Down & Digi by KeyMedia Solutions: Recent Episodes
Korena Keys
Welcome to Down & Digi! In this podcast series, we dive into all things digital advertising and how they impact your business.
Produced by KeyMedia Solutions and Hosted by CEO Korena Keys, she will be bringing you weekly episodes that focus on a specific topic of digital advertising. Each episode will break down the topic, explain why it is so important to you and your business, and the impact it has on your growth.
To keep these bite-sized episodes ready to listen, make sure to subscribe! If you have a question that would like answered, reach out to us.
In this week's episode, Korena sits down with one of our digital specialists to discuss the difference between OTT and CTV.
During their conversation, Luke explains that CTV gives marketers more control when it comes to placing their ads. It also gives you more in-depth reporting.
Although OTT can be a powerful tool, it is not hitting all of the TV watchers out there. We know that 2 million people cut the cord in 2019 and even more in 2020. This has allowed CTV audiences to grow and give marketers more opportunities to reach the right people. If you want to learn more about CTV and how you can leverage it in your marketing strategy, visit www.keymediasolutions.com.
Watch the interview: https://youtu.be/7Sgwd4rrWQU
Read our latest articles: https://bit.ly/3kC5npQ
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Last week, we talked about how 3rd party data sources will affect the accuracy of your website analytics and the limitations that we are beginning to see as a result of new regulations. Sometimes, it feels as if we are taking 10 steps backward in our targeting capabilities, audience insights, and campaign performance.
The answer to your marketing teams’ woes – your own first-party data!
• Where does first-party data come from websites, customer feedback, surveys, your own CRM, social media.
• First-party data is the most reliable data because you are the one collecting it. This is also the least expensive data you can find.
• First-party data also can create trust in your customers.
• Operating on first-party data helps you comply with global data protection laws. First, first-party data stays in the hands of those who collect it, and that gives more control and transparency over what happens with that data.
• First-party data enables targeting content recommendations and advertising messages at a more granular level. Think “recommended products” from Amazon or songs from Spotify.
If you have not already started, start implementing systems that will allow you to gather key data points on your customers and prospects. It can start simple enough with name, business, address, and email.
Watch the video version of this podcast: https://youtu.be/2Nkn5dkiMm4
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL
It is all over the marketing world, 3rd party data is going away and marketers are preparing for a cookieless world.
What is 3rd party data? It is data that is collected on users that is then used by other companies to be able to market to those users.
If you have not already, you will begin to see that data is being misreported by analytics software. A common one we see often is that there has been a weird bump in web traffic from Coffeyville, Kansas. No, people are not just randomly moving to this small town in the Midwest, but Coffeyville is the digital center of the United States. This means that when an analytics software cannot determine a user's location, they attribute it to Coffeyville, Kansas because of the lack of 3rd party data and other data privacy restrictions. This is just one of the many misattributions we are beginning to see across multiple analytics accounts.
So what does this mean for companies that are relying on 3rd party data? It means that building out your first-party data is now more critical than ever!
You can begin preparing for this change by building out your current CRM and getting as much information on your current audience as possible. Review your tech stack and see what capabilities they have to ethically collect 1st party data.
Finally, you can consistently monitor your analytics and start figuring out where data is starting to be misattributed.
Watch the video version: https://youtu.be/Tq95hA0TEmw
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL
Last month we had the opportunity to attend the second annual Marketing Artificial Intelligence Conference (MAICON). It was a packed 2 days of great information about where AI is in the marketing world, where it is going, and what we can be doing now to utilize this great technology.
The most important thing we took away (minus all the great nuggets below) is that we are NOT behind when it comes to incorporating AI or machine learning.
Here is where your organization can start:
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Examine you ad tech stack you currently utilize and ask how are they using artificial intelligence and machine learning. Ask them about their plans to build out more AI.
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Set an expectation that everyone in your organization gets a baseline understanding of what AI is and how it is impacting your organization.
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Start small and identify one use case that you can utilize right away.
