The Female Boss Academy Podcast: Recent Episodes
Female Boss Academy
We share the real behind the scenes of growing a profitable product based business. Our aim is to support and empower female founded product based business to hit the six figure mark!
Have you ever found yourself wondering what it truly takes to break free from the confines of a 9-5 job and embark on an extraordinary journey as a successful entrepreneur? In this episode we had the privilege of interviewing the remarkable founder of CREATORIZE, Gwen Lane, who fearlessly shared her personal experience of leaving behind the security of a 9-5 to build her own thriving business.
Gwen's story is a testament to the power of following your passion and embracing the unknown. Join us as we delve into the pivotal moments, the challenges faced, and the triumphs achieved on Gwen's entrepreneurial path. With candid insights and invaluable advice, Gwen inspires aspiring entrepreneurs to embrace their inner strengths, step outside their comfort zones, and seize the thrilling opportunities that come with building their own ventures.
Get ready to be motivated and empowered as we uncover the secrets to Gwen Lane's phenomenal success on the Female Boss Creative podcast.
Links and Resources
CREATORIZE: http://creatorize.me
Gwens Website: https://www.gwenlane.com
Gwen's Instagram: https://www.instagram.com/heygwenlane
Free 30 Days of Content For Product Based Business:
https://femalebosscreative.com/30-days-of-content/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
Ever dreamt of turning your hobby into a thriving business? Join us for an inspiring episode with our guest Rachel, a talented artist who transformed her love for making enamel jewellery into a successful Etsy business, all while juggling the demands of motherhood.
Rachel holds nothing back as she shares her insider tips for starting a business, her strategies for selling internationally, her personal approach to entrepreneurship, and her secrets for growing a strong presence on Etsy.
Whether you're an aspiring entrepreneur or a seasoned business owner seeking fresh insights, this conversation is filled with actionable guidance and motivating anecdotes. Tune in as Rachel takes us on a journey of passion, success, and the delicate balance of motherhood and business.
Links and Resources
Rachel's Website:
https://Iamrachel.co.uk
Rachel's Instagram:
https://www.instagram.com/IAmRachelshop
Free 30 Days of Content For Product Based Business:
https://femalebosscreative.com/30-days-of-content/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
Ever wondered how to run a successful business while on the move? In this episode, we get the inside scoop from our extraordinary guest, Brooke.
She's living out a unique adventure, traveling across the U.S in an RV, while simultaneously managing a booming hat business. How does she do it?
Brooke let us in on her secrets. She shared how she altered her mindset from always trying to double her business every year to a different strategy. What's her method for maintaining business in the hot summer months when no one is looking for a warm hat? How does she triple sales when the weather turns cold?
The episode gets even more interesting when Brooke talks about minimizing costs. What does she consider essential for running her business? How does she leverage free resources?
Brooke's journey is both inspiring and loaded with practical advice. If you're contemplating starting a business, or you're already a business owner looking to improve, this episode promises a wealth of intriguing insights. Tune in to uncover the secrets of Brooke's unconventional path to success!
Links and Resources:
Brooke's Website:
https://behappedesigns.com/
Brooke's Instagram:
https://www.instagram.com/b.e.happe/
Free 30 Days of Content For Product Based Business:
https://femalebosscreative.com/30-days-of-content/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
In this episode, we tackled some common limiting beliefs that small product-based business owners often face when it comes to Instagram.
In this episode, we talked about common worries small business owners often have about Instagram.
We discussed how gaining followers isn't just about numbers but about making real connections. We looked at how making reels is a skill anyone can learn with practice. We talked about how careful planning can help manage time on Instagram.
We also addressed the worry of feeling less successful than others on Instagram, highlighting the importance of focusing on personal strengths and goals. Finally, we challenged the idea that being older is a barrier to using Instagram, stressing that all ages can find success on the platform.
The main message was to replace fear with confidence and see Instagram as a useful tool for business growth.
Links and Resources:
Free 30 Days of Content For Product Based Business:
https://femalebosscreative.com/30-days-of-content/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
In this week's episode, we discuss the importance of staying consistent on Instagram despite low views on your posts. We share our experience of posting daily and the long-term goals behind our efforts. We provide practical tips on staying focused, defining content pillars, and simplifying content creation. We also discuss the importance of batching content and celebrating small wins along the journey. Stay consistent and trust the process to achieve success with your product-based business on Instagram.
Links and Resources:
Free 30 Days of Content For Product Based Business:
https://femalebosscreative.com/30-days-of-content/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
In the third part of this miniseries, Evita shares her early struggles in starting a product-based business Instagram account and the key realization that changed her approach.
