The Agency Growth Podcast: Recent Episodes
Ryan Stewart
Welcome to another MUST listen interview at The Blueprint Training.
This time I'm joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms!
We're talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.
We also explore the impact of review content, ethical review generation practices, and strategies for handling those pesky negative reviews.
Listen to Darren as he advises on diversifying review platforms and highlights the importance of industry-specific citations.
If you're a business looking to boost your local SEO performance, this episode is for you!
Join our community: https://theblueprint.training/
Chapters:
00:00 - Introduction to Local SEO Tools
01:35 - Review Strategies and Citations in Local SEO
17:01 - Targeting Authority Directories
18:04 - Shift in SEO Focus
19:17 - Citations Overview
20:26 - Negative Review Management
21:35 - Response Strategy for Negative Reviews
30:32 - Verification Process Insights
37:53 - Link Building Strategies & Value of Links
42:50 - Challenges of Digital PR
44:55 - Click-Through Rate Manipulation
47:41 - The Role of Brand Recognition
48:29 - Driving Traffic to Websites
49:22 - Keyword Usage in Titles
51:04 - Google Business Profile Management
52:18 - Value of Google Business Profile Posts
53:25 - Finding Industry-Specific Citations
Join us for a Q&A session that's packed with actionable tips and strategies to improve your local SEO and drive meaningful results.
Learn how to embed Google Business Profiles (GBPs) on your website, discover visual storytelling and get expert advice on how to use tools to simplify your keyword research and optimize your content for maximum impact.
If you want to be a part of our community sessions and get our "Agency In a Box" vault, you can join us here: https://theblueprint.training/
KEY NOTES:
00:00 - Embedding Google Business Profiles and Importance of Photos
01:47 - Keyword Research for Local SEO
04:00 - Client Reporting Tools
06:12 - Sales Process for Local SEO
09:16 - Link Building Strategies
10:32 - Paying for Verified Reviews
11:22 - SEO for Short-Term Rentals
12:16 - Advertising Strategies
13:03 - Managing Multiple GBP Listings
14:29 - Physical Office Requirement for Maps Pack
15:16 - Handling Competing Clients
16:42 - Keyword Universe Strategy
17:29 - Content Customization
18:14 - Physical Location Importance
18:56 - Link Building for Google Business Profiles
19:37 - Testing New City Listings
20:15 - Call Expectations from Local Searches
20:54 - Understanding Client Value
22:20 - Physical Presence for Local SEO
22:55 - SEO and Ads Pricing Structure
23:40 - Analytics Reporting for Clients
24:20 - Link Building in Competitive Markets
25:27 - Google Ads vs. Organic Results
26:10 - Convincing Clients Without Case Studies
26:55 - Offering Guarantees in Services
27:30 - Enhancing Brand Mentions
Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually.
This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques.
Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design.
If you would like to be a part of these expert interview sessions, join The Blueprint Community here: https://theblueprint.training/
KEY NOTES:
00:00 - Introduction to Chris Dreyer
05:33 - Pricing Strategies for Different Legal Areas
10:48 - Challenges in Different Law Practices
12:02 - Customizing Services for Client Needs
18:21 - Link Building Strategies in Competitive Markets
21:01 - Itemizing Costs for Clients
22:32 - Transitioning from B2B to Legal Clients
24:31 - Outsourcing Design and Development
35:46 - Value-Based Pricing Strategies
38:25 - Marketing Messaging Focus
42:10 - Pass Through Model Explanation
47:15 - Content Strategy and In-House Production
Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape.
He reveals how a niche focus, personal branding, and strategic content marketing have driven his agency's achievements. If you're starting your own agency, stick around until the end for Jason's valuable advice.
Would you like to be a part of these monthly expert interview sessions and get your questions answered by leading experts in the field?
▶️ Join us here: https://theblueprint.training/
KEY MOMENTS:
00:00 - Jason's agency evolution and revenue goals.
