More Than A Brand: Recent Episodes
Lindsay Tramel-Jones
This podcast is a straight, no chaser explanation of all things branding. I will be taking the confusion out of the word "brand" and transforming it into an easy, matter of fact element that your business needs. Here you will learn that branding ain't just the pretty stuff and if you want to put your business in the big leagues, it's time to up your game and stop treating your brand as an afterthought.
In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to becoming the CEO of EightX, a company specializing in fractional CFO services.
He shares poignant moments from his childhood, including the impact of his grandfather’s death, which initially inspired him to pursue a career in medicine. However, after a year of pre-med studies, he realized that the long educational path wasn’t for him and decided to venture into the workforce instead. Through candid conversations, Matt emphasizes the importance of feeling significant in different aspects of life, whether as a parent, partner, or professional.
Join us for an insightful discussion on dreams, identity, and the pursuit of importance.
Get to know more about Matt and his company at: https://eightx.co/
Follow Fierceified on Linkedin at: https://www.linkedin.com/company/fierceified-agency
Learn more about our services: https://fierceified.agency/
Mentioned in this episode:
Intro to More Than A Brand
Thanks For Listening
Automate to Elevate: How Flow Lab is Revolutionizing Customer Journey Audits
In this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer journey audits into an automated SaaS product called FlowLab. She walks through her journey from manually conducting audits that took up to 10 hours, to identifying common patterns, and finally, creating a diagnostic tool that leverages AI to provide actionable insights in minutes. Lindsay introduces her RISE methodology (Research, Innovate, Strategize, and Evolve), which forms the backbone of Flow Lab, allowing service providers to identify and fix revenue leaks efficiently. This episode is a valuable listen for service providers looking to productize their expertise and optimize their customer journeys.
00:00 Introduction and Personal Story
01:40 The Problem with Manual Audits
04:51 The RISE Method Framework
06:27 Automating the Research Phase
07:35 Building Flow Lab
09:06 Flow Lab in Action
13:36 Lessons Learned and Advice
15:25 Conclusion and Launch Announcement
Get access to FlowLab at https://flowlab.fierceified.agency/ and used code FOUNDERS50 before August 31, 2025 to get 50% off the first 6 months.
Follow us on Instagram @fierceifeid.agency
The Art of Post-Sale Customer Engagement with Ken Rapp
In this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves around the importance of post-sale product experiences and how Blustream helps brands transform their customers into loyal advocates.
Ken shares insights on Blustream’s journey from creating sensors for guitars to developing sophisticated customer engagement solutions. The conversation also delves into Ken's personal interests, such as playing guitar and water skiing, adding a personal touch to the entrepreneurial dialogue. Ken emphasizes the use of AI cautiously to enhance personalized customer journeys and highlights the significant impact of customer retention and referrals on a business's success.
00:00 Introduction to More Than a Brand Podcast
00:42 Meet Ken Rap: Co-Founder of Blustream
01:08 Ken's Personal Story and Interests
02:30 Understanding Blustream's Mission
09:04 The Role of AI in Customer Engagement
14:23 The Genesis of Blustream
20:17 Final Thoughts and Contact Information
23:18 Closing Remarks and Social Media
Learn more about Blustream at: https://blustream.io/
Visit our website at https://fierceified.agency/
Join The FlowLab Waitlist: https://fierceified.myflodesk.com/flowlab
In this episode, we dive into a conversation with Stephen Sachs, founder of Zero Company and co-founder of AICMO. Stephen discusses the essence of his identity beyond titles, emphasizing the importance of empathy and love in our systems. He introduces The Bliss Method, which stands for "build love into scalable systems," and shares his vision of transforming random acts of kindness into a more systematic approach that fosters continuous empathy and compassion. Stephen reflects on the natural maturation process of empathy and how it evolves as we grow, encouraging listeners to integrate love into their personal and professional lives.
Join us for an inspiring discussion on building a more empathetic world.
[00:00:38] Systems of love in marketing.
[00:09:10] Emotional connection in marketing.
[00:14:23] Higher purpose in business.
[00:16:22] AI and marketing integration.
[00:21:53] Marketing for small businesses.
[00:27:17] Normal vs. New Normal.
Learn More:
Join our CX Experience Vault to help you transform your customer experience: https://courses.morethanabrand.co/experience-vault/
www.Fierceified.agency
Learn More about Stephen 👇🏾
AICMO: aicmo.io
The Bliss Business Podcast: https://www.theblisspodcast.com/
Mentioned in this episode:
Join our Experience Vault
Discover The Experience Vault—a customer experience (CX) hub designed for solopreneurs, growing founders, and scaling CEOs ready to turn clicks into clients and clients into loyal fans. Inside the Vault, you’ll find tools, trainings, and strategies to optimize every stage of your customer journey—from awareness to retention. Whether you’re DIY-ing your way to visibility or leading a growing team, The Experience Vault gives you big-brand CX tactics built for real-life entrepreneurship.Learn more at courses.morethanabrand.co/experience-vault
Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency.
Join us as we dive into:
Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit.
The transition from New York City to Chicago and how it influenced his business approach.
The importance of human factors in branding and how to measure success beyond just numbers.
The role of AI in branding and the delicate balance between technology and the human touch.
Jose's vision for Alta and the type of clients he aims to work with in the future.
Whether you're an aspiring entrepreneur or simply curious about the world of branding, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories that go beyond the brand!
