Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values: Recent Episodes

Ashlee Sang

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better.

Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler.

As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now.

So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways.

That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good.

Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business.

Thanks for being here! And remember: your message matters.

LET’S STAY CONNECTED

Download the Stand Out To Stand Up Kit, a values-aligned brand messaging workbook and consistency checklist: www.ashleesang.com/standout

Work with me: www.ashleesang.com/services

Send me a voice memo: www.ashleesang.com/podcast

Follow me on Instagram: http://instagram.com/ashleesangconsulting

Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

Email me: podcast@ashleesang.com

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Today we’re talking about my offer ecosystem—how it’s designed to feed into itself, how it’s evolved over the past nearly 7 years, and who it’s for.

And we’re talking about this for 2 main reasons: as always, so that you can put some fresh perspective and inspiration as you reimagine your own offer suite. And so that you know how it might look and feel to work with me on your values-aligned messaging, marketing, and decision-making.

PS: This is the last episode, either forever or for an indeterminate amount of time. Thanks for listening. Stay connected. And wishing you all the best of luck and tons of confident, meaningful action, now and in the months and years to come.

For the full show notes, visit https://www.ashleesang.com/episode104

RESOURCES MENTIONED:

  • Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55
  • Listen to Episode 92—Reckoning With My Why (+ 14 Prompts To Connect You With Yours): https://www.ashleesang.com/episode92
  • Book a Private About You Audit: https://www.ashleesang.com/audit
  • Check out the next public About You Audit: https://ashleesang.com/aboutyou
  • Listen to Episode 95—First Impressions “About You Audit” Feedback with Angelica Evilsizor: https://www.ashleesang.com/episode95
  • Book a Quick Win Consulting Call: http://www.ashleesang.com/quickwin
  • Book a month of Messaging Momentum: https://www.ashleesang.com/month
  • Learn more about the Messages That Matter Intensive: https://www.ashleesang.com/vip
  • Listen to Episode 58—Betting On Yourself with Jordan Gill: https://www.ashleesang.com/episode58
  • Join Conscious Marketing, Curated: https://www.ashleesang.com/curated
  • Download these conscious marketing templates: https://www.ashleesang.com/resources
  • Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
  • Try your own Empathy Map: https://medium.com/@davegray/updated-empathy-map-canvas-46df22df3c8a
  • Listen to my Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5
  • Chat with me in a 15/15 Advise & Ask session: https://www.ashleesang.com/1515
  • Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah (The Eco Helper): https://www.ashleesang.com/episode22
  • Check out all my current services: https://www.ashleesang.com/services

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Emily Dean, Messaging Strategist & Founder of Bolt & Bloom. She’s on a mission to get more women founders to the $1 million mark—without burning out. And she’s doing it by combining her corporate marketing chops with a deep belief that women should put themselves first. We talk about messaging being your brand’s soul and DNA personified, wellbeing as a core KPI, and the power of brevity. It’s a conversation that mixes work with woo in all the best, most actionable ways.

For the full show notes, visit https://www.ashleesang.com/episode103

RESOURCES MENTIONED:

  • Check out Bolt & Bloom: https://www.boltandbloom.com
  • Join Ladies Who Strategize: https://lws.community
  • Listen to Episode 17—Challenging The Status Quo with Arden Evenson: https://www.ashleesang.com/episode17
  • Check out Emily’s Brand Edge Map: https://boltandbloom.thrivecart.com/brand-edge-map/
  • Read my thoughts around “why” and “to what end” exercises: https://ashleesang.com/making-your-mission-tangible-when-the-big-picture-feels-too-bigmaking-your-mission-tangible-when-the-big-picture-feels-too-bigmaking-your-mission-tangible-2
  • Check out Megan Hale’s money programs: https://meganhale.co/programs
  • Read Company of One: https://www.goodreads.com/book/show/37570605-company-of-one
  • Connect with Emily on LinkedIn: https://www.linkedin.com/in/emilyjdean
  • Follow Emily on Instagram: https://www.instagram.com/mledean

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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It can be really tricky finding the balance between the private and public parts of yourself in an online business or any sort of personal brand. The good news is, there’s a way (or a million different ways) to show your personal side WITHOUT sacrificing your privacy.

And that personal touch, that human element is SO essential when it comes to empathetic, conscious, human-first marketing and business.

For the full show notes, visit https://www.ashleesang.com/episode102

RESOURCES MENTIONED:

  • Sign up for Conscious Marketing, Curated: https://www.ashleesang.com/curated
  • Listen to Episode 56—Daring To Do Things Differently with Mai-Kee Tsang: https://www.ashleesang.com/episode56
  • Listen to the Values-Aligned Money playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Angelica Evilsizor. If ever there was a case for taking the time to increase your self-awareness, this episode is it. Angelica shares vulnerable stories, useful prompts, and a beautiful way of viewing life and business. And she gives herself and everyone in her orbit permission to be perfect here and now, while leaving space for “better”.

For the full show notes, visit https://www.ashleesang.com/episode101

RESOURCES MENTIONED:

  • Check out Perfectly Better: www.perfectlybetter.co
  • Listen to my live About You Audit with Angelica: https://www.ashleesang.com/episode95
  • Grab her Menstrual Tracker: https://perfectlybetter.co/collections/all
  • Follow Angelica on Instagram: https://www.instagram.com/perfectly_better
  • Connect with Angelica’s VA & Coaching Business: https://www.instagram.com/techy.girl.magic
  • Listen to my interview with Yellow Co Founder Joanna: https://www.ashleesang.com/episode29

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action.

Because caring, thinking, and feeling deeply is only detrimental when it prevents us from taking action. When we conflate the thinking and the researching and the planning with the actual doing.

The best idea that’s never tested or shared doesn’t make an impact. It doesn’t change anyone’s life, including your own. And it doesn’t create a lasting legacy.

So, let’s do something about that overthinking loop, together. Go on a walk, pull out your voice memos, open a journal, or grab a group you trust to reflect, then act in alignment with your values.

For the full show notes, visit https://www.ashleesang.com/episode100

RESOURCES MENTIONED:

  • Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
  • Listen to Episode 99—Reclaiming Perfectionism (Not Recovering From It): https://www.ashleesang.com/episode99
  • Join our Conscious Marketing Circle: https://www.ashleesang.com/circle
  • Check out Conscious Marketing, Curated: https://www.ashleesang.com/curated
  • Read Sahil Bloom’s Curiosity Chronicle: https://www.sahilbloom.com/newsletter

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap between reality and the ideal.

I unpack a potentially life-changing book about perfectionism, synthesizing big-picture themes and, of course, drawing parallels to values-aligned business and decision-making.

For the full show notes, visit https://www.ashleesang.com/episode99

RESOURCES MENTIONED:

  • Read The Perfectionist’s Guide To Losing Control: https://www.katherinemorganschafler.com/thebook
  • Listen to my interview with Cate: https://www.ashleesang.com/episode51
  • Read all my favorite quotes and passages from the book: www.ashleesang.com/episode99
  • Check out Katherine’s other work: https://www.katherinemorganschafler.com

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional design agency process along the way.

For the full show notes, visit https://www.ashleesang.com/episode98

RESOURCES MENTIONED:

  • Check out Your Brand Spark: https://yourbrandspark.com
  • Listen to my interview with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29
  • Book a call with Calvina: https://yourbrandspark.com/connect
  • Connect with Calvina on LinkedIn: https://www.linkedin.com/in/calvinanguyen
  • Follow Calvina on Instagram: https://www.instagram.com/yourbrandspark

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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Brands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience alignment can guide your decision-making and keep you consistent, no matter the context.

For the full show notes, visit https://www.ashleesang.com/episode97

RESOURCES MENTIONED:

  • Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
  • Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59
  • Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65
  • Download the Live Out Your Brand Values Guided Workbook: https://www.ashleesang.com/valuesworkbook
  • Original email from Seth Godin: https://p.feedblitz.com/r3.asp?l=200664803&f=1081591&c=11726078&u=75761537
  • Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
  • Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
  • Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
  • Download the Consistency Checklist: https://www.ashleesang.com/consistency

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being science-and-certification-backed, but intuition-driven. This shines through in both the vulnerable stories she shares and in her coaching practice. She leads by example by fully embracing herself and her capacity for bravery and joy, which gives her community (and now you!) permission to do the same.

For the full show notes, visit https://www.ashleesang.com/episode96

RESOURCES MENTIONED:

  • Check out Vickery & Co: https://www.vickeryandco.com
  • Listen to Episode 29—Embracing The New & Unknown with Joanna Waterfall: https://www.ashleesang.com/episode29
  • Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
  • Email Heather heather@vickeryandco.com
  • Connect with Heather on LinkedIn: https://www.linkedin.com/in/heather-vickery
  • Join us in Costa Rica in January 2026 (and use code PURPOSE for $100 off): https://vickeryandco.com/costa-rica
  • Sign up for a free About You Audit on August 25: https://lu.ma/user/ashleesang
  • Join the Spark Collective: https://vickeryandco.com/spark
  • Read Heather’s Substack: https://braveheathervickery.substack.com
  • Listen to my interview with our mutual friend Cate: https://www.ashleesang.com/episode51
  • Listen to this Jereshia Said podcast episode about trauma vs traumatization: https://podcasts.apple.com/us/podcast/jereshia-said/id1438629390?i=1000708290949

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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In this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to do because it’s how most people experience your profile, website, and brand. The tweaks I suggest and ideas I leave for you to consider can go a long way in connecting with the perfect-fit people you want to be in relationship with.

I do live audits like this quarterly-ish via public About You Audits and anytime via Private About You Audits. Both are linked below!

And bonus: come back for episode 101 when I do a full interview with Angelica!

For the full show notes, visit https://www.ashleesang.com/episode95

RESOURCES MENTIONED:

  • Listen to my Guidance Group experience in 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
  • Follow Angelica on Instagram: https://www.instagram.com/perfectly_better
  • Sign up for the free About You Audit on August 25: https://lu.ma/user/ashleesang
  • Grab a private About You Audit: https://www.ashleesang.com/audit

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right?

The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts.

So when it comes to your brand messaging strategy, think about all the ways you can jump off the page.

For the full show notes, visit https://www.ashleesang.com/episode94

RESOURCES MENTIONED:

  • Read Ann Handley’s thoughts on jargon: https://annhandley.optin.com/newsletter/totalannarchy/MTU0MDA3MDI=/ta-119-is-jargon-always-bad.htm
  • Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
  • Book a Private About You Audit: https://www.ashleesang.com/audit
  • Learn about the 6 elements I use when crafting an impactful brand messaging strategy: https://www.ashleesang.com/episode68
  • Listen to Marti’s podcast: https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang/ https://podcasts.apple.com/us/podcast/introducing-the-rebel-maker/id1708430860?i=1000628716933
  • Listen to my interview with Marti—Publishing Your Book and Staying True To Yourself Along The Way: https://www.ashleesang.com/episode86
  • Listen to my episode on elevator pitches—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Jia Zheng of Simply Jia. She’s a self-proclaimed “Swiss army knife that brings your creative visions to life” and we unpack how that title spans across both the personal style and operations consulting branches of her business.

While she promotes more of her personal styling online, and more of her operations coaching in-person, we both love that she chooses NOT to choose—at least not for now. She can be her multi-faceted self and bring all parts of her to the conversation while reading the room to know which parts to reveal first and in what ways.

And my brain is constantly drawing parallels and connecting dots, so it was really fun to have this conversation because we do very different work, but in similar ways—with values-alignment, empathy, etc.

For the full show notes, visit https://www.ashleesang.com/episode93

RESOURCES MENTIONED:

  • Check out Jia’s operations business at Simply Jia: https://simplyjia.com
  • Check out Jia’s styling business at Simply Jia Style: https://simplyjiastyle.com
  • Listen to Episode 51—Expressing All That You Are with Cate Scott Campbell: https://www.ashleesang.com/episode51
  • Listen to Episode 84—From Stodgy Networking To Collaborative Community-Building with Sara Alepin: https://www.ashleesang.com/episode84
  • Grab Jia’s mini training How to Dress On-Brand for Your Event: https://start.simplyjia.com/onbrand (free using the code PURPOSEPROGRESS)
  • Listen to Episode 87—5 Signs It’s Time For A Rebrand: https://www.ashleesang.com/episode87
  • Watch the Iris Apfel documentary: https://www.imdb.com/title/tt4157220
  • Email Jia: jia@simplyjia.com
  • Follow Jia’s personal style account on Instagram: https://www.instagram.com/simplyjiastyle
  • Follow Jia’s business operations account on Instagram: https://www.instagram.com/itsjiazheng
  • Sign up for Jia’s The Friday Fit Newsletter: https://simplyjia.kit.com/style
  • Connect with Jia on LinkedIn: https://www.linkedin.com/in/simplyjia

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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We’re getting a little existential here. I’m unpacking the relationship (and struggle) I’ve been having with “my why,” including some insecurities and opportunities in my business. I’m unpacking the work I do now and the ways my business could evolve in the future based on what might feel GOOD.

I also give 14 prompts for you to reflect on throughout the episode (recapped at the end!), along with context from my own experiences and thoughts recently. All so that you feel a little less alone as you navigate these same questions.

For the full show notes, visit https://www.ashleesang.com/episode92

RESOURCES MENTIONED:

  • Listen to my values audit episode (Episode 28—Reframing A Brand Identity Crisis): https://www.ashleesang.com/episode28
  • Try the 3-word exercise from Episode 87—5 Signs It’s Time For A Rebrand: https://www.ashleesang.com/episode87
  • Listen to the Values-Aligned Money playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv?go=1&sp_cid=47e01ccc409ba20421e22b6f2253a8e1&utm_source=embed_player_p&utm_medium=desktop&nd=1&dlsi=baf557ff83664fac
  • Listen to the Amy Porterfield podcast episode about knowing your “enough” number: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545?i=1000706477674
  • Check out Messaging Momentum (month-by-month feedback from me): https://www.ashleesang.com/month
  • Read James Clear’s newsletter: https://jamesclear.com/3-2-1/march-27-2025

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Devin Brinkley, the Social Media Strategist behind Creative Gravity. We talk about all the ways showing up unapologetically and fully as yourself are essential to not only attracting your perfect-fit clients, but also to building a business that fulfills (rather than drains) you.

