Social Media Archives - Fast Marketing Minute: Recent Episodes

Robin Samora

Alexa Flash Briefings with Marketing and PR Expert Robin Samora

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Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you.

Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you.

  1. Optimize Your LinkedIn Profile: Sounds like a no brainer. Just make sure your profile accurately represents you and your brand. Use keywords that describe your skills and services, and showcase your best work in the portfolio section.
  2. Join Relevant LinkedIn Groups: Find groups related to your industry and join them. Engage in discussions, share relevant content, and connect with other members to expand your network.
  3. Leverage LinkedIn Publishing: One of my favorites. Share thought-leadership articles on LinkedIn to establish yourself as an expert in your field. This can drive traffic to your profile. That’s the point, right?
  4. Connect with Your Target Audience: Use LinkedIn’s advanced search features to find and connect with potential customers who fit your target demographic. Be sure to personalize your connection requests to increase your chances of being accepted.
  5. Think about LinkedIn Ads: LinkedIn Ads are a great way to reach your target market. Target your ads based on job title, industry, company size, and more. Test slowly and track your results.
  6. Host Virtual Events: Host webinars, online workshops, or Q&A sessions to connect with potential customers. And, don’t forget to promote your event on LinkedIn to reach a wider audience.

Of course, you want to engage regularly and post content as an expert. But make room for these ideas in your marketing plan, too.

The post 6 Simple Ways Improve Your LinkedIn Marketing appeared first on Fast Marketing Minute.

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Looking for video marketing ideas on Instagram? Well, here are 7 ideas to start with.

7 Types of Marketing Videos that Perform Well on Instagram

  1. Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and increase engagement. Find an influencer that shares your audience, values, and mission.
  2. Behind-the-scenes videos: You’ve seen a million of them. Behind-the-scenes videos give you a glimpse into the day-to-day operations of a brand or company. They humanize your brand.
  3. Tutorials and How-to videos: A How-to video doesn’t need to be a major production. You can produce these on your iPhone. They provide value to your followers by teaching them something new.
  4. Time-lapse videos: Time-lapse videos are great for showing the process of making something, plus they’re visually engaging. Experiment on your phone and see what you come up with.
  5. Product demos: Showcase how a product works. Product demos can help increase conversions and drive sales. Look at Amazon for inspiration.
  6. User-generated content: UGC or user-generated content is more believable than what you post. Reposting videos from your followers helps build community, increase engagement, and gives your audience social proof.
  7. Humorous or entertaining videos: Laughter levels the playing field. It’s a universal language and a great way to connect with your audience.

The post 7 Types of Marketing Videos for Instagram appeared first on Fast Marketing Minute.

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If you’re wondering what’s the difference between digital marketing, digital PR and social PR, stay tuned.

Ok let’s get some marketing and public relations definitions straight here.

Digital Marketing

Digital Marketing refers to the promotion of products and services through digital channels, like search engines, websites, social media, email, and mobile apps. These are the channels you’re probably using every day to market your business.

Digital PR

Digital PR is the use of digital media to manage and build your online reputation and image of your brand or personal brand. It’s about creating and sharing content, engaging your community and influencers, and managing online crisis communication. Oooh, better be prepared for that. Don’t give your social media keys to just anyone!

Social PR

Think of it as a subset of digital PR. Social PR focuses on leveraging social media platforms to build your brand reputation and engagement. It involves creating and sharing content, enhancing engagement, and again – the necessary management of online crisis communication — specifically on social media channels.

There’ll be no quiz here, but I just want to make sure you understand the differences between digital marketing, digital PR, and Social PR.

The post What’s the Difference Between Digital Marketing and Digital PR? appeared first on Fast Marketing Minute.

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Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy. Write a Topical List Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” Search engines consider the searcher’s location when they display […]

The post 4 Ways Keyword Research Can Drive Marketing Strategy   appeared first on Fast Marketing Minute.

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What if I told you social media marketing could be done in less time and be twice as fast? Interested? Here are a few tools. Want to save time on your social media marketing and digital PR campaigns? Here are some tools to test-drive. Make sure they’re included in your marketing and PR plan. 1) […]

The post 3 Social Media Marketing Tools to Test-Drive appeared first on Fast Marketing Minute.

