Courses That Connect Podcast: Recent Episodes
Lisa Kniebe
Ready to create and launch your online course? Then The Courses that Connect Podcast is for you. Join Lisa Kniebe for weekly episodes where you'll discover how to unlock your magic and share it with the world. We'll explore the sweet spot between mindset and skillset, tackling topics from overwhelm and self doubt to course design, tech, and marketing. Each week you'll get actionable steps, practical tips and inspirational stories, so you can bring your dream course to life.
Love Your Demons is no ordinary course, and it turns out Petra is no ordinary course creator!
In this week’s episode I want you to meet Petra Williams, Transformational Coach and first time course creator who went from an email list of zero email to a sold out first launch!
When Petra started creating her course, she had two big obstacles stacked against her - no email list and no online presence (not to mention being a full time Mum to 2 tiny children).
Add to that a course topic that didn’t promise ‘quick and easy’ but instead invited students to step into the dungeon and face their demons. I’ll be honest, on a first assessment I thought we’d have a long slow road ahead of us, but it shows how wrong first impressions can be. Petra is dynamite, once she set herself a goal, she was driven and fearless in her actions to achieve it.
I think you’ll enjoy today’s episode as we explore how she went from zero to hero.
Find out more about Petra and the freebie she offers here: https://petrawilliamscoaching.com/
Now if you’ve been thinking about running a bootcamp for your next launch, then I want to share the 3 secrets that have made both my bootcamps successful.
Here’s the behind the scenes look at my last bootcamp that ran in February 2022:
- 250 people registered for the bootcamp
- 129 joined the Facebook group
- 100 + daily views on training videos
- 31% average open rate on emails
- 8% conversion rate into my course
Once you nail the winning formula for your bootcamp, you can run these on rinse and repeat for each launch.
But what is the winning formula?
In this episode I’ll share my 3 secrets to supercharge your bootcamp, and these won’t cost you anything (except your time!)!
Now, if you’ve been thinking about running a bootcamp for your next launch, then I want to share the 3 secrets that have made both my bootcamps successful.
Here’s the behind the scenes look at my last bootcamp that ran in February 2022:
- 250 people registered for the bootcamp
- 129 joined the Facebook group
- 100 + daily views on training videos
- 31% average open rate on emails
- 8% conversion rate into my course
Once you nail the winning formula for your bootcamp, you can run these on rinse and repeat for each launch.
But what is the winning formula?
In this episode I’ll share my 3 secrets to supercharge your bootcamp, and these won’t cost you anything (except your time!)!
In this podcast episode I'll be defusing the feeling of overwhelm that can come up when you're creating an online course.
This episode is for you if...
- You've been trying to create a course for a while and keep getting stuck in the overwhelm loop
- You're just thinking about an online course and don't know where to start
SHOW NOTES
Listen to the surfing lesson episode at my Fifty at 50 podcast - https://fiftyat50.podbean.com/e/episode-2-taking-the-plunge-with-surfing-lessons/
Bootcamp - join my FREE 4 day Online Course Design Bootcamp here Bootcamp starts on 7th Feb and will walk you through the steps to design your online course.
https://lisakniebe.simplero.com/page/239982-online-course-design-bootcamp
If you've arrived in 2022 feeling a little less than excited, then you're not alone. So many of us look at the year ahead and have a tiny seed of regret creeping in. We say things like, "I thought I'd have 3000 on my list by now" or, "I thought that my course would have made 6 figures by now" or maybe for you it's more like, "I thought I'd have launched my course by now".
If any variation of these are popping up as you look at the year ahead, then you're not alone. But I want you to plug into this episode and soak up the the antidote to self-doubt, to self-criticism and judgement. Instead, join me on the journey as I share how to plan your content for the year ahead and keep taking imperfect action so you can create momentum, flow and produce huge results.
LIVE WORKSHOP If you feel inspired to plan your launches and get your content runway ready to go, then join me on Friday 7th January from 2-4.30pm AWST for a live workshop where we'll plan and theme your content ready for launch.
