Inside Copy & Art: Recent Episodes
Copy & Art
In today’s episode of Inside C&A Digital the Podcast, Elena Rivera-Cheek, MBA, Founder and CEO of C&A Digital speaks with three of our own C&A Digital interns, Hannah Paseltiner, Colin Fortson, and Lesly Lopez in a special two-part podcast where we bring light to a rising and relevant conversation: Interns’ Role in Elevating Workplace Culture.
This conversation explores the mutual value of internships—how companies benefit from fresh perspectives and innovative thinking, while interns gain hands-on skills and real-world experience. Featuring candid stories and day-to-day insights from interns themselves, the episode offers a behind-the-scenes look at their roles, challenges, and growth.
interntalk #internshipjourney #freshperspectives #careerdevelopment #cadigital
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In today’s episode of Inside C&A Digital the Podcast, Elena Rivera-Cheek, MBA, Founder and CEO of C&A Digital speaks with three of our own C&A Digital interns, Johanna Mejia, Cheryl Zhang, and Kaitlyn Hu in a special two-part podcast where we bring light to a rising and relevant conversation: Interns’ Role in Elevating Workplace Culture.
The conversation explores how companies can implement interns into their own workplace to gain fresh perspectives, evolve with emerging trends, embrace new thinking, and build a superior workforce. By diving into key themes like expectations vs. reality, the strengths of younger generations, and exploring the transferable skills interns gain, this episode is a must-listen for leaders and employees across all industries.
internimpact #internshipinsights #internshipexperience #careergrowth #cadigital
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In today’s episode of Inside C&A Digital the Podcast, Elena Rivera-Cheek, MBA, Founder and CEO of C&A Digital speaks with three powerhouse professionals in the mental health and coaching space: Emily Rentas, Psychotherapist and Organizational Consultant, Solstice Mental Health Counseling Services; Dr. Sunni Lampasso, Founder, Chief Executive, and Consulting Psychologist, Shaping Success Consulting; Dawid Wiacek Founder and Executive Coach, Career Fixer LLC.
The conversation explores how leaders can prioritize mental health, support high-performance teams, and create space for personal growth in an always-on world. From navigating burnout to building resilience and emotional intelligence, while still delivering results, this episode is a must-listen for leaders and employees across all industries.
mentalhealth #leadership #burnout #coaching #mindfulness #cadigital #cahealth
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In today’s episode of Inside C&A Digital the Podcast, Elena Rivera-Cheek, MBA, Founder & CEO of C&A Digital speaks with Ana Mantini, Associate Publisher at Today Media.
Ana Mantini discusses how traditional magazines are still relevant in our fast-changing digital world. Print Publications have recognized the importance of maintaining loyalty to readers, preserving editorial authenticity, and tapping into the benefits that traditional media offers compared to digital outlets.
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In today’s episode of Inside C&A Digital the Podcast, Elena Rivera-Cheek, MBA, Founder & CEO of C&A Digital speaks with Noel D’Allacco, President and Founder of Operation Prom.
Noel D’Allacco recognized a gap in community resources for students who couldn’t afford a prom dress, inspiring her to create Operation Prom. Now, 20 years later, the Operation Prom National Network, Inc. serves as a nationwide resource, connecting students, parents, and schools with organizations that provide free formal wear to teens in need.
cadigital #westchester #helpingothers #nonprofit
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In episode 27 of Inside C&A Digital the Podcast, Elena Rivera-Cheek, MBA, Founder & CEO, talks to Tyrone McClain, Senior Director, Public Affairs for Inflammation & Immunology at Pfizer.
Tyrone discusses his passion for advocating to those without a voice. Through his work at Pfizer, he has played a significant role in amplifying the voices of both internal and external stakeholders, ensuring that Pfizer's initiatives have a meaningful impact.
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In this episode of Inside C&A Digital the Podcast, Elena Rivera-Cheek, MBA, Founder & CEO of C&A Digital speaks with Melissa G. Andrieux, Esq.,Partner, & Chief Diversity Officer of Dorf Nelson & Zauderer LLP.
They discuss how Melissa observed a lack of diversity early in her career and that fueled her determination to create a culture that prioritizes diversity, equity, inclusion, and belonging.
Melissa also advises clients on adopting DEI practices that foster inclusivity and enjoys mentoring young associates as they begin their career.
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In this episode Elena Rivera-Cheek, MBA, Founder & CEO of C&A Digital sits down with Rose Cappa-Rotunno, organizer of The Westchester Women’s Summit. This event brings a vibrant group of female leaders, innovators and pioneers from various fields to connect, motivate, and empower women from Westchester County and beyond.
Rose explains her past experiences and motivation to create an inspiring event that is now in its fifth year. She describes the unique format of the event that includes panel discussions, unique experiences, networking opportunities, and more. She details the challenges that women are faced with today, and the importance of being in a supportive environment where women can exchange ideas and build relationships.
