Beyond The Hashtag: Recent Episodes
Naturally Social
Beyond The Hashtag, launched by social media and communications agency, Naturally Social to help business owners understand the power of social media when trying to drive change in society or create social value.
Beyond The Hashtag will be jam-packed with interesting guest speakers; from copywriting superstars to charity leaders. All discussing the value of social media in a digital age. Tune in every 2 weeks for a new episode.
Follow us: https://www.instagram.com/nlysocial/ https://twitter.com/NlySocial https://www.linkedin.com/company/naturally-social/ https://www.naturallysocial.co.uk/
This episode dives into the dynamic world of staying motivated as an entrepreneur. Join Natalie in an insightful conversation with Mark Terrell, the founder of The Reluctant Leader Academy and the author of 'Motivated.' Mark's insights shed light on how motivations transform as you transitionthrough your career or business journey and how to pay attention to those motivations in order to be fulfilled.
Stay tuned to the end of the episode where Natalie and Mark discuss this week's social media fail, spotlighting the unexpected fallout from a promotion by New Zealand's Safety Warehouse, which unexpectedly escalated into a riot.
If you are interested in Marks Motivational Map, check it out here: https://www.thereluctantleader.academy/how-to-stay-energised-at-work
Social media fail:
https://www.stuff.co.nz/business/300402065/the-safety-warehouses-100k-fake-cash-drop-was-misleading-commerce-commission-says
Check out Mark on socials:
Linkedin: https://www.linkedin.com/in/markterrellmotivated/
Website: https://www.thereluctantleader.academy/
Instagram: https://www.instagram.com/motivatedbusinessclub/
Facebook: https://www.facebook.com/thereluctantldr/
Check us out on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
She’s helped to grow the socials of an independent, female led business, Good Day Café, based in Bath, to 16.9 thousand followers. This was achieved by sharing behind-the-scenes content, creating skits, and engaging with customers online and front of house. Join us as host Natalie sits down with Billie, the brains and creativity behindtheir social media growth to unpick what she’s doing to help grow this business so well.
Despite having no social media experience, just a very handy acting degree, tons of creativity and a huge passion to grow the business, Billie was tasked by her boss to take photos of their goodies in-store. Come Lockdown they had to get more creative in what they were posting. This involved more video content, highlighting what was going on behind the scenes plus some hilarious skits that help show off the personality of the staff working there. Over 3 years on and they are still smashing it online, with people coming specifically to their café after seeing their content on social media.
Billie shares what she believes has contributed to such huge growth and her top tips for doing so, controversially this doesn’t include hashtags! Her and Natalie also discuss the backfire that Burger King received after they posted what could be perceived as very sexist tweet. Could this have been tweeted in the hope to gain attention or was it just a Whopper of a social media fail.
Social media fail:
https://www.forbes.com/sites/suzannerowankelleher/2021/03/09/women-belong-in-the-kitchen-burger-kings-international-womens-day-tweet-goes-up-in-flames/
Check out Good Day Café on socials:
Website: https://gooddaycafe.co.uk/
TikTok: https://www.tiktok.com/@gooddaycafebath
Instagram: https://www.instagram.com/gooddaycafe/
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
From a way to curve boredom to a thriving business, join us in this episode as our host, Natalie, sits down with Alexandra, the mind behind the hugely popular Instagram and TikTok page, Bath Eats.
The growth of Baths Eats has been extraordinary, amassing an impressive 50k followers across social media accounts, and all down to Alexandra, now currently studying to be a solicitor, while still passionately managing Bath Eats with her team of foodies. This sounds like a dream job for anyone who loves food!
Alexandra shares what has been key to the growth of Bath Eats and shares her winning social media formula. Be prepared to be inspired and most likely hungry as we learn about Alexandra's journey. Also make sure to stick around until the end, as Natalie and Alexandra discuss how TikToker, Tony Pileseno was fired from Sherwin Williams to now having his own paint line.
