Pub Date | A Book Publishing Podcast: Recent Episodes
Broad Book Group
A bite-sized, behind the scenes show on what happens before and after your book’s publication date. Join Vanessa Campos and Dr. Jennifer Dorsey as they answer ALL your book publishing questions and deep-dives into the nitty gritty process of writing, designing, and marketing , social media marketing and marketing strategy for business owners. Learn more about us at www.broadbookgroup.com
Breaking into book publishing can be rally hard. Traditionally, not being in the right city, having the right education (or work experience), or knowing the right people made it 100 times more difficult to get started. We know, we've been there.
In this episode, we're sharing our personal insights, tips, and inspiration to help you overcome the challenges and uncertainties that come with entering this industry. We want to make sure that you're equipped with the knowledge and guidance needed to make your aspirations a reality. So, let's dive in and discover the keys to unlocking your potential in the world of book publishing!
The resources mentioned in this episode are:
- Media Bistro: A job site for media professionals, to find publishing job opportunities. https://www.mediabistro.com/
- NYU MS in Publishing: https://www.sps.nyu.edu/homepage/academics/masters-degrees/ms-in-publishing--digital-and-print-media.html
- Chicago Manual of Style: Familiarize yourself with the industry's preferred style guide in publishing, to improve your proofreading and editing abilities. https://www.chicagomanualofstyle.org/help-tools/Videos.html
Ready to take your non-fiction book to the next level but don't know where to start? In this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos discuss new editions, content updates, and ancillary materials you should consider. Top it all off with a powerful content ecosystem that attracts readers and boosts your brand recognition. Listen in as they discuss:
- How a content ecosystem boosts the appeal and longevity of your non-fiction books.
- Utilizing spin-off content to create a captivating experience for your readers.
- Developing a product roadmap that delivers publishing success, one milestone at a time.
- The essentials of enhancing and promoting second editions to keep your non-fiction books up-to-date.
SHOW NOTES:
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Preorder a copy of Second Sunrise by John Trent.
- This book is a beautifully designed hardcover that delves into the history of the Western States Trail and the endurance race that takes place on it. Preorder your copy now for an early release.
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Listen to Running Toward Life with John Trent podcast.
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This mini series podcast, hosted by John Trent, features interviews with runners and their stories about the races they participate in. Listen to it now on your favorite podcast platform.
- It's based on his book, Running Toward Life, out now.
- Check out Anne Lamott's work: https://www.amazon.com/stores/Anne-Lamott/author/B0034PEWO8
- Check out the ancillary products that Jen Sincero created around her book You Are A Badass: https://jensincero.com/shop/
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If you're an author looking to publish your book, check out our services at Broad Book Group. We offer a range of services from editing to design to printing and distribution. Visit us at www.broadbookgroup.com and be sure to connect with us on social media:
- https://www.twitter.com/broadbookgroup
- https://www.youtube.com/broadbookgroup
- https://www.facebook.com/broadbookgroup
- https://www.linkedin.com/broadbookgroup
- https://www.instagram.com/broadbookgroup
In this episode of the Pub Date Podcast, Vanessa and Jen discuss the importance of protecting independent authors' rights and understanding agreements with publishers. But what happens when a publisher shuts down overnight? Tune in to find out how to navigate this stressful situation.
In this episode, you will be able to:
- Discover how to navigate publisher shutdowns and protect your work.
- Uncover the crucial aspects of author's rights in publishing partnerships.
- Grasp essential contract details like foreign rights, advances, and royalties.
- Recognize the importance of transparency during sudden closures.
- Learn why seeking legal advice and taking proactive measures are vital for authors.
We have always been firm believers in diversifying your content and creating as many revenue streams as you can with your book. In this episode, your hosts Dr. Jen Dorsey and Vanessa Campos dive in to the world of subsidiary rights -- also known as getting your book translated and sold in other countries. Some key things to keep in mind as you listen to us geek out about the London Book Fair, foreign rights, subsidiary rights, and expanding your reach are:
- Should you hire a foreign rights or subsidiary rights agent to represent your book?
- What to consider when negotiate the terms of the foreign rights agreement?
- How long can a publisher license your book?
Don't overlook the importance of foreign rights sales, as they can bring in additional income and increase your book's global reach. If you have more questions about this topic you can always reach out to the book broads via email: info@broadbookgroup.com or follow us on social media:
In this episode of the Pub Date podcast, book broads Jen Dorsey and Vanessa Campos dive into crucial topics such as cover design, book landing pages, competitive titles, and Amazon ads.
