Walks With A Copywriter: Recent Episodes
Oli
Join Oli on a relaxing walk through the countryside, and hear his top copywriting tips learned over 15 years as a copywriter.
Thanks for tuning in during 2021. Walks With A Copywriter is taking a short winter break and will be back in 2022 with more copywriting tips.
SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.
Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's newsletter.
Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.
Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.
Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.
Humans are constantly looking for patterns, and a sequence of three is the simplest of them all. Oli shares how he uses the Rule Of Three to write engaging and memorable copy.
Copywriting involves a range of disciplines, so it helps to know what kind of skills you need. Oli shares a few tips from his own hiring experience.
Editing copy is just as important as drafting it. So if you're editing someone else's work, you'll want to get it right. Oli shares his tips to get good results while keeping your copywriter happy.
Writing on behalf of someone else can be a unique challenge. Oli shares his three-step process to get good results every time.
There are many ways to become a copywriter. Oli shares his journey, from starting a blog at 15, spending his 20s as a marketer, to becoming a Senior Copywriter in his 30s.
Good copy connects with its reader on an emotional level. Oli explains why a copywriter's main job is to understand their target audience.
A good habit is like a superpower, elevating the speed and quality of your work. Oli shares his writing routine, from planning to drafting and editing.
The essence of good copywriting is clear and simple communication. Oli explains a few techniques to engage and hold your reader's attention.