For the full show notes, visit https://www.ashleesang.com/episode91

RESOURCES MENTIONED:

  • Check out Creative Gravity Social Media: www.creativegravityllc.com
  • Listen to my interview with Sara of District Bliss: https://www.ashleesang.com/episode84
  • Download Devin’s Understanding Your IG Insights Guide: https://creativegravity.myflodesk.com/insights
  • Follow Devin on Instagram: https://www.instagram.com/creativegravityllc
  • Connect with Devin on LinkedIn: https://www.linkedin.com/in/devinbrinkley

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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There’s a lot of talk around the world (and amongst people in my orbit) about AI. And regardless of if, how, when, and where you use AI, I always recommend leaning into that human element you bring to your messaging, marketing, and decision-making. Especially if your vision is to have a human-first, values-led business.

My reflections, these crowdsourced use cases, and some bonus research give you lots of food for thought as you leverage (or avoid) AI in your life and business.

For the full show notes, visit https://www.ashleesang.com/episode90

RESOURCES MENTIONED:

  • Read how ChatGPT summarized my client testimonials: https://ashleesang.com/im-not-always-anti-ai
  • Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
  • Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
  • Listen to my interview with Erika Rodriguez: https://ashleesang.com/episode43
  • Check out The Human Stack’s AI for Anyone: https://thehumanstack.com/academy/aiforanyone
  • Watch this video about how “Using AI In Motherhood Will Change Your Life”: https://www.youtube.com/watch?v=En3qpB-p0Jo
  • Listen to Episode 68—Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68
  • Check out the Messages That Matter Brand Messaging Intensive: https://www.ashleesang.com/vip
  • Check out this Alt Text Generator: https://popupsmart.com/tools/ai-alt-text-generator
  • Watch this video about “Using AI to Make the Most of Your Content”: https://youtu.be/R7o1S0zeUsU?si=qX6r6xrDnNn8nG5R
  • Watch this Reel for ADHD prompts: https://www.instagram.com/reel/DF7ximlOa0R/?igsh=cmZrY3UwMjBmODN0
  • Read this Thread about “8 Hidden ChatGPT Commands That 90% Of Users Don’t Know”: https://www.threads.com/@anjela.marketing/post/DGNl01vyUzS?deeplink_ig_tifu=1&xmt=AQGz58TmpsW-DfkMbJU-ftxBA5FmTbYaR2LY3fYR7xPj_5E
  • Check out Boardy: https://www.boardy.ai
  • Check out Sarah’s Brand AI Starter Pack*: https://www.wellnesswriter.com/a/2148060569/AeLE4EFz
  • Read this article about The Environmental impact of AI: https://www.gittemary.com/2024/07/the-environmental-impact-of-ai-chatgpt-is-sending-your-individual-carbon-footprint-through-the-roof.html
  • Read this about using manners with AI: https://www.techradar.com/computing/artificial-intelligence/i-stopped-saying-thanks-to-chatgpt-heres-what-happened
  • Read this article about the differences between human and AI-generated text: https://techxplore.com/news/2025-02-differences-human-ai-generated-text.html
  • Listen to Episode 18—Showing Up With Courage and Curiosity with Gaby Moss: https://www.ashleesang.com/episode18
  • Watch this video about AI use in education: https://www.linkedin.com/posts/auandrew_this-is-one-of-my-favorite-takes-on-ai-and-ugcPost-7308304599176658944-pu7D?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAkGI3YB72cu3ke6PqbBW1dG7rs9K5YioRA
  • Check out Google’s Career Dreamer: https://grow.google/career-dreamer/home
  • Consider a private About You Audit: https://www.ashleesang.com/audit
  • Read the Total Annarchy newsletter: https://annhandley.optin.com/newsletter/totalannarchy
  • Subscribe to Seth’s Blog: https://seths.blog/subscribe
  • Check out my Messaging Momentum offer: https://www.ashleesang.com/month

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Michele Parad, Intuitive Guide, Business Mentor and Founder of the Multidimensional Leaders. I really appreciate that Michele doesn’t believe in prescriptive ways of creating offers, introducing or positioning herself, building a business, or living life. She draws on her intuition to draw her client’s brilliance out of them. And we unpack ways you can step into your own brilliance in this episode.

For the full show notes, visit https://www.ashleesang.com/episode89

RESOURCES MENTIONED:

  • Listen to my interview with Sara Alepin: https://www.ashleesang.com/episode84
  • Check out Michele’s personal website: www.micheleparad.com
  • Learn more about Multidimensional Leaders: www.multidleaders.org
  • Take Michele’s Brilliance Archetype Quiz: https://micheleparad.com/brilliance-archetype
  • Grab your free ticket to the Build Your Influence Ecosystem Summit*: https://ashleesang--multidleaders.thrivecart.com/summit
  • Listen to Episode 82: Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82
  • Check out Gene Keys: https://genekeys.com/free-profile
  • Read the Multidimensional Leaders Substack: https://www.multidimensional-leaders.com
  • Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheleparad
  • Follow Michele on Instagram: https://www.instagram.com/michele.parad

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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Whether or not you identify as a “high achiever,” you likely are one. The women I work with are smart, ambitious, experienced, and definitely high-achieving. The women who listen to this podcast are all those things too.

And so often they—you, we—struggle to talk about ourselves. And how special our point of view is. And how all our interests and passions converge into one coherent online presence or personal brand or business idea.

That’s what I work with my clients on. And that’s what we work through. Both because I think there’s inherent value in being in tune with your vision and values and unique voice. But also because those things all add up to your ability to connect with real humans and make a real impact through the money you earn, the ideas you share, and the movements you’re part of.

For the full show notes, visit https://www.ashleesang.com/episode88

RESOURCES MENTIONED:

  • Listen to Episode 43—Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43
  • Learn about the True Colors (green type): https://www.truecolorsintl.com/tciblog/the-green-type
  • Take the 4 Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz
  • Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
  • Book a Private About You Audit: https://www.ashleesang.com/audit
  • Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
  • Listen to Episode 82—Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82
  • Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
  • Listen to Episode 27—Maturing As A Business Owner & Leader with Rebekah Grmela: https://www.ashleesang.com/episode27
  • Check out the ergonomic expert Erika mentioned: https://www.instagram.com/theergoexpert

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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Today’s we’re talking about the golden question: how do I know if I need a rebrand?

The quick answer: when it just doesn’t feel, sound, look like you anymore. The full answer…obviously more nuanced.

For the full show notes, visit https://www.ashleesang.com/episode87

RESOURCES MENTIONED:

  • Listen to my interview with Kimberly in Episode 73—Knowing Your Numbers: https://www.ashleesang.com/episode73
  • Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
  • Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
  • Listen to Episode 82—Behind The Scenes Of A Quick Win Consulting Call—Elevator Pitch Edition: https://www.ashleesang.com/episode82
  • Listen to Episode 28—Reframing A Brand Identity Crisis: https://www.ashleesang.com/episode28
  • Listen to Episode 68—Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68
  • Watch The Balanced Black Girl “271. How to Rebrand Your Life in 2025”: https://youtu.be/8rD-nFAPQNs?si=3Yh8bpFyLi7rwWX0
  • Learn more about your “style language”: https://www.youtube.com/watch?v=M9HLCHiWkx0
  • Listen to Episode 59 for exercises around Living Out Your Brand Values: https://www.ashleesang.com/episode59
  • Listen to Episode 85—Sharing Small Progress In Public (And Giving Others Permission To Do The Same): https://www.ashleesang.com/episode85
  • Check out Kimberly’s accounting firm: www.taracpafirm.com

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Marti Statler, the Founder of Rebel Queen and a self-proclaimed Publisher, Podcaster, Speaker, Author. This was an energy-filled conversation about sharing your thoughts, building your brand, publishing your book, and staying true to yourself along the way.

For the full show notes, visit https://www.ashleesang.com/episode86

RESOURCES MENTIONED:

  • Listen to my interview with Rosa Sarmento: http://www.ashleesang.com/episode64
  • Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
  • Listen to The Rebel Maker podcast (including our episode together): https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang
  • Grab the Rebel Queen Prep Guide to Kickstart Your Damn Book: https://bit.ly/RQWritingGuide
  • Connect with Marti on LinkedIn: https://www.linkedin.com/in/martistatler
  • Follow Marti on Instagram: https://www.instagram.com/martistatler

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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Let’s talk about the power of small progress—not because you should play small, but because you’re probably doing more and making bigger progress than you think. Progress builds to momentum, even when it doesn’t feel linear. But no matter the path, the goal is always to take confident, meaningful action.

BONUS: Be sure to join my free About You Audit on April 3 (linked below)—your chance to get real-time feedback on your intros and About Pages so you can show up with more confidence.

For the full show notes, visit https://www.ashleesang.com/episode85

RESOURCES MENTIONED:

  • Listen to Episode 78 — Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
  • Read The Perfectionist’s Guide To Losing Control: https://www.goodreads.com/book/show/60880794-the-perfectionist-s-guide-to-losing-control
  • Listen to Episode 66 — Marketing Yourself As A Marketer with Cyndi Zaweski: https://www.ashleesang.com/episode66
  • Listen to Episode 77 — Reflecting On A “Successful Launch”: https://www.ashleesang.com/episode77
  • Sign up for a free About You Audit: https://ashleesang.com/aboutyou
  • Connect with Melissa: https://www.melissamitt.com

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Sara Alepin, CEO and Founder of District Bliss. Her energy is absolutely contagious and she is constantly finding ways to spread positivity and generosity. She’s also super business savvy after 20 years of entrepreneurship, and really self-aware. This combo makes our conversation about messaging, branding, and collaboration both tactical and insightful.

For the full show notes, visit https://www.ashleesang.com/episode84

RESOURCES MENTIONED:

  • Check out District Bliss: districtbliss.com
  • Attend the Collaborations that Monetize Summit*: https://ashleesang--districtbliss.thrivecart.com/district-bliss-membership
  • Sign up for Sara’s Effective Networking Workshop: https://districtbliss.myflodesk.com/networking-freebie
  • Listen to The Wedding Dish Podcast: https://www.theweddingdishpodcast.com
  • Check out Photos From The Harty: https://www.photosfromtheharty.com
  • Follow District Bliss on Instagram: instagram.com/districtblissevents
  • Follow District Bliss on LinkedIn: https://www.linkedin.com/company/district-bliss-events

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit
  • Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie
  • Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang
  • Send me a voice memo: https://www.speakpipe.com/AshleeSang
  • Email me: mailto:hello@ashleesang.com

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Let’s unpack how and what I outsource with the goal of taking and encouraging confident, meaningful action that compounds over time and in alignment with my (and your) values.

Because I’ve always been a go-getter. A self-starter. A perfectionist. You likely are too. That’s a big reason why we’re able to get a successful business off the ground. And doing all the things means that I understand everything my business needs. But the more momentum I got (and the more kids I birthed, then needed to care for), the less time I had. And the less motivation I felt to just grit my teeth and keep going. Over the years, I’d learned (and continued to re-learn) to let go of the “sheer determination” mindset and replace it with intentional and strategic outsourcing.

For the full show notes, visit https://www.ashleesang.com/episode83

RESOURCES MENTIONED:

  • Check out my Quick Win Consulting Calls: https://www.ashleesang.com/quickwin
  • Check out my Messages That Matter Intensive for your values-aligned brand messaging strategy: https://www.ashleesang.com/vip
  • Listen to my episode about my Guidance Groups experience: https://www.ashleesang.com/episode72
  • Check out Peer Pods (a peer feedback group for multi-passionate overthinkers): https://www.ashleesang.com/peerpods
  • Listen to my interview with Andria: https://www.ashleesang.com/episode34
  • Listen to my interview with Lexi: https://www.ashleesang.com/episode5
  • Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22
  • Download my new guided workbook, the About Page Architect: https://www.ashleesang.com/architect
  • Listen to my episode on getting outside perspective: https://www.ashleesang.com/episode46

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m giving you a peek behind the scenes at my most popular offer since I started them in 2021—Quick Win Consulting Calls—by unpacking a recent co-creation session I had with a mutli-passionate deep thinker who was really struggling to capture the essence of his work in a succinct elevator pitch that actually sounded like him. And connected with his perfect-fit people. And rolled off the tongue in an organic way.

I unpack some of his concerns and hangups, as well as the advice I gave, so that hopefully you can apply these insights to take your own confident, meaningful action.

For the full show notes, visit https://www.ashleesang.com/episode82

RESOURCES MENTIONED:

  • Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
  • Listen to Episode 80—Human-First Sales: Connecting with Clients Through Values: https://www.ashleesang.com/episode80
  • Let’s co-create via a Quick Win Consulting Call: https://www.ashleesang.com/quickwin

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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You know that adage (and book and whole philosophy), “Don’t sweat the small stuff?” I get it, but I’m here to say sometimes it’s the small stuff that actually matters the most.

Maybe don’t sweat the small stuff, but do think about it. Without overthinking it.

Make every word you say, connection you meet, character you post count. Because every little thoughtful detail adds up to a complete brand experience.

For the full show notes, visit https://www.ashleesang.com/episode81

RESOURCES MENTIONED:

  • Check out my month-by-month thought partnership retainer, Messaging Momentum: https://www.ashleesang.com/month
  • Let’s chat about what’s working and what’s missing as you connect with the real humans with a free Alignment Call: https://www.ashleesang.com/align

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

"Sales” feels icky or scary or just plain hard for so many of us. (Especially us introverts, multi-passionates, and deep thinkers.) But by leaning into our values, we’re able to connect with the real people who need and want exactly what we have to offer, all while making our business sustainable and impactful. Together, we’ll unpack some unconventional and flexible ways to think of “sales."

These ideas are all about aligning your values with your audience. Because when it comes down to it, you’re not serving anyone (including yourself) if you're not "making the sale."

