The Art of Marketing Operations: Recent Episodes
Taylor Corporation
The Art of Marketing Operations is a podcast revolving around passionate leaders who are building towards a better way. Our overarching themes and ideas on innovation, data, efficiency, and analysis allow you the opportunity to enable growth, strategize, drive speed to market, optimize your organizations PrintStack, and enhance your work life. Marketing Operations is both art and hard science. Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate, and create the future.
Coffee is a competitive market these days and leveling up your game in the industry puts you against some big players who have deep brand loyalty. So how can your brand stand out in crowded markets?
Erin Newkirk, Chief Brand and Marketing Officer at Caribou Coffee, talks about brand marketing strategies that start with a deep understanding, and solution, to a human need. And most importantly leaning on the authenticity consumers crave today.
Join us as Glenn and Erin discuss:
- Co-creation in brand marketing
- How to ensure your marketing team is using the right Martech stack
- B2C brand marketing tips for small businesses up to established brands
Marketing Ops is about synthesis and bringing together ideas, or disparate knowledge to create effective strategies that solve problems. This is especially true when you are coming in and reconfiguring an existing process or working to bring digital and physical asset teams together.
Our guest today is Amy Strickland, Director of Marketing Operations Consulting at Cella. Her diverse background at many top brands in marketing operations — Walmart, Athleta, Sam’s Club — makes her an ideal advisor to a wide variety of in-house agencies and creative teams. She stopped by to share the top lessons she has learned in over 15 years of operations leadership with both marketing and creative teams.
Join us as Glenn and Amy discuss:
- The value of metrics in operations is undeniable and you need to measure everything — even if you think you don’t need it now, you will in the future.
- Unique challenges for marketing operations in an omni channel retail industry
- What companies miss out on by not having a marketing operations team
Inventors and entrepreneurs start with a product- usually one they are passionate about. But just because you have a product doesn’t mean you have a brand. Successful entrepreneurs turn products into powerful brands and most importantly, brands that tell a story.
Allen Iov, CEO at Brands 10x, is a serial entrepreneur in the e- commerce space. He is constantly creating new products from the ideation stage through to the creation, marketing production, and then ultimately building a brand.
Join us as Glenn and Allen discuss:
- How to be successful when you are moving into multiple distribution channels - not just Amazon, but brick and mortar stores
- Why the physical packaging of any product is important to brand identity
- Retail is still king
Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing tactics, and spread it across a variety of channels.
Today’s guest, Lauren Teixeira, Senior Manager of Demand Generation at Highspot, has been experimenting and fine tuning some of these key concepts for years. She stopped by to highlight :
- Customizing your customer experience without being “spooky”
- Data and integrating strategy across all your channels
- Maximizing your product level information
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
In today’s job market many are taking advantage of the “great resignation” to make a job change. What does this look like for a marketing operations professional who is now moving to a whole new culture and set of problems to solve?
Debra Schad, Senior Manager at Indeed.com, has just transitioned to a new role at the tech company after 15 years at Adidas. She knows she is coming in with a solid foundation, but more importantly, she is coming in with a fresh perspective on the marking operations puzzle.
Join us as Glenn and Debra discuss:
- Data paralysis- how to avoid it and what your leaderships needs to know
- Bringing an eye for sustainability into a new workplace
- Making sure physical marketing is clever and not wasteful
Gone are the days when you would just pop over to your colleague’s desk to ask for a missing piece of copy, or run into them to chat about that brief for your next meeting. Marketing technology is a rapidly changing industry, but workflow platforms are arguably the most important tech space for an operations team in our new remote work lives.
Heather Carl, Marketing Operations Manager at Missouri Employers Mutual, the largest worker's compensation provider in the state. She knows that the bar is very high when you are making a real impact on helping companies prevent injuries and reduce insurance claims. She takes us through what works for her team, and how they reassess their marketing needs to reflect larger business goals.
Join us as Glenn and Heather discuss:
- Tips for increasing your volume without sacrificing consistency
- Measuring your work by how you dealt with the unexpected
- Reinvigorating your brand standard creative work (hint- it’s not all on your creative staff)
When it comes to balancing between utilizing and protecting personal data, there is probably no area more fraught for marketing professionals than the healthcare industry. With changes to regulations protecting personal data, digital experiences can struggle to keep pace with in-person patient care.
