The CPG Scoop's Podcast: Recent Episodes

The CPG Scoop

Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.

Tina Manikas joins Jennifer and Risa on the latest episode of CPG Scoop!

Tina is a dynamic agency leader, known for her focus on vision and relentless pursuit of compelling commerce and brand activation strategies, capabilities, and solutions to grow brands and solve commercial business problems.

As president of Tracy-Locke, she has been leading an award-winning brand to buying agency and is now a leader of global connected commerce in the evolved Omnicom Commerce group. Leading teams and solutions for major clients from large to challenger brands - Pepsi to Diageo to Mars to Pizza Hut and more. Prior to Omnicom, she has led and created agencies, with deep expertise in CPG and has been a passionate industry speaker and thought leader on commerce driving creativity and solutions.

As a past president of the jury at Cannes Lions and Spikes Asia, and an advisor at Effies US, Tina has helped evolve the categories of activation and commerce in these awards programs. She has played a key role in helping those who set the benchmark recognize outstanding commerce strategies and work, while also staying ahead of where the industry is heading.

Tina was named advertising woman of the year by the Chicago Ad Federation in 2019, and there is even a Tina Manikas Day in Chicago proclaimed by the Mayor! She serves on boards including the Off the Street Club in Chicago and the Chicago Foundation for Women, and she is a big supporter of female leadership and growth. She is super proud of the teams she’s led that have won Effie awards every year for the last 20 years. She is a retail geek and loves all things commerce and behaviors. She is a proud intrapreneur, and she has three kids and ten godchildren.

Our favorite takeaways from this episode with Tina:

CPGs need to focus on value and joy in the buying process to compel consumers to choose their brands.
Being nimble and partnering with others can lead to success in the ever-changing CPG industry.
Finding balance and being present in different aspects of life is so important for personal well-being.

Susan Lambert, Director of Shopper Marketing and Customer Insights at Massimo Zanetti Beverage, joins Jennifer and Risa on the latest episode of CPG Scoop!

Susan has spent her career in CPG with companies large and small, starting in Sales then moving into Marketing and Insights. Susan truly loves studying consumer data - what people do, what it means, how to reach them, how we connect our brands to meet these needs, what are the white spaces in our portfolio, etc.

She has demonstrated strengths, including highly effective consultative selling, development of marketing strategies for both new and existing products, team leadership, expert proficiency in analytics, market research and sales management with demonstrated results.

Susan is very much a family person, and enjoys hanging with them in her "not work" time.

Our favorite takeaways from this episode with Susan:

With consumers having many paths to purchase, we need to, very closely and customer by customer, optimize the way we can convert our products and help them convert products in stores.
Micro-influencers that are aligned with your customer base can return very strong ROIs, low investment, great content, and great engagement.
People are still looking for convenience, and are very interested in sustainability, but that definition varies by the cohort.

Cely Moreno-Mosier, Sr. Director of Retail Media Partnerships & Shopper Marketing at Pepsico, joins Jennifer and Risa on the latest episode of CPG Scoop!

Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing shopper leadership in our highly competitive categories. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held roles across the and-to-end marketing including brand, shopper, sports marketing and capabilities. Currently, as the Senior Director of Retail Media Partnerships & Shopper Marketing at PepsiCo, Cely spearheads initiatives to cultivate robust relationships with retail media suppliers. Her team is responsible for developing innovative retail media strategies and capabilities and ensuring a positive return on investment across PepsiCo’s marketing media mix that they partner with Retail Media Networks.

Our favorite takeaways from this episode with Cely:

About her word to describe CPG marketing is "strategic", Cely says that it is really an approach about being very methodical by knowing consumer needs, being thoughtful, and taking into account market trends.
Personalized and localized marketing is going to continue to matter more for consumers and truly be what helps unlock growth in the future.
When the marketing community begins to think about AI, they should think about the consumer first and what makes them tick. That will inform what the future holds and what will be created next.

Alli Ball, Founder & CEO of Food Biz Wiz, joins Jennifer and Risa on the latest episode of CPG Scoop!

Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program providing strategic support, curated curriculum, and values-aligned community for producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you’re there.

Our favorite takeaways from this episode with Alli:

About choosing "doable" has her word to describe the CPG industry, Alli says that she hopes listeners get out of the cycle of judging themselves for what they should and shouldn't be doing. What's doable for your brand in this season of business?
We're seeing experiential marketing coming back little by little post-COVID, and Alli would love to see more of that throughout the rest of the year into 2025.
Throughout the rest of the year into next year, Alli thinks we're really going to see this tension behind newer brands saying no to big distribution and bigger retailers saying they still need them in big distribution.