For the full show notes, visit https://www.ashleesang.com/episode80

RESOURCES MENTIONED:

  • Check out Freelancers Hub: https://freelancersunion.org/hub
  • Listen to Episode 39—Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
  • Listen to Episode 43—Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43
  • Listen to Episode 63—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
  • Listen to Episode 65—Leaning Into Your Values For Unconventional Impact: https://www.ashleesang.com/episode65
  • Listen to Episode 37—Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
  • Listen to Episode 7—Your Brand Values Determine How You Make and Spend Cash: https://www.ashleesang.com/episode7
  • Listen to Episode 78—Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
  • Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59
  • Apply to my scholarship fund to become a pro bono client: https://www.ashleesang.com/scholarship

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

It’s the top of another year and we’re “supposed” to review, reflect, plan. But let’s unpack that idea a bit because showing up and sitting down in front of a computer and magically producing a thriving business or year-long plan doesn’t work for most of us.

For the full show notes, visit https://www.ashleesang.com/episode79

RESOURCES MENTIONED:

  • Listen to Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5
  • Watch Lexi’s video about abstract goals: https://www.tiktok.com/@leximmerritt/video/7219365411693907243
  • Listen to Episode 78—Pricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri Seeley: https://www.ashleesang.com/episode78
  • Listen to Episode 72—Harnessing The Power of Positive Peer Pressure: https://www.ashleesang.com/episode72
  • Join Peer Pods: https://www.ashleesang.com/peerpods
  • Read Year 5’s reflection: https://ashleesang.com/success-to-me-looks-like
  • Read Year 4’s reflection: https://ashleesang.com/year-in-review-4-areas-i-invested-in-after-4-years-as-a-conscious-and-caring-business-owner
  • Read Year 3’s reflection: https://ashleesang.com/year-3-reflection-as-a-purpose-driven-business-owner
  • Read Year 2’s reflection: https://ashleesang.com/year-2-as-an-entrepreneur-purpose-driven-business-edition
  • Read Year 1’s reflection: https://ashleesang.com/one-year-as-an-entrepreneur
  • Listen to the Values-Aligned Money Playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv?go
  • Listen to Episode 77—Reflecting On A “Successful Launch”: https://www.ashleesang.com/episode77
  • Listen to Episode 58—Betting On Yourself with Jordan Gill: https://www.ashleesang.com/episode58
  • Listen to Episode 54—Staying Rooted in Your Creative Vision with Angela Ellison: https://www.ashleesang.com/episode54
  • Download the Gentle Client Boundaries Customizable Email Template Collection: https://www.ashleesang.com/emails
  • Read about my Project Push content creation frenzy: https://ashleesang.com/im-calling-it-project-push
  • Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55
  • Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
  • Make a copy of my Monthly Review Notion Template: https://ashleesang.com/monthlyreview
  • Listen to my most popular episodes: https://open.spotify.com/playlist/6i5EPcsZwesqC8vHZf9SLs?go

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with a panel of pricing and money experts—Frenchie Ferenczi, Melissa Mittelstaedt, and Bri Seeley—who bring a wide array of experiences and perspectives, but also lots of shared opinions and values.

Because if you’re anything like me, pricing is one of the HARDEST things about creating an offer and running a business. We sort of want someone to just tell us what to do, but we also want to feel perfectly aligned with the price we choose. While there’s no magic solution or calculator, these women’s insights will give you guidance and solidarity as your prices continue to evolve.

For the full show notes, visit https://www.ashleesang.com/episode78

RESOURCES MENTIONED:

  • Learn more about Frenchie Ferenczi Strategies: https://www.frenchieferenczi.com
  • Connect with Frenchie on LinkedIn: https://www.linkedin.com/in/frenchieferenczi
  • Follow Frenchie on Instagram: https://www.instagram.com/frenchie.ferenczi
  • Download Frenchie’s “Stay Close to the Money Guide”: https://join.frenchieferenczi.com/money
  • Learn more about Melissa: https://www.melissamitt.com
  • Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissa-mittelstaedt
  • Follow Melissa on Instagram: https://www.instagram.com/_melissamitt
  • Learn more about Bri’s coaching: https://briseeley.com/
  • Connect with Bri on LinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley
  • Follow Bri on Instagram: http://instagram.com/briseeley
  • Download her DEFY Reality Guide: https://briseeley.com/free-resources/
  • Read my blog post about “being high achieving”: https://ashleesang.com/high-achieving-can-look-like-many-things
  • Check out Pretty Decent’s The Study: https://www.prettydecent.org/join

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

After nearly 6 years of being launch-averse, I finally have some insights into what made my recent Peer Pods (values-aligned feedback group) “launch” a success—one that finally made selling feel easy.

For the full show notes, visit https://www.ashleesang.com/episode77

RESOURCES MENTIONED:

  • Listen to my peer mentorship experience that inspired Peer Pods: https://www.ashleesang.com/episode72
  • Check out the Power To The People Guided Persona Template - https://www.ashleesang.com/persona
  • Listen to Episode 24 - “Ditch The Niche, Define The Audience, Connect On A Human Level”: https://www.ashleesang.com/episode24
  • Read my insights from when I interviewed some of my favorite clients: https://ashleesang.com/the-power-of-simply-staying-top-of-mind
  • Listen to more about living our your brand values: https://www.ashleesang.com/episode59
  • Listen to Episode 76 - Using Email Marketing To Connect with Amy Kuphal: https://www.ashleesang.com/episode76
  • Check out my 1:1 offers: https://www.ashleesang.com/services
  • Learn more about Peer Pods (and future cohorts): https://ashleesang.com/peerpods

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Email Marketing Coach, Amy Kuphal of The Inbox Entrepreneur. She shared lots of email marketing tips as a (and for) non-writer/s, so if you’re new (or resistant) to email marketing, this episode may finally make it feel accessible and important and less scary. But even if you’ve been growing your list and emailing regularly, you’ll get lots of nuggets from our conversation about how to connect on a deeply human level.

For the full show notes, visit https://www.ashleesang.com/episode76

RESOURCES MENTIONED:

  • Download Amy’s Write Better Emails mini course: https://www.amykuphal.com/write-better-emails
  • Connect with Amy on Threads: https://www.threads.net/@amykuph
  • Learn more about The Inbox Entrepreneur (her email template membership): https://www.amykuphal.com/inbox
  • Connect with Amy on LinkedIn: https://www.linkedin.com/in/amykuphal
  • Follow Amy on Instagram: https://www.instagram.com/amykuph

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business.

For the full show notes, visit https://www.ashleesang.com/episode75

RESOURCES MENTIONED:

  • Notion*: https://affiliate.notion.so/vz0c29qgx1x0
  • Conscious Marketing Workbooks: https://ashleesang.com/resources
  • Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22
  • Join The Eco Helper’s ecopreneur community and attend their digital clean-up days: https://www.facebook.com/groups/560252511194552
  • MailerLite*: www.mailerlite.com/a/77ajx8c7wz
  • Pretty Links: https://prettylinks.com
  • Wordpress: https://wordpress.com
  • Elementor: https://elementor.com/products/page-builder-plugin
  • Bluehost*: https://www.ashleesang.com/bluehost
  • Dubsado*: http://dubsado.com/?c=ashleesang
  • Honeybook*: https://www.honeybook.com/invites?code=ashleesang
  • Listen to my interview with Dubsado Pro Angela Ellison: https://www.ashleesang.com/episode54
  • Standard To Standout Email Template Collection: https://www.ashleesang.com/emails
  • Stripe: https://stripe.com
  • Quickbooks*: https://quickbooks.partnerlinks.io/o2uk77eo4nn1
  • Listen to my interview with Bookkeeping Pro Laura Kelly https://www.ashleesang.com/episode8
  • Luma: https://lu.ma
  • Zoom: https://zoom.us
  • Audacity: https://www.audacityteam.org
  • Podbean*: https://www.podbean.com/ashleesang
  • SpeakPipe: https://www.speakpipe.com/AshleeSang
  • Voxer: https://www.voxer.com
  • Canva: https://www.canva.com
  • Listen to my repurposed IG Live about Pinterest with Isabel Talens: https://www.ashleesang.com/episode67
  • Listen to my repurposed IG Live about branding with Robyn LeRoy-Evans: https://www.ashleesang.com/episode74
  • James Clear’s 3-2-1 Newsletter: https://jamesclear.com/3-2-1
  • Seth’s Blog: https://app.feedblitz.com/f/f.fbz?Sub=1081591
  • Good Good Good Newsletter: https://www.goodgoodgood.co/goodnewsletter
  • Reconsidered Newsletter: https://join.reconsidered.co/0466536a
  • Total Annarchy Newsletter: https://annhandley.optin.com/newsletter/totalannarchy
  • Read my blog post about values-aligned systems: https://www.devinlee.com/blog/messaging-magic-values-aligned-systems-
  • Listen to my interview with Systems Pro Devin Lee: https://www.ashleesang.com/episode32
  • Listen to episode 68 about Crafting An Impactful Brand Messaging Strategy: https://www.ashleesang.com/episode68

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business.

For the full show notes, visit https://www.ashleesang.com/episode74

RESOURCES MENTIONED:

  • Watch the original IG Live with Robyn: https://www.instagram.com/tv/ClE1QTjJzF6
  • Learn about Echo & Scribe: https://www.echoandscribe.com/about
  • Connect with Robyn: https://www.instagram.com/echoandscribe

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm.

Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it.

She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your numbers—all the things most of us do as a last ditch effort or avoid altogether.

Even if you’re not a numbers person, you’ll get a lot out of her take on fear and mindset and hiring and creating a vision that evolves over time.

For the full show notes, visit https://www.ashleesang.com/episode73

RESOURCES MENTIONED:

  • Listen to Episode 58 with Jordan Gill: https://www.ashleesang.com/episode58
  • Listen to my interview on Kimberly’s CEO Moms Building Wealth Podcast: https://podcasts.apple.com/us/podcast/99-empathetic-marketing-and-motherhood-with-guest/id1613419377?i=1000671745428
  • Download Kimberly’s tax deduction ebook: https://www.taracpafirm.com/download
  • Check out Kimberly’s accounting firm: www.taracpafirm.com
  • Follow Tara CPA Firm on Instagram: https://www.instagram.com/taracpafirm
  • Connect with Kimberly on LinkedIn: https://www.linkedin.com/in/kimberly-calongne-tara-cpa-ctc-7b5a8a22

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

Even as someone who hated group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own.

For the full show notes, visit https://www.ashleesang.com/episode72

RESOURCES MENTIONED:

  • Read about “Project Push”: https://ashleesang.com/im-calling-it-project-push
  • Listen to Rosa and my take on collaboration: https://www.ashleesang.com/episode64
  • Listen to how Sharee has doubled down on collaboration: https://www.ashleesang.com/episode38
  • Listen to my interview with Joanna: https://www.ashleesang.com/episode29
  • Listen to my interview with Cate: https://www.ashleesang.com/episode51
  • Come on Heather’s Costa Rica retreat with me*: https://ashleesang--vickeryandco.thrivecart.com/jungle-bungalow-early-bird
  • Listen to my interview with Lauren: https://www.ashleesang.com/episode61
  • Read about my experience at the Yellow Conference: https://ashleesang.com/part-personal-part-professional-and-fully-experiential
  • Listen to how I reimagined the podcast: https://www.ashleesang.com/episode55
  • Join me for Peer Pods: https://www.ashleesang.com/peerpods

*affiliate link

CONTINUE THE CONVERSATION:

  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative.

We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time.

She gives some really great examples about pivoting and seeing in order to believe—whether it’s reflecting on your past self and all the hard things you’ve made happen, or by surrounding yourself with others who make you feel inspired and motived and accountable.

For the full show notes, visit https://www.ashleesang.com/episode71

RESOURCES MENTIONED:

  • Listen to Episode 41 with Jessica Rasdall: https://www.ashleesang.com/episode41
  • Download Taryn’s free “5 Mindset Shifts to Make More Money in 30 Days” training: https://onecraftymiss.kartra.com/page/mOt24
  • Listen to my solo episode on “Getting Outside Perspective to Tap Into Your Own Intuition”: https://www.ashleesang.com/episode46
  • Check out Taryn’s Empowered for Profit Collective monthly membership: https://www.empoweredforprofit.com
  • Listen to my solo episode about what to include on your About Page: http://www.ashleesang.com/episode57
  • Learn more about Go For It, Creative: https://goforitcreative.com
  • Connect with Taryn on LinkedIn: https://www.linkedin.com/in/taryn-jerez424
  • Follow Taryn on Instagram: www.instagram.com/goforitcreative

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility.

(This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.)

For the full show notes, visit https://www.ashleesang.com/episode70

RESOURCES MENTIONED:

  • Book a Quick Win Consulting Call to get direct feedback and co-created solutions to your own questions: https://www.ashleesang.com/quickwin
  • Check out if my asynchronous Messaging Momentum is the right fit for you: https://www.ashleesang.com/month
  • Check out Jemoy Creative’s services: https://www.jemoycreative.com
  • Check out Brandee Nichols’ podcast management & editing services: https://www.brandeenichols.com
  • Read Seth Godin’s This Is Marketing: https://www.goodreads.com/book/show/40549476-this-is-marketing
  • Listen to Episode 23—Prioritizing Accessibility & Equity with Erin Perkins: https://www.ashleesang.com/episode23
  • Listen to Episode 30—Aligning With A Vision That Brings Joy with Simone McNish: https://www.ashleesang.com/episode30
  • Listen to Episode 39—Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
  • Download Power To The Persona Guided Workbook: https://www.ashleesang.com/persona
  • Read the “Persona Development for Your People-Centered Business” blog post: https://ashleesang.com/persona-development-for-your-people-centered-business
  • Listen to Episode 24—Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
  • Listen to Episode 63 about elevator pitches (Introducing Yourself With Confidence): https://www.ashleesang.com/episode63
  • Download A Visionary’s Guide To Elevator Pitches (How To Talk To Real People About What You Do And Why It Matters): https://ashleesang.com/podcastfreebie
  • Check out Jenna Warriner’s Magic Marketing Machine: https://magicmarketingmachine.com
  • See Steph’s original post about email marketing: https://www.threads.net/@etchastephdesigns/post/C5n4R7nLCPx/?xmt=AQGzN1qYmES93OirvhxpqBgXdPZVn46Avz6KRVrlmfSG8A
  • Listen to Episode 55—Reimagining The Podcast: https://www.ashleesang.com/episode55

CONTINUE THE CONVERSATION:

  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Barella Roberson, Chief Alchemist and CEO of BLK Alchemy.

