The Modern Hairstylist: Recent Episodes
Hunter Donia
Teaching you how to grow your beauty business without the overwhelm by implementing modern strategies so you can reclaim time, freedom and energy from your career.
In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dive deep into a conversation that started on Hunter's Instagram and clearly struck a nerve. A post about gender and length based pricing got 11,000 views and 57 comments, and the discourse made it clear that this topic needed more than a carousel could hold.
Hunter unpacks the full nuance behind his original statement: charging based on who someone is, whether that is their gender, their hair density, or their length, is by definition discriminatory. And beyond the moral argument, it is also just bad business. This episode breaks down why, and what to do instead.
Key Takeaways:
⚖️ Charge For The Work, Not The Person: Hunter's core argument is simple. What is on the line item of your service menu should reflect the labor, the time, and the product you are using, not who is sitting in your chair. A pixie cut can take longer than a trim on long hair. Length alone is not an accurate indicator of anything.
💰 Genderless Pricing Is A Profit Decision As Much As A Moral One: When you are charging men significantly less than women for the same amount of time, you are earning less per hour every time a man sits in your chair. Hunter breaks down why going genderless is not just the right thing to do but the more profitable structure for your business.
📋 How To Actually Structure Your Service Menu: Instead of charging extra for thick hair or long hair on the line item, Hunter recommends building a base service with a time and product variation tier. The language on your menu should describe what you are doing, not who you are doing it for.
😤 Scarcity Is The Real Reason Stylists Are Afraid To Make The Switch: Most of the pushback Hunter sees around genderless and length neutral pricing comes from stylists who are still operating on thin margins and feel like every dollar counts. Hunter is empathetic but clear: nickel and diming clients based on what they were born with is more likely to hurt your bookings than help your bottom line.
🗣️ The Way You Say Things Matters: The comments on Hunter's post proved the point of the post. Nuance gets lost in short form content, and the way you communicate your pricing to clients has a direct impact on how it lands, how they feel about it, and whether they come back.
Why You Should Listen: Whether you are still charging men less, adding length fees to your service menu, or just trying to figure out how to price more fairly without losing income, this episode gives you the honest business and ethical case for rethinking how you charge, and exactly how to structure it so it actually works.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dig into one of the most common challenges Hunter is seeing as he works with more and more salon owners: how do you actually get your team on board with the changes you are making, and how do you get your clients to follow your lead without it turning into a constant uphill battle?
Hunter pulls from his own experience as a leader and from the real conversations he is having inside Mastermind right now to walk through a leadership framework that is rooted in core values, honest feedback, and empowering people to come up with their own solutions. This one applies whether you have a team of ten or a clientele of one hundred.
Key Takeaways:
🎯 It All Starts With Who You Hire: Hunter is honest that the shitty but real answer to most leadership problems is that it starts with hiring the right person in the first place. When your team shares your core values, hard conversations become productive ones instead of dead ends.
📋 Make The Intangible Tangible: Telling someone to be cleaner or more professional is not enough. Hunter walks through how to document your standards with real examples so that feedback is never personal, it is just a comparison between the expectation and the reality.
🪞 Let Them Self-Evaluate First: Before you share your feedback, ask your team member to rate themselves. This creates self-reflection, gives you insight into where their head is at, and makes the conversation a two-way dialogue instead of a one-sided lecture.
💡 Ask For The Solution, Do Not Give It: One of Hunter's most practical takeaways is that when something needs to change, your job is not to hand someone the answer. Ask them what they are going to do about it, get a specific and tangible plan, and then follow up on it. Vague commitments like "I'll just be better" do not count.
🤝 You Are Always On The Same Team: Whether you are talking to a stylist or a client, Hunter's through line is the same. Lead with the fact that you are on their side and that any change you are asking for is ultimately about serving them better, and the response will almost always be more receptive.
Why You Should Listen: If you have ever felt like you are constantly chasing bad behavior, repeating yourself, or bracing for a hard conversation, this episode reframes what leadership actually looks like in a salon setting. Hunter gives you a practical, step by step approach to building a team and a clientele that holds itself accountable so you do not have to.
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In this bonus episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown come back to finish what they started. Gray transformations were promised in the trending service niches series and then completely forgotten, so consider this the part three that the Modern Stylist Movement group asked for.
Gray transformation is one of the most in demand niches in the industry right now, and it is also the only one on the list that is deliberately designed to make your clients visit you less often. Hunter and Jodie break down what that actually means for your business, and how to build around it instead of getting blindsided by it.
Key Takeaways:
💰 The Ticket Is High Because The Expectation Is Already Set: Most clients walk in already knowing this is a long, multi process, high investment service. They have Googled it, they have budgeted for it, and they are treating it as a worth it investment because it buys them out of endless root touch ups. That predisposition is the reason you can charge accordingly without a fight.
📉 The Big Con Is Lifetime Customer Value: This is the one nobody warns you about. The entire point of the service is that the client stops coming in as often, which means the niche is built to lower the total amount that client spends with you. Hunter is direct about the fix: get intentional about frequency, keep them tied to the salon with cuts, toners, and treatments, and understand that this model runs on a constant flow of new clients.
🪞 Identity Marketing Is Your Unfair Advantage: Jodie makes the case that going gray is one of the biggest identity shifts a client will ever go through, and that is exactly why the marketing works so well. The transformations are visually shocking, the demographic is easy to target, and clients are willing to leave their current stylist and travel hours for someone who has clearly branded themselves as the person who does this.
⚠️ The Labor Is Not Just In The Chair: Between gray blending and full transformation there is a whole spectrum of approaches, and no two stylists do it the same way. That means constant education, expectation setting, and consultations that balloon out of control. Hunter shares the fix one stylist used to cut a 30 minute consultation down: stop writing paragraphs of disclaimers nobody reads and replace them with one bold statement.
💵 If The Labor Is Brutal, The Price Should Reflect It: Hunter tells the story of a stylist charging around a thousand dollars, drowning in requests, and completely burnt out on the service. The advice was simple. Double it. If the demand is that hardcore, the price is the leverage, and that is how you turn an exhausting specialty into fewer appointments and more time off.
Why You Should Listen: If gray transformations are on your radar, this is the honest breakdown of what you are signing up for before you commit. And the bigger point carries across the whole series. There is no perfect niche with no downside. Every specialty comes with a challenge attached, and the win comes from knowing exactly where yours is weak so you can protect against it and take the full upside.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown wrap up their two part series on trending service niches by breaking down the pros and cons of toppers, men's toppers, gray transformation, and trichology. If you have not listened to part one yet, Hunter strongly recommends starting there first.
This episode gets into some of the more complex and emotionally heavy niches in the industry right now, and Hunter is as honest as ever about what the opportunity actually looks like versus what the marketing around it might be leading you to believe.
Key Takeaways:
🪮 Toppers: A Powerful Service, But Know What You Are Signing Up For: Toppers can be an incredible addition to an extension business, offering more solutions to a clientele that is already primed to invest. But Hunter is clear that this niche comes with more emotional weight, more medical nuance, and a more specific type of client who requires a higher level of trust and sensitivity than your average service.
👨 Men's Toppers: An Underserved Market With Serious Income Potential: Hunter gets personal here, and makes a compelling case for why men's toppers might be one of the most overlooked opportunities in the industry right now. The demand is there, the loyalty is there, and almost nobody is offering it well. If you are a barber or stylist willing to get the right training, Hunter thinks this is a niche worth serious consideration.
🔬 Trichology: High Ticket, But This Is Not Low Hanging Fruit: Hunter is seeing a big boom of stylists jumping into trichology certifications, and he wants you to slow down before you spend thousands of dollars on one. The certifications and equipment can be a massive upfront investment, the marketing is a completely different game than traditional hair services, and positioning yourself as a credible option over a doctor takes significant time, strategy, and effort.
⚖️ Every Niche Requires You To Choose Your Hard: The through line across both episodes is that specializing is one of the most powerful things you can do for your business, but every niche brings its own unique set of challenges. The goal is not to find the perfect one with no cons. It is to find the one whose cons you are actually willing to work through.
Why You Should Listen: Whether you are actively considering one of these niches or just trying to understand what the landscape looks like, this episode gives you the honest, unfiltered breakdown that most people in the industry are not talking about. Hunter closes out the series with real talk about which of these niches are truly accessible for most stylists and which ones are more of a long term career pivot than a service add-on.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown kick off a two part series breaking down the real pros and cons of some of the most popular service niches in the hair industry right now. Hunter has said for years that niching down is one of the most powerful things a stylist can do for their business, and this episode is proof of that. But it also gets honest about the fact that every niche comes with its own unique set of challenges that do not always get talked about.
Hunter pulls directly from his experience working with over 20 six figure, fully booked Mastermind students, the majority of whom have a service specialty, to walk through what these niches actually look like from a business perspective once you are inside them.
Key Takeaways:
🧖 Head Spa: High Demand, But Is It Sustainable? The head spa trend is creating explosive growth for stylists who jump on it early, and the content marketing almost sells itself. But Hunter is honest that building your entire business on a trend is a risk, and that the marketing strategy for this niche is closer to a spa than a traditional hair business, which requires a very different approach to retention, gifting, and pricing.
🌀 Curly Hair Specialist: Massive Demand, Massive Operational Challenges: This is the niche Hunter has the most hands on experience with through his students, and he is clear that curly specialists are some of the most in demand stylists out there. The problem is not getting clients, it is managing the volume, the low conversion rates, the emotional weight of the work, and the lower frequency of return visits. Hunter shares how he has helped his curly specialist students crack the code on all of it.
💇 Extensions: High Ticket, High Retention, High Risk: Extensions can be extraordinarily profitable, and the before and after content practically markets itself. But Hunter breaks down the concept of client concentration risk, the volatility of inventory supply, the higher barrier to entry, and why building your entire business around a small number of high ticket clients is a model that requires careful strategy and strong new client flow to stay stable.
🎯 Every Niche Creates A Different Game: The through line of this episode is that specializing is powerful, but it changes the rules of how you grow and scale. The problems you face as a niche stylist are fundamentally different from those of a generalist, and understanding that upfront can save you a lot of confusion and frustration down the road.
Why You Should Listen: Whether you are considering diving into one of these niches or you are already in one and wondering why certain things feel harder than they should, this episode gives you the honest, unfiltered business breakdown that most people in the industry are not talking about. Tune in for part two where Hunter and Jodie Brown cover toppers, men's toppers, gray transformation, and trichology.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dig into a conversation that comes up constantly at the higher levels of business: you have hit a glass ceiling, you know you want more, and suddenly you are looking left and right at every possible next move instead of figuring out how to keep going up.
Hunter shares a real story from a current Mastermind student who is making incredible money working three days a week, has strong demand, and is still feeling capped. The options on the table were a digital product, becoming an influencer, hiring an assistant, or doubling down on her most profitable service. This episode breaks down exactly how Hunter thinks through those decisions and what he helps his students land on.
Key Takeaways:
🪟 When You Hit A Glass Ceiling, You Start Looking Sideways: Hunter explains why high performers instinctively start chasing new ideas when growth stalls, and why that sideways energy is almost always harder and riskier than doubling down on what is already proven to work.
⚖️ Every Growth Option Has A Cost: Whether it is a digital product, an assistant, or a new service direction, every path forward comes with its own friction, discomfort, and learning curve. Hunter is clear that none of these options are easy, which means the question is not which one is painless but which hard you are willing to choose.
📈 Double Down On The Most Profitable Service First: When the goal is simply to make more money, Hunter almost always comes back to the same answer: look at your most profitable service per hour and figure out how to fill more of your calendar with it. It is already proven, your audience already exists, and the revenue math usually works out to be significant.
🔥 Passion Is A Valid Variable In The Equation: Hunter gets nuanced here. Even when the strategic path is clear on paper, if you have zero excitement about it, you are not going to go above and beyond to make it work. If there is something you are genuinely obsessed with, that passion can actually move the needle in ways that a clean strategy without motivation cannot.
🧭 A Great Consultant Helps You Find Your Own Answer: Hunter shares how he approaches these conversations with Mastermind students by laying out the pros, cons, and risks of each option without pushing his own bias, and then letting the person lead themselves to the right decision for their business and their life.
Why You Should Listen: If you are in a season where you feel like you have maxed out what got you here and you are not sure which direction to grow next, this episode gives you a real framework for thinking it through. Hunter is honest, practical, and grounded in what actually works, and this conversation is one of the most useful ones he has had on the podcast for stylists at the higher levels of business.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down something Hunter has been seeing come up again and again in his private coaching calls: stylists spiraling over business advice that was never meant for them in the first place.
Hunter shares three real conversations he had recently with stylists who were each convinced they had a major problem in their business. Spoiler: none of them actually did. This episode is about learning how to filter the noise, read your own numbers, and stop letting general advice pull your focus away from what actually matters for your unique situation.
Key Takeaways:
🔢 Your Numbers Are The Answer: The fastest way to know whether a piece of business advice applies to you is to look at your data. If your numbers tell you something is working, it is working, regardless of what a podcast, an expert, or an Instagram post says you should be worried about.
🚫 One-Size-Fits-All Advice Has A Ceiling: General industry advice is built for the majority, and the majority has not hit six figures yet. Once you are in that space, your business is too unique and too nuanced for blanket rules to reliably apply. Hunter is clear that what got you here is probably not what gets you further.
🎯 You Have To Diagnose The Right Problem First: Hunter walks through his framework for identifying whether you have the right problem paired with the right fix, the wrong problem with the right fix, or some messy combination of both. Fixing the wrong thing, no matter how well you do it, will not move the needle.
💡 More Leads Is Not Always The Answer: In one of the three examples, a salon getting 10 new client requests a day was convinced they needed better SEO. They did not. They had a conversion problem. Hunter breaks down why chasing more traffic when your follow-through is broken is a waste of time and energy.
🧠 Stop Rebranding When Your Brand Is Working: Hunter gets into why hairstylists, especially creative ones, tend to gravitate toward fun, visible fixes like a rebrand when the real issue is something less exciting to tackle. If ideal clients are finding you and booking, your brand is not the problem.
Why You Should Listen: If you have ever heard something on a podcast, in a class, or from a mentor and immediately started questioning everything about your business, this episode will help you get out of your own head. Hunter gives you a practical way to evaluate advice against your own numbers so you can stop spiraling and start focusing on what actually needs your attention right now.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown get into a topic Hunter feels strongly about: the ways hairstylists and beauty professionals are misusing AI right now, and why it is quietly doing more damage than good to their brands, their businesses, and their client relationships.
Hunter is clear that this is not an anti-AI episode. He uses it extensively in his own business and with his students. But there is a big difference between using AI smartly and using it carelessly, and this episode is about helping you tell the difference before it costs you.
Key Takeaways:
🤖 AI Does Not Know Your Industry Better Than You Think It Does: When you ask a large language model for hairstylist specific business advice, it is pulling from what the majority of stylists have historically done online, which Hunter points out is largely ineffective. The industry has not had strong business fundamentals until recently, and AI is reflecting that back to you.
✍️ Do Not Let AI Write Your Copy From Scratch: If you cannot tell the difference between AI generated content and your own voice, you are not ready to be using it for captions, emails, or any client facing copy. Hunter explains how AI flattens your brand, creates a homogenized look and feel, and erodes the trust your audience has in you.
🖼️ AI Generated Images Are Being Clocked And Boycotted: Younger generations in particular are actively calling out and avoiding businesses that use AI generated visuals. Hunter is direct: right now, the risk to your brand reputation is not worth it.
💬 Never Use AI To Handle Hard Client Conversations: Outsourcing a difficult response to AI, whether it is a tough text exchange or a public review reply, is a risk to your most important relationships. Hunter shares a real example of a client who noticed and responded badly, and explains why human communication in high stakes moments is non-negotiable.
📊 Be Careful With AI Inside Your Booking System: From inaccurate metrics to privacy concerns around your client data, Hunter breaks down why the AI features being built into booking platforms deserve a lot more skepticism than most stylists are giving them.
🔒 Your Data Is Not As Private As You Think: Even when companies say they are not training on your data, they are storing your conversation history. Hunter walks through what that means for you legally and why feeding sensitive client information into these tools carries real risk.
Why You Should Listen: AI is not going anywhere, and Hunter is not asking you to stop using it. But if you are using it without the right knowledge or oversight, it could be quietly undermining your brand, your client trust, and your business data. This episode gives you the awareness to use it responsibly and stay ahead of the stylists who are getting it wrong.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown tackle a topic Hunter feels strongly about: why every fully booked hairstylist needs to drop a day behind the chair, and how to do it without losing income.
Hunter gets real about the difference between being booked and busy versus actually growing, and why working two full time jobs (doing hair and running the business) is a recipe for burnout and stagnation. This episode breaks down exactly who is ready to take this step, who isn't yet, and the numbers that make it possible.
Key Takeaways:
⏰ You Are Working Two Full Time Jobs: Doing hair and running a business are each demanding enough to be a full time job on their own. Hunter explains why trying to do both, full time, leaves no room to actually grow, and why something has to give.
🚦 Not Everyone Is Ready For This Yet: If you have gaps in your schedule, Hunter is clear that you do not need a day off, you need to be using that open time to work on your business. The day off is a reward for being solidly booked, not a starting point.
📊 The Math Behind Working Less: Dropping a day means reducing supply, which means you need to know your numbers. Hunter walks through how to calculate what your average ticket needs to increase by in order to make the same money, or more, in fewer days.
🧠 Why This Transition Feels So Uncomfortable: The scarcity mindset that got you fully booked can make it hard to trust that you can take a day away from the chair. Hunter talks through why this mental shift is necessary as you grow into your next level.
🔒 Protect That Time Like It Is A Client: Once you get that day back, Hunter stresses treating it with the same accountability and structure as a day behind the chair, or it will get swallowed up by everything else.
Why You Should Listen: If you are fully booked and feel like you have no time to actually grow your business, this episode lays out exactly why that is happening and what to do about it. Hunter gives you the real numbers based approach to working less while making the same or more, so you can finally start working on your business instead of just in it.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dig into a pattern Hunter kept seeing on calls with stylists who, on paper, have everything figured out. They're booked out, making six figures, and have built a loyal client base over a decade or more. But they're stuck, and they can't figure out why.
Hunter breaks down what's really going on for these stylists, and it has nothing to do with talent, work ethic, or how good their business actually is. This episode unpacks the emotional and strategic blind spot that keeps successful stylists capped, and what it actually takes to break through.
Key Takeaways:
🚧 The Glass Ceiling Most Successful Stylists Hit: Being booked three to four weeks out, hitting six figures, and having strong retention all feel like signs you've made it. But Hunter explains why these same indicators can actually mean you're at a ceiling, not a peak, especially if new client requests have slowed to a stop.
💔 Why Your Loyal Clients Might Be Holding You Back: The relationships you've spent years building can make it emotionally hard to raise prices, change your booking process, or shift your services, because it feels like you're inconveniencing or overcharging people who feel like friends. Hunter explains why this hesitation, while completely understandable, can quietly stall your growth.
📈 Price Increases Require New Clients, Period: A meaningful price increase will cause some client churn, and Hunter is clear that you need new client requests coming in to replace them. Without that pipeline, raising your prices safely just isn't realistic, no matter how strong your current business looks.
🎲 Why Word Of Mouth Alone Is A Risky Foundation: Word of mouth feels great, but Hunter points out that it's unpredictable and uncontrollable. You can't tweak it, scale it, or count on it bringing in the right kind of clients, which makes it a fragile base for real growth.
🔍 The Fix Is A Funnel You Actually Control: Hunter talks through why a strong website, an optimized Google My Business profile, and clear, research backed messaging matter more than posting on social media every day. These are the foundations that bring in consistent, aligned new client requests.
🛠️ It's Not About Doing More, It's About Doing The Right Things: Hunter reassures listeners that this isn't about ramping up content or hustling harder. It's about setting up the right systems once so they keep working for you, even with minimal ongoing effort.
Why You Should Listen: If you've built a successful business but feel stuck at a level you can't seem to push past, this episode will help you understand why. Hunter offers an honest, practical breakdown of what's really holding stylists back at this stage, along with a clear path forward that doesn't require burning yourself out on social media.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown explore a concept that hits differently depending on where you are in your business journey: the Dunning-Kruger effect, and what it actually means for hairstylists and beauty entrepreneurs trying to grow.
Hunter gets candid about his own spiral after watching a TikTok that made him question whether his confidence in his work was a sign of expertise or a blind spot. What came out of that conversation with Jodie was something a lot of high performers will recognize: the early stages of business reward bold, fearless action, and the more you learn, the harder it gets to move fast. This episode unpacks both sides of that tension and what to do about it.
Key Takeaways:
🪞 The Dunning-Kruger Effect In Real Life: The less you know about something, the more confident you tend to feel about it. True expertise brings nuance, and nuance brings doubt. If you have ever walked into a class thinking you already know everything, this one is for you.
⚡ Why Ignorance Can Actually Be A Superpower Early On: Hunter reflects on how not knowing what he did not know gave him the courage to take big swings at the start of his career. That confidence, even if uninformed, got him moving when hesitation would have kept him stuck.
🧠 How Knowledge Leads To Analysis Paralysis: The flip side of growing your expertise is that every decision starts to feel heavier. Hunter talks about how this plays out for high performers and why it is one of the most common things he coaches people through in Mastermind.
🚀 Done Is Better Than Perfect: Waiting for something to be perfect before you launch it means delaying the feedback that would actually make it better. Real examples from Hunter's own product rollouts make this one land.
✅ Two Takeaways To Walk Away With: Whether you are walking into rooms with too much ego or holding onto ideas for too long, Hunter closes with two clear, honest challenges to help you move forward smarter and faster.
Why You Should Listen: If you have ever felt like you are getting in your own way, this episode reframes what that feeling might actually mean. Hunter and Jodie bring a refreshingly honest conversation about confidence, growth, and the messy middle of knowing enough to be dangerous to yourself. It is the kind of episode that makes you feel seen and then gives you something to do about it.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown have the honest, unfiltered conversation that so many beauty professionals need to hear before they go down the road of creating a digital product or online education business.
This one started as an off-the-record rant between the two of them and turned into something too real not to share. Hunter breaks down what it actually takes to build a digital product that works, who it is genuinely a great fit for, and why the motivation behind your "why" matters more than most people realize. They also get into the passive income myth, the skill gaps nobody warns you about, and why optimizing the business you already have might be the smarter first move.
Key Takeaways:
🎯 Motivation matters more than the idea: Hunter breaks down the difference between building something because you are genuinely passionate about it versus building something because you want out of what you are already doing. One leads to sustainability, and the other usually leads to burnout on two fronts.
💰 It is not passive income, sorry: Jodie sets the record straight on one of the most overhyped promises in the online business space. A digital product is a business, it requires real investment, real strategy, and real work, especially in the early stages.
✅ Know if you are actually ready: Hunter shares the markers he looks for when someone comes to him with this idea, including whether your current business is dialed in enough to give you the time and space to build something new without it all falling apart.
🧠 The skill gap is real: Jodie explains why most people underestimate how much there is to learn when it comes to building a brand, a funnel, and a sustainable online business, and why filling those gaps is what separates the people who make it from the ones who do not.
🔄 There is more than one path to the goal: Whether it is location independence, more income, or more time, Hunter and Jodie both make the case that you need to start with the end in mind and work backwards, because a digital product is not always the most direct route to what you actually want.
Why You Should Listen
If you have been thinking about creating a course, a digital product, or stepping into education as a second stream of income, this episode will give you a clear-eyed, no-fluff look at what that path actually involves. Hunter and Jodie are not here to talk you out of it or hype you up for no reason. They are here to make sure you go in with your eyes open.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down what it actually looks like to hire support staff in your beauty business, why most stylists do it wrong, and how to make sure you get a real return on the investment. If you are a six-figure stylist who is maxed out, stuck doing everything yourself, and wondering if bringing someone on is the right move, this episode is for you.