Social media fail:
https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing
Check out Alexandra on socials:
Linkedin: https://www.linkedin.com/in/alexandrabrosensdoy/
TikTok: https://www.tiktok.com/@bath.eats
Instagram: https://www.instagram.com/batheats/
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
Join us as we sit down with Ian McKee, Head of Communications at Good Energy, one of the UK's top renewable energy suppliers. In these times of soaring energy prices, Ian faces the challenging task of connecting with customers and convincing them to choose Good Energy. Discover how he builds and harnesses trust to drive sales and inspire positive change.
Good Energy's social media presence isn't without its hurdles, as it encounters its fair share of challenges with trolls and followers engaging in passionate debates on important topics Ian also shares his top tips when it comes to creating engaging content. Make sure to listen in to discover what they are and how you could use them to elevate your social media game.
Lastly, stay tuned until the end as we explore this week's social media fail and investigate why Starbucks' Race Together campaign was such a failure.
Social media fail:
https://www.eater.com/2015/6/18/8807849/why-starbucks-race-together-campaign-failed
Check out Ian on socials:
Linkedin: https://www.linkedin.com/in/imckee/
https://www.linkedin.com/in/imckee/
Website: https://www.goodenergy.co.uk/
Instagram: https://www.instagram.com/goodenergyuk/
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
A prominent figure who has faced her fair share of trolls online, listen in to today’s podcast as Helen Belcher OBE overcomes hate online whilst continuing to empower her local community and advocate for inclusivity, especially within the trans community. Hear Helen’s invaluable advice on authenticity in life and online, as well as her insights on navigating social media. Stay tuned for her take on the social media fail, as Helen mentions anything with ‘gate’ on the end often signals trouble. I wonder what Apple did to deserve the title 'Bendgate'
Social media fail:
https://www.zdnet.com/article/apple-knew-about-the-iphone-6-bendgate-problem/
Check out Helen on socials:
Linkedin: https://www.linkedin.com/in/helen-belcher-obe-2096371/
Twitter: https://twitter.com/HelenCBelcher
https://wiltshirelibdems.org.uk/en/contact/cllr-helen-belcher
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
Should we involve young people in decision-making? James, the development manager from “Off the Record”, does exactly that. They use the opinions and feedback of young people to help shape their charity and its operations, contributing to the creation of a supportive environment for young people’s mental health. Should we learn from their charity and follow their lead? Listen in as they discuss the social media fail posted by the Motor Neurone Disease Association on the success of the ice bucket challenge. Explore how it caused such a backlash from their audience and discover what you can do to learn from their mistakes.
Social media fail: https://www.theguardian.com/voluntary-sector-network/2015/jul/27/the-backlash-over-charitys-awareness-campaign-made-us-rethink-our-work
Check out Off the Record:
https://www.offtherecord-banes.co.uk/
https://www.instagram.com/otrbanes/?hl=en
https://twitter.com/OTRbanes
https://www.facebook.com/OTRbathnes?paipv=0&eav=AfZSdv1DWjuC_igth5OmHBvx-ke11Xdl2nLbvs1c9lw1G5FQVrvpfE5y8avpOr-OvwM&_rdr
Want to be on the podcast? Email us at info@naturallysocial.co.uk
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
Join Natalie as she sits down with Liz Morrison, the amazing charity founder who is making a difference in the lives of disabled people by helping them connect with nature. We'll explore the power of social media in building communities online and discuss how Liz has leveraged it to connect with like-minded individuals and engage with the disability space. Stay tuned till the end as we discuss the social media rivalry between Marks & Spencer and Aldi!
Social media fail: https://www.mylondon.news/whats-on/shopping/ms-free-cuthbert-aldi-shoppers-20423061
Timestamps:
00:31 Introduction into Liz Morrison and Happiness Horsebox
2:55 How does social media play a part
Talk to people in disability space and charity fundraising
Connecting with organisations and charities
3:50 Building our customer
4:23 Do you adjust your content for each platform?
4:50 Twitter is great to find people and make connections on Linkedin
5:20 What hasn't worked online?
Using inclusive phrasing
6:22 Making mistakes is part of the journey
6:30 How do you plan for your content?
