWilliams.com/Masterclass and learn how to fill your calendar in one sitting at your next wedding show.
The economy has shifted. It’s no longer enough to sell services or even experiences. Today’s clients want to walk away changed.
In this episode, I’m taking you inside a glass-of-wine conversation I had with my dad (a college professor of Travel & Tourism) about Pine & Gilmore’s famous book The Experience Economy — and how that idea has evolved into what we now call the Transformation Economy.
We’ll explore:
- The evolution of economies: from commodities → goods → services → experiences → transformations
- The psychology behind why clients are craving change now more than ever
- The Starbucks Pumpkin Spice Latte test (and why it’s really about identity)
- What this shift means for the wedding industry — and how you can position your business around the transformation you deliver
The Transformation Economy isn’t coming — it’s already here. And if you can show the real, lasting change you create, you won’t just stand out… you’ll thrive.
120: Meet the Friend Who Changed My Money Story, Erinn Bridgman
For years, I avoided really looking at my numbers. I told myself I’d “clean everything up first,” or that once I made more money, the stress would go away. Spoiler: it didn’t.
That’s where today’s guest, and dear friend, Erinn Bridgman comes in. Erinn isn’t your typical money coach. She went from hustling weekends as a wedding photographer to building a $7M real estate portfolio, all by learning how to make her business actually pay her. Now she helps wedding pros and creative entrepreneurs do the same: ditch money stress, finally pay themselves consistently, and build real wealth.
In this episode, we’re diving into:
- Why “more revenue” isn’t always the fix for money stress
- The real difference between a bookkeeper, accountant, and your role as CFO
- How to stop feeling broke even when your business looks successful from the outside
- The simple rhythm Erinn taught me that changed how I lead my money
If money has ever felt heavy, messy, or like something you’ll “deal with later,” this conversation will give you a new story — one of clarity, calm, and real control.
✨ Resources mentioned in this episode:
- Join the free Money Masterclass: https://go.erinnbridgman.com/masterclasslindsay
- Check out Erinn’s course Paid and Powerful: https://paidandpowerful.com/casestudy
- Learn more about Erinn’s 1:1 Coaching: https://erinnbridgman.com/1-1-coaching
Ever stepped into a season where everything just clicks? The emails, the referrals, the opportunities... it feels like the universe is conspiring for you. But here’s the truth: it’s not luck. It’s what happens when clarity, standards, and action finally intersect.
In this episode of the Build That Business Podcast, I’m sharing how to recognize those magnetic seasons when they show up, why they often follow your hardest stretches, and the science (hello, Reticular Activating System (or RAS) 👋) that helps explain why opportunities suddenly seem to appear everywhere.
We’ll dig into:
- Why magnetic energy shows up after hard seasons
- The power of raising your standards (and refusing to discount them)
- The difference between noticing opportunities and actually harnessing them
- Practical examples of low, medium, and high-stakes “yeses”
- Guardrails and practices to extend the season
- What to do when the wave ends — and how recalibration seasons actually level you up
- My 5-step roadmap: Standards → Purge → RAS → Act → Extend
If you’ve been waiting to feel ready, this is your nudge: you don’t wait for the wave, you stand up on the board when it comes. 🎧
This episode wasn’t planned but it kept me up last night, and I knew I needed to sit down and record it today. It felt like the universe was telling me you needed to hear this.
Here’s the truth: most people don’t actually go after the life they want. They talk about it. They plan for it. They get close, and then fear sneaks in and convinces them to pull back, to play it safe, to wait for “someday.”
In this episode, I’m breaking down why that happens, the 4 common scenarios I see people get stuck in, and what separates the few who do go after it. We’ll talk about:
- Why successful people aren’t “lucky”, they just swing when others don’t
- The role of big swings in creating leaps in life and business
- How to build your nervous system and risk tolerance so fear doesn’t stop you
- What to do when you get pushback (yes, even from a spouse or partner)
- Why you don’t need permission or support to chase the life you really want
This one’s raw, unscripted, and straight from my heart. If you’ve been sitting on the sidelines, waiting for the right time to take your swing, this is your nudge.
What if the version of you you’ve been waiting for, the calm, confident, thriving woman you imagine in the future, didn’t have to wait for “someday”? What if she could be here now?
In this episode of The Build That Business Podcast, I’m inviting you to stop waiting for permission and start living like she’s already here. Because the truth is, growth doesn’t come in one big leap, it comes in the small, everyday choices to romanticize your business and your life right where you are.
We’ll talk about:
- The hidden stages of growth no one really talks about (and why losing your “mojo” might be part of the process)
- How to build peace into your business so you can hold more success without burning out
- The trap of waiting for more time, money, or confidence before you step into your next level
- The generational shift we’re creating for our kids by modeling a new way to live and work
- Why your clients are magnetized not just to your services, but to the energy you carry
- And how to start bringing the “future you” into your life and business today
If you’ve been craving a softer, more intentional approach to growth, one that lets you thrive in both business and life, this conversation will remind you: you don’t have to wait for someday. You can start becoming her now.
Ep: 116: 9 Business Systems That Saved Me in a Hard Season
Entrepreneurship isn’t just about the glossy success stories, it’s about building something that can hold you when life feels heavy. In this episode, I’m opening up about the 9 business systems that gave me stability, structure, and breathing room in one of the hardest seasons I’ve walked through.
We’re talking about the practical tools, workflows, and mindset shifts that kept my business running, and even growing, without requiring me to show up 24/7.
Inside, you’ll hear:
- The scheduling tweak that made sales calls easier for me and my couples
Why I focused on just 20% of my efforts, to get 80% of my results - How I used content repurposing to stay visible without starting from scratch
- The “CEO time” habit that kept me focused on the big picture
- The behind-the-scenes support that cleared space for me to breathe
- And why leaving margin in your week might be the most productive move you make
If you’ve been in a hard season, or just want to build a business that can weather one, this episode will give you both permission and a plan to make it happen.
Ep 115: What I’m No Longer Apologizing For in Business
In this episode, I’m pulling back the curtain on some big shifts I’ve been making, both personally and professionally. We’re talking about the patterns I’ve uncovered through therapy (like the life trap of subjugation), the quiet ways people-pleasing has shaped my business, and why I’m no longer apologizing for things like taking up space, protecting my time, or changing my mind.
This is a vulnerable one. But I have a feeling if I’ve been carrying these behaviors for 15 years, you might be carrying some of them too. And if you’ve ever over-explained, over-delivered, or made yourself smaller just to keep the peace… I hope this conversation helps you see things a little more clearly, and claim a little more space in the process.
We’ll talk about:
- The two types of people-pleasing and how they show up in business
- What the life trap of subjugation is (and how it may be shaping your decisions)
- Why I’m rethinking my Enneagram wing
- The shift from Helper to Leader
- 7 things I’m no longer apologizing for in business
This isn’t about doing less for others, it’s about finally doing something for yourself.
Ep 114: You Are Allowed to Outgrow the Person Your Business Once Needed
Have you ever looked around at your business and thought…
“I built this. I’m proud of it. But it just doesn’t feel like me anymore”?
You’re not alone.
In this episode, we’re talking about identity shifts in business. What happens when the version of you that built your business isn’t the same version who’s running it now. And how to evolve without burning it all down.
I’m sharing my own journey, from wedding stationer to coach, and walking you through the quiet, often uncomfortable process of realizing you’ve changed. Your priorities, your capacity, your definition of success… all of it. And now your business needs to catch up.
We’ll talk about:
- Why it’s normal (and necessary) to outgrow past versions of yourself
- Common identity shifts I see entrepreneurs navigating
- Signs you’ve evolved, even if your business hasn’t yet
- What to do when your growth feels confusing, scary, or hard to explain
- How to move forward without overthinking, overexplaining, or overworking
If you’ve been feeling the nudge to do things differently, this is your permission slip.
You’re allowed to shift. You’re allowed to want something new.
You’re allowed to build a business that fits who you are now.
113: How to Build a Business That Holds You, Not the Other Way Around
If your business has started to feel… heavy, like it’s asking more of you than it’s giving, this episode is for you.
Today on the Build That Business Podcast, I’m walking you through what it really looks like to create a business that supports your life, not one that drains it. We’re talking about the difference between hustle and sustainability, and what it means to build a business that can catch you when life throws a curveball (because it will).
I’m sharing:
- The four pillars that helped me restructure my business to run with less of me, without sacrificing profit
- How a life-changing diagnosis for my son forced me to get crystal clear on what really matters
- The myth that rest is a reward, and why it’s actually the fuel that keeps your business growing
- How to create offers, systems, and support that protect your time, energy, and peace
- Why this shift isn’t just good for your wellbeing... it’s good for your revenue, too
If you’ve been craving more ease, more clarity, or just permission to build differently… this is your episode.
112: What to Prioritize in Overwhelming Seasons
Feeling stretched thin lately? This episode is for you.
Whether you’re deep in wedding season, juggling client work and family life, or just trying to stay afloat in a full season, this conversation will help you breathe a little easier and focus on what actually matters.
In this episode, I’m sharing the 5 core areas to prioritize when your calendar is packed and your capacity is low. I call them The Full Season Five. We’ll talk through what to pause (guilt-free), how to protect your energy, and how to create micro-momentum so you don’t stall out completely. You’ll also learn how to spot high-leverage moves that actually move the needle so you can keep growing, even in the chaos.
If you’ve ever thought, “I should be doing more,” this episode is your permission slip to pause, simplify, and lead with intention instead of overwhelm.
🎧 We’ll cover:
- What to actually focus on when you can’t do it all
- How to protect your time, energy, and income
- The smartest way to show up without burning out
- Why wedding shows are the most high-leverage move you can make in a full season
Grab the free training I mention in the episode:
How to Actually Fill Up Your Calendar in One Sitting at Your Next Wedding Show
LindsayJWilliams.com/Training
And for my email and inquiry response resource, check out:
The Ghosting Buster
LindsayJWilliams.com/theghostingbuster
You’ve got this, friend. Let’s dive in.
111: Why I Believe in the Slow Rebuild
After an unplanned pause, I’m back behind the mic and today, I’m sharing what’s been unfolding behind the scenes.
This episode isn’t about a breakdown or a burnout. It’s about a quiet realignment. A shift in rhythm. A season of slowing down on purpose, not because I had to, but because I wanted to build something more grounded, intentional, and true.
If you’ve ever found yourself in a season of transition, where the old pace no longer fits, but the new path isn’t fully clear yet, this one’s for you. We’ll talk about:
- What it really means to rebuild (without rushing back to productivity)
- The myth of the “bounce-back” and why rest is a power move
- How I’m redefining success and what my workdays look like now
- The unexpected clarity that comes from stepping back
- Why you’re not starting over, you’re starting from experience
This isn’t a comeback episode. It’s a recalibration. And if you’re moving through something similar, I hope this conversation meets you where you are.
Because you’re not behind. You’re becoming. And you’re doing better than you think.
In this episode, we’re diving into one of my favorite topics… sales. But not in a pushy, awkward, “convince them” kind of way. I’m walking you through the 9 psychological triggers that cause people to take action and say yes.
These are the exact triggers I’ve used (and my students have used) to go from ghosted DMs and crickets after consults… to fully booked calendars with couples who are excited to work with you.
We’re talking:
- What makes people feel urgency and act now
- How to confidently communicate your value without discounting
- What to lead with to pull people in the door (and what NOT to)
- The moment that changed everything for me
This episode is part strategy, part story, and packed with action steps you can implement today. If sales has ever felt intimidating or confusing, this will give you the confidence and clarity to approach it in a whole new way.
🎧 Mentioned in the episode:
→ From Booth to Booked: Winning the Wedding Show Sales Game – My free audio training series to help you follow up and close after the wedding show:
LindsayJWilliams.com/AudioSeries
Let’s talk about it, the kind of dreaming that gets you eye rolls, second guesses, and "be realistic" comments from the sidelines.
In this episode, I’m pulling back the curtain on the mindset shift that’s changed everything in my business: giving myself full permission to dream bigger… and act from that belief. No new flashy strategy. No secret hack. Just a deeper vision and the willingness to trust it.
We’ll unpack:
- Why dreaming big isn’t frivolous, it’s fuel
- How drift sneaks into your business (and how to snap out of it)
- The real reason your dream doesn’t need to make sense yet
- What to do when other people can’t see your vision
- A tangible framework to help you start dreaming again today
If you’ve been playing small, talking yourself out of big ideas, or waiting for someone to give you the green light… this is your episode.
Let’s stop shrinking and start building boldly.
108: The Invisible Work That Builds an Unstoppable Business
We all love the highlight reel: the booked-out calendar, the client wins, the big moments.
But what actually builds a thriving business? It's not the shiny stuff. It's the work no one sees.
In this episode, we’re talking about the invisible work… the behind-the-scenes habits, mindset shifts, and emotional reps that quietly build a business that’s not just successful, but unshakable. If you’ve ever felt like you’re doing all the right things but wondering why it’s not paying off yet, this one’s for you.
I’ll walk you through 7 types of invisible work that changed everything in my own business, including:
- The kind of mindset work that no one claps for (but changes everything)
- Why emotional resilience is more important than getting it “right”
- How to build mastery, leadership, and confidence quietly — and powerfully
- What nervous system regulation actually looks like for business owners
- A peek into the reps I put in (like practicing my Wedding MBA talk in my basement 100+ times)
- And how to keep showing up when the results feel slow
This episode is your reminder that what you're building matters, even if no one sees it yet.
You’re not behind. You’re building. And the roots you’re growing now? They’re going to hold everything you’re about to create.
If you’ve been hesitating to invest, market boldly, or finally go all-in on your business because it feels “safer” to wait — this episode is your wake-up call.
We’re talking about the real cost of playing small. Not just emotionally, but financially. Because while staying quiet might feel comfortable in the moment, it’s secretly the most expensive move you can make.
Inside this episode, I’m sharing:
- What playing small actually looks like (it’s sneakier than you think)
- The hidden opportunity cost of waiting to feel ready
- Why messy action builds momentum, and perfection keeps you stuck
- A tough-love breakdown of the myths keeping you on the sidelines
- A powerful visualization to help you choose your next move — today
This one’s bold. It’s honest. And it’s the nudge you didn’t know you needed.
You’re not stuck. You’re standing at the edge of growth.
Let’s move.
When "Good Enough" Isn’t Enough: Creating the Life You Really Want
You didn’t start your business just to have a highlight reel that looks good to everyone else.
You started it because you were chasing something more. Freedom. Flexibility. A life that actually feels true to you — not just one that checks traditional boxes.
But what happens when, somewhere along the way, the thing you built looks great from the outside... but inside, something feels a little off?
In this heartfelt episode, we’re diving into:
➔ Why "good enough" will never be enough when your heart is meant for more
➔ How to reconnect with what you really want (even if it’s changed)
➔ The courage it takes to shift paths and build a life — and business — that’s truly yours
If you’ve been feeling that quiet nudge in your heart lately, this conversation is for you.
You’re not broken.
You’re not crazy.
You’re right on time. ❤️
🎙️ Tune in now and let’s chat about what’s next for the life you’re meant to create.
