How I Work with Josh Becerra: Recent Episodes
Josh Becerra
Want to hone your craft as a digital marketer, and get expert insight from thought leaders and industry experts? Josh Becerra, founder and president of Augurian interviews SaaS professionals throughout the industry to share knowledge, insight and personal experiences in a series of episodes.
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How important is psychological safety in driving your team’s success?
In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams.
We cover:
- The impact of psychological safety on team performance
- How fear of failure holds back innovation
- Steps to create a culture of trust and learning
- Why great marketing requires a safe space to take risks
Tune in to discover how building a supportive team culture can lead to better results and stronger relationships.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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What if your path to career success is also leading you to burnout?
In this episode, hosts Josh Becerra and Colleen Kranz explore building a fulfilling career without sacrificing balance.
We cover:
- How career burnout affects even the most ambitious professionals
- The impact of aligning personal and business values
- Practical steps to reinvent your career path
- How to set goals that actually matter to you
If you're ready to turn career burnout into a journey toward balance and growth, this conversation is for you.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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Is your agency keeping you in the dark?
Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress.
In this episode, we cover:
- Why transparency matters in agency-client relationships
- How not having access to your data can slow you down
- Easy ways to improve accountability and communication
- Warning signs to look for with your agency partner
Check it out to make sure your agency is on your side.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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Join hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.
We cover:
- Why agency-client relationships often fail
- Common mistakes that lead to misunderstandings
- How to improve communication and trust
- Simple steps to build stronger partnerships
🎧 Tune in to learn how to keep your data under control!
Find other ways to listen to the podcast.
https://augurian.com/small-but-mighty-marketing-podcast/
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update.
We discuss:
Why analytics often fail during migrations
Common mistakes marketers make with tracking
How to get alignment on your KPIs with leadership
The steps to building a reliable source of truth
🎧 Tune in to learn how to keep your data under control!
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety, passion, and perseverance in marketing leadership. Plus, we dive into how a little risk-taking and some planned moments of dialogue can totally transform your marketing strategy.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders,
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.
This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by setting clear goals, maintaining good data hygiene, and fostering open communication. They advocate for learning organizations over merely KPI-driven ones, promoting a mindset focused on continual learning and adaptation. The conversation also touches on the challenges faced by small marketing teams and the benefits of a systematic approach to managing priorities and tasks.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:
- With limited resources, efficiency is key.
- If they prefer chatting on the phone; give them a call. Tailor your communication.
- Be a good human.
Chapters:
00:00 Terra Fletcher Introduction
01:23 Terra's Career Path and Fractional CMO Work
06:34 Challenges of Executing Marketing with Limited Resources
08:25 Communicating with Leadership and Demonstrating Marketing's Value
10:37 Collaboration between Marketing and Sales
14:17 Working with External Vendors
23:24 Thought Leaders Terra Follows
marketingleaders #marketingpodcast #marketers #marketinginterview #businessresources
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Full Interview and Transcript:
Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos" networking event, emphasizing the importance of understanding and adapting to diverse generational expectations.
Discover valuable insights on team dynamics, problem avoidance, and customer retention strategies tailored for the evolving business landscape of 2024. Plus, unlock recommendations for must-read books and podcasts to sharpen your marketing skills. Tune in now for essential tips and trends shaping the working era of 2024!
#CustomerRetention #MarketingExpert #PodcastForMarketers #2024Trends #GenerationsAtWork #MarketingResources
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Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue.
Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provides guidance for businesses considering hiring a fractional CMO, highlighting the need for marketing leadership and a sharing her approach for an initial assessment of marketing needs. Some key takeaways:
- Focus on the customer journey and provide value at every stage.
- Look at marketing holistically; it touches every part of an organization
- When hiring a fractional CMO, look for marketing leadership and industry expertise.
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/
In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blaine Brothers, Inc who shares her wealth of experience and wisdom with us. Wendy's journey is a testament to the power of strategic thinking, innovation, and effective leadership in the ever-evolving landscape of marketing - all while valuing relationship building and collaboration along the way.
Wendy shares her criteria for selecting external partners, highlighting the need for transparency, direct access to technical resources, and a flexible, agile approach. Throughout the interview, she continuously reflects back on this idea of business relationship alignment and how it's brought her so much success both internally and externally. Plus:
- How to select external partners with transparency and collaboration
- Building a marketing structure and getting technology implementation buy-in from organization leaders
- Streamlining design processes and blogging tasks: How Wendy is using AI
leadershipinsights #partnership #aligning #leadershipskills
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Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/
In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at Uponor, as they dive into topics like demand generation, content marketing, and navigating challenges in the B2B manufacturing space.
Steph shares insights on building a marketing function from the ground up, managing global teams, and the importance of relationships in agency partnerships. Discover thought-provoking discussions on leadership, marketing in uncertain times, and the role of AI in the industry.