Hunter walks through the full hiring process from identifying the gap in your business that actually needs to be filled, to defining the role, finding candidates, and running a paid test project that tells you everything you need to know before you commit. He also introduces a framework for understanding the two types of hires and why knowing the difference before you post a single job listing will save you a significant amount of time, money, and frustration.
Key Takeaways:
🔍 Know your gap before you hire anyone: Hunter outlines three types of gaps that signal it might be time to bring someone on: a volume gap where you could grow more if you just did more of what is already working, a low-leverage task gap where your time is being eaten up by maintenance work instead of growth, and a skill set gap where someone else will simply always do it better than you. Identifying which one you have changes everything about who you hire and why.
⚙️ Systematize before you outsource: Before spending money on a human, Hunter makes the case for automating and streamlining the task first. A bad system handed to a contractor is just an expensive bad system. Getting clear on your processes before hiring protects your investment and sets whoever you bring on up to actually succeed.
👥 There are two types of hires and you need to know which one you need: Hunter breaks down the difference between an initiative hire, someone with more experience than you who brings ideas and is held accountable to growth, and a linear hire, someone who follows a strong system and gets you time back. Both are valid. Hiring the wrong type for the wrong role is where most stylists lose money.
🧪 The test project is your most important filter: Hunter is direct about this one. The test project represents the most effort and the best work you will ever see from a candidate. If you are not genuinely impressed by it, do not move forward. Hiring out of desperation or settling because a candidate was the best of a weak pool is a mistake that will cost you.
🎯 Get intentional about what you will do with the time back: Hiring someone to take low-leverage tasks off your plate only pays off if you are clear about what you are going to do with that time. Whether you reinvest it into growing the business or use it to actually rest and live your life, both are valid choices. But going in without a plan means the investment is unlikely to feel worth it.
Why You Should Listen: If you have been putting off hiring because it feels overwhelming, expensive, or risky, this episode gives you a clear and honest framework for doing it the right way. You will walk away knowing exactly what to look for, what to avoid, and how to make a hire that actually moves your business forward instead of adding more stress to your plate.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown get into the money conversation most stylists either avoid entirely or stress about at the wrong time. If you are an independent hairstylist or salon suite owner who has crossed or is approaching the six-figure mark and you want to actually understand what is happening with your money, this episode is for you.
Hunter and Jodie walk through what financial management as a stylist entrepreneur actually looks like at different income levels, why the advice to cut expenses is not always the right move, and what it really means to increase your profitability. Hunter is candid about the limits of his own expertise while sharing the real frameworks he uses with Mastermind clients to help them take home more money without working more hours.
Key Takeaways:
💰 Your revenue level determines your financial priority: Hunter makes a case that stylists earning under $75K should be less focused on financial management and more focused on making money in the first place. Once you cross the $100K threshold, the way you understand, organize, and move your money starts to actually matter and creates real opportunity.
📈 Increasing profit is about making more, not just spending less: At a certain revenue level, most necessary business expenses are what got you there in the first place. Hunter explains why the smarter move is learning to outpace your expenses through higher-profit services and strategic pricing rather than cutting the investments that are working.
📂 A bookkeeper is not a luxury, it is a baseline: Hunter breaks down the difference between a bookkeeper, an accountant, and a financial advisor, and why most stylists are expecting one person to do all three. Hiring a dedicated bookkeeper, often for as little as $150 to $200 a month, gives you clean, accessible numbers and takes a significant mental load off of you as the business owner.
🧾 You cannot make good decisions without knowing your numbers: Whether it is understanding how much to pay yourself, evaluating which expenses are worth keeping, or knowing when you qualify for an S-corp election, none of it is possible without a clear profit and loss picture. Hunter shares why facing your numbers, even when it feels uncomfortable, is one of the most empowering things you can do for your business.
😌 Financial clarity is a form of self care: Jodie speaks to the shift that happens when you stop avoiding your finances and start having someone help you manage them well. Moving from reactive to informed decision making changes not just your business outcomes but your day-to-day sense of stability and control.
Why You Should Listen: If money feels like a stressful, confusing, or shameful topic in your business, this episode normalizes that feeling and then gives you a clear and practical starting point for changing it. You will leave understanding what financial tools are actually worth your attention at your income level, why knowledge is the fastest way to remove fear around money, and how to start making decisions from clarity rather than chaos.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down what is actually happening beneath the surface when a hairstylist is overbooked and why being fully booked is not the finish line most stylists think it is. If you are three to four weeks booked solid, turning away new clients, and still feeling exhausted, stretched thin, and stuck, this episode is specifically for you.
Hunter and Jodie walk through the real costs of staying overbooked for too long, from the administrative and operational weight that spills into your time off, to the income potential you are quietly capping every time you say no to a new client. This is not about being ungrateful for a full book. It is about understanding what it is actually costing you to stay there without a plan to scale out of it.
Key Takeaways:
🪞 Overbooked is a phase, not a destination: Being fully booked feels like security, but Hunter breaks down why it is actually phase two of growth and why staying stuck in it without a strategy creates a glass ceiling that keeps pressing down on your income, your energy, and your future stability as a business.
💸 Saying no to new clients is costing you more than you think: When your book is maxed out, most stylists stop marketing and start turning away inquiries. Hunter explains why that decision quietly caps your income potential and why a steady flow of new clients is not optional, even when you feel like you cannot fit anyone else in.
⚙️ The administrative weight is what burns you out first: It is not always the hours behind the chair. Hunter and Jodie talk through how a large client roster creates an equally large operational load outside of work and how automating and systematizing your client communication is often the fastest way to reclaim mental capacity and breathing room.
⏱️ Streamlining the in-chair experience is an overlooked lever: Hunter shares why systematizing what happens during the appointment itself, not just the booking and communication around it, creates real efficiency gains that let you deliver excellent results in less time without compromising the client experience.
📈 Scaling out responsibly means manipulating the right levers: From strategic price increases to building out systems to eventually increasing supply through hiring, Hunter walks through the actual options available to a stylist at this stage and why approaching them in the right order makes all the difference between coming out ahead and burning the whole thing down.
Why You Should Listen: If you have worked hard to build a full book and you are now drowning in it, this episode gives you an honest and clear picture of what is actually going on and what you can do about it. You will leave understanding that overbooked is a solvable problem, that the cost of staying there is higher than you realize, and that there is a responsible path forward that does not require starting over.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia breaks down the exact four phase process he uses inside his Mastermind program to help fully booked hairstylists work a day less without sacrificing their income. If you have built a steady clientele, you are grossing six figures or close to it, and you still feel like you are hitting a wall, this episode is specifically for you.
Hunter shares real results from two Mastermind members, Steph and Alyssa, and then walks through the step by step framework that got them there. This is not general advice about raising your prices or posting more on social media. It is a clear look at what actually has to happen, in order, for a stylist at your level to reclaim their time without starting over from scratch.
Key Takeaways:
📊 Phase one is a deep dive into your numbers: Most stylists at this level have never seen a full picture of what their business data is actually telling them. Hunter explains how pulling and interpreting the right numbers is the non-negotiable first step, because every decision that comes after it depends on understanding exactly where you are undercharging, where you are losing time, and where your real income potential is hiding.
💰 Phase two is finding your pricing and service leverage: The majority of fully booked stylists are underpriced in at least one area of their menu, and many are spending large portions of their day on low leverage services that cost more in time than they return in revenue. Hunter walks through how swapping service mix and adjusting pricing strategically, not blindly, is often where the biggest income gains come from without adding a single extra hour behind the chair.
⚙️ Phase three is auditing and automating your systems: Getting time back requires taking a hard look at everything that is currently running on memory and manual effort. Hunter breaks down how he goes into Mastermind clients' businesses and builds out the automations and systems that deliver the same quality of client experience with far less daily maintenance, so that the time freed up from phase two actually stays free.
📣 Phase four is building a smarter, more sustainable marketing system: Consistent marketing is what got you to this level and it is what will keep you growing past it. Hunter explains why stylists at this stage need to stop spending energy on what is not working and start reinvesting their reclaimed time into higher leverage marketing strategies like SEO, Google Business optimization, and automated content systems that most stylists never have bandwidth to touch.
Why You Should Listen: If you are booked out, burnt out, and wondering why the income still does not feel like enough, this episode gives you a clear and honest framework for what actually needs to change. You will walk away understanding the four specific phases that separate stylists who are stuck at their ceiling from the ones who break through it, and why working less and making more is not a fantasy for someone at your level. It is a process.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down what it actually takes to get high ticket clients talking about you without any incentive, discount, or referral program involved. If you already have higher prices and wonder why organic referrals are not coming in as consistently as you would like, this episode gives you a clear picture of what is missing and what you can start doing differently.
Hunter and Jodie walk through the three core elements of a highly referable client experience for high ticket clients specifically: personalization that goes beyond generic amenities, a signature methodology that gives clients something to identify with and talk about, and a documented, consistent client journey that high paying clients can rely on every single visit.
Key Takeaways:
✨ Generic extras are forgettable, personalization is not: The fancy shampoo bowl and complimentary snacks have become the assumed standard at higher price points. Hunter shares 2026 survey data showing that 62% of clients who talked about a salon visit mentioned the experience, not the hair, and that 20% specifically called out personalization as what made the appointment feel worth it. If you want Susie talking about you at dinner, you need to give her something that felt built for her, not just any client.
🧠 A signature methodology gives clients something to subscribe to: Hunter walks through the real example of Mastermind member Brandy, who built her own documented method for tackling hard water in her specific market. That methodology gives her clients a framework to reference, an identity to adopt, and language to use when recommending her to someone else. It makes her sound like more than just a stylist who does good work. It makes her sound like a system worth buying into.
🔁 Inconsistency is the number one reason high ticket clients leave: High paying clients are not more forgiving of inconsistency. They are less forgiving. Hunter explains why people who spend a lot of money hire experts specifically so they do not have to think, and why delivering a different experience from visit to visit quietly erodes the trust and confidence that makes someone want to refer you.
📋 High ticket clients want to be led, not asked: Showing up and being asked what you want today does not feel like a premium service. Hunter connects real survey data showing that high ticket clients consistently say they wish their stylist took more initiative, and ties it back to why documenting your client journey is not optional if you want to hold onto the clients you are working hard to attract.
🗣️ Documented consistency is what makes referrals land: Organic referrals only convert when the new client actually has a great experience too. Hunter uses the Chick-fil-A example to illustrate how documenting your client experience down to the specific words you use creates the kind of reliable, repeatable quality that makes your reputation something your clients can confidently stand behind when they recommend you.
Why You Should Listen: If you are charging higher prices or working toward them, this episode is a direct look at what your best clients are actually noticing, what makes them bring you up in conversation without being asked, and what gaps in your current experience might be quietly costing you referrals you never even knew you lost. Hunter and Jodie give you a clear framework for what a highly referable experience actually looks like and why building it is one of the most compounding investments you can make in your business.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares a personal story from a recent luxury spa trip that turned into a masterclass in client experience. If you are trying to attract and keep high-ticket clients, this episode breaks down why the smallest overlooked details can quietly chip away at perceived value, even when everything else about your service is excellent.
Hunter walks through three specific moments from his spa visit that fell short compared to a previous experience at a similar price point. None of them were major failures. But together they created a feeling of getting less than expected, and that feeling is exactly what causes high-paying clients to mentally check out or start looking elsewhere.
Key Takeaways:
🌟 Luxury clients expect everything to be thought of for them: When a high-ticket client has to solve a problem for themselves, even a small one, it signals that the experience was not fully considered. Hunter explains why anticipating your client's needs before they arise is one of the most powerful ways to reinforce the value of what they are paying for.
🤝 Personalized service creates trust that transactional service cannot: The difference between a dedicated server who builds rapport with you and a runner shouting your name across a pool is not just comfort. It is connection. Hunter connects this directly to the stylist chair and why the relationship your client feels during their visit is a core part of what they are actually paying for.
📋 Unset expectations are a client experience failure, not a policy problem: When Spa two turned out to be non-co-ed and no one had communicated that ahead of time, the disappointment was not about the policy itself. Jodie Brown breaks down why it is always the business's responsibility to make sure clients know what they are walking into before they arrive, so they can make an informed choice and show up prepared.
🔁 Consistency is the standard your clients measure you against: Once a client has a great experience with you, that becomes their baseline. Every appointment after that is being compared to the best version of what you have delivered. This episode reframes consistency not as something nice to have but as the foundation of client retention and price growth.
💰 The details matter more as your prices go up: High-ticket clients are not more forgiving. They are more discerning. Hunter explains why the clients you most want to attract are exactly the ones who will notice what is missing, and why closing those small gaps is what separates a good experience from one worth paying more for and referring others to.
Why You Should Listen: If you are working toward higher prices or trying to hold onto the high-quality clients you already have, this episode gives you a clear and honest look at what those clients are actually paying attention to. You will walk away with a sharper eye for the small gaps in your own client experience and a better understanding of why getting those details right is one of the most direct paths to retention, referrals, and continued price growth.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share highlights from Hunter's 2026 Salon Consumer Behavior Survey, and this year's results are different. Instead of surveying general salon-goers, Hunter went straight to the clients of his Mastermind members, all stylists earning $100K or more, to find out exactly what high-paying clients expect, what keeps them loyal, and what makes them leave. This episode is for independent stylists who are already doing well and want to keep growing without guessing at what their ideal clients actually want.
Hunter walks through three key findings from the survey and what each one means for how you show up in your business. You will also hear how to get the full report, including the complete results and tools to help you apply them.
Key Takeaways:
📋 Generic extras are forgettable. Personalized ones are not. 62% of clients who talked about their salon visit to a friend mentioned the client experience, not the hair. And when asked unprompted what makes an appointment feel worth the price, 1 in 5 specifically called out personalization. The amenities are the baseline now. What sets you apart is making each client feel like the experience was built for them.
🔁 Personalization does not have to be manual Hunter addresses the biggest obstacle stylists have with personalization: it does not scale. His answer is to systematize it. When you build personalization into your processes through automations and documentation, you can deliver a curated experience every single time without it costing you extra effort.
📱 When you are not showing up, someone else is 64% of clients follow other stylists on social media. Every gap between appointments is an opportunity for someone else to grab their attention, whether that is another stylist or a brand actively filling the space you are leaving open. Staying top of mind between visits does not have to take a lot of effort, but it does have to happen.
💸 Price is not why high-paying clients leave The survey asked clients directly what would make them leave a stylist. A bad result they could not fix, a major price increase, and an inconsistent experience over multiple visits were all on the list. Inconsistency took the top spot. High-paying clients will tolerate a lot, but a repeated pattern of uneven experiences will cost you their loyalty faster than almost anything else.
🛡️ Consistency is a systems problem, not a motivation problem The last client of the day deserves the same experience as the first. Hunter connects this directly to the previous episode on ADHD and systems, making the case that showing up consistently is only sustainable when you have something to follow, not when you are relying on how you feel that day.
Why You Should Listen:
If you want to grow your income without lowering your prices or burning yourself out, this episode gives you real data from real high-paying clients to guide your next move. You will hear exactly what that audience values, what drives their loyalty, and where most stylists are quietly losing ground. Grab the full report in the show notes to get the complete results and start putting them to work in your business.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown get honest about what it actually looks like to run a beauty business with ADHD. Hunter shares what he has learned over years of working with his own diagnosis, why the standard advice never quite works for neurodivergent brains, and how approaching ADHD as a design consideration instead of an excuse changes everything. This episode is for any hairstylist who has great ideas that never get finished, things constantly falling through the cracks, and a brain that is always three steps ahead of whatever they are actually doing.
Hunter walks through the real difference between giving yourself grace and making excuses, and why high performers specifically need systems more than willpower. You will hear practical examples of the types of systems that actually work for ADHD brains, from the simplest non-tech habits to automations and documentation that remove the mental load entirely.
Key Takeaways:
🧠 ADHD is a design consideration, not a reason you cannot grow Hunter reframes the conversation away from shame and toward strategy. Two things can be true at once: you can give yourself grace for how your brain works and still take responsibility for putting solutions in place. That shift in thinking is what makes real progress possible.
✅ If it is not written down, it is not real One of the most powerful systems for a neurodivergent brain is also one of the simplest: documentation. Whether it is your client experience, your marketing plan, or your daily tasks, getting it out of your head and onto paper means you are following a plan instead of trying to remember one.
🔁 Systems are not just technology A system is anything you set up in advance to ensure follow through. Hunter shares examples ranging from where you leave your phone at night to online booking only policies that remove the temptation to overbook yourself. The goal is always the same: make it easier to do the right thing than to skip it.
🎯 Stop holding yourself to a neurotypical standard Most productivity advice is not designed for brains like yours. Hunter talks about getting realistic with your own expectations, figuring out what actually works for you, and building around that instead of forcing yourself to keep trying the same things that are not landing.
🔒 Consistency protects your client retention According to Hunter's 2026 Consumer Behavior Survey, the number one reason clients leave a stylist is an inconsistent experience. For ADHD entrepreneurs, systems are what make showing up the same way every single time possible, without having to rely on memory or motivation.
Why You Should Listen:
If you are a high performer who has a million ideas but struggles to follow through, finishes things halfway, or constantly feels like you are dropping the ball, this episode was made for you. Hunter gives you a way to think about your brain that actually leads somewhere, along with real, practical examples of the systems that create consistency without burning you out.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown get honest about something that does not get talked about enough in the beauty industry: the money anxiety and fear of losing it all that quietly follows high performers even after they have built something genuinely successful. If you have raised your prices, filled your books, and hit goals you once only dreamed about, and still feel like it could all disappear tomorrow, this episode is for you.
Hunter opens up about his own ongoing experience with scarcity mindset and the constant background hum of impending doom that has followed him through two successful businesses. He and Jodie break down why that feeling does not go away on its own, and more importantly, what actually helps.
Key Takeaways:
🧠 Why your brain is working against you — and how to use your numbers to fight back When you are catastrophizing, your brain actively hunts for evidence that things are falling apart. Hunter explains why getting a clear, honest look at your actual data is one of the most powerful ways to break that spiral — even when the numbers confirm a dip, reality is almost always less scary than the story in your head.
📊 Why the feeling and the facts are often two completely different things Hunter shares what happens on Mastermind coaching calls when stylists come in convinced their business is tanking — and the numbers tell a completely different story. Learning to separate perceived performance from actual performance is a skill, and it changes everything.
🪞 Why you are not your business One of the most important mindset shifts in this episode: the performance of your business is not a reflection of your worth as a person. Hunter breaks down why high performers are especially vulnerable to tying their self-worth to their revenue, and why actively separating the two is essential for long-term sustainability behind the chair.
🎿 Why getting a hobby is a legitimate business strategy Hunter makes the case for finding something outside the business that challenges you and gives you a source of pride and validation that has nothing to do with your bookings or bottom line. It is not a distraction — it is what keeps you from riding the emotional highs and lows of your business like a rollercoaster.
💡 How to confront worst-case scenarios without spiraling Writing down exactly what you would do if things went wrong — losing clients, a slow season, a price increase that thins your books — is one of the most practical exercises in this episode. Hunter explains why high performers who do this almost always discover they are far more equipped to recover than they think.
Why You Should Listen
If you have done everything right and still feel like it is not enough, this episode will help you understand why that feeling exists and give you real, practical ways to manage it. You will leave with a clearer perspective on separating your identity from your business and a few grounding tools to reach for the next time the spiral starts.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down why the traditional referral program has stopped working for independent hairstylists, and what the modern version of word-of-mouth growth actually looks like in 2026.
Hunter shares his own experience watching a single well-connected client organically post about her hair on Instagram and send him more new clients than any referral incentive ever could. That moment became the foundation for something he has been building and refining for years inside the Modern Stylist Movement: the Brand Ambassador Program. Rather than awkwardly asking clients to send people your way, this strategy turns your most community-connected clients into intentional advocates who are incentivized to share your work where people are actually discovering hairstylists.
Hunter walks through exactly how to structure the program, who to invite into it, and how to set it up in a way that is manageable for you and genuinely exciting for your clients.
Key Takeaways:
🚫 Why traditional referral programs are not working anymore The way people find hairstylists has completely changed. Hunter explains why asking clients to text their friends or offering a discount in exchange for a referral creates awkward dynamics and low reach, and why the strategy that worked before the internet simply does not translate today.
📲 Why word of mouth now lives on social media When a client shares their results on Instagram and tags you, they are not just telling one friend, they are reaching their entire network, sending those people directly into your curated feed where they can build trust before ever booking. Hunter breaks down why this is a fundamentally different and more powerful dynamic than the old model.
🎖️ What a Brand Ambassador Program actually is Instead of a generic referral discount, this is an invite-only, points-based system where clients earn rewards by taking specific social media actions on your behalf, like posting a tagged photo or sharing a reel. Hunter explains how to build your point structure, choose your rewards, and make the whole thing easy to manage on the backend.
🎯 Why invitation-only is the right approach Making the program selective protects your brand, ensures you are only rewarding clients who actually have reach into your ideal market, and makes the clients you do invite feel genuinely special — which Hunter says breeds more loyalty and more follow-through.
👥 How to choose your brand ambassadors Hunter recommends starting with five to ten clients who are already connected to your community, not necessarily influencers, but people whose networks overlap with your ideal clientele. He shares the story of a client whose organic Instagram posts became one of his biggest sources of new business without him doing anything extra.
🛠️ How to roll it out without it becoming a headache The program only works if it is simple for both you and your clients. Hunter covers how to invite someone in person, what terms and conditions to put in place, how to equip your ambassadors with what they need to post effectively, and what he is currently building to make tracking and managing the whole thing even easier.
Why You Should Listen
If word of mouth is already happening for you here and there but you have no system around it, this episode will show you how to make it happen on purpose. And if you have tried a referral program before and watched it go nowhere, Hunter will show you exactly why that happened and what to do instead. Word-of-mouth referrals are historically the highest quality new clients you can get, this episode is about building a strategy that actually gets you more of them.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares a behind-the-scenes look at a real challenge many experienced stylists face: realizing that some of your longest-standing clients are still paying far less than your current pricing. When you have built deep relationships over years behind the chair, raising those prices can feel incredibly uncomfortable, even when you know it is the right business decision.
Hunter walks through how emotional pricing often sneaks into our businesses over time. Whether it happened because you inherited clients, honored old rates, or simply struggled to change pricing as your career grew, many stylists end up with uneven pricing across their client list. This episode explores why fixing those situations is not just about making more money, but about creating fairness for both yourself and the clients who are already paying your full rate.
Through a candid coaching conversation with a stylist who has been behind the chair for nearly two decades, Hunter breaks down the mindset shifts and practical steps that make these difficult conversations easier. You will hear how to approach long-time clients with honesty, how to transition them to your current rates, and how to release the guilt that often keeps stylists stuck in outdated pricing.
Key Takeaways:
💰 Why emotional pricing happens more often than you think
Many stylists end up with inconsistent pricing simply because relationships evolve over time. Hunter explains how honoring old rates or matching another stylist’s pricing can quietly create long-term undercharging.
⚖️ Why uneven pricing is unfair to both you and your clients
When some clients are paying significantly less than others for the same service, it creates hidden resentment and imbalance. Aligning your pricing protects the sustainability of your business and keeps things fair across the board.
🗣 How to communicate a price correction with long-time clients
Hunter shares a simple, honest way to explain the situation without making the conversation awkward or confrontational. Transparency and respect go a long way when approaching loyal clients.
📈 How to transition clients to your current pricing gradually
If the jump in price is significant, you can phase the increase in over a few appointments. This approach allows clients time to adjust while still moving your business toward consistent pricing.
🤝 Why your relationships don’t have to end when pricing changes
If a client truly values working with you, they may happily stay at the new rate. And if the price no longer fits their budget, helping them transition to another stylist can still preserve the relationship outside the chair.