Maria McManus, Vice President of Marketing & Innovation at Deep Indian Kitchen, joins Jennifer and Risa on the latest episode of CPG Scoop!

Maria is the Vice President of Marketing & Innovation at Deep Indian Kitchen and member of the brand’s leadership team. She joined Deep 4.5 years ago to help lead the brand’s strategic, high-growth initiative, and has since seen the brand grow more than 5x and expand to over 22,000 doors. Maria has 17 years of brand management and innovation experience in the CPG and retail industries across large and small companies like Unilever, Bai Brands (pre- and post-acquisition) and Target Corporation. Maria holds a BA from George Washington University and an MBA from Columbia Business School. She lives in suburban New Jersey with her husband and two children.

On a personal note:
I'm incredibly proud to be scaling the Deep Indian Kitchen brand while achieving break even (or better) returns on marketing investment and driving Deep Indian Kitchen to be the #1 fastest selling brand in Natural Frozen Entrees. All of this, while being mom to two children under five years old keeps me on her toes!

Fun facts:
I’m a former trick water skier, completed the NYC marathon and loves to sail. Oil painting, drawing and spending time with her family are her favorite ways to unwind.

Lewis Goldstein, CEO of Better with Buckwheat, joins Jennifer and Risa on the latest episode of CPG Scoop!

Lewis says his career has a pattern to it: he is drawn to organizations that have a mission he believes in, create products or services that enhance people's lives, have inspiring leaders and are competitive. He has worked at major brands including Sam Adams, Snapple, Kiss My Face, and Organic Valley, and has gravitated toward craft, natural, and organic consumer products. He is inspired by his upbringing in an entrepreneurial family who prioritized healthy eating (read: macrobiotic household).

He is motivated by a passion to support consumers’ healthy lifestyles, building a track record of branded sales growth and product innovation. In notable posts at Organic Valley and Kiss My Face, he drove triple-digit revenue growth, developed strategic innovation capabilities, grew brands’ emotional connections with consumers, and expanded brands into new categories and distribution channels.

He thrives on the front lines building disruptor brands that connect emotionally with people who want their purchases to enable change in the world. He hires great teams and enables them to take ownership of their success and get out of their comfort zones where both personal satisfaction and business success can be found.

While at Organic Valley, he was gifted a package of Maine Crisps. He loved the product, understood the market potential of better-for-you snacks, and was inspired by the Maine-grown buckwheat that forms the basis of the naturally gluten-free crisps. He joined the Maine Crisp board of directors for a 2-year term, and became CEO in November 2022. In his first year as CEO, they tripled sales revenue over 2022 levels. He presided over major operational and marketing initiatives including a rebrand, a new product line with three SKUs; onboarding a new national broker; and increasing points of distribution from 400 to 2,000 across the country. They are on their way to becoming category-defining brand in buckwheat’s trajectory as the next superfood in the natural & organic sector.

Our favorite takeaways from this episode with Lewis:

It is okay to take risks and make mistakes.
We need to recognize that what we put into our bodies is one of the main contributors to what we get out of life.
2024 is full of big aspirations for Maine Crisp (hint, hint: launching at Whole Foods, Thrive, and other regional natural food chains).

Ben Miller, VP of Original Content for Shoptalk & Groceryshop, joins Jennifer and Risa for a special Shoptalk recap episode of CPG Scoop!

Ben is endlessly fascinated by retail. He started as a grocer, working for Safeway in marketing, commercial and investor relation roles. He is constantly curious, though, and soon discovered working for just one company wouldn't be enough. He soon found himself agency-side, consulting to help CPG's develop their business by providing great customer understanding and insights. He loves travel, have constant wanderlust, and have spent more than two decades now working on global retail. He still lives (mostly) in London, working mainly on European and US retail, his two favorite places in the world.

He became totally fascinated with the digital transformation of retail and growth of eCommerce, so it didn't take long before he started hanging out and speaking at Shoptalk. He now gets to lead Shoptalk & Groceryshop's Original Content programme globally, working with amazing insight partners to bring brand new research to our shows. He gets to go on stage and interview some fascinating industry leaders, and he’s helping give his retail voice to shape our strategy and keep ensuring the relevancy of the world's best retail events.

Our favorite takeaways from this episode with Ben:

Good conversation on the buzz around retail media and how retailers are coming to market.
What can we learn in the CPG space from other sectors to drive volume?
A tease of what themes we can expect at Groceryshop this fall!

Allie O'Brien, Vice President of Marketing at Harmless Harvest, joins Jennifer and Risa on the latest episode of CPG Scoop!