Connect with Jose:
Website: alta.design
LinkedIn: Jose Pablo Dominguez
Follow Us:
Instagram: @fiercified.agency
Facebook: Fiercified Creative and Consulting
Hit that subscribe button and join us for the next episode!
The Journey of Ashley Lacer and Michelle Mae: A People-First Approach in FashionIn the latest episode of the More Than A Brand Podcast, host Lindsay Trammell-Jones interviews Ashley Lacer, the founder of Michelle Mae, a fashion brand dedicated to providing stylish and comfortable clothing for women of all sizes. Ashley's journey is not just about building a successful business; it's about creating a positive impact on the lives of others, particularly women entrepreneurs.
The Heart Behind the BrandAshley emphasizes that her identity extends beyond her roles as a business owner, wife, and mother. At her core, she aims to leave a positive mark on everyone she encounters, whether personally or professionally. This philosophy is reflected in the mission of Michelle Mae, which was born out of Ashley's frustration with the fashion industry's lack of options for women of all sizes. She recognized a gap in the market for quality, fashionable clothing that didn't come with inflated prices based on size.
Building Community and RelationshipsOne of the standout features of Michelle Mae is its commitment to fostering a community among its retailers. Ashley has created a private Facebook group for boutique owners who carry her brand, allowing them to share experiences, photos, and support one another. This collaborative environment sets Michelle Mae apart from other wholesale brands, as it emphasizes relationship-building over mere transactions. Ashley believes that when businesses prioritize people over profits, success naturally follows.
Advice for Balancing Life and BusinessFor those juggling multiple roles, Ashley offers valuable advice: take a breath and reassess your priorities regularly. Time is a precious currency, and being mindful of how it’s spent can lead to a more fulfilling life. She encourages others to live without regrets and to focus on what truly matters.
In conclusion, Ashley Lacer's story is a testament to the power of a people-first approach in business. Through Michelle Mae, she is not only redefining fashion for women of all sizes but also creating a supportive community that uplifts and empowers others. Her journey serves as an inspiration for entrepreneurs everywhere to prioritize relationships and integrity in their business practices.
Get to know Ashley at:
Instagram: https://www.instagram.com/entrepreneurAshley/
https://www.michellemaewholesale.com/
Customer expectations are changing, and it’s time to keep up. In this episode of More Than a Brand, we’re diving into the five most impactful CX trends for 2025. We’re talking about:
- Writing copy that’s concise, convincing, and cuts through the noise during the purchase phase.
- Balancing short-form and long-form content to create awareness and close sales.
- Saying goodbye to fake urgency and hello to smarter, more authentic pricing models.
- Leveraging AI as a powerful tool for personalization and problem-solving while keeping the human connection alive.
- Crafting retention strategies that meet customers where they are, ensuring loyalty and growth.
This episode is more than just predictions—it’s a roadmap for building stronger, smarter CX strategies. Ready to take your brand to the next level?
In the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic and transparent about struggles and imperfections. Lindsay shared personal stories about her journey, including mistakes she made in her business, like forgetting to print addresses on wedding invitations. Despite the mishap, Lindsay highlighted the valuable lesson she learned from the experience - the importance of having a process and being organized to avoid similar mistakes in the future.
The conversation emphasized that everyone faces challenges and makes mistakes, even successful entrepreneurs. By sharing these stories openly, it helps others feel less alone in their own journeys. Angie mentioned a prominent entrepreneur who appeared successful from the outside but had faced numerous setbacks and challenges in building their business. This example illustrated that success is often accompanied by struggles and imperfections behind the scenes.
The key takeaway from the episode is that authenticity and transparency in sharing struggles can create a sense of connection and relatability with others. By being open about the ups and downs of entrepreneurship, individuals can inspire and support each other through shared experiences. This approach fosters a community where individuals feel understood, validated, and encouraged to keep moving forward despite setbacks. Ultimately, embracing authenticity and transparency can help individuals navigate challenges with resilience and empathy, knowing that they are not alone in their journey.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Want to connect with Angie? Find her over on TikTok @angiemjordan
In the podcast episode featuring Angela Williams, the discussion sheds light on the significant impact of mindset on one's brand, particularly during a transition from a neutral role to a personal brand. Angela shares her personal journey of transitioning from a psychotherapist, where she maintained a neutral presence, to a personal brand where visibility and sharing opinions were crucial.
- Transition Challenges: Angela's experience exemplifies the challenges individuals face when moving from a behind-the-scenes role to becoming the face of their brand. The shift required her to step out of her comfort zone, share her values, beliefs, and opinions, and be more visible to her audience.
- Mindset Shift: The transition demanded a substantial mindset shift. Angela had to overcome insecurities about being visible, sharing personal aspects, and being outspoken about her beliefs. This shift in mindset was vital for her to effectively represent her personal brand and connect authentically with her audience.
- Visibility and Consistency: Building a personal brand necessitates consistent visibility and sharing of opinions. This transition from a neutral role to a personal brand underscores the importance of mindset in embracing visibility, maintaining communication consistency, and confidently sharing expertise and values with the audience.
- Mastering Emotions: Angela stresses the importance of mastering emotions and mindset when stepping into the spotlight. The ability to navigate insecurities, handle the spotlight, and maintain clarity and perspective in sharing opinions and values is crucial for a successful transition to a personal brand.
- Impact on Brand: The episode highlights how mindset plays a pivotal role in shaping the perception of a personal brand. A positive and confident mindset can enhance brand authenticity, credibility, and audience connection, while a negative or insecure mindset can impede brand growth and impact.
