The 5 Minute Business Boost®: Recent Episodes

SAM HICKS

In this podcast series, Sam will be discussing all things relating to business.

It could be topics under the headings of business development, marketing, photography, or even a mix of all three.

Also, community development and volunteering... possibly some small business advocacy and information for the NFP sector as well.

There will be discussions, reviews, tips, tricks, guests, and so much more, depending on how your host, Sam Hicks, is feeling.

So, possums, listen up, and here we go.

Further information, show notes, and/or resources are available from the Sam Hicks website.

About Sam

Sam Hicks is a “make a difference type of person” with a passion for regional business development, marketing, and photography.

Sam has been running small businesses since she was 18 and now loves working with other small business owners to realise their goals!

Qualifications include - a MBA MktgMgt and a Graduate Certificate in Digital Marketing (GradCertDMktg)

Diplomas and experience across a range of experiences, work, and volunteering make for one interesting perspective on how to get STUFF done.

These include Tourism, Events, Community development, Community education, and Project Management. Certificates; Workplace Training and Assessment 1v, Business and Marketing, Events, and Creative Volunteering.

Want to reach out to work with Sam?

Check out the Let's Go page If you are a small business in the North East of Victoria and beyond and want to learn how you can take your small business to the next level.

Join Sam's Facebook groups or sign up for the random and non-spammy newsletter, usually a once-a-month - 5 Minute Business Boost.

Get in touch to organize a workshop, see the range of workshops, or connect to find out more about 1:1 mentoring and her range of courses, products, and resources.

In this special guest episode of The 5-Minute Business Boost, Sam chats with artist and ceramicist Kate from Zaza & Douglas about the journey of turning creativity into a successful handmade business.

From studying dance at the Victorian College of the Arts to travelling the world with Qantas and visiting some of the world's greatest galleries, Kate shares how each chapter of her life has shaped her artistic style and inspired her work.

Discover how Kate creates deeply personal commissioned artworks by weaving together the stories, emotions and values of her clients with the symbolism found in Australian native plants and wildlife.

She also shares the inspiration behind her expressive paintings, handcrafted ceramics and the importance of creating art that brings calm, connection and meaning into people's homes.

Whether you're an artist, maker and or a small business owner, this episode is full of practical wisdom about backing yourself, putting your work out into the world and not being afraid to "try another table" if the first opportunity doesn't work out. It's an inspiring conversation about creativity, resilience and building a business by staying true to your passion.

Zaza & Douglas works are available from the following art spaces :

Mira Marysville
Gippsland Art Gallery
Yea Wetlands Discovery Centre
Shepparton Art Museum

Or Contact Zaza & Douglas directly via : email: zazadouglas@outlook.com

Mobile: 0407 017 694

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

If you spend a lot of time on Zoom, Teams or Google Meet, you may have wondered whether upgrading your webcam is actually worth the investment.

In this week's episode of The 5-Minute Business Boost, Sam shares her experience upgrading from a basic HD 1080p webcam to the iContact Pro after delivering more online workshops, mentoring sessions and webinars.

This isn't a technical review filled with camera specifications. It's a practical look at whether better video quality and natural eye contact can help build stronger relationships with clients online.

Sam also shares where business owners should spend their money first before investing in premium camera equipment.

In this episode you'll discover:

• Why a $50 webcam was enough for years.

• What changed as more of Sam's business moved online.

• How the iContact Pro creates more natural eye contact during video meetings.

• Whether an iPhone might already be the best camera you own.

• The order you should upgrade your lighting, audio and camera equipment.

The biggest lesson isn't about buying new technology it's about investing in equipment that supports the way your business has evolved.

As always, this isn't about having the fanciest setup. It's about communicating better, building trust and making a stronger impression online.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

Think ChatGPT is just for writing social media posts or emails? Think again.

In this week's episode of The 5-Minute Business Boost, Sam explores five of the biggest new ChatGPT features that are changing the way small business owners can work.

From setting reminders and monitoring important information to connecting your Google tools, creating dedicated business projects and exploring the new Codex capability, AI is rapidly evolving from a simple chatbot into a genuine business assistant.

If you've been curious about what ChatGPT can actually do for your business beyond writing content, this episode is packed with practical ideas you can start using today.

In this episode you'll discover:

• How ChatGPT can remind you about important business tasks

• Why AI can now monitor information instead of you constantly checking

• How connecting Google Calendar, Drive and Gmail can save time

• Why Projects make ChatGPT far more useful for ongoing work

• What Codex is and why it's worth knowing about even if you can't write a single line of code

As always, this isn't about replacing people it's about reducing repetitive tasks so you have more time to focus on your customers and growing your business.

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

Have you ever wondered why some new products and services take off while others quietly disappear?

In this episode of The 5-Minute Business Boost, Sam Hicks shares a simple five-stage framework that has helped some of the world's biggest brands develop successful products—and shows how small business owners can use exactly the same thinking.

Drawing on personal stories from her early ceramics business, years working in tourism and regional marketing, and insights from the marketing classic New Products Management by Professors C. Merle Crawford and C. Anthony Di Benedetto, Sam translates an academic model into practical steps any business owner can use.

You'll learn how to:

• Spot opportunities your customers are already telling you about

• Turn observations into new products or services

• Test ideas before investing too much time or money

• Develop and refine your offer with confidence

• Launch new products without feeling overwhelmed

Whether you're thinking about introducing a new menu item, workshop, tourism experience, online course or service, this episode will help you move from random ideas to a repeatable process.

Your 5-Minute Business Boost challenge this week:

Choose one idea that's been sitting in your notebook and work it through the five stages. You might just discover your next best-selling product.

If you enjoyed this episode, please follow the podcast, leave a review and share it with another small business owner.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

Creating content can feel like a full-time job, especially when you're running a small business or volunteering for a community group.

But what if you didn't need to create more?

In this episode, Sam shares one of the simplest marketing strategies that can save you hours every month: repurposing your content.

Discover how one photo, one blog post or one event can become multiple pieces of content across your social media, website, newsletter, podcast, LinkedIn, grant applications and more.

In this episode you'll learn:

• Why creating more content isn't always the answer.

• How one photo can become ten pieces of marketing.

• The difference between repurposing content for businesses and community groups.

• Practical ways to build a simple content library.

• How AI can help you turn one idea into many without losing your own voice.

• A simple question to ask every time you create something.

Whether you're a small business owner, volunteer, committee member or simply trying to make your marketing easier, this episode will help you work smarter—not harder.

Key takeaway

Before creating something new, ask yourself:

"How many more times can I use this?"

The answer might surprise you.

Thanks for listening to The 5-Minute Business Boost®, where your next five-minute investment could make all the difference to your business.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

Are you using Google Gemini to write social media posts and emails?

If so, you're only scratching the surface.

In this week's episode of the 5-Minute Business Boost, Sam shares one of the most practical ways small business owners can save time with AI by using Gemini Gems.

You'll also learn the difference between Gemini, Gems and NotebookLM—three Google AI tools that are often confused.

In this episode you'll discover:

The difference between Gemini, Gems and NotebookLM.
Why repeating the same prompts every time is costing you time.
How to create your first custom Gem in just a few minutes.
What business documents to upload first.
Better questions to ask AI that go beyond "write me a Facebook post."
Why creating multiple Gems can give you your own team of AI assistants.
A few important privacy considerations when using business information with AI.

Whether you're just getting started with AI or you're already using Gemini every day, this episode will help you get more value from a tool you probably already have.

This week's five-minute investment:

Spend five minutes creating your first Gemini Gem. Teach it about your business, upload a few key documents and ask it to solve a real business problem instead of simply creating content.

You might be surprised how quickly it becomes another member of your business team.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

What can a fabric retailer and a barbecue chain teach small business owners?

Quite a lot, actually.

Inspired by recent commentary from Scott Phillips on the challenges facing Lincraft and Barbecues Galore, this episode explores what happens when customer behaviour changes, technology reshapes industries and business models reach a tipping point.

In this episode, Sam discusses:

• Why customers are always voting with their wallets

• How small declines in sales can have a major impact on profitability

• The difference between temporary setbacks and structural change

• Why technology is influencing every industry, not just retail

• How flexibility and diversification create resilience

• The opportunities available to regional businesses in a digital world

Sometimes the most valuable business lessons come from watching what happens to companies much larger than our own.

The question is simple:

Are you skating to where the puck is going, or are you still standing where it used to be?

Thanks to Scott Phillips for the inspiration behind this episode and for highlighting the broader conversation around change, adaptation and the future of Australian business.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

People eat with their eyes first.

In this episode of The 5-Minute Business Boost, Sam explores how small business owners can create better food photographs using nothing more than the smartphone already in their pocket.

Whether you're a café owner, baker, winery, restaurant, market stallholder or food producer, great food photography doesn't require expensive equipment. It starts with understanding a few simple fundamentals.

In this episode, Sam shares five practical principles that can dramatically improve your food images:

• Light First

• Clean Your Lens

• Composition and Framing

• Focus, Exposure and Portrait Mode

• Styling and Storytelling

You'll also learn how artificial intelligence is now helping smartphone cameras capture better images through computational photography, automatic scene recognition and smart editing tools.

Most importantly, you'll discover why technology can enhance a photo, but creativity, storytelling and good photography fundamentals still matter most.

If you'd like to create images that showcase your products, tell your story and attract more customers, this episode is for you.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

People eat with their eyes first.

In this episode of The 5-Minute Business Boost, Sam shares five practical food photography principles that can help cafés, wineries, food producers, bakers, restaurants and small businesses create more appealing food images using a DSLR camera.

Drawing on years of commercial food photography experience, Sam explains why great food photography isn't about expensive equipment—it's about understanding light, texture, composition, camera settings and storytelling.

Whether you're photographing products for social media, your website, menus or marketing materials, these simple techniques can help your images stand out and make customers hungry.

In this episode you'll learn:

• Why lighting is the most important ingredient in food photography

• How texture and shine create appetite appeal

• Simple composition techniques that improve every image

• DSLR settings that help achieve professional-looking results

• How styling and storytelling bring food photos to life

Master these five principles and you'll be well on your way to creating food photographs that don't just look good—they help sell your product.

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

What do Canva, Boost Juice, RedBalloon and iVorey have in common – and what can their stories teach you as a small business owner?

In this short, practical episode, I break down five lessons from some of Australia’s most recognisable brands: starting with a problem (not a product), launching before you feel “ready”, backing yourself through rejection, adapting as markets change, and thinking bigger than your postcode.

You’ll walk away with three simple reflection questions and one tiny action you can take today to move your business forward – no huge budget, investors or big team required.

Check them out here

Canva – https://www.canva.comcanva
Boost Juice – https://www.boostjuice.com.auwikipedia
RedBalloon – https://www.redballoon.com.auherbusiness
Ivorey – https://www.ivorey.io

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

We often ask customers to support local, but how often do we think about where our own business dollars are going?

In this episode, Sam explores why buying local isn't just good for the community — it's good business.

From building stronger relationships and improving service levels to supporting local jobs and creating economic resilience, buying local can have a significant impact on your business and the region around you.

Drawing on Australian research and real-world examples, Sam explains the local multiplier effect and why even small purchasing decisions can make a difference.

What You'll Learn:

• Why small businesses make up 97.3% of Australian businesses

• The economic impact of spending locally

• What the local multiplier effect means for your community

• Why local suppliers often provide greater value than the cheapest option

• How buying local strengthens regional economies and creates jobs

• A simple question every business owner should ask before making their next purchase

Because when local businesses support local businesses, everybody wins.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

smallbusiness #marketingstrategy #businessdevelopment #5minutebusinessboost #podcast #regionalbusiness #samhicks

Creative talent is only part of the equation, artists also need visibility, confidence and practical business skills to grow sustainably.

In this episode of the 5-Minute Business Boost, Sam shares five key lessons artists can learn from creative business workshops delivered across regional Victoria.

From photographing artwork properly and telling the story behind your work, to social media, pricing and building confidence as a creative business owner — this episode is packed with practical insights for artists, makers and creatives.

What You’ll Learn:

Why storytelling matters in selling artwork
Simple photography tips for showcasing your art
How to make social media feel manageable
The real challenges behind pricing creative work
Why artists need small business skills too

Perfect for artists, makers, creatives, market stall holders and anyone building a creative practice.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau and remember, in small business, anything is possible.

From Search to Success: Elevating Your Business’s Online Visibility

Online visibility has changed — and small businesses can no longer rely on just having a website and hoping customers find them.

In this episode, Sam explores the changing world of SEO, GEO, Google Business, social media and AI tools, and what small businesses actually need to focus on in 2026 to stay visible online.

