The Fierce Social Podcast: Recent Episodes
Mandy Emerson
Have you ever felt like everyone else has somehow cracked the “Instagram code” while you’re still spinning your wheels? Well, I’m here to tell you there is no code! I’m Mandy Emerson, your Insta coach & bestie helping you scale your business using the good ol’ gram. Here on the Fierce Social Podcast we’re going to bust down myths, reduce the overwhelm & share tactical & tangible Instagram strategies for you to implement & grow your business. I believe there’s a seat at the table for everyone - so grab a chair sister!
Connect on IG: @themandyemerson @thefiercesocialsociety
https://www.themandyemerson.com/
I am so excited to have Shana Yurko on today’s episode! Shana is a boy mom, enneagram 3 libra, travel- and adventure-obsessed, eternal optimist and lover of stories (ask her husband about her latest book or Netflix obsession!). And as a Video Producer & Marketing Strategist for ambitious entrepreneurs who want to attract hot leads with video, she’s here to simplify posting videos that grow your business. Because, real talk, she 10X'd the traffic to her business in 2021 with her video content. And as a result, she doubled her monthly income with 1:1 clients and course sales in 2021 - and then again in 2022. She has helped 600+ busy entrepreneurs from all over the world uncover their secret standout superpower, and use it to get visible and grow their business with video. (All without sacrificing their latest Netflix obsession!)
In this episode, we cover:
- Youtube Shorts
- Recording vertical vs horizontal
- Youtube & Google search
Connect with Shana:
Instagram: @shanayurko
YouTube Channel: https://www.youtube.com/channel/UCtDAly_ZOwYoHmFJCvLkCqA?sub_confirmation=1
FREEBIE: 3 Types of YouTube Videos that Land Clients: https://drive.google.com/file/d/19-rXWZjQrd6dxzISue4LGvC-q1b7ZJUB/view?usp=share_link
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
I am so excited to have Tanessa Shears on today’s episode! Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols. She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years. Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success.
In this episode, we cover:
- Phases your brain goes through during sleep
- Getting enough dream sleep
- Lights that affect your brain and melatonin production
Connect with Tanessa:
instagram.com/tanessashears
tanessashears.com/biohacking (3 Biohacking Secrets to Optimize Your Sleep & Boost Your Energy)
tanessashears.com/podcast (Becoming Limitless Podcast)
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am so excited to have Kelli Jones on today’s episode! Kelli is a virtual lawyer for entrepreneurs and business owners, helping them own their brand with a trademark and legally protect it with contracts. Kelli has been practicing law for 8 years and her goal is to help make the legal side a little less boring and to encourage proactive legal protection to save time, money, and stress.
In this episode, we cover:
- When to consider a trademark [4:59]
- Trademarking your name [8:03]
- Contracts [11:37]
- Credibility [22:19]
Connect with Kelli: www.lawyerkelli.com/podcast www.instagram.com/lawyerkelli_ Click here for Free Resources + Current Offers!
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
Inbal Claudio is an entrepreneur, military spouse, and currently lives in Southern California with her husband and two little girls. As a candle maker turned tech founder, Inbal’s passion for empowering women entrepreneurs has led her to create Like Minded Collective, a social media platform for dreamers, creators and female founders. Her mission is to make sure every single female founder, no matter what stage of business they’re in, knows how incredible they are and has the support they need!
In this episode, we cover:
- Affordable connections [7:12]
- Candles to Tech [8:21]
- $25 to FREE [20:00]
Connect with Inbal:
https://www.likemindedcollective.com https://www.instagram.com/inbalclaudio
https://www.instagram.com/like.minded.collective/
https://www.linkedin.com/in/inbalclaudio/
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
I am so excited to have Christa Elza on today’s episode! Christa graduated with a Bachelors of Science in Nursing in 2000. She was immediately drawn to Emergency Medicine and was a trauma nurse for 8 years. She has since earned her Masters Degree in Nursing from Texas State University and is a board certified nurse practitioner in Family Practice Medicine. She was the sole practitioner in a clinic specializing in weight loss, hormone balance, and aesthetics. During this time she realized the tool box of what she could offer for health solutions was too limited for how she wanted to serve her patients. She wanted a better way to help her patients achieve lasting health results. With that vision in mind, Christa began her journey with the School of Applied Functional Medicine, learning the root cause approach to personalized healthcare.
In August of 2020, Christa launched her virtual health practice and is now able to provide help to clients around the country via webcam. As a functional-medicine expert, she specializes in clinically investigating underlying factors of fatigue, hormone balance, thyroid issues, digestive issues, and more. Christa uses breakthrough diagnostic testing that’s rarely done in conventional settings to uncover the hidden causes of why people feel the way they feel. From here, real healing is possible.
In her free time you can find Christa spending time with her husband of 16 years, Jon, their 3 boys, + her puppy, Sage. She is now living in the San Antonio, TX area and loves being outdoors, skiing, traveling, hanging out poolside, + spending time with friends.
In this episode, we cover:
- Functional Medicine [2:17]
- The phases we have [6:48]
- Understanding your cycle [9:04]
Connect with Christa: IG: @christaelza
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In this episode, I go back to the basics of what niche truly is and how it can assist in your business growth. I share three reasons why you ultimately want a niche and how when you are clear on your niche, it’s like a domino effect and everything falls into place.
In this episode, we cover:
- What is really comes down to [1:57]
- 3 reasons why you need a niche [2:13]
- What could hinder your grow [8:22]
- To help understanding niche [9:30]
- Your service/product isn’t for everyone [16:32]
Click here for Free Resources + Current Offers!
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am so excited to have Kristin Chadwick on today’s episode! Kristin Fields Chadwick, owner of Kristin Fields Chadwick, LLC., a podcast management and coaching company. Kristin manages and coaches powerhouse women all over the world by coming alongside and helping them launch, edit, and grow their podcasts. She is passionate about women knowing their voice matters and wants to empower others to create an impact in their businesses and personal lives.
Kristin is the host and creator of Wholistic Podcasting: Podcast Coaching for Female Entrepreneurs. And the host and creator of Wholistic Hearts: A Journey from the Head to the Heart. In this episode, we cover: * You need a podcast if you have an online business [ 10:07] * The most Google searched question [16:13]
https://mailchi.mp/e815915afbd0/start-with-why-pdf
This is a link to Kristin's free Start with Why guide to help new and current podcasters define their why behind starting and growing a podcast
Connect with Mandy:
Click here for Free Resources + Current Offers!
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In this episode, I share with you how I have been able to maximize the closing and conversion process with automation. I talk about the system I use and how you can use it too, to start converting in your sleep.
In this episode, we cover:
- One thing you’re going to want to implement asap [0:33]
- How I maximized conversion with a reel audio [4:33]
- The system for my automation set up [5:18]
ManyChat: https://manychat.pxf.io/mandyemerson
Click here for Free Resources + Current Offers!
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am so excited to have Sasha Willis on today’s episode! Sasha Willis is the boss lady behind Strategy By Sasha, host of the Strategy for Creatives: Business Minus the B* Podcast, co-host of the Swirl and Sip Podcast, and owner of the Boundless Audio Podcast Network. As a business strategist, podcaster, and multi-facet business owner, her goal is to empower all women business owners by strategizing and action planning to build and grow their brands without the stress. When she's not busy doing business things, you can find her spending time with her husband and 5-year old son.
In this episode, we cover:
- Marketing beyond social media [2:29]
- The buyer’s journey [9:36]
- Building traffic to the buyer’s journey [12:45]
- Most common strategy mistakes [20:00]
My Organized Business Checklist: https://view.flodesk.com/pages/614cc7fcbc3eea86ee42ed09
Instagram: @strategybysasha
FB group: facebook.com/groups/strategyforcreatives Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In this episode, I share with you the many ways that I am preparing for baby to come. It’s never too soon to start preparing for this type of life change when a business owner. I talk about how I’ve built a team to take care of tasks for me to free up time and how I’m batching content to post while away.
In this episode, we cover:
- Reducing Caffeine [0:33]
- How I’m preparing [2:46]
- Delegating to a team [6:42]
- Batching content [19:25]
Yū Beauty Collagen or MANDYE at checkout
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In this episode, I share the latest on Instagram’s Reels Bonuses going away and the announcement of the Meta subscription based accounts rolling out. I also talk about why I chose not to go big on TikTok and how to set yourself up for what may be coming.
In this episode, we cover:
- Reels bonuses [0:28]
- Meta subscription based accounts [6:57]
- TikTok on the chopping block [14:05]
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
I am so excited to have Tracy Pendergast on today’s episode! Tracy is a wife, mom and professional-actress-turned-small business owner. Two years ago, she reached an insane level of burnout with her brand and blog. She realized that no amount of money, numbers, or sales are enough to keep us in love with our “passions” unless we have the right support and community to keep us inspired, refreshed, and encouraged all the way. This prompted her to start Daisy Made: A community of makers, doers and learners to keep the spark of their craft alive and get rid of creative burnout.