We emphasize the importance of an eye-catching back cover, as it helps draw in potential readers. We also discuss creating a web page or landing page for your book to enhance discoverability, along with claiming your Amazon Author page and signing up for an Amazon Ads account. Our conversation highlights the need for meticulous preparation, research, and planning to increase awareness of your book among the right readers.
- Enhance your book's discoverability through crafting an enticing back cover design and copy.
- Boost your online presence by building a keyword-rich, book-specific website or landing page.
- Leverage the power of Amazon Author pages and Amazon Ads to increase your book's visibility.
- Stay ahead of the competition by studying the unique selling points in your genre.
In this episode of the Pub Date Podcast, we are joined by the Job Doctor herself Tessa White.
Tessa is an HR leader and author of “The Unspoken Truth for Career Success: Navigating Pay, Promotions, and Power at Work.” In her book, Tessa shares her knowledge and experience to help others navigate their career journey and create balance between the workplace and their lives.
In her journey to becoming a published author she became an unlikely influencer on TikTok by sharing her advice and being her authentic self. With her fearless attitude and an unapologetic drive to succeed, Tessa has become an example of what is possible when you take the leap and follow your dreams. Listen in as we talk about how to:
- Set a goal to achieve career balance.
- Develop a plan to reach your goal, which may include using social media and other digital platforms to spread your message.
- Read voraciously and stay up to date on trends in the industry.
- Overcome fear and take risks.
- Say “yes” more often and open yourself up to new opportunities.
- Learn the language of your company and use it to your advantage.
- Understand the company culture and how it can help you succeed.
Have you read Tessa's book? Be sure to pick up the paperback here: https://bookshop.org/a/3785/9781400236008
Are you considering self-publishing your book? You may be surprised to know that the traditional book publishing process is more complex than ever before. Self-publishing can seem like an attractive option, but it can be a costly mistake if you don’t do it correctly.
In this episode of the Pub Date Podcast, hosts Vanessa Campos and Jen Dorsey share insights into self-publishing and how you can avoid the pitfalls of costly mistakes. They be discuss the differences between self publishing and traditional publishing, and how to do it better and share the three steps you need to follow when starting on your publishing path:
- Know Your Goals: Understand the differences between self-publishing, hybrid, and traditional publishing and decide which one is right for you.2. Choose Your Team: Find experts in your genre and be a smart, educated customer.3. Plan Ahead: Think about the marketing pieces of the process early on and make sure you’re the right author for the topic.
Loved this episode? Leave us a review and rating.
Are book covers important when it comes to online sales? Is it possible to stand out among thousands of other books with just a cover?
On this episode of the Pub Date podcast, hosts Vanessa Campos and Dr. Jen Dorsey are joined by producer Paul Roberts to discuss their recent award-winning book cover and the importance of book covers in the realm of online sales.
This year the Broad Book Group team won the bronze design award from PubWest for Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaSby Marcos Rivera, founder of Pricing I/O. The book cover is the perfect example of how books can bring together complex pricing strategies for B2B businesses and the author's appreciation of hip hop culture to help the work stand out from the competition.
Learn from our hosts Vanessa, Jen and Paul as they delve into the power of book covers and how they can help authors and publishers stand out from the crowd.
Our guest is Lisa McFadden, Founder and Coach of The Writer's Mindset. She helps writers overcome self-doubt and design their lives to support their writing goals and aspirations. In a world of competitive writers and relentless inner critics, Lisa McFadden pursues her dream of helping writers to overcome their blocks, find their process and get their writing goals done.You will learn:
- How to Overcome Writing Blocks and Reach Writing Goals: Learn how to identify and overcome writing blocks, utilize cognitive behavioral therapy, and build self-compassion to reach writing goals.
- The Impact of Social Media on Writing: Discover how to cleanse social media of negative triggers and escape a dopamine habit to increase productivity and write more effectively.
- Managing Boundaries and Time for Writers: Explore strategies for setting boundaries and managing time to create a balanced lifestyle that supports creativity and productivity.
About our guest:Lisa McFadden is an award-winning filmmaker, screenwriter, film festival journalist, and coach of the Writer's Mindset. She helps writers overcome self-doubt and design their lives to support their writing goals. Follow her on Instagram @thewritersmindset
Loved this episode? Leave us a review and rate the podcast!
Smith Publicity president, Marissa Eigenbrood joins the Pub Date podcast to talk about books, marketing, and author goals.
