The Pricing Queen: Recent Episodes
Sally Farrant
The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
What money myths are you running your business by? Your views and beliefs about money can really help propel your business forward or hold it back. I hear it all the time with clients, certain money myths that are said over and over again. But it’s often coupled with a desire to grow the business and reach bigger financial goals. However, if you don’t pick up on those money myths you’re telling yourself, you will not reach the goals you set. So how can you change that?
It starts with picking up on those myths you’re telling yourself and busting them! So, in this week’s episode of The Pricing Queen, that’s what we’re going to do. We’re going to be covering the most common ones, including:
- Money myth #1: I don’t need to plan as I have enough money [0:52]
- Here’s how to make budgets seem less boring [1:29]
- Money myth #2: Someone else manages my finances, so I don’t have to [2:23]
- The one thing you’re responsible for [3:14]
- Money myth #3: I’m rubbish with money (or with maths) [4:23]
- My recommended resource for money mindset [4:35]
- Money myth #4: I can’t afford it [5:42]
- What if other people can’t afford you? [7:05]
- Money myth #5: I can’t charge that [7:21]
- A simple pricing increase strategy [7:51]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
How to work with me - http://thepricingqueen.com/workwithme.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Do you want to hit 2023 with a bang? Do you know where you’re headed in the next 12 months? Planning is so important for your business, because without a plan you will not hit those goals, won’t know what content to create and will not understand where your business is going.
And with no way of being able to plan or make decisions to grow your business, you’ll just end up sort of bumbling along with no actual way of making the money you want or getting your business where you want it to go.
So in this week’s episode of The Pricing Queen, we’re going to turn that around! Planning is so beneficial to your business and I’m going to explain why it is and what you need to be looking at to create a great plan. So we’re going to be covering:
- Why it’s so important to plan [0:54]
- If you’re currently bumbling along, here’s why that’s happening [1:27]
- Why planning and pricing go together so well [1:45]
- Questions to ask if you want to grow your business in 2023 [2:46]
- How 90 day sprints fit into your business planning [3:38]
- Things that are often forgotten when planning for the year ahead [4:13]
- What to do if you’re not a natural planner [4:40]
- What to look at with costs and revenue [5:22]
- Looking at your goals for the year ahead [6:03]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
Get details on my planning masterclass on 29th November at 10am - http://thepricingqueen.com/2023plan.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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How do you price during a recession? It’s going to be a difficult time for many people, especially as prices are going up and inflation is at a record high. So how can you effectively grow your business when things are so tough right now?
You have to remember that, although it’s a difficult time for some people, it’s not awful for everybody. And some business owners won’t be heavily affected by the recession. And a recession doesn't mean that businesses aren’t investing in your services - people are still spending.
But I know what it’s like. You want to continue helping people during a recession, but you don’t want it to adversely affect your business. So, in this week’s episode of The Pricing Queen, we’re going to be covering lots of things that will help, including:
- The most important pricing thing to remember during a recession [1:00]
- How to help people during a recession [2:07]
- How to know what to cut (and what not to cut!) [2:31]
- The one thing you absolutely must pay [3:15]
- The starting point for all your pricing structures [3:29]
- What to do when you’re really struggling [4:13]
- Why lowering your prices shouldn’t me your first action and what to do instead [4:19]
- How to reduce offers, not just prices [4:53]
- The importance of boundaries [5:17]
- Package prices and reduced offers [5:36]
- How to offer a reduced price without adversely affecting your business [6:00]
- My top recommendation for pricing during a recession [6:47]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
How to work with me - http://thepricingqueen.com/workwithme.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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There are so many online business myths and success stories doing the rounds. As an online business owner, you cannot fail to see them or be attracted to them. It can be incredibly difficult to know what is and isn’t real, especially when you’re only being given half the story.
That’s why I loved chatting with Teresa Heath-Wareing for this week’s podcast. Teresa helps business owners from all around the world create a business and life they dream of, not what the rest of the world tells them they should have. Because success isn’t always about six figure launches and working from a beach - it’s about creating something that fits in with you, your family and your life.
In this week’s episode of The Pricing Queen, we’re going to be covering:
- What having a business and life should look like to you [2:41]
- The reality is having that lifestyle will always include a payoff [3:05]
- What it means to have a personal brand - and the work involved [3:55]
- Why you can't compare yourself to the bigger 'person next door' type of business [6:59]
- Knowing what you can and shouldn't outsource in your business [8.19]
- Why outsourcing your social media is never a great idea [8:46]
- Why exclusivity isn't always authentic [10:55]
- Do yourself the biggest favour by asking yourself this one question! [12:30]
- The reality of building an online business [14:05]
- How attractive the numbers can be and why it's not always that straightforward [15:17]
- The myths and reality of earning money while you sleep and that beach lifestyle [16:35]
- The reality of having a membership and the work involved [18:55]
- Growing an organic list and using testimonials authentically [21:24]
- Why big results can include not falling apart! [24:32]
- The 3 key things to understand if you want your business to be amazing [26:02]
- The reality behind the online space [27:12]
- Why you need to keep it authentic [27:39]
- Looking at the long game rather than the sexy sells [30:27]
- Why affiliating with others isn't always the best lead generating activity [31:18]
- Why small is often better for lead generation [32:07]
- The myths and realities of paid and free speaking events [33:31]
- Why social media celebrities shouldn't be put on a pedestal [34:39]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
Learn more about Teresa Heath-Wareing, over on her website - https://teresaheathwareing.com/.
Listen to Teresa’s 5 star rated podcast ‘Your Dream Business’ - https://teresaheathwareing.com/dream-business-podcast/.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Do you take your customer on a pricing journey? It’s a question you need to ask yourself, both when thinking about product creation and also with your marketing. The pricing journey is something that can make the difference between turning a browser into a customer, a new customer into a repeat one, or risking losing the sale altogether.