7:15 Importance of supporting each other
9:31 Respecting people online
09:50 What other tips and lessons?
Be open to new ideas
Building confidence for others
10:54 Have you seen any direct impact from social media?
12:30 Social media is a great tool to seek opinions
Shape your service and build customer loyalty
12:50 Bringing different communities together
13:30 What's your personal relationships like with social media?
15:20 Let's get everyone talking about accesibility
16:54 Data based evidence is important
18:20 How do you plan?
20:08 Social media fail
Check out Liz and The Happiness Horsebox on socials:
https://www.happinesshorsebox.co.uk/
https://www.linkedin.com/company/safeguarding-matters/
https://www.facebook.com/thehappinesshorsebox
https://www.linkedin.com/in/liz-morrison-b3a46117/
Want to be on the podcast? Email us at info@naturallysocial.co.uk
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
Discover the shocking truths about plastic pollution as sustainable shop owner Lucy Barfoot shares all about how she educates and inspires her audience using social media! Don’t miss the epic social media fail and which brand has failed to sense check their marketing posts!
Social media fail: https://www.campaignasia.com/article/loreal-faces-backlash-for-black-lives-matter-post/461394
00:47 Introduction to what Lucy and her business Coconut and Cotton. Helping customers make small changes to be more sustainable
1:50 What inspired Lucy?
2:44 Plastic waste pollution
6:00 What role does social media play in the business?
06:16 Educating followers on social media
7:25 How does posting on Linkedin fit in with her strategy?
Attracting other peoples expertise
8:13 How has Instagram helped deliver growth?
9:20 What content works best?
13:15 What other social media tips can you share?
14:22 Female founder advice
15:30 Social media fail – Loreal black lives matter
Connect with Lucy:
https://coconutandcotton.co.uk/
https://www.instagram.com/coconut.and.cotton/
https://www.linkedin.com/in/lbarfoot/
https://www.facebook.com/coconutcotton
Want to be on the podcast? Email us at info@naturallysocial.co.uk
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
We had the pleasure of chatting with the incredible Dave Plunkett, the mastermind behind Collaboration Junkie - an organization that's all about forging powerful partnerships for businesses.
In this episode Dave spills the beans on the importance of having synergy between word of mouth and social media, and we’ll take a deep dive into Dave's journey of conquering LinkedIn, where he's amassed a jaw-dropping following of 7,000+ connections!
Don’t forget to tune in to the end to catch this episodes Social Media Fail featuring none other than Nivea!
Social media fail:
https://www.bbc.co.uk/news/world-europe-39489967
Top points in this episode:
02:40 Word of mouth marketing
06:50 What’s helping your business
07:20 Business Fomo
10:15 What part does social play in Dave’s business
12:40 Using Linkedin to grow Dave’s personal brand
14:25 How to make easy content
17:06 Add personality into your content
20:10 How to plan content
21:00 Creating bulk content
24:40 Have a clear target market
26:05 Remind people what you do
29:10 What is wrong with social media
Pressure to comply, comparing yourself to others
31:00 Be self-aware online
31:50 Be intentional in what you post
32:08 Social media fail - Nivea
Thanks for tuning in!
Connect with Dave Plunkett on socials:
https://www.linkedin.com/in/daveplunkett/
https://www.collaborationjunkie.com/
https://www.linkedin.com/company/collaboration-junkie/
https://www.youtube.com/channel/UCZCX8LX9Tf-pQR1KtfnPGYg
Want to be on the podcast?Email us at info@naturallysocial.co.uk
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social?
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of localgovernment. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whetherthey be charities or companies. If you could create profit from social media, surely you could create real change too, right?
Join us for a new episode of Beyond the Hashtag where Natalie, our host, gets the chance to chat to Fiona Cromwell from a Bath-based charity who have been empowering the disabled community with their innovative products. Get ready to learn from Fiona’s expert insights as she shares her topthree social media tips for growing a charity online. Discover how Designability puts the human at the centre of their design to perfect their products. And of course, they discuss this week’s social media fail. Tune in to hear all about what IHop did which left their customers very confused.