In this episode, we cover:
- Key elements of a strong community [7:29]
- How to get your community engaging [10:30]
- What is a community voice? [19:31]
https://daisymade.com/
https://www.instagram.com/hellodaisymade/
https://daisymade.thrivecart.com/magnetic-makers-membership/
Anyone who signs up using promo code MANDY will get a free 30 min community building session with me.
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In this episode, I share a unique and effective way to connect with your ideal audience through your DMs. I talk about how to strategically message your newer followers and connect with them without using a cut/paste method or cold DM’ing.
In this episode, we cover:
- What is a Welcome DM [0:38]
- If you’re a service provider… [4:01]
- Who gets the Welcome DM [7:10]
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In this episode, I share a little about my upcoming 4 day workshop, Content That Converts Workshop, as well as clearing up some misconceptions on whether Instagram is going to be around much longer or not. I share with you the differences and similarities between two big key social media platforms and what the future holds for our beloved Instagram.
In this episode, we cover:
- The greatest business ideas come during this time [5:43]
- And the highest volume of users goes to… [7:30]
- These two platforms are similar yet not the same [8:37]
- What does Instagram’s future hold? [11:44]
Click here for Free Resources + Current Offers!
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
When doing a bit of market research, diving deeper into what my ideal client struggles with, I was surprised at what I found… Although it's become clear over the past year that one struggle my clients have is content strategy - specifically for their business. But what I also discovered was that my client also struggles with something foundational when it comes to content… content creation. I've crafted a BRAND NEW live workshop covering the basics of content creation that I know will relieve some of the overwhelm you may be having. Especially if you have a team that you're trying to delegate the task of content creation & social media management to. Click here to sign up for the workshop! Has the workshop already passed? Don't stress! I'll be hosting another workshop in May - click here to get on the waitlist. Check out more freebies & current available offers. Connect with me on socials: @themandyemerson @thefiercesocialsociety
I am so excited to have Judy Weber on today’s episode! She is a Business Coach & Scaling Strategist on a mission to normalize miraculous results for Christian women in business. Her extensive corporate experience (winning trials in the courtroom as an attorney and leading senior level management in the boardroom as a c-suite executive) is unparalleled in the business coaching & advisory marketplace. Her proprietary business growth & scaling methodologies have helped 100s of service-based business owners build lucrative businesses, with simplicity & joy. Judy is committed to helping 1000 women make their 1st $100K and 100 women scale toward 7 figures by 2025. Join us as we discuss believing in your success and understanding mindset.
In this episode, we cover:
- Only 10% of women reach this [1:50]
- What keeps them from reaching goals [2:33]
- Why proximity is important [8:07]
- Understanding your mindset [17:29]
Connect with Judy: IG: @judywebercoFB: @judyweberco
Looking to make your 1st $100K: buila100kbiz.com
Ready to scale well beyond 6 figures: bit.ly/beyond6figuresweek
Connect with Mandy:IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
Click here for Free Resources + Current Offers!
Connect on socials:
IG: @themandyemerson
IG: @thefiercesocialsociety
Click here for Free Resources + Current Offers!
Connect on socials:
IG: @themandyemerson
IG: @thefiercesocialsociety
Click here for Free Resources + Current Offers!
Connect on socials:
IG: @themandyemerson
IG: @thefiercesocialsociety
In this episode, I talk about some valuable advice I shared with a fellow entrepreneur recently that felt like many of us have before. She’s doing all the “right things”, yet not seeing the results you’d think. Listen in to learn the one thing in your content that you’re likely missing and the difference it can make when you have it.
In this episode, we cover:
- Are you falling into this trap? [7:26]
- The best social media strategy [9:44]
- This can make your feed look robotic [11:36]
- Implement what’s beneficial [17:38]
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Profile Audit: https://www.themandyemerson.com/profileaudit/ Content that Converts Program: https://view.flodesk.com/pages/63b840a029952085c6b11888?utm_source=stan-store-link&utm_medium=redirect&utm_campaign=storefront&referrer=https%3A%2F%2Fl.instagram.com%2F
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share with you the three seasons of a Business. I talk about each of the phases your business goes through and the importance of each of them. There will be times that your business may go back and forth between two phases, and I share with you why that might be.
In this episode, we cover:
- The growth phase [3:28]
- The sales phase [7:53]
- The maintenance phase [10:49]
- Examples of two different phases [13:22]
- New 12 Week Program [16:11]
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 Content that Converts Program: https://view.flodesk.com/pages/63b840a029952085c6b11888?utm_source=stan-store-link&utm_medium=redirect&utm_campaign=storefront&referrer=https%3A%2F%2Fl.instagram.com%2F
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In this episode I am answering some of the most popular questions I get asked about Instagram. Listen in on this recording from a recent IG live.
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 The Fierce Social Society Membership: https://thefiercesocialsociety.com
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In this week’s episode we’re having a good ol’ heart to heart chit chat about imposter syndrome & how it’s affecting your life & your business. 2023 is the year we leave that behind, we make big moves in our business & start making the income we’ve always dreamed of!
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 The Fierce Social Society Membership: https://thefiercesocialsociety.com
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
During a Hot Seat Coaching session with the members of the Fierce Social Society Membership, I received a question about how to create a schedule for the entrepreneur that wears all the hats & that will help avoid burnout. In this episode, I’m going to share everything I’ve learned first hand & what I’ve applied to my own schedule to create a calendar I LOVE to look at every week instead of dread!
In this episode, we cover:
- Finding the calendar that’s right for you
- What to schedule first
- Scheduling certain tasks together
- Setting boundaries
- Scheduling time off
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 The Fierce Social Society Membership: https://thefiercesocialsociety.com
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
Connect with Megan Sumrell - Time Management Expert:
IG: @megansumrell
Website: http://megansumrell.com
Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share about knowing your purpose and how to recognize the signs of being out of alignment. I talk about figuring out alignment and purpose, the three things to look for that points to being out of alignment, and knowing the difference between hitting the end or just being redirected to better.
In this episode, we cover:
- If you struggle with the word alignment [2:16]
- How to figure out alignment and purpose [5:00]
- 3 things to look for that points to being out of alignment [7:49]
- Knowing the difference between the end and just a redirection [9:00]
Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share with you the pros and cons of splitting up into two accounts and my overall opinion on it. I talk about how to determine if it’s truly the right step for you and how to approach it if starting new is your next move.
In this episode, we cover:
- My take on whether to start a new account or not [1:00]
- Why you might see some big influencers with two accounts [2:57]
- Why having one account could be best [4:38]
- What if your account is no longer in front of the right people [6:59]
- Strategy if starting a new account [11:53]
Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share with you the latest and greatest about hashtags and how they should be used. I talk about whether hashtags are dead or alive and if they are even relevant anymore. Listen in to find out how hashtags relate to your content and make sure your hashtag game is on point.
In this episode, we cover:
- How hashtags should be associated with your content [1:12]
- What the head of Instagram says about hashtags [2:26]
- The type of hashtags and how many you want to be using [3:08]
- What you should be focusing on [4:19]
Black Friday Bundle (w/ a free month of the weekly reel trend report): https://www.thefiercesocialsociety.com/offers/PMjLaF54/checkout
Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share with you what you should be posting on your feed and what you should post on your stories. I talk about why you’re getting the views but not the followers, how you can change that, and how to get people talking.
In this episode, we cover:
- Breaking down the different types of video on socials [0:34]
- Why it’s important that your reels are aligned with your ideal person [2:19]
- What I did on my socials to get my audience talking [4:18]
- What you should be putting in your stories [7:24]
- The monkey see monkey do concept [11:44]
Black Friday Bundle (w/ a free month of the weekly reel trend report): https://www.thefiercesocialsociety.com/offers/PMjLaF54/checkout
Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share why trending audio can help your content and how to use it in a way that best fits your business. I talk about the difference between the content and context of a reel, how to best use trending audio, and when the ideal time is to hop on a trend. In this episode, we cover: * Controversial opinions and strategies [0:42] * Difference between content and context of a reel [3:25] * Mistakes I see business owners making [3:39] * Why trending audio and how to utilize them [6:19] * When to hop on a trend [9:27]
Black Friday Bundle (w/ a free month of the weekly reel trend report): https://www.thefiercesocialsociety.com/offers/PMjLaF54/checkout
Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
In today’s episode, I share a much needed “stay calm” announcement and prepare my fellow female entrepreneurs for the upcoming and expected drop in engagement. I talk about why we see this lower engagement during this time, how to combat it, and keep showing up without burning out.
