In The Dirt with ASOTU: Recent Episodes
ASOTU
In this dynamic and impromptu podcast, the ASOTU street team brings you real-world, real-time interviews and intel while on location with Dealers and Industry Leaders across the U.S.Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations around some of the biggest challenges in automotive.When team ASOTU is on the ground, you’re right there with us.
In this candid and engaging episode of ASOTU Unscripted, host Errol D. Bomar sits down with Owen Moon—veteran marketer, agency founder, and now co-founder of a new venture in streaming advertising. As lunch buzzes around them, Owen shares his 25-year journey through automotive marketing, from his early days embedded in dealership trenches to building Fix Ops Digital and eventually launching his newest company focused on fraud-free, human-focused streaming campaigns for dealers.Owen explains how streaming advertising is evolving from generic impressions to a premium, people-first approach. He talks strategy, fraud prevention via blockchain-backed DSPs, and how creative quality needs to match the high-value inventory dealerships hold. Learn more about DealerStream at https://dealerstream.com/STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro: Lunch, laughs, and live stage energy1:32 Owen’s 25-year journey in auto marketing begins2:24 Fix Ops Digital scaled to 850 clients before acquisition2:51 New company targets fraud-free streaming ad solutions4:05 30% of streaming ad dollars lost to fraud5:09 Why people over product is the future of dealership messaging6:29 Dealers must rebalance strategy with creative and authenticity7:36 ASOTU tip: “Get uncomfortable for 3 days—introduce yourself!”8:52 Find Dealer Stream via swag bag coffee mug demo link----------------------------------------------------------------------------------------------------------What percentage of streaming ad budgets is lost to fraud?How can dealerships prevent streaming ad fraud?What is Owen Moon’s new company in the automotive ad space?Why should dealers invest in better creative for their ads?How does blockchain help with ad verification?What’s the future of OTT advertising in automotive retail?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture
In this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto industry as Chief Evangelist at DriveCentric. His story is rooted in adaptability, family inspiration, and a relentless belief in the power of people over products.Steve reflects on the founding of the “Live with Drive” movement, the role of authentic communication, and why video, emotion, and positive reactions are transforming how dealerships interact with customers.Learn more about DriveCentric at https://drivecentric.com/STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at / asotu_morethancars Join the community on LinkedIn at / asotu TIME STAMPS: 0:00 Intro: Errol meets “Live with Drive” at ASOTU CON0:36 Origin of the ‘Live with Drive’ catchphrase2:58 From medical sales to DriveCentric CRM evangelism5:16 “Wrestlers never give up”—father-daughter motivation mantra7:32 Patient advocacy becomes customer advocacy in auto8:40 “Engagement is king”—pioneering AI and video in CRM11:04 From McDonald's to Chick-fil-A: Changing dealership tone13:02 Positive reactions, not ‘CX’: The new sales measurement---------------------------------------------------------------------------------------------------------------Who is Steve Roessler and what is “Live with Drive”?How does DriveCentric use video and AI in CRM?What is a better alternative to “customer experience” in dealerships?Why is engagement critical in modern auto sales?How can dealerships shift from transactional to relational selling?What does it mean to create “positive reactions” in sales?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture
In this energizing edition of ASOTU Unscripted, host Errol Bomar sits down with Bill Vaughn, a recently appointed dealership leader only 90 days into his new role. Bill brings a grounded, refreshingly candid perspective to the conversation, sharing his unlikely start in automotive and how learning to prioritize people over process completely transformed his trajectory. From struggling as a salesperson to thriving in finance and leadership, his story reflects the real power of people-first dealership culture.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro and welcome to Bill Vaughn0:45 Why he debated coming to ASOTU Con—and why he’s glad he did1:30 Starting in sales, failing forward, and finding purpose in people3:00 From BDC rep to finance manager in 90 days4:00 Bill’s first 90 days as a new dealership leader5:45 Empowering salespeople with $500 discretion to serve customers7:00 Building a shared vision through trust and involvement-------------------------------------------------------------------What should dealership leaders focus on in their first 90 days?How can you empower salespeople to create better customer experiences?What’s the benefit of discretionary spending for dealership employees?How can dealerships improve trust and autonomy on the sales floor?Why did Bill Vaughn say yes to ASOTU Con 90 days into a new job?What’s a people-first approach to dealership management?How does ASOTU Con differ from traditional auto industry conferences?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture
In this episode of ASOTU Unscripted, host Errol Bomar sits down with Enrique Gago of Gago Brothers Automotive to talk about transformation, resilience, and rediscovering purpose through reinvention. Enrique opens up about how he unexpectedly entered the automotive industry—thanks to a favor for his then-girlfriend (now wife)—and how that moment sparked a journey into entrepreneurship, operations, and customer-centric innovation in his hometown of Ocala, Florida. Now running both an auto repair and tire shop as well as a used car dealership, Enrique shares the principles guiding their growth: transparency, community trust, affordability, and values-first leadership. STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/ TIME STAMPS: 0:00 Intro and welcome to Enrique Gago1:00 From booth support to automotive entrepreneur2:57 Acquiring a 30-year-old repair shop with his brother3:46 Applying lean ops and transparency to build community trust6:00 Attending events to grow, learn, and stay curious7:15 Prioritizing affordability in both service and used cars8:57 When others play defense, Gago Brothers go on offense---------------------------------------------------------------------------------------------------------------------------How did Enrique Gago start Gago Brothers Automotive?What does “go on offense” mean in business strategy?How can lean operations transform an auto repair shop?What are best Practices for building trust in the car service industry?Why is now a good time to get into the auto industry?What mindset shifts help small automotive businesses thrive?How can used car dealerships increase affordability and value?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture
In this inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with 23-year-old rising star Gavin Reeves, who shares his rapid ascent through the automotive industry. Starting at just 18 as a porter, Gavin moved through roles in BMW product education, service tech, and sales before landing in a Center Performance role—all driven by his core passion for people over product. His perspective is deeply rooted in creating joyful, memorable experiences for customers, no matter where he is in the dealership.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro from Errol Bomar0:30 Gavin’s first-ever automotive conference experience1:06 Why he values people more than product1:59 Realizing the impact of joyful, family-style service2:36 Journey from porter to product genius to performance lead3:11 His bold vision to scale people-first experiences nationwide3:42 Where to find and connect with Gavin Reeves----------------------------------------------------------------------------------------------------Who is Gavin Reeves from Galleria BMW?How can young professionals grow in the automotive industry?What does a Center Performance role in a dealership involve?How do dealerships improve customer experience?What is BMW's product genius program?Why is people over product a winning strategy in auto retail?What’s it like attending your first ASOTU or auto conference?
In this episode of ASOTU Unscripted, Errol Bomar welcomes John Osborne, Executive Manager at Williamsburg Ford, to reflect on 27 years in the automotive industry and the key inflection points that shaped his approach to leadership, customer experience, and innovation. From entering the industry after time in the Army and firefighting school, to pioneering one-price selling and now pushing digital and AI innovation, John's journey is a testament to growth through intentionality.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro from Errol Bomar0:43 Why pricing transparency excites John today1:26 Leveraging AI and texting for better service ops2:13 From Army and firefighting to auto retail in the ‘90s3:31 2007: A career-shifting moment at a one-price Toyota store4:47 Data as a roadmap for growth and training6:25 Predicting faster, more personalized retail experiences8:12 Connect with John Osborne at Carter Myers Automotive--------------------------------------------------------------------------------------------------------Who is John Osborne at Carter Myers Automotive?How is AI improving communication in automotive service departments?What is one-price selling in car dealerships?What trends are shaping the future of car buying?How do dealerships use data to improve customer experience?What is the role of executive managers in modern auto retail?How can dealerships personalize digital retailing experiences?
In this heartfelt episode of ASOTU Unscripted, host Errol Bomar welcomes back Judi Anderson—attending her fourth consecutive ASOTUCON—to explore the personal journey that led her to become a pillar of customer experience in the automotive space. From roller-skating carhop to corporate marketer to a role built just for her, Judy shares how empathy, purpose, and people-first thinking transformed her career and brought her to Carter Myers Automotive.Judi’s story is a testament to rediscovery. After 15 years as a stay-at-home mom, she re-entered the workforce and eventually landed a position that didn’t yet exist—but was created because she was the right fit. STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro from Errol Bomar0:50 Judi’s fourth ASOTUCON and why she keeps returning2:35 From hospitality to communications to auto marketing3:49 Re-entering the workforce after 15 years raising daughters5:45 Discovery of a customer experience role built just for her7:58 Why emotional intelligence is her greatest strength9:16 The moment Judi realized she loved people more than product11:14 How understanding employees leads to better customer outcomes-------------------------------------------------------------------Who is Judi Anderson at Carter Myers Automotive?How can emotional intelligence impact customer experience in auto retail?What is it like to return to work after 15 years away?How do dealerships create people-first cultures?Why is empathy a superpower in the workplace?What roles exist in auto that focus on experience, not sales?How can you turn passion into a job without a listing?
In this heartfelt and inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with Landon Garside, a former high school drumline teacher turned automotive professional and now marketing strategist. Landon shares how personal transitions—including a divorce and career burnout—led him into the automotive industry by what seemed like chance. But a decade-old positive buying experience at a dealership planted the seed, and a people-centered mindset ultimately propelled him forward. From sales to marketing, Landon's journey is all about doing what's right—even when it isn’t profitable in the moment.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro1:01 Landon's entry into automotive after burnout and divorce2:16 Buying experience inspired dealership job application3:37 A pivot back into sales after leaving briefly4:52 Putting people over profit—literally sent a customer elsewhere5:50 “She bought her next three cars from me.”6:55 Marketing shift after dealership merchandising vacancy7:24 Strategies that helped dominate market share----------------------------------------------------------------------------------------------------------------How did Landon Garside transition from sales to marketing in automotive?Why is empathy a strength in car sales and dealership leadership?What’s an example of putting customers first in the automotive industry?How do TikTok and social media boost dealership market share?Why does understanding people matter more than product knowledge in sales?How can storytelling lead to career success in auto retail?What makes ASOTU different from other automotive events?
In this heartfelt and unscripted episode of ASOTU Unscripted, host Errol Bomar sits down with Lou Cannata, a second-generation dealer principal and founder of Level 5 Leadership Coaching & Consulting. Lou shares the deeply personal and professional journey that shaped his leadership—starting from cleaning bathrooms in his family’s dealership to stepping into ownership in its 49th year. Lou’s passion for people, rooted in a legacy of service from his immigrant parents, radiates throughout the conversation as he reflects on the true meaning of success and the power of purpose-driven leadership.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro0:28 Lou Cannata joins ASOTUCON Unscripted stage1:35 Took over family dealership in its 49th year2:06 Started from the bottom—cleaning bathrooms to leadership3:21 Passion for people rooted in early childhood experiences5:00 Facing grief and health challenges shifted his perspective6:41 Redefined success as making people smile daily7:58 Launch of Level 5 Leadership Coaching & Consulting--------------------------------------------------------------------------------------------------------What is Level 5 Leadership Coaching & Consulting by Lou Cannata?How did Lou Cannata take over his family’s car dealership?How do personal challenges shape leadership perspective?What does it mean to redefine success as a business owner?How can entrepreneurs lead with purpose instead of profit?What’s the ASOTU Unscripted podcast about?How does growing up in a family business shape leadership values?
In this high-energy episode of ASOTU Unscripted, host Errol Bomar sits down with Nolan Armpriester, a second-generation automotive leader and Director of Operations with over two decades of industry experience. From his early days growing up in the dealership—literally using the shop as daycare—to overseeing an ambitious mobile service operation, Nolan shares his story with candor and clarity. This conversation is a tribute to longevity in the industry, evolving leadership, and building people-first service models in a traditionally product-driven space.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro0:21 Nolan joins ASOTU Unscripted live at ASOTUCON1:04 Grew up in the shop—dealership was his daycare1:33 Career path: from porter to Director of Operations2:57 Industry shift to mobile and guest-first experiences3:50 24,000 mobile service appointments in one year6:14 Goal: 30,000 appointments and 50 technicians by year’s end7:11 Mobile ops split into three tiers: entry to heavy repair--------------------------------------------------------------------------------------------------Who is Nolan Arm Prester and what is his role in the auto industry?How do mobile service appointments work at dealerships?What’s driving the rise of mobile auto repair in 2025?How can dealerships scale operations to hit 30,000 service appointments?What roles exist in dealership operations from entry-level to director?What makes ASOTUCON different from NADA and other auto conventions?How can dealerships attract and train new mobile technicians?