The Sweet Spot: Confident and Coachable. When You Know You’re Good… But You’re Not Done Yet
There’s a sweet spot in business that doesn’t get talked about enough, where confidence and humility meet. In today’s episode, we’re diving deep into what happens when you know you’re good at what you do… but you’re still hungry to grow.
I’ll break down the real roles that confidence and humility play in building trust, connecting with clients, and staying in momentum. Plus, I’ll share a behind-the-scenes look at how this balance showed up in my own business, and how it changed everything.
Whether you’ve been playing small out of fear of seeming arrogant, or coasting because “what you’ve been doing kind of works,” this episode will help you find the sweet spot where your growth really starts to take off.
🎧 You’ll learn:
- Why confidence is a non-negotiable in sales (especially in the wedding industry)
- How humility keeps you coachable, relatable, and always evolving
- The mindset shift that took me from overwhelmed to magnetic
- 3 powerful reflection questions to help you step into this energy now
This one’s a mix of strategy, mindset, and a little tough love. Let’s find that sweet spot together.
104: Quarterly Planning: What to Track and Why It Matters
In this episode of The Build That Business Podcast, I’m taking you behind the scenes of one of my favorite CEO rituals, my quarterly planning session (with a cozy café and a spreadsheet in hand 🤓). I’m walking you through exactly what numbers to review at the end of each quarter and how that data can help you make strategic, confident decisions moving forward.
We’ll cover:
- What metrics wedding pros should actually be tracking
- How to spot bottlenecks in your sales process (and fix the right problem)
- The power of knowing your lead sources, show-up rates, close rates, and more
- Why your nervous system data matters just as much as your revenue
- And how to use that clarity to grow without burning out
This one’s part strategy, part mindset, part therapy session, and I hope it encourages you to pause, reflect, and lead your business from a place of clarity instead of chaos.
✨ FREE RESOURCES MENTIONED:
🎯 Need more leads? Grab my free wedding show training:LindsayJWilliams.com/Training
💬 Want help closing more leads? My free sales audio series is here: LindsayJWilliams.com/AudioSeries
If this episode gave you clarity or encouragement, I’d love for you to:
→ Subscribe to the show
→ Leave a review
→ Tag me on IG @mslindsayjwilliams while you’re listening so I can cheer you on!
Until next time, keep on building those businesses. 💪
Let’s be real, building a business is hard enough on its own. But what happens when life throws something big at you? A special needs diagnosis like autism, a chronic illness, caregiving responsibilities, financial strain, or just the everyday weight of motherhood?
In this deeply personal episode, I’m sharing what it’s really like to navigate entrepreneurship when your life doesn’t look like the highlight reel. I’ll walk you through the mindset shifts, boundary-setting, and strategy changes that helped me continue growing my business while also showing up for my family, my son, and myself.
We’ll talk about managing your nervous system, filtering advice that doesn’t fit your season, saying no to the “shoulds,” and building a business that works for your real life—not a hypothetical one. Most of all, I want you to know: you’re not behind, you’re not broken, and you’re absolutely not alone.
If you’ve ever felt like no one understands what you’re carrying behind the scenes… this one’s for you. 💛
36 Truths I Know at 36 That I Wish I Knew at 26
This week, I’m celebrating my birthday in the most Lindsay way possible—with a mic, a notebook full of lessons, and a whole lot of honesty. In this episode, I’m sharing 36 truths I’ve learned over the past decade of life and business… truths I wish I could go back and tell my 26-year-old self. Some of these lessons came easy, and some were earned the hard way—but each one shaped who I’ve become.
If you’re building a dream, chasing growth, navigating discomfort, or just need a little reminder that you’re not alone—this one’s for you. We’re talking about fear, failure, mindset, marketing, money, confidence, boundaries, and everything in between.
No fluff. No sugar-coating. Just real talk, warm encouragement, and a little tough love from someone who’s walked the path.
So whether you’re 26, 36, or 66… this is your nudge to keep going.
Masculine vs. Feminine Energy in Business: Am I Losing My Drive or Finally Doing It Right?
This episode was not the one I had planned for today. But after waking up with a nagging thought and hearing multiple signs pointing me toward feminine energy, I knew I needed to hit record and process this in real time.
Lately, I’ve felt a shift in my business. The usual push, the chasing, the hustle, the drive, just hasn’t been there. And as an Enneagram 3, Aries fire sign, overachiever type… that worried me. Was I getting complacent? Losing my edge?
Then, after a conversation with my business coach, Helen, I realized something major: I wasn’t losing my drive, I was stepping into my feminine energy (and honestly, that made me really uncomfortable).
💡 Masculine energy is all about action, structure, and pushing forward, which I’ve leaned into hard for over a decade building this business.
💡 Feminine energy is about receiving, trusting, and allowing things to unfold, which feels completely foreign to me.
💡 The reality? We need both. And if we keep piling on more work instead of leaning into what’s already working, we risk suffocating our own success.
In this episode, I’m breaking down what I’m learning, what I’m actively working on, and how I’m trying to balance masculine and feminine energy in my business without losing momentum. If you’ve ever struggled with slowing down, trusting your systems, or feeling like you constantly need to do more, this episode is for you.
🎧 Press play to hear my raw, unfiltered thoughts and let’s process this together.
Have you ever felt like you’re so close to the next level, but something invisible is holding you back? Maybe you hit a big goal, only to find yourself cooling down instead of leveling up. Maybe you dream bigger but still hesitate to take the leap.
Friend, that’s not a lack of skill or opportunity, it’s your personal glass ceiling. And in today’s episode, we’re shattering it for good.
Here’s what we’re diving into:
✅ Why we subconsciously limit ourselves based on what we think we’re worth
✅ How we self-sabotage success by “cooling down” to stay in our comfort zone
✅ Why complacency is more dangerous than feeling stuck and how to wake yourself up
✅ The simple but powerful mindset shift that changes everything (hint: "Why not me?")
✅ What to do when the people around you aren’t ready for your growth
✅ A personal story about how one mentor called me out, and helped me double my business.
If you’ve been playing small, waiting for permission, or letting old beliefs keep you stuck, this episode is your wake-up call. It’s time to break through.
🎧 Tune in now, and if this episode hits home, DM me on Instagram @LindsayJWilliams, I’d love to hear your biggest takeaway!
Wedding pros, if you’ve ever felt like you’re hustling non-stop but not seeing the results you want, this episode is for you! The secret isn’t to hustle harder—it’s to hustle smarter.
Today, I’m breaking down why hustle isn’t the enemy (despite what the internet says) and how to shift from scrappy, throw-everything-at-the-wall hustle to calculated, results-driven hustle that actually moves the needle. Because success? No one’s handing it to you. But when you know where to put your energy, you can work less and make more.
I’ll walk you through:
✨ Scrappy Hustle vs. Calculated Hustle—which one you’re in now, and how to graduate to the next level
✨ The balance of woo meets work—how to recognize when the universe is winking at you (or shutting a door for a reason)
✨ Why failing fast, failing forward, and bouncing back is the key to getting to that next level
🎧 This is the episode for you if you’re grinding away, wondering why success isn’t happening as fast as you’d like, or if you’re tired of hearing people bash hustle while sipping cocktails on a beach (convenient, right?).
💛 If this episode resonated with you, take a screenshot, share it on Instagram, and tag me @MsLindsayJWilliams, I’d love to hear how you’re shifting your hustle!
💡 Want to fill your calendar in one sitting at your next wedding show? Grab my free training here: LindsayJWilliams.com/Training
Let’s get into it! 🎙️✨
Episode 98: Sell the Story, Not the Service – How Storytelling Wins Every Time
Wedding pros, if you’ve ever felt stuck on what to say in your marketing, like you're blending in with every other vendor out there, this episode is for you! The secret to standing out? Storytelling.
Today, I’m sharing why stories are the most powerful sales tool in your business. Couples don’t just connect with a service, they connect with a feeling, a vision, a story that makes them say, “That’s me. That’s what I want for my wedding.” And when you learn how to tell your story, your clients' stories, and the stories behind your work, you won’t have to “sell” at all... people will feel connected to you before they even meet you.
I’ll walk you through:
✨ Why stories drive engagement, build trust, and create an emotional connection
✨ How to craft your Story Bank: your go-to collection of 3-5 stories to use in sales calls, wedding shows, and social media
✨ Real examples of how storytelling leads to bookings (like the time a bride asked to honor her grandmother with a tiny blackbird hidden in her invitation design)
✨ How to use stories at a wedding show so your booth stands out and couples remember YOU
🎧 Tune in and get ready to sell the story, not the service.
📌 Challenge: Take 30 minutes today to write down 3-5 go-to stories for your Story Bank! Try using one in your next post, consultation, or wedding show conversation—and watch what happens when you lead with heart instead of just a sales pitch.
💛 If this episode resonated with you, take a screenshot, share it on Instagram, and tag me @MsLindsayJWilliams—I’d love to hear what story you’re ready to start sharing!
Let’s get into it! 🎙️✨
What’s actually holding you back from hitting that next-level income goal? Spoiler alert, it’s not a missing strategy (even though we love a good strategy around here). In this episode, we’re diving into the real obstacles: your risk tolerance and your belief in yourself and how both of these play a massive role in scaling your business.
I’ll share a game-changing conversation I had with my coach, how I went from hesitating on investments to making bold (but calculated!) moves, and how tracking my numbers allowed me to bet on myself with confidence. We’ll talk about:
✅ The sneaky ways fear disguises itself as “being practical” and keeps you playing small
✅ How to expand your risk tolerance without taking a nosedive off a cliff
✅ Why data is your best friend—not just to see what’s working, but to catch what’s not and adjust fast
✅ The Gap vs. The Gain and how to shift from feeling behind to fueling your momentum
Ladies, only 1.9% of women-owned businesses ever hit the million-dollar mark, despite making up 39% of all U.S. businesses. That number needs to change. So what’s holding you back? Don’t let it be you.
Press play and let’s talk about stepping into your next-level mindset, making bold decisions, and actually scaling your business, one smart risk at a time.
👋 Let’s connect! DM me on Instagram @MsLindsayJWilliams and tell me what one bold move you’re making this week! 🎙✨
Have you ever heard “I love your work, but I just can’t afford it” and immediately felt like the sale was lost? You’re not alone, but here’s the truth: price isn’t always the real issue.
More often than not, there’s a price gap - a disconnect between what you charge and what the client believes your service is worth. And when that gap exists, potential clients hesitate, look for cheaper alternatives, or walk away altogether. But the good news? You have the power to close that gap, and I’m going to show you how today.
In this episode, we’re breaking down:
✔️ Why price objections aren’t always about budget (and what’s really happening)
✔️ How couples shift their wedding budget and how you can position yourself as a priority
✔️ The four biggest reasons clients hesitate on price
✔️ Practical strategies to communicate your value, handle objections with confidence, and make booking easier for your clients
If you’re tired of losing sales to budget concerns and want to book more weddings without lowering your prices, this episode is a must-listen.
🚨 Want to dive even deeper into sales strategy? My brand-new course, Booked to Banked, is officially open! This is your step-by-step system to leading consultations with confidence, handling objections with ease, and turning more leads into paying clients.
During launch week, there are exclusive bonuses AND special pricing! Don’t miss out, head to LindsayJWilliams.com/banked to check it out.
Think you don’t need sales skills because you get all your business from word-of-mouth? It might be time to think again. In this episode of the Build That Business podcast, we’re unpacking why referrals alone aren’t enough to sustain and grow your business—and how mastering your sales process can change everything.
Here’s what we’ll cover:
- Why relying solely on referrals is a risky strategy that can leave your business vulnerable.
- How failing to convert referrals could harm your reputation with referrers.
- The power of pairing referrals with a seamless sales system to amplify your growth.
- Actionable steps to future-proof your business and thrive, no matter what.
Plus, I’ll share all the details about my new program, Booked to Banked™, created for wedding pros ready to master their sales systems, close more clients, and take control of their growth.
If you’ve ever felt like there’s a missing link in your business—or wondered why your referrals aren’t turning into consistent bookings—this episode is for you. Tune in, and let’s take your business to the next level!
Links Mentioned:
Join the waitlist for Booked to Banked™ and get exclusive access and bonuses:
👉 LindsayJWilliams.com/BTBWaitlist
When Compliments Turn Into Clients: The Power of Sales Skills
Do you ever feel like your work should speak for itself? That your beautiful designs, stunning florals, or flawless events should naturally bring in the bookings? You’re not alone, many wedding pros feel the same way. But here’s the truth: while your work might get you noticed, it’s your sales skills that get you booked.
In this episode, we’re breaking down how to turn those “Your work is amazing!” compliments into actual paying clients. I’ll share actionable strategies to:
- Move past the mindset of “my work speaks for itself.”
- Guide potential clients through the decision-making process with confidence.
- Avoid common pitfalls that might be holding you back, like overloading leads with information or not clearly defining the next step.
Plus, I’ll tell you why sales doesn’t have to feel pushy or uncomfortable, it’s about creating clarity and connection. I’ll also share a personal story from my own wedding planning experience that perfectly illustrates the power of a thoughtful, seamless sales process.
🎉 Special Announcement: The waitlist for my brand-new program, Booked to Banked™, is now open! If you’re ready to master your sales process and confidently book more clients, head to LindsayJWilliams.com/BTBWaitlist to snag your spot and learn about the exclusive bonus for waitlisters.
Tune in, take notes, and let’s start turning those compliments into clients… because pretty work is just the beginning.
Do you ever feel like sales just isn’t your thing? Maybe you’ve convinced yourself you’re not outgoing enough, not persuasive enough, or just not a “natural salesperson.” If so, you’re not alone—but I’m here to tell you that sales isn’t about having a certain personality or being born with a gift. It’s a skill anyone can learn.
In this episode, I’m sharing my personal journey—from struggling with a stutter to achieving a 96% close rate in my wedding business—and how I discovered that sales is all about strategy, not personality. We’ll break down the unique strengths that come with NOT being a “typical” salesperson, and how those traits can actually give you a massive advantage.
You’ll learn:
✨ Why listening and empathy are two of the most powerful tools in sales.
✨ How introverts excel at building deeper, more meaningful connections.
✨ Why thoughtful, patient decision-makers create the best client experiences.
✨ The importance of delivering what you promise and how it sets you apart in an industry focused on flashy, over-the-top moments.
Plus, I’ll introduce actionable steps to help you start learning and practicing sales strategies that feel authentic and effective.
If you’re ready to turn sales into a skill you feel confident about, tune in now!
💡 Don’t forget: The waitlist for my new program, Booked to Banked, is officially open! Head to LindsayJWilliams.com/BTBWaitlist to be the first to know when it launches.
Have you ever thought, “If I could just be a little smoother during consultations, I’d book more clients”?
The truth is, sales success isn’t just about being charismatic or nailing the pitch—it’s about mastering your entire sales cycle. From getting noticed in the discovery phase to closing with confidence, every step matters.
In this episode, we’re breaking down the six phases of the sales cycle and showing you how small improvements at each stage can lead to big results. You’ll learn:
✅ How to stand out and attract more inquiries in the discovery phase
✅ The secret to turning inquiries into consultations during the connection phase
✅ How to structure consultations to build trust and showcase your unique value
✅ Why optimizing your process can lead to thousands in additional revenue (we’re talking $20K+!)
