The MIDiA Podcast: Recent Episodes
MIDiA Research
MIDiA delves into podcasting with this series looking at what the pandemic and recession mean for entertainment industries – from music, to sports, games, video, consumer culture and advertising – as we all adjust to a new normal.
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In episode 6, MIDiA's Tim Mulligan, Hanna Kahlert, Srishti Das & Kriss Thakrar dive into the internationalisation of culture!
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In episode 5, guest speaker Cherie Hu, Founder and Publisher of Water & Music, and MIDiA's Hanna Kahlert, Srishti Das and Tatiana Cirisano discuss Fandom and 'lean out' behaviours.
In episode 4, MIDiA's Karol Severin, Hanna Kahlert, Tatiana Cirisano and Kriss Thakrar discuss the concept of bridging IRL and digital.
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In episode 3, guest speaker Josh Deal, CEO of Zebr, and MIDiA's Ashleigh Millar, Tatiana Cirisano and Hanna Kahlert explore media fusion and the creator economy!
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In episode 2, MIDiA's Kriss Thakrar, Mark Mulligan, Keith Jopling and Ashleigh Millar deep dive into the future of the creator economy!
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In episode 1, MIDiA's Mark Mulligan, Tim Mulligan and Karol Severin discuss the 2022 entertainment landscape and deep dive into the 'new normal' attention economy.
What will define the next generation of content consumers? Video, sports and cultural insights analysts Tim, Srishti and Hanna discuss the implications of the convergence of the Silver Streamers and Gen Z – and how strategists can plan for their changing consumption habits.
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Our music and cross-cultural trends analysts Keith, Kriss and Hanna talk about the changing context of consumption over COVID-19, and what it means moving forward. What content succeeds? Lean-in versus lean-back? Overlapping attention versus full-on attention grabber? Private facing versus public facing? Listen on to find out...
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MIDiA's games, music and sports analysts Karol, Mark and Srishti discuss the dynamics of identity and scarcity, the audiences of the future, and how to evolve marketing KPIs and content strategy to balance the key factors of monetisation and cultural relevance in the 'new normal'.
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In this episode, MIDiA's Keith Jopling, Kriss Thakrar and Srishti Das – our music & sports consulting team – discuss the cultural impacts of content becoming a commodity; what it means for strategists and creators in a post-pandemic, attention saturated, digital-first entertainment economy.
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MIDiA's music, games and cultural insights analysts (Mark Mulligan, Karol Severin and Hanna Kahlert) chat the attention recession - what it is, what to expect, and what comes next for the new era of entertainment beyond the traditional dynamics of consumption.
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In episode 5, guest speaker David Freer of O Street and MIDiA consulting director Keith Jopling chat with cultural trends analyst Hanna Kahlert on the way the pandemic and lockdowns have shaped the cultures of business and consumption moving forward into 2021.
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In episode 4, Keith chats with Mark, MIDiA MD and music guru, and Tim, research director and video analyst, about the future of subscriptions post-pandemic and in a potential recession.
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In episode 3, MIDiA's gaming and sports analysts, Karol and Alistair, discuss with video analyst Tim the post-pandemic and recessionary implications on their respective industries and how the propositions are evolving to meet the times.
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Episode 2 of the Post-Pandemic Programming series focuses on the impact of the global crisis on digital advertising, and what this means for entertainment companies with Karol (games specialist), Hanna (cultural insights) and Tim (video).
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In this episode MIDiA's Keith Jopling and Mark Mulligan introduce the Post-Pandemic Programming series and what listeners can expect.
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