The Consistent Content System for Launching is just $29 and there's a replay available.
https://lisakniebe.simplero.com/purchase/144380-The-Consistent-Content-System-for
When it comes to launching your online course, choosing between a webinar or challenge is one of the first decisions you'll be making. These launch events help you create excitement and interest in your course, but each have their own merits.
As a seasoned launcher, I've always run a webinar, but this time I'm launching with a challenge (aka bootcamp). So why have I made this choice? What are the pros and cons of each method? That's what I'll be sharing this this week's podcast episode.
If you are exploring how to launch and sell your course, then this episode is an honest look behind the scenes at my own launch and what I'm doing to promote and sell my course.
SHOW NOTES
I would love you to join my free ONLINE COURSE DESIGN 4-Day Bootcamp! It'll be a great resource for you as an online course creator, but more than that it will give you an insight into how I run this type of launch event.
https://lisakniebe.simplero.com/page/227000-online-course-design-bootcamp
In this episode I'm taking you behind the scenes in my business and walking you through the steps I take to create the content for my online course.
Whether you have an existing course that needs remodelling (like I do) or are starting from scratch, this episode will give you valuable insights into planning your content to deliver on your course promise.
I'll be sharing why I've remodelled my course twice now, going from a 6 weeks to 8 weeks and why I'm now changing that to a 12 week experience.
You'll hear about the highs and lows of creating content, I'll be sharing how I get overwhelmed at times and what drives me to push through that and take action.
If an online course is on your agenda in the next 6 months, then this is the episode for you.
SHOW NOTES
Get hands on help with your course creation... Join me in my 4 day Online Course Design Bootcamp on 18th October using the link below:
https://lisakniebe.simplero.com/page/227000-online-course-design-bootcamp
If you've done a live launch for your course, then you'll know launching can be draining. Think webinars, ads, bonuses, social visibility, discovery calls and sales emails...and all that before you start welcoming students in!
No wonder we feel burnt out and exhausted after a launch, but there is another way. This week on the podcast I'm chatting with Rachelle Glendon, a slow living coach and podcaster.
Rachelle helps Mums who work from home manage the juggle of family life with her slow living philosophy. And on the show today she helps me unpack what it means to live slow and how we can apply these principals to our launches.
Rachelle is a course creator herself and knows exactly how stressful launching can be, so she speaks from experience when it comes to changing our default setting from frazzled and frantic to calm and intentional.
To learn more about slow living be sure to check out Rachelle's website - www.howtolive.slow.com
What's standing between you and your online course dream?
Chances are if you get really honest with yourself, it's you.
You keep breaking appointments with yourself to do the work... You feel like there's never enough time.. You feel like you don't know the next step... You don't have a plan so remain stuck...
Are any of these landing for you?
Tough love coming your way...
I hear from soooo many clients that they have a half-finished course, or a course in their head that they are not able to move forward with, and you know what each and every one of them needs?
Accountability.
There's nothing more powerful than knowing you've said out loud to someone else that you'll do something.
But accountability is not a magic wand. It won't make your procrastination disappear overnight, but what it will do is give you the kick-up the backside you need to take action.
In today's episode I share 4 different forms of accountability to suit any personality type (or budget).
BONUS - If you're listening to this episode in June 2021 and are a business owner in WA, Qld or NT then there is a special bonus free session that you can apply for using the link in the show notes below.
SHOW NOTES If you are new to ASBAS then you are likely eligible for an hour of FREE strategy on your copy, course or messaging with me. It's easy to apply, just use the link below and check to see if you can claim your free session (valued at $250) https://www.businessstation.com.au/form/asbas-registration/
Here's' the thing about your messaging…
It’s all crystal clear in your head and you know exactly how your course is going to help your students. But, as soon as you start writing your sales page, emails or ads, it all gets shaken up like a snow globe.
That amazing course of yours gets hidden in a fog of generalisations, bland outcomes and waffle.
If this sounds familiar, then today's episode is for you!
