Product Marketing Playbook: Recent Episodes
Siddharth Pereira
Fast, bite-sized, jargon-free lessons on product marketing, user experience and digital marketing. Super short episodes designed for time-crunchers and professionals on the go.
The art of storytelling is as old as the human race itself. Our earliest forms of communication were intensely visual in nature. Even up today, that hasn't changed. If anything, having a mastery of visual storytelling techniques has become more critical than ever. The success of our marketing, advertising, and much of our digital entertainment relies on a solid understanding of such skills.
A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.
Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Let's find out how you can make it your perfect marketing weapon.
Google Analytics allows you to track websites, blogs, and social networks and makes available predetermined and customizable reports. It gives you the tools you need to better understand your customers.
Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
The ultimate objective for any business is to make money. If you have a product that people will buy, then you’ve got a business. However, the businesses that make the most don’t focus on the profits alone. They also consider the quality of the products and services they offer because they know how important it is to their customers. But why does quality hold so much weight?
Despite all these enormous options available in the market, the question which still gets unanswered is Online vs Offline retail stores. Which one is more efficient and competent? Which one will gain more popularity in the near future? And many more questions still linger around.
Creating a positive experience with customers is imperative. Customers continue to engage with you because of how your brand makes them feel and how they feel as a result of engaging with you.
User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI).
Prototyping is an experimental process where design teams implement ideas into tangible forms from paper to digital. Teams build prototypes of varying degrees of fidelity to capture design concepts and test on users. With prototypes, you can refine and validate your designs so your brand can release the right products.