Good Morning, Market: Recent Episodes
Sol Insights
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
Episode 100 of Good Morning, Market: Phillip celebrates this milestone with a special guest, Chris Clark, the President and CEO of the Georgia Chamber of Commerce. Together, they dive into the economic landscape of Georgia, drawing insights from the 2024 Economic Redbook.
In this episode, you'll hear an in-depth discussion on the state's most pressing economic topics—from housing development and healthcare to innovation and workforce recruitment. Chris shares how the Georgia Chamber is tackling the biggest growth challenges for businesses across the state and what lies ahead in 2024 and beyond.
Join us for a compelling conversation on the future of Georgia's economy.
Resources:
- Explore the Georgia Chamber of Commerce: https://www.gachamber.com
- Shop The CEO Imperative: https://www.chrisclark.faith
- Discover Sol Insights: https://www.solinsights.com
In a crowed market for outdoor apparel and equipment, this locally grown brand is winning with community, conservation, and customer service. Savannah store leader, Kyler Gartner, shares the unique way in which Rivers & Glen serves its outdoor enthusiasts.Find out how this brand is expanding business lines and locations with its technology, approach, and know-how in the 99th episode of GMM.Explore Rivers & Glen Trading Co: https://www.riversandglen.comLearn more about Sol Insights: https://www.solinsights.com/Connect w/ Phillip on LinkedIn: https://www.linkedin.com/in/phillip-scroggin/
Phillip is back for an inspiring episode with Philip Klayman, founder of Three Tree Coffee Roasters. Discover how his coffee business blends scalable food retail and wholesale with a mission to end human trafficking. Learn about the unique challenges of roasting versus retail, the impact of Shopify on their multi-channel business, and the importance of data-driven decisions.
Klayman also shares how their podcast, "The Coffee & Pod,"enables them to educate on both coffee and the fight against trafficking. Tune in for invaluable insights on merging profit with purpose and how to connect with Philip and Three Tree Coffee Roasters.
Explore Three Tree Coffee Roasters: https://threetreecoffee.com
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
In the age of streaming, pop singles, and 3D printing, there is a renaissance business employing "luthiers" to hand-make the most magnificent guitars on the planet.
Benedetto Guitars has been the signature guitar sound of jazz for decades and Howard Paul is their signature artist-turned-CEO. We reveal how this premium craft company has bucked the trends - showing that the old ways are still worth while.
Explore Benedetto Guitars: benedettoguitars.com
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
A decade ago, Buck Holly was making custom firearms in his small business. Then Glock, the biggest name in the industry, made an off-the-wall request for an upcoming trade show. It changed his business forever.
Hear how C&H Precision became the fastest growing manufacturer in Georgia, as Buck shares the market foresight, the sacrifice, and the business savvy that has led to exponential growth over the past 5 years.
Explore C&H Precision: https://chpws.com
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
Emily McCarthy started her small business a little over a decade ago. Since that time, her brand has grown to 400+ retailers and recently grew 30% YoY at the beginning of 2024.
What has been the key to this joyful growth? Hear from the founder herself how smart sales strategy and unique design have contributed to one of the emerging apparel companies in the southeast.
Explore Emily McCarthy + Co.: https://emilymccarthy.com
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
Traditional marketing efforts are losing power. People are losing trust in ads. Humans are more isolated and lonely.
How can marketing drive relationship and value in 2024? According to Mark Schaefer, the last great marketing strategy may just be community.
Phillip interviews nationally-recognized author, professor, and marketing consultant Mark Schaefer on his newest book, and how community building may hold the key to long-term success for companies.
Explore Mark's brand: https://businessesgrow.com/
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
Sean Fox, Founder and Head of Creative & Strategy at Pioneer Design, has been in corporate branding and design for over a decade. In 2024, he foresees the decay of brand power and relevancy. Why?
Join Phillip as he and Sean discuss the trends, fads, and technologies which will consume brands just like yours...and how you can choose the path of high-quality authenticity in contrast.
Discover Pioneer Design: https://madebypioneer.com/
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
This episode, we delve into the story of how three business gurus—Neil Hoyne, Peter Fader, and Alex Hormozi—whose books have revolutionized the way we operate at Sol Insights. It all started with a serendipitous LinkedIn discovery of Neil Hoyne and his seminal book, "CONVERTED," leading to an inspiring podcast interview.
This connection opened the door to Peter Fader's enlightening perspectives on customer centricity and Alex Hormozi's strategies in "The $100M Leads." Each author's unique approach has not only reshaped my business but also that of our clients, offering a blueprint for profound growth and efficiency.
Join us as I retrace the journey of discovering these leading marketing practices, and share how these approaches are changing everything about my business (it may do the same for your business).
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
In this insightful episode of Good Morning, Market, join us as we explore the fabric of success with Maria Gallo, the mastermind behind Measure. Delve into the origins and groundbreaking strategies of Measure, a company that's redefining the textile industry through innovative trend forecasting and a unique blend of intuition and data.
Maria shares her vision for the future of textiles and offers invaluable advice for small business leaders looking to stitch excellence into their business fabric. Don't miss this blend of inspiration and practical wisdom, tailored for entrepreneurs seeking to weave their path to success.
Explore Measure: https://measurefabric.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
If your business could identify its most profitable customers for the next several years would you treat those customers differently?