We've worked on several projects across a few publishers and indie clients and everyone has been delighted with the work that the team at Smith has done. But the ones that are most appreciative are the indie authors who understand that their book can bring credibility to their business. So if you're an entrepreneur, be sure to tune in and take notes!
About Our Guest
Marissa Eigenbrood is President of Smith Publicity, working closely with all teams across the company. Throughout her career in public relations, she has worked with non-profits, Fortune 500 corporations, international brands, college/universities, tech start-ups and the publishing industry, including small to large-sized publishers, hybrid presses, debut authors and industry thought leaders. She brings extensive knowledge of the public relations realm, as well as an organized and dedicated focus, to all she does. Learn more about them at https://www.smithpublicity.com/
Production by OC Talk Radio
Executive production by Little Red Communications
Where can you sell books? The answer is ANYWHERE!
On this episode of Pub Date, we share non-traditional places where you can sell your book and how to get your book into those nontraditional retailers.
Knowing where to sell your book means that you have to really know your audience. Unpack how to know them better (market research, comps, etc.). Some non-book places you can sell books include:
- Specialty stores related to your topic (REI, quilt stores, running stores, you name it)
- Associations like the American Marketing Association, Vistage, and Entrepreneurs' Organization (EO)
- Corporations (yes, they can and will hire you to speak to their employees! So don't forget to build in a book sale in your fees)
- Speaking events, festivals, conferences, workshops (TedTalks, SXSW, and even regional conferences for those associations you're already a member of)
- And everyone's favorite AIRPORTS!
How do you sell your book around the world as a traditional author or a trailblazing self-publishing author?
In this episode, Jen Dorsey and Vanessa Campos discuss the process of book distribution and how it's not as magical as it seems. What's the spooky process behind getting books from the publisher to the bookstore?
"The book business is fully returnable at any time, anytime. At anytime you can get books back that you sold ten years ago."
We are book lovers, so naturally, when we travel, we love to visit bookstores in different cities. We always think about how the books got there and how our authors' books can end up on those shelves. It's not magic, but distribution that gets the books into the store. Traditional publishers take care of distribution for their authors, but self-published authors have to be a little more creative. There are some companies that specialize in distribution for small presses and self-published authors, but it can be difficult to get your book into big stores like Barnes and Noble. If you go the digital distribution route, you can still get your book into the hands of your readers and build a reputation.
In this episode, we discuss:
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How do books get from the publisher to the bookstore?
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Are there distribution options for self-published authors?
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What are the implications of selling a book worldwide?
Want to Learn More About Book Publishing? Keep Listening to the Pub Date Podcast:
Ep. 36: How to Turn Your TED Talk into a Book
Ep. 35: How to Launch Your Book Like a Product
Ep. 34: What’s The Best Option for Your Business Book: Hardcover or Paperback?
Is turning a speech into a book a good idea?
"Content remains king and everyone's making all the things and doing all the speeches and giving all the talks and teaching all the courses, but they still love the idea of it being a book because that provides some ethos building and some validity because I have a book."
We are book nerds, so we are really interested in the recent trial to block Penguin Random House's acquisition of Simon and Schuster. So much so, that we purchased the ebook version of the transcripts of the trial by Publishers Lunch, and boy it was a lot of information to process. The document is huge and not fancy in its presentation. This led us to wonder if you can turn anything into a book.
Listen in as Jen and Vanessa talk about all the different ways you could repurpose content, like a speech, webinar, or course, into a book. We also discuss how the the framework is that you have to be careful with the content and make sure it is not just a transcription of the speech. And making sure that the book is associated with the speech, but not the exact same thing.
Other episodes you'll enjoy: Ep. 35 How to Launch Your Book Like a Product
Ep. 34 What's the Best Option for Your Business Book: Hardcover or Paperback?
When it comes to launching your book we are big fans of taking inspiration from new product launches.
If you're a business owner, entrepreneur, or CEO you're probably thinking "I've got this." But the truth is that you really need to sit, think about it the product, and plan for a book launch months before your book is complete.
In this episode of the Pub Date Podcast we're joined by Terry Rice, a business development consultant, staff writer at Entrepreneur magazine, and host of the Launch Your Business podcast, to give you tips on how to reach your ideal audience, test your concepts, and create a work flow that allows you to get it all done.