From Google rankings and reviews through to AI-generated search results and social media discovery, this episode breaks down the practical things businesses can do right now to improve their digital presence without getting overwhelmed.

What You’ll Learn:

Why Google Business still matters enormously
The difference between SEO and GEO explained simply
How AI tools are changing online search
Why social media is now a search engine
How to use AI tools without losing your authentic voice
Simple ways to improve your online visibility this week

A practical episode for small business owners wanting to stay visible, relevant and easier to find online.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible..

In this episode of the 5-Minute Business Boost, Sam shares insights from the 2025 “Artful Engagement: Social Media & Brand Building for Creatives” workshop series delivered with Yea Arts.

This episode explores the realities of social media for artists, makers and creatives — without the fluff, overwhelm or pressure to become a full-time influencer.

From building an artistic brand to sharing process, consistency and using AI tools without losing authenticity, this is a practical conversation designed to help creatives promote their work with more confidence.

What You’ll Learn

Why your process is often more engaging than the finished artwork
How consistency beats perfection online
The importance of building a recognisable creative brand
Why artists don’t need to be on every social platform
Where AI can help creatives — and where your voice still matters
Simple ways to connect with audiences without feeling “salesy”

If your arts group, gallery, council or creative network would like to host an “Artful Engagement” workshop in your region or online, get in touch with Sam Hicks via samhicks.com.au

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

In this episode of the 5-Minute Business Boost, Sam talks about the old business saying “stick to your knitting” or is her saying...? And why it still matters for small businesses today.

From competing against nearly 20 ceramic studios within a 20-kilometre radius in the 1980s, to today’s world of endless trends, reels, AI tools and shiny marketing distractions, this episode explores the importance of staying focused on your point of difference.

Because customers don’t need you to do everything.

They need to clearly understand what you do well.

If you’ve ever felt pulled in too many directions by trends, competitors or marketing noise — this episode is your reminder to get back to what makes your business memorable.

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

Websites don’t need to be complicated to work—but they do need to be clear.

In this episode, Sam breaks down the difference between SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) in plain English.

With search shifting towards AI-driven results, it’s no longer just about being found on Google it’s about being understood and recommended by AI tools as well.

This episode walks through what actually matters on your website, how WordPress plugins can support you behind the scenes, and how to use AI to create content that is searchable, useful, and still sounds like you.

If your website feels a bit “set and forget”… this is your reset.

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible..

AI can write your Facebook posts—but only if you give it the right direction.

In this episode, Sam breaks down the 10 simple questions your AI needs answered before it generates content, so your posts actually connect, sound like you, and drive action.

If your content has been feeling a bit “meh,” this is your fix, less fluff, more strategy, and better results from the tools you’re already using.

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review, it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

Small businesses aren’t going under because of one big expense anymore, it’s the slow bleed of subscriptions.

In this episode, Sam unpacks how $10, $30, and $99 monthly tools quietly stack up and eat into profit, often without businesses even realising it.

From design software to SEO tools, scheduling platforms to AI subscriptions — it all adds up.

The good news? Most businesses don’t need more tools… they need better decisions.

What You’ll Learn

Why subscription creep is one of the biggest hidden costs in small business
The shift from owning software to renting everything
How to decide whether to build, buy, or borrow tools
Real examples of cutting costs without losing capability
Practical swaps to reduce your monthly spend immediately
A simple 10-minute audit to review your subscriptions

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

In this episode of 5 Minute Business Boost, Sam dives into one of the most overlooked (and underestimated) parts of showcasing your work — framing.

Based on a hands-on workshop series delivered with Yea Arts across 2025, this episode explores how artists, makers and small business owners can better capture their work through photography and video using tools they already have — whether that’s a smartphone or an SLR camera.

The big takeaway:

Framing isn’t about being perfect. It’s about being intentional — so your work is seen, understood, and valued the way it should be.

Want to go further?

This episode is based on a practical, hands-on workshop designed to help artists and creatives confidently photograph and film their work for social media, websites, and marketing.

Want a workshop in your patch? Reach out.

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

In this episode, Sam talks through what community-led recovery really means on the ground following the 2026 Longwood fires in Murrindindi Shire.

Moving beyond theory, this episode unpacks the reality of recovery in rural communities — from large-scale agricultural losses to the emotional impact of losing homes, landscapes and long-held landmarks.

Key insights include:

What community-led recovery (CLR) actually is — and why it matters
The scale of impact from the Longwood fires, including livestock, fencing and economic losses
Why fencing — not buildings — is one of the biggest barriers to recovery
The real and ongoing business impact across small communities
How grief shows up in disaster recovery (and why it’s not linear)
Why every community recovers differently depending on landscape, demographics and loss
What recovery actually looks like on the ground — one step, one paddock, one conversation at a time

This is a practical, honest reflection from someone living and working within the recovery — not observing it from the outside.

If you’ve ever wondered what recovery really involves, or how communities rebuild after disaster, this episode gives you a clear and grounded perspective.

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If you enjoyed this episode, hit subscribe, share it with another small business owner, or community group and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

After a bit of radio silence, I’m back — and this episode explains why.

From end-of-year burnout to the impact of the Longwood fires, this wasn’t a planned break… it was a necessary one.

In this episode, I share what stepping back taught me, what’s changing this year, and how I’m approaching business differently.

We also talk about the current pressure on small and regional businesses — rising costs, interest rates, fuel, and shifting customer behaviour — and the two paths I’m seeing: knuckle down or have the tough conversations around pricing and sustainability.

If you’ve been feeling stretched or unsure about your next move, this one’s for you.

If you enjoyed this episode, hit subscribe, share it with another small business owner, and leave a review — it helps more people find the show.

Head to the website to sign up for the 5-Minute Business Boost newsletter, or explore how we can work together across consulting, marketing strategy, social media, workshops, mentoring, or a focused 1-hour session.

New podcast episodes drop weekly every Wednesday at 10 am and newsie now monthly.

Follow along on social media @samhickscomau — and remember, in small business, anything is possible.

smallbusiness #marketingstrategy #businessdevelopment #5minutebusinessboost #podcast #regionalbusiness #samhicks

In this episode, the last one for 2025, Sam chats with Jon from Mansfield Debt Recovery about the realities of debt collection for small business owners.

With more than half of Australian small businesses experiencing cashflow-negative months due to late payments, understanding when and how to engage a debt collector is essential.

Jon walks through the key moments to seek help, what the debt-collection process actually involves, the red flags to watch for, and the common myths around what debt collectors can and can’t do.

Mansfield Debt Recovery supports trades and small businesses across North-East Victoria with a respectful, fair, and practical approach to getting businesses back into the black.

Need some assistance with Small Business Debt Recovery - chat to Jon - 0455 629 621

Follow on Facebook or send an email to mansfielddebtrecovery@gmail.com

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If you enjoyed this episode, hit subscribe, share it with a fellow small business owner, and leave a review. It all helps more people find the show.

While you are on the website, check out my Small Business Kickstart Kit. It includes a one-page business plan, simple social media calendar, marketing checklist, and plug-and-play Canva templates. Instant download at samhicks.com.au.

You can also sign up for the 5-Minute Business Boost newsletter, or explore how we can work together on your business:

• small business consulting,

• marketing strategy,

• social media and digital marketing,

• workshops,

• mentoring, or a

• focused 1-hour training session.

New podcast episodes and the weekly newsletter drop every Wednesday at 10am.

Follow me on social media (@samhickscomau) and remember in small business, anything is possible.

smallbusiness #smallbusinessconsulting #marketingstrategy #businessdevelopment #5minutebusinessboost #podcast #smallbiz #regionalbusiness #samhicks

In this episode of the 5-Minute Business Boost, I am unpacking one of the most important tools in your marketing toolkit: your value proposition. It’s the simple, powerful sentence that tells customers who you help, what problem you solve and why you’re the best choice.

If your messaging feels a bit fuzzy or you struggle to explain your business without rambling, this episode will help you sharpen your clarity fast.

You’ll learn:

• Why a strong value proposition matters more than ever

• the three questions every value proposition must answer

• the most common mistakes small business owners make

• a simple framework to write your own one-liner

• real examples across different industries

• a quick exercise you can do in under two minutes

This episode is designed to help small business owners simplify their message, stand out from competitors and create marketing that actually makes sense to customers.

If you enjoyed this episode, hit subscribe, share it with a fellow small business owner, and leave a review. It all helps more people find the show.

While you are on the website, check out my Small Business Kickstart Kit. It includes a one-page business plan, simple social media calendar, marketing checklist, and plug-and-play Canva templates. Instant download at samhicks.com.au.

You can also sign up for the 5-Minute Business Boost newsletter, or explore how we can work together on your business:

small business consulting, marketing strategy, social media and digital marketing, workshops, mentoring, or a focused 1-hour training session.

New podcast episodes and the weekly newsletter drop every Wednesday at 10am.

Follow me on social media (@samhickscomau) and remember: in small business, anything is possible.

smallbusiness #smallbusinessconsulting #marketingstrategy #businessdevelopment #5minutebusinessboost #podcast #smallbiz #regionalbusiness #samhicks

In this episode, Sam demystifies the buzzword “omnichannel” and breaks it down into something practical, achievable, and genuinely helpful for small business owners.

If your Instagram, website, Google Business Profile, and email list all feel like separate versions of you, you don’t have an omnichannel strategy — you just have a bunch of channels.

Today, we fix that.

Sam unpacks what omnichannel actually means, why customers now expect it, and the simple steps you can take to create a consistent brand experience across all the places your business shows up.

What is covered:

– The difference between multichannel and omnichannel (and why it matters)

– Why consistency beats being “everywhere”

– How to choose the right core channels for your business

– Simple ways to make the customer experience feel seamless

– Light-touch data tips that don’t require complicated software

– How to “create once, distribute smart” to save hours every week

– A 30-day experiment you can try to get started

Who it’s for:

Small business owners, makers, service providers, and anyone juggling multiple online platforms and wanting a clearer, calmer way to market their business.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost ® newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam is joined by Lars Klint — Principal Developer Advocate at Atlassian, long-time Microsoft Azure MVP, author, trainer, community leader, classic car collector, and part-time wrangler of Australian Outback Internet.

Lars works deeply in the world of cloud computing, particularly within the Atlassian ecosystem (including Jira, Confluence, and DevOps tools) and Microsoft Azure’s global cloud platform.

He’s been in the software community for over 20 years and co-organises DDD Melbourne, one of Australia’s most inclusive developer conferences.

He also runs events with Microsoft, creates technical training content, and has spoken at more than 100 tech events worldwide.

And yes — he also lives on a farm in regional Victoria with llamas.

In this episode, we talk about:

His new tech book — why write one when everyone says it pays little?
How to run a side business while working full-time.
How small steps can evolve into a thriving business or a long-term project.
YouTube: with 200+ videos and over 3 million views, why he chose the platform and how small businesses can benefit from using it.
Whether the internet is ready for Lars’ next move… rockets?

It’s a fun, honest, practical conversation for anyone juggling work, creativity, side hustles, tech, or big dreams on limited time.

Takeaway - make it fun.

Links

•Website https://larsklint.com/

•YouTube https://youtube.com/@larsklinttech

•Book https://www.manning.com/books/microsoft-azure-in-action

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this candid episode, Sam shares the reality of small-business slip-ups — from misquotes and budget blowouts to those “oh no” moments when everything goes sideways. You’ll learn practical ways to pause, reset, and turn failure into forward motion.

You’ll hear about:

How to handle mistakes without spiralling
Why reflection beats self-blame every time
Turning failure into feedback
Using support networks for recovery
Simple steps to regroup and rebuild confidence

Key Quote: “Success isn’t final, failure isn’t fatal — it’s the courage to continue that counts.” – Winston Churchill

Takeaway: Every setback is a setup for your next comeback. Learn it, fix it, move on — and keep building the business you’re proud of.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

If you joined us for part 1 of this 2-part series, we talked about website etiquette — the dos, don’ts, and cringe-worthy moments to avoid online.

Today, we’re looking at part two: Social Media Etiquette for Small Businesses.

This is where most people get tripped up, whether it’s shouting in all caps, oversharing, or forgetting to fact-check before hitting “post.”

Let’s fix that together.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Alright, business builders, here’s the big one — the moment you start thinking… “I think I’m ready to work with a marketing agency.”

It’s exciting, right? You’ve put in the hours, grown your customer base, and built something pretty special, but now you’re wondering how to take it to that next level.

That’s when most business owners hit this stage — you’ve maxed out your personal capacity, and now you’re asking, “Okay, who can help me scale?”