Top points in this episode:
1:17 Introduction to Designability
3:40 Sharing the stories behind their customers
5:39 Facebook groups
7:15 What other channels are they on?
09:10 Reflecting on what isn't working
11:24 Social media results
11:30 How we engaged with the disabled community
Human-centered design
Getting input and feedback from their customers
13:30 Using social to survey customers and implement these changes
15;09 Learning not to be reactive, it’s important plan and strategize
16:45 Scheduling content and tools
21:57 Top social media tips
Looking at similar competitors
Training your colleagues on social media
Communication is key for telling stories
24:40 Social media fail - IHop
Thanks for tuning in!
Connect with Fiona and Designability on socials:
https://designability.org.uk/
https://www.linkedin.com/company/designabilityuk/
https://www.instagram.com/designabilityuk/
https://www.facebook.com/DesignabilityUK
https://www.linkedin.com/in/fionacromwell/
Want to be on the podcast? Email us at info@naturallysocial.co.uk
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
This week’s podcast is slightly different from our regular episodes as host, Natalie sits down to chat with Naturally Social's Junior Marketing Executive Nancy. Natalie and Nancy share their personal experiences of dealing with stress as a business owner and when starting out in your career. They share valuable advice on how to minimize these stresses with the importance of self-awareness and habit changes.
Top points in this episode:
01:00 What Natalie finds most stressful as a business owner
01:50 Workload and everything in between
2:40 How does stress manifest for Natalie
4:40 Having self awareness
5:30 Recognising stress in staff members
7:20 How does Natalie minimize stress as a business owner
8:40 Make habit changes and commitments to yourself
9:20 Understand what is urgent and important
10:40 Don’t let habits slip, be disciplined
11:25 Find out what makes you happy and commit to that
13:40 Know your worth
14:40 Nancy's advice when starting out in your career
15:30 The importance of learning and developing yourself
16:35 Seek feedback on yourself
17:25 Stop comparing yourself to others
19:40 Reflect on what you achieved
21:00 Document your wins
Thanks for tuning in!
Want to be on the podcast? Email us at info@naturallysocial.co.uk
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
Join us for a new episode of Beyond the Hashtag we get the chance to chat to Tommy Hatto, an award-winning wellbeing coach, motivational speaker, actor, model, and founder of Tommy Hatto Online – a wellbeing coaching and consultancy company.Join Natalie and Tommy as they dive into the world of online presence, discussing the ups and downs of managing a large following on social media. From learning to see beyond the filters to navigating toxicity online they explore ways to maintain mental health and authenticity online.
Top points in this episode:
5:00 Wellbeing in the workplace
8:00 Growing a large following online
11:00 Running a business online
12:00 Appealing to different demographics
15:00 Managing time on socials
16:30 Posting with intent
18:45 Separating personal from business
20:45 Scheduling tools
22:45 Building relationships online and communities
26:00 Wellbeing in men
27:30 Finding purpose on social media
32:00 Filtered photos, being transparent
36:00 Social media is the biggest search engine
37:00 Navigating what is and what isn't real online
How to trust sources online
39:30 Being self aware of what goes out online
40:00 Who do you look up to on social media
42:30 Human connection is important
43:30 Keep posting online, people are looking at your content
44:30 Investing in the wellbeing of your staff in the workplace
45:30 Dove Social media fail
Thanks for tuning in!
Connect with Tommy on socials:
https://tommyhatto.com/
https://www.instagram.com/tommyhattoonline/
https://www.instagram.com/tommyhatto/
https://www.facebook.com/tommyhatto/
https://twitter.com/tommyhatto/
Want to be on the podcast? Email us at info@naturallysocial.co.uk
Check us our on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
In this episode of Beyond the Hashtag, we’re taking you to San Diego, California for Social Media Marketing World 2023! Natalie shares her top take-aways from the conference and we’re sharing the top social media marketing tips from the amazing John Jantsch, Mari Smith, Keenya Kelly, and Austin Armstrong! Listen in as we share tips on how to improve your strategy and sharing your core message, the growth of AI, building a community on Facebook, how to grow on TikTok and much more!