Gain valuable tips for marketers and business leaders alike! Don't miss out on this engaging conversation filled with practical advice and real-world experiences. Subscribe for more insightful discussions and stay updated with the latest trends in the marketing landscape.
marketingpodcast #businessgrowth #leadershipinsights #globalmarketing #podcastinterview
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Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/
Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from her two-decade medical devices career in a compelling interview. She highlights her passion for leadership development, advocating team empowerment. In episode 53 of "How I Work," Jennifer candidly explores her unconventional journey, emphasizing the value of career "stumbles."
The discussion extends to team management intricacies, the post-pandemic virtual work landscape, and addressing workplace PTSD challenges. As a CMO, Jones offers profound insights into cultivating a failure-centric learning culture and the pivotal role of marketing in organizational influence. Key topics include:
- Balancing Micromanagement and Empowerment
- CMO Longevity: Tips, Tricks, and Mistakes in Marketing Careers
- Leadership Learning Resources: Jennifer's Book and Resource Recommendations
Explore Jones' wisdom on effective leadership, workplace culture, and navigating change, enriching this insightful interview.
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In episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help small organizations drive growth and engagement, regardless of team size or budget..
HOW I WORK, EPISODE 52 WITH HEATHER BOSCHKE
This episode is an illuminating exploration of her path to discovering the power of alignment and the importance of acknowledging what truly ignites your passion. Heather Boschke's journey from corporate marketing to entrepreneurship is a captivating narrative of self-discovery and aligning life's choices with personal values. Her experience exemplifies how entrepreneurship can be a powerful path to freedom, fulfillment, and the pursuit of what truly sets one's soul on fire. It's a story that resonates with anyone seeking a more purposeful and authentic life. Plus:
- The Lightbulb Moment: What pushed her to make the career transition
- A Journey of Self Discovery: Acknowledging patterns and confronting imposter syndrome
- Freedom as a Guiding Value: The focus on having more time, peace, and freedom
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In Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivotal role of resilience, purpose, and meaningful connections in achieving professional success. Throughout this engaging episode, Colleen shares profound insights highlighting the transformative impact of leveraging individual strengths and cultivating robust relationships to attain business excellence.
Colleen's expertise primarily revolves around B2B technology brands, emphasizing the profound significance of blending innovation, personal growth, and a clear sense of purpose. Her experiences have shaped a unique approach to navigating the business world, fostering a fusion of creativity and strategy.
The episode goes beyond Colleen's personal journey, offering valuable takeaways for listeners, including discussions on the synergy between passion and career. Colleen explores the power of pursuing one's interests and the concept of building a second brain, a pioneering approach to knowledge management. Additionally, she delves into the crucial topic of navigating uncertainty and adversity by prioritizing mental and physical health, illuminating the path to holistic well-being.
If you're eager to uncover the secrets to success in strategic marketing, growth leadership, and thriving within the B2B technology landscape, this episode is a must-listen. Colleen Kranz's unique perspective and profound insights will inspire, educate, and empower you to reach new heights in your professional journey. Join us on this captivating exploration of business excellence.
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Josh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to focus on their overarching strategies and goals while maximizing revenue and profitability.
Discover Key Takeaways:
- How Susan's early experiences in retail management shaped her approach to customer service and team leadership
- Insights into Susan's journey from fast food to retail management and, ultimately, her career in corporate America
- The importance of building strong relationships with customers and the impact it can have on business success
- Susan's transition to entrepreneurship and her intrapreneur role spearheading new divisions within organizations.
- The significance of effective communication, collaboration, and understanding individual strengths within a team.
Join us for this insightful conversation that delves into business growth and leadership, offering valuable lessons that you can apply to your endeavors.
Don't forget to explore our channel for more enriching content!
businessgrowth #marketingstrategy #joshbecerra
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Full blog and podcast: https://hubs.la/Q01N4jJ40
In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of Keystone Group International. Prior to her role at Keystone, Dena enjoyed a remarkable 25-year career in large corporate environments, including renowned companies like 3M and Ecolab. Her passion for leadership development and innovation led her to her current position. Dena shares her experiences working in international settings, particularly in Latin America and Asia Pacific, which exposed her to diverse cultures and taught her valuable leadership lessons.
One pivotal moment in her career occurred during a chance encounter with 3M's CEO in a stairwell, which left a lasting impact on Dena. The CEO's genuine interest in her growth and development ignited her passion for inspiring action and helping others achieve their goals.
The conversation turns to servant leadership and conscious leadership, which are fundamental to Keystone Group's culture. Dena explains how these principles focus on empathy, emotional intelligence, self-awareness, and the importance of leading with purpose. She emphasizes the significance of leaders understanding their "personal why" and surrounding themselves with a complementary team to achieve their goals.
Dena and Josh explore the evolving relationship between sales and marketing within organizations. They discuss the trend of some leaders believing marketing should report to sales due to their increasing alignment in revenue generation. While acknowledging the importance of collaboration, they stress both functions' unique strategies and capabilities and the need to harmonize their efforts by understanding the customer journey.
Plus:
- Servant leadership: Empathy and emotional intelligence, hiring to augment gaps, and leading culture
- The common relationship trend between sales and marketing teams
- Advice for leaders facing challenges, change, and uncertainty
"We're all different in how we lead and why we want to be leaders, so it's reminding ourselves of our own personal why. Why are we in the position that we're in? What inspires us? How did we get here?"
