Talking Purpose: Recent Episodes
Katie Boothby-Kung
Welcome toTalking Purpose, the podcast. I'm your host, Katie Boothby-Kung, a sustainability expert who has worked with thousands of brands to help them find sustainable and profitable solutions for their company. Talking Purpose is a podcast for small and medium sized businesses looking to build sustainable brands that make an impact. But branding isn't just about some key messages and a flashy logo. Brand runs deep and if you are creating a sustainable business, these values should be ingrained in every part of your company. From operations, culture and hiring through to how you communicate and tell your story. In some of the teasers, you heard from from experts who join me to share their tips, tricks and hot takes on sustainable brand building so you can create a business that’s good for people, the planet and your profits too! Check it out!
On today’s episode of Talking Purpose, I sit down with Sajna Massey, the remarkable founder and CEO of Couth Studios—a trailblazing brand that’s redefining the intersection of technology, sustainability, and fashion. Sajna shares the inspiring story behind her journey from electrical engineering and tech to launching her own data-driven fashion house, motivated by a desire to cut down on overproduction and bring customers into the creative process.
We get an inside look at how Couth Studios blends artificial intelligence and crowdsourced feedback to create intentional, community-approved designs, as well as Sajna’s vision for the future of sustainable, collaborative fashion. And more interesting to hear is Sajna is doing this all while working 9-5. It was inspiring to hear how she balances work and side hustle and how you can too!
From the challenges of made-to-order production to the excitement of textile innovation (hello, pineapple leather!), this episode is packed with practical advice and fresh perspectives for anyone interested in purposeful entrepreneurship and conscious consumerism. Tune in for a candid conversation about turning passion into action, embracing the founder hustle, and building a more meaningful wardrobe—together.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
In today’s very special solo episode, I’m tackling a topic that’s often overlooked but absolutely vital for mission-led and sustainable e-commerce businesses: the product experience.
Have you ever poured your heart into crafting a brand with a powerful mission, only to wonder why your product isn’t flying off the shelves? It might be because you’re missing the mark when it comes to delivering a memorable and meaningful product experience. That’s why I’m introducing you to what I call the Five P’s of Product Experience—your proposition, purpose, pricing, packaging, and post-purchase journey.
In this episode, I’ll break down each of these pillars, sharing personal stories and practical tips to help you ensure that your product not only aligns with your brand’s mission, but also delights your customers at every step. Whether you’re fine-tuning your packaging, rethinking your pricing strategy, or looking for ways to deepen customer loyalty, this episode is packed with actionable insights to help your purpose-driven business thrive.
Tune in and discover how mastering the product experience is the key to building real loyalty, making a greater impact, and standing out in today’s crowded market.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome back! Today I sit down with Cahill Camden, CEO and founder of NovaCast AI, an innovative platform helping podcasters and entrepreneurs connect and amplify their voices. Cahill joins us from Vancouver, sharing stories from his global digital nomad lifestyle and offering inspiration for those dreaming of location-independent work.
Together, we have a chance to dive into brand building in 2025 and the unique power podcasting holds in a world flooded with AI-generated content. We discuss actionable strategies for making authentic connections through podcasting, common mistakes founders make when pitching themselves, and how NovaCast AI is streamlining the guest-host matchmaking process.
Yet, in my opinion, the real juicy parts are at the end when Cahill opens up about his experience leading companies through multi-million-dollar exits and shares thoughtful advice for entrepreneurs—especially those building with purpose—on defining success and designing a life and business that align with their true goals. Whether you’re looking to grow your personal brand, master earned media, or simply craft a career that supports your ideal lifestyle, this episode is packed with insights and inspiration you won’t want to miss!
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome back to Talking Purpose! In today’s episode, I sit down with her longtime friend, Megan Ryder Burbidge, the inspiring CEO and founder of Sororal—a sustainable travel company dedicated to empowering women around the world. Together, we dive into Megan’s journey from growing up as a kid who traveled the world with her parents' work, to building a business that pairs intentional, luxury travel with community, purpose, and deep social impact.
You’ll hear how Sororal crafts transformative trips that foster real sisterhood, connect women across borders, and uplift women-led businesses. Megan pulls back the curtain on what it really takes to create authentic, safe, and meaningful travel experiences—and how Sororal’s unique approach to advocacy and partnership is making a difference far beyond a typical vacation.
Megan shares how she is relentless about Sororal's why and how all of her decisions fall back to their reason for existing and supporting women in communities where they travel. As we all build businesses with a bigger purpose, it can become overwhelming and sometimes we find ourselves compromising on our core impact. Let Megan be a reminder that building something that makes lasting changes requires boundaries.
Whether you’re dreaming of launching your own purpose-driven project, passionate about ethical travel, or just curious about how business can become a true force for good, this conversation is packed with candid insights, hard-earned lessons, and tangible inspiration. So grab your favorite coffee or tea, and join us as we explore how Sororal is redefining what it means to travel with heart and purpose.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome back to Talking Purpose! In this episode, I sit down with Rachel Hutchisson, CEO of Common Impact, to dive into the world of corporate philanthropy and skills-based volunteering. Rachel shares her personal journey from a childhood surrounded by community service to leading an organization that acts as a “philanthropic matchmaker” between companies and nonprofits. The conversation unpacks how skills-based volunteering goes beyond traditional models—think more than just packing boxes or working event check-ins—by leveraging employees’ professional expertise for greater impact. Rachel and I explore why demand for meaningful, purpose-driven work is on the rise, how volunteering during the workday benefits both employee well-being and professional growth, and the key strategies companies should use to align their volunteer efforts with their values. If you’re curious about building intentional, impactful volunteer programs or want to hear how doing good can also drive personal and organizational success, this episode is for you.