So in this week’s episode of The Pricing Queen, I’m going to help you demystify the pricing journey. Here’s we’re going to be covering:
- What a customer pricing journey is [0:46]
- How knowing your client's journey helps with your pricing [1:12]
- If you offer coaching, here's how you can still implement a pricing journey [1:53]
- The importance of being clear about how clients can work more with you [2:57]
- How memberships and masterminds fit into that journey [3:22]
- Why pricing needs to fit the relative value being offered [4:22]
- One of the key things I always say to remember with pricing [5:42]
- It's all about getting scalable and here's why that's important [6:29]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
If you’re feeling a little lost or overwhelmed by your pricing, why not book in to have a chat with me about this? You can do so at https://www.thepricingqueen.com/chat.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Ready to outsource or take on an employee in your business? It’s a question many entrepreneurs have but are terrified of exploring, especially when they’re ready to grow. And at first glance, it may seem that an outsourcer is your best option - but is it the right option for you and your business? It’s a subject I chatted with Victoria Johnson of Green Jay Group about for this week’s podcast. Victoria helps STEM startups get their people and culture how they want it to be. She also offers one-to-one leadership coaching, helping founders of businesses decide on the best ways to outsource, because it isn’t always easy deciding between hiring an employee or outsourcing to a freelancer. So in this week’s episode of The Pricing Queen, we’re going to be covering: * What you should think about before outsourcing or taking on an employee [2:13] * What questions to ask yourself before looking for a solution [3:03] * Why flexibility is an important consideration [3:49] * Understanding why control and demand play a part in the role you fill [4:41] * Contracts and financial sustainability [6:04] * The most crucial financial element that gets overlooked [8:42] * What financial aspects to budget for [10:22] * Comparing a contractor to an employee [10:46] * Pseudo employees and what to watch for in terms of IR35 -[11:10] * Why ignorance is not a defence [13:43] * The four things to consider when deciding between a freelancer or an employee [14:00] * Skills gaps and contractors [17:20] * Packages and the part they play in the role you fill [18:01]
Resources: Help with working out your pricing, check out my pricing calculator - http://www.thepricingqueen.com/pricing-calculator.
Learn more about Victoria and Green Jay over on her website - https://greenjaygroup.co.uk/.
Follow Victoria on LinkedIn: https://www.linkedin.com/in/victoriajohnsongreenjay/.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Batching is so useful for you and your business. At first glance, you might say it has nothing to do with pricing, but actually, it makes a huge difference to you, your business and the prices you charge. Because we all like to think we can multitask, but if you want to create your ideal business, you need to drop the multitasking and start embracing batching instead.
So in this week’s episode of The Pricing Queen, we’re going to be covering:
- Why multitasking doesn’t work [0:46]
- Why you should bother with batching [1:20]
- How buffers of time help you create space [2:20]
- Managing your availability [2:36]
- Adding flexibility into your schedule [3:35]
- The importance of being disciplined with your service [4:16]
- Creating your ideal week [5:10]
- How batching can help you get clear on your availability [6:02]
- Batching and mindfully managing your time and energy [7:04]
Resources: Sign up for my Packaging Masterclass, to learn how to get away from trading your time for money - https://www.thepricingqueen.com/packages.
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Have you ever wondered how to set pricing for charities and non-profits? Maybe you want to give back more but don’t know where to start and how to price accordingly. It can be difficult finding that balance between earning enough to cover your business expenses and own salary, and also helping a wider range of people. But it is possible to give away your time for free, in a more structured way in your business.
It’s a subject I had the recent pleasure of speaking about with Rosie Gilderthorp. Rosie is a clinical psychologist and splits her time between her social enterprise business, a perinatal mental health practice, and her Psychology Business School, where she teaches psychologists and therapists about setting up and ethically and effectively marketing yourself in the business world.
In this week’s episode of The Pricing Queen, we’re going to be covering:
- What it means to have a social enterprise business [2:40]
- How you get paid, if you have a social enterprise [4:07]
- How to ethically decide who you can and can’t help [4:59]
- Working free sessions in your business [7:42]
- The pitfalls of offering free sessions and how to avoid them [9:09]
- The importance of paying yourself first [11:02]
- How to pick the right prices for your business [13:07]
- How to settle the fears around being affordable to everyone [15:55]
- Why charging more helps you to help more [17:02]
- The importance of considering the overall investment [17:45]
- Why niching helps your visibility and your marketing [19:26]
- How personality is crucial in business and when running a non-profit [ 23:59]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
If you're a psychologist or therapist, getting set up in private practice, or feel like you want to grow and expand and get ready to scale up your practice, head to Rosie’s website - https://psychologybusinessschool.com/.
You can also get yourself a copy of the free checklist to help you get your therapy business up and running, which you can find at - https://psychologybusinessschool.com/client-checklist.
If you’re struggling in pregnancy or you've had a difficult birth, then you can find out more about Rosie’s therapy work here - Drrosie.co.uk.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Business growth is something we all want for our businesses. But often, there are three key problems you’ll face, when it comes to trying to grow - pricing, scaleable offers, and outsourcing. These tend to be the big issues in your business and will often hold you back and help you play small in your business.
So if you’re currently frustrated with your lack of growth, are struggling with pricing and stressing over outsourcing, you’re not alone - and this podcast is going to give you what you need, to solve those problems and get your business back on track for the growth you want to achieve.
In this week’s episode of The Pricing Queen, we’re going to be covering:
- 3 key problems in your business when it comes to trying to grow [1:16]
- The quickest way to make more money in your business [1:33]
- Scalable offers and the different hybrid options [3:30]
- One-to-many models [4:12]
- The model that should always be your most expensive option [4:45]
- Done-with-you options [5:11]
- The easiest way to get started outsourcing [6:16]
- What you need to know before you outsource [6:34]
- How it all fits together for the benefit of your business [7:15]
- Outsourcing for your own support [7:42]
- Getting started with a Virtual Assistant [8:13]
- What to outsource [8:28]
- How to push through those VAT threshold pricing and mindset issues [9:56]
Resources: If you’d like more help around growing and increasing your pricing, particularly around the VAT threshold, then join me at my ‘Sailing Over The VAT Threshold’ masterclass on Tuesday 20th September. This one-hour class will cover the key things you need to know before getting VAT registered and is perfect if you’re reaching the VAT threshold or have recently gone over it. You can find more details at: https://thepricingqueen.com/vat.
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Are you guilty of people pleasing, perfectionism or overthinking? And how does that come across in your business and your pricing? You may not immediately think the two are connected, but the emotional baggage that causes your people-pleasing or perfectionist habits impacts on what you’re willing to settle for in business, especially with boundaries and pricing.
It’s an important topic and one I chat to Natalie Lue about for this podcast episode. Natalie is a recovering people pleaser herself, and in this episode she’s going to help you discover the emotional baggage behind those habits and give you some tips to put that baggage down, and set better prices, boundaries and standards in your business.
