View Details

BUSINESS PLANNING

PART 2

Lesson Plan for New Businesses and Brands

Prepared by Komards NFTS

OVERVIEW & PURPOSEThe purpose of this lesson is to continue from where we left off last week due to time constraints. We are going to continue with the sections and assorted components of the business plan starting with the Executive Summary and will work through as many of the components possible with examples where possible of the Komards NFTS business plans.

THE EXECUTIVE SUMMARYThe executive summary is generally speaking three to 4 paragraphs and is more of a synopsis. The idea here is to give an informative summary of what the business is and why it will be successful. Most of the time it includes your mission statement, what your products or services are, basic information about the team leadership, team members and location. Sometimes businesses will include a little financial information and a high level growth plan if you are seeking investments from traditional financing or investors.

ADD Quoted text of our Executive Summary

DESCRIPTIONIt's in this portion of the business plan that you will include details about your company. You will give details here about the problems your products or services solve and how. You will want to be specific, be sure to list out who your consumers are as well as any organizations or businesses you plan to serve with your products and services.

Take the time to explain your competitive edge or advantages that will guide your business to success. Are there any experts on your team? Why does it work? How does it work? Where is your company or business located?

Use this section of the business plan to boast about the strengths and positive things your business brings to the table.

MISSION STATEMENTThe mission statement is the core purpose you have for your business and the services you provide. It's here that you will go into the nitty gritty of your mission statement and why you place such high value on it and how it will lead you to being successful.

MARKET ANALYSISBefore you will be able to complete this portion of the business plan you need to have done your homework and have a good understanding of what your market is, how it operates, its dependencies, and your competition. Know what your successful competition is doing, and how you will replicate and make their processes better.

STRUCTUREWhat is your business structure? How does the company operate? Under what governance will it operate? Will it change in the future? Why? This section is all about the legal structure and how you will operate, whether you have or intend to incorporate your business as a C or an S corporation, form a general or limited partnership, or if you're a sole proprietor or limited liability company (LLC).

This is where you will show who is in charge of what with regards to your business and its operations. You will want to provide as much detail as you can. If you're seeking investments this section will play a heavy role in the eyes of most investors. You will want to show the assets each member of the team brings to the table. And I am not referring to any financial assets here. There will be a place to include that later in the business plan.

PRODUCTS & SERVICESThis is a fun area of the business plan in my opinion. It gives you the ability to clearly define each of your products and services in detail. You will also use this section to explain how it benefits your consumers. You will also want to answer questions like is there a life cycle for any of your products and services, is there intellectual property? Share your plans here regarding the intellectual property, be it copyrights. Will you be doing research and development on your products or services? What will that look like?

This is also an opportunity to implement your value proposition. With the value proposition you will describe the pains, pain relievers, and the gains for each of your products and services. Be detailed to be clear about each of them.

PAINSPAIN RELIEVERSGAINSIDEAL CONSUMERWho is your ideal customer? What do they do for a living? Where are they in the world? These are all questions that you will want to answer. Depending on the product and service there may be more questions to ask. You as the owner need to flush out every possible detail of your consumers possible. Having all this information about your consumers will allow you to approach your consumers and to get in front of them appropriately and successfully.

POSITION & ADVANTAGESOne of the benefits and advantages of your business is having a business plan, because it allows you to see the entirety of the company. It allows you to focus strategically, allows you to set the priorities, manage change and milestones.

Other benefits may be your team, why are they an advantage and how? What about your experience in this field? Perhaps you have a specific skill set? Perhaps you have an amount of capital already that gives you an edge.

KEY METRICSWhen we talk about key metrics we are talking about things like your sales revenues, profit margins and more. If your not sure how to determine these metrics there are a number of valuable resources online. Do your research. Among the metrics that you should include on your business plan and the details of are as follows:

1. Sales Revenue
2. This is the first among the metrics because you can tell a lot of things about your business. Week after week and month after month sales can be a clear indicator of the demand for the products and services your are offering. It can also show if your marketing efforts are giving you the desired and needed ROI (Return On Investment)
3. Net Profit Margin
4. From this you can see the overall efficiency of your business being able to generate a profit and the amount of profit in comparison to the company's revenue.
5. Gross Margin
6. The higher your Gross Margin, the more your company earns by each sales dollar. You’ll be able to invest it in other operations. This metric is especially important for starting companies as it reflects on improved processes and production. It’s like the equivalent of your company’s productivity, translated into numbers.
7. Sales growth year to date
8. Monitor your sales growth over various time periods – monthly, yearly, and long-term metrics will give you a better understanding of where your company stands. Make it a goal to accelerate your sales growth every month, or at least keep it at the same percentage, month over month.
9. Consumer Acquisition Costs
10. The Cost of Customer Acquisition (CAC) is calculated by dividing all the costs spent on acquiring new customers (marketing expenses) by the number of new clients acquired in a specific time frame.

CHANNEL UTILIZATIONWhat are the channels you're going to use to market and distribute your products and services? This is something you have to have at least a basic idea of. Having an idea of the tools you will use to market and get in front of your target audience will enable you to determine how to utilize these channels for optimum performance.

Digital Channels

Digital channels can include social media platforms such as Facebook, Twitter, Pinterest and so on. But you should know that other digital channels are available and include but are not limited to email, digital ads, ebooks, and more. These are mediums that can be used to distribute your products and services. The trick is to figure out which of these tools best suits your business and where your target users are. Once you establish where your audience is and the tools you will need to use you will be able to build your plan of how to utilize these channels.

Analog Channels

Analog channels can utilize tools like billboards, newspapers and even magazines that are offline. There is a time and place you may want to consider using these analog methods if you have targeted users that utilize these mediums.

CONNECT WITH US

TELLIE - https://tell.ie/KomardsNFTS/home

OPEN SEA - https://opensea.io/Komards_NFTS?tab=c...

INSTAGRAM - https://www.instagram.com/komards_nfts/

HI SOCIAL - https://hisocial.io/Komards_NFTS

KomardsNFTS #Web3 #NFTCommunity #NFTEducation #NFTBusiness #Business #Podcast

View Details

BUSINESS PLANNING

PART 1

Lesson Plan for New Businesses and Brands

Prepared by Komards NFTS

OVERVIEW & PURPOSEThe purpose of this lesson is to help you in the development of a business plan. If you are in the web 3 space with an NFT collection, investing in Crypto currencies, or even the metaverse you are a business. As such you need to make sure you are operating with your best foot forward. To do that you need to make sure you have a thorough and completed business plan. We are here to help with that!

WHAT IS A BUSINESS PLAN?1. A business plan is the foundation of your business according to the Small Business Administration in the United States. 2. 3. According to Investopedia a business plan is a document that defines every possible detail of your business, your goals, and how you plan to achieve them.

For those of us that are in the web 3 space we know and often execute roadmaps for our collections and projects. The business plan is the same thing however, it's directed at your overall business. Additionally a business plan will also show you any potential obstacles that you may run into in the future.

WHAT IS IN A BUSINESS PLAN?There are 6 types of Business Plans according to the Small Business Chron. The 6 types are as follows:

• A Start-up
• This type of business plan will document and show sections that describe the company, the products and or services you will provide, the market and evaluations of the target market and the team and projected team members. If you're looking for investors they will also require a financial analysis describing all financial aspects of the business including potential incomes, expenditures, profit and loss statements and more.
• An Internal
• The internal business plan is designed to target the company internally to allow you to know how the company will operate on an internal level. It will describe the company's current status, the profitability, operating costs, and if the company has or will take on any capital investments, how those will be repaid. This plan often includes a market analysis as well as the target or ideal consumer, and the market's impact on company profit or income.
• Strategic
• This plan is all about showing off the strategies the company will be using to achieve company or business goals. It quite literally would be much like a roadmap as most of you know for NFT projects in web 3. Most of the time this type of plan includes several key elements of business such as; the company's mission statement, the company vision, critical success factors, brand and company objectives, and the strategies the company will use to achieve the objectives of the company.
• Feasibility
• The purpose behind a feasibility plan is to help you to determine if the proposed business is feasible. It will help you in answering questions like can the business survive or what kind of growth can be expected and even will the company be able to generate a profit. With regards to what is included in this type of plan it will generally include sections for describing the need, the ideal consumer and target with the demographics of it, and any required capital to get started.
• Operations
• Operations business plans are generally held for internal use. These business plans show the details of how you plan to operate the business from within. It will show brand and company deadlines, upper management expectations and roles, as well as team member or employee expectations and compensation details.
• Growth
• A growth business plan is to show how the business and brand will grow as well as all associated costs of growth and projected revenue streams from the growth plans. It will also include detailed strategies of how you plan to grow. If you are seeking additional funding and capital for the expansion and growth of your business those investing or potential investors will want market analysis as well as the projections of the profits and loss potential and a detailed description of your business.