02:30 - Client acquisition strategy and the role of personal branding
12:54 - How to approach SEO, emphasizing niche focus and systemization
18:07 - Advices on starting an agency
24:24 - Testing different acquisition platforms, doubling down on expertise
35:18 - Systemization of migrating websites and rebuilding them
42:25 - Setting customer expectations
In this podcast episode, Ryan Stewart, a marketing systems guru, and Mike King, an award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI, discuss the impact of Google's AI Overview (SGA) on SEO and content publishing.
They explore the implications for SEO professionals and content creators, emphasizing the evolving nature of search results and user behavior.
The conversation covers concerns about SGA's accuracy, user adoption, and its potential to disincentivize content creation.
They also touch on the integration of voice search, the role of search as a branding channel, and the increasing capabilities of AI tools like ChatGPT.
The episode highlights the need for adaptation and a deeper understanding of evolving search dynamics.
KEY MOMENTS:
01:45 - Google's AI overview
06:38 - Content stealing and user experience
08:05 - How user behavior and search journeys may change with the introduction of SGA
15:35 - Fragmentation of search results due to personalized preferences
18:52 - Value of blog content and branding
28:52 - Understanding AI Overview and its impact on ranking criteria
36:10 - The future of voice search and user interaction
Mastering SEO can have a significant impact on the success of a business, and professionals can enhance their skills and value by understanding the hierarchy of SEO professionals. By staying up-to-date with industry blogs, experimenting with their own websites, and understanding other marketing channels, SEO professionals can add value to businesses through their work.
Experts in the field, such as Brendan Hufford and Ryan Stewart, encourage SEO professionals to focus on adding value and understanding the impact of their work on a business.
Check out the traffic projection tool here! https://trafficprojection.com/
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KEY MOMENTS
00:12 Why SEOs Are Bad Marketers
01:52 How to Level Up As An SEO
04:16 Execution Value
07:26 Providing Value to Clients
09:59 Email Marketing
10:40 Value of SEO
Learn how to enhance your SEO sales process with the ultimate sales tool in this video featuring Ryan Stewart and Brendan Hufford from The Blueprint Training. The Traffic Projection Tool helps you demonstrate the value of SEO to potential clients by projecting the traffic they can gain. This tool enables you to attract more leads, show the organic traffic potential, and pitch more leads in less time using our white-label tool. Don't miss out on this invaluable sales tool to improve your SEO sales game!
Check out the traffic projection tool here! https://trafficprojection.com/
KEY MOMENTS:
00:12 - Introduction On Game Changing Sales Tool for Agencies
01:46 - Building The Traffic Projection Tool
03:35 - The Traffic Projection Tool As A Sales Tool
Today's Agency Podcast episode no 13 delves into the benefits and challenges of creating a specialized agency.
Hosted by industry experts who have successfully specialized their own agencies, this podcast explores the reasons why specialization can be the ultimate strategy for agency growth and profitability.
Through real-life case studies and insightful conversations, you'll learn about the advantages of narrowing your agency's focus and strategies.
But, specialization also has its challenges. You'll hear from our experts Ryan Stewart and Brendan Hufford about how to overcome common hurdles.
Discover how specialization can take your agency to the next level.
Book your agency diagnostic call now!
https://theblueprint.training/get-sta...
KEY MOMENTS
00:00 - Intro
00:12 - Introduction To "Should Your Agency Niche Down?"
00:33 - Webris
07:46 - Sprint Model
18:30 - Discovery Calls
20:59 - Qualification Process
22:26 - Understanding the Language
23:56 - Traffic Analysis
You don’t need to have big following to have success. What you need it to take action and use the best, proven tactics for LinkedIn growth that Brendan shares in this episode.
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
We get more freedom in our life when we're able to cover more ground for our clients and hiring a sales person is a big step towards that. Get ready to take notes because Ryan explains it all.
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
Are you a serial entrepreneur or you are just distracted? Develop & create IP and find out with examples when is the right time to use SEO for your clients - only in this week’s episode with Ryan and Brendan.
