The Integrated Podcast: Recent Episodes

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Your product is uniquely positioned to solve a specific set of problems very well, but you will never be able to do everything. 

Integrations are a way to not only fill that gap, but also a way to learn about how users may be using your product in unintended ways.

In this value-packed episode, Neel Desai, Director of Product Management at Profitwell, shares actionable tips and insights on: 

• The impact of integrations on customer acquisition and churn

• Prioritizing integrations based on a 4-step framework

• How integrations can unlock new use cases and value from your product

• How to measure the ROI of the integrations you've built

• Gaining alignment across sales, customer success, and marketing on the product roadmap

To learn more about Paragon, visit us at useparagon.com.  

Bonus: Check out Neel's podcast rentiontalk.com, where product and customer success leaders share tactical secrets on how to reduce churn, from cancellation flows to upgrade/downgrade strategies.

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Jeremy (Ecosystem Product Manager) and Billy (Head of Partnerships) from Productboard share the sophisticated framework they've used to scale their integration ecosystem.

This integration strategy has been instrumental in achieving their unicorn status ($1.7 Billion valuation) and creating an irrefutable moat around their leading product management platform.

In the conversation, they share:

• Their 'portfolio' approach to their integration roadmap

• Bucketing integrations based on strategic objectives

• Internal integration prioritization alignment practices

• API development vs. feature development differences

• Integration workflow design best practices

• Challenges with measuring ROI on integration initiatives

• Strategies for incentivizing partners

To learn more about Productboard, visit them here: https://www.productboard.com

Looking to integrate with them? Reach out at: partners@productboard.com

If you're looking for a scalable integration infrastructure for your SaaS, visit us at https://useparagon.com to learn more!

"So many Silicon Valley enterprise companies miss this critical point: they obsess over the user experience of their individual application, without considering how that app fits in the context of a company for whom their app is a means to an end." - Ben Thompson (Source: https://stratechery.com/2021/microsoft-and-the-metaverse/)

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Scaling your product roadmap to 50+ native integrations comes with a completely different set of challenges when compared to building your first few.

In this episode, we spoke with Toni Aquino, Group Product Manager at Bynder, a leading digital asset management (DAM) platform.

She's leading the charge on their entire integrations strategy, and has helped them scale from only a handful of in-house integrations to now an ecosystem of over 50 integrations and counting.

We cover: 

• How a background in sales engineering set her up for success in her role as an integrations product manager

• Strategic pivots required to successfully scale an integration roadmap (boilerplate vs. custom)

• Overcoming the subject matter expertise problem with integrations

• Prioritizing integration initiatives (in-house vs. partners)

• Processes for effective integration workflow discovery

• Support and scalability challenges with building integrations in-house

Check out their website at: https://bynder.com

Learn more about our embedded integration platform at https://useparagon.com

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Allowing 3rd parties to build on top of your app, open sourced or not, is necessary to become a platform.

Matt Marum, Director of ISV, brings his wealth of experience from being a part of Sugar's journey over the years. From his early days as an IC developer, to taking on leadership roles in product management and developer advocacy, he's seen the full gamut of challenges involved with scaling integration roadmaps. In this episode, he shares many of the lessons they've learned, as well as advice that will set you up for success on your integration journey.

Check out their new integration marketplace at sugaroutfitters.com

To learn more about Paragon's embedded integration platform, visit useparagon.com

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Welcome to the first episode of The Integrated Podcast, where we chat with leaders from fast-growing B2B SaaS companies to understand how you can leverage partnerships and integrations to fuel your product's growth. Our guest today is Ashley Taylor, VP of Partnerships at Commsor (previously Clearbit). She shares her wealth of knowledge on:

• Identifying fruitful partnership motions and integration opportunities

• How to prioritize integration and partnerships initiatives

• Why building an integration without a partnerships strategy is not enough

• Measuring the impact of your partnerships and integrations

Check out their Community Club at https://www.community.club