It is important to note that each plan has a specific purpose and place. However, we are of the belief that a complete business plan includes all of these areas and details. We will show you throughout the Business Planning series of lessons what some of that looks like for Komards NFTS. To be clear there are proprietary ingredients of the Komards NFTS business plan and for that reason those details will not be shared.

Generally speaking most people are not being as thorough as what Komards NFTS was in the development of our business plan. However most businesses use a plan with a standard 9 part plan. It contains the highest value information and metrics to attract potential investors. Those parts include the following;

1. The Executive Summary
2. Your Businesses Description
3. A Market Analysis
4. Your businesses Structure
5. Your Businesses products & services
6. Marketing and Sales
7. Funding Requests
8. Financial Projections
9. Appendix

A complete and thorough business plan can take as much as 6 to 12 months according to Harvard Business Review.

As we stated earlier we are of the belief that it needs to go beyond that for your personal use. Going the extra mile in your business plan can and will make a difference in what you do, how you do it, and keep you at the ready for anything including making adjustments in your business goals, activities, products, services and more. So do not skimp out doing so can cause the business to fail.

The Komards NFTS business plan consists of the following sections and details:

1. Executive Summary
2. Businesses Description
3. Business Mission Statement
4. Market Analysis (Not Revealed)
5. Businesses structure - Current and Projected internally
6. Businesses Products & Services
7. Pain Relievers
8. Unique Position & Advantages (Partial Reveal)
9. Key Metrics in Web 3 & NFTS (Partial Reveal)
10. Channel Utilization
11. Ideal Consumer Target
12. Operating Plan
13. Operating Costs
14. Ideal and Current Revenue Streams (Partial Reveal)
15. Marketing & Sales plan (Partial Reveal)
16. Financial Projections (Not Revealed)
17. Appendices (Not revealed)

For Komards NFTS we initially spent more than 200 hours building out our business plan. Even as we speak the Komards NFTS business plan remains fluid and is adjusted as needed.

MATERIALS NEEDEDI have seen business plans written on napkins, lol. No joke! But seriously it dont take a lot too much in the way of the materials to create a business plan. You can even start with as little as a notebook and pen to begin jotting down ideas and thoughts surrounding your business. At some point you may want to consider investing into a business plan software or even putting it in a digital format for future uses and needs as they arise. Generally business plans that are digital in nature are not stored online due to containing proprietary information. Additionally when using them to raise capital such as from angel investors they are delivered in the format of a PDF/Physical.

If you are going to use a business planning software, be thorough in your investigation of each to allow you to make an informed decision of which is the right one for your needs, don't FOMO over any given one. Now we have taken a look at several providers and softwares. To help you in looking at a few we have included a list of the softwares as well as the developers of them, and what we believe are the primary pros and cons. We want to be clear we are not recommending one over another simply because it's important you do not let our thoughts and opinions impact your decision. Our Business plan however was written solely in a notebook then created as a digital document.

1. Live Plan

Created and owned by Palo Alto Software. For those of you familiar with Palo Alto you know they are a reputable company and have been around for more than a decade.

This software is considered to be an overall business planning software. It includes a multitude of templates with an easy to use, user interface. The interface has a sleek and slick appearance all while offering intuitive and easy to use features.

Pro’s

• The plans are affordable for most new and small businesses. Palo Alto has even gone the extra step and set it up to pay as you go so there is no one time huge fee for it.
• There are no long term contracts
• No cancellation fees
• Can be used on both PC and mac as well as cloud based
• They have also included a library of resources that include video guides to help you every step of the way.

Con’s

• Difficult to learn how to use
• Complex and challenging to enter your financial projections

• The Software does not allow for much in the way of integrations

• Plan Guru

Plan Guru has way more financial features then nearly all other business plan softwares. Other business owners will sometimes use this service in conjunction with other business plan softwares simply for the financial side of it, because this one puts more emphasis on the financials where other softwares focuses more on the plan itself.

Pro’s

• Extensive financial tools for detailed forecasting, budgeting and reporting.
• Both desktop and cloud usability
• A significant library tools and resources
• And a free trial

Con’s

• Very Pricey (Remember you get what you pay for)
• Focus is on the financial side of the business plan

• Without financial knowledge the software proves difficult to use

• Enloop

This software is the closest thing to free business planning software that you can find. They offer a 7 day free trial without a credit card. Enloop is also among the most direct and simplest of ways to write a business plan.

Pro’s

• Simple and easy to use
• Affordable for most users
• Auto generated text to ease writing process
• 7 Day free trial

Con’s

• 1 Template
• No integrations

• Little educational resources

• Master Plan Lean

This company is 3 decades in the making, with more than 10K users, in more than 20+ countries. This is probably one the most thorough and complete services available on the market. With that in mind you need to understand it's also among the most expensive.

Pro’s

• Lots of tools to aid you in the success of your business plan and business
• Reporting
• Accurate Forecasting
• Strong customer support to help you get the most out of the service and software.

Con’s

• Strong Learning Curve
• Expensive
• If you have only one person using the service and software you will still have to pay for no less than 5 team members.

Remember its always an option to create your business plan the old fashion way like Komards NFTS did.

CONCLUSIONDo your homework on the above softwares and services. Do not be afraid to look at additional softwares. Investigate the Small Business Administration for additional help with getting started on your business plan.

In the next Komards Klass we will be diving into the nuts and bolts of business planning and each section of a complete business plan, starting with the Executive Summary.

View Details

Lesson Plan for NFT Brands & Businesses

Prepared by Komards NFTS

OVERVIEW & PURPOSEThe purpose of this Komards Klass is to give you all the tools you need to properly build a brand for your new NFT/Web 3 small business. In this klass we will walk you through all the steps, thoughts, and processes for branding in an effective manner with a proper road map, to guide you every day, much like a business plan or a road map for a project.

WHAT IS A BRAND?So, what is a brand? Well, a brand isn’t just a name or a logo that you use to distinguish yourself from others.

Your brand is made up of several elements, including the following:

• Name
• Logo
• Colors
• Fonts
• Design
• Voice
• Messaging
• Tagline
• Behavior
• Attitude

Your brand decides how other people will perceive you. Whether those people are within your business or outside it. All of them need to have a good perception of you.

First impressions aren’t the only ones that are important here. Second, third and fourth impressions are also really important. It takes an average of 7 to 10 times of being seen before potential consumers take the initial step to commit to a relationship with you. Thus I can't stress the importance of being consistent.

People are going to interact with your business. And, if they like what they see, feel, or perceive from you the first time around, that’s great. They will likely come back for more, which will make you even more successful.

All of that will leave the first impression on the people who first meet you. But, the way that you behave in the future will also affect how they see you.

However, if they happen to have a bad experience with you, don’t think that they will forget about it. In that case, you need to do your best to make it right and ensure that it never happens again.

Your small business’s brand has the same potential as household brands like Nike, Apple, or even Twitter and it all starts with the details.

Successful brands go way beyond a high-quality logo and a clever name. A unified brand fuses everything from products to consumers to positioning into the combined package that is your company.

IN THE DETAILSEverything you do as a business and brand are as equally important as the details of your organization. Here are a few questions you should consider as you are flushing out your brand.