In it, I'm unpacking the Kniebe Canvas, my blueprint for online course messaging that's been tried and tested in hundreds of coaching sessions. I'm going to take you through the 9-steps I use to get message clarity and share how you can access this to create winning copy for your courses and offers.
SHOW NOTES
Get help with your messaging - The AntiBoring Blueprint for Messaging live training starts on 27th May. Save your spot - https://lisakniebe.simplero.com/page/206630-join-me-on-the-journey
In this 90 minute live training you’ll create your own Blueprint for Transformation, focusing on your online course priority offer. I’ll lead you through my 9 step framework for connection; the Kniebe Canvas so you have a quick and easy way to create the messaging that sells your online course.
Chances are you've heard about the power of storytelling in your content, but maybe your confused about what that really means. I mean, how do you tell a story in an email without ending up with a version of War and Peace that nobody wants to read?!
And what about on your sales page, are you supposed to be adding a story to that?
This week on the podcast I am beyond excited to welcome Dani Paige; storyteller extraordinaire and launch copywriter to unpack what this whole storytelling malarkey is all about.
I loved geeking out on all things copywriting with Dani. Here's what we chatted about in this week's episode:
- What is story telling when it comes to your copy?
- Why is it so powerful?
- How can we use this in our course launches?
- Where should we use story telling?
- What are your 3 top tips for story telling in launch copy?
We had a blast and I hope you love this episode as much as I do!
SHOW NOTES Need more Dani in your life?
Follow her on Insta - https://www.instagram.com/danipaige.online/ Grab your copy of her amazing Email Closers - https://offers.danipaige.com/tec Check out her fabulous storytelling about page - https://danipaige.com/about#galleries
Have you ever broken up with tech you used to love? Well, that's what I'm doing right now with Teachable and I thought you'd like to hear why!
In today's episode I'm sharing what new tech platform I'm moving to, how it feels to move all your courses, emails and students across to a new platform and what prompted this decision.
SHOW NOTES - Ask about your online course platform in the Course Creator's Club on Facebook - https://www.facebook.com/groups/coursecreatorsclubwithlisa
Check out Simplero - https://smpl.ro/al/OKVv9v_e/37401-Lisa-Kniebe
If you are thinking about creating a Facebook group, or already have a group that you want to grow, then you're going to love today's episode.
In it I'm asking Jono Petrohilos questions such as...
- Do you really need a Facebook group to launch and sell your course?
- Aren't there already a gazillion other groups?
- Why would anyone join another group?
Jono has built his online business in the fitness industry using Facebook groups. Last year he was Australia’s Online Fitness Educator of the Year and now mentors course creator's, growing his own group, the Course Creator Community, from zero to 3.4k in 6 months!!
And, like you, I wanted to know how!!
Jono generously shares his knowledge, skills and strategies for growing a Facebook group sharing the secrets of:
- How to attract new members
- How to build an engaged community who post in your group
- Why he doesn't recommend theme days
- How to move members from your Facebook group to your email list
Show Notes -
See for yourself how Jono manages his group by joining the Course Creator Community here - http://www.coursecreatorcommunity.net/
When it comes to your course, aligning your messaging throughout your customer journey can be a challenge.
Often we come up with ideas for lead magnets before we’ve worked out what our course is, and suddenly it’s like we’re having multiple conversations all at once with the same person!
In my copy-coaching work, one of the biggest challenges I see people struggling with is bringing together different pieces of their messaging, and so you can imagine when you add an online course, you’ve added another piece to the puzzle.
So if you struggle to bring your message into alignment, then today’s episode is for you.
Want to get a messaging makeover?
Join me inside The Aligned Messaging Method and finally make messaging easy - https://lisakniebe.simplero.com/purchase/128806-The-Aligned-Messaging-Method
Today, serial entrepreneur and self confessed choc-o-holic, Michelle Marks, shares all her secrets on running a successful online membership. She walks us through her successful journey in the online business world and gives us a behind the scenes look at her membership site, The Espresso Lounge.
