Rise & Shine - SoundSage

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Cutting costs + raising prices now? You need this episode. Meet Justine McLean, financial educator, mentor, speaker, podcaster and author. Justine went from a $42,000 tax debt to build a profitable business and helps others get on top of their numbers. Hear Justine on simplifying money, how to make more right now and tips from her new book, Become A Business Money Magnet.

How she wrote her book in just 20 days
Justine’s journey from loathing numbers and deep debt to today
Success is different for everyone – and it evolves
Why it’s important for business owners to understand the numbers
Which ones are vital to wrap your head around
Most common mindset blocks business owners have about money
How to reset your money story
The one sure-fire way to make more money in in business now
Pricing tips

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Google Ads is its own ecosystem. For micro business owners who do most things on their own (or with a small team) it can seem way too complicated and like a black hole of disappearing money. So in this ep, I’m breaking it all down with Kaity Griffin. She’s a Google Ads expert who’s created successful ad campaigns for Showpo, Swimwear Galore and Brian Tracy and teaches small business owners and digital marketers to create seriously profitable Google Ads and cut through the tricky tech.

Hit play to hear:

The best-fit businesses for Google Ads
Google Ads vs Google search
Keywords explained
Why Google feeds you different ads every time you search
Main performance metrics to wrap your head around
Goal settings as the key to ads success
Ad location explained
Quick win vs slow burn
Specificity vs volume
Why big business use Google Ads
How AI is used
Google Ads myths busted

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If you run an ecommerce business and struggle with bringing the person or people behind the brand into your website, this ep is for you. Whether your business is small or big, people buy from people they connect with. Connection builds like, trust and authority followed by revenue. Dive into this ep to learn these golden gems with examples, tips and more…

Talk in the first person
Tone of voice
Write a REAL about page
Reworking your Home page
Microcopy
Writing hi, buy product descriptions
Enhance user experience
Leveraging social proof

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Greenwashing officially given the boot in the EU … and what it means for Australia.

In this solo ep with just me, Rach Green, I’m explaining the EU’s ban, what it means for Australian small business + how it will change your copy and messaging.

The EU has given greenwashing terms the boot and it's currently in process to become law. I’m cheering the EU’s move because it’s likely that Australia will follow this bold, much needed step to kill the BS, stop misleading buyers and put the importance on the planet that it deserves with action.

Hold up - what’s greenwashing?

It’s a topic I explored in this blog and also in this pod with Sam Rankin a few episodes ago. So go check that out if you want to dive deeper into greenwashing and messaging.

Greenwashing is defined by the European Parliament as “The practice of giving a false impression of the environmental impact or benefits of a product, which can mislead consumers”.

Greenwashing is saying sustainable things that your product isn’t, so buyers choose it in the misbelief that they are making planet friendly purchases.

Greenwashers use words like “eco friendly”, “natural”, “sustainably made”, “planet conscious” etc when they are none of these things – and when their claims aren’t proven.

The UN makes it clear: “greenhouse gas emissions, such as carbon and methane, from human activities are wrapping the Earth in a blanket of pollution that has warmed the planet and led to severe impacts such as more intense storms, droughts, floods and wildfires.” In Australia, we know this – crazy, out of control busy fires. Wild storms that unleash rock-size hail balls. Whipping winds like we’ve never seen. Climate change is undeniable - it is caused by humans.

What’s so wrong about greenwashing?

It’s dangerous, deliberate and deceptive.

Simply, it’s unethical. It’s a marketing tactic. And this kind of shady marketing (excellent pod on unethical marketing with Mia Fileman) is exactly why for a long time I’ve been ashamed to be a marketer with a degree in marketing. Because marketing is twisted. It plays on our weaknesses, our ignorance, on the truth. It’s also why I am now a copywriter for brands with conscience. Because I want to help the good ones – the people who give a damn about tomorrow with the impact and actions of today.

Greenwashing is misleading customers at the cost of the planet. It’s unsustainable - the world has long known about the limited resources we have. It’s a false economy for the earth. For example, products labelled “compostable” without any mention of Australian standards as home compostable are not actually meant to break down in your garden compost. They just say that so you feel better about buying it – it’s playing on your guilt and targeting the consumers who do care about their impact on the planet.