Why You Should Listen
If you have ever hesitated to fix outdated pricing because you care about the clients you have built relationships with, this episode will give you both the confidence and the language to handle it the right way. You will walk away with a clearer perspective on separating business decisions from personal guilt and learn how aligning your pricing can create a healthier, more sustainable career behind the chair.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia revisits one of the most debated topics in the industry over the past few years: pre-booking. For decades, stylists were taught that pre-booking was the key to predictable income and a full schedule. But after the pandemic, many hairstylists began questioning whether it actually created real stability or just the illusion of it.
Hunter originally challenged the traditional approach to pre-booking, arguing that it could create false security, more reschedules, and unnecessary pressure on both the stylist and the client. But recently, new patterns inside the Modern Hairstylist community and Mastermind have sparked a new question: is pre-booking worth reconsidering in today’s industry?
In this episode, Hunter breaks down why the conversation around pre-booking deserves a more nuanced look in 2026. Rather than treating it as a universal rule or rejecting it entirely, he explains how stylists can test whether it actually supports their specific business model, clientele, and demand patterns.
Key Takeaways:
📅 Why pre-booking became controversial in the first place
Hunter explains the reasons many stylists moved away from pre-booking in recent years, including false stability, frequent reschedules, and the pressure it can create for both stylists and clients.
📊 Why the conversation might be changing in 2026
Recent data and real-world observations inside the Modern Hairstylist community suggest that pre-booking may actually benefit certain types of businesses, especially when retention and demand patterns are strong.
🧠 Why pre-booking is not a one-size-fits-all strategy
Instead of blindly adopting or rejecting it, Hunter explains how different business models, price points, and clientele behaviors determine whether pre-booking will actually help stabilize your schedule.
🧪 How to test pre-booking in your own business
Rather than fully committing to the strategy immediately, Hunter shares why experimentation and tracking your numbers is the smarter approach before deciding if it belongs in your systems.
💬 How to introduce pre-booking without making clients feel pressured
If you do decide to explore pre-booking, Hunter discusses how the way you present the next appointment to clients can make a huge difference in whether they say yes.
Why You Should Listen
If you have ever felt confused by the mixed messaging around pre-booking, this episode will help you think about it more strategically. Instead of following industry rules or reacting to trends, Hunter encourages stylists to evaluate what actually works for their own business and build systems that create real stability behind the chair.
By the end of this episode, you will have a clearer framework for deciding whether pre-booking deserves a place in your schedule again—or if another strategy is better suited for the way you want to run your business.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown talk about the thing that quietly stresses stylists out the most: unpredictable income. Whether your slow months follow the typical seasonal patterns or they hit randomly out of nowhere, this episode is both a reality check and a practical plan for creating more stability in your take home pay.
Hunter breaks down why volatility usually comes from two issues that can be solved. Uneven profitability across services, and inconsistent booking momentum. You will hear how to price in a way that creates a more predictable baseline, what to do when you start seeing gaps without immediately discounting, and the systems that keep future you protected even during your busiest seasons.
Key Takeaways:
💵 Price for a predictable baseline, not just a menu that looks good
Hunter explains why the goal is knowing you are making a consistent minimum per hour across services, even if you do not use a pure hourly pricing model. When your time is priced evenly behind the scenes, you reduce resentment toward certain services and make your income more stable as long as you stay booked.
📅 Pre booking is making a comeback, but do it intentionally
Pre booking can create major stability, but Hunter is clear that you should not blindly bring back old habits. He shares that they are testing intentional pre booking experiments with Mastermind members, and that the nuances matter because it can create risks for certain businesses if done the wrong way.
🚫 Do not panic discount when you see gaps
If you want to post availability, Hunter suggests doing it carefully so you do not train clients to think you always have openings. He encourages avoiding discounting except in very specific cases like a new client offer, and keeping it tight by only sharing a few appointment options.
🧾 Increase your average ticket during gappy times
Instead of obsessing over the clients you do not have, Hunter focuses on maximizing the clients you do have through retail and add on services. If you have time because the schedule is lighter, you can use that space to increase the value of each appointment and offset income dips.
📣 Do not stop marketing just because you are booked
One of the biggest mistakes Hunter sees is turning off marketing when you are full. He explains why marketing is not for today’s client, it is for the client who books in one month, two months, or six months, after they have built trust and budget. Keeping that momentum protects you later and gives you leverage when things unexpectedly slow down.
📝 Build a real waitlist system for both new and returning clients
Hunter recommends having a waitlist no matter what stage you are in. A new client waitlist lets you capture demand even when you cannot take people right now. A returning client waitlist helps you quickly fill cancellations, and even pick up an extra day when you want to smooth out a slow week. He also calls out that most built in booking system waitlists are limited, and a custom waitlist gives you more control over the information you collect, like true availability.
Why You Should Listen:
If unpredictable income makes you spiral, second guess your pricing, or feel like you have to hustle nonstop to stay afloat, this episode gives you a calmer way to run the business. You will leave with a clear approach to stabilize your income through smarter pricing, better booking systems, and consistent marketing habits, so slow periods feel manageable instead of like an emergency.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down how to attract new clients in ways that do not rely on constant posting, endless DMs, or putting all of your energy into one platform. If you feel like marketing takes too much effort just to maintain consistent inquiries, this conversation walks through the most automated strategies stylists can use to bring in new requests while doing less manual work day to day.
Hunter explains that automation is not about disappearing from marketing entirely. It is about building systems that continue working for you in the background. From optimizing your Google and AI search visibility to creating a client experience that naturally generates word of mouth, you will hear how to shift from chasing clients to creating a business that attracts them more consistently over time.
Key Takeaways:
🔎 SEO and AI optimization that works long after you log off
Learn how updating your Google My Business listing, refining keywords, and using AI tools to understand how clients search can help you show up more often in both traditional and chatbot driven searches.
🧠 Client experience as an automated marketing engine
Instead of relying only on social media, Hunter explains why creating a service and experience people cannot get elsewhere gives clients something worth talking about, leading to natural referrals without asking.
📲 Modern sharing systems over outdated referral programs
Traditional “tell your friends for a discount” strategies feel forced today. This episode explores how to mobilize your clients to share organically in ways that feel natural and build trust faster.
✍️ Advanced automation with AI generated content and blogs
For stylists ready for the next level, Hunter shares how automated blog posts and Google updates can keep your online presence active and searchable without constant manual effort.
📈 Why diversifying your client acquisition matters
Relying on a single platform can create burnout and instability. Building multiple automated visibility channels creates a more sustainable flow of new client requests.
Why You Should Listen:
If marketing feels like a second job and you want new clients to find you without being glued to your phone, this episode gives you a clear roadmap. You will leave knowing how to combine AI optimization, a standout client experience, and smarter sharing systems to create a more automated attraction process that grows alongside your business instead of draining your time.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down what to do when you are fully booked, already priced high for your area, and still want to grow your income without adding more clients, more hours, or another big price jump. If you feel like you have hit a ceiling around that next revenue level, this episode gives you tangible ways to increase profit by working smarter inside the business you already have momentum in.
Hunter shares the strategies he is actively using during Mastermind onboarding calls to make sure revenue goals are actually mathematically possible for stylists who are capped by time. You will learn how to expand revenue through aligned add-ons and retail, improve service efficiency and your “profit per hour,” explore assistants or double booking in a responsible way, and consider a next level path that turns excess demand into revenue through team based scaling.
Key Takeaways:
💰 Affiliate sales as a second stream that stays aligned
Instead of starting a whole new business, affiliate sales can expand your audience beyond local clients while keeping the work connected to what you already do. If you already know how to get attention online and you already sell products behind the chair, this can be a strong next lever.
🧾 Raise your average ticket before you chase a new revenue stream
Hunter calls this a first line of defense. Simple, profitable add-ons and consistent retail can increase revenue without adding meaningful time, and they build the business fundamentals that make other growth strategies work.
⏱️ Increase profitability by improving efficiency and “profit per hour”
When time is the limiter, the question becomes which services generate the most profit per hour and how to create more room for them. This episode walks through evaluating your menu, tightening timing, and reducing downtime so your booked schedule becomes more profitable.
👥 Use an assistant to shorten service time and create capacity
Adding support can help you fit in more services, explore double booking, or maintain the same income while reducing your labor. Hunter also explains why predictability and systematized timing matter before bringing in help.
🏢 Scale by adding another revenue producing person to your business
If you have more demand than you can serve, bringing in another stylist can turn overflow into revenue instead of lost opportunity. Hunter shares examples from Mastermind of small scale approaches that allow growth without building a huge team.
🧠 The reality check: scaling still takes work, just a different kind
Reducing chair time while maintaining income requires leadership, systems, and sometimes managing people. The payoff is building a business that is easier to sustain and less dependent on your personal labor.
Why You Should Listen:
If you are already booked and not interested in working nights and weekends to grow your income, this episode gives you a clear menu of strategies to scale responsibly. You will leave knowing how to increase revenue through profit per client, profit per hour, and smart leverage, while building a business that feels stable, sustainable, and not one setback away from burnout.
Interested in hiring a personal salon assistant? Check out this episode: https://www.buzzsprout.com/1896666/episodes/15182352
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown get into a problem that drains time, energy, and momentum fast: attracting clients who DM forever, ghost after you send pricing, cancel last minute, or simply are not a great fit for your chair. If you feel like you are constantly dealing with non ideal inquiries and it is making you resent the process of booking new clients, this conversation gives you a clear framework to change the type of clients you attract, starting with what you say, who you say it to, and the systems you use to qualify people before they ever book.
Hunter explains that “better clients” is not a universal definition. It is something you can identify by looking at the patterns of the clients who already stay loyal, respect your process, and genuinely value your work. From there, the goal is twofold: speak more directly to the people you actually want, and build self filtering into your client journey so the wrong clients opt out on their own. You will hear how to do that through marketing language, service menu details like maintenance expectations, digital consultation forms, deposits and card on file, and objection busting content that either builds confidence or disqualifies someone upfront.
Key Takeaways:
🧩 Define what “better clients” means for you
Start with your real data. Look at the clients who have stayed with you long term and identify the traits they share, then work backwards from those patterns to attract more of them.
🎯 Commit to speaking to one person, not everyone
When you try to water down your messaging to appeal to everyone, you stop getting anyone’s attention. This episode breaks down how to use market research and client language so your content feels like it was written for the right person.
🚦 Make non ideal clients self select out
You can reduce wasted time by being clear about who your services are for and who they are not for. Hunter shares practical ways to do this through service descriptions and maintenance ranges, so clients can decide before they inquire.
📝 Use forms to qualify leads, not just collect info
Digital consultation forms can do more than gather details. They can filter out one time clients, identify who is willing to follow your process, and protect your schedule from people who were never going to convert.
💳 Boundaries that signal commitment
Deposits, card on file, and clear policies are not just about enforcement. They are a qualification tool that attracts clients who are serious, respectful, and ready to follow through.
🗣️ Objection busting that converts and disqualifies
Hunter explains how to address the “I want to, but…” objections through FAQs and content, either removing misconceptions that stop great clients from booking or validating when someone truly is not a fit.
Why You Should Listen:
If you are tired of feeling like new client inquiries are a gamble, this episode gives you a step by step way to attract clients who value you, follow instructions, and actually become long term regulars. You will leave knowing how to tighten your messaging, improve your client journey, and build a simple qualification process that protects your time while making it easier for the right people to book with confidence.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the behind the scenes systems that make a stylist feel impossible to replace. If you have big ideas for your client experience but never have the time or consistency to follow through, this episode shows how to automate the parts that matter most so your business feels high touch without being high effort.
Hunter walks through four key points in the client journey where simple automations can dramatically improve response time, reduce no shows, increase retention, and create a category of one experience clients talk about. You will hear practical ways to reduce DM back and forth, speed up quoting, create a pre visit experience that builds trust before they even arrive, and follow up after appointments in a way that feels personal while still being scalable.
Key Takeaways:
💬 DM systems that book faster
Instead of manually rewriting the same responses, set up saved replies and simple automations so clients can get answers quickly and you can keep conversations moving toward booking. Response time is a competitive advantage, and this helps you win without living in your inbox.
📝 A new client form that eliminates the endless back and forth
Hunter explains how to use a new client request form as a service, not a barrier. It collects everything you need in one place so you can quote accurately and move clients into booking without a slow question by question DM thread.
📩 Pre visit onboarding that makes you feel premium
There is a quiet window between booking and the appointment that most stylists ignore. A salon welcome guide or short email sequence can answer common questions, reduce cancellations, and help clients arrive confident and excited, without you doing anything manually each time.
💌 Post visit follow up that increases retention
Automated follow ups can include aftercare notes, product recommendations, and the exact timing for when they should rebook. You can also trigger reminder messages when they are due, which is especially helpful for lower maintenance clients who do not naturally stay on a consistent schedule.
📆 The 7 day check in that saves relationships
A simple check in a week after the service gives clients a clear opening to share concerns directly with you instead of silently disappearing or venting elsewhere. It is one of the easiest ways to keep new clients in your chair.
Why You Should Listen:
If you want to stand out from your competition but you do not want to sacrifice your evenings, weekends, or mental bandwidth to do it, this episode gives you a clear automation roadmap. You will leave knowing which parts of your client experience to systematize first, how to make it feel personal, and how to create a polished, above average experience that supports higher pricing and long term loyalty.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown talk about the client every stylist knows, the one that makes you dread your schedule before the week even starts. If you have ever felt anxious leading up to an appointment because you already know the client will be unhappy, uncomfortable to be around, or impossible to please, this episode walks you through how to let them go in a way that is firm, professional, and as low drama as possible.
Hunter breaks down the real decision filter first, because not every uncomfortable moment means someone needs to be fired. But when a client is impacting your mental health, your confidence, or your ability to provide great service, keeping them is not kind to you or to them. You will learn how to stop people pleasing your way into resentment, how to frame the conversation so it feels like a service to the client, and how to protect your business if you are worried about backlash like angry messages or negative reviews.
Key Takeaways:
🧠 How to know when it is time
If you are thinking about the client all week, feeling nervous while you work, or noticing their energy affects your other appointments, that is your sign. When you cannot show up as your best self, you are not serving them well either.
🤝 A mindset shift for people pleasers
If guilt is the only thing keeping you from letting them go, Hunter offers a reframe: holding onto a client you cannot confidently serve is a disservice. Someone else can be a better fit, and you do not have to be the martyr.
✉️ Why non confrontational communication works
You are allowed to handle this through a text or email. It helps you say what you mean without shaking through the conversation, and it reduces the chances of the appointment turning into a live conflict.
🗣️ Make it about them, not about you
The core script is simple: you do not feel you can serve them at the level they deserve, and you believe someone else will be a better fit. This approach lowers defensiveness and helps the message land without turning them into the villain.
📍 How to reduce backlash and leave them supported
Offer referrals, point them to reputable salons, and let them know you are open to sharing notes with their next stylist if needed. The more “set up” they feel, the less likely they are to spiral into revenge mode.
⭐ What if they leave a bad review anyway
Hunter walks through a practical reality check. Even if the worst case happens, your business survives. Most of the time, when you lead with respect and clarity, clients respond better than you expect, and some even thank you.
Why You Should Listen:
If you are carrying stress because one client keeps draining your energy, this episode gives you the exact perspective and language you need to end the relationship cleanly. You will leave knowing how to decide when it is time, how to communicate it without making it personal, and how to move forward with a lighter schedule, a stronger sense of boundaries, and a business that actually feels good to run.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down a policy almost no one thinks to write until it is too late: a salon etiquette policy. If you have ever had a client bring negativity, controversial topics, or disrespectful behavior into your chair and you froze because you did not know what to say, this episode gives you a simple way to prevent those situations before they start.
Hunter explains why the goal of policies is not punishment. It is prevention. When clients are required to review and sign policies regularly, you reduce the chances of uncomfortable conversations happening in the first place, and you also create a clear foundation if you ever need to enforce a boundary. You will hear what belongs in a salon etiquette policy, how much discretion you can build into it, and how to handle the hard part: addressing behavior in real time without turning the appointment into a confrontation.
Key Takeaways:
🧾 A salon etiquette policy is a preventative tool
Policies are not just for cancellations and no shows. An etiquette policy helps reduce uncomfortable behavior and gives you backup if you need to enforce boundaries, because the client already agreed to the expectations.
✍️ Write it with clear standards and clear discretion
Hunter talks about the importance of stating that definitions and enforcement are at the stylist or salon’s discretion, so you are not forced into debating whether something “counts” as disrespectful or harmful.
🚫 What to include beyond conversation topics
This episode covers common categories stylists can address upfront, including discrimination and hate speech, politics, children in the salon and behavior expectations, and refusing service for intoxicated or unsafe behavior.
🗣️ How to handle it in the moment without escalating
You will hear a real framework for what to say, starting with a casual redirect, then a direct but kind boundary, and how to give a clear warning when needed.
🏢 Why this matters even more in team environments
If you run a salon with multiple stylists, etiquette is not only personal. It impacts staff and other clients in the room, which is why this policy should be tied to your core values and communicated before someone joins your team.
Why You Should Listen:
If you want a calmer chair experience, stronger boundaries, and a salon culture that feels safe for you, your team, and your clients, this episode gives you a practical way to set expectations without sounding harsh. You will leave knowing what to put in a salon etiquette policy, how to roll it out to existing clients, and how to speak up when a conversation or behavior crosses the line.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia breaks down a question that comes up fast when bookings feel inconsistent: is lowering prices actually a smart move, or is it a distraction from what really needs attention? Using a real coaching call as the backdrop, Hunter walks through why price is often the first thing we blame, but why a price drop can backfire if you have not fully exhausted your marketing fundamentals and perceived value first.
You will hear exactly when a price reduction might be worth considering, what needs to be true for it to work, and how to test changes without creating chaos for your current clients. Hunter also shares why tiny price drops rarely move the needle, how discounting can attract the wrong kind of clientele, and the mindset shift that helps you stop panicking over schedule gaps and start looking at your bottom line.
Key Takeaways:
💡 Lowering prices is a last resort, not a first move
Before you touch your numbers, you need to be honest about whether you are actually showing up consistently and using a strategy that matches the clients you want to attract. If you lower prices without changing anything else, you often just make less money with the same level of demand.
📣 Perceived value beats price objections
Clients compare price, but they stay for clarity, trust, and the feeling that you are the obvious expert. This comes from strong fundamentals like consistent marketing, clear positioning, and messaging that makes your ideal client feel understood.
📉 A small discount rarely creates a big result
Dropping a service by a small amount usually does not create the volume you would need to justify it. And if more clients do not come in as a direct result of the new price, you are simply reducing income with no upside.
🧪 If you test a price change, test it intentionally
Instead of permanently changing your menu and confusing existing clients, consider a structured test like a new client offer or a limited promotion, then measure results over a real window of time. If nothing changes after a few months, price was not the problem.
🧠 Stop letting schedule gaps trigger you
If you are charging more per appointment, you may see more space on the calendar even while earning more overall. The goal is not always a packed schedule. The goal is profitability, stability, and a business that gives you room to breathe.
Why You Should Listen:
If you have been tempted to lower your prices because inquiries feel slow or your calendar has gaps, this episode will help you make a decision without panic. You will leave with a clear framework to determine whether price is truly the issue, what to fix first, and how to protect your business long term instead of chasing a quick fix.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia breaks down the real reason most stylists avoid taking client photos and how to fix it without making things awkward. If you know you should be capturing more before and after content but you keep skipping it because it feels weird, this episode gives you a simple approach that protects the client experience while still getting the shots you need.
You will learn how to ask in a way that feels confident and normal, how to remove the common objections before they even come up, and how to build photos into your service flow so it stops feeling like an extra task. This is about making client photos easier for you and more comfortable for them, while turning your work into marketing that actually brings bookings.
Key Takeaways:
📸 The mindset shift that changes everything
Stop treating photos like a favor a client gives you. Learn how to position it as part of your professional process and the experience you provide.
🗣 What to say and when to say it
Get clear on the timing and the exact way to ask so it feels natural, not random at the end of the appointment.
✅ How to remove client hesitation
Learn how to address privacy, insecurity, and the fear of being posted, without pressuring anyone or making it a big deal.
🧠 Make it normal instead of awkward
Simple ways to make photos a routine part of your appointment so clients expect it and you feel more confident every time.
📈 Why this impacts bookings and referrals
Client photos create trust fast. The more consistently you capture results, the easier it is for new clients to choose you.
Why You Should Listen:
If you keep telling yourself you will start taking more photos next week, this episode is the push and the plan. You will leave knowing how to ask confidently, how to make clients feel safe, and how to turn photos into a consistent habit that supports your marketing without slowing you down.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia continues his Year in Review series with Part 2, and this one is all about capacity. Not time on the calendar, but the actual energy it takes to keep saying yes, keep moving, and keep chasing the next experience. Hunter breaks down what happened after a season of constant travel, tour dates, and personal plans stacked back to back, and the moment he realized that being grateful and being burned out can exist at the exact same time.
If you have ever wondered why you can technically “fit it in” but still feel like you are running on fumes, this conversation will hit. Hunter shares how he is learning to make decisions from a place of self respect, plan ahead with intention, and build a life where fulfillment is not only reserved for the biggest trips or the biggest moments.
Key Takeaways:
🧠 Capacity Is Not The Same As Time: Why having an open day does not automatically mean you should say yes, and how to tell when your energy is tapped out.
🧳 The Hidden Cost Of “Chasing It All”: What it looks like when your schedule gets so packed that even the best things start to feel heavy.
🌿 Recovering From Burnout Without Running Away: How Hunter found relief by creating smaller adventures closer to home, instead of relying on big trips to feel alive again.
🗓 Planning Ahead As Self Protection: The shift from last minute chaos to intentionally budgeting time, money, and space so life feels sustainable.
✨ Choosing Joy In The Small Stuff: Why fulfillment is often hiding in your everyday life, and how to stop overlooking it while you wait for the next big thing.
Why You Should Listen:
If you are a high performer who keeps pushing, keeps stacking goals, and keeps thinking you will rest later, this episode is your permission slip to zoom out and tell the truth about what your pace is costing you. You will walk away with a new way to think about capacity, a more grounded approach to planning, and a simple challenge to reflect on what this year actually held, before you sprint into the next one.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia kicks off a personal Year in Review series by reflecting on the trips he took, the lessons those experiences forced him to learn, and how they shaped the way he thinks about work, life, and success. This is not a highlight reel. It is an honest look at what changed behind the scenes and what it actually took to grow into a new chapter.
If you have been craving a reset, questioning your direction, or feeling like you are outgrowing the version of business you built, this episode will help you zoom out. Hunter shares the moments that challenged him, the patterns he noticed in himself, and the mindset shifts that helped him come back clearer, calmer, and more intentional.
Key Takeaways:
🌍 What travel reveals about your life
How getting out of your normal environment can expose what is working, what is not, and what you have been tolerating on autopilot.
🧠 Lessons that changed how he shows up
The internal shifts that helped Hunter make better decisions, protect his energy, and stop forcing a version of success that did not feel aligned.
📈 Growth that is not just about money
Why personal growth and business growth are connected, and how your business changes when you start building a bigger life around it.
🧭 The value of reflection as a business tool
How looking back with honesty can help you choose your next moves with clarity instead of pressure.
Why You Should Listen:
If you want to end the year feeling proud and start the next one feeling grounded, this episode will meet you where you are. It is part storytelling, part reflection, and part real life perspective on growth that actually sticks. Tune in for a refreshing reset that will help you think differently about what you want next and how to build it.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with a panel of real independent stylists to talk about how they are actually navigating the holidays this year. From schedule choices to client gifts to family expectations, this roundtable gives you a behind the scenes look at what other beauty pros are doing in their businesses right now, without pretending there is one perfect way to do it.