Well, today’s chat is for you. I am unpacking what it really means to be “agency ready.” You’ll hear how to prepare, what to expect, and which agencies across Australia are delivering results — depending on your business type and budget.

Links:

King Kong – https://kingkong.co
Propel Digital – https://propeldigital.com.au
Where Are You – https://www.whereareyou.au
Digital Performax – https://hemantkalwani.com/blog/ecommerce-marketing-agencies-in-australia
Constructiv Digital – https://www.constructivdigital.com.au

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Your website is your first impression — your digital handshake. In this episode, we explore the golden rules of online etiquette for small businesses, covering website user experience, accessibility, and trust. Learn how to make your site more professional, user-friendly, and aligned with Australian best practices.

From reducing pop-up overload to using Aussie English that resonates with your local audience, this episode is packed with practical tips (and a few pet peeves) to help you stand out online for all the right reasons.

Next Episode will be Part 2 – Social Media Etiquette for Small Businesses: Learn how to stay kind, professional, and calm on every platform.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode of the 5-Minute Business Boost, Sam sits down with Lynda McAlary-Smith, Victorian Small Business Commissioner, to unpack how the VSBC helps business owners resolve disputes, cut red tape, and create a fairer playing field across Victoria.

Lynda shares insights from the front line — from supporting farmers through debt mediation to helping councils become genuinely small-business friendly. They discuss the top challenges facing business owners right now, the power of local networks, and why advocacy backed by real stories matters.

You’ll hear how the VSBC works behind the scenes with councils, banks and government to keep small business voices heard and ensure practical, low-cost solutions are available when issues arise.

If you run a business in Victoria, this chat will help you understand where to turn for support, what the Commission does, and how strong collaboration keeps our local economy thriving.

Learn more: vsbc.vic.gov.au

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

What can small business owners learn from Jeremy Clarkson’s wild leap into farming? In this episode of The 5-Minute Business Boost, we look at the trials, tribulations, and triumphs of Clarkson’s Farm — from battling the elements to reinventing revenue streams with a farm shop, a pub, and a butchery.

Beyond the laughs, Clarkson highlights the resilience needed to succeed in business, the importance of surrounding yourself with the right people, and the power of storytelling in building a loyal customer base. Whether you run a café, a consultancy, or a creative brand, you’ll find powerful takeaways on pivoting, persistence, and building community support.

Key Takeaways:

Grit and resilience matter more than instant success.
Diversifying and pivoting can help you survive and thrive.
People and partnerships are at the heart of every business.
Storytelling creates connection and builds loyal customers.
Supporting local is vital — for farmers and small businesses alike.

Tune in for an entertaining five-minute boost of business wisdom — Clarkson-style!

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, I share insights from Tyler, the Creator’s world tour stop at Rod Laver Arena—where music, creativity, and entrepreneurship collide. From his DIY beginnings with Odd Future to global success across music, fashion, and design, Tyler shows us the power of discipline, reinvention, and authenticity.

For families, his story highlights the value of supporting teens’ passions and encouraging self-expression. For business owners, it’s a reminder to stay true to your brand, embrace change, and see setbacks as springboards for growth.

Tune in for lessons on work ethic, creativity, and why standing out always beats fitting in.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Running a small business in Australia comes with big challenges and even bigger opportunities.

In this episode, discover why a CRM isn’t just for big companies — it’s essential for any team that wants to organise contacts, follow up reliably, and protect customer data in 2025.

We’ll compare top options like HubSpot, Bigin, EngageBay, and Less Annoying CRM, covering real costs, ease of use, privacy, support, and the key tech features that matter.

You can tune in for practical, actionable advice tailored for your small business.

CRM's mentioned

HubSpot CRM: https://www.hubspot.com
Bigin by Zoho: https://www.bigin.com/the-bigin-story.html
EngageBay: https://www.engagebay.com
Less Annoying CRM: https://www.lessannoyingcrm.com
Monday CRM: https://monday.com/crm-mobile
Salesmate CRM: https://www.salesmate.io/crm/
Creatio CRM: https://www.creatio.com/crm-demo

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

A conversion is more than a sale — it’s any action that moves your audience closer to becoming a customer. In this episode, I break down the difference between macro and micro conversions, explore where conversions happen (from social media and Google Business Profile to your website), and share how trust, accessibility, and user experience all play a role.

We’ll also talk about how AI and personalisation are transforming conversions for small businesses, why optimisation is never a one-off project, and how to think beyond the first sale to grow loyalty and lifetime value.

Plus, you’ll hear mini examples from cafés, gyms, landscapers, and local stores putting these ideas into practice.

If you want to turn more clicks into customers, this one’s for you.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this special episode, Sam talks to Trevor Renison—tradie, mentor, and founder of Trev’s Story—about smashing the stigma of mental health in Australia’s trades sector. After 47 years in the industry and overcoming intense personal battles,

Trev is undertaking "The Great Barrow Push": walking 600km from Marysville to Canberra, wheelbarrow in hand, to raise awareness and funds for suicide prevention.

Trev’s journey is raw, honest, and urgent. Hear firsthand why tradies are at risk, what stops them from seeking help, and what real support looks like.

Please note, this episode contains open dialogue about suicide and mental health struggles—listen with care, and know help is available. If this episode raises concerns for you or someone you know, please contact Lifeline on 13 11 14 or talk to a trusted health professional.

Trevs website - https://www.trevsstory.com/

The Video - https://youtu.be/XjKO5fhfoBU

Support by buying a marble; https://www.trevsstory.com/marbleforamate

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam sits down with Stacey “Sparkle” Higgins, Broker Account Manager at Community Insurance Solutions, to talk all things small business insurance.

With nearly 20 years of experience across finance, banking, farming, and small business, Stacey shares her top three insurance tips every owner should know.

From avoiding underinsurance to navigating the rising costs of cover in today’s tough market, this episode is packed with practical insights and real-life stories that show why having a good broker on your side makes all the difference.

Need to review your insurance for a small business in Victoria ( AU )- Contact Community Insurance Solutions - 1300 132 983 or broker.assist@cisbroker.com.au

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If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam explores how iconic Australian brand R.M.Williams redefined the art of selling through their Father’s Day campaign featuring legendary actor Bryan Brown AM.

Discover why storytelling, authenticity, and subtle calls to action can drive deeper engagement and long-lasting customer loyalty—without the hard sell.

Sam breaks down the campaign’s use of narrative marketing, the power of using well-known ambassadors, and how blending social impact with brand messaging creates memorable results.

Perfect for micro and small business owners, this episode delivers actionable insights to help you connect with your audience, build emotional resonance, and boost business growth—all by embracing the art of selling by not selling.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on all the socials (@samhickscomau) and remember, anything is possible in business.

Unlikely Partners: What small businesses can learn from the collaboration and branding of Martha Stewart & Snoop Dogg

When you picture a dynamic business duo, Martha Stewart and Snoop Dogg might not be the first pair that comes to mind.

Yet, for nearly two decades, the domestic goddess and the hip-hop legend have served as perhaps pop culture’s most effective example of creative collaboration.

Sam talks about the lessons we can gain from these two celebrities.

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If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

This episode explores the real challenges facing small businesses in regional Victoria—from rising costs and labour shortages to digital struggles, shifting forestry policy, and increasing compliance burdens.

Drawing on recent local research and direct feedback from business owners across sectors, including trades, retail, agriculture, hospitality, and more, Sam highlights why small businesses are vital to community resilience and what support they urgently need.

Listeners will gain insight into the current pressures, opportunities for collaboration, and the practical steps that government and business networks can take to help regional businesses not just survive, but thrive.

Sources -

What's Driving SMB Success in 2025: 7 Business Statistics — Salesforce
Australian Business Statistics 2025: Facts & Industry Insights — Money.com.au
55 Insightful Small Business Statistics (2025) — Shopify
Australian Small Business Insights — Xero US
Xero data reveals Aussie small business sales volatile in 2025 — Xero
A Growing Economy — Victorian Budget 25/26
Esoteric Festival Got Cancelled: What's The Next Steps? — FeedFreq
Small Business Trends for 2025 — SBAAS
World Micro, Small and Medium-sized Enterprises Day 2025 — business.vic.gov.au
Esoteric Music Festival's Abrupt Cancellation Sparks Outcry and Calls for Reform — Flowmusic.one

Based on feedback and research from regional business owners and advisors across Murrindindi, Mansfield, and Victoria in Sam Hicks’ July 2025 report presented to the Victorian Small Business Commissioner and local government.

If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a future topic.

While you’re on the website, check out my Small Business Kickstart Kit — it’s a one-page plan, social media calendar, marketing checklist, and Canva templates, all ready to go. Instant download at samhicks.com.au.

Sign up for the 5-Minute Business Boost newsletter, or see how we can work together to achieve your small business goals — whether through mentoring, attending a workshop, or a brief 1-hour course or even your choice of training..

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

smallbusiness #podcast #newepisode #5minutebusinessboost #tunein #smallbiz #aussiesmallbusiness #samhicks

Ready to move on from your small business?

In this episode, Sam discusses breaking down the essentials of effective exit planning—why starting early matters, the key steps every business owner should take, and practical options for passing the baton.

Whether you’re considering retirement, a sale, or transitioning to a family member, you’ll hear expert tips on maximising value, smoothing the handover, and avoiding common pitfalls.

Get straightforward advice and bite-sized tips to help you plan your exit, protect your legacy, and feel confident about what comes next.

Sources:

How to value a business – business.gov.au

https://business.gov.au/finance/seeking-finance/how-to-value-a-business

Exit your business – business.vic.gov.au

https://business.vic.gov.au/business-information/exit-your-business

--------------------------------- ~~~ ---------------------------------------

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam dives into the legendary career of Ozzy Osbourne—the “Prince of Darkness”—and uncovers powerful lessons in personal branding, resilience, and innovation that every small business owner can apply.

From pioneering heavy metal with Black Sabbath to reinventing himself as a solo artist, reality TV star, and festival creator, Ozzy’s journey is a masterclass in staying true to your brand while adapting to change.

We explore how his authenticity built lifelong fan loyalty, how diversification and bold storytelling expanded his influence, and how his final concert raised £190 million for charities close to his heart.

Plus, we highlight Sharon Osbourne’s pivotal role as the visionary strategist behind his enduring success.

Tune in for actionable takeaways on building a unique brand, turning challenges into opportunities, and leaving a lasting legacy.

---------------------------------------------8-----------------------------------------------------

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Visit samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Link for the Online Birmingham Condolences Book

Book of Condolence for Ozzy Osbourne (Birmingham City Council):

https://www.birmingham.gov.uk/blog/Ozzy/post/1643/in-remembrance-of-ozzy-osbourne-1948-2025/comment

Sources for Ozzy Osbourne’s final concert and charities

Fox News article: https://www.foxnews.com/entertainment/ozzy-osbournes-legendary-final-performance-raised-staggering-190m-worthy-causes

Good News Network report: https://www.goodnewsnetwork.org/ozzy-osbournes-final-concert-with-black-sabbath-raised-190-million-for-charity/

Billboard coverage (highest-grossing charity concert): https://www.billboard.com/lists/highest-grossing-charity-concerts-list-ozzy-black-sabbath/

Cure Parkinson’s official statement about the gig: https://cureparkinsons.org.uk/2025/07/black-sabbath-and-ozzy-osbourne-reunite-for-epic-farewell-concert-to-support-three-charities-including-cure-parkinsons/

Charity breakdown and confirmation: https://www.the-independent.com/news/uk/home-news/ozzy-osbourne-black-sabbath-birmingham-beginning-b2794045.html

It’s one of the most powerful questions you can ask as a small business owner: What problem do you solve?

In this episode of the 5-Minute Business Boost, we explore why this question matters more than ever—and how answering it clearly can transform your marketing, customer loyalty, and competitive edge.

We’ll cover practical ways to uncover the real pain points of your audience, including:

Customer feedback and behaviour analysis
Social listening and support team insights
Competitor reviews and market gaps
AI tools for deeper problem discovery

Plus, hear real-world Australian examples of startups that nailed the problem-solution fit—and what you can learn from them.

If you’re launching something new or refining your offer, this episode is your must-listen guide to building a business that truly matters.

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Sources:

Conja: “Conja uses AI to speed up aged care assessments” – Startup Daily, 2024.

GetMee: “GetMee launches AI-powered employability coaching app” – SmartCompany, 2024.

InsightWise: “InsightWise helps businesses turn data into actionable insights” – InnovationAus, 2024.

8D Problem-Solving: “What is the 8D Problem-Solving Method?” – ASQ (American Society for Quality), 2023.

Customer discovery and validation: “How to Validate Your Startup Idea” – Business.gov.au, 2023.