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Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned. Want to make your social media pop? Here are 4 ways to improve your social content. 1) Find the right emojis Emojis will […]

The post 4 Marketing Tips for Better Social Media appeared first on Fast Marketing Minute.

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Looking to tap into nostalgia marketing for your next campaign? Tune in for some ideas. With so many challenges today, more people are looking back at simpler times and buying accordingly. So, how do you use nostalgia marketing work to reach new audiences? 1. Reintroduction Through New Media From movies to groceries, there are countless […]

The post How to Use Nostalgia Marketing to Reach New Audiences appeared first on Fast Marketing Minute.

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On Instagram and want to hide your number of likes? Here’s how to do it and some insight why they’re making the change. Why Instagram is Hiding Likes and How to Do it  It’s official. Instagram is now giving you the ability to hide “likes” so users can concentrate on feeling good about creating content […]

The post Marketing Insight – How to Hide Instagram Likes appeared first on Fast Marketing Minute.

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You can’t even get out of bed without being bombarded by social media. Mobile phones, iPads, retargeting and all those notifications… So how can you make the most of it, listen in. 1. Connect with your audience. Social media is a great place for people to connect, which is why it’s so popular. Like, react, […]

The post How to Make the Most of Social Media Marketing appeared first on Fast Marketing Minute.

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Tired of posting articles on LinkedIn? Why not try video ads to capture your target audience’s attention? Here are some tips. 3 Video Marketing Tips for Better LinkedIn Ads 1. Create a video demo with an offer. People are searching LinkedIn for new ideas and are always interested to see how a product or service […]

The post 3 Video Marketing Tips for Better LinkedIn Ads appeared first on Fast Marketing Minute.

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What’s LinkedIn up to lately?  LinkedIn stories. Let’s take a look at what they’re all about. LinkedIn Stories has just been launched globally and it allows the LinkedIn community and brands with a company page to publish photos, images, and videos on the mobile app, much like Instagram stories. So, what does it look like? […]

The post 5 Marketing Features of LinkedIn’s Stories appeared first on Fast Marketing Minute.

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Want Pinterest traffic that will buy? Listen in Today, let’s talk about 4 Pinterest marketing tips to drive power buyers to your website. 4 Pinterest Marketing Tips to Attract Power Buyers  1. Actively seek out new people to follow. Every day, follow new people, comment, save and pin on other people’s boards. This makes you […]

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Don’t let social media run you.  Here are some pitfalls to watch out for. Social media marketing done the right way will help grow your business and a community. Done the wrong way, there are some major pitfalls. 5 Common Social Media Marketing Traps 1. Not paying attention. If you want to be successful, you […]

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Yearning to buy or get followers to build your Instagram list? Here are some popular ones. 6 Marketing Sites to Grow Your Instagram Following 1. Stormlikes. Stormlikes allows you to buy followers in bundles of 100 to 1,000. If you buy a few hundred followers from time to time, you’ll increase your rate of growth. […]

The post 6 Marketing Sites to Buy Instagram Followers appeared first on Fast Marketing Minute.

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Have a blog and want to drive traffic? Consider adding Pinterest to your marketing strategy. Think that Pinterest is just for weddings, beauty products, and cute puppies?  That’s partly true since 80% of women may be using the platform. But recent stats show that about 40% of Dads use it too. 5 Ways to Use […]

The post 5 Pinterest Marketing Tips to Drive Traffic to Your Blog appeared first on Fast Marketing Minute.

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What are some of the hottest social media marketing trends for the rest of the year? Listen in! 4 Social Media Marketing Trends for the Rest of 2020 Shorten your content creation process. Content you created six months ago and planned to use today may now be outdated. Compress your content creation down from months […]

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Would you like to build better relationships with your customers? Think about building trust with social media. Here’s how: 5 Ways Social Media Improves Customer Trust 1. Build strong communication skills. Think about what your customers want to hear from you. What kind of questions are they asking? Find out from your sales team, check […]

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Want to create social media engagement? Listen for tips on what you need on your checklist. 5 Marketing Tips to Create a Social Media Checklist Develop guidelines for your team. State clearly how you want to handle all of your social media. Make sure to list every profile and not just your primary ones. Consider […]

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Know about Quora? Think it can work for marketing? Listen how. 5 Easy Ways to Use Quora for Marketing Find people to connect with. Start with looking at the top answers and followers of a particular industry. This is a great way to find colleagues and other businesses who are interested in the same subjects […]

The post 5 Ways to Market Your Business with Quora appeared first on Fast Marketing Minute.

