Nonprofit Marketing Unplugged: Recent Episodes
Feathr
Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing! Curated by the brilliant team at Feathr (https://feathr.co)
“You need to be debriefing fast and often. What is working? What is not working? Why? How do we stop doing what's not working, or scale up what is? I think that's both an internal conversation as much as it is valuable to be having with your agencies.”
In this episode of Unplugged we’re joined by Tobes Kelly, former VP of Digital Fundraising and Marketing at UNICEF and founder of the substack Some Personal News (SPN). Tobes offers guidance on prioritizing retention, cultivating community, and leveraging brand partnerships. You’ll walk away with practical advice on balancing acquisition and retention, asking the right strategic questions, and focusing your resources on the right audiences rather than channels alone. This conversation provides a roadmap for sustainable growth through changing times. You don't want to miss it! 🎧
Episode Highlights
- Tobes shares his career journey from media agency to UNICEF and his current work today (1:00)
- Trends for nonprofits to watch in the new year: retail media networks, brand IP partnerships, shoppable TV ads (6:00)
- Advice on building a strategic growth plan: look outside your sector for inspiration, debrief fast and often (10:00)
- The importance of experimentation and embracing disagreement within teams (14:00)
- Balancing acquisition and retention investments, with a focus on retention in constrained times (20:00)
- Shifting from a channel-first to audience-first mindset in planning (26:00)
- Leveraging social proof, ratings, and reviews to build trust with communities (32:00)
About Tobes Kelly
- Tobes formerly served as the VP of Digital Fundraising and Marketing at UNICEF, and is the founder of the Substack, Some Personal News or "SPN" where he’s discovering how to leverage digital tools, platforms and ecosystems to drive incremental revenue and customer growth.
Guest links:
Tobes’ LinkedIn
Additional links:
Some Personal News (“SPN”)
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
“I do always think that there is room to amplify the voices of the people that you serve and center those voices. One great way is to set up focus groups as much as you can to get those ideas and voices. To show them what you've been working on, and what you made before. And then ask them, “What do you think? What are your ideas? If you could make a campaign for this organization? What would you do?””
This week in the studio we’re joined by Kate Lord, Director of Advocacy and Communications at She's the First. She discusses the innovative Girl Activist Fellowship program launched last year that empowered 30 girls to create and lead four advocacy campaigns for the organization. Kate shares details about the campaigns around poetry, children's books, art shows, and interviews. Tune in for powerful conversation about how to create campaigns with blended outcomes across programs, communities, and donor engagement. You’ll hear best practices for designing community-driven campaigns that achieve mission impact at scale through grassroots leadership and partnership.
Episode Highlights
- Kate’s journey to the work she is doing today + an overview of She’s The First (1:00)
- Overview of the four campaigns led by Girl Activist Fellows (10:00)
- Metrics and impact of the poetry social media campaign (16:00)
- Lessons learned from this year’s campaigns (18:30)
- How this year’s unique art show campaign engaged donors and communities (22:00)
- Learning to expect your communities to propose bolder ideas than you could ever imagine (24:00)
- Kate’s best practices and lessons learned for community-driven campaign design (26:00)
About Kate:
- Kate is a social media strategist, photographer, and videographer based in Carrboro, N.C. From local newspapers to The Wall Street Journal to New York University, her career has taken her all over the globe to tell stories in newsprint, on news websites, and on social media.
- In 2022, she earned my M.A. in Digital Advocacy and Brand Communication from New York University. She believes that nonprofit organizations can tell stories that lead with their values, preserve the dignity of their communities, and raise money.
- She serves as the Director of Advocacy & Communications at She’s the First, a nonprofit that teams up with grassroots, women-led organizations to ensure that girls everywhere are educated, respected, and heard.