We have to do better.

What’s banned?

In January 2024, the EU declared these are the greenwashing terms they will ban unless you have certified third party proof:

Environmentally friendly
Natural
Biodegradable
Climate neutral
Eco

These new rules make product labelling clearer and more trustworthy – without vague green claims. The proof for green claims must come from an independent certified authority, which could be something in Australia like B Corp, Australian Certified Organic, Australasian Bioplastics Association, Forest Stewardship Council certified etc.

This HUGE change will come into force by the end of 2026. European brands are scrambling to sort out their products, sourcing, messaging and packaging right now.

If you’re thinking “This is excellent – but what does it mean for Australia?” I’ll let the European Parliament’s rapporteur Biljana Borzan (S&D, HR) tell you.

“People will be able to choose products that are more durable, repairable and sustainable thanks to reliable labels and advertisements. Most importantly, companies can no longer trick people by saying that plastic bottles are good because the company planted trees somewhere – or say that something is sustainable without explaining how. This is a big win for all of us!”

Australia often follows the EU’s lead… we have strong political, economic and cultural ties with the EU, working closely to meet shared global responsibilities such as promoting sustainable development, tackling climate change and respect for international law. In December 2023, the ACCC launched new guidelines for making environmental claims for business, which could be the perfect launchpad for adopting the EU’s greenwashing ban here.

If we see it roll out successfully there, I hope we will learn and copy.

What does this mean for Australian small business?

Good things, many good things – for people, planet and hopefully profit.

Better choices and empowered buying.

You’ll have 100% confidence that your purchases are planet friendly. You won’t need to double think and do your own research to determine if something is genuinely sustainable. You can trust brands more. You can make a more informed decision from the get-go.

You’ll be presented with more durable products (take that, Kmart crap) and considered end-of-life destination. Closed loop systems will rise and become more of a mainstream concept.

For business, transparency will be clearer than ever. No hiding, obfuscating or twisting the story.

The playing field will be levelled – big brands can’t use their dollars, shelf space and brand power to slug us with deceptive marketing.

If brands are greenwashing, they’re going to lose some serious (brand) face. No one likes being lied to. We vote with our dollars.

With so much manufactured in China and cheaper labour countries, this could also mean they have to pull up their socks with manufacturing and product creation – or the lose contracts. It might mean their environment fares better too, if they’re creating less chemical, single use junk that bleeds into their land also. One effect could be that more products are made in the country their sold where we can be sure of environmental standards. Which could mean more jobs stay here – but may also mean prices rise.

Ok so what does all this mean for product copy and messaging?

If you’re doing the right thing and can back up your sustainability claims with certified third party proof, soldier on, legend. If you don’t have that proof – get it. And be upfront that you’re working towards it.

The greenwashing ban in Australia could also mean your copy has…

Tighter product descriptions – no vague or exaggerated eco claims, just the truth about a product’s environmental impact.
You may need to provide more details about how your product is sustainable through things like materials, production, energy usage, end of life etc.
Fact-focused messaging that flicks the fluff – and that doubles down on the fact checking.
More meaningful messaging that reframes your brand as truly, deeply eco friendly
Honesty – it reigns, like never before.

What next?

The EU has to legalise these bans and make them law. Sit tight until November 2024 for that to lock into place. Then we see what greenwashing moves Australia makes.

What do you think these changes will mean for Australian small business? Join the chat in this episode’s notes on Spotify, comment on the post on Instagram or email me. And if you need help to get your brand messaging right, I could be the copywriter you need.

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Sources

Climate Council

European Parliament

European Union External Action

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An comm brand built on body positivity, Mama Movement is the dream of ex- corporate mousewheeler, Faye Tan. Bright, booty loving and sustainably made, you’re about to hear how she grew her business from zero to babOOM without sacrificing on values.