Check out Common Impact: https://commonimpact.org/
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
In this captivating episode I sit down with the inspirational Adila Cokar, joining us all the way from Dubai. Adila, the founder of the innovative brand The Good Tee and the author of "Source My Garment," takes us through her incredible journey in the sustainable fashion industry. Her story is one of relentless learning and adapting, as she passionately advocates for responsible fashion practices.
Throughout this engaging conversation, Adila delves into the complexities and challenges of maintaining sustainable values while building a successful brand. She shares the pivotal moments that inspired her, such as the shocking lack of transparency in supply chains she discovered on her trips to India, leading her to champion fair trade certification. Adila's commitment to transparency and ethical practices is at the core of her business philosophy, proving that even small brands can strive toward positive impacts.
We also discuss the broader implications of sustainability in business today. They tackle the tough questions about how brands can balance sustainability with profitability, why the term "sustainable" might be better replaced with "responsible," and how consumer expectations have shifted amidst economic challenges. As Adila bravely navigates the affordability crisis, she shares her strategies for resilience, like partnering with distributors to adapt to market changes.
This episode provides invaluable insights for both seasoned entrepreneurs and newcomers to the fashion world, offering practical advice on building transparent supply chains and highlighting the importance of not overproducing. Adila's candid recounting of her personal health journey also emphasizes the necessity of self-care for maintaining a balanced entrepreneurial life.
Listeners will come away with a richer understanding of what it means to pursue a mission-driven business in today's world and why making even small strides toward responsibility can drive meaningful change. Join us for this enlightening conversation and be inspired by Adila Cokar's unwavering dedication to making a difference in the fashion industry.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome! I am so pumped today to have Luke Tengstrom. He is the author of the growing e-commerce newsletter, the Sellout Newsletter and he he is an expert in e commerce growth.
We had a lot to talk about as we had a lot in common. Hailing from Australia, but now making waves in America, Luke brings his unique perspective and wealth of experience to this episode, shedding light on the essential strategies that can drive e commerce brands to new heights. From his early days growing up in his parents small business to leading transformative projects at Accenture and Google, Luke's journey is nothing short of inspiring. He shares how his passion for growth marketing led him to create his own and support a number of brands around the world not only grow rapidly, but also make a meaningful impact. In this episode, Luke and I dive deep into the intricacies of e-commerce advertising. Providing a masterclass on leveraging Google and Meta ads. Luke demystifies the process for small startups, offering practical insights on how to begin with limited ad budgets, the critical differences between demand capture and demand generation, and how to make your ad stand out in a crowded marketplace. Moreover, the power of email marketing is emphasized as Luke shares his expertise on crafting compelling email campaigns that engage and convert.
He discusses best practices, common pitfalls, and innovative ways to grow and segment your email list for maximum impact. With engaging anecdotes and actionable advice, this conversation promises to equip listeners with the tools they need to navigate the ever evolving world of e-commerce. Because trust, trust me, I get it from listeners all the time. They don't know where to start. And this is such an incredible episode for if you are looking to drive traffic, drive predictable traffic, both through ads and emails. The world of e commerce is certainly ever evolving and so this is a fantastic place to start. This episode is perfect for entrepreneurs, it's perfect for small business owners and anyone with an interest in e commerce. It's filled with practical insights like I said said and strategies to elevate your brand's growth and make a lasting impact.
So tune in, take notes and get ready to transform your e commerce approach with the invaluable wisdom of Luke. So without further ado, here he is enjoying.
Luke's LinkedIn: https://www.linkedin.com/in/luketengstrom/
Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome to an intriguing episode of Talking Purpose, where we dive into the dynamic intersection of technology and brand development with our insightful guest, Janey Park. Janey, the visionary creator of The Digital Runway, is at the forefront of where fashion innovation meets groundbreaking tech.
In this episode, Janey shares her fascinating journey through the realms of luxury fashion and marketing, leading to her pivotal exploration of AI, digital fashion, and brand transformation. We delve into how technological advancements like AI-powered styling and AR try-ons are reshaping the landscape of brand development in the fashion industry. These innovations not only transform personalized shopping experiences but also propel sustainability forward in significant ways.
Join us as we uncover the vital lessons that brands can learn from the world of K-Pop fandom—a model of engagement that perfectly marries storytelling and community building, inspiring global loyalty and influence.
For anyone keen on understanding how the fusion of tech and brand development is redefining fashion's future, this episode is an essential listen. Janie's insights will leave you inspired to rethink traditional brand strategies in this rapidly evolving digital age. Tune in and prepare to explore the exciting crossroads of tech and brand innovation!
Janey's IG: https://www.instagram.com/thedigitalrunway/
Katie's LinkedIn: https://www.linkedin.com/in/katieboothbykung/
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
In this captivating episode of Talking Purpose, I welcome Phil Winters, the visionary and co-founder of GoodLot Brewing in Caledon Ontario, for an in-depth discussion about the intersection of craft beer and sustainability.
Phil takes listeners on a journey back when he and his partner Gail decided to transform a 30-acre farm into a sustainable brewing enterprise. With sustainability as a core principle from the start, Phil and Gail embraced regenerative agricultural practices, focusing on building healthy soil and reducing their carbon footprint.