During his presentation at the 2024 GRIT Conference, listen in to Phillip Scroggin's presentation on how the leading brands in the world are using first-party data and predictive modeling to scale profits and personalize experiences.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Weslyn Bowers has had a common thread that has enabled her to succeed as a non-profit director, marketing leader, inspirational author, and radio deejay: communication.
She shares her non-conventional and trusted communication values for productivity inside the office, and scale outside.
Connect w/ Weslyn: 912-436-9094
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
In the summer of 2018, another drummer had broken another cymbal. But this one thought to herself, "what can I do with this?". This was the beginning of Full Circle Co. for founder Liz Aponte.
Liz joins Good Morning, Market to discuss her journey into entrepreneurship, from expansions in product line to navigating the global pandemic and audience targeting.
Explore Full Circle Co.: https://fullcirclecompany.co/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Drums of the Deep by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400021
Artist: http://incompetech.com/
Business owners, like Americans in general, know the US healthcare system is a mess. One physician isn't taking this lying down.
Jamal Lawrence, M.D., is part of an emergency wave of primary care physicians offering direct primary care. Ahead of his GRIT conference keynote, hear how this resurgent service model is set to disrupt the industry, and drive better outcomes for patients.
Learn more about Harvest Health MD: https://harvesthealthmd.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
How can one woman train hundreds (or even thousands) of worn-out working moms who have been there and done that? This is the mission of Kristie Calise, fitness and well-being coach of Balance App.
In this GRIT preview episode, Phillip uncovers how Kristie cracked the code on business model scale and worked through trials and tribulations of branding and promoting a sophisticated online operation.
Connect with Kristie: https://balanceworkoutapp.com/
Get growth strategy: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Profits are essential in any business. So, why do so many businesses take the profit-last approach?
Prominent business author and business owner Mike Michalowicz disagrees with the accounting orthodoxy, and shows how "profit-first" takes entrepreneurs to peaceful prosperity.
Join Phillip as he interviews Mike on the Amazon #1 Best selling book (financial accounting) and prepare to profit from it.
Explore Mike's books: http://mikemotorbike.com/
Get growth strategy: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
In the kickoff of season 4, we're peeling back the layers on a game-changing business strategy: company culture. Erik Reagan, the innovative mind behind Focus Lab and BuiltOnPurpose, sits down with Phillip to discuss how culture can be the ultimate market differentiator. From his early days as a web developer to becoming a leading figure in cultivating impactful workplace environments, Erik's story is a testament to the power of purposeful culture in driving business forward.
This conversation is a treasure trove for any business leader aiming to elevate their company beyond just products and services. Erik's approach to embedding culture as a core business strategy not only boosts employee morale but also amplifies market presence and profitability.
Get coaching: https://builtonpurposehq.com/Get growth strategy: solinsights.comFollow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/Connect w/ Phillip on LinkedIn: @phillipscroggin
Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue.
In his book Converted: The Data-Driven Way to Win Customers’ Hearts, he shows us how to sharpen our long-term marketing strategy and unleash true value.
From the best of season 3, listen to Phillip's book interview with Neil Hoyne
Explore the Converted book: https://www.convertedbook.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
How healthy is your customer base? How do your customers differ in terms of their behavior and value?
These are crucial core questions; when answered, they provide profitable insights.
From season 3, listen to Phillip's interview of Peter Fader on his major book release: The Customer-Base Audit.
Get The Customer-Base Audit: Wharton School Press
Explore Theta: https://thetaclv.com
Learn more about Sol Insights: solinsights.com
What happens when you take a mid-size metro area and invest nearly $10B in economic development within a few years? You have to transform the workforce to reap the harvest.
Anna Chafin as CEO of the Economic Development Authority of Bryan County was a key player in successfully attracting major corporations like Hyundai to I-16 corridor.
Years later, the real work begins of preparing a workforce pool to meet the near-term demands of a mammoth investment. In this exclusive conversation, Anna reveals the new organization custom-built to transform a labor economy.
Updates on developments in the Coastal GA economy: https://www.savannahjda.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
How do businesses build online media presence the way media companies and digital creators do? To answer this, Phillip discusses digital presence with a YouTube/Journalist/Entrepreneur: Jannah Bolds.
Having began as a journalist, Jannah built an online media company and monetized YouTube channel as an independent journalist/entrepreneur.
Discover the bridge between business and powerful digital influence with The Bold Opinion!
ExploreThe Bold Opinion: https://www.youtube.com/@TheBoldOpinion
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Music credits:
Hip Hop Christmas by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Artist: http://www.twinmusicom.org/
Dance of the Sugar Plum Fairy by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100270
Artist: http://incompetech.com/
Much industry has been on fast-forward since the pandemic, perhaps none more so than retail. As merchants are pressured to operate smarter and market more creatively, it's difficult to keep up (much less get ahead).
Taylor West and her team at WS Development in Boston have been supporting and uncovering this evolution for 5+ years through The Retail Darwin Podcast. Join Phillip and Taylor as they deep dive on the present state of successful retail companies and how that projects into the holiday shopping season and beyond.
Follow The Retail Darwin Podcast: https://www.instagram.com/theretaildarwin/
Connect w/ Taylor: https://www.linkedin.com/in/taylorleewest/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Jennifer Jenkins has always wanted to have a say at the table. Thus, she has found herself opening and operating over five businesses since 2011 (including her new venture of Coffee Fox Roasting Co).
Learn the story of one of the creative entrepreneurs in the Coastal Empire, and how you can turn small business into an art form.