This episode offers valuable insights for leaders, aspiring entrepreneurs, and anyone interested in leadership development, organizational culture, and the dynamic interplay between sales and marketing in today's business landscape. Don't miss this opportunity to gain wisdom from Dena Mayne's remarkable journey and expertise.
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In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four years. Jeanne emphasizes the importance of soul-to-soul connection in networking and discusses the crucial role of mindset in achieving business success. Her story and advice are truly inspiring for entrepreneurs looking to succeed in the online business world, starting a small business, and gaining finance tips, career tips, and work hacks. She also shares valuable insights into money management and career management, as well as strategies for managing business and turning debt to millions. Jeanne's journey is particularly encouraging for women in business and those seeking guidance from a career coach specializing in coaching success, online coaching, and online business.
Discover how Jeanne overcame her initial challenges, honed her skills across platforms like Facebook, LinkedIn, and Instagram, and developed a mindset that played a pivotal role in her success. Jeanne’s story underscores the significance of mindset and business strategy working hand in hand and serves as an inspiration for those looking to thrive in the ever-evolving world of online business. Plus:
- Mindset Magic: Unleashing success with the right mindset and strategy in the digital realm
- Building genuine connections for business growth with soul-to-soul connection
- Meisner Technique, where acting meets relational marketing in business intelligence?
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Full Blog: https://augurian.com/blog/how-i-work-greg-sax/
Welcome to the captivating world of real estate growth and innovation! In this exclusive interview, we sit down with the brilliant mind behind decades of experience and success in the industry—Greg Sax. As the Director of Growth Management at RESO (Real Estate Standards Organization), Greg has transformed the landscape of real estate transactions through data standards and efficient processes.
Join us as we delve deep into Greg's remarkable journey, from the pre-internet era to the tech-centric present. Discover how he navigated the early days of the internet, harnessed the power of information, and contributed to groundbreaking developments like Gopher and HTML. Greg's insights are a testament to the endless possibilities when you stay open to new adventures and emerging technologies.
Explore the dynamics of real estate growth, co-opetition, international expansion, and the fascinating interplay of various personalities within the industry. Greg's wisdom and experience are an invaluable guide for anyone seeking success in real estate or the tech world.
Get ready for an enlightening conversation that uncovers the strategies, challenges, and triumphs behind real estate growth and standards. This interview is a testament to the power of curiosity, cooperation, and innovation.
realestategrowth #podcastinterview #saas #growthmanager #techleaders
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Join us in this captivating episode of 'How I Work' as Josh Becerra sits down with Andrew Mullin, VP of Marketing of EarthDaily Agro, a pioneering #EarthObservation #GeospatialAnalytics growth stage company. Discover the wonders of space science, cutting-edge technology, and how EarthDaily Agro leverages satellite data for environment protection and agribusiness insights.
🌐 EarthDaily Agro: Empowering Change with Space Technology
Learn how EarthDaily Agro's innovative SaaS software, backed by high-quality satellite data, offers transformative geospatial analytics for diverse industries. From #agriculture and forestry to policy-making, their Earth Observation platform provides real-time insights to support informed decision-making.
🌿 Social Responsibility & Humanitarian Relief Efforts
EarthDaily Agro goes beyond its tech prowess, engaging in impactful humanitarian relief efforts like Farmerhood in Ukraine. Witness how they demonstrate #socialresponsibility by aiding farmers affected by war, contributing to environmental protection, and creating a positive impact on the Earth.
💼 Navigating Agribusiness with Account-Based Marketing
Andrew Mullin reveals the exciting challenges of marketing EarthDaily Agro's platform to diverse industries. Uncover the power of account-based marketing in delivering tailored messages to different sectors, driving adoption, and empowering agribusinesses worldwide.
🌎 EarthDaily Agro: A Game-Changer for Agriculture
Experience how EarthDaily Agro's geospatial technology revolutionizes the agricultural sector, providing planetary insights for agribusinesses, commodity traders, insurers, and governments. Witness how Earth Observation data contributes to sustainability and growth in the #agro industry.
🎙️ Hosted by Josh Becerra from Augurian
In this 'How I Work' episode, Josh Becerra, founder of Augurian, delves into the intriguing world of space, science, and technology with Andrew Mullin, unraveling the fascinating journey of EarthDaily Agro.
🔬 Unlock the Future of Earth Observation & Geospatial Analytics
Discover the immense possibilities of space technology and its role in shaping our world with EarthDaily. Join us on this thought-provoking journey of innovation, sustainability, and the boundless wonders of the cosmos.
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Full Blog and Transcript: https://augurian.com/blog/how-i-work-ryan-okeeffe/
In this informative video, join Josh Becerra from Augurian in an insightful interview with Ryan O'Keefe as they explore the topic of emotional intelligence and its relevance in the workplace. Discover what emotional intelligence is and how it impacts various aspects of professional life, including personal branding, trust-building, and performance.