In this episode, we cover:
- Engagement will drop and what causes this every year [2:06]
- One sure way to stay connected with your audience [3:25]
- Creating a strategy specifically for Q4 [4:22]
- A way to stay consistent without burnout [6:58]
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share with you a little about the infamous Black Friday and my first experience participating in it. I share with you tips to determine if it’s a good option for your business to get in, steps to take to be successful, and some of my favorite tools to help you along the way.
In this episode, we cover:
- Is Black Friday a good option for your business?
- How to have more success with bringing in new customers at Black Friday
- Consider kicking the tiered offers to the curb this Black Friday
- Don’t be stressed and overwhelmed, set up for success
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
I am so excited to have Michelle Fernandez on today’s episode! She is a Facebook and Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. After pouring countless hours into mastering the art of paid advertising, she shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners. We talk about her journey, extensive knowledge of funnels, and how you can implement them. Michelle shares the type of specific funnels in a business and ways to use them to retain your customers.
In this episode, we cover:
- A start in network marketing [4:56]
- Different types of funnels [14:11]
- Funnels in brick and mortars [15:56]
- How to figure out a funnel if you don’t have a traditional landing page funnel [19:44]
- The art of retention with funnels [26:14]
Connect with Michelle:
@themichellefernandez
https://themichellefernandez.com
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share with you a little about my first business investment and how beneficial it was to my business journey. I talk about ways to invest back into your business, who to surround yourself with, and how to communicate with your friends and family in the corporate world despite their lack of understanding.
In this episode, we cover:
- My first business investment [1:20]
- Surrounding yourself with the right people [9:01]
- My two biggest income earning businesses [10:47]
- An opportunity to build confidence, community, and comradery [12:40]
- Treating your business like a business [16:32]
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share how you can discover your ideal client and why it’s important to your business’ success that you do. I talk about who your ideal client really is, how you should connect with them, and how to niche down to a specific audience to gain that like, know, and trust.
In this episode, we cover:
- Controversial opinions around your niche and ideal client [5:03]
- Who you should be talking to [5:38]
- How to gain the trust of your ideal client [8:16]
- How to speak to your ideal client [11:17]
- What it means to niche down to a specific ideal audience [15:43]
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
I am so excited to have Kelly Mosser on today’s episode! She is a business strategist with a decade of experience helping businesses make bank and change the world. She is also the host of a global top 2% podcast, The Aligned Success Show, and the creator of the Hell Yes Guest Method. We are talking about the strategy of getting on other people’s podcast to give you more exposure to your business, your brand, and your offers. Kelly shares with us how to diversify your organic content creation with Strategic Podcast Guesting, as well as how to batch a week's worth of Instagram content from one podcast interview.
In this episode, we cover:
- What people are noticing about podcast space [4:45]
- The true growth tool [6:53]
- What if you don’t have your own podcast [11:47]
- How to batch a week’s worth of content from a podcast interview [19:55]
- What you’re missing out on if you’re not podcast guesting [31:00]
Connect with Kelly:
IG: @kelly.mosser
Learn more about the Hell Yes Guest method here! https://work.kellymosser.com/course
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
In today’s episode, I share why Instagram cannot be your only marketing strategy. I talk about how you are limiting your exposure, how you can increase your reach, and a valuable asset you should have in your back pocket for when things go wrong with other platforms.
In this episode, we cover:
- Instagram isn’t out to get you [2:33]
- How you are greatly limiting your exposure to your business [4:55]
- If you’re educational based, other platforms you should be on [6:19]
- Our worst fear and how we overcome it [8:52]
- What Instagram has become [12:11]
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Social Media Marketing for the Busy Entrepreneur Workshop: https://www.thefiercesocialsociety.com/offers/pnxfWohE
Connect with Mandy:
IG: @themandyemerson
IG: @thefiercesocialsociety
Website: https://www.themandyemerson.com/
Sign up for the Social Media Marketing for the Busy Entrepreneur Workshop happening 9/27-9/29: https://www.thefiercesocialsociety.com/offers/pnxfWohE/checkout Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
We all know there are a ton of changes happening on Instagram and other social media platforms lately, and for many of us, it’s discouraging because we are seeing lower engagement. And with these changes, you may need to think you need to tweak your strategy, but I’m here to tell you that tricking the algorithm is not a thing. We don’t know which hacks will work and which ones won’t work, but I can tell you the one thing that will ALWAYS work, and that is making sure you are sticking to content that is packed with value on a consistent basis that is made for your ideal client. I’m sharing with you why these hacks don’t work, one of the hacks I tried that did a huge disservice for me, and why the most important thing you can do is focus on providing valuable content. In this episode, we cover: * Why you need to stop trying to hack the algorithm and start focusing on valuable content [1:39] * Engagement pods, and why they don’t work [6:02] * The one thing not enough people are talking about [11:30] * It’s time to start preparing and thinking about the holiday season coming up [14:24]
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am so excited to have Summer Alvarez on today’s episode. She is a reels marketing coach who grew her audience by 50,000 followers in just 9 months by creating reels. We are talking all about niching down and growing your audience with reels. Summer shares with us why it’s important to figure out your ideal client and how to reach them, as well as how reels can help grow your audience and the importance of automation for your business. In this episode, we cover: * How Summer got started with her business and her experience in direct sales before starting business coaching [3:11] * A bit on Summer’s educational and work background [8:01] * Being an introvert in the online space [14:02] * Identifying your niche and working towards building that audience [16:50] * The importance of focusing on serving your audience rather than the number of followers or views [23:13] * How Summer used reels to grow her audience by 50,000 followers in 9 months [27:35] * Summer’s strategy when it comes to reels [33:39] * The power of automation in your business [38:54]
Connect with Summer:
- Www.Instagram.Com/hey.summer.a
- https://keap.page/tqu117/ceo-society-course-free-14-day-trial.html
- https://keap.page/tqu117/rock-your-reels-batching-webinar.html
- https://keap.page/tqu117/nail-your-niche-webinar.html
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
Having structure and routine in our lives is definitely important, but I think as a society and a culture around powerhouse women CEOs and founders, we put such an emphasis on having the perfect morning routine. This emphasis on perfection and also this obligation to have a morning routine has personally felt quite cookie cutter, and a little bit toxic in a way. In today's episode, I share why I think morning routines are overrated -and you know what, I understand this is an unpopular opinion but I am definitely coming out and saying this! Like I said routine is important, but let’s be honest not all of us have time to stick to this perfect schedule that we see others doing online. I talk about why having a morning routine doesn’t always help your business, why sleep is super important and why you should find the routine that works best for you. In this episode, we cover: * You aren’t always going to have the perfect morning routine [1:23] * What my actual morning routine looks like in a week [4:02] * Why sleep is so important [10:31] * Explore what routine works for you not for others [15:56]
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
In today's episode, I share my own experience with having content go viral and why it isn’t as perfect as you may think it is. I talk about why going viral may do more harm than good, how viral content attracts the wrong audience, why too many new clients may actually slow down growth and how to be prepared for having content go viral. Going viral on social media is something we all aim for because after all, it’s the one thing that’s going to increase exposure to your business and make you successful right? Well, not exactly. Having a piece of content go viral is great but it's not everything it's cracked up to be. This topic is really important to cover because there is a difference between going viral and having a viral business, and social media can make it seem like having viral content is the best and only way to be successful. In this episode, we cover: * Does going viral actually help your business? [0:44] * Viral reels can bring in the wrong audience [3:15] * Drowning in new leads and not optimizing the ideal buyer's window [6:51] * Be prepared for viral-ity [10:16]
Grab the Weekly Reel Trend Report here
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
There are so many steps you have to accomplish as a business owner, that sometimes it can be hard to remember it all - especially when it comes to reaching out to clients. But did you know there’s one key step you’re missing out on what's actually making you lose potential profits? In today's episode, I share why failing to follow up with your clients essentially means leaving money on the table. I talk about why your audience needs the friendly reminder, capitalizing on the buying window, and ways to follow up with your client without feeling spammy. In this episode, we cover: * It’s imperative to follow up with your clients! [0:43] * Clients can use the friendly reminder [2:40] * Sync up your buying window with your warm lead window [5:01] * How you follow up is important [6:43] * When to move on [10:45]
