The Event Show: Recent Episodes
Andrew O'Loughlin
The Event Show podcast is giving a voice to the event industry, where we hear the stories of influential and inspiring event people. It's all about creating more successful events, and influential event people. Find out more at andrewoloughlin.com
We are sharing some 5-minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking.
This one is about how an event-led 'Blockbuster strategy' is helping the leaders win across sport and entertainment, and how you could too.
To check out the blog version please visit... https://www.andrewoloughlin.com/blog ... and if we can help you in the design (or redesign) of your event experiences, or with your strategy and evaluation - please do let us know!
andrewoloughlin.com
andrew@andrewoloughlin.com
- join the Event Club!
eventclub.com.au
Welcome to this new series of the Event Show we are lucky to speak with leaders in the world of major events, as we enter an exciting window of opportunity across our industry. The purpose of the show is to give a voice to our industry, to hear from influential leaders as to how they are going about their work, and so we can take things away and apply it in our world. So in this chat, I’m joined by a popular figure in our industry, who has been heavily involved in an event most of us will know.
Karen Clydesdale is 'Head of Customer Experience and Customer Relationship Management’ at Tennis Australia, leading a team that has been producing amazing things at the Australian Open, and also across the many events and experiences that they provide.
This is an extremely interesting chat as Karen has been leading the way with many new ways of working, how experiences are designed and delivered, and how to keep evolving what they do.
We cover the importance of ‘the experience’, and having a very strong vision, strategic pillars and guiding principles to guide what you are focusing on.
We also talk about the ongoing evolution of the Aus Open, in providing experiences for different groups of people, the customers, the fans/patrons, the players, participants, and partners, and also the workforce - and why that is important.
We even touch on all the levels of value, for before, during and after an event, with the critical physical and digital interactions.
We also learn how Karen’s team measure progress and applies the insights from these measures.
We also hear some of Karen's valuable personal experiences, including some really practical and important tips and tricks we can all use!
So there is so much to take away from this chat, from a strategic level, through to the day-to-day ways of working.
Karen has a wealth of experience and is using that to make a real difference in the experiences she provides.
We do hope you enjoy the Show, and as always please drop me a line at andrew@andrewoloughlin.com to see if I can help you with the design or redesign of your event experiences, or in developing the strategy that will make your event, the most valuable experience it can be, for your audiences, and for you.
But for now please enjoy this special show, with the amazing Karen Clydesdale from Tennis Australia…
For more info please jump on to
Tennis.com.au
andrewoloughlin.com
We are sharing some 5 minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking. To check out the blog version please visit... https://www.andrewoloughlin.com/blog
... and if we can help you in the design (or redesign) of your event experiences, or with your strategy and evaluation - please do let us know!
andrewoloughlin.com
andrew@andrewoloughlin.com
- join the Event Club!
eventclub.com.au
We are sharing some 5 minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking. To check out the blog version please visit... https://www.andrewoloughlin.com/blog ... and if we can help you in the design (or redesign) of your event experiences, or with your strategy and evaluation - please do let us know!
andrewoloughlin.com
andrew@andrewoloughlin.com
- join the Event Club!
eventclub.com.au
Welcome to this special Event Show which is a bit of a comeback special, almost two years to the day that we did a coronavirus special to support each other as our industry was shut down, in those weeks that the likes in the Grand Prix were cancelled, today the Grand Prix is back stronger than ever, as our many events across Australia.
But it hasn’t all been smooth sailing, and while the opportunities are back, there are as always some scenarios to be particularly conscious of, and be thinking about. And as I was recently asked by our friends and colleagues in New Zealand to share our experiences as events remerged in Australia, so that our Kiwi friends, and those around Australia and other parts of the world might benefit from some of the observations we’ve seen and have experiences over the past couple of months - and perhaps to give you the benefit of foresight, we wanted to share what we’ve seen occur, and what may be coming your way.
So in this chat I’m joined by Geordie Miles from Spark Event Group, Georgie Stayches from Fetching Events and Communications, and Ben Muldoon from Race Roster, and around 100 guests, who all gave us their interesting and diverse perspectives on what they’ve seen, and what we might all be looking out for.
I do hope you enjoy the Show, and can take something away to use in your work, and as always please drop me a line at andrew@andrewoloughlin.com if I can help you with the design or relaunch of your event experiences, or in developing the event strategy to make your come back, the best comeback it can be.
For more info please jump on to andrewoloughlin.com
For more on the NZEA https://nzea.co
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https://sparkeventgroup.com
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https://www.fetchingevents.com.au
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https://registernow.io
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for the 'Comeback Stories' blog we spoke about here… https://www.andrewoloughlin.com/blog
And good luck with your own comeback!
I’m really pleased to be able to share this follow up discussion that I had with Tim Oberg, a previous Event Show guest and the man who brought what has become a global success story, parkrun, to this part of the world.
This is a great opportunity to understand the experience that parkrun provides, and how it goes about providing it.
A participant experience which ultimately has had an immense influence on many people, influencing more people to sign up and show up again, and again, week after week until they become evangelists for parkrun, and start to bring others people with them - all of which has been a big part of the success of parkrun.
So, I do hope you can follow these steps on a parkrunners journey and apply them to your experiences.
For more on the parkrun story visit parkrun.com and parkrun.com.au
- if we can help you design or redesign your experiences, please touch base for a free Discovery chat.
Please do drop me a line at Andrew @ experience design . global - I’d love to hear about the experiences you are creating - and how you are going about!
++ more info, ideas and resources at
https://www.sportexperiencedesign.com and follow 'The Sport Experience Show' series at https://www.sportexperiencedesign.com/podcast
Over on our 'Sport Experience' show we speaking with some of the world’s leading experts, giving us some inspiration and relevant information to use in designing experiences that will capture the hearts and minds of our audiences.
So we thought we would share this conversation here on the Event Show, as it was invaluable talking to James Wallman, founder of the incredible World Experience Organisation (WXO), plus a best-selling author, entrepreneur, and futurist exploring all there is around the role, and value of experiences in our lives.
James works with some big brands, advises governments, and so this is a great opportunity for us to tap into his knowledge of how experiences influence our lives.
I hope you can walk away with some brilliant tips or thought-providing thought starters... as to how we can design EVEN MORE influential experiences within our events (and perhaps how you can use this in your life!).
We do hope this chat helps you create more valuable and meaningful experiences.
Please do follow the Sport Experience Show at https://www.sportexperiencedesign.com/podcast
And if we can help you design or redesign your experiences, please do drop me a line at Andrew @ experience design . global - I’d love to hear about the experiences you are creating - and how you are going about it!
++ more info, ideas and resources at
https://www.sportexperiencedesign.com
Welcome to the Sport Experience show - where we are speaking with world-leading experts in the world of sport and active experiences, sharing their ideas and giving you some inspiration and meaningful info to walk away with and use in your work.
This new series is exploring the influence of the experiences we provide, as I think we all agree that the experiences we provide have a major influence on people, and ultimately determine whether we are successful in our work.
And so… I am super excited to share this discussion I had with... Mat Johnson, who is without doubt one of the leading thinkers I have had the pleasure of working with, and pioneered the design and oversaw the delivery of some of the most influential global ‘live experience’ campaigns in recent times.
