The Scrappy Business Owner: Recent Episodes
Holly Jochims
Whether you're starting a new business or have been in business for a while, it can often feel like you're struggling to grow. Not to mention budgets can often be pretty slim (or not at all!)
Learn how to promote your products or services on social media and beyond with simple and inexpensive (or free!) ways. Plus get the encouragement you need as you navigate through what is often a lonely entrepreneurial journey.
If you’ve ever wanted to do something, but keep talking yourself out of it because you’re scared - then this episode is for you.
There’s a lot of self-help books, courses,and memes out there that tell you to be confident. There’s also a lot of information out there about being courageous too. But…bravery, that’s where we often waiver between courage and confidence. Which means we end up getting stuck.
So, in this episode, I’m sharing a few things that are plaguing you from actually being brave as well as some things you can do to push through and do all that God has called you to do.
Here are the highlights:
Definitions:
COURAGE : the ability to do something that frightens one.
BRAVE: endure or face (unpleasant conditions or behavior) without showing fear; showing courage
CONFIDENCE: a feeling of self-assurance arising from one's appreciation of one's own abilities or qualities.
In layman’s terms:
- Courage - do it scared.
- Bravery - do it scared turns to do it less scared
- Confidence - Another level of less scared.
4 things that can keep you from being brave:
- Past mistakes/regrets
- Words that have been spoken over you.
- Low self-esteem
- The Unknown
6 things YOU can do to be brave:
- Community - find a group of people being brave and connect.
- Be cautious with who you share your dreams/bravery with.
- Have a trusted friend or spouse to share your dreams and who can encourage you to be brave.
- Take baby steps. A whole bunch of little steps in bravery can equal big steps.
- Journal - write down thoughts, dreams, and positives/negatives of any decisions.
- Find bible verses that strengthen your spirit. Here are my favorite ones:
- Proverbs 4:12
- Psalm 37:23-25
- Psalm 32:8
- Psalm 37:4
- Proverbs 3:5
- Proverbs 21:5
- Proverbs 22: 29
This week’s challenge: Be Brave…do it scared, then keep doing it scared until it’s less scary.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
Being a mompreneur definitely has its challenges. As moms and business owners, we are oftentimes operating in survival mode and sometimes it seems impossible to juggle being a mom, managing a home, keeping everyone alive and trying to start and run that business.
In this week’s episode, I am sharing some helpful ideas that I learned about starting and growing a business, while raising little ones.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
If you have a physical location, you MUST have an online presence in order for people to find you.
Thanks to technology people are searching for businesses just like yours online. Recently my family went on vacation and we spent a ton of time searching up restaurants, activities and a variety of other things to do.
We all discovered there were some things that businesses could do a better job with in their online presence. This week, I’m sharing some helpful insights into some common mistakes we noticed.
Here’s a breakdown of the topics:
- Have you secured your Google My Business Page? (01:52)
- Do you have a Facebook page and are you posting consistently? Get Holly’s 30+ post ideas here. (06:47)
- If you have a website, is it showing up correctly on mobile? (10:01)
- Billboards are expensive, but sometimes great advertising. Are you showcasing your business in the best light a possible? (11:23)
- Do you sell experiences? Try video. (16:45)
- Are you asking customers to review their experience on Google or Facebook? (21:00)
- Is the service you provide helping or hurting you from getting customers or repeat customers? (22:40)
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
We’ve all heard the dreaded words, “We can’t do ____ because it’s our policy,” right?? How’d it make you feel? Frustrated. Annoyed.
Despite the fact that we don’t like hearing it, there’s probably a good chance you’ve used that on your customers once or twice too. And I guarantee they feel the same way.
In this week’s episode, I’m sharing some tips on how you can reword this phrase so you can protect both your customers and your business with limited frustrations on all parties.
What would happen if your business’s Facebook or Instagram page was shut down today?
Would your customers know how to reach you?
Would you have a plan in place to still connect with your customers?
In this episode, I’m sharing 3 important tips that’ll help you protect yourself and your business if social media happens to go sideways. Each of these tips are like insurance policies. They protect you from Murphy’s Law – if anything can happen, it will.
Here’s a breakdown of the podcast:
- Protect against hacking with two-factor authentication.
- Don’t put all your eggs in one basket. Expand your social media platforms.
- Get your email list up and running (and without being spammy). Snag my free training on how to grow your email list here.
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
New social media platforms are always coming out, but that doesn’t mean you need to be on it.
In this week’s episode of The Scrappy Business Owner Podcast, I’m sharing 5 questions that will help you decide if you should create an account on a new platform or stick with what you’re currently on.
Here are some questions you should ask yourself:
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Are my customers going to be there?
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If you’re not sure who your customers are and what platforms their on, download my Customer Demographic Worksheet and Training here:
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Am I doing a good job with the platforms I’m already on?
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Do I have the time to keep up with another platform?
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Am I doing this because of FOMO or peer pressure?
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If I add a platform, how long will I give myself to see if it works?
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
We’ve all experienced those random friend requests from people we know we’re already friends with. And we also may have gotten a sketchy DM from a friend promoting bitcoin. Both of these are an example of both imposter accounts and a hacker.
In this episode of the podcast, I’m sharing some helpful sight into how to know the difference between the two and most importantly - how to prevent and handle them.
Here’s a synopsis:
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Imposter accounts
- actually take your photos
- tweak your name just a bit (add a space, character or extra letter in the name)
- Send out friend requests
- How to handle: Report & Block the account
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Hacking
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They know your password and have logged into your account.
- They can send DMs, access your business accounts, ad accounts and groups.
- It means, you did not set up security on your account.
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How to handle
- Change your password
- Set up two-factor authentication immediately
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Contact the social media platforms (search for hacked accounts):
- Facebook - https://www.facebook.com/help/
- Instagram - https://help.instagram.com/
Business conferences and conventions are a great opportunity to connect with other business owners, get encouragement and help you take your business to the next level. But, oftentimes business owners try to talk themselves out of going. Whether it comes down to budgets or time, I’m sharing some practical insight into the importance of saying YES to the business conference…despite your budgets, times and even personal apprehensions, like being an introvert.