Explore Coffee Fox Roasting: https://thecoffeefoxroastingco.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
A business does not have to pursue audience building to grow, but a strong audience makes long-term growth much easier. Dan Sanchez knows this better than most, having grown many businesses through strategic audience building.
Phillip interviews one of the most influential marketing voices to figure out how to influence customers...even when they are not actively shopping.
Get the Danchez newsletter: https://danchez.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Have you tapped into the $16B industry that is influencer marketing? Want to know if research shows your customers are being influenced on social media, and which channels drive the best results?
It's time to discuss influencer marketing! Join Phillip as he covers the latest data and industry research on one of the most engaging marketing tactics.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
OpenAI released ChatGPT less than a year ago, yet it has thrown the marketing world for a machine-learning loop. For small and mid-sized businesses, should they be using AI right now? If so, how (and to what ends)?
Join Phillip as he documents his interactions with the trendiest tool on earth, and shares the outlook for this new industry as it approaches its first birthday.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
The first step to customer-centricity is a customer-base audit. Join Phillip as he interviews book co-author, Peter Fader, on how to analyze the actual customers generating the numbers on financial statements.
Peter Fader is founder of analytics and research firm, Theta, as well as a leading professor of marketing at The Wharton School of Business (University of Pennsylvania). The book he co-authored starts business leaders on the path toward really getting to understand your customers’ buying behavior as well as the health of your overall customer base.
Get The Customer-Base Audit: Wharton School Press
Explore Theta: https://thetaclv.com
Learn more about Sol Insights:solinsights.com
Follow Good Morning, Market on YouTube:https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn:@phillipscroggin
An unprecedented amount of customer data is at your finger tips. For decades, everyday businesses could throw their hands up given a lack of software, data sets, and resources. No more.
Join Phillip as he explores a needed revolution in the way small businesses understand customer behavior...and grow accordingly.
(Special announcement enclosed)
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
We have more data than ever, yet most marketing programs are run on spontaneous creativity and gut-instincts. Zeek Coleman has been using data intelligence for over a decade to achieve growth and bring new solutions to market. In the final topic of the marketing program marathon, Zeek shares the insights on how data-driven marketing wins over other approaches.Connect with Zeek: https://www.linkedin.com/in/zeekcoleman/Learn more about Sol Insights: https://www.solinsights.comGet the weekly Good Morning, Market email newsletter (contains Zeek's low-hanging fruit on winning with the data-driven marketing approach): https://www.solinsights.com/good-morning-market.html
Earlier this year, Phillip highlighted the business lessons from Moneyball, the story of small budget Oakland As using analytics to maximize value and thus, changing an entire industry.
Fast forward to August, and two MLB teams are playing this lesson out in real-time: The New York Mets and The Atlanta Braves.
Join Phillip as he breaks down the business lessons on these parallel stories and discusses the accessible methods for hunting and maximizing value in your own business.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Adam Tsang has started many a business. When he and his team decided to get creative with TikTok branding, some posts got hot, and his retail business blew up.
Join Phillip as he learns the marketing and commerce power of the hottest social media channel from a serial entrepreneur who has unlocked the key to leveraging TikTok power for business profits.
Connect with Adam: https://www.linkedin.com/in/uknowadamtsang/
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
From the depths of a porta potty mishap in 2004 surged a revolution in the portable restrooms industry. Outdoor event guests everywhere needed a sensible portable restroom alternative, and two innovative guys with an idea had the solution.
Join Phillip as he talks with co-founder Robert Glisson about the birth, old-school growth, and franchising success of Royal Restrooms.
Explore Royal Restrooms: https://royalrestrooms.com/
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Business requires money, but smart funding requires wisdom on the right sources during the appropriate stage of the business life.
Jen Bonnet has been starting businesses, funding businesses, and consulting businesses for decades. As Executive Director of The Creative Coast, she has seen the good, bad, and ugly of funding in the fast lane of commerce.
Join Phillip as he finds the "smart money" strategy in scaling a business.
Discover The Creative Coast: https://thecreativecoast.org/
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Printing services have been around for over a century. There has long been strong competition in that business, and then COVID hits and reduces overall demand as digitization accelerates.
For Kennickell Group, they had two choices: wade out the storm and settle in the new reality, or innovate and get aggressive. Andrew Smith, VP of Sales, shares the journey of how a 100 year old business strategically set itself up for long-term success amidst pandemic, recession, and a shocked industry.
Explore Kennickell Group: https://www.kennickell.com/
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
VicTreeFi was busy delivering financial literacy education to young people, when suddenly the multi-billion dollar college sports business got turned on its head. With Name, Image, and Likeness (NIL) policy changes unleashing a new industry for student athletes and business brands, VicTreeFi decided to jump into a brand new market.
Hannah Whitehead joins GMM to share how Nillie.IO (the child brand of VicTreeFi) is adding value, and winning market share in this new market with its unique approach to CX.
Explore Nillie.IO: https://www.nillie.io/
VicTreeFi on Instagram: https://www.instagram.com/victreefi/
Contact the VicTreeFi team: Hannah@victreefi.com || christine@victreefi.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Big businesses have Research & Development (R&D). Every-day businesses have taste tests. Inspired by the guidance of Google’s Chief Strategist, Phillip decided to help some retail companies venture into digital targeted advertising via a first-time, small scale campaign.