Here are a few uses cases to get things kick-started for you:
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SEO: find keyword ranking opportunities, optimize website content, & create briefs
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Copy Writing: generate ideas, outline content, write content, answer questions
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Google Ads: optimize, manage, and report on ad buys
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Social Media: predict ad performance, recommend images and keywords 5. Email: write subject lines, auto-populate content (conversion.ai, rasa.io)
Watch the video version: https://youtu.be/Dx6F1D7en5E
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL
Much like Halloween, budgets can be spooky.
But there are easier ways for you to work and plan your budget, whether it be for the coming year or just for an event you plan to host.
These are three things to consider when you start to plan your next budget.
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Set Clear Expectations. Understand your business as a whole, know where money should be going, and plan for where you want to spend. Also, understand the goals and the expectations of your company and your team. What is your sales goal? What is your growth goal? These can help you clearly define your budget expectations.
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Allocate Properly. Marketing sometimes can be an afterthought when it comes to business expenses. Often times it is certain pieces of marketing that get forgotten or left out. Don't let this happen to you! Allocate the proper amount of funds based on current and target cost-per-acquisition. Plan for expenses you know are coming or are possible, like a new website, new ads, printouts, branded swag for a trade show, etc.
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Use a Budget Calculator. This is a tool that can greatly help you plan. It gives you ideas, possible expenses, projections, etc. This is the same tool we use to help plan our budgets! Try it for free: https://bit.ly/3vwHrYC
Watch the Video: https://youtu.be/_rYTNQ289R0
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL
To Develop a Strategic Plan.
The biggest buzzword in marketing is in fact not geofence, but STRATEGY! This week on Down & Digi, we talk about the importance of a strategy-based approach to your marketing efforts.
Some things to consider when developing your strategic plan:
1. Start with your goals in mind. From there work backward to develop everything else. What is it you want your customers to do or accomplish? Once you establish this, then you can sculpt your plan around getting them to that point.
2. Understand who is buying from you. This is can differ from who listens to you. But understanding your buyer will give you perspective into who they are, where they are, how they engage with your brand, etc. It will also help you understand why they buy from you as opposed to your competition. Once you know this, develop a persona around these buyers, work that persona into your plan, messaging, all of your marketing efforts!
3. Knowing where your buyer is. Physical location is good, but in a social sense, what social media apps do they use, what are they searching for on the internet, what shows are they watching? If you know where they are, then you can easily ensure you are in front of them.
4. ALWAYS BE TESTING. Test your message, test your delivery, test your placements, test your tone, test, test test, and never stop testing.
5. Be flexible. You never know how your product, company, or buyer will evolve, therefore be ready and willing to change when they do.
Watch the video version: https://youtu.be/l0Yp5rTikk8
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL
...With Less Work
Over the last few weeks, we have talked at length about how important content is, which types of content you should focus on, and more.
This week, we are showing you 4 ways that can maximize your content and have it effectively distributed to your audience:
1. Repurpose Content: Take that 3-minute video you just created and cut it down into small bite-sized clips that can be used across various channels like YouTube or Connected TV ads. Take your written content and pull out quotes to share on your social channels or turn a blog series into an ebook.
2. Share Your Blog: Don't just post your blog on your website, share it as a long-form post on LinkedIn or Reddit. Create a partnership with another organization that you can post your blog on their website and they can post one on yours.
3. Understand Your Audience: You know your audience best! You know where they spend their time and the types of content they consume. Make sure your distribution plan accounts for this.
4. Have Your Team Share: Your employees are proud of where they work. Give them an opportunity to share the content they helped create with their friends, family, and clients.
Watch the video version of this podcast: https://youtu.be/erIi6EOzYCU
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL
Make sure to rate, review, and subscribe get weekly tips from Down & Digi!
Last week we talked about having a strategy when it comes to utilizing content in your marketing.
This week, we are going to help you begin that strategy by giving you some content pieces that could, and should, be a focus for you.
1. Blogs - Everyone is blogging these days, but not everyone is doing it effectively. The best blogs are the ones that answer specific questions for the customer. Give them a specific answer to a specific question. A great way of doing this is turning some of your FAQs into individual blogs.
