OMGrowth!: Recent Episodes
Lanie Lamarre
This is OMGrowth: the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it. And that's cool because I'm Lanie Lamarre and I'm like your remote integrator over here and I show you how you can handle all the planning and data and forecasting stuff so that you can make all the very boss decisions about YOU'RE going to do to create your next best month, launch or collaboration. This podcast is dedicated to delivering all the OMGrowth moments to you, boss. You can go to omgrowth.com/pod to access show notes and find out what OMGrowth moments are in store for you.
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Read this as a transcript over on the blog.
Learn from my marketing data mistakes and avoid making them yourself! This episode of Let's Get Data-Driven will dig into some of the digital marketing mistakes I've made when it comes to knowing your numbers.
As mentioned in the episode, here's one example of what a data pattern looks like and here's another one.
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Read this as a transcript over on the blog.
Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
In this episode, we explore how AI tool ChatGPT can help you better understand the terms and conditions of platforms you sign up for and their data privacy implications
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers.
Mentioned in episode: Denise Duffield-Thomas's launch debrief
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Privacy jargon can be confusing, but in this episode, I share a helpful resource from privacy.commonsense.org that breaks down complex legal jargon into easy-to-understand evaluations. Tune in to discover a simple tool you can use to better understand what data is being collected and shared by the platforms you're using, how secure it is, and what rights you have to this data.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Chatbots and chat features can provide a convenient and immediate customer service experience, but they also come with privacy risks. Join us in this episode as we dive into the world of chat interactions, exploring the benefits and potential pitfalls of using these tools, and offering tips for mitigating the risks of data breaches and protecting your customers' privacy.
Here is the Media Post article and the Top Class Actions post referenced in the episode.
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Read this as a transcript over on the blog.
Wanna read more on Crystal Pepsi? Here you are.
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Read this as a transcript over on the blog.
Referenced in this episode: the Cambridge Analytics scandal; the CBC report on customer data being sold to Facebook from major retailers; and here are stories on the conga line of TikTok bans.
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Check out the Systems and Workflow Magic Bundle here.
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Heat Maps are a versatile tool to help you see - literally, through visual displays - what areas to ask questions about when it comes to your performance. In this episode, we talk about different ways to use them and what your responsibilities are with using this type of tracking.
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Think all the cookie banners are a pain and wondering why they're here? We're talking about why managing your cookies and preferences is a necessary at this point and time, and how to identify what you have installed and tracking on your website.
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Looking to increase your traffic and wondering whether to invest in paid search ads through SEM or if you should focus on improving your SEO to be found on more organic streams? What about how search impacts AI? This episode has you covered.
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
The online world has BEEN the Wild West, and we've all been doing things we haven't always understood or would have consent to had we fully understood the consequences of our actions. Read this to hear what I believe responsible marketing is, and what that says about how we treat others and want to be treated as digital marketers.
Resources mentioned in this podcast:
https://duped.online/
https://wondery.com/shows/scamfluencers/
https://wondery.com/shows/we-crashed/
https://www.denisedt.com/blog/launch-debrief
Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Join this as a transcript over on the blog.
If the headlines about Elon and Twitter reading private Slack messages between employees has you feeling some type of way with how YOU'VE been using the platform, I'm clarifying the terms and conditions you've agreed to and what is accessible to others with your use of Slack as a messaging and communications platform.
Resources mentioned in this episode include:
- Slack's Privacy Policy
- Locate your data retention information by going to [your Slack channel name].slack.com/account/workspace-settings#retention
- Review your channel analytics by going to [your Slack channel name].slack.com/stats
Join the Membership To Get Data-Driven.
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Join this as a transcript over on the blog.
Here's that Instagram video I mentioned.
Read the transcript here.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Join this as a transcript over on the blog.
Read the transcript here.
Join the Membership To Get Data-Driven.
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Read the transcript here.
Get your free Kartra trial here.
Join the Membership To Get Data-Driven.
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Click HERE to access the Black Friday/Cyber Monday YOUR CEO DAY Bundle.
It's the time of year we all start thinking ahead and this episode felt worthy of an encore, especially because I've upgraded the contents of the workbook to being an all-out bundle.
Join the Membership To Get Data-Driven.
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Read the transcript here.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read the transcript here.