I’m not only giving you a couple of benefits you’ll get from going to a conference, but I’m also sharing tips on how to prepare your business, so you can unplug and get what you need out of it.
Charging for your business can be hard. Especially if we started our business as a hobby. In this episode, I’m unpacking a few mindsets that may be keeping you stuck with charging or even increasing your pricing.
From the practical hangups to the psychological hangups, it’s hard for business owners to get the confidence to make money. Just like you, I had to overcome these similar challenges and mindsets. So, this week I’m sharing how I faced these challenges and not only started charging, but have a plan for when to increase prices too.
It’s easy for us to use the word small when it comes to describing our business. Sure, we’re lumped in the general category of “small business,” but there is nothing small about your business.
In fact, you and your business make a BIG impact in not only your personal life, but the lives around you.
In this episode, I'm sharing how you can remove the words like "small" or "little" from your vocabulary and discover the impacts that your business is actually making.
And don’t forget to send me a DM on Instagram after you listen to the podcast and tell me how you’re changing the words you use in describing your business.
One of the best (and scrappiest) ways to get customers is by word of mouth marketing. Nothing can positively impact your business more than having happy customers tell they friends about you.
Think about it. How many times have you gone to a restaurant that a friend recommended? Or think about the time you visited a new boutique or store because a co-worker was wearing a cute outfit one day.
In this week’s episode, you’ll learn about the importance of getting reviews, how to ask your customers for reviews, and even how to handle negative reviews.
And once you’ve listened to the episode, take some time this week to reach out to some customers for reviews on your page too! I promise that once a positive review hits your notifications, it’ll make your day!
Social media is always changing and that means the algorithms are always changing too.
The very best way to show up on social media is not to beat the algorithm, BUT to help your customers by putting valuable information in the right spots on social media.
There are 3 components of social media that have different purposes and in this episode, Holly is giving simple insight into how to create value in each of these 3 areas:
- Stories
- Posts
- Reels
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
We are continuing on my series about the basics of creating a podcast and in this episode, I’m sharing 3 ways you can promote your podcast now that you have everything set up. And if you haven’t finished setting up your podcast, that’s OK. This episode will give you the ideas and direction you need once you do get it set up.
In this episode, I cover the following ways I promote my podcast that will help give you the direction you need:
- Social Media (Facebook and Instagram) - a great place to start that’s free and will get your podcast in front of your followers.
- Website - the perfect spot to send people to listen to your podcast if they don’t want to listen on a podcasting platform like Apple Podcasts or Spotify.
- Email - sending a recap email of your podcast to your email subscribers is a perfect way to give them valuable content that isn’t spammy. Plus, it’s a great way to send your subscribers to your website.
I cover a lot in this podcast and if you ever have any questions as you set up your own podcast, you can always send me a DM on Facebook or Instagram as well as sending me an email: holly@startpointmediagroup.com.
Starting a podcast is a process and takes quite a few steps to get set up and last week I shared the basic and practical things (including software and equipment) you need to start a podcast. This week, I’m expanding on what we learned and we’ll be talking about the fun things like:
- Determining the length of your podcast.
- Coming up with a name.
- Designing the graphics for your show.
- Coming up with interesting content that people will want to listen to.
I cover a lot in this podcast and if you ever have any questions as you set up your own podcast, you can always send me a DM on Facebook or Instagram as well as sending me an email: holly@startpointmediagroup.com.
Podcasts are gaining quite a bit of popularity and after having my podcast for a little over a year, I’ve discovered it’s a great way to get in front of new people and you can have a little fun with it too!
In this episode, I’m pulling the curtain back on how I created my podcast, what steps I took and even what equipment and platforms I use that I know will help get you off on the right track. And if you’re not a tech-person, don’t worry! I’m breaking down the very basics and explaining everything in laymen’s terms. 🙂
Here are some helpful links and definitions I mention in this podcast:
Podcast Hosting Platform Options:
- BuzzSprout - https://www.buzzsprout.com/pricing
- Libsyn (what I use) - https://libsyn.com/plans-and-pricing/
RSS Feed - a link that your podcast show is given by your podcast hosting platform. Also known as a “destination,” This link is what connects your hosting platform to the podcasting platforms like Apple Podcasts, Google Podcasts, Stitcher, Spotify, etc.
Choose a place to record and edit
- Audacity - great for those with a desktop computer and is a free download program. https://www.audacityteam.org/download/
- Garageband - for Mac/ipad users - https://www.apple.com/mac/garageband/
Podcasts are audio only so you need an MP3 file. If you have video you will need to convert from MP4 (video format) to MP3 (audio format). Here are few places you can convert these files:
- Filmora - customer uses that because they have video and exports the audio
- Upload to Dropbox and save the file as an MP3.
- Cloud Convert - I use this: https://cloudconvert.com/mp4-to-mp3
Get a microphone
- Yeti Blue sky podcast mic - $100 - https://a.co/d/aQOxyb3
- Cheap lapel mic on Amazon - $20 - https://a.co/d/anvrdHZ
If you’d like me to help you set up your podcast, send me a DM on Facebook or Instagram, or you can email me to schedule your consultation at - info@startpointmediagroup.com.
We’ve all faced closed doors at some point in my life. Sometimes breakthroughs are on the other side, so it’s important to push through and force the door open. While other times, those doors are meant to be closed.
In this week’s podcast, I’m sharing a recent situation where I just couldn’t force that stinkin’ door open and walking away was the best decision. It was hard…really hard.
But, in the midst of the thoughts of failure, I knew that was just not the door God had for me. All the “signs” of a dead end were 100% clear.
When we are forced to walk away instead of through these doors, it can come with many different emotions and thoughts. From failure and embarrassment to peace and redirection, it’s really okay to walk away from something.
This episode is going to give you the permission you need to walk away, pivot and really step into the destiny that God has for you.
Have you heard about Chat GPT or any other AI (Artificial Intelligence) platforms? If you’re like me, chances are you are probably thinking: “heck no!”