In conclusion, the episode featuring Angela Williams underscores how mindset significantly influences the transition from a neutral role to a personal brand. Embracing visibility, authentically sharing opinions, and mastering emotions are essential for building a successful personal brand that resonates with the audience.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Visit Angela Williams on her website at https://www.angelamarie.co or tune into her podcast The Bigger Braver Life Show on all major streaming platforms.
In this episode of "More Than a Brand," I had the pleasure of hosting Patrice Brown, a master stylist and colorist, who I fondly refer to as the "abstract visionary." This episode marks a special occasion as it is our first time recording in person with two people in the same room.
We began by discussing Patrice's unique approach to hairstyling and her commitment to educating her clients about proper hair care. Patrice shared her journey of self-discovery, emphasizing the importance of identifying who she is beyond her professional titles. She spoke about her healing process, which includes daily meditation and shadow work, and how these practices have helped her become more self-aware.
Our conversation took an interesting turn as we delved into the challenges of unlearning ingrained behaviors, especially those rooted in our upbringing in the Bible Belt. Patrice and I discussed the importance of interpreting religious teachings in a way that promotes personal growth rather than judgment.
We also touched on the significance of setting boundaries, particularly as entrepreneurs. Patrice shared her experience of learning to be accessible but not always available, a lesson that has helped her maintain a healthier work-life balance.
As we explored our personal lives, Patrice revealed her interest in Latin ballroom dancing as a potential new hobby, while I considered learning how to do facials. We both acknowledged the difficulty of finding new activities that are unrelated to our professional lives but agreed on the importance of trying new things.
The episode also covered the emotional toll of friendship breakups and the necessity of self-reflection in maintaining healthy relationships. Patrice's wisdom, particularly her childhood insight of asking "Can they and will they?" in relationships, resonated deeply with me.
Finally, we discussed our future aspirations. Patrice aims to expand her salon and train the next generation of professional stylists, while I am preparing for my transition out of the army and exploring new interests.
This episode was a heartfelt and enlightening conversation about personal growth, self-awareness, and the journey of healing. I hope our listeners find inspiration and valuable insights from our discussion.
Connect with Patrice on IG: https://www.instagram.com/thedesignstudio_md/
Web: https://www.thedesignstudiomd.com/
Podcast: https://tr.ee/L2lpFzzIff
In this episode of "More Than a Brand," I had the pleasure of sitting down with someone incredibly special to me, Veronica Jackson—my Aunt Runt. We delved into her life beyond the titles of mother, sister, and grandmother, exploring who she is at her core. Aunt Runt shared her journey of self-discovery and wellness, emphasizing the importance of staying active and maintaining a healthy lifestyle, even at the age of 68.
We discussed her daily routines, which include going to the gym, hiking, and attending the Stretch Lab. She also talked about her love for plants, a passion that started with a simple gift from her father. Aunt Runt's wellness journey is not just about physical health but also mental well-being, as she finds joy and motivation in small, achievable goals.
Aunt Runt also touched on the impact of her dog, Molly, on her wellness routine, highlighting how pets can be both a challenge and a source of motivation. We reminisced about family memories and the lessons we've learned from each other, which inspired me to announce my upcoming memoir, "Lessons from my Aunties."
Throughout our conversation, Aunt Runt offered valuable advice on wellness, stressing that it's a personal journey and what works for one person may not work for another. She encouraged listeners to find what suits their lifestyle and to make small, sustainable changes.
To wrap up, Aunt Runt shared her email address for anyone seeking guidance on their wellness journey, demonstrating her willingness to help others step out of their comfort zones and embark on their own paths to health and happiness.
Thank you for joining us on this heartfelt episode, and I look forward to bringing you more inspiring stories next week on "More Than a Brand."
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
In this episode of "More Than a Brand," I had the pleasure of speaking with Brandi Johnson, a renowned style expert who has made a significant shift from a career in education to becoming a stylist. Brandi shared her journey, starting as an executive in the learning and development field, focusing on education reform for Black and Brown children, to becoming a style and body image coach.
Brandi emphasized the difference between fashion and style, explaining that while fashion is an industry-driven by trends and consumption, style is personal and a form of self-expression. She attributes her understanding of style to the strong matriarchs in her family, particularly her grandmother and great-grandmother, who taught her that style is about presenting oneself to the world confidently.
Throughout the episode, Brandi provided valuable insights into how to embrace new body shapes, the importance of understanding fit, and the psychological aspects of style. She encouraged listeners to trust their intuition and to let go of clothes that no longer serve them, emphasizing that style should be fun and reflective of one's true self.
For those interested in learning more from Brandi, she can be found on Instagram at @BrandeisNicole, and she also offers a free Facebook group called "Style for Smart Cookies." Additionally, Brandi announced the upcoming launch of her membership program, which will provide personalized style guidance and shoppable catalogs.
This episode was filled with inspiring stories and practical advice, making it a must-listen for anyone looking to redefine their style and embrace their true selves. Thank you, Brandi, for sharing your journey and expertise with us!
Website: https://www.brandeisnicole.com/
On this episode of More Than a Brand, Dr. Monica Cox discusses her identity beyond her professional titles, describing herself as complex and busy. She highlights her passion for equity, social justice, and inclusion, emphasizing the importance of clear policies to prevent harm from unjust practices. Dr. Cox reflects on how her focus on equity has been a consistent theme in her life, shaped by various experiences rather than a single defining moment.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
In this episode of "More Than a Brand," I had the pleasure of sitting down with my dear friend and creative powerhouse, Jacq, also known as the copy whisperer. Jacq shared insights into her multifaceted career, which spans from professional cooking to copywriting, and how her creative endeavors extend into painting, directing, and even hosting dinner parties.