Whether your books feel lighter than usual, you are completely slammed, or you are somewhere in between, you will hear honest perspectives on setting boundaries, keeping things special for clients, and staying sane through the rush. This episode is here to help you feel less alone and more grounded in the choices you make for your own holiday season.
Key Takeaways
🎁 Client gifts that do not drain you
How stylists are using simple ideas like scratch off cards, low lift gifts, and service based surprises so clients feel appreciated without wrecking profit or energy.
⏰ Extra hours or not
Why some stylists add a single high value day, some stretch a bit for regulars, and others keep their schedule exactly the same, and how each option can work depending on your life season.
🎄 Holiday vibes in the studio
Ways to create a cozy experience with decor, photo shoots, and music, plus how some stylists use intake forms so clients can choose whether they want holiday playlists or not.
👨👩👧 Family and free hair
Real stories about family members who expect free services, what changed when stylists started saying no, and clear language you can use the next time someone asks you to “just do it quick” at a gathering.
🧠 Permission to do what works for you
Why your demand, your personal life, and your nervous system matter more than what “everyone else” is doing, and how to release guilt around not doing gifts, extended hours, or big promos if they are not aligned.
Why You Should Listen
If you have ever wondered how other stylists are handling the holidays or felt pressure to do more than you realistically can, this episode will feel like sitting in on a supportive group chat. You will walk away with practical ideas, stronger language for your boundaries, and the reminder that you are allowed to build a holiday season that works for your clients and for you.
Connect with these stylists on Instagram:
Jess Ortiz: @FlairedBeauty
Kristen Code: @kristencode
Brandy Chavez: @brandythehairstylist
May Luu: @mayidoyourhair
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks to independent hairstylists who are tired of creating big New Year goals that fizzle out by February. Instead of another pretty planner that never gets used, Hunter walks you through the exact way he planned his most successful year so far and what needs to change if you want a 2026 plan that actually sticks.
Whether you are aiming for more consistent income, a lighter schedule, or finally following through on the projects that have been sitting on your list for years, this conversation will help you create a plan that feels realistic, sustainable, and genuinely supportive of your life behind and beyond the chair.
Key Takeaways
📌 Create the plan you actually need
Learn why most stylists either overshoot with impossible goals or choose what feels comfortable, and how to set targets that match your real numbers, capacity, and business season.
📌 Set attainable goals you can work backward from
Hear how to choose revenue and project goals that you can reverse engineer with simple math, so you know exactly what needs to happen month by month instead of guessing.
📌 Focus on what the business truly needs
Understand the difference between shiny ideas and the unglamorous projects that actually move the needle for bookings, retention, and profit.
📌 Build inspiration and accountability into your year
Get Hunter’s process for pairing discipline with built in motivation, check ins, and community support so you are not relying only on willpower when life gets busy.
📌 Recalibrate instead of quitting on your plan
Learn how to check in on your goals throughout the year, adjust when circumstances change, and tweak your targets without slipping into all or nothing thinking.
Why You Should Listen
If you have ever bought a planner, written out beautiful goals, then lost momentum a few weeks later, this episode is for you. Hunter will help you create a 2026 plan that feels doable on your actual schedule, supports both your income and your energy, and gives you clear direction for the entire year instead of another burst of motivation that fades away.
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Listen to "Real Stories of 10k Months, Big Growth & Bigger Confidence — Mastermind Roundtable" HERE
In this episode of The Modern Hairstylist Podcast, host Hunter Donia opens up about what happens after you hit your goals and still feel weirdly disconnected from your work. If your books are full, your revenue is steady, and you are technically “successful” but you feel numb, restless, or unsure what is next, this conversation is for you. Hunter and Jodie Brown talk honestly about using work as your only source of fulfillment, what happens when that rush wears off, and how to reconnect with your purpose without burning everything down.
Whether you are tempted to blow up your business, keep overworking just to feel productive, or you simply feel off and cannot explain why, this episode will help you see what is really going on underneath. You will learn how to shift your focus toward a life that feels good outside of the salon, while still protecting and growing the business you worked so hard to build.
Key Takeaways:
💬 When success stops feeling exciting
Why the early stages of growth feel so addictive, what changes once your income is stable, and why slow steady growth can feel disappointing even when it is exactly what you need.
🏠 Building a life outside of your business
How Hunter realized he was using work to avoid his personal life, the shifts he made in therapy, and why your hobbies, relationships, and environment matter just as much as your booking rate.
⏰ Trading revenue goals for time goals
What to focus on once you have moved past “I do not know how I will pay this bill” and into sustained success, including how to think about getting your time back instead of only chasing higher numbers.
🧱 Doing the boring work that actually scales
Real examples of unsexy projects like tracking pre booking data over months, why these experiments feel dull in the moment, and how they quietly transform your long term sustainability.
🧠 Noticing self sabotage and disconnection
How high achieving stylists unconsciously create chaos to feel something again, and what it looks like instead to make aligned decisions that support both your business and your personal life.
Why You Should Listen:
If your business looks good on paper but you do not feel how you thought you would feel at this stage, you are not alone. This episode gives language to that foggy disconnected season and offers a calmer path forward. You will walk away with a clearer picture of what you actually want next, how your business can support that vision, and small grounded changes that help you reconnect with your purpose again.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share advanced marketing moves for stylists who are already booked and want to keep growing. If you feel like you have hit a glass ceiling with pricing and demand, this conversation shows the next level strategies that help you attract higher ticket clients and earn more without adding more days behind the chair.
Whether you are ready to build an email list, test video consultations, or put a small budget behind ads, you will learn how to layer new systems onto what already works so your growth is not capped by the algorithm or your calendar.
Key Takeaways:
📚 Lead magnets that capture the right clients
Offer a simple guide that solves a real problem for your ideal client, collect the email, and use that owned channel to nurture interest until they are ready to book. Include affiliate links when it makes sense for added revenue.
🎥 Video consultations that close
Treat video consults like a true sales call that builds trust and helps clients commit to higher ticket services. Test paid versus free to see what brings the best leads for your market.
✉️ Email nurture that does the follow up for you
Build a short automated sequence that addresses pain points, answers objections, and shows next steps so clients move from curious to confident without extra manual work.
💳 Paid ads when the organic ceiling hits
Use a small geo targeted budget to promote your best-performing content or lead magnet so you reach more of the exact people who are likely to book with you.
🧪 Test then scale
You already have proof that your core marketing works. Add one advanced lever at a time, measure results, and scale the winners so your time and money go further.
Why You Should Listen:
If you are booked yet want more freedom and higher earnings, this episode gives you a practical path to grow beyond the chair hours you have now. You will leave knowing which advanced strategy to try first and how to set it up quickly using the momentum you already have.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown tackle a very real problem for stylists who are over social media yet still want consistent results. Hunter reframes consistency as a non negotiable business task and breaks down the root causes that keep stylists from posting. You will hear simple ways to remove those blockers so showing up becomes practical instead of perfect.
Whether your book has new gaps or you just do not feel like posting, this conversation gives you a repeatable plan. From building a light marketing structure to batching captions first and pairing visuals later, Hunter shows how to keep the faucet on without burning out.
Key Takeaways:
🧭 Treat consistency like a business essential
Think of posting as a faucet you keep on to drive results now and later.
🧱 Remove the four big blockers
Time and energy burnout, lack of results, overthinking, and weak systems are common and solvable.
🗂 Build a simple plan you trust
Create a basic marketing plan, know your topics, and batch captions first so pairing photos is easy.
📸 Make content collection effortless
Take photos at every appointment to signal pride in your work and strengthen client loyalty.
✍️ Post without overthinking
Your photo and caption do not need to match perfectly. Focus on getting valuable words out.
🧰 Use ready to go tools
Templates and caption starters reduce friction so you can post faster and more often.
⏳ Short term sacrifice for long term gain
A season of steady posting creates the demand and freedom you want later.
Why You Should Listen:
If social feels exhausting and your results have slowed, you will leave with a realistic plan to stay consistent and a few quick switches that make posting doable on your busiest weeks. Then go post something today before the day ends.
Get the Fully Booked Bundle: Holiday Edition for 76% off!
https://hunterdonia.thrivecart.com/bf/
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia brings a real roundtable of hairstylists to share what is actually working for last minute cancellations and no shows. You will hear how peers use cards on file, when they charge the fee, when they waive it, and how they communicate without burning bridges. This is a practical look at boundaries and grace so you can protect your time and income with confidence.
Whether you are tightening policies for high ticket services or navigating edge cases with loyal clients, you will learn simple scripts and decision points that keep relationships intact while keeping your book running smoothly.
Key Takeaways:
💳 Card on file that clients accept
How stylists position the requirement, what pushback looks like, and why it filters for clients who respect your time.
🧾 When to charge the fee
Clear lines for no shows, case by case choices for late cancels, and how direct communication after a first strike sets expectations.
🧠 Boundaries with grace
Where stylists make exceptions, how loyalty and circumstances matter, and how to avoid the trap of endless exceptions.
🗣 Scripts that work
What to say when a new client refuses to leave a card and what to send after a missed appointment so the next step is clear.
🚫 When to block and move on
Signs it is time to stop online booking for a client and how to close the loop professionally.
Why You Should Listen:
If last minute gaps and no shows are draining your revenue and energy, this conversation gives you peer tested ways to prevent them and a plan for what to do when they happen. You will leave with policy language you can use today and the confidence to enforce it without losing the clients you want to keep.
Connect with these stylists on Instagram below:
Stephanie Lantgen: @manereflection_stephlantgen
Jordana Lorraine: @jordanalorraine_hairstylist
May Luu: @mayidoyourhair
Gina Vernamonti: @luxestudiobygina
Samantha Hathaway: @hairbysamanthahathaway
Kelsi Morrison: @kelsimhair
Get the Fully Booked Bundle: Holiday Edition for 76% off!
https://hunterdonia.thrivecart.com/bf/
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The Fully Booked Bundle: Holiday Edition - http://hunterdonia.com/bf
In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share a simple holiday plan that protects your energy while growing your revenue. If you are wondering what to push and what to pause during the busiest weeks of the year, Hunter breaks down why client gifts are optional, how to raise your average ticket without adding more days, and what to do now so January and February do not slow down.
Whether you love the holiday rush or feel tapped out by it, you will learn how to keep the faucet on with consistent marketing, how to choose add ons and retail that make sense, and how to set yourself up so the season is profitable and sustainable.
Key Takeaways:
🎁 Client gifts are optional
Avoid setting a precedent that strains your margin and your time. There are better ways to make clients feel special all year that do not create holiday pressure.
🕰 Work the same hours and earn more
Inflated demand means you can focus on average ticket rather than extra days. Protect your energy and let strategy do the heavy lifting.
📈 Easy ways to raise average ticket
Lean into simple add ons and well chosen retail that fit the season so clients happily spend a little more without a hard sell.
📅 Keep the faucet on
Plan content and promos now so you stay visible through the rush and into the new year. Consistency today prevents a slow January and February.
🧠 Choose profit and presence
Use boundaries that let you enjoy time with loved ones while meeting your goals. The money matters and so does your well being.
Why You Should Listen:
If you want a holiday season that pays well without burning you out, this episode gives you clear moves that you can implement right away. You will leave with a plan to skip the busywork, raise your average ticket, keep your marketing consistent, and roll into the new year with momentum.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the newest Instagram features and call out which ones hairstylists should actually care about. Instead of chasing every shiny update, they walk through a smash or pass style rundown so you know which tools can genuinely help you get booked and which ones you can ignore without guilt.
Whether you feel like Instagram changes every time you open the app or you just want a simple plan for using new features with intention, this episode shows you how to plug the right tools into the marketing you are already doing. You will learn how to use reposts, broadcast channels, close friends, notes, trial reels and more to nurture clients, fill gaps, and keep your page working for you instead of overwhelming you.
Key Takeaways:
📣 Reposts that actually grow your reach
Learn how reposts function as a feed version of story shares and why creating highly shareable content matters more than begging people to repost you.
📢 Broadcast channels and close friends for clients and leads
Turn broadcast channels into a client only space where you can quietly fill last minute openings and share updates, and use close friends to stay top of mind with warm leads who are not quite clients yet.
💬 Notes that spark curiosity and engagement
Use short, hook style notes at the top of the inbox to tease new posts, open spots, or fun updates so followers click through to your profile without you posting more content.
🎞 Trial reels for testing what works
Use trial reels to experiment with hooks, topics, and potential ad content in front of non followers so you can see what lands with a cold audience before you spend money.
🧩 Grid customization for client journey
Hear how grid tools and pinned posts can make your profile easier to understand at a glance and help visitors move from first impression to confident decision to book.
🧠 What to ignore without hurting your growth
Get honest takes on features like the friends tab in reels and longer notes so you can stop stressing about every rumor and focus on what actually moves the needle for a beauty business.
Why You Should Listen:
If Instagram updates make you feel like you are always behind, this episode will calm the noise and give you a clear priority list. You will leave knowing which new features to lean into, how to use them in a way that supports bookings and retention, and which ones you can happily skip while still growing a modern, sustainable hairstylist business.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown walk you through three platforms that can bring new local clients without relying on Instagram. If you want practical steps to show up where people are actually asking for stylist recommendations and searching with real intent, this conversation gives you a clear plan you can implement this week.
Whether your goal is to spark client word of mouth on Reddit, appear in AI powered search results, or reach more locals on TikTok, you will learn how to position your work, what to write, and how to mobilize happy clients so your name shows up in the right threads and feeds.
Key Takeaways:
🧭 Why these platforms work now
People want human experiences and unfiltered opinions. That is why local recommendation threads convert. Learn how to get mentioned where decisions are made.
🧑🤝🧑 Reddit for local proof
Find existing “best hairstylist in City” threads, collect the links, and invite clients to share their experience just like a testimonial. Keep it specific to your specialty.
🤖 Be findable in AI search
Use the same language real clients use in your site copy and profiles so AI summaries and search features can match you to the right queries.
📍 TikTok that reaches locals
Guide the algorithm with city and state names plus your specialty in your bio, titles, captions, hashtags, and naturally in your spoken words.
🎥 Content ideas that travel
Consultation clips, authentic moments, and even calming B roll can pull viewers in and showcase your chair experience.
Why You Should Listen:
If your Instagram reach has stalled, this episode gives you three timely channels and the exact first steps to get discovered by people who are ready to book. You will leave with a checklist you can use today to claim Reddit threads, update your copy for AI search, and post TikToks that bring local clients through your door.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show you how to use the same platforms you rely on for discovery to also deepen retention. If your marketing has been focused on new clients only, this conversation reveals how existing clients are seeing that content too and how to turn every post and story into a relationship builder that keeps people coming back.
Whether most of your clients arrive from word of mouth, Instagram, or Facebook, you will learn simple ways to bring them onto your socials, keep them on your email list, and show up in stories with content that feels human and helpful. You will also hear why storytelling builds loyalty and how to make clients excited about new possibilities in your chair.
Key Takeaways:
📣 Marketing that serves two audiences
Your new client content is seen by current clients. Treat feed posts and stories as touchpoints that strengthen trust and spark referrals.
🧭 Get clients onto your platforms
Use a quick in chair ask and a simple QR code to move clients to Instagram or Facebook and onto your email list so you can stay visible between visits.
📱 Let stories do the retention work
Stories reach existing clients most reliably. Share helpful micro updates, quick education, and light personal moments to keep relationships warm.
🗣 Tell client stories
Show the journey from consultation to result so people see what is possible next for them. Storytelling keeps clients engaged and eager to return.
✨ Make the service feel exciting
Retention climbs when clients believe they can try something fresh with you. Share new techniques and ideas so visits feel like an experience rather than a chore.
👀 Curate who you follow to spark real engagement
Use the followed tab and a focused list so client posts appear, then comment and interact with intention. The right feed creates daily touchpoints.
Why You Should Listen:
If you want your social content to fill the chair and keep it filled, this episode gives you a simple plan to market for discovery and loyalty at the same time. You will leave knowing where to show up, what to share, and how to turn everyday posts into retention that compounds visit after visit.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown pinpoint the hidden break in your funnel that stops excited followers from becoming first time clients. If people are engaging with your posts but disappear after they hit your website, this conversation shows you how to turn your site into a true decision page and guide every new client through one clean path that you can measure and improve.
Whether your traffic comes from Instagram, Google, or referrals, you will learn how to route visitors to a short digital consultation form, collect the details you need, and remove objections before they can stall the booking. You will also hear why most clients are happy to complete a form when it leads to the right time estimate and an accurate quote.
Key Takeaways:
🧭 Make your site a decision page
Cut the info dump and design a single path from landing to request so visitors know exactly what to do next. Your website should facilitate a decision, not create more questions.
📝 Form before booking
Link from Instagram and search to your website, then to a new client request form. Keep public booking links off social and give returning guests their link privately. This protects safety, reduces admin headaches, and improves data quality.
📊 Track the right steps
Measure website to form, form to approved request, and requests to butts in chairs. This shows exactly where the leak is so you can fix the right thing.
✅ Clients will fill the form
Most clients are willing to complete a short digital consultation if it leads to the correct timing and a fair quote. Make the form clear, guided, and easy to finish.
🛑 Delete objections on the page
Address the but that stops someone who already likes your work. Name and answer the real concerns for your specialty so visitors feel confident to request.
🔒 Fewer DMs more clarity
A smart form cuts back and forth messages, speeds up responses, and triggers simple automations that upgrade the client experience.
Why You Should Listen:
If your engagement looks strong but new client requests are flat, this episode gives you a practical conversion plan. You will leave knowing how to structure your website, what to measure, and how to guide every visitor from curiosity to a clear request that lands the right clients in your chair.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown give a calm, practical plan for the moments when tech makes you want to quit. If you are staring at a screen, second guessing yourself, and thinking the software is broken, this conversation shows you how to reset your mindset, get resourceful, and move forward without wasting hours.
Whether you are setting up a new tool, reconnecting automations you have not touched in months, or just trying to make a simple feature work, you will learn how to pause, find the right help, and practice the fundamentals before you tackle the complex result you have in your head.
Key Takeaways:
🧘♀️ Step back before you spiral
Pause and come back with fresh energy. A short reset often fixes the problem faster than forcing it when you are exhausted.
🧰 Get resourceful first
Search your exact error, read the platform’s help docs, contact support, and try AI or Google to troubleshoot, then verify the steps inside the tool.
🧱 Start with foundations
Do not build the avant garde version on day one. Click around, learn what each button does, and master the basics before you stack features.
🧠 Reframe the blocker
Most issues are user error and that is normal when you are learning. The software usually works. You are building a new skill and it will take longer than you think.
🎯 One question to keep you moving
What is the smallest next step I can complete today that teaches me something new inside this tool. Then do only that.
Why You Should Listen:
If tech has been the reason you avoid projects that would actually help your business, this episode gives you a simple process to stay calm and get it done. You will leave with a reset you can use the next time you feel stuck, a checklist for finding answers faster, and permission to learn like a beginner without making it mean anything about your talent.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the nurture phase of your marketing funnel so new followers become first time clients. If people are finding you but not booking, this conversation shows how to keep attention, build trust, and guide the next step with simple, repeatable touchpoints.
Whether you want a clearer content plan for stories and posts, a profile that earns the follow, or a more reliable channel like email to stay in front of people, you will learn where to show up and what to say so potential clients feel seen and ready to book.
Key Takeaways:
🧭 What nurture really is
After discovery your job is to hold attention with relevant value and consistent reminders until they are ready to book. Plan for multiple touchpoints because most people need to see you several times before taking action.
📱 Earn the follow then keep it
Make your profile strong enough to win the follow and use stories and regular posts to stay present. Consistency is what keeps the algorithm showing your work.
✉️ Move people to a channel you own
Invite followers to a simple email list so you can reach them reliably. Email still works when you give a clear reason to join and write messages people actually want to read.
🗣 Speak to their problem not your resume
Show what is possible for them and address the issues they care about so they feel seen and understood. Save the credentials for later.
📈 Measure what matters
Watch profile visits website clicks and consistent engagement to know if nurture is working. If people are not taking the next step refine the plan.
Why You Should Listen:
If you are tired of posting without seeing more bookings this episode gives you a straightforward nurture plan. You will leave knowing how to stay top of mind, what content to prioritize, and how to move people from interest to a first appointment with confidence.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show stylists how to build true top of funnel visibility that turns into bookings. If you have been doing all the right things but still feel invisible, this conversation focuses on getting the right eyeballs on your work and keeping them engaged.
Whether you are rebuilding your book or simply ready to be more discoverable, you will learn how to research your ideal client, show up where they already spend time, and keep your profiles search and AI ready without living online all day.
Key Takeaways:
📣 Active and passive visibility
Put yourself directly in front of people and make yourself easy to find so more qualified clients enter your funnel.
🔎 Research first
Define your dream client, learn where they already show up, then commit to those spaces with intention.
👥 Facebook groups that actually convert
Encourage client recommendations, equip them with what to say, and consider incentives so real referrals keep coming.
📷 Instagram search readiness
Use keywords, geotags, and clear bios to be found, then be social so people see you even if they were not searching.
🧭 Be AI and Google friendly
Your posts can surface in search. Keep portfolios and sites updated so the path of least resistance leads to you.
🎯 Specialize to be discoverable
Tailor your marketing to one clear person so search and social can recognize and recommend you.
🗂 The ninety ten platform plan
Put ninety percent of your effort into one primary platform. Keep the rest lightly maintained so any profile that surfaces looks current.
Why You Should Listen:
If you want more of the right people finding you this year, this episode gives you a simple visibility plan you can execute now. You will leave knowing where to show up, how to be findable in search and AI, and how to turn awareness into real bookings.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share three fast actions to break out of burnout, fear, and creative paralysis. This is not a pep talk. It is a simple plan you can use the next time you feel stuck and need momentum.
Whether you feel weighed down by the world, uninspired by your day to day, or frozen by overthinking, you will learn how to spark dopamine with a just for fun business project, make an impact that reconnects you to your why, and schedule productive self care that clears friction so you can move again.
Key Takeaways:
🎨 Do one joyful business project now
Play with a hair model or build a brand guidelines packet purely for fun. Do not judge it. The goal is to wake up creativity and make work feel lighter again.
🤝 Use your platform for good
Run a raffle for a cause or set a quarterly nomination where a client’s friend receives a free service. Small impact projects rebuild purpose and gratitude.
🧹 Choose productive self care
Clear the clutter that drags on your focus. Purge and reset your space at home or in your suite so you start the day with energy instead of noise.
🗓 Refill then redirect
Commit to one non business activity that genuinely recharges you. Put it on the calendar and use the refreshed energy for one concrete next step.
🚀 Action beats anxiety
When you feel the smallest spark, pick one of these moves and do it. If nothing changes, nothing changes.
Why You Should Listen:
If you feel stuck, this short episode gives you a reset you can apply today. You will leave with three doable actions that restore hope, lighten your workload, and get you back in motion.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share simple fixes that make your Instagram feed cleaner, clearer, and more bookable. If you have heard that curation does not matter anymore, this conversation shows why visuals still build trust for a visual service and how to make your grid easy to scan at a glance. You will learn quick changes that improve first impressions without slowing you down.
Whether you want a feed that looks consistent, covers that read clearly, or photos and videos that actually show your skill, you will get practical guidance you can implement on your next post. Expect clear rules for what to show first, how much work to feature, and how to hook busy scrollers in the first second.
Key Takeaways:
📸 Lead With The After
Show the result first on photos and video so new visitors see your best work right away. Avoid using a before image as the cover.
🧠 Give A Reason To Care Fast
Trim the first few seconds of reels and stories, add a clear hook, and label covers so people know what they will get before they tap.
📊 Use The seventy percent rule
Make about seventy percent of your visible grid work or work related so clients can quickly trust your skills. Fill the remaining space with personality, education, or client experience.