In this faith-filled and forward-thinking episode of ASOTU Unscripted, host Errol Bomar welcomes Shane Westphal for a conversation that blends personal transformation, professional loyalty, and the future of automotive. Shane shares his “But God” origin story, detailing how a random connection in a Baton Rouge restaurant led him to a 23+ year career in automotive—all at the same dealership. Now serving as general and executive manager, Shane reflects on the power of speaking life into others, leading with purpose, and embracing every role as a calling.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro0:22 Shane Westall joins the Unscripted stage1:23 Origin story: from restaurants to 23 years in automotive2:59 “But God” moments shaped his career journey4:17 From sales to GM at the same store5:00 Passion for developing people and building community6:34 Excitement about AI as a time-leveraging partner10:26 The curiosity mindset fuels better AI use and leadership12:02 Reflections on EV adoption and dealership evolution----------------------------------------------------------------------------------------------------------Who is Shane Westall and how did he enter the auto industry?How can AI empower—not replace—dealership teams?What is a “But God” origin story in career journeys?What are the future trends in EV and dealership infrastructure?How can auto leaders cultivate a community-driven dealership culture?Why does Shane Westall believe AI is a collaborative tool?What makes ASOTU’s Unscripted series different from traditional auto content?
In this vibrant and empowering episode of ASOTU Unscripted, host Errol Bomar chats with Alyssa Mazur from the Russ Darrow Automotive Group. Though she claimed to be nervous, Alyssa delivers an inspiring and tactical breakdown of how she transformed the group’s social media presence across 15 dealerships in Wisconsin. Starting with no background in automotive, Alyssa shares her journey from a marketing agency into a role that she shaped from scratch—bringing structure, scale, and strategy to the group’s online voice.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro and welcome to Alyssa Majer1:06 Why ASOTU Con was her must-attend event2:03 Her unexpected entry into automotive via social media3:41 Building a scalable content system across 15 stores5:11 910% impressions growth through store-level content creators8:10 New “employee advocacy” push via Sprout Social9:58 Service team engagement proves long-term buy-in----------------------------------------------------------------------------------------------------------------------------How can car dealerships increase social media impressions organically?What is employee advocacy in dealership marketing?How did Russ Darrow Auto Group grow its digital presence?What tools help manage multi-location dealership social content?How can Sprout Social support automotive retail marketing?What’s the benefit of empowering dealership staff to create content?How does incentivized content creation boost engagement?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture
In this episode of ASOTU Unscripted, host Errol Bomar welcomes Dave Donaldson of DealerDMV for his very first ASOTU CON experience. Dave unpacks his journey from working in an Acura dealership’s detail department to leading a nationwide automotive titling solution. With infectious humility, Dave reflects on how the most unexpected roles—like managing tag and title—can become dynamic, problem-solving careers when surrounded by passionate people and purpose-driven technology.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Welcome to ASOTU Unscripted with Dave Donaldson0:57 ASOTU CON’s unique, people-first vibe1:43 DealerDMV’s “dealers first” philosophy2:49 From detailing Acuras to software product lead3:47 Why title & registration offers endless creative problems4:46 Dealer50: 50 states, one solution5:12 How shared nerdiness builds team synergy-------------------------------------------------------------------------------------------------------------What is DealerDMV and how does it help car dealerships?How can dealerships simplify title and registration across 50 states?What is Dealer50 and how does it work?What makes tag and title work exciting in automotive tech?How can you build a strong culture around dealership back-end operations?How did Dave build a career in automotive titling software?What is the DealerDMV “dealers first” philosophy?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture
In this heartfelt solo edition of ASOTU Unscripted, host Errol Bomar takes a moment to step from behind the interviewer’s chair to share his own journey in the automotive world. From his early beginnings in car sales in the early 2000s to now being a celebrated speaker and orator for brands like Ford and events like NADA and the Kentucky Derby, Errol reflects on the powerful human moments that shaped his trajectory. One story in particular—a child gifting him a treasured Superman toy—became a symbolic turning point where he realized the industry is about people, not just products.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro from Errol Bomar0:24 His first role in new car sales in 20040:45 The Superman toy story that changed everything1:25 Transition into speaking, hosting, and brand work1:47 Representing Ford and hosting national events2:01 Invitation to share your people-over-product moment-------------------------------------------------------------------------------------------------------------Who is Errol Bomar from ASOTU Unscripted?What inspired Errol to pursue a career in automotive speaking?How can storytelling transform dealership culture?What is the significance of the Superman toy story in car sales?How do automotive professionals connect with customers emotionally?How can I be featured on ASOTU Unscripted?Why does “people over product” matter in auto retail?
In this energizing episode of ASOTU Unscripted, host Errol Bomar sits down with Kyle Newsom, founder of Vasperio, to explore his transformational journey from technician to Fixed Ops leader, to bold entrepreneur. Kyle shares how his early days working in a family-run business shaped his strong work ethic, and how meeting his wife eventually became the catalyst for a life-changing move and career evolution. Their shared decision to sell everything—including their home—and go “all-in” on launching a people-first training company exemplifies a powerful commitment to values and vision.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at / asotu_morethancars Join the community on LinkedIn at / asotu TIME STAMPS: 0:00 Intro0:31 Born into business: Kyle's multi-industry childhood1:50 From Ford tech to Fixed Ops leadership3:01 Realizing the power of investing in people4:07 Starting Vasperio: Selling everything for a purpose5:43 Kind leadership vs. nice leadership explained7:19 From reactive chaos to proactive systems9:20 The value of practicing with your team, not customers---------------------------------------------------------------------------------------------------------------What is the difference between kind and nice leadership in the automotive industry?How did Kyle Newsome build Vasperio by going all-in with his family?Why are proactive systems essential in fixed operations?How can dealerships use training to reduce customer-facing errors?What are the benefits of setting clear standards for automotive teams?How can leadership coaching transform dealership service departments?What does "embrace kindness, ignite greatness" mean in business culture?
In this heartfelt and engaging episode of Unscripted, host Erroll Bomar sits down with Allan Krutsch Director of Enterprise CDP at Claravoy, to explore his unexpected journey into the automotive industry and the surprising personal story that fuels his passion. Allan shares how he transitioned from luxury women’s fashion sales in Sardinia to car sales in the U.S. after an abrupt job loss—an unplanned pivot that turned into a fulfilling 25-year career. What begins as a professional conversation quickly transforms into a touching narrative about his daughter, who also stumbled into car sales and quickly rose through the ranks to become a top performer and sales manager—all within three years.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/ TIME STAMPS: 0:00 Intro: Sardinia, style, and a surprise career pivot1:59 Losing a job led to a lifelong automotive journey4:30 The power of employee satisfaction over customer metrics5:59 His daughter’s unexpected rise in the car business8:44 From aesthetician to top 10% car salesperson12:00 Humility and beginner’s mind fuel growth13:56 Data unlocks cost-effective, meaningful customer experiences15:26 “Helping is the new selling” becomes the ultimate takeaway----------------------------------------------------------------------------------------------------------------------How can first-party data improve car dealership marketing?What is the impact of employee satisfaction on CSI in auto sales?How did Allan Crutch’s daughter succeed in car sales with no experience?What is “helping is the new selling” in modern automotive retail?What career growth opportunities exist in the car business?How can humility fuel success in automotive careers?What role does beginner’s mind play in dealership leadership?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture
Send us a text Always keep the perspective of a student--there's always something to learn. These Northwood University Students share their passion for the Northwood University International Auto Show as well as future aspirations for their careers. Julia, Bella, and Sydney share how coming together to create this auto show has brought out the best in everyone as they work towards this common goal together. This project has taught them how to stay "a student of the craft" for all fut...
Send us a text The Northwood University International Auto Show is the LARGEST student run outdoor auto show in North America. Student volunteers are elected to positions of responsibility to make this show exceptional. These three Northwood students share first hand how they step up to the plate, take on responsibility, and create a successful show together. Special thanks to Colin Kubik, Noah Koss, and Zak McLeod for sharing their passion with us! Check out other content in the ASOTU-ver...
Send us a text Northwood University hosts an annual outdoor auto show completely managed by students. Northwood University doesn't create just your average student. Dr. Kent MacDonald, President of Northwood University, shares their core beliefs which make the educational environment so different from most schools. President MacDonald also covers how personal responsibility and freedom create true opportunities for future prosperity. Their annual auto show puts this core belief to forefro...
Send us a text Martin Schwartz, President of Vehicles for Change, shares how students can learn automotive service technical skills to earn a higher income, faster. He shares how automotive service technicians can earn significantly more in their first year compared to the average college graduate. Vehicles for Change was established in 1999 to gift vehicles to those in need of reliable transportation. In the time since, Vehicles for Change helps those in prison learn an equitable trade sk...
Send us a text Architect Lew Neuman and longtime friend of Late Bob Rohrman shares how this build process has been years in the making as well as his relationship with Bob. Lew shares the details of what has made working Rohrman Automotive Group so special. Late Bob Rohrman loved specific details that made his buildings pop and provide true function to his staff. Check out other content in the ASOTU-verse here: Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation...
Send us a text GM Matt Ashford shares his humble beginnings in 1996 at this Honda store and how personal growth and market development led him to lead this store today. After starting at Schaumburg Honda in 1996, Matt spent time in sales, finance, and grew all the way to General Manager. He shares the importance of a new hire's first impressions during their first days as well as leading the charge towards becoming the top selling Honda store in the country. Join us and the Rohrman Automot...
Send us a text Business partners Stephen Allsteadt and Laura Fleischer share how a two-person small marketing team working in tandem with Rohrman Automotive grew to a full service marketing agency with over 17 team members. Stephen and Laura share how technology has changed marketing over the past few decades as well as their commitment to expand and bring a digital team in house. Join us and the Rohrman Automotive Group team as we celebrate the grand opening for Schaumburg Honda--the LARGE...
Send us a text Group CEO Ryan Rohrman shares how a GM role at a Honda store led him to take over as CEO as his late grandfather passed over the reins during a medical crisis. We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world! Special thanks to Ryan Rohrman, Chase Rohrman, Laura Fleischer, and the entire team at Rohrman Automotive Group for allowing us to feature you! Check out other content in the ASOT...
Send us a text Well-known Honda Brand Advocate HondaPro Jason shares his path from Salesman in 1996 to finding his own media platform, creating content, and even training Honda staff around the world in 15 countries. Jason Richmond started with Rohrman Automotive Group at Schaumburg Honda as a salesman in 1996 and shares the path for how Rohrman helped him become what he is today. Join us and the Rohrman Automotive Group team as we celebrate the grand opening for Schaumburg Honda--the LARGE...
Send us a text Service Director Omar Shabaz shares how career pathing within fixed ops has helped inspire his team to grow as well as find the perfect opportunities for them long term. We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world! Special thanks to Ryan Rohrman, Chase Rohrman, Laura Fleischer, and the entire team at Rohrman Automotive Group for allowing us to feature you! Check out other content in...
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He knows the struggle anytime the word "co-op" is in the conversation within the dealership.
Co-op requirements and reimbursement are confusing but Mark Baruth shares that it doesn't have to be.
There are plenty of ways to uncover soon-to-expire co-op funds as well as easier ways to complete the co-op reimbursement process.
Mark Baruth from COOPABLE shares these secrets and more.
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She knows we can reach women in auto retail in new ways.
Nely Galan shares and inspires other women with the opportunities in front of them to help move the entire industry forward in new ways.
Paul J Daly and Nely Galan caught up after her keynote at the Women of Color Automotive Network (WOCAN) annual luncheon at National Association of Minority Automobile Dealers (NAMAD).
Special thanks to our friends at TrueCar, Inc. for making our NAMAD coverage possible.
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Together, dealers will make this industry great.
Paul J Daly caught up with Mike Stanton at the NAMAD Annual Meeting.
Mike shared this positive sentiment on how dealers get to shape how we do business in this industry.
He touched on how National Automobile Dealers Association (NADA) and NAMAD collaborate together but also how dealers band together to help legislators shape regulation the correct way.
Special thanks to our friends at TrueCar, Inc. for making our NAMAD coverage possible.
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He knows there is a time and place for AI within automotive retail.
With some dealers not wanting AI to make final decisions for their sales staff, there are ways to optimize connecting customers directly to the sales staff faster.
Jay Petznick from Optimy.ai shares current trends on website lead connection rates as well as how where dealers should be using AI to improve their efficiency.
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He knows the market will correct itself based off consumer desires.
Jamie Butters from Automotive News shares how they see the market has changed and where it may cool off.
Kyle Mountsier and Jamie Butters caught up at National Association of Minority Automobile Dealers (NAMAD) to cover this and more.
Special thanks to our friends at TrueCar, Inc. for making our NAMAD coverage possible.
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He knew how to build the team and help them THRIVE.