At Harmless Harvest, Allie leads brand building and all go-to-market executions for the brand. In her four plus years at Harmless Harvest, she’s crystalized a mission and vision for the purpose-driven brand, launched a direct to consumer e-commerce platform that keeps loyal brand lovers hydrated, and developed fun and impactful brand awareness campaigns that firmly place the brand in culture and generate buzz and conversation around the brand’s deliciously refreshing coconut beverages and tasty coconut yogurts. Prior to joining Harmless Harvest, O’Brien worked at The Clorox Company on brands like Hidden Valley Ranch and Kingsford. Outside of her virtual office you can find Allie on a trail, river or bike, exploring Montana, where she lives with her husband and pup, Pico. O’Brien holds an MBA from the Berkeley Haas School of Business and a BSFS from Georgetown University.

Our favorite takeaways from this episode with Allie:

Why she chose iterative as her one word to describe her approach to marketing in 2024 and how that inspires her team at Harmless Harvest.
How launching into a new category triggered a team-led analysis of how to properly repackage and showcase their new product.
As marketers, we should believe that our work is driving the business.

Michael Reda, Head of eComm, Digital, Design & Insights at T. Marzetti Company, joins Jennifer and Risa on the latest episode of CPG Scoop!

Michael has a CPG focused career over the last 15+ years with diverse experience on client side, agency side and sales side which gives him a unique view of things having sat across just about every seat at the table. He loves the pace of change with digital and eComm but believe the brand & consumer is always at the core. His super-power (he thinks) and a key to success to date is avoiding the pitfalls of the shiny objects!

Our favorite takeaways from this episode with Michael:

"Transcendent" is not a word he uses on a regular basis, but "surpassing the ordinary" perfectly describes that there is so much going on in the industry.
The power of making sure that the consumer is seeing consistency and cohesion across physical and digital touchpoints is exponential.
In 2024, we will continue to see the growth of retail media and the convergence of media into retail media. What else will these big retailers continue to do to grow their media sector?

Elizabeth Pigg, originally from Chicago and now based in Los Angeles, boasts over two decades of leadership in digital-first marketing and communications. Throughout her career, she has made an impact on iconic brands such as Ben & Jerry’s, AXE and Lagunitas during her tenure at Edelman. Her extensive skill set encompasses marketing strategy, social media, eCommerce, and public relations, making her a versatile expert in navigating the dynamic marketing and communications landscape.

In 2020, Elizabeth joined That's it. as the Chief Marketing Officer, where she played a pivotal role in revitalizing the company’s eCommerce, advertising, influencer marketing, and social strategy. Transitioning in 2024 to the role of Chief Communications Officer, Elizabeth now oversees the complete communications ecosystem, leveraging her passion storytelling to deliver compelling and newsworthy narratives to a broader audience.

Outside of her professional endeavors, Elizabeth engages in diverse creative interests as a violist, vocalist, and voiceover artist. Elizabeth also serves on the Board of Directors for Angels Nest—an organization dedicated to supporting young adults aging out of foster care.

Our favorite takeaways from this episode with Elizabeth:

People are using Tiktok as a search engine now to hear honest opinions from influencers and "de-influencers".
CPG brands need to be transparent on all sides of the industry.
Looking at the big picture of 2024, it will be a crazy year of AI reaching its tipping point at the same time as the election.

Stacey Hartnett, Vice President of E-Commerce & Marketing at Chomps, joins Jennifer and Risa on the latest episode of CPG Scoop!

Stacey attended the University of Connecticut School of Business, majoring in Marketing and International Studies, & forged a path for herself in sales through an account management development track at News Corp. Here, Hartnett acquired an understanding of traditional shopper marketing tactics in a rotational program by
working with clients like Mars and Post, kickstarting her passion in the CPG space.

After 2+ years, she forecasted a shift in traditional marketing tactics and budgeting as companies slowly began to lean into the digital space. Hartnett joined Rise Interactive, a growing Chicago boutique digital agency.

After 4+ years of Rise and a desire to focus solely on CPG, Hartnett accepted a role with Chomps in 2019 as a digital media buyer. Her role quickly evolved, to Vice President of E-Commerce & Marketing, in which Hartnett oversaw all E-Commerce and ROI strategy as it relates to digital marketing. Based in the Chicago office, Hartnett’s primary areas of focus at Chomps include a data- driven approach to testing, innovation, growth planning and channel development, with a passion for building strong teams and effective cross-functional collaboration.

