The Hero Shot: Recent Episodes
The Hero Shot Podcast
The Hero Shot is a new podcast brought to you by Butter, a creative agency based in LA. Host, Judson Morgan - Chief Creative Officer at Butter and CEO of an 8 figure eCom brand - specializes in brand storytelling through content on Amazon, Shopify, and beyond. Each episode, Judson sits down with gurus in the space to uncover the best strategies to tell the story of your brand that drives results. After spending 15 years making films in Hollywood and scaling his own brands Judson brings a unique perspective to the conversation. Join us and stay on the cutting edge.
Chelsea Cohen is Co-Founder of SoStocked, an agency that helps Amazon Brands navigate the challenges of inventory management. Chelsea comes from a prolific background in copywriting which has allowed her to bring a unique vision into listing copy and brand positioning on Amazon. This episode is all about copy. Be it for your product listing or positioning your brand as a whole, Judson and Chelsea discuss best practices for copywriting. They also touch on how to hook a customer in a competitive marketplace.
In this episode Judson and Brandon talk through some of the challenges that come with inventory management, and how to deal with those issues. They also discuss why people are the most important aspect of growing and scaling an Amazon brand, and why hiring the right people is key.
In this episode Judson and George discuss why creating quality content for your listings and building a brand on amazon is not a cost, but an investment. They also discuss the differing thought processes about A+ Content and the benefits of different approaches. Don't miss George's insight on the concept of Future Pacing with your content on Amazon.
*Today we bring you a conversation between Judson Morgan and Steven Pope. Judson is our chief creative officer at Butter and a serial entrepreneur building 8-figure brands in the e-commerce space. Steven Pope is a brand owner and the founder of My Amazon Guy, a full service agency growing and scaling over 160 Amazon brands every day.
In this episode Judson and Steven discuss the importance of discovering the hyper specific details of your target customer and how you can increase sales by marketing to them. They also talk through how market research and A/B testing removes opinion from the conversation and gives you objective insight into what pieces of content convert better.*
Today we bring you a conversation between Judson Morgan and Adam Heist. Judson is our chief creative officer at Butter and a serial entrepreneur building 8-figure brands in the e-commerce space. Adam Heist comes from a Fortune 300 background and now runs multiple 7-figure e-comm brands as well as a popular ecommerce youtube channel.
In this episode Judson and Adam discuss why brand storytelling and content creation are the two most critical pieces of the puzzle in the next era of Amazon. The conversation wraps up with powerful reasons why story should be your number one priority when building an amazon brand.
In this episode we bring you a conversation between Judson Morgan and Liran Hirschkorn. Judson is our chief creative officer at Butter and a serial entrepreneur building 8-figure brands in the e-commerce space, and Liran is CEO of Incrementum Digital, and widely followed as a thought leader and speaker on marketing and selling on Amazon. Today Judson and Liran discuss the importance of brand storytelling in the current Amazon space and how A/B testing can increase conversion on your listings.