✂️ Frame And Format With Intention
Keep the full head of hair in the shot, mix photos, carousels, and reels, and repurpose winning ideas in different formats.
Why You Should Listen:
If your feed feels busy or inconsistent, this episode gives you a fast audit and five fixes you can apply today. You will leave with a cleaner grid, stronger first impressions, and a simple plan to turn scrollers into clients.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown sort the myths from the metrics on what should determine your prices. If you have been told to lean on years of experience, awards, or a fancy salon vibe to justify a raise, this conversation shows you a clearer path based on demand, retention, and real numbers. You will also hear Hunter’s take on when competition matters and how to use it without copying your neighbor.
Whether you are moving to a new city, leaving a team salon, or simply wondering if now is the time to raise prices, you will learn how to evaluate your own data first and then layer in market context so your decisions fit your business and your clients.
Key Takeaways:
🧪 What does not set your price
Years behind the chair, awards, and luxe amenities feel great but do not move the numbers by themselves. Look for proof that your experience is creating measurable demand and retention before using it to justify an increase.
📊 The factors that actually count
Demand on your time, rebooking and retention, and current booking trends are the signals that you are ready. Decisions should be grounded in data, not guesses.
🧭 Competition used the right way
Market rates matter most when you are new to an area or pushing a higher ceiling. Study comparable specialists and structures without crowd sourcing random price threads.
🧮 Know your numbers first
Compare profit by service using real timing and product cost so you can choose sustainable prices or decide when hourly makes sense for complex work.
🔁 Smart transitions without drama
If you leave a team salon, match existing pricing to retain clients, then recheck demand and adjust within three to six months based on your actual results.
🧠 Ignore the noise
Trendy advice and cute quotes are not a strategy. Use nuance and evidence to choose what serves your business right now.
Why You Should Listen:
If pricing still feels fuzzy or emotional, this episode gives you a calm checklist for what truly matters and what does not. You will leave with a simple way to evaluate your readiness for a raise, how much to move, and how to factor in your market without second guessing every decision.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with Michelle Cook CPA to clarify what the so called Big Beautiful Bill actually changes for beauty professionals. If you have heard conflicting takes on tip taxation, entity status, and year end reporting, this conversation gives you straight facts on what is in the final law and how to prepare your business for it.
Whether you are a W2 employee, a booth renter filing Schedule C, or an S corp owner, you will learn what qualifies, what does not, and what documentation you will need so your records match what the IRS expects in 2025. You will also hear which other provisions may help or hurt your bottom line this year so you can plan with your accountant before deadlines hit.
Key Takeaways:
💰 Tip rules explained
The law allows a federal deduction for the first twenty five thousand in tips if you meet the requirements and file correctly. States may choose different rules, so confirm your state treatment with a professional.
🧾 Reporting that counts
For W2 staff, tips must be shown in the tip boxes and in payroll tax filings. Contractors and booth renters should expect to rely on 1099 NEC or 1099 K reporting and keep clear backup since those federal forms are not changing layout for 2025.
🏷 Entity specifics
Schedule C filers still owe self employment tax. Employers still owe FICA. The tip deduction is a federal income tax item, not a replacement for those taxes.
📚 S corp action items
If you own an S corporation you must run tips through payroll to use the new benefit. Straight salary without reported tips will not qualify.
🧠 Beyond tips
Permanent 100 percent bonus depreciation and the permanent Qualified Business Income deduction can improve cash flow on big purchases and profits. The child tax credit increases to two thousand two hundred per child and a portion of charitable giving is deductible without itemizing. The clean vehicle credit ends after September thirty. Some health premium credits expire which could raise costs.
🏦 Better records better approvals
Accurate tip reporting can increase documented income which may help with loans for cars and homes.
Why You Should Listen:
This is a clear and neutral walkthrough of what the law says and how it touches salon owners, independents, and employees. You will leave knowing what applies to you, what to change in payroll and point of sale, and which planning moves to discuss with your CPA so your 2025 filings are clean and your benefits are maximized.
Follow Michelle on Instagram: https://www.instagram.com/smallbusinesscpa/
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REGISTER for the Raise Your Prices Without Losing Clients Workshop HERE: hunterdonia.com/prices
In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown answer real listener questions about pricing and price increases. If you are wrestling with client backlash, guilt, timing, or the logistics of charging for time and product, this Q and A breaks it all down into clear, workable steps so you can raise prices with confidence and keep your business healthy. The questions came straight from Hunter’s community and span mindset, math, and messaging, so you get practical answers you can use today.
Whether you need to protect your margin, test a higher rate before rolling it out, or refine how you communicate changes to clients, this conversation shows you how to rely on your numbers, lead with clarity, and make decisions that fit your unique business.
Key Takeaways:
💬 Handling Backlash Without Spiraling: Validate feelings without apologizing for smart business decisions and keep your confidence steady.
🧠 From Imposter Syndrome to Action: Choose temporary discomfort over long term stagnation and stop letting other people’s opinions run your pricing.
📊 Know Your Numbers First: Compare profit by service using real timing and product costs so pricing choices are grounded in data, not guesses.
📈 When and How Much to Raise: Spot the signals you are ready, choose an increase that actually moves your profit, and use safe tests before a full rollout.
🧰 If Demand Is Light: Use your open time for focused marketing and lift revenue with add ons, retail, frequency, and retention while you rebuild demand.
🧴 Time, Length, and Product: Build flexibility into base prices, set sensible product allowances, and reserve extra charges for true outliers.
🗣 Communicating Increases The Right Way: Tell clients clearly and proactively so trust stays intact and checkout is never a surprise.
🎟 Strategic Discounts and Gratuity Questions: When targeted discounts can help fill gaps and what to consider if you went gratuity free and want to revisit it.
Why You Should Listen:
If pricing decisions have felt confusing or emotional, this episode gives you a calm process to follow. You will leave with language you can use, metrics to watch, and a clear plan to increase prices without losing the clients and momentum you have worked hard to build.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown dig into whether session package pricing still makes sense right now. If you keep hearing mixed advice about a la carte, hourly, parts and labor, or packages, this conversation gives you a clear way to decide what works for your business and your clients in 2025.
Whether you want simpler menus, fewer surprises at checkout, or a model that better reflects transformations instead of line items, you will learn how to choose a structure that protects your time and margin while staying easy for clients to understand.
Key Takeaways:
🧭 What Each Model Signals: A quick breakdown of a la carte, hourly, parts and labor, and session packages and what each one communicates to clients.
🧩 Why Packages Still Convert: How all inclusive sessions reduce confusion, build trust, and attract clients who want a clear A to B result.
🪜 When Packages Do Not Fit: Why color corrections often work best with an hourly approach and how to handle special cases.
🧮 Price From Your Numbers: Use real service timing, product costs, and demand to build packages that are profitable and sustainable.
🗣 Write Menus Clients Understand: Use client language, surveys, and simple descriptions so people can self select the right package.
🚫 Avoid A La Carte in Disguise: Keep package options focused and limited so the menu stays clear and conversion friendly.
🎯 Attract Your Ideal Client: Position packages to serve people who value outcomes and leadership so you can do your best work.
Why You Should Listen:
If you want pricing that feels modern and client friendly without sacrificing profit, this episode gives you a practical framework to evaluate your menu and update it with confidence. Tune in for a straight talking guide to choosing the right model for 2025 and making it work in your business.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown speak to stylists who feel torn about raising prices while headlines keep warning about inflation and recession. If you are hesitating because the future feels shaky, this conversation shows you how to make a clear decision based on your numbers and your demand instead of the news cycle.
Whether you are worried about losing clients, afraid of pricing yourself out, or simply unsure how much to raise and when, you will learn practical ways to protect your margin, choose a smart increase, and keep flexible options if conditions change.
Key Takeaways:
📊 Let Your Data Lead: Use current demand on your time and real booking trends to decide if you are ready for an increase.
🛡 Protect Your Margin: Rising costs hit business owners twice, so pricing must keep pace to support you and the business.
📈 Choose a Sustainable Increase: Aim for the highest increase you can support with demand and clarity on the intention behind it.
🧭 Plan for What If: If the market shifts, you can adjust with targeted marketing, retail focus, strategic discounts, or a temporary rollback.
🧠 Replace Catastrophe With Clarity: Make the best decision with the information you have now and stop letting anxiety steer the business.
🤝 Different Paths for Different Demand: If books are light, move conservatively. If you are booked out, you likely have room to move higher.
🔍 Reality Check From The Field: Many stylists are still filling chairs and raising prices with thoughtful strategy and consistent marketing.
Why You Should Listen:
If you have been waiting for perfect certainty before you raise prices, this episode gives you a grounded process to move forward with confidence. Tune in for a clear, calm framework that helps you protect your livelihood, serve your clients well, and build a more resilient business.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks to impact driven beauty professionals who feel torn between doing good and getting paid. If headlines about billionaires and broken systems have made you second guess your pricing or feel guilty about profit, this conversation will help you separate ethical business from harmful practices so you can protect your livelihood and still show up for your community. With guest Jodie Brown, Hunter breaks down the real difference between unethical capitalism and ethical leadership behind the chair.
Whether you are nervous to raise prices, managing a small team, or looking for ways to make services more accessible without burning out, this episode offers practical language, clear mindset shifts, and simple ideas you can put into action right away.
Key Takeaways:
💡 What Ethical Really Means: Understand the difference between building a healthy profit and hoarding resources at the expense of others.
🛡 Protect Your Margin: Learn why safeguarding profit is part of your job as a CEO and how it keeps your business and clients supported long term.
💬 Pricing With Confidence: Get scripts and mindset shifts to charge appropriately without apologizing for your value.
🤝 Accessible Impact Ideas: Try sliding scale days, community raffles for causes, and thoughtful discounts that do not wreck your schedule or your books.
🧠 Lead With Awareness Not Guilt: Use awareness of identity and privilege to guide decisions without getting stuck in paralysis.
👥 If You Employ Others: Practical ways to pay fairly, listen to staff needs, and create a safe and sustainable workplace.
Why You Should Listen:
You care about people and you also want a stable income. This episode gives you permission and a plan to have both. Tune in for a grounded conversation that replaces guilt with clarity and equips you to raise prices, serve with integrity, and use your resources to create real good.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia walks you through the 2025 booking‑software landscape, breaking down why the “best” platform isn’t about the cheapest subscription or flashiest AI feature, but about how well it actually works for you and your clients.
Hunter compares today’s most talked about systems, shares the must have features that still get overlooked (hello, two‑way Google Calendar!), and explains why some all‑in‑one add‑ons may do more harm than good. You’ll leave with a clear checklist of what really matters, so you can stop stalling, start streamlining, and choose a booking tool that fuels growth instead of headaches.
Key Takeaways
- Subscription vs. ROI: Why sweating a $35‑$65 monthly fee can cost you more in lost efficiency, and how a tiny price bump covers most processing fees.
- All‑in‑One Trap: The pros and cons of beauty‑specific “everything” platforms versus open systems that integrate with Zapier and third‑party tools.
- Client‑First Functionality: The booking, rescheduling, and reminder features modern clients expect (and quick tests to see which app nails them).
- Control > Convenience: Cool new AI automations sound great, until they send the wrong promo or hike deposits for the wrong guest. Here’s how to keep the reins.
- Hunter’s 2025 Shortlist: Comb and Square up top, with Gloss Genius and Vagaro close behind, plus the personal quirks that make Hunter favor one over the others.
Why You Should Listen
If you’ve spent weeks comparing processing rates, worrying about email add‑on costs, or waiting for the “perfect” system to appear, this episode will help you cut through the noise. Learn how to evaluate software like a strategist, deliver a seamless client experience, and future‑proof your business with tech that actually supports your goals—so you can reclaim your time and focus on the work you love behind the chair.
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In this episode of The Modern Hairstylist Podcast Hunter Donia and cohost Jodie Brown unpack the psychology that makes a seventy‑five dollar Labubu doll sold‑out Addison Rae tickets and a last minute Yosemite campsite feel worth every penny, then translate those same forces into booking and pricing strategies behind the chair.
From limited booking windows that nudge indecisive clients to click “Book Now,” to the hidden cost of broadcasting every open slot, Hunter shares quick tweaks that turn FOMO into fully booked. You will also hear how one mastermind stylist fields fifty new‑client requests a month without burning out and get Hunter’s exact script for locking down appointments today, pulled straight from his newest training.
Key Takeaways
- Event‑based urgency: replace “anytime works” with time boxed drops like presales booking windows or targeted email blasts to push action now
- Selective availability posts: share openings only with existing clients and spotlight three headline slots rather than the whole calendar to keep demand high
- Deadlines that convert: the simple “I will hold it until 5 p.m.” request that moves a DM chat to a confirmed appointment
- Waitlists and cancellation texts: build a pathway for new clients while protecting income and boundaries
- Detach worth from calendar status: your value is not tied to being booked solid, it is about framing your offer to align with human buying bias
Why You Should Listen
If you have ever watched a fresh opening sit unclaimed or wondered how some stylists stay packed without nonstop marketing this episode delivers the consumer‑behavior playbook. Learn to introduce just enough scarcity set clear deadlines and turn each loyal guest into a magnet for future demand, all while keeping your schedule and sanity intact.
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In this episode of The Modern Hairstylist Podcast, Hunter sits down with independent, brand‑agnostic educator Brenda Amaral to unpack the chemistry truths that help stylists cut waste, get predictable results, and stop fear‑buying shelves full of “just in case” tubes. Brenda pulls back the curtain on the tariff panic, “stock up now” messaging, and ammonia‑free buzzwords that keep colorists spending more than they need to.
From why endless glazing can actually speed up fading, to putting the “filler” directly in the bowl instead of double processing, to how a 5‑minute heated test strand can save an accidental color correction, Brenda shows how understanding base chemistry gives you freedom: leaner inventory, cleaner formulas, faster decisions, and longer‑lasting color your clients notice. They also hit the sneaky ways aerosol hairspray sabotages fresh tone before the client even checks out—and what to do instead.
Key Takeaways:
- Fear Selling vs Facts: How tariff talk and “shortage” messaging push unnecessary bulk buying—and how to audit what actually moves.
- Glossing Myth Check: Why routine clear glossing on already colored hair can swell the cuticle and flush pigment instead of “sealing” it.
- “Put the Filler in the Bowl”: Skip the dated two‑step fill—add controlled warmth directly to the target formula and verify with a quick test strand.
- Ammonia‑Free ≠ Damage‑Free: MEA and other substitutes don’t just vanish—what residue reactivation means for cumulative stress and fading.
- Hairspray: The #1 Fresh Color Killer—Why high pH + alcohol right after a service accelerates fade, and smarter finishing swaps.
- Inventory Condensing: One adaptable line + chemistry knowledge can replace rows of single‑purpose SKUs (and clear literal and mental shelf space).
- Test Strand Speed Hack: An inch of hair + a capful of developer + heat in 5 minutes beats guessing (and wasted tubes).
Why You Should Listen:
If you’re watching color costs climb, battling mid‑cycle fade, or feeling buried under duplicate shades “just in case,” this episode hands you the framework to trim inventory without trimming creativity. You’ll walk away with immediately usable tweaks—how you finish, formulate, and problem‑solve—that protect profit, boost client loyalty, and make formulation feel intentional instead of reactive. It’s not about buying a new system; it’s about finally leveraging the chemistry behind the one you already own.
Check out what Brenda has to offer with the resources below:
https://www.instagram.com/truehaireducation/
https://www.truehaireducation.com/
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down one of the most common mistakes stylists make when trying to grow their clientele, and how it could be stopping new clients from ever finding you.
As more stylists aim to stand out with unique service offerings and specialties, it’s easy to get caught up in niche language, trendy techniques, or add-on services that don’t actually speak to what your dream client is looking for. Hunter shares why focusing too hard on what excites you, without translating it into what your client understands—can lead to missed opportunities and stalled growth.
Whether you’re launching something new, expanding your service menu, or trying to stand out in a crowded market, this episode will help you get clear on your message and connect with the people who are already searching for what you do.
Key Takeaways:
- Speak Their Language: Why the average client isn’t Googling your method and what they are searching for instead.
- Low-Hanging Fruit > Laser Facials: How to lead with the services your clients already want (and layer in your passions later).
- Specialty ≠ Confusion: The difference between strong branding and muddled messaging.
- The 80/20 Rule for Marketing: How to introduce new services without losing sight of what brings people through the door.
- Behind the Chair Strategy: Smart ways to educate and upsell without overwhelming or distracting from your core service.
Why You Should Listen:
If you’ve been promoting your passion projects and wondering why they’re not gaining traction—or if you feel torn between staying booked and staying inspired—this episode will show you how to market your business in a way that feels authentic, strategic, and sustainable. It’s not about watering down your brand. It’s about making sure your message actually reaches the people who need you most.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown open up about the all-too-familiar experience of building your beauty business from a place of fear, and how to shift toward something more empowering and sustainable.
From spiraling over client feedback to making reactive business decisions, Hunter shares his personal mindset struggles as an entrepreneur and the hard lessons that came from letting scarcity lead the way. Together, Hunter and Jodie unpack how high-stress hustle culture can sabotage your growth, and how to trade it for calm, confident, and data-backed decisions that actually stick.
Whether you’re gearing up for a price increase, launching something new, or just feeling overwhelmed by “what ifs,” this episode will help you build a business that’s driven by intention, not panic.
Key Takeaways:
- Scarcity vs. Strategy: Why acting out of fear might get fast results, but at what cost?
- Calm Is a Skill: How to self-regulate through spirals and keep your focus on the bigger picture.
- Plan, Then Pivot: The power of sticking to your strategy long enough to make it work.
- Price Increases and Panic: How to raise your rates without letting your inner critic take the wheel.
- Community & Confidence: Why you need people in your corner, and how to borrow belief when you need it most.
Why You Should Listen:
If you’ve ever made a business decision in a moment of stress (and regretted it later), this one’s for you. Learn how to shift out of survival mode and start running your beauty business from a place of grounded inspiration, clarity, and trust in yourself—even when things feel uncertain.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown unpack one of the biggest challenges stylists are facing in 2025: feeling maxed out with nothing to show for it.
If you’re working nonstop but your income, energy, or momentum aren’t growing—it’s probably not because you’re lazy. It’s because you’re spending your time in the wrong places (and no one ever taught you what the right ones are).
Hunter breaks down how to start treating your time like your most valuable resource, how to identify the biggest time sucks in your business, and what he’s doing on the Modern Hairstylist Tour to help stylists reclaim their time, income, and freedom behind the chair.
Key Takeaways:
- Where Your Time Is Actually Going: The hidden drains most stylists don’t realize are slowing them down
- Focus Over Frustration: Why doing less is usually the answer to getting more results
- Time vs. Money: How to shift your mindset and your strategy for sustainable growth
- Smarter, Not Harder: The tools Hunter’s teaching on tour to streamline the day-to-day—including how AI can help without taking over
Why You Should Listen:
If you’re an independent stylist who’s exhausted from doing it all and still not seeing progress, this episode will help you pinpoint where your time and energy should be going next. Whether you’re rebuilding, scaling, or just trying to get your life back—this conversation will give you the clarity and direction to finally make your hard work count.
Checkout the LAST TWO dates of the Modern Hairstylist Tour here: https://www.hunterdonia.com/tour
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown talk through a deep dive into the real way hairstylists should be using AI in their business and what to avoid if you want your content to still sound like you.
After airing out their AI frustrations in a recent episode, "Why ChatGPT is Trash," Hunter and Jodie are back with a more strategic conversation about how tools like ChatGPT can actually save you time and make your marketing easier—without compromising your brand voice or client connection.
From better prompts to the exact model Hunter uses daily, this episode will help you cut through the cringe, stop getting robotic results, and finally start using AI in a way that feels good and works.
Key Takeaways:
- Free vs Paid ChatGPT: Why the version you use matters way more than you think, and how to get better results instantly.
- Stop Sounding Like a Bot: Hunter’s simple shift to make AI write like you, not every other stylist on Instagram.
- Better Prompts = Better Content: The 3 prompt tweaks that instantly improve your captions, emails, and more.
- Think Like a Strategist: Why AI shouldn’t replace your brain but can help you organize, polish, and execute faster.
- Personal Use Bonus: How Hunter uses ChatGPT to plan meals, prep grocery lists, and reduce overwhelm in everyday life.
Why You Should Listen:
If you’re an independent stylist who's feeling burnt out by content creation—or if you’ve tried ChatGPT and hated the results—this episode will show you how to use AI intentionally and strategically to get your time (and voice) back. It’s not about cutting corners. It’s about cutting the fluff and building a smarter, more streamlined business behind the scenes.
🎧 Want Hunter’s full list of 30 ways to use AI in your personal and professional life? Head to hunterdonia.com/chat or DM him AITools (no space) on Instagram
Checkout the LAST TWO dates of the Modern Hairstylist Tour here: https://www.hunterdonia.com/tour
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In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by the one and only J Ladner for a fiery and empowering conversation about the real key to working faster behind the chair—confidence-led efficiency. If you’re constantly running behind, overfoiling to “prove” yourself, or stuck in outdated techniques that are burning you out—this episode is your wake-up call.
Jay breaks down why overthinking, bloated service menus, and “baby light syndrome” are slowing so many stylists down—and how taking back your authority at the chair can change everything. From simplifying your systems to re-training your clients to trust your leadership, Jay shares the mindset and strategies that will help you cut your application time in half without sacrificing results.
Key Takeaways:
- Baby Light Syndrome Is Real: Why it’s time to stop relying on heavy foiling for credibility and start working smarter.
- Lead, Don’t Ask: How to confidently take charge of the appointment and stop letting clients dictate your process.
- Simplify to Amplify: The benefits of streamlining your service menu so clients understand their options and your value.
- System = Freedom: How Jay’s signature “depth, contrast, coverage” framework saves time, builds trust, and boosts profit.
- You’re Not Lazy—You’re Efficient: Why being fast isn’t the problem—it’s the intention behind every move you make.
Why You Should Listen:
If you’re an independent stylist who wants to stop overworking, reclaim your power, and finally feel in control behind the chair—this episode is packed with the bold truth, practical systems, and inspiration you need to create the business (and schedule) you actually want. This isn’t just about speed—it’s about leadership, confidence, and sustainability.
Follow J Ladner on Instagram: https://www.instagram.com/itsmrjladner/
Join us on the Modern Hairstylist Tour: https://www.hunterdonia.com/tour
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In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by Lisa Huff and Jodie Brown for a brutally honest (and hilarious) conversation about the risks and realities of using ChatGPT and AI tools in your beauty business. If you’ve ever wondered whether AI is helping or hurting your brand voice, marketing, and client experience—this episode is for you.
Together, they unpack the ways stylists are leaning too heavily on automation, how AI-written content is starting to look and feel the same, and why relying on tools like ChatGPT without understanding your brand fundamentals can actually slow down your growth. They also dive into the ethical concerns, environmental impact, and emotional dangers of using AI without critical thinking.
Key Takeaways:
- Tool vs. Crutch: Learn how to spot when you’re using AI to streamline your work—and when it’s doing the thinking for you.
- The Real Cost of AI Content: Discover how AI-first marketing can dilute your brand and blend you into the noise online.
- Your Voice Still Matters: Why human connection, brand tone, and lived experience will always outperform AI-generated content.
- Fact-Check Everything: How ChatGPT confidently gets things wrong, and what you need to double-check before publishing.
- Beyond the Screen: A powerful discussion on how AI can affect client relationships, conflict resolution, and mental health if misused.
Why You Should Listen:
If you’ve felt unsure about how to use AI in your business—or you’ve been using it heavily and wondering why your content suddenly feels off—this episode is the reality check you didn’t know you needed. Tune in to laugh, learn, and walk away with a better understanding of how to use ChatGPT wisely, without losing your voice or your values.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and branding educator Jodie Brown dig into an emotional but all-too-relatable topic: imposter syndrome. Even after you've built a thriving business, hit major milestones, or earned respect in the industry—why does that self-doubt still creep in?