• What makes your brand unique?
• How is your business different from all your competitors?
• What do you do better than everyone else?
• What does your brand stand for?
• How does your brand make the world (or your consumers' lives) better?
• What 3 words best describe your brand?

Regardless of what your business is or does you need to understand you will never please 100% of the people 100% of the time. With that as a business you will always have to fight for your share of the market in the chosen niche.

What I mean by that is to look at Open Sea. Open Sea holds 80% of the NFT Marketplace business. Yet we see other marketplaces like Official NFT, Magic Eden, Rarible, all actively fighting for their share of the market. I promise they all have goals for how much of the market they are looking to capture.

You are not the only one who wants to build something great from the ground up.

Pay attention to the things your consumers want and need. Don't be afraid to ask your potential consumers what is a pain for them or what it is that they want or what would make their lives better. Use tools like polls and Google Forms to ask. There are a number of other FREE tools and services to get the feedback you need to ensure that you're meeting their needs. If possible do this before you launch your business and brand!

If you somehow manage to achieve meeting your consumers needs, you’ll still need to be ready to make any and all necessary changes in the event that your product or service doesn’t meet your consumers expectations. Remember it is just as important for you to be teachable, adaptable and willing to adjust as needed for your consumers as it is for you to deliver products and services that enhance the lives of your consumers.

Consumer Profile

The consumer profile worries about how other people feel about buying products and services from your business.

The consumer profile consists of three categories:

• Consumer Jobs
• Pains
• Gains

Consumer Jobs

You have to focus on the jobs that your consumers have done and currently do for a living. What can you provide as a product or service that will make their jobs easier?

Don’t just focus on the functional jobs. Emotional, social, and service jobs are also incredibly important.

Pains

You need to focus on identifying the problems that many of your consumers might face when they’re trying to get the job or task done or maybe even one of their goals.

Pains are the challenges that make their lives harder than they have to be. Whether it's their jobs or even their home life. At the end of the day it causes them to have to work a lot harder.

This leads us to our third and final point of the consumer profile:

Gains

A gain is the opposite of a pain. However, they also focus on the positive outcomes that your consumers expect when the job or task is completed.

This is the core of what you need to know in order to have a well-rounded picture of what your consumer profile is all about. It helps you to better understand who your consumers are and identify the pains they have.

Value Map

A value map takes up the second half of the value proposition. The value map focuses on how your products and services relieve pains and create gains.

With it, you can list:

Products and Services

Pain Relievers

Gain Creators

Products and Services

The products and services you are producing are really important. They’re what your value proposition offers to get the job or task done efficiently and effectively.

Pain Relievers

As the name suggests, pain relievers focus on how products and services can minimize or reduce the pains. After that, you can focus on how to create the gains.

That way, the consumer experience can be significantly better. This can be from an improvement to the quality of life, or even something that just simplifies a task or job.

Gain Creators

As mentioned above, after you’ve focused on how to minimize or reduce pain with pain relievers, you can move on to gain creators.

Gain creators outline how your products and services create the gains and why they are so beneficial to your consumers. And, by also focusing on how your products and services can ease pains and create gains.

Now, you know how to use the value proposition to create products and services that consumers need and want, it’s time to accurately depict it with the right visual design elements.

Bring Your Brand LifeYou never get a second chance to make a first impression. Your business’s name, logo, or tagline may be the first thing your potential consumers see, it needs to pack a punch.

If consumers initially perceive your brand as a cheap knockoff, then you’ll face a nearly impossible climb up the mountain to persuade them otherwise. Everything from your name to your typography needs to communicate consistency and reliability.

Let's talk about some of the core elements of branding and what you need to consider as you begin designing and making decisions about your brand and business.

NameMore times than not your business’s name is the first glimpse of it by consumers as such it carries a massive amount of weight. When naming your business it needs to be creative, descriptive, unique, and memorable, but not confusing. Make it original, but not so far out there that it causes confusion.

Some brands, like Nike, have names whose origins mean practically nothing to consumers. Think about it—what does Nike actually mean? In Greek mythology, Nike was a winged goddess who personified victory. While that backstory resonates with the Nike brand and the Swoosh, you probably never knew that and you likely still identified Nike with success and winning, thanks to the brand’s worldwide reputation.

Now, take Netflix, as an example. Immediately, without any previous encounters, we know the brand is about visual entertainment. Now, that’s not to say that Netflix is doing a better job of branding than Nike, after all they are different types of brands and businesses but it does show us that we’ll want to choose carefully and to consider the impact our business’s name will have on our brand.

When it comes to building your brand and naming there is not any one right or wrong answer. We have seen businesses with the most outrageous names and branding tactics quickly become trend setters. Just know that a name has the power to make or break a business.

Taglines and SlogansMore times than not businesses forget the tagline or slogan and are often times overlooked, an afterthought of a company’s brand, but this catchy, succinct phrase has the potential to shape your brand’s identity: Here are a few examples:

“The happiest place on Earth,” “A diamond is forever,” “The ultimate driving machine,” “Move the way you want.” “What's in your wallet?,”

According to Adobe Express these are among the top 30 memorable slogans and taglines in business. Chances are you know at least half of them. Why?

These short, memorable quotes leave a clear brand message in your mind. Your tagline or slogan is often one of the aspects your consumers will remember most about your brand, so this is your opportunity to transmit an important message.

If you look at Komards NFTS our message is clear, concise and direct. “Making Our World A Better Place!” From that you know that our goal is to aid in helping people and the world to be better and do better.

So how do you come up with the right slogan?

• Keep it short: A few syllables at most. The longer it is, the harder it’ll be for consumers to remember.
• Include a key benefit: Don’t focus on the product features—focus on the benefits. Rice Krispies doesn’t sell the flavor—they sell the sounds of their product with “Snap, Crackle, pop”.
• Differentiate your brand with something unique: What does your brand do differently than your competitors? Verizons “Can you hear me now? Good.” This puts focus on the quality of the service they provide while bringing awareness to the lack of quality of other carriers.
• Impart positive, powerful feelings: Use upbeat language that creates positive vibes. For example, Wheaties uses the tagline “Breakfast of Champions” to lift up their audience and leave them with strong, champion-like feelings.

LogoYour logo has the potential to be as recognizable as your brand’s name. If you look at the Komards orc the colors contrast and show a rough exterior and gives off a sense of toughness, endurance, and perseverance.

Your logo deserves considerable thought, time, and attention to detail. This element of your brand is a non-negotiable part that you may want to consider hiring a professional graphic designer to create.

Take Apple, for example. While the Apple logo’s inspiration is still up for debate, the apple with a small bite taken out of it is now one of the most recognizable symbols on the planet. However, an apple itself does little to illustrate the product, value, or benefit that this brand delivers other than the name of the brand itself.

Some brands choose to use creative variations of their chosen names as logos. Look at eBay, Google, and Lyft are great examples of brands that typically use their business names as their logos.

If you had not noticed we have touched several times on being consistent. When designing a logo it is no different, try to make it consistent with your brand’s identity. The simpler you make the design, the easier it’ll be for consumers to remember. Think about it as if you'd never seen the logo before, and Ask yourself: “Would I be able to understand what this company does and is about?” If it’s too complex to pass this test, you might want to simplify the design.

ColorsEvery color has meaning, and influences feelings. The psychology behind each color is complex and compelling with a variety of emotions and feelings. Every color has certain emotions and ideas attached to it that can and will impact your consumers’ emotions and behaviors. It’s not a coincidence that nearly a third of the world’s most successful brands include blue as the primary color in their logos.

That’s not to say that your logo should contain blue, look at the Komards logo. However, it does illustrate that a color’s impact goes way beyond personal preference. Here’s a quick rundown on the common perception of what colors mean:

• Blue: Calming, trustworthy, mature
• Red: Passion, excitement, anger, loud
• Green: Versatile, but often associated with money, nature, or life
• Orange: Playful, energetic, invigorating
• Yellow: Friendly, cheery, youthful, affordable
• Purple: Luxurious, feminine, cutting-edge
• Pink: Feminine, modern, cool, youthful
• Brown: Rugged, masculine, earthy, handmade, rustic
• Black: Slick, contemporary, luxurious
• White: Youthful, affordable
• Gray: Classic, serious

Your brand will likely incorporate 2 or more colors in its scheme, but try to keep things simple.