In this week’s episode of The Pricing Queen, we’re going to be covering:
- Why people pleasers struggle with their pricing [2:47]
- The problems behind pricing too low [4:21]
- How to let go of the guilt that causes you to overdeliver [7:47]
- The importance of valuing your work - and pricing accordingly [9:35]
- Trial and error pricing and finding that sweet spot [12:06]
- Paying attention to the data in your business [14:52]
- Finding your secret sauce and how that helps clarify why people come to you [17:11]
- The problem with undervaluing what you do [19:54]
- Pricing may not be your main problem [20:51]
- Trusting your instincts when pricing [24:14]
- How to deal with client who have limited budgets [27:00]
- What to include in your onboarding process to minimise payment issues [28:00]
- How to overcome ‘fantasy money’ issues and non-payments [33:08]
Resources: Sign up for the ‘Sailing Over The VAT Threshold’ masterclass on Tuesday 20th September - https://thepricingqueen.com/vat
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Natalie’s website - https://www.baggagereclaim.co.uk/
Follow Natalie on Instagram - https://www.instagram.com/natlue/
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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So many people I know are really terrified of going over the VAT threshold in the UK. But it isn’t something to be scared of - it’s actually a good thing for your business!
On today's show, I want to talk to you about sailing over the VAT threshold without the fear, worry and self-sabotage that can go with it, so you can enjoy the growth of your business instead of worrying about whether you're going to go over the VAT threshold or not.
Because that VAT threshold isn't something to be scared of, and yet, it stops people from growing and reaching their potential. So today’s podcast is a bit of a technical episode, but it’s short so you can get it in bite-sized chunks!
So in this week’s episode of The Pricing Queen, we’re going to be covering:
- What is the VAT threshold in the UK? [1:25]
- My advice for minimising the fear around reaching the VAT threshold [1:42]
- How to prepare if you’re working business to business (B2B) [2.14]
- How to prepare if you’re working with small businesses or consumers [2:27]
- Why your supplies matter too [3:01]
- Things to ask your accountant [3:13]
- What the real issues are when it comes to getting near the VAT threshold [3:39]
- When to consider becoming a Limited Company [4:09]
- What you need your bookkeeper or accountant to understand about your business [4:26]
- When to start thinking about the implications of VAT [4:59]
Resources: If you’re earning more than £70k a year, are nearing the £85k VAT threshold, or have already gone over it and haven't been able to put your prices up or are struggling, then join me at my ‘Sailing Over The VAT Threshold’ masterclass on Tuesday 20th September - https://thepricingqueen.com/vat.
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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👑 5 REASONS TO SUBSCRIBE to The Pricing Queen podcast! 👑
😟 You're holding back your business because you're worried about the VAT threshold.
🤔 You want to know when it's the right time to take someone on to help.
😭 You struggle with people pleasing and client boundaries.
🤗 You want to give something back and find it hard to price for charities and non-profits.
⏳ You want to save time pricing your products or services.
The PRICING Queen podcast 👑 is essential listening for any small business owner. It's packed full of practical advice and small tips to help you move your business forward, especially if you're feeling a bit stuck. Plus, I've got some great guests lined up for you.
It's back on Wednesday 7 September! 🎧
Make sure you subscribe so you don't miss an episode!
Pricing is something many in the coaching industry struggle with, and it’s often a subject that leads to a lot of undue worry and stress for new and experienced coaches alike. Common pricing issues include not charging enough and knowing how to position yourself in your chosen niche.
It’s such a big subject and one I recently had the pleasure of speaking with Ruth Ferreira about. Ruth is a Business Growth coach and founder of Success Club, and she’s passionate about empowering small business owners to take their business to the next level and accelerate their success.
So if you currently have pricing issues in your business or are wondering how to get out there and charge more for your services, this podcast is really going to help!
In this week’s episode of The Pricing Queen, we’re going to be covering:
- One of the biggest challenges coaches have with pricing [1:34]
- Why the right pricing is key to your business success [3:25]
- Why the Boston Consulting Matrix is an excellent way of looking at clients [5:11]
- How to bring in higher-paying clients from the outset [10:06]
- The one thing you can do to help find your pricing sweet spot [13:23]
- Why warning your clients of a price increase can be a tactical move [16:41]
- How to position yourself in the right market [17:18]
- How to position yourself as a premium business [21:50]
- How to proceed when you’re just starting out [24:49]
- How price point impacts the results your customers get [26:18]
- Don’t let pricing hold you back - do this instead [30:36]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Ruth’s website - https://www.successcoaching.biz/
Follow Ruth on Instagram - https://www.instagram.com/growyourbusinesswithruth/
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Do the words cash flow management bring you out in hives? Do you struggle to understand how cash flow and pricing are linked? Do you know how critical cash flow is to your business? Cash flow is an essential aspect of your business, and you need to understand it. But if it currently makes your head spin, you’re not alone!
In this week’s episode of The Pricing Queen, we’re going to be covering:
- What we mean when we talk about cash flow [1:21]
- What matters most when it comes to your cash [1:45]
- The four things that make up your cash flow [2:12]
- The terms you should have in place and when to bill clients [2:54]
- Suppliers and when (and how!) to pay them [3:57]
- The one thing you absolutely must do when it comes to your tax [4:52]
- How the flow and seasonality of business impacts cash flow [6:13]
- The first thing you need to consider when it comes to cash flow [6:38]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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As a business owner, there are many difficult conversations you’ll need to have. But when it comes to the most difficult, pricing has to be right up there. So many people find it difficult to be more confident with pricing, especially when it comes to putting yourself out there and talking about what you sell and how much it costs.
But it’s essential to grow your confidence around pricing conversations, especially if you’re looking to grow. It’s a subject I had the pleasure of chatting with Louisa Clarke about. Louisa is a verbal communication specialist and restorative practitioner. She helps take clients from dreading those challenging conversations to feeling like they know what to say and feel okay saying it.
So if you’re looking to get more confident with pricing and sales conversations, this week’s podcast will help. We’re going to be covering:
- The biggest mistake people make with those uncomfortable conversations [2:26]
- What pricing conversations and boundary setting have in common [3.11]
- The two stages that will help you get better at these conversations [3:27]
- Why resentment can be a helpful gauge for you [8:15]
- How to have that conversation about parting ways with a client [10:32]
- How people-pleasing and pricing fears can link to your upbringing [13:33]
- What to watch for if you’re an introvert or extrovert [16:40]
- How to get over those fears around being greedy for wanting more [23:44]
- What the overall focus needs to be to move forward [24:59]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Louisa’s website - https://www.confidentlythere.com/
Follow Louisa on Instagram - https://www.instagram.com/confidentlythere/
Sign up for Louisa’s newsletter and receive her guide to being ‘Better at Boundaries in 2022’.
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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When you start your own business, you want it to do well, so you’ll build it on the right foundations. And it’s no different for your financial system. It also needs to be built on the right foundations; otherwise, you’ll find yourself and your business floundering.