Phil breaks down how GoodLot Brewing harnesses local resources, from Ontario-grown hops to the usage of their own well water, to craft beers that embody the essence of their surroundings. He offers a fascinating look into their innovative brewing processes, such as capturing steam for energy and generating their own beer gas, showcasing the possibilities of a zero-carbon brewery model.
Dial into this episode to hear Phil discuss the real-life challenges faced in the brewing industry, from battling climate constraints to navigating the beer market's economic landscape. Despite these obstacles, Phil's commitment to sustainability and top-quality beer remains unwavering and continues to do him well as they grow the brand.
Whether you’re intrigued by sustainable agriculture, eager to learn about eco-friendly brewing, or simply have a passion for craft beer, this episode not only inspires but also provides a practical blueprint for those looking to build an environmentally responsible business. Join us as we explore how GoodLot Brewing is reshaping what it means to brew with purpose.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome to "Talking Purpose," where stories of passion, innovation, and impact take center stage. In this episode, titled "Rootless," host Katie Kung engages in a captivating conversation with Sachi Singh, founder and CEO of Rootless. Her passion for environmental impact led her to discover the wonders of seaweed—an ingredient she envisions as a transformative force in food, health, and regeneration.
Sachi shares the inspiring narrative behind Rootless, highlighting her unyielding commitment to revolutionize women's health through the introduction of nutrient-dense seaweed bites.
This episode unveils the journey of Rootless as it sets out to redefine hormone health and foster a conscientious community. From Sachi’s market research and product validation journey to building innovative community engagement, every turn unveils delightful aspects of how she built the Rootless brand. With plans to expand Rootless into a trusted wellness platform, she envisions a future where seaweed becomes a household staple for optimizing health.
Join us for a thought-provoking discussion on innovation, the intersection of personal and planetary health, and the small acts of self-care that lead to profound change. With Sachi’s remarkable narrative, listeners are bound to be inspired, informed, and perhaps even persuaded to join the seaweed revolution.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome back to another enlightening episode of "Talking Purpose," where we delve into the heart of influencer marketing and its immense potential for purpose-driven brands. Joining us today is Bella Kuscu, a seasoned expert in the PR and influencer marketing sphere. Throughout this episode, Bella shares her rich experiences from working with notable brands like Flat Tummy Tea to offering her expertise in the influencer engagement in agencies across Toronto.
We explore the nuances of influencer marketing, emphasizing the importance of authenticity, relationship building, and its strategic use as a tool in broader marketing strategies.
Whether you're a budding brand or an established enterprise, Bella's insights are invaluable, packed with practical advice on building genuine connections with content creators and leveraging unique marketing strategies to resonate with your target audience.
From understanding the quantitative metrics of influencer campaigns to crafting immersive brand experiences, this episode is a trove of information for any brand looking to harness the power of influencers effectively. Tune in to discover how to navigate the dynamic landscape of influencer marketing with thoughtfulness and purpose.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome to another enlightening episode of "Talking Purpose." I am your host, Katie Kung, thrilled to embark on this journey with Donna Bungard, the director of accessibility at Indeed, the #1 job site in the world1 and a global job matching and hiring platform
As we kick off 2025, Donna shares her compelling origin story, growing up within the larger disability community, and how it naturally led her to a career in accessibility and diversity. In this episode, Donna and I dive into the realms of diversity and accessibility, focusing on the transformative power of skills-first hiring and its potential to bridge significant employment gaps for people with disabilities.
Donna further illuminates Indeed's commitment to fostering an inclusive workplace culture that prioritizes understanding and supporting diverse access needs. Join us as we explore the nuances of inclusive workforce development, the importance of questioning conventional job descriptions, and the future of accessibility in the workplace. Donna provides a pragmatic perspective, specifically during a time of inclusive hiring backlashes.
This episode is brimming with insights for small business owners, HR professionals, and anyone interested in building a more inclusive and diverse work environment. Stay tuned for a conversation that promises to challenge perspectives and inspire action.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome everyone to Talking Purpose, This week, I sit down with Zina Grossman, the Chief Growth Officer at WANNA Fashion, to explore the transformative world of augmented reality (AR) in the realms of fashion and e-commerce.
Zina takes us through her intriguing progression into the AR space, starting from her first brush with this technology through the popular game, Pokemon Go, to her pivotal role at WANNA Fashion and her mission to enhance retail experiences through virtual try-ons and 3D modelling.
Listeners will gain insight into how AR technology is enhancing the way consumers engage with fashion brands, offering an immersive, personalized digital experience that extends beyond the limitations of physical stores.
Throughout the conversation, Zina discusses the numerous benefits AR brings to businesses, such as increased customer engagement, improved conversion rates, and the reduction of return rates. She also touches on the emotional connections brands can foster by leveraging AR, as well as its potential to drive sustainability by addressing issues like overproduction and reducing logistical waste.
Whether you're in the fashion industry, run an e-commerce platform, or simply have a passion for innovative technology, this episode promises valuable insights and inspiration. Join us as we uncover how augmented reality is paving the way for a more dynamic and sustainable shopping experience.