Jacq opened up about her journey from being labeled merely as a copywriter to embracing a broader identity that encapsulates all her creative talents. She discussed the transformative nature of her work with clients, emphasizing the importance of authenticity and digging deep into personal and brand identities. This approach not only reshapes her clients' perspectives but also continuously molds her own personal and professional evolution.
As we wrapped up, Jacq envisioned her future in the creative industry, aspiring to continue breaking barriers and supporting revolutionary voices in various sectors through her evolving business and creative endeavors.
This episode was not just a conversation but a profound exploration of what it means to live authentically and embrace the full spectrum of one's identity, both personally and professionally. Jacq's journey and insights are a beacon for anyone looking to infuse more authenticity into their life and work.
Learn more about Jacq at
Website
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
In this episode of our podcast, we had the pleasure of hosting Renee Nicole, the marketing maven behind Renee Nicole Global. Renee shared her unique perspective on life and business, emphasizing the importance of reflection in both personal and professional growth.
Renee opened up about her journey, revealing how she constantly questions the 'why' behind actions and decisions, which has significantly shaped her approach to business and life. She discussed the challenges of adhering to traditional paths and the liberation found in questioning established norms.
A significant part of our conversation revolved around Renee's strategic pivot in her business. She explained her transition from a retainer-based service model to offering quarterly intensives, allowing her to work more sustainably given her personal commitments and health considerations. This shift not only catered to her needs but also aligned better with her business goals and client interactions.
Get to know more about Renee by following her:
Threads
Join the Down the Rabbithole Newsletter
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For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Laura Gregory, the founder of Laura Speaks Life is a forward thinking, spirit-led mindset coach that is teaching entrepreneurs who desire to leave their 9-5 how to shift their mindset and reach their goals.
In this inspiring episode of More Than a Brand, I had the pleasure of speaking with Laura Gregory, a Mindset Coach and the founder of Laura Speaks Life. Laura shared her journey of becoming an "overcomer" and a beacon of hope, inspiring others to rise above their challenges. She emphasized the importance of mindset in achieving one's goals and how she never let anything stop her from pursuing her dreams.
Laura's approach to coaching is rooted in the belief that tenacity, willingness, and a growth mindset are key values for success. She encourages her clients to continuously evolve and become their best selves every day. Laura also discussed the importance of being open to help and ready for change, as these are crucial for personal growth.
Laura's services are aimed at visionary leaders who feel destined for more, helping them confront and overcome mental limitations to turn their dreams into reality. She can be found on various social media platforms, offering her expertise to those looking to conquer their goals and fulfill their desires.
To get to know Laura more, visit her at www.lauraspeakslife.coach or on instagram @coachlauraspeakslife
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Tiffany Ellis is the owner of G Ann's juices, a raw juice company located in Atlanta, GA. Her company is changing the relationship that people have with raw juices by providing them with an option for people that don't the taste of vegetables, but know they need them.
In this episode we discuss her journey to self-discovery beyond titles and accomplishments. She shares her creative nature, love for speaking, inspiring others through authenticity, and the value she places on relationships. Tiffany emphasizes the importance of honesty and doing your best and how that has influenced her way of doing business.
You can purchase from G Ann's https://gannsjuices.com/ or get to know her more on Instagram @gannsjuices
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
In this episode I have the pleasure of chatting with my very own podcast producer, Angie M Jordan. Angie is the owner of Podcast Launch Bestie a podcast production and marketing company, and she has been in the online marketing space since 2008.
We chat about who Angie is behind her brand, and also how being her most authentic self in her business has led to building a solid and recognizable brand, and how having a strong brand is key, especially in times where there are so many options or the market is struggling.
In this conversation you'll be inspired to identify your core values in your life and business and you will hear us talk about how to infuse that into your brand. We also talk about how family and outside opinions can influence you in your business.
Thanks for listening, and I hope to see you in the next episode.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Connect w/ Angie here:
Listen to her podcast here
Follow her on Tiktok here
Welcome back to season four of More Than The Brand! We're kicking off this season with a fresh perspective, inspired by the market's shift towards wanting to know the people behind the brands they support. A prime example of this shift is the reaction to Beyonce's haircare line, Sacred, which sparked discussions about the importance of personal connection with a brand.
This season, we're diving deep into the stories of entrepreneurs who've chosen to align their brands with their personal identities. We'll explore their journeys, the decisions they've made to prioritize authenticity, and the impact it has had on their businesses and themselves.
As your host, I'm committed to transparency and loyalty, and I'll continue to bring that energy to our conversations. Expect to hear real, multifaceted stories from a diverse group of entrepreneurs. We'll share laughs, maybe shed some tears, and most importantly, we'll uncover the human elements that make a brand truly resonate.
So, get ready for a season of powerful conversations that will inspire you to showcase the real you in your brand. Join us as we delve into what it means to be More Than a Brand. See you in the next episode for our first heartfelt conversation!
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Hello, hello, hello! Welcome to the final episode of "More Than a Brand" Season Three. Let's dive right in. Throughout this season, we've explored the realm of big business, discussing terms, consulting experts, and reflecting on the evolution of Fearcified Creative and Consulting.
In the tech world, terms like UX (User Experience), UI (User Interface), and CX are commonplace. For small business owners, understanding the differences is crucial. UI focuses on the creative aspects users visually experience, often on websites or apps. UX digs deeper, considering data, analytics, and research to enhance user interactions.
