Welcome to the Mix Zone by Infront Lab, a podcast that is all about sports technology and innovation. Join our host Merav Savir for candid chats with tech and sports leaders from around the globe, discussing the newest technologies, products, trends, business models, the innovation process and the do's and don'ts of the business.
Israeli artificial intelligence company Bria’s generative AI tech is allowing content professionals to automate visual content at scale. How does it work and how can the sports world take advantage of these technologies? The company’s VP of Sales, Asaf Cohen joined us to explain.
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Just a few decades ago, several high-profile retired athletes made headlines for losing their fortunes because of personal decisions and over spending. Now, athletes have started investing in technologies rather than cars and houses, and they’re establishing themselves as powerhouses in the tech and business worlds. We host Andrew Petcash, former D1 basketball player in the US and current author of the Petcash Post to talk about how athletes made the transitions, and are now leading as investors.
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From the United States to Europe, production to media rights. The Mix Zone hosts Katie Reynolds, associate director for media sales at Infront, to discuss the changes she’s seen in sports media rights throughout her career and the differences between working with American versus European sports properties.
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We host the Managing Director of ASB GlassFloor to chat about the company’s one-of-a-kind technology, and how their LED glass floor courts are changing in-venue fan experiences and offering new monetization opportunities.
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We hosted Tomorrow.io and the United States Tennis Association for a live episode on Infront Lab’s LinkedIn to see how Tomorrow’s tech helps USTA prepare for unexpected and extreme weather situations - including last year’s tornado and hurricane alerts.
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On July 16th German football club 1. FC Koln will be hosting a friendly match against AC Milan in a game that will put today’s technologies on display. We’re joined by the club’s Head of Corporate Development and eSport, Philipp Liesenfeld, to discuss the so-called ‘innovation game’ and how fans can influence which technologies they will use going forward.
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The Savannah Bananas are giving America’s pastime the facelift it's been craving. We chat with team President Jared Orton about building an organization - and a media company - that is fit for the 21st century, and how they are successfully bringing members of all generations along for the ride.
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CEO and Founder of Sense Arena, Bob Tetiva, joins The Mix Zone to chat about how Virtual Reality can help hockey players improve their performance, physically and cognitively, without putting additional pressure on their bodies.
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Just because you’re not the most popular sport doesn’t mean you can’t be leading the way when it comes to innovation. On this episode of The Mix Zone we’re joined by the European Handball Federation’s Director of Media and Communications to discuss how EHF approaches tech.
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On this episode of The Mix Zone we’re joined by Monika Reinhard, Communication & Digital Media Director for Champions Hockey League. We chat with Monika about the role tech and innovation play in a league that’s less than a decade old, how they cater to varying fans and her tech wishlist for improved fan experiences.
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The German DFL Bundesliga is always one step ahead when talking about innovation. On this episode we chat with Andreas Heyden, CEO of DFL Digital Sports, who is in charge of innovation at the DFL about their tech selection strategies, how they stay one step ahead, and why they’re in the business of educating others.
Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/
Have you seen the Ninja Turtles playing football? Or watched your favorite team play on Mars? We hosted the Head of BizDev and Marketing for Beyond Sports to talk about how they’re creating new viewing experiences for sports fans, with both B2B and B2C offerings.
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The FIFA World Cup is closer than you think. We’re starting our prep by hosting FIFA Social Media Manager William Kennedy to talk about the Federation's preparations and what we can expect from a digital content perspective in November.
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Oftentimes we’re so focused on the future that we forget to appreciate what we’ve already accomplished. The sports broadcasting industry has been turned on its head over the last couple of decades. In this episode of the Mix Zone we take a trip down memory lane with Marc Zumoff, legendary voice of the Philadelphia 76ers, who witnessed some of the biggest changes first hand throughout his career.
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Think you know your fans? Think again. In this episode of The Mix Zone, we chat with the CEO and Co-Founder of Pico, Get Personal, to learn more about their “intelligent fan-centric marketing,” which helps sports organizations get to know their fans properly.
Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/