Christ Dufresne, VP of Digital Products and Marketing Technology at Allina Health , is working to streamline the modern digital experience for everyone in the healthcare industry. He sees value in leveraging what retail and other industries have fine tuned already to make our digital healthcare more efficient and in-tune with patient needs.
Join us as Glenn and Chris discuss:
- How to be good stewards of healthcare data and driving robust marketing agendas that are in compliance with new government regulations
- Personalizing the healthcare experience to protect data, but still use digital and marketing technology to benefit the patient experience
- Apart from protecting personal data, understanding the need to be less… creepy when it comes to targeted marketing regarding health matters.
Focusing on your customer first may seem like the best strategy in marketing, but so much can get lost in the process before you ever even get to your customer.
While marketing is a very creative field, we sometimes forget that the analysis of data is the real driver of success — and what all creative assets rely on. Without proper testing and reporting of critical data, we’re left with ineffective campaigns and processes that don’t serve us.
Tim Parkin, President of Parkin Consulting, has worked with global companies and sees the biggest gap in marketing departments is that they fail to double down on process.
Join us as Glenn and Tim discuss:
- Identifying “waste” in your internal processes and how to reduce it (stop focusing on what Tim calls ‘vanity metrics’)
- Reporting and analysis as the foundation of any marketing strategy
- Don’t forget an integrated strategy- yes, we are in a digital world, but in B2B we still need to integrate physical marketing assets
Collaboration means more than just working together. It’s determining the strengths and needs of every person on your team to make a cohesive plan for success.
In this episode Alesha Strycharz, director of marketing operations at Bozzuto, shares her insights into reducing friction for client facing interactions and how to recognize and maintain a growth period for your business.
Join us as Glenn and Alesha discuss:
- Personalizing automated processes
- Managing multiple brands with CRM
- Balancing the needs of stakeholders
A complex sales environment can be a challenge for marketing operations professionals, but it is also a premier setting for experimentation and innovation. When this is your day-to-day at a start-up, you have the added opportunity to test for scalability during rapid growth.
Jaclyn Adams knows this landscape well. As the Senior Marketing Manager at Papa, she is working across B2B and B2C audiences to tailor her marketing operations for growth.
Join us as Glenn and Jaclyn discuss:
- The value of integrating physical assets with a strong digital presence
- Marketing Ops start-up life as an opportunity to step-back and build seamless processes that drive rapid growth
- When A/B testing works best in your pipeline and when it doesn’t
A solid and detailed process is always going to be critical to scalability. But you can’t hone in on your process and refine anything if you are not mapping your process and paying attention to the small details. This is equally true for the process of creating physical or digital marketing assets.
Julie Volpi, Director of Marketing Operations at Tractor Supply Co., knows she needs to lean into change when leading her team.
Join us as we discuss:
- Investing in a true process mapping for marketing ops
- Changing customer habits- don’t assume they never shift
- Leading a team that understands change
Tailoring your message to different audiences can be both a challenge and an opportunity. Especially when that message can be a sensitive and tricky subject like providing health care coverage for fertility services.
Erik Eaton is Director of Marketing Operations at Carrot Fertility, a company whose mission is to meet the growing demand for employee fertility benefits. For him, messaging to multiple audiences, with a wide variety of different needs, centers around inclusivity. After that, it’s all how you personalize the messaging.
Join us as we discuss:
- How to keep messaging central to diversity, equity and inclusion model
- Direct mail marketing can work without elaborate tricks or swag- if the messaging is authentic
- Dealing with sensitive customer data information
- What parts of an B2B operational campaign can be carried over to B2C?
Marketing operations is different in every industry. That’s no less true for healthcare, a space notorious for stringent conditions on compliance. Of course, that adds a very important layer to consider when developing a robust strategy.
Good thing there are people like Mark Clark, Senior Manager Marketing Operations at Indivior, who get the value of cross-collaboration and breaking down barriers within a company. Mark has been in the sales field, marketing, and marketing operations his whole career. But he’s also worked in compliance-heavy industries that whole time, making him uniquely qualified to bring all parties to the table to mitigate risk in profound ways.