So in this episode of The Pricing Queen, we’ll be covering the 4 Ps of financial planning and why they’re so important. This includes:
- Why pricing is so crucial to your business as a whole [2:03]
- What profit is, how to work it out and how to manage it [2:22]
- The performance indicators you need to be measuring in your business [2;22]
- The importance of planning and why it shouldn’t be left to your accountant [2:22]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Running an online business isn’t as easy as you often think it will be. Marketing is one skill many small business owners struggle with, especially when it comes to audience growth and converting those followers to sales.
So if you’ve ever wondered how you can make money from an online audience, you’re not alone! I had the pleasure of chatting with Helen Perry about it for this week’s podcast. Helen helps other small businesses with their content marketing on Instagram and via email, and she shares some good insights on the reality of making a business from an online audience.
So in this episode of The Pricing Queen, we’ll be covering:
- Why the number of followers shouldn’t be your main focus [3:30]
- Why it’s harder for a service-based business to make sales online [6:37]
- The things you need in place to attract an online audience [7:04]
- The critical thing to remember about social media marketing [8:34]
- Why you can’t rely on social media alone and what you need to do as well [9:29]
- Why connection is essential to your growth efforts [11:45]
- The one thing that will alienate your audience [12:31]
- Why competitors and the wrong people for you don’t matter [15:01]
- How long it takes to get noticed and why you should start now [16:09]
- The truth about social media and the customer buying journey [17:10]
- The big mistake a lot of businesses make with their social media [18:50]
- How to grow your audience [19:23]
- The truth about sharing too much online [20:12]
- The reality behind how our audience reacts to our content [22:17]
- What to do if you need a break from posting on social media [23:06]
Resources: Helen’s website - https://www.helen-perry.co.uk/
Follow Helen on Instagram - https://www.instagram.com/_helen_perry_/
Listen to Helen’s latest #justbloodypostit podcast - https://www.helen-perry.co.uk/the-just-bloody-post-it-podcast/
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Do you know what your business will look like in 12 months' time? A lot of people will say forecasting isn’t worth bothering with. After all, why would you forecast and look back at the last couple of years and what happened in that time?
But I firmly believe that you should always be looking to know where you’re going. Because if you don’t know where your business is headed, you’re just going to keep drifting around and missing potential opportunities and growth.
So in this episode of The Pricing Queen, we’ll be covering:
- Why it’s essential to have a clear sense of direction in business [1:28]
- Why 20% is an important figure when it comes to client worth [2:24]
- When to consider the VAT threshold and when to plan for it [3:02]
- What things you need to take stock of when creating your plan [3:53]
- The value of 90-day sprints [5:00]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Book a chat to see how I can help you with planning your next 12 months - thepricingqueen.com/chat
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Have you ever wondered how to get investment in your business? For many business owners, it’s something they may never think about or want. But depending on your goals, it’s worth thinking about investment or borrowing, as they can help you quickly grow your business to the level you want.
Funding and investment isn’t an area I’m an expert in, so it was great to chat with Chartered Accountant and founder of Raised Up Finance, Deborah Edwards, on this subject. It’s a conversation that will help many business owners navigate their way through finding the right funding and investing options for them.
So in this episode of The Pricing Queen, we’ll be covering:
- Two things you need to consider before you look into funding options [2:03]
- Getting clear on what you’re gaining - and giving up [4:45]
- Why government incentives are good for you and an investor [6:13]
- The importance of having a knowledgeable accountant on your team [6:48]
- How to pick the right investor for you [8:39]
- Crowdfunding as a viable funding option [10:37]
- Small business grants [12:11]
- Angel Investors and Venture Capitalists [13:24]
- What to watch for if opting for friends and family funding [13:56]
- Why self-funding can become a bit of an expensive hobby scenario [15:52]
- The importance of a business plan [17:42]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Deborah’s websites - raisedup.finance and harlandaccountants.com/
Follow Deborah on Instagram - @raisedup.finance
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Your tax bill is probably one of the most unexciting things to talk about. But it’s something that can often keep business owners up at night. There’s a real fear and lack of understanding around taxes and if that’s something that worries you, know you’re not alone!
After all, you don't want to suddenly be surprised on January 25th by a £5,000 tax bill and have no idea where you will get the money to pay for it.
So in this episode of The Pricing Queen, we’ll be covering:
- How much you need to put aside as a sole trader [1:08]
- Why so many sole traders get surprised by their tax bill [1:32]
- How much you need to set aside as a Limited Company [2:18]
- Who needs to pay VAT, and how this works [2:55]
- The steps you need to take to alleviate your tax fears and worries [3:44]
- A tip for those who are going to earn a lot more or a lot less this financial year [5:32]
Resources: Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Free download: ‘Why all your small business income isn't yours to keep’ - https://thepricingqueen.com/tax
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Pricing is one of the big issues business owners and freelancers struggle with. Far too many entrepreneurs opt for hourly billing when they start out, only to get stuck in the cycle of charging per hour for their expertise.
But it’s a pricing model that limits earning potential and stunts any decent level of business growth. It also makes it difficult to outsource because you’re constantly thinking about your bottom line - it’s why I always recommend moving to fixed prices and packages as soon as possible!
So in this episode of The Pricing Queen, we’ll be covering:
- Why it’s so important to get your pricing right [2.21]
- The frustrations business owners face around pricing and business strategy [3:59]
- How to set your fixed prices [5:40]
- How to move existing clients from hourly billing to fixed pricing [7:15]
- What to focus on and monitor once you have fixed pricing in place [7:45]
- How to prevent scope creep [8:42]
- The key thing to do, if you’re pricing for new and ad-hoc services [11:11]
- Discovery calls and the questions you need to answer to price accurately [17:37]
- Why you need to cut your potential clients some slack! [20:35]
- Holding your ground as an expert and how this affects your pricing [23:40]
- Real-world examples of businesses moving from hourly to fixed pricing [26:13]
Resources: Geraldine Carter’s website - SheThinksBigCoaching.com
Follow Geraldine on LinkedIn - linkedin.com/in/geraldine-carter/
Opt-in for the ‘$10,000 an hour CPA scorecard’ - SheThinksBigCoaching.com/queen
Get help with working out your pricing - http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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How can you pay yourself more? It’s something many small and micro businesses, struggle with. When it's just you, it can be difficult to make sure you're paying yourself because you tend not to think of yourself as a salaried person or an employee in the business.
But actually, you need to start thinking about yourself as somebody else you need to pay and not just an afterthought. It’s not just about paying yourself whatever's left in the bank at the end of the month.