00:00 From Pokemon Go to AR Business
03:55 Augmented Reality in Fashion
08:07 Augmented Reality in Fashion Marketing
11:29 "Amplify Campaigns with Virtual Try-Ons"
13:26 "Augmented Reality in Fashion Marketing"
18:40 Virtual Fashion Implementation Challenges
22:12 Boosting Online Shopping Conversions
24:25 E-commerce Success Factors
28:22 Revolutionizing Marketing with AR Technology
32:15 Advancing Realistic Digital Experiences
35:12 Adapting to Global Work Rhythms
38:11 Augmented Reality in E-Commerce
Check out my free e-commerce scaling for success guide: https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome to Talking Purpose, where today we have an inspiring conversation with Norbert Elnar, the founder of Masterpiece Kingdom Brands. Norbert shares his remarkable journey of leaving a promising career in advertising in the Philippines to seek purpose and meaning in South Africa, where a chance encounter on a beach in Cape Town, led to a meaningful friendship and collaboration.
Norbert candidly shares his transformative experiences and the pivotal moment that led to the creation of Masterpiece Kingdom Brands. He introduces us to his Kingdom Brand Compass framework, a powerful tool designed to help businesses align their brand identity with their faith-based values. We explore the six foundational pillars of this compass, each offering insights on clarity, purpose, and higher calling, aimed at guiding businesses towards sustainable and meaningful growth.
Norbert also addresses the contemporary landscape, highlighting the rise of faith-based content. As trends come and go, he emphasizes the lasting impact of embedding biblical principles such as love, compassion, and excellence into business practices.
Join us as we uncover the keys to creating influential brands that not only thrive but also serve as inspiration to communities and the planet. This episode is a testament to the power of faith-driven branding as a catalyst for positive change in an ever-changing world.
Check out our brand building ebook - https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Hello, everyone, and welcome to another insightful episode of Talking Purpose, the podcast where we delve into stories of purposeful innovation and impact. I'm your host, Katie Kung, and today I'm thrilled to bring you an inspiring conversation with Akhil Sivanandan, the CEO and co-founder of Green Story. Akhil and I have known each other through the Shopify ecosystem, and it's a pleasure to finally have him on the show.
In this episode, Akhil takes us through his journey of becoming a leading advocate for sustainability and how his experiences growing up in India molded his vision for a greener future. You'll hear about the conception and growth of Green Story, a unique platform that leverages life cycle assessments to help businesses and consumers make more sustainable choices. Akhil shares fascinating insights into the challenges and rewards of building a company dedicated to transparency and environmental impact.
We also explore the complexities of sustainability in the global supply chain, particularly in regions like India and China, and discuss the importance of avoiding greenwashing while effectively communicating your brand's sustainability efforts.
Whether you're a solopreneur or part of a larger enterprise, you won't want to miss Akhil's valuable advice on navigating sustainability in business and his vision of a future where everyone takes small steps to create massive, positive change. So sit back, relax, and get ready for an episode filled with passion, purpose, and actionable insights.
NEW* Scale Your Purpose-Driven Ecommerce Business Ebook - https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide
Timestamps:
00:00 Pursuing Sustainability from Passion
05:25 Navigating Sustainable Consumer Choices
09:02 Holistic Life Cycle Assessment
11:38 Comparative Life Cycle Analysis Benefits
16:10 "Sustainability Metrics Drive Business Success"
24:09 Global Brands Face Sustainability Pressure
27:59 Sustainability Demand Persists Amid Recession
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
In this episode, I sit down with Mike McNeil, an entrepreneur in residence, to explore the innovative model of regenerative capital and its role in developing economic longevity. Alongside Regenerative Capital Group, Mike is on a mission to acquire a business in Canada, with a strong emphasis on building relationships and effective succession planning and impact mapping.
We'll dive deep into the concept of regenerative business, which goes beyond traditional sustainability to aim for a net positive impact on multiple stakeholders. Learn how the entrepreneurship through acquisition model offers a unique opportunity to acquire established businesses with sustainable cash flows, and how Regenerative Capital Group provides the training and investment needed to create positive social impact. Mike discusses the importance of mentorship, skill sets, and government support in fostering successful business transitions and long-term business scalability.
Join us for a compelling conversation on how regenerative capital is shaping the future of business, creating economic longevity, and transforming the entrepreneurial landscape
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome back to another episode of "Talking Purpose"! Today, we're diving into the transformative world of freelancing and social impact with our special guest, Michelle Baltrusitis, senior manager of social impact and community at Fiverr. Michelle joins us to share her inspiring career journey and to unpack how Fiverr, the global marketplace connecting freelancers with businesses in over 700 categories, supports entrepreneurs at all levels.
In this episode, we'll explore Fiverr's diverse range of programs designed to uplift communities and drive positive social change. From the Future Collective accelerator that empowers underrepresented entrepreneurs with capital, mentorship, and education, to the Fiverr for All initiative that upskills formerly incarcerated individuals, Fiverr is at the forefront of creating economic opportunities and fostering freelancer well-being.
Michelle will also shed light on the various impact measurement tools that Fiverr employs to ensure their programs are both effective and scalable. We'll delve into exciting upcoming initiatives like the NGO hub set to launch later this year, aimed at building robust support systems for nonprofits.
Get ready to be inspired as we discuss how Fiverr is not just connecting businesses with freelancers but also driving meaningful social impact through community-driven programs and strategic partnerships.
So, settle in and join us as we explore the impactful work being done by Fiverr and the visionary leadership of Michelle Baltrusitis.
Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca
Start your business today on the best e-commerce platform in the world on Shopify
Welcome to Talking Purpose, the podcast where we explore the journey of entrepreneurs and their pursuit of purpose. In this episode, we have an aweseom conversation with Chase Barmore, a tech SaaS sales executive and as he calls himself, a recovering entrepreneur.