Thanks for tuning in!
Connect with the amazing speakers featured in this episode:
John Jantsch - https://ducttapemarketing.com/
Mari Smith - https://www.marismith.com/
Keenya Kelly - https://keenyakelly.com/
Austin Armstrong - https://www.tiktok.com/@austintarmstrong
About Social Media Marketing World: Social Media Marketing World is the ultimate destination for digital marketers looking to stay up-to-date with the latest trends and strategies in social media. Hosted by industry experts, Social Media Examiner, the conference is jam packed with actionable insights into topics such as influencer marketing, content creation, and algorithm changes.
Want to be on the podcast? Email us at info@naturallysocial.co.uk
Check us out on socials too:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
What we do at Naturally Social:
Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?
We're chatting with Olly Reid from Hum4ns, discussing authenticity on social media and finding the balance between sharing your challenges as a business owner and oversharing your hardships.
Olly also touches on the importance of aligning personal and business values as well as understanding that everything may not be what it seems on social media.
Don't forget to stay tuned to the end of the episode for the epic social media fail featuring McDonalds!
Social media fail: https://www.marketingrefresh.com/blog/mcdonalds-black-friday-tweet-fail/
Connect with Olly:
https://www.linkedin.com/in/ollyreid/
https://hum4ns.co.uk/
https://www.instagram.com/behum4nkind/
Connect with Naturally Social:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
Join us for a new episode of Beyond the Hashtag we get the chance to chat to Julia, Social and Community Manager of Small99 and dive into the world of sustainability.
Julia shares valuable insights into what steps you can take as a business to become more sustainable and also tips for using social media with more purpose. Don't forget to tune in to the end for our epic social media fail!
Meet like-minded people who have a shared passion for sustainability (People, Planet, Pint) https://www.eventbrite.com/cc/people-planet-pint-207559
Measure your carbon: https://small99.co.uk/measure/
Check out Small99 on socials:
https://www.instagram.com/thesmall99/
https://www.linkedin.com/company/small99/
Check out Naturally Social on socials:
https://www.instagram.com/nlysocial/
https://www.tiktok.com/@nlysocial
https://www.facebook.com/NlySocial
https://www.linkedin.com/company/naturally-social/
https://www.naturallysocial.co.uk/
In this episode of Beyond the Hashtag Natalie, our host, talked with Rhyannon Boyd, head of RUHX, NHS charity for the Bath Royal United Hospital.
As they discuss RUHX’s approach to marketing and social media, you’ll gain valuable insights into how to engage different demographics, the importance offline marketing and what channels make the most impact. Plus, stay tuned for another epic social media fail!
Check out Rhyannon and RUHX on socials:
https://www.instagram.com/ruhxcharity/
https://www.facebook.com/ruhxcharity
https://ruhx.org.uk/
https://www.linkedin.com/company/ruhxcharity/
https://www.linkedin.com/in/rhyannon-boyd/
Check out Naturally Social on socials:
https://www.tiktok.com/@knowyourfloors
https://www.instagram.com/nlysocial/
https://www.linkedin.com/company/naturally-social/
https://www.facebook.com/NlySocial
https://www.naturallysocial.co.uk/
In this episode of Beyond the Hashtag we get the chance to chat to Pelvic health physiotherapist, Suzanne Vernazza.
Suzanne has harnessed the power of TikTok by creating a health movement educating her viewers of the importance of pelvic health with her brilliant #squeezealong music videos.
We deep dive into how she got started on TikTok, what she does to manage her community online and of course listen to the end to hear our epic social media fail.
Check out Suzanne on socials:
https://www.tiktok.com/@knowyourfloors
https://www.instagram.com/knowyourfloors/
https://www.linkedin.com/in/suzanne-vernazza-b0b3191ba/
Check out Naturally Social on socials:
https://www.tiktok.com/@knowyourfloors
https://www.instagram.com/nlysocial/
https://www.linkedin.com/company/naturally-social/
https://www.facebook.com/NlySocial
https://www.naturallysocial.co.uk/
We’re back with our first episode of 2023 with Jenna, Founder of Gumption agency and the Social Media Union podcast.