25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I think being able to know how to show up when things get tough is a really important thing to have in our tool belt. I know how hard it can be to show up on socials or in your business when you just don't feel like it or you're in a creative rut, or you're going through things in your personal life. I’ve been there girl and everything you are feeling is totally valid. In today's episode, I share my secrets on how to show up when you really don’t feel like it. I talk about batching and pre-planning content, why you have to treat your business like a business, taking time off to rest and restore your mindset, In this episode, we cover: * It’s totally normal that you don’t want to show up [1:28] * Show up for your business consistently [5:06] * How to combat stories and batch content [6:52] * Take some time off [10:52]
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
What if I told you that you could go on vacation and still post on social media without needing to be on your phone 24/7? In today's episode, I am going to let you in on my little secret of how I was able to sneak away to Florida, and no one was the wiser. While I was away, I was still posting on social media, I was still “showing up” in my stories, and I was still able to have a really great week-long vacation with my family without stopping my social media posting flow. I share tips behind automating posts, repurposing content, and why I did not post live while on vacation. In this episode, we cover: * Planning out your content and automating posts [2:45] * Stories can be tricky to plan out [4:48] * How I planned my stories [6:59] * Why I didn’t post live [8:15]
Plan a month webinar waitlist: https://view.flodesk.com/pages/62bf03329b2a0dd45de3f9e7
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I feel like this episode is so needed! Currently, I am going through an exciting but slightly intimidating pivot and it’s dawned on me that now more than ever, do I really need to have a conversation with myself about mindset. In this episode, I talk about why mindset is more than just telling yourself you are good enough and worthy. You have the ability to harness the power of your mind and turn it into actionable steps! I share the importance of combining action with your mindset shift, why we are programmed to protect ourselves but this can be limiting, and surrounding yourself with people who will uplift you and not limit you. In this episode, we cover: * Mindset is more than telling yourself you’re worthy [0:59] * Applying an action mindset to your business [4:06] * Our minds are programmed to protect ourselves [7:09] * Surround yourself with the right people who will fuel your dream life [11:13] * Making the right decisions, delegating tasks and being focused [13:49]
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
In this episode, I want to quickly talk about how to use Instagram’s latest feature - the pin button! Pinning content isn’t new on other social media apps (YouTube, Twitter), and we’ve seen Instagram already roll this feature out for comments, but this latest installment takes things to a whole new level. I share what the feature is all about and how you can best use it to maximize engagement with your audience! In this episode, we cover: * What is the Pin feature and why it’s important to use new features [0:16] * How to properly use the Pin feature [1:07] * Sharing freebies and posting reels [2:37] * Pinning a high performing reels or evergreen content [4:44] * Time-sensitive content [6:20]
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am so excited for this episode because I am talking all about IPAs, and no it’s not those frothy little hops - it’s actually your Income Producing Activities. In this episode, I explain what IPAs are, what types of IPAs you can do within and outside of social media, and how to really maximize your time and connection on Instagram. In this episode, we cover: * What is an IPA [0:36] * These are the IPAs you need to be doing [2:30] * Following up with warm leads [5:20] * Good ol’ fashioned networking [8:03] * Daily IPA-related things you can do on Instagram [9:22]
Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am so excited for this episode because I am talking to an amazing woman who knows a thing or two about the importance of confidence. In fact, she’s such an expert she co-hosts a podcast on all things confidence! In this episode I talk to Whitney Abraham, co-host of Capture Your Confidence podcast, an entrepreneur and business strategist who teaches female business owners how to market, sell and scale their online businesses. During our conversation, Whitney shares her expertise on all things online business. She talks about the importance of cultivating your confidence, bad behavior you need to change, and the fundamentals of a confidence practice. In this episode, we cover: * Whitney shares more about her journey and overcoming imposter syndrome [0:54] * Daily practices to strengthen your confidence [5:33] * Red flag behavior you need to adjust [7:23] * Whitney’s favorite journal prompts [10:40] * Magnetize Your Membership [12:12] * The fundamentals of your confidence practice [14:31]
Connect with Whitney: Instagram:https://www.instagram.com/whitneyabraham/ Website: https://www.whitneyabraham.com/ Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
This is a common mistake that I see a lot of new business owners make, and I myself had made this mistake when I was first getting started. As I was trying to learn how to grow my account, how to create a community, and how to increase my sales, I fell for this super common trap of copy and pasting what works for other people in my niche. In this episode, I explain why the copy-paste method is actually counterproductive. I discuss the importance of community building amongst your audience, position yourself as the problem solver, and why you should really get to know your people! In this episode, we cover: * Join my workshop [1:22] * This is a common mistake [3:29] * The goal is to grow your audience and create a community[5:19] * When your audience feels supported they will support you in turn [10:13] * Solve their problems! [13:34] * Serve your people well for 90 straight days [16:36]
Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am so excited for today’s episode where my guest and I get to answer all your questions related to social media. Anneke Odendaal is a marketing expert and founder of Pink Sparrow Social, a company dedicate to helping small businesses grow their audience and reach with reels. During our conversation, Anneke shares how she was able to find a niche in helping businesses grow their audience with video content, how she managed to find her ideal client in the midst of a pandemic, and how to set yourself up for success by timing your schedule to your own menstrual cycles. In this episode, we cover: * Anneke shares more about herself and her experience with small businesses [1:56] * Finding your ideal client with reels [6:45] * Engagement and branding are more than just writing comments [12:46] * Batching content [18:46] * How to set yourself up for success by scheduling time [22:15] * Not working during the luteal phase of your period [27:33] * How Anneke pivoted her business and the future of Pink Sparrow Social [32:50] * Helping women find their fears [38:58] * Anneke shares the most rewarding experience of her life [40:45]
Connect with Anneka:
Instagram:https://www.instagram.com/pinksparrowsocial/ Website: https://www.pinksparrowsocial.com.au/ Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am thrilled you are listening to today's episode, because I am talking to my friend Juan. Juan is a super creative and amazing person who is also an expert at Instagram and creating reels! As a former marketing expert, he transitioned into social media management for many companies until finding his space in freelancing for different accounts and agencies across the world. During our conversation, Juan shares how he made the leap from the corporate world to freelancing, why starting from scratch can be scary but totally possible, and how social media strategies differ from region to region and audience to audience. In this episode, we cover: * Juan shares more about himself [2:06] * Overcoming the fear of starting from scratch [7:37] * Acing the formula for reels and getting over being camera shy [10:24] * Dealing with constant algorithm changes [13:53] * Do social media strategies vary when you work with international audiences? [19:14] * The trend report [22:03]
Connect with Juan: https://www.igcreatoracademy.com/ica-reels-challenge Connect with Mandy on IG: @themandyemerson @thefiercesocialsociety Website: https://www.themandyemerson.com/
I am thrilled you are listening to today's episode, because you have either done this and have been really frustrated at the end of it, or you're considering it and feeling overwhelmed, or maybe you've never even heard of anybody doing this and you're currently thinking “are you serious, people are actually doing this?” The answer is yes! There are (maybe crazy) people out there, like me, who are doing this, and you’re probably thinking how is this even possible and does it even help? In today’s episode I am covering everything you need to know about the 30 in 30 days reels challenge. I share what the purpose of this challenge is, why quality content matters, how this challenge could be damaging to your social media strategy and how to actually do the challenge properly if you want to do it! In this episode, we cover: * What is the 30 in 30 days reel? [1:16] * Quantity versus quality and purposely created content [4:36] * How to do the challenge properly [7:19] * Niche down your content! [10:31] * Determine your objective and remember the customer journey [14:11]
Connect with Mandy on IG: @themandyemerson @thefiercesocialsociety Website: https://www.themandyemerson.com/
Today I am chatting with Emily Cincotta. She is the creative entrepreneur behind the brand @itsemilycincotta (formerly, @thelaunchbabe) She helps online coaches and service providers clarify their mission, grow their brand platform, and launch their services using marketing strategies that are rooted in service. Emily believes that the most effective marketing strategies are those that seek to change the lives of the end consumer - even before a purchase is made. Connect with Emily:
IG: @itsemilycincotta Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
Did you know the average millionaire has seven streams of income? It’s wild because I think most of us think that the road to becoming a millionaire involves putting your eggs in one basket. The reality is that you need to diversify the ways you’re getting profit and that’s by ensuring you have multiple sources of income. I am so passionate about this topic that I could talk about it for days, but I am going to keep in short and sweet in this episode! I cover 4 streams of passive income, how to get into it and what some of the challenges can be! In this episode, we cover: * Affiliate and brand partnerships as passive income [1:04] * Leveraging products to sell on social media and Etsy [4:41] * Instagram coaching journey and network marketing [8:39] * How selling your own product yields a higher profit margin [12:27] * My personal experience in network marketing [16:03] * Where I make most of my income [22:33]