Now based in the US, Mat spent 20 or so years leading the development of NIKE events and active experiences, driving amazing experiences and value for their consumers, and also the brand behind them, MJ has a lot for us to learn from.
It was really fascinating to unpack what went on, and why he approaches the work with the passion that he does. And I’ve got to say, this a really valuable chat on so many levels… so, sooo much to take away from this show... giving us all something important to things think about. I do hope you enjoy this chat with MJ!
And if you want to reach out as you design - or redesign and rebuild your fan or participant experiences, I’d love to hear what your creating. Just drop me a line at andrew @ experiencedesign.global or check out sportexperiencedesign.com + sportexperiencedesign.com/podcast
Welcome to the Sport Experience show, where we are speaking with the world’s leading experts in sport and live experience design, finding the new ways of winning for sport and active experience providers.
We all have a lot of things to achieve, but ultimately the EXPERIENCE matters the most. As we all know that the experiences we provide will decide if we are successful or not in our work, or not!
So this show is all about finding meaningful information for you to take away and use, helping you create more valuable, meaningful and manageable sport or active experiences.
and let's never forget… your people will never forget how you make them feel!
https://www.sportexperiencedesign.com/podcast
What is the purpose of your event experience?
What influence do you want to have?
In who?
What is the purpose, the shared interest you have with these people?
What types of experiences do you want to provide?
What types of value do you need to provide in your experiences?
What are the influential milestones?
What are the moments that will have the most influence?
What influence do you want to have in those moments?
What influence will the people around your audience have?
What influence can you audience have on each other?
What place will allow you to have the most influence? What can you do in the spaces that will create the most influence?
What are the experiences that you will be remembered for? What will be talked about?
What will your experience be famous for?
You can follow the video version of thsi series at
https://www.andrewoloughlin.com/influential-info
And let’s talk more? Drop me a line at andrew@ experiencedesign.global
AND - what is next for you?
ALSO... How was your Experience?!?
I'd naturally love to hear how you found this experience, in 'Experience Design for Events'.
Please email me with your thoughts, good, bad, or with suggestions, all of it would be valuable to me!
Thanks again,
Andrew
If you would like to continue your journey in Experience Design, please do check out what we are doing at experiencedesign.global
PLUS - our next course at sportexperiencedesign.com
You can follow the video version of this series here - https://www.andrewoloughlin.com/influential-info
Have you observed people acting differently based on the space, the environment they are in?
What types of behaviour, what thoughts and feelings will the places and spaces you put your audience in, have on those people?
What are the props, the things they will see, and hear, smell, or touch, what influence will they have?
Let's talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
How does the time of your event, the date, and the time, influence the success of your event?
You can follow the series on video here >>
https://www.andrewoloughlin.com/influential-info
What does the place, the location say about your event?
How influential is the place on whether people will sign up, and what they experience when they show up?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What can you remember from an event you went to last year? What did you talk about?
What are the moments that matter the most across your experience?
What moments do, or will, have the most influence?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What is the aspiration your event offers?
As a whole event, or the moments and experiences within it?
What support do you need to provide to enable people to achieve this?
Does this differ for different audience groups? Both their aspirations, and the support they need?
https://youtu.be/fNcDefqz4rg
Let's talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What are the crucial milestones that your audience need to go through?
When does it start? When does it finish?
What are the key moments in the middle?
You can follow the video version of this series at www.andrewoloughlin.com/influential-info
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What opinions, beliefs, or basic behaviours can you see are influenced by the people around you?
Can you use the influence of people around your audiences to have a more positive influence?
Can you share some of the desired thoughts and actions of your audience with other people, so that they may positively influence them as well?
Let's talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Do you value experiences more than possessions?
Can you leverage the value people place in experiences even more?
Can you create more ownership of the experience?
Before the event, co-creating the event?
Or during the event, making it more interactive?
Can you reward them more by allowing them to see the investment they have made and contributed to their own experience?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Can you reflect on any biases that you may have? What are some stereotypes you have in your mind?
Do you think your audience, or some of your stakeholders have a bias towards you or your event?
Some preconceived or pre-set ideas about you and your event?
Are these biases having a positive influence?
A negative influence?!
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
How can you encourage more 'word of mouth' around your event?
Physical word of mouth?
And sharing online?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
How can you be more share-able?
How can you encourage the sharing of your experience?
How can you give people something to share?
Content?
Stories?
Experiences?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
How can you position your event as being popular?
How can you be seen as THE place to be?
Can you use scarcity or exclusivity?
What is remark-able about your event?
What do, or will, they talk about?
What is interesting about your event?
Where are the stories?
What are you known for?
What could you be famous for?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
How can you engage the Network Effect?
Can you design the experience so that it will be better if people have other people with them? So that they feel other people need to be with them?
Can you make it more ‘social’?
More share-able?
So that they sign up, show up and share your experience.
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You can download the workbook here… www.andrewoloughlin.com/influential-info
What role does social currency play in your event?
How can you be seen to be the place to be?
How can you encourage and promote the currency of being at your event?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You can download the workbook here… www.andrewoloughlin.com/influential-info
How can you answer the question people have - in a positive way?
Do people like them, do events like this??
That is, should they, sign up for your event?
How can we show them that people like them do sign up and show up?
How can we communicate, and ask others to communicate that this event is for them?
How important is it for your event, for people to see that people like them are involved in your event?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Can you remember events where you have been more committed to going because of a commitment to other people?
Can you recall doing more of something or doing it better because of the presence of other people?
Can your event encourage the social forces more, to encourage people to sign up for your event, and to do more of something while they are there?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
If you think about an event you went to recently, was they way you behaved when you were there, influenced by the people around you?
How much does your event harness the social forces that influence your audience?
What are the social norms that you can observe within your audience? Are there behaviours which differ to everyday life? That differ from other events like yours?
During the event? In specific moments?
Before and after the event, the way they communicate as an ‘event community’?
Can you create new social norms? Can you elevate and promote existing positive norms?
Can you encourage people to create new norms? Can you harness the influence of people influencing each other - to commit to doing something together?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Thinking about an event you went to recently, were you influenced by what other people were going?
Did you want to know who was coming?
Did you want to know that others were going?
It may seem obvious, but how much to do show your audience who else is coming? And how many? And how popular you are?
Can you solve their ‘coordination problem’, and share some information on your event so that it is ‘common knowledge’ of who, and how many people might be going?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You can download the workbook here… www.andrewoloughlin.com/influential-info
Do you really know your audience? What do they think about you?
Can you segment based on the relationship you have with your audience?
Do you know and understand your Advocates?
Do you have a relationship with the 'event evangelists', those die hard fanatic, the particularly loyal parts of your audience?
Do you know and understand that group that is Active and attending?
Do you do anything to understand their particular needs and desires, and do you communicate and offer experiences that may build their relationship with you and your event?
Do you know and understand those that you may have Alienated, or lost contact with?
Do you do anything to understand their concerns and barriers, and do you communicate and offer specific experiences that may re-establish that relationship with you and your event?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You should be inclusive, but we must realise your event will not appeal to everyone.