Join Phillip as he dives into the taste test experience - what to expect, and why your business should be allocating significant budget to this important business practice.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Rachelle left Savannah, Georgia and her family's business to go strike her own path as a strategic marketer for the TV industry. Having acquired experience and marketing savvy in metros like Atlanta, Los Angeles, and London, Rachelle ended up coming full circle to Carver State Bank, one of the few African-American-owned banks in the United States.
Rachelle and Phillip discuss her experiences in big media and the challenge of taking that experience to a mid-size market, a smaller family-owned organization, and marketing team of one.
Explore Carver State Bank: https://www.carverstatebank.com/
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Special announcement in this episode! At the core of a strong business brand is a great personal brand. Victoria Baylor, mindset and clarity coach, shares the importance of personal branding for business leaders and how to position that image to your target market.
Connect w/ Victoria Baylor: https://www.victoriabaylor.com/
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Supply chain constraints, long-term labor shortages, and a complete transformation of the industry products are some of what Neal Wilson and his team have faced. How does a single business gain success in such a climate?
Neal joins the program to share how they overcome major forces beyond their control with organizational development, customer service, and agility.
Explore Vaden Automotive https://www.danvaden.com/
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Business gets done on LinkedIn. The World's most professional social network has a bevy of tools for recruiters, sales executives, marketers, and thought leaders. Yet many "every day" businesses are doing the bare minimum. Enter Lisa Kanda.
Lisa Kanda has been working the power of LinkedIn for well over a decade and is one of the leading consultants and instructors on the social media ecosystem. Learn from Lisa on how to up your game in the World's largest, never-ending networking event.
Connect w/ Lisa Kanda: @lisakanda
Discover Elkay Advisors: https://www.lisakanda.com/
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Businesses struggle to be data-driven not for lack of data, but for overload. With so much data to organize and so much noise to filter, how do everyday businesses effectively (and efficiently) find insights to grow? From Charleston, South Carolina, there is a team which offers a key piece to this puzzle.
Ian Schenkel (Director of Marketing) and Mitch Ballestero (Lead Consultant) of Bear Cognition join the program to discuss the challenge facing us all in business analysis and how actionable intelligence can simplify this increasingly complex data world.
Connect w/ Ian Schenkel: @ianschenkel
Connect w/ Mitch Ballestero: https://www.linkedin.com/in/mitch-ballestero-ba6b0986/
Explore SolPerform w/ Bear Cognition: https://www.solinsights.com/sol-perform-marketing-performance-dashboard.html
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Coca-Cola. Apple. Walt Disney. Nike. Such brands evoke affinity in unparalleled manner. Garrett Clark founded an ice cream retail front in a small market, and has proceeded to shape and inspire an entire community...by using the same secret sauce as the famous brands previously mentioned.
Amazing brands promote much more than a product or service - they evangelize a mission. Garrett takes us through the journey of harnessing a powerful mission that attracts leaders, employees, customers, and entire communities.
Explore Rolling Monkey: https://therollingmonkey.com/
Connect w/ Garrett: https://www.linkedin.com/in/inspiredsolutions/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Nearly every business is "on social media", but few are strategically adding paid media to the picture. Nadia Osman of small business consulting and coaching source, the UGA SBDC, shares over a decade of test cases on how to up your game in social media marketing.
Phillip chats with Nadia to cover this discipline from Facebook to TikTok, organic to paid, attraction to engagement and conversion, and even more! Hunker down for social media marketing 2.0.
Connect w/ UGA Small Business Development Center: https://www.georgiasbdc.org/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Finding and focusing on a niche is a neglected but powerful practice for any business - including chiropractic practices! Kaleb Scroggin, BS, DC, CACCP, joins GMM to share his example of how the "riches are in the niches". Listen now to learn about the industry challenges and opportunities in chiropractic, finding and banking on your target market, and how to position yourself to win a niche.Restoration Chiropractic on the web: https://www.myheadsonstraight.com/Connect w/ Dr. Kaleb on Facebook: https://www.facebook.com/RestorationChiroSavannah/Learn more about Sol Insights: https://www.solinsights.comGet the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue.
In his book Converted: The Data-Driven Way to Win Customers’ Hearts, he shows us how to sharpen our long-term marketing strategy and unleash true value. Join Phillip as he discusses the implications of CONVERTED on everyday-businesses with Neil.
Explore the Converted book: https://www.convertedbook.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
In any organization, your most valuable asset is your people. But as the labor market continues to remain lean, employers are being challenged to find, develop, and position their human capital in the best possible positions.
Dr. Julie Olsen has been developing leaders, teams, and organizations for decades, and launched her consulting/coaching firm back in 2017. Dr. Olsen joins Phillip to discuss how business pros, leaders, and owners can each find their leadership leverage to maximize long-term joy and productivity.
Learn more about Workplace Advancement Strategies: https://www.workplaceadvancement.com
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Billy Beane was a small-market general manager of a small-market baseball club facing the looming loss of his best players and a severe lack of funds to build a competitive, marketable team. A chance meeting with a young economics graduate led Billy to change the way the Oakland Athletics built their baseball teams. Once this statistics-driven organization left their mark, all of Major League Baseball would be forever changed.
From the baseball/business story that inspired the 2011 film, discover how your business (like the Oakland A's) can use analytics to drive win streaks.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Every business wants more sales and profit margin, the king (lagging) success indicators. One marketing stat that the best brands in the world have been living by for years is unknown to most every-day businesses.