Get your Kartra trial here.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Tracking your ROI and data on ad spend is not an exact science and it's getting increasingly harder to get accurate information with Google and Facebook ads.
Read the transcript here.
Listen/read/watch to episode 53 here.
Join the Membership To Get Data-Driven.
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What is zero-party data, how is it different from first-party data and third-party data, where does second-party data fit in (and how does it not?) and why you should even care about or use any of this.
Read the transcript here.
Check out episode 33 here.
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Read the transcript here.
Join the Membership To Get Data-Driven.
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Read the transcript/blog post here: https://omgrowth.com/blog/tiktok-agreement
Join the Membership To Get Data-Driven.
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There are going to be some changes around here, so let's talk about them right quick!
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Q2 was scary and awesome, and this episode is all about my lessons learned and key take-aways in the hopes that sharing these will help you tap into your own OMGrowth moments as well.
Check out my books on optimizing your digital marketing results.
Read the transcript here.
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Liz Wilcox runs a hella-profitable, low-ticket membership, and she's data-driven in the least complicated way possible. Listen in to how she makes her bottom line align to her values and the value she offers to her members.
Go behind-the-scenes and check out Liz's membership for just $9 before her annual flash sale comes up on July 11th.
This is an affiliate link. This is also one of my favorite payments to make because I'm a happy member, too.
Join Liz's Facebook Group.
Read the transcript.
What if people aren't clicking on your email links? What if they're unsubscribing faster than your list is growing? There are some key questions you can ask yourself to improve your email marketing results and we discuss that in this week's episode.
Get my new book: EMAIL MARKETING OPTIMIZATION.
Read the transcript here.
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My post/episode on Email Deliverability
I recommend Kate Doster's Email Marketing Fairy and Liz Wilcox's membership as starting points for improving your email copy and content.
Dama Jue talks to us about the simplest way of improving our conversion rates and bottom line: simple tweaks to your checkout page.
Swipe Dama's ThriveCart Funnel Flow.
Find Dama on Instagram and find her Thrivecart Templates on Instagram.
Read the transcript.
Whimsical
BuiltWith
Tagging and segmenting your email list to better target and connect with your subscriber in a meaningful, personalized way can be a huge advantage to your marketing campaigns and efforts. Learn more about how to use tags and segments, why you should give your subscribers agency as to how you identify them and how you can use this information to optimize your own email marketing results. Get my new book: EMAIL MARKETING OPTIMIZATION.
Read the transcript here.
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I love how versatile evergreen emails can be because there's more to them than sales sequences and countdown timers, and that's what I'm chatting with Destini Copp about in this episode.
Join us at the Evergreen Email Summit.
Get my new book: EMAIL MARKETING OPTIMIZATION.
Read the transcript here.
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What data and metrics do you want to track in your email marketing, and when or how would you ever use these analytic insights to optimize your results? We're talking about it in this episode, you can read the transcript or pick up my new book.
Get EMAIL MARKETING OPTIMIZATION, my new book on tracking and improving the results of all those emails you're hitting send on.
Get RESULTS ON REPEAT, my book on publishing, tracking and improving your overall digital marketing campaigns.
Read the transcript here.
Check out Kartra, my favorite all-in-one business software solution [affiliate link}
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Getting legally compliant with GDPR, Canada's Anti-Spam Legislation and CAN-SPAM with how you’re sending email sounds intimidating… until you listen to this podcast episode or read its transcript. >>GET RESULTS ON REPEAT HERE<<
Read the transcript here.
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The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program.
The Retention Calculator
Get Melody's help with customer success
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Read the transcript.
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You had a goal that you didn't hit... so how do you figure out what to optimize to make sure that you DO hit that goal next time? Let's walk-through an example of a webinar whose results you weren't satisfied by and get strategic about what you would have to change to better align yourself to your target next time.
GET RESULTS ON REPEAT HERE<<
Read the transcript here.
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Whether it isn't enough eyes on your offer, not enough click-throughs on your emails, or not enough sales from your sales page, these are some of the most common problems digital marketers encounter, why they're happening and how to fix them.
GET RESULTS ON REPEAT HERE<<
Read the transcript here.
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If you aren't seeing the results you're looking for from the traffic coming to your website, this episode will show you some of the questions you can start asking yourself to change that.
GET RESULTS ON REPEAT HERE<<
Read the transcript here.