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
You’ve probably heard by now that one way to ensure you’re targeting the right people and finding an audience who resonates with your message or product is by niching down. In today’s episode, I share how you can find your niche. I talk about why you need to narrow down what you’re talking about to avoid burnout, my own experience niching and why presentation matters. This episode is definitely helpful for those who feel totally stuck! In this episode, we cover: * My experience with niches [0:32] * How to find your niche [4:40] * Examples of narrowing down your niche[8:40] * Focus on one thing not many things [15:24] * Present yourself in the most effective way possible [17:34] * Word of mouth is crucial [18:50]
Grab my Niche 101 mini-course for $27: thefiercesocialsociety.com/offers/F4jxkfMu/checkout
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
In today’s episode, I am hosting a Q&A on Instagram and answering all your questions about Instagram, social media and building a brand online. I share tips for more story views, how to narrow down who you should serve and the latest with IG prioritizing orginal content. In this episode, we cover: * Narrowing down who you want to serve [5:41] * Best app for scheduling posts [11:00] * Are non-engaging followers bad for you? [12:10] * New update on ranking and using audio for reels [16:50] * Creating original content [19:49] * What does original content mean? [24:01] * The pros and cons of creating new audio [25:35] * Tips for more story views [31:05]
Grab my Niche 101 course for $27: thefiercesocialsociety.com/offers/F4jxkfMu/checkout
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
I am so excited for this episode because it is going to change the way you approach your posting, creating and brainstorming strategy for content! In today’s episode, I am talking about Instagram's latest update to reels. We all know Instagram is moving down a video-focused content platform much like its other competitors out there. So what does this mean for your business and strategy? Well, I share everything you need to know about original content reels, why original content will now rank higher on the algorithm, and the best tips to create your own content! In this episode, we cover: * Instagram’s new shift in reels [1:03] * The new ranking system for original content [4:04] * Trends are always changing, you don’t have to always adopt them [7:33] * The best tips for creating original video content [9:44] * Creating your own original audio [12:54] * How to tap into your social media creative side as an entrepreneur [16:07]
Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
In today’s episode, I am talking to Julie Ball, the founder of Sparkle, Hustle, Grow, a company dedicated to providing subscription boxes to entrepreneurial women! During our conversation, Julie talks about the power of community and the desire to start a subscription box. She shares her own journey of self-teaching and reaching out to experts for help and why multiple income streams are important. In this episode, we cover: * Julie shares the journey to starting Sparkle, Hustle, Grow [2:34] * What is Sparkle, Hustle and Grow? [6:09] * Self-teaching and pivoting for entrepreneurs [11:26] * Julie shares how her family supports her [16:36] * Transparency and sharing stories about your business with family and friends [22:47] * Julie shares the importance of multiple streams of income [28:31]
Connect with Julie: Instagram:https://www.instagram.com/sparklehustlegrow/ Website: https://www.sparklehustlegrow.com/ https://www.subscriptionboxbootcamp.com/?r_done=1 Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
In today’s episode, I am talking to Bret Shuford, a former performing arts actor turned mentor and Instagram coach. During our conversation. Brett shares what sparked his passion to be a Broadway performing arts actor and how he made the transition to working in social media. He talks about his own sobriety journey, the desire to be of service to others, and why life’s journey doesn’t have to be black and white. In this episode, we cover: * Brett shares how he became a mentor and Instagram coach [2:13] * Investing in service to others and overcoming imposter syndrome [16:01] * Transitioning into a new passion [23:46] * Always be curious [31:17] * Creative visibility mentorship program [38:33]
Connect with Bret: https://www.instagram.com/bretshuford/ https://www.instagram.com/broadwayhusbands/ https://www.bretshuford.com/imposter-to-influencer-map Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
I'm sure one time or another you have encountered a troll - it’s inevitable in this day and age, and sadly they don’t just live under the bridge. Nothing is more defeating than opening your Instagram app, and seeing your notifications pop for a piece of content you worked so hard on only to see a nasty, ugly comment from a troll. In today’s episode, I am talking about the dreaded trolls we face on social media and how to deal with them. I cover two approaches to treating trolls in your comment section, potentially calling them out in a private DM, my own experience with conflict and why hurt people hurt people. In this episode, we cover: * Dealing with trolls [1:20] * Free engagement vs. calling them out [3:48] * My experience with mean girls [6:42] * Visualization exercise [9:39] * Trolls waste their own energy on hating you [14:39]
Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
Today’s episode is inspired by a conversation that my exec assistant and I were having about relationships, and more specifically about the friendships and relationships that you have, not just personally, but also in your business life as well. Relationships matter, and oftentimes this also comes with the people in your circle giving you advice. Now here’s the real kicker, not all advice is good advice and even advice that comes from a place of love might not actually help you in the long run. During this episode, I talk about the importance of having a good business coach. I speak on choosing a mentor that you feel comfortable around, seeking advice from experts, and why you should be mindful of who you let into your circle. In this episode, we cover: * Not all advice is good advice [0:19] * Seek a mentor who you actually feel comfortable with [5:48] * Seek advice from someone with direct experience [7:32] * Can you vet your mentor through past clients [10:11] * You should feel uplifted after a coaching session [14:30] * My experience with relationships that did not serve me [16:01]
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
Today’s episode is a fun Q&A where I am answering all of your burning questions about social media. I talk about Instagram’s new moderator feature, finding your niche and building trust via an Instagram strategy, reels and original audio, the new practice mode for IG live, and the importance of connecting with people and building relationships. In this episode, we cover: * What’s a moderator[1:43] * The most important thing to know about an IG strategy [6:00] * Using your own audio vs. trending audio [10:15] * My favourite scheduling app [13:24] * Tips for acing your next live[15:50] * Do strategies differ if you’re a biz or a content creator? [20:12] * The purpose of stories and IG Lives [23:26]
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
What’s the most important part of your Instagram profile that is often overlooked? If you said bio, you’re absolutely right. But even though we know it’s important I think many of us often underestimate just how important and valuable a good bio is. In today’s episode, I am talking about your Instagram profile bio. You will not believe how many times I get asked about this, so I figured I would make a really quick and easy to implement podcast episode about some of the key things that you need to have in your profile bio so that when new eyeballs see it for the first time, it’s very clear about what you do and how you help them! In this episode, we cover: * Your mission + I help statement [1:16] * Don't be vague [3:40] * Add a qualifier if you can [7:13] * Call to action [10:51] * Some more bonus tips [12:41]
Book Your Profile Audit: https://www.themandyemerson.com/profileaudit/ Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
You know how a woman’s handbag is filled with all our secrets and also all the important things we need? Well, it also lacks a lot of things like enough pockets and a purpose-built design, and if we want something functional we have to sacrifice fashion! Thankfully my latest guest has taken care of all of that and she’s an amazing boss babe! In today’s episode, I am talking to Megan Larsen Tellez, CEO and designer behind Glass Ladder & Co, a company creating beautiful purpose-built handbags. Megan started off working corporate in the fashion and financial industry before finding her passion in marketing and entrepreneurship. During our conversation, Megan shares z. She talks about sexism in the financial and corporate world, why she values building a brand focused on growing a community of fierce strong women, how her own experience at Michael Kors helped her find the biggest pain points for handbags and growing a business from scratch. In this episode, we cover: * Megan shares more about her journey from the corporate world to building her own business and creating a product that addressed her own pain points [2:22] * The big “aha” moment Megan had when it came to creating the handbags [7:43] * Why the name Glass Ladder and Co is a proverbial knock at the glass ceiling [12:25] * Growing your own business from scratch [17:40] * Using social media to promote products and services [25:09] * The future of Glass Ladder and Co [32:24] * The biggest takeaway Megan has learned since being a business owner [39:06]
VIP Waitlist is now open for Megan's next restock happening on Friday, March 25th: https://glassladderco.com/pages/restock22-subscribe-page
- Website: www.glassladderco.com
- Glass Ladder & Co. Instagram: https://www.instagram.com/glassladder
- Megan's Instagram: https://www.instagram.com/megansladder/
- Megan's TikTok: https://www.tiktok.com/@megansladder?lang=en
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