In this episode we dig into the difference of those terms and why each of them will be important to your long term goals.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
In this episode Lindsay reflects on the challenges of 2023, where rapid pivots and reactive strategies were the norm, She took a hiatus for a few reasons. She stresses the significance of taking breaks and stepping away from your business. As cliché as it may sound, you cannot pour from an empty cup. Sharing personal experiences, she emphasizes the need to recharge, allowing creativity and clarity to flourish.
During a CEO day retreat, she delved deep into her business's essence, identifying three definitive ways we help clients create customer journeys: envisioning, developing, and refining. The struggle with the term "refining" led to a breakthrough, aligning with a client's perspective and clarifying our service offerings.
Entrepreneurs, especially high-level small business owners, often seek comprehensive services that go beyond the surface. She unveils the hours of data, analytics, and strategic thinking invested in crafting a seamless client journey – something not visible to the client but crucial for success.
Amidst yearly and quarterly planning sessions, don't forget to plan in a pause. Avoid burnout, recharge, and maintain the beauty of a well-thought-out customer journey.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
In this episode, Lindsay reflects on the challenges and changes she's experienced in her business. She discusses the reliance on digital communication, particularly in meetings, and shares a funny anecdote about imagining a fake audience member named Carol. Lindsay then talks about receiving a client referral and being surprised when the client asks to pay by check instead of online. This leads to a realization about the need to think outside of traditional methods of doing business in the digital age.
If you are not confident in acquiring clients through social media or how to incorporate social media in your marketing efforts this episode is for you.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
This podcast episode focuses on the significance of the customer experience in business. Lindsay mentions the need to prioritize the customer experience over business goals, as a great experience can help achieve those goals. However, they also caution against creating an experience that cannot be sustained. The episode includes examples of integrating tools and platforms into a business's website and the importance of aligning them with the business's capabilities. The host emphasizes the need to consider sustainability and reach out for help if needed.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
In this podcast episode, Lindsay discusses her business journey and how she transitioned to become a thought leader. She reflects on the challenges she faced in 2020 and how she used that downtime to learn and improve her skills. She emphasizes the importance of creating a customer experience, rather than just a pretty website, and shares her passion for helping clients in a deep and meaningful way.
This episode previews the trajectory of Fierceified Creative and consulting and what to expect when working with us.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
In this episode, I speak to Stacey Reed of Stacy Zeal and Co to discuss the importance of having a strong web presence and how it ties into effective marketing. We highlight the need for websites that are both visually appealing and optimized for conversions.
The conversation emphasizes the integration of marketing and web design, debunking the notion that they are separate entities. Listeners will gain insights into the significance of a well-designed website in driving sales and attracting customers. This episode is part of the "More Than a Brand" podcast season, focusing on big girl business and hiring.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
The episode delves into the experiences of high-performing women, particularly women of color, who often find themselves in situations where their ideas are credited to others. They express feeling unheard and undervalued in the workplace, leading to a sense of frustration and undervaluation.
Coach, Daisy Jones-Brown shares her experience of seeing her ideas being implemented and recognized by others, but not receiving credit for them and how it encouraged her to coach women who are facing these same issues.
If you are interested in the mindset shifts required to go from 9-5 employee to entrepreneur tune into this episode.
Learn more about Daisy Jones-Brown at https://brownsugawellness.com/
Link: https://fierceified.agency/internalized-oppression-of-black-women/
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
This episode is all about thought leadership. Lindsay stresses that becoming a thought leader does not require excessive overthinking. If someone possesses extensive knowledge in their subject matter, they will naturally be recognized as a thought leader. The key is to consistently and authentically show up, both as oneself and for one's business.
She also reminds listeners to leverage the visibility trifecta, incorporating elements discussed in episode 4 of this season.
Overall, the episode highlights that thought leadership surpasses the realm of keywords and involves leveraging one's network in both online and offline spaces. By establishing oneself as a thought leader, individuals can enhance their visibility, credibility, and ultimately, the success of their business and website.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
This episode focuses on the significance of website visibility and the importance of leveraging the visibility trifecta. Lindsay emphasizes that relying solely on SEO and organic search is insufficient for achieving business success. Instead, the visibility trifecta, which includes social media, SEO, and one's network, is crucial for increasing website visibility.
Lindsay also emphasizes the ongoing effort required to maintain and improve website visibility. Your website is a living representation of a brand that evolves over time. Therefore, consistently utilizing the visibility trifecta is necessary to remain visible and generate leads and sales.
Overall, the episode underscores the significance of leveraging the visibility increase your brand awareness, website visibility and achieve business success.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
This episode emphasizes the importance of treating your website as the heartbeat of your business. Lindsay describes the website as a living, breathing organism that evolves alongside your audience and business. It is not something to be set up and forgotten about; rather, it requires continuous nurturing and improvement.
The website is seen as the central hub that brings together all aspects of your brand. It not only showcases your values and client journey but also serves as a platform for engaging with your audience and driving them to take action, such as booking services or making purchases. For example, if you have a podcast or social media platform, you would use these channels to connect with people, but ultimately direct them to your website for further engagement.
Overall, this episode highlights the ongoing importance of nurturing and improving your website as the central hub of your business. It serves as a reflection of your brand and should be regularly evaluated and optimized to ensure its effectiveness in reaching and engaging with your audience.