Join us as we discuss:
- Developing a “big picture” mindset for the whole company
- The intersection of risk management, revenue, and operations
- Managing the evolving field of marketing operations
A strong marketing strategy in 2022 has to look at social media influencers. It just does.
But knowing when to jump into the influencer market isn’t always so clear. A lot of questions need to be answered first, like where are we at with our brand recognition and how do we set expectations within that relationship?
Here, Chelsea Johns, Director of Marketing, at Swoon, gives the inside scoop on what makes an influencer great and the metrics you should look at to be successful.
Join us as we discuss:
- What makes influencer marketing so successful
- When to know if you’re ready for an influencer strategy
- What you can expect to pay during an influencer marketing campaign
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com.
A large part of marketing is about driving growth, but what good is scaling any business without the right processes to navigate that expansion? That’s why a growth mindset, rooted in prioritization and adaptability, is a must.
Our guest, Matthew Guerrieri, Chief Marketing Officer at Medical Guardian, has risen through the ranks of marketing not only by his entrepreneurial prowess, but because he is consistently adapting to change. He stopped by our show to discuss:
- His regime of staying focused, on task and growing his skills alongside company growth
- Why marketing professionals have leverage when moving into leadership roles
- Development of Medical Guardian’s smartwatch for seniors and the specifics of the rollout
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing tactics, and spread it across a variety of channels.
Today’s guest, Lauren Teixeira, Senior Manager of Demand Generation at Highspot, has been experimenting and fine tuning some of these key concepts for years. She stopped by to highlight :
- Customizing your customer experience without being “spooky”
- Data and integrating strategy across all your channels
- Maximizing your product level information
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow.
Today’s guest,Jason Knaggs, Manager Marketing Operations at BECU, shares stories from his experience that highlight the true benefits of adapting to agile principles, and turning failure into fruition.
Join us as Jason discusses:
- What exactly agile processes are and how to leverage them for marketing
- Learning a process that lends itself to maximizing the creative process
- Stars Wars references that bring not only humor, but the perspective needed to get your team on-board
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
It can be easy in marketing operations to get distracted from the broader picture: the strategic landscape central to all successful marketing campaigns.
We work on tight deadlines, have many demands from multiple corners of the company and are intent on delivering results. But remaining focused and thinking like a CEO is essential.
Today’s guest, Chris Musk, Manager Marketing Operations, Buffini & Company, stopped by to chat with us about the importance of resisting silos and something that marketers should never lose sight of: revenue.
Join us as Chris discusses:
- When to leverage partnerships to deliver where you can’t
- The value of marketing on dark social
- How to level up in your marketing operations career trajectory
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
What has changed in high-level digital marketing since the worldwide launch of the iPhone?
In such a rapidly evolving industry, sometimes you need to take a step back and reflect on the years past to uncover the insights you need to tackle the changes and challenges of today — and those waiting on the horizon.
Today’s guest, Jeff Campbell, President of aiCommerce, who has gathered a wealth of such insights managing superstar global clients like Apple — and seeing other brands rise and fall — over the years. He shares his advice for marketers in the digital commerce space, along with some surprising tips from more traditional platforms.
In this conversation, Jeff explains:
- How to balance branding with direct response and ROI
- The overlap in consumer experience and marketing operations from B2C to B2B
- How offline marketing impacts the digital sphere
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
Ben and Jerry’s is a worldwide brand that is trusted and loved by many. What does it take to support and grow a brand of this size?
Today, Rebecca Robinson, Head of Marketing Operations for North America at Ben and Jerry’s joins us to share the unique journey the company has embarked on and how they keep growing and maintaining their unique, equitable brand.
In this fun and delightful conversation with Rebecca, we get to hear about the culture at Ben and Jerry’s and discuss:
- Nurturing relationships with a broad variety of customers
- Knowing not only how to reach your customer, but also understanding where your brand stands in it’s own lifecycle
- Why authenticity and honesty are critical to brand equity
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
Promoting a major motion picture in the entertainment industry has its own specific marketing needs and challenges, but there are distinct lessons for the wider marketing community.