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
In this week’s episode Ryan and Brendan are guiding us through the path of building an agency the right way and finding your ICP.
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
While everyone is looking for “new tricks and secrets” to shortcut their way of becoming a leader in their field, Ryan and Brendan are reminding us that being good at the basics and wisely choosing the people to work with is the way to build an empire.
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
Questioning the old educational system and the value of the collage today. How to approach 1:1 mentorships & achieve great success with a lot of self-awareness and a little bit of patience.
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
The importance of identifying your market positioning and productizing for the right audience - Ryan & Brendan are back to the question “Is SEO for everyone”?
Only on the Agency Podcast!
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
Building an agency is difficult. Not just professionally, but personally as well - it can take a massive toll on your physical and mental health and your relationships. Agency Podcast is a show discussing how to increase your revenue, but also increase your personal freedom. To build a long term sustainable client business, while also enjoying those moments in your life that you can't get back.
We like to think that the term "Agency" doesn't just apply to your business, but your life as well. We'll be diving deep into how to gain "Agency" over your entire life, as well as your business.
If you've ever felt like your business is creating more stress than income, join us for a weekly discussion about getting back your time, freedom and sanity while scaling well beyond 7 figures in revenue.
This is Agency Podcast.
On this week's episode of The Blueprint Training Network AGENCY, Brendan and Ryan are talking about The Infinite Newsletter Strategy for Agencies.
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
Join our Pro Slack community to network, ask questions and GROW your agency: https://theblueprint.training/slack-channel/
Are you creating content for your agency? No, not for your clients, for YOUR business. I didn't think so. This video breaks down a tried and true content strategy that is guaranteed to keep your pipeline full if you execute it.
0:00 - Intro
1:30 - Simplifying content
2:54 - Solve problems, make money
4:00 - The 5 pieces of content you MUST create
6:48 - Over the shoulder example 1
11:17 - Over the shoulder example 2 (SEO for doctors)
13:42 - Over the shoulder example 3 (SEO for Shopify stores)
16:50 - Over the shoulder example 4 (SEO for B2B SaaS)
18:22 - How to come up with content ideas
21:11 - Join our community for marketing Pros
Writing content for clients can be a nightmare.
Managing writers, back and forth edits, trying to match a client’s voice…It’s a ton of work.
When our agency started putting more emphasis on content briefs, the process improved dramatically. Not only did we have less headaches, but our impact on client’s traffic skyrocketed.
Instead of writing out the entire piece of content for clients, we started creating detailed content briefs and coaching a writer on how to create.
This has allowed our client’s to develop a true brand voice, with real authority and expertise.
This video breaks down 20 reasons why you need to productize your agency in order to survive past 2022.
Tune into our LIVE session on HOW to productize, here: https://youtu.be/ZL5-1yQkGUs
Read the full guide here: https://theblueprint.training/why-productize-agency/
Pricing your agency's services right is key to scaling with less friction. This video discusses 3 pricing models to leverage based on your agency's current revenue / growth trajectory.
Agency Consultant Brendan Hufford takes you through his method on how to get clients for your agency using organic social media content.
✔️ Agency lead generation with social media
✔️ How often to post on social media
✔️ Agency social media strategy (beginner)
✔️ 5-step social media strategy (advanced)
✔️ Agency social media funnel
✔️ Social media post swipe file
Find more agency resources: https://theblueprint.training
While our agency doesn't charge per hour, but we still use hours as the basis for how we price our services.
This video breaks down exactly how to figure out your agency's billable rate.
Want access to the spreadsheet in the video? It's for Blueprint members only. Find out how if you're a fit to join: https://theblueprint.training
I was joined by Cesar Kobo, the Director of Operations in our agency WEBRIS. He first presents to us eight different reasons for what potentially might be happening from an algorithm change, to how Google is ranking and indexing different properties or competitors.
Then, he goes into a little bit more technical analysis and a spreadsheet, where he pulls keyword ranking data from SEMrush and compares that period over a period to really understand what is happening with a website.