Barella’s vibrant personality, her focus on being in conversation with customers, and her unique niche at the intersection of clean beauty, melanated skincare, sensual wellness make for a super interesting episode.

And even though what she’s selling and the conversations she’s facilitating are still taboo in so many ways, her experiences as an entrepreneur and marketer will translate no matter your industry.

For the full show notes, visit https://www.ashleesang.com/episode69

RESOURCES MENTIONED:

  • Check out all of BLK Alchemy’s products: http://blkalchemy.co/
  • Listen to BLK Alchemy The Podcast: https://www.blkalchemy.co/blogs/podcasts
  • Connect with Barella on LinkedIn: https://www.linkedin.com/in/barellaroberson
  • Follow BLK Alchemy on Instagram: https://www.instagram.com/blkalchemy.co
  • Check out BLK Alchemy Founder’s event: https://www.sexdownsouth.com

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

It’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy.

Get clear on what you want to stand for so that you can stand out. And start sharing messages that matter to you.

For the full show notes, visit https://www.ashleesang.com/episode68

RESOURCES MENTIONED:

  • Learn more about the Messages That Matter brand messaging intensive: https://ashleesang.com/vip
  • Listen to Episode 57 - Cracking The About Page Code: https://www.ashleesang.com/episode57
  • Listen to Episode 59 - Living Out Your Brand Values: https://www.ashleesang.com/episode59
  • Listen to Episode 24 - Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
  • Download your copy of the Power To The Persona Guided Template: https://www.ashleesang.com/persona
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align

CONTINUE THE CONVERSATION:

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Content Strategist and Pinterest Expert Isabel Talens in this bonus episode.

Pinterest is the great unknown for most of us, especially in a business context, so this is some much-needed context and inspiration to actually leverage Pinterest to attract leads or sell digital products with long-term visibility on the platform.

For the full show notes, visit https://www.ashleesang.com/episode67

RESOURCES MENTIONED:

  • Watch our original Instagram Live together: https://www.instagram.com/reel/CqI3oaYIZ5P
  • Check out Isabel Talens Marketing: https://www.isabeltalens.com
  • Watch Isabel’s Free Pinterest Lead-Generation Training*: https://ashleesang.krtra.com/t/gB7S6UqyLvrK
  • Follow Isabel on Instagram: https://www.instagram.com/isabeltalensmarketing
  • Follow Isabel on Pinterest: https://www.pinterest.com/isabeltalensm
  • Read my blog post on Isabel’s site about How To Effortlessly Share Your Brand Values To Attract Loyal Clients: https://www.isabeltalens.com/blog/brand-values

*affiliate links

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Content Strategist & Writer Cyndi Zaweski of Ascent StoryCraft. Sometimes when we get connected with new clients, it’s the perfect fit, like with Cyndi. She and I have done a full brand messaging strategy together, Quick Win Consulting Calls, and we’ve chatted behind the scenes. It’s been such a cool co-creation and friendship over the years. And that’s what we’re unpacking in this episode.

Cyndi is savvy and smart, and super proud of the brand she’s built, in part in collaboration with me, as her vision and services and offerings have evolved and expanded. She’s all about self-expression and self discovery as you grow as a human and a brand.

For the full show notes, visit https://www.ashleesang.com/episode66

RESOURCES MENTIONED:

  • Listen to episode 64 - Collaborating Toward Growth & Freedom with Rosa Sarmento: https://www.ashleesang.com/episode64
  • Learn more about the Messages That Matter Brand Messaging Intensive: https://www.ashleesang.com/vip
  • Learn more about Quick Win Consulting Calls: https://www.ashleesang.com/quickwin
  • Listen to episode 61 - Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
  • Check out Ascent StoryCraft: http://www.cyndizaweski.com
  • Follow Cyndi on Instagram: https://www.instagram.com/ascent_storycraft
  • Connect with Cyndi on LinkedIn: https://www.linkedin.com/in/cyndi-zaweski

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better.

For the full show notes, visit https://www.ashleesang.com/episode65

RESOURCES MENTIONED:

  • Listen to Episode 2 - How Brand Messaging Brings Clarity To Your Business: https://www.ashleesang.com/episode2
  • Listen to my Values-Aligned Branding & Marketing playlist: https://open.spotify.com/playlist/7wSS0ku6N8IzWydu6YyEmP?si=e74bab954c694414
  • Listen to Episode 63 - Introducing Yourself With Confidence: https://www.ashleesang.com/episode63
  • Check out Danielle Doby’s I Am Her Tribe: https://www.danielledoby.com/books
  • Subscribe to James Clear’s 3-2-1 newsletter: https://jamesclear.com/3-2-1
  • Apply to work with me 1:1 via my scholarship fund: https://www.ashleesang.com/scholarship
  • Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
  • Listen to Episode 64 - Collaborating Toward Growth & Freedom with Rosa Sarmento: https://www.ashleesang.com/episode64
  • Listen to Episode 38 - Doubling Down on Collaboration with Sharee Collier: https://www.ashleesang.com/episode38
  • Check out Work For Impact: https://community.workforimpact.com/home
  • Check out Wethos: https://www.wethos.co
  • Check out WordSpark Social Impact Job Board: https://www.wordsparkconsulting.com/social-impact-jobs
  • Check out Word of Mouth newsletter: https://www.wordsofmouth.org
  • Check out RadComms Google Group: https://www.radcommsnetwork.org/join
  • Check out The Impact Job: https://www.theimpactjob.com
  • Check out District Bliss: https://districtbliss.com
  • Check out Veets: https://www.veets.io
  • Check out Like Minded Collective*: https://www.likemindedcollective.com?ref=mtc4ngz
  • Check out the Ecopreneur Community: https://www.facebook.com/groups/ecopreneurcommunity
  • Listen to Episode 22 - Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
  • Check out Alt Marketing School*: https://ashleesang.com/AltMarketingCertification
  • Check out 1% for the Planet: http://onepercentfortheplanet.org
  • Check out B Corps: https://www.bcorporation.net
  • Check out The Communications Network: https://www.comnetwork.org
  • Check out Yellow Co*: https://yellow-co.subbly.co/?r=761466&s=16496
  • Check out Reconsidered: https://www.reconsidered.co
  • Check out Be Social Change: www.besocialchange.com
  • Check out Social Impact World: https://www.socialimpactworld.com
  • Check out Clean Creatives: https://cleancreatives.org
  • Download my conscious marketing workbooks: https://ashleesang.com/resources/conscious-marketing-worksheets

*affiliate links

CONTINUE THE CONVERSATION:

  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency.

This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration.

For the full show notes, visit https://www.ashleesang.com/episode64

RESOURCES MENTIONED:

  • Listen to Rosa’s interview on the Introvertpreneur Podcast: https://thetarareid.com/launching-a-podcast-with-purpose-with-rosa-sarmento
  • Listen to my interview on the Introvertpreneur Podcast: https://thetarareid.com/creating-aligned-brand-messaging-and-brand-values-with-ashlee-sang
  • Download Rosa’s free podcast launch plan: https://ideablossoms.com/podcast-launch-calendar
  • Listen to Marti’s Rebel Maker Podcast: https://rebelqueen.co/the-rebel-maker-podcast
  • Listen to Olena’s Breverie Handbook podcast: https://podcasts.apple.com/us/podcast/breverie-handbook/id1658377654
  • Give back through your business via B1G1: https://b1g1.com
  • Check out Rosa and her team’s podcast launch and management services: https://ideablossoms.com
  • Connect with Rosa on LinkedIn: https://www.linkedin.com/in/rosa-sarmento
  • Follow Rosa on Instagram: https://www.instagram.com/idea.blossoms

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters.

On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do?

Enter: the elevator pitch.

This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable first impression, no matter the context.

So that you have the confidence to introduce yourself and and your brand in order to get the values-aligned visibility you want—aka become known and “put yourself out there” on your own terms and connect on a human-to-human level.

For the full show notes, visit https://www.ashleesang.com/episode63

RESOURCES MENTIONED:

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/podcastfreebie
  • Listen to Episode 59 - Living Out Your Brand Values: https://www.ashleesang.com/episode59
  • Jonathan Stark’s Laser Focused Positioning Statement: https://jonathanstark.com/daily/20170911-so-what-exactly-is-a-laser-focused-positioning-statement-anyway
  • Listen to Episode 37 - Determining What You Want To Be Known For: https://www.ashleesang.com/episode37
  • Check out Cyndi’s work through Ascent StoryCraft: http://www.cyndizaweski.com/

CONTINUE THE CONVERSATION:

  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences.

We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and complete entrepreneurial newbie, found her role in the CPG and femcare spaces, and became a CEO that looks and acts differently than whatever stereotypes come to mind.

Whether you’re a solopreneur service provider or aiming to scale your product-based business to multi-million dollars in revenue like Lauren has, her story absolutely translates to whatever your business vision is.

For the full show notes, visit https://www.ashleesang.com/episode62

RESOURCES MENTIONED:

  • Check out Semaine Health’s entire supplement line (and use code P&P20 to get 20% off, just for listening to this podcast!): https://www.semainehealth.com
  • Look into Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
  • Listen to Episode 51—Expressing All That You Are with Cate Scott Campbell: https://www.ashleesang.com/episode51
  • Listen to Episode 29—Embracing The New & Unknown with Joanna Waterfall: https://www.ashleesang.com/episode29
  • Check out Heather Vickery’s Human Design resources: https://vickeryandco.com
  • Read Taking Charge of Your Fertility: https://www.tcoyf.com/taking-charge-of-your-fertility
  • Read Period Power: https://www.goodreads.com/en/book/show/40653191
  • Read The Menopause Manifesto: https://www.goodreads.com/en/book/show/55272232
  • Read What Fresh Hell Is This: http://heathercorinna.com/project/what-fresh-hell-is-this-perimenopause-menopause-other-indignities-and-you-a-guide
  • Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenleecrane
  • Follow Semaine on Instagram: https://www.instagram.com/semainehealth
  • Follow Semaine on TikTok: https://www.tiktok.com/@semaine_health

*affiliate links

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent.

Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change.

And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!)

For the full show notes, visit https://www.ashleesang.com/episode61

RESOURCES MENTIONED:

  • Read James Clear’s 3-2-1 Newsletter: https://jamesclear.com/3-2-1/february-29-2024
  • Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
  • Listen to Episode 16—How Brand Messaging Is A Catalyst for Change: https://www.ashleesang.com/episode16

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview.

I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and her personal development along the way. Ultimately, she encourages us to own what we choose to do and back ourselves up with knowledge as we grow. She advocates for using listening skills as a tool to get insight from data, our team, supporters, and especially the people we serve. And to care ourselves, even when we have tons of passions or responsibilities vying for our time and attention.

For the full show notes, visit https://www.ashleesang.com/episode60

RESOURCES MENTIONED:

  • Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
  • Listen to my thoughts on Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
  • Check out all of Clever Girl Finance’s resources: https://clevergirlfinance.com
  • Read Bola’s Substack: https://bolasokunbi.substack.com
  • Connect with Bola on LinkedIn: https://www.linkedin.com/in/bola-sokunbi
  • Follow Bola on Instagram: https://www.instagram.com/bolasokunbi
  • Follow Clever Girl Finance on Instagram: www.instagram.com/clevergirlfinance
  • Read Bola’s books: https://www.clevergirlfinance.com/books
  • Listen to my interview on The Clever Girls Know Podcast: https://soundcloud.com/clevergirlfinance/327-how-ashlee-has-managed-her-personal-and-business-finances-to-build-her-marketing-business

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

View Details

Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.

For the full show notes, visit https://www.ashleesang.com/episode59

RESOURCES MENTIONED:

  • Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
  • Read how your building your brand is like baking a cake: https://ashleesang.com/your-proverbial-brand-cake/
  • Check out the original sources for the values-aligned business stats I referenced: https://ashleesang.com/a-statistical-case-for-caring-about-values
  • Grab the Standard To Standout Email Template Collection: https://www.ashleesang.com/emails
  • Listen to my interview with Angela about staying rooted in your creative vision: https://www.ashleesang.com/episode54
  • Listen to my thoughts about niching vs audience development: https://www.ashleesang.com/episode24
  • Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona
  • Listen to my thoughts on getting outside perspective to tap into your own intuition: https://www.ashleesang.com/episode46
  • Listen to “Staying In Your Lane By Sharpening Your Self-Awareness” with Jenn Rivera: https://www.ashleesang.com/episode49
  • Listen to “Expressing All That You Are” with Cate Scott Campbell: https://www.ashleesang.com/episode51
  • Check out my values-aligned brand messaging intensive: https://www.ashleesang.com/vip
  • Apply to become a pro bono client through my scholarship fund: https://www.ashleesang.com/scholarship
  • Listen to my episode about reframing a brand identity crisis and doing a values audit on myself: https://www.ashleesang.com/episode28
  • Listen to my episode about how values determine how you spend and attract money: https://www.ashleesang.com/episode7
  • Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: http://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: http://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie.