Social listening and customer feedback: “How to Use Social Listening for Small Business” – HubSpot Blog, 2024.

Your book is live on Amazon KDP—now what?

In Part 2 of this series, we dive into how your website can become a powerful tool to boost book sales, grow your audience, and build your author brand.

Whether you're using WordPress with WooCommerce or another setup, this episode offers practical steps to:

Link to your Amazon book page using affiliate links
Set up your book in WooCommerce as an “External Product”
Promote your book with blog posts, reviews, and lead magnets
Drive higher conversions with trust and ease

No inventory, no headaches—just smart, strategic promotion from your own digital HQ.

Tune in and make your website work harder for your author journey!

If you love the episode… subscribe, share, and like. I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Sources:

Part Two: Using Your Website to Promote and Sell Your KDP Book – Sources

WooCommerce: Adding and Managing Products
Amazon Associates Program
How to Sell Amazon Products on WooCommerce
Book Marketing Best Practices for Authors
Universal Book Link Tools (Books2Read)

Ready to publish your book but not sure how?

This episode of the 5-Minute Business Boost walks you through the basics of Amazon Kindle Direct Publishing (KDP)—a powerful self-publishing platform that offers global reach, print-on-demand, and zero upfront costs.

Whether you’ve got a finished manuscript or already printed copies, this practical guide will help you understand how to:

Set up your KDP account
Prepare and format your manuscript
Upload your files
Choose pricing, royalties, and print options
Start selling worldwide

We’ll also cover common concerns from first-time authors and why KDP is a game-changer for creative business owners.

Stay tuned for Part 2 next week: using your website to boost KDP book sales.

If you love the episode… subscribe, share, and like. I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

How to Publish Your Book with Amazon KDP – Sources

Amazon KDP Help Center
Amazon KDP Community Forums
Amazon KDP Print Publishing Guidelines
Amazon KDP Cover Creator Tool
Amazon KDP Royalties & Pricing

Ready to get your business seen by more people—without blowing your budget?

In this episode of the Five Minute Business Boost, Sam breaks down how to set up your very first Facebook brand awareness campaign with just $150 over three weeks.

You’ll learn:

The difference between “Awareness” and “Reach” objectives in Meta Ads Manager, and how to pick the right one for your goals
How to create authentic, eye-catching ads using short videos or photos that showcase your story, team, or workspace
Why a soft call to action (“Follow Us” or “Learn More”) works best for brand building
Smart audience targeting tips, including how to use lookalike audiences and Meta’s AI suggestions
Pro tips for maximising your budget with automatic placements and ad previews
What metrics to track: reach, engagement rate, CPM, and more, plus what “success” really looks like for brand awareness
How to use campaign insights to improve your next ad (and grow your audience over time)

If you want your business to be known, remembered, and trusted in your local market, this episode is packed with actionable advice you can use right away.

Full transcript available with this episode.

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

smallbusiness #podcast #newepisode #5minutebusinessboost #tunein #smallbiz #aussiesmallbusiness #samhicks

In this episode, Sam breaks down how to place your very first Facebook ad—step by step.

From setting a budget and choosing the right objective to using Meta’s AI tools to build your audience, this guide is perfect for small business owners getting started with paid ads.

Sam also covers creative tips, how to set up your ad inside Ads Manager, and what to expect when you launch.

It’s simple, actionable, and built for beginners.

Next episode, Sam will talk about brand awareness campaigns.

Source link for https://www.facebook.com/business/m/small-business/advertiser-success-center. Facebook call it your all-in-one resource for levelling up your advertising strategy.

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

smallbusiness #podcast #newepisode #5minutebusinessboost #tunein #smallbiz #aussiesmallbusiness #samhicks

In this episode, I explore the power of social media schedulers for small business owners.

Whether you're juggling Instagram, LinkedIn, or TikTok, these tools can help you show up consistently without losing your sanity.

I break down the pros and cons of top platforms like Publer, Loomly, Blaze AI, and Sendible—plus share my insights from a year of testing.

Learn what features to look for, how to avoid costly currency conversion traps, and why your next best marketing assistant might be a scheduler.

🎯 Key takeaways:

What features matter most in a scheduler
The real cost of “free” vs. paid plans
Which tool fits your stage of business
My top recommendations for 2025

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Google’s AI Mode is changing how people search—and while it’s not yet available in Australia, it’s on the way.

In this episode, I break down five practical, powerful takeaways from Exposure Ninja's Podcast #357 that small businesses can start using now to get ahead.

We cover why brand mentions beat backlinks, why case studies matter more than testimonials, and how to future-proof your content and digital PR strategy for the AI-powered search landscape.

This is about being ready before the rest of the market pivots. Because in this new search era, early action = lasting advantage.

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

smallbusiness #podcast #newepisode #5minutebusinessboost #tunein #smallbiz #aussiesmallbusiness #samhicks

In this episode, Sam break down the essentials of dropshipping — one of Australia’s most accessible eCommerce models.

Learn how it works, why it’s gaining popularity, and what steps you need to take to launch your own dropshipping business.

Sam covers key topics like choosing a niche, registering your business, finding reliable Australian suppliers, and using automation tools.

Plus, based on research, and highlighted by AI, Sam highlights critical legal and compliance tips and shares three top success strategies to help you avoid common pitfalls.

Ready to explore if dropshipping is right for you?

(Excuse the yawns - it had been a HUGE week.)*

If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

-----------------------------------------------x----------------------------------------

Sources:

1.DataFeedWatch,

2.Dropshipzone,

3.Dropshipping.com,

4.Sleek,

5.Spocket,

6.Sprintlaw,

7.AutoDS,

8.Shopify,

9.LegalVision,

10.GemPages

Ready to unlock serious profit acceleration for your small business?

In Episode 105 of the 5-Minute Business Boost podcast, we welcome back Phil East to close out our 3-part series on Profit Acceleration Secrets.

Phil dives into how digital marketing and drip campaigns can 10X your leads, nurture trust, and significantly increase lifetime customer value — with real case studies and actionable strategies.

Pure gold in this series and thanks to Phil from Profit Improvers for being such a great sport and sharing his insights from his books and experience working with small businesses just like yours.

So Phil, thanks again—listeners, go to https://bit.ly/BizBoostProfitSim and start accelerating your profits today!

If you love the episode… subscribe, share, like, I'd love a review or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam offers a personal and practical perspective on how drought and the new Emergency Services and Volunteers Fund (ESVF) are impacting Victorian farmers and rural communities.

She unpacks the changes to the fire levy, set to take effect in July 2025, and explains what these reforms mean for primary producers already managing the challenges of low rainfall, rising costs, and increased financial pressures.

Sam also highlights the tough decisions being made by regional families and businesses and calls for a greater understanding of the real pressures facing Victoria’s agricultural sector.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

With the help of AI, Sam has reviewed a wide range of sources see transcript.

Understanding Law in Everyday Life – with Katie from Mal Ryan & Glen

In this episode, I’m joined by Katie from Mal Ryan & Glen, Mansfield’s oldest law firm—serving the region since 1921.

With deep community roots and offices in Mansfield and Alexandra, the firm is known for practical legal advice that supports locals through life, family, property, and business matters.

Katie shares what Victorian Law Week is all about and how small business owners—and everyday people—can use it to better understand their rights, responsibilities, and where to get help when the law intersects with life.

Learn more at viclawweek.org.au.

There are events statewide.

Thanks to Katie Lockey from https://www.malryanglen.com.au/

for being my guest and chatting about Law week 2025.

In this episode Sam is diving into marketing plans, even the ones scribbled on the back of a napkin.

Because here’s the truth: any plan, no matter how simple or messy, is better than no plan at all.

Why does it matter?

A marketing plan gives you direction and focus. It stops you from spinning your wheels, guessing what to do next, or feeling overwhelmed by all the marketing options out there. The golden rule? Done is better than perfect.

Start where you are, with whatever you have, a napkin, a note on your phone, or a quick sketch on paper.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

SHOW NOTES

Marketing Plan Templates and Tools

Business Victoria Marketing Plan Template – A free, detailed Word template to help you create and update your marketing plan step-by-step

DIY Digital Marketing Plan Template – A practical 5-page template designed for Australian small businesses, including goal setting and financial basics

The Marketing Planner – An intuitive tool to organise your marketing goals and projects throughout the year

ClickUp – A cloud-based project management tool ideal for planning and tracking marketing tasks.

Additional Resources – Check local government and business advisory sites for workshops and support tailored to Victorian small businesses.

www.samhicks.com.au - Looking for a no-fuss one-page plan? Check out the art of crafting one.

Phil East’s last episode ( ep91 ) was one of our most listened to—and he’s back to dive deeper in the second part of a three-part series for 2025.

In this episode Phil chats to Sam about Sales Optimization & Client Retention.

Thesestrategies focus on extracting more value from existing customers and networks, which is often the fastest way to grow profits.

Phil discusses how to maximize every customer interaction with four strategies.

Upselling & cross-selling increase transaction size.
Down-selling ensures you don’t lose customers who hesitate.
Alliances & joint ventures generate new business for free.
Additional services create recurring revenue and deeper relationships.

The Profit Acceleration Simulator that Phil speaks about is available at

https://bit.ly/BizBoostProfitSim.

It’s a free tool that shows how small changes in each area can lead to massive profit growth.

Make sure you hit the Subscribe button and tune in forPart 3: Advanced Scaling Strategies right here on The 5 Minute Business Boost ® Podcast

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this milestone 100th episode, Sam Hicks turns the mic on herself for a somewhat unscripted, somewhat scripted conversation about the journey so far.

From starting her first business as a teenager to helping over 3,000 small businesses across Victoria, Sam shares personal stories, lessons learned, challenges faced, and what continues to drive her work today.

It’s honest, reflective, and packed with insights for anyone on their small business path.

NOTE - thank you to all my listeners for listening/ tuning in, downloading or referring episodes to friends and clients.

And thanks to my current clients and fam bam that support me. <3

And to my amazing guests - THANK YOU!

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam chats about when in business, it’s easy to focus on the daily grind—quoting jobs, servicing clients, following up on sales, suppliers, cleaning, chasing invoices, juggling life and those pesky socials.

But when was the last time you paused to celebrate a milestone?

Whether it’s your first birthday, your hundredth sale, or winning an award, these are moments worth shouting about.

And guess what?

Celebrating them online isn’t just feel-good—it’s smart business too.

Show note links;

Industry data on poddies -

https://riverside.fm/blog/podcast-statistics?utm_source=chatgpt.com

https://thesocialshepherd.com/blog/podcast-statistics

Brazil stat - https://www.canva.com/canva-create/

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Back by popular demand! Phil East’s last episode ( ep91 ) was one of our most listened to—and he’s back to dive deeper.

In this episode ( 1st of a series of 3 ), Phil shares four powerful strategies to accelerate profit without increasing your marketing spend.

Learn how to craft a million-dollar message, attract high-quality leads, use bundling to boost sales, and create compelling offers that convert.

The Profit Acceleration Simulator that Phil speaks about is available at

https://bit.ly/BizBoostProfitSim.

It’s a free tool that shows how small changes in each area can lead to massive profit growth.

Make sure you hit the Subscribe button and tune in forPart 2: Sales Optimization & Client Retention right here on The 5 Minute Business Boost ® Podcast

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

If you’ve ever been told to “write a business case” or “you should have a business plan”—but weren’t exactly sure which one you needed or why—this episode is for you.

In today’s episode, Sam is breaking down the difference between a business case and a business plan, and how small business owners like you can use both to make smarter decisions and grow with confidence.

Grab a free business plan ( and a one-page action plan ) from Business Victoria

Reach out directly to me at sam@samhicks.com.au, and I can assist with a one-page business plan - takes about an hour and yes, there is a cost.

Direct link here

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals, whether via mentoring, attending a workshop, or a one-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In today's episode, Sam is speaking about how you are more than just a logo

Branding is often reduced to a logo, a colour scheme, or a well-designed website. But real branding goes deeper—it’s how you conduct yourself, how people experience you, and how they feel after an interaction with you.

As a small business owner, you are your brand. Whether you’re at work, attending an event, engaging online, or simply out in the community, your actions shape how people perceive you and your business.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode Sam is discussing "What happens to your social media and devices when you die?"

We rarely think about it, but our social media accounts and devices often outlive us.

If you run a business, your online presence—whether on Facebook, Instagram, LinkedIn, or other platforms—can become a question mark when you’re no longer here to manage it. The same applies to smartphones, tablets, and computers, many of which hold important business and personal data.

An early disclaimer, this episode Sam talks about death based on personal experiences both with loved ones, clients and friends.