Who is your event not for?
Who do you need to focus on, so that you really connect, and get it absolutely right for them?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course.
Who is your event experience for?
What groups or segments?
Can you describe an individual persona within this group?
By demographics, but also what they are thinking, feeling and doing?
What they are saying? What they are seeing and hearing around them?
What is the context they are living within, that is relevant to you?
What activities in your event provide shared experiences?
Can these be shared by more people together?
Can you make other activities something that can be shared with others?
The Influence of Shared Experiences
https://youtu.be/JozAmXo2bDE
Please follow the video version at https://bit.ly/3gWkNkm
Your Experiences of Value
What can your experience allow people to DO more of?
What is the functional value you offer in specific moments?
What can your experience allow people to Feel more of?
What is the emotional value you offer in specific moments?
How can your experience allow people to BELONG more?
What is the social value you offer in specific moments?
How can your experience allow people to BECOME more ?
What is the aspirational value you offer in specific moments?
What are the FAQ’s (Frequently Asked Questions) you get asked?
Are there some questions, some problems that are unstated, but known?
Can you address your audience's questions not just on a functional level, but also on an emotional level?
Can you address their aspirations, and their social needs, belonging, and status?
And… let's talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What are you famous for??
https://youtu.be/KSE2Lspnf5U
Let's talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course.
Do you offer the right experiences in the right moments?
Do you have some novel experiences?
If your event has been held before, have you changed 2 in 10 parts - to have some novelty?
2 features? or 2 moments in the run sheet?
Or 2 elements of the experience?
Lot's of questions - and lot's of answers!
Please follow the video version at https://bit.ly/3gWkNkm
The Right Experiences?
Can you list 5 functional moments in your event experience? (Or an event you attended recently)
Can you list 5 memorable moments? Or that people have shared or talked about afterward?
Can you list 5 moments which are transformational, that influence what people think or do?
Please follow the video version at https://bit.ly/3gWkNkm
Let's talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course.
How can you make your event more inter-active?
How can people be more actively involved in the experience?
Across the whole event?
In specific moments? Can you identify some moments that could be more interactive?
Please follow the video version at https://bit.ly/3gWkNkm
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course.
Does what you say and share as an event provider - influence what they think, feel and do? What they say and share?
Do all your cues - the communications and interactions you have - create a response?
What cues - campaign posts, emails, content create a strong response? What prompts at the event - everything on your run sheets - the entertainment, announcements, staff interactions, signage, - does each cue cause a response? What should you do more of?
Which of these cues don’t get much of a response? What could you do less of?
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Please follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course…
What influence can you event have right now? And in who?
Before or during your event?
What influence can it have after your event?
In your audience's interests? Their thoughts or actions? Their beliefs? Their lifestyles?
What momentum can you ignite? What movement could you create?
What will people think during your experience?
What will they feel?
What will they do?
What do you need them to do?
When they see it?
To sign up?
To show up?
To share the experience?
To sign up and show up again?
People never forget how you make them feel.
What will (or do) they say and share about your event experience?
Do some moments, some experiences stand out from the rest? Do some matter more?
So many questions!
Let's talk?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Thinking back to the Purpose you have, and the People you want to influence - what positive influence can your event experiences have?
What influence have you seen from your events?
What influence have you seen other event experiences have?
On what levels did those experiences influence people?
The Value of Influential EVents
https://youtu.be/qpw0DdkosH4
Thinking outside of your own event, what is the the ‘zeistgiest’ in your event community?
What are some of the current shared beliefs within your target audience?
What are the big issues now, the primary feelings, the talking points, or big ideas which are emerging within the community - that your event wants to be a big part of?
Please follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Please follow the video version at https://bit.ly/3gWkNkm
and let's talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
You are in a powerful position
https://youtu.be/Na37EDXeXWA
Lifechanging events...
https://youtu.be/M7huBxoG6TA
Events with Impact!
https://youtu.be/iGtZ5PpsFBk
What are the main types of experiences, the activities and interactions that your event provides?
Who are the main groups of People that are involved?
What are the key Milestones and Moments across your event experience?
In the campaign before, and the actual event itself, and after the event, leading to the next event?
What are the main places you interact with your audience?
The physical locations, and the online platforms, the channels and modes of interaction that you have with your audience?
Please follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course…
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Do you have a process for the design of your event experiences?
Is it worth developing this further?
Think about some of the steps, and cycles that are going to give you the most momentum, and make the most of your knowledge and creativity.
Can you take some time to do some divergent, creative thinking. Can you use some more robust evidence, and relevant experiences to design your event experience?
Can you refine your process to ensure you are converging on some specific plans, and testing these decisions, to learn from them and evolve them further?
The following steps will give you some ideas on how to do this.
You can follow the video version here https://bit.ly/3gWkNkm anddownload the workbook here… www.andrewoloughlin.com/influential-info
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What People do you need to focus on? want to focus on?
Your audiences?
Your team and stakeholders?
Before we work on the Purpose of your Event Experiences, what is your Purpose?
Why do you work in events, and what Purpose can you achieve with the experiences that you provide?
What Partners, what People, Stakeholders are most important and valuable for you to be collaborate with? Those close to you, and those less connected to you. Who might provide value in designing your experiences?
What Positive Influence are you having with your event experiences?
What positive impact can you have?
What types of value are you providing to people?
At an individual level, at a functional, emotional and social measures?
At an organisational level, strategically, commercially?
To the wider world, at a community level, for society, on a economic, and environmental level?
What positive influence are you having?
What influence could you have??
https://youtu.be/YlLMbUVjDfI
Follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What is Experience Design?
Some questions for you to ask, and answer.
For you, and it may be valuable to ask these with your team!
What is your intention with your Experiences?
What influence do you want to have? What influence do you need to have?
What do you need to make people aware of?
What do you want people to do?
What do you want them to Sign Up for? Show Up to? Share?
Do you need people to Show up again?
What do you want them to think and feel?
What do you want them to say about you?
Follow the video version at https://bit.ly/3gWkNkm
https://youtu.be/6ESzzcFgEKo
You can download the workbook here… www.andrewoloughlin.com/influential-info
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Introducing... Experience Design!
Follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course.
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What Business are we really in?
Have you thoughts about the value you provide to people?
On the different levels of value, in different ways?
Why do people want to invest their time, money and energy into your event experience?
Follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course…
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
How satisfied are people with the event experience you offer? How much does that determine how successful your event is seen to be?
Or if it a new event, how much will the quality of the experience effect how successful you are?
What are the measures of success?
Who else will be affected by how successful, and how influential your event experience is?
Follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course…
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Can you recall some events which have stood out in your life?
Did they influence the way you feel about something?
Did it influence what you think about something?
Did it influence some of the things that you did then?
Has it influenced some of the things your doing now?
Your interests?
Your career?
Your beliefs?
Your lifestyle?
Please follow along the video version at https://www.andrewoloughlin.com/influential-info
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course…
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What is your influence?
Please follow along the video version at https://www.andrewoloughlin.com/influential-info
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course…
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
What is your goal with your events?
What is the purpose of you creating event experiences?