Tune in to learn more about the event specifics (including keynote speaker Juju Chang, from ABC News) and the significance of the event to the Westchester Community.
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In episode 24 of Inside C&A Digital the Podcast, Elena Rivera-Cheek, MBA, Founder & CEO talks to Nathaniel Garcia, Manager, Pfizer School of Science.🎤
They discuss Nathaniel's participation in the Latino ECRG (where we met him!) and his efforts to inspire the future generations by tutoring children, and serving as a trustee for his alma mater, The Browning School.
podcast #InsideCADigital #science
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In episode 23 of Inside C&A Digital the Podcast, Christina Reyes, SVP, Creative Director, talks to our client Brooks Kenny, Consumer Activation Program Lead, Healthcare System Preparedness, Davos Alzheimer's Collaborative (DAC). 🎤
They discuss the challenges associated with Alzheimer’s and the important work that DAC is doing to educate the public through a combination of marketing initiatives. C&A Digital is proud to help increase awareness of the importance of brain health and the support available to patients.
podcast #InsideCADigital #alzheimers #davosalzheimerscollaborative
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In the latest episode of Inside C&A Digital the Podcast, Elena was joined by an impressive panel of non-profit executives based in Westchester County:
Nikki Hahn, MPA, President of Women's Enterprise Development Center Inc., and Chairwoman of Cure JM Foundation
Laura Rossi, Executive Director of NY Community Trust, Westchester Division
Karen C. Erren, CEO of Feeding Westchester
They shared the #challenges and #opportunities of their organizations, and the innovative #marketing techniques being utilized in the non-profit sector. #podcast #agencylife.
Don’t miss this engaging and inspiring discussion.
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In the latest episode of Inside C&A Digital the Podcast, Chereese Jervis-Hill, President & Founder, Events & PR to Remember, Joe Guilderson, President, Corporate Audio Visual Services, and Sherri Heller, VP Marketing, C&A Digital join Elena to share their unique perspectives on #marketing and provide key insights they learned while growing their businesses.
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In this episode, Elena Rivera-Cheek, MBA is joined by Smita Pillai – Chief Culture and DEI Officer at Regeneron. Join Elena and Smita as they discuss the topics of female leadership, DEI, and corporate culture.
This episode is part of the Inside C&A Digital podcast, bringing you insightful conversations with leaders in the digital world.
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Inside Copy & Art, The Podcast did something a little different this episode. Elena Rivera-Cheek, MBA https://www.linkedin.com/in/elenariveracheek/ was joined by three other Westchester marketing leaders for a roundtable discussion.
Our guests were:
Mike Dardano, Marketing Executive at BuzzPotential https://www.linkedin.com/in/michael-j-dardano-09b96814/
Stacey Cohen, CEO & President of CoCommunications https://www.linkedin.com/in/staceycohen2/
Christina Rae, President of Buzz Creators https://www.linkedin.com/in/christinarae
We discussed a variety of topics including marketing trends, the impact of AI, and the Westchester business landscape in a lively conversation with some laughs too.
InsideCopyandArt
We have some exciting announcements planned for 2024. Connect with us on social so you don't miss an update.
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The topics covered in this podcast are sensitive in nature regarding the sexual abuse of children and what is being done to prevent it.
Today, we're diving into the amazing work of Maria Trusa and Yo Digo No Mas (I Say No More), a nonprofit that's making a real difference in raising awareness of child sexual abuse through education and support for survivors. Maria shares her inspiring story and some her accomplishments, as well as the accomplishments of the organization, including the first Yo Digo No Mas Gala on November 29 at C.V. Rich Mansion in White Plains.
Join us as we explore the inspiring work of this nonprofit and find out how you can get involved in their mission to prevent child abuse. Visit yodigonomas.com for more information, and to buy tickets for the gala.
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In this episode of our podcast, Ashley Richardson-George, Chief Content Officer / Partner of Circus Maximus and Christina Reyes, SVP, Creative Director of Copy & Art discuss all things advertising and marketing.
Ashley and Christina share tips on how companies can take big brand playbooks and translate those strategies to their own businesses. These leaders in advertising cover topics like ethnography, social media and how storytelling is extremely powerful to get your message across and get strong results.
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In this video, Halina Sabath, Creative Director at Today Media and Elena Rivera-Cheek, MBA, CEO of Copy & Art, discuss the importance of maintaining a work-life balance and how to achieve it.
Halina and Elena share tips on how to make sure you stay productive while still being able to balance your life outside of work. They discuss the importance of creating a healthy work-life balance, and offer insights into the creative agency process. Hear from two successful women about the challenges and rewards of maintaining a work-life balance in the ad agency world.