In this special edition of GMM, Phillip explains Customer Lifetime Value and how small and midsize organizations can follow its insights to next level profits. Also, listen closely for a special offer from Sol Insights in the episode!
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
In 2023, shoppers are super savvy. Not only can they compare your product to alternatives across the world...they increasingly can track how you've changed prices over time (per product). New research has shown some telling patterns in what drives shoppers away and what drives them to buy now.
Join Phillip as he breaks down the latest industry research on how your pricing tactics are influencing the buying decisions of shoppers everywhere.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
There is a plant called a sugar beet that, when combined with an entrepreneur on a mission to lead a business, body, and beauty revolution, can create a new kind of community. Michelle Peth shares the BEETTAN story, from her sister's skin care scares to her new podcast, as BEETTAN creates new business owners and a healthier tanning alternative.
Follow The BEET GOES ON podcast on Instagram: @BeetGoesOnpodcast
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
For the United States, the economy looks to bring an end to the post-pandemic bounce-back as the Federal Reserve focuses on curbing inflation. As most business owners brace for a mild recession, Coastal Georgia may actually expand with new developments in manufacturing, logistics, and construction.
Dr. Michael Toma, Professor of Economics at Georgia Southern University and principal author of the Coastal Economic Monitor, takes us through the year ahead for the region and the nation.
Subscribe to the Coastal Economic Monitor: email mtoma@georgiasouthern.edu
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Growing businesses have a trait in common: laser focus of resources on a specific target. Stephanie Dammen-Morrell has spent over a decade learning how to harness the synchronized powers of service, sales, and marketing as Director of Business Development at prominent design firm, Hussey Gay Bell.
Stephanie joins GMM to discuss growth hurdles, leading a business development team, avoiding "unicorns", and gaining efficiency through automation in a jam-packed finale to Season 2.
Contact Stephanie Dammen-Morrell: sdmorrell@husseygaybell.com
Learn more about Hussey Gay Bell: https://husseygaybell.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
When you are a one-person business, you learn about your abilities and your limits, and you learn from a plethora of mistakes. Solopreneurs also have some strong practices from which any business professional can take a page.
Bri Salley has been the solopreneur, running her own marketing agency and managing large marketing budgets across the world. The marketing & communications director of Telfair Museums reflects on the solopreneur life - how we all can be more visionary and greater self-leaders.
Follow Bri Salley: Instagram @bri.digital
Learn more about Telfair Museums: https://www.telfair.org/
Learn more about Sol Insights: solinsights.com
With a recession looming ahead in 2023 and prices continuing to rise, Black Friday was supposed to be somewhat understated. This has impact for the economy as Black Friday shopping is seen as a bellweather of overall consumer spending.
Shoppers didn't get that memo this Black Friday weekend, and it has impacts and insights for everyday businesses. Phillip breaks down the performance.
Learn more about Sol Insights: solinsights.com
When Marjorie Young got a call to come help her dad's business in Virginia (on the brink of bankruptcy), she had to figure out how to grow that business with a $0 marketing budget. The result became known as the Reputation Matrix.
For over 25 years Marjorie has been using that system to increase visibility, credibility, and positive word-of-mouth for organizations of all sizes. The CEO of Carriage Trade PR joins GMM to share some insights from the Reputation Matrix book.
Learn more about Carriage Trade Public Relations: https://carriagetradepr.com/
Reputation Matrix book: https://carriagetradepr.com/book/
Learn more about Sol Insights: solinsights.com
Share how Good Morning, Market can improve: 3 minute survey
Pre-COVID, the Coastal Empire was growing at significant rates. Post-COVID, the Savannah Metropolitan Area looks primed to explode. Heather Booth brings decades of experience working the Hostess City area in real estate - sharing what we may expect from recent growth catalysts.
Connect w/ Heather Booth: https://hbooth.baystreetrealtygroup.com/
Learn more about Sol Insights: solinsights.com
Share how Good Morning, Market can improve: 3 minute survey
Start-up expenses. Equipment upgrades/expansions. Working capital for operations. Everyday businesses find themselves needing large sums of money; yet, they often get turned away from traditional lenders.
As business capital gets even tighter, entrepreneurs need options to keep their business progressing. Community Development Financial Institutions (CDFIs) are designed to solve these problems. Nate Wayne of SBAC brings his decade of banking experience to share how CDFIs can help businesses of every stage.
Learn more about Small Business Assistance Corporation: https://sbacsav.com/
Learn more about Sol Insights: solinsights.com
Share how Good Morning, Market can improve: 3 minute survey
Personal experience can spark "opportunity vision". When Scott and Amy Pierce saw serious health care gaps for their own loved ones, they decided to bring a new type of service to the market. Learn about the story of seizing opportunity as the Coastal Care Partners organization grows through global pandemics, massive vaccine roll-outs, and "Shark Tank" competitions.
Learn more about Coastal Care Partners: https://www.coastalcarepartners.com/
Learn more about Sol Insights: https://www.solinsights.com
RSVP to the One Year Anniversary Celebration of Good Morning, Market: https://www.eventbrite.com/e/one-year-of-good-morning-market-podcast-anniversary-celebration-tickets-439289706337
Business is about capitalizing on opportunities, and buying and selling organizations is how many of the best win the in the market place.
Brian Judson brings his 15 years of experience to the podcast – revealing what you need to know about one of the least-discussed aspects of business.