What do you see is your biggest opportunity?
You can follow the video version here https://bit.ly/3gWkNkm+ the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course…
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Welcome to Experience Design for Events!
Please do drop me a line at any stage - you can email me at andrew@experiencedesign.global
To kick off, have a think about the elements you need to influence in your event experiences?
Some questions for you to ask, and answer.
For you, and it may be valuable to ask these with your team!
What is the event experience you want to provide?
What people do you have in mind, to be influenced by your event?
What people will they want to bring with them? What people will influence them, whether they see it, sign up and show up?
How will time influence the experience? What are the key milestones, and the influential moments within that experience?
What will be the influence of places, what locations and spaces will you place them in?
Let's unpack these elements and then bring them all together, as you design your event experience!
Follow the video version at https://bit.ly/3gWkNkm
You can download the workbook here… www.andrewoloughlin.com/influential-info
Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course…
And… lets talk more!?
For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global
Experience Design for Events - how you can create more meaningful, and influential event experiences!
Your Experiences Matter the Most.
Events are what we create, but experiences are what people value.
And ultimately, the experience you provide will matter the most. It is what people want, an experience is what they expect, and what they will judge you on.
Our world has changed, so we need new ways of designing and delivering your event experiences.
This is a new way of working.
Bringing innovative approaches like Design Thinking and Behavioural Psychology to your events.
Helping you meet new expectations, for you to create a new experience, to have the influence you want, and the success you deserve.
To get more people to sign up, show up, and share your experience.
Join Us!
....
After 25 years of working with the worlds leading event people, and 10 years running an international event agency, I'm now helping people like you have more success.
10 CHAPTERS
46 SHORT LESSONS
- OVER 5 HOURS OF VIDEO
GIVING YOU ACCESS TO THE 5 ELEMENTS OF INFLUENCE
Come on this journey and you will walk away as an 'experience designer'! Allowing you to design more influential event experiences, and enabling you to have more influence in your career.
IT'S ALL HERE FOR YOU.
We've taken the most innovative approaches from the world of events, and the leading thinking from other world's and translated for you to use in your work.
Giving you the opportunity to lead the way, to take on a new journey in the design and delivery of your event experiences.
Let's go!
Check out experiencedesign.global for info, Playbook downloads & follow the video version at https://bit.ly/3gWkNkm
Welcome to these special Event Show sessions, where we are sharing our best advice on how to design or redesign your event experiences, so that you can get more people to sign up and show up again.
We all had a pretty challenging year last year, but things are starting to ramp up again, and while there are lots of things we all need to achieve, and different ways of doing it, ultimately what it comes down to is the experiences that we provide, as that will decide whether people want to show up, what they think and say about your work, and whether they want to come back again.
So in this series of special short sessions, we are walking you through an Experience Design process, what it is, how you can use it, and why it is valuable for you.
This all here to help you to have the success we all deserve and I hope you can walk away and use this in your work. After all, the experiences that we provide will matter the most, and will ultimately decide if we are successful in our work.
I hope you enjoy these sessions on Experience Design for Event people!
We’ve been lucky to hear from so many innovative thinkers since the first LIVE Event Show in March, and our last show for 2020 focused on another important topic - 'the role of technology in returning to events'.
So please tune in and thanks to…
Alex Grant from INTIX who shared some great insights as to how technology can be leveraged to us assist us in delivering our events.
Sophie Hamdorf from Register Now who also shared some excellent strategies and valuable tips on how to engage our audiences
Stephen Goss Founder of Sentry + LEV8 Safety & Compliance Software who shared his vast experience in developing systems that allow us to achieve it all in a COVID "Sensible way".
So please check out the replay, and I’m sure will enjoy this one if you like to explore the role of technology in our work, or to understand the opportunities more.
You can view it all here and please do share with anyone you think may find these learnings valuable to apply in their work > https://lnkd.in/gdD4Uxa
Thanks to everyone tuning in and all those who have contributed so much across the series!
++ for free access to the new 'Experience Design for Events' content please jump in here! https://bit.ly/3k5Cizk
This Event Show LIVE session shared some success stories of major events remerging, and as our lived experiences provide the richest learnings and when the lessons are shared they become even more valuable, so I was thankful to learn from the experiences of some of those who have been leading the way within our event industry.
So please tune in and thanks to…
-
Todd Harris CEO at Stadiums Queensland whose team have been hosting some of the first major events post COVID
-
Lindy Murphy who helped deliver the Super Netball League Ltd from within a hub
-
Brendon Downey from the Event Crew – who has delivered some of our first post-COVID mass participation events in recent weeks
Their experiences may be very valuable to apply in your work, and our panel provided some practical lessons and personal experiences from which I think we can all learn from.
Please do share with anyone you think may find these learnings valuable to apply in their work > https://youtu.be/mqsIN-BM6UA
++ for a free preview of the new 'Experience Design for Events' content please jump in here > https://experiencedesign.teachable.com/p/experience-design-for-events
We have been hearing the voices of our industry and this Event Show Live was all about giving a voice to our entire industry. We spoke some of the people leading the way - those who are representing event people - and creating important initiatives that will help us all.
So please tune in to hear the work they have been doing for us, and how we can help get things back up and running safely and successfully.
Thanks to...
-
Bea Tomlin who spoke about 'Save Victorian Events'
-
Marcus Pugh on our 'We Make Events Aus' campaign
-
Chris Heverin with what AMPSEA have been achieving
Thanks to those that joined us + you can view it all here > https://lnkd.in/gPv2Yis
Please do check out the show, but before you do, please like facebook.com/savevicevents
& send a video to help@savevictorianevents.com.au
Log in and support the https://lnkd.in/gu5m9wb Red Alert, and the Light It In Red Building Register https://lnkd.in/gsVkBtd
And hear more about AMPSEA here https://www.ampsea.com.au
We will be back in a few weeks, please do register here>>>> https://bit.ly/3c2Veer
- to view the Series please visit >>> https://lnkd.in/g58DA8r
This Event Show Live session gave a voice to the foundations of our event industry, the many hundreds of service providers, sharing what they do when we are able to bring people together, and, what they are doing when we can’t.
Understandably everyone has their own unique story and personal challenges right now, but it was great to hear some valuable insights and examples of the work they’ve been doing.
So please tune in to hear the thoughts of...
+ Sam Goodwin, MD at CSM Sport & Entertainment in Australia
+ Sophie Hamdorf, Brand & Marketing Advisor at Register Now
+ David Smith, Project Director from APP & Site Manager at the Australian Grand Prix
- all of who have all been successfully navigating their clients and teams through this challenging phase.
Our panel shared some really useful lessons we hope you can use, so please jump in to understand how we can all rebuild or reignite our events successfully, and to have success again as event people.
Thanks to those that could join us, or thanks for listening in, and you can also view it all here > https://lnkd.in/gC_BkHk
- to view the Series please visit >>> andrewoloughlin.com
This Event Show LIVE focused on how events are reemerging, sharing learnings from our leaders that you can use in your work.
A big thanks to all those that joined us, and to our panel...