- Kate has shared, “I believe that there is a better, more inclusive way to communicate about our campaigns. It is possible to successfully raise money for a cause while keeping the focus on the needs of local people rather than the needs of donors. We can, as nonprofit communicators, create marketing that doesn’t exploit. We can include our clients in the storytelling process from beginning to end. “
Guest links:
Kate’s LinkedIn Profile: https://www.linkedin.com/in/katelord
Additional links:
She’s The First
Kate’s Website
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
“For us, it was figuring out all the elements of that encounter between ALIMA and the audience to make it more than a scroll through but an actual moment.”
Today in the studio, we take a deep dive into the viral "Breath for All" campaign created by nonprofit ALIMA in partnership with Nazar Works. Neda Azarfar, Founder of Nazar Works, and ALIMA USA’s executive director Charlie Kunzer share their unique paths to working in the nonprofit sector and discuss their chance meeting that led to this groundbreaking collaboration. Listen in as they explain how thorough audience research informed the development of a viral campaign focused not only on awareness, but on creating an engaging experience. ALIMA was able to bring the global issue of lack of medical oxygen access closer to home. Tune in to learn how understanding your audience at a cultural level can result in a message that resonates and inspires action on a massive scale. 🎧
Episode Highlights
- Charlie and Neda’s path into working in the social impact space (1:00)
- Overview of the Breath for All campaign (9:00)
- Better understanding your audience + prepping for digital campaigns (14:00)
- How ALIMA approached marketing this campaign across all their different channels (24:00)
- Engaging influencers in your mission + campaigns (29:00)
- Measuring success + impact for digital campaigns (35:00)
- How to engage with the campaign + ALIMA (45:00)
About Charlie Kunzer and Neda Azarfar
- Charlie Kunzer oversees ALIMA USA as Executive Director based in New York. She was instrumental in the opening of the ALIMA USA office and has been developing the fundraising department there since 2015. She began her career at JP Morgan Fleming Asset Management, then at the Science Museum in London before holding several development positions for more than 10 years with Doctors Without Borders USA in New York. Charlie Kunzer holds bachelor’s degrees with Honors in International Relations and Modern History from the University of Westminster, London.
- Neda Azarfar is the head of Nazar Works, the agency that managed the campaign strategy, creative and production, messaging, media planning and buying, and influencer engagement strategy and outreach. With a background in the start-up tech space, Neda was a key member of the team that helped relaunch Myspace as a music discovery platform in 2011. Shifting gears, she transitioned to the non-profit world in 2014, when she became the Vice President of Marketing Communications at the Recording Academy, the organization behind the GRAMMY Awards. Working at the nexus of entertainment and social good, Neda helped to pass pro-creator music legislation, launch donor communications platforms, and establish digital fundraising programs.
Guest links:
Neda’s LinkedIn: https://www.linkedin.com/in/neda-azarfar
Charlie’s LinkedIn: https://www.linkedin.com/in/ckunzer
Additional links:
ALIMA’s Website
Watch the Breath for All Campaign
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
“I think that many look for only the positive, right? What data is really going to amplify us? And of course you want that, but I think it's also important to perhaps spotlight data that shows the gap. Because in the gap, there might be some gray space where you might be able to really leverage and to tell a story that's fresh and new.”
Camille Currie, VP of Marketing and Communications at NAF, joins us this week in the studio to discuss her career journey and how she’s applying lessons from sports marketing to the nonprofit space today. NAF segments their audiences into 6 key groups, and Camille shares their strategies around storytelling and targeting campaigns to uniquely engage each with their mission. You’ll hear how NAF analyzes their data to uncover new stories and highlights their focus on activating alumni networks. This conversation offers valuable best practices for nonprofit marketers on community engagement, audience segmentation, and leveraging data to strengthen marketing efforts and mission impact. Can’t wait for you to hear it 🎧
Episode Highlights
- Camille’s journey from sports marketing to nonprofits (1:00)
- Overview of NAF's mission and the six audiences their marketing team focuses on (3:00)
- NAF's focus on "future readiness" rather than a defined path and how work-based learning supports this (7:00)
- NAF’s strategies for balancing campaigns across six audiences, including dividing work and understanding where each group resides (10:00)
- Details of a successful 2021 campaign called "Name Your Future" that activated their educator network (12:00)
- How NAF continues to leverage the voices and stories from their communities in ongoing campaigns (18:00)
- Data-informed storytelling tips (23:00)
- Lessons learned from a career in sports marketing that Camille is now bringing to nonprofits (28:00)
About Camille and NAF:
- Camille Currie currently serves as the VP of Marketing and Communications at NAF. NAF aims to address the economic and social disparities that have marginalized too many students in this country by bringing schools and businesses together to better prepare students — especially those in under-resourced communities — for a life of upward mobility and success.