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Have you worked with well-known brands?  Well, don’t keep it a secret! 5 Marketing Tips to Build Social Media Trust and Proof Get the biggest bang for your buck. If you’ve worked with well-known brands, promote it.  Make sure you display their logos and brand names on your website and mention it on social media. […]

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Know that LinkedIn is the #1 B2B platform? You’ve got that right. Creating a stronger LinkedIn profile will help you attract new opportunities, build a more engaged audience, and help you influence viewers to read more about you and find out what you’re all about. 6 Marketing Ideas for a Stronger LinkedIn Profile  Use a […]

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Have you been thinking of retargeting but not sure how? Let’s look at retargeting, what is it and why it’s valuable especially now — with no one wanting to lose a single sale. Conceptually, it’s this: You create awareness and interest. A customer visits your site and then leaves. That’s when retargeting happens — until […]

The post 5 Types of Target Marketing on Social Media appeared first on Fast Marketing Minute.

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If you’re in business, you know you have to be on social media. So what’s the easiest way to create a posting schedule? How to Create a 5-Step Social Media Posting Schedule  Start with a social media audit. That way you’ll have an up-to-date inventory of all of your social accounts. Make a note of […]

The post 5 Social Media Marketing Tips for Easy Posting appeared first on Fast Marketing Minute.

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Want some Instagram Live tips? Video marketing is hot and so is Instagram. So, if you’re going to be going Live, you want to look good and make sure the experience for your viewers is top notch. 5 Marketing Tips for Instagram Live for Business Make sure you practice first. Set up a dummy account and […]

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Ready for a chatbot to help in your online marketing? You see chatbots everywhere, but are you wondering if they’re right for your business? Before you answer yes or no, let’s look at how to use a chatbot and what they’re good for. Here are 4 Ins and Outs of Bot Marketing Know Your FAQs. […]

The post Bot Marketing Made Easy appeared first on Fast Marketing Minute.

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Do you know the tell-tale signs of a phony marketer, someone who wants to fake their expert authority?  Fake marketers are out there, but how do you spot them? 3 Ways to Spot a Fake Marketer Fake marketers trade free work for endorsements or positive reviews. They also pay for mentions in business publications to build […]

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Spending money on a social media ad campaign? Don’t make these 3 common mistakes. 3 Major Pitfalls of Social Ad Campaigns Be careful with your spending. Don’t front load your ad money without testing your audience. Facebook makes it easy to find your ideal audience with a split testing feature that allows you to test […]

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Want to know about a new feature on LinkedIn? LinkedIn recently created a “Featured” section that lives right on your personal profile page. Think of it as an online brag book where you can show the world the work you’re most proud of. LinkedIn hasn’t rolled it out to everyone yet, but it’s a feature […]

The post 4 Amazing Ways to Use the New LinkedIn Featured Section appeared first on Fast Marketing Minute.

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Want to make a good impression on Facebook Messenger? Connecting with your customers on the Facebook Messenger app?  If you’re doing that now, or want to in the near future, the timing is right. Facebook Messenger is trending to grow to 2.4 billion users by 2021 and more than 20 billion messages are exchanged between […]

The post 4 Facebook Messenger Tips to Make a Great First Impression appeared first on Fast Marketing Minute.

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Wondering how to create stronger connections with your customers? They’re videos that help your audience relate to you on an emotional level.  The best videos on social media show that you truly care about your customers, and what they want, need, and can use. They’re about building deep relationships. Let’s look at the HERO system […]

The post Create Stronger Connections with Social Videos appeared first on Fast Marketing Minute.

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Want to build the like, know and trust factor even more with LinkedIn? Creating conversations with prospects and customers is what engagement is about on social media. That’s what LinkedIn’s Conversation ads do. You might know this ad strategy – it used to be called sponsored inMail. What’s so interesting about these ads are that […]

The post Try LinkedIn Conversation Ads for Real Time Engagement appeared first on Fast Marketing Minute.

