The MSP Marketing Podcast: Recent Episodes
Scott Millar
This conversation was generated using NotebookLM by Google the data source is ebook I wrote for MSPs back in 2024 check out the full book here: https://www.amazon.co.uk/SEO-Guide-MSPs-Read-Sales/dp/B0CV5RTLWZ
This is a practice presentation - we have a system here at IT Rockstars called The MSP Shadow System. It's a way you can outrank bigger IT companies in the search by uncovering topics they are not focusing on. Find out more about IT Rockstars at our skool group >> https://www.skool.com/mspgames/about
Ever wonder about your M365 data and how safe it is from data loss? Many are now looking at backup solutions that take thier microsoft data and backup to an alternative location. Today we look at Syscloud and what can be backed up to Amazon's AWS platform.
Mike Anderson from EasyDMARC dives into the tool and explains how managed IT service providers (MSPs) can leverage the multi customer module to add an additional profit centre for thier business. Since the recent changes Gmail and Yahoo have both deployed DMARC/DKIM and SPF has been a hot topic. Many small businesses don't have any of these email sending/delivery standards in place and it's costing them money in mutiple areas. For a free trail of the EasyDMARC solution check out my affiliate link https://partners.easydmarc.com/cwtz9opyac2b
In this episode, I dive into some agency-related questions for Gabby from Electric Peach. She specializes in marketing for MSPs. One of the points she touches on is evaluating your current business assets, including your quotes. From a marketing perspective, this is something I've never considered before. Adding line items for services and software in quotes is straightforward, what about the copy? Are your quotes too confusing or overly technical? Does the copy convert? It's worth reviewing, as it could be a small hinge in your business that, once fixed, will swing open big doors for you.
Have fun, grow your IT business: https://msp.games
Ever had a red flag customer? Do you have a process nailed down when you get an unhappy customer and what you should be doing to resolve? I speak with Michelle and discuss service delivery for managed IT service providers.
Entering the world of insurance from an MSP perspective - what you need to know and why going via a broker is crucial.
I had to reverse engineer this MSP's marketing efforts to see exactly how they were growing thier business. Looks like on first impressions it's based on thier SEO for local term like "IT Support Bristol & "IT Support Bath". Does your IT business rank in the search for local terms? It is almost a silver bullet when it comes to leads.
Cloudtango & MSP Near Me are both highly relevant web directories your IT business should be listed in - we cover them both in this episode.
Ran $1500 to a landing page - no sales - in this episode we dive into the stats and learnings - there's no failures in marketing - things that don't go ot plan always have a something that you can learn from them.
Aluminum is an abundant metal, but not so long ago, it was scarce. The same might be true for your IT business, where leads might be scarce. How can you change your situation so that leads are abundant?
Gaining topical authority using subtopics that link to a main topic in your IT business blog is a great way to rank in the search engines. Check out the IT Rockstars one month free trial for full details on how to rank your IT business top of the search.
Back in the old days you could just outrank your competitors with backlinks - the more you had the higher you'd get in the search. The search engines soon caught onto this manipulation - now the quality of the backlink is what's important.
There's a way you can outrank the competition and fly under the radar of much bigger IT businesses. In this video, I detail how you can deploy 'shadow keywords' for your website that will allow you to obtain more sales appointments.
A subtle change in the marketplace has been taking place since the pandemic. You might not have noticed, i'm stating the obvious here but it has to be acknowledged so you can take advantage of it.
Obtaining high quality backlinks is one of the elements that goes towards getting your webiste ranked highly in the search engines. As part of a series of sneay backlinks you can get for free here's the first. Thanks to @ConnorShowler on Twitter for this series of sneaky backlinks.
Ever done a web search and landed on an Amazon product page? Well, your IT business can use the power of Amazon product pages to generate leads. In this episode, we cover something known as parasite SEO, which has been around for many years - only now are SEO experts waking up to the power of this due to the way Google is now giving authority websites like Amazon increased exposure in the search results.