- After earning her Bachelor’s in Mass Communication from Delaware State University and a Master’s in Public Relations from West Virginia University, she took her passion for writing and communications to the sports and fashion industries.
- After a decade, she wanted more. She wanted to align her personal beliefs with her career and dedicate her work to impactful outcomes and solutions for under-resourced communities and individuals.
- “Joining NAF is the next chapter in a career committed to supporting opportunity and access for students. Helping young people during a pivotal time in their lives, like high school, is a great honor.”
Guest links:
Camille’s LinkedIn Profile: https://www.linkedin.com/in/camille-currie/
Additional links:
NAF Website
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
“Does everyone in your organization speak about, understand, and behave in a way that aligns with your mission? Because without that, there's no authenticity, and authenticity leads to trust. And you have to put that lens on everything.”
Today we have Shelley Diamond, Chief Marketing Officer of UNICEF USA, in the studio to discuss the organization's approach to building a trusted nonprofit brand. Shelley gives us an insider’s look at the balancing act of staying true to your mission while keeping the brand relevant and impactful. Throughout the conversation, Shelley emphasizes the role of marketing in driving both impact and growth through mission-driven storytelling, innovation, and authentic engagement with communities. Tune in for insights on developing brand trust and retaining relevance that can be applied to nonprofit marketing strategies of all sizes. 🎧
Episode Highlights
- Shelley background and journey to UNICEF USA (1:00)
- UNICEF's brand challenge of being well-known but not well-understood (4:30)
- Examples of innovative programs that showcase UNICEF USA's brand strengths (12:00)
- Role of innovation and keeping marketing aligned with strategic goals (16:00)
- Specific initiatives like the "We Won't Stop" campaign and its performance (22:00)
- Advice for other nonprofits in building trusted brands (25:00)
About Shelley:
Shelley Diamond is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. As one of the highest ranking female executives in advertising (named the 11th Most Powerful Woman in Advertising by Business Insider, among other accolades), Shelley has helped champion marketing transformation for domestic and global clients in both the consumer and B-to-B spaces.
UNICEF is on the ground in 190 countries and territories, providing children with the lifesaving supplies and assistance they desperately need. UNICEF won’t stop until every child is healthy, educated, protected and respected.
Shelley and her team are responsible for building the UNICEF brand and communicating its mission "to be the leading child rights organization" to the US market.
Guest links:
Shelley’s LinkedIn Profile: https://www.linkedin.com/in/shelley-diamond/
Additional links:
UNICEF USA Website
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
“We separated each of the ways that we're serving clients, as well as the way that we're fundraising into individual products. We're obviously well synced together as a team, but I really liked the way that we've been able to spread out each of those. And though we understand they work together, and it’s all a part of again that master donor attorney, we've treated each of these with the attention to care that they individually need.”
This episode of Unplugged features Cameron Bartlett, VP of Performance Marketing at Stop Soldier Suicide. You’ll hear insights into Stop Soldier Suicide's marketing approach and Cameron's experience applying digital marketing strategies from high-growth companies to innovative nonprofits.