Gain valuable insights into the importance of social skills, management training, and leadership development in cultivating emotional intelligence. This engaging discussion sheds light on the significance of understanding and managing emotions at work, and the benefits of leading with EQ. If you're looking to enhance your career skills and effectively navigate the workplace dynamics, this video is a must-watch. Learn practical strategies and techniques for harnessing emotional intelligence and leading with authenticity. Don't miss out on the opportunity to gain a deeper understanding of emotional intelligence in the workplace. Watch this video now and unlock the power of EQ for professional success.
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Full Blog & Podcast: https://augurian.com/blog/how-i-work-molly-lopez/
In this episode of How I Work, join host Josh Becerra as he interviews Molly Lopez, a successful entrepreneur and owner partner of Hite Miami office. Molly shares her journey of starting her own digital marketing agency and scaling it to seven figures in under three years. She discusses the challenges she faced and the decisions that led her to merge with Hite Digital.
They dive into topics such as the importance of finding the right business partner, the benefits and drawbacks of niching in the agency industry, and the significance of building a positive company culture. Molly emphasizes the value of leading with kindness, maintaining open communication, and creating a work-life balance for her team. She also highlights the role of mental health in the entrepreneurial journey and the importance of seeking support and avoiding the comparison trap on social media.
If you're an entrepreneur or aspiring to start your own business, this episode is packed with valuable insights and advice from Molly, an experienced entrepreneur and digital marketing expert. Tune in for motivation, tips on scaling your business, and a discussion on the challenges and rewards of entrepreneurship.
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Welcome to "How I Work" Episode 43 with Dr. Benjamin Ritter, where we delve into the realm of self-development and positive thinking to help you transform your mindset and find happiness and fulfillment at work. In this episode, we tackle topics such as job satisfaction, attitude at work, burnout, stress management, mental health, and overall well-being.
Dr. Ritter shares his valuable insights on how to change your mindset and break free from the cycle of feeling unhappy at work. He emphasizes the importance of self-leadership and career advice at different stages of your professional journey. Discover the three pillars of self-leadership: clarity, confidence, and control, and how they can empower you to take charge of your career.
We explore the detrimental effects of burnout, boredom, and stress on your mental health and provide practical strategies on how to manage these challenges in the workplace. Find out how to cultivate a positive attitude at work and maintain a healthy work-life balance.
Join us as we discuss the significance of finding meaning and fulfillment in your career and explore the role of happiness meditation and a can-do attitude in creating a positive workplace environment. Learn how to nurture your work passion and prioritize your own well-being while excelling professionally.
If you're ready to embrace a positive attitude at the workplace, seek career advice, and develop self-leadership skills to create a fulfilling and successful career, this episode is for you. Don't miss out on actionable strategies and valuable insights that will transform your work life. Subscribe now and unlock the key to unlocking your true potential.
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Join Josh Becerra as he interviews renowned copywriter Sara Rosinsky as they discuss copywriting for beginners in 2023.
- Gain valuable insights and master the art of persuasive writing with the top 10 tips and tricks shared by Sara.
- Explore the fundamental concepts of copywriting, learn from the best copywriting examples, and discover essential tools for copywriters.
- Dive into the fascinating intersection of AI and copywriting, and uncover how to become a successful copywriter.
Whether you're a marketer, aspiring writer, or business owner, this interview provides actionable advice and valuable strategies to captivate your audience with compelling copy.
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Full blog and transcript:
Welcome to "How I Work" Episode 41 with Stephen Rothberg, where we dive into the impact of artificial intelligence (AI) on jobs and the economy in 2023. Join us as we explore the insights of Stephen Rothberg, an accomplished entrepreneur and Chief Visionary Officer of College Recruiter. With over 27 years of experience in the recruiting industry, Stephen shares his valuable perspectives on the challenges and opportunities in this ever-evolving field.
In this episode, Stephen takes us on a journey through the transformative power of technology, specifically AI, in the recruitment process. Discover the importance of embracing innovative strategies to attract and retain top talent in today's digital landscape amidst concerns about AI job replacement and displacement. Gain unique insights into the shifting job market, economy, and technology trends that are shaping our world in 2023, including what jobs will be replaced by robots and lost to AI.
Here are some captivating highlights from our conversation:
- Unveiling the jobs at risk as AI advances and understanding what jobs will be replaced by AI
- How job boards have shifted over the past 5-10 years
- Stephen's intriguing product development philosophy: Bubble gum, baling wire, and bandaids, which addresses the challenges posed by AI job displacement and recruiting in 2023
- Exploring the 2023 macro conditions with a staggering statistic: two job openings for every job seeker, shedding light on the changing landscape as AI takes over and the economy changes
Don't miss out on this insightful and thought-provoking episode, where we discuss the rise of AI, its impact on jobs, and the economy in 2023. Join us as we navigate the ever-changing landscape and uncover strategies to thrive in the age of AI.
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Revamp your demand generation strategy with Deanna Shimota, CEO of GrowthMode Marketing. Learn how to map customer journeys, create behavioral campaigns and more. Discover the difference between demand and lead gen. Tune in to How I Work and boost sales with expert insights.