About Terry:
Terry Rice is a Business Development Consultant and Staff Writer at Entrepreneur magazine. He's also the host of Launch Your Business, a podcast that helps entrepreneurs make money, save time and avoid burnout. His previous experience includes internal consulting roles at Adobe and Facebook. Based in Brooklyn, Terry is an instructor at New York University, speaks at business development events on behalf of Amazon and Google, and has been featured as a subject matter expert by Good Morning America.
Website: terryrice.co
Instagram/Twitter: @itsterryrice
LinkedIn: https://www.linkedin.com/in/terry-rice/
On this episode of the Pub Date podcast we discuss the big question in book publishing: Should you release the hardcover before the paperback?
We've seen it all when it comes to this conversation. Authors like the prestige of having that hardcover with dust jacket at a book signing, but as a self-published author does that matter? When it comes to formats we're agnostic.
There are pros and cons to everything in book publishing. And if you're self publishing your next book, you can do what makes sense for you, your business, and your bottom line.
On this episode of the Pub Date podcast we talk about the difference between indie and small press publishing. The wonderful thing about becoming a published author is that there isn't a one-size-fits-all approach to going from idea to final book. If you're thinking about becoming an author, make sure you do your homework and that the math makes sense. At the end of the day, your book is another product that you deliver to your audience.
Have an idea and want to see if it's a book? Download our checklist here: https://bit.ly/3BE8cPN
On this episode of the Pub Date podcast the book broads are reunited with literary agent, book industry veteran, and all around book broad Wendy Keller. Listen in as we discuss the importance of having a solid platform, what authors should be doing before reaching out to an agent, and the things you should be mindful of as you grow your audience.
Wendy's decades of experience has lead to her creating value beyond being an agent for her authors. She's also the author of 30+ books including Entrepreneur Magazine's Ultimate Guide to Platform Building, runs webinars to help you write a solid book proposal, and coaches authors to become well-paid speakers.
Learn more about Wendy and her team by visiting www.kellermedia.com.
We are often asked about social media and which platform authors should be on. Lately, there have been a lot of questions about TikTok and our answer is usually along the lines of "it depends." Is your ideal audience on TikTok, Twitter, or LinkedIn? Is there a conversation already happening about your topic on Twitter? Have you engaged with and provided value to that community?
On this episode of the Pub Date Podcast we have editor, writer, and author Ray E. Boomhower share how he found his niche in books and community on Twitter. Ray is a big believer in not wasting anything. If you start down a path and end up taking a detour, don't trash that work. Instead, he says "cannibalize what you don't use [for your book or content] and use it on Twitter to promote what you're working on or have worked on."
We ask him to share his thoughts on the following:
- How do you engage with your readers on social media?
- What are your favorite Twitter tips, best practices?
- Who are some of your favorite authors to engage with on social?
About Our Guest
Ray E. Boomhower is senior editor at the Indiana Historical Society Press, where he serves as editor of the quarterly popular history magazine "Traces of Indiana and Midwestern History." Boomhower has been with the Society since 1987, beginning work for the statewide, nonprofit organization as its public relations coordinator.
You can check out his published books here: https://www.amazon.com/Ray-E.-Boomhower/e/B000APFRCQ
And be sure to follow Ray on Twitter @RayBoomhower (https://twitter.com/RayBoomhower)
Did you know that less than 7% of children's books are written by Black, Latino, and Native authors combined?
Our guest on the Pub Date podcast is on a mission to change that.
Leah Hernandez is the Founder and CEO of Young Authors Publishing. In 2021, Leah was named one of Publisher's Weekly "Star Watch Nominees." Leah sits on the board of Pub West, an association of small to mid sized publishers, as well as Portland State University's Masters Publishing Program to create more opportunities for people of color to work in publishing. Leah aspires to continue to impact the lives of others by helping them share their stories
To learn more about Young Authors Publishing, visit their website https://www.youngauthorspublishing.org/
Getting a book deal from a traditional publisher doesn't mean your book will be a success and Amazon ads alone won't save your sales. Take a moment to digest those truth bombs. We know you have more questions like these so in this episode of the Pub Date podcast, book broads Dr. Jen Dorsey and Vanessa Campos answer hot button questions like:
- Who holds the copyright to my book?
- Do I need to hire an editor before my book goes to my traditional publisher?
- It’s my book! So I should be able to dictate design, right?
- What happens to my manuscript during edit?
- Why does it take so long to publish a book?
Is there a publishing question you need the answer to? Email us at info@broadbookgroup.com and ask us all the questions!