The story of P!NK owning a Mama Movement piece
Faye’s evolution from dull corporate life to CEO of one of Australia’s fastest growing sustainable clothing labels
The moment she started to make actual income
Why body positivity is her credo
Busting toxic ideals on body image
Gaining traction as an ecomm in this tough economy
Growing from her garage to warehouse
Her content strategy unpacked
Scaling… and then killing her popular swimwear product lines
What’s next for Mama Movement

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Connection is why we’re in business and it’s absolutely what your client or buyer is seeking, whether they realise it or not. I dive into this topic with Suz Chadwick, Business & Certified Mindset Coach who helps you build a BRAVE & BOLD personal brand and profitable business. Tune in to uncover the ingredients of sticky, magnetic brands that connect:

Why we crave connection through brands
We buy what we want to do, be and have
How identity and values effect your buying
Why we need brands that connect
How we build one
Understand what it is you’re here to do
How branding makes us money
Metrics that matter for measuring brand connection
The personal brand economy era
Blocks business owners face when building a connection-driven brands
Showing up as the real Suz Chadwick
Balance is BS

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Marketing trends – do you get on board? Or stick to your own thing? Whatever works for your small business, it’s worth being aware of what 2024 has in store for marketing because it's is one thing we can’t go without. Listen in to hear this year’s trends from Shay Bianco, founder of Shay Bianco Marketing. She’s your marketing buddy, here to take the dread out of marketing and show you the “how” while getting the results you want.

Hit play for 2024 marketing predictions and:

Conversions don’t come from riding the trend wave
Why she’s never followed any marketing trends
2024 marketing trends:
- Nostalgia and comfort
- Knowing your audience
- Personalisation
- AI
- Omni-channel marketing
OG marketing principles still have a role today
Ways to know your audience
What Shay’s own marketing strategy looks like
ROI and metrics Shay’s achieving
How to use lead magnets, email marketing, SEO, dark social and more this year
Dark social and how it’s changing the marketingscape
Do we still need humanity in marketing in 2024?
Why Shay works 4 hours a day, 4 days a week

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Info on dark social

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Sustainable skincare is a massive industry and one I’m exploring in this ep with Christie McGann from vegan skin are and make up brand, The Bod Society. From her carport in 2018 to buying a factory in 2022 and winning awards, hers is truly a story of a brand that’s aligned with her life and values. Listen in to hear:

Where Christie started and where she is now
How her own growth and life experiences have shaped The Bod Society
How she creates effective products that are eco friendly, vegan, natural, cruelty free and sustainably sourced
Small batch vs mass production
The dark truths in the beauty industry Christie’s determined to flip by owning an ethical brand
How she stand out and rise above in such a crowded industry
Being the face of the brand as well as the boss
Balancing motherhood with business ownership
Winning business awards as a mum
Christie’s driving force

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Not all business awards are created equal. Which is why I’m chatting with Erin Huckle, awards writer and PR pro from Chuckle Communications. She works for creative, innovative and ethical businesses and has an 89% success rate helping clients win or be a finalist in awards.

Why awards are good for your business
What judges are looking for in your entry
Benefits of winning (the good)
Awards with questionable cred – what to look for to know it’s worth your time (the bad)
Award programs as sales funnels (the ugly)
Pay to play – should we have to pay to enter awards?
Practical ways to harness your award to reach more people and grow
How to write a powerful award entry
PR for small business tips

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Greenwashing – it’s often more grey than green. In this chat, I untangle sustainability messaging with Sam Rankin. She’s a sustainability copywriter, environmental science grad and fellow mountain bike rider. Sam’s business is Copy Circle and rocks the vanlife writing for conscious brands while she trips around, looking for surf breaks, adventure and nature.

Grab a cuppa, your sneakers, dog or some you time and hear:

What greenwashing is
Common greenwashing terms in brand messaging
SEO keywords and greenwashing
Greenwashing tactics explained
Shady greenwashing examples
What to do if your client is greenwashing
Radical transparency
Brands doing sustainability messaging well
Greenhushing explained
The outcome for brands that don’t do sustainability properly
How to know a business is truly sustainable
Government small biz guidelines for sustainability messaging
Proof that community over competition is more than a hashtag

ACCC Sustainability Guidelines for Business

Sustainability certifications to guide your buying (or aim for as a business owner):

BCorp
Certified compostable
Fair Trade
Certified Organic
FSC
GOTS
OEKO
Carbon neutral
Local or artisan made

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Capacity, time, energy. If these are areas in which you want to do better press play for this chat with Hollie Barac, capacity advocate and time management specialist. No stranger to chronic pain, Hollie is a wise asset for small business owners and brilliant at reminding you that rest is productive.

