MRX Influencers: Recent Episodes
QuestionPro
Hosted by Dan Fleetwood, President, Research & Insights at QuestionPro, MRX Influencers brings together the best and brightest minds from the global research and insights industry to talk about everything Research and the Advancing of Research along with a lot of fun, trivia, and insights. This podcast is specially curated for leaders in the experience transformation where you can deep dive into the world of consumer insights, market research, advanced research modeling, consumer analytics, and more. Find out more at https://www.questionpro.com/research-edition-survey-software/
The research industry, like many other industries, has seen wholesome changes over the years. This is not just from 30 years ago, but the research & insights industry has seen a world of change even in the past five years. From data collection to analysis to speed of insights and tools used, this multi-billion dollar is constantly evolving. Are you continually evolving to stay ahead of the insights management curve? Join the conversation with us! On this week's show, Mark Michelson, CEO & Founder at CX Forums, comes on to chat with Dan about the changes, why these changes came about, and talk about where this industry is headed.
Sanja Licina, President, Workforce, the latest addition to the QuestionPro Executive Team, joins us to talk about employee happiness, engagement, culture, and how to calculate the impact of work from home going into 2022 and beyond while collecting and making sense of data at scale. Some of the important topics covered include the best way to collect feedback and communicate best with peers and colleagues and collaboration methods for remote teams. Another significant component of the conversation is around equality and diversity, and inclusion with remote teams and even people going back into the workplace and how to manage empathy while being pragmatic about workforce culture. Sanja also talks about Workforce and the product roadmap going into 2022 to manage employee lifecycle and multiple effective ways to connect with employees.
Fun fact about Sanja, she’s the perfect case-study for QuestionPro since she used our platform for many years as a client and has now come to work with us. Another fun fact about her joining us is that she is based out of Buenos Aires, Argentina, since we are now entirely remote and work from anywhere (WFA).
Due to different pricing strategies, techniques, and models, pricing research and analytics is a critical component of consumer research that many researchers struggle with. How do you derive optimal price points, calculate elasticity and profitability, and what models and techniques should you use? Join Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite, as he comes on the show to talk about pricing methodologies, analytics, and more.
On this week's show, Nader Kobeissi, Co-Founder & CEO of Research on Mobile, will talk about what is programmatic sampling and its pivotal role in the future of market research, especially mobile market research. Join us to know more about how this sampling method reduces intermediaries, increases the use of technology, increases the scope of the audience to be reached out to and the reduction in the time to insights.
On 18th Jan 2022, three leading trend-watchers and insights experts, Stephen Kraus (Executive Director, Market Research Institute International), Jon Last (President, Sports & Leisure Research Group), and Dan, conducted a webinar titled "Consumer trends in 2022 & beyond: A global outlook!" On this week's show, they reunite to go over some updates and look at some more trends in the global consumer economy. The show will also tackle specific Q&As and evaluate granular trends for various demographics and industries.
You can also learn about changes in various categories and what transformative consumer trends you need to embrace to retain and bring in customers to stay above the curve.
You can watch a recap of the webinar and access the deck from the webinar "Consumer trends in 2022 & beyond: A global outlook!" to get an idea of why do marketers need to think of 'life + covid' rather than a 'post-covid' world, here: https://www.questionpro.com/webinar/consumer-trends-2022.html
With the amount of data collected in research studies, making inferences and converting data into actionable insights is essential. We kick off this week with our special guest, Laura Bright, Marketing Strategy & Market Research Consultant, who will talk about shifts in the MRX space and how to turn data into insights. Learn about trends in the market research industry and how to turn data into stories that work for researchers, decision-makers, and brands alike.
On this week's show, Matthew Seltzer, Owner of S2 Research, will be on to talk about how market research plays an essential role in marketing, marketing strategies and advertising. Learn the finer nuances of judging the efficacy of your marketing campaigns and how tying in market research helps to increase the effectiveness of how you reach out to your audience.
On this week's show, we will go over the top market research trends in 2022 to keep an eye out for with Mark Rodricks, Sr.Marketing Manager, Research Suite at QuestionPro. We will be speaking about insights and experience management trends in the MRX industry, such as knowledge management to DIY in-house research, from short surveys and instant responses to AI for insights collection. What trends are you seeing in the research and insights industry that have excited you for 2022 and beyond?