Brian Singh shares how his experience launching Evrdrive and how he brought that used car knowledge to his role at Foundation Automotive Corp.
He also shares more on how they develop a process THEN bring in the technology that fits their needs.
Kyle Mountsier and Brian Singh caught up at National Association of Minority Automobile Dealers (NAMAD) to cover this and more.
Special thanks to our friends at TrueCar, Inc. for making our NAMAD coverage possible.
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At one time, she never saw she herself here.
Subi Ghosh was inspired by others to grow into this new mindset.
And now, she wants to do the same for others within the Women of Color Automotive Network (WOCAN) community.
She was even honored with the Trailblazer Award this year at the WOCAN Annual Luncheon.
Subi Ghosh is so grateful for the amazing WOCAN community and wants to continue inspiring more women to be great within the automotive industry.
Special thanks to our friends at TrueCar, Inc. for making our NAMAD coverage possible.
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She knows it's our duty to give back.
Julie M. Herrera shares why mentorship is HUGE for her team.
Kyle Mountsier and Julie reflect on the Women of Color Automotive Network (WOCAN) annual luncheon as well as what the next six months holds for automotive.
Julie is ready to go back and pour into her team even MORE.
Special thanks to our friends at TrueCar, Inc. for making our National Association of Minority Automobile Dealers (NAMAD) coverage possible.
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NAMAD has created a tight knit community that genuinely cares to help others succeed.
Paul Daly catches up with Perry Watson IV on the success of NAMAD and how NAMAD's Next Gen dealers create dealer ownership opportunities for minorities.
Special thanks to our friends at TrueCar, Inc. for making our NAMAD Coverage possible.
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Kerri Wise (Founder of WOCAN), Ashley Cavazos (VP of WOCAN) and Kyle Mountsier share on how WOCAN connects female automotive professionals in this tight knit community.
WOCAN was created to connect, inspire and develop women of color within this great industry.
From leadership courses to events throughout the year, WOCAN has created a community that creates positive change together.
Special thanks to our friends at TrueCar, Inc. for making our NAMAD Coverage possible.
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Matt Jones (Sr. Director @ TrueCar) and Paul Daly share on shifting consumer shopping habits.
As customer experience demand shifts, dealers are finding success through not only offering refined responses to consumers during their online shopping experience but also enhancing every step of the CX journey.
These quality conversations with the customer can drive their desire to continue moving their buying journey forward.
Top dealership operators also continue to invest in their employee experience.
Special thanks to our friends at TrueCar, Inc. for making our NAMAD Coverage possible.
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Luis Cubeas (Sales Executive) Jack Pearson (Centre Manager) share strategies on how they strive to be exceptional at Jaguar Land Rover South Shore in Crown Point, Indiana.
Jack shares on mindset shifts that make a difference and Luis touches on focusing on the small changes which can make you 1% better every day.
Luis credits his success to his leaders and mentors like Jack while Jack emphasizes his team's buy-in on their path to excellence every single month.
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Manny Bravo (Sales Executive) and Dylan Kachaturoff (Content Creator & Product Specialist) share how they choose their path and continued growing at Jaguar Land Rover South Shore in Crown Point, Indiana.
Manny & Dylan both joined JLR South Shore as Porters but soon fell in love with the team and the opportunities in front of them.
Both of them grew in their own ways with Dylan creating his own role as a content creator which has created millions of impressions through social media.
Manny and Dylan credit to leaders like Jack Pearson and their willingness to pursue their goals to be the best they can be.
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Tabatha Romo (Sales Executive) shares how she discovered a team who would continue investing in her at Jaguar Land Rover South Shore in Crown Point, Indiana.
With a career that started at a retail home improvement store, Tabatha discovered the joy of developing long term relationships with customers.
After transitioning to automotive and then visiting JLR South Shore, Tabatha found leaders who would help her grow, give her opportunity, and find ways to help her get to the next level in her career.
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Jim Ottile (Sales Manager) and Jack Pearson (Centre Manager) share used car strategies and how they pivoted to offer more used cars at Jaguar Land Rover South Shore in Crown Point, Indiana.
Jim Ottile and Jack Pearson joined JLR South Shore in 2020 and helped the store transition from only focusing on new cars.
This pivot from new cars had to happen when new inventory fell off in 2020.
JLR South Shore has doubled their monthly units through better used car sourcing, faster merchandising, and working remote sales deals in a refreshing format.
Jim credits their success to knowing your used car inventory intimately, buying cars that sell in your market, and creating a better customer experience for remote deals.
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Jack Pearson (Centre Manager) shares on team development, pivots in used cars, and staying humble as a leader at Jaguar Land Rover South Shore in Crown Point, Indiana.
Jack Pearson was recently honored by Auto News as a 2024 40 Under 40 Honoree and joined JLR South Shore in 2020 to lead the team in new ways through personal development as well as new ways to serve the community with used car options.
He found a way to double his service technicians through intentionality in hiring those who seek long term development and mentorship.
JLR South Shore has doubled their monthly units through better used car sourcing, faster merchandising, and working remote sales deals in a refreshing format.
Jack credits his success to his team and how they continue to raise the bar for themselves every month.
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Zac Kinch (General Manager) and Austin Conroy (Director of Fixed Operations) share on a how they executed a recent marketing campaign for Rohrman Toyota in Lafayette, Indiana.
Their recent offer allowed customers to receive up to an additional $1,500 off during the purchase of their car.
After a few people on social media called it out as as gimmick or scam, they leaned into it turning out more content which delivered more impressions for their sale.
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Nick Kulaga (Team Leader) and Dalton Miller (Product Specialist) from Rohrman Toyota share key takeaways for using social media to network with new people, stay connected with previous customers, and even sell cars.
Dalton shares how he used TikTok to receive over 100k views in just the first two days and Nick touches on best practices for networking through Facebook.
The team at Rohrman Automotive brings a fresh perspective on social media and empowers their staff the create in their own way.
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Zac Kinch (General Manager) and Austin Conroy (Director of Fixed Operations) share how their podcast and content on social media has attracted top talent to their store and has pushed their culture forward.
They share on how they inspire their team, empower them to be great, lead with empathy, and improve communications with their staff and other stores.
Rohrman Toyota launched their Podcast, Driving Relationships Podcast, earlier this year which continues to inspire their staff through great stories being shared.
Rohrman Automotive continues to push the envelope on creative marketing, organic social reach, and attracting top talent.
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Logan Plantenga (Awesome Experiences Representative) and Faith Egenolf (Social Media & Event Manager) from Rohrman Automotive Group create local community events and spread awareness through organic social media.
Faith helps the Rohrman Stores in Indiana to plan, strategize, and execute local events at their stores like Halloween Trunk or Treats and even Meet & Greet opportunities through their NIL relationships with Purdue University athletes.
Logan leads content creation and creating awesome customer experiences at Rohrman Toyota in Lafayette, Indiana.
Rohrman Toyota creates creative marketing campaigns that reach their local community in new ways.
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Zac Kinch (General Manager) and Austin Conroy (Director of Fixed Operations) share on the creative marketing and sales campaigns for Rohrman Toyota in Lafayette, Indiana.
When they sold a Toyota Corolla for $99 during a Black Friday Sale, people drove to their store from all over the region.
Rohrman has been able to create community engagement events like Halloween Trunk or Treat, Purdue Final Four Championship meet & greet, and more!
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Robert Blessing & Jayce Fitch are with Renew Energy--a solar energy company with a Dealer Partner program helping EV Buyers receive cheaper energy rates with home installed solar panels.
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We had a chance to catch up with Lauren Hamad after ASOTU CON 2024.
Lauren Hamad is the Internet Sales & Marketing Director at Romano Auto Dealerships in NY.
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Peter Barba is the Co-Founder & CEO of Lectrium--a service that helps dealers merchandise their website's EV inventory which results in an enhanced customer experience.
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Adam Robinson is the Co-Founder & CEO of Hireology--a tool and service which helps dealers attract talent, streamline hiring, and onboard employees.
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Martin Rezab is the President of Scale Voice featuring newly launched Carra AI as we packed up at ASOTU CON.
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Elgie Bright and Todd Caputo discuss how Northwood University Students will attend ASOTU CON 2024 thanks to a generous sponsorship by Todd Caputo Consulting.
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Ted Smith is the President of the Florida Auto Dealers Association.
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Sam Weaver is the Vice-President and Partner at Chevy Chase Automotive in Maryland.
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Austin Conroy is the Fixed Ops Director at Rohrman Auto Group in Indiana.
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Lisa Franz is General Manager and Blanca Arias is Controller at Big Valley Auto Auction.
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Michael Wood is the General Manager at Jaguar Land Rover of Virginia Beach and Checkered Flag Volkswagen in Virginia.
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Cimone Jae is the Head of Content at Dealer Marketing Magazine.
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Ron Smithis the VP of Sales at Constellation.
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Jeff Ramsey is the Variable Operations Director at Ourisman Cars Auto Group in Maryland and Virginia.
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Carol Kitts is the GM at VW of Fairfield in California.
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Dayna Kleve is the Director of Diversity, Engagement, and Foundation @ Walser Automotive Group.
Learn more about Veterans at Walser (VAW) here.
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Lindsey Trett is the Director of Talent Acquisition @ Walser Automotive Group.
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Angela Willoughby is the Fixed Operations Analyst @ Foundation Automotive.
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Dominic Scruggs is Founder & CEO @ Willowood Ventures.
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Michael Wheatley is Sales @ Business Development @ Recurrent.
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Jarrod Kilway is the VP of Digital Operations @ Casa Auto Group.
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Elle Sweet is the Chief Compliance Officer at Fresno Acura, Marin Acura, Modesto Subaru, and Mercedes Benz of Modesto.
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ASOTU was on the ground at NADA with Cody Carter from Tustin Toyota in California.
Cody Carter is the Internet Sales Manager at Tustin Toyota and the #1 Toyota Salesperson in North America.
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ASOTU was on the ground at NADA with Brandon Brown from Coastal Chevrolet Cadillac Nissan in South Carolina.
Brandon Brown is the Sales Manager at Coastal Chevrolet Cadillac Nissan.
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Join Kyle Mountsier and Paul J Daly as they sit down with Colby Joyner, VP of Marketing and Strategy at Cavender Auto Group. In this insightful episode, Colby delves into the challenges and aspirations shaping automotive marketing today. He emphasizes the need for a unified technology platform, lamenting the complexity and inefficiencies caused by numerous software solutions. Colby also shares his vision for 2024, focusing on clarity within the organization and the industry. He advocates for clear communication, setting realistic benchmarks, and the importance of organizational health. Throughout the conversation, Colby's passion for data-driven decision-making and his pursuit of innovative solutions shine through, offering valuable insights for automotive professionals.
0:00 - Intro
0:28 - Colby's views on technology and marketing in the auto industry
1:24 - The quest for a unified technology platform in automotive
2:50 - Colby's prediction on the timeline for achieving a unified platform
3:38 - The importance of data in marketing and setting benchmarks
4:32 - Colby's approach to defining and achieving benchmarks
5:26 - The significance of clarity and organizational health in 2024
6:33 - Colby's hope for clarity and organizational harmony in the auto industry
7:40 - Closing thoughts and appreciation for Colby Joyner's insights
Colby Joyner is the VP of Marketing and Strategy at Cavender Auto Group
This interview was brought to you by Lotlinx: https://lotlinx.com/
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In this engaging conversation, Paul J Daly sits down with Matt Bute, Vice President of Sales at Cars Commerce. Matt shares valuable insights on the current automotive market, emphasizing the significant rise in new car supply and the importance for dealers to effectively showcase their vehicles to the right audience. With a focus on organic traffic, Matt explains how Cars Commerce attracts 60% of its visitors through high-quality, intent-driven content, benefiting both dealers and consumers. He also discusses the record-breaking traffic year Cars Commerce experienced, highlighting the platform’s effectiveness in driving website transfers and enhancing dealer visibility. Matt’s insights provide a roadmap for dealers to navigate the digital landscape effectively, leveraging platforms like Cars Commerce to amplify their reach and connect with more potential buyers.
0:00 - Intro
0:53 - Importance of Organic Traffic for Dealers
1:57 - Building Dealers' Organic Traffic and Cars Commerce’s Role
2:41 - The Synergy of Dealers’ Efforts with Third-Party Platforms
3:30 - Behind-the-Scenes Developments at Cars Commerce
4:09 - Closing Remarks and Matt’s Vision for the Future at Cars Commerce
Matt Bute is the Vice President of Sales for Cars Commerce
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In this episode, Kyle Mountsier and Paul J Daly engage with Scott Turner, Director of Community Training, and Tony Gomez, President of Quantum5, to delve into the evolving landscape of auto sales. They discuss the critical shift from a rigid, process-driven sales approach to a more human-centric, relationship-building strategy. Scott emphasizes the importance of active listening and genuine engagement in customer interactions, moving beyond mere process adherence. Tony reflects on his 35 years in the retail sector, acknowledging the industry's historical reliance on control and manipulation, and the urgent need for a paradigm shift towards customer advocacy and ease of buying. This thought-provoking conversation highlights the industry's ongoing transformation, driven by changing customer expectations and the rise of new online retail models. Scott and Tony's perspectives offer valuable insights into adapting to this change and re-humanizing the auto sales experience.