She emphasizes the importance of having a plan, leading to clarity and enjoyment in sharing her work on social media.
Evita highlights the third step in starting a product-based Instagram account from scratch: doubling down on engagement and finding ideal customers by interacting with competitors' and influencers' followers.
She suggests consistent, genuine engagement as a way to grow your brand and build a community.
Join the three-day live bootcamp event for more in-depth guidance on making Instagram work for your business.
Links and Resources:
Evita's Product Based Business: https://instagram.com/hampshirehometrends
Sign up to our Free 3 Day Insta Sales Bootcamp: https://femalebosscreative.com/bootcamp
Free 30 Days of Content For Product Based Business:
https://femalebosscreative.com/30-days-of-content/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
In part two of this miniseries, the focus shifts to creating content aimed at growth for a product-based business Instagram account.
Evita highlights the importance of understanding your ideal customer and using this knowledge to tailor your content accordingly. She shares examples of two different jewelry shops with contrasting ideal customers, demonstrating how their social media strategies should differ. Emphasizing the need for consistent posting, Evita suggests posting every day or at least on weekdays, while also being present in stories for indirect selling.
She invites listeners to join a free bootcamp, which will cover content strategy, creation processes, and batching systems in more detail.
Stay tuned for the next episode in this series.
Links and Resources:
Evita's Product Based Business: https://instagram.com/hampshirehometrends
Sign up to our Free 3 Day Insta Sales Bootcamp: https://femalebosscreative.com/bootcamp
Free 30 Days of Content For Product Based Business:
https://femalebosscreative.com/30-days-of-content/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
In this informative solo podcast episode, Evita shares her experience in growing her product-based business, Hampshire Home Trends, using Instagram and highlights the differences between strategies for product-based and service-based businesses.
Focusing on optimizing your Instagram profile to attract customers, Evita provides valuable insights on creating a searchable account name, selecting an eye-catching profile photo, crafting a concise and engaging bio, and curating highlights that effectively showcase your brand.
Evita also emphasizes the importance of utilizing Instagram's features, such as pinned posts and user-generated content, to establish social proof and credibility. She invites listeners to join a free 3 Day Insta Sales Bootcamp designed to help business owners learn how to drive sales on Instagram without being pushy or overwhelming.
This episode serves as the first part of a three-part series, so stay tuned for parts 2 and 3, which will explore other key areas for successfully starting and growing an Instagram account for a product-based business from scratch.
Links and Resources:
Evita's Product Based Business: https://instagram.com/hampshirehometrends
Sign up to our Free 3 Day Insta Sales Bootcamp: https://femalebosscreative.com/bootcamp
Free 30 Days of Content For Product Based Business:
https://femalebosscreative.com/30-days-of-content/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
Join Lysette and Evita as they share their personal experiences and insights on overcoming the feeling of being stuck in their product-based small businesses. In this easy-to-understand and relatable episode, they discuss the power of mindset shifts, problem-solving, and learning from others to face challenges and grow their ventures.
This conversation is perfect for entrepreneurs looking to push through obstacles and find success in their product-based businesses.
In this episode, Lysette and Evita explore:
- Staying committed to goals, even when facing personal challenges
- Shifting their mindset from feeling overwhelmed by new tasks to believing in their ability to learn and grow
- Their experiences with email marketing, social media platforms like Reels and TikTok, and launching their podcast
They also offer valuable tips for fellow product-based business owners, such as:
- Focusing on achievable goals to make progress
- Adopting a selective learning approach to avoid information overload
- Prioritizing simplicity for efficient implementation of new strategies
Lysette and Evita emphasize the importance of practice and repetition in building confidence and developing mastery over new skills, especially when it comes to promoting and selling their products.
This episode will inspire and empower product-based business owners to push through their own challenges and achieve success. Listen in as Lysette and Evita provide a motivating and easily digestible discussion that will leave you feeling energised and ready to tackle your own entrepreneurial obstacles.
Links and Resources:
Download Free Email Marketing Made Easy Toolkit - 12 Sales-Driving Campaign Sequence & 45 Time-Saving Templates For Product Based Business
https://femalebosscreative.com/freebie/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
In this episode, we talk about the importance of changing marketing strategies during a cost of living crisis.
We focus on highlighting the 'necessity' of products. We discuss changes in what people buy, how to address money concerns, connecting with customers emotionally, and standing out from competitors.
Finally, we give helpful tips on using the 'necessity' marketing approach for online businesses selling products.