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In this podcast episode, Marsha Gordon and Elena Rivera-Cheek, MBA discuss the crucial role of relationships in business. They emphasize the need for finding places to network with fellow business professionals in your area and how this can lead to long-term success. The episode explores the various ways in which relationships impact business, from networking and collaboration to trust and loyalty. Overall, Gordon and Rivera-Cheek highlight the importance of cultivating meaningful connections in local business organizations and offer insights into how individuals and companies can do so effectively.
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Didn't everyone want to sell insurance when they grew up? Board Chairman of the Business Council of Westchester, Jamie Schutzer, sits down with Founder & CEO, Elena Rivera-Cheek, to talk about everything from his first BCW event to becoming the chairman. Watch this episode to learn more about the new BCW chairman and his objectives for the future of the council.
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Can hold music be part of an innovative marketing strategy? In this podcast episode, Elena and Andrew Castellano of Sharc Creative discuss his expertise in audio advertising and what's on the horizon for podcasters, podcast advertisers, and listeners alike. Andrew shares his off-the-clock negotiation strategies and how the love he has for his family supports his career as head of Sharc Creative. Tune in to discover how to take your brand to the next level by thinking outside of the box with where you put your marketing messaging.
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In this episode of Inside Copy & Art, Christina sat down with Ari Sohn, COO and co-founder of Reclai to discuss AI (Artificial Intelligence) in marketing and other ways that digital marketers leverage technology to maximize results. Reclai is a platform that leverages data to intuit customer behavior and convert demand into buyers.
We'll be discussing the importance of customer segmentation and the different ways that AI can be used to target your customers. We'll also be reviewing some examples of targeted digital marketing campaign placements. If you're interested in learning more about targeted digital marketing, this is the video for you. Learn more about the work Ari does at https://www.reclai.com/
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Elena sat down with Rafael Peralta this week to discuss their career journeys in the healthcare industry.
In this episode, Elena and Rafael share expert advice on pharma marketing, healthcare strategy, and how to rise as a leader in healthcare marketing. Rafael shares his story and his insights on becoming a strong collaborator and leader within his teams.
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Since January 26 is Thank Your Mentor Day, we brought Elena's mentors into the studio for this special episode.
Mentorship has the potential to transform a career and change the trajectory of a life. Join Elena and her mentors, Stan Mehr and Lynn Collins, as they discuss their experiences with leadership and preparing the next generation of advertising professionals for success.
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Inside Copy & Art is back, recording live in our new in-house podcast studio. Elena and our Copy Supervisor Nate sit down to discuss how the stories of our team shape our agency and make Copy & Art stand out as a Best Place to Work.
Nate's experiences as a biology major, sports reporter, and seasoned traveler shape his healthcare and pharmaceutical copywriting and give him a unique perspective on leadership as part of the senior creative team.
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In this episode, Pam and Elena sat down with Dawn French to discuss smart hospital marketing strategies. Dawn is the Senior Vice President Marketing & Community Outreach at White Plains Hospital and shared how her team creates content that connects with patients interested in wellness and ensures the patient experience at the hospital is positive and meaningful.
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We sat down with Aaron Salko, Regional Sales Manager at Stephen Gould, to discuss his insights on training high-performing teams both in person and in the virtual space.
Listen now to discover how preparing team members for professional success sets your business up for success. Plus, get a sneak preview of Aaron’s upcoming book on how to optimize your workforce by giving your training a personal touch.
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We switched it up this week and recorded a creative business roundtable. The team covered several topics under the healthcare marketing umbrella. From the challenges of agency-to-agency to insights on client management, we had a lot to talk about! Join Elena, Laura, Pam, and Summer for this mixed bag of advertising insight.
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Christina Reyes is Copy & Art's Senior Vice President, Creative Director. We sat down with her to chat about how she manages the creative team and how she finds her inspirations.
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With so many advertising channels available in 2021, how can businesses ensure a cohesive experience across all marketing? We spoke to Max Bixby, our Senior Graphic Designer, about how brands can connect authentically with their audience while remaining consistent.
Learn why it's important to consider a holistic brand strategy and what the difference is between omnichannel and multichannel marketing.
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Copy & Art is unique in that we are an agency who work with other agencies. How does that work exactly? Our senior copywriter, Laura Kain, sits down with our Chief Creative Officer Elena Rivera-Cheek to explain the process.
Listen on to learn how to create partnerships with an agency successfully and how to navigate agency relationships.
One challenge ad agencies navigate is how to keep both clients and team members happy. Collaboration and community are core parts of Copy & Art’s company culture and brand ethos. We believe in not only providing great service to our clients but also operating in service to each other with compassion and empathy.
Join Christina Reyes, our VP, Creative Director and Elena Rivera-Cheek, our Chief Creative Officer, as they discuss how the culture of service helped us build our business.
This week, we spoke to Pam Kerlan, Copy & Art's VP of Client Experience.
Pam is the first point of contact for most of our clients and is an expert in business development. Listen as she explains how Copy & Art stands out by being responsive and connecting with our clients on a real, personal level.