Try using a tool like Colors.co to find colors that work well together. You can play around with the different color harmony rules (analogous, complementary, monochromatic, etc.) to find the perfect combination of colors.

Then, use a tool like Web Accessibility Guidelines to check how ADA compliant your colors are when paired with each other. This tool will let you know if a color combination is hard to read and which similar colors may work better.

TypographyYour font will need to complement your logo, assuming there are textual elements to your logo. It should also be an extension of your brand. Most brands will have several complementary fonts for different uses: headers, secondary headers, body copy, etc.

We at Komards NFTS are in the process of designing our font in order to carry on the message of strength, perseverance, and honor, with a hint of Orc, lol.

However you’ll need to be strategic about which fonts you use and pairing them together to represent you in the manner you are looking for..

Searching for a font can lead to an endless tin foil tunnel as there are literally thousands of fonts, with new ones created and made nearly every day. Try to narrow down your options from the beginning with these basic font categories:

• Serif fonts: Serif fonts contain the tiny decorative lines at the end of each character stroke. These fonts are classy and easy-to-read.
• Sans serif fonts: Sans serif fonts don’t have the tiny decorative lines. This makes them a little harder to read, but they carry a more modern, stronger aesthetic.
• Slab fonts: Slab fonts use blocky letters, making for the perfect old-school logo or tagline.
• Script fonts: Script fonts look like cursive. They’re stylish but sometimes tricky to read, making them impractical for paragraphs of text.
• Decorative fonts: Decorative fonts are all about style, but that style often comes at the expense of legibility. Ever receive a wedding invitation that took you minutes to decipher? Well, it was probably using a decorative font.

WHY BRANDING MATTERSConsumers interact with thousands of companies around the world across a variety of channels on a daily basis. From our morning commutes to our email inboxes to our favorite lunch spot, we are bombarded with branding and messaging from companies around the world, practically 24/7.

With so many brands and interactions, most consumers don’t have time to shape their perceptions of each business proactively. Their opinions and judgments are formed passively through each mention, glimpse, ad, email, interaction, and purchase. That’s why it’s critical to create a unified brand that stays consistent across borders, channels, and even languages.

Here are a few eye-opening statistics that’ll give you a sense of branding’s power:

• Consistent brand presentation across all channels has been shown to increase revenue by up to 23%.
• It takes 5–7 brand impressions before a consumer will remember your brand.
• 82% of investors see brand as an important factor in the companies they invest in.
• Color can improve brand recognition by as much as 80%. Research suggests that 85% of purchases can be attributed to color.
• 50% of job candidates say they wouldn’t work for a company with a bad brand reputation—even for a raise.
• 89% of consumers are loyal to brands that share their values.

Effective branding moves the needle; it’s as simple as that. You’re in complete control of your business’s brand. Every design decision, marketing strategy, press release, and color choice shapes your brand’s identity in your consumers minds.

Before you can transform your brand, you need to know your brand’s core identity—or what you’d like it to be.

BENEFITS OF BRANDINGRecognition

Recognition is not something that any business should ever take lightly. After all, if your business is solely recognized by a niche audience, then how will it ever be as successful as its competitors?

Businesses that have done a good job on branding and being consistent do much better than those that are unbranded. Your business needs strong branding, without it you will find it much harder to achieve success or the goals you have for your business. Remember we all have our own perception of what success is.

Your business must have numerous distinct qualities, such as your logo, your color pallet, what you offer, and everything in between. The goal here is to differentiate yourself from the competition and thus stick out in people's minds. This will enable the general public and people your brand is targeting to see it in a positive light and your branded business can gain a lot of recognition.

Build Trust

Trust is critically important. If your target audience and consumers trust you, then your business can truly prosper. We generally do not conduct business with brands, companies, or organizations who have not established some level of trust with us as consumers.

So, how can you build trust with your targeted audience and consumers?

Start by asking questions like:

• Would you choose a business that seems trustworthy, offers simple solutions, and seems friendly?
• Would you choose one that seems to make things unnecessarily complicated and hard?

We all would choose the first option because that's the one that has clearly put more thought into their...

View Details

Marketing Tactics That Work Lesson Plan for Fellow NFT Brands Prepared by Komards NFTS

OVERVIEW & PURPOSEThe purpose of this lesson is to show you a few strategies that work for organic growth. We will discuss the use of OPA (Other People's Audiences) as well as paid marketing and when the right time to use paid marketing might be for your brand and project. GET ORGANICBuild your brand Be on every social media site/app possible  All your social profiles should be branded identically.  On social platforms you're not planning to use regularly, create a single post that tells people who you are, what you do, why you do what you do, and directs people to the platforms you're using regularly. Add Value Comment on relevant blogs, posts, videos etc. where your thoughts can add value. If you are unable to add something of value do not comment. Be sure to include a link to the place you want your customer to visit where applicable. Utilize OPA Build meaningful and lasting business relationships with like minded brands. Utilize these relationships to build one another up. Spread the word about these other brands Enter a collaboration with these brands. Create an Affiliate/Referral Program Reward your consumers and fans Give them a reason to want to talk about you Remember each person and brand is different and wants different things. Some examples could be offering NFTS in return, or perhaps some crypto, or maybe even just some recognition and bragging rights. Build Trust Be Transparent Don't hide in the shadows of DM’s or PM’s. Hold public conversations whenever possible. Stand by your word! Keep any and all promises, NEVER over promise Engage with your consumers If someone mentions you, comments on a post, or engages in your content in some way, make absolutely certain you do the same by being responsive and engaged. For consumers and brands that have shown unyielding support for what you are doing, utilize step 3 as indicated above.

TESTBe open to numerous types of content and strategies When trying new content keep track of what works VS what don't Never implement more than 1 new type of content or strategy at a time. Not doing this will make it harder to track what is and what is not working. Track the changes using an assortment of analytics tools readily available for you. Never use just one source, combine the results of several analytics sources to come up with the average performance of the new type of content or strategy. Utilize this new type of content for no less than 1 week, to get the best analytics possible.

WEB PRESENCE ANALYTICS TOOLShttps://google.com (Google) Do a search for your brand weekly to see the number of links associated with your brand. If you are doing it right it should grow weekly. https://trends.google.com/ (Google Trends) is another sub tool you can use to quickly get an overview of your brand. If you don't have enough results this will not yield any information. https://www.hootsuite.com/ (Hootsuite) Hootsuite offers a FREE plan that allows you to integrate upto 3 social media profiles and draws on nearly 200 different metrics to measure the impact of your reach. https://www.talkwalker.com/ (Talk Walker) Talk Walker is a site that allows you to monitor all of your social media performance. You can conduct unlimited searches across all social major social media platforms to include; your campaigns, brand mentions, and hashtags all for FREE! https://audiense.com/ (Audiense) This tool allows you to identify relevant audiences with insights and inform you of strategies to grow your brand and business.

PLATFORM SPECIFIC ANALYTICS TOOLShttps://www.facebook.com/help/search/?q=insights (Facebook Insights) provides information about your page’s performance, such as demographic data on your audience and how people are responding to your posts. Sort posts by types, and see the demographics of your fans. Identify your reach in organic,...

View Details

Komards NFTS 02/02/2022 Teacher: Komard Email: KomardsNFTS@gmail.com Open Sea How To… ___

NotesIntroduction: What is Open Sea? How do I make the best of it?Whether you're new or have been in NFTS for a little while or even if you have been using it for years, there are always questions and the platform is ever evolving and changing.  Open Sea is the first and largest marketplace for NFTS. Here you are able to search, browse, and even list your NFTS. Just because it’s the first and largest NFT market place don’t mean it’s the best place for you or your project. Don’t be afraid to look at other marketplaces. Do your homework, and not just for the marketplace you want to list your project on, but the blockchain you may list on. Choosing the right marketplace and blockchain are two of the most important decisions you will have to make for your project. Build your Open Sea profile Brand awareness is key to marketing yourself and your project. Use the same name across all platforms you are building your community on. Use the same profile image as well. (Think about Nike, you see the swoosh and you know who it is even if it’s just the logo.) Banner image usage is as important if not more so because this is additional space to allow you to help guide people to take action. You can add your linktree address or contact information as an example. Complete the bio section. A lot of people fail to do this and are missing the opportunity to tell a story that people can relate to. This is your chance to make a first impression and begin building relationships.