So in this episode of The Pricing Queen, we’ll look at how you can make changes to pay yourself more. We’ll be covering:
- Why paying yourself whatever’s left is damaging your business [1:09]
- The first thing you need to look at [1:46]
- The easiest way to earn more money [2:05]
- What price pressure is and how it affects you [2:22]
- How to put up your prices - option #1 [2:55]
- How to put up your prices - option #2 [4:07]
- How to put up your prices - option #3 [4:22]
- How to put up your prices - option #4 [4:44]
- Making sure people are putting their money where their mouth is [5:00]
- Paying yourself first, not as an afterthought [5:42]
Resources: http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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How can automation help with your pricing? If you think automation has nothing to do with pricing and the other financial aspects of your business, you’re wrong! Automation can help you get more for your time without working harder or longer. And if you’re charging via fixed-cost packages or retainers (as I recommend!), automation enables you to charge more for your time and not get penalised for being more efficient.
In this episode of The Pricing Queen, I talk to business process automation specialist Kelly Goss. Kelly works specifically with a no-code automation platform called Zapier. It’s an excellent platform for utilising different automations within your business, and you’ll find some great automation ideas sprinkled throughout this podcast! We’ll also be covering:
- What Zapier is and how it can help you quickly set up automations [2:13]
- How I’ve used automations to revolutionise my business [5:08]
- Tips for improving your processes with automations [7:02]
- The most significant benefits of Zapier and the two simple things you need to know to get started [8:20]
- Why it’s never too early to begin automating and the first step to take [9:17]
- How automation helps with pricing [11:47]
- How much time and money automation can save you [12:30]
- When to outsource and when to automate [14:22]
- How to still have the personal touch with automation [17:00]
Resources: http://www.thepricingqueen.com/pricing-calculator
Kelly’s website, free resources, latest book and automation help: Solvaa.co.uk
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Do you know what you should and shouldn’t be asking your accountant about? That may seem like a strange question to ask, but it’s an essential one to explore. So many business owners are expecting their accountant to deal with things they’re not paying for - and it’s causing unnecessary feelings of stress and disappointment.
So in this episode of The Pricing Queen, we’ll be talking about the expectations many business owners have about their accountants, along with the things they should (and shouldn’t!) be doing for you. We’ll be covering:
- Can an accountant help you with pricing? [1:26]
- How and what to pay yourself [2:07]
- What an accountant is responsible for - and what’s on you [3:11]
- Tax bills and putting money aside [4:04]
- Who’s responsible for financial performance [4:43]
- Why you accountant doesn’t need to understand your business [5:45]
- Forward planning, cash flow and affording to invest [6:37]
Resources: http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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Do you have a contingency plan in place if you need to take time out of your business? It’s a subject that can seem quite boring on the surface, and one many business owners avoid. But as I’ve personally experienced, it’s important and essential to think about it and create a contingency plan to cover your options.
Because you can’t always forecast when you’re going to need to take time out from your business - but you can have a plan in place that helps cover most scenarios.
In this episode of The Pricing Queen, we'll be talking about how you can’t always forecast when you need to take time out from your business - but you can (and should!) have a plan in place that helps cover most scenarios. It will help clarify:
- The initial questions I had to ask myself about my business when first diagnosed [1:10]
- Different scenarios you need to factor in and make a plan to cover [2:32]
- The tough questions you need to ask yourself [3:27]
- Creating a financial buffer for your business [5:15]
- How systems and processes can help you take time out of your business [6:21]
- How to get started with your own contingency plan [6:55]
Resources: http://www.thepricingqueen.com/pricing-calculator
Listen, rate, and subscribe! Like what you hear? Don’t forget to rate and leave a review to help spread the word!
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👑 THE PRICING QUEEN PODCAST IS BACK 👑
I’m so excited to be relaunching my new series of The Pricing Queen!
Stay tuned every Wednesday if you want to make more money in your small business.
I'll be helping you get unstuck with pricing and finances in your small business, with practical advice and small tips from guests and myself about ways you can manage your pricing and take MORE money out of your business.
We'll be exploring:
👉 Moving away from hourly billing
👉 Planning for time out in your business
👉 Saving time on pricing your products and services
👉 Paying yourself MORE!
Plus so much more!
In this episode: • VAT thresholds and money blockers • Managing price rises for VAT • VAT registration considerations • Accountants as a necessity
Sally is a firm believer that tax and accounting shouldn’t run your business. While it’s important to be aware of these costs, Sally explains why she believes not registering for VAT can act as a money blocker and impact your business growth.
Sally goes through the process of how to raise your prices to cover VAT and what considerations you need to make beforehand, including getting an accountant! Sally reminds us not to play small and why paying tax is a good thing!
Selected links from this episode:
Connect with Sally on Instagram @thepricingqueen and www.linkedin.com/in/sally-farrant/
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative @decibelle_creative / www.decibellecreative.com/
In this episode: • Fair value exchanges • The importance of a captive audience • Abundance attitude • Using pricing to relieve pressure • Removing barriers
Sally talks to Fleur Emery, founder of REALWORK, an online co-working community for women. With a background in industry, Fleur decided she wanted to connect other founders and business owners in lockdown, offering her energy, experience, leadership and support to other women like herself.
Sally asks Fleur to share her pricing story, where she walks us through her decision-making process for REALWORK (featuring a kerching meerkat moment.) We get to listen to Fleur’s fascinating account of the conception and metamorphosis of REALWORK, where Fleur shares some valuable insight into the realities and pitfalls she faced along the way.
A huge advocate for the importance of getting your pricing right, Fleur tells us how paying attention to her pricing is what really made the necessary changes to her business, removing the pressure to make REALWORK fly.
Selected links from this episode
Discover Fleur’s community at doreal.work or @doreal.work on Instagram.
Connect with Sally on Instagram @thepricingqueen and www.linkedin.com/in/sally-farrant/
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative @decibelle_creative / www.decibellecreative.com/
In this episode: • Different ways to outsource • Pricing considerations • Time saving versus investment • Getting rid of the jobs you hate • Choosing specialists or generalists
Sally walks us through what you need think about when it comes to outsourcing and why outsourcing parts of your client work is often the safest route.
Whether its bookkeeping, marketing or even tech solutions, Sally outlines everything you need to consider before outsourcing a process from pricing and time considerations to relationship management.