So if this is not for you at this time, you may find another episode that will work for you this week.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Taking good notes can make all the difference when running a business or an organisation.

Whether you need to capture key points from meetings, create action items, or record discussions, note-taking apps can save time and improve efficiency.

But with so many options available, how do you choose the right one?

Sam chats about investing in one and the options, both free and paid.

Lets get cracking...

Episode notes - links

Built-in Meeting Tools

Microsoft Teams: https://support.microsoft.com/en-au/office/automate-notetaking-in-microsoft-teams-meetings-37657f91-39b5-40eb-9421-45141e3ce9f6

Zoom AI Companion: https://zoom.us

Google Meet Transcription: https://workspace.google.com

Paid Apps with Advanced Features

Otter.ai: https://otter.ai

Fireflies.ai: https://fireflies.ai

Fathom: https://fathom.video

MeetGeek: https://meetgeek.ai

tl;dv: https://tldv.io

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam discusses Non-Disclosure Agreements (NDAs) for small businesses in Victoria.

Highlighting how they protect confidentiality, intellectual property, and sensitive client information.

Drawing on over 25 years as a small business advisor, Sam explains why confidentiality is crucial and shares practical tips on effectively using NDAs to safeguard your business.

Disclaimer: seek legal advice, as I am discussing agreements in this podcast as a starting point and inspiration to consider if you need one for your application or situation.

Yours needs to be tailored and of course, it needs to be reviewed by an independent legal advisor.

Links:

IP Australia

https://www.ipaustralia.gov.au/tools-and-research/business-resources/non-disclosure-agreements/Non-disclosure-contract-generator

Lawpath

https://lawpath.com.au/legal-documents/ppc-non-disclosure-agreement-one-way

Legal Vision

https://legalvision.com.au/documents/confidentiality-agreement/?form=true&form_dl=true

Business Victoria works with INNOVIC

https://www.innovic.com.au/resources/

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Whether you’re a small business owner or a solo entrepreneur, having a centralised, easily accessible hub for all your digital links is crucial.

Today, Sam is reviewingLinktree—a platform that has evolved far beyond simply hosting a list of URLs—and discussing the top five takeaways that make it a must-have tool for your small business.

Tune and let's get cracking..

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Leading on from a previous podcast ( see eps 89 ), as we know our retailers and hospitality are doing it tough and it's always around finances. So, to help us further I have invited an absolute powerhouse in the world of profit acceleration & business growth—Phil East.

Phil is a Profit Acceleration Specialist and Business Strategist with a mission to take profit acceleration mainstream. Phil combines his background in accounting, banking & marketing to help business owners implement proven, low-cost to no-cost strategies that uncover hidden revenue streams and create sustainable growth.

So in this must-listen-to episode, Sam seeks to gain some insights on how we can improve profit in our small businesses...

Follow Phil on Linked In and Facebook - look for profit improver.

You can download his book here and and just for you there are some bonuses after you sign up with your email.

( btw check out the last chapter - another hidden strategy )

For the action takers ( the book downloaders ) exclusive bonus is a free 12-month enrolment in Profit Improvers online business academy, "The most powerful and dynamic client attraction programme ever created!" Valued at $997- A 52-week Virtual MBA business growth Inc.

Its free once you get that confirmation & access detail email from Phil.

Inclusive of this deal is access to the advertising and marketing samples ad library for dozens of business types, and an 8-part Financial Training Academy..... plus much more

Access The marketing academy at www.profitimprover.com.au and use the login button on the top right.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In the fast-paced world of social media, staying updated with the latest trends is crucial for small businesses aiming to maintain a competitive edge.

But with so much happening, how can we keep up?

To shed light on these developments, I've delved into insights from two sources: Hootsuite's "Social Trends 2025" and Social Media Examiner's "Industry Report 2024."

These reports offer valuable perspectives on the evolving social media environment and provide actionable strategies tailored for small businesses.

By understanding and implementing these insights, small business owners can effectively engage their target audiences and drive growth in this ever-changing digital era.

After reviewing ( and yes AI helped ) I have identified the top five social media insights that small business owners could & should consider for stronger digital marketing strategies in 2025.

Let's get started!

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this week's episode Sam discusses Australia's small businesses in the retail and hospitality sectors that are currently navigating a complex landscape marked by rising operational costs, stringent compliance requirements, and shifting consumer behaviours.

These challenges are compounded by increased global online sales and a customer base grappling with a higher cost of living.

Sam explores 6 challenges and 6 potential opportunities with the help of some articles and reports.

Hoping to inspire our small business owners to identify potential opportunities.

Links

Australian Retailers Association (ARA)

https://www.retail.org.au/news-and-insights/investing-in-employees

https://thebigsmallbusinesssurvey.com/

Australia Posts e-commerce industry report 2024

Future Food Blog

The daily telegraph

https://supy.io/

https://www.restoke.ai/

https://www.theage.com.au/politics/victoria/the-secret-report-showing-how-victorian-businesses-are-being-stifled-20240814-p5k2d1.html

If you love the episode… subscribe, share, like, or tell me about a future topic.

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Or see how we can collaborate to reach your small business goals, whether through mentoring, attending a workshop, or a one-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode inspired by a neighbour, let's call him Brian, Sam delves into the world of AI Agents.

AI agents are no longer just for tech giants. With user-friendly, scalable solutions, businesses of all sizes can now save time, reduce costs, and enhance customer service—without needing massive budgets or deep technical expertise.

So let's get into it.

Articles noted/ referred to -

“The rise of AI agents: unlocking their full potential” by Gaurav Tewari a Forbes Council Member
Zapier via an article titled " The best AI chatbots in 2024" by Miguel Rebelo
Deloitte’s State of AI in the Enterprise (3rd Edition, 2020)
Website Amazon Web Services (AWS) ( contact lens )

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In the first episode of 2025, Sam speaks about cybercrime.

Cybercrime is on the rise in Australia, with small businesses often targeted due to limited resources and security measures.

In this podcast, Sam explores the tactics cybercriminals use and provides actionable tips to protect your business interspersed with some real-life examples.

There will also be mentions of podcasts and reports that were of interest.

Check the transcript & show notes below for the links.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au, and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals, whether via mentoring, attending a workshop, or a small 1-hour course.

Follow me on social media (@samhickscomau), and remember, anything is possible in business.

Show notes;

Data

https://www.abc.net.au/listen/programs/bigideas/who-is-using-your-data-/102315204?utm_content=link&utm_medium=content_shared

Breaches

https://www.oaic.gov.au/privacy/notifiable-data-breaches

Reports

https://www.cyber.gov.au/about-us/view-all-content/reports-and-statistics/annual-cyber-threat-report-2023-2024

Cyber security

https://www.cyber.gov.au/learn-basics/explore-basics/passphrases

The Australian Cyber Security Center (ACSC) is the Australian Government's lead agency for cyber security. Their role is to protect Australians from cyber threats.

Small business cyber security guide ( see summary below )

https://www.cyber.gov.au/sites/default/files/2023-03/ACSC_Small_Business_Cyber_Security_Guide_V6.pdf

Emails and websites

https://www.cyber.gov.au/resources-business-and-government/maintaining-devices-and-systems/system-hardening-and-administration/web-hardening/implementing-certificates-tls-https-and-opportunistic-tls

Jess Taylor and Leonie Becker join Sam to be part of a 3-part MINI series on HR.

Sage HR consulting simplifies the complex world of employee relations for business owners. Whether you're looking for outsourced HR services, tailored training programs, or upskilling HR professionals, Sage HR provides a fresh perspective on your business needs.

Their goal is to help your organisation, and your people thrive, creating a strong foundation for success and growth.

Over the 3 weeks mini sessions, with the help of Jess and Leonie from Sage HR Consulting, we are going to explore the essential elements that make successful companies thrive.

The mini-series will include

Creating a strong company culture ( episode 84 )
Building a performance culture ( last week's episode 85 )
Managing Underperformance or bad behaviours in the workplace. (today's Episode )

This series will be invaluable for businesses and or organisations of all sizes and we look forward to sharing some of their expertise in the world of HR.

www.sagehrconsulting.com.au

Email: hello@sagehrconsulting.com.au

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Jess Taylor and Leonie Becker join Sam to be part of a 3-part MINI series on HR.

Sage HR consulting simplifies the complex world of employee relations for business owners. Whether you're looking for outsourced HR services, tailored training programs, or upskilling HR professionals, Sage HR provides a fresh perspective on your business needs.

Their goal is to help your organisation, and your people thrive, creating a strong foundation for success and growth.

Over the next 2 weeks, with the help of Jess and Leonie from Sage HR Consulting, we are going to explore the essential elements that make successful companies thrive.

The mini-series will include

Creating a strong company culture (last week's episode 84)
Building a performance culture (today's Episode)
Managing underperformance or bad behaviours in the workplace.

This series will be invaluable for businesses and or organisations of all sizes and we look forward to sharing some of their expertise in the world of HR.

www.sagehrconsulting.com.au

Email: hello@sagehrconsulting.com.au

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Jess Taylor and Leonie Becker join Sam to be part of a 3-part MINI series on HR.

Sage HR consulting simplifies the complex world of employee relations for business owners. Whether you're looking for outsourced HR services, tailored training programs, or upskilling HR professionals, Sage HR provides a fresh perspective on your business needs.

Their goal is to help your organisation, and your people thrive, creating a strong foundation for success and growth.

Over the next 3 weeks, with the help of Jess and Leonie from Sage HR Consulting, we are going to explore the essential elements that make successful companies thrive.

The mini-series will include

Creating a strong company culture (today's Episode )
Building a performance culture
Managing underperformance or bad behaviours in the workplace.

This series will be invaluable for businesses and or organisations of all sizes, and we look forward to sharing some of their expertise in the world of HR.

www.sagehrconsulting.com.au

Email: hello@sagehrconsulting.com.au

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop, or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Organising community events is a fantastic way to unite people, celebrate local culture, and bring lasting impact to your area.

In this episode of The 5-Minute Business Boost, Sam shares her hard-earned wisdom from 24 years of experience being involved and running events in the region.

From securing funding to engaging the local community and ensuring your sponsors feel appreciated, these five tips will help your next event thrive.

Tune in for insights on creating an event that everyone will remember, with practical advice for volunteers, community groups, and individuals.

If you love the episode... subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this week's episode, Sam chats with Saskia Van Bever who is the founder of Activate Community Consulting.

Saskia's mission is to activate people, places, and organisations to achieve their goals. Working with local governments, businesses, and NFPs’ s in the northeast of Victoria, she shares some valuable insights.

Activate Community Consulting assists communities and businesses in achieving their vision by providing strategic planning including economic impact analysis, grant writing, and project and event management services.

“The lows give you the lessons, and the highs give you the outcomes” is one of her sayings..

So tune in now.

Saskia Van Bever can be contacted via Linked In, and via her website or email info@activatecommunity.com.au

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In today’s episode Sam is joined by Andrew Hosken, Branch Manager of Customer Experience & Education at the State Revenue Office (SRO).

They will be talking about the new short-stay levy legislation coming into effect on 1 January 2025 and how it impacts small businesses in rural Victoria.

Key topics we cover:

· Andrew’s role at the SRO

· What is the new short-stay levy all about?

· How will this affect operators of short-term accommodation?

· How can small business owners know if they're obligated to pay?

· Where can you find help and more information?

Bonus tip: Andrew also shares some valuable insights for small business owners from the SRO’s education team!

Tune in now and get informed!

SHOW NOTES

Subscriber emails - https://www.sro.vic.gov.au/subscribe

Customer ed calendar - https://www.sro.vic.gov.au/customer-education

LinkedIn – SRO page - https://www.linkedin.com/company/state-revenue-office/

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Today Sam discusses 5 benefits of copywriting courses for small businesses.

So if you want to improve your marketing, connect better with customers, and save on outsourcing costs, then this episode may be for you.

From improving your website’s SEO to creating persuasive marketing materials, copywriting skills can make a BIG difference in your business success.

Tune in to find out why copywriting courses are a game-changer for small businesses!

As mentioned in the this episode:

Some websites to research and check out

https://www.copyschool.com/

https://www.clevercopywritingschool.com/the-clever-copywriting-school-courses/

https://www.onlinecoursesaustralia.edu.au/online-education-blog/best-paid-free-copywriting-courses-for-beginners/

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Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop, or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Calling all tradies! Are you struggling to get seen online? In today's podcast episode, Sam is breaking down her top 5 proven tips to boost your digital presence:

✅ Master your Google Business Profile (formerly Google My Business)

✅ Get listed in the right industry directories

✅ Create a simple but effective website

✅ Use social media strategically (without it taking over your life!)