Take your time! Let me say it again. TAKE YOUR TIME, building your profile. This applies to all profiles on all your social platforms and accounts. In other words do your homework, check for spelling errors, make sure your branding is on point. Navigate Open SeaMenu Bars Collected Tab This is essentially your home page on Open Sea. Created Tab This is where the NFTS you have created are shown and stored. Favorite Tab This shows the image you have said are among your favorites. Hidden Tab When someone sends you an NFT unless you have interacted with this is where the images generally show up. Activity Tab This shows you all the activities that have taken place on your account. Offers Tab This shows all offers you receive for the NFTS you have either created or in your collection.

To utilize this menu bar simply slide the bare from left to right or right to left. Regardless of the marketplace your using be familiar with it. The Navigation Breakdown Collected In this section of your Open Sea profile it allows you to see the pieces you have collected as well as those you have created. You can sort it in a variety of ways and even view in list or grid view. Do not be afraid to spend some time looking around on this page and learning all the settings and features, and that applies to every page available to you. Created This section not only shows you the pieces you have created but your collections that you have built. Favorite Want to see pieces you really enjoy or maybe watching because you want to buy it or make an offer on it? This is where you see them. Hidden When you have NFTS sent to you they will show up here. Activity This tab shows all activity on your account. Offers Here you will see all the offers you have received for your NFTS weather you created or or have collected them. Listings This shows all of your listings. This includes active and listings that have ended.

Share Use this share link to help guide people to your collections or pieces or even the profile you created. Don’t over share though.

Listing Be Informed One of the first decisions you have to make is what blockchain is best for you. Take your time, research each of the blockchains. This will allow you to make informed decisions for what works best for you. Without doing your homework you're not truly able to make an informed decision....

View Details

HOW DOES BLOCKCHAIN WORKYou should know that the name “Blockcahin” was not an accident or mistake. This digital ledger is often referred to as a “chain” that’s made up of numerous “blocks” of data. As new and or fresh data is added to the network, a new “block” is created and attached to the “chain.” This process involves all nodes updating their version of the blockchain ledger to be identical. The key here is the way in which these new blocks are created and why they are considered to be extremely secure. Its set up that a majority of these nodes must verify and confirm the legitimacy of any new data before a new block is permitted to be added to the ledger. For any cryptocurrency, they might involve ensuring that new transactions in a block were not fraudulent, or that coins had not been spent more than once. Thus making it different from a standalone database or spreadsheet, where one person can make changes without any oversight or standards. After there is a majority confirmation the block is added to the chain and the underlying transactions are recorded in the distributed ledger. Blocks are securely linked together, forming a secured digital chain from the beginning of the ledger to the present. Transactions are typically secured using cryptography, meaning the nodes need to solve complex mathematical equations to process a transaction. Each transaction typically has a code. That code has to be unlocked. Then these nodes/miners run thousands of potential combinations like that on a combination padlock to confirm the transaction. Typically as a reward for validating and confirming these transaction there is a  reward for their efforts in validating changes to the shared data, nodes are typically rewarded with new amounts of the blockchain’s native currency—e.g., new bitcoin on the bitcoin blockchain. PUBLIC VS PRIVATEIt's important to note there are both public and private blockchains. Public blockchain allow for anyone to participate meaning they can read, write or audit the data on the blockchain. Notably, it is very difficult to alter these transactions logged in a public blockchain as no single authority controls these nodes. On the other side a private blockchain, is controlled by an entity such as an organization or group. Only that entity can decide who is invited to the system plus it has the authority to go back and alter the blockchain. This private blockchain process is more similar to an in-house data storage system except spread over multiple nodes to increase security. This leads me into the next area of interest and point. HOW TO USE BLOCKCHAINBlockchain technology can and is used for many different purposes, from providing financial services to administering voting systems. Here is a list of the most common uses so far. Understand that we continue to use blockchain and it will evolve to do more. CryptocurrencyThis is one of the most common uses of blockchain. Today it is the backbone of cryptocurrencies, like https://www.newscientist.com/definition/bitcoin/ (Bitcoin) or https://ethereum.org/en/what-is-ethereum/ (Ethereum). When people buy, exchange or spend cryptocurrency, the transactions are recorded on a related blockchain. The more people use cryptocurrency, the more widespread blockchain will become. “Because cryptocurrencies are volatile, they are not yet used much to purchase goods and services. But that is changing as PayPal, Square and other money service businesses make digital asset services broadly available to vendors and retail customers,” notes Patrick Daugherty. BankingBeyond cryptocurrency, blockchain is being used to process transactions in fiat currency, like dollars and euros. This could be faster than sending money through a bank or other financial institution as the transactions can be verified more quickly and processed outside of normal business hours. Asset TransfersBlockchain can also be used to record and transfer the ownership of different assets. This is...

View Details

OVERVIEW & PURPOSEThis lesson is to provide information about blockchain, what it is, how it works, its uses, and how to make it work for you. FOLLOW US ON TWITTER - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnNvUjMtcVNibnlaYmJ3NEdEMDRyeGVVMWFuZ3xBQ3Jtc0tsdFc3MDJ4YV9NYm4wcjNxNTZwdDVJRWJrZmNHSmhHS3RSVUVuUE1rRFc2dXdxRmRWSkFMWFNidk8weXdKREtTZEFPRE1Ba3p1a1dWc2FvYTdLOE40ZElIYXIwNjNES0VJcmE3NEVNeEh5Rk92dlBlNA&q=https%3A%2F%2Ftwitter.com%2FKomards_NFTS&v=QUOzWm96U84 (https://twitter.com/Komards_NFTS) BLOCKCHAIN HISTORYAlthough blockchain is a new technology, it already boasts a rich and interesting history. The following is a brief timeline of some of the most important and notable events in the development of blockchain. Connect with Komards NFTS OPEN SEA - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUlmUGF1SkF1VkJYeVNBSGYxS2N6TTNzTk5XZ3xBQ3Jtc0trcnVEcmgxVUFxR2drclM3QkpUVHZ3eEdJWGY3MTdleVctZU53Nnh1THJ0QUwtaFZnNXNwWjJMekt6WmFrV3h1VDdvX1hxdThob1BMZTl3a1gyeC12aWdKZFZDRmxxd3NVT0JVVndQUnRpRUxVSHBSMA&q=https%3A%2F%2Fopensea.io%2FKomards_NFTS%3Ftab%3Dcreated_collections&v=QUOzWm96U84 (https://opensea.io/Komards_NFTS?tab=c...) OFFICIAL NFT - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVNTOGdlSW9QVjIyR2owSzM5LTJoN2Rqem8yd3xBQ3Jtc0tsRFdtcjZRaXVQZllSSXNFVmNMcDA5a1F4emVxYjBncFNuUWoyVUJON1NuZG9kMGY0SDVnZnFaUVhRRFFCME5KbnpRdldtNmRhbkNYXzd4Mkp3d3N0SmRET0VTNlQ5SFNiS0s3b05ob19OMFV2U0hhRQ&q=https%3A%2F%2Fbit.ly%2FKOfficial-NFT&v=QUOzWm96U84 (https://bit.ly/KOfficial-NFT) TWITCH - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk94RHRrX2poQjJfYzFYUFZZQk5EWW5WOEQzZ3xBQ3Jtc0tsMHpycUtKcHkydFJKdHIzc0pSelJ3YUJObGVNbzdnQWZjSHFBaXZ1TFU1NWNHZnRKeEVjbnhNY1ZiMjk5Y3IwWGZtQ1o4ODBRQUpCZng0ZzVWSUk5TGlOeU1fOWtRdGlRWlRJNGpUZXp0ZjZCRG1Rcw&q=https%3A%2F%2Fwww.twitch.tv%2Fkomardsnfts&v=QUOzWm96U84 (https://www.twitch.tv/komardsnfts) INSTAGRAM - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0drdV9TSDUxcXIxRGkzSktfRHBxMVNRYkJWUXxBQ3Jtc0tuQ3lDbHAxbmhEdm9HQ3V2YWJXT3J3ODNuUHpHWWVXMzFwdHNjcXFtRHp5MjBjN3lHTjd2QzJwSW9YUVYwWU9wYjRLWVJzZ3VKUFE4cmpzeEtiSFhCZ3R2bVR1SjJZQVB1cEpIdlRnNXBLdlNQYm82aw&q=https%3A%2F%2Fwww.instagram.com%2Fkomards_nfts%2F&v=QUOzWm96U84 (https://www.instagram.com/komards_nfts/) HI SOCIAL - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazRBSVM4NHpQM3FLY0tkSXIyRHpOSm5kMkttd3xBQ3Jtc0trWmZoREd1SGs5MTl3M2J3bml1QXItR2ZIbkZVTHlWQUJEbEM4NzZzVVh4RzVuSkE1RDdQTXdEcERkUm1PM2R4WE50aDM0dWViaDNDSjU1RE5YRTVrUG9GdkFQU0ptWk5EUWJIUTAtZ1hBbjZTWUcxaw&q=https%3A%2F%2Fhisocial.io%2FKomards_NFTS&v=QUOzWm96U84 (https://hisocial.io/Komards_NFTS) DISCORD - https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkRlcFJ3bTBfaTNwM2h5Z0JtbGxjRUljaXB6QXxBQ3Jtc0tuNDRSVHBWLTlZNWZrMjd5Ylp2SVpPVmViOGV1QnEzZkFVME04bUUzRzFWdEZtU3JuTk9XYUNuVjl2V3dDMTVEVEQ3TVJFYlVmeHBJeFUtTmhvdVNWTHp6azJfV0R6bGk0M01tQ3ZicGtWM1VXRG9UYw&q=https%3A%2F%2Fdiscord.gg%2FKomards-Nfts&v=QUOzWm96U84 (https://discord.gg/Komards-Nfts) https://www.youtube.com/hashtag/komardsnfts (#KomardsNFTS) https://www.youtube.com/hashtag/web3 (#Web3) https://www.youtube.com/hashtag/nftcommunity (#NFTCommunity) https://www.youtube.com/hashtag/nfteducation (#NFTEducation) https://www.youtube.com/hashtag/nftbusiness (#NFTBusiness) https://www.youtube.com/hashtag/business (#Business)