What a capacity advocate and time management specialist does
Hollie’s health journey
How it’s redefined the way she works
Listening to your body
Protecting your energy as a small business owner
Reframing the concept of rest from reward to essential
Neurodivergency in small business
3 ways to boost your capacity

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Press play to learn about Alepp, a social enterprise that puts 100% of profits to support asylum seekers and refugees in Australia. Kate Ryan sources soap from Syria that’s made of two ingredients, is plastic free and brings spreads goodness from all sides. Hear us chat about:

Why Kate chose Syria, this cause and this product
Sourcing from Syrian soapmakers at the whim of war
Being clear on who she is, her purpose, mission and values
How do we do the most good?
Challenges of running a social enterprise
What keeps Kate doing this
The current situation for refugees and asylum seekers in Australia
Brand building when every dollar after costs goes back in to the business
Securing stockists
Simple ideas are the hardest
How to choose and support a charity through your business

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Travel while working, processes that back you to do that and an insight into Paris life. Some of the topics I cover with Michelle Teo from Rounded in this ep. Head of marketing for Rounded - Aussie made accounting software for freelancers and solo operators, Michelle has nailed the expat/travel life and shares what it’s like now.

Hit play to hear:

How Michelle engineered working in Paris (as an Australian)
The balance of working for Rounded and running her own business, Demand Conversion
Why travel with work is such an alluring combo
The different versions of yourself when you’re in a new place
Her roles as a mentor for North Korean defectors, a tutor for torture survivors and refugees and later an energy economist
The systems she relies on to support her lifestyle
Automation and processes for all small biz owners
Slowing down amps up productivity
Parisian flânerie and ways of life
Michelle’s definition of success

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Systems & tools Michelle mentioned in this ep:

Slack

Notion

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Plug in your headphones for this chat with Remi Audette, SEO guru from Sunday Best Digital. Remi leads an SEO agency that focuses on brand building and she’s all about getting your brand searched for, not just found. My go-to with the latest SEO knowledge, Remi and I tackle all things AI, SEO, GSE and whatever other acronyms we can find.

Where to get credible, straight-from-the-source SEO info
Simplifying one of the most recent Google updates, SGE – search generative experience
Why your biz needs conversational content to rank
SGE means we can’t depend on organic search traffic as much as we have
AI will NOT replace SEO copywriters
AI for SEO as a whole
Ways you can harness AI in your business
Being a female in a manboss industry
How Remi knew it was time to move from her 9-5 to her own business

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Settle in to hear Kate Toon and I unpack originality, personal branding and giving yourself space to evolve as a business owner. Kate is a business mentor, digital marketing coach, SEO teacher and self-described misfit entrepreneur. From copywriter to the Beyonce of SEO, TV celeb to author about to launch her next book, Kate is a wise, witty legend.

Podcasts are damn hard work
What writing – and launching – a book is like
Her evolution from paper round subbie to digital marketing coach, membership leader, global SEO expert and author
Intuitive direction (like a poo stick floating down the river)
No longer being know for the thing she started out doing
Showing the real Kate Toon as a (kind of) business celeb
Protecting her originality and Kate’s epiphany captured live on my pod
How Kate defines success
Belly laughs and grins

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Hear Kristy Pask, small business marketing and mindset coach, chat with me on perfectionism, how it’s held her back and the lessons she has to share.

Hit play to learn:

Finding herself lost and restricted by her niche
Saying yes when you want to say no
How it feels to be weighed down by perfectionism
How perfectionism held her back
The things she would have done differently
Recovering from perfectionism
Discomfort of boundaries – and sticking to them
Identifying triggers of perfectionism
How to escape the perfectionism trap
Life on the other side of perfectionism

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Say hello 👋 to Mia Fileman, marketing strategist and campaign guru from Campaign Del Mar. Mia deserves a place in your brain for her take on icky marketing tactics and keeping it real in small business.