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What happens when you have a follower-following imbalance? If you’re following 3000 people but only 200 people follow you, people will know something’s not right. Don’t go following thousands of people to grow your following, wait for it to happen authentically. Here are 4 marketing tips to help you: Don’t use a bunch of exclamation […]

The post What to Do About a Follower-Following Imbalance appeared first on Fast Marketing Minute.

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What the heck is affinity content? Sometimes when you have a really niche market, you can run out of things to talk about in your content. There’s only so much you can say about selling houses, fashion or marketing trends. When the well runs dry, look to affinity content to save you. The term affinity […]

The post What’s Affinity Content? appeared first on Fast Marketing Minute.

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What’s the real reason you aren’t using LinkedIn? While kids (and some brands) are out there mastering TikTok, professionals are spending more time on LinkedIn and for good reason. LinkedIn has about 675 million members and the network reached record levels of engagement. Some people think the reason for higher engagement is because it’s getting […]

The post Why Aren’t You Really Using LinkedIn? appeared first on Fast Marketing Minute.

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Do you know about MessageTribes? It’s a text subscription service. Influencers can create a group and invite their followers who have to pay to subscribe to the group. The owner has a private text channel and receives monthly subscription fees, less a cut that the platform takes So why would anyone sign up for Message […]

The post How Influencers Make Money Using MessageTribes appeared first on Fast Marketing Minute.

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Are you up to date on the latest Pinterest stats? Did you know that Pinterest has 320 million monthly users, that 71% of its audience is female, and 80% of women use Pinterest to plan life moments? If you have an audience that’s predominantly female and actively buys, look at adding Pinterest to your current […]

The post Pinterest Marketing Strategy You Should Know appeared first on Fast Marketing Minute.

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Want attention from influencers so they can jump on your brandwagon? Why not? It’s not as difficult as you think. Research your industry to see who’s top of mind on social media, leaders you relate to, and who have something important to say. You can also check out tools like Buzzsumo for recent influencer stats. […]

The post How to Get Attention from Influencers appeared first on Fast Marketing Minute.

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Vlogging. By definition, it’s posting short videos to build traffic to your website and drive new visitors. It still works; it’s just done a little differently now. Basically, vlogging is less of people telling you what they had for breakfast, though that does still exist, and more of an informational blog — in video format. […]

The post Vlogging Makes a Comeback with a Twist appeared first on Fast Marketing Minute.

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A photo on social media seems to last forever!  If you’re looking to take better pictures to use your in marketing, social media, and to post on your own media channels you aren’t alone. I bet some people are fussier about which photos to post on social than what restaurant to eat at!  If a […]

The post 5 iPhone Tips for Better Photos appeared first on Fast Marketing Minute.

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Want more business on social media but don’t know exactly what to do? Try these 5 Easy Ways to Get More Leads on Instagram Create a link tree style page on your website that looks great on mobile. You only get one link on Instagram, so maximize by linking to a page you can customize […]

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There are over a billion users on Instagram, which makes it difficult to stand out. And producing great content isn’t always enough to earn new followers. One newer tactic to get more engagement and grow your following faster is by joining or creating an Instagram pod. So how do you create an Instagram pod? An […]

The post How to Create an Instagram Pod appeared first on Fast Marketing Minute.

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Everyone is talking about TikTok. It looks to be the next big social platform. TikTok lets users make 15-second videos and it differs from typical stories on other social media because it has some pretty cool in-app editing tools. If you aren’t familiar with the app, if Instagram and Snapchat had a baby with video-editing […]

The post Marketing Your Business on TikTok appeared first on Fast Marketing Minute.

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Want to know more about emoji’s? Well why not? 92 percent of internet users use emojis every day, so you should probably consider using them at some point in your marketing. The question is, how do you do it if you want to maintain a certain image and never look ridiculous? For starters, don’t randomly […]

The post How to Use Emoji’s in Your Marketing appeared first on Fast Marketing Minute.