Our guest on this episode of the Pub Date podcast is Lilian Sue. Lillian is a long-time PR coach and publicist who focuses on helping authors fulfill their full potential to become global industry leaders by focusing on how to build a healthy PR mindset above any strategy. She’s given workshop presentations and developed journals and other resources to help authors bust down mindset blocks, gain clarity on their thoughts, feelings & the myths they believe about PR-while providing them with the right tools, resources and knowledge to learn how to build their own successful PR campaigns. Last time we had her on we talked about how authors could use PR to story tell and gain a following. This time we talk about how indie authors can build an influencer marketing campaign. What do you need to get in place? How to identify and reach your goals?
To help you get started on this, download Lilian's Brand Story Journal here: https://inretrospectwritingservices.com/free-unlock-your-potential-pr-mindset-journal/
Learn more about Lilian and be sure to follow her on social media: www.inretrospectwritingservices.com
On Instagram @liliansuecopywriterpr
All authors want to know this burning question: HOW do I get my book into a physical bookstore? Well, it's complicated.
In this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos break it down into two buckets: chain stores and independent bookstores. What are chain bookstores? Think Barnes & Noble and Books-A-Million and any other bookstore that has locations across the US. Buyers at these retailers work at the national level for the most part. But independently published authors can still reach these booksellers by getting to know them, the books they carry, and what is selling. Be sure to check their website, follow submission guidelines, get to know the buyer/bookstore manager.
What are independent bookstores? Or as we affectionately call them indies. These are the local bookstores in your neighborhood owned by an individual. (If you're not sure if there's one near you, then check out www.indiebound.org or www.bookshop.org to search your area.) For the indies, it's all about handselling and relationships. So be sure to form a relationship with your local indie BEFORE you have a book. Work with them to create an event around something OTHER THAN a traditional book signing.
Find an indie near you: www.bookshop.org/ or check out some of our favorite indies:
- Booksoup: https://www.booksoup.com/
- The Novel Neighbor: https://thenovelneighbor.com/
- Lido Village Books: https://www.lidovillagebooks.com/
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Produced by OC Talk Radio at UCI Beall Applied Innovation
Producer: Paul Roberts, founder of OC Talk Radio
Executive Producer: Emily Carpenter-Pulskamp of Little Red Communications
Kim Walsh Phillips is the founder of Powerful Professionals, a business coaching and education company. She was recently named #475 in the Inc 5000 and is a multi-seven-figure business entrepreneur with no business degree and a tendency to say “crazy pants” more than is socially acceptable. She is the best-selling author of The Ultimate Guide to Instagram for Business and The No BS Guide To Direct Response Social Media Marketing. (Fun fact: she uses a thesaurus when she writes or she would use the word “awesome,” “cool,” or “very” 7,452,675 more times than she already does.) She’s an in-demand speaker, having shared the stage with Tony Robbins, Grant Cardone, Kevin O'Leary and Gary Vaynerchuk.
Staying consistent and remaining persistent are the two habits you need to form when it comes to building your brand and author platform. Helping us understand the media landscape in a world that's ever evolving is our PR point person and executive producer, Emily.
Emily Carpenter-Pulskamp, M.A. is an APR-certified public relations and marketing professional focused on creating and implementing strategies to help organizations achieve business goals and build brand awareness, as well as positively drive company culture. With more than 20 years of experience working with large and small corporations, nonprofits, and entrepreneurs to build their business she founded Little Red Communications in 2013.
Learn more about Emily and how she can help you by visiting www.littleredcommunications.com
Our guest on this episode of the Pub Date podcast is Lilian Sue. Lillian is a long-time PR coach and publicist who focuses on helping authors fulfill their full potential to become global industry leaders by focusing on how to build a healthy PR mindset above any strategy. She’s given workshop presentations and developed journals and other resources to help authors bust down mindset blocks, gain clarity on their thoughts, feelings & the myths they believe about PR-while providing them with the right tools, resources and knowledge to learn how to build their own successful PR campaigns.
Learn more about Lilian and be sure to follow her on social media:
www.inretrospectwritingservices.com
https://in-retrospect-marketing-academy.thinkific.com/
On Instagram @liliansuecopywriterpr
Whether you have aspirations of being an author or helping authors achieve their book publishing dream, the path to publishing is never a straight line.