Well, after several months of researching and asking questions, I thought I’d share a little insight into what I’ve discovered. I’ve given Chat GPT a try and I have a few things I wanted to share that might help you figure out if this is going to be something that you (and your business) could benefit from.
Ultimately, you get to decide for yourself and I’d love to hear your thoughts on AI and Chat GPT after you listen to the podcast. So, make sure you send me a DM on Facebook or Instagram.
Here are the helpful resources I share in the episode:
Chat CPT
Get access to my FREE demographic resource HERE
When we’re wearing all the hats, it’s easy for us to think we have to do all the things or even we find ourselves over-complicating things. In this week’s episode, I’m giving you 5 simple and easy things you can do for your business (and your life too!) this week.
Here’s what I cover;
- Easiest update on your Facebook Business page;
- Networking…virtually (and if you’re an introvert, you can do it - I promise!);
- One simple thing you can email to your customers quickly;
- The power of reading (don’t worry - you can read what you want);
- Get some Vitamin D.
And if you need some hand-holding with anything (including #1-#3) I can help too! Check out all the different one-on-one consulting options I offer HERE.
Every business owner has a different story. Maybe you came from an entrepreneurial family or maybe you’re like me and are the first one to start a business. Maybe you’ve been through some “stuff” or maybe you’ve overcome some incredible challenge. Maybe you’ve had some crazy experiences in your industry or maybe you’ve had smaller wins.
Whatever your story is, it matters. Not only that, it could be just the encouragement your customer needs to hear.
In this week’s episode, I’m sharing some stories I’ve experienced in the entrepreneurial journey. From being the first in my family to set out with a business to the different seasons of my professional career, all of them make me who I am today. Plus those stories are what makes my business what it is today.
I promise you will walk away from this week’s episode encouraged and ready to share a little glimpse of your story with your customers too.
When you do, make sure you send me a DM on Facebook or Instagram. I’d love to hear your story!
Ditching corporate to pursue your side hustle takes some guts and grit to do! In this week’s episode of The Scrappy Business Owner podcast, I’m interviewing my good friend, Jodi Krymuza of Authentically Yours Design.
She kissed 20 years of HR experience goodbye to pursue her passion of renovating homes and helping restore beautiful family heirlooms into statement pieces. Her story is filled with resilience, facing fears, and fighting thoughts of imposter syndrome.
Taking a step out of the comfort zone and into the unknown is exactly what Jodi did and she not only shares her experience, but offers incredible advice on how to face fears and pursue what you love.
Join us as we talk through the mindsets Jodi faced and the journey she embarked upon to pursue what she loves in this week’s episode. And make sure you follow her and her husband Dave on all their social media platforms so you can watch them grow and flourish doing what they were created to do!
Authentically Yours Designs:
Instagram | Facebook | YouTube | Website
Jodi and I also talked about the importance of community and surrounding yourself with other like-minded business owners walking through the same things. If you're looking for a community of other business owners and get help with all your marketing, check out my new coaching group: The DIY Marketing HUB . Doors will be opening April 1st and anyone on the waitlist will get in early and receive 10% off each month too! Join the wait list HERE
Did you know that, according to Forbes, it takes consumers just 0.05 seconds on your website to decide if they like you or not? 0.05 SECONDS!!! Yikes!
In this week’s episode, I’m sharing 5 BIG ways you can improve their opinions in that short amount of time. And don’t worry - many are easy to fix.
Here’s a breakdown of what I cover:
- Slow load time - people don’t want to wait for your website to load.
- Is it mobile friendly?
- Too many words = customer overwhelm.
- Annoying popups
- Grainy photos
If you’re interested in getting feedback on your website as well as monthly support with all your marketing - including social media, check out The DIY Marketing HUB. Sign up for the waitlist to get 10% off each month when you sign up. Doors to the program open April 1st, however if you’re on the waitlist, you’ll get early access to the program sooner. Send me a DM on Facebook and Instagram. if you have any questions. I’d be happy to help!
The other day I was working on some content for the upcoming week and had posted in my stories about how I was batching my content. I received so many questions about what batching was, so in today’s episode I wanted to teach you about it and how it can actually help you - especially when it comes to your social media posts.
I share a couple real-life examples of how I recently batched content with a customer. I always shared the importance of having some help with batching content as well. Sitting down at your desk to come up with posts on Facebook or Instagram can seem a bit daunting. But, when you have someone to bounce ideas off of and talk you through the process, it helps make batching work so much better.
If you’re interested in getting monthly support with your content batching, check out The DIY Marketing HUB. Sign up for the waitlist to get 10% off each month when you sign up. Doors to the program open April 1st, however if you’re on the waitlist, you’ll get early access to the program sooner. Send me a DM on Facebook and Instagram. if you have any questions. I’d be happy to help!
Sometimes it’s easy to start something, but it’s hard to stick to it. Entrepreneurs always have lots of ideas and it’s important to make an effort to choose something and give it a chance.
In this episode, I’m celebrating the one-year anniversary of this podcast. Like anything, starting something new wasn’t without its challenges and without a fight.
So, I’m pulling back the curtain on how I navigated the ups and downs as well as the pivots that were required.
And if you’re looking for a community of support as you start something new OR the encouragement to keep going, join the waitlist for my new coaching group: The DIY Marketing Hub. Not only will you get encouragement, but you’ll get tactical training on how to promote your business to the right clients on social media, with email marketing and even some help tweaking your website so you can make more sales. Learn more about it HERE.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
We live in a culture that promotes the “hustle” culture. Business owners are told that if they’re not successful, they’re not hustling enough. And that, my friend, is a lie! Not only does success look different to everyone, but the hustle mindset is not sustainable. Sure, we all will end up in seasons where we have to hustle, but I want to challenge this mindset in today’s podcast.
What if we simplified things, processes and mindsets? What if we focused on the current season of our life and made the determination to ditch the hustle and focus on what WE feel we should do...not what others dictate for us?
In this episode, I’m sharing some areas I simplified and how it’s helped me grow both personally and in business.