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Are you looking to increase your productivity and avoid common web dev mistakes? Look no further than this How I Work interview with Josh Becerra and Ken Vermielle!
In this video, we'll discuss the biggest developer time wasters and mistakes that SaaS founders make. From productivity mistakes to programming time wasters, Ken shares tips and tools for improving your workflow and achieving startup success. Whether experienced in web dev or a new SaaS founder, this video has something for everyone. Don't miss out on these valuable insights, and start optimizing your productivity today!
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Full transcript and blog
Madeline joins Josh Becerra to discuss DEI in the workplace and discuss recruitment and retention tips in 2023.
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Tamara joins Josh Becerra in episode 37 to share her story of turning her passion for video production into a successful podcast and video marketing agency. Her expertise ranges from idea generation to podcast SEO and Youtube optimization, and she touches on the main points to acknowledge throughout the process. Plus:
- What is Micro-Content: Tactical, Practical, and Philosophical
- How do you choose the right pieces of micro-content for your video marketing
- Everyone has a podcast these days - how do you make your podcast stand out and succeed?
Get the full transcript and blog
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Jenna Zeng is a serial entrepreneur that specializes in business optimization through automation. She is the co-founder of a SaaS company, StaffNet, that allows business owners to focus on the things they’re truly passionate about while keeping their business organized.
Jenna joins Josh Becerra to share how her experience in the industry brought her from pain points to developer meetings for successful startups. She strongly believes in coming from a place of service and a labor of love - her key to success is finding a problem people are experiencing and creating a solution. Plus:
- Wasting Marketing $: Using the strategy that makes the most sense for your business
- Introverted entrepreneurs - can they succeed?
- If you’re going to do something, do it for the right reasons - Mindset of Service
Explore more content from leaders in the SaaS marketing community and get the full transcripts on our podcastpage.
Explore more content from leaders in the SaaS marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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Scott Baradell is a writer, entrepreneur, and seasoned c-suite executive with experience in journalism and PR. Scott is the CEO of his agency, Idea Grove, and is the author of “Trust Signals: Brand building in a post-truth world.”
Scott joins Josh Becerra in episode 35 to discuss building brand trust in a world of fake news and gatekeeping. He shares the history of brand trust and gives an in-depth explanation of brand building in a post-truth world. Plus:
- The three kinds of trust signals: website, inbound, and SEO
- When spending marketing dollars, go with your research - not your gut
- The growth system acronym: T.R.U.S.T
Explore more content from leaders in the SaaS marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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Full podcast and transcript: https://augurian.com/blog/how-i-work-karan-ferrell-rhodes/
Karan Ferrell-Rhodes is the founder of Shockingly Different Leadership, a global human capital professional services firm that helps organizations quickly locate trusted expertise to get their “people projects” done. She is also the best-selling author of Lead at the Top of Your Game.
Karan shares the 7 leadership tactics that drive differentiating value after researching over 10k high-potential leaders globally. She has found that the mechanics of leading are the same across all industries, and explains what those look like. Plus:
- Challenges leaders may face: silos and constant industry changes
- Earning the right to be heard by differentiating your value
- A couple of culture pillars: A willingness to listen and to take action
Explore more content from leaders in the SaaS marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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Ramona Shaw has expertise in leadership and executive coaching, and is a former VP of a global private equity firm, she leverages her experience to help new managers become leaders. She is a best-selling author, podcast host, and has developed a 12-week curriculum on the foundations of leadership.
Ramona and Josh dove into the foundations of leadership and confidence. She shares how believing in each other and delegation are key attributes of an environment that fosters confidence, and how leadership responsibilities shift as your company evolves and grows. Plus:
- The risk of over confidence: Looking at confidence as a spectrum
- Practicing stoic leadership
- The cost of not having company values - confusion, lack of trust, and misalignment
Explore more content from leaders in the SaaS marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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Zeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and algorithms to help businesses plan and optimize their ads, automatically.
How I Work, Episode 32 with Zeze Peters (Beam.city)
Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to share how marketing truly is like rocket-science. He’s got over 20 years of experience in software, robotics, and applied AI and he has used it to gain a better understanding of what is missing in the Martech landscape - consolidation. Plus:
- Testing and automation: The marketing and rocket science overlap
- How industry change may be one of the only constants in marketing
- The overwhelming choice due to the explosion of MarTech tools
Full episode page: https://augurian.com/blog/how-i-work-zeze-peters/
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Nikki Bradley is a brand strategist and authentic messaging expert who helps businesses and individuals build their brands, which she says, is simply your reputation. With over 20 years of experience in marketing, she founded Nichely, LLC a brand strategy and business growth advisory firm.
Nikki sits down with Josh Becerra to challenge people to think less about getting in front of more eyes and more about how you’re showing up for the people that you’re already in front of. She also talks about the challenges and lessons she has learned from being a black woman in the corporate world and how to build your armor but keep your authentic self under it. Plus:
- Having confidence: Sasha Fierce and red lipstick?