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There's a much better way of describing and visualizing your client journey than "the sales funnel" fallacy that is constantly promoted to us. In this episode, we'll cover some more appropriate language we can use to describe the types of relationships we're building and behaviors we're promoting with our audience. >>GET RESULTS ON REPEAT HERE<<
Read the transcript here.
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I'm in a polyamorous relationship with 2 different privacy-compliant analytics software I'm currently using and in this episode, I'll tell you why they're both so great that I couldn't bring myself to pick between Fathom Analytics and Plausible Analytics. Preview Fathom and sign up here to get $10 off. (this is an affiliate link) Preview Plausible and sign up here.
Get the article shared with me by Amanda Grossman from Frugal Confessions here.
Read the transcript here.
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NOTE: I am not a privacy lawyer and if you need legal advice about the data you collect, you want to hire a legal expert to provide advice to your specific circumstances.
There are a lot of recent developments (including some court cases) that have caused me to uninstall Google Analytics from my website and all of its assets. Let's chat about you why you may want to do the same. Read the transcript here. "Europe's Move Against Google Analytics Is Just The Beginning" (Wired Magazine)
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NOTE: I am not a privacy lawyer and if you need legal advice about the data you collect, you want to hire a legal expert to provide advice to your specific circumstances.
While I've been harping on about the future of digital marketing requiring you to act like a human by engaging and interacting, Jordan Gill has created the software to make that easier. In this conversation, we talk about Connect, what it can do for your social media marketing and selling and why relationship-building is the best skill for you to lean in on.
Get Collect.
Follow Collect @letscollectco.
Follow Jordan @systemssavedme.
Get the Systems Saved Me Roadmap.
Read the transcript.
"More traffic" can sometimes be the answer to being more profitable but if you're not getting sales you want from the people who ARE seeing your offers, you'll want to focus on improving your conversion rates first. Let's talk about how you can identify the low-hanging fruit of calculating your way to better profit margins.
Read the transcript here.
Use coupon code OMGROI to get 50% off The ROI Calculators.
For a long time, I worked on what I was skilled at doing without focusing on or even tapping into my CEO profile. One Wealth Dynamics questionnaire and an hour spent with Diane Mayor changed everything for me. Learn about how to identify the work that fulfills you, how this is different from what you're "good" at and what your flow has to do with your long-term success.
Get your own assessment with Diane Mayor here.
Connect with Diane on Instagram.
Check out the Coffee and Converse podcast.
Read the transcript here.
Anything feels possible when you're doing quarterly planning - and it is! - but that doesn't mean "everything" is possible. If your Q1 didn't pan out the way you hoped, figure out why that is before you start planning out your next quarter.
Join the Back To Business Bundle here.
Get the YOUR CEO DAY Workbook here.
Automatically schedule a CEO Day into your Google Calendar here.
Read this post here.
Workflows are unique to the projects, its phases and the collaborators who are working on them. While Airtable Views were a huge help with that, its new Interfaces feature is basically like creating your own custom workflow app. Learn more about how Airtable Interfaces can make things like writing a book or managing your client reports a breeze here.
Check out Airtable Like A Boss here.
Follow me on Instagram @omgrowth.
Read the post here.
If you've every wondered about business and marketing automations for your online business, this is a good place to start (especially if you're an Airtable fan like Ashley from @dothedamnthing_ and I are).
Check out AIRTABLE LIKE A BOSS here.
Get Ashley's Airtable Meeting Note Base here.
Read the episode transcript here.
It isn't enough to establish a goal: you need to also identify the milestones and key performance indicators you're using as a measure of your success and expectations, and you need to give your goals a schedule by using either a Calendar, a Timeline or a Gantt Chart. Learn more about how you can use these and how tools like Airtable make it easy for you to visualize when and how your goals will be achieved.
Check out Airtable Like A Boss here.
There are things you can forecast in your online business that don't require you to have numbers, data or Google Analytics. Learn more on using feedback and qualitative data to better inform your next campaign planning session or content strategy.
Get 50% off the ROI Calculators here by using coupon code OMGROI
Find and follow me on TikTok.
Launching is hard and stressful enough, but when you know your numbers, it can relieve a lot of the pressure and overwhelm. This is my conversation with Shaundra Howard as to what you should focus on when launching your digital product or service, and which conversion rates you want to know in order to improve your next launch results.