Something that I get asked often is what we’re supposed to do when big world events happen. How can you navigate advocating for things that you believe in while promoting your business and service because some people can view it as being selfish or arrogant? I've been having some conversations with my social media friends and my entrepreneurial friends about how to navigate this because it really is tricky. In my opinion,I think there is a fine line you can follow during these challenging times and I hope this short podcast sheds some light and helps you decide what to do. In this episode, we cover: * There’s no task too small to make a difference [1:44] * Dealing with trolls is just part of the equation but it doesn’t mean anything [5:57] * You can raise awareness for the things you believe in while running your business [8:54] * Step into your purpose every single day [11:04]
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
It can be hard to stand out in a competitive digital landscape these days. You might think its easier to just follow what everybody else is doing but in reality that will not help you at all. The best thing to do, as cliche as it sounds, is be yourself. When you’re aware of what you have to offer and who you’re offering to, that’s where you begin to build that confidence and clarity! In today’s episode, I talk to Molly Trotter Gomez, founder of Dream Factor Co, where she helps coaches and consultants get clarity on their offer, messaging, and how to be more visible in a noisy world. Molly got her start as a news anchor and reporter for CBS affiliate stations in Oregon and Washington State but made the switch to being an entrepreneur so that she could help and inspire others. During our conversation Molly talks about why she is so passionate about building clarity and confidence. She explains the power of owning your authentic voice when it comes to branding, rebounding after losing her dream job as a news anchor and how to bring your confidence on camera In this episode, we cover: * Molly shares how she got her start and why she became an entrepreneur [1:03] * How to avoid the copy and paste trap and be your most authentic self [6:16] * Dealing with disappointment and “failed” dreams [14:01] * Bringing your confidence on camera [18:56] * Tips for camera confidence [24:19] * How being a Christ-centered entrepreneur has transformed Molly’s life [31:27] * Advice Molly would give to her younger self [37:05]
Connect with Molly: Instagram: https://www.instagram.com/molly_trotter/ https://www.instagram.com/girlpoweralliance/ Join Molly's Christian Women in Business Community - https://www.facebook.com/groups/girlpoweralliancemembers Join Mandy's Instagram Strategies for the Busy Entrepreneur 4 day challenge: https://www.thefiercesocialsociety.com/offers/zabsFGMA Fierce Social Society Membership: https://www.thefiercesocialsociety.com/offers/LMFcMs3w Anneke's post about menstrual cycle: https://www.instagram.com/p/B4_k2L1HTRV/ Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
We’ve heard it before, and ever since the pandemic started, it seems like we’re on the verge of a new pandemic based entirely on burnout! You're either feeling this way at this moment or you're headed in this direction, but let me tell you, I know exactly how you feel. Burnout happens to everybody, and as entrepreneurs we go through different stages of burnout and overwhelm, with many of us just wanting to walk away from it all. I hear you. Your feelings are totally valid, but I also want to tell you that I am here for, and I want to help you get back up again and avoid another trip down burnout lane. In today’s episode, I talk about burnout, and how you can avoid it. I share why it’s so easy for entrepreneurs to succumb to burnout, why you need to refresh you mindset, why social media won’t help you with your burnout and some things I do that help me avoid burnout! In this episode, we cover: * How do you get to this place of burnout [2:02] * You need to banish the doubt [4:34] * How to deal with burnout and social media [6:40] * How to avoid burnout all together [10:02]
Link for 4 day challenge: https://www.thefiercesocialsociety.com/offers/zabsFGMA Fierce Social Society Membership: https://www.thefiercesocialsociety.com/offers/LMFcMs3w Anneke's post about menstrual cycle: https://www.instagram.com/p/B4_k2L1HTRV/ Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety Website: https://www.themandyemerson.com/
Content creation is the foundation of all modern digital marketing efforts, and in today’s day and age it is the number one go to strategy for many companies. Today, collaborations between businesses and influencers are common, but how do you go about positioning yourself to be the one to promote high-value content? In today’s episode, I talk to Harley Jordan, a science major turned full time content creator. She is a SoCal-based content creator coach and social media strategist who jumped into this world right after COVID lockdowns, leaving behind her former world of business operations. During our conversation, Harleyy speaks on making the switch to being a full time content creator. She explains why a monetization game plan matters, the real costs behind influencer marketing, and when you should start asking for promoted content. In this episode, we cover: * Making the switch to full time content creation [1:06] * How lockdown opened a new world of social media for Harleyy [5:55] * Authentic social media influencers [13:08] * How to actually monetize your content [17:29] * Harleyy shares how she learned to monetize and manage paid content [25:27] * Content marketing vs promotion [31:07]
Connect with Harley: IG: @harleyyjordann Website: millennialescape.com
Today’s special episode is inspired by an Instagram request! You know me, I am always here to help you ladies level up your social media game when it comes to growing your business and creating content. However, I haven’t always had the chance to share how I got to where I am today! In today’s episode, I talk about my entrepreneurial journey. I speak on how I went from performing on cruise ships (yes I know!) to launching my own social media consulting business, how I taught myself social media strategy, and why you should never wait till you’re “ready” to do anything! In this episode, we cover: * Self taught social media strategy [3:54] * My professional experiences with social media 8:40] * Teach while you learn and vice versa[15:44] * Come from a place of service not a place of demand [18:00]
Connect with Mandy:
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety
Facebook group: https://www.facebook.com/groups/thefiercesocialsociety
Website: https://www.themandyemerson.com/
The Fierce Social Society membership is open for enrollment! Grab your spot now: http://www.themandyemerson.com/fss-enrollment/
So you’ve got the content creation part handled but now comes the trickier stuff. How to actually grow and monetize your social media? It’s no secret that you can do what you love and get paid to do it, but what steps do you need to take to start earning? In today’s episode, I talk to Jordynn Nicholson, a social media expert teaching people how to grow on social platforms, how to create content and how to brand themselves on Instagram. More recently Jordynn is teaching people how to be an influencer and how to stay in alignment with their purpose while being an influencer. During our conversation, Jordynn covers some pretty important concepts when it comes to growing and earning on social media. She shares ways to get paid and monetize your socials, the best way to pitch for sponsorship and how to choose brands you align with. In this episode, we cover: * How to get paid on social media [1:30] * Things you need to cover when you’re sending a pitch [6:22] * Price transparency and choosing brands you align with[14:22] * Can abundance and wealth align with Christian values? [21:56]
Connect with Jordynn:
- Freebie: https://view.flodesk.com/pages/6148a96d337f1c2aacf5221d
- Freebie: https://view.flodesk.com/pages/5f5965503c1f0769fc93c104
- Freebie: https://view.flodesk.com/pages/5ec22e4c434b1b002690499b
- Freebie: https://view.flodesk.com/pages/5f0923746553220026a2cb1d
- Reels Masterclass: https://jordynnnicholson.com/reels101masterclass
- Presets: https://jordynnnicholson.com/presets
It’s all about creating content! This is something you hear all the time, so much so that it’s even in the job title of being a content creator. You constantly have to create new content right? Wrong. Content is important but you’re not a machine that needs to propel new content out every single time. Instead, we’re seeing a shift in repurposing content for different channels rather than having to come up with brand new ideas each and every time you post. In today’s episode, I talk to Michelle Lange, the owner of a small social media management boutique agency in London, Ontario. Michelle primarily helps small businesses, and service-based businesses manage their content online through strategy and making sure that their content is reaching their ideal audience, and connecting with their current audience. During our conversation, Michelle talks about repurposing content. She shares how she repurposes content, creating content with a purpose rather than coming up with new pieces each time you post, forming content based on your anchor post, and what metrics to watch out for. In this episode, we cover: * Why you need to repurpose content [1:35] * How Michelle repurposes content [7:05] * Creating easy to digest content, why anchor themes matter, and the power of carousel posts[13:52] * Why impressions matter more than reach and other important metrics [21:31] * It’s okay to repeat yourself, here’s why [26:14]
Connect with Michelle: Freebie: Ultimate Guide to Create Endless Content Instagram: https://www.instagram.com/michellelangeinc/ TikTok: https://www.tiktok.com/@michellelangeinc?lang=en https://www.tiktok.com/@over40winos?lang=en Connect with Mandy:
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety
Facebook group: https://www.facebook.com/groups/thefiercesocialsociety
Website: https://www.themandyemerson.com/
The Fierce Social Society membership is open for enrollment! Grab your spot now: http://www.themandyemerson.com/fss-enrollment/
The start of the pandemic saw many changes, including, surprisingly, a great exodus of employees from corporate America. Dubbed the “Great Resignation” thousands of adults have left their corporate careers to freelance or build their own business. In today’s episode, I talk to Ava Beilke, a social media coach and self-love advocate with 10 years of corporate social media marketing experience. In 2020, she had her own little “great resignation” and took the leap to start her own coaching business. During our conversation, Ava talks about the idea of the great resignation. She shares her own experience ending a 10 year career in the corporate world and some thoughts on why flexibility and freedom matter to many in the workforce and the importance of building a personal brand. In this episode, we cover: * Ava shares more about herself and her experience with resigning from the corporate world [0:47] * What exactly is the great resignation and what is going on? [3:52] * Why increasing your quality of life now matters [6:52] * Building a personal brand on social media to help you with your career [9:59] * Ava explains what social media wellness means to her [14:45] * Creating a healthier space online [20:23] * Remember it is a marathon not a sprint [27:56]