- Ensuring your employees feel seen, heard, and appreciated
- Rituals: celebrations, partnering, and gratitude rants
For the full podcast webpage visit: https://augurian.com/blog/how-i-work-nikki-bradley/
Explore more content from leaders in the SaaS marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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Joseph Pergolizzi is a business advisor and M&A broker with over 25 years of entrepreneurial experience. He has helped over 1,000 entrepreneurs successfully scale and exit their businesses throughout his career and has experience from small start-ups to some of the biggest household names today.
Joseph and Josh Becerra discussed leaning into the relational side of acquisitions in episode 30 of How I Work. He has advises buyers and sellers to set everybody up for a successful transaction. He also shares what he has learned about the different types of founders and entrepreneurs and what tends to push them to sell. Plus:
- Helping a company prepare for a sale: Developing a “buyers language”
- A buyer’s gold: BizDev -> Where is this company going?
- Trends in the acquisition space: downward pressure and apprehension
Listen Watch
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Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world.
Corey sat down with Josh Becerra in episode 29 of How I Work to share the inside scoop on Instagram for Dummies and Instagram for Business for Dummies - both of which she co-authored. She also explains the importance of thinking of Instagram as a funnel and knowing when to put information where. Plus:
- Her #1 Tip: Whenever Instagram pushes something new, use it
- B2B Instagram Success: Highlighting staff, a human touch, and humor
- Why having an accountability partner is so important
Full Transcription
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Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup.
Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on your business and how they may actually be hurting more than helping. He goes into depth on how deals are changing, and how to weave social impact into your business plan in a genuine and authentic way. Plus:
- Aligning interests: Match your company’s goals to your individual’s goals
- The shift from third party data to first party data
- “Go find a problem and fix it” – the advice that got him to where he is today
Learn more about Andrew Forman and Givz: https://www.givz.com/
MORE INTERVIEW EPISODES
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Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.
Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasizes the importance of all members of the organization having tough conversations and a willingness to permeate beyond them, plus:
- Narrowing it down: Articulating your purpose and goals
- Ensuring the brand owner is the owner of the brand
- Shifting away from a mindset of scarcity: shoutout Rachel Rodgers
Learn more about Kathy Guzmán Galloway and kgalloway consulting: https://www.kgallowayconsulting.com/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up in the industry, saw a need for improvement, and created it.
Ashleigh joins Josh Becerra in episode 26 of How I Work to discuss putting people first, having empathy for your clients, focusing on people, then product, then profit. Ashleigh also explains the importance of aligning expectations with deliverables. Plus:
- Shifting the power: increasing Transparency, Awareness, and Education
- Simplifying your marketing by using language that is accessible and digestible
- Resources on the Attention Economy and Radical Leadership
Learn more about Ashleigh Wilson and AuditMate: https://auditmate.com/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog or our podcast to find more digital marketing tips and ideas.
Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of the the Pricing Canvas™ and prior to founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses,
How I Work, Episode 25 with Esra Kucukciftci (Pricing Innovations)
Esra joins Josh Becerra in episode 25 of How I Work to explain why pricing doesn’t just mean “prices.” She explains pricing vs. pricing plans and further dives into the the three components of pricing plans: structure, model, and window. Plus:
- Mistakes in testing: Focus groups, A/B tests, and Timing
- The Future of SaaS Pricing: Ecosystems and Recurring Revenue Models
- Creating models where they don't exist: Systemic Transformations & Climate Action
Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the ground up all around the world, and much insight into the benefits of influencer marketing.
Michael joins Josh Becerra in episode 24 of How I Work to discuss the benefits of influencer marketing and the importance of fostering relationships with influencers to ensure genuine and honest word-of-mouth marketing. Plus, he dives into:
- The shift in marketing: from conventional to narrow cast media
- Why you don’t want to look at influencer marketing from a transactional perspective
- The influencer lifecycle: Discovery, Communication, & Tracking ROI
Learn more about Michael Diego and Wise Assistant: https://www.wiseassistant.com/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-marketing/. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.
How I Work, Episode 23 with Andrew Davies (Paddle)
Andrew joins Josh Becerra in episode 23 of How I Work to discuss his entrepreneurial journey and the failures, acquisitions, and unicorns that came with it. He shares the resources that helped him succeed including Patrick Lencioni’s book; “The Five Dysfunctions of a Team.” Plus:
- The challenge of different functions using completely different languages
- Operating in an environment where the only constant is change
- Giving value to standing out: Aiming for a WTF response
Learn more about Andrew Davies and Paddle: https://www.paddle.com/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog or podcast to find more digital marketing tips and ideas.
Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who started in the landscaping industry, started a business that was later acquired, and proceeded to excel in tech.
Bryan joins Josh Becerra in episode 22 of How I Work to discuss why he favors the one-channel approach to marketing, specifically in the early stages of a business, and the benefits of asynchronous mentors and learning from those who have already accomplished what you hope to.