0:00 - Intro
0:13 - The importance of human connection in auto sales
1:02 - The concept of frictionless sales and customer engagement
2:28 - Rethinking dealership processes for better customer relations
3:20 - Overcoming traditional sales mindsets and embracing change
4:36 - Quantum5's role in facilitating a customer-centric sales approach
5:24 - The catalyst for industry-wide change in auto sales practices
6:25 - The impact of third-party online vendors and dealer adaptation
7:17 - Embracing humanity and accountability in the auto industry
7:25 - Closing thoughts on Quantum5's impact and industry evolution
Scott Turner is the Director of Community Training at Quantum5
Tony Gomez is the President at Quantum5
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In this episode, Kyle Mountsier and Paul J Daly sit down with Bobby Green, an Account Executive at Yooz, to explore his fascinating journey in the automotive industry. From his initial days at Mercedes-Benz to a dynamic shift into the world of AP automation with Yooz, Bobby shares his insights and experiences. He discusses how Yooz is transforming the back-office operations of auto dealerships by automating the accounts payable process, thereby saving time and reducing human error. Bobby highlights the challenge of introducing new technology to dealerships, particularly in areas like accounting where traditional methods have prevailed. He emphasizes the importance of demonstrating how such technological advancements can enhance work-life balance and efficiency. Bobby's enthusiasm for improving the backend processes in the automotive industry is palpable, making this episode a must-listen for those interested in the intersection of auto retail and innovative technology.
0:00 - Intro
0:18 - Bobby's background in the automotive industry
0:56 - Transition from retail to Yooz and the impact of lifestyle changes
1:21 - The significance of data and technology in today's auto industry
2:24 - The practical implementation of Yooz's AP automation in dealerships
3:08 - The immediate benefits of AP automation for dealerships
3:48 - The relationship between AP automation and dealership operations
4:36 - Addressing the unique challenges in the auto industry's back-office systems
5:13 - The human aspect of automating accounting processes in dealerships
5:46 - Yooz's approach to introducing new technology in traditional accounting roles
6:42 - Bobby Green's passion for enhancing dealership operations with Yooz
Bobby Green is an Account Executive with Yooz
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In this episode, Kyle Mountsier and Paul J Daly chat with Carla Wade, the newly appointed Chief Revenue Officer of LotLinx, about her dynamic journey in the automotive industry. Carla shares her experiences from working at Automotive Mastermind to transitioning into LotLinx, where she initially served as the Senior VP of Business Development. She highlights the importance of passion for the product, believing in what you sell, and how that belief translates into effective sales strategies. Carla elaborates on LotLinx's unique technology and its impact on dealerships, emphasizing data-driven marketing approaches in a changing automotive landscape. The discussion also touches upon the challenges and rewards of leading a sales team in a SaaS organization, where belief in the product is crucial. Carla's vision for LotLinx in the upcoming year reflects her commitment to integrating various departments under her leadership to create a cohesive and efficient team.
0:00 - Intro
0:19 - Carla's journey to LotLinx and her previous experiences
0:56 - The evolution and unique technology of LotLinx
1:43 - The significance of believing in your product for successful sales
2:54 - Carla's approach to leading a sales organization in the SaaS industry
3:31 - The importance of passion and product belief in sales
4:21 - Transferring product passion to the sales team
5:12 - Carla's goals and vision as the new CRO of LotLinx
6:05 - Closing thoughts and Carla's commitment to LotLinx's growth
Carla Wade is the Chief Revenue Officer at Lotlinx
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Paul J Daly and Kyle Mountsier sit down with Shawn Kniffin, Director of Marketing and Technology at Germain Auto Group, to discuss the integration of marketing and technology in the automotive industry. Shawn emphasizes the crucial role of data management in today's dealership operations, particularly in understanding and utilizing customer data effectively. He shares insights into how Germain Auto Group is navigating the complexities of data, AI, and technology to enhance the customer experience. Shawn also highlights the importance of process in implementing technology and the challenge of managing multiple data sources and dashboards within a dealership. The conversation explores the balance between technology and human elements in automotive marketing, offering a glimpse into the future of dealership operations driven by data and tech innovation.
0:00 - Intro
0:23 - Shawn's Focus on Data and Technology in Automotive Marketing
0:59 - The Importance of Data Management in Dealerships
1:43 - The Evolution of Technology in Customer Experience
2:07 - Balancing Technology with Process in Dealerships
3:22 - The Role of Data in Decision Making and Marketing Strategies
4:41 - Challenges in Data Management and Utilization
5:55 - The Future of Data-Driven Automotive Marketing
7:07 - Closing Thoughts on Integrating Marketing and Technology in Automotive
8:08 - Final Remarks and Shawn's Vision for Germain Auto Group's Tech Approach
Shawn Kniffin is the Director of Marketing and Technology at Germain Auto Group
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Kyle Mountsier converses with Julie Scott, VP of B2B Marketing at Cars Commerce, about the innovative strategies being implemented at Cars Commerce, particularly their media network. Julie explains the concept of retail media networks and their growing relevance across various industries. The focus of this network is leveraging first-party data in a landscape where cookie deprecation is becoming a reality. Julie highlights the VIN Performance Media product, which offers dealers a cost-effective alternative to traditional SEM on platforms like Google. She discusses how using first-party data from car shoppers on Cars.com allows for more precise targeting and follow-up, resulting in a significant increase in referral traffic and conversion rates for dealers. This conversation sheds light on the evolving world of automotive digital marketing and the power of data-driven strategies in reaching and engaging potential car buyers.
0:06 - Intro
0:23 - The Origin and Growth of Cars Commerce Media Network
0:56 - The Concept of Retail Media Networks and First-Party Data
1:43 - Introducing VIN Performance Media and Its Advantages
2:28 - Comparing VIN Performance Media with Traditional SEM
3:04 - Benefits of Targeted Marketing Using First-Party Data
3:27 - Success Metrics and Impact on Dealer Websites
4:13 - Future Prospects of Cars Commerce Media Network
4:53 - Closing Remarks on Digital Marketing Innovations in Automotive
Julie Scott is the VP of B2B Marketing at Cars Commerce
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Paul J Daly and Kyle Mountsier engage in an insightful conversation with Len Short, Founder and Chairman of LotLinx. Len shares the origin story of LotLinx, highlighting how the company evolved from aggregating data for used car window stickers to becoming a big data company in the automotive industry. He delves into the significance of tracking 196 factors that influence whether a car sells on time and how this data-driven approach enables dealers to predict sales with remarkable accuracy. Len emphasizes the current market changes, including increasing inventory and tighter margins, and underscores the need for dealers to manage their inventory proactively. He advocates for a data-centric approach to tackle these challenges, stressing the importance of playing 'defense' from day one with inventory management. This discussion offers a deep dive into how automotive dealers can leverage big data to make informed decisions and stay ahead in a rapidly evolving market.
0:00 - Intro
0:36 - The Genesis and Evolution of LotLinx
1:48 - The Importance of Big Data in Predicting Car Sales
2:51 - Current Market Shifts and Impact on Dealers
3:30 - The Need for Proactive Inventory Management in Dealerships
5:16 - Strategies for Dealers in the Changing Automotive Landscape
7:08 - Len's Perspective on the Adoption of Technology in the Automotive Industry
7:12 - Preparing for the 'New Normal' in Car Business
8:00 - Closing Remarks and Len's Vision for the Future in Automotive Data
Len Short is the Founder and Chairman of Lotlinx
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Paul J Daly and Kyle Mountsier have an engaging discussion with Ed Roberts, Chief Operations Officer, and Matt Norris, Fixed Operations Director, from Bozard Ford Lincoln. Ed and Matt delve into their journey of building a strong leadership structure within their organization. Matt, having stepped into Ed's previous role, shares the impact of their leadership training program on his professional and personal life. They discuss the importance of investing time in leadership development, meeting three days a week to focus on personal growth and effective management skills. This approach has not only improved their operations but also created a ripple effect of positive change among their team members. The conversation provides valuable insights into the power of leadership development in the automotive industry and the profound impact it can have on an organization's culture and success.
0:00 - Introduction to Ed Roberts and Matt Norris at Bozard Ford Lincoln
0:16 - Ed's Transition and Matt's Role in Fixed Operations
0:48 - The Significance of Leadership Training at Bozard Ford Lincoln
1:21 - The Impact of Leadership Development on Personal and Professional Growth
2:49 - The Structure and Importance of Regular Leadership Meetings
3:10 - Enhancing Operational Efficiency through Leadership Training
4:41 - The Ripple Effect of Leadership Development on the Team
5:06 - Starting Points for Implementing Leadership Training
6:52 - Ed Roberts' Approach to Leadership and His Book
8:51 - Closing Thoughts on Leadership and Industry Growth
Ed Roberts is the Chief Operations Officer at Bozard Ford Lincoln
Matt Norris is the Fixed Operations Director at Bozard Ford Lincoln
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In this episode, Paul J Daly and Kyle Mountsier have an inspiring conversation with John Osborne, Operations Assistant at Carter Myers Automotive. John delves into his daily routine, focusing on analyzing CRM activities, website conversions, and coordinating with his team. He shares his current project of driving to a store in Williamsburg, discussing the challenges and growth opportunities it presents. John emphasizes the theme of empowerment, his chosen word for the year, and how it shapes his leadership style. He talks about the importance of building trust with his team, encouraging them to take initiative, and creating an environment where making mistakes is part of the learning process. John also touches on his personal journey, including his military service and experience with adoption, and how these have influenced his compassionate approach to leadership and understanding people's behavior.
0:00 - Introduction to John Osborne
0:18 - John's Daily Activities and Focus on CRM and Digital Metrics
1:26 - Empowering Team Members and Building Trust
2:10 - John's Leadership Goals for 2024
3:43 - The Importance of Empowerment in Automotive Leadership
4:22 - John's Personal Journey and Its Impact on His Leadership Style
5:13 - The Role of Compassion and Understanding in Managing Teams
8:49 - Closing Thoughts on John's Vision for Leadership and Growth
John Osborne is an Operations Assistant at Carter Myers Automotive
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Paul J Daly and Kyle Mountsier engage in an enlightening conversation with Drew Diehl, SVP of Digital Marketing at Stream Companies. Drew shares his expertise in digital marketing, focusing on the latest trends and changes in SEO, particularly regarding Google's Search Generative Experience (SGX). He emphasizes the importance of adapting to these changes, noting how SGX could dramatically alter how users access information on the web, potentially reducing website traffic for transactional queries. Drew advises dealers on preparing for this shift by ensuring their website content is optimized for SGX, highlighting the need for clear, concise information that Google can easily interpret and present to users. This discussion offers valuable insights for automotive dealers and marketers, underlining the necessity of staying abreast of evolving SEO strategies and preparing for a future where AI plays a significant role in search and user experience.
0:00 - Intro
0:53 - Influences Outside of Automotive and Learning from Other Marketers
1:38 - Google's SGX and its Impact on Search and Dealership Websites
2:06 - Preparing Dealers for Changes in Organic Traffic and SEO
3:27 - Importance of Website Content Optimization for Google's SGX
4:41 - Anticipating Future Challenges in SEO and Digital Marketing
5:23 - Drew's Advice for Dealers on Adapting to New SEO Realities
6:52 - The Evolving Nature of SEO and Building for the User
8:40 - Closing Thoughts on Staying Ahead in Digital Marketing Trends
Drew Diehl is the SVP of Digital Marketing at Stream Companies
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In this episode of the podcast, Paul J. Daly and Kyle Mountsier have a compelling conversation with Dave O'Brien, the Co-Founder and CEO of Quantum5, and Sean O'Brien, the Director of Community Management at Quantum5. The discussion centers around the evolution of training in the automotive industry and the importance of building empathy within dealer communities. Dave, with his extensive experience in the industry, and Sean, from a newer generation’s perspective, share insights on how technology and human interaction are vital in shaping the future of automotive sales and service. They delve into the challenges of creating effective training programs in a transaction-focused industry and the necessity of embracing technology to enhance productivity and personal development. The O'Briens also discuss the role of community management in supporting dealership staff, providing them with real-time assistance and personal coaching. Tune in to this episode to understand the significant impact of nurturing empathy and community in the automotive world.