2. Video - This is a very versatile piece of content, allowing you to use it in multiple ways to give your customers unique perspectives and looks at how you operate. It can be used to answer questions, showcase products, or however you want!
3. Whitepapers - Having detailed whitepapers offers more than just answers to a customer's question. It also showcases your expertise.
4. Evergreen Content - This is probably the easiest piece of content for you to maintain, but it doesn't apply to all content. Evergreen content is what you can use repeatedly without having to worry if it is still relevant or not. This piece typically comes in the form of case studies and client success stories.
5. Infographics - Take everything we have mentioned above, now turn it into a visual piece of art. Infographics are great for taking your stories, blogs, whitepapers, etc., and turning them into a visual that can be easier to consume for your customers.
6. Podcasts - It is no secret podcasts are exploding right now. Starting a podcast takes a decent microphone and recording software (which 99.9% of computers have now) and your off. You can distribute your podcast for free and it allows you to develop more long-form content.
7. Social Media - This is where your customers spend their time outside of work. Be there. Check out our earlier episode on Social Media for more information: https://youtu.be/zr4uHshUVoA
You do not need to do all of these. Focus on the pieces that fit you and your organization and begin there. Most importantly, just be consistent! Your audience wants consistency from your products as well as your brand voice.
Watch the video version: https://youtu.be/hsme96fs2LU
Read our latest articles: https://bit.ly/3kC5npQ
Want monthly marketing insights? Sign up for our free newsletter: https://bit.ly/2Y366aL
Without a Strategy!
Successful content marketing begins with:
Consistency is key. Search engines will rank you higher and consumers will come to view you as an informational source if you are consistently updating your digital content.
Create Content You Can Repurpose. As you create new blogs, website pages, social posts, and videos, think of all the ways you can use it to drive traffic to your website. Squeeze out as much as possible without repeating.
Newer doesn’t always mean better. Spend the time to generate quality content that will remain relevant for years to come. Not everything you do will be evergreen but capitalize on what is and find ways to repurpose it.
Stick with What Works. Research what types of content your consumers are engaging with and create more of the same.
What to get out of content marketing:
· Driving traffic to key landing pages
· Brand awareness
· Building relationships
· Bringing in revenue
· Generating social shares
It is important to use different forms of content marketing. If you are trying to sell a product you may show an image on social of the new product. But then you can also create a YouTube video giving instructions to use the new product or all the features the product might have. Or you might be a service-based company, you can share industry news and helpful tips on your website and socials. Then create a blog or video series just like Down & Digi to share information.
Watch the video version: https://youtu.be/TAYfGYRp53g
Read our latest articles: https://keymediasolutions.com/news/
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Technology emerging and evolving faster than most of us can track. It can do more than we can dream in many cases…
Ways that technology will help you integrate your sales and marketing efforts:
- Connected CRM and email marketing software. 2-way street of communication for both teams. Email sends out an offer – leads go directly to CRM and notify sales – marketing can see what is converting. All seamlessly and in real-time.
- Advanced IP tracking will identify data gaps that exist in marketing and help you connect with your website visitors that do not complete a form or share their contact info. MasterKey (https://bit.ly/3ddg0Zu) provides business intelligence not available through the most commonly used analytics or eCommerce platforms.
- Build out email automations to streamline communication with prospects and clients. • Use AI and chatbots to field customer service inquiries, vet prospects, and expedite response times.
It’s worth it. Companies that have some type of communication and service level agreement between sales and marketing more frequently exceed sales goals. Companies without integration often struggle to meet sales goals.
Request Demo: https://bit.ly/3khz3bv
Learn More About MasterKey: https://bit.ly/3ddg0Zu
Watch the Video Version: https://youtu.be/CTlwcglqNM0
Read our latest articles: https://keymediasolutions.com/news/
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79% of the B2B buyer journey is completed online.
85% is done without any human interaction.
This means that more and more of B2B buyers are bypassing sales teams, making decisions independently. Imagine, if these leads were captured by your sales teams before a buying decision was made – greater revenue per sale, higher close rates, a larger share of the market.