✅ Keep your contact details crystal clear and up-to-date

Whether you're a sparky, plumber, or carpenter, these practical tips will help you stand out online without eating into your valuable work time.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Running a small business can be overwhelming, especially when it comes to making the right decisions.

In this episode, Sam chats about the top 5 questions asked by small business owners, including:

Which business model should I choose?
Do I really need a website?
Where can I find the best business resources?
Which accounting package works best for my business?
What permits, licenses, and insurance do I need?

If you’re looking for practical advice tailored for small businesses, tune in.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Today, Sam is talking about a topic that's crucial for your small business success: the power of PR.

If as a small business owner you want to boost your brand awareness and build a positive reputation? You cannot underestimate the power of public relations (PR).

In this episode of Sam explores 10 practical tips to help you, including:

· Engaging in community activities

· Leveraging social media

· Offering your expertise

· Collaborating with other businesses and or organisations.

Listen now to learn how these strategies can help your small business thrive over time.

Additional episodes that are mentioned in this episode:

benefits of collaboration and being involved in local community events.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam catches up with Michele Gierck.

Michele is a specialist memoir writer and biographer with two of her own memoirs published, highly skilled and experienced, having worked with and written books for some of Australia’s top entrepreneurs.

Business often people find great value having their personal profile written by Michele, as much for the process as the end product, and what it sparks in them.

Her feature articles have appeared in magazines and newspapers across Australia.

Michele loves speaking to audiences, in person or on radio, about her books, memoir and profile writing, and bringing personal stories to the page.

She wrote and published her first children’s picture book, Gladys and Stripey: two little fish on one BIG adventure, last year. Michele was delighted when it featured on The Science Show on Radio National, and book orders kept rolling in.

Michele enjoys working with people from all walks of life, helping them bring their stories to life on the page. ‘Sometimes all they need is a couple of sessions to get them on the right track.‘

To reach out to Michele, www.michelegierck.com.au

To see or order any of her books: https://michelegierck.com.au/shop/

Send letters to: PO Box 589, Heidelberg VIC 3084, Australia.

-----------------------------------~--------

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Thanks for tuning in to the first part ( Episode pt. 1 ) of me chatting about trade shows & expos, which are a vital component of business growth and networking.

It was all about showcasing, selling your products, meeting potential clients, and building brand awareness.

Today I’m going to talk about the final 5 top tips for ensuring you get that success out of your investment to be part of a trade show or expo.

So tune in and hear the last 5 top tips, making 10 in total.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Trade shows & expos are a vital component of business growth and networking.

They offer an unparalleled opportunity to showcase and sell if you can your products, meet potential clients, and build brand awareness.

In this episode, Sam chats about how to ensure you get that success - and it requires a good bit of planning, a great mindset and on-site execution.

Now you may not attend trade shows you may be attending a market; some, if not most, of these tips will also help in that space as well.

So tune in to hear Sam's top ten tips ( 5 in this episode & next 5 in pt 2 )

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals; whether via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Today Sam chats about how entering your first photo competition at a local agricultural show can feel overwhelming, especially if you’re a beginner.

With so many details to consider, from choosing the perfect image to ensuring the presentation is just right, it’s easy to feel unsure of where to start.

However, with a bit of guidance and attention to detail, you can give yourself the best chance of impressing the judges. In this post, I’ll share my top five tips for preparing your entry, from selecting the right photo to nailing the final presentation.

Whether it’s your first time or looking to improve your approach, these tips will help you confidently present your work.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter or see how we can work together to reach your small business goals it may be via mentoring, attending a workshop or a small 1-hour course.

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

For small business owners in regional Victoria, finding effective and affordable advertising channels can be a challenge. One often overlooked yet powerful option is local community radio.

Community radio stations offer a unique opportunity to connect with local audiences and promote your business in a way that resonates deeply with the community.

In this episode, Sam will chat about the benefits of advertising on local community radio and provide some tips on how to get started.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting the website!

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Today I'm finally getting around to reviewing four books, these reviews have been done in isolation over the last year, but this week I pulled them together into Ai and asked it to clean it up and make it consistent.

So the four books

Permission Marketing by Seth Godin
Welcome to the age of emotion by Michael Langdon
Small business, big opportunity by Sensis and Rob Hartnett
The Customer by Bob Ansett

What have these four books got in common? What are their takeaways? Tune in to find out.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Quoting can be a double-edged sword for many small business owners. While some may see it as a tedious task, providing accurate and detailed quotes can save your business significant time and money in the long run.

This episode (no. 70 ) will delve into what should be included in a quote document and offer five top tips for crafting excellent quotes.

By the end, you'll understand how to make quoting an asset to your business.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this week's episode, Sam chats about using AI in your small business to pick winners.

Running competitions have become a popular strategy for businesses to engage their audience, grow their customer base, and reward loyal customers.

However, one of the most crucial aspects of a competition is ensuring that the selection of the winner is both fair and transparent.

AI (Artificial Intelligence) offers a modern, efficient, and unbiased way to select a random winner from a list - so tune in and hear about how you can do this quickly and without much effort!

The bonus is, of course, 5 top tips.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

The marketing campaign for the new Deadpool and Wolverine movie has been a masterclass in generating hype and excitement.

Now I get it; it’s not for everyone, the marketing or the movie, but let's chat about the lessons learned.

Let's see what Marvel / Disney's latest release gave us as far as takeaways for small businesses.

I have referenced and quoted articles from Social Samosa,Digital Chew, Project Casting and Campaign Asia for their take on the campaign that mentions brands such as Heinz, Jack in the Box, The Bachelorette, Old Spice, DiGiorno and Heineken Silver.

It's a big ol melting pot in this episode...and AI may have helped read a LOT of articles as anyone who is anyone has an opinion on the Deadpool and Wolverine Movie.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Small businesses must find efficient ways to communicate with their customers. We have social media; we have emails, and we have text, but what about looking at our websites?

For me, the website must do most of the heavy lifting. Whether it’s a glorified landing page, a site of 5 pages, or 12 it needs to be able to help with the user experience.

So how can we add to it and create additional UX, save potential clients time, save you time, and work on that credibility aspect that websites give us and Google needs as part of great SEO?

A FAQ page, that’s how. So tune in to listen to 5 reasons why!

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam catches up with Tamara Simon; speaker, author, and coach.

Affectionately known as Australia’s small business answer to Bob the Builder (can she fix it, yes she can), Tamara is driven by curiosity, change, and simplicity.

For over 25 years, she’s been helping owners repair, renovate, and rebuild their often expensive hobbies and dysfunctional workplaces into simple, profitable small businesses they actually love.

And that’s why she wrote her first business book, The Five Little Business Pigs which uses the analogy of The Three Little Pigs fairy-tale because that’s how we build our small businesses.

When Tamara is not coaching, speaking, or writing, you’ll find her fully immersed in her other passion: sports, which includes being an unapologetic member of the Hawthorn AFL Club.

We won't hold that against her... So tune in to hear her passion, successes, and milestones which we can all learn from.

Tamara's webinar this month ( she runs 2 per month ) is being held on Thursday 25th July 2024: 12pm – 1pm QLD Time and is titled - Are Your People Falling Through The Cracks?

Register here- https://tamarasimon.webinarninja.com/live-webinars/10600121/register

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam chats about vehicle signage and her top 5 tips.

Every opportunity to advertise and build your brand is valuable.

One of the most effective yet often overlooked methods is vehicle signage. Whether you're a tradesperson, service provider, or small business owner, wrapping your vehicle with eye-catching, informative signage can significantly boost your visibility and attract new customers.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam discusses sharing your story online and offers 5 points to consider.

Online, sharing your personal story has become more powerful and accessible than ever. Whether it's through social media platforms, email newsletters (EDMs), blogs, or other digital avenues, telling your story can create meaningful connections and foster a sense of community.

However, with the vast amount of content being shared online, it can be challenging to stand out and genuinely connect with your audience.

This is where authenticity comes into play.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Today I am with a local artist who has exhibited nationally and globally. Born and raised in Acheron, Murrindindi, Marian, as her website explains, has honed her craft over decades, experimenting with various styles before finding her true voice in freeform impressionism.

We sit down for a chat about art, hemp, and what her inspirations and successes have been. Her life is like her art—bold, expressive, and full of energy for her caretaking of land in Murrindindi, her life, and her art.

(Warning: There are 2 swear words; I have decided not to not edit them out.)

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Regional Victoria comes alive with major events, from food and wine to animals, displays, vehicle shows, music festivals, and sporting tournaments.

We have it all.

Even if these events don't directly target your usual clientele, there are ways to attract a slice of the visitor pie or, as one of my famous sayings is – leverage!!

So, let's get creative, get customers, and raise awareness of your brand – I outline my top 8 tips in part 1!

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam speaks about her top 5 tips for writing grants for small & medium-sized businesses.

She tackles the elephant in the room - the good, the bad, and the ugly—but all is not lost as she shares her top 5 tips to consider when applying for a small business grant.

A must listen if you are considering applying for a small business grant in Victoria.

Anywhere really.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Today Sam discusses her top 5 tips for writing grants for your community group or Not-for-profit organisation.

After 32 plus grants submitted, with another 10 co-written, and 30 DRAFT submissions given to Sam to read, in the realm of $5–10 million worth of dollars – grants and community development are a happy place for Sam.

So tune in and glean some insights into the world of successful grant writing.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

My poem was read out as part of the 2024 Regional Telecommunications Review community meeting held on May 3rd in Benalla.

This is based on my journey over 24 years of living in a " black spot." I simply asked AI to generate a poem based on our story.

Short and sweet.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Follow me on social media (@samhickscomau) and remember, anything is possible in business.

For 24 years, living on our cattle farm in rural Victoria meant a constant struggle with internet access.

Telstra Black Spot, thanks to the valleys around us, has turned simple tasks like making a call or checking email into frustrating ordeals.

We endured years of unreliable landlines – especially bad in winter with waterlogged pits—then slow ADSL, and finally, the limitations of satellite internet.

So grab a cuppa and listen to our journey. I hope it inspires you not to give up and to seek solace in a supportive group.

If you love the episode… subscribe, share, like, or let me know about a future topic.

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Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Today Sam is speaking to a small business owner to find out about their business journey, so there are 5 questions!

Sounds easy, right?

So get ready for some great insights, reflections, and some laughter.....potentially some real serious bits too—as we catch up with Rohan Webb as he navigates a new direction for his business journey.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Pt. 2, Sam discusses the challenges of those first 12 months.

In the last episode, Sam chatted about the first three; here is the remainder of the challenges.

(The first five are identified by Business.Gov.Au plus another 3 or so that Sam has identified.)

Listen in for some reflections, some heavy parts, tips, and advice but overall this episode is something to think about for those first 12 months!

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Pt. 1, Sam discusses the challenges of those first 12 months.

The first five are identified by Business.Gov.Au plus another 3 or so that Sam has identified.

Some reflections, some heavy parts, but overall something to think about for those first 12 months!

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam asks; did you know your packaging can be a silent salesperson? Craft a design that wows and protects, leaving a lasting impression on your customers.

She will discuss the many hats of packaging

Protection: The primary function - ensure your product arrives safely.
Brand Ambassador: packaging as an extension of your brand identity (colors, logos, messaging).
Marketing Tool: Creating a buzz with unique designs or interactive elements (e.g., QR codes, games).
Customer Experience: The "unboxing" moment is part of the overall brand experience.

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, www.samhicks.com.au, and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In the second series of the podcast, Sam sits down with local business owners!

Today we are speaking with a small business owner to find out about their business journey, so there are 5 questions!

Sounds easy, right?

So get ready for some great insights, reflections, and some laughter.....potentially some real serious bits too.

Please note our discussion today, meaning the content we create in this episode is for informational purposes only and not a substitute for professional advice. Each person and their business journeys are different.

So, let me introduce my guest, Jenn Donovan (based in North East Victoria/Southern NSW, Mulwala NSW), and founder of Social Media and Marketing Australia.

Jenn Donovan is a global marketing strategist, best-selling author, and Australia’s sort after-speaker and media commentator on all things marketing, with a big heart for helping rural and regional small businesses.

If you don't know who she is, listen in for some valuable insights...and then listen to her podcasts...a wealth of information.

Want to know more about Jenn?

Check out her story and offerings here - https://socialmediaandmarketing.com.au/

and don't forget to buy her book: - https://socialmediaandmarketing.com.au/product-category/book/

If you love the episode, subscribe, share, like, or let me know about a future topic.

(If you want to be included in a chat on an up-and-coming episode, reach out )

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau), and remember, anything is possible in business.