On this episode Ross Necessary, Senior Vice President of Global Marketing Operations and Exhibitor Relations at Lionsgate, joins us to share how some of our favorite films get promoted and distributed.
In this insightful discussion with Ross, we’ll explore:
- What are some of the key steps in movie marketing
- Global and domestic differences in marketing approaches
- Leveraging creative efficiency in marketing products and operations
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com.
Company mergers are a good time for taking stock of what works and what needs improvement. But the path is not always smooth.
That’s why Jessica Meyers, Director of Marketing Operations and Technology at PatientPop, Inc, really honed her ability to identify useful mistakes that helped her with multiple facets of Martech.
In this insightful discussion with Jessica, we’ll explore:
- Why marketing mistakes may be painful (and often VERY public), but are necessary for progress
- How to balance Martech needs and wants realistically during a merger, with examples from her own recent experience
- How to create a seamless transition from marketing to sales
- The best marketing operations communities for more learning
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
The path to marketing expertise can take some unlikely twists and turns.
A new father, proud husband, and highly technical metal drummer, our guest today has had a wild ride — from working in the retail trenches to thought leadership in software marketing.
In this fascinating and humorous discussion with Rick Siegfried, the multitalented Director of Marketing Operations at Farmer's Business Network, we’ll explore:
- Growing and learning at one of the top marketing automation firms
- The hunger you need to succeed
- Industry challenges and changes
- Balancing martech needs and wants realistically
More information about Rick and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/ricksiegfried/
- Company Website: https://www.fbn.com/
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com
There’s always a burning fire in marketing operations.
Our guest uses his passion for data to understand why, and how to use that heat to blow past his goals.
In our conversation with Ryker Morgan, the vibrant and inquisitive Director of Marketing Operations & Analytics, Sprinklr, we’ll dive into:
- His fascinating career path from social media to demand gen to analytics
- Dealing with marketing’s particular hiring challenges
- How documentation is absolutely critical in marketing ops
- Optimizing your customer data platforms
More information about Darrell and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/rykermorgan/
- Company Website: https://www.sprinklr.com/
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com.
What should always stay top of mind for marketing operations?
One is that businesses die without revenue and two is that happy customers make all the difference.
Hear our conversation with Darrell Alfonso , Global Marketing Operations at AWS:
- Why marketing operations should care deeply about revenue
- The urgent need for transferable skills for marops problem solving
- Translation, tech, and the customer’s hierarchy of needs
More information about Darrell and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/darrellalfonso/
- Company Website: https://aws.amazon.com/
- Darrell’s blog: https://www.darrellalfonso.com/
Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com .
If, as marketers, you have passion for your product and can relay that through any medium, you will be truly effective at sharing your differentiator with the healthcare community.
Hear our conversation with Francisco "Paco" Gonzaba, Executive Director of Business Operations at Gonzaba Medical Group:
- Bringing systems and processes to a new marketing department
- What is unique about the field marketer’s mindset
- Passion for product and compassion for target demographic
More information about Paco and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/francisco-paco-gonzaba/
- Company Website: https://www.gonzaba.com/
Keep connected with us by subscribing on Apple Podcasts , Spotify , or anywhere you get podcasts. Check out our website at Taylor.com.
You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?”
It’s a question worth asking. Simplification is the core of marketing ops.
Colton Slauson, Marketing Operations Manager at Watermark, joins the show to discuss why simplification matters so much and whether the MQL really is the Holy Grail of marketing.
Join us as we discuss:
- Identifying whether your potential customer even wants your marketing
- Simplifying everything from tech stack to messaging
- What the value of the MQL really is
- How marketing ops will change in the future
Keep connected with us by subscribing on Apple Podcasts,Spotify , or anywhere you get podcasts. Check out our website at Taylor.com.
The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical.
What if you join a company that has never had someone in the marketing operations role before? Where do you start?
In this episode, I interview Chloe Pott , Senior Marketing Operations Manager at Lokalise , to hear her insights on starting from scratch, building out martech stacks, and collaborating with other departments.