Learn more about Brian and B3: http://best-business-brokers.com/about-us/brian-judson/
Learn more about Sol Insights: https://www.solinsights.com
RSVP to the One Year Anniversary Celebration of Good Morning, Market: https://www.eventbrite.com/e/one-year-of-good-morning-market-podcast-anniversary-celebration-tickets-439289706337
Do you want to grow your business into something more than yourself? Erik Reagan and his business partner at Focus Lab decided they wanted to do just that...but it didn't happen over night.
Fresh off his launch of coaching organization, Built On Purpose, Erik shares key planning, principles, and processes in scaling an organization beyond the ceiling of its owner.
Learn more about Built On Purpose: https://builtonpurposehq.com/
Follow Erik on social @erikreagan
Learn more about Sol Insights: https://www.solinsights.com
RSVP to the One Year Anniversary Celebration of Good Morning, Market: https://www.eventbrite.com/e/one-year-of-good-morning-market-podcast-anniversary-celebration-tickets-439289706337
As we reflect on the pursuit of excellence and prepare for scaling your business beyond yourself, Phillip shares his struggles and battle scars as an entrepreneur since starting Sol Insights in 2020.
Launching a little-known firm providing a "new" service in a historically lagging market, the first-time business owner certainly chose a steep climb. Strap in for some honest reflection on the challenges in pursuing rarefied air and scaling a business.
Learn more about Sol Insights: https://www.solinsights.com
RSVP to the One Year Anniversary Celebration of Good Morning, Market: https://www.eventbrite.com/e/one-year-of-good-morning-market-podcast-anniversary-celebration-tickets-439289706337
How do you achieve the exceptional - be it as a business or professional? Reaching the mountaintop can be overwhelming, but Catherine Grant and the ExperCARE organization have made tremendous progress in a relatively short span.
Co-founding and leading the preeminent urgent care organization in a healthcare industry hub, Catherine shares her trials and triumphs in achieving rarefied air...the space with the least competition.
Learn more about ExperCARE Urgent Care & Occupational Medicine: https://expercarehealth.com/
Learn more about Sol Insights: https://www.solinsights.com
Jennifer Abshire is the Founder, CEO of Abshire Public Relations, a premier agency in the low country.mpire as it has been slowly but surely changing. With a new wave of transformation underway, Jennifer shares her insight on the potential to lead the region's growth inside-out.
Jennifer Abshire is the Founder, CEO of Abshire Public Relations, a premier agency in the Southeast coastal region.
Learn more about Abshire Public Relations: https://abshirepr.com/
Learn more about Sol Insights: https://www.solinsights.com
COVID changed the way we had to work. The subsequent demographic shifts, habit developments, and technology acceleration are changing the way we choose to work. Mo Hamzian, CEO of the new VEL premium work cafe, shares his perspective on the changing productivity landscape and how both employers and remote workers can optimize their productivity.
Learn more about VEL: https://www.myvel.com/
Learn more about Sol Insights: https://www.solinsights.com
How do you make customers that like you, love you? How do you then develop those fans into your street team of promoters to get that hallowed word-of-mouth growth?
Hot off their new ESPN+ series and transition to full-time Banana Ball, Phillip brings the president of The Savannah Bananas to the plate. Jared shares how the Bananas do the basics consistently well and then add the little things to plus their way to raging fandom.
Get your notepad out for this one - it's time to make customers go bananas over our businesses.
Learn more about The Savannah Bananas: https://thesavannahbananas.com/
Learn more about Sol Insights: https://www.solinsights.com
The July inflation numbers came in lower than analysts expected. Congress just passed an "Inflation Reduction Act". Is the tide turning in favor of business?
Phillip investigates across the board to highlight why we are likely in for a long, hard road...and how businesses can be prepared.
Learn more about Sol Insights: https://www.solinsights.com
Email your questions for Phillip on upcoming episode to phillip@solinsights.com
All customers want effortless, low-friction shopping experiences, right? Recent research highlighted in Harvard Business Review shows customers aren't that monolithic in their shopping desires.
Phillip details the four major customer journeys, and how you can map out greater wallet share of your core customers.
Learn more about Sol Insights: https://www.solinsights.com
Email your questions for Phillip on upcoming episode to phillip@solinsights.com
How do you take a fragile substance like honey and scale a boutique honey brand to national prominence...all while retaining character and advocating for the noble honeybee?
Phillip hosts a round-robin with Founder Ted Dennard, President Mark Haney, and Creative Director Libbie Summers to discuss Tupelo honey, COVID, delivery models, Ukrainian-sourced honey, the Bee Cause project, and more.
Connect w/ Ted Dennard: ted@savannahbee.com
Connect w/ Mark Haney: mark@savannahbee.com
Connect w/ Libbie Summers: libbie@savannahbee.com
Learn more about Savannah Bee Co.: https://savannahbee.com/
Learn more about Sol Insights: https://www.solinsights.com
By whatever circumstances, you come up with a unique product idea - it shows promise. How do you turn this good idea start-up into a growing, scalable organization? That's exactly the journey Jesslyn Rollins took when her dad developed a new electrolyte supplement to help her mom during chemo treatments.
Jesslyn went from selling BIOLYTE out of the back of her Toyota SUV to transitioning the growing food & beverage brand into a expanded facility as they enter mainstay retail chains, including Kroger.
Hear the BIOLYTE story (so far), including the lessons learned and how to scale your own small business.
Learn more about BIOLYTE: https://drinkbiolyte.com/
Learn more about Sol Insights: https://www.solinsights.com
Are your customers satisfied with your service? Would they leave you if the right offer came along? How does your actual delivered experience stack up against your expectations?