View Details

OVERVIEW & PURPOSE There are several purposes here. The first is it's a way for us to give back to the family members of Komards NFTS. The next is to give each of you a hand up, not a hand out. We here at Komards NFTS want all of you to succeed. Additionally, we want to give each of you the tools to be able to build a consistent and effective Branding and Marketing campaign to get you in front of the right people. FOLLOW US ON TWITTER TWITTER - https://twitter.com/Komards_NFTS

WHAT IS BRANDING Branding is who you are, your company’s identity, personality, and values. Branding should be reflected in everything you do, from product development to marketing, employee relations to office design. In order to determine who your brand is, you need to ask yourself several questions. These are an excellent place to begin: • What are your core principles and values? • What is your mission statement? • What inspired you to build your business? • Why do you want to offer your products or services to your target audience? • What makes you unique? • What is your internal company culture? • What is your professional sense of style? • What are your communication characteristics? • What do you want to come to mind when someone hears your business name? • How do you want people to feel when they think of your business? • How do you want customers to describe you as a company?

Connect with Komards NFTS https://opensea.io/Komards_NFTS?tab=created_collections OFFICIAL NFT - https://bit.ly/KOfficial-NFT TWITTER - https://twitter.com/Komards_NFTS TWITCH - https://www.twitch.tv/komardsnfts INSTAGRAM - https://www.instagram.com/komards_nfts/ HI SOCIAL - https://hisocial.io/Komards_NFTS DISCORD - https://discord.gg/Komards-Nfts

KomardsNFTS #Web3 #NFTCommunity #NFTEducation #NFTBusiness #Business

View Details

OVERVIEW & PURPOSEThe purpose of this lesson is to share my experiences and what is working for us to aid in growth with regards to creating and posting quality content on social media platforms.

View Details

Time Management for NFT Success Lesson Plan for Fellow Project Owners Prepared by Komard of Komards NFTS

OVERVIEW & PURPOSEThe purpose of this lesson is to share my experience and time management skills with fellow project owners in the NFT Space. This will help you manage your time more efficiently to be more productive overall, and lead you to becoming a successful business.  WHAT IS TIME MANAGEMENTTime management is utilizing the hours you have in a day to be the most productive you can be. It is the process of planning and controlling what time you spend on various activities. By having good time management skills and managing your time properly you will find that you can get more accomplished faster and more efficiently, thus lowering stresses, and most importantly leads to career success. Time management involves both managing your own time and the time of others on your team and community. Saving time saves the organization money and increases revenue. Having good time management skills involves being able to analyze your workload, assigning priorities, and maintaining focus on productive endeavors, tasks, and obligations. You ever ask yourself how is Charlie Brown able to get so much done? Or how John Doe has the time to get everything done the way they do, while you find yourself running around like a mad person to accomplish what you need to. In the NFT Space it's not likely that those individuals have less to do but that could be the case for some. But what is more likely is that they have acquired the skills needed to manage their time effectively. THE IMPORTANCE OF TIME MANAGEMENT PRACTICESThe biggest reason its is so important to develop effective time management skills is because few if any of us actually have enough time in our days to get everything we believe we need accomplished. People who have these time management skills down have the ability to accomplish most any task they have in an efficient and productive manner. What skills are they using specifically? For myself the biggest and best tool I have is the use of scheduling and the use of Google Calendar (FREE TOOL). But we will get more into that in a few minutes. So how do we begin implementing strategies and practices to make us more efficient and productive? Where do I start?

SCHEDULING For me scheduling is hands down one of the best places to start. Scheduling is important because some tasks have to be done at or by a specific time. Scheduling can affect your day, your week, your month, in addition to that of other people’s workflow and time. Most of us have specific times of the day when they are more or less productive as a result of energy levels, demands of the day, and even unplanned disruptions or distractions. Schedules can be a good way to avoid procrastination, as well. We (Komards NFTS) utilize software to help us manage these schedules. There are a number of different scheduling softwares available including CRM (Customer Relationship Management) and calendars. Here are some examples: Scheduling Software (Ex. Our Google Calendar can be seen at https://bit.ly/Komards-NFTS (https://bit.ly/Komards-NFTS)) Be Intentional (deliberate or purposive) - with what you put on your calendar. Punctuality (Being on Time) - Being late can be considered to be a lack of caring about the task at hand. You never want to give people a reason to think you dont care. Breaking broader goals into milestones - You have the ability to use the calendars or CRM’s to set goals and break them down into more manageable tasks and milestones to aid you on your path to completing the goals you have established. 

By utilizing a scheduling tool such as those listed above you have the ability to add some focus to some other areas such as Task Management, workload management, and more. BENEFITS OF LEARNING TIME MANAGEMENT SKILLSThe ability to utilize time management skills and manage your time to be efficient and effectively is...