Cameron shares how Stop Soldier Suicide has separated their fundraising channels into distinct "products" to optimize each individually, their success with Facebook fundraisers, and best practices for measuring marketing performance holistically across channels, as well as the importance of testing and experimentation. This convo offers nonprofit marketers practical advice on optimizing the donor journey with data and mobilizing supporter networks. You don’t want to miss it 🎧
Episode Highlights
- Cameron’s background and experience in the social impact space (1:00)
- Stop Soldier Suicide's marketing structure and Cameron's role (15:00)
- How the organization has separated fundraising channels into distinct "products" (16:50)
- Their success with Facebook fundraisers and engaging supporters without donations (17:00)
- Best practices for building the donor journey and testing optimizations (5:00)
- Applying digital marketing mindsets from high-growth companies to nonprofits (10:00)
- Measuring marketing performance holistically across channels and over time (21:00)
- The importance of testing, experimentation, and sharing both successes and failures (25:50)
- Emerging trends like engaging supporters through non-monetary activations (29:00)
About Cameron:
- Cameron has led award-winning digital marketing and fundraising campaigns for social good. He's a fractional CMO / Marketing Director and who unlocks team's potential helps them grow quickly — often helping them 2-3X revenue in their first year together. He's worked with nonprofits like New Story, IJM, Compassion, Cure, World Vision and uses digital marketing like fast-growing companies do to fundraise more for their cause.
- He’s helped organizations use social media digital to reach over 125M people and innovative digital fundraising strategies to raise millions of dollars for important global initiatives. Including for some of the world’s most influential nonprofits, musicians, thought leaders and innovative businesses.
- His work has been featured on Mashable, The Next Web and Apple's Top 100 apps.
- He’s currently serving as the VP of Performance Marketing at Stop Soldier Suicide. The military suicide rate is 57% higher than the national average, and thye’re here to change that.
Guest links:
Cameron’s LinkedIn Profile: https://www.linkedin.com/in/cameronbartlett
Additional links:
Website
Stop Soldier Suicide
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
In this week's Good Marketing Brief, Nhu and Noah discuss ...
- Centering communications around equity 🎧
- Test your brand against these 3 messaging mistakes 📖
- Quick tips to help you stand out on Giving Tuesday 📽️
- 3 brain science hacks to engage your donors 📖
- Nonprofit considerations for optimizing with AI 📖
Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to our producer, We Are For Good Studios, and to Feathr’s very own Max Anderson, who wrote and performed our theme song.
At Feathr, we believe that Marketing is Good. And one thing that makes Good marketing so Good is the quality of the people doing the work. We were so lucky to have some of the most incredible people sit in the Feathr studio over the last 12 episodes. And I’ve personally learned so much from tuning into these conversations.
The Nonprofit Marketing Unplugged team includes me, William Henry, the content marketing manager here, Emily Purvis, the marketing designer, and your favorite weekly host, Noah Barnett, our VP of marketing.
We had a hard time covering all the amazing conversations this season, but here are a few of our biggest takeaways:
Serving your community is at the heart of Good marketing, and nearly every guest offered practical insights for how they meaningfully engage with their audiences.
At the heart of service is humility, and this same humility has led our guests on journeys of listening and learning. By testing and trying new things, and listening closely to your community’s input, nonprofit marketers can better engage with their audiences and together make the world a better place.
Guest links:
- Noah’s LinkedIn profile
- William’s LinkedIn profile
- Emily’s LinkedIn profile
Additional links:
- The Inflight Briefing
- Flight School
Playlists:
Emily’s Playlist:
- Hello In There by John Prine
- Red House by Jimi Hendrix
- Anxiety by Megan Thee Stallion
William’s Playlist:
- A Change Is Gonna Come by Sam Cooke
- Untitled #8 by Sigur Ros
- Mr. Tambourine Man by Bob Dylan
And check out episode 11 to see Noah’s playlist!
Hosted by the brilliant team at Feathr.co.
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Taking risks and standing up for what you believe in pays off. Marketing isn’t about creating a position that’s popular or easy to digest. It’s about understanding the moment and sharing your values in a powerful and compelling way.
Kia Croom lived through generational poverty, and she won’t allow her experiences to be silenced. She believes strongly that her experiences are a critical part of the dialogue that will push nonprofits forward.
Talking about diversity, she believe it’s a moral issue, but it affects everything in the organization; “If you look at it purely from a business case, it’s like watching your favorite basketball game or football game, and you’ve got this rich talent that’s on the bench that never gets an opportunity to get off the bench and make a play.”