- Dave Beeche - MD at The IRONMAN Group
- Francis Soyer - Tournament Director at Tennis Australia
- Liam Howe - Director at iEDM
A huge thanks for giving up their time, at a time when they and their teams are working harder than ever.
This is a really interesting chat if your designing or redesigning your event experiences right now.
We heard some generous and valuable personal perspectives and examples from the work of their teams, that we can all take away and apply on our own events and within your working environments.
So please jump in to understand how we can all create (or rebuild) more successful events, and to have success again as event people.
You can view it all here...
https://bit.ly/3gWkNkm
And, to talk about how you can design and rebuild your events please find out more at andrewoloughlin.com
The Event Show is celebrating success stories in our world of events, speaking with influential leaders, sharing their experiences and giving you some inspiration and meaningful info to walk away with and use in your work.
So I’m eager to share this discussion I had with Tim Oberg, who 10 years ago brought the parkrun movement to this part of the world, and has driven it to huge success. With over 600,000 parkruns completed across almost 400 events each and every week before COVID hit, this is a fascinating example of the influence our events can have on communities, and in building communities of like-minded people around them.
This a really valuable chat on many levels looking at the journey of a parkrunner, the moments of influence and the different elements of value. Parkrun has done what we all aspire to, of shifting people from being ‘Aware’ of us, to ‘Active’ with us, and then ‘Advocates’ for us. Where our events have such a tight relationship with our participants that they become part of their lives, not just showing up again, but bringing others with them.
Tim also gives us a valuable insight into the focus behind the scenes, staying true to the core concept, but evolving where needed, and how ‘keeping it simple’ has enabled the growth across 22 countries and seen over 9 million parkruns globally.
I do hope you enjoy this chat with Tim, and, if you want to reach out as you design - or redesign and rebuild your events, please do just let me know.
This Event Show LIVE focused on innovation in event experiences & new ways of looking at our industry!
A huge thanks to those that joined us, and to...
- Sean Callanan, from SportsGeek
- Jeremy Francis, from MKTG
- Andy van Bergen from Everesting, and CyclingTips
... who all shared their valuable personal perspectives and specific examples that we can learn from, and also, some first principles and mindsets that can be translated and applied by any event professional, in all event experiences.
This is a really interesting chat if your looking for inspiration in your role, or to understand the approaches to designing event experiences that are winning in today's world.
There were a few connection challenges... but we worked through it and had a great discussion, so we do hope you can tune in and walk away with valuable thoughts to use in your work.
You can view it all here... https://bit.ly/3g392Ir
Plus to follow or learn more each of our panel please touch base and follow their work at:
- everesting.cc + cyclingtips.com
- sportsgeekhq.com
- mktg.com
And to talk more about designing and rebuilding your events and programs please touch base at andrewoloughlin.com
Session 8 of the Event Show LIVE focused on celebrating success stories and our future potential, plus important insights on what we will need in place to be successful as our events re-emerge!
A huge thanks to those that joined us, and to...
-
Tim Oberg from parkrun Australia for some fantastic learnings amassed across the global series of events that we can all apply across our events
-
important and timely market intelligence from Steve Whately from Nielsen Sport who shared insights and processes that we can all embrace.
-
Hans Westerbeek of Victoria University Sport Business Insights Group who gave great context on recent relevant research, and thoughts on the important role of events in the reemergence of sport.
We do hope you can tune into this show and walk away with value to use in designing and rebuilding your event experiences
You can view it all here... https://lnkd.in/gesnxU6
To learn more from Steve and the Nielsen insights please contact steve.whately@nielsen.com / https://lnkd.in/gC2rhyA
Plus check out the LEGO parkrun! https://bit.ly/3gfZzgu!
To help build or rebuild your event experiences please touch base at andrewoloughlin.com
Our current Event Show podcast series is exploring new ways to design experiences, so I’m super excited to share this discussion I had with the Yellow Tux guy, aka Jesse Cole, Founder of the Savanna Bananas and Fans First Entertainment.
Jesse is a brilliant guest for many reasons, he has been achieving some amazing things, attracting millions of fans, creating an award-winning and inspired team, and now owns one of America’s fastest-growing businesses.
So I think this a really valuable chat on many levels giving us all something important to things think about, as you look to design, or redesign your event experiences.
And to me, if there is one thing that stands out from Jesse’s brilliant mantras, is the belief that I share, in that what we do is all about how we make people feel.
The EXPERIENCE we provide to our people, fans, participants, sponsors, or our team and everyone behind the scenes, is what will determine how successful you are, and, what you get back from your work.
So, soooo much to take away from this show... I do hope you enjoy this chat with Jesse.
For more info on Jesse, check out findyouryellowtux.com & his Business Done Differently podcast.
Big thanks for Gary Bertwistle at themojoradioshow.com for hooking us up!
And, as you rebuild your Sports Fan or Participant experiences, please touch base at andrew@andrewoloughlin.com
Ep 7 of the Event Show LIVE focused on giving a voice to passionate industry advocates, with people curating support networks and resources for us all to benefit from.
Big thanks to...
+ Chris Heverin of Spartan + the Australian Mass Participation Sporting Events Alliance
-
Dior Sertori - creating an industry network and support systems at https://lnkd.in/gC9dvPh
-
Lachlan McLean - curator of industry resources & updates at evntlist.co (+ subscribe to) evntweekly.substack.com
Please do jump into their forums, as activists in our world of events they have some great ideas for better ways of doing things.
I do hope you can support their initiatives, and, we'd hope listening into this show will help make your life easier and your work even better.
You can VIEW the show here... https://lnkd.in/gW6nEa3
Plus all the past LIVE shows, and more info at... andrewoloughlin.com
The Event Show is focused on the big topics that we need to be considering, speaking with influential leaders, sharing ideas and important insights. So this series is unpacking the issues we are facing, and the things we need to be keeping in front of mind.
I am excited to share this discussion with Dr Sheila Nguyen, a leading expert in sustainability who has been leading the way with her work with the Sports Environment Alliance.
It's a pleasure to speak with people who are passionate about important things, and Dr Sheila is one of those people. Please join our chat, and we hope you walk away with thoughts to use in your work.
One of the recurring themes, when I speak with event leaders and thinkers across our industry, is the need to be aware of the influence we are having on the environment, and what influence the environment will have on us.
So we hope you enjoy the show, and if we can help you design, or re-design your events, please let us know!
Please visit sportsenvironmentalliance.org and andrewoloughlin.com
Ep 6 of 'Event Show LIVE' was with another brilliant group of industry leaders ->
+ Shane Harmon of Sky Stadium
+ Aiden Blizzard from TLA Worldwide
+ Geordie Miles of Spark Event Group.
Thanks for those that joined us, but #ICUMI - this is a great chat and well worth listening into - getting inside some of our top organisations, and the opinions of the progressive, proactive leaders within them.
It's a genuine discussion as we get stuck into the current state, and the future evolution of the industry, with some honest thoughts from some really interesting perspectives.
The whole purpose of 'The Event Show' is to give a voice to our industry, and our next session will focus on our advocates, the networks, and resources leading our industry right now.
To join the industry info Geordie spoke about please just email info@sparkeventgroup.com.