And if you’re tired of the hustle and pressure to do all the things in your marketing, then my simplified marketing coaching program is exactly what you need. Learn more about it here: https://www.startpointmediagroup.com/diywaitlist
Believe it or not, the words you use can impact the success of your life and your business. In this episode, I’m sharing two areas you need to change your words:
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The words you use on social media, on your website and in any other marketing areas;
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The words you’ve spoken when you’re frustrated, overwhelmed and stressed.
But, don’t worry! You can easily fix both areas and win at both life AND in business! I’ll show you how!
Helpful resources from this episode:
- Determine what words will work to make your customers buy with my Customer Demographic worksheet.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
Once you iron out all the logistics to starting your business, the next step is to start getting your business in front of the right people.
The truth is, your business will not be for everyone. Sure, we want everyone to spend money with us, but when we are promoting to everyone at the same time, you end up wasting valuable time, money and resources.
In this episode, I’m giving you practical ways to promote your business. From social media to business cards, we cover the most important things you need to be doing right away when you start your business.
Here are the resources I mentioned in this episode:
- Find out who your ideal customer would be with this helpful Demographic Worksheet.
- To receive step-by-step training on how to successfully promote your business in all areas of marketing (I.e. social media, email and website), purchase The Marketing How-To Guide here.
- Have a plan on what you’re going to post on social media with 30+ post ideas for FREE.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
Starting a business can be hard. There’s SO much to think about and it’s easy to get overwhelmed and then not actually starting anything. In this episode, I’m sharing practical things that’ll help you pick your business idea, figure out your name and we even talk about banking, taxes and company documents!
I also mentioned some other helpful podcast episodes that’ll help you too:
- Logos & Branding – Episode 26
- Ways to Start Paying Yourself – Episode 17
And don’t forget to join me next week for Part 2 where I talk about scrappy ways for marketing.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
Starting email marketing is usually at the bottom of most business owner’s to-do lists. Here are just a few reasons why:
- They just don’t want to.
- It means more work.
- Worried about being spammy or bothering customers.
- They don’t have time.
- Not sure where to start.
- Don’t have a clue what to include in the email.
If any of these reasons apply to you, then this episode is exactly the kick in the pants you need.
Each one of these were excuses I made too! So, you’re not alone.
In this episode, I’m digging into these mindsets and offering simple and practical ideas on how to get your email list started.
I even have a free resource for you that gives you some step-by-step training on how to collect customer emails from a FREE email marketing platform: Mailchimp.
So, what are you waiting for??? Let’s get your email list up and running!
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
Social media is aways changing and it’s hard to keep up with it all. In this episode, I’m sharing 5 simple things you can do to improve your social media this year. These tips will help you save time and give your customers and followers a chance to learn more about you and actually buy from you.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
It a new year and that means that now’s a great time to set goals and plan. But sometimes things don’t always start or go as we planned.
This year, I started the year with the flu and what was supposed to be an exciting beginning of the new year turned into lots of sleep and nothing getting done.
We all may face seasons of frustrations and challenges that stop us in our tracks, but it’s important to bounce back and keep going.
In this episode, I’m sharing some insight into bouncing back as well as sharing some of my favorite ways to plan and set goals for the year. And the best part: YOU GET TO CHOOSE how you do it!
While there’s a lot of goal templates and planners out there to choose from, you ultimately get to do what works for you and your business! So, take the pressure off trying to be like everyone else right out of the gate and start planning your year!
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
Have you ever been scared to do something in your business or personal life? Pretty sure we all have!
This year I’ve had to do some pretty scary things and in this podcast, I’m sharing some of them with you along with a little life lesson that is sure to encourage you to start doing things scared.
And if you’re looking for more tips and tricks on promoting your business on social media as well as other areas in business, follow me on Facebook and Instagram.
It’s easy to want to give our customers as many options as possible. But sometimes when we offer TOO much, we can easily overwhelm our customers which can lead to missed sales. In fact, the holidays are oftentimes when customers get the most overwhelmed – and that’s when they’re ready to buy the most!
So, in this episode I’m sharing some common areas where you need to assess and make sure you’re making it as easy as possible on your customers.
Here are the areas I cover:
- Sending too many emails or including too much content in those emails.
- Having too many options.
- Bombarding your customers with popups or too many words on your website.
- Too many social media posts that don’t reflect your business well.
And if you’re looking for more tips and tricks on promoting your business on social media as well as other areas in business, follow me on Facebook and Instagram.
Business can both be a huge blessing AND a huge struggle and if your married, chances are you spouse gets a front seat to it all.
In this episode, I invited my husband in to discuss and share how we’ve navigated the highest of highs and the lowest of lows in business. My goal in this episode is to encourage you and your spouse on how to really become a team not just in your marriage, but in your business as well.
And if you’re looking for more tips and tricks on promoting your business on social media as well as other areas in business, follow me on Facebook and Instagram.
Whether you’re just starting your business or have been in business for a while, chances are you’ve never paid yourself or if you have, you don’t do it regularly. My goal in this episode is to encourage you to shift your mindset now so you can kick off 2023 ready to start paying yourself!
Here are a couple mindsets you may be facing when it comes to actually writing their own paycheck:
- You have expenses and “can’t afford” to pay yourself;
- You don’t have a clue what you should pay yourself;
- It doesn’t feel like you’re being responsible if you don’t put everything back into the business;
- You probably need to trim some expenses, but you’re not sure what.
This episode is full of practical tips on how to not only prepare to start paying yourself, but actually start writing out your paycheck. One helpful resource I mention is the book Profit First by Michael Michalowicz (get it on Amazon here). You'll definitely want to add this on your Christmas list so you family can get it for you this year!
Now that’s it’s Thanksgiving, we are now officially screaming towards the holidays and the end of that year. That means, everything in our lives (and our business) are about to get crazy. In this episode I’m sharing some of my favorite tips that have helped me navigate through a recent busy season that I plan to use during the holidays too.
In this episode, I'll tackle the following areas:
- The importance of giving yourself deadlines do you aren’t working on Christmas Eve.
- Should you go to that holiday get-together and how NO really can be a complete sentence.
- Yes, you should ask for help and delegate.
- Add white space into your mind and your life simply by putting down your phone.