View Details

IP & Copyrights Need to Know Lesson Plan for Projects & Creators Prepared by Komard

OVERVIEW & PURPOSE I want to start today's klass by saying I am not an attorney and the information in this klass is only to give a basic understanding of what IP Rights are and how to be clear about the permissions you are giving with the content you create.  WHAT ARE IP RIGHTS? IP rights are the rights given to persons of their creations of their minds. Typically the creator has exclusive rights over the use of his/her creation for a duration of time. The types of property that is generally covered include: Artwork Website designs Images Videos Music Games NFT’S

The creator can dictate who can do what with these creations. As this klass relates to intellectual property and the rights of these properties you should know: Intellectual property rights are customarily divided into two main areas: Copyright and rights related to copyright The rights of authors of literary and artistic works (such as books and other writings, musical compositions, paintings, sculpture, computer programs and films) are protected by copyright, for a minimum period of 50 years after the death of the author. Also protected through copyright and related (sometimes referred to as “neighboring”) rights are the rights of performers (e.g. actors, singers and musicians), producers of phonograms (sound recordings) and broadcasting organizations. The main social purpose of protection of copyright and related rights is to encourage and reward creative work. Intellectual property, or (IP), is often protected by trademarks, patents, or copyrights.For more information on Trademarks, Patents, and Copyrights visit the https://www.uspto.gov/ (https://www.uspto.gov/) Depending on the type of IP, you might be comfortable giving away the rights to the content you created or you may choose to protect them to the fullest extent. This is where an intellectual property disclaimer statement comes in handy. Be clear about your disclaimer and what is and is not being relinquished. WHAT IS IP INFRINGEMENT?IP and Copyright infringement occur when an entity uses a creation in any manner not approved by the creator.Infringements can include derivatives, reproduction, distribution, sales and any use outside the uses given by the creator. EXAMPLES OF IP INFRINGEMENTRecently we as creators have seen an increase in the number of lawsuits regarding IP and Copyrights.Some of the bigger cases include a lawsuit initiated by Miramax Films against creator and author Quentin Taratino for selling 7 Exclusive scenes from the infamous classic film Pulp Fiction. As the creator of the film it is in my opinion his right to do so but I do not know what the contract contained when he signed with Miramax. Miramax claims “NFTS do not fall into the umbrella of the contract.” Another example includes Rapper Lil Yachty who has also entered into NFT litigation. In January 2022, Lil Yachty, whose real name is Miles Parks McCollum, filed a lawsuit in a California federal court claiming that an NFT seller, Opulous, committed trademark infringement for its use of his name and likeness to raise over $6.5 million in venture capital funds. Lil Yachty’s complaint alleges that Opulous launched an advertising initiative for a “Lil Yachty NFT Collection '' that would grant buyers access to new music from Lil Yachty, featuring images of him. Lil Yachty and Opulous had previously discussed the rapper’s potential involvement in the launch of Opulous for selling music copyright-backed NFTs. Despite the two parties never entering into an agreement with one another, Opulous published a series of press releases and social media posts which prominently feature images of Lil Yachty. As stated in Lil Yachty’s complaint, “Defendants utilized the name, trademark, and photography of Plaintiff, all without Plaintiff’s consent. Defendants then collectively and maliciously utilized the alleged...

View Details

Wallet Security SummarySubject(s): Wallet Security - Fundamentals to keep your assets safe and secure Topic or Unit of Study: Web 3 - Cryptocurrency & NFTS Objective: To give you the information to help keep your assets safe and secure from theft by malicious hacks, attacks and scammers. Time Allotment: 1 Hour

Things To KnowAs the crypto space grows and web 3 gains momentum there is an increased amount of malicious attacks, scams, and even rug pulls taking place within the space. According to CNBC at https://linkyfied.com/CNBC-Scam-Stats (https://linkyfied.com/CNBC-Scam-Stats) we have seen an increase of 516% in these types of cyber crimes from 2020 to $3.2 Billion. And 72% of these stolen funds were taken from DeFi protocols, and losses from scams climbed to 82% totaling 7.8 Billion worth of cryptocurrency. With these numbers continuing to climb we all need to do our part to remain safe and help others to implement practices to best safeguard those assets. Safety on the Web 3 space starts with you and we are here to help. So how do we protect ourselves? Good PracticesNever click unknown links, open emails you don't know who they are from, or click links in emails you're not familiar with. Do your own research on links, projects, and cryptocurrencies. You can search Google about projects, links (URLS), company names and so on. Avoid Phishing ScamsPhishing scams via malicious ads, NFTS, FOMO, and emails are rampant in the cryptocurrency or web 3 world. Be careful while making crypto and NFT transactions to avoid any suspicious and unknown links. Keep several wallets We recommend and keep more than 10 individual wallets. Never keep all of your assets in a single wallet. Never keep more than 1 wallet when possible on the same provider such as Metamask, Coinbase etc. Use Cold Wallets -  A cold wallet is a wallet that is not regularly connected to the internet. House the biggest and the majority of your assets, especially for your long term holds. Have a burner/public Wallet A wallet you freely share with the public. This wallet is to keep people from doing random airdrops that could be malicious to one of your primary wallets that could lead you to a loss of assets. Use a secured Internet Connection Create and use a VPN A VPN is a Virtual Private Network - A VPN changes your IP address and location, keeping your browsing activity safe and private from threat actors. Never use a public internet connection and or networks for transactions. Always use a 2-Factor Authenticator (2FA) when applicable. This is a timely changing code and the most popular app in this field is Google Authenticator. This second layer of security will require a code for every login to your wallet or account. It ensures that without physical access to your device (or hacking it) it will be impossible to log in. When using a web wallet, you should ensure that there is an SSL security mark in the address window of your browser. This stands for a secure site seal and ensures that your browsing is encrypted.The website should begin with HTTPS rather than HTTP, and you should notice a lock sign next to the URL. Secure your personal device(s) Make sure your personal device(s) are up to date with the latest virus definitions to defend against newly discovered vulnerabilities. Use a strong anti-virus and firewall to improve your device’s security to avoid hackers from taking advantage of the weakness by writing code to target any vulnerability. Turn off your auto-updates for both applications and the device operating system (OS). Make sure you stay up to date, however, in case a security breach is discovered – you better allow some time before updating. Change Passwords Regularly There are a number of softwares available on both mobile devices and computers to aid you in keeping your passwords secure and up to date. Do your own research when looking for or using these softwares. (Side Note)We use a 256 bit password for...

View Details

In this weeks KomardsKlass we have guest speaker Bark from the Metaluxe Project speaking with us about the experiances and lessons they learned to help them achive more than 4 Million meaningful followers from TikTok and more than 150K on Instagram. Connect with Komards NFTS Komards NFTS OPEN SEA - https://opensea.io/Komards_NFTS?tab=c... OFFICIAL NFT - https://bit.ly/KOfficial-NFT TWITTER - https://twitter.com/Komards_NFTS TWITCH - https://www.twitch.tv/komardsnfts INSTAGRAM - https://www.instagram.com/komards_nfts/ ROUGEE - https://rougeenetwork.com/Komards_NFT HI SOCIAL - https://hisocial.io/Komards_NFTS DISCORD - https://discord.gg/Komards-Nfts

View Details

Teacher: Komards NFTS - Komard Email: komardsnfts@gmail.com Twitter: Use to The Fullest NotesIntroduction: What does this mean?By this I’m saying learn all the features and how to utilize them to the max for maximum results. The goal of this document is to show you how to utilize Twitter and all of its features to your advantage. Properly Setup Your Twitter Profile Utilize the Tools provided Building meaningful relationships

Each section will outline the best use of Twitter and utilizing the tools Twitter has provided for free. Twitter Goals You have to know what you're looking to accomplish and how you're going to accomplish it before you can. Create a list of your goals on twitter By creating a list of goals you now have a purpose on Twitter. These goals can be anything from drawing attention to things that matter to you, to bring awareness of your products and services, or even to build relationships. Create a Roadmap The Roadmap is going to help you to know how and what needs to be done to achieve these goals This roadmap is like a set of directions

Account TypeTwitch has two types of accounts available Personal - Most common type of account Professional - These are not as common, and there are two subset types of accounts Business Creator Publishers

Setting up a Twitter account for business or personal use is an easy process – even though it may seem daunting at first.  Twitter provides a registration and onboarding wizard to guide you through each step that must be completed. You can even skip some sections and return to them later. Once you have created the account there is some work to do to complete your profile and not appear to be a bot, spammer or some sort of solicitation account. Upload a profile picture To represent you as a personal brand or if you're a business the brand of your business to build brand awareness. Use an image that’s either your logo, or one you use on all your social media platforms. This is important! Twitter allows for a 400 X 400 pixel image on your profile picture. The bio This is probably one of the most important parts as it’s a way for you to explain who you are and your purpose. The bio allows for up to 160 characters. Don’t be afraid to use them all. Select the interests and people This is how Twitter gets you started with seeing the content you want to see. Be sure to take your time here and select the most appropriate interests that align with your purpose and goals on Twitter. Add a banner image You can use banner images to not only help with creating brand awareness bit to give an additional space to add textual content that’s important about you, your brand, or even your goals and contact information.