Our favorite takeaways from this episode with Stacey:

How will brands meet the ever-changing demands of consumers?
In the CPG world and omnichannel space, you have to do a lot more and get a lot more creative to build that ongoing relationship with your consumer.
How Chomps has grown from DTC to retail distribution since 2011.

Neha Mallik, Head of Connected Commerce at Mizkan America, joins Jennifer and Risa on the latest episode of CPG Scoop!

With over fifteen years of experience in leading e-commerce and digital marketing initiatives for CPG manufacturers, Neha is a passionate and driven connected commerce leader who thrives on developing and executing innovative and impactful strategies for online and offline channels. As the Head of Connected Commerce at Mizkan America, she oversees the media to shelf strategy and connected commerce strategy, category management, marketing, business development, and digital shelf catalog management for various brands and categories.

Her mission is to propel Mizkan America's market leadership and growth agenda by leveraging her expertise in digital marketing, retail media networks, customer engagement, social media, planning, and analytics. She has a proven track record of delivering results and driving revenue for e-commerce and Amazon platforms, as well as creating and managing effective content and media campaigns. She also has a strong pioneering spirit and a collaborative approach, working with cross-functional teams and external partners to achieve shared goals and objectives.

Our favorite takeaways from this episode with Neha:

How Mizkan America is navigating the collapse of the funnel and reaching their consumers
Taking testing & learning with consumers to the next level
How the CPG industry will continue to pivot to digital in 2024

Jessica Bernheim, Sr. Director of Marketing and Strategy at Daring Foods, joins Jennifer and Risa on the latest episode of CPG Scoop!

Previously, Jessica was Head of New Product Development at Upfield, the largest plant-based food company in the world. In that role and in her previous brand manager roles, she has launched a number of new products including Country Crock Plant Butter, which became a category leader in just a few years. Prior to that she was a management consultant at EY-Parthenon, where she worked on corporate strategy projects and commercial due diligences.

In her current role at Daring, she is responsible for developing the strategic framework that determines which categories they launch into. She works closely with the team as they go from concept to trial to launch and develops the sales materials used to sell-in the product to retailers. She works closely with Daring’s marketing team to define their target consumer and key messages, and she leads consumer research for the company.

Our favorite takeaways from this episode with Jessica:

How early stage companies will be impacted by inflation
Daring’s role as a next-gen plant-based powerhouse
Why she believes consumers are going to be more careful about spending in 2024

Reza Mirza, CEO of Icelandic Glacial, joins Jennifer and Risa on the latest episode of CPG Scoop!

Reza Mirza brings over 20 years of consumer product experience as Group CEO of Icelandic Glacial, a leading super-premium natural spring water. Prior to Icelandic Glacial, Mirza was President of Activate Drinks. Mirza has also held several management positions at Nestle Waters North America and at Colgate-Palmolive in New York and with Bosch in India. Reza graduated with a degree in biochemistry from the University of Madras, India, An MBA from the International Management Institute, New Delhi, and a Masters in International Business and International Affairs from Columbia University in New York.

Our favorite takeaways from this episode with Reza:

The brands that have FOCUS and talk to their target audience in a way they understand are the most successful.
Understanding what about your brand resonates with the consumer will make your brand stand out.
His predictions in the marketing space for 2024 (hint: it has to do with trends, trends, trends!)

Ian Baer, Founder of Sooth, joins Jennifer and Risa on the latest episode of CPG Scoop!

Ian Baer, Founder and Chief Soothsayer of the strategic insights platform and marketing consultancy Sooth, has been solving marketing’s greatest challenges for over three decades. He has spent his career helping major brands achieve extraordinary success and challenger brands box above their weight class in leadership roles with Publicis Groupe, TBWA, Rapp, Deutsch, and others. He was named to Campaign US’ Digital 40 over 40. He is a contributor and thought leader for industry-specific and national publications including Adweek, Fortune Magazine, New York Times, The Wall Street Journal, Reuters and CNBC. Additionally, he is a frequent speaker at leading national conferences including Advertising Week; Social Media Week; Digiday; DMA Annual Marketing Forum; and the 4A’s. He sits on the Customer Experience Advisory Board at Ithaca College and has participated in numerous televised interviews for platforms including LiveNOW from FOX, NewsNation, TalkTV, Fox5 New York, Piers Morgan, and Televisionation.

Our favorite takeaways from this episode with Ian:

People who feel emotionally connected to a brand stay customers for 20 months longer.
The outsized impact that Gen Z is having in changing how people buy is the biggest trend that we should all be watching.
AI is going to have an increasingly important impact. If brands use it properly, they can anticipate needs and pick up on patterns.