0:00 - Intro
0:18 - Dave's Early Experience with Xerox and Technology
0:50 - The Role of Technology in Automotive Industry Evolution
1:11 - Balancing Technology with Human Development
2:16 - The Importance of Adapting to Technological Changes
3:24 - The Role of AI and Automation in Dealerships
4:33 - The Future of Technology and People in Automotive
5:53 - Outsell's Goals for 2024: Implementations, AI, and Support
6:36 - Emphasizing the Development of People in the Industry
8:19 - Final Thoughts and the Importance of Technology in Automotive
Dave O'Brien is the Co-Founder and CEO at at Quantum5
https://www.linkedin.com/in/david-obrien-5926735/
https://quantum5.ai/
Sean O'Brien is the Director of Community Management at Quantum5
https://www.linkedin.com/in/sean-patrick-o-brien-86b50210b/
This interview was brought to you by Quantum5: https://quantum5.ai/
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In this engaging episode, Paul J. Daly and Kyle Mountsier sit down with Mike Wethington, Founder and CEO of Outsell, to delve into the intricate relationship between technology and human capital in the automotive industry. Mike shares his extensive experience spanning over 40 years in technology, highlighting the transformative impact of technological advancements on the automotive sector. He emphasizes the significance of embracing technology not as a threat but as an ally to enhance productivity and job satisfaction. The conversation also touches on the critical role of artificial intelligence in automating routine tasks, allowing employees to focus on more meaningful work. Mike sheds light on how Outsell leverages machine learning models and AI to empower dealerships in customer engagement, underscoring the importance of supporting dealers to adapt and make the most of these innovations. Tune in to gain insightful perspectives on the future of automotive technology and its symbiotic relationship with the workforce.
0:00 - Intro
0:18 - Mike's First Encounter with Transformative Technology at Xerox
0:50 - Evolution of Technology in the Automotive Industry
2:16 - The Importance of Technology in Shaping the Future of Automotive
3:24 - How Technology Enhances Human Work and Fulfillment
4:33 - The Necessity of Adapting to Technological Changes in the Industry
5:53 - Embracing AI and Innovation for Future Success
6:36 - Outsell’s Goals and Focus for 2024: People, Implementations, and AI
8:19 - Concluding Remarks and Appreciation for Mike's Insights
Mike Wethington is the Founder and CEO of Outsell
This interview was brought to you by Outsell: https://www.outsell.com/
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In this episode, Paul J Daly and Kyle Mountsier engage in a detailed conversation with Amol Waishampayan, Chief Product Officer, and Lou DiGiacomo, VP of Product at fullthrottle.ai. They delve into the complexities of the automotive data landscape, discussing the significant changes in technology and privacy affecting the industry. Amol and Lou explain the challenges and opportunities presented by mobile IDs, cookie deprecation, and the evolution of audience targeting. They highlight FullThrottle.ai's pioneering work in harnessing first-party data, emphasizing the importance of adapting to a rapidly changing digital environment. The episode underscores the necessity for automotive businesses to pivot and innovate to stay relevant in a data-centric world.
0:00 - Intro
0:20 - The Evolution of FullThrottle.ai in Data Technology
1:35 - Addressing the Confusion in Automotive Data and CDPs
2:57 - The Impact of Mobile ID Changes and Attribution Challenges
4:38 - The Future of Cookies and Cross-Site Tracking in Digital Advertising
6:09 - Strategies for Adapting to Technological Changes in Data Privacy
7:22 - The Role of First-Party Data in Navigating New Data Landscapes
8:31 - Predicting the Future of Automotive Data and Audience Targeting
10:55 - Discussing Solutions for the Upcoming Challenges in Data Utilization
12:04 - FullThrottle.ai's Unique Approach to Solving Dealers' Data Problems
13:09 - Closing Remarks and Appreciation for FullThrottle.ai's Innovation
Amol Waishampayan is the Chief Product Officer at fullthrottle.ai
Lou DiGiacomo is the VP of Product at fullthrottle.ai
This interview was brought to you by Stream Companies: https://www.streamcompanies.com/
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In this episode, Paul J Daly and Kyle Mountsier have a dynamic conversation with Ashley Cavazos, Marketing Director for DeMontrond Auto Group and a key figure in WOCAN (Women of Color Automotive Network). Ashley shares her excitement about WOCAN's involvement in the upcoming ASOTU CON, highlighting the significance of their planned breakfast mixer. She talks about WOCAN's commitment to providing support and creating networking opportunities for women, especially those of color, within the automotive industry. Ashley delves into the importance of community and inclusivity, discussing WOCAN's efforts to reach a wider audience through various initiatives like virtual events, leadership programs, and social media platforms. The episode underscores the need for more women in leadership roles and the ongoing efforts to bridge the gender gap in automotive.
0:06 - Intro
0:25 - WOCAN's Upcoming Event at ASOTU CON
1:11 - Engaging the Community: WOCAN's Efforts and Initiatives
3:04 - WOCAN's Leadership Program with Solera
4:42 - The Importance of Networking and Building Relationships
5:08 - The Need for More Women in Automotive Leadership
6:10 - WOCAN's Annual Luncheon at NAMAD and ASOTU CON Involvement
7:16 - Emphasizing Community and Inclusivity at ASOTU CON
7:43 - Closing Remarks and Appreciation for Ashley Cavazos' Contribution
Ashley Cavazos is the Marketing Director for the DeMontrond Auto Group
This interview was brought to you by Yooz: https://www.getyooz.com/
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In this enlightening episode, Kyle Mountsier sits down with Rebecca Lindland, Senior Director of Industry Data and Insights at Cars Commerce, to discuss the evolving landscape of automotive consumer behavior and dealership strategies. Rebecca highlights the critical issue of vehicle affordability, revealing the significant gap between consumer spending plans and available inventory, especially in the new car market priced under $30,000. She offers valuable insights on how dealers can navigate this challenge, suggesting alternatives like leasing and a strategic approach to inventory stocking. Rebecca emphasizes the importance of aligning dealership offerings with local market demands, utilizing tools like Accu-Trade for valuation and exploring used vehicles to bridge the affordability gap. The conversation provides a nuanced perspective on the automotive industry's response to changing consumer expectations and market dynamics.
0:06 - Intro
0:40 - The Importance of Context in Automotive Data Analysis
1:28 - Consumer Behavior Study: Vehicle Affordability Insights
2:21 - Addressing the Affordability Gap in Dealership Inventory
3:11 - Strategies for Dealers to Meet Consumer Demand
4:05 - Leasing as an Alternative for Consumers and Dealers
4:42 - Closing Thoughts and Appreciation for Rebecca Lindland's Expertise
Rebecca Lindland is the Senior Director of Industry Data and Insights at Cars Commerce
https://www.carscommerce.inc/
This interview was brought to you by Cars Commerce: https://www.carscommerce.inc/
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Paul J Daly sits down with Jenni Newman, Editor-in-Chief at Cars Commerce, at her first NADA Show to discuss the evolving car buying preferences of younger generations, particularly Gen Z. Jenni, with her extensive experience in automotive journalism, sheds light on the surprising findings that despite growing up in the digital age, a vast majority of Gen Z (80%) prefers to engage with dealerships in person rather than buying online. She emphasizes the importance for dealers to understand that Gen Z buyers seek guidance and support throughout the car buying process. Jenni also touches on the inclinations of millennials, who, in contrast to Gen Z, show a greater interest in online car purchasing, albeit still less than 20%. The conversation highlights the need for dealerships to adapt to these generational shifts and provide the necessary information and assistance to cater to different buyer preferences.
0:00 - Intro
0:19 - Jenni's First Experience at NADA Show
1:03 - Gen Z's Surprising Preference for In-Person Car Buying
2:02 - Gen Z's Learning Curve and Automotive Knowledge Gaps
3:05 - The Continued Interest in Driving Among Gen Z
3:39 - Key Learning Areas for Gen Z in Car Ownership
4:29 - Millennial Preferences in Car Buying
5:03 - Closing Remarks and Jenni's Takeaways from NADA Show
Jenni Newman is the Editor-In-Chief at Cars.com
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Join Paul J Daly and Kyle Mountsier as they delve into the automotive marketing world with Erick Kirks, Marketing Director at Johnson Automotive. With over 30 years in the industry, Erick shares his unique path from growing up around used cars to leading digital marketing in automotive. He discusses his early experiences with traditional marketing, his transition to digital during its nascent phase in the late '90s, and his entrepreneurial ventures outside of automotive. Now firmly back in the industry with Johnson Automotive, Erick emphasizes the importance of adapting to changes, particularly in leveraging first-party data and filling the retargeting gap created by the disappearance of cookies. He also reflects on the strategic decision to maintain aggressive marketing efforts during challenging times to grow market share and how it paid off with securing new acquisitions and open points.
0:00 - Introduction to Erick Kirks and Johnson Automotive
0:43 - Erick's Background in Automotive and Marketing
1:25 - Transition to Digital Marketing in Automotive
3:06 - Returning to Retail and the Automotive Industry
4:34 - Focusing on First-Party Data and Digital Strategies in 2024
5:55 - Adapting to Market Changes and Targeting Techniques
6:53 - Results of Aggressive Marketing during Market Fluctuations
7:37 - Closing Remarks and Erick's Future Plans in Automotive Marketing
Erick Kirks is the Marketing Director for Johnson Automotive
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Paul J Daly and Kyle Mountsier are joined by Dave Kasabian, CMO of Yooz, to explore the company's role in automating finance processes within the auto industry. Dave shares the global scope of Yooz, emphasizing its significant growth and customer base. The focus of the discussion is on how Yooz streamlines the invoice-to-payment process for auto dealerships, transforming manual tasks into efficient, automated systems. Dave talks about the challenges of talent gaps in the industry and the importance of leveraging technology to enhance efficiency without replacing human talent. He also shares his personal journey to Yooz and his reasons for choosing to work with a company deeply embedded in the automotive sector. Finally, Dave's own experiences with car buying and the influence of online communities like Reddit in the decision-making process are discussed, highlighting the changing landscape of consumer behavior in the auto industry.
0:00 - Intro
0:27 - Overview of Yooz's Global Presence and Growth
0:59 - Yooz's Role in Automating Auto Dealership Processes
2:12 - Addressing the Talent Gap with Technology
3:25 - Key Decision Makers in Auto Dealerships for Yooz
4:43 - The Impact of Invoice Processing Automation
5:27 - Dave's Motivation for Joining Yooz and Marketing Strategy
6:59 - Dave's Previous Experience with the Auto Industry
7:15 - Dave's Personal Car Buying Experiences and Research Methods
Dave Kasabian is the Chief Marketing Officer at Yooz
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Paul J Daly and Kyle Mountsier sit down with Jim Farkas, General Manager of Germain Honda of Ann Arbor, to discuss the evolving landscape of automotive sales training and customer service. Jim highlights the challenges of training staff in a dealership environment where traditional methods no longer suffice. He stresses the importance of integrating various tools and creating a cohesive training process that aligns with the modern consumer's expectations. Jim shares insights on implementing a one-price store model and the shift from traditional sales roles to client advisors and trainers. The conversation also touches on the necessity of adapting to online sales processes and ensuring a seamless transition for customers from online to in-store experiences.
0:07 - Intro
0:46 - Challenges in Training and Educating Teams
1:20 - Evolving Training Approaches in Dealerships
2:33 - Implementing Modern Sales Processes
3:26 - The One-Price Store Model at Germain Honda
4:23 - Training for Compliance and Customer Data Protection
5:13 - Integrating Technology and Training for a Seamless Customer Journey
6:21 - Future Challenges: Completing Online Sales Processes
7:37 - Closing Remarks and Future Plans for Germain Honda
Jim Farkas is the General Manager of Germain Honda of Ann Arbor
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In this episode, Paul J Daly and Kyle Mountsier chat with John Clavadetscher, the President and CCO of Outsell, at the NADA Show. John shares his extensive experience in the automotive industry and emphasizes the significance of adapting technology to dealership workflows. He discusses the importance of focusing on current customer relationships rather than solely on new acquisitions. The conversation also covers how Outsell's technology assists dealerships in understanding and engaging with customers throughout their lifecycle, leveraging data to enhance the customer experience. John's insights provide a valuable perspective on the evolving landscape of customer relationship management in the automotive industry.