Join us as we discuss:
- Starting from scratch in marketing operations
- Building a martech stack
- Tracking attribution (and which type is the most relevant today)
- Life cycle models and scoring leads
- Content analysis
- Deploying campaigns multinationally
Take a peek at the book Chloe recommended:
- The Culture Map by Erin Meyer
Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com .
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
What if your manager took the time to learn your strengths, goals, and work ethic?
Even better, what if they valued those specifics and helped you leverage your strengths to achieve your goals and support that work ethic?
When someone feels heard and understood in their work, the results speak for themselves; better systems, relevant KPIs, and increased productivity.
In this episode, I interview Joy Martinez , Director, Marketing Operations at Waystar (now S enior Director of Marketing Operations at CS2 Marketing), and Brian Morris , Marketing Operations Manager at Waystar , about the ever-relevant objective of humanizing the workplace..
Join us as we discuss:
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Telling a story with data
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Staying curious (and why curiosity doesn’t equal mistrust)
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Advocating for operational support
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Leveraging strengths in teams
Resources mentioned:
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DiSC Assessment
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Myers Briggs
-
Clifton Strengths Assessments (Joy’s favorite!)
Keep connected with us by subscribing on Apple Podcasts , Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve?
A lot of thought goes into creating a comprehensive structure for juggling multiple customer types—and not to mention filtering the “noisy data” of different use cases.
In this episode, I interview Brandon Goldstein , Senior Manager, Marketing Operations at Evolve Vacation Rental , about the difference between improving or building processes, CDPs, and day-to-day aspects of working across multiple consumer channels.
Join us as we discuss:
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Building new vs improved processes
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Customer data platforms (CDPs)
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New technologies in marketing operations
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Strategies for getting “lifts”
Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com .
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
Why should you communicate with your tech stack administrator? How do you track attribution consistently across sales and marketing? Is an NPS even useful?
Look no further—we have answers for you.
In this episode, I interview Jasmine Carnell , Sales Operations Senior Analyst at Lessonly about the pitfalls and triumphs of revenue operations, marketing, sales, and how they all feed into one another.
Join us as we discuss:
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The intricacies of revenue operations
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Challenges in marketing operations
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The uses for an NPS (Net Promoter Score)
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Best tools for marketing operations
Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
Are you wasting resources on the wrong technology for your team? Think about it. Measuring efficiency isn't only about the people–it’s about the software they have at their fingertips.
In this episode, I interview Neha Dadbhawala, Director of Digital Marketing Operations at McAfee, about the process of helping customers choose your brand and why it all starts with solid systems.
Join us as we discuss:
- Structuring teams efficiently
- Evaluating workflows
- Finding the right technology for your team
- Helping customers choose you
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and customer journeys.
In this episode, I interview Josh Druck, Sr. Manager, Digital Marketing + Operations at Signify Health, about the wildly effective team-up between sales and marketing and the ever-green relevance of multi-touch attribution.
Join us as we discuss:
- The significance of multi-touch attribution
- Common denominators across customer journeys
- The benefits of sales and marketing working together
- Why the customer experience is still paramount
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the impact of your reach.
In this episode, I interview Britney Young, Marketing Operations at McKesson, about the constant juggling act that is marketing operations.
Join us as we discuss:
- Personalized email marketing via data
- Key characteristics of an operations marketer
- The difference between small vs large companies
- Critical components to consider when adjusting systems
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in your org.
In this episode, I interview Danielle Balestra, VP of Marketing Operations at CIT, about the delicate role of data in marketing operations, as well as how martech stacks handle sensitive data.
Join us as we discuss:
- Selecting technology — and being willing to switch
- Martech stacks and data privacy
- The difference between brand and marketing operations
- How to do email marketing right
- What traits to look for in hiring marketing operations team members
Check out this resource we mentioned:
- Purple Cow by Seth Godin
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
An important part of the sales process that rarely gets brought to the marketing side is objection handling.
It’s the perfect opportunity to a) show sales that you’re willing to go the extra mile to collaborate and b) tell a story that will stick with customers forever.
In this episode, I interview Drew Smith, Director of Growth, Revenue Operations at Directive, about how marketing operations should collaborate with sales and revops.