If you’re only focused on the consultation, you’re missing the bigger picture. Tune in to learn how to fix the “kinks” in your sales process and create a smoother system that turns more leads into bookings.
🎙️ Ready to transform your sales strategy? Hit play now!
🎙️ More Leads Won’t Fix Your Sales Problem: Stop Pouring Into a Leaky Bucket
Think you just need more leads to hit your sales goals? Think again. In this episode of The Build That Business Podcast, we’re tackling a common misconception in the wedding industry: that more leads automatically mean more bookings.
I’m diving into the real issue—your sales process. If you’re losing leads after the consultation or being ghosted after great conversations, it’s time to patch the leaks in your sales bucket. I’ll walk you through:
✅ The difference between sales and marketing—and why you need both.
✅ How to identify weak points in your sales process (high no-show rates, low engagement, or ghosting).
✅ Actionable strategies to tighten your process, close more deals, and turn leads into paying clients.
If you’ve ever wondered why your calendar is booked but your bookings aren’t growing, this episode is for you. Stop wasting time and resources on generating more leads—let’s fix the process and start closing the ones you already have.
🔔 Tune in now and take the first step to plugging those leaks and building a stronger, more profitable business!
👉 Don’t forget to subscribe, leave a review, and tag me on Instagram @MsLindsayJWilliams—I’d love to hear your takeaways! 💬
Ready to build a sales process that works? Let’s do this! 🚀
Welcome to another episode of the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into a highly requested topic: using urgency and scarcity to persuade couples to take action at wedding shows, even if they think the timing isn’t quite right for your services yet.
In this episode, we’ll cover:
- Understanding Urgency and Scarcity: Learn the difference between these two powerful strategies and how to use them effectively at wedding shows.
- Real-Life Scenarios: Practical advice on what to say when couples tell you they’re not ready to book yet, including how to secure future appointments and lock in show specials.
- Visual Aids and Availability Charts: Tips on using visual timelines and availability charts to create a sense of urgency and guide couples through their planning process.
- Flexible Booking Options: How to offer flexible booking options that reduce risk for couples and increase your chances of securing a booking.
- Building a Sense of Community: Techniques for keeping couples engaged and excited about working with you long after the show is over.
- Door Busters and Early Bird Incentives: Creative ideas to light a fire under attendees and encourage immediate action.
Tune in to discover how to turn “we’re not ready yet” into your biggest opportunity. Let’s fill up your calendar now and ensure couples get the best possible service for their big day.
Don’t forget to subscribe, leave a review, and reach out to me on Instagram @MsLindsayJWilliams with your experiences and questions.
Until next time, keep building that business!
Welcome to Episode 88 of The Build That Business Podcast! In this episode, your host Lindsay J. Williams challenges the belief that high-end clients don't attend wedding shows and shares expert strategies to help you attract your ideal customers at these events.
Episode Highlights:
- Busting the myth: Why high-end clients do attend wedding shows
- Understanding the diverse reasons couples attend wedding shows
- Creating an immersive and engaging booth experience
- The importance of pre-show marketing and clear calls to action
- Inviting your own audience to ensure your ideal clients are there
- Leveraging paid ads and personalized invites for maximum impact
Listen now and take the first step towards attracting your ideal customers at wedding shows!
Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker.
In this episode, we’ll explore:
- Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.
- Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.
- Creating High-Value, Low-Cost Offers: Tips on crafting irresistible offers that provide high value to couples without breaking your bank.
- Adding Value vs. Offering Discounts: Why adding value enhances your brand and attracts the right clients.
- Maximizing Your Show Special: Strategies to promote and maximize the impact of your show special, driving immediate action from attendees.
This episode is packed with actionable insights to help you capitalize on the deal-hunting craze at wedding shows. Get ready to turn this common challenge into your biggest opportunity!
Tune in, and let’s keep building those businesses! Don’t forget to share your show special ideas with me on Instagram @MsLindsayJWilliams.
Are wedding shows the right fit for your unique wedding business? Many niche vendors often feel out of place at these events, but the truth is, wedding shows can work for everyone with the right strategies! In this episode, we dive deep into how different types of wedding vendors can maximize their presence and success at wedding shows.
Join us as we explore:
- Non-Traditional Wedding Vendors: Learn creative tactics to pique curiosity and draw in potential clients, even if your services aren’t the typical ones couples seek out.
- Highly Saturated Markets: Discover the power of pre-show marketing and personal storytelling to stand out from the crowd when you’re one of many.
- High-Ticket Vendors: Shift your expectations and focus on the value of fewer, but more lucrative, bookings. Understand what your luxury clients value and tailor your approach to meet their desires.
- Timeline-Specific Vendors: Whether you’re the first or last on the wedding planning checklist, we’ll discuss how to communicate your importance and secure future business through effective show strategies.
- Sensitive Service Providers: Find out how to create a comfortable and discreet environment for potential clients, offer extended show specials, and use subtle follow-up techniques to connect with couples who may feel shy about booking your services on the spot.
We’ll provide actionable insights and practical tips to ensure that your next wedding show is a resounding success, no matter your niche. Tune in and transform your approach to wedding shows!
In this episode of The Build That Business Podcast, host Lindsay J. Williams shares invaluable insights into common mistakes to avoid at wedding shows. If you've ever left a show feeling like it was a waste of time and money, this episode is a must-listen. With over a decade of experience in the wedding industry, Lindsay guides you through what NOT to do, helping you navigate the wedding show scene with confidence and strategy.
Here's what you'll learn:
- Fundamental Truths: Lindsay lays out three essential truths about wedding shows, setting the stage for a discussion on common mistakes and how to avoid them.
- Mistake #1: Giveaways and Raffles: Discover why relying on giveaways and raffles to collect names and emails is a flawed strategy, and learn how to shift your focus to scheduling appointments instead.
- Mistake #2: QR Codes: Lindsay explains why QR codes can hinder rather than help your efforts to connect with potential clients at wedding shows and offers a better alternative.
- Mistake #3: Poor Booth Layout: Learn why putting all your best materials out front can create a barrier between you and potential clients and how to create a more inviting booth layout.
- Mistake #4: Information Overload: Lindsay discusses the pitfalls of giving away too much information at wedding shows and offers a more effective approach to sharing details about your services.
- Mistake #5: Not Scheduling Appointments: Lindsay emphasizes the importance of scheduling appointments at the booth and explains why it's crucial for maximizing your success at wedding shows.
- The Biggest Mistake: Overlooking Pre-Show Marketing: Discover why pre-show marketing is essential for success at wedding shows and learn how to leverage it effectively to ensure attendees are excited to meet you.
By avoiding these common mistakes and implementing Lindsay's strategies, you'll be equipped to make the most of your next wedding show and turn leads into booked weddings. Don't miss this episode of The Build That Business Podcast—subscribe now and take your wedding show game to the next level!
In this episode of The Build That Business Podcast, host Lindsay J. Williams tackles the age-old question: Are wedding shows worth it? Spoiler alert—her answer is a resounding YES. But to back it up, Lindsay dives into the nitty-gritty of ROI metrics you need to track to ensure your participation in wedding shows pays off.
Here's what you'll learn:
- Cost ROI: Lindsay breaks down the expenses involved in participating in a wedding show, from booth fees to promotional materials, and compares them to the revenue generated. Discover how to calculate your ROI and why it's a game-changer for your business.
- Time ROI: Explore the value of your time investment in wedding shows. Lindsay reveals how just a few hours at a show can translate into significant returns, both immediate and long-term, and why time is a crucial metric to track.
- Appointments Booked: Learn why the number of appointments booked at a wedding show is a vital gauge of success. Lindsay shares insights into the power of face-to-face interaction and how it leads to a surge in consultations and tours, directly impacting your bottom line.
- Weddings Closed: Finally, Lindsay delves into the ultimate measure of success—weddings closed. Discover why warm leads generated from wedding shows have a higher conversion rate and how they translate into meaningful connections and revenue gains for your business.
With Lindsay's expert guidance, you'll gain invaluable insights into the effectiveness of wedding shows and learn how to maximize your ROI. Don't miss this episode of The Build That Business Podcast—subscribe now and start building your business smarter, one wedding show at a time!
In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:
- Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.
- Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.
- Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead to glowing referrals.
- Content Repurposing: Find out how to breathe new life into old content, reaching fresh eyes with minimal effort.
- Chatbot Strategies: Unveil the power of automated assistants in streamlining communication, from scheduling appointments to providing instant pricing information.
Tune in to implement these actionable insights and watch your bookings soar! Don't forget to grab Lindsay's free guide at LindsayJWilliams.com/Boost and subscribe for more valuable tips. Happy booking, and keep building those businesses!
Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…
Top reasons to listen to the entire episode:
- Special needs moms chasing their dreams are not alone.
- A child with ASD is exactly who they are meant to be.
- Let's build our businesses around our lives instead of the other way around.
Full Show Notes Here!
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.
When you look at other people's content, do you ever compare yours to theirs? You think, “hey, this is working for them, so it should work for me, too!” So many of us make this mistake (myself included!). The thing is, the more you compare yourself to others, the more you’ll fall back into the sea of sameness. The secret sauce to standing out is radically authentic messaging, strategy, and copywriting. My guest, Aleya Harris, is a StoryBrand-certified guide who helps entrepreneurs with just that.
Top reasons to listen to the entire episode:
- After you master your craft, you need to master the next level.
- Stop comparing your story to what other people are saying.
- Start digging deep and getting real with yourself to excavate and replenish.
Full Show Notes Here!
Mentioned Resources
Building a Story Brand
Building a Story Brand Amazon
Website Copy Walk-Through Video
The Recalibration Guide
3 Ways to Revamp Your Brand Messaging to Stand Out From the Competition
Connect with Aleya
Website
Podcast
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Do you consider December a total loss in terms of sales? Is the winter wedding season pretty dismal? I was right where you are until a year when I discovered my secret weapon... listen in to find out what it is.
Top reasons to listen to the entire episode:
- Discover why December isn't a total loss in terms of sales
- Find out what your best seller is - what everyone requests
- Use this time to make plans for the upcoming year
Full Show Notes Here!
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Did you know that most creative people are right-brained? You may be wondering, “Lindsay, what does that mean?” Well, they tend to think more creatively and are less organized. Is your business wildly imaginative and expressive but lacks the structure needed to create logical systems? Then you’ll want to keep listening! In this episode, my guest, Jen Taylor, helps creatives streamline their workflows, processes, and procedures so they can grow their business and spend their time doing what they love most: creating and spending time with their families.
Top reasons to listen to the entire episode:
- The longer you keep working on your business without stepping away, the more likely you will burn out.
- By automating, outsourcing, and creating a workflow, you'll have more time to do other things.
- Writing down these eight major parts of your business and what you need to focus on is a priority.
Full Show Notes Here!
Mentioned Resources
How to Scale Your Wedding Business as a Solopreneur
Free Training - How I 10x’d My Wedding Business
Harness the 8 CEOs
Small Business Task
Connect with Jen
Website
Podcast
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Have you ever felt a gnawing sense of guilt in your chest when it came to making a business decision? Maybe you were tempted to take advice that didn’t align with your gut feeling. I've been there and guess what? It was my intuition talking, but I ignored it. Keep listening to find out what I learned…
Top reasons to listen to the entire episode:
- Focus your business on what matters most
- Check-in with your clients to see how they’re doing and how you can support them
- Take your gut feeling into account when following advice
Full Show Notes Here!
Mentioned Resources
Free Training- How I 10x’d My Wedding Business
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
How much time do you devote to loving on and really knowing your people? My guest, Natalie Franke, is a powerhouse inspiration; and she believes people are the most important thing. So, it shouldn't surprise you that she built a community of 76,000 entrepreneurs strong called, "The Rising Tide Society" - you might have heard of it.
Natalie and I dive into why having a community over competition mindset is a competitive advantage, how to utilize social media to cultivate true relationships, how to lean on community through difficult times, and so much more. I took some golden nuggets that I highlighted w reading her book, "Built to Belong," and asked her to elaborate. She even shares the topic of her next book (for the first time ever on BTB).
If you're a "Community over Competition" kinda person, you'll want to pop in those earbuds and tune in to hear Natalie's magic.
Top reasons to listen to the entire episode:
- Empathy allows you to understand what others are going through and what they've endured to get where they are.
- Those who have adopted a mindset of community over competition are set up for success in a way that others are not.
- Relationships lead to success.
Full Show Notes Here!
Mentioned Resources
Built to Belong Book
Honeybook Freebie
Connect with Natalie
Instagram
The Rising Tide Society
TikTok
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Do you know why it's so important to have an email list? You may wonder what to say in those emails or what mistakes you might make. I asked my guest, Kendra Swalls, specific questions about the wedding industry, the lifespan of our clients, and email marketing.
Top reasons to listen to the entire episode:
- Find out how to avoid some common email marketing mistakes
- Learn how social media content differs from email content
- Discover how to set up your emails, so they meet your audience where they are
Full Show Notes Here!
Mentioned Resources
Kendra's Email Marketing Starter Kit
Lindsay's 7 Must-Have Email Templates for Wedding Professionals
Connect with Kendra
Paisley Layne Photography Instagram
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Are you ready to start planning for profits for 2023? Maybe you're thinking, Lindsay, quarter four just started! It's time to focus on the holidays… What if I told you now is the perfect time to start planning for profits for next year?
Top reasons to listen to the entire episode:
- Discover how to get crystal clear about your goals
- Learn how to find out when production and sales are high
- Get tips on creating a plan to reach your goals
Full Show Notes Here!
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Have you been neglecting your social media strategy over the busy wedding season? Maybe it seems your content strategy is that one daunting thing on your to-do list that you never seem to have time for. Or, you keep telling yourself that you’ll get to it come November when things slow down (been there).
In this episode, co-founders of Duo Collective and I discuss the importance of social media content pillars and how to make content creation easy for your business so you can finally check “create a social media plan” off your to-do list.
Are you ready to speed past your content strategy roadblock and start connecting with different people in your audience? This episode is for you!
Top reasons to listen to the entire episode:
- Learn how to create a social media content strategy that will speak to different parts of your audience.
- Discover the power of content pillars and learn how to use them to structure your content marketing plan.
- Get a whole social plan and SEO tips you can implement right away to see better results with your social media marketing efforts.
Full Show Notes Here!
Mentioned Resources:
Social Media Workshop
Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years
Connect with Abbey and Courtney:
Podcast
Connect with Lindsay:
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Are you relying on bridal shows to bring you leads? Maybe you attend, introduce yourself to new couples, and then there's radio silence. What if you went into each show knowing that all that time and money spent preparing for the show was well spent?
Top reasons to listen to the entire episode:
- Book more appointments before the bridal show is over.
- Introduce yourself to couples before they attend a bridal show.
- Skip giveaways when trying to wow your booth visitors.
Full Show Notes Here!
Mentioned Resources
Bridal Show Workshop
Free Masterclass: How I 10x'd my Wedding Business
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us ready to build a business and generate profits without burnout!
