The Brand Cult: Recent Episodes
Marie de Peretti & Pili Zambrano (Co-founders of B.YOND Creatives)
Building an impactful brand that connects is much more than aesthetics and a cool logo. It’s a combination of strategy, storytelling and consistency.In The Brand Cult Podcast, branding experts, entrepreneurs and co-founders of B.YOND and The Startup Market Marie & Pili discuss what you need to know to create and grow a brand that stands out, inspires and most of all... converts.Through duo chats and interviews with entrepreneurs, they give you insights and actionable tips on what it takes to turn your business into a timeless brand.
They say that “you are who you surround yourself with”, and it’s true: the people we chose to spend our time with influence the way we think, act and behave on a day-to-day basis.
Their company can be the recipe to happiness, success and positivity as much as it can be the opposite.
Every moment we spend with someone shapes us — so it’s essential to ensure the people you let in shape you into someone BETTER.
But what type of people should you give your energy to? And what can you do to ensure that you — yourself — become that type of person too?
When the New Year comes around, we all tend to do the same thing: set resolutions.
We get super hyped to become this new better person, and yet, research has shown that most of us give up by the time February rolls around.
So, why is it that we fail to achieve the resolutions we set for ourselves on January 1st? And what can we do to avoid the 'fresh start' fail?
In this episode, we discuss why we don't believe in New Year's resolutions and what we do instead to achieve lifelong habits that allow us to achieve our long-term objectives.
In this week’s episode, we sit down with Jordan Wentz – America’s Hype Woman, Jordan helps people get out of their way, unleash their confidence, and own their power through EPIC dance parties so they can make their dreams happen and live their free-est, most bada$$ lives!
An internationally touring dancer and choreographer, Jordan now uses her 20+ years of performance and mindset experience to help her students ditch their limiting beliefs, grow as humans, and find the confidence to become the strongest version of themselves with her Beyond Badass MOVE MAKER program.
Together, we discuss how to embrace (and let out) all of the versions of ourselves, the importance of letting go and playing, and how dance – and her Beyond Badass MOVE MAKER program – can help anyone unleash their true-selves.
For more info and to see if Jordan’s Beyond Badass MOVE MAKER program is right for you, book a free call at http://mymovementality.com/call
Get your moves on with Jordan’s Complimentary Badass Blueprint
“The BADASS BLUEPRINT” for getting fit the fun way which shows you a simple practice to fully EMBODY your life through movement.
https://www.mymovementality.com/blueprint
Find Jordan online on Youtube, Instagram, Tik Tok, and Facebook for tons of free dance tutorials, tips, classes, workouts, workshops and more!
When we think of trauma, we think of terrible, traumatic events such as abuse, the loss of a loved one, a terrible disease etc. These are called the the Big "T" trauma.
However, with time, and further research, mental health professionals have realized that other 'smaller' childhood events can have a serious impact on the future adults we become.
The Little "T" are smaller, personal trauma such as a divorce, financial turmoil or a difficult move, that are not as scarring, but can have a huge impact on how we behave as adults, and the patterns we perpetuate.
In this episode, we talk about how our own Little "T", how they have impacted our relationships, and steps we can all take to understand what they are to fix them.
It’s very natural to fear confrontation: it’s usually awkward and can more often than not lead into even MORE confrontation.
However, having these difficult conversations is extremely important. When practiced with compassion, respect and understanding for the other party’s point of view and feelings, they bring a lot of good things into the relationship with the person, and your own life.
In order to grow as a person and as a professional facing others, owning your beliefs and standing up for who you are is a necessity.
In this episode, we tell you about our experience with hard talks, how we went about it and our top tips to properly prepare for and execute a difficult conversation.
We all want to become the greatest versions of ourselves, and yet most of us look at the people we admire and think 'how to they do it?', 'I wish I could be like them', and then move on with our lives.
These people we look didn't just become who they are now. Their achievements are an accumulation of little steps, small goals and consistency.
In this episode, we discuss the changes we can all apply to become better: pushing ourselves out of our comfort zones, doing things that scare us and keeping each other accountable on a daily basis.
You know Pili — but do you know Dano, her better half?
Since the day they met 9 years ago, they’ve been through it all: falling in love, breaking up, getting back together, being away from each other, Pili’s first business, traveling, building a business together and changing their lives completely.
In this episode, they tell me - Marie - how they’ve grown as individuals and as a couple through their relationship. They also discuss what it’s like owning a business with your life partner (especially when you’re complete opposites like they are) and how they see their future together, in life and at work.
For more information about Own It! click HERE.
For more information about Marie & Pili's creative agency B.YOND, click HERE.
To find out more about Pili & Dano, check them out at @pilianddano
Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx
We often hear the same stereotypes about millennials: we’re lazy, entitled and don’t want to work as much as previous generations did.
However, we would argue that our generation is NONE of that, and is actually forcing changes that are a long time coming…
Research has shown that millennials value transparency, loyalty and have a passion for learning.
We’ve also seen first-hand the damage our system has had on our parents, the environment and our mental health — making most of us determined to live differently than previous generations.