Today Sam is speaking to a small business owner to find out about their business journey, so there are 5 questions!

Sounds easy, right?

So get ready for some great insights, reflections, and some laughter.....potentially some real serious bits too.

Today's guest is the co-founder of Issimo, Jay Cooper, who is a specialist in user experience (UX) and graphic design with a techy twist.

The major brand is Issimo, and Jay and his brother Nick are responsible for Issimo Markets.

What does Issimo do? They service the nation with their SaaS, which means a complete software-as-a-service solution that is on demand when you need it for your business or event.

So their product makes markets simple—event applications that happen in minutes, not days.

So tune in and be ready for a business journey from a start-up—a small business success story from the North East!

https://www.issimomarkets.com/ is where they are at.

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this second series of the podcast, Sam sits down with local business owners.

Today we are speaking with a small business owner to find out about their business journey....so it's 5 questions!

Sounds easy, right….so get ready for some great insights, reflections, and some laughter—potentially some real serious bits too.

Please note our discussion today, meaning the content we create in this episode is for informational purposes only and not a substitute for professional advice. Each person and their business journeys are different.

Today we are speaking with a small business owner, Jo Anne Kasch from Pack Saddling Australia, to find out about her business journey.

For those who know Jo, she is a down-to-earth, authentic powerhouse of inspiration who has a huge national following with her passion and extensive knowledge for all things pack saddling with horses and Mules.

Jo and John's glamping trips are booked 12 months in advance, and their workshops are extremely popular.

Hear Sam and Jo talk about the business journey for Pack Saddling Australia.

Check out their website: https://www.packsaddlingaustralia.com.au/

Small Businesses, Big Hearts! – The Power of Community Sponsorship Part 2 🌟 Unleashing the Power of Community Partnerships! 🌟

This is for community groups and events.

In Part 1, I discussed the power of community sponsorship and identified all the components of the benefits, the process, and how sponsorship works...

Now it’s time for community groups and events.

I have been involved in both sides of the sponsorship landscape, and I have seen some shockers over the years, from forgotten logos to the wrong logos, no sponsorship thanks, missed networking opportunities, and budget runovers.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam discusses the power of community sponsorship (part 1).

Sam identifies all the components of the benefits, the process, and how sponsorship works...

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, www.samhicks.com.au, and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this second series of the podcast, Sam sits down with local business owners.

Today we are speaking with a small business owner to find out about their business journey....so it's 5 questions!

Sounds easy, right….so get ready for some great insights, reflections, and some laughter—potentially some real serious bits too.

Please note our discussion today, meaning the content we create in this episode is for informational purposes only and not a substitute for professional advice. Each person and their business journeys are different.

So, let me introduce my guest

Today being the 7th of February, it's appropriate that I catch up with a local Megan Buntine.

Megan has a particular passion for working with not-for-profits, both online and in person, with organisations across Australia and New Zealand.

Megan uses her knowledge, skills, experience, and vast connections to support the governing bodies and senior staff of all sorts of organisations to build greater governance, leadership, and strategic capabilities, so they, in turn, can then deliver better support and services to their stakeholders.

Megan conducts a range of services, including group sessions, 1:1 coaching for CEOs, retreats, and webinars. This includes training programs, good governance workshops, and support packages.

Check out her range of up-and-coming events: - https://mjbconsulting.net.au/events/

------------------------------------------------- x ---------------------------------------------------

On a side note, Megan and her husband Marty survived the 2009 bushfires, and they both continue to inspire those around them with their ability to be so damn resilient—they never gave up.

Megan's ability to just get on with it is amazing.

There is a photo of them both walking away from the camera after the biggest fight of their lives on that fateful day and night on February 7 2009 it resonates strongly with me on how far our communities have come after that time.

If you love the episode, subscribe, share, like, or let me know about a future topic, or if you are in the North East, reach out for a catch up and podcast chat!

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau), and remember, anything is possible in business.

In this episode, Sam shares 10 tips for building brilliant websites, and in an era where people increasingly turn to AI platforms for information and assistance, the vitality of maintaining a website remains crucial.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, I'm chatting about stepping outside your comfort zone as a business owner.

Stepping outside one's comfort zone is an invaluable character-building experience for small business owners. In the dynamic landscape of entrepreneurship, where adaptability and resilience are key, embracing new challenges fosters personal and professional growth.

Operating a small business demands a diverse skill set, and willingly venturing beyond familiar territories sharpens these skills, promoting versatility in decision-making and problem-solving.

So why would I do this??

Listen to Sam as she reflects on a recent experience that has built character.

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In the second series of the podcast, Sam sits down with local business owners!

Today we are speaking with a small business owner, to find out about their business journey....so its 5 questions! Sounds easy, right? So get ready for some great insights, reflections, and some laughter.....potentially some real serious bits too.

Please note our discussion today, meaning the content we create in this episode is for informational purposes only and not a substitute for professional advice. Each person and their business journeys are different.

So, let me introduce my guest, Leonie Becker (based in North East Victoria) from the Trusted Advisor Network.

Want to know more about Leonie? Check out her story and offerings here - https://leoniebecker.com.au/

If you love the episode… subscribe, share, like, or let me know about a future topic.

(If you want to be included in a chat on an up-and-coming episode reach out )

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam chats about her take on Victorian Associations in Action and shares her top 10 tips for running a committee-based organisation.

In the vibrant tapestry of Victoria's community fabric, associations play a pivotal role in fostering social connections, advocating for shared interests, and driving positive change and community development. Sam has enjoyed being involved with committees since she was 18 (don't do the math) and shares her insights on this topic.

Sam meets with many committees and their committee members to inspire and share her stories about successful and not-so-successful committees.

If you want to have Sam meet your team, reach out; she can usually be swayed with cake and coffee.

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam talks about 8 great reasons to list your small business on Google My Business.

By creating a GMB profile, businesses can:

· Connect with local customers

· Manage their business information

· Get customer reviews

· Post updates and photos

· See how their business is performing online

So tune in and hear more about the reasons to consider a free listing.

There is an article about Google Business Profiles. It discusses what they are and how to create one. So, if your business needs one, you can read the how-to, set it up, manage your online presence, and connect with customers.

Profiles are free and easy to create and can be managed through Google Search and Maps.

Website – link - www.google.com/intl/en_au/business/

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In today's episode, I am exploring, Is it time for a small business advisor?"

So….If you're a small business owner looking to take your venture to the next level, you might be wondering about this.

I’ll try to answer this question by diving into the world of business advisory and exploring what a business advisor is, their role, and the benefits they can provide to small business owners like you.

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode of "The 5-Minute Business Boost," we explore the 10 key ingredients that make a business successful. Whether you're a business owner, a startup enthusiast, or an aspiring entrepreneur, these insights are your roadmap to success.

We delve into operational excellence, customer relations, financial management, unique value propositions, strong vision, passionate leadership, empowered employees, continuous improvement, adaptability, and the 'Never Give Up' mindset. Plus, we highlight the importance of ethical and social responsibility in today's business landscape.

Success isn't just about luck; it's a result of careful planning and execution. These ingredients are your building blocks, transforming your business dreams into a thriving reality.

Learn how they work together to create a successful enterprise.

Join Sam as she shares practical tips, inspiring stories, and expert advice. Success is within your reach, and this episode will guide you there.

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In the latest episode, Sam explores the significance of small businesses participating in "Buy Local" campaigns. Discover the advantages for small business owners and how these campaigns resonate with residents. What are "Buy Local" campaigns, and why are they essential for your community and local businesses? Find out in this insightful episode.If you love the episode… subscribe, share, like, or let me know about a future topic.Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Welcome to "The 5-Minute Business Boost" podcast! In this episode, titled "Persona Power Unleashed pt 2," your host, Sam Hicks, explores the transformative potential of personas for small businesses.

We delve into the world of real-life examples, and some additional practical tips await you.

Tune in now and enjoy PT 2 and supercharge your small business success!

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

Welcome to "The 5-Minute Business Boost" podcast! In this episode, titled "Persona Power Unleashed," your host, Sam Hicks, explores the transformative potential of personas for small businesses.

We delve into the world of psychographic consumer segmentation and how tools like Helix Personas can empower you to gain deeper insights into your target markets.

Discover how personas can drive effective marketing, tailored product development, and enhanced customer experiences. Real-life examples and practical tips await you. Tune in now and supercharge your small business success!

FYI This will be part one. Part two will give some further insights and real-life practical examples...

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam is delving into the art of making your content go viral. Discover the secrets to boosting your online presence and increasing your chances of hitting that 'viral' status.

Stay tuned to unlock the power of exceptional content, sharing strategies, and much more in just 5 minutes.

Let's get started!

If you love the episode, subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam explores the dynamic world of social media marketing and how small businesses can harness the power of platforms like Instagram, TikTok, and LinkedIn to drive brand growth.

Stay ahead of the curve with expert insights, practical strategies, and success stories that can transform your business in the digital age.

Key Takeaways:Understand the current social media landscape, highlighting Instagram, TikTok, and LinkedIn's unique strengths.

Recognize the significance of social media trends and their impact on small businesses.

Implement platform-specific strategies:

Instagram: Leverage visual storytelling and effective hashtag usage.

TikTok: Create engaging short-form video content and participate in trends.

LinkedIn: Build a professional network and establish thought leadership.

Stay updated on the latest social media trends by following experts, tracking platform updates, and experimenting with new features.

If you love the episode… subscribe, share, like, or let me know about a future topic.Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

If you're a small business owner in Australia, you know that having a website is essential.

Your website is your online storefront, and it's the first impression that many potential customers will have of your business.

That's why it's important to have a website that is well-designed, informative, and easy to use.

In this episode of The 5-Minute Business Boost, Sam Hicks discusses the three main ways to build a website for your small business.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.

Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/

Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode of "The 5-Minute Business Boost" with your host Sam Hicks, we dive into the world of referrals and their significance for small businesses. Sam discusses the benefits and potential drawbacks of B2B referrals.If you love the episode… subscribe, share, like, or let me know about a future topic.Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.Or see how we can work together to reach your small business goals by visiting https://samhicks.com.au/old-home/lets-go/Follow me on social media (@samhickscomau) and remember, anything is possible in business.

In this episode, Sam discusses the importance of using high-resolution images for small business owners. She will cover what a pixel is, how resolution affects image quality, and how to get the most out of your iPhone's camera. There are some bonus tips on how to improve your iPhone photography.

If you love the episode… subscribe, share, like, or let me know about a future topic.

Head over to the website, samhicks.com.au sign up for the 5-minute business boost newsletter, check out the workshops or see how we can work together to reach your small business goals.

Follow me on social media (@samhickscomau) and Remember, anything is possible in business.

Attending local markets can be a great way for small businesses to grow and succeed.By following the tips in this podcast, you can make the most of your market experience and reach new customers. In this episode, Sam will cover the following topics:

The benefits of attending local markets
How to prepare for a market

If you're a small business owner, I encourage you to listen to this episode and learn how you can use local markets to grow your business.Want to reach out and or work with Sam?Lets goIf you are a small business in the North East and you want to learn more about small business marketing? Join the two Facebook Groups or join the non-spammy newsletter – check out the range of workshops, or enquire about 1:1 mentoring…https://samhicks.com.au/business-development-marketing-photography/lets-go/

In this episode of the 5-Minute Business Boost, Sam Hicks discusses the challenges and rewards of running a small business. Sam shares his own experience of starting a ceramics business and how she overcame the challenges to become successful. Sam also provides tips for other small business owners, such as finding your niche, understanding your target market, and having a support team around you.If you love the episode… subscribe, share, like, or let me know about a future topic. Head over to the website, samhicks.com.au sign up for the 5-minute business boost newsletter, or check out the workshops. Remember, anything is possible in business.

In this episode, Sam discusses all things Pink.

The Barbie movie marketing campaign has been a massive success, generating buzz and excitement around the film.

There are some valuable lessons that small businesses can learn from this campaign, including:

Use social media to generate buzz and excitement.
Create partnerships with other brands.
Develop a unique and eye-catching visual identity.
Use humor and subversion to surprise and delight audiences.
Tap into the zeitgeist.

By understanding these lessons, small businesses can create marketing campaigns that are both effective and memorable.www.samhicks.com.au

For more information, follow me on social media (@samhickscomau), sign up for my newsletter, or check out my website for up-and-coming online workshops and how we can work together to reach your small business goals.Remember, anything is possible, especially in the North East of Victoria.