Link: https://fierceified.agency/scaling-a-business-using-website-data/
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Your website should be doing the heavy lifting for your business. When social media was booming, so many people flocked to the ease and quick results it created and they forgot about building the foundations of their business.
One of those foundations is your website. It's taking more touch points than ever to convert your audience to paying customers and if you are not using your website to help you get more touch points, then you are missing a huge opportunity.
In this episode Lindsay dives into why it's not enough just to have a webiste, but that having a strategy is an even more crucial piece that connects your website and your entire marketing system and that leads to more conversions for your business.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music Credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Welcome back to More Than a Brand! In this highly anticipated season three, Lindsay reflects on the growth and evolution of the podcast.
Season one was an introduction to podcasting, while season two was a personal journey of overcoming challenges in her career. Now, in season three, the focus is on taking businesses to the next level with expert advice and moving away from the hustle culture.
Listeners are encouraged to embrace becoming thought leaders instead of solely being service providers. Throughout the season, Lindsay will bring on successful entrepreneurs to share their insights and help listeners shift their mindset and approach to running their businesses. Tune in for valuable advice and inspiration to take your business to new heights.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
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A Podcast Launch Bestie production
Read it on the blog here: https://fierceified.agency/mastering-marketing-from-solopreneur-to-ceo
This episode emphasizes the importance of having a well-designed website that aligns with one's brand and goals. A well designed site will boost your conversion rates. However, not everyone has the skills or expertise in web design, and that's perfectly okay. You should hire a designer if you are ready to elevate your website.
Even though platforms like WordPress can be user-friendly with the right plugins, if web design is not in someone's zone of genius, it may still be overwhelming and frustrating.
If you feel overwhelmed or dissatisfied with their website should consider hiring a professional web designer. Drawing from her own experience of hiring a team for her podcast, she emphasizes that DIY (Do-It-Yourself) can only take someone so far.
By enlisting the help of a professional, individuals can take their website to the next level and focus their time and energy on more important aspects of their business.
To learn more about elevating your brand, read our blog at http://blog.morethanabrand.co
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
I asked this question recently and I got a lot of the same answer: It’s not user friendly. I get it - it’s not the easiest to navigate and you do need to keep up on the updates - but, your website isn’t about YOU. The front end of your website needs to be doing the work to bring in people that need you in their organization. The most important user for your website is your visitor.
What do you need your website to do?
- What’s the experience for the real user (not you)?
- How’s your website supposed to support the business you plan to have?
- Is the platform you’re looking at able to give your visitors the best experience possible?
Your website is about the end user, not necessarily what’s going on in the back end.
To learn more about elevating your brand, read our blog at http://blog.morethanabrand.co
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
At home, I have to know and manage the schedules for everyone. My oldest daughter is a competitive dancer, my husband coaches little league, and before going anywhere I need to know the state my 2-year-old is in and how long she’ll be able to handle wherever we’re going. In order to keep my household running efficiently, I put some systems in place that save us all a lot of time and energy.
Your website needs some tricks to work at peak efficiency, too. In this episode I’ll give you some tips about:
- SEO and keywords
- Mobile optimization
- Compressing your photos so that your pages load faster
It doesn’t have to be a complicated process to get your website running faster.
To learn more about elevating your brand, read our blog at http://blog.morethanabrand.co
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Disclaimer: I love Canva. I really do. They’ve been adding tons of new exciting features, and I’m here for it. But, if you’re looking to walk into these corporate spaces, you’re going to need a website that’s a lot more powerful than the landing page you can build on Canva.
Listen in for more about why that easy little page isn’t good enough for:
- SEO
- Multiple page capability
- Powerful functions that you need to be taken seriously with corporate clients
Now, if you just need a quick landing page, do it. When it’s time to bump it up to a big boy site, WordPress is the way.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
We’ve talked a lot about choosing Wordpress over other platforms, but something else you’ll need to decide is where to host your website. Unlike Squarespace or Kajabi, your Wordpress site can be hosted in many different places and you’ll have to choose which one you’ll use.
In this episode, we’ll talk about what to consider when choosing your hosting provider. Some factors include:
- Pricing
- Bandwidth
- Memory
- Backups
- Traffic capacity
- Security measures
Your clients and potential clients don’t have time for 404 errors. It’s not about planning for the business you are today, it’s about planning for the business that you see in the future.
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For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Would you buy a house that’s too small because it’s more convenient, and run the risk of outgrowing the house and having to move again? Not a great idea, right? Wordpress is that home you can grow into. It’s like that unfinished basement that you can fix up to be whatever you need it to be.
Wordpress is so robust that it can be intimidating. I get it. When you’re building your website, don’t just build it for where you are right now. Set up the foundation for where you want your business to be, what you want it to be capable of, even if you don’t build everything right off the bat. Hopping from platform to platform will hurt your SEO and your Google ranking.
When choosing your platform, choose wisely. Choose something that will be able to give you what you need down the road, not just what works for right now.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
I was watching Too Hot to Handle on Netflix recently when it hit me. The contestants on that show didn’t know what they were in for when they signed on and they had to learn totally different rules than they were expecting. People who jump into WordPress can feel the same way.
When jumping in to move your website from a builder like Wix, Kajabi, or ShowIt, do you really know what you’re getting into? Wordpress was designed to be a CMS - a client management system. Kajabi and other site builders like it were designed to be LMS - learning management systems. They don’t serve the same function, they’re not built the same, and they don’t have the same capabilities.
