The Sophie Kessner Podcast: Recent Episodes
Sophie Kessner
Buckle up for an emotional rollercoaster where you'll be sure to laugh and cry at the relatable and often nugget packed episodes that will support you in ethically scaling your digital business online.
In this episode, we unpack the process of marketing a new offer or transitioning from one offer to a different offer in an existing business. We explore the process of market research for developing a profitable offer that performs well in the market place an tackle the biggest mistakes online business owners make when trying to make a pivot in their business or trying to launch a brand new offer.
Most people are horrible managers, which is why it can feel so hard to find quality help, and to hire the right team. In this blog, we're going to be breaking down how to actually delegate most effectively and in a way that allows your team to thrive so you can have a successful coaching company.
Tired of doing everything on your own and trying to figure out who to hire and how to hire? Be sure to read this blog. We're going to walk you through the exact process that we use on how to find amazing team members and how to hire.
Is it better to build a team from scratch or to outsource and hire an agency to help you scale your coaching business? We'll walk through how to know exactly when it is time to build a team and when it is time to actually hire and delegate.
Today we’re going to be going over a launch model versus evergreen model and how to know which one is best for you at whatever time you are in your business. If you don’t know what season you’re in in your business and you need support, go ahead and take our free business bottleneck quiz. ... Read more
Ever wonder if there's a better way to market yourself and to show up in your business that doesn't rely 100% on you showing up 24/7? Well, if so, make sure you check out this video. We're going to be talking about all the best practices when it comes to evergreen marketing strategies for you to automate and scale your business online.
The biggest mistake that I have seen time and time again when it comes to hiring is people not knowing what they're needing. Why? Because oftentimes when you're a solopreneur and you're running your own company and you're doing all the things, you're wearing all of the hats in the business, which means there's very likely not any systems about how to do any of the things that you want done.
First things first is understanding the mechanisms of the actual root cause. When you are in the entrepreneurial space and especially in the online world, there is a tendency to want to go into the typical model launches. With a launch model, you go through seasons, there are seasons of feast and there are seasons of famine.