For the full show notes, visit https://www.ashleesang.com/episode58

RESOURCES MENTIONED:

  • Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
  • Listen to The Copywriter Club Podcast interview with Jordan: https://thecopywriterclub.com/systems-jordan-gill
  • Check out my Messages That Matter VIP Day: https://www.ashleesang.com/vip
  • Listen to Mai-Kee Tsang’s interview—“Daring To Do Things Differently”: https://www.ashleesang.com/episode56
  • Listen to Ashley Kang’s interview—“Implementing CEO Days To Go From Chaos To Clarity”: https://www.ashleesang.com/episode4
  • Listen to Devin Lee’s interview—“Bringing Enthusiasm and Fun To Efficiency”: https://www.ashleesang.com/episode32
  • Listen to Laura Kelly’s interview—“Navigating Your Numbers To Tell Stories & Make Bold Decisions”: https://www.ashleesang.com/episode8
  • Listen to Tania Bhattacharyya’s interview—“Leveraging LinkedIn The Lazy Way”: https://www.ashleesang.com/episode14
  • Listen to Jenn Rivera’s interview—“Staying In Your Lane By Sharpening Your Self-Awareness”: https://www.ashleesang.com/episode49
  • Listen to Erin Perkins’s interview—“Prioritizing Accessibility & Equity”: https://www.ashleesang.com/episode23
  • Check out Systems Saved Me: https://www.systemssavedme.com
  • Listen to Jordan’s Systems Saved Me Podcast: https://podcasts.apple.com/us/podcast/systems-saved-me/id1132277855
  • Follow Jordan on Instagram: https://www.instagram.com/systemssavedme
  • Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanhgill

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: https://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page.

Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page!

For the full show notes, visit https://www.ashleesang.com/episode57

RESOURCES MENTIONED:

  • Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
  • Listen to my interview with Laura: https://www.ashleesang.com/episode8.
  • Read this post about your own personal jargon: https://ashleesang.com/whats-your-own-personal-jargon
  • Bonus: Read this post about whether or not to include jargon in your copy: https://ashleesang.com/to-jargon-or-not-to-jargon
  • Join me for a FREE About You Audit on April 11: https://lu.ma/9o70zdz2

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
  • Follow me on Instagram: https://www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable visibility practices that align with her values.

For the full show notes, visit https://www.ashleesang.com/episode56

RESOURCES MENTIONED:

  • Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
  • Listen to The Copywriter Club episode where I first was introduced to Mai-kee: https://thecopywriterclub.com/pitching-podcasts-mai-kee-tsang
  • Listen to The Quiet Rebels® Podcast: https://maikeetsang.com/podcast
  • Learn more about Claire Paniccia: https://www.clairepaniccia.com
  • Read my additional thoughts on audience feedback as a tool: https://preview.mailerlite.com/v8v6l7s4e4
  • Listen to my interview with CEO Day Coach & Systems Pro Ashley Kang: https://www.ashleesang.com/episode4
  • Check out Mai-kee’s website: https://maikeetsang.com
  • Connect with Mai-kee on LinkedIn: https://www.linkedin.com/in/maikeetsang
  • Follow Mai-kee on Instagram: https://www.instagram.com/maikeetsang
  • Grab her Cuppa Catch Ups™ Mini-Workshop*: https://mai-kee-tsang-99c1.mykajabi.com/a/2147570925/JvDJSR2M
  • Sign up for her "Inside Insights" emails: https://maikeetsang.com/insideinsights

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Invest in the Standard To Standout Email Collection, curated and customizable canned emails to make your customer experience feel and sound like you: https://www.ashleesang.com/emails
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between.

So in this episode, I’m sharing some changes that are coming down the pike and the reasons why. (Spoiler alert: 2 big reasons are audience feedback and alignment with my values. No surprise there.) And I’ll be using my podcast and business as an example, but I invite you to translate these ideas of evaluating your goals, your potential for impact, and especially your time, money, and energy bandwidth to whatever it is you’re excited about and actively working toward.

For the full show notes, visit https://www.ashleesang.com/episode55

RESOURCES MENTIONED:

  • Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
  • Listen to Episode 22—Outsourcing for a Sustainable Business with Davey and Daphnah: https://www.ashleesang.com/episode22
  • Listen to Episode 34—Putting Family First in Life and Business with Andria Singletary: https://www.ashleesang.com/episode34
  • Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
  • Listen to Episode 6—Business Banter Bonus Episode - Speaking Your Clients’ Language with Sarah Sambles: https://www.ashleesang.com/episode6
  • Apply to the scholarship fund to work together for free: https://www.ashleesang.com/scholarship

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Invest in the Standard To Standout Email Collection, curated and customizable canned emails to make your customer experience feel and sound like you: https://www.ashleesang.com/emails
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly.

We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective but tuning out the noise.

And this is an extra exciting episode because Angela and I launched a collection of customizable email templates. It combines her workflow and customer experience expertise with my messaging magic. Be sure to check out the Standard To Standout Email Template Collection below.

For the full show notes, visit https://www.ashleesang.com/episode54

RESOURCES MENTIONED:

  • Grab our Standard To Standout Email Template Collection: https://ashleesang.com/emails
  • Listen to my interview with Michelle Miller: https://www.ashleesang.com/episode26
  • Check out The Green Marketing Academy*: https://ashleesang--thegreenmarketingacademy.thrivecart.com/the-green-marketing-academy-self-paced
  • Give Dubsado a try: Dubsado*: http://dubsado.com/?c=ashleesang
  • Check out Renee Lynn Creative: https://www.reneelynncreative.com
  • Check out Angela’s Thought Partnership Systems Refresh Sessions: https://www.angelaellison.com/services
  • Read Quiet Marketing: https://www.danigardner.com/quiet-marketing-book
  • Visit Angela’s website: https://www.angelaellison.com
  • Follow Angela on Instagram: https://www.instagram.com/angelaecreative
  • Connect with Angela on LinkedIn: https://www.linkedin.com/in/angela-ellison-creative-systems

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about finding joy and personal worth outside of the important work we do.

For the full show notes, visit https://www.ashleesang.com/episode53

RESOURCES MENTIONED:

  • Check out Nomad Copy Agency: www.nomadcopyagency.com
  • Download Sam’s Flash Sales Guide*: https://ashleesang--nomadcopyagency.thrivecart.com/flash-sale-emails
  • Follow Sam on Instagram: https://www.instagram.com/nomad.copy
  • Connect with Sam on LinkedIn: https://www.linkedin.com/in/samanthaburmeister
  • Read the 4-Hour Workweek: https://www.goodreads.com/book/show/368593.The_4_Hour_Workweek
  • Read The Sugar Jar: https://www.goodreads.com/book/show/60563725-the-sugar-jar
  • Read The Good Enough Job: https://www.goodreads.com/book/show/62192519-the-good-enough-job

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Nathalie Amlani, Personal Brand Photographer and Strategist of Pictonat Photography. She’s a proud mama and longtime entrepreneur who invests a lot of time and energy into her mindset and boundaries so she can advocate for her family, herself, and her clients.

We cover burnout and mental health and the comparison trap as she shares how she shifted from a corporate project manager job to being her own boss.

For the full show notes, visit https://www.ashleesang.com/episode52

RESOURCES MENTIONED:

  • Listen to my interview with Ashley Kang: https://www.ashleesang.com/episode4
  • Check out Ashley’s CEO Day Course*: https://ashleesang--ahkbusinessmanagement.thrivecart.com/ceo-day-course/
  • Download Nathalie’s Free Brand Clarity Workbook: https://pictonat.com/brand-clarity-workbook
  • Watch Nathalie & my LinkedIn Live conversation about where your values & visuals intersect so you can represent what you care about most and attract your ideal clients: https://www.linkedin.com/events/7066877487691034624
  • Check out Pictonat Photography: https://pictonat.com
  • Follow Nathalie on Instagram: http://instagram.com/pictonatbrandingcreative
  • Connect with Nathalie on LinkedIn: https://www.linkedin.com/in/nathalie-amlani

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Cate Scott Campbell, Founder & Chief Expression Officer of Ecstatic Voice. Our conversation is full of visual metaphors about life, business, and voicing your values and vision as your truest self.

For the full show notes, visit https://www.ashleesang.com/episode51

RESOURCES MENTIONED:

  • Give Podbean* a try for your podcast hosting: https://www.podbean.com/ashleesang
  • Check out Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
  • Check out Ecstatic Voice: https://www.ecstaticvoice.co/
  • Explore the My Creative Type assessment: https://mycreativetype.com
  • Read more about Cate’s ideas around “The Trampoline”: https://ecstaticvoice.substack.com/p/v-jump
  • Read Untamed: https://www.goodreads.com/book/show/52129515-untamed
  • Listen to Reaching Your Potential Through Self-Love with Liz Wilcox: https://www.ashleesang.com/episode36
  • Download Cate’s Meet Your Voice: http://ecstaticvoice.myflodesk.com/meetyourvoice
  • Follow The Ecstatic Review: http://ecstaticvoice.substack.com/
  • Follow Cate on Instagram: http://www.instagram.com/ecstaticvoice
  • Connect with Cate on LinkedIn: https://www.linkedin.com/in/catescottcampbell

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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Whether it’s the tiny milestones or the monumental, life-and-business-changing shifts, I hope you make the time to publicly and privately celebrate all the progress you’ve made and all the potential you have to make so much more. You deserve to feel good about yourself, your work, and your impact. And you deserve to talk about all of the above with ease.

For the full show notes, visit https://www.ashleesang.com/episode50

RESOURCES MENTIONED:

  • Listen to my conversation with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29
  • Check out Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
  • Listen to Episode 42: Generating More Momentum In Your Business: https://www.ashleesang.com/episode42
  • Join me for a free “About You Audit” on Jan 10: https://lu.ma/s251vjmx

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Book a free Collaboration Call to chat about working together: https://ashleesang.com/podcastfreebie
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Jenn Rivera, Founder & CEO of Ascender Consulting. She’s a no-nonsense, super relational business owner who’s great at big picture visioning, but is also an awesome ops and systems thinker.

Jenn is a big fan of staying in your lane, not only to lean into your strengths, but also to get closer to that ever-elusive work-life balance. And for her, self-awareness is the most important step.

For the full show notes, visit https://www.ashleesang.com/episode49

RESOURCES MENTIONED:

  • Try out Notion*: https://affiliate.notion.so/vz0c29qgx1x0
  • Consider a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
  • Check out my Conscious Marketing Workbooks (made in Notion!): https://www.ashleesang.com/resources
  • Kolbe A: https://www.kolbe.com/kolbe-a-index
  • Take the StrengthFinders: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx
  • Listen to my episode about Unpacking 10 Personality Tests for Human-First Entrepreneurs: https://www.ashleesang.com/episode20
  • Read Living Forward: https://livingforwardbook.com
  • Listen to our episode with ADHD Business Coach Katie McManus: https://www.ashleesang.com/episode48
  • Check out Ascender Consulting: www.AscenderConsulting.com
  • Download Jenn’s free “Just Say No” guide: https://www.ascenderconsulting.com/wp-content/uploads/2023/06/Just-Say-No-Final.pdf
  • Follow Ascender Consulting on Instagram: https://www.instagram.com/Ascender.Consulting
  • Follow XMZ Society on Instagram: https://www.instagram.com/XMZ.Society
  • Connect with Jenn on LinkedIn: https://www.LinkedIn.com/in/jennascender

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Katie McManus, Business Strategist and Money Mindset Coach. She works specifically with ADHD business owners and our conversation is full of energy and ideas. Even if you don’t identify as someone with ADHD, you’ll get a lot out of the honest, direct way Katie thinks about business, priorities, and community.

For the full show notes, visit https://www.ashleesang.com/episode48

RESOURCES MENTIONED:

  • Listen to Episode 3 - Leaving A Legacy As A First Generation Entrepreneur with Hailey Ellis-Kelley: https://www.ashleesang.com/episode3
  • Learn about the Sacred Money Archetypes: https://sacredmoneyarchetypes.com/quiz
  • See which Myers Briggs/Harry Potter character you are: https://www.psychologyjunkie.com/heres-the-harry-potter-character-youd-be-based-on-your-myers-briggs-personality-type
  • Attend Brave Biz Lab (a free group coaching call): https://bookkatiemcmanus.as.me/bravebizlab
  • Check out Katie McManus Coaching: www.katiemcmanus.com
  • Follow Katie on Instagram: http://instagram.com/katie.the.coach
  • Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiemcmanusleadership
  • Check out Bluehost* for your website and email address hosting: https://www.bluehost.com/track/ashleesang

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m excited to chat with Emily McDonald & Ankita Terrell, business coaches and co-founders of My Founder Circle. They are fast-moving, embrace failure, and are actively encouraging women founders to untangle the unhelpful stories we tell ourselves so that we can get out of our own way and make the impact we’re born to make.

For the full show notes, visit https://www.ashleesang.com/episode47

RESOURCES MENTIONED:

  • 5 questions to ask yourself for consistent revenue: https://www.myfoundercircle.com/opt-in
  • Follow My Founder Circle on Instagram: https://www.instagram.com/myfoundercircle
  • Check out their newest offer, Co-Founder Lab: https://myfoundercircle.mykajabi.com/cofounderlab
  • Listen to Episode 39 - Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
  • Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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While the world is a noisy place, so is our own brain. That’s why getting outside perspective is so powerful. Whatever trusted person we turn to can reflect back our own ideas, validate our doubts, and push back on elements that could be clearer in our business, our messaging, or our offers.

It’s always scary putting yourself out there, being vulnerable. But it does get easier with practice and it is worth it. Because perfectionism doesn’t benefit anyway, but purposeful progress does.

However you get your outside perspective, I hope it brings you the clarity, confidence, and sense of strategic intuition you’ve always had, but haven’t tapped into recently.

For the full show notes, visit https://www.ashleesang.com/episode46

RESOURCES MENTIONED:

  • Give MailerLite a try for your email marketing (my link gives you a 30-day free trial!)*: https://www.mailerlite.com/a/77ajx8c7wz
  • Listen to Episode 24: Ditch The Niche, Define The Audience, Connect On A Human Level: https://www.ashleesang.com/episode24
  • Listen to Episode 42: Generating More Momentum In Your Business: https://www.ashleesang.com/episode42
  • Listen to Episode 43: Seeking Connections In & Through Business with Erika Rodriguez: https://www.ashleesang.com/episode43
  • Check out Yellow Co*: https://yellowco.mn.co/share/zpW66VJ32ymI-HtZ?utm_source=manual
  • Check out We Fall Up (grief guidance by Jasmine Jenkins): https://www.wefallup.com
  • Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
  • Book a Quick Win Consulting Call to co-create, brainstorm, and action plan: https://www.ashleesang.com/quickwin
  • Check out Messaging Momentum for 1-month of asynchronous and collaborative feedback, edits, and co-creation: https://www.ashleesang.com/month

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Lauren Tilden, Small Business Marketing Coach of Making Good. You can tell from the interview that she truly believes in the magic of small business, which is so inspiring. She also advocates for small acts adding up and overcoming perfectionism by being willing to do something you’re not good at.

