Power up!® Branding: Recent Episodes
Kathy Bass, The Branding Lady®
Discover how to package and express your voice in a way that fits your style. Get ready to release your brand potential!brbr Welcome to the world of branding where Kathy Bass and her guests discuss all facets of branding, along with tips and ways to build a stellar brand to help you take your business to the next level.brbr In this show we will explore how personality affects your branding, ways to change the brand image your audience perceives, success stories, and of course engaging, friendly conversation to discuss the unlimited areas of branding. Be ready to believe and understand, in depth, the potential and value your unique personal brand identity brings to world, no matter your age or status!brbr Power up!(r) Branding provides content that will unlock the door to actionable branding results. Anything of value takes work and the hardest part is getting to the essence of the matter. Together we can conquer the core challenges to build (or rebuild) your brand.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what it takes launch and grow the seeds of your awesome idea into a dynamic brand and viable business.
You’ll discover how the branding elements fit together to form an engaging customer experience to augment your bottom line.
Then, you will gain enlightenment about what the entrepreneurial journey is like and how to buckle up and move forward to gain brand momentum.
Be ready to find out how to successfully keep focus and clarity to leverage your brand success and easily make decisions about the direction of where your brand should go.
This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what it takes to create a loyal, engaged, social and successful global brand movement from the ground up.
You’ll discover the key elements on how to build a strong, united and collaborative community filled with tons of momentum and growth.
Then, you will gain enlightenment about why there is an increasing need for high quality online content and interactive event formats in order to foster broader access to capital for women and the growth of women-led businesses, and how that need is being filled.
Be ready to find out how to successfully find supporters, sponsors, speakers and participants to fuel a powerful movement and successful summits.
We’ll finish off the conversation with incredible advice to young women and girls around the world on how to be successful.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how and what it takes to build a loyal, engaged, social and successful brand community on Twitter. brbr You’ll discover why being communicative, disciplined and committed to excellence will spark and enhance profitable, meaningful social relationships online and offline aka R.O.C. (return on connectedness). brbr Then, you will gain enlightenment about how to design and distribute the key branding and messaging elements necessary to attract your ideal audience. brbr Be ready to find out how to successfully create, host, moderate and manage your own Twitter Chat to build your own brand community, along with what nuances to pay attention to. brbr As always, there will be inspiring examples to show you how success can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Through self-awareness Kathy Bass, The Branding Lady®, discovered that beauty enhancements are not superficial; they are key confidence building elements that provide you with the ability to shine and get noticed for who you are. brbr Most women are unclear on what looks good on them and how to apply makeup; so they do very little or nothing, or have a daily routine that is not flattering yet they don't know it. Be ready to find out from the creator of survival of the prettiest why, how and what beauty products can do for you, along with key affordability and application tips. brbr Then, you’ll hear an amazing branding story from a single mom who went from brand zero to brand hero with her latest milestone achievement: being the behind-the-scenes beauty expert on Dancing with the Stars. brbr As always, there will be inspiring examples to show you how success can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out why the founder and CEO of Zappos, Tony Hsieh, decided to rebrand a city called Downtown Las Vegas and how he embarked on this creative endeavor.
You’ll discover what social, economic and people challenges had to be overcome to polish the reputation and identity of a city with a tarnished image.
Then, you will gain enlightenment about how the 3 C’s: Collisions, Co-learning and Connectedness are the core of making this rebranding project a long-term, sustainable success.
Be ready to find out how such a simple, yet powerful message of “Delivering Happiness” can become the catalyst to organically transform a city, diversify the Las Vegas economy and create employment.
You’ll gain tons of inspiration and wisdom on key elements to help you rebrand your own city (YOU!).
As Tony says, it all begins with you.
First impressions have shifted; digital first, handshake (or hug) second. Social Media is the most powerful catalyst to develop, grow and leverage valuable and meaningful connections. brbr At the top of the hour, you’ll find out why it’s not about what you do, it’s about who you are, along with learning how to flex your social media muscle for maximum impact and memorability. brbr You’ll discover how to create quality content that will engage your audience, compel them to share your important messages, and create conversations. brbr Be ready to find out how to go from brand zero to brand hero with social media. brbr As always, there will be inspiring examples to show you how it can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what your brand voice consists of and understand why your brand voice can be your most powerful (and free!) sales tool. brbr You will gain enlightenment on how to go about finding your authentic brand voice. brbr Then, you’ll discover how personality, circumstance and context can affect your brand voice. brbr Be ready to go from feeling unheard to being comfortable expressing your beliefs, values and opinions. You’ll be able to stop the “what-if’s” in order to start being listened to, while forming meaningful conversations and connections. brbr As always, there will be inspiring examples to show you how success can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
At the top of the hour, you’ll find out what happens when you aren’t able to just be yourself, and why it happens to the best of us. brbr You’ll also learn how to unlock the ability to truly be yourself, and stop worrying so much about what others think about you, in order to truly and authentically stand out from the crowd. brbr Then, you will gain enlightenment about how to figure out how to be okay with whomever you are, whether that be an introvert or extrovert or someone just trying to reinvent themselves; to unleash the power of being yourself. brbr With our new blurred lines of business and personal life, be ready to find out how to go from wondering about who you could become to being that person, no matter your background or place in life. brbr As always, there will be inspiring examples to show you how it can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how my personal brand identity crisis happened, and what I did to break free to solve this puzzle. brbr You’ll hear from someone who from the outside seemed to have it all, but all the pieces on the inside weren’t in the right place. I’m talking about having tons of knowledge, experience and skills, but not being able to communicate my personal value and voice. A common experience for many people. brbr You will gain enlightenment about how to solve your own brand identity puzzle and rid yourself of unnecessary struggle and worry. brbr You’ll also be able to figure out how to define yourself, gain that sense of belonging and become your own person based on your terms to create a life and brand you love! brbr As always, there will be inspiring examples to show you how it can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how to make your brand roar with the help of my dynamic guest, Ilia Lerner, who accidentally created his own successful brand. brbr You’ll learn about the importance of brand identity and what unique packaging and product quality can do for your brand. brbr Then, you will gain enlightenment about how to find and create market opportunities, plus how animal conservation support fits in with Ilia’s brand: White Tiger Vodka. brbr Be ready to discover how to go from having an idea to creating a roaring brand! brbr As always, there will be inspiring tips to show how it can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out why I wrote the book, Power up!® Branding, what the writing process was like and why I reduced it from a 150 page book to a 42 page workbook.