Join us as we discuss:
- Why “show, don’t tell” always stays fresh
- What marketing can do to understand sales better
- The trifecta of sales operations, marketing operations, and revenue operations
- Collaborative problem solving across departments
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
The more data that is out there, the more data people want. We can use data to our advantage… or to our disadvantage.
Ask the right questions to use your data well.
In this episode, I interview Robert Holmes, Marketing Data Operations and Analytics Manager at Couchbase, about what questions to ask your data, as well as how the future of data in marketing operations will look.
Join us as we discuss:
- The three phases of interrogating your data
- The evolving world of data privacy
- Qualities of a good martech platform
- The top three traits of a great martech team member
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
One of the most formidable challenges for marketers in the weight loss industry is consumer distrust. It takes us marketers back to what has always worked best: approaching marketing from a personal perspective.
In this episode, I speak with Brooke Fitts, CMO at Profile by Sanford, about marketing to people who don’t care about, know about, or even trust your brand.
Join us as we discuss:
- A brand’s responsibility to educate consumers on industry topics
- Overcoming consumer distrust
- How to bring cross-industry marketing experience to solve challenges
- A profile of an extensive brand awareness campaign
- How marketers adapt and adjust to guardrails like HIPAA
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members bring to a highly creative role.
Today’s guest made the internal rebrand — with stellar results.
In this episode, I interview Dana Weeks, Senior Manager, Marketing Operations at Crain Communications, about how curiosity and grit fuel her high-velocity (and newly renamed) marketing operations team.
Listen in as we discuss:
- How marketing exercises both right-brain and left-brain thinking
- The motives behind renaming marketing automation
- Why curiosity and grit are essential traits for marketers
- Making marketing operations a strategic partner to the rest of the marketing team
- Strategic moments for being hyper targeted
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
Highly detailed website performance data tracking allows you to test and pivot in a continuous cycle of self-improvement.
The data makes a little bit of failure okay because it provides important analytics into what’s working and what isn’t.
In this episode, I interview Chris Panebianco, CMO at Bankers Healthcare Group, about the necessity for analytics and creatives to work in tandem to deliver marketing that always iterates.
Join us as we discuss:
- The artistry behind marketing
- Building continuous learning into team mindsets
- Organizational structure, communication cadences, and pods
- The essential role of data and analytics in dynamic marketing
- Metrics that Chris checks every single day
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
Destination marketing is selling the experience of traveling to a location. It should be safe and seamless, even though the marketers rely wholly on partners to deliver the experience they sell.
The only ways to succeed are to communicate with intentionality and strengthen ties among the industry and community.
In this episode, I interview Melvin Tennant II, CEO at Meet Minneapolis, about the ins and outs of destination marketing after the tough year of 2020 and the emerging year of 2021.
Join us as we discuss:
- The little-known discipline of destination marketing
- Combining creativity with the data side of the business
- Intentional communication with partners and with customers
- How to deliver a seamless customer travel experience
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
If you’re planning your strategy for 2022 and Marketing Ops doesn’t have a seat at the table…
Then you don’t have a strategy.
That simple truth is why we’re so excited to welcome Kaitlyn Foley, Marketing Operations Manager at Twilio, as our first guest. Not only have we rarely heard it phrased so effectively and succinctly, but we can think of no one better than Kaitlyn at educating on the why — and, perhaps most importantly, the how — behind it.
In this episode, we discuss:
- Why Marketing Ops needs to have a seat at the table
- The most important qualities for a successful Marketing Ops career
- The future of Marketing Ops
Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.
Knowledge is one of the greatest assets you can have, especially when you find you and your marketing operations team positioned at the intersection between growth and efficiency.
We’ve created a place for you to learn the peaks and valleys, triumphs and failures of passionate marketing leaders.
In this trailer episode of The Art of Marketing Operations, producer Rita Richa interviews host Glenn Bottomly, CMO at Taylor, about what listeners should expect from the podcast.
Join Glenn and Rita to learn about:
- Our guests: marketing leaders with stories and knowledge to share
- Our themes: strategy, optimization, software, speed to market, and more
- Our audience: anyone across the entire marketing function
- Our name: marketing is, after all, an art form
Keep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com
Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.