What do you really need to figure out before you dive into WordPress? In this episode I’ll outline a few things that you need to consider when getting started with WP.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Many times in life and in our businesses, where we start is not where we end up. A tool (or website) that was good enough to get started isn’t going to cut it when your business needs to level up. When it’s time to level up and be the DEI consultant that you’re destined to be, that Wix or Adobe Spark site you started with isn’t enough.
In this episode I’ll go over some of the ways that WordPress is the next level that your website needs.
- Wordpress integrates with almost everything. Most business tools have a WordPress integration tool or plugin.
- You can get as technical as you want to. You can use custom coding if you want to, or not.
- You have the ability to expand, create private pages or password protected pages, the possibilities are endless.
- Blogging is one of the #1 ways to improve SEO on your website and create content that belongs to you. Content you create on social media may not necessarily belong to you.
- WordPress has been around since 2003 so they’ve learned how to evolve as the internet evolves.
Your first website taught you the basics, but now it’s time to pave the way for other DEI consultants and marginalized populations to create lasting change.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Back in the day, Myspace had us all learning coding to customize our pages so when Wordpress came around, we moved those skills over there. But, websites do need to be updated regularly and there are some common pitfalls that entrepreneurs come across.
- Avoid custom coding! I don’t recommend buying a custom coded website because you probably won’t have the skills to update the code yourself. I usually recommend that you buy a template, but be aware that there may still be custom code involved, and that’s why they offer ongoing maintenance packages so you don’t mess with the code yourself. Even if all you want to do is move a button to a different place on the same page, messing with the custom code in the wrong way can break your whole website.
- Get some professional brand photos done. There’s a time and place for a selfie, but your website ain’t it. Professional photos help you boost the credibility of your website.
- Make sure your site really represents you and your brand if you want to build trust. Don't be a shell of yourself you want your site to build trust and credibility with your audience.
At Fierceified Agency we use the Elementor Pro plugin to build our websites and it’s easy for you to take over yourself if you decide not to use us for maintenance.
It’s better to start over than to keep a website that doesn’t represent you.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Have you been to YouTube University and Google College trying to figure out what to do with your website? Not very helpful, is it? Before you do something you want to do, there are some things you need to have in place first.
In this episode, I’m like your Hello Fresh for websites. I am going to give you all the ingredients you need to get it done.
- You need a brand. Your voice, who you’re selling to, what you’re selling, your strategy, and your visual identity - your website designer won’t build them both at the same time. The brand builds the website, not the other way around. Having this will boost your credibility.
- You need to have a domain. Whenever you have a great idea for a domain or a program name, just go buy it even if you don’t have anything to build on it yet. This is a start to helping you solidify your brand and start building your brand consistency.
- You need hosting - a place to build your website. My favorite that Fierceified Agency uses for clients is Flywheel, but there are several.
- Take the time to find a copywriter. You need a wordsmith to make sure that you’re saying what you really want to say.
If you bought a template, great. But, at some point, you’re going to outgrow that template and you will still need your site to take people from cold to sold. Your website is a 24/7 employee and a free little Canva site isn’t gonna cut it now that you’re doing business for real. You deserve better.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
How do you know when to update your website or when to trash the whole thing? This question comes up a lot and that’s why so many websites are left without updates for way too long. How long has it been since you truly updated your website so that it shows only your current offerings and provides a reliable way to contact you?
Here are some signs you should just burn it all down and build your website back up from scratch:
- You don’t know how to do anything with it. Do you know how to change a font without breaking the whole site? Can you change your opt-in to connect to a new email server?
- Your website doesn’t represent who your business is anymore. If the colors, fonts, and copy don’t match your business, are you going to attract the right people?
- You have website shame. You’re just handing out your IG to potential clients with no mention of your website.
Not all websites need a complete rebuild. There are pros and cons either way. Check your data and see what’s working first. If you don’t know how to read it, find someone who does. Once you know what’s working and what’s not, then find someone to help make the changes in a way that you can keep updated.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Welcome back to Season 2 of More Than A Brand! Grab a glass of wine and your iPad to take notes, because I’m going to be dropping jewels all season long.
Today, let’s start with your website. A lot of people like to set it and forget it, but don’t forget that your website is your 24/7 employee.
People throw the term “optimization” around a lot, but what does it really mean and how can you do it? Listen in while I share…
- Tips and pet peeves about viewing websites on mobile devices and how to fix them
- Tips for videos and photos, and how that can help your SEO
- Optimizing your site for speed
- How are you getting users from point A to point B? Are your menus too long?
- How and why to check your analytics
You get less than 10 seconds for someone to decide whether they’re going to stay on your website and give you their money. Is your website getting them where they want to go or is it turning them away?
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
Welcome back to Season 2 of the More Than A Brand Podcast, where I show you how to take your brand from basic to badass. I'm your host, Lindsay Tramel-Jones, the owner of Fierceified Creative and Consulting. Inside these episodes, I'm gonna show you how to stop being pressed about WordPress. I'm also gonna show you that you don't necessarily need to throw the entire site away and that there are ways to salvage what you have to get what you need.
Also, these episodes are just a way for you to understand that that DEI work you're doing does not have to be done in a silo. I got your back. I'm here to be your WordPress website brand wing woman. Throughout these seasons and episodes, I want you to grab you a glass of wine, grab your iPad, your laptop, whatever you need to take notes cuz I'm gonna be dropping jewels all season long.
You're not gonna want to miss this.