Kia believes that if these people are given the opportunity, they’re going to hit home runs, and her life is a testament to that conviction.
Bio:
Kia Croom is an experienced fund development executive with over 20 years of experience. To date she’s raised nearly half a billion dollars for nonprofits of all sizes nationwide in a variety of cause areas including STEM, housing and homelessness, youth development, education, HIV/AIDS, and more.
She’s worked in a host of development functions including but not limited to major gifts, grant writing, creative messaging, content writing, digital marketing, and her favorite — brokering high-impact corporate strategic partnerships.
Kia is incredibly passionate about racial and philanthropic justice in philanthropy and interested in working with agencies committed to addressing anti-black racism specifically by uplifting, strengthening, and supporting Black-led nonprofit organizations.
Guest links:
- Kia’s LinkedIn profile
- The Black Fundraiser’s Podcast
- Kia Croom Fundraising & Development
Additional links:
- Million Dollar Consulting
Hosted by the brilliant team at Feathr.co.
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
We’re switching things up this week, and Noah is flying solo, offering nine trends for what to expect while navigating 2023. There are a few things that aren’t so new — like copywriting and serving your community — that are going to be just as important as ever.
But things are changing fast in practical applications of AI and automation is here for the long haul. Louis Pasteur, who invented pasteurization and changed the world of medicine, saved millions of lives through his insights, and he said, “Fortune favors the prepared mind.”
We don’t think we know everything the future holds, but Noah’s distilled the lessons he learned this last year, and we hope these insights can help your nonprofit find fortune and make an even bigger impact in 2023.
Bio:
Noah Barnett is the vice president of marketing at Feathr, the digital marketing platform built to help nonprofits create more engaging digital experiences and expand their impact. Over 1,500 mission-based and membership-based organizations trust Feathr to improve their reach, results, and ROI!
Previously, Noah spent over a decade in nonprofit fundraising and marketing leadership roles, most recently as the CMO at Virtuous, and previously at CauseVox, World Help, HubSpot, and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.
Additional links:
- Noah’s LinkedIn post on responsive marketing
- The State of Multi-Channel Donor Communications
- Flight School Sessions On-Demand
- The Latest Inflight Briefing
- The Nonprofit Marketing Framework
Playlist:
- Dancing Feet (feat. DNCE) by Kygo
- The Difference (feat. Toro y Moi) by Flume
- Hearts on Fire (Timmy Trumpet Remix) by ILLENIUM, Dabin, and Lights
Hosted by the brilliant team at Feathr.co.
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Nonprofits often tell their supporters and community how important their involvement can be. But it’s an entirely different thing to create environments and events that make supporters feel their impact — like their time, money, and efforts really matter.
Jonathan Meagher-Zayas has been in the nonprofit and fundraising space for over ten years, and he’s seen a recurring theme within many nonprofits he’s worked with: “A lot of times we just want resources. We want support. We want more amplified engagement. But what are we doing so people actually feel like they’re a part of something bigger? How do we create these meaningful experiences where people feel like they’re a part of something bigger?”
Creating spaces where people feel empowered and know that their input is making a difference is essential for taking engagement to the next level. Audience engagement shouldn’t just be a set of data points. It should be a real, meaningful relationship with the people in your community.
Bio:
Jonathan is a Queer Latinx millennial nonprofit management strategist dedicated to advancing equity, building capacity, motivating new impact leaders, and getting stuff done. A fundraiser for over ten years, he has helped local organizations raise over $9 million through major gifts, corporate relations, special events, foundation and government grants, and annual giving initiatives.
Jonathan has extensive experience managing leadership development programs and advancing diversity, inclusion, and equity initiatives. He also has experience with community engagement and communications by managing and enhancing social media, digital communications, newsletters, public relations, and marketing campaigns for various nonprofit organizations.