Katie Gallo, Director of Revenue Enablement, and Polly Gleneck, Head of Global Customer Advocacy & Revenue Enablement, at Syndigo join Jennifer and Risa on the latest episode of CPG Scoop!

Katie is a dynamic and results-driven sales enablement and customer advocacy professional with a passion for strengthening teams, empowering customers, and driving business growth through collaborative leadership. When she's not focused on her work, she's going on adventures with her husband and her dog, trying new Gluten Free baking recipes, and re-watching TV shows from the early 2000's!

Polly is a results-driven leader with a focus on commercial success through collaboration with marketing, customer success, and product teams. She is passionate about creating a customer-centric environment, emphasizing their journey and outcomes. When she's not working, you'll find her in her happy place—exploring America's stunning National Parks, public lands, and oceans. She's all about traveling, hiking, painting, and just hanging out with her husband, Gabe, and son, Parks.

Our favorite takeaways from this episode with Katie & Polly:

Data is the backbone of everything.
Making sure your product is going to market in the right way while remaining authentic will be a game-changer for 2024.
You should be talking about and implementing automation and AI to stay on top of the game.

Hamid Saify, SVP of Digital Retail at Liquid Death, joins Jennifer and Risa on the latest episode of CPG Scoop!

At Liquid Death, Hamid oversees revenue growth across a wide range of digital partners. Hamid was the first VP of Marketing at Liquid Death and helped drive the rapid rise of the brand as one of the fastest growing beverage brands in history.

Prior to Liquid Death, Hamid worked in advertising, working on brands like Nestle, PlayStation, Volkswagen, Taco Bell, Zillow, and many others.

Our favorite takeaways from this episode with Hamid:

How Liquid Death takes a nonconventional approach when planning their marketing for the year
Hamid's favorite execution that Liquid Death has done that catapulted them into virality. (Hint: It involves Tony Hawk's blood?!)
People trust people more than they trust brands, so tap into a built-in audience.

John Merris, CEO of Solo Brands, joins Jennifer and Risa for a "fireside" edition of CPG Scoop!

John specializes in scaling the entrepreneurial potential of business, a passion that began with his first startup venture, a home automation brand he founded after college and successfully exited in 2013. John and his wife Cindy live in Southlake, Texas with their five children, and together founded Fostering Hearts, a 501 (c) (3) charity dedicated to supporting foster children through their participation and education in the arts.

Our favorite takeaways from this episode with John:

How the "half baked" idea of the Snoop Dogg x Solo Stove collaboration came to be one of the best marketing campaigns of 2023.
There is nowhere that you can't look to potentially find your next campaign.
At the end of the day, value creation in any form is ultimately what drives consumers to your brand.

Michelle Sweezey of Massimo Zanetti Beverage joins Jennifer and Risa on the latest episode of CPG Scoop!

A self-proclaimed numbers nerd, Michelle is passionate about analytics and testing new technologies. Michelle serves within the Insights team at Massimo Zanetti Beverage, one of the largest vertically integrated coffee manufacturers in the world; providing coffee solutions from seed to cup. Michelle directs the digital presence of brands such as Chock full o’Nuts, Hills Bros, Kauai Coffee and Segafredo Zanetti, planning omnichannel programs within their top brick and mortar and ecommerce retailers through the lens of the consumer. When she steps out of the CPG space, you can find this former nonprofit leader actively involved in local volunteer organizations, keeping her daughters out of trouble, and sharing cups of coffee with friends.

Our favorite takeaways from this episode with Michelle:

As marketers and sales people, we have to constantly look at the CPG space with our eyes open and be consumer-obsessed.
The brands that are doing the best are the ones that find ways to make ads more personal and targeted.
If you don't know the consumer you're targeting and the social commerce behind it, your brand may fall behind in reaching your audience.

Jen Bryce of Unilever joins Jennifer and Risa on the latest episode of CPG Scoop!

Jen is the Retail Media enterprise lead at Unilever across all brands and partners in the US. She joined Unilever five and a half years ago to bridge the gap between Brand, eCommerce and Shopper Marketing and infuse media strategy and excellence into their Pure Play and Omnichannel plans.

She has been in the media industry for over 20 years, starting her career in traditional media and quickly getting immersed in digital media at the onset. She has deep experience in strategic planning, execution, and analytics across every media channel and has led integrated media teams on various brands and industries.