The answers to these questions can mean the difference between great success and death by attrition. Matt Selbie founded Oberon3 in Portland, Oregon to get businesses these answers in an intuitive, convenient manner for their customers.
Buckle up for a strategic discussion on customer experience.
Learn more about Oberon3/Opiniator: https://opiniator.com/
Learn more about Sol Insights: https://www.solinsights.com
Gas prices have been at historic highs recently - eating at consumer pocket books and driving up the cost of the supply chain. Why is gas so expensive right now? Can small businesses count on prices to come back down to earth this year?
Phillip deep-dives into the major forces impacting oil pricing and highlights the latest forecasts on what may be coming down the pipe for Main Street U.S.A.
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
Finding and focusing on a niche is a neglected but powerful practice for any business - including chiropractic practices! Kaleb Scroggin, BS, DC, CACCP, joins GMM to share his example of how the "riches are in the niches".
Listen now to learn about the industry challenges and opportunities in chiropractic, finding and banking on your target market, and how to position yourself to win a niche.
Restoration Chiropractic on the web: https://www.myheadsonstraight.com/
Connect w/ Dr. Kaleb on Facebook: https://www.facebook.com/RestorationChiroSavannah/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
Inflation has been the number one economic headline for sometime now, but how is it impacting small businesses specifically? How worried are small business CEOs about inflation? What are they doing to combat rising costs?
We do a full deep dive into SCORE's recent Megaphone of Main Street: Inflation & the Economy study, which seeks address these exact questions on a national scale. Phillip also adds his insights on how to maintain profitability in a high-pressure market.
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
Google is changing shopping - here’s what you need to know. All businesses (especially product sellers) need to understand Google's latest move via the 2022 Marketing Live event.
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
The COVID crisis has impacted retailers of all sizes and ages, but imagine supply chain challenges to a food & bev brand starting in the thick of it. Zach Broome dared to dive into a saturated market during a huge supply-side crisis - hear his story, business philosophy, and how Vitamin Bar is penetrating a niche lane with broad potential.
Discover Vitamin Bar: https://eatvitaminbar.com/
Follow Zach Broome: @zachbroome
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
Store layouts, company culture, customer service, and leadership are some of the secret sauces that make Leopold’s a little sweeter than the rest.
Ross Bragg took over as general manager shortly before the COVID-19 pandemic. Hear how he learned and led from the “trenches” of the famous ice cream shop to take a 100 year old business to new heights.
Discover Leopold’s Ice Cream: https://www.leopoldsicecream.com/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
Ruel Joyner took a family business and turned it into a paragon of design in the southern retail scene. Learn the 24e story from inception, to navigating the pandemic, to reinventing itself to account for the "Amazon effect". Ruel Joyner designs inspiration in episode 2 of the retail mini-series.
Discover 24e Design Co.: https://24estyle.com/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
COVID-19 did a number to all industries, with retail brands at the front lines of red-hot consumer demand with limited serviceability and supply-constraints. In the kick-off to our retail mini-series, CEO of A Southern Lifestyle Co., Parker Rhodes, shares how they grew despite lock-downs and shutdowns.
Discover A Southern Lifestyle Co.: https://asouthernlifestyle.com/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
To help craft the best marketing program ever, we covered a lot of topics with great marketing leaders. Having covered topics from the core brand to the ideal customer, digital and traditional, creative and analytical, we wrap the series proper by reflecting on the topic takeaways from each episode.
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
We have more data than ever, yet most marketing programs are run on spontaneous creativity and gut-instincts. Zeek Coleman has been using data intelligence for over a decade to achieve growth and bring new solutions to market. In the final topic of the marketing program marathon, Zeek shares the insights on how data-driven marketing wins over other approaches.
Connect with Zeek: https://www.linkedin.com/in/zeekcoleman/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (contains Zeek's low-hanging fruit on winning with the data-driven marketing approach): https://www.solinsights.com/good-morning-market.html
A picture is worth a thousand words, but it’s worth much more than that when you tie traditional networking with digital media blasts through photography. That’s what Savannah-famous Bunny Ware does; and today, we get the inside scoop on how to use the power of image for powerful brand growth.
Contact Bunny Ware: call @ 912-844-1122 or email bunnyinthecity@gmail.com
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (includes Bunny’s advice on how to maximize exposure through event photography): https://www.solinsights.com/good-morning-market.html
Video is the preeminent form of communication in 2022. For years now, marketing gurus and commentators have been proclaiming the need of all businesses to leverage video, but most small-to-mid-sized organizations aren't doing enough volume or quality.
Jim Wacker, co-founder of full-service video production company, Skyway Pictures, joins Good Morning, Market to discuss the king of content mediums. Listen to his answers on how to tell stories with video and avoid becoming commodity content.
Learn more about Skyway Pictures: https://www.skywaypicturesllc.com/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (includes Jim's pro-tip on how to make your video content stand above the others): https://www.solinsights.com/good-morning-market.html
There’s lots of talk about operating your marketing like a media company, so who better to discuss this than a media company. Lauren Wolverton is a journalist, podcast host, and sales executive at multimedia company, Connect Savannah.
In this episode, Lauren shares how businesses can partner with multimedia companies to leverage multiple channels to reach their audience with entertainment, news, and ads simultaneously.