This episode takes an honest look at how imposter syndrome evolves (not disappears) as you grow, and how your fear of judgment, failure, or “losing it all” can feel even louder once you’ve found success. Hunter opens up about the mental spiral that can happen when people outside the industry question your choices—and how to stay rooted in your purpose anyway.
Whether you’re pushing into a new level, rebranding, or simply working through your own growth mindset, this conversation offers powerful validation and practical tools to show up with confidence—even when it feels hard.
Key Takeaways:
- Imposter Syndrome at Every Stage: Why self-doubt doesn’t disappear with success—it just shapeshifts.
- External vs. Internal Validation: How to hold firm when people in your personal life don’t “get it.”
- The Price of Building Something Beautiful: Why fear gets louder when there’s more at stake—and what to do with that fear.
- Make Room for Duality: You can feel unqualified and still be the best person for the job.
- You Don’t Need to Feel Ready: How to take bold steps forward even when confidence isn’t 100%.
Why You Should Listen:
If you've ever thought, “Who am I to do this?”—even while actively succeeding—this episode is your reminder that you're not alone. Learn how to quiet the inner critic, shift your mindset, and show up powerfully as the stylist and business owner your dream clients are looking for.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks directly to independent hairstylists who’ve already built a thriving business—but are left wondering what’s next. If you’ve filled your books, hit your revenue goals, and created a loyal client base, this episode is your next step roadmap. Hunter unpacks how to leverage the success you’ve built to open new doors in your business, create more freedom, and scale without burning out.
Whether you’re craving a lighter schedule, ready to raise your prices, or curious about adding new revenue streams—this episode will show you what’s possible after you hit your initial goals, and how to evolve without losing what you’ve built.
Key Takeaways:
📈 Leverage What You’ve Built: Understand what “leverage” really means and how to use your current momentum to safely grow your business.
🧠 Maximize Lifetime Client Value: Learn how to increase your average ticket and diversify your revenue without overcomplicating your business.
🛠 Delegate & Systematize: Discover which tasks to offload, when to automate, and how to reclaim your time for bigger-picture projects.
📦 Scale Your Brand Beyond the Chair: Explore next-level options like retail expansion, virtual consultations, eBooks, and education—only when your business is ready for it.
💬 Personalized Growth Paths: Hear how Hunter’s mastermind students break through glass ceilings with custom plans designed around their strengths, schedule, and goals.
Why You Should Listen:
You’ve already built the business everyone told you wasn’t possible—but now you’re asking, “What else am I capable of?” This episode is for the stylist who isn’t satisfied with staying comfortable, who knows there’s more they could offer, and who wants to scale with intention. Tune in for a real, motivating conversation on what’s next—and how to chase it, confidently.
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In one of the most special episodes we’ve ever done on The Modern Hairstylist Podcast, I’m joined by a powerhouse panel—our Modern Stylist Mastermind cohort. These are not just any beauty professionals. These are the salon owners, estheticians, and stylists who have turned “just doing hair” into running empires.
If you’ve ever felt like you’re too advanced for generic coaching or you’re sick of being the only one giving support instead of receiving it—this one’s for you.
We’re diving deep into what actually changes when you surround yourself with the right people, make bold moves, and receive the mentorship you didn’t even know you needed.
💡 What You’ll Learn
- Why “booked and busy” isn’t the only definition of success—and what might actually matter more
- The power of personalized mentorship and micro-accountability in high-level growth
- How these stylists are making more while working less (we’re talking 10K+ months, baby)
- Real talk on the emotional shifts: from imposter syndrome to full-on CEO confidence
- Insights into what makes this mastermind different from anything else out there
- The real-life breakthroughs that happened during retreats, speaker sessions, and in our Slack DMs
🎯 Why It Matters
Too many stylists hit a plateau and think, “Is this it?” But success isn’t a one-time goal—it’s a constantly evolving journey. And if you don’t change your strategy and support system as you evolve, you risk staying stuck in hustle mode. This episode shows you what’s possible when you create space for advanced growth, real community, and authentic accountability.
👀 Who This Is For
- Hairstylists ready to evolve from service provider to CEO energy
- Beauty pros who are already successful but crave a deeper level of support and clarity
- Independent suite owners, salon leaders, and educators feeling a little too isolated
- Anyone who’s “been there, done that” with fluffy coaching programs and wants the real deal
🧨 Don’t Miss
There’s a moment where we discuss the concept of Client Concentration Risk—a game-changing lens to evaluate whether your business is actually stable and scalable. Plus, the $45K revelation that had everyone in the room gasping 👀
This isn’t just an episode—it’s a movement. Tune in and get inspired by the real stories, real strategies, and real success redefined.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia gets real about what it actually takes to stay productive as an independent hairstylist—especially when you're feeling completely overwhelmed. If your to-do list feels never-ending, you're juggling behind-the-chair hours with big business projects, and motivation is nowhere to be found, this episode is the tough-love pep talk (and strategy breakdown) you didn’t know you needed.
Hunter shares how he navigates high-pressure seasons in his business, including how to prioritize, what to delegate, and how to keep moving forward even when he’s not feeling it—plus how to create real momentum without burning out.
Key Takeaways:
📌 From Chaos to Clarity: Learn how to identify the needle-moving tasks and stop wasting time on low-priority distractions.
🧠 Discipline Over Motivation: Discover how to show up for your goals even when you don’t feel like it—and why motivation isn’t the magic solution.
💻 Productivity Tools & Delegation Tips: Hear how Hunter uses planning systems, automation, and strategic outsourcing to get more done without doing it all himself.
👯♀️ The Power of Accountability: Understand how to build accountability into your process (even if you’re working solo) and why deadlines matter for creatives.
🔥 Break the Overwhelm Cycle: Real talk on scrolling, procrastination, and building momentum when big projects feel too heavy to start.
Why You Should Listen:
Feeling like you’re drowning in your business, putting off important projects, or waiting to “feel motivated” before you take action? You’re not alone. But you do have the power to move forward—whether you feel like it or not. This episode will show you how to push through with purpose, protect your time, and still make progress in the thick of chaos.
Because even when you’re overwhelmed, your goals don’t have to wait.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the rising trust gap between hairstylists and their clients—and what independent stylists can do to repair it. From price confusion to boundary backlash, Hunter unpacks the real reasons clients are questioning the salon industry and how stylists can respond with strategy (not snark).
Joined by marketing expert Jodie Brown, they break down survey data, industry trends, and real social media commentary to explore how the pandemic reshaped client expectations—and how you can meet them without sacrificing your own values or sanity.
Key Takeaways:
🧠 Where the Trust Broke Down: Explore how pandemic-era shifts, price hikes, and boundary setting led to client skepticism—and how to reverse it.
💬 Rebuilding the Relationship: Learn how to approach policy enforcement and pricing from a place of clarity and professionalism (not passive-aggressive rants).
💸 The Truth About Pricing Perception: Discover why transparent, package-based pricing builds more trust—and helps clients feel good about booking with you.
⚖️ Balance Respect With Results: Hear how successful stylists are maintaining boundaries and creating client loyalty with strategic systems and messaging.
🌟 A Better Booking Experience: Learn why today’s consumers expect upfront info, emotional connection, and a premium feel from the very first interaction.
Why You Should Listen:
If you've ever wondered why clients ghost, push back on policies, or hesitate to invest—this episode gives you the honest answers. Whether you’re brand new or booked out, Hunter will help you reframe how you show up online and behind the chair so you can attract clients who trust you and happily pay your prices.
Because building a modern beauty business isn’t just about having boundaries—it’s about communicating them with care.
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Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/party
In this episode of The Modern Hairstylist Podcast, host Hunter Donia unpacks how independent hairstylists can transform their pre-visit experience to match the modern client’s expectations in 2025. If you’re struggling with last-minute cancellations, slow bookings, or clients hesitant about your pricing, this episode will show you how the real magic happens before a guest even steps into your chair.
Hunter is joined by Jodie Brown to explore why today’s clients crave fast responses, emotional connection, and personalized service from the first interaction—and how small tweaks to your pre-booking process can make a massive difference in building trust and getting clients excited to work with you.
Key Takeaways:
🧠 What Clients Really Expect in 2025: Understand the modern salon client's mindset and how to meet them where they are.
📋 The Power of a Streamlined Pre-Visit: Learn how digital forms, personalized consultations, and clear pricing build instant trust and increase bookings.
⚡ Speed + Personalization: Find out how to respond faster without living on your phone—and why automation doesn’t have to mean losing the human touch.
💬 How to Talk About Pricing: Discover why clarity upfront can be the difference between a client booking—or ghosting.
🚀 Set the Tone for a Luxe Experience: Create an elevated, high-end feeling from the very first click or conversation.
Why You Should Listen:
Feeling like your booking process might be holding you back? Clients today are making decisions before they ever sit in your chair—and if you’re not creating a next-level pre-visit experience, you’re missing out. Tune in to learn how to create a seamless, personalized, and profitable client journey from first impression to first appointment.
If you want to book dream clients consistently and make your services feel worth every penny, this episode is for you.
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With everything feeling heavy—from the world to the beauty industry to our own nervous systems—it’s easy to fall into hustle mode, clinging to surface-level strategies in hopes they’ll fix everything. But here’s the truth: your business doesn’t need another bougie amenity. It needs you.
In this heartfelt, truth-packed episode, I’m unpacking what really makes clients stick around, spend more, and rave about their appointments. And spoiler alert? It’s not your branded towels or your aesthetic Instagram feed. It’s your energy, your leadership, and the way you make people feel.
We’re diving into powerful client data, the emotional reality of business in 2025, and why showing up as a grounded, joyful human is the strategy you’ve been missing.
📚 What You’ll Learn
- Why surface-level “value adds” are no longer enough to retain high-quality clients
- The real reason your loyal clients are obsessed with you—and it’s not what you think
- What hundreds of surveyed salon clients revealed as their top priority when booking
- How fear-based business decisions might be sabotaging your growth
- The difference between reacting from anxiety vs. leading from vision
- Why joy, trust, and connection aren’t “nice to have”—they’re your edge
🧠 Why It Matters
In a world flooded with noise, uncertainty, and overwhelm, your clients are no longer looking for perfection. They’re looking for something real. Something safe. Something you. This episode reminds you that your most magnetic business strategy doesn’t come from a funnel or a viral reel—it comes from you showing up fully and intentionally.
This isn’t just about “good vibes.” It’s about creating a sustainable, referable, and unforgettable business by mastering the one thing no one else can duplicate: your presence.
🎯 Who This Is For
- Hairstylists who feel stuck in hustle mode or like they’re constantly falling behind
- Beauty pros who want to raise prices, retain better clients, and lead with clarity
- Salon owners craving a grounded, human-first approach to business growth
- Anyone feeling disconnected from their purpose and needing a reset
- Neurodivergent babes who want joy, structure, and sustainability—not burnout
✨ Don’t Miss
I’m sharing real survey data from hundreds of salon clients across the U.S.—and what they said made an appointment unforgettable. You’ll be shook at how simple but powerful the top answers were (and how much potential you’ve been leaving on the table).
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Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/party
In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the question so many independent hairstylists are asking in 2025: Do I really need social media to grow my clientele? If you’ve ever felt burnt out, overwhelmed, or just plain tired of posting to Instagram without seeing results, this episode is your reality check and your roadmap.
With special guest Jodie Brown, Hunter breaks down what it actually takes to grow a thriving hair business without relying on reels, likes, and hashtags. From local marketing strategies to passive visibility tools, they explore how stylists can still get new clients—without spending all day on their phones.
Key Takeaways:
📉 The Truth About Stepping Back: Learn what really happens when you stop posting, and how to know if your business can handle it.
📍 Marketing Beyond Instagram: Explore proven offline and non-social strategies—like website optimization, review platforms, and lead capture funnels.
🧠 Know Your Ideal Client: Discover how client behavior has changed in 2025 and why blindly ditching Instagram may not align with your dream clientele.
💬 The Referral Trap: Are word-of-mouth bookings enough in today’s market? Hunter shares why stylists still need a consistent, strategic marketing plan—even if they’re fully booked.
💡 Reframe Your Funnel: If you don’t want to post daily, learn how to repurpose social as a nurture tool instead of a discovery platform.
Why You Should Listen:
Ready to delete Instagram—or just post a little less? You’re not alone. But before you ghost your followers, you need a plan. This episode gives you the clarity to build a modern marketing strategy that matches your strengths, speaks to your dream clients, and works even when you’re not online 24/7.
If you’re craving a smarter way to grow your business—one that doesn’t burn you out—tune in to find out what really works (and what’s just noise).
Check out the episode referenced on today's episode: Maximizing, Managing and Preparing for Busier Times In Your Business
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares why retail sales and service add-ons aren’t just extra income—they’re critical tools for independent hairstylists looking to grow sustainably in 2025. If you’ve ever felt “salesy” recommending products or you’re unsure if retail is worth your time, this episode is a must-listen.
Joined by marketing expert Jodie Brown, Hunter breaks down why retail and add-ons are part of your client experience—not separate from it. From increasing your new client retention to creating a client experience that sells for you, Hunter shares how this often-overlooked income stream can create more consistency, less burnout, and better boundaries behind the chair.
Key Takeaways:
💡 Redefine “Selling”: Learn how offering retail isn’t being pushy—it’s completing your service and helping your client get the result they came for.
💸 Boost Retention Through Retail: Discover how retail recommendations extend your client experience beyond the chair and keep your name in their routine.
📦 Affiliate Links vs. Stocking Products: Hunter shares a modern strategy for mixing both without turning your salon into a shipping center.
🚿 Add-Ons That Actually Add Up: Learn how offering strategic service enhancements increases your average ticket while solving real client problems.
📈 The Secret to Sustainable Growth: Understand why this income stream helps you avoid burnout and create more freedom—even as you grow.
Why You Should Listen:
Are you missing out on a stream of income that doesn’t require more time behind the chair? In 2025, smart hairstylists are rethinking how they earn—and retail might be the most underrated tool in your business. Whether you stock products, use affiliate links, or both, this episode will show you how to make passive(ish) income without being salesy.
Tune in and learn how to turn your client experience into a revenue-generating machine that works with you—not just when you're behind the chair.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown unpack a hot topic in the beauty industry: Are your salon policies actually hurting your client experience? If you’ve ever struggled with enforcing cancellation fees, setting boundaries around no-shows, or wondering whether your policies are driving clients away—this conversation is for you.
Hunter dives into the delicate balance between protecting your time as a business owner and providing a client experience that builds trust and long-term loyalty. You’ll hear real talk about how boundaries and policies can either elevate or damage your reputation—and what modern, sustainable solutions actually work for independent hairstylists in 2025.
Key Takeaways:
🧠 Healthy Boundaries vs. Bad Business: Why strict cancellation policies might be costing you more in long-term growth than they’re saving you in lost income.
📉 How to Reduce No-Shows Without the Backlash: Smart, system-based strategies to reduce last-minute cancellations without alienating your dream clients.
💳 When to Enforce Your Policies (and When Not To): How to assess whether charging a fee is worth the risk to your client relationship—and the surprising truth about ghosting.
✨ Creating a Can’t-Miss Client Experience: How making your appointments feel more like a “win” than a chore can protect your time better than any policy ever could.
🧭 The Real Risk? Damaging Client Trust: Hunter explains the hidden cost of going public with policy frustrations—and how to keep your operations department from bleeding into your marketing strategy.
Why You Should Listen:
As an independent hairstylist, setting boundaries is essential—but are your policies building connection or pushing clients away? If you’re navigating burnout, inconsistent bookings, or rising no-show rates, it’s time to rethink how your systems and client experience actually work together. Tune in to learn how to protect your peace without compromising your professionalism or profitability.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and special guest Jodie Brown break down the four essential systems that every independent hairstylist needs in place to scale sustainably in 2025. If you're feeling overwhelmed by all the hats you wear as a beauty business owner—marketing, client care, admin, and more—this episode will help you get clarity on where to focus your energy so your business can grow without burning you out.
Hunter shares the exact four “departments” that every stylist needs to build out in their business, how to identify which one is currently holding you back, and how to use your data to make smart, strategic decisions. If you want to work smarter—not harder—in 2025, this is your roadmap.
Key Takeaways:
💡 The Four Key Departments: Learn how to break your business into foundational systems—Marketing, Client Experience & Sales, Operations, and Strategy—and why each one matters.
📊 How to Diagnose What’s Not Working: Use real numbers and client behavior to pinpoint where your energy actually needs to go (it might not be where you think).
🧠 The Most Overlooked Growth Opportunity: Why “outside the chair” client experience is the secret weapon to standing out and staying booked in a competitive market.
🌀 From Chaos to Clarity: How systematizing your business allows you to stop running in circles and start seeing long-term results.
🧱 The Real Reason You’re Burnt Out: Why hustling across every department at once keeps you stuck—and how to shift into focused, intentional growth instead.
Why You Should Listen:
If you’re a stylist who’s working nonstop but still not seeing the growth you want—this episode is for you. Whether you're just getting started or already fully booked, Hunter gives you the tools to think like a CEO and build a beauty business that thrives in 2025’s fast-changing industry landscape. It’s time to focus your energy where it actually moves the needle, and finally scale with confidence.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dives into one of the most emotionally charged topics for independent hairstylists: raising your prices. If you’ve ever felt guilty, nervous, or totally unsure about how to raise your rates—especially in uncertain times—this episode gives you the clarity and confidence to increase your pricing the right way.
Hunter breaks down how to navigate the emotional side of price increases, how to communicate with clients (without confrontation), and how to align your pricing with the value you already provide—without apologizing for it.
Whether you’re fully booked and overwhelmed or just beginning to build demand, this conversation is your permission slip to charge what you're worth without fear.
Key Takeaways:
🔹 The Real Reason Price Increases Feel So Personal: Understand why it's harder for hairstylists to raise prices compared to other industries—and how to shift your mindset.
🔹 How to Know You’re Ready: Hunter explains the two types of price increases and how your business numbers (not your emotions) should guide your decision.
🔹 Non-Confrontational Communication Tips: Learn exactly how to roll out a price change without guilt, awkwardness, or assuming your clients will leave.
🔹 Mistakes to Avoid: From posting increases on social media to over-explaining—here’s what not to do when raising your prices.
🔹 Client Retention Through Value: How to reinforce your pricing by reminding clients of the premium, personalized experience they already love.
Why You Should Listen:
If you’ve been waiting for the right moment to raise your prices—or if fear has kept you stuck—this episode will walk you through the mindset, math, and messaging needed to do it with confidence. Whether you're charging your worth for the first time or rethinking your entire pricing structure, this episode will help you make empowered, sustainable decisions for your business in 2025 and beyond.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares the full process of how he built a fully booked salon suite in just three months, even after relocating to a completely new area with no existing clientele. If you’re an independent hairstylist looking to fill your books fast—without burnout—this episode is packed with actionable strategies to help you do just that.
From niching down the right way to creating a client experience that fuels referrals, Hunter breaks down exactly what worked, what didn’t, and how you can replicate his success in 2025.
Key Takeaways:
🔹 Why Client Experience Comes First: Learn why retention is just as important as attracting new clients—and how an unforgettable experience can grow your business faster than social media alone.
🔹 The Power of Specialization: How choosing a niche (without boxing yourself in) can help you stand out and attract high-quality, loyal clients—even in a small town.
🔹 Marketing That Works Fast: The proven strategies Hunter used to consistently attract 5+ new client requests per week—and how you can apply them to your business.
🔹 The Overwhelm Factor: The unexpected challenges of rapid growth, why burnout almost derailed everything, and how Hunter streamlined his systems to create a sustainable, profitable business.
🔹 Implementing Boundaries & Systems: How to confidently raise your prices, set up online booking, and stop working six-day weeks—without losing clients.
Why You Should Listen:
If you’ve ever wondered how long it really takes to build a booked-out business as an independent hairstylist, this episode is your blueprint. Whether you're starting from scratch or need to scale without burnout, Hunter’s firsthand experience will help you work smarter, not harder—so you can grow a business that supports your life (instead of taking over your life).
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia is joined by marketing expert Jodie Brown to break down exactly how independent hairstylists can position themselves to stand out in a saturated market — and confidently charge premium prices in 2025.
With client expectations evolving and competition fiercer than ever, offering great hair isn’t enough. Hunter shares the strategies that elevate your client experience, increase your perceived value, and create a luxury feel that keeps clients loyal — even when your prices are higher than the salon down the street.
If you want to know how to build a high-end experience that clients can’t stop talking about (and are happy to pay top dollar for), this episode is a must-listen.
Key Takeaways:
🔹 Personalization Pays Off: Learn why clients are willing to spend more when their experience feels custom-built just for them — and how to implement personalized touches that actually matter.
🔹 Beyond Great Hair: Discover why beautiful balayage or perfect blonding isn’t enough to justify premium prices — and what truly sets top-earning stylists apart.
🔹 Systematizing Luxury: How to create a consistent, high-end client experience (even on your busiest days) by using simple systems that ensure every guest feels valued.
🔹 The Secret to Retention: Uncover the surprising reasons clients leave — and how a small communication shift can massively boost client loyalty and referrals.
🔹 Luxury Without Burnout: Hunter shares how to deliver a premium experience without overextending yourself, so you can protect your energy while still exceeding client expectations.
Why You Should Listen:
If you’re ready to charge what you’re worth without the fear of losing clients — and want to feel confident that every client who sits in your chair understands the value you bring — this episode will show you exactly how to blend personalization, smart systems, and next-level service into a sustainable, high-end salon experience.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown tackle a hot topic in the hairstylist community—should independent hairstylists consider returning to commission salons? With rising burnout, increasing client expectations, and the ever-growing responsibilities of running a business, some stylists are wondering if the structure and support of a commission salon might be the better path.
If you’ve ever felt overwhelmed by the pressure of being both the stylist and the CEO of your business, or if you’ve questioned whether the freedom of independence is worth the hustle, this conversation is for you.
Key Takeaways:
🔹 The Realities of Independence: Learn why so many stylists flocked to independent spaces post-pandemic—and why some are now second-guessing that choice.
🔹 What Makes Commission Salons Work (or Not): Uncover the leadership gaps and common struggles that gave commission salons a bad reputation—and how some modern salons are changing the game.
🔹 Should You Go Back? Discover the key questions every independent stylist should ask themselves before deciding to return to a commission salon.
🔹 Is It Burnout or a Broken System? Hunter shares how smart systems, automation, and better boundaries can transform your independent business—and why going back to commission might not be the quick fix you think it is.
🔹 Choosing Your Hard: Every path in the beauty industry comes with challenges—find out how to decide which “hard” is worth it for you.
Why You Should Listen:
Feeling overwhelmed by the constant juggle of running your business behind the chair? Wondering if you’d be happier (or more profitable) back in a commission salon? Before you make any big decisions, tune in to this episode for an honest, no-fluff breakdown of the pros, cons, and what it really takes to thrive as an independent hairstylist—or as a commission stylist in 2025.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown to dive into the must-have skills for hairstylists to thrive in 2025. From streamlining client communication to embracing technology and setting healthy boundaries, they cover everything you need to stay relevant and protect your energy while delivering an outstanding client experience.
If you’re feeling overwhelmed by rising client expectations, constant DMs, and juggling it all behind the chair, this episode is your roadmap to working smarter, not harder.
Key Takeaways:
🔹 Streamlined Client Communication: Discover how to simplify client inquiries and bookings with one centralized system—no more scattered DMs and missed messages.
🔹 Tech You Can’t Ignore: Learn why mastering technology, from digital forms to email marketing and Canva, is no longer optional for hairstylists who want to stay competitive.
🔹 Healthy Boundaries, Happier Business: Find out how to set boundaries with clients while maintaining a high level of service and professionalism.