🎧 Hit play to learn:

Pull vs push in bound marketing to attract your ideal buyer
Not treating consumers as idiots
Weaponising psychology and invented authority (coaches beware)
BS radar fine tuning
What is a campaign?
Why I’ve never done one
Why you shouldn’t put all your eggs in the IG basket
Brand control - paid, earned and owned channels
Current shady marketing tactics to avoid
Why NOT to go on sale
Success = working barefoot, no bra and freedom

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Link to solo episode I mentioned in this ep

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Hear marketing strategist, Loan Kien from The Digital Octopus, share her wisdom on making marketing work for you. An eccom marketing expert, Loan tells us the keys to shaping a thriving vs stumbling brand.

Hit subscribe & play to learn:

Why eccom is her niche
Her solid marketing framework that grounds every project
Clarifying your brand as the go to
Why the best communicator always wins
What separates thriving vs stumbling brands
Social content that works for Loan – memes aint all, gf
Borrowed, earned and paid media explained
Must have email automations for service & eccom brands

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In this ep I’m chatting with Darby Lyndon, brand and content strategist. She loves helping small business owners who have left the corporate world to serve others in their own special way.

Settle in and learn:

The leap from corporate life to full time in her own business
Brand therapy to clear blocks
The risk of offering new services/products – and ideas for testing them out
Content creation – what, why, where and how
Cross pollination and evergreen content
Removing fear in thought leadership
Common content mistakes
Reaching a new audience without paid ads
How to understand your audience
Managing imposter syndrome

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I’m chatting with Nikki O’Brien, podcast coach from Quintessential Being. Ex-radio announcer, audio addict and soul-led creative, she’s a dedicated vegan chocolate lover.

Hit play to learn about:

Coming up with the idea for her business
Shifting from radio announcer to podcast coach
Being a single mum while running her business
Listening to her soul at every step
Why podcasting is a powerful marketing tool
Basics to start your own podcast
The value of conversational-style podcasts
How to pitch to be a podcast guest
Her most game changing move

Find Nikki at Quintessential Being and a killer freebie here.

Find me at Shine Copy and on Instagram.

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OUT - word of the year.

IN – one question to ask yourself every day, that will reframe the way you do business (and life).

In my first solo episode, I share the one question I’m asking myself everyday this year. I’ve never done the whole “word of the year” thing. I like to go with the flow. And I don’t feel I need a word to set my direction or intention.

Instead, this year, I’m asking myself one question.

Because I’m no longer doing things because I think that’s what I'm supposed to do, as a business owner. Or as a mother. Or as a human.

Hit PLAY to hear:

Why I’m asking this question (and why you should too)
How to get hardcore perspective on why you do all the things
How to clear mental space and ease the load
The possibility of change and what that can bring you
Goals, doing more, smashing ceilings and earning more isn’t all it’s hyped to be
Now is enough

I’d love to know how this episode touched you. Email me or DM me anytime. I’ll always reply to every message.

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Lisa Byrne is an ecomm marketing coach who helps women create sustainable organic marketing strategies to grow their brands. I’ve known Lisa for a few years and I love her uncomplicated way of helping small businesses grow.

Hit play to learn:

Risks, spending and snagging her first client
Her journey to becoming an ecomm biz coach
Why she swears by having her own business coach
Growing with ease by focusing on one offering
Why women aren’t aligned with the masculine mindset
Feminine gifts and wisdom
How traditional gender roles still hold us back
Valuing your time more than money
Doing biz without social media
Advice for ecomm biz owners struggling to scale

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https://lisabyrne.com.au/

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https://www.shinecopy.com.au/

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https://instagram.com/shinecopy

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Brand voice and values are major elements of your brand. But they’re kinda intangible and hard to wrap your head around – especially if writing isn't your thing. In this ep, I’m chatting with Cherie Donnellan, copywriter and marketing coach to unpack it.

Hear all this and more:

Coming back to work after having her second bub
WFH with her husband sharing the parenting load
Her evolution from journalist to small biz owner
Nestling into your niche
What brand voice is and why you need one
Infusing your values into your marketing and copy
The value of brand storytelling
Bonds and some small biz that are doing brand voice ridic well
Consistency is better than loudness
Rapid fire Q&A gold

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https://instagram.com/shinecopy

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https://cheriedonnellan.com/

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In this ep I’m chatting with Nicole Paspaliaris, photographer and brand coach who is on fire about getting brand fundamentals right from the very start of your biz journey. And she has some deep wisdom on harmony vs balance, moving past fear, and boundaries that you will absolutely benefit from.

