The New Forest Project: Practical Support For Small Businesses: Recent Episodes
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Getting Together For The Greater Good -> Join New Forest residents Lindsey & Maria on fortnightly podcasts as they share their extensive digital and consumer marketing experience; breaking down activities into bitesize, manageable tasks to build your brand awareness and consumer engagement.
Every 20 minute episode will be full of tips, practical advice and easy to implement tasks alongside real life examples from New Forest businesses to inspire you. Join us every week: thenewforestproject.co.uk
Marketing strategy is a must for any business in order to make any campaign or tactic to work. But where to start? Sometimes it feels it is very complicated, tedious and we don't have the time to do it. Sometimes, we just don't know where to start.
We are interviewing Alan Edwards, Marketing Consultant (https://www.linkedin.com/in/alanedwards/), about the steps to build a marketing strategy and how to do them as a small business:
- Orientation
- Research
- Segmentation
- Targeting
- Positioning
Hope you enjoy the discussion and contact Alan or us if you have any comments or need any help.
This week, Richard Watts from EverForwards PR joins us to discuss how small businesses can generate and activate a PR plan. From influencers and bloggers to journalists from traditional media, there are plenty of opportunities for businesses to get free press for their business – it just takes a little bit of inside knowledge!
This week’s podcast starts to tackle the beheamouth that is SEO. SEO is a topic which usually frightens most small business owners because it is deemed a bit of a “dark art”. It is undoubtedly a big topic but when you break it down, there is plenty you can do yourself to help your website ranking. We will be discussing keywords, how to find them and how to start applying the lower ranking keywords into web copy on blog pages.
Recommended FREE tool to use to find keywords: https://neilpatel.com/ubersuggest/
In this weeks episode, join us as we speak to the owners of The Sett in Brockenhurst. Since their launch in 2017, Ralph and Maisy have transformed The Sett into a popular wine bar. Shortly after the lockdown affected trade, they launched The Sett on The Settee, delivering wine and charcuterie platters to the local area. With many learnings under their belt, Ralph and Maisy are inspirational business owners – hear the full interview and download the podcast now!
In this weeks podcast, we complete our tour of the social media channels available to businesses covering LinkedIn, Twitter and Instagram. Join us as we talk all things social media and meet up with Francesca at The Cottage Lodge in Brockenhurst in the first of our community chats. Learn how important Instagram is to Francesca’s business and how her posting strategy has altered since COVID-19.
This week we are going to be discussing Social Media – why you need it, which channels to choose and how to breakdown that invisible wall that can sometimes get built between you and your customer online.
Before starting any post in any channel, you should think strategically… who is your target market, what channels are you using and what do you want to achieve from them.
Let’s focus this week on the ones that I think are extremely trendy with the lockdown: Facebook and live streaming channels and next week cover some others as I could talk forever about each channel.
It is really hard when you are communicating with customers online, it is a snippet of copy which you hope not only helps to promote your business but also sells products and services. Sometimes you will engage with consumers and they will respond which starts a conversation, sometimes all you get is a thumbs up – and then, there are those times when you get nothing at all.
Please let us know what do you think about the podcast, share with us what do you want us to cover and anything else by connecting with us on our social media channels and our website.
We are Maria & Lindsey, the creators of The New Forest Project, a podcast dedicated to helping new forest businesses with Free marketing advice so that everyone is armed with the tools they need to create stronger businesses for when we are all finally allowed to switch the lights back on and get back to work.
In each podcast, Lindsey and I will share our digital and consumer marketing experience with you, breaking down activities into bitesize, manageable tasks to build your brand awareness and consumer engagement. Every podcast will be full of tips, practical advice, suggestions for expanding your customer base and easy to implement tasks alongside real life examples from New Forest businesses to inspire you.
In this first podcast we addressed where to start to have a presence online for the ones who don't have one, and where to start improving your online presence if you have a website.
We hope you enjoy it. Looking forward to hear your thoughts, please send us a message on our website, LinkedIn or Facebook.
Stay safe.