For the full show notes, visit https://www.ashleesang.com/episode45

RESOURCES MENTIONED:

  • Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
  • Listen my interview on Lauren’s Making Good Podcast then all the others: https://www.makinggoodpodcast.com/episodes/173
  • Download Lauren’s 100 Content Prompts: https://makinggoodpodcast.com/100prompts
  • Shop Lauren’s Good Sheila paper products: https://www.goodsheila.com
  • Check out Lauren’s Making Good Happen Membership: https://www.makinggoodhappen.co
  • Read my “Perfection is a myth, but purposeful progress is the goal” article: https://ashleesang.com/perfection-is-a-myth-but-purposeful-progress-is-the-goal/
  • Follow Lauren on Instagram: https://instagram.com/laurentilden
  • Connect with Lauren on LinkedIn: https://linkedin.com/in/laurentilden

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Madison Clark, Founder of Grief Cards. She is vulnerable and resilient and laser focused on what she’s building and why. She’s been shaped by so much loss and has carved out an outlet for purpose and connection and education, which I find so admirable. And, she’s a DREAM client who actually and actively leverages the brand messaging guide and values we co-created.

For the full show notes, visit https://www.ashleesang.com/episode44

RESOURCES MENTIONED:

  • Check out Grief Cards: https://www.griefcards.co
  • Follow Grief Cards on Instagram: https://www.instagram.com/griefcards
  • Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
  • Learn more about the Messages That Matter VIP Day: https://www.ashleesang.com/vip
  • Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Erika Rodriguez, Founder & CEO of Nadi Marketing. Beyond being long-time internet friends, we also did a brand messaging project together where we got to co-create the links between all 3 of her brands, which was SO fun.

Erika is a natural connector, she’s super dedicated to her sustainability efforts (both in and through her life and business), and she brings an element of fun to her really steadfast commitments.

For the full show notes, visit https://www.ashleesang.com/episode43

RESOURCES MENTIONED:

  • Download Erika’s email outreach templates and guide to Partnerships Made Simple: Unlocking the Power of Collaboration: https://subscribepage.io/cM8COD
  • Look into Erika’s virtual and San Diego-based events: https://nadimarketing.com/events
  • Check out Nadi Marketing’s services: https://nadimarketing.com
  • View details about Erika’s Sustainable Marketing Jump-Start Program: https://nadimarketing.com/sustainable-marketing-jumpstart
  • Connect with Erika on LinkedIn: https://www.linkedin.com/in/erikanadimarketing
  • Follow each of Erika’s businesses on Instagram: @nadi_marketing // @tidal_pages // @the.ecosystem.circle
  • Check out the Messages That Matter VIP Day (which Erika and I did together): https://www.ashleesang.com/vip
  • Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

In today’s solo episode, we’re talking all things momentum. Why? Because I’ve found it to be one of the most essential elements in running a business and in staying motivated. And not only is it something I seek (and need) for myself, it’s also a trend I’ve noticed with all my clients.

Wishing you lots of momentum in whatever form you need as you take confident, meaningful action toward your vision. ✨

For the full show notes, visit https://www.ashleesang.com/episode42

RESOURCES MENTIONED:

  • Join me for the Momentum Meet-Ups this December: https://www.ashleesang.com/momentum
  • Listen to Episode 39: Examining Human-First Business with Katie Lewis: https://www.ashleesang.com/episode39
  • Subscribe to James Clear’s 3-2-1 Newsletter: https://jamesclear.com/3-2-1

CONTINUE THE CONVERSATION:

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Speaking Coach Jessica Rasdall of Speak To Scale.

She’s a self-proclaimed open book who has built her business on the idea of everyone having a story to tell and a message to share.

For the full show notes, visit https://www.ashleesang.com/episode41

RESOURCES MENTIONED:

  • Listen to our episode together on Jessica’s podcast: https://ashleesang.com/podcast-interview-speak-to-scale
  • Take Jessica’s public speaking quiz: http://www.howtostartspeaking.com
  • Visit Speak To Scale online: http://jessicarasdall.com
  • Follow Jessica on Instagram: https://www.instagram.com/jessicarasdall
  • Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicarasdall

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Business and Marketing Strategist, Tara Reid of Tara Reid Marketing.

This conversation covered everything from burnout and quitting social media to leveraging data and the flexibility to grow and create on your own terms. Tara’s quiet, calm energy is still a force to be reckoned with, which she proves through her long track record as a thriving entrepreneur, podcast host, and community builder.

For the full show notes, visit https://www.ashleesang.com/episode40

RESOURCES MENTIONED:

  • Listen to the Introvertpreneur Podcast (starting with our episode together): https://thetarareid.com/creating-aligned-brand-messaging-and-brand-values-with-ashlee-sang
  • Listen to related episodes, like Episode 14 with fellow INFJ Tania Bhattacharyya and Episode 36 about self-love, simplicity, and fun with Liz Wilcox: https://www.ashleesang.com/episode14 // https://www.ashleesang.com/episode36
  • Watch Tara’s “How To Market Your Business As An Introvert” webinar: https://thetarareid.com/marketing-as-an-introvert-webinar
  • Sign up for Tara’s Email List: https://thetarareid.com
  • Follow Tara on LinkedIn: https://www.linkedin.com/in/tara-reid-marketing
  • Join Tara’s Introvertpreneur Club*: https://ashleesang--introvertmedia.thrivecart.com/introvertpreneur-club

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Accessibility Consultant Katie Lewis of Access Reimagined. She has this seemingly winding path of military and music that has led her to the work she does today.

We talk about examining and embodying (on our own terms) what it means to run a human-first business. She shares her framework around intention, awareness, and action. And she gives examples of ways she’s dismantling popular opinion for the sake of a more accessible, empathetic, and equitable future.

For the full show notes, visit https://www.ashleesang.com/episode39

RESOURCES MENTIONED:

  • Listen to my interview with Erin Perkins: https://www.ashleesang.com/episode23
  • Download Katie’s Digital Accessibility for the Everyday Entrepreneur Guide: https://acrobat.adobe.com/link/review?uri=urn%3Aaaid%3Ascds%3AUS%3A79a68345-490d-3322-b04e-70e16b49e5ef
  • Listen to our episode together on the Diversability Amplified Podcast: https://podcasters.spotify.com/pod/show/diversability/episodes/S2E5-Diversability-Amplified-with-Ashlee-Sang-e2c5d2u/a-aakp5ph
  • Join us for our co-hosted workshop on Injecting Accessibility Into Your Values-Aligned Marketing Strategy: https://lu.ma/aaj45c83
  • Check out Access Reimagined: https://www.accessreimagined.com
  • Connect with Katie on LinkedIn: https://www.linkedin.com/in/klewisaccess
  • Follow Katie on Instagram: https://www.instagram.com/accessreimagined
  • Email Katie: hello@accessreimagined.com

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Serial Side Hustler & Founder of TheSummitHost.com, Sharee Collier.

Sharee lived & traveled in an RV for 8 years while building a community of 20K, which she sold earlier this year. She’s full of life and no-nonsense, which is a combo I really appreciate because she has this get things done attitude that’s contagious.

For the full show notes, visit https://www.ashleesang.com/episode38

RESOURCES MENTIONED:

  • Sign up for Sharee’s newsletter: https://www.thesummithost.com/
  • Check out District Bliss: https://www.districtbliss.com
  • Listen to my conversation with Erin Perkins in Episode 23: https://www.ashleesang.com/episode23
  • Listen to my conversation with Liz Wilcox in Episode 36: https://www.ashleesang.com/episode36
  • Join us at Teach Me How To Summit (Oct 16-19): https://www.thesummithost.com/a/2147645307/urVnHvpD
  • Follow Sharee on Instagram: https://www.instagram.com/thesummithost
  • Download her Summit Host Planner ($29 value, free until 12/31/23): https://www.thesummithost.com/offers/XnSWzM5e/checkout?coupon_code=ASHLEE

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

What do you want to be known for?

This is the essential question of building a business you’re proud of. One that feels good. One that ultimately does good.

And brand messaging answers that question for yourself, your team, your customers, and your partners.

For the full show notes, visit https://www.ashleesang.com/episode37

RESOURCES MENTIONED:

  • Listen to Episode 11: Connection is Everything When Building a Thriving Business: https://www.ashleesang.com/episode11
  • Listen to Episode 7: Your Brand Values Determine How You Make and Spend Cash: https://www.ashleesang.com/episode7
  • Join me for a free About You Audit on Oct 12: https://lu.ma/apch1at0
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Email Marketer (and 90s pop culture fan) Liz Wilcox.

Liz unapologetically acts in honor of self-love first, giving her less guilt and fuller potential as a high achiever. She’s on a mission to show others what’s possible by leading by examples—mistakes and all.

For the full show notes, visit https://www.ashleesang.com/episode36

RESOURCES MENTIONED:

  • Listen to Episode 32 with Devin Lee, who brings enthusiasm and fun to efficiency: https://www.ashleesang.com/episode32
  • Sign up for Liz’s email list: https://lizwilcox.com
  • Download Liz’s free Mega Email Swipe File*: https://ashleesang--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204
  • Join Liz’s $9 Email Marketing Membership*: https://ashleesang--lizwilcox.thrivecart.com/email-marketing-membership
  • Follow Liz on Instagram: https://www.instagram.com/thelizwilcox/
  • Join us at Teach Me How To Summit*: https://www.thesummithost.com/a/2147645307/urVnHvpD

*affiliate link

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Book a free Collaboration Call to chat about working together: https://www.ashleesang.com/collab
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Alia Khatib, Business & Marketing Consultant of Alia Khatib Consultancy.

For the full show notes, visit https://www.ashleesang.com/episode35

RESOURCES MENTIONED:

  • Watch our IG Live together where Alia interviews me: https://www.instagram.com/p/CV8498EJI5C/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
  • Watch our IG Live together where I interview Alia: https://www.instagram.com/p/CWJGOEaJuL5/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
  • Visit Alia’s website: https://aliakhatib.com/
  • Connect with Alia on LinkedIn: https://www.linkedin.com/in/alia-khatib
  • Follow with Alia on Instagram: https://www.instagram.com/marketingconsultant_alia
  • Download her Content Success Blueprint: https://bit.ly/42DEk0I
  • Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m excited to chat with Podcast Coach and Strategist, Andria Singletary of Mama Turned Mompreneur. This episode is extra special because she’s the launch strategist behind this podcast!

Andria is calming, organized, and deeply empathetic. You’ll get value out of this episode even if you’re not a mama or caregiver, but if you believe in a family-first approach to life and business, this conversation is especially for you!

For the full show notes, visit https://www.ashleesang.com/episode34

RESOURCES MENTIONED:

  • Listen to the Mama Turned Mompreneur podcast: https://mamaturnedmompreneur.com/podcast

  • Download Andria’s free podcast launch guide: http://www.mamaturnedmompreneur.com/podcastlaunchguide

  • Check out Andria’s group coaching program: https://mamaturnedmompreneur.com/work-with-me

  • Follow Andria on Instagram: https://www.instagram.com/mamaturnedmompreneur/

  • Connect with Andria on LinkedIn: https://www.linkedin.com/in/mamaturnedmompreneur

  • Check out Melissa Froehlich’s community: https://melissafroehlich.com

  • Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

In this solo episode, I’m connecting the dots between the seemingly unlikely combo of values-aligned brand messaging and systems—from delivering the strategy to my clients to tips for leveraging your brand messaging guide to ways we can systematize our values.

You can apply these concepts to delivering your own services and creating systems around what you and your clients need.

Send me your thoughts about systems in your business via voice memo or DM!

For the full show notes, visit https://www.ashleesang.com/episode33

RESOURCES MENTIONED:

  • Get to know Devin in Episode 32: https://www.ashleesang.com/episode32
  • Read the original blog post version of this episode on Devin’s website: https://www.devinlee.com/blog/messaging-magic-values-aligned-systems-
  • Check out Dubsado for your client management, invoicing, workflows, payments, etc: http://dubsado.com/?c=ashleesang
  • Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Systems Strategist Devin Lee. She brings energy and enthusiasm to everything she does, including making her—and your—business more efficient.

For the full show notes, visit https://www.ashleesang.com/episode32

RESOURCES MENTIONED:

  • Listen to Episode 4 with Ashley Kang: https://www.ashleesang.com/episode4

  • Read our email swap: https://ashleesang.com/harnessing-systems-to-champion-equality-in-your-business

  • Sign up for Devin’s Stellar Systems Newsletter: https://devinlee.ck.page/weekly-email

  • Grab Inbox Zero Hero: The ultimate mini-course designed to rescue you from the clutches of email chaos - https://devinlee.ck.page/products/inbox-zero-hero

  • Check out Devin’s website: https://www.devinlee.com

  • Follow Devin on Instagram: https://www.instagram.com/thisdevinlee

  • Connect with Devin on LinkedIn: https://www.linkedin.com/in/devinleeostertag

  • Join me and an intimate group of conscious and caring business owners for the Momentum Meet-Ups: https://www.ashleesang.com/momentum

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with Productivity and Accountability Coach Lisa Zawrotny of Positively Productive Systems. In our conversation, we talk about understanding and owning how you work best in order to lead with your strengths, especially as a multi-passionate person and business owner.

For the full show notes, visit https://www.ashleesang.com/episode31

RESOURCES MENTIONED:

  • Listen to our episode on Lisa’s podcast: https://ashleesang.com/podcast-interview-positively-living-podcast

  • Gretchen Rubin’s Four Tendencies: https://gretchenrubin.com/quiz

  • Read The One Thing: https://the1thing.com/book

  • Visit Lisa’s website and download her self-awareness toolkit: https://positivelyproductive.com

  • Connect with Lisa on LinkedIn: https://linkedin.com/in/positivelyproductive

  • Follow Lisa on Instagram: https://Instagram.com/positively_lisa

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m so excited to chat with DEI Consultant, Simone McNish. Her take on joy and courage in business is so refreshing and approachable. I love how our episode wraps with the concept of always benefiting from taking action and that even if you fail along the way, you are not a failure.