One key component of that is ensuring that your sales and marketing teams are working together! Nearly 50% of B2B companies surveyed said that integrating these two teams is a priority. The historically competitive or hand-off communication between the two can be the reason that your revenue is not meeting expectations.
How to start:
- Have the sales team share their goals with Marketing; educate marketing teams on revenue goals as well as leads needed to generate that revenue.
- Marketing teams should then establish and share benchmarks that provide leading indicators as well as lead tracking.
- Sales provide feedback on lead quantity and quality. Progress to goal.
- Mandatory monthly meetings between sales and marketing. Review progress, share promotional messages, insights from sales conversations on what the client wants.
Fully integrated organizations grow faster, are more profitable, and have better customer service scores.
Watch the video version: https://youtu.be/GrMLJ27uH-Y
Read our latest articles: https://keymediasolutions.com/news/ Want monthly marketing insights? Sign up for our free newsletter: https://keymediasolutions.com/newsletter/
Free marketing that takes little to no effort? Who wouldn't jump at this opportunity? This is the power of Google My Business.
Google My Business is the box that displays all of your business information in the Search Engine Results Page when a user is searching for you. The more information you put into it, the more space it takes up on the screen and the more the user will get to know you before they ever go to your website, or call you.
It takes no more than 15 minutes to set up and it gives you a better presence on Google. We know that 90% of all web activity starts with a search engine and Google is the go-to search engine. Be there when your customers are searching for you. And did we mention it is FREE!
Claim your Google My Business: https://bit.ly/3kjYGr5
Watch the video version: https://youtu.be/crADXF_kYpM
Read our latest articles: https://keymediasolutions.com/news/
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You're marketing efforts should be an ongoing cycle that is consistently touching your prospects and customers. But how can you always be marketing?
Today, we work through 4 ways to keep your marketing efforts working around the clock.
- Social Media efforts
- Search Engine Marketing efforts
- Chatbots on your website
- Email Marketing
With all of these employed, you can keep your marketing on and be consistently making those necessary touchpoints.
Watch the video version: https://youtu.be/JAzyFXJIfSE
Make sure to rate, review, and subscribe to get the latest from Down & Digi.
Read our latest articles: https://keymediasolutions.com/news/
As the third part of our email marketing series, we look at the benefits and pitfalls of purchased lists and organic email lists.
There are many outlets and 3rd party vendors where you can purchase an email list to kick start your marketing. But, there are some pitfalls likely to come with a purchased list. For example, when you purchase a list, those users have not directly opted-in to receive emails for YOUR organization. This can lead to high bounce rates and low open rates. Those metrics are bound to put you in the junk folder.
Purchased lists do have benefits though. When it comes to highly targeted segments, specifically if you purchased a list from a trade show or conference you sponsored, it can help you reconnect and even close some deals.
Organic lists also have some pitfalls. The first and biggest is the amount of time it takes to build. Organic lists take consistent effort over the over of months and years to build out. This pitfall is often why people turn to purchased lists. However, having the patience to build out your lists will come with some great benefits. Organic lists often lead to higher open rates, lower bounce rates, and higher conversion rates.
Email marketing is not set it and forget it. It is a consistent effort that takes time to build and execute. But knowing the goals of your business purchased lists can help you build and maintain your organic lists.
Watch the video version: https://youtu.be/z1yLEJWvFQ0
Make sure to rate, review, and subscribe to get the latest from Down & Digi.
Read our latest articles: https://keymediasolutions.com/news/
Like all digital marketing, email marketing has endless metrics that you can report on, track, and use to make future decisions. All of these metrics have good use cases, but are they really that important to your email marketing efforts?
Today on Down & Digi, we discuss the top 5 KPIs for your email efforts and how you can use them to improve your efforts.
- Open Rate
- Click-Through-Rate
- Soft Bounce Rate
- Hard Bounce Rate
- Conversion Rate
Each of these metrics give you a pulse on your email marketing.