Selected links from this episode
Connect with Sally on Instagram @thepricingqueen and www.linkedin.com/in/sally-farrant/
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative / www.decibellecreative.com/
In this episode: • Emotional relationships with money • Why women have more financial baggage • Finding your money personality • How learned money stories define our financial behaviour • Overcoming money blocks • The importance of money conversations
Catherine Morgan is a financial coach and qualified financial planner. Catherine helps and supports women and their relationship with money, helping them to understand their emotions when dealing with it. She outlines the three feelings and emotions we have around money; our comfortability receiving it, comfortability to keep hold of it and comfortability to give it to others.
Catherine explains to Sally why women tend to have more baggage when it comes to finance and the gender difference to managing money. She outlines how finding your money narrative will help to work out what is the fear that is holding you back. Are you an emotional over-spender, a planner or maybe a risk taker? Catherine explains how our behaviour with money is driven by how we feel and how we feel is driven by the lessons we’ve learnt about money which can lead to money blocks. She walks us through the 6 steps of how to overcome these blocks to positively impact your financial future.
Selected links from this episode
Find your money personality with Catherine’s quiz: https://quiz.tryinteract.com/#/5ea998dca0f6a6001400408e
Listen to Catherine’s podcast “In her financial shoes.” https://catherinemorgan.com/ihfs-podcast/
Check out Sally’s Masterclasses: https://www.businessgrowthbynumbers.com/Masterclasses and Pricing Calculator: https://www.businessgrowthbynumbers.com/pricing-calculator-sign-up
Connect with Sally on Instagram @thepricingqueen and on LinkedIn 'Sally Farrant'
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative – Instagram: @decibellecreative decibellecreative.com
In this episode: • Why passive income isn’t passive • The importance of having an email list • The planning process • Sell it before you build it • How to price passive income • Expected timelines
Sally walks through a simple explanation of what passive income really means and why it is not actually passive! Providing clear examples of what passive income could be, Sally highlights the importance of marketing and email lists. Sally shares her own initial struggles with passive income and outlines the journey she has taken to get where she is with her business right now.
Sally provides amazing insight into creating a passive income product and why you should sell it before you build it to ensure the content is right. Naturally Sally lays out the best way to crunch your numbers and price products as you would expect and discusses the average timelines you should expect things to take.
Selected links from this episode Sally’s new course – Boost your bottom line
Check out Sally’s Masterclasses and Pricing Calculator
Connect with Sally on Instagram @thepricingqueen and on LinkedIn 'Sally Farrant'
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative – Instagram: @decibellecreative decibellecreative.com
In this episode:
• How to put yourself out as an expert • The process of raising your profile and reach • The value of visibility • Choosing the right media • Facing your fears • Personal content
Sally talks to Rachel Spencer, a freelance journalist and publicity expert for small pet businesses. Rachel talks about how raising your profile can contribute to you being able to raise your prices as visibility means more people will find you, allowing you to be more selective about the clients you want to work with. Rachel and Sally talk about how to be brave and put yourself out there as an expert, the importance of telling people what they need to know about you and why you’re different. They discuss choosing the right media for your audience from the many evolving platforms for exposure and the hard work you need to do to secure ‘the cherry on top’ national media recognition. Rachel shares insightful anecdotes of working with various clients to get publicity and why getting personal could be the key to getting coverage for your business.
Selected links from this episode
Find Rachel on Instagram @rachelspenceruk, LinkedIn 'Rachel Spencer', check out her website rachelspencerwrites.com and discover her podcast 'Publicity for Pet Businesses'
Connect with Sally on Instagram @thepricingqueen and on LinkedIn 'Sally Farrant'
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative @decibellecreative decibellecreative.com
In this episode: * Hourly & daily pricing * Value-based pricing * Competitor pricing * Penetration pricing * Psychological pricing
Sally talks through 5 pricing strategies, quickly covering off the pros and cons and methodology behind each one. Whether your work is project based or you’re looking to sell packages, Sally will have likely outlined a pricing strategy that would work best for your business model.
Selected links from this episode Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative
In this episode: * Terms and conditions for freelancers * Being competitive * Valuing your service * Unnecessary pressure * Measuring success
Sally talks to go-to freelancer support & coach Emma Cossey. Emma runs the popular and very active Facebook group The Freelance Lifestyle where she encourages and supports her community with resources and tools to make the best of their business world and remove fear.
Emma and Sally chat about the common business areas freelancers require advice and support for, from terms and conditions to pricing services. Emma talks about having confidence in your value and why having clients that will pay more will value your service more. She and Sally discuss pricing concerns and Emma has a top tip to assist with pricing conversations. Emma and Sally chat about understanding your business model and why pressure to grow the business isn’t always necessary. They highlight why knowing your numbers is the best way to measure your success and why freelancers need to make the flexibility factor work for them.
Selected links from this episode Check out Emma’s website and Facebook group
Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative
In this episode: * Revisit your pricing often * Why pricing by the hour punishes efficiency * Packaging for freelancers * How you can help others (without changing your prices) * Pricing should reflect experience * How you can put your prices up
Sally sets about busting these popular pricing myths:
Pricing is once and done.
You can only ever price by the hour.
You can’t help the people you want if you’re too expensive.
You should be cheaper if you’re new.
You can’t double your prices overnight.
Listen in to find out why these popularly held opinions are total pricing myths. Sally encourages business owners to rethink their offering and have confidence in their ability.
Selected links from this episode Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative
In this episode:
- Why you should consider selling to corporates
- Income versus impact
- How to select the right corporates for you
- Lead generation
- Business development calls
- Getting referrals
Sally chats with Selling To Corporate founder Jessica Lorimer about how selling to corporates can be a great way to grow your business. Jess explains to Sally why she decided to focus on b2b selling over b2c for more targeted, higher revenue-generating results. Jess shares how selling to corporates as a supplier provides a better work life balance and can provide great cash flow for your business.
Jess explains how integrating a corporate revenue stream can help fund certain areas of your business, such as marketing and advertising perhaps, but how it doesn’t have to be your primary income source.
Sally and Jess look at how you select and approach corporates and how this technique differs from b2c selling. Starting small and being targeted and specific will yield bigger results, Jess recommends starting by picking an industry. Any industry! She also talks through best practices for lead generation and business development calls and how to refine the sales process.
Message from this episode – don’t disregard corporates, they add lots of revenue to your business!
Selected links from this episode
Check out Jessica’s podcast Selling to corporate
Connect with Jessica on LinkedIn
Connect with Sally on Instagram@thepricingqueen LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative
In this episode: * How to fix a price and still make money * How to create boundaries with your client * How to communicate new pricing structures with existing clients * Don’t be afraid to outsource * Price in less than 15 minutes!