Plug in your 🎧 and devour Nic’s words on:

Her small biz journey from retail to photographer to brand coach + mentor
The amazingness waiting beyond your fear
How it’s hard to find people willing to share their knowledge to help you at the beginning of your business
Turning fear into your superpower
Tips for building a strong brand from the get-go
You are brand (yep, even if you’re an ecomm biz)
The people and skillsets you should gather around you when you start
Harmony instead of balance

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https://www.nicolepas.com/

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Profit is the must-have you need to build a sustainable business. But along with it comes doubt (grounded in the idea of not being worthy – when you SO are).

Tune in to unpack with Jaz Parasram, Graphic Designer and Pricing Queen:

How and why a designer became a pricing expert for creatives
How to know if you’re undercharging – and what to do if you are
Self doubt and charging your worth
Using imposter syndrome as your comfort zone
Pricing as a pillar of your creative business
Seasons of YES and NO
Value vs worth – they are not the same
Is pricing on your website the right thing to do?
Quoting advice
Flipping comparisonitis on its head

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https://www.shinecopy.com.au/

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https://instagram.com/shinecopy

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https://jasminedesigns.com.au/

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Anxiety is something so many of us battle with. That’s why I hand the mic over to Lou Fitzpatrick from The Anxiety Project in this ep.

Listen to hear Lou unpack:

Her 20 year battle with anxiety, with a little depression thrown in
How she pulled herself out of her anxiety hole, after trying all the traditional forms of support
Setting up her business in such a vanguard niche
What “deep work” actually is
Getting vulnerable and removing the masks we wear
What it feels like to not have anxiety
Why our world contributes to anxiety
The pandemic of loneliness
Anxiety in children
Men and anxiety

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https://www.shinecopy.com.au

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https://instagram.com/shinecopy

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https://theanxietyproject.com.au

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Laura Duncan is a designer, brand identity specialist and passionate creative from The Design Room. She left behind her raincoat in Ireland and set up studio in sunny Brisbane where she creates “oh my gosh” branding that makes you proud of your business.

Plug in your 🎧 to hear Laura share:

Her ideal work day (and why she starts at 5am)
What she does to shut out all distraction
How to make your brand stand out – that’s one thing we all want, right?
The blending of yourself with your brand and how much of yourself to show
Vitals for a strong brand
Consistency is not boring
What happens when your brand doesn’t have consistency
How your brand is a storyteller
Creative block and how to deal with it
Website copy vs design – what comes first and why
How to know if you’ve outgrown our brand
Her worst mistake and biggest win

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https://www.shinecopy.com.au/

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https://instagram.com/shinecopy

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https://thedesignroom.com.au/

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Kombi loving, spontaneous queen, bookkeeping business owner Bec Buchanan from Straight Up Bookkeeping answers all my little, big and always-wanted-to-know questions. Full of wisdom, scaling advice and following your gut, this is another must-listen ep.

Listen to uncover:

Being a present mum and business owner
The difference between accountants and bookkeepers
Her journey from corporate mouse wheel to Kombi dream and small biz owner
Seachanging from Sydney while scaling her biz
How to know when to take on staff or outsource
Tips – and rule breaking – for creating a course (evergreen or not)
Tax time tips
That it’s normal to have no idea if you’re profitable
The intersection of passion and profit
Why you shouldn’t pass merchant fees on to your buyers

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https://www.shinecopy.com.au/

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https://instagram.com/shinecopy

Work with Bec

https://straightupbookkeeping.com.au/

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If you feel like moving faster, achieving more and going for the next big thing are not actually the way to do business, listen up. Slow living coach Rachelle Glendon chats about slowing the heck down and the transformative power that creates for your life, mind and business. Let’s flip the messiness and busyness of life into pulling back to move forward.