Connect on IG @fierceified.agency
For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/
Learn more about Fierceified Creative and Consulting at https://fierceified.agency/
Music credit: Trust The Vibes by Vincent Tone
A Podcast Launch Bestie production
By the year 2044, groups now seen as the minority will be seen as the majority. Why shouldn’t they have the opportunity to be successful now? Businesses have to have some sort of DEI statement in place. If your brand isn’t ready for you to step up and help them, you’re doing yourself, and everyone else, a disservice. Sticking with your DIY brand is costing you time, money, and the opportunity to be effective in these corporate spaces. The work we do is bigger than us and it’s bigger than a brand. You have to be bold because you’re going to be stepping into spaces where most people probably don’t look like you and they don’t understand the importance of why you’re there. You can’t do your work halfway. It’s time to step into the big leagues and start treating your business with respect it deserves and transform it into the powerhouse that you are destined to be. Hit me up on IG at https://www.instagram.com/msproduct_junkie/ (organizedchaosdesigncompany) For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/ (https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/) Music credit: Trust The Vibes by Vincent Tone A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie )production
We’re here to help you in the DEI spaces to show up authentically at these corporations so that you are able to fight for the rights of others to be able to show up as themselves. That’s why we’ve developed the Bonafide Framework. In Phase 1, we Remove The Façade. We solidify your brand and your values and do competitor research to find where you can stand out. We dig into your target audience because if you’re selling to everybody, you’re selling to nobody. In Phase 2, we Work The Crowd. We create the visuals that get the crowd worked up as they’re standing on your website, on your social media, on your pamphlets. When people like what they see, they’ll be enticed. In Phase 3, Curb Appeal, we build the website and pull it all together. We create the curb appeal so people are willing to knock on your door to get your help. We’re here to help you step into those corporate spaces by building a brand that’s more than a brand. It encompasses everything you stand for, everything you’ve built your business on, and your goals. Choosing not to fix your brand is choosing not to be there to help those people that need it by changing the culture in those corporate spaces. Hit me up on IG at https://www.instagram.com/msproduct_junkie/ (organizedchaosdesigncompany) For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/ (https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/) Music credit: Trust The Vibes by Vincent Tone A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie )production
Selling from social media is great and all, but remember what happened when FB and IG shut down? What are you going to do when/if that happens again? What happens if social media shuts down entirely and you lose all of your contacts, brand copy, sales conversations, and online presence? You need to own a piece of the internet. You need the data that a website can give you and the legitimacy that a well-designed website provides when potential clients look you up. And they will look you up. The corporations that you’re pitching to want to be able to see how you handle yourself in the online space and they expect professionalism. They want to verify who you are and what you do. You need a website, and it needs to continuously improve in the same way that your brand and client journey do. You need that 24/7 employee to work for you, not against you! Hit me up on IG at https://www.instagram.com/msproduct_junkie/ (organizedchaosdesigncompany) For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/ (https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/) Music credit: Trust The Vibes by Vincent Tone A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie )production
Having your brand crafted to represent you authentically positions you to be in those spaces that need you most. Big corporations like to do business with people who know what they’re talking about. Having a cohesive brand gets your foot in the door and makes you look professional. However, professional doesn’t equal boring. Phase 1 of our branding framework is removing the facade. We make sure that your values and your voice are aligned with who you are so that when you send your proposal up to that corporation, they know exactly what they’re getting. We do important background work on your competitors
Why can’t you and your company redefine what success looks like? Rebranding is about becoming who you are meant to be and making sure that your business is aligned authentically with what you represent and who you are. Hit me up on IG at https://www.instagram.com/msproduct_junkie/ (organizedchaosdesigncompany) For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/ (https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/) Music credit: Trust The Vibes by Vincent Tone A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie )production
A lot of times people think that branding is just the cute, visual stuff for your business. There’s a lot more to it. What’s your brand voice? What’s the client journey like? What is your framework? Then the visuals are the whipped cream on top. Don't forget - 95% of purchases are emotional. For people to buy from you, they need to feel emotionally connected to you. How do you do that? With your foundational branding work. Why do you need this? 95% of purchasing decisions are emotional Up to 20% increase in revenue when people see brand consistency We need YOU as a DEI organization to step into corporate spaces and make change Having a cohesive brand makes you look like you know what you’re talking about
Hit me up on IG at https://www.instagram.com/msproduct_junkie/ (organizedchaosdesigncompany) For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/ (https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/) Music credit: Trust The Vibes by Vincent Tone A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie )production
Welcome to More Than A Brand! I’m here to help entrepreneurs in the DEI space demystify the process behind what a brand really is. During my military career, I have run into a lot of misogyny and inequity, among other things. I was told that higher ranking women go into admin because they get fat, pregnant, and less competitive. EXCUSE ME. I proved him wrong, by the way. If those things are happening in the military, they’re definitely happening in the civilian sector too. That’s why it’s my mission to help DEI coaches and consultants rebrand so that they can show up as their most authentic selves in corporate spaces that don’t have a culture of diversity, equity and inclusion. Hit me up on IG at https://www.instagram.com/msproduct_junkie/ (organizedchaosdesigncompany) For more tips, connect with me on LinkedIn: https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/ (https://www.linkedin.com/in/lindsay-tramel-jones-brand-identity-designer/) Music credit: Trust The Vibes by Vincent Tone A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie )production
This podcast is a straight, no chaser explanation of all things branding. I will be taking the confusion out of the word "brand" and transforming it into an easy, matter of fact element that your business needs. Here you will learn that branding ain't just the pretty stuff and if you want to put you business in the big leagues, it's time to up your game and stop treating your brand as an afterthought.