In this episode of the Pub Date podcast, Dr. Jen Dorsey and Vanessa Campos talk with Maria Dismondy on her journey to becoming a publisher. Maria started out in the classroom years before writing ten books. She loved getting powerful messages into the world through realistic fiction and saw a need to have more diverse books for children. So much that she began Cardinal Rule Press in 2015. There Maria uses her experiences as an award-winning author to work with writers on getting their messages into the world. She takes pride in mentoring Cardinal Rule Press authors and offering a customized marketing campaign that her team coordinates and implements.
Learn more about Cardinal Rule Press here: https://cardinalrulepress.com/
Follow them on social media:
YouTube: https://www.youtube.com/channel/UCz-Txy1Kgq4P_ZztrrQrqzg
Instagram: https://www.instagram.com/cardinalrulepress/
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Produced by OC Talk Radio at UCI Beall Applied Innovation
Producer: Paul Roberts, founder of OC Talk Radio
Executive Producer: Emily Carpenter-Pulskamp of Little Red Communications
Is Your Idea a Book? Sometimes a small idea can become a much bigger conversation (55k words or more of conversation) and other times it's more of a blog post. On this episode of the Pub Date Podcast, Dr. Jen Dorsey and Vanessa Campos share how the rhetorical triangle can help you answer the question, "is my idea enough for a book?"
This is the step you MUST take before having the book talk with people in publishing. It's so important that we developed a course to help you master the book proposal--even if you're not planning on pitching your book to the big publishers.
Start your publishing journey with a little help from the book broads: https://www.broadbookgroup.com/bbg-publishing-school
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About the Write A Winning Book Proposal Course:
This course gives you the roadmap you need to craft and position a winning proposal. We help you put it all together to make your publishing dreams a reality. You will learn how to:
- Create your elevator pitch
- Showcase your writing skills with chapter summaries
- Integrate your book in your business with a solid marketing plan
- Set yourself apart with a strong author bio and platform
- Bring it all together with an editing checklist
On this episode of the Pub Date podcast book broads Dr. Jen Dorsey and Vanessa Campos discuss banned books, Scribd, Shel Silverstein (with a side of cannibalism), word of mouth marketing, and how to get your book discovered on Amazon as a self-published author. We try not to nerd out as we cover:
- Good metadata (what makes up basic metadata, keywords, descriptive phrases, etc.)
- Creating an Amazon Author Central (you can add extended bio, video content, blog content, images, and more) -- Reviews (verified customers and editorial reviews) can help your book's ranking
- A+ content (Additional content to help the buyer learn more about your book. Consider adding images (spreads) of your book where you have images, graphs, etc.)
- When in doubt, browse the competition and find books that are from distributed publishers. These books are more likely to check off major metadata boxes to ensure they're discovered by new readers.
LINKS:
- Read banned books for free on Scribd: https://try.scribd.com/bannedbooks/
- Email us with your metadata questions: info@broadbookgroup.com
- Listen to "Someone Ate The Baby" by Shel Silverstein: https://pandora.app.link/2w1es3Woznb
This week on the Pub Date podcast, Jen Dorsey and Vanessa Campos are joined by Dr. Kelly J. Baker, a writer with a religious studies Ph.D. who covers religion, higher education, gender, labor, motherhood, and popular culture. As an author with two published memoirs we ask her all the questions like "are there rules to writing a memoir?" or "how do you write a memoir that connects with the reader?"
Learn more about Dr. Kelly J. Baker by visiting www.kellyjbaker.com or following her on Twitter @kelly_j_baker
We're starting the year right with Minda Harts on the #PubDate podcast. The author of The Memo, Right Within, and You Are More Than Magic, Minda shares why writing these books was important to her and what motivates her to continue writing more.
Minda Harts is the CEO of The Memo LLC, a career development platform that helps women of color advance in the workplace, and the bestselling author of The Memo and Right Within. Her new book, You Are More Than Magic releases April 5, 2022 from Penguin. Kirkus Reviews calls it "A love letter to Black and brown girls and an acknowledgement of the real work it takes to make magic.”
Visit her website for more information: https://www.mindaharts.com/
Follow her on Twitter: https://twitter.com/MindaHarts
Shop her books and support indie bookstores here: https://bookshop.org/lists/pub-date-podcast-guests-and-their-books
In need of gift ideas for those hard-to-buy people in your life? Listen to this episode of the Pub Date podcast for our 2021 book list.