And if you’re looking for more holiday tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
The holidays are fast approaching us and online shopping continues to explode. That means your business needs to be on their A-Game this year. In this episode, I’m sharing the #1 reason people decide not to finalize their purchases online: shipping charges.
How many times have you been shopping online, have added a couple items to your cart and when you saw the $7.99 shipping charge, you immediately questioned whether or not you really want the product? Or what about that alert in the cart that says: “Add $4.95 to your cart and get free shipping.” Do you find yourself going back to the menu to see what you can find to get you over that $4.95 threshold?
We all do it, and unfortunately that means your customers are doing it too...on your website. Yikes! If you’re not offering some sort of free shipping, you could be losing customers. In this podcast, I’m sharing some tips on how to handle the shipping situation AND still make a profit.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
It’s election season in the United States and there has been a TON of marketing going on! In this podcast, I’m going to have a little fun and share some marketing do’s and don’ts I’ve seen recently from local politicians in my area. All lessons we can learn on how to promote our business. Here’s just a few things I cover:
- Invading your text messages and email inboxes (without permission)
- A mailbox full of flyers and postcards.
- The power of using the right words to capture people’s attention.
- Are door-to-door sales really effective?
- The power of community.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
Do you remember when Black Friday used to just be the day after Thanksgiving? Me too. Now Black Friday as turned into more of a Black Friday Season...and starts weeks before Thanksgiving. That means, if you haven’t planned any Black Friday promotions now, your late. 😉
In this episode, I’m sharing some of my favorite last-minute Black Friday promotions that I’ve seen show up in my inbox and in my newsfeed recently.
And if you’re looking for more tips and tricks on promoting your business on social media, follow me on Facebook and Instagram.
Do you need to sacrifice sleep (and health) in order to grow a business? That’s a question that I recently heard in a group of small business owners and I totally stopped in my tracks. Sometimes the entrepreneurial journey is a long, tiring and lonely road. Not to mention the world has convinced small business owners that in order to succeed we have to hustle and run on caffeine and a prayer to keep going. BUT, that’s not what you should do, friend! That’ll lead you straight into burnout.
In this week’s episode of the podcast, I’m sharing some helpful tips on how to set boundaries and reclaim your peace this holiday season. Here are some of the ways I’ve used to keep myself focused and avoid burn-out:
- The importance of setting aside time – specifically time where you’ll have the most focus.
- Tackling the “right” to-do list.
- Turn off distractions.
- Give yourself grace.
What would happen if your business’s Facebook or Instagram page was shut down today?
Would your customers know how to reach you?
Would you have a plan in place to still connect with your customers?
In this episode, I’m sharing 3 important tips that’ll help you protect yourself and your business if social media happens to go sideways. Each of these tips are like insurance policies. They protect you from Murphy’s Law – if anything can happen, it will.
Here’s a breakdown of the podcast:
- Protect against hacking with two-factor authentication.
- Don’t put all your eggs in one basket. Expand your social media platforms.
- Get your email list up and running (and without being spammy). Snag my free training on how to grow your email list here.
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
Facebook groups are a great place to connect with your customers. It offers a more personal setting to engage with your customers and it’s an opportunity to build that know, like and trust factor so you’ll make more sales.
In this episode, I’m sharing 5 best practices that’ll help you grow your business. Here are the topics I cover:
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Make your Cover Photo stand out
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Keep your website link front & center
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Have FB LIVE parties
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Always incorporate good quality photos
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The importance of being responsive
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
We live in a microwave society where our customers want the easiest way possible to follow you and make a purchase. When we make it hard for our customers to do either of those, we lose them. Which means we lose money.
In this episode, I’m sharing four areas of your business where you MUST make it easy for your customers along with some ideas too!
Here’s a breakdown of the episode:
- Contacting you – It's important to be responsive (without being available 24/7).
- Onboarding – Service industries, I’m talking to you!
- Buying – Don’t lose customers at warp speed with multiple clicks at checkout.
- Joining your programs – Be proactive with the many questions your customers may ask.
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
Q4 is oftentimes the biggest revenue producing time of year and it’s SO important to have a solid plan in place and to START EARLY.
In this episode, I share 5 tips on how you can start preparing for your upcoming holiday promotions:
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Decide what promotions you want to do.
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Make sure you promote items that your customers actually want.
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Set a cut-off date for sales
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Incentivize early purchases by having your best sales way before the holidays.
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Start (or grow) your email list.
If you’d like to learn how to create an coupon or offer that could be given to your customers right when they sign up for your email list, you can get my free training here.
And send me a DM if you’d like to have personal help planning your holiday promotions and take advantage of $10 off an hourly consultation (originally $60/hr).
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
Ever heard of a marketing funnel? If you don’t have a marketing degree (like most business owners), chances are, you haven’t. And chances are, you are instantly afraid of it because it sounds complicated.
In this week’s episode, Holly does what she does best and simplifies marketing terms and puts them into layman's terms. 😊
She shares practical definitions of what marketing actually means and what the heck a marketing funnel is. She shares two practical examples that’ll help you understand how you can incorporate a marketing funnel (spoiler alert...it’s your customer's journey on how they end up swiping their credit card).
Holly even gives you a helpful training and worksheet that’ll help you determine who your ideal customer is so you can stop spinning your wheels on how to get people off the street (or social media) to come in to your store or website and make a purchase.
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
Not having your hours or contact information up-to-date on your website or social media, could be costing you customers...which in-turn costs you money. Even not consistently posts on social media can also hamper sales too!
In this episode, Holly is sharing what information is IMPERATIVE to keep updated and even gives you her 30+ post ideas for FREE to help you consistently posting on social media too!
Mistakes, failures and frustrations are a part of life. And yes, they’re also part of business too. Sometimes all of these hiccups can really make you question your decisions, your future and even your purpose.
In this episode, Holly shares her favorite scripture that has helped her through the challenges. She gives encouragement (and yes, a little pep talk) to help you get through the tough times.
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
Chances are your Facebook page serves as a first impression to anyone who buys from you or even makes a decision to follow your page. That means, you need your Facebook page to be set up the best possible way.