Use of Hashtags Learn how to utilize hashtags to find the people, the content, and subjects you want to see Learn how to utilize hashtags in your own posts & bio  to make sure  it’s getting in front of the people you want it to. Use them consistently. Using hashtags helps your brand connect with what’s happening on Twitter. Make them easy to remember — and spell. Don’t leave room for people to make typos with your hashtag. Do your research. Use the explore tab to search and see what trending hashtags people are already using. Give people a reason to use your hashtag. Whether it’s an actual prize or just recognition in the form of a Retweet, your audience will respond better when there’s added value to using your hashtag. Use branded hashtags. This Twitter Ad feature allows brands to add a fun, visually-appealing creative element whenever their hashtag is used across Twitter. The amount of attention an ad receives increases by almost 10% when Branded Hashtags are included.

Use of Twitter Lists What are Twitter Lists? Twitter lists are a way to organize followers and people your following to help you be interactive with your audiences and see the content you want to see. How to Build Lists Visit your Lists...

View Details

Managing Your Discord Lesson Plan for fellow project owners, creators, and colleagues Prepared by Komard

OVERVIEW & PURPOSEThe purpose of this lesson is to show you how to manage your Discord account and the servers you're a part of for safety and manageability of the Discord servers. There is a lot to knowing Discord and for those just entering the world of Discord it can be overwhelming. We wanted to take a moment to give you some of the basics of Discord as well as some Pro-Tips to help make your journey using Discord a bit easier. GETTING STARTED ON DISCORDThe first thing to know is that Discord has been around since May 13, 2015. Let me tell you it has come a long way since it was first introduced. The functionality that has been added over the years is amazing and has allowed a much wider spectrum of users outside of the gaming industry it was originally built for. Some of those features include: Ability to have 1 on 1 voice and video calls Live streaming and screen sharing Music and entertainment integration Customization of profiles and servers Channel following (To keep you notified of things important to you)

So how are people using Discord? There are all kinds of reasons people use and set up discord servers. Among the top reasons are: Gaming Music Education Science and Technology Content creators Anime & Manga  Dating Communities and Social Clubs Web 3 Journaling

The point here is that you can literally use Discord for nearly any reason you like. SETTING UP YOUR DISCORD ACCOUNTTo create a Discord account in and of itself doesn't require much knowledge or time. Creating this account will allow you to not only use Discord but to become a part of the servers and communities you care about. You should know that Discord can be used in a web browser as well as an application that can be added to your computer, mac, or smart devices, or all of your devices if you're anything like me. Go to the official https://discord.com/ (Discord Website), (discord.com) using your preferred browser.O Click on the button “Open Discord in your browser”. You'll then see this page. V It's here you will decide what name you want to use. Some things to keep in mind here as you are creating your new username include that the name will be what represents you as a Discord user. So if you're representing a business you may want to use something that relates to the business you are in. Then click on the arrow to the right of the username creation field to continue. Next you will see a box popup that asks if you are human and a captcha to verify you are not a bot. Complete the tasks and continue. Next you will have to enter some of your personal information starting with your Date of Birth. This is because the Discord TOS requires users to be at least 13 years old. EOnce you have completed this step click the “Next” button. On the next page you're going to be given a few options. The options give you the ability to create a brand new Discord Server from scratch or you can use a template including Gaming, School Club, Study Group, Friends, Artists & Creators, or even Local Communities. A couple of points I would like to make here are 1. If you're not sure what each template has or doesn't have that will or won't suit your needs you will want to research them to know which will fit your needs best. Or if you are feeling adventurous you can create your own from scratch. For the sake of this lesson we will be creating one from scratch. But the focus of this lesson is to manage your account and settings on the account and servers you join. R You should also note that if you're not in need of a server at this time you can join one that you have an invite to by clicking the link below templates. Who is the server for? If your not sure you can skip this step, otherwise select the option that suits your needs the best. V For the purposes of this lesson we will be selecting “For me and my friends”.

View Details

This class walks you through using MetaMask and the Umbria Network to not only moving your crypto currecny but how to cash out using Crypto.com

Komards NFTS OPEN SEA - https://opensea.io/Komards_NFTS?tab=c... OFFICIAL NFT - https://bit.ly/KOfficial-NFT TWITTER - https://twitter.com/Komards_NFTS INSTAGRAM - https://www.instagram.com/komards_nfts/ ROUGEE - https://rougeenetwork.com/Komards_NFT HI SOCIAL - https://hisocial.io/Komards_NFTS DISCORD - https://discord.gg/KomardsNfts Smvsh Friends A community based NFT project focused on promoting positivity & building meaningful relationships.

View Details

RELATIONSHIPS & HOW TO BUILD ON WEB 3 Lesson Plan for fellow project owners, creators, and colleagues Prepared by Komard

OVERVIEW & PURPOSEThe purpose of this lesson is to show you how you can build meaningful and lasting relationships as well as why doing so is key to any success you hope to have in the Web 3 space be it NFTS, CryptoCurrency, or any other activities taking place on the blockchains.  INTRODUCTIONAs most of us have been affected in some way by the Covid-19 Pandemic we have all grown to make more use out of the numerous social media platforms that are now available, and even those that were available long before the pandemic. But now as we have begun our journeys with Web 3 and the blockchains these social media platforms have become a more integral part of our day to day lives. So its important to understand the true purpose and how to use them so that we can get a return on our investments. For most of us the biggest investments we make at this time is time itself. Some may invest money be it with paid promotions or even hiring social media managers and other service providers. So how do we ensure that we are getting the most bang for our investments? I've learned over the course of my time on this planet and in business that the more successful you are building meaningful and ;lasting relationships with the people around regardless of if they are your family, friends, people on social media platforms, and potential customers; the more successful you will be in life and business with all of them. Due to the craziness of our lives both in the web 3 space and in real life its even more vital that we know how to utilize key opportunities to build these relationships to the best of our abilities. WHAT IS A RELATIONSHIP?According to the Merriam-Webster dictionary a https://www.merriam-webster.com/dictionary/relationship (relationship) is: the state of being https://www.merriam-webster.com/dictionary/related (related) or interrelated the https://www.merriam-webster.com/dictionary/relation (relation) connecting or binding participants in a relationship a state of affairs existing between those having https://www.merriam-webster.com/dictionary/relations (relations) or dealings

I want to take it one step further or elaborate on this a little here. With regards to meaningful and lasting relationships I am of the opinion that it means having the ability to relate to someone on some level about something. Look here Relationship, relationship starts with the base word of relate. It is also important to understand that you will not be able to relate to everyone or even all the time with those you do have something in common with. That's the beauty of a relationship, you get to decide whom you build these relationships with and who you allow or don't into your circles. You should also keep in mind and understand that you can not please 100% of the people 100% of the time. So don't worry about not being able to relate to everyone. It will never happen successfully long term anyway. HOW CAN RELATIONSHIPS LEAD TO SUCCESSES?Let me ask you this. Who are your biggest supporters right now, in life? Now that you have been able to answer that question, is there anything those people would not do to show you love, respect, and support? So now if you take the time to build the same caliber of relationships within the web 3 space do you think those people you have taken time and put energy into building these relationships with will do the same? Now to answer the last question at least from my experience, opinion, and point of view; YES! Now, I can also say that is not the case for all of them. Now the great thing here is the pretenders will make themselves known without even meaning to. Generally this will happen within about 2 weeks time. But if they are really good at pretending then they might be able to pull off what I refer to as a long con, but in most cases not. As I stated a few days ago in