Do you feel like saying yes to everything can only get you further? Maybe you make it halfway through a task and realize you have completely undervalued yourself, and you're now exhausted from taking on too much. What if you had the confidence and willpower to take the lead like the expert you are?
In this episode, Laney Ruddell gives us all the deets on setting boundaries in your business to make your business work for you. We talk about what it means to define success and how to do that. We even cover how to set boundaries with ourselves, which is sometimes the hardest part as an ambitious entrepreneur.
Top reasons to listen to the entire episode:
- Learn what it means to define success and how to do that.
- Discover how setting boundaries in your business can make your business work for you.
- Find out how to set boundaries with yourself.
Full Show Notes Here!
Mentioned Resources
The Stationery School Free
Masterclass: How I 10x'd my Wedding Business
Connect with Laney
YouTube
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review, so others can find us who are ready to build a business and generate profits without burnout!
Do you wish life gave you a compass or guide to show you the way? Sometimes the nagging voice in our head is so strong, but we aren't sure if it is outlandish dreaming or guidance. What if you had the mindset to take a chance on your life unapologetically?
In this episode, Bevin Farrand shares the inspiring story that has helped her develop the DAMN Manifesto and encouraged others to take the DAMN chance!
Top reasons to tune in:
- Discover how to navigate the hard times.
- Learn how to apply your manifesto to all aspects of your life.
- Uncover how to go all in and burn the boats.
Full Show Notes Here!
Connect with Bevin
Website
Instagram
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Do you feel like you are giving more than you get? You spend so much time creating content. What if you could spread that content further and reuse it 10 different ways? In this episode, I share my favorite ways to turn one single post into ten fun bits of content my audience loves!
Ready to create less while promoting more? This episode is for you!
Top reasons to listen to the complete episode:
- Learn the truth about time-consuming content.
- Discover how to build content off a single caption.
- Uncover how to reuse content each year.
Full Show Notes Here
Mentioned Resources:
Waitlist for September workshop
Connect with Lindsay:
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
When was the last time you showed your face on your social media? Maybe you never show your face on camera, and perhaps you barely show up with a marketing strategy. Shannon Segall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.
Top reasons to listen to the entire episode:
- Learn the primary mistake creatives make on Instagram.
- Discover how to start building your business on social media now.
- Uncover the difference between educational vs. entertaining reels.
Full Show Notes Here!
Mentioned Resources
Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years
Connect with Shannon
Website
Instagram
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, and share if you enjoyed the show so others can find us who are ready to build a business and generate profits without burnout!
Do you feel like you are starting to drown in your to-do list?
It feels like you’re living a content creator’s version of Groundhog Day, doesn’t it?
What if you could show up every day without having to sit down to physically and mentally force yourself to push out that next piece of content?
Ready to pour a cup of coffee, light a candle, shut the door and make it happen? This episode is for you!
Three reasons to tune into this episode:
- Learn the process that has helped me scale to 300K.
- How to embrace the magic of batching.
- Discover how to make a schedule that works best for you.
Full Show Notes Here!
Mentioned Resources
Free Masterclass: How I 10x’d my Wedding Business - $30k to $300k in just 5 years
Waitlist for September workshop
Connect with Lindsay
Website
Facebook Community
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Who is speaking to your audience when they come across your content? If it isn't you, you could miss many opportunities. In this episode, Mollie Marrocco and I dive into how to craft an authentic message. Where to start and how to combine that with your mission. If you're ready to show up as yourself and find the people who align with you, tap play now!
Mollie is a brand and messaging strategist. She helps her clients define their message to amplify brand presence and expand their mission. Most people struggle to get the thoughts in their heads to make sense when written down, but Mollie has a knack for taking those ideas and turning them into a clear, consistent brand message and an effective content strategy for her clients. She works primarily with creative entrepreneurs and small businesses as a coach, consultant, and copywriter.
Top reasons to tune into this episode:
- Learn where to start and how to combine that with your mission.
- Discover how to let go of expectations and show up to serve.
- How to tap into testimonial gold.
Full Show Notes Here!
Mentioned Resources
Waitlist: Plan A Month of Social Media Content In Just 3 Days
Sign Up Starts September 12th: Plan A Month of Social Media Content In Just 3 Days
Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years
Connect with Mollie
Website
Instagram
Connect with Lindsay
Website
Facebook Community
Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
When was the last time you invested in your business? If it's been a while, you're not alone. Many entrepreneurs wait until they've reached total burnout to get help or guidance. They think they need to make a certain amount of money in their business before they can afford to invest in education, support, or maybe even equipment to make life easier and get their time back.
Heather O'Brien and I will discuss investing in your business in this episode. We're going to break down the best investments for your business, how often you should invest and how it affects the big picture of your life in business.
Top reasons to listen to the complete episode:
- Learn when to start investing in your business.
- Learn the benefits of investing time in your business.
- How to finish your investments.
Full Show Notes Here!
Mentioned Resources
Stationery Experience
Connect with Heather
Website
Connect with Lindsay
Work with Lindsay
Join our Free Facebook Community
Connect on Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Do you know where the client experience begins? Do you get so busy during wedding season that you forget to snag content that showcases your couple? In this episode, Adrienna McDermitt and I chat about the client experience and how to enhance that through content marketing.
Adrienna is a content marketing genius, but then she takes it to another level and combines content marketing with client experience. She teaches you how to serve your customers at the highest level while having an endless supply of content for your social media and website.
Top reasons to listen to the full episode:
- How to rewind and unpack the client experience.
- Learn how to enhance your client experience through content marketing.
- How to showcase your couples to improve the client experience.
Full Show Notes Here!
Mentioned Resources
Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years
August Workshop: Putting People Over Profit
Connect with Adrienna
Website
Outsourcing Freebie
Blogging 101 Freebie
Connect with Lindsay
Work with Lindsay: Website
Join our Free: Facebook Community
Connect on Instagram
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!
Building Your Team Course: www.LindsayJWilliams.com/TAG
(enrollment open August 10-17th)
Welcome to episode 55 of the Build That Business Podcast! Today, I have the lovely Ashley Ebert to talk about building and affording a team.
Ashley works alongside her dad Dale as the Daughter and Dad duo behind the abundance group. They’re a coaching company that helps creative entrepreneurs build their teams. Ashley owns one of the largest wedding planning companies in the group (Simply Elegant), which currently has generated over 3.5 million dollars in sales and a team of over 40 planners. Amazing right?!In other words - this girl knows what she’s talking about.
I’ve invited Ashley on the show to talk about building a team today because if I had to guess, it’s something that you might not have thought about. I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I’ve told her about us. She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. rick, how to afford hiring a team and when to know when you’re ready.
And if you love what you learn here today, I want to check out Ashley and Dales new course called Building Your Team - It officially launches TODAY today August 10th (if you’re listening to this when the episode drops). It’s a step by step course to lead you from solopreneur, to a leader of a thriving team. They walk you through how to structure your team, how to find and interview amazing talent, onboarding, payroll, legal - all the things. If you’re at the stage in your business where you’re thinking about maybe bringing on some help, I want you to check this out because doors are only open from August 10th-17th. You can check that out at www.LindsayJWilliams.com/TAG
Work with Lindsay: www.LindsayJWilliams.com/services
Free Masterclass: How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/55
FOLLOW ASHLEY
Facebook: https://www.facebook.com/theabundancegroup
Instagram: www.instagram.com/theabundancegroup/
Building Your Team Course: www.LindsayJWilliams.com/TAG
Free Guide to Building a Team: https://theabundance.group/resources
Females on Fire Summit with Hayley Luckadoo (FREE ticket): www.LindsayJWilliams.com/fire
I’d be willing to bet that you’ve heard the term, “Ideal Client”. It’s kind of this vague marketing term that we all know we need to narrow down, but sometimes we overcomplicate it. We brainstorm some imaginary person on paper that checks off all of the boxes without really thinking about who we actually enjoy working with. But what I told you, that your ideal client is probably someone you’ve already worked with before? Someone right under your nose!
In today’s episode, we’ll break down:
1. What exactly is an ideal client and how do you find them and more people exactly like them?
2. How to generate more leads into your wedding business.
3. How to strategize, plan, and write your marketing content to speak directly to the customers you want to serve.
Thanks for tuning in to Build That Business!
FREE MASTERCLASS, “How I 10x’d my Wedding Business - $30k to $300k in just 5 years”: www.LindsayJWilliams.com/masterclass
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/54
Link to the A-Z Directory: www.LindsayJWilliams.com/AZDirectory
Use Code: LINDS20 for $20 the year
Females on Fire Summit: www.LindsayJWilliams.com/fire
Tune in to the Biz Birthday Bash Podcast: www.bizbirthdaybash.com/
I can still remember when I threw my name in the hat and sent a podcast pitch to Cami and Elisabeth of the Biz Birthday Bash. These two powerhouses in the industry and I've been a listener of their podcast from day one. So, when they replied that they'd love to have me on the show - I was beyond excited. And I can tell you, these ladies are a riot. They're hilarious, wildly smart, and so genuinely kind. I can honestly say that this is the favorite interview that I've ever done as a guest. So much so that I asked them if I could share it on my show.
Now this is a little different for the podcast because I'm sharing my interview, from Elisabeth's and Cami's show. This was a conversation that we had as 3 entrepreneurs in the stationery world about putting people over profit.
I hope that you'll listen with an open heart because the customer service approach that we talked about in the episode is really what helped all 3 of us grow our businesses. I hope that this interview gives you a different view of the entrepreneur that lands in your earbuds each and every week - it was fun to be on the other side of the mic for once! So without further ado, here is my interview on The Biz Birthday Bash podcast.
Welcome to the Build that Business podcast, episode number 52. Today, I’m talking to the lovely Erinn Bridgman. Erin leads the Wealthy Woman Movement so women can step into financial power with clarity and change the world! Erinn shares mindset hacks, practical tips, and things we can do starting tomorrow to pave our own way to wealth.
We talk about:
1. How finding your strengths can lead to wealth
2. How to get out of a scarcity mindset and into an abundant one
3. What does it mean to be a wealthy woman?
4. The first, most impactful step to being a wealthy woman?
5. What obstacles do you see the most in working with women around money mindset and management?
She’s one of my new business besties and I’m so grateful to have her on today. Help me welcome Erin to the show and let’s get to talking about Money - specifically what it means and what it takes to be a wealthy woman. Music to my ears - let’s dive in.
Thanks for tuning into today’s episode of the Build That Business Podcast!
Work with Lindsay: www.LindsayJWilliams.com/services
Free Masterclass: How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/52
Follow Erinn:
The Wealthy Woman Waitlist: https://www.erinnbridgman.com/intensive-fall-2022
Instagram: https://www.instagram.com/erinn_bridgman/
Budget Planner for Wealthy Woman: https://www.erinnbridgman.com/budget-planner-wealthy-women
The Wealthy Woman Checklist: https://www.erinnbridgman.com/wealthy-woman-checklist
$25k in 24 hours - The Power of Bridal Shows Workshop
Sign up here: www.LindsayJWilliams.com/julyworkshop
Happening LIVE Monday July 18th at 12:00 noon (replay available)
Use code JULYEARLYBIRD to grab your ticket for just $29 before July 13th
Bridal shows are the number one way I generate leads for my wedding business. I average between 20 - 30 appointments per show and close 96% of those. Resulting in $25,000 in revenue at every show I do. In today’s episode, I explain the marketing strategy behind wedding shows.
We’ll cover:
- The myths behind bridal shows and why they’re total BS.
- How to connect with couples before the show so you're walking into a warm audience
- How to schedule dozens of appointments at the show with couples ready to book
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/51
Welcome to the Build that Business podcast, episode number 50. Let me ask you, when you hear the word “PR” - what comes to mind? Is it something you’re implementing in your wedding business or do you brush it off and jot it down on the to-do list for “someday when I have more time?” I’ll admit, I was the latter for far too long but once I realized the power of PR, it opened so many new doors for my business and that’s why I’m excited to introduce you to our guest today.
In this episode, I’m sitting down with Meghan Ely of OFD Consulting and we are talking about all things PR - how to get press for your business. How to get visible to the people you want to serve, how to get people talking about you, and how to gain social proof. This episode is packed with tangible things that you can do to get noticed.
We talked about
- Where to start with PR if this is a new strategy for your business.
- How to create editorial relationships.
- How much time we should be allocating weekly to press initiatives and why it’s important
- When it’s time to bring in a publicist (this answer might surprise you)
- How to create SMART goals around your PR strategy.
Meghan combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their business to new heights. This conversation was such a treat because I really think PR is an untapped marketing opportunity for so many creative business owners. If you’re not yet considering how to get press for your business, I want you to listen to this. It opened my eyes in so many ways. Without further ado, let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
Masterclass: How I 10x'd My Wedding Business - $30k to $300k in 5 years
Mentorship Opportunities: https://lindsayjwilliams.com/mentorship
Bridal Show Workshop - $25K in 24 hours: www.LindsayJWilliams.com/julywaitlist
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/50
Follow Meghan: Website: https://ofdconsulting.com/
Instagram: https://www.instagram.com/ofdconsulting/
Facebook: https://www.facebook.com/ofdconsulting
Welcome to the build that business podcast, episode 49. Today, I’m sitting down with the lovely Sarah Lewis of Slate and Brush to talk about her slow growth strategy. This episode took so many amazing turns, I can’t wait for you to dive in.
We talked about learning what to say yes to in the beginning stages of your business, how to grow a portfolio of work that people actually WANT to buy, the importance of staying true to yourself as you build your business (instead of trying to be like everyone else) and how to trust the process when you’re playing the “long game” while building your business. This conversation with Sarah was such a pleasure because while I agree that slow growth makes for strong roots - it’s not always easy you’re in the thick of it. Sarah explains what slow growth is, how she did it and and how it’s paid off of her business. Without further ado, let’s dive in!
Mentorship Opportunities: https://lindsayjwilliams.com/mentorship
Simplify and Streamline Your Business Workshop: www.LindsayJWilliams.com/streamlineworkshop
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/49
Follow Sarah Lewis:
Website: https://slateandbrush.com/
Instagram: www.instagram.com/slateandbrush/
Facebook: www.facebook.com/slateandbrushdesignstudio
I am so excited to introduce you to your new digital marketing best friend - she really needs no introduction but here it is:
She’s a mom of two, the host of the Goal Digger podcast, author, educator, and the one helping us ask better questions, Jenna Kutcher. In today’s episode, we dug into topics like how to take a leap of faith, how a season of hustle got her to the harvest she has today (I asked if she would’ve done anything differently as she built her empire), and how to learn to listen to your intuition… we covered it ALL just for your ears today.
In her debut book, “How Are You Really?” Jenna goes a step further with the question all of us seem to skim past.
When someone asks “How are you?” … I’m going to guess that you reply with “Fine, Good, Great, Hanging in there!” I know, I’m guilty of it too. But Jenna added one simple word that can change everything - that can start us on a path to creating our own truly fulfilled life. She asks, “How are you, really?”