Guest links:
Jonathan’s LinkedIn profile
Jonathan's Awesome Nonprofit Solutions
Additional links:
Julia Campbell’s podcast
Nonprofit Marketing Guide
Playlist:
Physical by Dua Lipa
Moscow Mule by Bad Bunny
Telephone by Lady Gaga (feat. Beyonce)
Hosted by the brilliant team at Feathr.co.
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
“Successful cause marketing is always about creating memorable experiences,” said James Martin, Founder & CEO at Rally Corp. “And we do that primarily through stories. We buy into stories. We see ourselves in stories.”
James said, “There’s no better medium than mobile.” He and the rest of the Rally Corp team believe strongly that building a mobile-first strategy is essential for getting the message out. Successful nonprofits are engaging with their communities wherever they are, and now that it’s 2023, that’s more often than not on the phone.
Bio:
James Martin is a 3x tech founder and servant leader with over two decades of experience working in the social sector. As the founder of Rally Corp, he helps charities and causes rally passionate supporters with a human-centered mobile communications platform built exclusively for nonprofits.
Guest links:
- James’s LinkedIn profile: https://www.linkedin.com/in/mrjamesmartin/
- Rally Corp: https://www.rallycorp.com/
Additional links:
- Marketing Made Simple
- charity: water
- Make-A-Wish Foundation
Playlist:
- Danger Zone by Kenny Loggins
- People Are People by Depeche Mode
- We Built This City by Starship
Explaining his song choices, James said: “I like classic songs that remind me that nonprofit marketing requires taking risks and doing new things, but the more we keep it relational and human-centered, the better it feels! Or maybe it just says ‘I'm old’...”
John Walsh, director of annual giving at St Vladimir's Seminary, had a response ready when asked about his marketing motto; “Test it.” It’s always better to take a solid swing, to click send on that email, and then be ready to learn from how your audience responds.
Because every nonprofit’s audience is unique, there isn’t a best practice that works 100% of the time. But not every test is equal. Knowing why you’re testing what you’re testing and knowing what you can replicate are essential before hitting send.
Bio:
John Walsh is the Director of Annual Giving at St Vladimir's Seminary. He is responsible for the management and implementation of digital marketing, fundraising, and donor relations.
Guest links:
- John’s LinkedIn account
- Nonprofit Campaign Lab
- St. Vladimir’s Seminary
Additional links:
- Retention Fundraising by Roger Craver
- Andrew Olsen's LinkedIn account
- David Schwabb's LinkedIn account
- Jordie van Rijn's LinkedIn account
Playlist:
- Ants Marching by Dave Matthews Band
- Under Pressure by Queen
- Piano Man by Billy Joel
Hosted by the brilliant team at Feathr.co
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
With a background in corporate PR and marketing before moving into the nonprofit space, Dana Snyder empathizes but is committed to the idea that nonprofits need to invest in marketing if they want to expand their impact, especially in volatile times.
Though Dana’s passionate about nonprofits harnessing social platforms for good, she also believes, “You don’t have to be on something.” FOMO is really not a great driver for building a marketing strategy.
The real results come from connecting with your community in such a powerful way that they begin to identify with your mission.
Bio:
Dana Snyder is an entrepreneur, digital strategist and passionate conscious consumer. She founded Positive Equation to teach nonprofits innovative digital-marketing strategies and tools to raise more awareness and funds for their missions.
Show links:
- Dana’s LinkedIn account
- Positive Equation
- Dana’s podcast Missions to Movements
Playlist:
- Man! I Feel Like a Woman! by Shania Twain
- Lose Yourself by Eminem
- My Shot from Hamilton
Hosted by the brilliant team at Feathr.co
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
All of us are tempted by a good get-rich-quick scheme. But marketing, just like almost everything else in life, is really about doing the hard work of showing up consistently and authentically.
Taylor is convinced that the fundamentals of marketing are the same as when the game was invented; “What hasn’t changed is trying to understand and identify your audience and answer why you matter to them, speaking to them in a way that moves the needle for them.”
At the end of the day, marketing is about caring enough to play the long game and learn how you can better serve and engage with your community. To quote Pink Floyd on this, “Breathe, breathe in the air. Don’t be afraid to care.”