Connect with Ava:
Instagram: https://www.instagram.com/avabeilke
TikTok: https://www.tiktok.com/@avabeilke
Twitter: https://twitter.com/AvaBeilke
Freebies:
Download the Bio Builder Guide, a free 11-page workbook to learn the three-step process to writing a better social media bio that connects you to your ideal followers: https://www.avabeilke.com/biobuilder
Offers:
Subscribe to weekly social media newsletter to receive a special offer for $33 off enrollment for the Heart-Centered Social Media Workshop on-demand: https://www.avabeilke.com/
Connect with Mandy:
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety
Facebook group: https://www.facebook.com/groups/thefiercesocialsociety
Website: https://www.themandyemerson.com/
The Fierce Social Society membership is open for enrollment! Grab your spot now: http://www.themandyemerson.com/fss-enrollment/
It’s 2022 and it’s another year to feel brand new, but how do you exactly go about planning and setting goals for the New Year? In today’s episode, I talk about one of my favorite topics ever - goal setting! And in this episode, I want to help you set goals and provide you a plan on how to achieve every single thing on your list. I talk about key ways you can sort your goals out and the steps you need to take to achieve them. In this episode, we cover: * Why I love to set goals [1:02] * Things that prevent you from achieving your goals [4:32] * The 5 different categories of goals [7:36] * Don’t have general goals, they need to be specific! [9:19] * My goals for 2022 [13:27]
Links: Membership Enrollment: https://www.fiercesocialsociety.com/store Canva template: (https://www.canva.com/design/DAE0QAya9Dc/PzMwOcnJF0chcr40nBoeKg/view?utm_content=DAE0QAya9Dc&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview) Facebook group: https://www.facebook.com/groups/thefiercesocialsociety
I am gearing today's conversation towards what we should be doing differently this coming New Year especially since Instagram has done like 7 different makeovers in the last year. I love setting goals, I love setting resolutions and I am that person that actually writes down all my goals and figures out a way to achieve them. This mindset allowed me to do so much Iast year because I was very intentional about my goals In today’s episode, I’m doing another Q&A where I talk about ways to help you get started for the new year. During the next 40 minutes I cover why you need to plan out your content in advance, what I personally use to organize my content, dealing with glitches with reels, and why it is okay to want to take a social media break! In this episode, we cover: * Be intentional about goal setting and how you can apply this mindset to content [2:01] * How I plan and organize my content [7:27] * The zero views reels glitch [11:19] * Getting comfortable in front of the camera [15:53] * Taking a social media break [18:26] * The best tools to make you an expert with Instagram and how to grow your audience organically [24:42] * Low attention spans and giving what your audience wants [32:55]
The Fierce Social Society membership is open for enrollment! Grab your spot now: http://www.themandyemerson.com/fss-enrollment/
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
TikTok is exploding with content every single day, and we are not seeing a shift in businesses and companies expanding their social media presence by joining the platform. TikTok is no longer just a space for influencers, dancers, and comedy sketches. Our guest shares why TikTok provides companies with a unique opportunity to grow and expand their clientele. In today’s episode, I’m talking to the Tik Tok queen Samantha, owner of the TikTok Coach where she helps businesses market themselves on TikTok, raise brand awareness, and funnel sales. During our conversation, Samantha shares her thoughts on Instagram versus TikTok. She explains why video content matters, and why she prefers the metrics of TikTok over Instagram. We also answer your questions in this episode, revealing how TikTok’s algorithm differs from Instagram and how to have TikTok provide content that caters to your interest on your FYP. In this episode, we cover: * Samantha shares more about her work and her business [3:52] * Why video content matters the most and how Instagram is adapting to this new trend [6:17] * Why Samantha prefers TikTok [10:31] * Is the TikTok algorithm similar to Instagram? [14:49] * How to customize your For You Page on TikTok [19:36] * Is it harder to grow your audience on TikTok, and what is the best way to do it? [22:33] * Samantha explains when and where you should repurpose content and when it’s time to start over [28:49] * How often should you be posting on TikTok and Instagram? [34:28] * These are the hot tips for TikTok you need to implement now! [42:47]
Connect with Samantha:
TikTok: https://www.tiktok.com/@thetiktokcoachsamv?lang=en
Instagram: https://www.instagram.com/thetiktokcoach/
Facebook Group: https://www.facebook.com/groups/tiktokentrepreneurs
Pinterest: https://www.pinterest.ca/thetiktokcoach/
LinkedIn: https://www.linkedin.com/in/samantha-vlasceanu/
Connect with Mandy on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
The Fierce Social Society membership is open for enrollment! Grab your spot now: http://www.themandyemerson.com/fss-enrollment/
So this past week, I went live on Instagram, as I do every single Wednesday to answer people's questions about Instagram, what they're struggling with, and to share some strategies and tips you can implement for your own socials. During this particular live, I got this really interesting comment that I feel called to share here on the podcast so that it can hopefully reach even more people In today’s solo episode, I’m talking about how to sell and grow from a place of abundance even when you don’t really feel like you’re in a stable place. This comment really speaks to me because I have definitely felt this way, and when I did, I always felt like I was alone and inadequate for even having this mindset. Well, the thing is you’re not alone! I share why it’s okay to not always live in a space of positivity 24/7, dealing with life’s disappointment, and why life’s hardships are only there to shape you and help you grow In this episode, we cover: * How do you emulate living in abundance when in reality you're not [2:55] * My own personal story with feeling inadequate [5:18] * Dealing with the heaviness of of disappointment and mental health [9:44] * Why hard seasons are actually leading you to something greater [16:30]
Connect on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
The Fierce Social Society membership is open for enrollment! Grab your spot now: http://www.themandyemerson.com/fss-enrollment/
Work-life balance sounds like a myth right? Or at the very least it’s something you’re striving for but struggling to actually achieve. As women, we want to be as many things as possible, and often our work and personal life demand that we fill in these various roles. But if we’re meant to be many things at once and also live a balanced life, of course we’re going to get overwhelmed. So what do we do? In today’s episode, I’m talking to Megan Sumrell, a Time Management Coach for overwhelmed women. She’s on a mission to help as many women as possible get out of a place of feeling overwhelmed, frazzled, and strung out by their calendar and help them get into a place of empowerment where they can have true work-life harmony. During our discussion, Megan speaks on why work-life balance is a journey, not a destination. l She shares the four levels of planning, the tangible steps you can take to achieve balance and why the most empowering thing you can do for yourself is to set boundaries. In this episode, we cover: * Megan shares how she was able to create a work-life balance and harmony [1:45] * A planner that fills in the schedule gaps and helps you achieve balance [4:38] * The 4 levels of planning and the steps you can take to create a realistic schedule [8:59] * Making time and blocking off time for work and personal care [19:46] * Tackling things you don’t like to do and completing the task at hand [25:15] * Megan shares more details about her personal planner program [31:51]
Connect with Megan:
Website: www.megansumrell.com
Podcast: https://www.megansumrell.com/podcast
Facebook: https://www.facebook.com/megansumrellfan/
Instagram: https://www.instagram.com/megansumrell/
Linked In: https://www.linkedin.com/in/msumrell/
FREE Ditch the Overwhelm cheat sheet: https://theworklifeharmony.com/
Pinterest: https://www.pinterest.com/msumrell1
Connect with Mandy:
Connect on IG:
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https://www.themandyemerson.com/
The Fierce Social Society membership is open for enrollment! Grab your spot now: http://www.themandyemerson.com/fss-enrollment/
Did your most recent reel go viral but you don’t have a niche and now you are not sure how to leverage the virality? Or maybe you find email marketing awkward? In any case, this episode is dedicated to answering how to make the most of your social media, audience and content. In today’s solo episode, I’m sitting down and answering some of the most commonly asked questions posed by you guys, my audience. I answer everything from how to leverage your virality, how to establish an authentic relationship with new followers, and how to deal with Instagram’s constantly changing rules around hashtags. Whatever your question is, I got you covered! In this episode, we cover: * My recent reel went viral but I don’t have a niche. What should I do? [0:48] * Is it okay to send welcome emails or a DM to clients asking for future content they want? [3:09] * Is there a magic number when it comes to hashtags? [6:20] * How to deal with glitches on reels (i.e. not being able to save them) [9:46] * How do I get more engagement? [12:49] * Are the new picture stickers worth using for my content and engagement? [14:55] * How come my reels didn’t really increase my sales? [16:30] * How can I transfer my reels to Facebook?[18:37]
The Fierce Social Society membership is open for enrollment! Grab your spot now to lock in the founder's rate. The price will never be this low again. http://www.themandyemerson.com/blackfriday2021/
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Connect on IG:
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https://www.themandyemerson.com/