Please catch the LIVE shows and the PODCASTS, and, REGISTER for future shows at... andrewoloughlin.com
Event Design is critical right now, as we all look to create or re-create our event experiences. And while there is a lot of creativity in event people, it is surprising how few tools and techniques are shared that we can use to design our event experiences.
So it was brilliant to speak with a world leader in Event Design, Roel Frissen, about the Event Design Handbook and the Canvas, which has been bought and downloaded by thousands globally across our industry.
Over recent times we've been exploring the leading approaches to use from our world of events, and across other worlds, and this merging of Design Thinking and Experience Design will help you lead the way in your work.
The Event Design Handbook can change the way you think about how events, and shows the way to re-design your world on just one sheet of paper using the EventCanvas.
If your looking to get ahead and reemerge as a more influential event professional, or to design new innovative experiences, this show is for you.
Please tune in to hear how you can be creating more successful events, and having more success as an event professional!
We hope you enjoy the show, please do check out https://edco.global for everything on the Event Design Collective - and if you need any help designing your experiences, please do let us know at https://andrewoloughlin.com
This is a great LIVE Show, where we heard from another group of leading event experts - getting inside some of our top agencies, and an insight into the minds of those leading them. This is an excellent discussion, with Antony Hampel from the Alive Events Agency - Ricky Marcy from Twenty3 Sport + Entertainment - and Sam Middlehurst from Fresh Sports Group.
It's an insightful chat, as we get stuck into the current state, and the future evolution of the industry, with some honest thoughts from a highly experienced panel.
The whole purpose of 'The Event Show' is to give a voice to our industry, so we hope this will give you some thoughts to take away and use in your work.
Please catch the LIVE shows and the PODCASTS, and, REGISTER for future shows at... https://andrewoloughlin.com/podcasts/
In this LIVE show we spoke with another brilliant group of industry leaders - Stephen Lord - CEO of leading sports and entertainment agency KOJO, Chris Symington - CEO of the Super Netball League, and - Bonnie Hamilton - MD of Apex Event Recruitment.
In this discussion Chris and Stephen provide us with an interesting insight into the thinking going on inside leading organisations, the scenarios, the processes, and the decisions that they are making.
Bonnie then provides us with some insightful advice, as to how we can be positioning ourselves within the current job market.
We do hope this provides some support and inspiration to you right now, please join us for future shows, and we look forward to having you in the conversation! Please catch the LIVE shows and follow the Event Show podcast at https://andrewoloughlin.com/podcasts/
And, for more info and free resources, or just to touch base, please jump into https://andrewoloughlin.com
We enjoyed speaking with another brilliant group of industry leaders at the Event Show LIVE 3 - with Jacqui Murdoch, Kathryn Rowarth & Dr. Sheila N. Nguyen!
Between Jacqui and Kathryn, they have covered many of the major events across the globe, and Sheila has been inspiring many of us with her work with the Sports Environment Alliance.
The whole purpose of 'The Event Show' is to give a voice to our industry so we do hope you walk away with some thoughts to apply in your work and your lives right now.
Please join us on the LIVE show and visit https://andrewoloughlin.com for all the shows, and more.
As event organisers we are experience providers, and while there is a lot of talk about the importance of ‘engaging experiences’, there is not a lot of guidance on how to create and nurture them.
This Shows guests are Bob Rossman and Mat Duerden, two of the worlds leading experts in the growing world of ‘Experience Design’, and as a passionate advocate for this approach in our work, I was particularly excited to have them on the show (see if you can spot it!).
As world-leading experts in ‘XD’ they recently co-authored a brilliant book ‘Designing Experiences’, rated in the Top 3 of its type and an essential resource for event designers.
In this show, we unpack the mindsets and tools with which I think you will find valuable to apply in your work.
We cover off the basics, what is ‘Experience Design’ and why we think it is valuable for event designers. We also learn what makes a great experience in the ‘Experience Economy’, how to intentionally orchestrating experiences via micro and macro moments, with different ‘Experience Type’s, ‘the ‘Experiencescapes’ and the fundamental elements, the building blocks of experiences, including the ‘Touchpoint template’.
We really go wide and deep into experiences, including how to achieve a higher level of outcomes from providing higher-level experiences.
There is so much to take away from this show, plenty of rich learning’s and sources of meaningful information.
We hope you enjoy the show, and please do check out the excellent book ‘Designing Experiences’ – and if you need any help designing your experiences, please do let us know at andrewoloughlin.com
It's an important time to be discussing our current challenges, and future opportunities, so we have pulled together some event industry leaders to share their thoughts with you over the coming weeks.
In this chat we spoke with Jeremy Kann from the Ironman Corporation - Tom Mottram from the Australian Formula1 Grand Prix - and - Lucinda Jenkins from the NSW Government Office for Sport and Major Events - all well known as influential leaders in our industry.
Please join us LIVE each Friday 'The Event Show LIVE' sessions - just register here >>> https://bit.ly/3c2Veer
And please visit https://andrewoloughlin.com/podcasts/ for more useful information.
Thanks for your support, and we hope this provides some support and inspiration to you right now.
We look forward to having you in the conversation!
It's an important time to be discussing our current challenges, and future opportunities, so we have pulled together some event industry leaders to share their thoughts with you over the coming weeks.
First up we spoke with Steve Peterson from Sport Projects - Thomas Staunton from Sold Out Events Management - and - Shannan Gove from Rosterfy - all well known as influential leaders in our industry.
Please join us LIVE each Friday 'The Event Show LIVE' sessions - just register here >>> https://bit.ly/3c2Veer
And please visit https://andrewoloughlin.com/podcasts/ for more useful information.
Thanks for your support, and we hope this provides some support and inspiration to you right now.
We look forward to having you in the conversation!
It’s a virus-free 'Event Show' this time, with the purpose of igniting your thinking during the shutdown phase, and some ideas to help you relaunch your role in our new event world.
This chat is with Ben Muldoon whom I sat down 'pre CV' to explore his observations, and as a central hub in the world of events, Ben offers plenty of thoughts for you to walk away with.
From experiences with global event leader IMG, to the rise of Tough Mudder, and now at the hub of our industry with Register Now, he tunes in to the many things happening across our industry.
Ben has observed some of the common features of events that are succeeding, and how hustling and collaboration as the way to get results. We hear about what is driving our audiences, the trends in our industry, and the things that we need to be focusing on. The role of data, sustainability, technology and storytelling, and how Ben’s team are leading the way – with some specific opportunities that you may want to tap into.
We continue to focus on ‘Experience Design’ with this series, giving you new ways of innovating - a critical skill we all need right now.
If you need some help with that, please touch base at andrewoloughlin.com
And if you do find our podcast useful, please do share it with those who you think may value it!
‘Unprecedented’ is the word right now, and as the Event Show is about giving a voice to event people, we’ve reached out to some leaders in our industry, to hear how they and their teams are feeling, in what has been a shocking week for our industry.
This show has been an attempt to take stock, share some perspectives from our peers, with a view to offering some sort of support to us all.
You will hear from people who have been on the front line of it all, including Matt Bisset from Register Now, normally known for helping us register hundreds of thousands of participants, but now helping many of us navigate through cancellations and refunds this past week.