Sally quashes the popular notion that fixed pricing means you won’t charge enough. Do you charge the client for the hours you’ve spent ‘thinking’ about the project? What about calls to the client – do you charge for those? Hourly billing can be messy and unpredictable, especially when the client doesn’t know how much they’re going to have to spend. It might take you longer than expected which could frustrate a client who was expecting to pay less. But invariably with any task you will always get quicker and more efficient at it and hourly billing will penalise this.
Sally recommends recording your time accurately for each element of your job so you can self-assess how long a project has takes you, allowing you to quote effectively for future jobs. Sally warns against diluting your value by doing lots more hours.
Sally explains how fixed pricing allows you to set clear boundaries with your client to prevent scope creep and manage expectations. Be clear about what your price includes (and if necessary, what it doesn’t!)
Sally recommends starting any new pricing structures with new clients and then introduce it to existing clients based on your existing knowledge of how long each client’s work takes. It’s ok to experiment with pricing, changing it as necessary with new clients until you get it right.
Be wary of other people’s money stories and don’t be afraid to put prices out there. Sally explains how the price could cast a reflection on the quality of the work that will be delivered, so don’t worry about cheap competitors.
Selected links from this episode Connect with Sally on Instagram @thepricingqueen and on LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative
In this episode: * Understanding how to price yourself * Creating zero competition * Finding your preferred audience
Rob, a former hypnotist, and Kennedy, a former mind-reader, are the lively duo who are uniquely positioned discuss the psychology behind email marketing and run Email Marketing Heroes. Through their past 18 years as entertainers, they have run their own ‘businesses’ and fallen in love with email marketing as a way to generate sales, without having to do sales.
Rob and Kennedy discuss how they had to learn to price themselves by creating an environment of zero competition by focussing on their unique positioning.
They talk to Sally about the psychology behind pricing, putting your prices up and how you need to think about and keep testing who your audience is. Who is or is likely to pay the price you want to charge for your service? Remember, the wrong audience will never buy the brilliant offer.
Selected links from this episode Visit Rob and Kennedy’s Email Marketing Heroes website
Check out The League membership
Listen Rob and Kennedy’s podcast The Marketing Show
Or join The Email Marketing Show Community on Facebook
Connect with Sally on Instagram @thepricingqueen and LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative @decibelle_creative
In this episode: * How to identify and define your niche. * The three niche elements. * Tapping into your client’s language. * Packaging up your services. * Why you should become the specialist in your field.
Amy Caiger helps businesses identify and communicate their niche to their target customers. She chats with Sally about dispelling anxieties businesses have towards niching (particularly around alienating people) and how it provides greater insight into your business, identifying what it does well. She also discusses why it is important to define your niche through clear messages and marketing.
Amy lists the three elements that make up a niche, who, what and you, and examines the benefits to a business that has less offering and more focus. Amy invites us to think about the language we use when describing our offering to attract the right clients, looking at it in terms of problem and solution. Amy and Sally debate identifying client needs, packaging-up offers to price effectively and leading with features and benefits not delivery or format.
Amy maintains that being clear about what you offer will influence everything else the business does. So what’s your business’ hook?
Selected links from this episode Connect with Sally on Instagram @thepricingqueen and on LinkedIn
Find Amy on Instagram @amycaigerbiz
Join Amy’s free Facebook group Unleash your niche.
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Decibelle Creative
In this episode: * Why hourly billing is nuts! * What is the way you should be getting paid for your services. * Why billing and pricing are not the same thing. * The importance of scoping last. * The ‘why’ conversation. * Why you should always offer three price options. * Retainers and when to use them.
Former software developer and now value-based consulting guru, Jonathan Stark talks to Sally about some of his thoughts around hourly billing and why it’s nuts! He covers why hourly billing is a backwards pricing strategy, the ‘artificial ceiling’ and how hourly billing caps your pricing and limits your income. It can also create trust fractures in the client relationship and encourages scope creep. Jonathan also shares his thoughts about why hourly billing could be considered unethical.
Jonathan discusses the difference between pricing and billing - why you should price for your work and not bill for your time and looks at the different ways to price your services.
Jonathan and Sally chat about ‘the why conversation’, designed to help you price your services effectively. Jonathan outlines how it can help you write the best proposal for winning big business and create an effective plan for your client. He shows that by asking three specific diagnostic questions (Why do you want to do this? Why now? Why me?) will help root out the business motivation to ensure you can deliver the right outcome and decide if the project is a good fit for you.
Jonathan looks at pricing options and explains why there should always be three levels. He also covers how these levels should reflect what the solution is worth to the client and how you can be creative in your scope. He also provides an overview of retainers, why and when these are an ok way to price your services.
Jonathan packs some amazing analogies into this episode making these revelatory pricing tips easy to understand and a real joy to listen to. You will never bill hourly again!
Selected links from this episode Get Jonathan’s 6 day free email course at valuepricingbootcamp.com
Read Jonathan’s book Hourly Billing Is Nuts
Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Annabelle Buckland at @decibelle_creative Decibelle Creative
In this episode: * Charging more or less than your competitors. * How to increase your prices. * Pain in the ass tax. * Dealing with scope creep. * Client boundaries.
Can I charge more than my competitors? Sally breaks down this popular question and discusses reasons why it is ok to charge more than your competitors. It is important to look at your personal brand and unique offering when you are comparing yourself against competitors. Sally advocates offering exclusive products or packages to make it harder to benchmark your business. She also discusses why you do not want to be the cheapest either.
Putting your prices up is easy with new clients, but for existing clients Sally covers off the important aspects which make for a smoother transition such as contract terms, working relationships and why regular price increases are best.
Sally discusses scope creep, where a client may be getting you to work extra without payment e.g., team lunches, demanding faster response times etc. Sally advises how to tackle this early on to avoid this impacting your earning potential and how client boundaries can prevent scope creep from occurring.
Selected links from this episode Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Annabelle Buckland at Decibelle Creative @decibelle_creative
In this episode: * Top issues with stock. * Pricing strategies. * Profit margins. * Shipping costs – to include or not to include. * Direct vs. wholesale selling. * Magic margins – good, better best.
Laura Harrison is a retail expert with 25 years retail experience across corporate and in-store. Her main focus is on the financial side of retail, looking at profit & loss, cashflow and stock. Laura is passionate about keeping the high street alive and runs LH Retail Development, a consultancy firm that advises big retailers how to lead and small independent brands how to grow.