What if we stopped ourselves and truthfully answered that question? What truths might we uncover? Jenna pulls back the layers and shows us how to find that answer. And how to create the future we want with the tools we have - by getting to know the most important person on the journey - ourselves. The book releases June 28th but if you’re tuning in before then, you can preorder now at
www.howareyoureallybook.com (and snag her amazing pre-order bonuses).
Oh, and Jenna and I have an extra special treat for you. We’re giving away 10 copies of the book! All you need to do is screenshot yourself listening and tag Jenna and I. I’ll draw the winners on Launch day (June 28th)
Without further ado - let’s welcome Ms. Jenna Kutcher to the show!
Ready to dive in? In today's episode, we'll cover:
1. How to take a leap of faith when you don’t have the security cushion of your 9-5 (maybe due to the pandemic, recession, lay offs).
2. Is hustle really a dirty word? I asked Jenna about her seasons of hustle as she built her empire and if she would do anything differently today.
3. How to trust your intuition. Jenna teaches us how to listen to our own voice and how to make decisions that align with our values and goals for our life.
Thanks for tuning into today’s episode of the Build That Business Podcast!
Free Masterclass: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/48
Follow Jenna Kutcher:
Order the new book “How Are You Really?”: www.howareyoureallybook.com
Website and resources: https://jennakutcher.com/
Instagram: https://www.instagram.com/jennakutcher/
Facebook: https://www.facebook.com/jenna.kutcher/
Pinterest: https://www.pinterest.com/jennakutcher/
Listen to the Goal Digger Podcast: https://jennakutcherblog.com/goal-digger-podcast/
You’re listening to the Build That Business Podcast, episode 47. Today, I have my good friend Kristen DeBats coming on the show to talk about my favorite thing even - I’m in heaven. Today, we’re talking about bridal shows, wedding shows and the power of staying in front of your audience face-to-face. Kristen is part of the Wedding In New York team (they serve Buffalo, Rochester and Syracuse) and she and her team throw the most wonderful bridal shows. I owe so much of my success to her and I’m just so grateful for her.
What we’ll cover :
1. Bridal Show Myths. Why do you think that bridal shows sometimes get a bad wrap? People say they won't work, they’re full of freebie seekers, their ideal client isn’t at the show - ALL total excuses in my opinion. But let’s just talk about those and nip them in the bud.
2. Why is face to face marketing still important in the age of social media?
3. How to choose what event is right for you and your business? What are the first steps if people listening are like - okay I’m ready to give this a shot!
4. How to prepare for a Bridal Show - the show prep, what to do at the show, and the follow up.
5. How to track your ROI. Was the show worth it?
Thanks for tuning into today’s episode of the Build That Business Podcast!
My Signature Course - The Bridal Show Blueprint (How I made $25k in 24 hours) www.LindsayJWilliams.com/bridalshowblueprint
Workshop happening July 11th - “25k in 24 hours - the Power of Bridal Shows” Workshop waitlist: www.LindsayJWilliams.com/JulyWaitlist
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/47
Follow Kristen:
Buffalo Instagram: https://www.instagram.com/buffalowedding/
Rochester Instagram: https://www.instagram.com/rochesterwedding/
Syracuse Instagram: https://www.instagram.com/syracusewedding/
Email Kristen to get the Bridal Show Guide: kristen@weddinginnewyork.com
Simplifying and Streamlining your business Workshop: www.LindsayJWilliams.com/juneworkshop
Enter Coupon Code EARLYBIRD before June 8, 2022
Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams
You’re listening to the Build That Business podcast, episode 46.
Can I be honest with you for a sec? I didn’t want to record this episode because it kind of feels like I’m breaking bad news to a friend. I see so many people in my community eager to add on more, and say yes to all of these new and exciting opportunities - and I know this lights you up but as your BUSINESS coach - I have to grab you by the shoulders, look you in the eye and break something to you. This is KILLING your wedding business.
What If I told you that I was able to grow my wedding stationery business to $300k in yearly revenue by only offering 3 paper types, 95% digital printing and really none of the fancy upgrades. Because let me break it down - the more variables you add the more complicated things get. Finding vendors, sourcing material, production time, production process, quoting, even things like encouraging your couples to make a decision or say yes to working with you.
KEEP IT SIMPLE. And I know in an industry like the wedding industry this isn’t always easy. People want what they want and new trends are popping up all the time. It can be so easy to hop from one thing to the next and lose sight of how you want to run your business. So today, I want to talk more about your offerings (your products and services) and how pairing this down is going to change your business.In today's episode, we'll cover how doing it all is killing your margins, profits, quoting process and production.
Ready to dive in? Let’s listen!
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/46
Simplifying and Streamlining Your Business Workshop: www.LindsayJWilliams.com/juneworkshop
Date Based Email Sequence: www.LindsayJWilliams.com/datebasedemails
Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams
You’re listening to the Build That Business podcast, episode 45. Today, we are talking about how to take things off of your plate when you are a solopreneur. If your business is growing and you find yourself drowning in client work with little to no time to work on your business or you know, have a life - I want you to listen to this episode and grab a notebook.
Maybe you’re not quite at a place in your business where you can hire a team of people - BUT you can sure as heck get a team of tools on board to help you run more efficiently. Believe me, I scaled my business from $30 to $300k as a mighty team of ONE. Automation is my middle name… so excited to dive in today.
Ready to get started in? In today's episode, we'll cover:
1. How I use HoneyBook to automate proposals, contracts and invoices in my wedding business
2. How I use date-based email triggers in my email marketing to keep clients on track, and as an up-selling tool
3. How to automate your calendar, schedule, and availability to book more appointments.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/45
You’re listening to the Build That Business podcast, episode #44. Today, I had the absolute pleasure of sitting down with the Reels Queen herself, Brandee Gaar. I learned SO many tangible tips from this conversation and if you’re thinking about getting started with reels, or maybe you’re already a Reels pro - I guarantee you’ll get so much out of this episode too.
If you haven’t yet met Brandee, she is the go-to business coach and resource for wedding professionals and creative business owners who want to transform their small business from an expensive hobby into a thriving and successful career that gives them the financial and time freedom they deserve.
In this episode, we talk about why Reels are so important, how to do them, what to say, what to focus on, what they look like in the big picture of your marketing. She just blew my mind in this episode. Ready to dive in? In today's episode, we'll cover:
- WHY are Reels so important for our business. What are they going to do for us and our visibility?
- How do we plan our reel content? What if people listening are wondering, “What do I even say?!”
- We talk about the full marketing funnel. Reels are at the top of the funnel, then what do we do from there? How do we take them from reels to social to buying?
- The three main types of reels for your business: Educational, Inspiring, Entertaining.
FREE MASTERCLASS: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” - www.LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/44
Follow Brandee:
The Reel Traffic Tool Kit Course: www.BrandeeGaar.com/learn
Website: www.brandeegaar.com/
Podcast: The Wedding Pro CEO
Instagram: @brandeegaar
Facebook: https://www.facebook.com/BrandeeGaarOfficial
Red Flag Email Template: LindsayJWilliams.com/email
Date Based Email Sequence: LindsayJWilliams.com/datebasedemails
You’re listening to the Build That Business podcast, episode 43. Today, we’re covering something that isn’t always fun to talk about but so important - challenging client situations. And we have ALL been there, no matter how bad we want to forget.
Raise your hand if you’ve had a client who insists on texting you at all hours of the evening, no matter how hard to try to enforce boundaries. Or maybe you’ve been in a situation where the client is the sweetest person in the world, but everything seems to be so chaotic as you work together (does the word deadline mean anything to you?!). OR maybe you actually disappointed a client, hey we’re human after all. Today, we’re pulling back the curtain and talking about all of it.
My hand is raised too, and maybe I’ve got a few other limbs in the air too. Because after over 1500 weddings under my belt, I’ve seen it all and I’ve learned a thing or two on how to handle these sticky situations. Ready for some real talk? Let’s get into it…
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/43
Welcome to the build that business podcast, episode number 42! Today, I had the absolute pleasure of sitting down with Hayley Luckadoo, host of the Females on Fire podcast and may I just boldly say - this episode is hands down the most powerful one we’ve put out to date.
Hayley is a marketing coach, high energy motivational speaker, and podcast host. She focuses on helping women in business fill the gaps in their sales and marketing processes to create better and more profitable strategies that actually convert into revenue, and empowering entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams.
Today, we dove deep into the power of “Yet” - This acronym “YET” has a double meaning for her and explains it all in today’s episode. I don’t want to give too much away because you just gotta listen, it’s so good. Hayley helps walk us through how to Find Fulfillment While Audaciously Pursuing Your Dream. Bottom line - this episode will absolutely change your life.
Ready to dive in? In today's episode, we'll cover:
1. What the acronym Y.E.T. means and how do we put it into practice.
2. How to embrace where we’re at today and celebrate our wins, while still chasing our goals.
3. How this practice has changed Hayley’s life through her podcast, events, motivational speaking, marketing company and more.
4. How the question, “What would it take?” can bring your biggest, boldest dreams to life
5. A request for Taylor Swift :)
Thanks for tuning into today’s episode of the Build That Business Podcast!
Free Masterclass: “How I 10x’d my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/42
Follow Hayley:
Website: www.hayleyluckadoo.com
Females on Fire Podcast
Instagram: @Hayleyluckadoo
Free training mentioned in the episode: LindsayJWilliams.com/masterclass
Free guide mentioned in the episode: LindsayJWilliams.com/competition
Book mention in the episode: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
You’re listening to the Build That Business podcast, episode 41.
I don’t know if anyone listening can relate to this - but when I first started my business I constantly looked at what the competition was doing. I built my website just like theirs, I chose my brand colors to look similar to theirs. I used language like, ‘We’ or ‘Our team of experts' to make me look bigger than I was so that I could be in the same league as the big wedding stationery companies.
Can anyone relate to this? Or maybe you’re following a bunch of your competitors and you’re getting ideas from there? They’re doing instagram reels so you need to do reels. They’re offering a certain type of service, so maybe that’s something you should offer? I know I’m not alone here.
So today, we're NOT going to talk about how to compare yourself to your competition, we’re not going to talk about how to get ahead, or how to be better than them. We're going to go a step above all of that … we’re going to cover how to make the competition totally irrelevant. We’re going to open up a whole new dimension to your business and a new way of thinking about your marketing. Get ready to blow your mind.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/41
Welcome to the build that business podcast, episode number 40!
Oh you are in for a treat today! We have Dolly DeLong in the house to talk about how to put personality into automations & systems. Not only is her name Dolly and she’s from Nashville (so you know we instantly became BFFs) - but Dolly drops so much gold in this episode. From tips on how to set up systems and workflows and automations, we talk about what to say in these canned emails, how to get more comfortable on video - all the things.
You see, Dolly is a multi-passionate creative business owner who is a Nashville based family & personal branding photographer, in addition to photography she is a systems and workflow educator where she helps educates other creative business owners in learning how to take baby steps in setting up systems and workflows in their own business (because systems and workflows are magic). She is the host of the Systems & Workflow Magic Podcast (a podcast for creative entrepreneurs who want to know how to find the magic (and clarity) in systems, strategic workflows, & automation for their business! )
Ready to dive in? In today's episode, we'll cover:
- The number one mistake that most creative business owners make when they’re thinking about implementing systems into their business
- How incorporating systems and automation can grow your business.
- How to infuse your personality in your business (even when using automation). We talk about emails, video, social - ALL the things.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/40
50% off Honeybook Coupon Code: http://share.honeybook.com/lindsayjwilliams
Follow Dolly:
Dolly’s Dubsado code for 20% first month or year: dubsado.com/?c=dollydelongeducation
Dolly’s Dubsado Freebie: (how to get started with Dubsado as a Creative Biz Owner): https://dollydelongphotography.com/getting-started-with-dubsado
Website: https://dollydelongphotography.com/
Podcast: https://dollydelongphotography.com/podcast
Instagram: https://www.instagram.com/dollydelongeducation/
Free inquiry guide mentioned in the episode: www.LindsayJWilliams.com/inquiryguide
Free training mentioned in the episode: www.LindsayJWilliams.com/masterclass
You’re listening to the Build That Business podcast, episode 39. Today, we are talking about your inquiry process. What happens when a potential customer reaches out via your inbox or DMs and asks for more information on how to work with you.
How you respond to inquiries is so critical. It’s the difference between closing that sale, or getting ghosted. If you’re tired of couples ghosting you after you respond to that first inquiry, leaving you with an empty calendar and empty bank account, it’s time to turn things around!
This episode is for anyone who is struggling to book more weddings and close the sale. Once I mastered these strategies, I grew my wedding stationery business to multi-6 figures and had a close rate of 96% Ready to learn how to never let an inquiry get away? Let’s dive in…
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/39
Welcome to The Build That business podcast, episode number 38.
Today I’m sitting down with the Lovely Melissa Koehler, the host of the podcast, “Confessions of a serial entrepreneur” - and she’s going to talk about just that. How It's OK to Be a Serial Entrepreneur; it’s okay to be multi passionate… but how do you do it well?
Melissa Koehler is a Small Business Strategist who is passionate about helping women build a business they can be proud of! What started as a career as a professional photographer has blossomed into the creation of several brands and businesses and a passion to teach others how to get started without feeling alone and overwhelmed. She has found the "easy button" for building a business with the creation of The Blush Pages, where entrepreneurs can join in community, find joy in running their business, and access the help they need to build an unstoppable brand. She believes in passion over perfection and the truth that the only superpower you need is YOU!
This episode was mind blowing for me - SO many amazing insights about how to juggle multiple passions without the overwhelm packed into just 30 mins. So without future ado, let's dive into the episode!
We'll cover:
1. As a serial entrepreneur, how do you keep everything organized?
2. How do you spend equal, quality time on all of your businesses?
3. How do you stay passionate about each business?
4. How do you share about each different business on social media without overwhelming your audience? 5. How do you find time for running more than one business?
Thanks for tuning into today’s episode of the Build That Business Podcast!
Free Masterclass, "How I 10x'd my Wedding Stationery business - $30k to $300k in 5 years" - LindsayJWilliams.com/masterclass
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/38
Follow Melissa:
Website: https://melissakoehler.net/
Instagram: https://www.instagram.com/mkoehler/
Facebook: https://www.facebook.com/melissalynnekoehler/
Link to free class mentioned in the episode: LindsayJWilliams.com/masterclass
(How I 10x'd My Wedding Stationery Business - $30k to $300k)
Welcome to the Build That Business podcast, episode number 37. Today is going to be a short episode, because we’re talking about the importance of taking a creative break and I’m going to practice what I preach.
I know that being an entrepreneur can bring along stressors. From family obligations to juggling your client’s needs, to growing your business, to that little voice in the back of your head reminding you of all of the things you need to be doing. And trust me I get it, It’s kind of stressful isn’t it? You set out to start your own business for freedom, it’s supposed to be rewarding, inspiring and fun - and yet, we feel overwhelmed, and we feel isolated, we feel guilty that this life is what we wanted but we’re still not happy all the time.