You can know more by reading about the Top 11 market research trends in 2021 to keep an eye out for what we spoke about: https://www.questionpro.com/blog/market-research-trends/ Join the conversation to see how the year panned out!
This week's special episode with Joe Marks, Research Manager at FanDuel goes over some market research trends and the constant evolution of insights collection. This episode also tackles the newer methods of conducting smarter research by deploying shorter surveys tailored to reduce survey dropout, reduce bias, and collect faster insights that matter.
This week, Dan will dive into the power of online communities and how you can create and use powerful, engaged community members to aid with longitudinal tracking and continuous discovery with the QuestionPro Community platform.
This week's special guest, Stephen Kraus, CEO at Next Level Sciences and Executive Director at Market Research Institute International (MRII), will talk about market research, insights trends, and his new role at MRII. Not just that, Stephen is one of the most looked forward to guests on the show due to the exciting conversations, humor, and vital research nuggets - you don't want to miss this one.
In this week's special episode, Sean Copeland, CEO of Goodfind Toys will be on the show to talk about his journey from research alumni to researcher pro to now business owner focusing on the niche market of toy collection, bringing together his keen eye from market trends and creative energy in his newest venture, Goodfind Toys, a burgeoning Canadian online toy, and collectable retailer.
Also, hear about QuestionPro’s newest office in Canada and how it continues to bring research pros the tools to accommodate the research needs of organizations around the globe.
This week's guest, Tim Cornelius, Director of Operations at QuestionPro Audience, will talk about how to access the proprietary budtenders panel that QuestionPro has built. Learn how you can get easy and affordable access to opinions, insights, and trends from both budtenders and industry experts. From Cannabis production, compliance, services, or supply chain, industry-relevant data should be the cornerstone of your business. This episode will also throw light on how we can help you at every segment of your journey from retaining current customers to gathering fresh insights.
Interested in using QuestionPro for Cannabis research? https://www.questionpro.com/cannabis-industry/
This week's special guest, Adam Dietrich, Vice President - Panel Insights, Paradigm Sample, and Co-host at The RIDE podcast, will talk about survey data quality and market research trends. Adam is very passionate about using technology and behavioral research methods for removing bots, inattentive respondents, speeders, and other threats to online survey data. He will also be talking about industry trends and the future of marketing research and give us a sneak peek into this research podcast. You don't want to miss this show!
Visit us at https://www.questionpro.com/ to know more about what we are up to when it comes to experience transformation and insights management with our powerful suite of survey software.
Unlock the full potential of our research survey software in your market research journey: https://www.questionpro.com/research-edition-survey-software/
Learn more about how we at QuestionPro are Advancing Research: https://www.questionpro.com/advancing-research/
Follow us on socials to catch Dan Live every Friday at 11 AM CT on Live With Dan! LinkedIn: https://www.linkedin.com/company/questionpro/ Facebook: https://www.facebook.com/questionpro Twitter: https://twitter.com/questionpro
This week's special guest, Jonathan Hawkins, Founder & CEO at Anthrolytics will be on to talk about how he is working with leading companies to bring Digital Empathy at scale to life through predictive behavioral analytics. Join the conversation to learn how Jonathan & Anthrolytics are setting the next level standards in Customer Experience Management.
This week's guest, Tim Cornelius, Director of Operations at QuestionPro Audience, will talk about how to access high-quality respondents for your research and use a high-quality sample for quick turnaround and high ROI research insights. This episode will also throw light on the recently concluded Samplecon, the premier industry community dedicated to data, insights, and sampling.
This week's special show titled "Creators United" brings together three stalwarts from the survey & market research space onto the show. Join the conversation this Friday with Vivek Bhaskaran, CEO of QuestionPro; Jeffrey Henning, Chief Research Officer at Researchscape International; and Jamin Brazil, Chairman of HubUX. They will talk about their journeys of creating platforms and tools to conduct survey research and aiding the market research and insights community and the future of the research industry.