In the episode, we talk about how we’ve already started to shake things up, and why it is our responsibility to do whatever it takes to leave a different mark on the world.
We started B.YOND with very little funds and big dreams to make it what we had envisioned it to be. For us, there was no way to borrow money from others or from institutions: we wanted full ownership, and really had no other option.
So, we started saving and saving and saving again. We changed a lot of things in our everyday lives, cut down on a lot of expenses and put our business first in every decision we took.
In this episode we tell you about our experience bootstrapping to get B.YOND off the ground and what you can do if you’re in the same situation or are looking to start a business soon.
When we graduated from high school and from college, we had learned a lot - but there were also TONS of very important things we had no clue about.
While we were taught a lot of ‘theoretical’ things, we also felt very unprepared to face anything in the real world… and a lot of us can relate to that!
We were left to go into the world, find a job and build a life without basic knowledge such as how to have difficult conversations, navigate relationships, how to be productive etc.
In today’s episode, we go through all of the things we wish we would have been taught in school, and that hopefully the younger generations will learn sooner (instead of falling on their faces trying on their own like we did!).
It’s a fact: if you want to succeed in business, or in anything that you do in life you will have at some point to get out of your own ways, and do things that make you feel uncomfortable — and that even scare you to death.
We often tend to look at people we admire and think ‘gosh, I wish this could be me’ — but the success we’re seeing and envying ALWAYS came after years of risk-taking and sacrifice.
There is no way to grow if you keep doing the same thing, with the same people, at the same place every day. To become better, you have to be willing to take that step outside of your comfort zone not once, not twice, but on a DAILY BASIS — doing little things that seem irrelevant in the moment, but also doing big things you never thought you would dare to do.
In this episode, we tell you about our experience taking risks in our professional lives, as entrepreneurs, and in our day-to-day personal lives, and how you too can become that person too.
Find us on @ownit_thepodcast and on @b.yondcreatives (our creative agency).
We couldn’t have chosen a better first guest! We promise, you’ll love it.
Pili met Ruby a few of months ago on a creators Christmas getaway, and then Marie got to know her too.
We knew she had something special but didn't get the full picture until we interviewed her, and...we couldn't keep her incredible story to ourselves!
Model, actress and travel influencer, @rubystravels when through difficult moments from a very young age that made her grow up faster than most of us.
From moving out of her home at the age of 16, to working to support her family in a foreign city, to struggling with body-image, Ruby went through a lot - and chose to remain the positive, vibrant, light person she is to this day.
There's two ways to look at hardships.
- Difficult times to quickly get out of, and never think about ever again.
- Seasons that push you out of your comfort zone so you can learn, grow and become the best version of yourself.
And there is NO DOUBT Ruby always chose the second option.
In our chat with her, we discuss how she managed to live through the hardest time of her life, and how those moments are the ones that shaped her into the person she is today, leading and preparing her for the life she always dreamt of.
For more information about Own It! click HERE.
For more information about Marie & Pili's creative agency B.YOND, click HERE.
To find out more about Ruby: @rubytravels
Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx
Just like it does for couples, when we met (Pili & Marie), it’s like the stars aligned...
In the last episode of the ‘Get to Know Us’ series, we discuss how we met, immediately clicked and knew we were meant to work together.
Less than a year later we had launched our Creative Agency - B.YOND - quit our jobs, and moved across the world together... all of that during the worst global pandemic of our time.
From working late nights to pitch our first clients while we still had a 9-5, to quitting our jobs, and officially launching during lockdown while we were far away from each other - we tell you about it all!
For more information about Own It! click HERE.
For more information about Marie & Pili's creative agency B.YOND, click HERE.
Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx
In this episode, it's Pili's turn to take a dive into Co-host Marie's life.
The daughter of two strong entrepreneurs, Marie's childhood was very exciting: from seeing her parent's business going from 0 to a multi-national, to living on a boat, traveling the world and going to school with people from all cultures and backgrounds.
And one day, that bubble popped and Marie was left with the reality and repercussions of her family losing it all, literally.
Yet, when hardship stroke in her life, she decided to stay resilient and to keep pushing, growing and learning: turning her into a stronger person and business owner.
For more information about Own It! click HERE.
For more information about Marie & Pili's creative agency B.YOND, click HERE.
To know more about Marie's everyday life, follow her on Instagram @mariedeperetti.
Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx
In this first episode, I - Marie - take a deep dive into Pili's life, following her through continents, experiences and business ventures.
From her childhood raised by two incredibly strong women in Ecuador, to the time she spent finding herself as a student in Europe, and becoming an entrepreneur at just 23 by launching her first business in a country she had just moved to alone.
Now that she's found her life's purpose with B.YOND and her travel blog @pilianddano, she lets me in on what has been her driving force from the beginning.
Throughout the years, the ups and the downs, the successes and the failures, one thing has stuck with her: the importance to follow your heart, take risks and give a chance to any opportunity that arises.
For more information about Own It! click HERE.
For more information about Marie & Pili's creative agency B.YOND, click HERE.
Chat with us on @ownit_thepodcast and don't forget to leave us a review and let us know what you would like to hear about next! xxx