I know for me it feels so chaotic, being a mom of a toddler, running a business - it sometimes feels like everything's on fire all the time and you’re just running from one thing to the next (can you relate). To me it’s like, “can I just get a minute to think about what the heck I’m doing?” So, that’s all I wanted to do in this episode - is just give you permission to take a minute. Will you take a deep breath with me and recognize the value of stepping back and strategically planning what we're doing? Isn't it funny how we forget this stuff? We forget to pause, plan, think. We think there’s no time for it but in reality this is the most important thing you can do for your business.
So press play on this episode and let's give ourselves permission to pause...
FREEBIES TO GROW YOUR BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/37
Welcome to The Build That business podcast, episode number 36.
Today we are talking about how to control the chaos and leave your couples breathless (in the best way). I have the honor of sitting down with the one and only Gabby Chapin, a wedding photographer and educator and the perfect person to walk us through this. Gabby is going to teach us how she quietly coaches and prepares her couples for their sessions and wedding days. This episode is one of my favorites I’ve ever done. It’s the perfect kick off to this wedding season and packed full of useful tips that we can take with us as we dive into our 2022 season and hopefully a new normal in the wedding industry. So without future ado, let's dive into the episode!
In today's episode, we'll cover:
-
So today we’re going to be talking about controlling the chaos. And, this topic has a very different meaning after the hell of a year we’ve all been through as wedding professionals. I see a common thread that we’re all just really burnt out. What advice would you give to a wedding pro listening to this who feels like the wheels have totally fallen off the bus this year? Dates postponed, details changing, couples on edge… how to regain some of that control and order in your business?
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What's the single most important thing you do, BEFORE the wedding day, to promote a smooth flow of events?
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How do you get clients to give you what you need to perform to the best of your abilities?
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How do you communicate what your boundaries are with your clients?
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When clients toe the line of your set boundaries, what do you do to guide them back into your higher functioning zone?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/36
Follow Gabby:
Website: www.gabbychapin.com
Instagram: www.instagram.com/gabbychapin_photography/
Enrollment for The Profitable Pro Bundle is now OPEN! Get my new course, The Bridal Show Blueprint + 25 other resources for just $97. Click here to snag it: www.LindsayJWilliams.com/bundle
* Doors Close Friday, March 18th *
Welcome to the Build That Business podcast, episode number 35. Today, we’re talking about my favorite thing to talk about, Bridal Shows. They are my number one source of leads and I personally think they’re the most under-rated lead generation source in the wedding industry.
We average 25k PER SHOW. That’s right, $25,000 every bridal show we go to. Today, I’m breaking down how we do that and specifically how I scheduled 12 appointments at my first show.
These 12 appointments started a snowball effect to get me from $30k to $300k in yearly revenue in just 5 years. You see, I’ve since perfected my bridal show strategy and now it’s our number one source of leads.
But first, I gotta address the elephant in the room. Let me ask you, have you ever thought about these things?
- “Bridal shows are full of budget shoppers”
- “My ideal customers don’t go to bridal shows”
- “The bridal shows in my area are not the same as yours, Lindsay. They’re not big, they’re not well attended”
No, I’m not a mind reader. I just know this might be what you think when you hear me say Bridal Shows. Listen, I’ve heard all the excuses. You can continue to pretend like you’re too good for bridal shows, but you’re doing yourself a MAJOR disservice.
The reason bridal shows are not working for you has nothing to do with any of the above, it has to do with the fact that you’re just signing up and showing up. What are you doing to warm up the lead before the show? So that by the time people walk by your booth, they know you and are ready to book an appointment.
Couples come to these shows ready to plan. Hundreds of people who are engaged and need your services are walking right by your booth. If you cant book at least a few weddings, you’re doing something wrong. And I say all of this with ALL THE LOVE in the world, because I want you to win. I know the power of bridal shows and with just a few tweaks to your strategy, you’ll see how powerful these lead generating machines are too.
Have I convinced you to give them a shot yet? Let’s dive into the episode!
FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/35
Welcome to The Build That business podcast, episode number 34. Today we are talking about all things contracts. Specially contracts for Wedding professionals. We’ll cover what to include, what most people leave out, and how to protect yourself this year specially.
And there is no better person to walk us through it than Braden Drake. Braden is a California licensed attorney and tax professional. He works primarily with service based, creative small business owners through his signature program Profit Rx. His tagline is, “your gay best friend here to help you get your legal, tax, and financial shit legit.” So that describes Bradens fun and laid back personality… I think you’re gonna love this episode. Without future ado, let's dive into the episode!
In today's episode, we'll cover:
1. What are the primary things to include in a contract?
2. How should you handle payment terms?
3. How can you draft your contract to avoid potential cancellation issues?
4. What is the number one thing people tend to overlook when putting together their contract?
5. Are there any specific things you recommend we include in our contract for this upcoming season pertaining to the pandemic specifically?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/34
Follow Braden:
Website: https://www.bradendrake.com/
The Contract Vault: https://www.bradendrake.com/contractvault
Layers of Legal Protection (free guide) https://www.bradendrake.com/layers
Instagram: https://www.instagram.com/bradenadamdrake/
You’re listening to The Build That business podcast, episode number 33. Today I sat down with LaShonda Brown to talk about how to drive to Your Website with Video (IG Reels, Stories + YouTube).
After 10 years as a Corporate Film Producer, LaShonda has transitioned to life as a full-time YouTuber. Through how-tos and reviews, LaShonda teaches entrepreneurs how to grow their biz without breaking the bank. She is also a Canva Certified Creative, Flodesk Educator, and Squarespace Top-Level Expert.
If you are hesitating to dive into video as a part of your marketing strategy, you absolutely need to keep listening. LaShonda is so full of insightful tips and inspiration… she’s just amazing. So without future ado, let's dive into the episode!
In today's episode, we'll cover:
1. How do you find ideas for video content?
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What are some tips you have for saving time creating video content?
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What advice would you have for someone starting a YouTube channel from scratch?
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What advice would you give to someone listening who really wants to start implementing video into their business, but they are scared. Maybe they feel like they’re not ready, they feel awkward, they want to lose 10 pounds, they feel like their office isn’t “pretty enough”. I know I know these are false things we tell ourselves but I have told myself these things! So I would imagine I’m not alone in these thoughts.
-
How does showing up on video or audio change how you connect with your ideal customer?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/33
Follow LaShonda:
Website: https://www.lashondabrown.com/
Freebies from LaShonda:
Bootstrap Coupon Book www.lashondabrown.com/coupons
YouTube Passive Income Guide https://www.lashondabrown.com/youtube-guide
Instagram: www.instagram.com/lashondambrown
YouTube: www.youtube.com/lashondambrown
Welcome to the Build That business podcast, episode number 32. Today I had the absolute pleasure of sitting down to talk with Nora Sheils of Rock Paper coin about how to plan to tech upgrades in 2022.
Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and vendors into one system for managing and paying contracts and invoices. She is also the founder and lead wedding planner of award-winning firm Bridal Bliss.
If this is your year to simplify, then this is your episode. You cannot miss all of the GOLD that Nora drops here. Grab a pen and paper, and let’s dive in.
In today's episode, we'll cover:
-
Let’s rewind a bit before diving into 2022. With everything that has changed around COVID in the past couple of years, could you speak to consumer behavior and how it has transformed the way technology is used in business?
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You had zero experience in tech when you and your sister-in-law decided to launch Rock Paper Coin, a software platform that serves the wedding and event industry. Can you tell us what that was like? What did you have to learn before getting it off the ground? What were your biggest challenges? Feel free to speak about the tech itself or the startup experience as an industry newbie — or both!
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Say a new entrepreneur is in the early stages of growing their startup. They’ve been in business about 1-3 years, they have a steady flow of customers, and they’re on the cusp of hitting their next-level revenue goal. Where should they consider implementing new tech in their business to support sustainable growth?
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Now, the same question — but for seasoned entrepreneurs. They have 5+ years of experience, they likely have a team, and they are already pretty comfortable with tech. Their systems may not be optimized fully, but they serve their purpose and keep the company running. What are their next steps in terms of adding new tech to the mix?
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For listeners who feel like they probably need to make changes in 2022 but don’t know where to begin, can you provide some advice for getting their tech systems in order this year? Where do they start?
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If our listeners walk away with one piece of advice to implement in their businesses tomorrow, what would you want it to be? Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/32
Follow Nora:
Website: https://rockpapercoin.com/
Instagram: https://www.instagram.com/rockpapercoin/
Facebook: https://www.facebook.com/rockpapercoin
Request a Demo of Rock Paper Coin: https://rockpapercoin.com/request-a-demo/
You’re listening to the Build That Business Podcast, Episode number 31. Today, I’m chatting with Kathy Young of Rekindle Communications to talk about your brand voice, specifically how to write copy that connects BEFORE it converts.
Kathy breathes life into your message one word at a time. She brings her 2+ years of marketing agency experience to ambitious yet hustle-averse creatives who value connections as much as they do conversions. Between wordsmithing and Chick-fi-la trips, you'll find her in the back patio enjoying a smokey firepit with her husband and Goldendoodle—both of whom are old souls.
Today’s episode is full of tangible tips that you can implement right away in your brand messaging and copywriting. So, if this was on your todo list for this season, grab those earbuds and lean in. Let’s get to it…
In today's episode, we'll cover:
- How do you discover your brand voice?
- How to build your personal brand with the concept of "isms." What are they and why do we need them?
- What are some of the key elements to a high converting website?
- What are good market research questions to ask your audience/questions to include in a testimonial to inform your messaging?
- How do you draw inspiration from other brands without leaning into too much inspiration (aka copying)
- Why is it important to establish a brand message first before diving into web copy?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/31
Follow Kathy:
Website: https://rekindlecommunications.com/
Instagram: https://www.instagram.com/rekindle_communications/
5 Ways to Instantly Improve Your Website Copy: https://rekindlecommunications.com/5-tips
You’re listening to the Build That Business Podcast, Episode number 30. Today, I’m chatting with Katie McFarlan of the Dakota Design Company about the benefits of improving your client experience.
Katie helps interior designers and wedding planners who are buried in business operations get back to doing the creative work they love. I create and improve their processes and set up systems so they can streamline their workload, move their business forward, and free up their time to focus on the things that matter most.
Today’s episode is packed with ways that you can simplify your business and make life easier for you and your clients this year. It’s definitely a note taking episode and the PERFECT way to start off 2022. Grab that pen, grab that notebook, pour yourself a cup of coffee and let’s get to it…
In today's episode, we'll cover:
- What are the key components of a strategic client experience process?
- What are the operational benefits of improving the client experience?
- What are some simple things wedding pros can do right now to tighten up their process and reduce overwhelm?
- What are some mistakes I see service providers make when it comes to their client experience?
- What are some industry wide issues service providers are experiencing right now?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/30
Follow Katie:
Website: https://www.dakotadesigncompany.com/
Instagram: https://www.instagram.com/DAKOTADESIGNCOMPANY/
Katie’s Client experience Blueprint: www.dakotadesigncompany.com/hooplahouse
Enrollment for The Wedding Booking Blueprint is now OPEN!Click here for more details: www.LindsayJWilliams.com/enroll
* Doors Close Thursday, January 27th * *
Let me ask you, do you feel like you’re pushing so hard, showing up consistently, and serving your clients, but you just can’t seem to grow?
I felt the exact same way 2 years into my business. I was working SO hard, but I just felt stalled out. But listen, I’ve cracked the code of creating connections with my clients to warm up the lead and close more sales, and THAT my friend, is what has allowed me to grow my business to $300k in yearly revenue.
Now, I have a close rate of 96%, and I’m sharing ALL about it in this episode. But above all else, I feel so much better. I’m confident that when I sit down to work, I’m working on the right things. The needle movers. I’m growing my business every single week. I’m sharing how I cracked the code and how you can too.
The secret weapon? My signature course, The Wedding Booking Blueprint.
Now, because there's a lot to cover in this episode, I'm going to jump around a bit so we can cover all of the details, but here's what to expect. I'll be talking about what The Wedding Booking Blueprint is all about: who is it for, what does it solve for wedding professionals, what each module looks like, what's inside of the course, some results from past WBB students, and then, I'll be gushing about what WBB means not only to me, but to some of my students as well.
As I am recording this episode, we are in an extra special time around here. It’s sneak peek time. That means that if you've been thinking about building, growing or scaling your wedding business, you can get access to module one of my signature course for free. No strings attached. You have from now until Tuesday, January 11, 2022.
Click here for free access to module 1: www.LindsayJWilliams.com/sneakpeek
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
You’re listening to the Build That Business Podcast, Episode 28.
Today is the last episode in 2021 and we are going to end with a good one. I had the pleasure of sitting down with Hannah Bjorndol of the Everyone Wins podcast and she’s diving into how to set a personal vision statement. Hannah gave SO much insight in this episode and got me fired up to start off this new year on the right foot. I immediately signed off with her after recording and got to work on my personal vision statement, and I hope you do the same after listening. Whether you’re catching this soon after in the air before the new year or months down the road. This practice is something that is going to change your life and business. Promise me you’ll take some time to do the work and make it happen. So, without further ado, let’s dive in to today’s episode with Hannah.
In today's episode, we'll cover:
1. Why burnout is so common amongst entrepreneurs and how it correlates with our ability to set a clear vision for our business (and actually stay focused on it)
2. What is a personal vision statement and why is it so important?
3. What are the steps to getting started and how do you write a personal vision statement?
4. How does manifesting and goal setting correlate with your personal vision statement?
5. Once you have a personal vision written, how do you actually use it to grow your business?
6. What are some tips to stay on track this year if we feel ourselves getting off track or if we feel that burnout sneaking up on us?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/28
FREE RESOURCES:
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
FOLLOW HANNAH:
Website: http://hannahbjorndal.com
Personal Vision Workbook: http://hannahbjorndal.com/vision
Instagram: https://www.instagram.com/hannahbjorndal/
Hi there, everyone! This isn’t going to be your typical episode, it’s just a quick hello, a thank you and some holiday wishes. Thank you for allowing me to come on your journey of building your business this year. I’m just so grateful for your support and for the opportunity to be in your ear buds week after week. This podcast has been one of the most rewarding (and fun) things I’ve done in my business and I can’t wait to see where it takes all of us in 2022. Whether you just started your business this year, or you’ve been in this game for a while - I want to tell you how proud I am of you. I’m sure you don’t hear it enough, but you’re doing a great job. We entrepreneurs are a magical breed. We’ve been through hell and back this pandemic and we’re still swinging. We’re still fighting our way through this and we will find a way to thrive again. I want to remind you to keep going this year. To stand back up when things get hard and that it’s also okay to sit down once in a while if you need to. This has been hard. Building a business is not easy in normal circumstances, throw a pandemic on top of that it’s a whole new beast. So, as we head into the new year, I hope you’re excited for the fresh start. I hope you feel powerful and I hope you know just how strong you are. If you need a reminder, sit with a cup of coffee and just reflect on all you've overcome. I remember sitting in my office chair right around this time last year and I was so exhausted. I just took a deep breath and I said, “You did it Linds. You did good.” And right then and there I shut the computer down until the new year. So, please take a minute today to reflect on how strong you are and tell yourself, You did it. You made it through probably some of the hardest years your business will ever see. We have proven to ourselves that we can make it through anything. You are strong, you are powerful and you will be force to be reckoned with in 2022. I hope you all have a wonderful holiday season and new year. As always, I’m here if you need anything. Keep on building those businesses and cheers to new horizons next year.