In this episode, we outline the process of optimizing your page titles using Microsoft Copilot. Having worked with many IT and MSP businesses, we've refined how you can speed up the process of on-page optimization using the free inbuilt copilot that comes as part of Microsoft Edge when signed in with your Microsoft 365 account.
I get asked this question a lot, and that's how long the page I'm optimizing in the search should be.
I get asked this question a lot, and that's how long the page I'm optimizing in the search should be.
Many of the SEO experts are using this SEO tool for exploring parasite SEO. It's called CTR manipulation tread with caution.
In this episode, we cover on page SEO optimization and a tool that can help you rank on the first page of the search results. If you have an IT business, then this episode is for you.
Join Scott from IT Rockstars as he takes a refreshing morning walk through Huntly, Aberdeenshire, and dives deep into the seismic shifts in search engine optimization for Managed Service Providers (MSPs). From the days of local SEO dominance to the current era where national and international presence matters, Scott reflects on the game-changing impacts of the pandemic and the rise of remote IT support. With younger business owners turning to online-first approaches, the opportunities in the IT world have never been more expansive. Whether you're an MSP looking to capitalize on these changes or just curious about the evolving digital landscape, tune in to uncover the vast opportunities that await in the world of SEO. Plus, get a sneak peek into how IT Rockstars is leading the charge in this new frontier. Don't miss out on these insights and more – only on the IT Rockstars podcast!
Account-based marketing is the answer to all your lead generation problems in your IT business. I speak with MSPs every day, and they all have the same issue - a lack of leads. Here's how ABM works: Step 1) Build a Prospect List Step 2) Market specifically offline & online to that list Step 3) Follow Up with the list Step 4) Build Authority and the relationship Step 5) Sign up for a 1-month free trial of IT Rockstars to learn more. https://www.itrockstars.net
️ SEO Opportunities in 2023: The IT Service Provider's Edge" ️
Join Scott, even while he's soaking up the sun on vacation, as he dives deep into the seismic shifts in the SEO landscape for 2023. If you're an IT service provider or MSP, this episode is pure gold!
In this episode, you'll discover:
1. The Power of ChatGPT: How this tool is revolutionizing content creation, allowing for hyper-targeted content that speaks directly to specific niches and localities.
2. Monthly Magic with IT Rockstars: Scott spills the beans on how to maximize the monthly content drops from IT Rockstars, turning them into SEO-rich masterpieces.
3. The Rise of Topical Authority: Move over backlinks; there's a new player in town. Learn how diving deep into key topics and surrounding them with related content can skyrocket your rankings.
Plus, get a glimpse into Scott's vacation life and the adorable adventures of Orla and her elusive dummy!
Whether you're an SEO newbie or a seasoned pro, this episode is packed with insights that can transform your strategy. Tune in and level up!
Remember to subscribe for more insights and strategies from the frontlines of IT and SEO. Catch you in the next episode!
Get one month free access to IT Rockstars: https://www.itrockstars.net?utm_source=podcast
I'm potentially moving away from Facebook advertising - it has been good over the last 4+ years; however, there are some advanced targeting options on LinkedIn Ads that have caught my interest.
This includes the ability to narrow down what LinkedIn users state are their skills. Combining this with demographics and seniority within a company can get you to the decision-makers in a matter of minutes.
The test is live now - I'll report back in 3 weeks with the results. Would love to connect with anyone else that's interested or has run LinkedIn Ads. #manageditservices #itsupport #cybersecurity
In this episode, Scott from IT Rockstar shares his experiences and insights on leveraging webinars and lunch & learns to generate quality leads for IT, MSP, and cybersecurity businesses. He reveals how these live events not only help build authority and credibility but also facilitate connections with potential prospects in a local business network. Scott highlights how he has been utilizing Microsoft Teams to host webinars, benefiting from the platform's landing page creation and automated meeting invites. He shares his strategies for managing the follow-up process with attendees and non-attendees, converting them into potential clients. Additionally, he touches on the significance of having a planned and systematic approach to hosting these events. Whether you're in a niche market or servicing a local area, this episode has valuable tips for anyone looking to grow their IT or cybersecurity business. Visit https://www.itrockstars.net, for more information on how we help businesses grow.