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Social proof is key to growing your business. In fact, about 72% of customers won’t take action until they read a review. Here’s what to do when you get a bad review. What to Do When Someone Writes a Bad Review Rule #1: Never argue publicly with someone who has given you a negative review, […]

The post What to Do When Someone Writes a Bad Review appeared first on Fast Marketing Minute.

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Even if you apply to be a verified business on Instagram, getting that little blue checkmark isn’t a given. So how do you encourage the approval stamp? Here are 6 tips to help you get verified on Instagram Cross promote your content on other platform accounts. Share your posts to Facebook. Invite your LinkedIn and […]

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Even though Instagram doesn’t publicly show how many people like your posts, getting likes is still relevant for virality and reach. So how can you get more? Join a pod. No, I’m not saying to become a pod person or an alien. An instagram pod is a group of 10 to 15 people in a […]

The post Unconventional Tactics to Grow Instagram Engagement appeared first on Fast Marketing Minute.

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Everybody loves a story, and it’s important that every brand tells theirs.  Now, thanks to social media, you have the ability to share even more stories to build an audience. Let’s look at Instagram. Here are 4 tips to create better stories on Instagram that will win attention and gain followers  Hashtags and geotags are […]

The post 4 Marketing Tips to Win With Stories appeared first on Fast Marketing Minute.

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Listening to what the customer wants has always been important in marketing, but with machine learning, we’re taking that to a whole new level. Social listening analyzes reactions to a product or service. This includes looking at brand mentions, online reviews and interactions with users on a company’s social media. Of course, there’s technology you […]

The post How to Use Social Listening in Your Marketing appeared first on Fast Marketing Minute.

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Want to be a social media influencer? First you need to find your niche. This should be a highly targeted audience, not just moms 25-34. You also need to look at their values. What do they believe in? What’s important to them? Zero in on exactly who you’re talking to and why. And, be as […]

The post How to Become a Social Media Influencer appeared first on Fast Marketing Minute.

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Reddit is the number three website in the world with 1.2 million subreddits and 330+ million monthly users. Needless to say, it’s a good place for you to be interacting with your target audience. Check out Reddit and subscribe to a few subreddits (online communities on specific topics) that your audience would be interested in, […]

The post Use Reddit to Gain Expert Authority appeared first on Fast Marketing Minute.

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Social media can be annoying because you always have to write it, post it, and engage so that you’re in tune with your audience. But did you know it can be annoying to your followers too? Here are 4 ways you may be annoying your audience on social media, and don’t even know. Your posts […]

The post 4 Ways You’re Annoying Your Audience on Social Media appeared first on Fast Marketing Minute.

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When you think of online quizzes, do you think of the ones that tell you what kind of dog you would be, or which celebrity husband or wife would be the perfect match? Let’s just say, quizzes are not all created equal! Quizzes can actually work to get attention and build engagement. Just be sure […]

The post Add a Quiz to Build Engagement appeared first on Fast Marketing Minute.

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When it comes to ads, quick is best, right? Well usually — unless you’re running the Clydesdale commercial for the Big Game. Turns out that isn’t true on Facebook though. Marketers thought it was all about an eye-catching image and a great tagline. But, like everything else on Facebook, we were wrong. AdEspresso recently did […]

The post The Skinny About Long Facebook Ad Copy appeared first on Fast Marketing Minute.

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Facebook, like Google, is always changing the rules with its pesky algorithms. The trick is to stay on top of reaching your audience without having to buy ads. Here are 4 ways to increase organic Facebook reach with a zero ad spend: Create content that sparks a conversation. Add questions to your posts. Write about […]

The post 4 Ways to Increase Organic Facebook Reach appeared first on Fast Marketing Minute.

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Engagement is more important than ever on social media, especially Facebook. The more engagement you have on your page or in your group, the more likely your content is to show up in followers’ news feeds. So what do Facebook stats tell us for the coming year, and how do we get better engagement? Video […]

The post 5 Hacks to Beef Up Your Facebook Engagement appeared first on Fast Marketing Minute.

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Everybody knows it’s important to have social media for your business. But blind posting isn’t going to get you anywhere. It’s a waste of time. No ifs ands or buts.  Like it or not, social media is key to your branding, but are you working it or is it working you? If we all had […]

The post Use DMs to Get Social Media Leads and New Business appeared first on Fast Marketing Minute.

