The Camera Shy Marketer™ (Formally known as AMPD Up Influence™ the Podcast): Recent Episodes
Shirley Hayes
Have you ever secretly wanted to be known as an influencer in your area of expertise? It‘s really crowded under that digital spotlight. But what if you could position yourself in a way that lets you shine brighter than your competition? Imagine building “real connections” with online followers.
What if you could get more true followers using the power of your voice?
Shirley Hayes spent 20 plus years in radio as an on-air personality and later behind the scenes as a radio Program Director. Her voice has been heard by millions of listeners in Los Angeles, Chicago, San Francisco and nationally on XM Satellite Radio. Shirley has also voiced commercials for several brands including McDonalds, Quaker Oats, Nintendo, and KFC.
That experience put her on the frontlines when it comes to using the power of audio to convert listeners into buyers. Today, Shirley helps entrepreneurs, CEOs, coaches, authors, and many others, tap into the power of their own voice to attract their target market. In this podcast, Shirley shares insider tips, strategies, and tools to help anyone looking to up their “digital cred” on social media by using the power of their voice.
Season 2
Guest: Matthew Newnham, Founder, Repositionme.com
Learn from one of the most respected minds in the area of "purpose led marketing." On this episode, Matthew will share his expertise on how to create the right kind of content to help you build micro-influence. But he doesn't stop there. You'll also learn the "3 R's of influence building."
Grab pen and paper, you'll want to take lots of notes from this former fighter jet pilot!
Links
Want to learn more about how Matthew and his team can help you position yourself in the market place?
Go to Repositionme.com to learn more.
Connect with Matthew on Linkedin
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
Season 2 Overview
The theme for the new season is all about creating amazing content and posting that content to the right platform so you can build your tribe...micro influence.!
What to Expect on Season 2:
- How to create content to position you as the expert in your industry with written, video and of course audio!
- Expert guest interviews to help you build a stronger presence via social media
- More bonus content to help you create the right strategy for you and your brand
That's just a small taste of what's coming up!
Wednesday May 12th season 2 kicks off with special guest
Matthew Newnham of Repositionme.com.
Matthew will share insights on the micro-influence movement and how you can benefit from it. You'll learn about the power of telling "your story" to build influence and grow your business at the same time.
Don't miss Season 2 starting (Wednesday May 12th)
Amplify Your Expertise With the Power of Your Voice!
Keep up with the latest in micro-influencer marketing tips and hacks. Grab cool free stuff and get notified when I release new audio marketing courses before they are launched to the public! (Course discounts too!)
https://gobio.link/audio-marketing-courses
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
Imagine if respondents to your surveys could answer your questions not just with text but with their actual voice.
Instead of yes and no answers you could learn so much more about your target market. That technology is available right now with Voiceform.com.
In this episode CEO & Co-Founder Philip Brook from Voiceform.com explains the tech behind Voiceform and how you can use voice based surveys in your business.
You'll learn:
What is Voiceform.com and how it works How you can use it to grow your industry influence *Learn why using voice can be more effective for surveys
Links
Linkedin Click to Follow Voiceform on Linkedin.com
Twitter @VoiceformHQ
Website: Voiceform.com
AMPD Up Influence ™ the Podcast is all about helping you to "amp up" your expertise with audio and the power of your voice. You'll also learn other ways to amp up your influence from experts in social media, video and more!
Learn more about selling with audio here:
Audio Marketing
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
Here's a sneak peek of upcoming episode #10
Join me as I chat with my special guest...
Philip Brook, CEO & Co-Founder of Voiceform.com
Check out the full episode on Wednesday April 28th!
Links
Voiceform.com
Shirley Hayes
Get access to free audio marketing training!
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
How to Tap Into the Power of Audio Social Media Platforms to Build Your Micro-Influence and Sell More Products and Services
-Episode 8-
Let’s talk about Clubhouse and several other audio only social platforms. You can use these platforms to amp up your micro influence and of course sell your products and services.
On this episode I’ll share:
- What audio social network platforms are and how they work.
- How my failed attempt at influence building failed and why I’m happy I messed up!
- A brief introduction to 9 additional social audio media platforms other than Clubhouse
- How to decide which social audio platform(s) you should create a presence on.
- Why engaging via audio can be so effective
- 5 ways you can use social audio platforms to help grow your business/brand
Amplify Your Expertise With the Power of Your Voice!
Keep up with the latest in micro-influencer marketing tips and hacks. Grab cool free stuff and get notified when I release new audio marketing courses before they are launched to the public! (Course discounts too!)
Yes I'm In!
