Axia Impact: Recent Episodes

Axia Public Relations and Marketing

Give us a minute or two and we'll give you the latest tips, tools, and trends to grow your company. Each Impact episode comes packed with PR and marketing insights and best practices from Axia Public Relations and Marketing to promote and grow your company, its products, and services.

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August 2008: Where's Your WOW?
In this episode, we share:1. While Others Zig, Southwest Successfully Zags
2. Apply Southwest’s Focus to Your Business and See What Happens
3. Can You Answer These Probing Questions About Your Business?
5. The 60 Second Close: Where’s Your WOW?

Best Wishes,
Axia Public Relations and Marketing
888-PR-FIRM-8

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July 2008: Sales Productivity, and Turnover
In this episode, we share:1. Did We Forget About Transit Advertising?
2. Three Reasons Why “The Customer Is Always Right” Is Wrong
3. Zappos Offers New Employees $1,000 to Quit Their Jobs
4. The 60 Second Close: Sales, Productivity and Turnover

Best Wishes,
Axia Public Relations and Marketing
888-PR-FIRM-8

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June 2008: Coming to Terms with the New Media Empire
In this episode, we share:1. The New Media Empire: A Shift Every Business Needs to Know About 
2. Customers as Publishers: Online Comments Can Make or Break Your Business
3. Customers as Video Producers: Broadcasting Live From Your Business
4. The 60-Second Close: Coming to Terms with the New Media Empire

Best Wishes,
Axia Public Relations and Marketing
888-PR-FIRM-8

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June 2008: The Age of Referrals and Recommendations
In this episode, we share:1. Google’s Webmaster Guidelines Tell It All
2. Three Kinds of Web Site Traffic: The One You Want That Delivers Sales
3. Death by Customer Survey: Missing an Opportunity to Grow Your Business 
4. The 60 Second Close: The Age of Referrals and Recommendations

Best Wishes,
Axia Public Relations and Marketing
888-PR-FIRM-8

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May 2008: A Championship Strategy to Grow Your Business
In this episode, we share:1. The Most Important Edge You Can Have In This Volatile Economy
2. Keeping Your Fringe Customers and Your Loyal Fans in This Economy
3. What’s Your Web Site Search Strategy?
4. The 60 Second Close: A Championship Strategy to Grow Your Business

Best Wishes,
Axia Public Relations and Marketing
888-PR-FIRM-8

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**March 2008: Want More Than Just a Satisfied Customer?

In this episode, we share:**1. Don’t Blink: Your New HD DVD Player Just Became Obsolete
2. Computer TV: Watching Your Favorite Shows at the Office
3. The Best and Worst Companies for Customer Satisfaction
4. The 60-Second Close: The Want More Than Just a Satisfied Customer?

Best Wishes,Axia Public Relations and Marketing
888-PR-FIRM-8

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**January 2008: January is the Start-Over Month

In this episode, we share:**1. Get Noticed, Run TV Ads Online!
2. Sam’s Club Selling Search Engine Optimization as a Retail Product 
3. Avoiding Similarity: Re-Thinking Your Core Business Strategy for 2008
4. The 60-Second Close: January is the Start-Over Month

Best Wishes,Axia Public Relations and Marketing
888-PR-FIRM-8

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**December 2007: Celebrating 2007 and Preparing for a Great 2008

In this episode, we share:1. Just When You Thought You Saw It All: Your Cell Phone As a Projector
2. Always Wanted To Go To Berkeley? Now You Can Without Leaving Home
3. Is Your Web Site Out Of Date? Five Easy Makeover Ingredients
4. The 60 Second Close: Don’t Be Late! It’s Time to Plan For 2008.
Best Wishes,**Axia Public Relations and Marketing
888-PR-FIRM-8

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**November 2007

In this episode, we share:

  1. Just When You Thought You Saw It All: Your Cell Phone As a Projector
  2. Always Wanted To Go To Berkeley? Now You Can Without Leaving Home
  3. Is Your Web Site Out Of Date? Five Easy Makeover Ingredients
  4. The 60 Second Close: Don’t Be Late! It’s Time to Plan For 2008.

Best Wishes,**Axia Public Relations and Marketing
888-PR-FIRM-8