If you've ever thought about launching a membership site, then this episode is for you!
In it we'll cover: • Starting and growing a new membership • How to give enough without overwhelming members • The biggest challenge with running a membership • How to set your membership apart in a crowded market place
Show Notes: Find Michelle in the Laptops and Lattes free Facebook group- https://www.facebook.com/groups/laptopsandlattes
Check out Michelle's membership The Espresso Lounge - https://www.laptopsandlattes.com.au/membership
Learn more on her website - https://www.laptopsandlattes.com.au/
In this episode I'm sharing why you don't need all the bells and whistles of a fancy tech platform to deliver your course!
Often as course creator's it's the tech that keeps us stuck. But it doesn't have to be that way! If you are creating a new course, then I'd love you to get it up and running fast so you can:
a) earn some $$$ and,
b) road test it with real students before making a big investment in a learning platform.
In this episode I'm hoping you'll get curious about delivering your next course as a minimum viable product and seeing if this allows you to be more nimble and responsive in your course creation and launching.
Even if you already have a learning management platform there's good reason to launch with a MVP version of your course first - find out what that reason is (and why I am doing exactly that with my new course).
Show Notes Ask a question in the Course Creator's Club - https://www.facebook.com/groups/coursecreatorsclubwithlisa
Unpack your ideas with a Strategy Session - https://lisakniebe.teachable.com/p/online-course-road-map
Want in on my new course? Put your name down on the waitlist and I'll let you know when Aligned Messaging Method opens - https://lisa-kniebe.ck.page/aligned-messaging
When it comes to marketing and selling your course, you've probably heard that you need to focus on the outcome or transformation, not the tools you use to achieve this. I know how hard it can be to find your 'transformation' which is why I was so excited to invite Jo Bendle onto the podcast to talk about how she's done exactly this.
Jo has turned the conversation about productivity tools into a movement that that's led by women who are #meantformore.
In this episode I pick her brains on how she made this shift, the impact it's had on her business and the results she's seeing.
So if you're ready to get inspired, find a deeper message and even lead your own movement, then buckle-up, because this is a high vibe, fast talking episode that'll leave you pumped and ready for more.
Are you Meant For More? Learn more about The Lab here - https://jobendle.com/thelab/ Follow Jo on Insta here - https://www.instagram.com/jo_bendle/
So, you've got all this amazing knowledge tucked away inside your head, you know it'll make an amazing course, but how do you get it into a coherent course structure? What should you include? How do you know what's enough and what's too much?
If these are questions you're grappling with, then this episode is for you!
I'm going to share a simple technique I teach to help you build out your course content without getting overwhelmed. Join me with a pen and paper to hand, because you are definitely going to want to take notes!
If you want to take the next step together, then book a 2 hour strategy session here: https://lisakniebe.teachable.com/p/online-course-road-map
As more online courses are launched with a free webinar or challenge, the more we are seeing live participation rates drop. This week I talk with Facebook Ads and Funnel strategist, Jessica Tutton who believes in experimenting in her business and teaching from her results.
This week I get to pick her brains about her recent launch with a paid bootcamp. You'll hear about the engagement, conversion rates and transformations from this 3 day event.
So, if you've already created your online course and want a new and fun way to launch, then this episode is for you.
Show Notes
Follow Jess on: Insta: @jessica_tutton Facebook: @Jessica Tutton Bootcamp: https://www.jessicatutton.online/5-day-funnel-bootcamp-1
When should you start marketing you online course...
After it's created? Before it's recorded? Or while it's still a concept in your head?
In today's episode I'm going to explore how to start your marketing BEFORE you create your course and why this should be every course creator's first step!