At Unilever, her primary focus is to strengthen their Retail Media partnerships, lead Retail Media investment negotiations, and drive sophistication in their partners’ capability that will unlock sales growth opportunities across the portfolio. She also leads the center of excellence in the US for Retail Media and drive integration to deliver on the end-to-end performance marketing needs of National and Commerce media. She is infusing strategic excellence in Unilever’s Retail Media planning and building Media partnerships that are consumer-centric and data-driven. She has been on the frontline of the convergence of Commerce and Media, transforming their partnerships and bringing greater impact to their business.

And we love this quote from Jen, “I’m proud of the work we’ve done as an industry to accelerate media standards and capabilities. I’m excited for the evolution to continue with new opportunities for brands to connect with consumers. ‘It's not the destination, it's the journey’ and the journey has just begun!”

Our favorite takeaways from this episode with Jen:

Retail media partners will need to collaborate with media partners to see growth.
Data suggests that everything we're doing online drives consumers in-store.
AI is going to allow us to bring an enhanced shopper experience in a more personalized fashion.

Katie Moro of Productsup joins Jennifer and Risa on the latest episode of CPG Scoop!

Katie is a collaborative SaaS leader who specializes in helping customers manage digital media assets & product data resulting in a comprehensive marketing campaign, increased share of marketing budgets and the generation of new revenue streams. She has 13+ years experience in digital advertising developing skills that include building trust & rapport with cross-functional technical teams, putting the customer first, and managing time-based goals through prioritizations/sequencing.

Our favorite takeaways from this episode with Katie:

How businesses can adapt to the fast-paced CPG environment
What Katie's word, fast, will look like and mean in 2024
Why there should be control with the empowerment of automatization

Jonathan Rhyan of KIND Snacks joins Jennifer and Risa on the latest episode of CPG Scoop!

Jonathan Rhyan is the Senior Director of Omnichannel Marketing for KIND Snacks. In this role Jonathan oversees all National & Account Specific Omnichannel Marketing programming, Perfect Digital Shelf, Perfect Digital Store, Digital Test & Learn Roadmap, Advanced Analytics, and the 1st party data strategy for the KIND brand in the United States.

Jonathan joined KIND Snacks over 4 years ago armed with a background of experience in a variety of Marketing, Digital & Insights roles. Having worked primarily in the beauty and personal care categories on brands such as Revlon, L’Oreal, Schick, & Banana Boat, he brings a unique perspective to KIND’s efforts in building the Omnichannel Marketing Discipline as well as growing the KIND brand.

KC Glaser joins Jennifer and Risa on this episode of CPG Scoop to talk all things marketing, digital coupons, and, of course, pickleball.

KC has nearly two decades of experience helping smart people solve big problems in various capacities: traditional marketing, brand marketing, strategy, innovation, loyalty, and more. In each professional role, he has been a catalyst for change by focusing on the future, whether it be developing new engagement platforms for Buffalo Wild Wings, literally flipping the DQ Blizzard on its head or shifting a paper-heavy portfolio of coupon tactics to a digitally driven performance marketing engine for General Mills. He has a passion for people, and the two questions that he believes ultimately get us there are “why?” and “how CAN we?”

Kimberly McGee and Lela Davidson, Executive Co-Chairs of NextUp Northwest Arkansas join Jennifer and Risa in this extra special episode of The CPG Scoop. In this episode, Lela and Kimberly talk about the opportunities the Northwest Arkansas chapter of NextUp has provided them, their definition of leadership, and how they create a safe space to elevate other women.

Kimberly has been with Walmart for over 15 years, first starting in their technology division. She has since had the pleasure of working across the entire enterprise, having the opportunity to work in HR before her current role. She currently is Walmart’s Senior Manager in their Center for Racial Equity leading their racial solidarity strategy. Kimberly is passionate about community service and empowering women to succeed on a personal and professional level. When she first started with NextUp, she had an opportunity to start their mentoring program. She now serves as Executive Co-Chair for the Northwest Arkansas chapter alongside Lela.

As Business Innovation Officer for Crystal Bridges Museum of American Art, Lela develops new commercial projects and partnerships for the museum and it’s performance venue, The Momentary. Before joining the museum she was EVP Account Leadership & Client Partnership for Saatchi & Saatchi X, overseeing conversion marketing of world class brands for Procter & Gamble, Spin Master, Samsung, and others. Prior to that, Lela was part of an ecommerce startup where she built a country music entertainment and lifestyle media property and partnered with Nashvllle artists and their labels to create artist branded footwear and apparel. Lela began her career as a CPA and analyst for Arthur Andersen. Her NextUp journey started in a strategic role, working to build cohesion across the organization. From there, she moved into a community partnership role and communications before taking on the responsibility of Executive Co-Chair.