Sales can be like making new friends – sometimes, it takes time. And that's okay! In this podcast episode, we talk about how taking your time can be a super-smart move in the MSP (Managed Service Provider) world. We'll share secrets on how to turn a slow process into big wins! So, put on your thinking cap, and get ready to learn some cool tricks that will help your business grow. Tune in, and let's have some fun!
In this latest episode of our podcast, we delve into the game-changing potential of Microsoft Teams for Managed Service Providers (MSPs). As the digital landscape continues to evolve, the importance of running efficient and engaging webinars cannot be overstated. Tune in as we discuss how embracing Microsoft Teams for webinars can help MSPs attract the right clients, elevate their brand, and stay ahead of the competition.
Our expert guests share their insights on the benefits of utilizing Microsoft Teams, including seamless integration with other Microsoft tools, enhanced security, interactive features, and customizable webinar experiences. We'll also cover how to leverage these benefits to target high-value clients and ensure you're providing the best services to meet their needs.
Whether you're an MSP looking to expand your business or simply interested in optimizing your webinar strategy, this episode is packed with actionable tips and insights that you don't want to miss. Join us in exploring the future of webinars through the lens of Microsoft Teams, and learn how to take your MSP business to the next level.
In this episode, we sit down with Paul Lloyd, an MSP Sales Expert with years of experience working with managed service providers of all sizes. Our main topic of discussion is how to get your MSP ready for a potential recession. With the economy being unpredictable, it's important for MSPs to be prepared for any downturn that may come their way.
Paul shares both defensive and offensive tactics that MSPs can use to prepare for a recession. We discuss strategies for managing expenses, optimizing pricing, and diversifying your offerings. We also dive into the importance of building strong relationships with clients and focusing on customer retention during tough times.
Whether you're a small MSP just starting out or a larger organization looking to weather any storm, this episode has valuable insights to help you prepare for the future. Tune in to learn how to make your MSP recession-proof with the help of an experienced sales expert.
IT business owners and MSPs, are you looking for ways to improve your website's search engine visibility?
Scott Millar shares the key takeaways from our transcription to help you optimize your website for better search engine rankings.
Firstly, localizing your website's content is essential, especially for services like IT support and IT services. By mentioning your local area in your content, you'll increase your chances of appearing in local searches.
Secondly, meta tags are a powerful tool that can help search engines understand what your page is about. Our guest expert demonstrates how to customize your content for a specific vertical using an example of a blog post on using chat GPT securely in your business, providing niche-specific tips that will improve your website's SEO.
Thirdly, creating social media posts is an effective way to promote your content and reach your target audience more efficiently. Our expert guest provides valuable tips to help you streamline these processes, saving you time and effort.
Lastly, regardless of whether you're a member of IT Rockstars, The Tech Tribe, or Paul Green's MSP marketing Edge, you can still use this optimization process to improve the content that you receive from all these awesome resources.
Learn how to optimize your website for better search engine rankings, localize your content effectively, use meta tags to improve your SEO, and promote your content on social media to reach your target audience more efficiently.
SEO #LocalSEO #MetaTags #ITSupport #ITServices #MSPs #ITBusinessOwners #MSPMarketing #ITRockstars #TheTechTribe #PaulGreensMSPMarketingEdge
Join Scott from IT Rock Stars as he tackles two common marketing challenges faced by managed service providers (MSPs). In this episode, Scott provides practical and actionable solutions for standing out on LinkedIn, a platform that can be overwhelming with too much content. He also shares his routine for consistent marketing, including tips for scheduling tasks, delegating work, and making the most of your time. Whether you're new to marketing or looking to improve your strategy, this podcast is a must-listen for MSPs looking to differentiate themselves and achieve success in the competitive tech industry.