Bio:
Taylor is a TEDx speaker, host of the Talking Shizzle podcast, and marketing innovator in the social impact sector. Taylor is the Founder and CEO of branding firm Barlele and the recently launched Creative Shizzle, a subscription-based graphic design service that is bringing great design to more nonprofits and small businesses. In her marketing career, she has helped hundreds of organizations tell their story in digital channels.
Guest links:
Taylor’s LinkedIn profile: https://www.linkedin.com/in/tshank/
Barlele: https://www.barlele.com/
Creative Shizzle: https://creativeshizzle.com/
Additional links:
Dave Gerhardt: https://www.linkedin.com/in/davegerhardt/
Noah Barnett on Taylor’s podcast: https://talkingshizzle.buzzsprout.com/2036618/11349553-finding-oneself-and-the-burnout-with-noah-barnett
Playlist:
Roar by Katy Perry
Good Morning by Max Frost
You Were Meant For Me by Jewel
Hosted by the brilliant team at Feathr.co
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
My heart was breaking in two as Noah Barnett and Lindsay LaShell laughed at one of her guiding axioms, “People don’t read.” I’m exerting some energy finding the right words here. Is there a soul out there listening?
Lindsay is adamant that marketing isn’t about the channel you use but about finding your audience. If you know who you serve and the questions and words they use as they find your organization and join your movement, then you’re ready to help them along their journey.
And that’s what purposeful marketing is all about.
Bio:
Lindsay Dayton LaShell is a marketing activist and the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, and sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, and nonprofits.
Guest links:
Lindsay’s LinkedIn profile: https://www.linkedin.com/in/lindsaylashell/
Open Lines Marketing Framework: https://www.open-lines.co/
Additional links:
Citizen Agency: https://citizenadagency.com/
Business For Good San Diego: https://businessforgoodsd.com/
Feelanthrope podcast: https://podcasts.apple.com/us/podcast/feelanthrope/id1583788947
Playlist:
True Colors by Cyndi Lauper
Freedom by Beyonce
Slave to the Traffic Light by Phish
Hosted by the brilliant team at Feathr.co
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Floyd Jones may not have come up with the phrase, “Together, we go further.” But his marketing philosophy is exactly that. It’s all about community building and engagement.
To Floyd, “Your people are the embodiment of your brand.” Brand isn’t something that’s only reserved for corporations. It’s the feeling that someone has when they interact with an organization. And this puts nonprofits in a strategic position, because they have even more opportunity to establish relationships of deep trust and purpose with their communities.
Bio:
Floyd Jones serves as the community & partnerships lead at Givebutter, the #1 rated fundraising platform on G2, powering $300M+ in donations for more than a million changemakers worldwide. Floyd leads the community team’s growth strategy via partnerships, sponsorships, strategic campaigns, and special events.
Throughout his career, Floyd has worked tirelessly building social impact communities around the world. Collectively Floyd has raised over $1M for grassroots organizations and his work has been featured in ESPN, Wired magazine, NIKE, Whole Foods, NBA2k, and more.
Guest links:
Floyd’s LinkedIn profile: https://www.linkedin.com/in/floydjones3
Givebutter: https://givebutter.com/
Additional links:
Givebutter is donating $50K to nonprofits this Giving Tuesday! Nonprofits can apply for a donation here: www.givebutter.com/giving-tuesday?&utm_source=feathr&utm_medium=event&utm_campaign=sign_up&utm_term=partner
The black fairy godmother: https://www.instagram.com/theblackfairygodmotherofficial/?hl=en
Playlist:
BREAK MY SOUL by Beyonce
Give You Blue by Allen Stone
Jireh by Maverick City Music
Hosted by the brilliant team at Feathr.co
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
If you work at a nonprofit then you already know how easy it is for development and marketing to step on each other’s toes. But it doesn’t have to be this way.
Taylor Hebble, chief marketing officer for Hope for Haiti, speaks on the synergy between their development and marketing departments and how everyone at a nonprofit organization needs to be equipped to communicate with donors and supporters — at the end of the day, that’s what development and marketing are all about.