Chase shares his incredible journey of transitioning from running a valet parking business to co-founding a smoothie bar and diving into the world of e-commerce to eventually landing a role as an account executive at Hiros. Throughout the episode, Chase provides valuable insights on sales, marketing, and customer experience. He stresses the importance of creating a human connection in sales and helping others achieve their goals. Chase also shares practical advice on growing an email list, optimizing conversion rates, and understanding the lifetime value of customers.
One of the key takeaways from this conversation is the significance of a multi-channel approach and tracking customer journeys to understand their purchasing behaviour. We discuss the importance of personalizing the customer's experience to grow online sales and create brand connections.
I also enjoyed our conversation about the power of community and networking and Chase highlights his positive experience in the Shopify for Startups community, where he met valuable contacts and learned about e-commerce strategies. Get ready to be inspired by Chase's journey and gain valuable insights on entrepreneurship, sales, and marketing.
Learn more about starting and scaling a for-purpose business at www.sustainabilityco.me
Start your business today on the best e-commerce platform in the world on Shopify
Welcome to another episode of "Talking Purpose," the podcast where we dive into the stories and strategies behind purpose-driven businesses and impactful entrepreneurship. In today's episode, I have the please of sits down with Toju, the founder and CEO of Goodszilla. Toju shares his journey into sustainability and social entrepreneurship, which began with his involvement in various charities like the Rotary Club.
We explore the transformative support offered by accelerator programs like Next and Elevate, which have been pivotal in scaling Goodzilla's impact. Toju also delves into the importance of strategic networking, citing partnerships with Canada Helps and Moneris that have boosted his company's credibility and reach.
Together with wew discuss the power of effective communication and brand strategy, illustrating how refining your messaging has led to business efficiency and enhanced investor pitching. Toju highlights the role of consumer values in the rise of purpose-driven businesses and how brands can incorporate charitable initiatives to engage customers.
Tune in to hear about Goodzilla's innovative Shopify plugin that enables brands to support charities seamlessly at checkout, and the measurable impact of cause marketing campaigns on customer loyalty and sales. Don't miss this insightful conversation packed with actionable advice on building meaningful partnerships and driving social impact in the e-commerce space.
Be sure to visit Goodzilla.ca and follow their journey on Instagram and LinkedIn for more inspiring updates. Let's get started!
Learn more about starting and scaling a for-purpose business at www.sustainabilityco.me
Start your business today on the best e-commerce platform in the world on Shopify
Welcome to another enlightening episode of "Talking Purpose," where I speak with Vicki Saunders, the Founder and CEO of Coralus where we dive deep into transformative entrepreneurship and community building. With a rich background as an entrepreneur since her early twenties, Vicki is passionate about empowering people to realize their potential through the power of supportive communities.
Join us as we explore the importance of surrounding yourself with supportive and generous people, giving yourself permission to be authentic, and understanding your personal values and preferences. Discover how Coralus aims to disrupt traditional entrepreneurial systems by fostering an environment where everyone is enough just as they are, and where collective participation is celebrated over individual action.
Whether you are an aspiring entrepreneur or a seasoned business owner, this episode promises to inspire you to rethink how you work and live, challenge conventional norms, and join a movement committed to transformational growth and empowering human potential. Let's get started!
Learn more about starting and scaling a for-purpose business at www.sustainabilityco.me
Start your business today on the best e-commerce platform in the world on Shopify
Welcome back to another insightful episode of Talking Purpose, where we delve into the stories of change-makers and the innovative ideas shaping our future.
Montana now leads marketing and communications for Veritree, an environmental company based in British Columbia. Tune in as she shares her transition from working with legacy brands and political campaigns to navigating the dynamic world of a startup focused on integrating sustainability into business operations. We’ll explore the challenges of real-time decision-making and the rewarding impact of tree-planting projects across the globe, from post-wildfire restorations to mangrove forests in Kenya.
Join us as we uncover how Veritree is creating transparency and confidence for investors in nature, driving community engagement, and ensuring the long-term survival of our ecosystems. Discover how businesses can play a crucial role in combating climate change, the innovative technologies Veritree employs, and the inspiring success stories of their partnerships. Whether you’re a business owner, an environmental enthusiast, or simply curious about sustainable practices, this episode is packed with valuable insights and actionable ideas.
Learn more about starting and scaling a for-purpose business at www.sustainabilityco.me
Start your business today on the best e-commerce platform in the world on Shopify
Welcome back to "Talking Purpose"! In today's episode, we are thrilled to bring you a powerful conversation with Hilary Kilgour, the visionary Managing Director of Audaxa. Audaxa is an investment fund dedicated to supporting women and non-binary founders in the climate and health sectors through equitable distribution of capital.
Hilary shares her decade-long journey in the investor space, highlighting the significant shifts we've seen in money management, including the growing presence of women and younger generations as investors. She walks us through essential steps for businesses to become investment-ready, emphasizing the importance of assessing materials, building a strategic data room, and understanding the investor landscape. Hilary shares invaluable tactics for founders on how to engage investors effectively and actionable insights on how to stand out in an increasingly competitive market. We'll also explore the importance of relational investing, the critical role of diverse teams, and the misconceptions surrounding ESG and impact investing.