Watch the video: https://youtu.be/2pwJSemGxYs
Read our latest articles: https://keymediasolutions.com/news/
Automation is the biggest buzzword we hear when it comes to email strategies. But there is a difference between email marketing and email automation.
Although you can do far more with automations, we wanted to take a few moments to explain the difference between email marketing and email automation and how each can be used to effectively nurture the leads in your sales funnel.
We also talk about some examples of each. Email marketing is about sending relevant messages to segmented audiences with single campaign emails from newsletters to product promotions.
Email automation is automated follow-ups and responses to those people who take specific actions. This takes some work off of your plate while keeping your message and brand in front of your customers.
Watch the video version of this podcast: https://youtu.be/tt7yZ6P-go4
Read our latest articles: https://keymediasolutions.com/news/
What happens when a bad review is posted? What about when a cyberattack occurs? What about a pandemic? There are endless scenarios that could warrant a disaster for your business. But are you prepared for them?
In this episode of Down & Digi, we give 5 steps to help prepare, respond, and recover from a disaster that affects your business.
If you want to learn more, reach out to us.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe to get the latest from Down & Digi.
Blog: https://keymediasolutions.com/news/
Today we have a special episode of Down & Digi! This year is our 10th anniversary and we are throwing a celebration next month!! From our humble beginnings in Korena's home office to the team we have built today, we reflect on the past decade and look forward to the next one.
Our Celebration will be on August 25th, 2021 with doors opening at 6:00 pm. Our special guest speaker and international bestseller, John O'Leary, will begin his The Power of One keynote at 6:45 pm.
Let us know you are coming: https://keymediasolutions.com/10th_anniversary/
If you want to learn more, reach out to us.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe so you can get the latest from Down & Digi.
Blog: https://keymediasolutions.com/news/
Analytics is the road map to your marketing efforts. It is what makes a marketing department data-driven. Although there are paid platforms that can give you in-depth analytical reporting, Google Analytics is a free tool available to anyone who owns a website.
In this episode, we just skim the iceberg of all of the capabilities of Google Analytics. This tool gives you real-time insights into those who are visiting your website, how they got there, and what actions they are taking.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe, to get the latest episode of Down & Digi each week.
Blog: https://keymediasolutions.com/news/
We often talk about goals on Down & Digi. Having clearly defined goals will help be able to set clear expectations of what is it you want from all of your marketing efforts.
Define your marketing goals and objectives, clearly communicate these goals with your marketing team, and then work diligently to achieve those goals.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe to stay up to date with Down & Digi.
Blog: https://keymediasolutions.com/news/
There is an endless amount of numbers, metrics, data, and more, marketers can share when it comes to reporting on the success of a marketing campaign. Some of these may look interesting but they are nothing more than vanity metrics. These are numbers that look good but don't give you an actual pulse on your marketing efforts.
This is where turning your focus on ROI can help you weed out the unnecessary vanity metrics and give you the metrics that matter. Understanding how much you want to spend on an action, whether a lead, a purchase, a phone call, an email, or whatever you choose, have that cost per action set, you will be able to figure out which metrics you need to focus on to know if your marketing is successful.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe to get the latest from Down & Digi and KeyMedia Solutions.
Blog: https://keymediasolutions.com/news/
Setting clear expectations is a cornerstone of any successful transaction. In the digital world, we should always begin our media buys by setting clear and obtainable goals.
Once we know these goals, we then can set up our media buy to serve to the people who are going to achieve these goals and help our business grow.
Then comes the execution, the media buy. This is the purchasing or available ad space and time across a variety of digital platforms. With all goals, audiences, and expectations clearly defined, we should expect to hit our numbers.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe to keep up with Down & Digi.
Blog: https://keymediasolutions.com/news/
How often do you Google a product or service before you make a purchase decision? When making a purchase, how often do you look at the reviews before you spend that money?
For most of us, the answer is almost always. This is why reviews of your business are important. In this episode of Down & Digi we talk about the impact reviews have on your sales and how we can use reviews to build brand trust and loyalty.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review and subscribe so you get the latest from Down & Digi!