Frank Blake joins Jennifer, Risa, and special guest host Bryan Gildenberg of The CPG Guys Fast Forward on this "Legendary Leaders" edition of The CPG Scoop. Together, they discuss marketing challenges, data strategy, and the evolution of social commerce.

Frank served as Chairman and CEO of The Home Depot from January 2007 through November 2014, and then as Chairman through January 2015. He previously served as Deputy Secretary for the U.S. Department of Energy. Prior to that, he served in a variety of executive roles at General Electric, including Senior Vice President, Corporate Business Development.

Frank’s public sector experience also includes having served as general counsel for the U.S. Environmental Protection Agency, deputy counsel to Vice President George Bush and law clerk to Justice Stevens of the U.S. Supreme Court. Frank serves on the board of directors for the Georgia Aquarium, Macy’s, Unifi, Inc. and Agnes Scott College. He recently completed tenure on the Delta Air Lines, Proctor & Gamble, and Grady Hospital Boards. He holds a bachelor’s degree from Harvard University and a jurisprudence degree from Columbia University School of Law.

Adam Russack, Director of Agency Partnerships at Bazaarvoice, joins Jennifer and Risa to talk about the opportunities and challenges in the CPG space, including retail media networks and omnichannel marketing. Adam discusses his background in retail and CPG, emphasizing the importance of partnerships and driving growth. Adam comes from a retail family, with his dad and my uncle both being third generation retailers in New York. Career wise, he comes from a mixture of performance marketing and ad tech partnerships. At Bazaarvoice, Adam partners with agencies to power successful commerce experiences and campaigns for brands & retailers.

Michael La Kier, Vice President of Brand Development for the Independent Grocers Alliance (IGA), joins Jennifer and Risa to discuss the current landscape of the CPG and retail industries. Michael has helped build some of the most iconic consumer-loved and shopper-relevant brands, including Save the Children, Powerade, My Coke Rewards, USA Today, and IGA. Prior to IGA, Michael was the Founder and President of What Brands Want LLC, a boutique strategic marketing consultancy which served the CPG and retail industry. Before What Brands Want LLC, Michael held various roles in shopper marketing, loyalty, digital marketing, and brand management during an impressive 15+ year career at The Coca-Cola Company. Today, he is responsible for strategic partnerships to help independent retailers nourish families in their local communities.

Eugene Adamson, Sr. Shopper Marketing Manager at Coca-Cola, joins Jennifer and Risa to discuss the challenges in the current CPG marketing space. Prior to working for Coca-Cola, he worked for several other CPG companies, including Kraft, Sam's Club, and Walmart. In this episode, he highlights the need to adapt to new technologies like AI and the importance of trust in collecting consumer data.

Note: Any views, thoughts, and opinions expressed by the Eugene are his own and do not reflect the views, opinions, policies, or position of his employer.

Tony Fung joins Jennifer and Risa for a discussion covering a lot of ecommerce ground. Tony started his career on the agency side supporting KC, Frito Lay, Unilever, Danone and more before joining Bob Evans Farms, a Post Holdings company. Tony discusses the constant evolution occurring within omni-channel commerce, and the importance of staying up to speed at both a macro and micro level. He chooses "hybrid" as his word describing the current state of commerce; and expands on how convenience is driving hybrid shopping habits, and the importance of putting the consumer at the forefront of the conversation.

Sam Nehme, Performance Lead at Mediacom, joins Jennifer and Risa for a great conversation talking about the evolving state of commerce marketing. Sam chats about tapping into new and exciting ways to tap into data to improve performance, how true opportunity comes from the art and the technique, balancing all aspects while keeping the brand top of mind, and how continued innovation is leveling up measurement capabilities as walled gardens start coming down.

Risa & Jennifer welcome Lee Dunbar, SVP of Retail Media at Starcom. Lee talks about his experience tackling and troubleshooting retail media and commerce over the last decade with curiosity and humility. Lee looks at "efficiency" as a key word summing up the current landscape. Lee, Risa, and Jennifer chat about streamlining media with commerce, continuing to build attention and engagement for deeper relationships to offset private label pressures, the hot house of innovation that the retail media landscape has delivered, tying inventory to audiences, and how 'efficiency' may be a big theme with CPG shoppers in the coming year.

Bob Waibel joins the CPG Scoop to chat all things Commerce Marketing with Risa and Jennifer. Bob chooses 'Evolving' to sum up the marketing landscape and the changes that it is undergoing. Bob, Risa, and Jennifer talk about the evolution of the term omni-commerce, and how it was once once aspirational, but is now table stakes. Bob also talks about new commerce opportunities this landscape has unlocked with Conagra's iconic brands; including the Slim Jim Long Boi game, and Dolly Parton's involvement with Duncan Hines. They also discuss their cautious optimism using the latest emerging MarTech capabilities like generative AI, and their experience building and empowering more connected teams despite being scattered across geographies.