🔹 Mindset Shifts for Success: Understand why embracing change, staying curious, and investing in your skills is essential for long-term success.
🔹 Saving Time with Smart Systems: Discover how a little effort upfront can save you countless hours in the long run, giving you more freedom and flexibility.
Why You Should Listen:
Feeling burnt out by the never-ending demands of running a business? Wondering how to balance personal connection with efficient systems? This episode will show you how to master modern tools, protect your peace, and deliver an unforgettable client experience without sacrificing your well-being.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown break down why specializing as a hairstylist isn’t just a trend—it’s a necessity for success in 2025. The days of trying to appeal to everyone are over. If you want to attract high-quality clients, build long-term loyalty, and grow your income year over year, niching down is the key.
Hunter and Jodie dive into what it really means to specialize (hint: it’s not just about technique), how to position yourself as an expert, and the biggest mistakes stylists make when trying to niche down. Whether you’re struggling to define your specialty or worried about limiting your clientele, this episode will give you the clarity and confidence to move forward.
Key Takeaways:
🔹 Why Generalists Get Lost in the Noise – Learn why hairstylists who try to market themselves as a “color specialist” or “blonding expert” may be missing the mark.
🔹 How to Choose the Right Niche for You – Discover whether you should specialize in a technique or an experience—and why this choice is crucial for growth.
🔹 Marketing Your Specialization Effectively – It’s not enough to do the work—you need to position yourself correctly so your ideal clients can find and trust you.
🔹 The Biggest Specialization Mistakes – Avoid the common missteps that keep stylists stuck in a generalist mindset and failing to attract the right clients.
🔹 What’s Not Working in 2025 – From pricing transparency to social media trends, Hunter and Jodi discuss what’s no longer effective and how to stay ahead of the curve.
Why You Should Listen:
If you’re tired of inconsistent bookings, low-paying clients, and struggling to stand out in a saturated market, it’s time to refine your approach. This episode will help you get clear on what you want to be known for, attract the right clients, and confidently grow your business in 2025.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with hairstylist marketing expert and co-host Jodie Brown to break down what it really takes to stand out as a hairstylist in 2025. With social media becoming more saturated than ever, simply posting pretty hair pictures isn’t enough to attract and book your dream clients.
Hunter shares the most effective strategies for cutting through the noise, building trust with potential clients, and using social media as a powerful tool for business growth. Whether you feel like your content is getting lost in the algorithm or you're struggling to convert engagement into bookings, this episode is packed with actionable insights to help you refine your marketing strategy.
Key Takeaways:
🔹 Why Posting Hair Photos Isn’t Enough Anymore – Learn why hairstylists need to shift their focus beyond just showcasing their work.
🔹 The #1 Social Media Mistake Stylists Make – Avoid the biggest misstep that’s keeping potential clients from booking with you.
🔹 How to Optimize Your Profile for Discoverability – Simple SEO strategies to make sure your ideal clients can actually find you.
🔹 Understanding the Client Journey on Social Media – Learn how to meet potential clients where they are, from awareness to booking.
🔹 The Truth About Trends & Engagement – Should you be chasing viral trends? Hunter and Jodi discuss when to leverage them and when to ignore them.
Why You Should Listen:
If you’re tired of posting and hoping for the best, or wondering why your content isn’t converting into paying clients, this episode is a must-listen. Hunter and Jodi break down how to refine your social media strategy, create content that resonates with the right audience, and ultimately, book more dream clients with less effort.
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with branding expert and creative director Marisa Burgett to talk all things branding photoshoots—why they matter, how to make them truly represent your brand, and how to make the process fun instead of overwhelming.
If you've been putting off getting professional branding photos because you're unsure about the investment, nervous about being in front of the camera, or just don’t know where to start—this episode is for you! Hunter and Marisa break down exactly how hairstylists can create branding photos that set them apart, attract their dream clients, and capture their unique salon experience.
Key Takeaways:
- Beyond the Scissors & Blow Dryers: Why your branding photos should tell a story and showcase the experience of working with you—not just your tools.
- How to Nail Your Brand Aesthetic: Learn how to align your personality, client vibe, and salon experience into a cohesive visual identity.
- What to Do Before Your Shoot: The biggest mistakes hairstylists make when planning a branding session—and how to avoid them.
- Props, Poses, & Authenticity: Ideas for making your photos stand out, from including real clients to capturing genuine, candid moments.
- Finding the Right Photographer: How to choose someone who gets your vision and will help you feel comfortable in front of the camera.
Why You Should Listen:
Branding photoshoots aren’t just about looking professional—they’re about creating an emotional connection with your ideal clients. If you want to raise your prices, book more aligned clients, and make your brand instantly recognizable, this episode will help you make the most of your next shoot.
Follow Marisa: https://www.instagram.com/marisaburgett_creative
Check out Marisa's resources here: https://marisaburgett.com/
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Retention isn’t a one-size-fits-all concept, especially for hairstylists running unique business models. In this episode of The Modern Hairstylist Podcast, we’re challenging the traditional ideas of success and diving into why a low-retention clientele doesn’t have to mean low revenue—or failure. If you’ve ever wondered how to make the most out of clients who only see you once or twice, this episode is for you.
What You’ll Learn in This Episode:
- The Real Deal on Retention: Why retention rates vary across different business models and why that’s okay.
- The Risks and Rewards of Low Retention: What makes this business model both exciting and challenging.
- How Retention Impacts Growth: The overlooked connection between retention and key decisions like pricing and marketing.
- Rethinking Client Value: Why focusing on frequency isn’t the only way to build a successful hairstyling business.
Why It Matters:
For stylists specializing in high-ticket services, major transformations, or clients with low-frequency needs, traditional retention metrics might not tell the whole story. It’s time to rethink the numbers and focus on strategies that make sense for your unique business.
Learn why client retention isn’t the ultimate measure of success and discover the surprising ways you can build stability, boost income, and reduce stress—even with clients who rarely return.
Who This Episode is For:
- Hairstylists running low-retention models like transition services or high-maintenance transformations.
- Stylists wondering if their low client return rates are a red flag or just part of the game.
- Anyone ready to break free from outdated retention myths and embrace a modern approach to business.
Don’t Miss:
Hunter’s insights into how to shift your mindset about retention and redefine what success looks like for your business.
Tune in to The Modern Hairstylist Podcast for actionable strategies, empowering advice, and a fresh perspective on retention.
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Are you ready to elevate your approach to working with texture and redefine what efficiency looks like behind the chair? In this episode, Hunter sits down with the legendary Keya Neal to discuss the nuances of textured hair, common time-wasters, and actionable ways to enhance client experiences while preserving your energy and time. This lively, no-holds-barred conversation is packed with insights about leveling up your mindset, services, and business strategy—while staying true to your mission of providing exceptional value to your clients.
What You’ll Learn in This Episode:
- The #1 time-waster stylists face when working with textured hair—and how to avoid it.
- How to shift your mindset from mundane tasks to elevated services that clients value.
- Why understanding the "fabric" of hair is the key to becoming efficient and effective.
- The truth about charging for extra time and how to approach pricing for textured hair services fairly.
- Keya’s groundbreaking approach to redefining luxury and its impact on your service menu.
Why It Matters:
Efficiency isn’t just about saving time—it’s about creating a seamless and luxurious experience for your clients that also aligns with your bottom line. Understanding textured hair is no longer optional; it’s a critical skill that opens doors to more opportunities, builds trust, and positions you as an expert in the industry. Keya Neal’s wisdom in this episode will help you bridge the gap between proficiency and profitability.
Who This Episode Is For:
- Hairstylists looking to improve their approach to textured hair services.
- Salon owners wanting to train their team on better efficiency and client care.
- Beauty professionals seeking to create elevated experiences for clients.
- Anyone who wants to feel confident working with a spectrum of hair types.
Don’t Miss:
Keya’s hot take on charging for extra time and why penalizing clients for inefficiency isn’t the answer. Plus, a sneak peek into the Philly tour stop and how you can unlock exclusive discounts for Keya’s upcoming TVR event!
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Goal setting as a hairstylist isn’t about chasing arbitrary benchmarks or comparing yourself to others—it’s about creating a vision for your life and building a business that supports it. In this episode of The Modern Hairstylist Podcast, Hunter breaks down a simple yet powerful framework for setting meaningful goals that align with what you truly want, without getting bogged down by anyone else’s “shoulds.”
What You’ll Learn in This Episode:
- The Foundation of Goal Setting: Why your goals should start with your personal vision, not someone else’s standards.
- How to Align Your Business with Your Life Goals: The critical questions you need to ask to ensure your business supports what matters most to you.
- The Power of Focus: Why honing in on a few key metrics (KPIs) can create massive impact without overwhelming you.
- How to Avoid the Comparison Trap: Why your growth percentage or benchmarks shouldn’t be dictated by others.
Why It Matters:
Setting goals for your business without a clear reason behind them is like driving without a destination—it might look productive, but it won’t get you where you truly want to go. This episode is all about breaking free from the pressure of arbitrary standards and creating goals that make sense for YOUR life and business.
Hunter’s no-nonsense approach will help you focus on what really matters: a plan that’s rooted in your personal priorities and backed by intentional, measurable actions.
Who This Episode is For:
- Stylists who feel overwhelmed by goal setting and want a simpler, more personalized approach.
- Hairstylists who want to align their business strategies with their life goals, whether it’s financial freedom, more family time, or less burnout.
- Anyone ready to stop chasing someone else’s version of success and start creating their own.
Don’t Miss:
Hunter’s practical example of breaking down a big-picture life goal into actionable business steps—and how to make your numbers work for you, not against you.
Tune in to The Modern Hairstylist Podcast and learn how to take control of your goals, your business, and your vision for the future.
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In this high-energy episode of The Modern Hairstylist Podcast, Hunter Donia welcomes the queen of Instagram herself, Jamie Dana! Together, they unravel the real tea about using Instagram as a hairstylist in 2025. With social media trends evolving faster than ever, this conversation is packed with insights into what’s working right now and how to keep your strategy simple and impactful.
💡 What You’ll Learn in This Episode:
- Is Instagram still relevant for hairstylists to grow their clientele? (Spoiler: YES, and here’s why!)
- The importance of creating a seamless “follower experience” to convert Instagram views into booked appointments.
- Why marketing fundamentals like inclusivity and diversity in your content are more critical than ever.
- The perfect balance of showcasing your work, personality, and client experience on your profile.
- Strategies to stay consistent without the overwhelm—and maybe even have fun with your content!
💬 Jamie also gives a sneak peek into her upcoming class at the Modern Hairstylist Tour 2025 in Dallas, Texas, where she’ll share exclusive Instagram tips and live page audits to level up your marketing game. 🎉
Tune in, take notes, and get ready to reignite your Instagram strategy with actionable advice and authentic vibes from these two industry powerhouses. ✂️📲
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Today we're diving in on the scariest part of running your own business... taxes!
Michelle and I are breaking down what an S-Corp even is and how it can help you when it comes to the dreaded tax time.
Tune in to hear all the in's and out's of what you should be doing to help make your business more profitable this tax season!
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How do you know if your business is ready for a price increase? It’s not just about being booked solid—it’s about the type of clients filling your books. In this episode, we dive into the concept of Client Concentration Risk and break down how your client mix impacts your pricing, stability, and long-term success.
You’ll learn:
- Why relying on a small number of high-ticket clients can be both rewarding and risky.
- How a larger pool of low-ticket clients offers stability but comes with its own challenges.
- The pros and cons of balancing both high- and low-ticket services.
- Why repeat clients feel price increases more—and how to evaluate if your business can handle one.
Whether you’re a stylist looking to raise your prices, restructure your services, or simply gain insight into building a more resilient business, this episode will give you the tools and clarity you need to make empowered decisions.
What You’ll Hear in This Episode:
- The Concept of Client Concentration Risk:
Why having a diverse pool of clients is critical to protecting your business from fallout and instability. - How Client Mix Affects Pricing Decisions:
The difference between being booked with unique clients versus repeat clients—and why it matters for price increases. - Breaking Down the Math:
Real examples that illustrate how different client types react to price increases—and the impact on your income. - High-Ticket vs. Low-Ticket Clients:
The pros and cons of specializing in high-ticket services versus maintaining a larger pool of low-ticket clients. - Finding Balance:
How having a mix of clientele can provide stability but comes with its own set of challenges.
Key Takeaways:
- It’s not about being fully booked; it’s about how secure your client mix is.
- Raising prices requires evaluating the frequency and diversity of your client base.
- Every business model has pros and cons—there’s no right or wrong way to build your dream business.
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Welcome to another episode of The Modern Hairstylist Podcast! Today, Hunter explores a revolutionary shift in the hairstyling industry that could redefine how clients find their dream stylists—and how you can position yourself to thrive.
You’ll hear a story that will make you rethink the way clients are discovering hairstylists today. Plus, Hunter dives into a trend that’s no longer “on the horizon” but is happening right now, shaking up the way business is done in the beauty world.
What to Expect in This Episode
- A groundbreaking moment from a hairstylist that might make you question everything you know about client acquisition.
- The surprising ways technology is quietly reshaping the industry—and how you can ride the wave instead of being swept away.
- Why some hairstylists will thrive while others might struggle to adapt to this new reality.
Hunter asks the tough questions: Are you doing enough to future-proof your business? Is your online presence working for you—or against you?
Key Themes We’ll Cover
- The importance of being crystal clear about who you are as a stylist. Hunter challenges you to think deeply about your specialty and how your messaging connects with the people you want to serve.
- The role of trust in the hairstylist-client relationship and why it’s more crucial than ever to create transparency around your services and values.
- How technology is changing the way clients make decisions. Hunter discusses how these tools are quietly but powerfully filtering through the noise to bring clients closer to the right stylist for them.
Why This Matters Now
The hairstyling industry has always been about connection, creativity, and craft. But now there’s a new layer to consider—one that could make or break your ability to reach the people who need you most.
Whether you’re ahead of the curve or feeling behind, this episode will get you thinking: Am I ready for what’s next?**Resources:
Podcast Episodes-**
Marketing Mistakes That Make a Big Difference In Getting New ClientsSEO Crash Course: How to Rank Higher In Search Results & Be Found By Your Ideal ClientsHunter's Programs
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the marketing missteps that might be holding independent hairstylists back from attracting new clients. If you’ve ever felt like your marketing efforts aren’t delivering results—whether it’s through social media, your website, or local outreach—this episode is packed with actionable insights to help you optimize your strategies and uncover hidden opportunities for growth.
Key Takeaways:
- The Funnel Fix: Learn how to get more eyeballs on your website, social media, and booking platforms by leveraging local outreach and SEO best practices.
- Avoid Common Pitfalls: Discover how small tweaks, like optimizing your Instagram bio or ditching stock photos, can make a big impact on your client bookings.
- Nailing Your Niche: Understand the power of specialization and why honing in on your expertise is essential for thriving in today’s competitive beauty industry.
- Speak Their Language: Find out how to communicate with clients in clear, non-industry jargon to build trust and improve conversions.
- Proven Marketing Tactics: From referral programs to research-backed SEO strategies, Hunter shares modern methods to reach your ideal audience effectively.
Why You Should Listen:
Are you tired of feeling like you’re spinning your wheels with your marketing? This episode is a game-changer for hairstylists looking to attract ideal clients and grow their businesses with smarter, more effective strategies. Tune in to pinpoint what’s missing in your marketing approach and start making the changes that matter most.
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Welcome back to The Modern Hairstylist Podcast! Chronic reschedulers, constant cancellers, and repeat latecomers can wreak havoc on your salon schedule—but dealing with them doesn’t have to be a nightmare. In this episode, I’m sharing effective strategies for managing these challenging client behaviors while maintaining professionalism and protecting your boundaries.
We’ll go beyond the basics of cancellation and late policies, diving into advanced techniques for mitigating these issues before they escalate. Learn how to establish clear boundaries, craft proactive policies, and have those tough-but-necessary conversations—all without damaging client relationships.
Key Takeaways:
- Create Advanced Policies: Learn how to implement clauses that address chronic behaviors without alienating your clients.
- Set Clear Expectations: Discover how to communicate your boundaries with confidence, ensuring clients respect your time.
- Balance Boundaries and Client Care: Understand how to enforce your policies while still delivering a high-quality client experience.
- Avoid Wasted Time and Money: Find out why strategies like “scheduling earlier than booked” or padding appointment blocks can hurt your business—and what to do instead.
- Master Difficult Conversations: Get actionable scripts for addressing chronic lateness and rescheduling with professionalism and empathy.
Why You Should Listen:
Struggling to manage clients who are always late, cancel last minute, or constantly reschedule? It’s time to take control of your salon schedule and reclaim your time—without losing your cool or risking a bad review. Tune in to learn how to handle these tricky situations like a pro!
Watch this episode on Youtube: https://youtu.be/w8MwJauOQnI
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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares strategies for hairstylists who are feeling burned out or overwhelmed by the demands of running a business. If you're struggling to balance behind-the-chair work with the constant hustle of business growth, this episode is for you. Hunter discusses how to take a break from your business without letting it stagnate or lose momentum, and how building the right systems can help you recharge without sacrificing your success.
Key Takeaways:
- How to Recover Without Losing Ground: Learn how to take time away from business development without letting your growth plateau.
- When Is It Okay to "Coast"?: Discover the key signs that it’s time to ease up on business hustle, and when you should push through.
- Maximize Your Time and Energy: Practical tips on building systems, setting boundaries, and using automation to reclaim your time.
- The Dangers of Burnout: Find out how to avoid burnout by taking care of both your business and your personal well-being.
- Real Talk About the Growth Phases: Whether you’re just starting out or have an established clientele, Hunter breaks down what taking a break looks like at every stage of your business.
Why You Should Listen:
Are you feeling like you're on the edge of burnout? Tired of juggling clients and business tasks with no time to breathe? It’s time to get strategic about taking breaks, without letting your business suffer. Tune in to learn how you can step back, recharge, and still keep your business on track.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia dives into the potential effects of a Trump presidency on the beauty industry. This candid and analytical discussion explores how policies on tariffs, tax cuts, healthcare, immigration, and deregulation could shape the cost of doing business, consumer behavior, and the overall landscape of the beauty profession. Hunter shares both the challenges and opportunities that may arise, offering thoughtful insights for beauty professionals navigating these uncertain times.
What You'll Learn in This Episode:
- Tariffs and Supply Costs: How proposed tariffs on imports could raise the prices of tools, products, and equipment you rely on—and what you can do to prepare.
- Tax Cuts: Why potential tax cuts for upper-middle-class clients might increase disposable income and bring more people back to salons.
- Healthcare Concerns: The possible effects on affordable healthcare for independent beauty professionals and the uncertainty surrounding the Affordable Care Act.
- Immigration and Labor: How immigration crackdowns could disrupt manufacturing and increase costs for beauty products.
- Deregulation: The potential pros and cons of less regulation in the beauty industry, including licensing, competition, and consumer trust.
- Core Values and Client Relationships: How consumer behavior is shifting toward values-based spending and navigating moral conflicts with clients whose beliefs clash with your own.
Special Segments:
- Listener Question: Hunter answers a listener’s DM about how to handle clients with opposing political beliefs in a way that respects personal values while maintaining professionalism.
- Gender-Affirming Care: Hunter highlights the role hairstylists play in providing affirming spaces and services for LGBTQ+ individuals and shares a free inclusivity course for beauty professionals.
Key Takeaways:
- Stay informed and prepared: Monitor changes in policies and consumer behavior that may impact your business.
- Focus on your values: Use this time as an opportunity to align your business with your core beliefs and attract like-minded clients.
- Don’t panic: Keep pushing forward, stay consistent, and make strategic decisions that position your business for long-term success.
Resources and Links:
- Free LGBTQ+ Inclusivity Course for Salons: hunterdonia.com/pride
- Follow Hunter on Instagram: @hairbyhunty
Let’s Connect:
Got thoughts or questions about this episode? Send Hunter a DM on Instagram! Let’s keep the conversation going.
Closing Encouragement:
No matter how the political and economic landscape shifts, remember that you have the power to create meaningful change in your business and community. You’ve faced challenges before, and you’ll overcome this too. Keep showing up, stay informed, and trust that brighter days are ahead.
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In this week's episode of The Modern Hairstylist, I'm diving into five key lessons I learned while scaling a multi-six-figure beauty business. Whether you're running a busy chair or eyeing new avenues for growth, these insights will be game-changers. We'll talk about evolving from simply building a stable client base to making strategic decisions that push your business to the next level.
Expect a breakdown of the “boring but crucial” tasks that fuel growth, why investing in the right team and resources is non-negotiable, and how buying back your time strategically can elevate both your business and personal life. I’ll also share the importance of taking big swings, making brave investments, and fostering a team that shares your vision. This episode is all about learning what to prioritize so you’re set up for real, sustainable success.
If you're ready to scale your beauty business and take your operations, client experience, and personal growth to new heights, this episode is for you. Let’s get into it!
Watch this episode on Youtube HERE
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Welcome back to The Modern Hairstylist Podcast! In this episode, we’re diving into essential time management strategies to help you stay focused, organized, and productive as an independent hairstylist. We know that balancing client appointments with managing your business can feel overwhelming, but with the right approach, you can stay on top of it all without the stress.
Starting with a powerful exercise to illustrate the impact of multitasking, we’ll explore how setting clear, specific goals can make a huge difference in your daily focus. I’ll guide you on how to break down your goals, prioritize tasks, and set actionable steps to streamline your schedule and avoid “shiny object syndrome.” Plus, learn how to time-block effectively so that each hour in your day aligns with your business and personal growth goals.
Whether you’re looking to refine your client experience, boost revenue, or make the most of every working hour, these tips will help you get organized and take control of your time. So if you're ready to transform your workflow and build a successful business without burning out, this episode is for you. Let’s get into it!
Watch this episode on Youtube HERE
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Welcome back to The Modern Hairstylist Podcast! As the holiday rush hits, it’s essential to protect your well-being while managing the unique demands this season brings. In this episode, we dive into boundary-setting strategies that every independent hairstylist should have in their toolkit to prevent burnout and keep the focus on what matters most. We’ll talk about the importance of taking time for yourself, effective ways to navigate client and family requests without stretching yourself too thin, and tips for creating a holiday schedule that honors both your business goals and personal needs.
This episode is packed with tips for managing family expectations, using systematized workflows to lighten your load, and practical ways to ensure your energy is balanced even during the busiest weeks. Whether you're already feeling the holiday hustle or just want to create a more manageable season, this episode will help you stay grounded and in control. You deserve a restful holiday season – let's make it happen!
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The holiday season is officially upon us, and for many beauty professionals, it's the busiest time of year. But does busy have to mean burnout? In this special re-air, we dive into how to maximize your profit during the holidays—without working more hours or sacrificing your well-being.
In this episode, we’ll unpack why this time of year brings such a rush of clients and why it’s not just about working harder to make more money. We’ll discuss key strategies that focus on using what you already have in place—your current clients, retail products, and smart marketing—to bring in more revenue without adding extra days to your schedule.
If you’re ready to reframe your approach this holiday season and stop sacrificing your personal time for extra income, this episode is for you. We’ll also talk about leveraging sales psychology, creating a festive but inclusive client experience, and why understanding the value of your time is essential for sustainable business growth.
Tune in to learn how you can make this holiday season your most profitable one yet, without the holiday hustle taking over your life!
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As we approach 2025, client expectations are shifting, and independent hairstylists need to be prepared. In this episode, I dive into the latest trends shaping our industry, including the importance of price transparency and how to adapt your pricing strategy to build trust. We’ll also explore how creating content that connects directly with your clients’ pain points can set you apart, and why showcasing your salon experience might not be as effective as you think.