Jenna and Natalie discuss social media strategy for purpose driven organisations. Tune in to listen to their tips on how to create engaging content, how to choose the right platform, and how to build a community.
This episode is packed full of great advice, so whether you’re just starting out or need a boost on your existing strategy, we hope you enjoy!
Make sure to give Beyond the Hashtag a follow as we have got some amazing guests lined up for this year!
Jenna’s links:
https://www.linkedin.com/in/jennaaliciayhearm/
https://www.thesocialmediaunion.com/
https://www.instagram.com/gumptionagency/
Check out the Social Media Union podcast here: https://open.spotify.com/show/58iUwracmL3A3MPyfuViCR
Keep up to date with Naturally Social:
https://www.naturallysocial.co.uk/
https://www.instagram.com/nlysocial/
https://www.linkedin.com/company/naturally-social/
https://www.facebook.com/NlySocial
2022 is coming to an end and in this episode your host Natalie Sherman reflects on what’s happened throughout the year looking back at the success of the podcast and her business, Naturally Social!
Links mentioned:
Wiltshire Digital drive: https://www.wiltshiredigitaldrive.org/
Social Media Marketing World: https://www.socialmediaexaminer.com/smmworld/
People, Planet, Pint: https://www.facebook.com/events/1049029215755888/1106717679987041/?event_time_id=1106717679987041
The Foundry: https://www.theworkshed.co.uk/thefoundry/
If you are interested in being a guest on the podcast in 2023, give us a message on any of our socials:
https://www.instagram.com/nlysocial/
https://www.facebook.com/NlySocial
https://www.naturallysocial.co.uk/
https://www.linkedin.com/company/naturally-social/
https://twitter.com/NlySocial
In this episode of Beyond the Hashtag we’re talking to the amazing Joyann Boyce, Founder of Arima & Co, to chat about inclusive marketing as well as Joyann’s passion to help empower marketing teams to be more inclusive. Natalie and Joyann sit down to discuss inclusive marketing examples and how social media can play a role in changing the conversation about inclusivity. Make sure to listen right to the end to hear all about the social media fail that Joyann has selected and hear her advice on what you can do to prevent a social media backfire!
Episode Summary:
In this episode of Beyond the Hashtag, we’re talking to Jane Boulton from Springboard; a charity that provides support for pre-school children (aged 0-5) with special needs and their families. We discuss how posting on social media helped them to raise an amazing £60,000 and how they've had to adapt and change their marketing strategy since they opened 50 years ago!
Social media fail:
https://www.insider.com/aldi-poorest-day-challenge-influencer-backlash-style-me-sunday-2020-2
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Jane Boulton:
https://springboardchippenham.co.uk/
https://www.linkedin.com/company/springboard-north-wilts-opportunity-group/
https://www.linkedin.com/company/springboard-north-wilts-opportunity-group/
Episode Summary:
We’re back with a brand-new episode, and this week Natalie from Naturally Social is speaking with Lucy McMahon from We Hear You.
Listen in as Lucy discusses her role as Communications Officer for this wonderful charity that provides counselling for those with cancer. Learn what strategies and tools they use to craft content and tell the story behind the work they do. Keep listening to the end for this week’s epic social media fail!
Social media fail:
https://www.theguardian.com/world/2017/oct/08/dove-apologises-for-ad-showing-black-woman-turning-into-white-one
Other bits mentioned:
https://www.canva.com/canva-for-nonprofits/
https://later.com/
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Lucy:
https://www.linkedin.com/in/lucy-mcmahon-318694b8/
https://www.wehearyou.org.uk/
https://www.facebook.com/WHYWeHearYou/
Episode Summary:
We’re back with a brand new episode, and this week Natalie from Naturally Social is speaking with Ryan Hartley from Always Better Than Yesterday.
Ryan is a leadership coach, hosts the Always Better Than Yesterday podcast, and has had the pleasure of interviewing some high-profile guests. Natalie gets a chance to chat with Ryan about what makes a heart-centered leader and how he stays authentic online.