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Podcasting has never been easier or more affordable. You can interview expert guests that your audience will want learn from or listen to, or if you write content as a thought leader you can repurpose material from your owned media channels (blogs and reports, for example) to put on your podcast I started Fast […]

The post 5 Ways to Promote Your Podcast appeared first on Fast Marketing Minute.

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You can’t afford to ignore influencer marketing anymore. It’s here, and it’s growing. So how do you find the perfect influencers to approach for your brand? First you need to define your target audience and find someone who has a similar audience. Think about gender, age, lifestyle, culture and entertainment habits. Then you need to […]

The post How to Choose the Best Influencer for Your Brand appeared first on Fast Marketing Minute.

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Are you struggling to grow your Instagram community? Do you want more engagement? Sometimes traditional methods don’t work, and you need to shake up your strategy and try something new. Here are some ideas: Create a scavenger hunt. Hide a small image or emoji in your posts each week. Make it a contest. Tell your […]

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Do you have a competitor that’s totally winning the social media game?  Don’t be jealous. Use it to your advantage. Start by watching the competition’s posts to check out what gets the most engagement and to see what your shared target audience reacts best to. Write down those ideas for your own content. You can […]

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Facebook is making a ton of changes. These are the three you really need to care about for your business. Facebook has changed how it calculates reach and impressions, so if you’ve seen a decrease, your numbers aren’t really going down. Don’t panic! Take a beat and see how your numbers trend over the next […]

The post What Do Facebook Changes Mean for Your Business in 2020? appeared first on Fast Marketing Minute.

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Have you ever been ready to jump on a video call, webinar or Facebook Live and thought, “geesh, that’s not what I thought I looked like in the mirror!” Believe it or not, there’s a science to looking good on video — especially when it’s up-close-and-personal. Here are some quick tips to look your best. […]

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Today, let’s talk about LinkedIn. Do you connect with everyone who comes across your screen? Or are you more picky? More connections on LinkedIn builds your credibility and social equity. But too many will make you look spammy and in a way — it’s dangerous to let just ‘anyone’ into your network. I don’t know […]

The post Should You “Connect” on LinkedIn? appeared first on Fast Marketing Minute.

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Remember the first time you got a bad review? You worked so hard to provide top-notch customer service, but it was there, plain as day. 2 stars out of 5. Yuck. But hold on, that might actually be a good thing. Not every customer is going to be happy, but how you handle the negative […]

The post Why negative reviews are good for your business appeared first on Fast Marketing Minute.

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LinkedIn can be a money maker for B2B companies. But in order for you to make money, you have to know how to connect with your prospects. Being active is one thing, but posting the same old same old, doesn’t work. Variety is the spice of life — and connecting with your target market with […]

The post 3 Ideas to Inspire More B2B Creativity on LinkedIn appeared first on Fast Marketing Minute.

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Do you sometimes feel lost on what to do on social media. Well here are some ground rules to live by. Be responsive. People want an answer, and they want it now. Not sure about how to respond? Ask your team to help get the answers as quickly as possible. Let’s get back to your […]

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Creating a personal brand isn’t just important, it’s really important in selling yourself and your business to a potential customer. So how do you build a great brand, one that delivers results? First, you need to become a resource that people like, know and trust. Post articles as a thought leader.  Give a talk as […]

The post 5 Ways to Create a Personal Brand that Works 24/7 appeared first on Fast Marketing Minute.

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If your company is B2B, LinkedIn should be part of your marketing mix. I’m not talking about having a company page. I’m talking about YOU working to get leads on LinkedIn. First you need to be active. Post content that your target audience is interested in. Articles, news, your thoughts on current industry trends. And […]

The post How to Get More LinkedIn Leads appeared first on Fast Marketing Minute.

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Let’s talk about Pinterest. If you thought it was just for dream vacations, brides, and ideas on how to decorate your home, that’s not the case anymore. It’s a growing platform to gain new business, create a sales funnel, and grow your email list. With over 291,000 users every month, Pinterest has a loyal audience, primarily […]

The post 4 Tips to Build Your Email List with Pinterest appeared first on Fast Marketing Minute.

