Go-to-Market Radio: Recent Episodes
Product Marketing Alliance
Welcome to Go-to-Market Radio. On this channel, we'll be bringing you unmissable episodes every week from the GTM cache to help you with strategy, sales enablement, customer success and more.
Today we’ll be covering:
- What does the 5:95 ration really mean?
- How COVID has affected the market (and how Andrea overcame these changes).
- The importance of long-term thinking.
- Converting the 95% into buyers.
Erin has decades of experience developing brands through marketing, and now - as a CMO - owns eSentire’s global marketing and communications strategy.
Talking points include
- How to align your team for a strong brand identity.
- What makes a good brand story?
- How the relationship between customers and brands is changing.
- How CMOs contribute to the brand story.
Frontline teams are a great asset to Go-to-Market strategy. After all, they probably know your customers better than anyone. Use this knowledge to your advantage and find out:
- Why frontline teams have such valuable knowledge.
- The importance of two-way conversations.
- How to scale the feedback process.
If you’re an aspiring, new or even seasoned CMO, relaunching an entire brand is a pretty daunting task. With so much to do, it can be hard to know where to start. Yoni very kindly took us through his first hand experience of the process, and we can’t wait to share his insights with you.
Key talking points:
- Motivations for relaunching a brand.
- Identifying the problems your rebrand will solve.
- How to pin down the direction your rebrand will take.
- Gaining alignment in the rebranding process.
Find out how Yoni approached positioning and messaging, not only at a new company, but also in a new and unfamiliar market.
Key talking points:
- The importance of positioning and messaging to your brand.
- Why customers should be the starting point for your positioning.
- Getting key stakeholders onside for new positioning and messaging.
Key talking points:
- What to do when you hit an unexpected obstacle in your career.
- How to find your career path.
- What it means to work in a fast-growing company (and how to keep up!).
- The importance of empathy when you’re building your teams.
Gaston answers your questions:
- What's the difference between being a CMO at a startup of big tech?
- What can the two sides learn from one another?
- How can you prepare yourself for the growth of your company?
Listen in to find out:
- The importance of a customer centric outlook for engineering,
- How a feedback loop can elevate your product strategy, and
- The journey to senior leadership in your field.
Key talking points:
- How to overcome the difficulties in relationships between C-suite members,
- How to demonstrate your impact on the company,
- How not be afraid when it’s time to talk budget.
Key talking points:
- The power of learning and why it’s crucial to progress in product.
- The evolving world of product and why having a blended team with different skills is the right approach to drive growth.
- Achieving better product-market fit to propel organic growth and stay relevant.
- His advice on the “diverge and converge” approach for ideation and scalability.
Key talking points:
- How to hit revenue goals.
- Why and how to differentiate.
- Proving product value to the user.
- Why testing and experimenting are essential.
Key talking points:
- The power of pulling off the “product-decision bandaid” all the way.
- Why you should stop waiting until you have the perfect product.
- The importance of fitting the right product to the consumer.
- What a bad market fit is and how to spot it.
Key talking points:
- Defining launch vs release within and across your teams.
- Getting partnership and stakeholder alignment.
- How to know what size launch you’re working with.
- Making sure your products meet the market.
Key talking points:
- The power of focusing on the why instead of the how.
- When to use different types of product roadmaps effectively.
- The advantages of having a validated product strategy.
- How leveraging the collective knowledge and creativity of the team adds value.
Key talking points:
- The journey to becoming a CPTO at Zoopla.
- Making products that fill market gaps.
- A/B testing in an organization that handles both B2B and B2C.
- How to expand an organization and get the most out of staff while working remotely.
Key talking points:
- Taking a product from beta phase to general availability
- How to approach customer adoption
- Assigning roles in your GTM strategy
- Tips and tricks of the GTM trade