Marketing Insights by Drew + Rose: Recent Episodes
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We’re Drew + Rose A full service creative digital and events agency that creates magical moments and connections.
In our latest Convert with Confidence series episode of Marketing Insights, we explore the strategies Charlotte Johnson used to create a Marketing Team with a test and learn culture and with confidence in their marketing strategies. We share how this was implemented and how it impacted the team. Adriana Wertheimer, Digital Strategist, also shares her point of view and the learnings from this.
In this episode of Marketing Insights by Drew and Rose, Charlotte and Adriana explore the limitations of relying on industry standards and why marketers should create their own benchmarks for success. They discuss the importance of tracking your own data, the benefits of personalised KPIs, and how setting higher goals can boost team morale and drive better results. Learn how to confidently convert above industry averages with proven strategies that work for your brand.
In our latest podcast - March AI Update - Charlotte and Adrianna discuss the biggest impact AI is having in marketing right now, namely; SEO and paid strategy, and some of the exciting updates and announcements that have happened over the past few weeks. For example, Google's first core update of 2024 delves into reducing content that doesn't serve people by around 40%. What does this mean for you if you've created your website and blogs mainly using AI tools such as ChatGBT? Find out in this episode.
Following our latest Marketeer Moments event, Charlotte and Adriana discuss the exploration of AI & Automation. In this episode we look at how AI is transforming the way we optimise content from brand-led content to what's being discussed about your brand online, to automated keyword research (SEO) content optimisation and link building.
We also cover how AI tools have advanced in the last 10 months, especially the core developments of Adobe Firefly supporting designers to make outstanding images. And finally that all important topic of human touch vs AI. We believe human touch to be the sandwich around the AI tools, it adds narrative, humour, emotions - all core human experiences into your marketing strategy.
Listen below to find out more.
Following our latest Marketeer Moments event, Charlotte and Adriana explore all things funnel marketing, including how to improve the start, middle, and end of your funnel.
In this episode, we look into removing barriers to buy as well as understanding the difference between demographics and human behavioural needs – and so much more!
Whether you’re a marketeer, business owner, or simply exploring the best ways to turn browsers into consumers, this episode offers valuable insights into the exciting world of conversion marketing.
Listen below to find out more.
It was such a pleasure chatting with Pattern Insurance Chief Marketing Officer Louise Robertson in our latest podcast on how marketing has transitioned from large in-house teams using waterfall marketing to small in-house teams using agile marketing.
In it, we discuss pivoting campaigns and bridging the gap between Sales and Marketing - this episode is a must-listen for markeeters looking to improve internal processes and deliver effective and engaging campaigns.
Followers vs email sign-ups – which is more valuable for your brand?
With ever-changing algorithms, you're at the mercy of social platforms allowing you to talk to your customers, but there’s a case for each and we argue it out in our latest Marketing Insights podcast.
The Drew + Rose Marketing insights podcast is back! This week, CEO Charlotte and Digital Expert Adriana, talk about the takeover of short-form video and what this means to marketers.
In our recent poll, 62% of listeners asked for more advice on the 'middle of the funnel' and converting. You asked, so we delivered
We kick off season 3 with valuable tips from our very own Lively team as Charlotte, Jess and James introduce 6 ways your business can convert more online.
In this podcast, they cover everything from the importance of what numbers to report on and how to get the people who matter to you engaged, to the best ways to capture data, convert and get clients singing your praises.
Earlier in the season, episode 2 to be exact (check it out), Charlotte and Elle covered brand personality and touched on the importance of finding your why. This power couple has joined forces again to dig deeper into your why. Join in the conversation on the importance of finding your sweet spot and value-led brand positioning in episode 6.
So much time is put into each marketing channel, but are we looking at how they work together? Say bye to working in silo and hello Digital Conversion Cycle! Join Charlotte and James on how to make your website and digital assets work together.
Digital marketing is surrounded by metrics and data. But what do these metrics and data mean? Join us for episode 4 as Charlotte and Stacey share the reality of industry/ platform averages and go head to head with vanity metrics and discuss the metrics that matter and how to measure the real success.
Up next for Episode 3 in the Live + Learn series we have a chat with our in-house SEO expert Henry, about WTF SEO actually is and why every brand needs a long term strategy. Learn how to use this super powerful hidden marketing tool as used correctly it can boost your sales considerably.
Episode 2 of the Live + Learn series. This practical episode will walk you through how to ensure your brand is memorable and resonates with your target customer, your brand needs a personality!
Join Charlotte Johnson (Live Consultancy) and Stacey Kehoe (Brandlective) as they discuss 'how to make human connections now'. With practical solutions on how to make your marketing work. How to make your marketing recession-proof and how to connect with people despite the changes this year.
This Lively Lunch and Learn session is an interactive chat with leading marketers who are going to run through how to audit your marketing right now and how to build a marketing plan for the next 90 days with a limit budget and resources.
Live Founder Charlotte Johnson and Elle Moss founder of Drew London discuss 'brand health'. At a time when health is at the at the forefront of our minds marketers should be pivoting their short and long term strategies to improve their brand health. Helping marketers be brave with their communications while being human first.
Charlotte speaks to Keren Lerner from Top Left Design and Jane Hale from Sapio Research.
Charlotte talks with four female founders Hela, Elle, and Theo who set up their agencies on their own, across four different decades. Gen X to Gen Z, we explore how the agency life changed.
The first in our Lively podcast series, Charlotte Johnson Founder of Live Consultancy speaks to Elle Moss Founder of Drew London. Elle founded Drew London in 2005 with a clear mission: Make the world a more beautiful, inclusive, ethical and socially responsible place. Elle and Charlotte talk about the importance of finding your tribe and support network as a single business founder.