Whether you're an aspiring entrepreneur, an established founder, or an investor, this episode is packed with wisdom and practical strategies that you won't want to miss. Tune in for an inspiring journey into the world of purposeful investing!
Learn more about Hilary and Audaxa Ventures at https://audaxaventures.com/
Learn more about starting and scaling a for-purpose business at www.sustainabilityco.me
Start your business today on the best e-commerce platform in the world on Shopify
Today's episode is coming to you from the beautiful city of Riga, Latvia. Joining me is Alise Zindiga, the CSR Project Manager at Printful, who will share her journey into the realm of sustainability and her experience working with a forward-thinking company like Printful.
In this episode, we will explore how Printful's on-demand printing and drop shipping model not only caters to global online store owners but also emphasizes ecological responsibility by minimizing overproduction and resource waste. Alise will walk us through Printful's sustainable practices, from their eco-friendly product line featuring organic materials to their innovative packaging solutions.
Whether you're an entrepreneur curious about ethical business practices or someone passionate about sustainability, this discussion will shed light on how companies like Printful are paving the way for a greener future. So stay tuned as we unlock the complexities of sustainability in the fast-paced world of e-commerce with Alise Zindiga.
Welcome to another episode of Talking Purpose! In today's episode, we are thrilled to have Christal Earle, the founder of BraveSoles, joining us. Christal's journey began with a realization about the environmental impact of tires in landfills and the mosquito-borne illnesses caused by standing water in tires. Fueled by this awareness, she embarked on a mission to find a solution, ultimately leading her to venture into the world of shoe manufacturing. With just $250 and an unwavering determination, Christal launched BraveSoles, selling 39 pairs of shoes on the very first day. As the company grew, she encountered logistical challenges, but with resilience and perseverance, they overcame these obstacles. Christal's focus on equitable relationships with her suppliers and her dedication to building something together, rather than imposing her own agenda, has not only shaped her business but also her worldview. Throughout this episode, we'll delve into the power of storytelling in business, navigating grant applications, and the measurable impact of BraveSoles' social and economic initiatives. So, get ready to be inspired by Christal Earle's incredible journey and her commitment to making a positive difference in the world. Let's dive in!
In this thought-provoking session, we're joined by the remarkable Kristen Vanderhoek, founder of Cursor and Ink, a branding and strategy consultancy. With 15 years of experience under her belt, Kristen brings us an enlightening comparison between brand building and constructing a house, where the allure isn't simply in the façade, but in the warm, inviting spaces created for customers to cherish.
In our chat, Kristen lays out the foundational pillars of successful branding — vision, mission, values, orientation, messaging, and, of course, those eye-catching emblems like logos and colors. As we unpack these elements, we'll discover why it's crucial not to skew our focus solely onto the visual appeal but to give a balanced effort across all pillars, ensuring your brands stand strong.
We'll also explore the journey of a business from the ground up, highlighting the significance of knowing who you are, who you're not, and why diving deep into your values is a step you cannot afford to skip. Kristen and I share the conviction that building a brand with purpose isn't just about what it looks like on the outside, but also about the honest, value-driven core that resonates with your audience and sustains your mission.
So, if you've been pondering how to ensure your brand's vision, mission, and values are not just words on a page but a lived experience that threads through your products, offerings, and culture, this episode is tailored for you.
In today's episode, we're diving headfirst into the world of sustainability and the booming resale market.
We'll start by examining the incredible growth in the resale market and how it offers both affordability and sustainability. From Poshmark to StockX, we'll explore how these platforms have transformed the way we buy and sell pre-loved items. And speaking of innovation, we'll introduce you to Recurate, a groundbreaking platform that integrates with e-commerce sites to bring the resale experience directly to the brands' websites.
Authenticity and trust are crucial when it comes to the resale market, and we'll reveal the fascinating methods Recurate uses to ensure quality and maintain the brand's aesthetic. From remote authentication to physical authentication for luxury brands, we'll dive into the strategies employed to build trust and provide an elevated shopping experience.
So, whether you're curious about the resale industry's environmental impact, or simply excited about the innovation happening in the world of e-commerce, this episode is for you. Join us for a thought-provoking conversation on redefining the shopping experience, reducing friction, and the incredible opportunities ahead. Let's dive into the world of recuration, sustainability, and the future of retail together!
It was such a pleasure to interview Nadia George. You may recognize the name as she’s an Indigenous actress, advocate and public speaker. And I don’t know how she does it, my goodness, this woman is super woman! When she’s not acting, she’s providing mental health support on set since before her time in the spotlight, she worked in social services for over a decade. And if that’s not enough, she uses her platform for good, being an activist and influencer supporting not for profits like Water First. In this episode, we cover A LOT of ground. We discussed how she started, working with under represented influencers and how diverse influencers can work with brands and stay true to themselves, and we touch on mental health for influencers and entrepreneurs. If you're a business looking to approach influencers or an influencer looking to kickoff your own business, this is the episode for you! I hope you enjoy!
Welcome to Talking Purpose, the podcast dedicated to exploring how purpose and sustainability drive our world. I'm your host, Katie Kung, and in today's episode, we're diving deep into the complexities and challenges of global sustainability efforts. With us is Chris Coulter, CEO of GlobeScan, a man with a rich background in international development and environmental issues, and a true thought leader in the realm of corporate sustainability and ethical business practices.
