Brand: Specified: Recent Episodes
Epiphany Studio
Epiphany Studio presents Brand: Specified; the podcast that's all about how to build better brands for building materials and architectural products, and bringing the tools and techniques of branding down to earth for everyday people. Susan Milne, the CEO of Epiphany Studio, talks to stakeholders, specifiers, and industry insiders to help you build brands that specifiers love and defend.
Professional retoucher Jeff Glotzl took the time to walk us through the entire process of creating beautiful images for any business. Having pivoted from carpentry to photo-retouching, Jeff is uniquely qualified to build assets from the bottom up, relying on both 3D-modeling technology and Photoshop to craft high-quality images. How can the work of a photo-retoucher help out you and your business? Find out in this episode of Brand: Specified.
The pandemic has shown us that the landscape of work is changing, and that the demand for quiet, private workspaces is greater than ever. ootBox co-founders Allison Zofan and Robbie Friedman spotted this demand and jumped on it, disrupting the office market forever. Allison joins us for episode 7 of brand: specified and tells us about ootBox’s journey to market — including appearing on an episode on Shark Tank and walking away with a deal.
So many folks are unaware of what PR really means — does it generate leads or nurture them? Tiffany Rafii, CEO of UpSpringPR, joins us for episode 6 of Brand: Specified, and she says both. She gives us the full picture of what PR can do for a business, and tells us about UpSpring’s pandemic baby, a contact list generation tool called The Design Queue.
Sarah Caylor, Purchasing Agent at 3North, joins us to decipher not only what a purchasing agent does, but also how much power they have in the world of building specifiers-and how you should be marketing to them. Give this episode a listen and unlock Sarah’s key insights about the future of purchasing in a post-Covid world.
It’s hard to find your voice in the cacophony of today’s global market. In this week’s episode of Brand: Specified, Bill Link, OG content creator and Hubspot Specialist, walks us through his approach to marketing in the digital realm. Knowing your customer and knowing what they want from you is essential, and Bill leads us through his methods for tailoring your marketing towards the hero of the story; your customer.
TikTok is just a kid's dancing app, right? Janis Hubina, marketing manager at Warmup North America, says WRONG!--and she has the viral content to prove it. Join us for a discussion with this social-media guru on how to get started in TikTok content creation, how to have a goal-based strategy, and how you can gain conversions from specifiers as a result of your social-media--and TikTok--content.
You’ve got a great product, but how do you bring it to market? Rob Geller, of Promenaid handrails, tells us about his controversial journey to the marketplace in this week’s episode of Brand: Specified. He gives us insights on how to get your brand to those who want it– both in the B2C and B2B markets, through utilizing local manufacturing and selling on Amazon. Give it a listen and find out if it could work for you.
This week, we interview our in-house creative director Austin Berry to get his thoughts on how brands are conceived and designed. He shares his thoughts on how to build better and more impactful brands, and what you need to do to stand out from the crowd.