0:00 - Intro
0:21 - Appreciating Personal Connections in Business
0:50 - John's Background and Influence in Automotive Space
1:31 - Industry Trends and the 'New Normal'
2:02 - The Role of Automation and Software in Dealerships
3:50 - Balancing Technology with Dealership Workflows
4:22 - Partnering with Other Tech Companies for Improved Solutions
5:55 - Sales Enabling and Frontline Technology Use
6:37 - Adapting to Dealership Workflows
7:08 - Core Offerings of Outsell and Dealer Partnerships
9:15 - Closing Remarks and Thanks to John Clavadetscher
John Clavadetscher is the President and CCO of Outsell
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Join Kyle Mountsier and Paul J Daly as they engage in a lively discussion with Kayla Kody, VP of Marketing and Business Development at Richmond Ford, and David Regn, Co-Founder/CEO of Stream Companies. The conversation, recorded at the 2024 NADA Show, delves into the importance of building loyalty within dealerships. Kayla emphasizes the use of customer data to make interactions more personal and informed, while David discusses technology's role in enhancing customer experience. They explore the challenges of focusing on new customer acquisition versus nurturing existing relationships and the need for a more intentional approach to customer service. The episode highlights strategies for better understanding and serving customers throughout their automotive journey, emphasizing the shift from transactional interactions to long-term relationships.
0:00 - Intro
0:14 - Kayla Kody on Building Loyalty and Using Data
1:05 - Importance of Personalized Customer Communication
1:48 - Streamlining Customer Service in Dealerships
2:32 - Partnership Goals and Marketing Strategies
3:42 - Leveraging Technology for Customer Engagement
5:28 - Tracking and Valuing Customer Assets
6:38 - Shifting Focus to Customer Retention
7:16 - Prioritizing Customer Needs in Business Development
8:40 - Richmond Ford's Customer-Centric Approach
9:24 - The Partnership Between Kayla Kody and David Regn
9:37 - Closing Remarks and Aspirations in Customer Service
David Regn is the Co-Founder/CEO of Stream Companies
Kayla Kody is the VP of Marketing and Business Development at Richmond Ford
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In this episode of In The Dirt at the 2024 NADA Show, Kyle Mountsier chats with Brian Kramer, the Executive Vice President of Cars Commerce and General Manager of Accu-Trade, at the Cars Commerce both. Brian shares insights from his unique journey transitioning from a retail auto dealer to a technology innovator. He discusses the capabilities of Accu-Trade in simplifying and revolutionizing the car acquisition process. Brian also delves into the integration of inventory management as a seamless extension of acquisition, highlighting the real-time updates feature that keeps inventory current, akin to e-commerce platforms. The conversation touches upon omni-channel retailing and how Accu-Trade's approach is changing the game for dealerships.
0:06 - Introduction to Brian Kramer and Accu-Trade
0:37 - Brian's Background and the Genesis of Accu-Trade
1:10 - Transforming Car Appraisals and Inventory Strategies
1:38 - Innovations in Car Acquisition and Inventory Management
2:32 - Omni-channel Retailing and Full Cycle Inventory Management
3:09 - Real-Time Inventory Updates and Market Impact
3:37 - The Future of Car Inventory Management
3:54 - Closing Thoughts and Brian's Excitement for Accu-Trade's Future Developments
Brian Kramer is the Executive Vice President of Cars Commerce and General Manager of Accu-Trade
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Explore the intricacies of two of the world's most prestigious car brands.
First, David Bilger gives us an exciting glimpse into the new Aston Martin DB12. He discusses the technical enhancements, the luxurious new interior, and the unique experience of an Aston Martin owner. David's insights provide a deeper understanding of what sets Aston Martin apart in the luxury car segment and how it caters to its distinctive clientele.
Next, we talk with Jim Walker, the sales manager at Rolls-Royce Washington. James shares the exceptional customer experience involved in purchasing a Rolls-Royce, from the bespoke customization process to the exclusive factory tours in London. He also dives into the launch of Rolls-Royce's electric vehicle, the Spectre, discussing its reception in the Rolls-Royce community and the future of luxury EVs.
00:00 - Introduction to David Bilger and his insights on Aston Martin
00:11 - Overview of the new Aston Martin DB12
01:25 - Understanding the Aston Martin customer and their unique experiences
05:19 - Introduction to Jim Walker and his insights on Rolls-Royce
06:16 - Launch and reception of the Rolls-Royce Spectre electric vehicle
07:49 - The community involvement and charitable works of Rolls Royce
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Zach Reed offers an inside look into the strategies and visions guiding Toyota and Lexus, particularly in the context of evolving powertrains, carbon reduction efforts, and meeting consumer demands in a changing automotive landscape.
Key highlights of this episode include:
- Toyota and Lexus’s approach to electrification and their commitment to reducing carbon emissions through a diversified powertrain portfolio.
- The long-term strategy of Toyota and Lexus in hybrid technology development and its impact on carbon reduction.
- Insights into the supply chain and manufacturing challenges faced by the automotive industry and how Toyota and Lexus are navigating these hurdles.
- Discussion on the future of electric vehicles and the importance of aligning with consumer needs and expectations.
- Zach Reed’s personal views on the automotive industry's future and his passion for cars and driving experiences.
[Timestamps]
00:00 - Introduction to Zach Reed and his role at Toyota and Lexus
00:21 - Toyota and Lexus's approach to electrification and hybrid technology
01:04 - The rationale behind Toyota and Lexus’s powertrain strategies
02:14 - Addressing the challenges of supply and demand in the automotive industry
03:22 - Personal preferences and favorite vehicles in the Toyota and Lexus lineup
04:08 - The evolving landscape of electric and hybrid vehicles
05:41 - Zach Reed’s vision for the automotive industry's future
06:00 - Closing thoughts and appreciation for Zach Reed's expertise
Zach Reed is the East Coast Communications Manager for Toyota North America.
Public Policy Day Coverage Brought To You By Mosaic Compliance Services: https://www.mosaiccs.com/
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John Vincent shares his deep knowledge of car buying trends, focusing on what consumers truly seek in their vehicle purchases. From reliability and features to performance and affordability, he uncovers the key factors driving consumer choices in today's automotive market.
During Public Policy Day 2024, US News and World Report released their 2024 Best Cars for the Money awards.
Highlights of this episode include:
- The mantra of US News and World Report in guiding consumers to not just any car, but a good car.
- The importance of total cost of ownership in vehicle purchasing decisions, beyond the initial price tag.
- Insights into the Best Cars for the Money awards, including criteria like quality, reliability, and five-year total cost of ownership.
- Discussion on how these awards don't necessarily favor the lowest-cost vehicles but rather those offering the best value over time.
- An overview of award-winning vehicles across various categories, highlighting trends and surprises in the current automotive landscape.
[Timestamps]
00:00 - Introduction to John Vincent and his role at US News and World Report
00:27 - The flow of information from car buyers to US News and World Report
00:46 - How consumer preferences shape vehicle recommendations
01:12 - The fundamentals of a good car purchase
01:32 - US News and World Report’s research-based approach to car evaluations
02:01 - The significance of total cost of ownership in car buying
02:26 - An overview of the Best Cars for the Money awards
03:27 - Examining the winners of the awards across various categories
06:00 - The evolving landscape of electric vehicles and hybrids
07:14 - Discussion on the unique categorization of certain electric vehicles
08:30 - The impact of manufacturing location on federal EV tax credits
10:55 - The enduring appeal and success of the Kia Telluride
12:05 - Future advancements in electric vehicle technology and range
12:30 - Closing thoughts and appreciation for John Vincent's expertise
John Vincent is the Senior Editor of Vehicle Testing at US News and World Report
Public Policy Day Coverage Brought To You By Mosaic Compliance Services: https://www.mosaiccs.com/
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Listen as Jim Ganther, known for his expertise and straightforward approach, breaks down the FTC CARS Rule in layman's terms, highlighting its impact on dealerships, marketing strategies, and customer interactions. This episode is a must-listen for anyone involved in the automotive industry, from dealers to marketers, as it sheds light on the changes and challenges ahead.
Key discussion points in this episode include:
- The role of Mosaic Compliance Services in protecting car dealers from legal pitfalls.
- A detailed explanation of the CARS Rule and its impact on dealership operations, including pricing strategies, advertising, and customer communication.
- The challenges faced by dealerships in adapting to new regulations, and the importance of understanding the rule to maintain compliance.
- The effects of the CARS Rule on various aspects of the dealership, from service departments to online advertising.
- Practical advice and insights for dealerships on navigating these new regulatory waters.
Jim Ganther is the CEO of Mosaic Compliance Services.
Public Policy Day Coverage Brought To You By Mosaic Compliance Services: https://www.mosaiccs.com/
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Dive into the fascinating world of auto shows and the significant role they play in shaping public policy, consumer trends, and industry evolution. John O'Donnell shares his decade-long experience and insights on various topics including:
- The history and significance of auto shows, especially in the context of public policy and industry advocacy.
- The impact of EVs on the automotive landscape, including government policies and consumer adoption challenges.
- Insights on why some manufacturers choose to opt out of auto shows and the missed opportunities in doing so.
- The influence of auto shows on dealer-customer relationships and how they drive consumer sentiment and vehicle sales.
[Timestamps]
00:00 - Introduction to John O'Donnell and WANADA
00:17 - The history and evolution of auto shows
01:21 - The role of auto shows in lobbying and policy influence
02:37 - Focus on EVs and government policies
03:35 - Consumer trends and preferences in EV adoption
04:26 - The relationship between auto manufacturers, dealers, and consumers
05:00 - The impact of auto shows on consumer and policymaker interactions
06:40 - The future of combustion engine cars and EV regulations
07:16 - Auto show attendance trends and the importance of physical presence
08:54 - The competitive advantage of participating in auto shows
10:22 - Closing thoughts from John O'Donnell
John O'Donnell is the President and CEO of the Washington Area New Automobile Dealers Association (WANADA) and the DC Auto Show.
Public Policy Day Coverage Brought To You By Mosaic Compliance Services: https://www.mosaiccs.com/
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During Public Policy Day at the DC Auto Show, Mike Stanton shares his expert insights on critical topics such as the FTC's vehicle shopping rule, the challenges and opportunities in the electric vehicle (EV) market, and the dynamic relationship between dealers, manufacturers, and public policymakers. 🛠️🌍
Key highlights of this episode include:
- An in-depth look at NADA's advocacy efforts for dealers, especially concerning the FTC rulings and EV market dynamics.
- The current state of EVs in the market, including inventory challenges and consumer demand trends.
- Anticipated discussions and hot topics for the upcoming NADA Show, including manufacturer-dealer relations and evolving business models.
- Stanton's take on the industry's move towards franchise models and the potential impacts of new entrants like Amazon, Sony, and Scout.
- Previews of NADA's highly anticipated events and the importance of in-person connections in the industry.
Mike Stanton is the President and CEO of the National Automotive Dealers Association (NADA).
Public Policy Day Coverage Brought To You By Mosaic Compliance Services: https://www.mosaiccs.com/
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They gave away 10 EVs to auto technician trainers!
Join us in this conversation with Jamie Darvish, owner of DARCARS, as he chats with Paul J Daly and Kyle Mountsier about the the pressing need for skilled technicians in the rapidly evolving world of automotive technology, particularly with the rise of electric vehicles.
Discover the innovative program that DARCARS has launched to equip automotive tech instructors with Toyota EVs, aiming to bridge the knowledge gap and prepare the next generation of technicians. Jamie shares insights into the changing role of technicians, transitioning from traditional mechanics to tech-savvy problem solvers. 🛠️🔌
We also explore:
- The importance of hands-on training and mentorship in the automotive industry.
- The shift in perception and awareness about careers in auto tech.
- Challenges faced by veteran technicians adapting to new technologies.
- The broader impact of these shifts on the automotive sector and related industries. 🌟
🔗 [Timestamps]
00:00 - Introduction with Jamie Darvish
00:17 - Overview of the Toyota EV program for tech instructors
01:02 - Goals and impact of the program
02:21 - Involving current technicians in the initiative
03:45 - Connecting people in the auto industry
04:32 - Changing perceptions of auto technician careers
05:42 - Career paths in the automotive industry
06:40 - Adapting to new technologies in auto tech
07:38 - The evolution from ICE to EV technologies
08:19 - Challenges for experienced technicians adapting to EVs
09:34 - Closing thoughts and future directions
Public Policy Day Coverage Brought To You By Mosaic Compliance Services: https://www.mosaiccs.com/
AutomotiveIndustry #TechnicianTraining #ElectricVehicles #DARCARS #AutoTechRevolution #FutureOfAutomotive #Innovation #CareerPaths #SkilledTechnicians
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We had the chance to catch up with Nick Shaqra from Sutton Ford in Illinois.
Nick Shaqra is the General Sales Manager at Sutton Ford.
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We had the chance to catch up with Jeremy Stephens from Bozard Ford in Florida.
Jeremy Stephens is the Mobile Service Director at Bozard Ford.