You can reach Shaundra on instagram @shaundrahow or get her launch guide at shaundrahoward.com/launchguide
I hosted a virtual event (or summit) last October and here are some of the "outside the box" things I tried, my results and my lessons learned.
Read the transcript here.
Use coupon code OMGROI to get 50% off the ROI Calculators here.
Get started with hosting your own summit here.
Social media feels hard enough for me to manage... but Dolly DeLong manages 2 totally separate businesses on social media - so she basically has superpowers - and I had to know how she pulls that magic trick off.
Read the transcript here.
Sign up for the Systems and Workflow Magic Bundle here.
Follow Dolly here.
Two of the biggest problems I see in the email marketing world right now: 1) sending emails nobody wants to read; or 2) sending emails that don't even get delivered.
This podcast fixes both and you can read the transcript (and get instructions on how to get Google-verified) here.
Follow me on Instagram.
Sign up for my email list.
In this shorter holiday episode, I encourage you to check in with yourself and give you a super-simple yet mad-effective way of doing that.
Read the post here.
Deep-dive your self check-in status with Your CEO Day here.
Did Kate Doster just convince me to host a bundle? You wanna hear this one to find out.
Follow Kate Doster here and subscribe to her podcast Inbox Besties to get the full details and numbers on her summit (episode 191) and last bundle (198).
I also share my results from collaborating in her bundle on episode 24 of OMGrowth.
Wanna collaborate like Kate? Check out Collaboration Cash-In.
Read the transcript here.
Need a Privacy Policy? Get an American one here and a Canadian one here, and yes, these are affiliate links and yes, I use their resources personally.
Since this is a heart-breaking question for me, I've decided to do something about it by creating a podcast episode to guide you through Your CEO Day.
Read it here.
Get Your CEO Day workbook here.
Auto-schedule Your CEO Day quarterly here.
We're taking the mystery out of what matters when you're looking at ad spend (with ROAS), ad revenue (with ROI), and what it all means to your bottom line.
Get The ROI Calculators here
Read the transcript here
Sign up for OMGrowth updates and exclusive offers here
If you're feeling some type of way about everything coming at you with Black Friday and Cyber Monday, it's OK to slow down and I'll give you a few reasons why.
Want me to send you some love? Sign up here.
What do you do when you carefully plan a launch... that doesn't launch the way you want it to? We're talking to Krista Lee Miller from Summit In A Box about how she handled this.
Follow Krista Lee Miller here
Get her summit timeline calculator here
We're entering the Shiny Object Season of Black Friday/Cyber Monday and you’re about to get pitched a conga line of offers that you cannot refuse. Let's talk about how to make the best decisions for your actual needs, and some of the new tools I've been using.
Read the post here.
Get a 14-day free trial of Kartra
Get your lifetime ThriveCart account
Get your free Hello Audio trial here
Some of the most tried and true strategies of the online business world are about to be tired and played out… and here's why I don’t think that going to be a problem for you!
Get a transcript and resources here.
The way you’ve “always done things” isn’t going to fly any longer but today, we’re talking about what WILL work for you and your promotional efforts amid all the changes and updates.
Get transcripts and resources mentioned here.
Yes, your conversion rates are free-falling, and no, it's not all "in your head".
There's a good reason for this. In fact, there are multiple good reasons for this, and we're going to talk about why it's happening and why it actually is not the "bad thing" you may be making it out to be.
Get transcript and resources mentioned here.
Tracking your individual campaign efforts doesn't have to be complicated. To track the promotions, return-on-investment and even SEO for my podcast was as simple as setting up a single landing page.
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Join me at SEO Summer Camp hosted by Meg Casebolt and Love At First Search.
What does it mean to "crush your next level" and are the people making these promises to you even qualified to help you do that? These are totally fair questions to ask and today, we're answering them!
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Reach out to Nechelle Bartley at instagram.com/herfuturewealth
You set all these goals and income targets and numbers to hit for the year ahead... but Q1 rolls out and you find yourself having to move those goals into Q2 and those smoking hot goals aren't quite as lit as you had planned for them to be.
Let's talk about how we can fix this vicious cycle of moving last quarter's goals into the next like it's a game of musical chairs.
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
You hear a lot about being agile and running an agile business and agile project management... but what-the-hey does the buzzword actually mean for YOU, the solopreneur who is running this show?