Show notes:
I learned everything I know about running a successful Facebook group from Sarah Thomson, who has an amazing 30 day course on how to Grow and Ignite Your Facebook Group - https://bit.ly/3t0jWVq
Elizabeth Goddard creates amazing freebies that deliverer value and solve a specific problem for her audience, check her "everything' page out here - https://elizabethgoddard.co.uk/everything/
See how a Facebook group works and bounce your course creation ideas around inside The Course Creator's Club here - https://www.facebook.com/groups/coursecreatorsclubwithlisa
Today I want you to meet the Midwife who thought she wasn’t techie enough to create a course.
Maybe you tell yourself the same thing? Well, prepare to have your mind blown!
Susie has a thriving 1:1 practice as a Lactation Consultant, but with two bubs of her own, her time was stretched. She’d been thinking about creating an online course for some time, but kept putting it off because she didn’t feel tech savvy enough.
Hear how she tackled this tech-fear without getting overwhelmed (all while juggling a family and 1:1 clients), to create and launch her course.
Learn more about Susan here - Website - https://www.susieproutlactation.com/ Insta - https://www.instagram.com/susieproutlactation/ Podcast - https://www.susieproutlactation.com/podcast
To join my Courses that Connect program, follow this link here - https://lisakniebe.simplero.com/page/226049-courses-that-connect
When it comes to creating an online course, so many business owners I speak to say they don’t know where to start. I hear things like, 'I’m overwhelmed', 'My brain is so cluttered', 'I don’t know where to start' and then they get lost in the blackhole of research. In today’s episode I want to share how to avoid this with 4 simple steps to organise your course creator’s brain so you can get creating! PLUS! Don't forget to register for my FREE training, From 1:1 to Online Course, using this link - https://lisakniebe.lpages.co/online-course-masterclass1/ Can't wait to help you make 2021 the year you finally launch your course!
So you've created your course and now comes the easy part, launching and selling it, right? Wrong!
Marketing and selling your course can be the barrier that hides amazing courses away from the students that need them!
But, selling your course becomes a whole lot easier when you have positioned it as irresistible value. And there's a unique way to do this using a tiny offer strategy.
In today's episode Sarah Thomson shares how she's implemented a tiny offer in her business and how you can do the same.
Grab Sarah's tiny offer for Facebook Ads Made Simple for only $37 using this link - http://bit.ly/tinyoffer
Have you ever caught yourself saying, ‘I’m too early in my business for an online course’ OR 'I'm just not ready yet'?
In today's episode I'll be sharing with you how to check in on your readiness, to unwrap what's really going on and tackle any mindset blocks that are keeping you stuck.
I'll share a practical tool to help you move forward with your online course, plus a powerful permission activity you'll love.
Find out when doors open for the next round of Courses that Connect by joining the wait list here: https://lisa-kniebe.ck.page/vipwaitlist
If you're a creative or maker who's thinking about teaching what you do with an online course, then you're going to love this episode!
Join Kareena, soap maker extraordinaire, and hear her inspirational story as she shares how her business changed overnight when the handmade soap markets were shut down due to Covid.
Today, Kareena has opportunities to reach remote communities with her online courses and help women to create micro businesses with the skills she teaches.
Can't wait to share this with you!
Annnnd...If you'd love to learn more about Kareena, follow her at these links -
Website - https://krieitiviti.com.au/
Insta - https://www.instagram.com/krieitiviti/
Facebook - https://www.facebook.com/krieitivitisoap
Join me today for some personality profiling fun using Click Colours!
If you've ever wondered why some days business feels easy and effortless while other days are a hard-slog, then you'll love this mind-blowing tool I'm sharing today.
Click Colours personality tools help you to understand yourself and others, so you can play to your strengths, reduce your stress and find the sweet spot you need for course creation success.
Grab the free training here...https://lisakniebe.teachable.com/p/online-course-personality
If you're already feeling meh about tackling your online course goals (and it's only January!) then this is the episode for you.
We can be really hard on ourselves at the beginning of the year, thinking we have to have the plan, be taking action and getting sh*t done. But what if your mojo is in your boots? Your motivation rock bottom? How do you find clarity and focus in the fog?
Today I tackle exactly that with 3 simple steps to take action on your overwhelm and find your focus again.