Blog: https://keymediasolutions.com/news/
This is far easier said than done. Determining the value of your social media takes time, effort, and energy. That is why in this week's edition of Down & Digi, Korena talks about some of the reasons and strategies that will help you make your social media marketing more valuable and an overall good investment for your business.
These strategies are a fantastic start, but to truly determine how valuable your social media is, take the points from this episode and combine them with one of our earlier episodes, "What Is The Value Of A Lead?" (https://bit.ly/3uLB0Pw) and you should be able to see how valuable social media is to your business.
Make sure to rate, review, and subscribe to stay up to date with these weekly tips!
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Blog: https://keymediasolutions.com/news/
Thousands of followers sound amazing! But are they engaged followers? To have a successful social media strategy, having a large number of followers means nothing if they are engaged.
It's like the saying, a nickel is more valuable than 4 pennies. Having and growing your engaged followers will ultimately help sales, but it will also help grow your brand voice, brand loyalty, and even get you more brand exposure than just have thousands of followers.
In this episode of Down & Digi, Korena explains the importance of this concept and how exciting the right social media strategy can help improve your engaged following.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe to get the latest in Digital Marketing each week!
Blog: https://keymediasolutions.com/news/
Tik Tok, Facebook, Snapchat, LinkedIn, Twitter, YouTube...The list goes on and on for all the possible social media channels for you to be active on. However, not all of these may be right for your business. First and foremost, is your audience there? If so, do you have the time to manage all of these platforms for your business?
This is where you need to determine which social media platform(s) are right for your business and will help you grow. In this week's Down & Digi, Korena talks about why having the right social media platforms is important and how you can determine which platforms are best for you.
Tune in next week for part 2 of our social media series on Down & Digi!
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to subscribe, rate, and review so we can continue to give up Digital Marketing Insights.
Blog: https://keymediasolutions.com/news/
SEM, SEO, SERPs, PPC, marketers throw these acronyms like t-shirts at a sporting event. But do you really understand these?
On this week's podcast, we understand what each of these acronyms actually means and how each plays an important role in your business.
Download our free SEM whitepaper today for tips on the go: https://keymediasolutions.activehosted.com/f/48
Read this article to understand the difference between the top PPC platforms: https://keymediasolutions.com/news/ppc-wars-bing-vs-google/
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to subscribe, rate, and review this podcast so you can receive weekly updates on digital advertising!
Blog: https://keymediasolutions.com/news/
Last week talked about the value of analytics and how those tools can help empower your decision-making on your marketing efforts.
This week, we recognize all the available data those can provide but sometimes, there is too much data.
This is where we want to help you find a set of KPI's that you can view and monitor in almost real-time.
These KPIs should be information that helps drive your business forward while still giving you a pulse on where you are currently.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Please make sure to rate, review, and subscribe so we can continue to bring the latest in digital marketing.
Blog: https://keymediasolutions.com/news/
In the age of the Digital Revolution, having an understanding of analytics gives you the ultimate insight into your business as well as your customers.
There are a variety of tools that can help you understand and compile your analytical data, but understanding that data is the key. Today, we walk through the most important pieces of the analytics toolbox and why they are important to your business.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe so we can continue to bring you the latest in digital advertising.
Blog: https://keymediasolutions.com/news/
From our video last week, we know the importance of identifying the value of a lead. But do you know the LIFETIME value of a client?
This week we work through why knowing your clients' average lifetime is important and how that can fundamentally shape your marketing efforts.
This not only helps in your promotion but also with gauging where you are as a business. It will help you seek out those customers who better align with your goals and values.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe so we can continue to bring you valuable marketing nuggets each week.
Blog: https://keymediasolutions.com/news/
Have you planned a marketing budget before? If you have, did you start with the end goal in mind?
Everyone wants leads and wants sales. But oftentimes we see that people don't know the value of getting leads. Understanding the value of a lead helps you not only know how to craft your budget but also helps you know how your business is operating.