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
They say "what gets measured, gets managed" but I have a different take on this: I prefer to believe that "when you know better, you do better".
And if you wanna do better in your business performance and results? You'll have to know how you're performing and see those results!
That's why this week, we're going to talk about my favorite business visualization tools and how you can using them to know how you're performing and see! your! results!
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
I recently collaborated in the Back To Business Bundle - my first time trying out this list-building brand awareness strategy! - and I'm sharing the details as to how it went, what my results were for this list-building and brand awareness strategy, and what I learned in the process in this behind-the-scenes episode. Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
We all have moments where we don't feel like we know what we're doing. (In fact, I struggle daily with something that feels like it should be very obvious to me: is it pronounced dat-ah or day-ta? Ugh!) In this week's episode, we're talking about What You Can Do When YOU FEEL LIKE YOU DON'T KNOW What You're Doing.
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Two weeks ago, I went into the results of my Pinterest audit but this week, we're looking at the results and impact those changes have made have had on increasing my Pinterest traffic over a 2 month period... and spoiler alert, but it's going so well, it's goofy!
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
I don't believe everything in your business should be automated and outsourced and delegated out your wazoo. A lot of what makes your business special is what YOU'RE bringing to the table.
So ¯\_(ツ)_/¯ what's a busy solopreneur to do? That's this week's episode.
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Pinterest used to account for about 50% of my overall traffic but after a rebrand and almost 2 years of taking a Jesus-take-the-wheel approach with my account, I have plenty of room for improvement with my pinning strategy.
That's why I hired my friend Jana from @janaomedia to help me bring my Pinterest traffic back to life.
🎙️ In this behind-the-scenes episode of the OMGrowth! podcast, I'm sharing the details of my Pinterest account audit and what my new Pinterest blog traffic strategy is.
We'll talk about the tips I'm applying to boost clicks, drive traffic and increase my audience reach using Pinterest.
Read more at omgrowth.com
instagram.com/janaomedia
Book your strategy session with Jana: https://janaomedia.com/strategy-sessions/
instagram.com/loveatfirstsearch
SEOctober Challenge: https://loveatfirstsearch.com/seoctober/
A/B Testing can be done with a lot of things: email subject lines, YouTube thumbnails, even your website buttons.
On this week's episode of OMGrowth, we're talking about how and when A/B TESTING is an optimization strategy for you to use.
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Let's talk about tracking your campaigns like they owe you money... because they probably do!
We'll do that by using UTM parameters and bringing a little bit more intentionality and a boat-load more insight to the links you're already sharing.
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Using spreadsheets is often like buying new clothes in a size smaller than you know you are: the intentions for both of these strategies is all-kinds-of hopeful and aspirational...
💥 But in the end, you and I both know that your spreadsheets and your too-tiny clothes are going to get just about the same use. 💥
Good intentions won't help you know your numbers, but a DATA STRATEGY can!
🎙️ In today's podcast episode of OMGrowth!, I'm helping you understand how a data strategy works and how to fit it into your operations better... well, than than that pair of low-rise jeans you have in the back of your closet.
Read more, access the transcripts and find anything mentioned in this episode at omgrowth.com
Since this whole podcast is dedicated to improving and optimizing your results - and that's the work I'm focused on in my own business - I figured, "everyone loves a real world example so why not share what I'm working on behind the scenes?"
So this is our first BEHIND THE SCENES episode and I'm walking you through the improvements I'm making to my offers and product suite.
How to collect testimonials on auto-pilot: https://www.lanielamarre.com/blog/airtable-testimonial
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Fraudy feelings. Comparison-itis. Imposter Syndrome. Your inner saboteur. Let's quit sugar-coating with cutesy terms and instead, use data to resolve it, once and for all!
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Controversial opinion incoming - especially from a data consultant - but learning Google Analytics and Tag Manager isn't where I believe creative entrepreneurs should be dedicating their limited time, energy or focus... and here's that I think your efforts would be better invested!
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
Key Performance Indicators - or what the cool kids call your KPIs - are all about channeling your inner Janet (Jackson, if you're nasty) and asking your workload, "what have you done for me lately?".
We're getting all up into your performance expectations and revenue targets, and talking KEY PERFORMANCE INDICATORS (or KPIs) made simple: what to track, why you care and what-the-hey they're worth.