For the full show notes, visit https://www.ashleesang.com/episode30

RESOURCES MENTIONED:

  • Check out Louise Henry’s courses*: https://ashleesang.krtra.com/t/VFOBcrgWhudT

  • Listen to Episode 26 with Michelle Miller: https://www.ashleesang.com/episode26

  • Listen to Episode 18 (about courage and curiosity) with Gaby Moss: https://www.ashleesang.com/episode18

  • Visit Simone’s website: https://simonemcnish.com

  • Connect with Simone on LinkedIn: https://www.linkedin.com/in/simone-mcnish-seattle

  • Follow Simone on Instagram: https://www.instagram.com/simone.mcnish

  • Check out Simone’s YouTube video: https://www.youtube.com/@simonemcnish1603

  • Start prioritizing DEI with Simone’s guide for entrepreneurs: https://simonemcnish.ck.page/startdeiguide

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m excited to chat with Joanna Waterfall, Founder of Yellow Co.

Joanna is a creative spirit with a silly side. She has a knack for making people feel welcome and safe and able to show up as their full, vulnerable selves. I think in part because that’s how she shows up.

For the full show notes, visit https://www.ashleesang.com/episode29

RESOURCES MENTIONED:

  • Attend the Yellow Conference in October* (& use code ASHLEE for 10% off): https://events.humanitix.com/the-yellow-conference?c=ashlee

  • Join the Yellow Co community*: https://yellowco.mn.co/share/zpW66VJ32ymI-HtZ?utm_source=manual

  • Check out Internal Family Systems: https://ifs-institute.com

  • Take the Enneagram test: https://www.eclecticenergies.com/enneagram/test

  • Learn more about Yellow Co: https://www.yellowco.co/

  • Visit Joanna’s personal website: https://www.joannawaterfall.com/

  • Follow Joanna on Instagram: https://www.instagram.com/joannawaterfall

  • Connect with Joanna on LinkedIn: https://www.linkedin.com/in/joannawaterfall

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure out how my brand, as it stands and my vision for it!

For the full show notes, visit https://www.ashleesang.com/episode28

RESOURCES MENTIONED:

  • Download the Live Out Your Brand Values Self-Reflection Workbook: https://www.ashleesang.com/valuesworkbook

  • Read more about my values and how I define them: https://www.ashleesang.com/about

  • Check out Yellow Co’s Guidance Groups: https://www.yellowco.co/guidance-groups

  • Read about my experience working with Lexi of Pretty Decent: https://ashleesang.com/things-have-changed-for-the-better

  • Listen to my interview with Lexi in Episode 5: https://ashleesang.com/episode5

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m excited to chat with Rebekah Grmela, Founder + CEO of Right + Good Consulting. Like her business name suggests, she’s an advocate for making the world around us better, both through relationships and through broader impact in our work.

I think you’ll really relate to the transitions she’s gone through and is currently navigating in her life and business.

For the full show notes, visit https://www.ashleesang.com/episode27

RESOURCES MENTIONED:

  • Listen to Episode 19—Making the Case for ESG in Business with Eliza Erskine: https://www.ashleesang.com/episode19

  • Listen to Episode 9—Investing In Your Values with Kara Perez: https://www.ashleesang.com/episode9

  • Download Rebekah’s Comprehensive Marketing Checklist: https://rightgood.ck.page/purpose-progress

  • Take the Enneagram test: https://www.eclecticenergies.com/enneagram/test

  • Take the StrengthsFinder (now CliftonStrengths) test: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx

  • Learn more about Right + Good Consulting: www.rightandgood.co

  • Connect with Rebekah on Instagram: https://www.instagram.com/dorightandgood

  • Follow Right + Good on LinkedIn: https://www.linkedin.com/company/rightandgood

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m excited to chat with Michelle Miller, Owner & Creative Director of Minty Made and Founder of The Green Marketing Academy.

Michelle has really grounding energy, is such a creative soul, but is also a really savvy and intentional business owner and serial entrepreneur. One my favorite takeaways from our conversation is this idea of simple actions we can take to make a real impact—both on and through our business.

For the full show notes, visit https://www.ashleesang.com/episode26

RESOURCES MENTIONED:

  • Take Denise Duffield-Thomas’ Sacred Money Archetype quiz: https://www.denisedt.com/quiz

  • Listen to Episode 20—Unpacking 10 Personality Tests for Human-First Entrepreneurs: www.ashleesang.com/episode20

  • Check out Keeper’s Collective: https://thekeeperscollective.com

  • Read about the Made In Washington rebrand we did together: https://www.mintymade.com/made-in-washington

  • Listen to Episode 23—Prioritizing Accessibility & Equity with Erin Perkins: https://www.ashleesang.com/episode23

  • Visit Minty Made online: https://www.mintymade.com

  • Follow Michelle on Instagram: https://www.instagram.com/minty_made

  • Learn from The Green Marketing Academy: https://www.greenmarketingacademy.com

  • Follow The Green Marketing Academy on LinkedIn: https://www.linkedin.com/in/greenmarketingmovement

  • Download Michelle’s 15 Fun + Creative Ways to Market Your Business: https://drive.google.com/file/d/1mQqKusk4r45LKdFyK07jEo__fmMZAJpy/view?usp=sharing

  • Sign up for Michelle’s email newsletter: https://www.mintymade.com/home/#subscribe-home

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

I’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose passion and positivity are contagious as she encourages us to become the optimal leader of our lives and act on our own unique dreams.

For the full show notes, visit https://www.ashleesang.com/episode25

RESOURCES MENTIONED:

  • Visit Claudia’s website: https://www.theclaudiaramirez.com

  • Follow her on Instagram: https://www.instagram.com/itsclaudiaramirez

  • Connect with Claudia on LinkedIn: https://www.linkedin.com/in/itsclaudiaramirez

  • Download “Flip the Switch: 7 Mindset Shifts to Turn Your Life Right Side Up” (her free workbook and corresponding workshop): https://claudiaramirez.kartra.com/page/grl436

  • Join one of Claudia’s mindset courses: https://www.theclaudiaramirez.com/courses (use code ASHLEE for 10% off*)

  • Check out Louise Henry’s courses (this wasn’t the program Claudia and I met through, but everything Louise creates is so thoughtful and useful!) https://ashleesang.krtra.com/t/AdqXjuNLvVrK

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

View Details

In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer.

It’s all about connecting on a human level, rather than creating boxes for yourself—or them.

For the full show notes, visit https://www.ashleesang.com/episode24

RESOURCES MENTIONED:

  • Download the Power To The Persona Guided Template: https://www.ashleesang.com/persona

  • Hop on a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin

  • Go through these various audience and persona-related pieces of content I’ve created. Hope they give some useful context!

    • https://ashleesang.com/persona-development-for-your-people-centered-business
    • https://ashleesang.com/brand-messaging-basics-for-conscious-businesses
    • https://www.instagram.com/p/Cll_tfNpvgv
    • https://www.instagram.com/p/Cdbf9G2JAAm
    • https://www.instagram.com/p/CclKSBPAH0_
    • https://www.instagram.com/p/Cj3OrCkpZlN

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with CEO & Founder, Erin Perkins of Mabely Q.

Erin is open, outspoken, and passionate about accessibility. She brings both the systems and community points of view to her work.

For the full show notes, visit https://www.ashleesang.com/episode23

RESOURCES MENTIONED:

  • Check out Mabely Q: https://www.mabelyq.com

  • Follow Erin on LinkedIn: https://www.linkedin.com/company/mabely-q

  • Connect with Erin on Instagram: https://instagram.com/mabely_q

  • Download her Social Media Accessibility Score Card: https://view.flodesk.com/pages/63ea93a3781752946ff2bf43

  • Join her Successible Platform: https://mabelyq.thrivecart.com/successible

  • Learn more about District Bliss: https://districtbliss.com

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m excited to chat with Davey McConnell & Daphnah Jitschak, a co-founder and virtual assistant duo who bring so much to the table. (And make sure this podcast goes live each week!)

They’re thoughtful, flexible, and deeply committed to making business sustainable in both senses of the word—the human side of running a business and the environmental impact that comes with it.

For the full show notes, visit https://www.ashleesang.com/episode22

RESOURCES MENTIONED:

  • Join the free Ecopreneur Community and their Digital Clean-Up events: https://www.facebook.com/groups/ecopreneurcommunity

  • Learn about The Green Marketing Academy: https://greenmarketingacademy.com/

  • Check out The Green Web Design Course: https://greenwebdesigncourse.com/

  • Commit to 1% for the Planet: https://onepercentfortheplanet.org/

  • Explore their services: https://www.theecohelper.com/

  • Download their Eco & Ethical Outsourcing Workbook: https://www.theecohelper.com/outsourcing-workbook

  • Follow them on Instagram: https://www.instagram.com/theecohelper/

  • Connect with Davey on LinkedIn: https://www.linkedin.com/in/davey-mcconnell

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m excited to chat with Purpose-Driven Social Media Marketer Meera Raval of The Meraki Power.

She’s a passionate, out-of-the-box thinker who’s leveraging social media for and with purpose-driven businesses. She has this learning-first attitude that has grown her business quickly and intentionally. And she’s built up an amazing network of people along the way.

For the full show notes, visit https://www.ashleesang.com/episode21

RESOURCES MENTIONED:

  • Check out Meera’s website: https://criya.site/themerakipower

  • Read The Sustainable Feed zine: https://mailchi.mp/a236badb60e4/the-sustainable-feed

  • Connect with Meera on LinkedIn: https://www.linkedin.com/in/ravalmeera

  • Follow her on Instagram: https://www.instagram.com/themerakipower

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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It’s no secret that lots of us in the entrepreneurship space are really into personal development and personality types.

And it makes sense, right?

The better you know yourself, your values, and all your strengths (and your corresponding weaknesses…), the better you can show up as the leader your business needs.

In my experience, entrepreneurship is one big self-actualization journey.

For the full show notes, visit https://www.ashleesang.com/episode20

RESOURCES MENTIONED:

  • Enneagram 1—The Advocate/Reformer: https://www.eclecticenergies.com/enneagram/type1

  • True Colors—Green: https://my-personality-test.com/true-colours/green

  • Myers Briggs—INFJ: https://www.verywellmind.com/infj-introverted-intuitive-feeling-judging-2795978

  • Listen to this interview I did on The Introvertpreneur Podcast: https://thetarareid.com/creating-aligned-brand-messaging-and-brand-values-with-ashlee-sang/

  • Highly Sensitive Person: https://hsperson.com/

  • Listen to this interview I did re: HSPs on The Sensitive CEO Show: https://sensitiveceo.show/ashlee-sang/

  • 5 Voices Communications Personality Test: https://5voices.com/

  • Sparketype—The Advocate: https://sparketype.com/sparketest/results/?st=Advocate&sst=Maven&ss=no&as=Performer

  • Gretchen Rubin’s Four Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/

  • Human Design Chart: https://www.myhumandesign.com/get-your-chart/

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter

  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator

  • Work with me: https://www.ashleesang.com/services

  • Send me a voice memo: https://www.ashleesang.com/podcast

  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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In this week’s episode, I’m excited to chat with Eliza Erskine, Founder of Green Buoy Consulting.

She’s poised, and both super knowledgeable and passionate about the intersection of business and sustainability.

One of my favorite parts of the conversation we had was how important it is to avoid forcing anything in business—from clients, to offerings, to showing up as anything but yourself.

For the full show notes, visit https://www.ashleesang.com/episode19

RESOURCES MENTIONED:

  • Making the Case for ESG in B2B Businesses: https://www.greenbuoyconsulting.com/making-the-case-for-esg-at-b2b-organizations
  • Check out Eliza’s website: https://www.greenbuoyconsulting.com
  • Connect with Eliza on LinkedIn: https://www.linkedin.com/in/elizaerskine

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m excited to chat with Storyteller, Trainer, and Serial Entrepreneur Gaby Moss.

She is my first online-turned-IRL friend and we’ve supported each other professionally and personally since 2020. I can always turn to Gaby for a good laugh, a deep conversation, or a cool new resource.

And now you’re able to listen in to some of her advice and lived experiences.

For the full show notes, visit https://www.ashleesang.com/episode18

RESOURCES MENTIONED:

  • Sparketype Quiz: https://sparketype.com/sparketest
  • Gretchen Rubin’s 4 Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz
  • Connect with Gaby on LinkedIn - https://www.linkedin.com/in/gaby-moss-mba-56b64a162

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m excited to chat with Founder & Strategist Arden Evenson of Firefly Advising.

She is sarcastic and steadfastly committed to challenging the status quo by asking “does this need to be this way?” She’s also relentlessly practical while still encouraging us all to move toward our big visions with joy.

For the full show notes, visit https://www.ashleesang.com/episode17

RESOURCES MENTIONED:

  • Listen to Arden’s The Work We Want Podcast - https://www.theworkwewant.com
  • Listen to my solo episode about Change - https://www.ashleesang.com/episode16
  • Connect with Arden on LinkedIn - https://www.linkedin.com/in/ardenelizabeth
  • Connect with Arden on Instagram - https://www.instagram.com/fireflyadvising

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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In this solo episode, I’m sharing my thoughts on change in business and how they relate to your values and your brand messaging. Because so often, we feel like we get a single chance at something. One chance to send that pitch, record that podcast trailer, write that IG bio, determine our audience, define our core values. But of course that’s not true. Your business is evolving and change is constant.

For the full show notes, visit https://www.ashleesang.com/episode15

RESOURCES MENTIONED:

  • Live Out Your Brand Values Self-Reflection Workbook: https://www.ashleesang.com/valuesworkbook
  • Listen to Episode 3 with Hailey Ellis-Kelley about our shared value of exploration: https://www.ashleesang.com/episode3

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m excited to chat with ConvertKit Consultant and Email Automation Strategist Bev Feldman of Your Personal Tech Fairy.