In this episode, Holly shares some helpful and simple tweaks you can do to your page to make people want to follow AND buy from you!
Here are the resources she mentions in this week’s podcast:
- Get 30+ post ideas to help you come up with content easily.
- Sign up to join the waitlist for Holly’s new monthly coaching group: The DIY Marketing HUB.
Like any social media platform, there are lots of difference features to Instagram. From stories and posts to reels and DMs, there’s a lot to figure out. Each part of Instagram can and usually is used differently and in this episode, Holly shares the difference between stories and posts.
Here’s a breakdown of the episode along with helpful resources she’s created:
- Learn the basics of Instagram with Holly’s Instagram 101 Workshop
- Basics of Stories (03:37)
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Basics of Posts (09:15)
- Create graphics for free on Canva
- Episode #27 – The Power of the Human Element in your posts
- Get 30+ post ideas for free
- Episode 18 – Easy Ways to Come Up with Content
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Want to learn how to do Reels and more (13:36)
- Join The DIY Marketing HUB monthly coaching group that opens September 1st.
- Get on the waitlist and you’ll get 30% off monthly coaching (originally $47/mo).
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Learn more about the group here.
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
The holidays are just around the corner which means vendor and craft fair season is rapidly approaching. In this episode of the podcast, Holly shares some helpful tips on how to make your booth stand out amongst the crowd.
Here’s a breakdown of the podcast:
- Who should you ask to get ideas on what your booth should look like? (01:30)
- Helpful tips on what you should consider for your booth (03:35)
- Ideas on what to do while you’re “running” your booth (14:25)
If you’re interested in getting more ideas for your upcoming vendor fair AND get personalized help with your social media before the fair, sign up for Holly’s new coaching program: The DIY Marketing Hub! Original cost is $47/month, however if you sign up for the waitlist, you’ll score a sweet monthly discount when Holly opens up enrollment on September 1st.
To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.
Business conferences are a great way to network, learn and grow your business. They’re also a huge investment of time.
In this week’s episode of the podcast, Holly shares some helpful tips she learned from attending her very first business conference. In this podcast you’ll learn:
- The importance of going to a business conference.
- How to prepare you and your business before you step foot in the building.
- What to do during the events.
- And how to process all the ideas and excitement from the conference into your life and business.
And if you’re looking for support on your entrepreneurial journey and need help with all things marketing (including social media), sign up for Holly’s new monthly coaching program The DIY Marketing Hub. Doors open September 1st. Get on the waitlist HERE and you’ll also receive a special discount when you sign up when doors open!
If you were to Google “how to market your business” you’d find millions of articles. Just for fun, I did that today and there were about 3,550,000,000. That’s definitely A LOT to sift through which means there’s a TON of noise in the marketing space.
In this episode Holly helps you weed through the noise and gives you the very best marketing tip she knows: The HUMAN Element. She gives some helpful (and simple) ideas on how to incorporate more of the human element into your social media marketing and make more sales.
If you'd like to join the waitlist for Holly's new monthly coaching program, sign up here.
To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.
One of the very first things we do when we start our business is design a logo. Most of the time, we don’t have a budget so we DIY it, pick out a few colors for our “brand” and move on. But many mistakes can be made when you start your business like that.
In this episode, Holly is bringing in branding expert, Carrie Newell of C. Marie Graphic Design & Branding to give you, the scrappy business owner some helpful direction. Together, they chat about best practices when you’re DIY-ing your logo and branding as well as when it’s a good time to hire it out. They even talk about how good quality headshots plays a huge impact on your overall branding too.
If you’re at a point where you need some professional help with your branding, follow Carrie on Facebook and Instagramor check out her website too.
To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.
If you have a physical location, you MUST have an online presence in order for people to find you.
Thanks to technology people are search for businesses just like yours online. Recently Holly and her family were on vacation and they spent a ton of time searching up restaurants, activities and a variety of other things to do.
They all discovered there were some things that businesses could do a better job with in their online presence. This week, Holly shares some helpful insights into some common mistakes she noticed.
I just got back from a family vacation and we literally spent our entire time referencing things to do on our phones.
Here’s a breakdown of the topics:
- Have you secured your Google My Business Page? (01:52)
- Do you have a Facebook page and are you posting consistently? Get Holly’s 30+ post ideas here. (06:47)
- If you have a website, is is showing up correctly on mobile? (10:01)
- Billboards are expensive, but sometimes great advertising. Are you showcasing your business in the best light on one? (11:23)
- Do you sell experiences? Try video. (16:45)
- Are you asking customers to review their experience on Google of Facebook? (21:00)
- Is the service you provide helping or hurting you from getting customers or repeat customers? (22:40)
To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.
We’ve all struggled with showing up at some point or another. Whether it’s business or personal life, there comes a time when we’re tired, bored, feel like giving up or just don’t want to do something.
In this week’s episode, Holly shares 5 practical tips that’ll help keep you showing up consistently on social media. Here are some helpful resources she mentions that’ll give you some guidance too:
- Need post ideas? Get 30+ post ideas for FREE here.
- Learn more about your customer and incorporate that information into your posts. Take a listen to Episode 22 for more helpful insight into learning about your customer.
- Don’t go at business alone! Join the waitlist for the community of other entrepreneurs learning about social media that Holly’s launching August 1st here.
To get more helpful tips and tricks on how to promote and protect your business, follow Holly on Facebook and Instagram.
Let's face it, we do everything on electronics. Your phone. Your computer. And it's not just business. Our personal lives are online too. Unfortunately, that means we have a WHOLE lot to lose if one of our devices or an account online gets hacked.
In this week's episode of the podcast, Holly brought in IT expert Ben Anderson of Run Networks to teach us how to protect not only our business, but our lives and our customers too.
Ben shared a ton of resources with us and here's some helpful links to the difference resources so you can start protecting yourself today:
Storage Cloud (for computer back-ups): StorageCraft
Antivirus Protection:
CarbonBlack (can be purchased through several companies)
Sophos
Save all your passwords using Dashlane
If you need more IT help you can always reach out to Ben here.