Drew Ingram from the Frito Lay Media Team joins Risa and Jennifer on the Scoop. The conversation covers a ton of ground---from discussion about balancing retail performance with brand goals, making magic while being efficient, aligning measurement to clear campaign objectives, and how at the end of the day culture eats strategy for breakfast. Drew uses the word 'developing' to describe the constant disruption CPG ecomm is undergoing, how that requires a relentless and passionate team leveraging the right contextual moments, and how consumers will follow the path of least resistance in the constant innovation of ease of use moments.

Suzanne Skop, Head of Agency Partnerships at Instacart, joins us for a great discussion about the latest growth and innovation within retail enablement and how that is transforming how shoppers navigate the online and offline retail worlds. They discuss the latest capabilities spanning APIs, data & measurement, AI powered smartcarts, chatGPT, and even popup ice cream shops. Listen in to this great window into the maturation and sophistication of retail enablement capabilities and how they are driving greater brand value.

Co-founders of firstmovr and CPG veterans Oskar Kaszubski and Chris Perry drop in for the latest CPG Scoop discussion with Risa and Jennifer. Oskar and Chris discuss how the 'The Sea' and 'Insanity' are great descriptors for the tumultuous, yet maturing, ecommerce space. They expand on how the crazy commerce waters have required different types of sailors and skills, and despite that turbulence there is progress being made in making sense of, and even simplifying, the insanity. Predictions dropped for the future of CPG include a re-envisioning of metrics, truly digital first portfolios, natural language processing, and a massive shift of who's in and who's out in the broader ecommerce game. And it's not ALL business; Chris and Oskar expand on their new hobbies and forays that include commerce karaoke and preparing for growing cucumbers in space!

Imteaz joins the CPG Scoop from sunny Sydney, and talks about his journey to his current role as Director of Performance Marketing at Reckitt. Imteaz gained broad experience covering sales, ecommerce, DTC, retail media, and more in 12 different roles over 14 years. He expands on how success follows when brands focus on things of higher order value, how celebrating failure is a crucial component in keeping pace with Accelerated Change, and what excites him most about ecommerce in 2023.

Mert Damlapinar, Principal of CPG Business Consulting, Digital Commerce Acceleration at EPAM Systems, joins Jennifer and Risa to talk about the impact and evolution of Channel-less Commerce as we head into 2023. Mert also talks about his career journey that has spanned biotech to CPG, and included leadership roles at Loreal, Mondelez, Sabra / Pepsico, and Cibo Vita to name a few. Mert has published TWO books showcasing his learnings from his career in accelerating sales growth & digital transformations, and is working on a third.

Amie Owen, head of shopper marketing for UM Worldwide, joins the CPG scoop in this pre-holiday edition. Amie talks about her two decades of shopper experience, and how she brings a teacher’s lens to the hot world of commerce media as new consumer behaviors continue to shape the space. Amie, Risa, and Jennifer also discuss the evolution of retail media networks, standardization of measurements, the botanical walled garden, and Amie’s latest challenge supporting the American Cancer Society: the London marathon! If you would like to donate, click here.

Ivonne shares her career journey that brought her to the US from Venezuela 20 years ago, and now spans multiple countries and multi-billion dollar brands. She also shares how chaos has become her comfort zone, talks about the ever changing marketing landscape, her upcoming book, AND some bonus tips on avocado prep!

Jennifer and Rita discuss the state of eCommerce in Europe with Efrain Rosario and Daniel Torres Dwyer, the FMCG guys.

Chris Horvath from Jackson Family Wines talks about his long career in CPG, his predictions for the next few years and what he means with ‘Dynamic’ as his description of the current state of the CPG Category.

In this episode Kathie Feng shares her personal and career journey. Kathie’s work at Constellation Brands is focused on providing a frictionless experience to the consumer to drive brand affinity and conversion.

This episode of the CPG scoop features Kathleen Perrault, Sr. manager Shopper marketing at Wells Enterprises. Kathleen discusses her career journey, which has included work on iconic brands such as Mac and cheese and ice cream for Hillshire Foods and Tyson Foods. She joins Jennifer Silverberg and Risa Crandall to discuss marketing today, with an emphasis on consumer-centricity. Kathleen shares how Wells' digital capabilities have developed over time in response to changes in the marketplace. She also offers advice for those entering or currently working in the CPG industry during times of change.