For the full show notes, visit https://www.ashleesang.com/episode15

RESOURCES MENTIONED:

  • Listen to Bev’s mini audio series: The Tidy Tags Training: https://yourpersonaltechfairy.com/training
  • Check out Unsettled trips: https://beunsettled.co/referrals
  • Take Gretchen Rubin’s Four Tendencies Quiz: https://quiz.gretchenrubin.com
  • Join the Ecopreneur Community: https://www.facebook.com/groups/ecopreneurcommunity/

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Thought Leader and LinkedIn Consultant Tania Bhattacharyya of Lumos Marketing.

We’re both INFJs, fans of alliteration, and focused on getting social impact entrepreneurs more visible.

And whether you’re already on LinkedIn or it’s a big mystery, Tania’s approach to business and connection is sure to resonate with you.

For the full show notes, visit https://www.ashleesang.com/episode14

RESOURCES MENTIONED:

  • Read “Stop Telling Women They Have Imposter Syndrome” - https://hbr.org/2021/02/stop-telling-women-they-have-imposter-syndrome
  • Read Reid Hoffman’s approach to iterating - https://www.businessinsider.com/the-iterate-fast-and-release-often-philosophy-of-entrepreneurship-2009-11
  • Listen to Tania’s Campfire Circle Podcast - https://lumosmarketing.co/podcast
  • Connect with Tania on LinkedIn - https://www.linkedin.com/in/tania-bhattacharyya/
  • Download Tania’s High Five File Template - https://bit.ly/HighFiveFile
  • Tania mentions the importance of clarity, which I chat through in this solo episode - https://ashleesang.com/episode2

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m excited to chat with Fab Giovanetti—Founder and Head Teacher at Alt Marketing School.

She’s also a serial entrepreneur and marketer who balances the art and science of connecting on a human level through business.

For the full show notes, visit https://www.ashleesang.com/episode13

RESOURCES MENTIONED:

  • Read Fab’s book “Reclaiming Your Time Off”: https://www.penguinrandomhouse.com/books/670259/reclaim-your-time-off-by-fab-giovanetti
  • Check Out Edge Consulting: https://ue.consulting
  • Join Alt Marketing School via my affiliate link: https://ashleesang.com/AltMarketingCertification
  • Listen to our conversation together on the Alt Marketing School Podcast: https://altmarketingschool.com/ep109
  • Read about Fab’s hand-chosen Top 100 Trailblazers (including yours truly): https://altmarketingschool.com/top-100
  • Follow Fab on Instagram: https://www.instagram.com/fabgiovanetti
  • Connect with Fab on LinkedIn: https://linkedin.com/in/fabgiovanetti

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Authenticity Coach Betty Chan. I had the privilege of getting coached by her when she was getting her coaching certification and I’ve loved seeing her business has evolved since.

For the full show notes, visit https://www.ashleesang.com/episode12

RESOURCES MENTIONED:

  • Accomplishment Coaching (the program we met through): https://www.accomplishmentcoaching.com
  • Read Betty’s stories: https://www.heybettychan.com
  • Connect with Betty on LinkedIn: https://www.linkedin.com/in/bettychan
  • Connect with Betty on Instagram: https://www.instagram.com/coachbettychan

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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In this solo episode, I’m introducing our next theme: Connection. Because when it comes to building a thriving business, connection is everything. It’s what attracts, nurtures, and retains customers. It’s what turns clients into advocates. And it’s what keeps you top of mind with partners.

For the full show notes, visit https://www.ashleesang.com/episode11

RESOURCES MENTIONED:

  • Listen to Episode 6: Speaking Your Clients’ Language with Sarah Sambles: https://www.ashleesang.com/episode6
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Book a Collaboration Call: https://www.ashleesang.com/collab

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to chat with Sales Strategist, Trainer, and Coach Michelle Terpstra.

She is SO passionate about sales…something so many of us find scary or intimidating. And not only sales, but the pursuit of monthly recurring revenue.

Listen in as she shares her take on getting comfortable with sales, failure, and money.

For the full show notes, visit https://www.ashleesang.com/episode10

RESOURCES MENTIONED:

  • Connect with Kara on Instagram: https://www.instagram.com/webravelygo
  • Access the Sales Success Lounge guest pass: https://bit.ly/ssl_guestpass
  • Join Michelle’s Hello To Closed Facebook Group: https://www.facebook.com/groups/hellotoclosed

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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I’m so excited to interview Founder and Financial Educator Kara Perez of Bravely Go.

Kara is well-researched, outspoken, and creates easy-to-understand-and-act-on content that makes personal finance more accessible and more sustainable. Even though she’s a finance expert, she’s “not thrilled with capitalism,” and teaches us how to show up for things we care about.

I think you’ll appreciate her take on money and how we can spend in alignment with our values.

For the full show notes, visit https://www.ashleesang.com/episode9

RESOURCES MENTIONED:

  • Connect with Kara on Instagram: https://www.instagram.com/webravelygo
  • Follow Kara on TikTok: https://www.tiktok.com/@webravelygo
  • Subscribe to Kara’s YouTube channel: https://www.youtube.com/channel/UC25XC65sCC7A9jdx7wRIGfA

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting

View Details

Hello, hello! This month's theme of "cash" wouldn’t be complete without chatting with Laura Kelly, bookkeeper and CEO of TulaBooks, a bookkeeping agency that prides itself on being more than just number crunchers.

I think you'll really appreciate the vulnerability that Laura shares in this episode, especially around the subject of burnout in the midst of “success.” And how her core value of connection manifests in her business.

I met Laura via a Done in a Day conference last year. She booked a Messages that Matter VIP Day with me to get her brand messaging in check before working with various other contractors—from a copywriter, to a social media manager, to a web designer, and more. The messaging we co-created shows up organically in this episode, which was super exciting to see.

For the full show notes, visit https://www.ashleesang.com/episode8.

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: www.ashleesang.com/elevator
  • Work with me: www.ashleesang.com/services
  • Send me a voice memo: www.ashleesang.com/podcast
  • Follow me on Instagram:www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: www.linkedin.com/in/ashleesang

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Hello, hello! Welcome to this solo episode and the introduction to our 2nd monthly theme: Cash. We’re gonna touch on how brand messaging makes you more cash, but also how your values guide how you spend money.

Like lots of you, I’ve always been a go-getter. A self-starter. And yes, a perfectionist. I’ve struggled with anything that’s not possible through sheer determination. But I’m coming to learn that in entrepreneurship, that’s not scalable or sustainable. So, the solution: outsourcing. That big, scary, exciting, “sophisticated” thing we hear so much about, but drag our heels so hard on.

For the full show notes, visit https://www.ashleesang.com/episode7.

RESOURCES MENTIONED:

  • Read my blog post on my own experience with Outsourcing In My Business: https://ashleesang.com/outsourcing-in-business/
  • Read Lean Impact: How to Innovate for Radically Greater Social Good: https://www.goodreads.com/en/book/show/39892123

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://www.ashleesang.com/elevator
  • Work with me: https://www.ashleesang.com/services
  • Send me a voice memo: https://www.ashleesang.com/podcast
  • Follow me on Instagram: https://instagram.com/ashleesangconsulting
  • Add me on LinkedIn: https://www.linkedin.com/in/ashleesang

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Hello, hello! This episode is a bit of an experiment. In this Business Banter Bonus Episode, I am chatting with Brand Story Coach and Copywriter, Sarah Sambles.

Sarah is also co-host of the Successful Coach Brand Summit, where I’ll be sharing my own thoughts on audience personas, connecting with real people to do good business with good humans, and attracting and creating a values-aligned audience.

In this episode, Sarah and I dove even deeper into the topic of speaking your clients’ language. We both offer some tips that you can immediately take action on.

For the full show notes, visit www.ashleesang.com/episode6.

RESOURCES MENTIONED:

  • Download Sarah’s free “How to Understand Your Audience” Booklet
  • Join us at the Successful Coach Brand Summit
  • Connect with Sarah on Instagram
  • Connect with Sarah on LinkedIn
  • Download my Power To The Persona Guided Template

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters
  • Work with me
  • Send me a voice memo
  • Follow me on Instagram
  • Add me on LinkedIn

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Hello, hello! I am so excited to continue our theme of clarity with Lexi Merritt, Launch Strategist and the Founder of the Pretty Decent Internet Cafe.

Lexi has this unique ability to make the intangible tangible and to make the magical practical. You're really going to like her approach to creating your dream work life and imagining what those three elements are like together and independently.

I recently did a VIP day with her and one of the most significant tools that we used together was an empathy map. We talk a little bit about it in the interview—so eye-opening.

For the full show notes, visit www.ashleesang.com/episode5.

RESOURCES MENTIONED:

  • Download Lexi’s Notion Weekly Agenda Template
  • Connect with Lexi on Instagram
  • Connect with Lexi on TikTok
  • Read The Artist’s Way by Julia Cameron
  • Do your own Empathy Map

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters
  • Work with me
  • Send me a voice memo
  • Follow me on Instagram
  • Add me on LinkedIn

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Hello, hello! I’m so excited to share this interview with the Queen of CEO Days, Ashley Kang.

Ashley is a quirky mix of Kate Sharma from Bridgerton, Captain America, and Hermione Granger. She has built a values-aligned coaching business based on what she noticed was missing from her past OBM clients’ experiences—a dedicated CEO Day.

She believes that your business should provide freedom and flexibility based on your own definition of balance.

For the full show notes, visit www.ashleesang.com/episode4.

RESOURCES MENTIONED:

  • Join Becoming the CEO, Ashley’s weekly email series for online business owners who want to redefine the way they work and grow their business with topics like CEO Days, simple systems, mindset, time management, business strategy, and more.
  • Connect with Ashley on Instagram
  • Connect with Ashley on LinkedIn
  • Check out the Done In A Day Virtual Conference (now Make Your Mark Live) by Systems Saved Me
  • Connect with Ashley’s mastermind co-host Colie James

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters
  • Work with me
  • Send me a voice memo
  • Follow me on Instagram
  • Add me on LinkedIn

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Hello, hello! I’m so excited to share our very first interview with none other than Business Strategist & Entrepreneurship Coach Hailey Ellis-Kelley of One Year From Now. Hailey considers herself a career entrepreneur and an explorer. Her journey has evolved from VA and OBM services to the tough love business coaching she does now (which leverages Interpersonal Neurobiology if that tells you anything about her). She’s committed to leaving a legacy alongside other successful, first-generation entrepreneurs by using entrepreneurship as a tool to make a lasting impact.

RESOURCES MENTIONED:

  • Read Untamed by Glennon Doyle: https://www.goodreads.com/book/show/52129515-untamed
  • Download Hailey’s One Year from Now Vision Exercise Workbook, a 30-minute experience that brings tremendous clarity & direction to what entrepreneurs want out of their work and life, 12 months into the future: www.oyfn.co/start-here
  • Listen To Hailey’s One Year From Now Podcast: www.oyfn.co/podcast
  • Connect with Hailey on Instagram: www.instagram.com/oyfn.co
  • Connect with Hailey on LinkedIn: www.linkedin.com/in/haileymthomas

For the full show notes, visit www.ashleesang.com/episode3.

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: www.ashleesang.com/elevator
  • Work with me: www.ashleesang.com/services
  • Send me a voice memo: www.ashleesang.com/podcast
  • Follow me on Instagram: www.instagram.com/ashleesangconsulting

Add me on LinkedIn: www.linkedin.com/in/ashleesang

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Hello, hello! Today I’m coming at you with another solo episode, this time to introduce our first monthly theme: clarity. We’re starting off with clarity because it’s something that makes running a business so much easier, but is honestly pretty hard to nail down. At least for me. In this episode, I dive into how values-aligned brand messaging brings clarity to your business (and what brand messaging even is).

RESOURCES MENTIONED:

  • Craft your ideal audience persona with the Power To The Persona Guided Template: www.ashleesang.com/persona
  • Download the Stand Up To Stand Out Kit: www.ashleesang.com/standout
  • Read my blog post on Brand Messaging Basics for Conscious Businesses: https://ashleesang.com/brand-messaging-basics-for-conscious-businesses

For the full show notes, visit www.ashleesang.com/episode2.

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: www.ashleesang.com/elevator
  • Work with me: www.ashleesang.com/services
  • Send me a voice memo: www.ashleesang.com/podcast
  • Follow me on Instagram: www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: www.linkedin.com/in/ashleesang

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Hello, hello! Welcome to the very first episode of the Purpose & Progress Podcast. To be honest, the idea of having an episode entirely about me made me VERY uncomfortable. But as I thought more about it, this hesitance to talk about ourselves is the exact issue my clients struggle with. And because integrity is one of my core values, I decided to walk the walk and put myself out there as a confident, conscious business owner, just like the women I work with and highlight on this show. So, this episode is an introduction to who I am as a woman and business owner, my journey to where I am today, and the why behind this podcast.

RESOURCES MENTIONED:

  • Connect with my podcast launch strategist: www.mamaturnedmompreneur.com
  • Read the blog post that inspired our monthly themes: The Value of Brand Messaging (Alliteration-Style)
  • Download the Stand Out To Stand Up Kit, a values-aligned brand messaging workbook and consistency checklist: www.ashleesang.com/standout

For the full show notes, visit www.ashleesang.com/episode1.

CONTINUE THE CONVERSATION:

  • Sign up for the Toward Purpose & Progress Newsletter: www.ashleesang.com/newsletter
  • Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: www.ashleesang.com/elevator
  • Work with me: www.ashleesang.com/services
  • Send me a voice memo: www.ashleesang.com/podcast
  • Follow me on Instagram: www.instagram.com/ashleesangconsulting
  • Add me on LinkedIn: www.linkedin.com/in/ashleesang

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Welcome to the Purpose and Progress Podcast, where values spark action. I’m your host, Ashlee Sang, a values-aligned brand messaging strategist and consultant, wife and mama, thrifter, and traveler. And this is a podcast for women who want to lift up, learn from, and work with each other as you build a business that feels and does good.

Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy, and my guests touch on every other aspect of running an online business.

Be sure to subscribe to the podcast so you don’t miss an episode!