Social media fail:
https://twitter.com/takticaldigital/status/998598613621239810?lang=en-GB
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Ryan:
https://www.linkedin.com/in/ryanhartleyabty/
https://abty.co.uk/
https://www.instagram.com/alwaysbetterthanyesterdayuk/
Episode Summary:
We’re back with a brand new episode, and this week our host Natalie from Naturally Social is speaking with the Klaire from the Kindness Connection.
Listen in as they chat about how Klaire built her business using only Facebook and community involvement, learn how she keeps her business sustainable and the difficulties of switching off as a business owner!
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Klaire:
https://www.facebook.com/kindnessconnectioncorsham
Episode Summary:
In this episode of Beyond the Hashtag we’re talking to Kayla Wilson, head of marketing at Furniture Box. Natalie and Kayla discuss what red flags to look for when working with influencers on social media. They also talk about how to build relationships with customers and being flexible when it comes to planning and prepping content. Lastly, this week's social media fail perfectly depicts influencer marketing gone wrong, tune in to listen to Scott Disick's embarrassing slip-up.
Social media fail:
https://www.standard.co.uk/showbiz/celebrity-news/scott-disick-mocked-on-instagram-for-epic-sponsored-post-fail-a3253391.html
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Kayla:
https://www.linkedin.com/in/kayla-wilson-marketing/
https://www.furniturebox.co.uk/
https://www.instagram.com/furniturebox_uk/
Episode Summary:
In this episode of Beyond the Hashtag we’re talking to Katherine George, Founder of Oh So Social. Natalie and her sit down to discuss what it takes to grow a multi-award-winning social media agency. They talk about the dos and don'ts when it comes to picking your clients, how to create engaging content, and deciding between organic or paid strategy. Lastly, a competition gone wrong is this week's social media fail which left a lot of customers unhappy.
Social media fail:
https://www.linkedin.com/pulse/sunny-co-clothing-pitfalls-viral-social-media-michael-harnisch/
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Katherine:
https://ohsosocialmarketing.co.uk/
https://www.linkedin.com/in/ohsokatherine/
https://www.instagram.com/ohsosocialmarketing/
Episode Summary:
In this episode of Beyond the Hashtag we’re talking to Ben Carson, Founder, and host of the Caffeinated Hustle podcast. We discuss paid ads, growing a podcast, and what are NFTs all about?!
Social media fail:
https://www.theguardian.com/music/2018/mar/15/rihanna-snapchat-ad-domestic-violence-chris-brown
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Ben Carson:
Check our Ben's podcast by searching Caffeinated Hustle on Spotify
https://www.caffeinatedlabs.io/
https://www.linkedin.com/in/ben-carson-9893b7237/
https://www.caffeinatedlabs.io/
Episode summary:
In today's podcast episode we're talking to Anthony Green, founder of Motion Manor - an ethical animation studio. We discuss what lead him to create a business focused on sustainability, the effectiveness of video content, and how his social media strategy has done a complete 180! We also hear his thoughts on this week's shocking social media fail!
Social media fail: https://www.theguardian.com/environment/2022/apr/12/kfc-faces-backlash-over-misleading-portrayal-of-chicken-farming-niko-omilana
Toonly: https://www.toonly.com/
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Anthony Green:
https://motion-manor.com/
https://www.facebook.com/MotionManor/
https://www.linkedin.com/in/anthonydalegreen/
Episode Summary:
In this episode of Beyond the Hashtag, we’re talking to Jodie Hoskin from Bath Mind. We discuss how their fundraising team elevated their social media impact by introducing trends and getting more corporate buy-in. We also touch on how social media has helped educate and create a safe space for people to learn and seek advice about mental health issues.
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Jodie Hoskin:
https://www.bathmind.org.uk/
https://www.linkedin.com/in/jodie-hoskin/
https://www.instagram.com/bath.mind/
Episode Summary:
In this episode of Beyond the Hashtag, we’re talking to Danny Matthews from Danny & Co. Also known as a 'Creative Genius'. We discuss how he has managed to create a carbon-neutral business, how he helped a client get a £1 million valuation with no customers, and the secrets to Carrie Rose's (CEO of Rise at seven) social media success!