- The SaaS Startup Secret Sauce - consistency and knowing your niche
- The importance of talking to users and not relying on data in the startup phase
- “First-time founders worry about product, second-time founders worry about distribution; distribution first, and then build the product.”
Learn more about Bryan Clayton and GreenPal: https://www.yourgreenpal.com/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies.
How I Work, Episode 21 with George Hadjiyanis (Launch Avenue)
George joins Josh Becerra in episode 21 of How I Work to share how networking plays such a big role in being with SaaS companies from the beginning to acquisition - and deciphering who to test, when to test, and what to test. Plus:
- Hiring thought-leaders to permeate the market early on
- His MarTech of Choice: FreshDesk, Zoho, Hubspot, Salesforce
- Knowing when to test Qualitative versus Quantitative
Learn more about George Hadjiyanis and Launch Avenue: https://launchavenue.com/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college GPA into a laundry list of SaaS success stories ranging from small tech startups to unicorns.
Peter joins Josh Becerra in episode 20 of How I Work to give insight into his user manual, a one-page document that lists the things he expects of himself and of the people he works with – and the concept of Right-A-Lots that he learned from Amazon and why he values it so much. Plus:
- Attributes of a high performing culture: Risks, Mistakes, Curiosity, & Open-Mindedness
- Why assumptions are what marketers should be focusing on
- His most valued relationships as a marketer: The sales organization and the CFO
How I Work, Episode 19 with Jeff Imm (Click360)
Jeff joins Josh Becerra in episode 19 of How I Work to talk about how finding a product core and sticking to it is his superpower for SaaS success – and fine-tuning the ICP, ideal customer profile, and utilizing that to perfect your product. Plus:
- Using Churn Rate to know if your business is on track
- Synchronizing departments to drive data holistically
- What a “data-driven organization" truly looks like
Learn more about Jeff Imm and Click360: https://click360.com/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop/. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)
Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur having founded multiple companies leveraging software innovation, product development, and his “do it yourself” attitude.
Joseph joins Josh Becerra in episode 18 of How I Work to explain how chasing curiosity has contributed to his success in entrepreneurialism - and the importance of data, including what it looks like when utilized effectively. Plus:
- Expanding your market: actively seeking additional revenue
- The key to more effective and efficient decision making
- 3 strengths that add value to a company: Nimbleness, Flexibility, and Forward-Thinking
Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades with entrepreneurial experience, years of marketing expertise, and a recent transition into the sales side of things.
Chris joins Josh Becerra in episode 17 of How I Work to share how organizational alignment, call integration, and feedback loops help bridge the gap between sales and marketing – and the importance of developing customer personas to aid in that organizational alignment. Plus:
- Why the ‘Buy Now Pay Later’ space is experiencing rocketship growth
- The fundamental differences of SMB vs. Enterprise
- 3 avenues to sales credibility: Individual Personalization, Camaraderie, and Humility
Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and productivity space with expertise in behavior change.
Sean joins Josh Becerra in episode 16 of How I Work to share marketing and SEO growth ideas like how “The Mom Test” can get to the core of what people really think about your product or service and the value in zeroing in on your customer journey to test brand messaging. Plus:
- How the Keyword Golden Ratio helps him decide which topics to write about for SEO
- 3 answers to have when approaching buyers: Why anything? Why us? and Why now?
- The 3 ingredients needed to change human behavior: Motivation, Ability, and Prompt
Learn more about Sean Higgins and BetterYou: https://www.betteryou.ai/
Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Episode 15 of 'How I Work' features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita - a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has experienced working in both B2B and B2C organizations, goes into depth on his leadership approach styles, and gives insight into Sportsdigita's 90 day goal setting cadence.
In this episode of 'How I Work', Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis - a provider of Human Resources Software Solutions. You'll learn Troy's approach to competing against VERY large competitors in the HR Software sector, the power of Ascentis's webinar strategy, how they pivoted during COVID and how they're ensuring alignment between sales & marketing.
In this episode of How I Work, Josh talks with Ben Sailer, Inbound Marketing Director at CoSchedule - a family of agile marketing tools that help marketing teams stay focused and deliver projects on time. Tune in to hear Ben's ideas on creating and sustaining a finely tuned seo and content program.
In this episode of 'How I Work', Josh talks with Kara Kanis, VP of Growth Officer at GovDocs, Inc.
Kara provides a ton of thought leadership on how she's leveraged advisory boards and how they've benefited her company. She also describes GovDocs organizational structure that centralizes sales, marketing, product and client services under 1 leader. Finally she give tips on tactics and strategies that aren't filled with self-promotion, but are effective for both existing customers and attracting new customers. You won't want to miss this great episode of 'How I Work'.
In this episode of 'How I Work', Josh talks with Ken Marshall, Chief Growth Officer and Managing Partner at RevenueZen. Ken's shares his perspectives on why SEO and Content Strategy are so important - especially for SaaS companies.
He identifies some of the finer points of SEO that he believes Saas marketers need to pay attention to. Ken also talks about common pain points he's seen SaaS companies run into and makes recommendations for overcoming them. Lastly, you'll hear about the tools and data sources that Ken believes all SaaS marketers should have in their toolbox.