Summary
Introduction
Changes in what people buy during a recession
Helping customers with money concerns by showing the value of your products
Connecting emotionally with customers by understanding their worries
Standing out from competitors by focusing on necessity and usefulness
Putting the 'necessity' marketing approach into action:
Rethink your unique selling point (USP)
Update marketing materials, website content, and social media messages
Share stories from happy customers
Provide helpful content that shows the importance of your products in hard times
Conclusion and main points to remember
Links and Resources:
Download Free Email Marketing Made Easy Toolkit - 12 Sales-Driving Campaign Sequence & 45 Time-Saving Templates For Product Based Business
https://femalebosscreative.com/freebie/
Sign up to our newsletter - your weekly dose of Business Mindset, Marketing and Growth Tools for Product Business Owners.
https://femalebosscreative.com/newsletter/
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
Don't forget to subscribe to our podcast for more episodes about marketing ideas, insights, and tips for online businesses selling products.
Welcome back to Season 2 of the Female Boss Creative Podcast!
On this episode, we debunk five common misconceptions about being a mum and running your own business.
- Misconception 1: You must choose between being a great mum or a successful entrepreneur
- Misconception 2: Your business will suffer due to family commitments
- Misconception 3: You can't be fully present for your children while running a business
- Misconception 4: It's impossible to maintain work-life balance as a mum entrepreneur
- Misconception 5: You'll be judged for not being a stay-at-home mum
Practical advice for balancing business and motherhood
Strategies for time management, setting boundaries, and maintaining self-care
There's no one-size-fits-all approach to balancing business and motherhood!
Visit our website: http://www.femalebosscreative.com/
Follow us on instagram: https://www.instagram.com/thefemalebosscreative/
In today’s episode, we have Lauren Felter. She’s a design educator for non-designers. I wanted her on the podcast because to be honest with you, as a small business owner, I struggled with designing creatives especially on social media and making sure my brand is cohesive across all the platforms. I love the way how she simplifies designing, it’s not as complicated as you think. If you are clear on your product offering and who you serve, you will find design easy. So buckle up and let's uncover the world of designing and changes you can make in your business. Mentions: Lauren Felter of Feltered Unfiltered https://felterunfiltered.com/links/ https://www.instagram.com/felter.unfiltered/
What an absolute honour to have Elaine Mingus on the show. She is the founder of Curb Vulture, a six figure product based business curating beautiful vintage pieces. Her story is so inspiring. She created a 6 figure product business out of collecting unwanted items. So many key takeaways, from not needing a fancy website or equipment to build a successful online business, to being a mom of seven kids! Elaine Mingus - http://elainemingus.com/ Curb Vulture - https://www.instagram.com/curbvulture/ Female Boss Academy - https://linktr.ee/thefemalebossacademy
Join Evita and Lysette discussing how to navigate Black Friday as a Small Business Owner.
Mentioned on this podcast:
Free Product Promotional Template
https://www.femalebossacademy.com/freebie-promo-templates
Free Facebook Group
https://www.facebook.com/groups/thefemalebossacademy/
https://www.instagram.com/thefemalebossacademy/\
Female Boss Academy is a community for female founded product based business owners. Our mission is to build a community where we all learn from each other and we come together to hit our goals! If you are a product based business owner, hit subscribe as we will releasing at least one video a week!
Evita shares 6 ways on what to focus on slower months in retail. She details the steps you can implement so you have a productive slow months in preparation for your busier times.
Mentioned on this podcast:
Instagram - https://www.instagram.com/thefemalebossacademy/\
Female Boss Academy is a community for female founded product based business owners. Our mission is to build a community where we all learn from each other and we come together to hit our goals!
If you are a product based business owner, hit subscribe as we will releasing atleast one video a week!
On this episode, Evita shares a strategy she has implemented in the last couple of months that generated the business an extra $45k of sales. She shared her step by step process and recommendations!
Female Boss Academy is a community for female owned product based business.
Check us out on instagram: @thefemalebossacademy
Mentioned on this episode:
Evita's product based business - Hampshire Home Trends
website: www.hampshirehometrends.co.uk
instagram: @hampshirehometrends
On this week's episode, Evita shares her journey how she turned over $250k on her first year of opening her shopify store - her process and learnings along the way!
Female Boss Academy is a community for female owned product based business.
Check us out on instagram: @thefemalebossacademy
Mentioned on this episode:
Evita's product based business - Hampshire Home Trends
website: www.hampshirehometrends.co.uk
instagram: @hampshirehometrends