We also get a valuable insight on insurance matters, from Stu Hartley of EventCover, who offers us an update on where many are at, and some important advice to us all.
As does Geordie Miles from Spark Event Group, who represents the voice of many in our industry as a business owner, and one of our largest workforce suppliers in Event Workforce Group.
We then reach out to Chris Robb, who has been a leader in our industry, often specifically in dealing with risks, and the adversity that we face in challenging times.
So we hope this Show gives you some support in your lives at this time.
Our next Show will be looking ahead at solutions, so please tune in to learn of some of the opportunities that may be out there for us all right now!
This Event Show explores the success of another record-breaking Australian Open!
As an inspiring emerging leader in our industry TA 'Head of Experiences', Shannon Davis takes us through how the Open has been ‘designing with heart’, and evolved from Tennis Tournament to Lifestyle Experience.
The Event Show is also all about hearing the stories of our people, and Shannon’s journey has been an interesting one, from San Diego, to across Europe and into Melbourne Park, along with the shift from Project Manager to 'provider of joyful experiences'.
So please listen in for an intriguing insight into the role of an experience designer in events, the art, science and magic of it all. We explore so much in this chat, from the change in the nature of our work, to the specific strategies, and mindsets, that Shannon and her team have taken as they have led the evolution of the Open, and arguably, our industry.
As the podcast is all about giving a voice to our industry, so in this challenging time, we think it’s important to reflect on our achievements, to hear from each other, and to keep looking ahead to what we all can achieve in the future.
We hope you gain some insights to take away and work with, and we hope you enjoy the chat.
It’s a massively interesting Event Show this week where we go wide and deep around the global sports events industry!
Many of you will know of Hans Westerbeek or will have read his work, with Hans having played a significant role in the education of many in our industry.
We focus heavily on influence in this show, where we go global and local, from elite to grassroots and around the sports event ecosystem, unpacking the opportunities and responsibilities for sport and event providers.
From the need for visionary leadership, the role of money through to the digital transformation that most of our organisations are going through. We examine the need for integrity, changing mindsets, to the role of AI and Climate Change, of data being the new oil, and how we must be gaining meaningful intelligence to guide our passion in sport.
Hans gives us many global and local observations from Real Madrid through to the current T20 World Cup, and as diverse as the Dutch Walking Society and the McGraw Foundation. So many important insights, taken from his global perspective as an academic and practitioner.
We hope you enjoy the show, hopefully giving you some valuable insights to walk away with. And please do share it if you do!
The Event Show is back - with Tom Mottram from the Australian Grand Prix Corporation!
It’s a great chat, whether you are starting out or looking at your next steps, its interesting to learn about Tom’s path to the role he is in today, and where he gets his inspiration from.
We are taking an 'Experience Design' theme to the current Series, and Tom gives a great insight into how this process is helping elevate each fan's experience, and at the same time helping to bring the team together behind the scenes.
We look at how Melbourne's F1 rates in comparison to other global events, and how it will evolve to retain it's status as one of the Top 3 most attended events on the circuit.
We also delve into how Tom & his team are looking to lead the way, even in some areas you may not expect.
As with each event there are challenges but Tom shares his approach to seeing these as opportunities, including the mindset the AGPC looks for across its’ team.
We also hear about how the AGPC are ensuring there are no ‘hidden secrets', with a focus on 'the fundamentals', and, what we can all look forward to at the 25th Formula 1 Australian Grand Prix.
It’s a great chat, and we hope you enjoy the show.
It's 'Show me the Money' week on 'The Event Show' - as we feature Ben Jesse, the man charged with developing some of our industries hottest Commerical properties.
Ben has so much to share from his work with the NBL, along with his experiences with with Cricket Australia and the Big Bash League, Tennis Australia and the Australia Open, the AFL, and, the highly commercial worlds of sports media and motorsport.
Such a valuable chat this one, for all of you looking to solve some challenges and open up commercial opportunities for your event, as Ben shares some great insights and learning for you to apply in your work today.
As so much of our success in events depends on our ability to attract more people, more partners and more profit, this is an episode full of immense value.
The Event Show is all about giving our industry a voice, sharing the experiences of some of our leading minds. So we hope you get some real value, and please do share this show with people you think may gain from the learnings.
Jump in and listen to Ben Jesse, Amanda Jacobs & Andrew O'Loughlin here - and please do share with your network ->
It's a super cool 'Event Show' this week, featuring the man who created the global 'Everesting' movement, along with some of cycling's most innovative and engaging events.
A leader of the global CyclingTips community, Andy van Bergen also heads up the Hells 500 cycling collaborative.
Andy talks to us about how he co-founded global and local cycling phenomenon such as 'everesting.cc', a celebration of the beauty of cycling in the 'Giro Della Donna', the infamous experiences of the 'Ol' Dirty', the intriguing 'High Rouleur’s Society' - and - so much more.
Such a valuable chat this one, for any real event entrepreneurs out there - looking to truly connect with their passion, their people, and to lead innovation in your own Experience Design!
As the Summer of Cricket takes up our attention, we head back to Cricket Australia to speak with Head of Events Antonia Begg’s. Antonia herself has had a remarkable career, after leaving investment banking and being told she might not make it in our world of events, she’s undeniably done remarkably well! Now with 15 years of experience on some of the worlds major sports events, and a passion for sports fan engagement, Antonia is someone worth listening to. From the Ryder Cup and some of the world’s greatest golf tournaments, to the Ashes and highest profile cricket events, Antonia offers some great insights into how it all works. So find out how Antonia leads a team to deliver an incredibly high volume of events dates, to very high expectations, across a variety of International Test, One Day and Big Bash event experiences. From focusing on methods such as ‘Moments that Matter’, the 3 C’s mantra, and an impressive mindset of having “gratitude for the fans”. Hear all about it in between the cricket ->
Tahira Endean is a name that pops up a lot on the Event world. Author, blogger, and Event Producer Based in North America her work and book around ‘Intentional Event Design’ sparked our attention as it connects with what we’ve been going on about recently, that all events should influence us. By that we mean effect people in some way, what we think and do. Tahira gives us some great examples of this mindset in play, and specific questions you can ask of yourself and your team to create transformative events. How to innovate and productively apply your creativity. To create those ‘magical moments’. So please enjoy Tahira, and ep 16 of The Event Show today... And if you do, please share with someone like us!
It’s a rockstar show this week, with leading entrepreneur
Sam Middleton Co-founder & MD of The Music Run
Sam is a self confessed reformed management consultant, now creating rockstar active experiences, that look like this... https://youtu.be/NuRf2nMSQng
Attracting over 250,000 participants, as the name suggests this is the mashing of music and running together to create amazing moments - like the world’s largest finish line party.
Standing out from the crowd in sport and entertainment is not easy, nor is winning the hearts and minds of a youthful audience. But Sam and his team are showcasing how an aspirational vision combined with market insights can create brilliant new experiences.
In this Show you will hear Sam share some generous insights into the things they have learned, and continue to work on in their journey in our inspiring and competitive world of events.
Enjoy!
And if you do get some value from this, we’d appreciate you spreading the word, giving a voice to event people.