The first thing a potential follower will do when they land on your page is read your bio, but after that, what steps do you need to take to ensure that person turns from a follower to an actual customer? In today’s episode, I’m talking to Dr. Ashly Locklin, an educator turned online business owner and course creator. During the next 30 minutes, Ashly covers how to turn personal anecdotes into stories that can be part of your personal brand. She speaks on turning real life stories into content you can share with your audience online and sharing your gifts with others. In this episode, we cover: * Ashly shares how she entered the online business world [0:33] * How to turn storytelling into a skill you can market online and make part of your own brand [3:39] * Translating stories into content for online platforms [9:57] * Sharing your gifts with others and being authentic [17:04] * The psychology behind creating excitement around your content and services without needed to slide into people’s DMs [21:31] * Ashly shares how she works with her clients and how she generates business [26:32]
Connect with Ashly: Instagram: https://www.instagram.com/drashlylocklin/ Connect with Mandy:
Connect on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
The first thing a potential follower will do when they land on your page is read your bio, but after that, what steps do you need to take to ensure that person turns from a follower to an actual customer? In today’s episode, I’m talking to Carla Biesinger, an online course creator and business mentor specializing in helping women from all different niches grow their audience of ideal clients and convert them into leads through Instagram! Carla covers how to turn followers into customers and generate leads. She speaks on the importance of promoting things online and crafting an authentic and trustworthy brand persona that delivers on the products you promise your customers. During our discussion, Carla shares why a surefire way to convert leads is to show up as an expert and cultivate relationships. In this episode, we cover: * The science behind turning followers into customers [1:46] * Carla shares how to build the trust factor and serve your clients [7:28] * How to get your client from follower, to being on your email list, to being a loyal customer [13:20] * How to leverage overnight virality even when the content doesn’t relate to your niche [17:36] * Here’s how many times you should be running a freebie promotion and when you should be DM-ing new followers [21:36] * Other ways to generate leads from new Instagram followers [27:41]
Connect with Carla: Instagram: https://www.instagram.com/carlabiesinger/ (Slide into her DM’s using the word manychat) Manychat free month: https://manychat.com/meet-carlabiesinger Free Instagram Masterclass: http://carlabiesinger.easywebinar.live/registration Connect with Mandy:
Connect on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
Instagram is constantly changing its features and accessibility, and as a business owner, it is imperative to keep on top of and track of all these new changes so that you are always maximizing the platform to your advantage. In this episode, I discuss Instagram's latest change - the ability for smaller accounts to FINALLY use the link sticker. Why is this major news? Because as a smaller account you can now leverage this feature to directly link your customers to your products, and in turn make more of that coin! I share how to use the link sticker to maximize your sales without being pushy, all while having a blast using the new feature. In this episode, we cover: * You can finally use the link sticker on Instagram. Here’s what you need to know about when and how to use it [0:30] * How to actually talk about your products and still use the link even if you aren’t launching a product [4:15] * The best tip to actually get engagement using - ask your own questions and answer them so people know you’re the expert! [5:54] * Your stories are not just for selling. How to tailor stories for authentic engagement and traction [9:46] * How to create FOMO so that people have to click on your link [11:37] * The biggest mistake product based businesses are making [14:15] * Be strategic with your links and give a strong CTA [17:46]
Connect with Mandy:
Connect on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
In this episode, I sit down with Kelsey Kurtis, a branding educator, lifestyle branding photographer, author, energetic speaker, and unapologetic cheerleader for leaders in business. She is the author of The Connection Method® and creator of Connection-Based Branding.
In this episode, you'll hear:
- The story behind Kelsey’s book The Connection Method coming to life (3:00)
- How Kelsey got started in business and the impact her serial entrepreneur grandfather had on her journey (4:54)
- The importance of connection in today’s world and bringing humanity into your business and brand (7:16)
- Why you should identify the things that don’t align with you and the value of creating an “attract” list and a “repel list” (11:10)
- Protecting your business and mental boundaries so that your energy doesn’t get depleted (14:17)
- What “the gap” is and how it helps you define what makes you special and identify your connection pieces (18:45)
- What’s next for Kelsey as the world begins to open up (25:22)
Connect with Kelsey:
IG: https://www.instagram.com/kelseymkurtis/
The Connection Method book
Website: https://www.kelseykurtis.com/
Connect with Mandy:
Connect on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
In today’s episode, I sit down with Brittney Batla, an Online Educator, Digital Marketer, Blogger, Your Insta-Best, Office Lover who never misses an opportunity to say "That's What She Said"...
Brittney’s mission is to teach entrepreneurs, who are over the hustle culture, how to build a sustainable business using Instagram as their lead generating machine. Turning your followers into dollars on auto-pilot!
In this episode, you'll hear:
- Brittney's journey on social media, her fame with Chuck Norris jokes, and how she started to use Instagram as a tool to grow her business and overcome being an introvert on such a public platform (2:35)
- Is it possible to grow a business or social media presence without showing your face? (6:36)
- As an introvert, Brittney shares two major things you can do right now to feel more comfortable showing up in front of the camera (11:09)
- Why are people so scared of showing for Instagram Live posts? The real key is to push yourself out of your comfort zone and try new things (15:15)
- Instagram is a competitive business at the end of the day. In order to thrive, stay relevant and be mainstream amongst social media platforms, it has to come out with new products just like any other business thrives and gets ahead is coming out with a new (19:39)
- Brittney shares the top tips you need to implement for your next live session (22:20)
Connect with Brittney:
Instagram, Tiktok, & Pinterest @brittneybatla
Work with Brittney:
- Free 5-Day Story Challenge: http://go.brittneybatla.com/5day
- Free Training: Hustle Less & Profit More- How to consistently build your income without the stress of posting every day. http://go.brittneybatla.com/hustle1
- Reel Like a Boss: http://go.brittneybatla.com/4reellab
Connect with Mandy:
Connect on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
In this episode, you’ll hear:
- The first question to ask yourself if you start experiencing fluctuation in your engagement on Instagram (1:01)
- Why you should consistently track the data for your account so you can know what are “normal” engagement rates, views, etc for you (2:48)
- If you’ve been experiencing low engagement, has something changed in your content or strategy? (6:50)
- How current events and behavior changes in use of social media can impact your engagement (11:57)
Connect with Mandy:
Connect on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
In this episode you’ll hear:
- An interview with Brooklyn Jolley, a life coach who helps small businesses. She shares a bit more about what she does and how she started her journey (1:03)
- Brooklyn shares 5 pieces of advice she’s learned from personal experience that everyone entrepreneur should know. (2:53)
- Why you should get your audience to trust you and see you as the expert, allowing you to build that connection so that you are able to sell your unique value and service to them (6:32)
- Take care of the people who have already purchased from you. Ensure you have a good customer retention strategy. Brooklyn shares some examples of what this looks like! (9:56)
- Having a good mindset ensures your ability to grow the business you desire (15:33)
- How can you avoid being overwhelmed as a business owner? Mandy and Brooklyn discuss how they deal with anxiety, social media, and growing their business online (17:45)
- The not-so-fun times are very normal for every single business owner. Even though you may not see it, it doesn't mean that it's not happening! Gradually building up on your habits is what creates that growth, and on a micro level you may not see it but it does create big change (23:16)
Connect with Brooklyn:
IG: https://www.instagram.com/thebrooklynjolley/
Website: https://www.brooklynjolleycoaching.com/
Membership:https://www.brooklynjolleycoaching.com/happyhustlemembership
Connect with Mandy:
Connect on IG:
@themandyemerson
@thefiercesocialsociety
https://www.themandyemerson.com/
Welcome to the very first episode of Fierce Social Society, hosted by Mandy Emerson. Today she talks about the “Great Instagram/Facebook Outage” and what you can take away from it.
You'll hear:
- Why you need to have the right mindset when it comes to growing your business and using Instagram. You don’t need virality to have success in your business (1:26)
- The massive Facebook outage helped most people breathe a sigh of relief and enable them to disconnect from the apps. Mandy shares why you don’t need an outage to start setting boundaries for social media (3:14)
- Why virality isn’t as important as conversions and how your self worth should never be tied to views, likes, or comments (5:58)
- Mandy shares how she was still able to interact with her subscribers despite losing her Instagram connection during the outage. Spoiler alert, it wasn’t through social media and it was more effective! (8:30)
- Why October 4 was a great lesson that taught us to have other marketing tools in place to reach and connect with your audience (10:46)
Links mentioned:
Emily & Bri's Pinterest Resources: https://www.letsgetsocialagency.com/
Connect with Mandy:
IG:
@themandyemerson
@thefiercesocialsociety
Website: https://www.themandyemerson.com/
| Have you ever felt like everyone else has somehow cracked the “Instagram code” while you’re still spinning your wheels? Well, I’m here to tell you there is no code! I’m Mandy Emerson, your Insta coach & bestie helping you scale your business using the good ol’ gram. Here on the Fierce Social Podcast we’re going to bust down myths, reduce the overwhelm & share tactical & tangible Instagram strategies for you to implement & grow your business. I believe there’s a seat at the table for everyone - so grab a chair sister! Connect on IG: @themandyemerson @thefiercesocialsociety https://www.themandyemerson.com/ |