The Marketing Survival Guide: Recent Episodes
Kassie Mullins
The Marketing Survival Guide is a marketing podcast geared toward small business owners and marketing parties of ONE. Join the business owners of North of Eight Design & Marketing as they talk about all things marketing like: 👉 SOCIAL MEDIA 👉 DIGITAL ADVERTISING 👉 SEARCH ENGINE OPTIMIZATION 👉 EMAIL MARKETING 👉 WEBSITES 👉 PHOTOGRAPHY & VIDEOGRAPHY Their goal is to help educate small business owners & marketing parties of one by leaving them with ONE THING that they can do to improve their marketing efforts within their business. Will you join these weird, witty, and wicked smart ladies?
Emily and Kassie wrap up Season 2 of The Marketing Survival Guide by talking about all of the tangible elements that go into a brand (i.e., your logo, colors, fonts, and all of the other visual branding standards that makes up your brand). Your O N E * T H I N G assignment this week is to take a look at your visual branding elements. Do they truly represent your business? What do you like most about them and/or what would you change?
This week on The Marketing Survival Guide, Emily and Kassie discuss the importance of developing your brand's voice and tone. How do you embrace your brand? The most important element of your brand is consistency. Be unapologetically you and don't be afraid to OWN it.Â
This episode's O N E * T H I N G? Ask yourself this question. If your brand was walking down the street, how would you go about greeting somebody? A firm handshake? Down low, too slow? Enthusiastic high five? Finger guns? Let's hear it!Â
*our celebrity doppelganger is definitely Chris Farley BUT ALSO Michael Scott.Â
This week on The Marketing Survival Guide, Emily and Kassie share the "not so sexy" research strategies and methods that go into a rebrand. It's easy to have a beautiful logo and a great communication strategy; however, if those foundational pieces aren't rooted in research then you're brand might (will) run into some hurdles along the way.
From data mining current insights, conducting surveys, focus groups, SWOT Analyses, and more – The gals of N8 are here to give you enough information to be dangerous when approaching the research phase. They also have a bangin' new music bed intro.
This episode's O N E * T H I N G? Start by taking a look at your reviews. Who does your current audience say that you are? Is that the way you want your business to be perceived? What would you change?
This week on The Marketing Survival Guide, Kassie and Emily feature their very first guest speaker - Halle Pardun, Marketing Director of Burnett Medical Center! The trio chat all about what it was like to go through a rebranding experience together - the good, the bad and the ugly.Â
Halle shares her favorite elements of the recent rebrand as well as the challenges she faced along the way. The gals of N8 are extremely grateful to have the opportunity to see this thing through from start to finish, and we've truly enjoyed working alongside Halle since Day 1. It has been such a rewarding experience and something we will never forget. It definitely took a team effort to pull this one off!Â
This episode's O N E * T H I N G? What does your brand represent? Does it truly reflect your business inside and out? If not, we challenge you to start thinking of ways that you can strengthen your brand (and if you need help don't hesitate to reach out!).Â
(Formerly known as 'The Kickasserole')
Kassie and Emily are kicking off Season 2 talking all about BRANDING! What exactly IS a brand? How do you create brand loyalists? We will be hitting on the many different ways you build an impactful brand that looks great and truly reflects your business.Â
This episode's O N E * T H I N G we'd like you to pack into your survival pack? Start thinking about who your customer is and what your ideal customer looks like.
(Formerly known as 'The Kickasserole')
Kassie and Emily discuss some of the ongoing changes that are happening with the Facebook algorithm while chatting about some of the many ways you can improve your Organic Reach when it continues to decline.
This episode's O N E * T H I N G ? Start trying to think of video content that you can put into the world AND a bonus task to check out your Insights.
(Formerly known as 'The Kickasserole')
You spend all that time crafting amazing content, why not repurpose it and reach even more of your audience. Â
It's like an Easter ham - it's delicious as is, but once you've had your fill of plain ol' ham steaks, you can repurpose it into a delicious split pea and ham soup.Â
Well, my grandma can do that. I can't. Â
This episode's O N E * T H I N G ? Â Â Start planning "evergreen" content - pieces of written, video, graphic design content that you can repurpose year after year.
(Formerly known as 'The Kickasserole')
Episode 5...it's all about the story bro. Â
This special, evening edition all about the Story phenomenon.Â
You get a story, you get a story!Â
These fleeting nuggets of content could be a potential gold mine for your business and could be the perfect way to cut through all the clutter on your favorite social platforms. Â
This episode's O N E * T H I N G ? Â Â Nothing.Â
Well…kind of. We want you to start paying attention to those story-able moments you experience throughout your typical workday – just to get in the habit of noticing the elements of your business and your workday that deserve their own story.
(Formerly known as 'The Kickasserole')
Episode 4 is a lot of chit chat and a lot of value. Â
We spend our time this episode talking about the importance of living out your brand voice on social media. Â Â
Honorable mentions go to @theMERL and The Feather Shed. Â Â
This episode's O N E * T H I N G ? Â Write down some elements of your brand voice: Â
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Traits (friendly, knowledgable, big ol' nerd, etc.)Â
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Celebrity doppelgänger exercise Â
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Sidewalk greeting style
(Formerly known as 'The Kickasserole')
We're talking Snapchat and TikTok today. Â
Some key differences:Â
Snapchat: younger audience, lower average incomeÂ
TikTok: skews younger, but a good chunk of the audience is middle-aged. Much more affluent audience. Â Â
This high-level overview is for businesses who aren't necessarily using either platform as of yet, or aren't actively using their profiles as a tool to grow their business. Â Â
If you're a pro this will be very boring - so stay tuned for more detailed marketing podcasts in the future. Â Â
This episode's O N E * T H I N G ? Â Identify your key audiences and give them a personality. Â
OH AND OF COURSE CLAIM THOSE USERNAMES.
(Formerly known as 'The Kickasserole')
2021 is finally here which is exactly why we thought today's podcast would be the perfect time to talk about some ways to improve your marketing in 2021.
You're going to make marketing your b*tch this year.
How exactly are you going to do that? Follow this simple strategy
This episode's O N E * T H I N G ? (L I S T)
Q1 - Start your content strategy - snag some new photos.
Q2 - Whip your social media into shape! Get to posting!
Q3 - Zone in on your website. UPDATE! UPDATE! UPDATE!
Q4 - Focus on your Google My Business and Local SEO.
Happy NYE!! Be Safe & Make Good Choices.
(P.S., you can now listen to us on all sorts of streaming platforms! Spotify is one of them!)
(Formerly known as 'The Kickasserole')
Kassie and Emily continue chatting about social media platforms - this time focusing on Twitter and LinkedIn. Â
This high-level overview is for businesses who aren't necessarily using either platform as of yet, or aren't actively using their profiles as a tool to grow their business. Â Â
If you're a pro this will be very boring - so stay tuned for more detailed marketing podcasts in the future. Â
This episode's O N E * T H I N G ? Â Claim your profiles if you haven't done so and fill out that darn about section!
(Formerly known as 'The Kickasserole')
Kassie and Emily are beginning to chat about the many different social media platforms - this time focusing on Facebook & Instagram.
This high-level overview is for businesses who aren't necessarily using either platform as of yet or aren't actively using their profiles as a tool to grow their business.
If you're a pro this will be very boring - so stay tuned for more detailed marketing podcasts in the future.
This episode's ✨ ONE THING?✨ Â
Claim your profiles if you haven't done so and fill out that darn "About" section!