This show is a ripper.
Despite failing in his quest to ‘become the next big thing’, Tim Wood has kind of done ok!
A career with Nike, McDonalds, Mattel, et al has led him to become a fantastic advisor to event people wanting to connect with brands like these.
Having worked with Tim, we knew he knew his stuff, and had a lot of insights to offer people like us. We also knew Tim understands the value of a great story, and always has some fun sharing it.
So tune in, this show will help you get on your way to more partnerships, and maybe a few laughs...
As Amanda describes it, ‘this one is so inspiring, an absolute hit and the reason we do this show’.
Enjoy!
And if you do enjoy it please share the word. This show is for people like us, so please pass it on.
If we can help you create more success in events, for you or your team, let us know!
We are back! Series 2 starts with Anthony Everard from Cricket Australia - one of the leading figures in our sports events industry. Trust me, this is a rich half hour chat! You can learn how Anthony led the way in the creating arguably Australian sports most successful products of the last decade, the Big Bash League. Hear how Anthony and his team had to ‘be like pirates’ on the journey to success, and to overcome their doubters. It’s interesting to listen to how Anthony led with a clear vision of what they had to be, and who they were not. As you will hear, Anthony is a visionary and strategic thinker, and has so much to share with us, including an interesting view on the start up stages of one of our first, and leading womens sports products, the ANZ Championship. You will also learn how Anthony is ‘untangling a bowl of spaghetti’ in our sometimes complex, and always competitive event marketplace. We hope you enjoy the show. And if you do, please let us know! We’ve been blown away by the interest so far. And if you can possibly share the show with your networks, this helps us to keep attracting such talented people, to share their time with us, and learnings with you. Enjoy!
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughlin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Chris Robb, author of the book ‘Mass Participation Sports Events’, a highly sought after International Speaker, High Impact Consultant and CEO of Mass Participation Asia.
Chris’s life reads like the pages of a novel. His amazing journey has allowed him to impact the lives of millions of people by creating and delivering mass participation sports events across three continents.
While there have been countless highlights, including working on the Sydney 2000 Olympics and recently, meeting Sir Richard Branson at his home on Necker Island, Chris came from humble beginnings, growing up poor on a farm in Zimbabwe.
This is a fascinating podcast providing incredible insights into the events industry and the learnings event professionals can take from their work.
For more information on the event school and how you can start a career in event management visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughlin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Marie-Claire Andrews, CEO of Event Tech Tribe. Marie-Claire is a leading expert in the development of event technology products and a pioneer for the industry.
Prior to The Event Tech Tribe Marie-Claire founded and led ShowGizmo - an event app company that grew to 30 people in three countries. She was the establishment General Manager of the Wellington (New Zealand's capital) angel investment network and was appointed as chair of Unlimited Potential, New Zealand's leading technology business network.
With a personal philosophy of 'no pressure, no diamonds', Marie-Claire is an inspiration.
For more information on the event school and how you can start a career in event management visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughlin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Michael Linley, CEO and founder of Brand Capital International. Michael shares his immense experience in assessing and developing brand assets for sporting organisations as well as cities around the world. Currently undertaking a PhD with Victoria University on global sports business, Michael takes us through the methodology both organisations and cities use to assess the value of events and how the process and desired outcome can differ significantly in the absence of a standardised system. This podcast will reveal just how diverse the world of events is and how many opportunities exist within the industry we love.
For more information on the event school and how you can start a career in event management visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Sharon Morris, CEO of the iconic Australian event; Mothers Day Classic. Since it's inception in 1998 the Mothers Day Classic has fundraised a staggering $33.2 million dollars for the National Breast Cancer Foundation. Sharon shares her experiences leading an event that is now staged across the country, the partnerships that the team has established and the moments that deliver a memorable event experience. Listen in to find out how the event continues to evolve and grow from year to year. Sharon is a leader in her field and we thank her for sharing her insights and advice on a career in events with the event show.
For more information on the event school and how you can start a career in event management visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Michelle Morris, an event industry expert with a career that spans major events, national sport organisations and now with Visit Victoria as Head of Major Events of Acquisitions for Regional and Government (and yes that is the most impressive title we've had so far!)
Michelle has held a number of senior roles in the event industry and shares her journey to the top and insights into her event experiences with us.
For more information on the event school and it's leading training intensives; the eventsMBA and the eventFoundation, visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Georgie Stayches, owner of Fetching Events and Communications and a seasoned event and media professional. Georgie brings some terrific perspective on event strategy as well as nurturing each group of stakeholders in an event including the all important volunteers. Fetching Events and Communications success' is built on personalised service and creating memorable events for each of its clients. Georgie is incredibly passionate about the events industry and the people in it - this is well worth a listen!
For more information on the event school and it's leading training intensives; the eventsMBA and the eventFoundation, visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Christiaan Page, an event genius who is incredibly passionate about events, the people in the events industry and the legacy that we are all able to leave behind when we deliver remarkable events. Christiaan is currently based in Lausanne in Switzerland where he heads up a company called Legacy Sport.
For more information on the event school and it's leading training intensives; the eventsMBA and the eventFoundation, visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Lindy Murphy, seasoned event and multi sport delivery expert. Lindy shares her event experiences with us including two Commonwealth Games event and the iconic Netball World Cup. Listen in for some great insights on making the most of opportunities, creating a cohesive and high performing team and contingency planning and why it's so important to do.
For more information on the event school and it's leading training intensives; the eventsMBA and the eventFoundation, visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we chat with Bennett Merriman, Co-Founder of Event Workforce Group. EWG is committed to connecting hard working, talented people with the best clients in the sports, events and entertainment industry around the world. Their mantra is "Placement with a purpose." In this episode we chat in depth about what it takes to create and run a business servicing the events industry and how EWG has started to scale into international markets.
For more information on the event school and it's leading training intensives; the eventsMBA and the eventFoundation, visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In this episode we welcome our first international guest; Tom Kiely. Tom is the founder of the Xterra World Series which is now held in 30 countries around the world. We chat to Tom about what is involved in creating a new event concept and then scaling it to be delivered in different locations whilst providing the same level of service to the participants.
For more information on the event school and it's leading training intensives; the eventsMBA and the eventFoundation, visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In episode two we welcome Carissa Harris, Senior Event Director with Cricket Australia. Carissa shares her insights into the events industry, work-life balance and how to nurture future leaders in this industry we love.
For more information on the event school and it's leading training intensives; the eventsMBA and the eventFoundation, visit www.eventschool.com.au
Propel yourself forward.
The Event Show podcast is brought to you by the event school. Amanda Jacobs and Andrew O'Loughin chat to event professionals to hear their stories, uncover new trends, find out what matters to them and discover how they maintain that all important work-life balance.
In episode one we welcome a giant of the industry; Stephen Newport. Stephen has forged an impressive events career working in leading roles on the Melbourne 2006 Commonwealth Games, the ICC Cricket World Cup and more recently the 5th Asian Indoor and Martial Arts Games.
For more information on the event school and it's leading training intensives; the eventsMBA and the eventFoundation, visit www.eventschool.com.au
Propel yourself forward.