Slow down and learn:

What slow living is
Rachelle’s journey from corporate life to slow living coach
Why can’t we struggle to focus on one thing at a time
How we got to be so damn busy
How to start living slow
That massage is NOT self care
Tuning in to the seasons of life and business
It’s ok to be happy with where you are and to not want to earn more, buy bigger etc
What hustling looks like for Rachelle
Key signs of burnout

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https://www.shinecopy.com.au/

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https://instagram.com/shinecopy

Work with Rachelle

https://www.howtoliveslow.com/

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A UX copywriter and word genius, Susan Reoch is a gun at writing human-focused apps, websites, sales pages and email sequences. This chat covers all things connection, making business more human, DIY writing tips, lightbulb moments, boundaries and the messy back end of business that you don’t usually see.

Dive in to uncover:

The interplay of curiosity and distraction
What the heck UX writing is
Benefits of UX copy for your business
Her process for crafting irresistible email subject lines
Human connection and the power of knowing your audience
The power of the niche
That small biz life is exciting and luxurious (and def not lonely!)
Boundaries, balance and her dream work day
Why she sometimes hustles even though it’s not en vogue
What makes her stumble
Investing to achieve growth
The decision to retire her hugely successful money spinning product
And more on the messy back end of business

Work with me

https://www.shinecopy.com.au/

Find me on Instagram

https://instagram.com/shinecopy

Work with Susan

https://susanreochcopywriter.com/

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Can good profit and solid ethics co-exist? Yep!

Hear ethical marketing coach, Rachel Kurzyp, unpack the concept of positive marketing with me. She talks us through how you can show up, sell and serve in a way that feels good for you and is fully aligned with who you are.

Listen up to learn:

Rach’s path to copywriter, marketing coach and thought leader
What ethical marketing is, looks and feels like
The shady narratives we’re fed every day that we don’t even realise are unethical
How ethics and profit work together to grow your business
Stepping into your power as an expert
What success looks like for Rach
Her worst mistake in business
Her proudest moment
What she’d say to the Rach starting out in business all those years ago

Work with me

https://www.shinecopy.com.au/

Find me on Instagram

https://instagram.com/shinecopy

Work with Rachel

https://rachelkurzyp.com.au/

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A wealth coach with some unexpected views on money, Eliza Ludwig’s fave food is actually salad, her goal isn’t to make 6 figures and she teaches business owners how to build a brand that’s wealthy beyond the bottom line.

Tune in to hear me chat with Eliza Ludwig, wealth coach, from The Flow Society to learn:

Why her goal – as a wealth coach – isn’t to make 6 (7 or even 8) figures
What wealth is (it’s definitely not all dollarbucks)
About her goal reality check and why she you needed to focus more on life outside her business
About doing business by your values
How to price for your worth – not your time
Why we don’t need to be afraid to spend money in business
The warning signals when our goals just aren’t aligned anymore
What to do when you’re feeling stuck

Work with me

https://www.shinecopy.com.au/

Find me on Instagram

https://instagram.com/shinecopy

Work with Eliza

https://www.theflowsociety.com.au/

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Meet online business coach and social media strategist Stacey Marie from The Social Hub. Master (almost) of mum guilt and an ex-finance career woman, Stacey is all about flow, alignment and giving the finger to the idea of 6 figure hustling.

Tune in to learn:

How to handle biz mum guilt
How to choose the right business coach for you
Her journey from 17 years of finance to becoming an online business coach
Her advice for crossing the chasm from job you hate to running your own business
What “flow” even is
Figuring out the things that help you get into a good flow
How much of yourself to show on socials
How to get unstuck

Work with me

https://www.shinecopy.com.au/

Find me on Instagram

https://instagram.com/shinecopy

Work with Stacey

https://thesocialhubau.com/

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Google whisperer and extraordinary website designer Karlie Plowman from Techno Bird once booked a client based on her T shirt (ACDC if you’re wondering). She’s a straight shooting, non coffee drinking, business owner – and cheerleader to many. (Who wants allll the logos).

Listen to our chat to discover:

What the heck SEO is and why small biz owners need it
That Google doesn’t really mind what platform you build your website on
Starting out clueless is a wonderful thing
Niching is a smart move
Small biz life isn’t that lonely
Doing things your own way is the right way
Ingredients for a killer website
Showing up as yourself is essential
Small business life is an emotional rollercoaster

Work with me

https://www.shinecopy.com.au/

Find me on Instagram

https://instagram.com/shinecopy

Find Karlie

https://www.thetechnobird.com.au/

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