We walk through 3 steps to help identify the value of a lead to your organization. Yes, there is some math involved! Then we walk through how to apply those steps to your business decisions.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Please make sure to subscribe, rate, and review this podcast so we can continue to bring you the latest in Digital Advertising.
Blog: https://keymediasolutions.com/news/
Is social media working for your business? Are you "just doing something"? Or do you have a plan in place?
Much like how we manage our time during the day with a calendar, social media should also be managed with a calendar. A content calendar has accountability, structure, as well as a strategy that all members of your team can see.
When done properly, a content calendar can increase productivity, reduce wasted time, and have greater returns! Invest the time to create a content calendar that works for your business and your marketing strategy.
Need inspiration? Download our free content calendar here: https://keymediasolutions.com/academy/whitepapers/
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to rate, review, and subscribe so that we can continue to bring you the latest in Digital Marketing.
Blog: https://keymediasolutions.com/news/
Budget. This can be the most difficult thing to work with in marketing. There are so many factors that need to be considered when it comes to determining the right budget to market your brand.
Is your brand new or has it been established for a while? Has the pandemic made you reassess your financial situation? What is your gross revenue?
These are just some of the things that go into determining your marketing budget.
We have worked to develop a completely FREE tool to help you through this process! You can download our Marketing Budget Calculator here: https://keymediasolutions.com/challenges/marketing-budget-calculator/
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Make sure to subscribe, rate, and review in order to get the latest and greatest in digital advertising.
Blog: https://keymediasolutions.com/news/
We all have an idea of what our target audience is and how we are going to reach them.
In this episode of Down & Digi, we talk through the value of looking at your current customers and using that information to help guide who your target audience really is.
Knowing this not only helps you craft your messaging but also makes your sales team more effective.
Make sure to rate, review, and subscribe so that we can continue to bring you marketing insights each week!
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Blog: https://keymediasolutions.com/news/
Believe it or not, but digital advertisers don't want you to spend all of your marketing in digital.
Marketing is more than just ads on the internet or flyers around town. With a solid, integrated marketing plan in place, you can successfully measure your goals and create the potential for better results and reduced marketing costs.
Many companies today segment their marketing. One person or contractor handles PR, another manages social media, another plans tradeshows. Oftentimes these people never cross paths. By bringing all of the pieces of the marketing puzzle together, you can create cohesive, thoughtful, and unified messages for your perspective clients.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Please make sure to subscribe, rate, and review this podcast so we can bring you the best quality content about Digital Advertising!
Blog: https://keymediasolutions.com/news/
In the Digital Age, website performance is EVERYTHING! When was the last time you looked at how your website was serving your business goals?
In this episode of Down & Digi, Korena talks about the importance of a website. Especially since it is often your introduction to new and potential customers.
She talks about the impact of having a bad website and things to consider when giving your website a performance review.
Please make sure to subscribe, rate, and review this podcast so we can continually bring you the latest and greatest in Digital Advertising.
If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.
Blog: https://keymediasolutions.com/news/
When was the last time you Googled yourself? This may seem like a silly, egotistical concept but there are valid reasons you should do this regularly.
Knowing your own personal brand presence on the internet can help you understand the things people know about, help you close, or not close, more sales, and even help further your career.
Korena walks through some examples of how knowing your personal brand presence can impact your professional life, personal life, and more. She also has a few tips to help you know the story of YOU and how others view you online. If you'd like to ask a question please leave a comment down below or reach out to us directly at keymediasolutions.com
Make sure to subscribe, rate, and review this podcast to help us continue to provide quality content.
Blog: https://keymediasolutions.com/news/
Welcome to Down & Digi! This is a podcast and video series produced by KeyMedia Solutions and hosted by CEO Korena Keys.
On our first episode of Down and Digi, we are talking about Digital Brand Presence. We review what it is, why it's important, and some of the things you can do to improve your Digital Brand Presence in an ever-changing, ever-evolving online world.
Make sure to subscribe, rate, and review! If you have a burning topic or question, just reach out to us at KeyMedia Solutions and we will be happy to include it in a future episode.