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ASOTU was on the ground with Elli Lane at Sutton Ford in Illinois.
Elli Lane is a Sales Consultant at Sutton Ford.
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We had the chance to catch up with Richard Lupo from Apple Tree Honda in North Carolina.
Richard Lupo is the Service Director over 3 stores for Apple Tree.
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ASOTU had the chance to catch up with Wes Watson at Day 1 Automotive.
Wes Watson is Managing Partner at Day 1 Automotive in Maryland.
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We had the chance to catch up with Fabiola Maese Mathis from Mercedes-Benz of Lubbock in Texas.
Fabiola Mathis is the GM at Mercedes-Benz of Lubbock.
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We had the chance to catch up with Jasmine Aguilar while our team was filming 'More Than Cars' Episode 4 at Mohawk Chevrolet in New York.
Jasmine is a Delivery Specialist at Mohawk Chevrolet.
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Matthew won a brand new $55k Ford Mach-E from Ford after competing in and winning a video demo competition put on by Ford's Blue Cruise.
Matthew Smith is the Internet Director at Matthews-Currie Ford in Florida.
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ASOTU was able to catch up with Kevin Mazzucola from the Auto Dealers Association of Greater Philadelphia.
Kevin Mazzucola is the Executive Director.
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ASOTU was on the ground with Morgan Wilcox at Mohawk Chevrolet.
Morgan Wilcox is a Delivery Coordinator at Mohawk Chevrolet in NY.
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ASOTU was on the ground with Dre Bannon at Mohawk Chevrolet.
Dre Bannon is the Training Manager of Mohawk Chevrolet.
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ASOTU had the chance to catch up with Erika Maley after Used Car Week.
Erika Maley is the Director of Marketing at Don Hattan Dealerships in Kansas.
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ASOTU was on the ground with Mike Goodman at Mohawk Chevrolet.
Mike Goodman is a Sales Advisor at Mohawk Chevrolet in Ballston Spa, NY.
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ASOTU was on the ground with Herb Jackson at DeNooyer Chevrolet.
Herb Jackson is the Assistant Service Manager at DeNooyer Chevrolet in Michigan.
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ASOTU had the chance to catch up with Troy Duhon at Premier Automotive in Louisiana.
Troy Duhon is the Owner at Premier Automotive.
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ASOTU was on the ground with Jess DiTrapano at Mohawk Chevrolet.
Jess DiTrapano is a Business Manager at Mohawk Chevrolet.
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We had a chance to catch up with Erica Bruno who was just awarded WOCAN's Member of the Year.
Erica Bruno is the Co-Chair of WOCAN Member Engagement as well as the Head of Marketing & Brand Engagement at Global SUV.
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ASOTU was on the ground with Bill Garnett at DeNooyer Automotive.
Bill Garnett is the Fixed Ops Director at DeNooyer Automotive.
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ASOTU was on the ground with Miranda McIntosh at DeNooyer Automotive.
Miranda McIntosh is a Marketing Content Specialist at DeNooyer Automotive in Michigan.
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ASOTU was on the ground with Kerri Wise at NAMAD during the WOCAN Annual Luncheon.
Kerri Wise is the Co-Founder of WOCAN as well as CMO Of AutoFi.
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ASOTU was on the ground with Keith DeBoer at Metro Toyota.
Keith DeBoer is the Fixed Ops Director at Metro Toyota.
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ASOTU was on the ground with Amanda Gordon during the annual WOCAN Luncheon at NAMAD.
Amanda Gordon is the Co-Founder of WOCAN and also the Founder & CEO of GOJO Auto in Colorado.
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ASOTU was on the ground with Damon Lester during NAMAD.
Damon Lester is the Vice-Chairman of NAMAD as well as Owner at Nissan Of Bowie.
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ASOTU was on the ground with Katie Duncan at Mohawk Chevrolet in Ballston Spa, New York.
Katie Duncan is the General Sales Manager of Mohawk Chevrolet.
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Nathanael Greklek is the Chief Digital Branding Leader at Mohawk Auto Group in Schenectady, NY. Nathanael leads the social team with their focus on creating branded content for all social channels. His team is able to produce between 40 and 60 pieces of content a day.
He passionately helps his front line sales staff create brand awareness on their social media as well.
Want to connect with Nathanael Greklek? Follow him on Linkedin.
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Felicia Rey is the Service Manager & Owner Loyalty Manager at Lynnes Auto Group in Bloomfield, NJ. Felicia was a 2023 Automotive News 40 under 40 honoree. Investing in the people on her team is one of her top passions.
Want to connect with Felicia Rey? Follow her on Linkedin.
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Erin Sparks is the Marketing Director at DeNooyer Automotive Group in Kalamazoo, MI. Erin creates all marketing strategies for the 5 rooftops for DeNooyer including Metro Toyota, Two Chevrolet stores, Jaguar, DeNooyer Ford, and their used car point.
Want to connect with Erin Sparks? Follow her on Linkedin.
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Durran Cage is the Founder & Owner of Cage Automotive, an automotive consulting partner for auto retailers. Durran Cage is based out of Arlington, Tennessee.
Want to connect with Durran Cage? Follow him on Linkedin.
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Jimmy Douglas is the Founder & CEO at a soon-to-be announced EV Startup. Jimmy lives in Los Angeles, CA.
Want to learn more about Jimmy’s EV Startup after the announcement? Follow him on Linkedin.
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**Check out other content in the ASOTU-verse here:
Get the Daily Push Back email at https://www.asotu.com/*JOIN the conversation on LinkedIn at:* https://www.linkedin.com/company/asotu/*Read our most recent email at:* https://www.asotu.com/media/push-back-email*Share your positive dealer stories:* https://www.asotu.com/positivity*ASOTU Instagram:* https://www.instagram.com/automotivestateoftheunion**
Check out other content in the ASOTU-verse here:
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Ed Roberts is the COO at Bozard Ford Lincoln in St. Augustine, Florida.
Ed Roberts is a seasoned leader in the automotive industry, renowned for his relentless pursuit of excellence and his passion for challenging the status quo. Born and raised in the challenging Springfield neighborhood of downtown Jacksonville, Florida, Ed's journey from humble beginnings to becoming the Chief Operations Officer at Bozard Ford Lincoln is a testament to his unwavering determination and perseverance.
Want to connect with Ed? Follow him on Linkedin.
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Ryan Koch is the Director of Talent Development at #1 Cochran with stores in Pennsylvania and Ohio. #1 Cochran is the largest family owned dealer group in Western PA with 18 brands.
With a passion for people, Ryan doesn't mess around with pushing others to be the best they could be. #1 Cochran takes it serious when developing teams and growing individuals to be successful together.
Want to connect with Ryan? Follow him on Linkedin.
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ASOTU had the chance to catch up with David Long before we head to ASOTU CON later this month.
David Long is the Executive General Manager at Hansel Auto Group and is a feature speaker at ASOTU CON 2023.
To see his topics and times, see the ASOTU CON agenda here.
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ASOTU was on the ground with Michael Himes at Two Rivers Ford.
Michael Himes is the Master Service Technician at Two Rivers Ford.
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ASOTU was on the ground with Tammy Jacobs at Two Rivers Ford.
Tammy Jacobs is the Marketing Director at Two Rivers Ford.
https://www.linkedin.com/in/tammy-jacobs-007739139/
https://www.tworiversford.com/
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ASOTU was on the ground with Frank, Shannon and Barry at Two Rivers Ford
Frank Snipes is a Salesman at Two Rivers Ford.
https://www.tworiversford.com/
Shannon and Barry have been purchasing cars from Two Rivers Ford for 22 years.
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ASOTU was on the ground with Carl Dassinger III at Two Rivers Ford.
Carl Dassinger III is the EV Specialist at Two Rivers Ford.
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ASOTU was on the ground with Sette Perez during Digital Dealer Tampa 2023.
Sette Perez is a Salesperson at Ferman Chevrolet.
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ASOTU was on the ground with Gretchen Seidel during Digital Dealer Tampa 2023.
Gretchen Seidel is the Director of Sales Technology Solutions of Portolio.
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ASOTU was on the ground with Michael Sansone during Digital Dealer Tampa 2023.
Michael Sansone is the Director of Operations of Sansone Jr's 66 Automall.
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ASOTU was on the ground with Allie Peters during Digital Dealer Tampa 2023.
Allie Peters is the Fixed Ops Director of Cavender Auto Group.
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ASOTU was on the ground with Jake Barron during Digital Dealer Tampa 2023.
Jake Barron is the VP of Marketing of Lazydays.
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ASOTU was on the ground with Tracey Pendino during Digital Dealer Tampa 2023.
Tracey Pendino is the Internet Director at Ferman Chevy Tampa
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ASOTU was on the ground with Todd Caputo during Digital Dealer Tampa 2023.
Todd Caputo is the President of Todd Caputo Consulting
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ASOTU was on the ground with Ryan Copacia during Digital Dealer Tampa 2023.
Ryan Copacia is the Team Lead for Autos and Travel of TikTok.
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ASOTU was on the ground with Cody Hare during Digital Dealer Tampa 2023.
Cody Hare is the Sales & Leasing Consultant of Ferman Chevrolet
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ASOTU was on the ground with Kevin Frye during Digital Dealer Tampa 2023.
Kevin Frye is the eCommerce Director of Jeff Wyler Automotive Group.
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ASOTU was on the ground with Bruce Miller and Bruce Miller JR during Digital Dealer Tampa 2023.
Bruce Miller is the Owner of Miller Motors.
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ASOTU was on the ground with Jeff Teague during the 18th Annual Client and Friends Digital Success Workshop.
Jeff Teague is a Sales Professional at Fred Anderson Toyota and the Youtube sensation Toyota Jeff.
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ASOTU was on the ground with Lindsay Jones during the 18th Annual Client and Friends Digital Success Workshop.
Alan Brown is the General Manager at Sam Pack's Five Star Chevrolet.
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ASOTU was on the ground with Jordan Cox during the 18th Annual Client and Friends Digital Success Workshop.
Jordan Cox is the Digital Marketing Manager at Gates Automotive.
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ASOTU was on the ground with Fred Lennartz and Lou Ramirez during the 18th Annual Client and Friends Digital Success Workshop.
Fred Lennartz is the Co-Founder/President of Consistency at Certified Solutionaries.
Lou Ramirez is the Co-Founder / Solutions CEO at Certified Solutionaries.
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ASOTU was on the ground with Bob Kain during the 18th Annual Client and Friends Digital Success Workshop.
Bob Kain is the General Manager at Jack Kain Ford.
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ASOTU was on the ground with Lindsay Jones during the 18th Annual Client and Friends Digital Success Workshop.
Lindsay Jones is the Internet Sales Director at Oxmoor Auto Group.
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ASOTU was on the ground with Jamie Butters during the 18th Annual Client and Friends Digital Success Workshop.
Jamie Butters is the Executive Editor at Automotive News.
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ASOTU was on the ground with David Kain during the 18th Annual Client and Friends Digital Success Workshop.
David Kain is the President of Kain Automotive.
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ASOTU was on the ground with Darren Doane and grabbed his thoughts on the auto industry.
Darren Doane is an auto dealer in America.
Happy 4/1/2023 y’all!
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ASOTU was on the ground during the 2023 NADA Show and caught up with Joe Castelino.
Joe Castelino is the Fixed Operations Director at American Motors Auto Group.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Glenn Lundy.
Glenn Lundy is the CEO of the 800% Elite Automotive Club.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Dominic and Laurie Sylvester.
Dominic Sylvester is the General Manager at Bob Weaver Auto.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Brian Finkelmeyer.
Brian Finkelmeyer is the Sr. Director of New Car Solutions at Cox Automotive Inc.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Jeffrey Ramsey.
Jeffrey Ramsey is the Variable Operations Director at Ourisman Automotive Group
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ASOTU was on the ground during the 2023 NADA Show and caught up with Paul Metrey.
Paul Metrey is the Senior VP of Regulatory Affairs for NADA.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Brian Benstock.
Brian Benstock is the Partner, General Manager & Vice President of Paragon Honda & Acura.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Kerri Wise, Lerea Graham and Sandy Zannino.
Kerri Wise is the Chief Marketing Officer at AutoFi.
Lerea Graham is the General Manager at Hello Mazda of Valencia
Sandy Zannino is an automotive HR expert.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Clifton Reed and Jerry Romano.
Clifton Reed is the GSM at Windward Auto Sales.
Jerry Romano is the President and General Manager at Windward Auto Sales.
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ASOTU was on the ground during the 2023 NADA Show and caught up with the Northwood University booth.