We cover it all! Self-help, amazing women, secret Greek societies, queer voices, murder, alcohol, and nuns. Listen to the episode or start shopping the list here: https://bookshop.org/lists/the-2021-gift-list-from-the-book-broads
And no, it's never too late to buy that special someone a book they'll love. Pfft! Gift them a digital edition and deliver it asap. #lifehack #bookbroads #holidaygiftideas #2021bestbooks
In spite of the increasingly fast-paced nature of today’s media, the art of long-form storytelling still thrives in the form of books, movies, TV and, more recently, podcasts. On this episode of the Pub Date podcast we have Paul Roberts join us and shares how STORYSELLING can make or break a book, podcast, interview, and even speaking career.
About our guest:
Paul Roberts, founder and station manager of OC Talk Radio, has been in the business of storytelling for decades. Lately, he spends his days amplifying the voices of the Orange County business ecosystem by helping his clients stream and record their live podcast shows in his studio at the Cove @ UCI, the headquarters of UCI Beall Applied Innovation.
Learn more about Paul and his work by visiting https://www.octalkradio.biz/ or on the following social media:
YouTube: https://www.youtube.com/c/OCTalkRadio/
Twitter: https://twitter.com/octalkradio
Facebook: https://www.facebook.com/OCTalkRadio/
LinkedIn: https://www.linkedin.com/in/paultroberts/
This week on the Pub Date podcast, Jen Dorsey and Vanessa Campos talk with Dr. Kelly J. Baker, editor of Women in Higher Education, a feminist newsletter with the continued goal “to enlighten, encourage, empower and enrage women on campus” as well as The National Teaching and Learning Forum. She was the managing editor of Disability Acts, an all volunteer magazine for disability essays, screeds, and manifestos by disabled people for all people. She is also a writer with a religious studies Ph.D. who covers religion, higher education, gender, labor, motherhood, and popular culture. As an essayist, historian, and journalist Dr. Baker shares how she made the move from academic to author and what it means to pivot to a different kind of writing that still honors your research life and what it's like to market a book both in and out of the academic life.
Learn more about Dr. Kelly J. Baker by visiting www.kellyjbaker.com or following her on Twitter @kelly_j_baker
On this episode of the Pub Date podcast, Jen Dorsey and Vanessa Campos talk with Kanika Tolver, CEO and founder of Career Rehab LLC and author of Career Rehab: Rebuild Your Personal Brand and Rethink the Way You Work. Kanika shares: * How she side hustled a book while working full time * Her decision to date jobs in order to pursue her dreams * Tips for carving out time to write, edit, and market your book * When you know it's time to divorce the job for the dream
________________________________________________________ Kanika Tolver is the CEO and founder of Career Rehab, LLC in Washington, D.C., where she helps clients transform their careers with coaching programs, events, webinars and digital resources to help people reach their career goals. An in-demand coach, consultant, speaker and thought leader, she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com, Entrepreneur.com, The Washington Post and a variety of radio interviews and podcasts. Kanika is the author of the acclaimed title, Career Rehab: Rebuild Your Personal Brand and Rethink the Way You Work. Connect with Kanika on Instagram, Facebook, LinkedIn, and Twitter. Get a copy of her book here https://amzn.to/3k3brXM
On this episode of the Pub Date podcast we're joined by Stephen A. Hart, founder of Isles Media, LLC, host of the top-rated Trailblazers.FM podcast, and creator of Brand In Demand™ as we discuss how authors should build their brand as they get ready to promote, launch, and sell their book. Stephen shares personal branding tips so you can:
- Set yourself apart from other people in your field
- Clarify who you are, what your message is, and who your audience is
- Earn trust by being your authentic self
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Stephen A. Hart is a marketer, podcaster, brand strategist, speaker and entrepreneur. He is known as the creator and host of Trailblazers.FM, but is dedicated to helping entrepreneurs and leaders (just like you!) to design the personal brand and life you live and leave™. Learn more about him at www.stephenahart.com.
Connect with him on LinkedIn, Twitter, Instagram and listen to his podcast.
Book broads Jennifer Dorsey and Vanessa Campos welcome lawyer and entrepreneur Shontavia Johnson to the #PubDatePodcast to discuss intellectual property (#IP) and how to protect it as an author, entrepreneur, and creator. Shontavia helps us understand:
- How to protect your written work
- How to keep your brand IP safe
- The difference between copyright and trademarks
- How to use the DMCA Takedown Notice against content pirates
In this episode of the Pub Date Podcast, book broads Jen Dorsey and Vanessa Campos talk about how authors and publishers make money. We dive into:
- What percentage of authors earn our their advance?