People mentioned:
Sustainability consultant, Sarah Whale: https://www.profit-impact.co.uk/
CEO & Co-Founder of Rise at Seven, Carrie Rose: https://www.linkedin.com/in/carrieroseballoch/
Entrepreneur and internet personality, Gary Vaynerchuk: https://www.linkedin.com/in/garyvaynerch
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Mark Walters:
https://dannyand.co/
https://www.linkedin.com/in/theactualdanny/
https://www.instagram.com/dannyand.co/
Episode Summary:
In this episode of Beyond the Hashtag, we’re talking to Mark Walters from Marks Get Set. With 20+ years in business management, Mark is your go-to guy for all things business growth. We got the chance to chat with him and learn about his passion for what he does and how he uses social media as part of his strategy.
What to know more about the Natwest Accelerator:
https://www.natwest.com/business/business-services/entrepreneur-accelerator.html
People mentioned:
Entrepreneur and internet personality, Gary Vaynerchuck: https://www.linkedin.com/in/garyvaynerchuk/
Businessman and Dragons Den investor, Steven Bartlett: https://www.linkedin.com/in/stevenbartlett-123/
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Mark Walters:
https://marksgetset.com/
https://www.linkedin.com/in/marksgetset/
Episode Summary:
In this episode of Beyond the Hashtag, we’re talking to Rin Hamburgh from Rin Hamburgh & Co. We're discussing the highs and lows of running a small business and how social media plays a role in it. We also discuss connecting with new clients and oversharing online.
Mentioned articles:
https://medium.com/@jilliandowden/german-appliance-manufacturer-miele-publishes-sexist-facebook-post-1e38b250d3e4
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Connect with our guest, Rin Hamburgh
https://www.rin-hamburgh.co.uk/
https://www.facebook.com/rinhamburghandco
https://www.linkedin.com/company/rin-hamburgh-and-co/
Episode Summary:
In this episode of Beyond the Hashtag, we’re talking to Lucy Smith from Inclusive Change. We talk about the work Lucy does to support those who are neurodiverse and the part Social Media plays within her business. We also chat about a photoshop fail from Madonna!
Mentioned articles:
https://nationalpost.com/entertainment/celebrity/madonna-stole-my-body-woman-reveals-photoshopped-image-posted-to-stars-instagram
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Subscribe to our newsletter: https://bit.ly/3Pagrrr
Connect with our guest, Lucy Smith
https://inclusivechange.co.uk/
https://www.facebook.com/InclusiveChangeAtWorkCIC
https://www.linkedin.com/company/inclusive-change-ltd/
Episode Summary:
In this episode of Beyond the Hashtag, we’re talking to Ben Veal from Second Mountain Communications. We’ll be touching on Ben’s relationship with Social Media from a personal and business perspective. We’ll also be discussing greenwashing and a Social Media fail from P&O!
Mentioned articles:
www.EthicalConsumer.org/Ethical-Shopping-Guide/10-Ethical-Brands-Owned-Unethical-Companies
Connect with Naturally Social:
www.NaturallySocial.co.uk
@NlySocial across all social media platforms
Subscribe to our newsletter: https://bit.ly/3Pagrrr
Connect with our guest, Ben Veal:
www.SecondMountainComms.co.uk
Instagram.com/SecondMountainComms
LinkedIn.com/company/SecondMountainComms
Welcome to the first episode of Beyond the Hashtag!
Each episode we will be talking to business owners and learning how they look past the hashtag, what they do to create an engaged audience, great content, and deliver change in society through their social media.
Remember to tune in every other Sunday for a new episode featuring one of our guests.
Follow us on our socials:
- https://www.instagram.com/nlysocial/
- https://twitter.com/NlySocial
- https://www.facebook.com/NlySocial
- https://www.tiktok.com/@nlysocial?lang=en
Visit our website: https://www.naturallysocial.co.uk/