In our conversation, we'll explore how sustainability is not just a trend, but an urgent necessity that varies across regions. Chris will shed light on the critical importance of businesses engaging with the different societal contexts they operate within, from addressing climate change to preserving earth's biodiversity. We'll discuss how companies can innovate and transform their business models by integrating ESG compliance with sustainable innovation, without getting trapped by greenwashing concerns.
Together, we’ll dissect why despite the growing concern and impact of climate change, consumer adoption of sustainable products remains an area of improvement and how businesses can bridge this gap. We'll examine the role of nature in the sustainability conversation and how companies are now adopting nature-based targets.
So, stick around as we navigate through the importance of understanding both the external competition and the internal context of leadership in sustainable practices, and how companies can thrive by balancing compliance and creativity. All of that and more on this episode of Talking Purpose with Chris Coulter. Stay tuned!
In this episode, we're diving deep into the world of conscious commerce with our special guest, Desiree Shank.
Desiree is a force in the e-commerce arena, with a rich background from working with Shopify to advising major brands. She's here to share her journey—from founding a digital agency to launching her eco-conscious hat company, Board Brims Hat Co., alongside her enterprising daughter. Desiree's story is a testament to the power of starting, learning, and growing together as a community.
In this episode, we'll explore the innovative strategies she uses to balance profitability with purpose. From utilizing the "planet app" to tackle carbon emissions, to the intricate dance of sustainable local sourcing, Desiree is a master at weaving ethical and sustainable practices into the very fabric of her businesses.
Expect to gain some game-changing insights into marketing messaging that resonates through its authenticity, sustainable packaging, give-back apps, and the advantages of small business agility. We'll also touch on the importance of a supportive community and the invaluable resources available through Desiree's Just StartUp network.
So, whether you're a startup looking to avoid common pitfalls or an established brand aiming to deepen your social impact, there's wisdom here for everyone. Plus, get ready to unpack the significance of understanding your audience on various platforms, from Facebook and Instagram to YouTube and beyond.
Welcome to Talking Purpose, the podcast where we dive deep into conversations about meaningful work and sustainability. In today's episode, we're joined by Doug Chaisson, Executive Director of the Fur Institute of Canada. As a former collaborator with the World Wildlife Fund, Doug brings a fresh perspective to the table, discussing the intersection of wildlife conservation and the fur industry's role in sustainability.
Doug sheds light on the traditional, economic, and cultural importance of fur to Indigenous communities and addresses the often-unspoken consequences of anti-fur activism.
Throughout the episode, we'll explore the advancements in ethical trapping, the rigorous standards governing Canada’s mink and fox farms, and the global commitment of fashion houses to sustainability through certifications. Doug also highlights the rise of young Indigenous designers infusing new life into the fur industry, respecting their heritage while embracing sustainable fashion.
Stay with us as we uncover the multifaceted world of the Canadian fur industry, from its sustainable practices and economic impact to its significance in Indigenous culture and beyond. We're here to challenge perceptions, embrace the complexity of environmental stewardship, and encourage open dialogue. So, let's pull back the curtain on this storied industry and discover what it truly means to wear fur with purpose.
In this episode, I’m joined by friend and old colleague, Sheena Brady and the founder of Tease Tea and the Founder’s Fund. She’s not only built an amazing business selling tea and a wellness lifestyle, she has created a community of women supporting women and granting funding opportunities for women founders through her organization, the Founder’s Fund.
In this episode we discuss DIY public and media relations for your business and how to land spots like Ellen Degeneres and The View, expanding your business to support more people through the formation of the Tease Tea Founder’s Fund and with this growth and expansion, how to ground it in the original brand and mission.
Sheena has always and will always be a thought leader for founders building businesses that give back and I’m so excited that you all can learn from her.
I was so fortunate to talk to Patrice Mousseau, the founder of Satya Organic. She is a mother and powerful Indigenous women based out of British Columbia. Satya Organic started as a clean solution for Patrice’s daughters eczema. Satya is a steroid free, effective anti-inflammatory that can be used for your face or body. Even around your eyes and on your lips. Made with 5 simple ingredients, fragrance free and USDA certified organic. Satya has also been submitted into Health Canada and approved to make health claims.
I loved recording this episode. Patrice is a wealth of knowledge and so giving with her time and expertise. I was so lucky to have met her before the world shutdown March 2020 and even more lucky that she said yes to my whirlwind podcast request. We jammed on her genius sustainable packaging, her retail EMPIRE and the beauty of clean and fresh ingredients.
In today’s episode I sit down with my friend Melaney Lubey previously with DailyKarma (she's now an advisor and working at Amazon). Melaney and I started working together a few years back when I was at Shopify. We instantly clicked and have kept up with our monthly check-ins ever since. It’s a chance for us to chat about the world of social entrepreneurship, trends and big ideas and planning a couple fun events or two. Melaney has been working in the non profit space for years, seeing it from many different angles and now gets to share her expertise as a leader in tech.
In the episode Melaney and I talk about working with not-for-profits, building genuine and transparent partnerships and the psychology of giving. If you have ever wanted to build in more philanthropic programs and projects into your business that actually align with your brand, this episode is perfect for you. And if not, Melaney is a fountain of knowledge on all things social entrepreneurship! Enjoy!
I was delighted to sit down with Saloni Doshi, CEO of EcoEnclose, a US-based sustainable packaging company to talk all things packaging materials and finding the best options for your products and the environment. It’s not just about plastic vs paper anymore and your customers are starting to notice. Don’t create an amazing, purpose driven business only to fall flat on your face when it arrives in the mail in a plastic poly mailer! Building your brand means making good impressions and for ecommerce companies, this starts with your packaging!