Learn more about Connect Savannah: https://www.connectsavannah.com/
What Are We Doing? podcast: visit podcast page
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (includes Lauren’s advice on how to use publicity for ongoing brand power): https://www.solinsights.com/good-morning-market.html
Some slap their logo on some pens and mugs, others make long-term impressions to gain new customers and appreciate core customers. Diana Morrison has been in promotional product marketing over three decades. She shares how to effectively grow your business and brand through an increasingly under-rated approach.
Learn more about Ad Specialty Services: https://www.adspecialtyservices.com/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (includes Diana's pro-tip on delivering promo products people with love): https://www.solinsights.com/good-morning-market.html
You may be networking, but does your business win local marketing with well-executed events? Marianne Ganem-Poppell joins the marketing program marathon to show how hosting events can rally support, build trust, and drive growth in a chosen market.
Learn more about Savannah Master Calendar: https://savannahmastercalendar.com/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (includes Marianne's secret sauce on promoting your event): https://www.solinsights.com/good-morning-market.html
Most (if not all) of us are playing on social media - but are we winning with it? Social media is a source of great frustration and brand power for every-day businesses, so I interviewed social media marketer, Jillian Rowe, to show us how to understand the place and potential of social media channels within the marketer tool kit.
Jillian Rowe is the Creative Director of SMG Advertising & Film - managing the social presence of powerful brands like Parker's.
Learn more about SMG Ad & Film: https://smgaf.com/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (includes Jillian's social media lead gen funnel pro-tips): https://www.solinsights.com/good-morning-market.html
Is your business website a revenue-generating machine or merely an online business card? Liz Saxton of Southern Marketing Team overviews the form and the function of a strong business website, so small businesses can grow their businesses in the digital landscape.
Learn more about Southern Marketing Team: https://southernmarketingteam.com/
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (includes LIZ'S GUIDE TO WEBSITE MARKETING TACTICS): https://www.solinsights.com/good-morning-market.html
Marketing plans are the most proven vehicle to increase your company's value to its customers and market on an annual basis. Phillip runs down the essentials of a great marketing plan to reach growth goals in 2022.
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter (includes ONE PAGE MARKETING PLAN GUIDE): https://www.solinsights.com/good-morning-market.html
Many business leaders understand they need to be more focused on their sweet-spot customers, but most don't have the know-how or resources to identify and profile said customer. In episode 2 of the marketing program marathon, Phillip highlights what data you need to build a great ideal customer profile, its business value, how you get it, and how you can wield it for business growth.
Learn more about Sol Insights: https://www.solinsights.com
Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
New year, new you, right? As businesses enter 2022, it's time to finalize your marketing program to meet your growth goals. A good place to start is solidifying your core brand.
Graphic designer and promotional products expert, Sandi Prosnitz of Logo Goods, highlights the marks of a strong company brand in episode one of our kickoff series.
Will inflation get under control? Will America get back to work? How much economic growth should we expect? While we don't have answers, Andrew Scheirer of Scheirer Wealth Management provides insights on how the U.S. economy is shaping up for the new year.
Tune in to the final episode of Season 1!
Hip Hop Christmas by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Artist: http://www.twinmusicom.org/
A new marketing study has paved the way for greater Return On Ad Spend (ROAS) by focusing on targeting ads rather than expanding its reach.
With 2022 around the corner, this new approach to advertising could be a game changer. Phillip discusses the research and the insights which marketing leaders can infer.
It's time to start thinking about your goals and marketing strategy for 2022. Marketing tactics change everyday, but the principles never do. In this episode, Phillip highlights six of his favorite marketing maxims for business growth.
The market round-up includes a key synopsis of the 2021 Chatham County State of Small Business.
Some quick updates for the audience from the Black Friday shopping weekend, and the upcoming Good Morning, Market podcast launch party!
There is a lot of noise (in general) - there is a ton of noise (now) for small businesses to navigate. While such things can derail success, Jess Belfry knows how to stay focused on what’s important long-term for your organization.
As a successful entrepreneur and chapter chair of Savannah SCORE, Jess shares a proven path to growth as we enter the holiday season.
This week, the $1.2 trillion infrastructure bill will get sent to President Biden to sign. What is in this high-profile bill and what does it mean for your business moving forward? I breakdown the bill and give some thoughts on the Main Street impact of the Infrastructure Investment and Jobs Act.
In this episode, we discuss the national economic outlook for the home stretch of 2021, including growth prospects, inflation, and supply struggles. How can small and mid-sized businesses adapt and overcome these threats? I include six potential strategies for growth in response to the market.
Most businesses are trying to win big while playing it safe with the known playbooks and approaches. Jesse Cole, owner of the national sensation Savannah Bananas, shares how everyday businesses can stand out in their market with a fun, genuine, and fans-first philosophy.
On the other side of the COVID-19 pandemic, big businesses are poised to win big, but small and mid-size orgs are facing even tougher climates. Here's how everyday businesses can capitalize on market opportunities for huge growth this decade.
At the core of a strong business brand is a great personal brand. Victoria Baylor, mindset and clarity coach, shares the importance of personal branding for business leaders and how to position that image to your target market.
It's easy to join a business network or chamber of commerce, but many memberships don't translate to business success. To help us understand how to approach business networking for brand reputation and market prominence, I speak with Courtney Rawlins. In addition to her role as Chief Operations Officer at a successful marketing firm, Courtney has served consecutive terms as the President of a coveted business network: Savannah Buy Local.