It’s been a few episodes since I’ve stepped up to mic for a solo show and I am so excited for today’s topic. We’re going to be talking about what you need to evaluate in your business before the year ends.
Aside from all of the marketing strategies that we cover on the podcast, a HUGE part of my business growth is our ability to step back and evaluate. We make this a priority in our business to do a quick audit and adjust where needed every 6 months or so, so that we can constantly be operating more efficiently.
In today's episode, we'll cover:
- How to do a calendar audit so that you can be spending your time more efficiently
- How to bath your work to increase your productivity
- The importance of batching your client appointments to streamline your sales process
- Why it’s time to say no to those midweek coffee dates
- A simple lead generation tactic
- How to analyze your social media content so you can perfect your marketing strategy
- The importance of setting your profit goal and direction for your life and business
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIES TO GROW YOUR WEDDING BUSINESS:
www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM:
www.instagram.com/mslindsayjwilliams/
SHOW NOTES:
www.LindsayJWilliams.com/shownotes/26
FREE RESOURCES:
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
You’re listening to the Build That Business Podcast, Episode 25. Today, I’m chatting with Taylor de la Fuente and she’s going to teach us how to write a sales page that sells for us. Taylor is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures, and other marketing materials for wedding pros who want to woo prospective couples.
Today’s episode is packed with step by step lessons that we can implement right now in our businesses. So this is definitely a note taking episode. Grab that pen, a notebook, pour yourself a cup of coffee and let’s dive in…
In today's episode, we'll cover:
- The mindset shift you need to take to start selling with confidence. Selling can make a lot of people feel awkward or uncomfortable.
- What the heck even goes on a Sales page, anyway?
- How long should your Sales page be?
- Which does she recommend: putting prices on your website, or reserving that information for after someone inquires?
- What are some common mistakes you see on a Sales page?
- She also dives into the four types of buyers (competitive, spontaneous, methodical, and humanistic ) and how to write for each one.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/25
Follow Taylor:
Website: https://www.lteditorial.com/
Instagram: https://www.instagram.com/lteditorial/
Free Sales Page Review: https://www.lteditorial.com/free-review
You’re listening to the Build That Business Podcast, Episode 24. You are in for a treat today, my friends, I’m sitting down with Missy Campbell to talk about growing your business without social media and spoiler alert - We are diving into Pinterest today. Yes, Pinterest is not a social media platform - it’s a search engine. And if you are not using it for your business, you have to give this episode a listen. The strategies Missy is going to teach us today will change everything for your business… ready to listen in? Let’s get to it…
In today's episode, we'll cover:
- A full Pinterest marketing strategy for your small business.
- How to set up your Pinterest account for organic visibility
- Do we have to Pin every day? How often should we pin and how much time is it going to take?
- What kinds of things should I promote on Pinterest?
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/24
Follow Missy:
Website: www.tasteofsimple.com
Facebook: https://www.facebook.com/tasteofsimple
Instagram: https://www.instagram.com/tasteofsimple/
Pinterest: https://www.pinterest.com/tasteofsimple
Pin Magic Course: www.tasteofsimple.com/pinmagic
You’re listening to the Build That Business Podcast, Episode 23. Today, I’m sitting down with Octavia Elease from Octavia Elease Designs to talk about how to create your website with intention, specially using the StoryBrand framework by Donald Miller.
Octavia Elease is a Showit Website Designer based in Atlanta, Georgia. She has an eye for a clean and modern aesthetic that has attracted a luxury clientele over the course of her design career. Octavia creates intentional brand visuals and content to help creative entrepreneurs communicate their brand story so they can connect with their ideal clients.
In today's episode, we'll cover:
- What is the StoryBrand framework and how does it work?
- How to get into the minds of your ideal customers so you can address their pain points and desires
- Octavia does a deep dive into the framework and how you can use it to revamp your website content.
- Specific examples from the lens of a wedding business so you can implement it into your business (looking at you - wedding pros!)
This episode is jam packed with insight and tangible tips that you can start using right away on your website. I can’t wait for you to dive in! Thanks for tuning into today’s episode of the Build That Business Podcast.
Ready to dive in? Let’s listen!
FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies
EPISODE SHOW NOTES: www.LindsayJWilliams.com/shownotes/23
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
Building a StoryBrand by Donald Miller:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?keywords=storybrand&qid=1637608974&sr=8-1
Follow Octavia:
Website: www.octaviaeleasedesigns.com
Facebook: www.facebook.com/octaviaeleasedesigns
Instagram: www.instagram.com/octaviaeleasedesigns
Facebook Group, Boost Your Brand: www.facebook.com/groups/boostyourbrandwithoctaviaelease
Free Ideal Client Checklist! www.octaviaeleasedesigns.com/ideal-client
You’re listening to the Build That Business Podcast, Episode 22. Today, I’m sitting down with Kellie Daab to talk about what it means to be a Highly Sensitive Entrepreneur.
Kellie Daab is the Highly Sensitive CEO. After working in the creative industry for her entire career, Kellie couldn’t understand why she felt different from other entrepreneurs. Despite running a highly successful education business, speaking on dozens of stages, and winning multiple awards - Kellie still felt something was “wrong with her”. She set out to determine why she felt overwhelmed and unfilled in business and life. That’s when she discovered HSP and the traits of a highly sensitive person. Kellie went on a quest to find a new way of living and working. Since then, Kellie has completely reset her business and reclaimed her peace. Now, she helps other highly sensitive entrepreneurs do the same through consulting, education, and solopreneurship.
In today's episode, we'll cover:
- How to tell if you are a Highly Sensitive Entrepreneur.
- What are some traits you should look for to determine if we are highly sensitive?
- I asked Kellie if she considered being highly sensitive a super power or a challenge.
- The difference between sensitive and just stuck in business. How do we know the difference?
- How the pandemic has affected those of us who are highly sensitive entrepreneurs.
This episode is jam packed with insight. I can’t wait for you to dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast.
ABOUT KELLIE:
Kellie Daab is the Highly Sensitive CEO. After working in the creative industry for her entire career, Kellie couldn’t understand why she felt different from other entrepreneurs. Despite running a highly successful education business, speaking on dozens of stages, and winning multiple awards - Kellie still felt something was “wrong with her”. She set out to determine why she felt overwhelmed and unfilled in business and life. That’s when she discovered HSP and the traits of a highly sensitive person. Kellie went on a quest to find a new way of living and working. Since then, Kellie has completely reset her business and reclaimed her peace. Now, she helps other highly sensitive entrepreneurs do the same through consulting, education, and slowpreneurship.
Ready to dive in? Let’s listen!
FREEBIES TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
FOLLOW KELLIE:
QUIZ: Are you a Highly Sensitive CEO?: www.kelliedaab.com/quiz
Website: www.kelliedaab.com
Instagram: https://www.instagram.com/thehighlysensitiveceo/
Facebook: https://www.facebook.com/kellidaab
Today we’re going to be talking about what you need to be doing during the slow times in your business. I don’t know about you, but as a wedding pro, November and December really start to dry up for me. These are historically slowest months.
In today's episode, we'll cover:
- What to do when business is slow
- An idea to increase your revenue during your slow months, to bring in a cash injection to end the year strong. How to boost those sales!
- How automation has helped me streamline my business, so I can focus on other things like growing, marketing and planning as a solopreneur
- How to gather reviews and referrals from your past clients
- How to update your portfolio by taking your own photos, participating in a styled shoot or investing in brand photography
- How to update your brand and messaging to be more clear, concise and in line with your current business
- How to invest in yourself via podcast, books, mentors, etc I’ll also share a bit of how I turned my historically slowest months (November and December) into my secret weapons.
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIES TO GROW YOUR BUSINESS:
LindsayJWilliams.com/freebies
DATE-BASED EMAIL SEQUENCE: www.LindsayJWilliams.com/datebasedemails
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/21
DONALD MILLER STORYBRAND:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1636468041&sr=8-1
FREE RESOURCES:
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
Today, I am interviewing Renee Dalo of Moxie Bright Events. You may also know her as the Educator, Public Speaker & Podcast Host of Talk with Renee Dalo. We’re going to dive into how getting visible in your brand and business is a game changer. Yes, we’re going to tell you that you NEED to put your face in your feed. Ready to dive in? It’s gonna be a good one…
In today's episode, we'll cover
- What does it mean to get visible in your brand
- What to do if you have neglected to show up and post during this pandemic
- How to show up in your business and brand to connect with and gain trust with your ideal customer.
- How to make you, your brand, and your business more visible to your ideal client
I’ll also dive into how I used personal branding to build, grow and scale my wedding stationery business.
Sounds pretty fun right? Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
FREEBIES TO GROW YOUR BUSINESS:
LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM:
www.instagram.com/mslindsayjwilliams/
SHOW NOTES:
www.LindsayJWilliams.com/shownotes/20
FREE RESOURCES:Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
FOLLOW RENEE:
Get Visible 30 Day Challenge: https://renee-dalo.mykajabi.com/lets-get-visible-fall-2021
Website: https://www.reneedalo.com/
Podcast: Talk with Renee Dalo https://podcasts.apple.com/us/podcast/talk-with-renee-dalo/id1478991584
Instagram: https://www.instagram.com/reneedalo/
Resources mentioned in this episode:
Freebies to grow your business: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
FOLLOW KATE:
Instagram: www.instagram.com/elatedpaperco/
Facebook: www.facebook.com/elatedpaperco
Website: https://www.elatedpaperco.com/
You’re listening to the Build That Business Podcast, episode number 18. Today I am so excited to chat with another one of our WBB students, Beth of Forever Friends Stationery (a custom wedding stationery company)
This conversation was so much fun. Beth is such a joy, so inspiring and just so relatable. We talked about so many things during this episode, from how Beth got started with her business, to what it was like when the pandemic hit. She talks about how she almost threw in the towel of her business in 2020 but got the strength to stand back up and go again. And I am so grateful she did because she is doing incredible things with her business now. Prepared to be inspired, motivated and get a few laughs in as I chat with Beth about her journey of building her business. And, she shares a little bit about her experience with WBB.
Let’s dive in…
Resources mentioned in this episode:
Freebies to grow your business: LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
FOLLOW BETH:
Instagram: www.instagram.com/foreverfriendsfinestationery_
Facebook: www.facebook.com/ForeverFriends.FineStationery
Website: foreverfriendsfinestationeryandfavors.com/
You’re listening to The Build that Business Podcast, episode number seventeen. Today’s episode we are going to talk about mindset. This is often something that we try to power through, to push past, to ignore. Especially when we’re in a chaotic season and we just need to get stuff done. I’m looking at you wedding pros in the middle of our busiest season yet. But if you pressed play for this episode, you’re at least curious as to what mindset shifts we need to make to show up fully in your business.
In today's episode, we'll cover:
- How to boost your confidence around sales and get excited to sell and serve in your business
- The ultimate sales mindset shift that changed everything for my business
- A mindset shift that will get your more comfortable to show up on video
- How I really feel about using referrals and word of mouth as a business strategy
Ready for this? Let’s dive in…
Resources mentioned in this episode:Freebies to grow your business:www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
You’re listening to the Build That Business Podcast, episode number 16. Today I am so excited to chat with another one of our WBB students, Camille of Impress (a custom wedding stationery company) I am so stinkin proud of this girl right here. Camille has made so many moves in her business this year, I can’t wait for you to hear about all she’s doing. On top of that, she's a mama to the sweetest little guy. I seriously don’t know how she's juggling it all, but it’s so inspiring to watch her make it happen.
Prepared to be inspired and motivated by Camille’s journey of building her business. And, she shares a little bit about her experience with WBB.
Let’s dive in…
Resources mentioned in this episode:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
FOLLOW CAMILLE:
Instagram: www.instagram.com/impress_eventbranding/
Facebook: www.facebook.com/impresseventbranding
Website: www.impresseventbranding.com
Today’s episode is going to be a little different… we’re going to speak off the cuff about popular lead generation strategies that just frankly, didn’t work for me!
Excuse my negativity, I’m usually pretty positive… but I wanted to put this episode out there because I’m seeing these come up over and over again with my students, and I want to talk about them.
Now, you may listen and think, “Linds, that lead generation strategy works great for me!” And if that’s you… then keep going. I’m not saying that these don’t work at all, I’m saying that they didn’t work for me. I’ve had my fair share of trying things that didn’t work in business and If I can help you avoid some of these mistakes… then you better believe, we’re gonna talk about it.
Ready to hear more about what I’ve tried and failed at? I can’t say I’m really ready to dive into my failures, but hey, let’s give it a go…
In today's episode, we'll cover:
- Lead generation ideas that sounded good at the time, but were a total bust
- How to go all in on what works for your business, so that you can maximize your time as a solopreneur
- I’ll also share how to join my upcoming masterclass called “How to Generate More Leads in Your Wedding Business”
- where I’ll tell you what DID work and how I grew my business from $30k to $300k in yearly revenue.
I get totally transparent and pull back the curtain on my failures. Thanks for tuning into today’s episode of the Build That Business Podcast!
Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/15
You’re listening to the Build That Business Podcast, episode number 14. Today I have the honor of sitting down with one of my WBB Students, Heather Cannon, of HSR Graphics. When the pandemic hit, Heather decided to use this pause to take back control of her business and to invest in her education to help her business grow. And boy did it pay off. I could not be more proud of Heather and all she’s done this year since starting The Wedding Booking Blueprint. Listen in as she explains how she's transformed her business this year, and what her goals look like for the years ahead.
In today's episode, we'll cover:
- Heather’s experience of investing in her education and growing her business
- How this momtrepreneur juggles owning her own business and life with a toddler
- How she scheduled 12 appointments at her last bridal show
- How creating connections with her couples has changed the game on how she’s marketing her business and how it’s helped her close more sales
Prepared to be inspired and motivated by Heather’s journey of building her business. And, she shares a little bit about her experience with WBB.
Resources mentioned in this episode:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
FOLLOW HEATHER:
Instagram: https://www.instagram.com/hsrgraphics/
Facebook: https://www.facebook.com/hsrgraphicdesigns
Website: https://www.hsrgraphics.com/
Listen, I’ve never done this before. Never in all my years of building, growing and scaling my wedding business have I been this transparent. But here’s the thing, I’ve cracked the code of creating connections with my clients to close more sales. I have a close rate of 96% in fact, and I’m sharing ALL about it in this episode. I’m sharing how I cracked the code and how you can too.
The secret weapon? My signature course, The Wedding Booking Blueprint.
Now, because there's a lot to cover in this episode, I'm going to jump around a bit so we can cover all of the details, but here's what to expect. I'll be talking about what The Wedding Booking Blueprint is all about: who is it for, what does it solve for wedding professionals, what each module looks like, what's inside of the course, some results from past WBB students, and then, I'll be gushing about what WBB means not only to me, but to some of my students as well.
Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM:
www.instagram.com/mslindsayjwilliams/
You’re listening to the Build That Business Podcast, episode number 12.