You’ll also hear about some aha and oops moments during the 3 year journey, along with how I secured a free editor, focus group and publisher.
Then, you will gain enlightenment about how to figure out how to get from having a brand to seeing results, along with the gap between point A (Have a brand) and point B (See results).
Be ready to find out how to go from surviving to thriving as I point out the key lessons in each of the 5 steps to help you see awesome results: Have a brand. Get a plan. Plug in. Power up! Connect. See results.®
As always, there will be inspiring examples to show you how it can happen for you, too.
This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover why knowing who you really are is so important, so liberating and so powerful!
Then, you will gain enlightenment about how to figure out who the real YOU is to achieve clarity and focus to reach your goals. Once you truly know your identity and understand how happiness brings success, not the other way around, you’ll be armed with the resolve, confidence and determination to be truly happy and successful.
Be ready to find out how to go from ordinary to EXTRAordinary by tapping into your natural and refined habits, traits, and belief systems.
As always, there will be inspiring examples to show you how it can happen for you, too.
This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Bonus: Guest Andrew Kolikoff, author of The Blind Spot, will share the 5 Signature Character Strengths to put into your life with consistency!
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover the important difference of knowing the story about where you’ve been and where you’re going and how that difference is the key to unlocking your brand potential. brbr Gain an understanding why stories are a powerful and essential tool to finding, attracting and converting your ideal audience to action, get ready to gather the most effective ways to do this. You will find out how to go from forming a story to telling a story to seeing actionable results. brbr As always, there will be inspiring examples to show you how it can happen for you, too. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover how self-esteem can either hold you back or make you dazzling along with examples of successful transformations to help you unleash your brand potential. brbr Branding can be tough to do on your own, but not with this show. You’ll find out what playing BIG really means in order to take you and your brand to the next level. brbr Then you’ll discover how it feels before, during and after rebranding yourself. brbr Be ready to find out the main obstacle to overcome feeling frazzled and learn some effective tips to become Brand Dazzled. brbr This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side. brbr Bonus: Guest Dena Patton, a global speaker, author and a transformational business coach, will be joining me to share her personal branding nuggets and ignite your greatness.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover why knowing who you really are is so important, so liberating and so powerful!
Then, you will gain enlightenment about how to figure out who the real YOU is to achieve clarity and focus to reach your goals. Once you truly know your identity and understand how happiness brings success, not the other way around, you’ll be armed with the resolve, confidence and determination to be truly happy and successful.
Be ready to find out how to go from ordinary to EXTRAordinary by tapping into your natural and refined habits, traits, and belief systems.
As always, there will be inspiring examples to show you how it can happen for you, too.
This will be your hour to bask in the joy of self-discovery with your own personal branding guide on your side.
Bonus: Guest Andrew Kolikoff, author of The Blind Spot, will share the 5 Signature Character Strengths to put into your life with consistency!
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover why what you do best must be something that makes money, otherwise it’s just an expensive hobby.
You will gain enlightenment about how to figure out what you do best so you can be in flow and achieve focus to reach your goals, no matter how big or small. Once you are clear about your expertise, talents and abilities, you’ll be armed with the resolve, confidence and determination to monetize what you do best.
Be ready to find out how to turn possibilities into probabilities. We’ll also cover how to price and sell your time and talents.
We'll finish the hour with some inspiring examples to show you how it can happen for you, too.
This will be your hour to bask in the joy of self-discovery as you move from your current self to your ideal self with your own personal branding guide on your side.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover the difference between your person identity and your persona identity, plus learn the key benefits of discovering this important difference.
You will gain enlightenment about what the authentic persona path looks like and how you can successfully grow into your profitable personality persona without having to “fake it until you make it” or have that perfect job or title.
Be ready to find the magical keys to unlock and unleash your inner authentic self to create and build a profitable personality, talked about in episode 1.
We'll finish the hour with some inspiring examples to show you how it can happen for you, too.
This will be your hour to bask in the joy of self-discovery as you move from your current self to your ideal self with your own personal branding guide on your side.
Bonus exercise: Current self and ideal self mapping.
Welcome to the world of branding according to Kathy Bass. At the top of the hour, we’ll dive right in to find out why branding matters or should matter in your world. Then you’ll learn how branding, done right, can create free word-of-mouth advertising and PR, plus save you advertising dollars, energy and time. brbr This is your hour to bask in the joy of self-discovery as you move from your current self to your ideal self with your own personal branding guide on your side. brbr Be ready to understand various ways how your multifaceted personality and current reputation can create brand value and help you avoid brand damage. brbr We'll finish the hour with a behind-the-scenes logo story and how a tagline was created based on a real experience in a gym and can happen for you, too. brbr Bonus exercise: Develop your personal mission statement.