Murray Kyte, VP of Advancement, Northwood UniversityEvan YoungAnthony GiacaloneJacob HarpelJordan BarkerDominic NowlingAlexa YoungGrace HaynesCole Briggs
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ASOTU was on the ground during the 2023 NADA Show and caught up with Steven Cirillo and Joey Jack.
Steven Cirillo is the GM at Baron Honda.
Joey Jack is the Finance Manager at Baron Honda
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ASOTU was on the ground during the 2023 NADA Show and caught up with Kimberly Barta.
Kimberly Barta is the Chief Marketing Officer at Group 1 Automotive.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Mike Stanton and Mike Alford.
Mike Stanton is the President & CEO at National Automobile Dealers Association (NADA).
Mike Alford is the Dealer Principal of Marine Chevrolet in Jacksonville, N.C., and Trent Buick GMC and Trent Cadillac in New Bern.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Phillip Battista.
Phillip Battista is the President of Dealership Technologies at JD Power.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Ashley Cavazos.
Ashley Cavazos is the Director of Digital Performance at Walser Automotive Group.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Christopher Singleton.
Christopher Singleton is the Chief Operating Officer at Mike Terry Auto Group.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Kirk Preiser.
Kirk Preiser is the Director of Retail Buying Experience at Audi of America.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Carl and Jennifer Swope.
Carl Swope is the President/CEO at Swope Family of Dealerships.
Jennifer Swope is the Vice President at Swope Family of Dealerships.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Bob Lanham.
Bob Lanham is the SVP of Manufacturer Relations with CarNow.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Harold Redden and George Vescovo.Harold Redden is the General Manager and IT Director at Fitzgerald Auto MallGeorge Vescovo is the Digital Marketing Director, Viva Auto Group
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ASOTU was on the ground during the 2023 NADA Show and caught up with Laura Harris.
Laura Harris is a News Anchor at Automotive News.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Jon Lett and CJ Settles.
Jon Lett is the Dealer Principal at Pure Country Auto.
CJ Settles is the General Manager at Pure Country Auto.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Tom Doll.
Tom Doll is the President and Chief Executive Officer at Subaru of America.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Brian Kramer.
Brian Kramer is the GM of AccuTrade.
This episode of In The Dirt w/ ASOTU was brought to you by Cars.com
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ASOTU was on the ground during the 2023 NADA Show and caught up with Melissa Cartagena.
Melissa Cartagena is the Head of Digital Advertising at AutoNation.
This episode of In The Dirt w/ ASOTU was brought to you by Cars.com
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ASOTU was on the ground during the 2023 NADA Show and caught up with Jamie Oldershaw.
Jamie Oldershaw is the GM of DealerRater**.
This episode of In The Dirt w/ ASOTU was brought to you by Cars.com**
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ASOTU was on the ground during the 2023 NADA Show and caught up with Liza Borches and Jennifer Swope.Liza Borches is the President and CEO of Carter Myers Automotive.Jennifer Swope is the Vice President of the Swope Family of Dealerships**.
This episode of In The Dirt w/ ASOTU was brought to you by TrueCar, Inc.**
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ASOTU was on the ground during the 2023 NADA Show and caught up with Alex Holt.
Alex Holt is the General Manager at FUEL
This episode of In The Dirt w/ ASOTU was brought to you by Cars.com
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ASOTU was on the ground during the 2023 NADA Show and caught up with Patrick Abad.
Patrick Abad is the General Manager at Beaver Toyota of Cumming
This episode of In The Dirt w/ ASOTU was brought to you by TrueCar, Inc.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Julie Scott.
Julie Scott is the VP and GM of Cars Media Solutions.
This episode of In The Dirt w/ ASOTU was brought to you by Cars.com
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ASOTU was on the ground during the 2023 NADA Show and caught up with Mike Darrow and Beth Mach.
Mike Darrow is the President and CEO of TrueCar Inc.
Beth Mach is the Chief Consumer Officer of TrueCar, Inc.
This episode of In The Dirt w/ ASOTU was brought to you by TrueCar, Inc.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Alex Vetter.
Alex Vetter is the CEO of Cars.com.
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ASOTU was on the ground during the 2023 NADA Show and caught up with Alain Nana-Sinkham and Matt Jones.
Alain Nana-Sinkham is the SVP of Business Development for TrueCar, Inc.
Matt Jones is the Director of Corporate Communications for TrueCar, Inc.
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ASOTU was on the ground during the Ciocca Dealerships Flemington and Southern Region Fixed Ops Celebration Dinner in December 2022 and talked with Yasmin Beganovic.
Yasmin Beganovic is the Fixed Operations Director for Ciocca Dealerships.
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ASOTU was on the ground during the Ciocca Dealerships Flemington and Southern Region Fixed Ops Celebration Dinner in December 2022 and talked with Matthew Marchiori.
Matthew Marchiori is a Regional Fixed Operations Director for Ciocca Dealerships.
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ASOTU was on the ground during the Ciocca Dealerships Flemington and Southern Region Fixed Ops Celebration Dinner in December 2022 and talked with Glenn Pereira.
Glenn Pereira is the Corporate Training Director for Ciocca Dealerships.
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ASOTU was on the ground during the Ciocca Dealerships Flemington and Southern Region Fixed Ops Celebration Dinner in December 2022 and talked with Gregg Ciocca Jr.
Gregg Ciocca Jr. is the Regional Vice President for Ciocca Dealerships.
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ASOTU was on the ground with Kate Lumsden during the 2022 Modern Retailing Conference.
Kate Lumsden is the Marketing Director of the Walser Automotive Group.
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ASOTU was on the ground with William Sweatt during the 2022 Modern Retailing Conference.
William Sweatt is the General Manager of Crossroads Buick Chevrolet GMC.
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ASOTU was on the ground with Ed Roberts during the 2022 Modern Retailing Conference.
Ed Roberts is the COO of Bozard Ford Lincoln.
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ASOTU was on the ground with Virginia Clark during the 2022 Modern Retailing Conference.
Virginia Clark is the Social Media/Digital Marketing Director of Classic Toyota of Tyler.
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ASOTU was on the ground with Darren Doane during the 2022 Modern Retailing Conference.
Darren Doane is the Owner of the Doane Creative Agency.
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ASOTU was on the ground with Jamie Suid during the 2022 Modern Retailing Conference.
Jamie Suid is the Marketing Director at Florida Fine Cars.
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ASOTU was on the ground with Alan Krutsch during the 2022 Modern Retailing Conference.
Alan Krutsch is the Director of OEM and Industry Relations at FUSE Autotech.
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ASOTU was on the ground with Jeff Williams during the 2022 Modern Retailing Conference.
Jeff Williams is the President of Absolute Results Productions Ltd.
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ASOTU was on the ground with Glenn Pasch and Marissa Karahuta during the 2022 Modern Retailing Conference.
Glenn Pasch is the CEO of PCG Digital.
Marissa Karahuta is the Marketing Coordinator for PCG Digital.
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ASOTU was on the ground with Micah Birkholz during the 2022 Modern Retailing Conference.
Micah Birkholz is the Director of Sales at Vistadash.
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ASOTU was on the ground with Morgan McManaman and Grace Looney during the 2022 Modern Retailing Conference.
Morgan McManaman is the Lincoln Senior Client Advisor at Bozard Ford Lincoln.
Grace Looney is the Marketing Director at Bozard Ford Lincoln.
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ASOTU was on the ground with Jason Monaghan during the 2022 Modern Retailing Conference.
Jason Monaghan is the Marketing Director at Newton Motor Group.
Follow @imwithnewton on TikTok!
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ASOTU was on the ground with Brian Pasch during the 2022 Modern Retailing Conference.
Brian Pasch is the Founder of PCG Digital.
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ASOTU was on the ground with Patrick Abad during a trip to Beaver Toyota of Cumming.
Patrick Abad is the General Manager of Beaver Toyota of Cumming.
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ASOTU was on the ground with Liza Borches and Mike Stanton during the 2022 VADA Conference.
Mike Stanton is the President and CEO of the National Automobile Dealers Association (NADA).
Liza Borches is the President and CEO at Carter Myers Automotive.
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ASOTU was on the ground with Kevin Frye during the 2022 Modern Retailing Conference.
Kevin Frye is the eCommerce and Marketing Director of Jeff Wyler Automotive Family.
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ASOTU was on the ground with Tony Thomas during the 2022 NAMAD Annual Conference.
Tony Thomas is the Owner of Tony T Automotive Group.
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ASOTU was on the ground with Regina Woodard and Kelly Saunders during the 2022 NAMAD Annual Conference.
Kelly Saunders is the Owner of Kelly Sells Cars Consulting.
Regina Woodard is the The Queen of Car Loans at Joe Lunghamer Chevrolet.
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ASOTU was on the ground with Erikka Tiffani Wells during the 2022 NAMAD Annual Conference.
Erikka Tiffani Wells is the Vice President of Women of Color Automotive Network (WOCAN).
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ASOTU was on the ground with Hosea Willis during the 2022 NAMAD Annual Conference.
Hosea Willis is the Pre-Owned Sales Manager at Darrell Waltrip Honda.
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ASOTU was on the ground with John Allen during the 2022 800% Elite Automotive Club Retreat.
John Allen is the General Manager of Allen Chevrolet Cadillac of Monroe.
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ASOTU was on the ground with Durran Cage during the 2022 NAMAD Annual Conference.
Durran Cage is the Founder and CEO of Cage Automotive.
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ASOTU was on the ground with Jarryd Carver and Justice Mccoy during the 2022 NAMAD Annual Conference.
Jarryd Carver is the President and Owner of Winner’s Circle Automotive Group.
Justice Mccoy is a Senior Sales and Marketing Representative at Winner’s Circle Automotive Group.
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ASOTU was on the ground with Brian Spangler during the 2022 800% Elite Automotive Club Retreat.
Brian Spangler is the Managing Partner at Karl Chevrolet Buick GMC Webster City and Karl Chevrolet Stuart.
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ASOTU was on the ground with Kasey Price during the 2022 NAMAD Annual Conference.
Kasey Price is a Diversity and Inclusion Consultant at Subaru of America.
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ASOTU was on the ground with Marcus Withers during the 2022 NAMAD Annual Conference.
Marcus Withers is the Owner of Withers Automotive.
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ASOTU was on the ground with Matt Adams and Matt Nimey during the 2022 800% Elite Automotive Club Retreat.
Matt Nimey is Owner of Nimey’s New Generation Cars.
Matt Adams is the General Manager of Nimey’s New Generation Cars.
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ASOTU was on the ground with Jim Colon during the 2022 NAMAD Annual Conference.
Jim Colon is the co-owner of Marysville Toyota.
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ASOTU was on the ground with Brian Armstead during the 2022 NAMAD Annual Conference.
Brian Armstead is a writer and radio host covering all areas of the automotive industry.
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ASOTU was on the ground with Chris Dukes during the 2022 NAMAD Annual Conference.
Chris Dukes is a Territory Sales Manager at Autosoft, Inc.
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ASOTU was on the ground with Dr. Monica Curry during the 2022 NAMAD Annual Conference.
Dr. Monica Curry, Ed.D is the Head of Diversity, Equity, Inclusion, and Belonging at Subaru of America.
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ASOTU was on the ground with Jack Frost during the 2022 800% Elite Automotive Club Retreat.
Jack Frost is the Owner of Roper Kia.
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ASOTU was on the ground with Rasean Comeaux during the 2022 NAMAD Annual Conference.
Rasean Comeaux is a Sales Manager at Len Stoler Lexus.
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ASOTU was on the ground with Carla Cosenzi during the 2022 800% Elite Automotive Club Retreat.
Carla Cosenzi is the President of Tommy Car Auto Group.
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ASOTU was on the ground with Pamela Thomas during the 2022 NAMAD Annual Conference.
Pamela Thomas is a Dealer Network Manager at General Motors.
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ASOTU was on the ground with Damon Lester during the 2022 NAMAD Annual Conference.
Damon Lester is the Owner of Nissan of Bowie and is the outgoing President of NAMAD.
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ASOTU was on the ground with Hugene Fields during the 2022 NAMAD Annual Conference.
Hugene Fields is the incoming President of NAMAD.
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
We have a daily email!
✉️ Sign up for our free and fun-to-read daily emailfor a quick shot of relevant news in automotive retail, media, and pop culture.
🎧 Like and follow our other podcasts:
- The Automotive Troublemaker
- Auto Collabs
- ASOTU CON Sessions
Check out other content in the ASOTU-verse here:
Get the Daily Push Back email at https://www.asotu.com/
JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Read our most recent email at: https://www.asotu.com/media/push-back-email
Share your positive dealer stories: ...
Paul and Kyle tee up what you are about to hear when ASOTU is on the ground at event and Auto Dealers across the country.