Milena and I had a special bond when I found out her shop was based in the city I grew up in. While our memories of Oshawa are different, it was so interesting to hear more about her journey to opening their shop there and how they’ve stayed true to local manufacturing.
Milena is one half of the brother sister duo. Milena and her brother started Frere du Nord, combining their fine arts and engineering backgrounds. Frere du Nord is a fashion brand focused on creating sustainable luxury leisurewear that is ethically made and sourced. In 2019, FRÈRE DU NORD opened there new retail and manufacturing space in Oshawa, that allows customers to view how their clothes are made and allows them to be part of the process. I’m yet to see it in person but the pictures look amazing so I encourage you all to take a look!
Website - https://freredunord.com/
I have had the opportunity to work with Arka for a number of years through my role supporting social enterprises at Shopify. Arka is a breath of fresh air for businesses looking for accessible and sustainable packaging. Phillip is certainly passionate leader as my first interaction with him he insisted on changing some of the recommendations Shopify’s blog had for sustainable packaging. I’m embarrassed to say that Uline made the cut so we quickly changed that! Phillip has positioned Arka to make sustainable packaging every business's first choice. You’ll hear more about some of the projects they are undertaking to make this kind of packaging even more accessible. You’ll also hear his thoughts on other exciting apps making sustainability possible and the types of materials you should be looking out for when starting your sustainable packaging journey.
Website: https://www.arka.com/
IG: @arkapackaging
Today on the show we have the incredible Rahama Wright, the founder of Shea Yeleen. Shea Yeleen is is a social enterprise dedicated to empowering women in West Africa and the United States through the production, sale and use of shea butter products. A unique blend of grassroots organizing and business development, Shea Yeleen is a company that specializes in manufacturing high quality, organic, fair trade skin care products and utilizing a sales strategy that incorporates women’s’ micro enterprise development.
Rahama and I connected instantly, she is so nice, funny and insanely passionate about beauty and helping others realize their potential. We nerded out about beauty ingredients out of Africa and the bounty that grows out of the ground in the incredible continent. Grab a pen and paper because Rahama drops amazing tips on working with women’s groups, international production and retail in the US. Enjoy!
Links:
Shea Yeleen: https://sheayeleen.com/
IG: https://www.instagram.com/sheayeleen/
For most, sourcing in China doesn’t mean sustainable or good for people or the planet. Many think coal plants and poor working conditions. But that’s not the case for everyone! Chatting with Arneault, he unpacks the world of sustainability in China and how you can find manufacturers in the country that put people and the planet at the center of their operations. He shares the adventure he’s had running a business in Hong Kong and how he’s been able to marry his love for beautiful design while sourcing consciously. For those of you thinking you’d like to source from suppliers in China, this episode is certainly a wealth of important information. If not, hearing more about sustainability overseas is always fun!
Kapok: https://ka-pok.com/
IG: https://www.instagram.com/kapok/
Back in our tech days, Kristine and I crossed paths when working for our previous companies at Shopify and Printful. Printful was an app partner and Kristine was interested in learning more about Shopify’s sustainability goals and how Printful could be a partner in more sustainable commerce. She is wicked smart and has a true passion for this space.
Kristine Nagle is the Founder and Sustainability advisor of Impact House. Her 7+ years in working in the startup scene helps her to work as an extension of your team and get results with BS free attitude. Her experience includes managing accelerator programs at Startup Wise Guys, gaining global network as the CEO of TechChill and recently building a sustainability strategy for the first Latvian unicorn, Printful.
In today’s episode we discuss the importance of sustainability for investors, getting executive buy in, and how to build trust with key audiences. Grab a pen and paper and settle in!
In this episode, I had the pleasure of talking to a friend and old colleague Shav Hasfal McIntosh. We worked together at Shopify and I had the privilege of watching Shav build Shopify’s Diversity and Belonging practice and department. Shav has since moved on to be the Director of Diversity and Inclusion at Wealthsimple, another dynamo Canadian tech company. She is a force for radical change and I’m honoured to know her and to share with this episode with you all. Shav has an incredible perspective on EDI and breaks down this nuanced topic with simplicity and without judgment. Together we discuss that EDI takes time and resources, the importance of product inclusion and how to build EDI strategies that are true and authentic that don’t tokenize communities. It’s some pretty amazing stuff, so sit back and enjoy.
It was a pleasure to have time today to chat with Austin Whitman the CEO of Climate Neutral. Climate Neutral is a nonprofit organization working to eliminate carbon emissions. They do this by creating access to tools and networks that support businesses during their decarbonization journey and help them to measure their carbon footprint. Measuring your carbon shouldn’t be hard or expensive and Climate Neutral is lowering barriers to this impact tactic.
In this episode, Austin discusses green certifications, the complicated world of carbon credits and offset and we nerd out a little on policy from our former lives!
Climate Neutral
In today’s episode, we have the opportunity to hear from Krissie Leyland, the co-founder at Mindful Commerce, a community for impact driven e-commerce brands. She’s also the founder of Kollectify, a brand and content marketing agency based in the United Kingdom. In this episode we chat about her 6 steps to being a more sustainable brand, aligning your purpose with your brand and audience and mitigating your digital carbon footprint. You’ll also have a chance to learn more about the Mindful Commerce community and how they’re helping sustainable business grow.
Mindful Commerce: https://mindfulcommerce.io/
Community link