Have you ever talked to a customer service rep over the phone or in person and they start using words or acronyms that you've never heard of and don't have a clue what they're talking about?
Every industry has them. It's like a secret code we use to talk to each other. BUT if we use them in front of our customers there's a chance they'll get lost in "translation."
In this episode, Holly gives you some helpful insight and ideas on how to change your words into something your customers both understand. Then once you change those big words and acronyms, it’s time to figure out what words actually get your customer’s attention. Holly offers a free training and worksheet that’ll help attract the right customers – the ones who will actually buy.
Get the free training and worksheet here.
To get more helpful tips and tricks on how to promote your business, follow Holly on Facebook and Instagram.
It’s easy for us to use the word small when it comes to describing our business. Sure, we’re lumped in the general category of “small business,” but there is nothing small about your business.
In fact, you and your business make a BIG impact in not only your personal life, but the lives around you.
In this episode, Holly shares how you can remove the words small or little from your vocabulary and discover the impacts that your business is actually making.
And don’t forget to send Holly a DM on Instagram after you listen to the podcast and tell her how you’re changing the words you use in describing your business.
How many times have we had something we wanted to do, but got stuck because we didn’t know what to do next? In this week’s episode of The Scrappy Business Owner podcast, Holly shares some common situations where business owners may get stuck and gives practical tips on what your next step can be.
Here’s a breakdown of the podcast:
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Starting a business (04:23)
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Do you need to set up an LLC or some other legal entity?
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How do you pick out a business name?
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Starting a social media page (08:27)
- Setting up bank accounts and paying yourself (10:07)
- Creating a logo (12:00)
- Starting a podcast (14:58)
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Starting a website (20:18)
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Do you sell products or services?
Don’t know where to start in promoting your business on social media or anywhere else? Check out all the services Holly offers:
- Hourly coaching – get some one-on-one time with Holly to brainstorm your next steps.
- Packages – Whether you have a big event planned and need help promoting or need more monthly marketing support, Holly offers a variety of customizable options.
Learn more about here services by visiting: https://www.startpointmediagroup.com/services
Being a mompreneuer definitely has its challenges. Often times, we are operating in survival mode and sometimes it seems impossible knowing how to juggle being a mom, managing a home, keeping everyone alive and trying to start and run that business.
In this week’s episode, Holly is not only offering some words of encouragement, but is also sharing some helpful ideas that she learned when starting and growing a business, while raising little ones.
It can be hard coming up with content for post ideas. Sometimes we just don’t know what to post about and we get writer’s block. And other times it simply just comes down to time. We don’t have the time to sit down and actually come up with the posts.
In this week’s podcast, Holly not only gives you ideas on how to come up with post ideas, but also gives you some simple strategies on how to go from brainstorming ideas to actually getting them scheduled in under 60 minutes.
And if you’re looking for some easy post ideas that don’t involve much thought, Holly has 30+ different post ideas you can use as well. Get access to those post ideas here.
Whether you’re just starting your business or have been in business for a while, chances are you’ve never paid yourself or if you have, you don’t do it regularly.
Oftentimes small business owners have a couple mindsets when it comes to actually writing their own paycheck:
- You have expenses and “can’t afford” to pay yourself;
- You don’t have a clue what you should pay yourself;
- It doesn’t feel like you’re being responsible if you don’t put everything back into the business;
- You probably need to trim some expenses, but you’re not sure what.
In this week’s podcast, Holly shares helpful mindset shifts and practical tips on how to not only prepare to start paying yourself, but actually start writing out your paycheck. One helpful resource she recommends is the book Profit First by Michael Michalowicz (get it on Amazon here).
And if you’re looking for more tips and tricks on promoting your business on social media, follow Holly on Facebook and Instagram.
The weather is finally warming up and that means, it’s event season. Whether you’re participating in a vendor fair, wedding, graduation party or even an event space, then this podcast is for you!
There’s a lot of different ways you can promote a live event, but when it comes to social media not everyone knows what to do. In this episode, Holly unpacks some simple and effective ways to use Facebook (and Instagram too!) in promoting your next event.
One of the most important pieces to successfully promoting your event on social media is: knowing who your ideal customer is. So, while Holly gives you some practical tips in this episode on how to promote the event, she has a helpful 10-minute training and worksheet to help you be laser focused on every post and event page you create. Download the helpful training and worksheet here.
There are a lot of opinions out there about Facebook ads and boosts. In this episode, Holly digs into the ins and outs of advertising on Facebook including:
- What's the difference between Ads and Boosts;
- The Pros and Cons of both;
- Tips on how to run successful ads and boosts;
One major area that leads to the success of ads and boosts is knowing who you're idea customer is. Holly offers a helpful training and worksheet that will be exactly what you need to get your Facebook ads off on the right foot. Get access to the 10 minute training and worksheet here.
Instagram has been around for a while now, yet there's still a group of people that have their business on Facebook, but can't quite seem to commit to having an Instagram account too.
In this episode, Holly unpacks the 9 benefits of having your business on Instagram and even offers an Instagram 101 workshop for those who want some extra help navigating the platform.
If you've been dragging your feet moving to Instagram, now's the time to get started. And once you do, make sure you send Holly a DM on Instagram tagging your business so she can follow you're page and support you too!
When we’re trying to be scrappy business owners, oftentimes we will have the mindset that we’ll take anyone’s money and therefore we try to promote on Facebook or Instagram we throw out a blanket of information and hope it sticks. Unfortunately, when you try to get everyone’s attention, you end up getting no-one's attention. Your efforts get lost in the crowd (literally).
In this episode, Holly talks about the importance of narrowing down the audience you want to buy your products and that you even want to have as customers.
She also offers a helpful worksheet and 10-minute training video that’ll guide you through the process of determining your ideal customer.
Sign up for that worksheet and training here.
Websites are often one of the most overwhelming items for small business owners. And one of the biggest hang-ups involves the tech piece of a website. In this episode, Holly breaks down all the website “tech terms” into layman's terms and helps you figure out not only if you actually need a website when you first start and how to make your customers actually want to buy from your website too. And if you have any questions or want to connect with Holly's website maintenance gal Karen, send Holly a DM on Facebook or Instagram.