Laura chats to Sally about top stock issues that affect retailers and how to avoid having surplus product by creating a clear sales plan. Laura explains the theory behind retail promotional practices and why getting the right starting price is so important. Laura and Sally discuss the pros and cons behind inclusive shipping costs, what is recommended and why your customer journey makes a difference. Should you sell direct to your customer or consider a wholesale approach? Laura and Sally examine different setups and considerations. Plus the biggest factor in retail - cost vs sales price, what is the magic margin? Laura breaks it down, looking product hierarchies and why you should be able to easily explain your pricing approach.
Selected links from this episode Connect with Laura on Instagram and Facebook via @lhretaildevelopment
Email: lhretaildevelopment@gmail.com
Website (from end of April 2021): www.lhretaildevelopment.co.uk
Laura’s free Facebook group Product Profit Project
Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Annabelle Buckland at Decibelle Creative @decibelle_creative
In this episode: * Creating online products – what to consider. * Courses or membership? * Pricing strategies for online products.
Janet Murray helps build and grow online audiences for businesses (customers, fans, followers, subscribers etc.) to boost sales. Janet discusses what factors you should consider before deciding to create and sell an online product, is it worth your time and effort? Janet advises selling before you create anything to test the market and demand. Starting small will help maximise the use of your time and help you decide if online is for you. Janet and Sally discuss the decision-making in choosing to create courses or memberships. Considering the different models and selecting a style that fits best with how you like to work and your availability. Janet and Sally discuss pricing strategies and guidelines when deciding what to charge and what factors you need to consider.
Selected links from this episode Discover Janet’s Build Your Online Audience podcast
Connect with Janet at janetmurray.co.uk or on Instagram @janmurrayuk
Connect with Sally on Instagram at @thepricingqueen and LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Annabelle Buckland @decibelle_creative www.decibellecreative.com
In this episode: * The importance of time-tracking * Centralising tasks * Identifying opportunities for systems * What to outsource * Setting business boundaries * The pomodoro technique
Amy Mitchell is an online business strategist that develops systems to ensure a business’ day-to-day actions align with their big dreams and end goals. Amy and Sally discuss the importance of time tracking to tackle endless to-do lists and incorporating this into your pricing strategy. Amy encourages centralising to-do lists for better prioritising, identifying areas for systems and batching or time-blocking tasks to create boundaries in your business. Amy and Sally chat about what business boundaries they put in place themselves to help manage distractions and maximise use of time to ensure you’re always present and at your most effective.
Selected links from this episode Amy’s free Asana mini training https://courses.amymitchell.ca/offers/di262z8j/checkout
Amy’s free on-demand scattered to streamlined training.
Voxer walkie-talkie business app
The tomato timer pomodoro technique
Connect with Amy on amymitchell.ca or on Instagram @amyr_mitchell
Connect with Sally on Instagram @thepricingqueen and on LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Annabelle Buckland at @decibelle_creative www.decibellecreative.com
In this episode: * How to respond to requests for advice * Utilising power hours * Should you discount for friends and family?
Sally looks at why you should be more conscious about the time and information you’re giving away next time someone wants to “pick your brains.” Whether they are looking for advice or want to have a chat, be mindful. Sally suggests offering power hours could help, booking time to sit down and discuss a specific subject or offering them to “pick your brain”. Don’t feel obliged to give your time or expertise away for free no matter how casual the request. Saying ‘no’ takes practice.
Selected links from this episode Connect with Sally on Instagram @thepricingqueen and on LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen podcast is produced by Annabelle Buckland at @decibelle_creative www.decibellecreative.com
In this episode: * Becoming a business owner not an employee * Imposter syndrome * Increasing your pricing * Pricing blocks
Osmaan Sharif is a business and mindset coach who works with ex-corporate professionals to help them overcome obstacles and grow their own business. Osmaan talks to The Pricing Queen about his rapid transformation formula which involves focussing on the big picture of your business by understanding three fundamental foundations:
Design (includes business model, vision and goals.)
Mindset (overcoming your internal beliefs and understanding your value)
Strategy (or, as Osmaan refers to it, your entrepreneurial superpower.)
Take Osmaan’s free quiz so you can see how strong these foundations are in your business in less than 2 minutes. Sally and Osmaan discuss understanding your upper limit to overcome imposter syndrome and what you need to consider when looking at setting and increasing your prices. Also, why you should be wary of competitive pricing.
Selected links from this episode Recommended reading to help you break through your upper limits: The Big Leap by Gay Hendricks https://amzn.to/3bKbkwe
Osmaan’s free Get Out Your Way Quiz
Check out Osmaan’s Get Out Your Way podcast
Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen Podcast is produced by Decibelle Creative
In this episode: Sally is an accountant with 25 years of corporate experience working for organisations such as Channel 4, Guinness World Records and Philips electronics. But she is a far cry from your typical boring bean-counter! A lover of high heels, diet coke, chick lit and dark chocolate she also has a fantastic track record for helping companies get a head around their numbers.
Over the past five years she has focussed on helping small businesses with their pricing strategies, customer journey and product offering to improve profits and business growth.
Selected links from this episode Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen Podcast is produced by Decibelle Creative
In this episode: * Why you shouldn’t price by the hour * Your pricing personality * How to get started with pricing
Learn how pricing by the hour punishes efficiency and ties you to time for money. Sally’s pricing personality quiz will show if you’re running a business or a hobby; are you an Underpricing Una, an Overpricing Orla, a Discounting Donna or a Generous Gina? Learn how to do a reality check on your business and discover an easy start to pricing strategies with her pricing calculator. How do you talk about your business to clients? Sally asks you to consider the language you use and the transformation that you are offering.
Selected links from this episode Take Sally’s pricing personality quiz
Sally’s pricing calculator
Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen Podcast is produced by Decibelle Creative
In this episode: * Why you should price with packages * Why you should have prices on your website * Avoid discounting * Pricing strategies for up-sales and down-sales
Sally explains how creating packages for your services can make a big difference to your business. Using pricing packages ensures you know what to charge every single time, removes difficult conservations around prices, reduces discount requests and makes the charging process simple and easy. Sally suggests listing costs on your website to help reduce timewasters, making it a clear and simple decision for your customer. Consider offering pricing tiers to ensure you have something for every budget. This helps keep customers interested and encourages them to keep working with you. Want help creating your pricing packages? Check out Sally’s packages masterclass.
Selected links from this episode Book Sally’s Packages Masterclass
Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen Podcast is produced by Decibelle Creative
The Pricing Queen (a.k.a. Sally Farrant) is here with her straight talking advice on how to increase your profits through properly pricing your product or services, helping you earn more money in your business.
Connect with Sally on Instagram LinkedIn
Like what you hear? Don’t forget to rate and leave a review to help spread the word!
The Pricing Queen Podcast is produced by Decibelle Creative