M2X: Tech Marketer: Recent Episodes
M2X Technology Network
M2X: Tech Marketer is a B2B marketing podcast unlike any other. It focuses specifically on the technology space, giving marketing professionals and product managers valuable insights into the motivations, frustrations, and occupations of systems integrators, IT departments, and other tech purchasers.
- Podcast host Adam Forziati introduces our theme this month: B2B email marketing and some modern best practices.
- Main Interview(s): Josh Perlstein, CEO at Response Media, talks creative ways B2B marketers can make more engaging newsletters for their buyers.
- Industry News: Editors from our integrator- and IT-facing sister sites share what they think is the biggest piece of channel news in th
M2X: Tech Marketer Episode 9 features
- Podcast host Adam Forziati introduces our theme this month: the end of retargeting and how marketers should consider it a good thing.
- Main Interview(s): Christopher Tompkins, CEO and founder of The Go! Agency, shares his views on the reality that marketers will face once Google and other major platforms phase out 3rd party cookies and remarketing.
- Industry News: Editors from our integrator- and IT-facing sister sites share what they think is the biggest piece of channel news in the tech space and how it affects marketers targeting that channel.
- Market Research: Adam shares a key piece of market research that will help you better-target technology buyers.
- Podcast host Adam Forziati introduces our theme this month: what tech buyers are planning on investing in, and what marketers in the B2B tech space can do to catch their customers' attention.
- Main Interview(s): Scott Todaro, CMO of enterprise software company Plannuh, who will speak to why many marketers struggle with aligning their goals to company objectives and how they can meet those objectives with more consistency in the new year.
- Industry News: Editors from our integrator- and IT-facing sister sites share what they think technology marketers can do to best-connect with their respective channels in 2022.
- Market Research: Adam shares a key piece of market research that will help you better-target technology buyers.
- Podcast host Adam Forziati introduces our theme this month: intent-driven marketing, and the tactics B2B marketers need to be successful in the tech industry.
- Main Interview(s): Christian Selchau-Hansen, Founder & CEO of enterprise software company Formation.ai, speaks to the state of intent-driven marketing tactics in the B2B space.
- Industry News: Editors from our integrator- and IT-facing sister sites share their biggest pieces of channel news and their significance to tech marketers
- Market Research: Adam shares a key piece of market research that will help you better-target technology buyers.
Podcast host Adam Forziati introduces our theme this month: social media marketing and how to reach your customers and keep them engaged on your channels.
Main Interview(s): We'll first hear from Jake Hare, founder of Launchpeer, who will talk about modern trends in B2B social media use and how to better connect with
your audience across all platforms.
Industry News: Editors from our integrator- and IT-facing sister sites share their biggest pieces of channel news and their significance to tech marketers
Market Research: Adam shares a key piece of market research that will help you better-target technology buyers
On this episode of #TechMarketerPod, AtlasIED tells us how they successfully launched a product in the middle of a pandemic.
The theme for today's episode centers around customer experience:
what technology buyers expect from manufacturers, and how to differentiate
your own company's customer experience from customer service.
Katye Bennett, an AV industry PR specialist, will tell us about some PR mistakes she's seen tech manufacturers make over the course of her career.
- Podcast host Adam Forziati introduces our theme this month: your website and its effectiveness in reaching tech pros & integrators
- Main Interview(s): Adam shares conversations with a medium-sized integrator to get their opinion on manufacturer & software provider websites
- Industry News: Editors from our integrator- and IT-facing sister sites share their biggest pieces of channel news and their significance to tech marketers
- Market Research: Adam shares a key piece of market research that will help you better-target technology buyers
M2X: Tech Marketer Episode 1 features
- Podcast host Adam Forziati introduces the show with co-creator Marsha Marsh and provides some information on what to expect
- Main Interview: Alan Brawn of Brawn Consulting explains the key differences between integrators and other technology buyers & gives some advice to modern tech marketers
- Industry News: Editors from our integrator- and IT-facing sister sites share their biggest pieces of channel news and their significance to tech marketers
- Market Research: Adam shares a key piece of market research that will help you better-target technology buyers