Research included https://www.hollywoodreporter.com/movies/movie-news/barbie-movie-marketing-campaign-1235534537/Hollywood reporter discusses how Warner Bros. and Mattel have worked together to create a campaign that is both playful and subversive.https://variety.com/2023/film/box-office/barbie-marketing-campaign-explained-warner-bros-1235677922/: https://variety.com/2023/film/box-office/barbie-marketing-campaign-explained-warner-bros-1235677922/The campaign has been designed to appeal to a wide audience, including children, adults, and fans of the Barbie brand. https://www.digitalmarketer.com/blog/barbie-movie-redefined-brand-marketing/: https://www.digitalmarketer.com/blog/barbie-movie-redefined-brand-marketing/The article mentions that the Barbie movie marketing campaign has been successful because it has been able to tap into the zeitgeist and create a sense of excitement and anticipation around the film.

In this episode, Sam gives out her top 3 reasons why it's important for small businesses to use a bookkeeping app. Bookkeeping can be a time-consuming and tedious task, but Sam shares why it's vital for small businesses.Five apps are mentioned, including two Australian creations. Tune in now to hear.

In this episode, Sam discusses how to use invoices and email signatures to boost your small business marketing.So, possums, listen up, and here we go.Further information, show notes, and resources are available from the Sam Hicks website.

Welcome to the 5-Minute Business Boost, where you get to choose your 5-minute investment. I'm your host, Sam Hicks, and I'll be discussing topics under the headings of business development, marketing, photography, and more.Today I am diving deep into the world of branding strategies specifically tailored for small businesses. In this episode, we'll explore the most important aspects of branding that can elevate your business to new heights.Buckle up buttercups… and let's go!Why is branding crucial for small businesses, you may ask? Well, an effective branding strategy helps differentiate your business from competitors, builds customer loyalty, and ultimately drives growth. Here are five essential aspects of branding that every small business should prioritize.In this episode, we'll discuss each of these aspects in detail. We'll also share some tips and strategies that you can use to improve your own branding.So whether you're a small business owner who's just starting out or you're looking to take your branding to the next level, this episode is for you.Let's get started!----------------------------------------- ~ ------------------------------------------Want to reach out and or work with sam – Lets goIf you are a small business in the North East and you want to learn more about small business marketing? Join our Facebook Group or join the non-spammy newsletter – or organize a workshop or 1:1 mentoring…https://samhicks.com.au/business-development-marketing-photography/lets-go/

Welcome to the 5-Minute Business Boost, where you get to choose your 5-minute investment. I'm your host, Sam Hicks, and I'll be discussing topics under the headings of business development, marketing, photography, and more.Today I am diving into the crucial topic of branding for small businesses. In this episode, we'll explore the three key aspects of branding that can help you create a strong and memorable identity for your business. We'll be looking at Australian brands to illustrate our points.The three aspects of branding we'll be discussing are: Unique Value Proposition (UVP): What makes your business special? What do you offer that no one else does? * Consistency Across All Touchpoints: How do you ensure that your brand is consistent across all of your marketing materials, from your website to your social media to your physical store? * Connect Emotionally with Your Audience:* How do you create a connection with your customers that goes beyond just selling them a product or service?

By the end of this episode, you'll have a better understanding of the importance of branding for small businesses. You'll also have some practical tips that you can use to improve your own branding strategy.

Today Sam is discussing strategies for small business growth, expansion, and scaling up..Scaling up is a key concern for small business owners looking to take their business to the next level. But it's not always easy to know where to start.Follow along for many tips and ideas.AcknowledgmentsSome information in this podcast was sourced from the following:· Scaling Up Performance Platform: https://scalingup.com/· https://insidesmallbusiness.com.au/management/growth/how-to-successfully-scale-up-your-business· How to Scale a Business: https://www.tonyrobbins.com/career-business/mindful-scaling/· 10 Tips For Scaling Up Your Business: https://blog.growthinstitute.com/scale-up-blueprint/10-tips-for-scaling-up-your-business· https://blog.growthinstitute.com/scale-up-blueprint/10-tips-for-scaling-up-your-business--------------Further information, show notes, and/or resources are available from the Sam Hicks website. https://samhicks.com.au/business-development/5-min-podcast/Want to reach out and or work with Sam – check out the let's go page If you are a small business in the North East and want to learn more about small business marketing.Join the Facebook Groups or the non-spammy newsletter – or organize a workshop or 1:1 mentoring… https://samhicks.com.au/business-development-marketing-photography/lets-go/

Sam sheds light on the importance of community support, the need for innovative solutions, and the self-directed strategies needed for small businesses success in the face of adversity. Sam raises awareness of the impact of an industry ceasing and the impact it will have on the region for years to come. Sam talks about her own personal experience with trade policy shifts and her observations of environmental challenges. Through interviews and insights from small business advisors and owners, Sam is an advocate for small businesses and raises their plight via the cessation of native timber logging in Victoria.The episode is 10.41 mins long.Thanks for listening. If you have your own story that you want to add to my huge collection of notes, please reach out; our conversations will be confidential.Reach out via my social media or website or email me on sam@samhicks.com.auRemember, anything is possible, especially if you are living, working, and playing in the northeast of Victoria.

In this episode, we explore the various ways small businesses can harness the power of Google Trends, making it an essential tool for informed decision-making and growth.Further information, show notes, and resources are available from the Sam Hicks website.Want to reach out and or work with Sam – Let's goIf you are a small business in the North East and you want to learn more about small business marketing? Join our Facebook Group or join the non-spammy newsletter – or organize a workshop or 1:1 mentoring…https://samhicks.com.au/business-development-marketing-photography/lets-go/

Welcome to the 5-minute business boost....In today's episode, Sam explores tips for successful product development, covering market research, defining your unique selling proposition, creating a solid product roadmap, and iterating based on customer feedback. Join Sam as she provides valuable insights to turn your ideas into tangible products.Want to reach out and or work with sam – Lets goIf you are a small business in the North East and you want to learn more about small business marketing? Join Sams 2 Facebook Groups or join the non-spammy newsletter – or organize a workshop or 1:1 mentoring…https://samhicks.com.au/business-development-marketing-photography/lets-go/

Happy New Year as we continue to navigate all things small business with the 5-minute business boost....

In this episode, I am talking about community projects and volunteerism – it’s like a giant jigsaw, and yes, this is a longer podcast this time. There may be some rambling... So set aside 21 minutes.

I talk about volunteerism and drill down to a community project - some real nuggets of gold, and tips and tricks if you are looking to work on a community project.

Volunteering for community projects in regional Victoria, Australia, can be a rewarding and enriching experience for individuals and can have a positive impact on both the volunteers and the broader community.

Further information, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Want to reach out and or work with sam – Lets go

If you are a small business in the North East and you want to learn more about small business marketing? Join our Facebook Group or join the non-spammy newsletter – or organize a workshop or 1:1 mentoring…

https://samhicks.com.au/business-development-marketing-photography/lets-go/

Happy New Year as we continue to navigate all things small business with the 5-minute business boost....

In this episode, I am talking about the online tools you need in your considerations for running your social media, from management to optimizing your social media presence. And oops this ran over 7 minutes...

Further information, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Want to reach out and or work with sam – Lets go

If you are a small business in the North East and you want to learn more about small business marketing? Join our Facebook Group or join the non-spammy newsletter – or organize a workshop or 1:1 mentoring…

https://samhicks.com.au/business-development-marketing-photography/lets-go/

Happy New Year as we continue to navigate all things small business with the 5-minute business boost.... In this episode, I am talking about useful websites for small businesses, I have nominated 6 worth considering for streamlining workflows...,

Further information, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Want to reach out and or work with sam – Lets go

If you are a small business in the North East and you want to learn more about small business marketing? Join our Facebook Group or join the non-spammy newsletter – or organize a workshop or 1:1 mentoring…

https://samhicks.com.au/business-development-marketing-photography/lets-go/

Happy New Year as we continue to navigate all things small business with the 5-minute business boost.... In this episode, I am talking about Ai, and it's 8 minutes....

Artificial intelligence (AI) has the potential to revolutionize the way small businesses operate in the coming years.

Further information, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Want to reach out and or work with sam – Lets go

If you are a small business in the North East and you want to learn more about small business marketing? Join our Facebook Group or join the non-spammy newsletter – or organize a workshop or 1:1 mentoring…

https://samhicks.com.au/business-development-marketing-photography/lets-go/

This episode is about Chat GPT - the latest online AI that everyone is chatting about.. So I asked the talking search engine to tell me...

Further information, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

This episode is about not judging a book by its cover.

Further information, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Eps 15

This episode is about Web 4.0... it's 15 minutes and it gets nerdy and heavy, but some sections of this you will resonate with... others like me may take a second listen...but as business owners we must be aware of how the internet is shaping our personal and business lives.

So, possums listen up, and here we go.

Further info, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Hi and welcome to the 5-minute business boost by Sam Hicks from the North East of Victoria.

In this podcast series, Sam will be discussing all things relating to business.

It could be topics under the headings: business development, marketing, photography, or even a mix of all three.

There will be discussions, reviews, how-toos…tips, and tricks, and so much more, depending on how I... your host Sam Hicks, is feeling...

This episode is Top 20 essential items for running a small business in Victoria in 2022, pt 2.

So, possums listen up, and here we go.

Further info, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Hi and welcome to the 5-minute business boost by Sam Hicks from the North East of Victoria.

In this podcast series, Sam will be discussing all things relating to business.

It could be topics under the headings "business development," "marketing," "photography, or even a mix of all three.

There will be discussions, reviews, how-toos…tips, and tricks, and so much more, depending on how I…. your host, Sam Hicks, is feeling...

This episode is about Top 20 essential items for running a small business—20 essential items you need to consider when running a small business in Victoria in 2022.

So, possums listen up, and here we go.

Further info, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Hi and welcome to the 5-minute business boost by Sam Hicks from the North East of Victoria.

In this podcast series, Sam will be discussing all things relating to business.

It could be topics under the headings of business development, marketing, or photography, Or even a mix of all 3.

There will be discussions, reviews, how-tos, tips, and tricks, and so much more, depending on how I…. your host, Sam Hicks is feeling...

This episode is about digital marketing....who and what

So, possums listen up, and here we go.

Further info, show notes, and/or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

In this podcast series, Sam will be discussing all things relating to business.

It could be topics under the headings business development, marketing, or photography, or even a mix of all 3.

There will be discussions, reviews, how toos…tips, tricks and so much more depending on how I…. your host Sam Hicks is feeling…

This episode is the customer journey pt2

So, possums listen up and here we go.

Further info, show notes, and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Eps 10

In this podcast series, Sam will be discussing all things relating to business.

It could be topics under the headings business development, marketing, or photography, or even a mix of all 3.

There will be discussions, reviews, how toos…tips, and tricks and so much more depending on how I…. your host Sam Hicks is feeling…

This episode is about the Customer Journey.

So, possums listen up and here we go.

Further info, show notes and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

This episode is about testimonials.

So, possums listen up and here we go.

Further info, show notes, and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

In this podcast series Sam will be discussing all things relating to business.

It could be topics under the headings business development, marketing, or photography or even a mix of all 3.

There will be discussions, reviews, how toos…tips, and tricks and so much more depending on how I…. your host Sam Hicks is feeling…

This episode is about what makes for great small business marketing?

So, possums listen up and here we go.

Further info, show notes and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

In this podcast series Sam will be discussing all things relating to business.

It could be topics under the headings business development, marketing, or photography or even a mix of all 3.

There will be discussions, reviews, how toos…tips, and tricks and so much more depending on how I…. your host Sam Hicks is feeling…

This episode is about the benefits of networking. And it ran over time to 7 minutes...opps

So, possums listen up and here we go.

Further info, show notes and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

This episode is about the benefits of having good quality images.

So, possums listen up and here we go.

Further info, show notes ( my top ten tips and tricks for iPhone ) and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

This episode is about Small Business Karma.... good things come to those who wait.

So, possums listen up and here we go.

Further info, show notes and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Eps 04

This episode is about Small Business Mentors, Its a personal story and runs to 10 minutes ( apologies ) and Digital Solutions Program

So, possums listen up and here we go.

Further info, show notes and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Eps 03

This episode is about benefits of collaboration.

So, possums listen up and here we go.

Further info, show notes and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

Eps 02

In this podcast series Sam will be discussing all things relating to business.

It could be topics under the headings business development, marketing, or photography or even a mix of all 3.

There will be discussions, reviews, how toos…tips, and tricks and so much more depending on how I…. your host Sam Hicks is feeling…

This episode is about entering business awards and her top 11 tips.

So, possums listen up and here we go.

Further info, show notes and or resources are available from the Sam Hicks website.

https://samhicks.com.au/business-development/5-min-podcast/

In this the first episode Sam talks about the benefits of being a member of your local, regional and or state chamber of commerce and or tourism and business group.