The Purpose Premium Podcast: Recent Episodes
Porter Novelli Australia & Quantum Market Research
“Take action on Purpose, or Australians will take it for you”. That was the key message from the 2021 Purpose Premium study by Porter Novelli Australia and Quantum Market Research. To help you take action, we’re sitting down with Australian business and marketing leaders to discuss their perspectives on Purpose and uncover the ways stakeholder expectations are changing. Each week, we’ll be sharing a new conversation that we hope will inspire you to communicate your Purpose in 2022. Go to purposepremium.com.au to learn more.
Raj Tapper is a people and culture expert who previously held leadership roles at SportsBet, Coles and ANZ. Raj recently joined Clemenger Group, Australasia’s largest marketing communications network, as the Group Head of People and Culture. In this episode, Raj talks about the importance of Purpose in attracting and retaining talent and changing candidate expectations in light of the pandemic.
Who Gives a Crap is more than eco-friendly, brightly coloured toilet rolls. The company’s mission is to ensure everyone has access to clean water and a toilet. To achieve this, Who Gives a Crap donates 50 per cent of profits to build toilets in the developing world.
In this episode, Jehan Ratnatunga, Co-Founder & VP of Strategy and Growth at Who Gives a Crap discusses the benefits of taking a light-hearted approach to solving a global issue.
Hub is Australia’s largest privately-owned flexible workspace operator, providing premium workspace solutions. Hub cares about their impact. Hub’s locations are carbon neutral and B Corporation certified, and they have several additional initiatives for their employees, members, and stakeholders. In this episode, Whitney shares advice for businesses interested in becoming carbon neutral or B Corp certified and explains the commercial impact of purpose-led initiatives.
Diageo is a global leader in beverage alcohol with a collection of well-known brands including Bundaberg Rum, Gordon’s, Smirnoff and Guinness. Recently, Diageo have added Reeftip Drinks Co. to their line-up to create a great tasting drink that also helps the Great Barrier Reef. In this episode, Diageo Marketing Manager, Jodi McLeod, and Head of Innovation, Hayden Abercrombie, explain how Reeftip Drinks Co. is giving back to one of the greatest natural wonders of the world.
Hawke’s Brewing Co. was inspired by the idea of having a beer with legendary former Prime Minister, Bob Hawke. When co-founders Nathan Lennon and David Gibson approached Bob, his only condition was that his share be donated to the environmental charity Landcare Australia. In this episode, Nathan and David talk about how they authentically show progress on Purpose, set big goals and take their consumers on the journey.
Frucor Suntory is thirsty for making drinks better. The leading Australasian beverage company is responsible for creating and distributing iconic brands including V Energy, Just Juice, Maximus and more. In this episode, Cameron talks about customer loyalty, putting people first and his brand purpose pet peeves.