Bio:
Taylor is a brand management & social impact professional specializing in public relations, campaign strategy, and community engagement. She is Hope for Haiti's chief marketing officer, and the creator of the organization's flagship #HikeforHaiti campaign.
Her experience prior to joining Hope for Haiti in 2017 includes nearly seven years of corporate advertising strategy and project management.
Guest links:
Taylor’s LinkedIn profile: www.LinkedIn.com/in/thebble
Hope for Haiti: https://hopeforhaiti.com/
Additional links:
Charity: Water: https://www.charitywater.org/
buildOn: https://www.buildon.org/
Dana Snyder: https://www.linkedin.com/in/danarsnyder/
Soraya Alexander: https://www.linkedin.com/in/sorayagalexander/
Sarah Adolphson: https://www.linkedin.com/in/sarahadolphson/
Playlist:
Ivy by Taylor Swift
Homesick by Noah Kahan
Georgia by Phoebe Bridgers
Hosted by the brilliant team at Feathr.co
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
What’s your job title? Chris Barlow, chief happiness director at Beeline Marketing, takes the cake in my humble opinion.
Hear some of his insights from running tons of successful marketing campaigns for nonprofits. One of his driving principles: “If you serve people, they will be attracted to you.”
As a nonprofit, service is at the core of your mission, and if you serve your donors and supporters as well, your community and impact are going to expand too!
Bio:
Chris likes seeing good things multiply in the world.
As the founder and customer happiness director of Beeline, every day he is grateful to get to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors.
Most of all, he's grateful to be the dad to seven kids, and to try to teach them how to live in a way that multiplies good in others.
Guest links:
Chris’s LinkedIn profile: linkedin.com/in/cbarlow-nonprofit-marketing/
Beeline Marketing: https://yourbeeline.com/
Chris says, “If some of the ideas in this episode sounded like a strategy you want to apply for your own org, just download our free book on attracting new donors through digital marketing!” You can find that e-book right here: https://yourbeeline.com/finding-donors/
Quote:
“Because when you start to say, I don't know, it opens up this whole new world. You can say, ‘Hey, I don't have to be an expert anymore. Now, not having all the answers. I get to be an experimenter.’” - Jeff Giddens at NIO 2022
Check out Jeff’s entire talk or see other amazing speakers here: https://www.niosummit.com/videos-2022/
Additional links:
A comprehensive guide to the Google Ad Grant: https://www.feathr.co/resources/blog/google-ad-grant
Connected Families: https://connectedfamilies.org/
Bright Spot Network: https://www.brightspotnetwork.org/
Playlist:
Chaconne by Bach
Be Still, My Soul by Catharina von Schlegel
Strange Meadowlark by Dave Brubeck
Hosted by the brilliant team at Feathr.co
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
What have you learned from recent initiatives?
Noah sat down with Brady Josephson, marketing & growth lead at one of the strongest nonprofit brands around: charity: water. Brady talked through struggles and successes he’s experienced and expanded the idea of what it means to be a nonprofit brand.
He also breaks down ways charity: water is testing new ideas and gives advice for how every organization should be learning from their current initiatives.
Bio:
Brady helps lead Marketing & Growth at charity: water — a nonprofit focused on ending the global water crisis in our lifetime — where he and his team are responsible for growing the consumer audience with a focus on their subscription-giving program, The Spring.
Guest links:
Brady’s LinkedIn profile: https://www.linkedin.com/in/bradyjosephson
charity: water: charitywater.org
Playlist:
Make You Feel My Love by Bob Dylan
No Diggity by Blackstreet
Amazing Grace by John Newton
From Brady: “Those are my 'shower songs' so I gotta have em. I'm not sure what it says about me... I like a lot of things? I'm pretty open? I have no distinct taste in music? I love people, I'm fun, and my faith is important? I dunno... I may need a therapist to help me unpack this…"
Hosted by the brilliant team at Feathr.co
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.