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Think it’s easy being an Instagram influencer? I guarantee, it’s not as easy as you think! Instagram influencers are working hard to compose, photograph, edit and transform their pictures so they get your attention, gain likes, and of course followers. More followers equal more clout. With more views there’s typically better engagement, which translates somewhere […]

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Is Facebook losing steam? That’s a yes in my book, but just the opposite is true for its sister company Instagram. Recent reports show Instagram with over 1 billion monthly active users and a half of billion daily users. More businesses than ever are flocking to the platform to promote their products and services, and […]

The post 3 Instagram Hacks to Grow Your Business and Brand appeared first on Fast Marketing Minute.

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Today, we’re going to talk about editorial calendars. So, what’s an editorial calendar and how can it help you grow your business? Think of an editorial calendar as a glorified excel spreadsheet with different tabs. It doesn’t have to be super complicated. And, each tab houses different content.  My editorial calendar lives on my Google […]

The post Use Editorial Calendars to Keep Your Social Media Organized appeared first on Fast Marketing Minute.

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I just bought a book by Jason McDonald; Marketing: Ultimate Almanac of Free Marketing Tools 2019. The reason I picked it up was that it had two keywords that piqued my interest. Marketing and free. Now you know, I love those words. In the content marketing section, there were two tools that caught my eye: The first […]

The post How to Get A Blogger’s Contact Information appeared first on Fast Marketing Minute.

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Not feeling social enough for social media? We’re all human, and it’s OK. But, your presence on social media does matter. When you’re in this kind of funky mindset and not particularly on your ‘A Game’ here’s what you can do.  Share what others are saying online, comment thoughtfully, and take time to visit the online groups you signed up for, but may have forgotten. Those groups could be on LinkedIn or Facebook, private forums, community message boards or sub-reddits that you’re interested in. You can also check out Quora.

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Are you familiar with National Today or National Day Calendar? You should be. They’re two websites that list significant (or not-so-significant dates) to help with your online and offline promotional plans. You can participate in established events, like Take Your Dog to Work Day, National Tooth Fairy Day, or even National Peanut Butter Cookie Day. Other designated weeks or months align with more serious causes, like National Bullying Prevention month and Breast Cancer Awareness month, both in October. Maximize your PR by aligning with these days (weeks or months) on social or in a pitch to local media.

The post Are you using National Days and Weeks in Your Marketing? appeared first on Fast Marketing Minute.

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ven the most engaged follower will get disillusioned if you keep using the same-old, same-old social media content. Article after article, post after post is so boring. Try some new approaches. Ask for an opinion. Throw out a question and see who jumps in with an answer. People are naturally competitive, so it’s perfectly fine – in fact fun to shake it up with a quiz or contest. Even if you offer a silly prize, you’ll be surprised at the number of responses. People love to win!

The post 7 Ideas to Reboot Your Social Media Content appeared first on Fast Marketing Minute.

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Let’s face it. Social media posts can get boring if you don’t put a little zip in them. Zip for social media can mean creating graphics, adding video, and changing things up, often. One tool I love to create social media graphics with is Canva.

The post 7 Social Media Graphics Tools to Boost Your Creativity appeared first on Fast Marketing Minute.

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If you’re not familiar with best times to post on social media, there are tons of tools that can guide you. Auto-schedulers like...

The post Best Times to Post on Social Media appeared first on Fast Marketing Minute.

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You can’t know everything about everything, and that includes social media, no matter what your age or industry.

The post 3 Rules of the Road for Customer Service on Social Media appeared first on Fast Marketing Minute.

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Let’s talk about Social PR – the way you position yourself online. Here are a few tips:

The post Three Social PR Tips to Live By appeared first on Fast Marketing Minute.

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Looking for some creative inspiration? Start a swipe file. You may have one already, but call it something else. It’s a folder – usually on your computer – where you save items to look at later.

The post Looking for Creative Inspiration? Start a Swipe File appeared first on Fast Marketing Minute.

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Today we’re going to talk about LinkedIn. Hope you’re all on it, because it’s the largest B2B social platform with over 303+ million active monthly users.

The post Who’s Looking at Your LinkedIn Profile appeared first on Fast Marketing Minute.