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
"How much can I afford to spend on ads?" is a terrible question but I'm gonna answer it for you because I love you and because I was that kid you copied answers off of in high school and some things never change.
But look, there's a WAY better question you can - and want to! - answer for yourself about Facebooks ads, and it's this: "how much can I afford to make?"
Thanks for listening! Please subscribe, rate and review the OMGrowth Podcast wherever you listen to podcasts.
For shownotes, transcript and videos, go to omgrowth.com.
When you notice that Facebook Analytics tells a bit of a different story from Google Analytics, the first instinct is always to ask, "OK, but which one is right?".
This is a lot like when you hear two friends tell you "their" version of the story and although I can't do much for your friend situation, I can certainly help clarify your understanding as to what the difference is between your Facebook and Google data.
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For shownotes, transcript and videos, go to omgrowth.com.
You know how many followers you have on social media. You know how many likes you get. You know how many comments and shares your posts get. But do you know what happens... after the click-through?
Like.... What is your social traffic looking for?
What are they doing on your website?
Are they signing up to your email list?
Are they sticking around long enough to actually see what you're about?
How is an online entrepreneur supposed to know if their social media audience is picking up what they're throwing down?
For the love of Pete, will someone tell you WHAT HAPPENS AFTER THE CLICK-THROUGH?
Of course someone will. And that someone is me!
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A brilliant idea hits you and your gut feeling tells you that this is the marketing campaign you must pursue.
Well, by all means - do it! - but don't forget to calculate the ROI on your promotions and offers, and let your next stroke of genius know that you're expecting payment.
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The online world is the "new" field of dreams but instead of "if you build it, they will come", it's more like, "if you ask for it, they will do the thing you want them to do."
And nowhere is this more evident than when you want to improve your conversion rates: let's look at how your call-to-action can better help you do that!
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There are plenty of people out there offering you inspirational guidance on how to make next year "the best! year! ever!"... but I'm here to propose a more data-driven, optimization-focused approach to planning and forecasting your 2021 goals.
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Being a data-driven boss isn't all about the numbers; your mindset is a huge factor to your growth. ✔️ You have to know where to START (and how "starting" something doesn't mean YOU're the one doing it !);
✔️ You have to own your LEADERSHIP role and stay in your lane; and
✔️ You'll have to follow the returns you're getting on the ENERGY you're investing... because yes, there is an ROI on your efforts and energy that we'll get into.
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We all want a return-on-investment - or what the cool kids call an ROI - on our marketing campaigns and promotional efforts. Because if you're putting yourself out there, you are making investments, boss! Whether it's time, money, or (my personal favorite!) energy, you want to start seeing some dividends, amirite?!
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As someone who specializes in marketing metrics, the question I hear most often is "what is a good conversion rate?" and the answer... well, the answer has nothing to do with industry standards.
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The ABCs of tracking your data is one of my very favorite subjects to talk about because it really takes the overwhelm and scariness out of data, and makes your analytics seem WAAAYY more approachable.
Basically, we're going to take a silo-approach to looking at which marketing metrics comment on how you're ATTRACTING brand AWARENESS, how you're BUILDING RELATIONSHIPS and how you're CONVERTING SALES.
Some people may say this an over-simplified view of looking at your data and to that I say, GREAT because that's what I want for you.
I want for it to be easy for you to think about what campaigns you're running and like SNAP!... know exactly which numbers matter, and ignore the data that isn't where you're investing your promotional efforts right now.
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Data is moving away from prioritizing metrics like "pageviews" and "sessions" and focusing more on users and their behaviors. Google Analytics is launching GA4 and as a marketer, people are the future of data and here's what you need to know about that.
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For shownotes, transcript and videos, go to omgrowth.com.
Get your Boss Mode mug ready because I'm Lanie Lamarre and I'm launching OMGrowth on November 26th!
This is the podcast for creative bosses who want to get data-driven about how they're promoting themselves online... but they don't want to have to become an analyst to do that!
Which is cool because I'll handle the analyst stuff around here and you can handle making the strategic decisions.
And we will spend our time together on this podcast getting you more of those OMGrowth moments!
We'll discuss topics like increasing your online authority and brand awareness, optimizing your lead-generation and improving your sales conversion rates. You know, all of the things you're looking to achieve with all of those marketing campaigns and promotional efforts you're doing!
For shownotes and transcripts, go to omgrowth.com