Learning how to do something new is definitely not many small business owners want to do. And when it comes to Instagram Reels many just don’t want to figure it out. It this podcast, Holly addresses how to shift our mindsets to try something new, but also shares some practical things she’s learned when she finally figured out how to use Reels.
And if you’re listening and are still trying to figure out the basics of Instagram, then get Holly’s Instagram 101 Workshop replay. She’ll show you the ins and outs of Instagram and even guide you on how to promote your business too. Sign up for the workshop replay here.
We all want to put our best foot forward in our business, but sometimes our quest for being perfect is what keeps us from moving forward in our business and we end up stuck.
In this week's podcast, Holly shares how to identify why you want things perfect, the excuses you may come up with and how to move forward with excellence in everything you do for your business.
And if you relate to any of these excuses, send Holly a DM on Facebook or Instagram and she's love to chat with you on how to overcome them!
No one wants to send (or receive) spammy emails. And it would be easy as small business owners to just make the decision to not even try it simply because we don't want to spam our customers or even "bother" them with emails.
But as scrappy business owners, we have to be able to take advantage of cheap and free resources and promoting our products or services to our customers via email is a necessary marketing avenue.
In this episode, Holly shares some helpful ideas on what your emails should consist of and how they can not only help your customers, but help you make sales too.
She even offers a free training video on how to create an email form in Mailchimp (for FREE) so you can start growing your email list too!
Email is often one area of marketing that small business owners are super leery about. Generally speaking, business owners have a couple thoughts about it:
- We don’t want to bug our customers,
- We definitely don’t want to be spammy,
- We don’t have a clue what to even write about in the email
- We just don’t have the energy to consistently send out emails anyway
Do you fall into any (or all) of these thoughts?
If you answered yes, then you’re not alone! 😊
In this episode, Holly gives some helpful reasons why having an email list (and actually sending emails) are not only beneficial to your customers, they’re also beneficial for you.
When we’re trying to be scrappy in our business we also have to be SUPER strategic in every single thing we do.
Our time, money and resources are extremely valuable.
We don’t have the luxury of wasting time or money on things that do not matter in moving our business forward.
In this episode, Holly shares basic marketing must-haves in order to succeed in growing your business:
- Logo & branding colors (01:10)
- Social media (04:17) *get 30 days of post ideas for free HERE!
- Website (06:38)
- Updated & correct contact Information (14:01)
- Easy ways for customers to pay (16:46)
- Amazing customer service (18:05)
And if you're looking for more tips and tricks on your marketing follow Holly on Facebook and Instagram.
Once we have shifted our mindsets to set out of our comfort zone with doing live video, now we need to learn how to prepare to actually do it!
In this show, Holly shared 8 practical ways to prepare for your first live video and even gives a free resource of some of her favorite and reasonably priced pieces of equipment you can use for your videos too!
When was the last time you were pushed outside your comfort zone in your business? If you’re like most people, you’d prefer to stay safe and sound in your comfort zone.
It’s easy for us as business owners to want to play it safe and stick with what we know. But if we don’t step out and try new things we’ll be like Blockbuster...out of business. (Where are all my 80s & 90s people at?)
One of the things I see SO many business owners refuse to do is live video. It’s COMPLETELY outside their comfort zone.
Live video is too scary.
Too technical.
Many are simply afraid of looking silly and therefore they never do it.
Sound familiar?
In this show, Holly talks about stepping outside your comfort zone and shifting your mindset on how to face your fears and start going live video.
She also offers some reasonably priced equipment that’ll help you look your best on live too.
Get more tips and tricks on how to promote your business on social media by following Holly at StartPoint Media Group on Facebook and Instagram.
When we’re trying to be scrappy in our business, we are usually doing things as cheap as possible or end up trying to do things ourselves just to save money.
Sure, you’ll pay someone to run the electrical for your new shop because there’s codes you need to follow. Or you’ll pay that plumber to come in and fix that leaky toilet. But what about your marketing? The answer is usually NO.
Do you find yourself making comments like:
I’ll do it when I have time
Hiring out for marketing help is probably really expensive.
If I did have a budget I don’t even know where to begin hiring help.
In this show, Holly shares that while you CAN totally do your own marketing the scrappy way, there are some things that are better left to the professionals.
You can also get more tips and tricks on how to promote your business on social media by following Holly at StartPoint Media Group on Facebook and Instagram.
When we’re being scrappy in our business, we are generally relying on free ways to promote our business – and generally that’s on social media. While it’s free, chances are we’re “competing” with several things:
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Companies who are “paying” two show up in your feed(i.e. Facebook ads);
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The “noise” of the algorithms - friends and family posts;
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And the drama of the current world we live in (i.e. news and opinions).
That means when we post about our business on social media we HAVE to step up our game on any content we post.
In this show Holly unpacks a list of simple things you should be doing with your posts and uncovers some common mistakes you may be making (but can easily fix).
And in addition to these helpful tips, Holly has created a free gift to help you get started on the right foot with your posts - 30-Days of Social Media Post ideas.
You can also get more tips and tricks on how to promote your business on social media by following Holly at StartPoint Media Group on Facebook and Instagram.
Thanks to technology, there's a TON of social media options out there for where our business should be.
But – it doesn’t mean we need to be on all of them.
Most small business owners are struggling to come up with just one post on any given platform and it's because we're too buy trying to run our business and keep our personal life in tact too.
Who has time?!?!
In this episode, I give you 2 simple tips on how to decide which social media platforms your business should be on.
Once you figure out which platform you should be on, you're going to need to start posting consistently. I've created 30 days of generic post ideas that'll help get those creative juices flowing.
Get your FREE 30 Days of Post ideas here.
No marketing budget? No problem. It is possible to grow your business AND promote your products and services even when there isn't any money in the budget. It's called being scrappy. In this show, Holly from StartPoint Media Group unpacks 6 scrappy ways to move your business forward when there isn’t any money in the budget - and it's not just for the marketing budget either.
Get more tips and tricks on how to promote your business by following Holly on Facebook and Instagram