A topic that needs no introduction - working on the business instead of in the business. I'm no coach/guru but here's what I'm doing to combat this problem.
We speak with Sweetprocess about their software that helps managed service providers document their standard operating procedures.
1) How do you accurately measure the effectiveness of your marketing efforts?
2) What is the most effective way to maximise SEO for web traffic?
3) What social media platforms are the most effective for driving B2B clients for
Answers enclosed in video #itsupport #manageditservices #mspmarketing
Question in from one of our old members - Neil Kemp - he asks how to leverage LinkedIn groups. I much prefer Facebook groups but there is a feature to LinkedIn that is of benefit #itrockstars #itservices #manageditservices
Saw a question come up in another forum - how to manage sales leads - what tools should I be using? Well here's my view - none - until you've built a process that works.
Today we speak about a more strategic way to make LinkedIn connection requests. If you run an IT business and are looking to connect with your ideal customers this is a must-listen episode.
3 questions asked of me recently
What marketing activities provide the best ROI?
What channels provide the best marketing ROI?
Does cold telemarketing still have a place in a modern strategy when getting through to decision-makers is so much harder?
Is your marketing "always on" ? Learn the process the be top of mind with your prospects.
Here at IT Rockstars we have a very simple 3 step formula to generating MSP/Cyber leads:
1) Build an audeince
2) Educate that audience
3) Connect with the audience
Make sure you do all 3 steps and you can't go wrong.
Why do you even need a strategy? When I was 1st starting out and looking for leads it was all about practical actions I could take to generate them however I soon discovered that having a bit of a plan & strategy for my MSP really helped with marketing effectively.
IT Business owners are busy people - to stay organised you need to have some marketing delegation in place.
This will allow you to see the marketing tasks that need outsourced and the ones that you have to do yourself.
New member question this week was interesting. They wanted to know how they could set up a funnel system in place to start generating leads. If marketing your MSP was as easy as setting up a funnel then everyone would do this and the problem would be solved. Unfortunately, it's not simple and requires more work than you would expect.
In this episode, we discuss 3 tactics you can use to build an awesome email list. For a full outline of how to do this please visit our blog: Build an email list for your MSP
Are you an IT business owner or managed service provider? Have you attempted email marketing in the past or thinking of starting? For over a year now I've been questioning the relevancy of email marketing in today's world. We are bombarded with emails every day, all day. In fact 90% of the emails I personally receive I never even open. So why should I bother with email marketing? Surely my clients and prospects are doing the same? Rob & Kennedy are thee email marketing superheroes https://www.itrockstars.net/email I speak to them in this interview where they convince me not to give up on email. Enjoy!
Google Ads are nothing new and if your IT support business is currently investing in the platform every month then this new custom intent feature allows you to target both where your prospects hang out and competing MSP websites locally. Check it out
In this episode I discuss 3 big mistakes most managed service providers make when marketing their IT service business.
We discuss how to find exactly who is on your IT business website and how to follow up. Also, google display network custom intent audiences - a powerful tool you can use to target competitor's websites.
Got this question a few weeks ago from one of our latest MSP Makreting members.
They asked where they should start with SEO for their MSP - my answer basically - do local citations to dominate the map pack.
Are you undercharging your clients for devices? Here's how I used to sell laptops and desktops in my MSP.
We discuss the most important factor for your managed IT service website. It's not the design, layout or service pages but the copy.
Here's why having USP matters and also some bad examples that I've heard of from other managed service providers.
In the podcast, we talk about being in front of your ideal customers (prospects) over multiple marketing channels.
In this episode, we discuss a big question that you should ask yourself about your life. It will help define what you want out of life and as a result help, you better understand who your ideal clients are.
We catch up with Ian Luckett from Innovate to Success. I've known Ian for a few months now and he helps UK MSPs grow their business and align their processes. We discuss some of the ways he does that in this episode including his profit maximizer.
As always we include guests on the IT Rockstars podcast that are going to help you grow your technology business.