- What kinds of percentages should you expect for each format?
- If you work with an agent, how do they get paid?
- What's the deal with hybrid publishers?
In this episode of the Pub Date Podcast, book broads Jen Dorsey and Vanessa Campos talk about how the publishing supply chain can affect your Christmas in October plus we answer questions from this week's mailbag:
- How do I set my expectations for how long it takes to publish a book?
- When someone tells me I need an editor, what does that mean? (Explain levels of editing)
- I need a book cover. Where do I start?
- What is a book proposal? Why do I need one? Do I need one if I'm self publishing?
Listen to the complete episode for a discount code to our Write a Winning Book Proposal Course.
LinkedIn is a powerful network with more than 740M active users. We're all on it and we're all talking at each other. But we may not be using the platform in the way it was intended. For savvy entrepreneurs and book authors, LinkedIn has become a new source of revenue. It's probably good to know that book marketing on the platform doesn't have to be a hard sales pitch--it should be an education and networking opportunity.
Joining us today is LinkedIn and sales expert and author of Entrepreneur's Ultimate Guide to LinkedIn for Business, Ted Prodromou.
When your book publishing dreams are funded by bad money, do you look the other way? Or find a new publisher? In this episode of the Pub Date Podcast, book broads Jen Dorsey and Vanessa Campos discuss Hello, Sunshine! sale to two white dudes, questionable acquisitions by Simon & Schuster, and why their mission/ethics can play a role in finding a book publisher for your next book project.
In this week's episode of the Pub Date Podcast, book broads Jen Dorsey and Vanessa Campos are joined by Kevin Anderson (@kawriting) to help demystify ghostwriting. Who are these ghosts? What do they do? How do you find a reputable one? An accomplished ghostwriter, editor, and entrepreneur Kevin Anderson gives us all the answers. Learn more about Kevin and his services by visiting https://www.ka-writing.com/.
In this episode of the #pubdatepodcast, we're joined by honorary book broad Danielle Brown (@daniellebrownwrites) as we discuss how published authors can move into the speaking circuit, why a speech doesn't equate a book, and some tips on how to keep your cool in front of an audience (spoiler: no, there's no mention of underwear). Why Danielle? Well, she is a speaker and leader with #Toastmasters, has a brain for marketing, and a passion for crafting powerful stories. Need more? Listen in!
In this episode of the #PubDatePodcast, we talk with book launch expert and bestselling author Michelle Kulp (@michelle.kulp) about how she broke into book publishing with the help of Billy Ray Cyrus, challenged a publishing stat, and figured out the formula for breaking into bestseller status in two days. Buckle up, authors! This one wild!
In this episode of the #PubDatePodcast, Laura Briggs (@authorlaurabriggs) talks about how you can scale your business with book publishing. As the author of four books and counting, Laura has experience with different publishing models, marketing strategies, and promotional tactics to build buzz around your book and your business.
On this episode of the Pub Date podcast, we're joined by award-winning designer and honorary book broad Andrew Welyczko to discuss:
- The key things a good cover should have
- How to find, interview, and hire a freelance cover designer
- What makes a cover great and how a bad one can stall book sales
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Andrew Welyczko is an award-winning graphic designer with 25 years experience creating brand- and editorial-focused design for advertising, marketing, identity development, and publishing. Since founding AbandonedWest Creative in 2009, Andrew has designed over 150 book covers and interiors, for clients ranging from the "big four" to self-published authors of all levels and motivations. Andrew lives outside Boulder, Colorado with his wife, daughter, and irascible cat Isabel.
Once you have a solid book idea and have written a manuscript your book production can finally begin. In this episode of #ThePubDatePodcast, Jen Dorsey walks us through the production schedule from the lens of an editor. You'll learn why you need to enlist a skilled developmental editor, copy editor, proofreader, and even an indexer.
Platform? Check. Voice? Check. Privilege? Not needed.
In this episode of the Pub Date Podcast we discuss book proposals, who needs them, and what authors like you need to include. We'll also tell you what we wish all authors would stop doing, what we wished they would do, and how having a platform is key. As long as you don't destroy it a la Rachel Hollis.
Welcome to the Pub Date Podcast! A bite-sized, behind the scenes show on what happens before and after your book’s publication date. Join Vanessa Campos and Dr. Jennifer Dorsey as they answer ALL your book publishing questions and deep-dives into the nitty gritty process of writing, designing, and marketing, social media marketing and marketing strategy for business owners.