Today is an extra special episode because I have the honor of sitting down with one of my students of The Wedding Booking Blueprint, Karin Webster of Blue Bonsai printing. Karin is making big bold moves in her wedding stationery business, and I couldn’t be more proud. She left her 9-5, built her business and most recently, had a close rate of 25% of the attendees at her last bridal show… unreal!
In today's episode, we'll cover:
- Karin’s experience with quitting her unfulfilling 9-5 corporate job to pursue her dreams of starting her own business
- How this momtrepreneur juggles owning her own business and life as a hockey mom
- How she scheduled 10 appointments at her last bridal show
- How creating connections with her couples has changed the game on how she’s marketing her business and how it’s helped her close more sales.
Prepared to be inspired and motivated by Karin’s incredible journey of building her business. And, she shares a little bit about her experience with WBB.
Thanks for tuning into today’s episode of the Build That Business Podcast!
Freebies to grow your business: www.LindsayJWilliams.com/freebies
JOIN OUR FREE FACEBOOK GROUP:
www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM:
www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/12
FOLLOW KARIN:
Facebook: https://www.facebook.com/bluebonsaiprinting
Instagram: https://www.instagram.com/bluebonsaiprinting/
Website: https://www.bluebonsaiprinting.com/
Today, we’re going to talk about How to Scale Your Business as a Solopreneur.
Think solopreneurs can't scale? Think again.
Where are my mighty teams of one? I’m here raising my hand with you, girlfriends. And I understand the unique challenges (and rewards) of building and scaling your business as a solopreneur.
I’m here to bust the age old myth that solopreneurs can’t scale.
- Maybe you’ve hit a cap in your business and don’t think you have any room to scale.
- Maybe you’re a service based creative entrepreneur and think it’s just physically impossible to scale your business.
- OR Maybe you have no doubt you could scale your business to multi-6 figures, but you believe you would never have time for your family so you’re not interested.
... I’ve heard it all, I’ve thought it all. I’m here to call BS on all of it. You can absolutely scale your business to 6 figures and beyond AND have freedom in your life and business (infact, the steps I’m going to share today will give you MORE freedom).
I said all of these things and guess what? I scaled from $30k in year one, to $300k in yearly revenue (without burnout).
In this episode, I'm sharing the exact steps I took to simplify and scale my business. We'll talk about what you need to focus on, eliminate, and streamline to get you to multi 6-figures while still maintaining the freedom in your life.
In today's episode, we'll cover:
- How to simplify your process and streamline your business so that you can scale as a solopreneur
- The unique challenges and struggles that solopreneurs face
- How to automate your business using tools (Honeybook for proposals and invoices, Calendly for scheduling appointments and Planoly for planning and batching social media)
- How to choose the right business mentor, podcast, books or resources
- What to simplify in your business so that you can scale (your offerings, your prices and quoting and your appointments) I’ll also share a bit of my journey of how I was able to scale my wedding stationery business from $30k to $300k as a solopreneur. Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/11
RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Free Guide: How to scale your business as a solopreneur
www.LindsayJWilliams.com/scale
Free Guide: How to create more freedom in your life and business
www.LindsayJWilliams.com/freedom
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
Facebook Live about Pricing and Quoting:
https://www.facebook.com/817610541/videos/10165202173035542/
Today, I’m sitting down to chat with Kelly McIntee about how to stress less when there is so much to do. Kelly is a certified Life Coach for creative entrepreneurs and business leaders. She helps women funnel their busy brain of brilliant ideas and put that energy into massive magical action. She knows that life impacts business, and business impacts life so in her coaching she touches on both to ensure her clients have the optimal energy to show up fully in life and business!
In today's episode, we'll cover:
- Stress Management Tips for Entrepreneurs
- What creates the most stress for business owners and how to combat it.
- We’ll tackle the to-do list and how to optimize your schedule for maximum productivity.
- Ways that you help reduce all the busy noise our brains
- How to get more focused in your business so you can work on the needle movers AND knock out the busy work
If you’re like me and find yourself stressed out over a never ending to do list, this is the episode for you. Let’s listen…
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/10
FREE RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Free Guide: “Eliminate Overwhelm and Gain Clarity in Your Business."
www.LindsayJWilliams.com/clarity
Free Guide: “How to Create More Freedom in Your Life and Business." www.LindsayJWilliams.com/freedom
FOLLOW KELLY:
Website: https://www.livewellwithkell.com/
Instagram: https://www.instagram.com/livewellwithkell/
Today, we’re going to talk about the three things you must say NO to if you want more freedom in your life and business.
Is saying, “No” difficult for you? For a while in my business (and life for that matter), this was one of the hardest things for me to do. But, when I got more comfortable graciously declining things that weren’t right for me, or things that I just frankly didn’t want to do - my business and life transformed. I truly believed that this right here, saying NO, is one of the main factors of the success I’ve built in my business. If I could give just one piece of advice to entrepreneurs who want to grow their business, it’s this.
You have to stay saying YES to less. For you, for your clients, for the growth of your business. Ready to get more of your time and energy back? Ready to just breathe a sigh of relief knowing that your schedule will not be so full?
In today's episode, we'll cover:
- How to say no without feeling guilty
- How to politely and gracious say no to an opportunity that isn’t right for you
- What you should say no to, so that you can grow your business
- Why entrepreneurs are somethings scared to say no or to miss an opportunity (hello scarcity mindset)
I’ll also share a bit of my journey of how I was able to get comfortable saying No, so that I could say yes to things that mattered to my life and business.
Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/09
RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Free Guide: How to create more freedom in your life and business
www.LindsayJWilliams.com/freedom
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
This episode may be my favorite one to date. It’s also the longest because I just couldn’t let Nikisha go! Nikisha and I chatted about how to stop the comparison game and how to “Mind Your Business”. In other words, how to get crystal clear on your goal, how to fearlessly go after it and how to let your true self shine.
Sitting down with Nikisha King-Hidalgo of NK Design House was such a gift. This episode is jam packed with wisdom, inspiration and tangible action items to take your business to the next level. By the end of this episode you will have a weight lifted off of your shoulders and you’ll be ready to shine, I guarantee it.
In today's episode, we'll cover:
- Why we are constantly comparing ourselves to the competition and how to stay in our own lane so that we can let ourselves shine (aka how to nip comparison fatigue in the bud)
- The importance of setting a goal in our business and keeping our eye on the destination
- We dive into the three business personalities, the Technician, Manager and Entrepreneur and how solopreneurs can juggle being all three - How to free up your schedule so that you have more time to work ON your business - How to embrace the journey in life and business
- Nikisha will share her personal journey of her role as Wedding Stationery and now Creative Director and Owner of Nikisha King (NK) Design House, who specializes in custom illustration design. I’ll also share a bit of my journey of how I struggled with the comparison game, anxiety and overwhelm. Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/08
FOLLOW NIKISHA:
Website – www.nikishaking.com
Instagram - https://www.instagram.com/nkdesign.house/
Facebook - https://www.facebook.com/nkingdesignhouse/
RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
FREE Profit Goal Worksheet: Eliminate Overwhelm & Gain Clarity in Your Business www.LindsayJWilliams.com/clarity
Our Free HoneyBook Guide:
www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook:
http://share.honeybook.com/lindsayjwilliams
Today, we’re going to talk about gaining clarity in your business by setting one PROFIT goal. One of the most challenging parts about being an entrepreneur, especially in the beginning of your journey, is gaining a clear vision of your financial goals and knowing the steps that you need to take to reach them.
Years ago as a new small business owner and solopreneur, I was obsessed with tracking our revenue. Revenue was what I focused on, revenue was how I set our financial goals. But, as you can probably guess, at the end of the year when we looked at our numbers, the actual profit that we took home (or lack of) was alarming.
It was then that I took a step back to figure out my profit goal. This set off a whole chain of events that eventually got us to financial freedom and grew my business by 6 figures that year. It was so empowering to know exactly where I needed to be to reach my goal, so every time I sat down to work, I knew where we were headed. I could look at what we were doing and ask myself, “Are we on track? Do we need to course correct?” When you have sight of the end goal, those questions are easy to answer. I’m going to help you do in this episode.
By the end of this episode, I want you to have a crystal clear vision of your profit goal. I want you to feel confident that you can hit it. AND I want you to have a tangible realistic plan to get there.
In today's episode, we'll cover:
- How to set a realistic financial profit goal
- How to stay on track with your progress and know your numbers in your business
- Tangible steps to actually achieve your profit goal
- How to adjust your pricing, translation values, costs, and margins to make those goals easier to hit.
- A free goal setting worksheet that I created to help you get there
I’ll also share a bit of my journey of how I grew my business by $100k in just one year by setting a profit goal, and taking the steps I needed to take to hit it. Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
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Today, I’m chatting with Vikki Louise, a reformed hustler turned time hacker. She coaches busy overachievers to achieve more in less time, without the burnout. Vikki’s no BS minimalist approach to mindset, business, entrepreneurship, and life challenges the 40 hour work week and the age old tale that time equals results. Get ready for a time management overhaul like you’ve never heard before.
In today's episode, we'll cover:
- WHY do we waste time as entrepreneurs?
- WHAT are the biggest time wasters in our business?
- HOW do we stop wasting time?
- Tangible productivity tips and time saving hacks that you can implement in your business right now.
If you’re like me and find yourself constantly wishing for more time - more hours in the day, this is the episode for you. Let’s listen…
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
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SHOW NOTES: www.LindsayJWilliams.com/shownotes/06
FREE RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Free Guide: “Eliminate Overwhelm and Gain Clarity in Your Business." www.LindsayJWilliams.com/clarity
FOLLOW VIKKI:
Website: https://www.vikkilouise.com/
Instagram: https://www.instagram.com/vikkilouise___/
Time Investing Sprint: https://www.vikkilouise.com/time-investing-sprint-gdb
Today, we’re going to be talking about revenue (specifically, how to make more of it in your business). Music to your ears, right? There’s no shame in wanting to make more money. Financial freedom is what I want for all of us. The ability to make and impact AND and income for us and the people we love, is what entrepreneurship is all about.
In today's episode, we'll cover:
- 3 ways to make more revenue in your business
- The one revenue model I want you to focus on now
- How to master the art of upselling in your service-based business
- How to actually implement these sales and marketing techniques through clear communication, email marketing and social media strategy
I’ll also share a bit of my journey of how I pivoted our revenue strategy for my wedding stationery business after the pandemic in 2020. If you’re a creative service-based business looking to make more money, you’ve come to the right place. Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/05
RESOURCES:
Date Based Email Template Sequence for Wedding and Service-based Businesses: www.LindsayJWilliams.com/datebasedemails
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Our Free HoneyBook Guide:
www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook:
http://share.honeybook.com/lindsayjwilliams
Today, I’m chatting with Alli Williams of Financialli Focused and we’re going to discuss how to create a financial plan for your small business that you can actually stick to (no deprivation here). Alli has helped hundreds of people pay off debt, build savings, spend on what they value, invest, and feel confident with their finances. She personally paid off over six-figures of debt while still saving, investing, and buying season football tickets.
In today's episode, we'll cover:
- The basics of financial planning for small businesses. What, when, how and why... we are breaking it all down.
- The exact steps you need to take to start tackling your finances and begin to pay off debt, save, invest, and spend on things that matter to you.
- How Alli personally paid off 6 figures of debt.
- The money mindset shifts that you need to have in order to stick to your financial plan.
- How to set realistic financial goals and projections and how often we should be evaluating our finances and goals.
Are you ready to hear how she did it and how you can do it too? Let’s listen…
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/04
FREE RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
FOLLOW ALLI:
Website: https://www.financiallifocused.com/
Instagram: https://www.instagram.com/financiallifocused/
Flourish Financialli Course: https://www.financiallifocused.com/flourish-financialli-group-money-coaching/
Today, we’re going to be talking about how to get back into a routine, after going through chaos in your business. Do you cringe at the idea of a “morning routine” these days?
The days where I would get up at 5:00 am, do my journaling, get my movement in, seem so far away. After the chaos we’ve been thrown into these last two years, I’m willing to bet I’m not alone in this feeling. If you’re feeling unmotivated, overwhelmed, or just a little “off” as you're navigating this new normal, this episode is for you.
Maybe you’re like me and you’ve found yourself off track due to the stresses of the pandemic, or maybe just going through a rough season in life or business at the moment or maybe you’ve taken an extended break and you just want to get your groove back. Whatever the reason, if you’re struggling to get back into a business routine again and to bounce back to your old self, this episode is for you. Let’s do this together…
In today's episode, we'll cover:
- How to get your office and to-do list organized so you can get back on track with a fresh slate.
- How to get clear on your goals and evaluate your process regularly.
- The importance of streamlining your systems and processes.
- I’m going to tell you how to work on one new habit and goal at a time.
- How to schedule your time to increase productivity
- How to give yourself grace in business amidst the chaos.
I’ll also share a bit of my journey getting back into a routine. We’ll talk about the struggles, celebrations, and the messy middle I’m finding myself in right now. Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/03
FREE RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
Today, I am interviewing Becca Ellison of Rebecca Ellison Creative and we’re going to be talking about the Importance of Building a Magnetic Personal Brand. Becca is a brand coach and photographer who helps service-based businesses scale into an irresistible personal brand that has clients knocking down their door. Becca helps her clients by focusing on how to cultivate a brand experience with storytelling, content, messaging and strategy so that their marketing actually works and converts into sales.
In today's episode, we'll cover:
- How to show up in your business and brand to connect with and gain trust with your ideal customer.
- How to prepare for a personal brand photoshoot. What to wear, what to bring, and how often to do a branding shoot. We’ve got you covered!
- Why personal branding is so much more than a logo design.
- The importance of storytelling in your business.
- Why personal branding is not just for influencers. We ALL need to show our face in our feed.
I’ll also dive into how I used personal branding to build, grow and scale my wedding stationery business. Sounds pretty fun right? Let’s dive in!
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/02
FREE RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams
FOLLOW BECCA ELLISON:
Website: https://rebeccaellison.com/
Instagram: https://www.instagram.com/rebeccaellisoncreative/
Are you in the middle of a pivot in your business or life? Do you have a calling on your heart but you’re just a little hesitant and scared to take the leap? Whatever the reason, if a change is on your mind right now, this episode is for you.
In today's episode, we'll cover:
- How to trust your gut instincts when it’s time to pivot.
- How to set a solid foundation in your business so that it’s not as scary ready as you take the leap into something new.
- How to say, "No" and free up your time or buy back your time to make room for new dreams and ventures.
- How to show up scared in your business despite the fear.
I’ll also share a bit of my journey when quitting my 9-5 job and jumping into life as an entrepreneur. I’ll share the struggles, triumphs and steps that I took to take my business full time.
Thanks for tuning into today’s episode of the Build That Business Podcast!
JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group
CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/
SHOW NOTES: www.LindsayJWilliams.com/shownotes/01
FREE RESOURCES:
Freebies to grow your business: www.LindsayJWilliams.com/freebies
Our Free HoneyBook Guide: www.LindsayJWilliams.com/honeybook
Coupon Code for 50% off HoneyBook: http://share.honeybook.com/lindsayjwilliams