Tune in to hear Ken and Josh geek out on all things SEO and Content Strategy.
In this high-energy and fun episode of 'How I Work' Josh talks with Billy Cripe, VP of Marketing at CIBO - a B2B SaaS company in the regenerative agriculture and carbon credit space. You'll hear Billy's story about how he jumped from coding to being a marketer. He also compares and contrasts what its like to work at big corporations vs lean start-ups and what he's learned about working with founders, investors and private equity firms. Finally, Billy provides his top 5 key metrics that he believes every SaaS marketer needs to have on their scorecard.
In this episode of 'How I Work' Josh talks with Chip House, CMO at SharpSpring, about the early days of digital marketing in the early 90's. They discuss how digital has changed and the explosive growth of the MarTech landscape.
Chip also talks about what he's most excited about adding to the marketing mix in 2021 and shares his thoughts on what it takes to effectively build and lead teams.
Episode 8 of How I Work features a conversation with Arttu Haho, CEO of TrustMary USA, a SaaS company that provides customer feedback platform that helps companies gather feedback, measure NPS, get more reviews and use social proof to improve conversion rates. You'll learn how to roll your "rr's," how TrustMary grew out of a full service business into SaaS
and insights into how TrustMary has seen huge increases in their organic search traffic.
Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.be/Nn7BKReTNz0 to watch the full YouTube interview.
Check out more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop/
For more insight into our network, check out https://augurian.com/blog/category/our-network/
Episode 7 of How I Work features a conversation with Eva Dixon, Director or Marketing at Kipsu, a SaaS company that provides a unique customer relationship platform through messaging. You'll learn how Kipsu integrates their sales and marketing into a single holistic 'Customer Partnership' model and all about their unique approach to email marketing.
Learn More:
Eva Dixon: https://www.linkedin.com/in/eva-dixon...
Kipsu: https://kipsu.com/
Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.be/70B0sdqWPT4 to watch the full interview on YouTube.
or visit Augurian's Blog:
https://augurian.com/blog/
In our sixth episode of How I Work, Josh sits down with Raza Hasan, President and CEO of Timesolv Corporation. You’ll learn about how Timesolv came to be and how it's grown into a company with clients in 30+ countries. Raza will share some of the pivotal moments along the way, including building an entirely virtual company with employees all over the world. Listen for tips on the best way to grow a sustainable Software As A Service (SaaS) company.
Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.be/02a8qc9QbDg to watch the full YouTube video.
Check out more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop/
We're back with episode five of How I Work! Hear from Amber Christian of Wonderly Software about how she went from consulting to founding a SaaS company, where the inspiration of her first product Bella Scena came from. Hear about the insights she's drawing from marketing experiments she's been running as well as advice for those looking to start their own SaaS company.
Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.be/cu6xaD61q_g to watch the full interview.
Check out more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop/
Learn more about Amber, Wonderly Software and Bella Scena at https://wonderlysoftwaresolutions.com/
https://www.meetbellascena.com/
In our fourth episode of How I Work, Josh sits down with Madeline Blasberg, Digital Marketing Manager at Leadpages. You'll learn about the importance of a diversified paid media strategy, how to overcome challenges SaaS marketers are facing today and how to harness the power of content to boost your SaaS business to success.
Learn more about Leadpages at https://www.leadpages.net/
Watch the full interview at https://youtu.be/dMLXKhsDDLg
Read the full transcript at https://augurian.com/blog/how-i-work-episode-4-with-madeline-blasberg/
We're back with the third episode of How I Work! Hear from Nate Grahek of Sticky Marketing Tools about how to use video to scale sales. You'll learn how to be agile with video, engage viewers early on in your videos, and educate your audience with webinars.
Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.be/WVxk3ryTCHM to watch the full interview.
Learn more about Nate and Sticky Marketing Tools at: https://www.stickymarketingtools.com/
Transcript available here: https: https://augurian.com/blog/how-i-work-episode-3-with-nate-grahek/
In the second episode of How I Work, Augurian chats with Josh Werner from Calabrio about his role as the Director of Demand Generation. Watch to find out about how his team bridges the gap between marketing and sales, from crafting powerful SEO content to managing a robust tech stack.
Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.be/pKOoIu19xUA to watch the full interview.
Learn more about Josh Werner's work for Calabrio at: https://www.calabrio.com/
Transcript available here: https://augurian.com/blog/how-i-work-episode-2-with-josh-werner/
In this first episode of Augurian's SaaS Scoop series, 'How I Work', we're chatting with Tom Kincheloe from SureSwift Capital. Tom tells us a little about where he's seeing great returns on marketing dollars – and which tools he's found most valuable for road-mapping SaaS customer success. Listen to this episode to find out more about the challenges and opportunities software-as-a-service digital marketers may face on the horizon in 2020.
Subscribe to make sure you don't miss out on our next episode – and check out https://youtu.be/1FR-bPuDL2U to watch the full interview.
Transcript available here: https://augurian.com/blog/how-i-work-episode-1-with-tom-kincheloe/