Audio Social Platforms mentioned in this episode:
-
https://discord.com/
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https://www.joinclubhouse.com/ (Currently available on iPhone only)
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https://twitter (Still in beta not available for all yet)
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https://facebook.com (Beta)
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https://slack.com/ (Beta)
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https://reddit.com (Reddit Talk open to subreddits currently)
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https://www.spooncast.net/
- https://riffr.com/
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https://linkedin.com (launching soon)
-
https://slack.com (launching soon)
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
The 3 Step Audio Ear Candy Strategy
Total training time: 14 minutes
In this quick training you'll learn an easy to follow framework to create audio content to help you build your email list and your micro-influence.
This training is available as both a video and audio download. To access this training you'll need to sign up with your email
here:
Free Training-3 Step Audio Ear Candy Strategy
Looking for an amazing voice for your podcast, voice ads and more?
Take a listen!
Efren Sifuentes Voiceover Demo
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
Episode #7
In this episode you'll quickly learn the power of focusing on building your micro-influence.
Key Takeaways:
- Smaller can bring bigger results
- Engagement is higher with fewer followers
- Study the engagement of your competitors to help you create your own strategy to become a micro-influencer in your industry.
Check out this article on micro-influence
Micro Influencers
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
Episode #6 Tools to Help You Build Your Micro-Influence!
Building influence takes time, patience, consistency and tools. In this episode I share a few of my favorites.
Tools mentioned in this episode:
*Please read: The program notes contains affiliate links to products. We may receive a commission for purchases made through these links but you will not be charged anything extra should you decide to purchase via my affiliate links.
- Suitedash CRM (Affiliate Link)
- Publer.io (Affiliate Link)
- Calendly.com
- Scheduleonce.com
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
Influence can be created, scaled and managed.
But you have to treat it like you would any other goal. Influence goals that can be measured can be the key to building your tribe of raving fans of your services or products.
This episode will hopefully get you thinking about building your influence with a pre-planned strategy instead of leaving everything up to chance.
Create a workable and realistic plan.
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
Helping you create great audio content is just one part of this podcast. Now in addition to creating content, I'll share
more information on how to build up your influence and tribe with your audio content.
That means, interviews with influencer in various industries. I'll pick their brain to learn how they "amp up" their influence so you can learn from them and apply what they do to your business.
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
Want to create audio marketing content your target audience will love?
If you want your target audience to go "ga ga" over your audio content…you gotta give them ”ear candy” that makes your audio content irresistible and keeps them coming back for more! You can do that by creating the right experience.
Take a listen and learn from Shirley's Ear Candy Tips in less than 10 minutes!
Join Shirley Hayes on Clubhouse
If you're on Clubhouse stop by every Thursday at 7PM Eastern to discuss new episodes and learn more about amplifying your expertise with the power of your voice! Join here, GetAmpdUp on Clubhouse
Follow Shirley on Clubhouse @GetAmpdUp
If the link doesn't work please copy and paste the link below to your browser.
https://www.joinclubhouse.com/event/maWWa4a5
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
In this episode, you'll learn how to amp up your content using audio and your voice to rise above the marketing noise. So your target market can hear your message and begin the process of know, like and trust to warm up followers and covert them to customers of your products or services.
Links mentioned in the episode: (Note links may not render on Apple Podcasts)
Coming soon! Marketing with Audio Courses to help you amplify your expertise with the power of your voice. Click the link below to be notified before the official launch.
Marketing With Audio Course (Email sign up)
Old Time Radio Soap Opera
Audio Content Formula (Questions)
Who is the ideal customer? What is the content that consumer is listening to? Where is the ideal customer consuming the content? What is the product or service that is being sold to that customer? What problem does the product or service solve?
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message
In this episode, you'll learn how to amp up your content using audio and your voice to rise above the marketing noise. So your target market can hear your message and begin the process of know, like and trust to warm up followers and covert them to customers of your products or services.
Links mentioned in the episode:
Get notified before our Marketing with Audio courses are released to the public for early access.
Marketing With Audio Course (Email sign up) https://rebrand.ly/j64narr
Kevin Kelly (1000 True Fans) https://www.youtube.com/watch?v=Wlg3808gDic
Old Time Radio Soap Opera https://www.youtube.com/watch?v=ieQSAEDHLsI&t=17s
Audio Content Formula (Questions)
Who is the ideal customer? What is the content that consumer is listening to? Where is the ideal customer consuming the content? What is the product or service that is being sold to that customer? What problem does the product or service solve?
Send in a voice message: https://anchor.fm/the-camera-shy-marketer/message