On top of that, we touch on the role of sustainability in salons. Is it essential to go eco-friendly, or does it depend on your ideal client? I’ll help you decide how to align your practices with the values that matter most to your clients.
Whether you’re focused on improving your online presence, enhancing client communication, or rethinking your service offerings, this episode offers key strategies to help you grow and thrive in the evolving beauty industry.
Tune in to learn what it takes to stay ahead in 2025 and ensure you’re meeting the rising demands of your clients.
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In this episode of The Modern Hairstylist Podcast, Hunter Donia dives deep into a game-changing topic that many hairstylists overlook: the massive potential of selling retail products and add-ons. Hunter starts by asking a thought-provoking question: What would an extra $10,000 in revenue do for you? He emphasizes that this isn't a distant dream, but an achievable reality by spending just a few extra minutes with each client.
Key Takeaways:
- Why Stylists Avoid Retail and Add-Ons: Hunter notes that whenever he brings up retail and add-ons, the episode typically gets fewer downloads. Why? Stylists are missing out on one of the most essential opportunities to grow their income and impact client retention and satisfaction.
- Maximizing Your Average Ticket: The heart of the episode focuses on raising the average ticket—how much a client spends per appointment. Hunter breaks it down with easy-to-understand math: Selling just one $25 shampoo or offering a $25 add-on can increase your income by an extra $10K annually. He reminds listeners that it's not about working more hours but making the hours you work more profitable.
- The Power of Retail Sales: Selling retail is a high-return, low-time investment that can generate significant revenue. Spending five minutes discussing a product can earn you more per hour than most services. Hunter stresses that retail isn’t just about more money in your pocket—it's about offering clients solutions and helping them maintain gorgeous hair between appointments.
- The Added Benefits of Retail and Add-ons:
- Higher Client Retention: Clients who are equipped with the right products will think of you every time they use them, leading to better loyalty and retention.
- Improved Service Outcomes: When clients use the right products at home, it makes your job easier and produces better results.
- Organic Referrals: Happy clients with great-looking hair naturally become walking advertisements for your business.
- Making Retail & Add-ons Work for You: Hunter lays out a plan to incorporate retail and add-ons seamlessly into your routine:
- Choose a product line you genuinely believe in and that aligns with your service style.
- Offer valuable, time-efficient add-ons that enhance the client's experience.
- Create a consistent sales routine, seamlessly recommending products throughout the entire appointment—not just at the end.
- Utilize affiliate links and online retail options to generate passive income even when clients aren’t in the chair.
- Actionable Challenge: Hunter ends the episode with a challenge: look at your upcoming week, pick one client, and plan which products and add-ons you’ll recommend. Set a goal, stay persistent, and don’t be discouraged by initial "no’s." Remember, consistency is key!
Ready to increase your revenue without working more hours? Dive into this episode for actionable tips on how to maximize your client appointments by selling retail and add-ons. Whether you're looking to pay off debt, take a vacation, or reinvest in your business, this strategy could be your golden ticket.
Listen to the full episode now and start transforming your business!
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Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
LEARN MORE ABOUT PRE-VISIT PATHWAY
In this episode of The Modern Hairstylist Podcast, host Hunter Donia breaks down the key challenges hairstylists face in their journey to success and how adopting systems and automations can revolutionize their careers. Whether you're just starting out or navigating the next level of your business, understanding these two critical phases will help you achieve true work-life balance and sustainable wealth.
Episode Highlights:
- The Two Phases of Struggle for Hairstylists
Hunter discusses the two major phases every hairstylist must navigate on the road to success:
- Phase 1: Growing your clientele. The biggest challenge here is standing out in a saturated market, especially with the rise of digital platforms like Instagram, Google, and YouTube, where clients have endless options.
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Phase 2: Scaling your success. Once you’ve built a strong client base, the focus shifts to managing communication, increasing demand, and balancing client expectations with your available time.
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Challenges in Growing a Clientele (Phase 1)
Growing a clientele in today's beauty industry is more challenging than ever. Here's why:
- Increased competition: Clients have more access to hairstylists through online platforms and apps. Finding new clients and standing out can feel like an uphill battle.
- Educated competition: New hairstylists are coming into the field with business and marketing acumen, making it tougher for everyone.
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DIY hair care products and influencers: Clients are bombarded with DIY hair care solutions through brands and influencers, making it harder to keep them loyal to your services.
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Challenges in Scaling Success (Phase 2)
When hairstylists move into phase two, new struggles arise:
- High client communication demands: Clients today expect rapid responses. Studies show 68% of customers leave a business due to poor customer service, and a “fast” response is considered within 10 minutes.
- Post-pandemic scheduling issues: Clients are busier than ever, leading to pressure on hairstylists to work unfavorable hours.
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Losing 20% of your clientele annually: Due to natural attrition, hairstylists need to consistently welcome new clients to maintain growth, even if it feels impossible with a fully booked schedule.
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The Importance of Time and Systems
Hunter emphasizes that the common issue across both phases is time. Without enough time to focus on business growth, personal life, and self-care, hairstylists face burnout. The solution? Implementing automations and systems. By streamlining your workflow, you can:
- Regain control of your schedule
- Enhance your clients' experience
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Meet the fast-paced demands of today’s customers without sacrificing your work-life balance
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Leveraging Automations and Systems
Drawing insights from Fortune 500 companies, Hunter shares that 90% of businesses believe in automating processes to meet evolving customer needs. This automation revolution isn't just for big corporations—hairstylists can harness these tools to stay competitive and avoid burnout.
- Key Takeaway: You Can Have the Best
LEARN MORE ABOUT PRE-VISIT PATHWAY
PVP Testimonials - https://hunterdonia.com/pvp
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In this special episode, Hunter Donia takes us behind the scenes of his signature program, PreVisit Pathway (PVP), which has helped over a thousand hairstylists streamline and automate their beauty businesses. With doors to the program reopening, Hunter shares exclusive audio from the three most popular modules that students rave about. Whether you're a seasoned pro or new to the concept of automation in your beauty business, this episode is packed with actionable insights that will elevate your client experience and help you achieve work-life balance.
https://hunterdonia.com/pvp
Key Segments:
- [00:00] Introduction to PreVisit Pathway
- Hunter introduces the PreVisit Pathway and the transformational impact it has had on beauty professionals. He emphasizes how PVP allows hairstylists to streamline operations, set boundaries, and deliver a next-level client experience without being overwhelmed by manual processes.
- [02:21] Module 1: Experience Customization Form
- Discover how to implement a digital form that enhances the salon experience for every client. This form allows clients to share their preferences (like chat level or additional services), ensuring a personalized and seamless experience. Hunter also walks through the technical setup using JotForm and shares success stories from PVP alumni.
- [08:58] Module 2: First Service Consultation Form
- Learn how to create a consultation form that automates new client onboarding and ensures the right clients book the right services. This module covers how to set boundaries, deny non-ideal clients, and streamline the consultation process to save time while providing an exceptional intake experience.
- [13:24] Module 3: Client-Only App
- Hunter explains the creation of a web-based app exclusively for existing clients. This app allows clients to book services, access resources, and view service menus. Hunter shares his personal success with this tool and explains why it's key to removing the online booking link from public view, improving client management and privacy.
- [17:40] Conclusion & Full Program Overview
- Hunter gives a brief summary of all eight modules in the PreVisit Pathway, from onboarding to scaling your business with data-driven decisions. He encourages listeners to join the program and offers details on how to enroll.
Takeaways:
- Automating your beauty business enhances the client experience and helps you manage your time effectively.
- The PreVisit Pathway's tools, like the Experience Customization Form and Client-Only App, set you up for long-term success by improving both client satisfaction and operational efficiency.
LEARN MORE ABOUT PRE-VISIT PATHWAY
PVP Testimonials - https://hunterdonia.com/pvp
Let's connect on Instagram!
Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
Welcome back to The Modern Hairstylist podcast! Today, we’re diving into a topic that can make or break your client relationships—response time. In a world where instant communication is expected, being slow to respond to new or existing clients can cost you business. But here's the thing: you don't need to be available 24/7 to provide great customer service. Instead, it's all about leveraging the right tools to respond quickly while keeping your boundaries intact.
In this episode, I’ll walk you through smart strategies to speed up your response times without sacrificing your work-life balance. From using digital assets like a personalized client app to automating frequently asked questions, I share the exact systems you need to ensure clients feel taken care of—even when you're off the clock. You’ll also learn how to streamline your client communication, set up auto-responders across platforms, and use digital consultation forms to collect all the info you need upfront.
If you want to provide a top-tier client experience without being glued to your phone, this episode is for you. You’ll leave with actionable steps to respond faster, retain clients longer, and eliminate the overwhelm of managing inquiries.
So if you’re ready to boost your efficiency and keep clients happy without burning out, tune in now!
Watch the episode on Youtube
LEARN MORE ABOUT PRE-VISIT PATHWAY
PVP Testimonials - https://hunterdonia.com/pvp
Let's connect on Instagram!
Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
Are you spending too much time perfecting your client experience but still struggling to get new clients? In this episode of The Modern Hairstylist Podcast, we talk through the biggest distraction in our industry that’s holding you back from growing your clientele.
While an incredible client experience is essential, it's not the key to attracting new clients—especially if you’re focusing on the wrong details. Today, we’re diving into why so many hairstylists are stuck trying to prove their value through luxurious add-ons and missing the mark on what truly matters: showing your clients that you understand them and their needs.
In this episode, I explain why trying too hard to “prove” your worth might actually be turning potential clients away. You’ll discover how powerful it is to position yourself as a guide in your client’s journey rather than trying to be the hero of their story. We’ll also explore how shifting your marketing focus from showcasing perks to solving real client pain points can transform how you connect with your audience.
If you’re ready to stop getting distracted by the noise and start attracting new clients by truly connecting with them, this episode will give you the roadmap to do just that. Tune in for actionable insights that will help you market smarter—not harder—and ensure your services resonate with your ideal clientele.
Don’t forget to subscribe for more tips on growing your beauty business with ease!
Watch the episode on Youtube here!
LEARN MORE ABOUT PRE-VISIT PATHWAY
PVP Testimonials - https://hunterdonia.com/pvp
Let's connect on Instagram!
Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
If you're finding yourself in the challenging position of being so booked that you can't fit in new clients, this episode of The Modern Hairstylist Podcast is a must-listen for you. While it may seem like a great problem to have, being unable to accommodate new clients can actually be a significant hurdle to your growth and future stability.
In this episode, we dive into practical strategies that will help you manage your fully booked schedule without needing to hire additional help. From leveraging the principles of supply and demand to restructuring your services, I’ll share actionable tips that can free up your time and ensure your business continues to thrive.
We’ll explore different options you may take, from raising your prices strategically to restructuring your service offerings, that may be the key to regaining control of your schedule. Whether you’re considering cutting down on certain services or changing your availability, these approaches are designed to help you make room for new clients while keeping your current ones happy.
If you’ve been feeling overwhelmed by your packed schedule and want to find a sustainable way to grow, this episode is filled with insights tailored for independent hairstylists just like you.
Tune in to learn how to manage your business more effectively and ensure you’re not leaving money on the table. Don’t forget to subscribe so you won’t miss any future episodes packed with strategies to help you succeed in the ever-evolving beauty industry.
Streamline your business with user-friendly forms. Join Jotform here!
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Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
Welcome back to The Modern Hairstylist Podcast! If you’ve ever wondered how to keep your clients coming back, this episode is for you. We’re diving into high-level strategies that can immediately boost your client retention and keep your business thriving.
In this episode, we’ll focus on three key areas of the client journey: the pre-visit experience, the in-chair experience, and the post-visit experience. Each of these moments offers a unique opportunity to make a lasting impact on your clients, ensuring they return to your chair time and time again. Whether it’s making the booking process seamless, offering something new and exciting during the service, or staying connected after the appointment, these strategies are designed to create a client experience that goes above and beyond.
We’ll explore how to set up a self-serve business model that offers convenience without sacrificing personalization, how to plant seeds for future appointments during the in-chair experience, and why the post-visit follow-up is crucial for standing out in a crowded market.
If you’re ready to elevate your client retention game with actionable strategies that don’t require a ton of extra work, this episode is packed with insights you can start applying right away.
Tune in to learn how we can create an exceptional client experience that keeps them coming back for more. And don’t forget to subscribe so you won’t miss future parts of this series, where we’ll dive even deeper into effective retention strategies.
Streamline your business with user-friendly forms. Join Jotform here!
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Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
In this week's episode of The Modern Hairstylist Podcast, we dive deep into one of the most crucial aspects of running a successful salon business: client retention. This episode offers an inside look of how to unpack why clients may be leaving and what you can do to keep them coming back.
We start by discussing the industry standards for new client retention and why you should aim higher than the average. I share my insights on why it’s essential to track your retention rates accurately, especially for new clients, and how to set realistic benchmarks that reflect your unique business.
We also explore some of the common reasons clients might leave, many of which may be beyond your control. However, there are also plenty of factors within your control that you can address to improve retention. We talk about the importance of delivering consistent service, maintaining transparent pricing, and creating open and honest communication with your clients.
If you've ever wondered why clients might be slipping away or how to strengthen your client relationships, this episode is packed with valuable strategies to help you boost your retention rates and grow your business.
Don’t forget to subscribe so you don’t miss Part 2, where I’ll be sharing more actionable tips and strategies to help you keep your clients loyal and coming back for more.
Streamline your business with user-friendly forms. Join Jotform here!
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Welcome back to The Modern Hairstylist Podcast! In this episode, we dive into a private one-on-one coaching session where we tackle two pressing challenges hairstylists face today: dealing with burnout and overcoming the fear and guilt associated with raising prices.
Join me as I guide Stefanie, a member of Modern Stylist Movement, through the process of redefining her business strategies and finding balance. If you've ever felt anxious about increasing your prices or struggled with feeling overwhelmed in your salon business, this episode offers valuable insights and practical advice.
Stefanie shares her journey of managing price increases over the past three years, moving from small incremental changes to a more significant shift in her pricing structure. Together, we explore the emotional and practical aspects of shedding clients, prioritizing self-care, and ensuring your business reflects your true worth.
You'll hear about how to effectively manage and communicate price increases, align your business practices with your personal and professional goals, and recognize and address burnout before it impacts your passion for hairstyling. We discuss the real-life challenges and emotions behind these decisions, offering you a chance to reflect and see how you can apply these lessons to your own career.
If you're ready to elevate your business and embrace change confidently, this episode is a must-listen. Tune in and discover how you can transform your mindset and take your hairstyling career to the next level.
Connect with Stefanie on Instagram!
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Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
In this episode of The Modern Hairstylist Podcast, I'm joined again by Rob from the Hairdresser Strong Show and Katie Schoenrock, owner of Boss Lady Salon, to tackle a tough but important topic: dealing with colleagues or work-environments that can be unideal. If you've ever faced challenges with coworkers or felt stuck in a negative work situation, this conversation is for you.
We explore practical strategies for managing these situations, from having open and honest conversations to aligning with your salon's core values. Katie, Rob and I share our experiences and insights, offering valuable advice on maintaining professionalism while protecting your mental health.
Whether you're struggling with a specific issue or just want to be better prepared for future challenges, this episode provides actionable tips and a fresh perspective on creating a healthier, more supportive work environment.
Check out the Hairdresser Strong Show here: https://www.hairdresserstrong.com/
Follow Rob and the Hairdresser Strong Show on Instagram: https://www.instagram.com/thehairdresserstrongshow/
Connect with Katie Schoenrock on Instagram: https://www.instagram.com/Bossladysalon/
Streamline your business with user-friendly forms. Join Jotform here!
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Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
Hey there, friends! In this episode of The Modern Hairstylist Podcast, I'm joined by Rob from the Hairdresser Strong Show and Katie Schoenrock, owner of Boss Lady Salon.
We're tackling the important issue of how to set boundaries in your hairstyling business based on your structure as a hairstylist. We talk about why it's crucial to have clear policies and boundaries to enhance professionalism and customer service.
We also share our personal experiences and practical advice on how to balance accommodating clients while maintaining your business standards. The three of us can agree that there is definitely a balance to strike here.
So if you're a hairstylist looking to improve your business practices and client relationships, tune into this episode to hear all the perspectives!
Check out the Hairdresser Strong Show here: https://www.hairdresserstrong.com/
Follow Rob and the Hairdresser Strong Show on Instagram: https://www.instagram.com/thehairdresserstrongshow/
Connect with Katie Schoenrock on Instagram: https://www.instagram.com/Bossladysalon/
Streamline your business with user-friendly forms. Join Jotform here!
Let's connect on Instagram!
Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!
Welcome back to The Modern Hairstylist Podcast! This week, we're focusing on a crucial topic for independent hairstylists: managing new ideas, juggling projects, and handling burnout. I'm joined once again by the insightful Lisa Huff, and we're here to share practical advice that can help you thrive in your business without feeling overwhelmed.
After our enlightening discussion last week about "woo-woo" in the beauty industry, Lisa and I are shifting our attention to the everyday challenges that hairstylists face. We talk about how to prioritize new ideas, ensuring that you're focusing on what will truly benefit your business and personal growth. Managing multiple projects can be daunting, so we offer tips on organizing your tasks to maximize productivity without compromising quality.
We also address the reality of burnout—something many of us have experienced. Lisa shares her personal strategies for recognizing the signs of burnout, taking proactive steps to prevent it, and finding ways to rekindle your passion for hairstyling.
This episode is packed with real-world insights from our own experiences. Whether you're a seasoned stylist or just starting out, our conversation provides valuable guidance on how to keep your creativity flowing and manage your workload effectively.
Tune in to this episode of The Modern Hairstylist Podcast and learn how to maintain a healthy balance in your hairstyling career. Don’t forget to subscribe and leave a review if you find our episodes helpful. Your feedback means a lot to us!
Thanks for listening, and we’ll see you next week with more tips and strategies to support your journey as an independent hairstylist.
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In this episode of The Modern Hairstylist Podcast, I had an eye-opening chat with the incredible Lisa Huff. We dove into a topic that's been buzzing around our industry: the concept of "woo-woo." Now, if you're wondering what that even means, you're not alone. We broke down the different interpretations, from meditation and energy healing to crystals and manifestation, and shared our honest perspectives on how these practices fit into our personal and professional lives.
Lisa and I explored the fine line between staying grounded in reality and embracing the more mystical aspects of our beliefs. I admitted that while I might seem dismissive of the woo movement, it's not because I think it's all nonsense. Instead, I have my reasons for being cautious, especially when it comes to how easily people can be exploited in desperate times. We had a heartfelt discussion about the importance of protecting oneself from manipulative marketing while still appreciating the genuine benefits that some woo practices can offer.
We didn't shy away from the controversial aspects either. I shared my concerns about how the woo movement can sometimes distract from taking necessary, uncomfortable actions that lead to real progress. Lisa provided a beautiful counterpoint, emphasizing the value of intuition and how aligning with what feels right can propel us forward in meaningful ways. It was a rich conversation that highlighted the balance between strategic business decisions and staying true to our passions and personal growth.
Wrapping up, we agreed that no matter what path you choose—whether it's fully embracing the woo, staying strictly practical, or finding a blend that works for you—it's all about what makes you happiest and most fulfilled. This episode is packed with insights, laughs, and a lot of heart. So, whether you're a skeptic or a believer, there's something here for you. Thanks for tuning in, and I can't wait to hear your thoughts on this one!
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Welcome back to The Modern Hairstylist Podcast. If you're a hairstylist or salon owner tired of the constant hustle of marketing yourself to attract new clients, this episode is perfect for you. Today, we're diving into Search Engine Optimization (SEO) and how you can use it to get found online without relying heavily on social media.
Are you frustrated with social media marketing, or do you have clients who find you through Google searches rather than Instagram? We'll explore the fundamentals of SEO, providing you with actionable tips to improve your online visibility and rank higher in search engine results.
We'll start by explaining what SEO is and why it's crucial for hairstylists and salon owners. You'll learn about the benefits of SEO, including building credibility, increasing client trust, and achieving higher conversion rates. We'll also discuss how SEO can be a low-effort, high-impact strategy to grow your business.
Next, we'll delve into the key elements of SEO, such as identifying and using relevant keywords, optimizing your Google My Business profile, and ensuring your social media profiles and website are search engine friendly. You'll discover practical steps to enhance your digital presence across various platforms.
Towards the end of the episode, we'll touch on advanced SEO techniques and the importance of creating valuable content, like starting a blog, to establish yourself as an authority in your niche. By the end of this episode, you'll have a clear understanding of how to optimize your online presence to attract more clients and grow your salon business.
Don't forget to hit the subscribe button so you never miss an episode of The Modern Hairstylist Podcast. For more tips and insights on growing your beauty business with confidence and ease, tune in and let’s get started!
Keywords
search engine optimization, SEO, hairstylists, salon owners, digital platform, visibility, ranking, keywords, Google My Business, social media profiles, website content, user experience, client acquisition
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Welcome back to The Modern Hairstylist Podcast. In today’s episode, we’re diving deep into a topic many independent hairstylists face: people-pleasing. We’re breaking down the three types of people-pleasing hairstylists and sharing practical boundary-setting tips for each type to help you regain control and balance in your salon business.
Are you always saying "yes" to every client request, even when it means compromising your own time and well-being? Or maybe you find it tough to enforce your policies because you’re afraid of upsetting your clients? If any of this sounds familiar, this episode is tailor-made for you. We’ll explore the traits of the accommodator, the avoider, and the perfectionist, and discuss how these tendencies can impact your business and personal life.
We’ll provide actionable strategies to set boundaries without feeling guilty, effectively communicate your needs, and create a healthier work environment for yourself and your clients. By the end of this episode, you’ll have the tools to confidently manage your salon, ensuring it’s a space where both you and your clients thrive.
Don’t forget to hit that subscribe button so you never miss an episode of The Modern Hairstylist Podcast. For more tips and insights on growing your beauty business with confidence and ease, tune in and let’s get started!
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Welcome back to The Modern Hairstylist podcast! In this episode, we dive deep into the world of curly hair with the incredible Martina Nicholas, a texture expert and educator who is revolutionizing the industry. Martina shares her personal journey of embracing her natural curls after years of straightening treatments and how it transformed her career. Her passion for educating others on proper curly hair care is evident as she debunks common myths and misconceptions about texture and curly hair, offering invaluable insights that every hairstylist should know.
One major highlight of our conversation was Martina’s emphasis on the importance of water in curly hair care. She explains how water should be viewed as a crucial product in itself, essential for maintaining curl elasticity, reducing frizz, and ensuring product absorption. Martina provides practical advice on how to incorporate water effectively into curly hair routines, from shampooing and conditioning to styling. This simple yet profound shift in perspective can significantly improve the health and appearance of curly hair, making it a must-know for both stylists and clients alike.
We also tackled the often-debated topic of cutting curly hair wet versus dry. Martina, a staunch advocate for dry cutting, shares her expertise on why cutting curls dry allows for more precision and better visualization of the final shape. She discusses the unique challenges presented by different curl patterns and the importance of customized cutting techniques based on individual client needs. This approach ensures that the natural beauty and integrity of curly hair are preserved, providing clients with a style that complements their texture.
Additionally, Martina sheds light on the misconceptions surrounding protective styles and the use of oils in curly hair care. She explains how overuse of heavy oils can lead to dehydration, making hair difficult to manage. Instead, she advocates for moderation and proper maintenance of protective styles to avoid damage. Her insights on how to responsibly lighten curly hair while preserving curl integrity are invaluable, especially for clients seeking a color change without compromising their natural texture.
For those looking to deepen their knowledge and skills in curly hair care, Martina offers a variety of educational resources, including virtual classes and one-on-one training. Her hands-on approach and brand-agnostic product knowledge make her an exceptional mentor for stylists aiming to excel in this niche.
Follow her on Instagram at @sunflowercurlseducation and check out her upcoming classes to transform your curly hair services and expand your clientele. This episode is a treasure trove of information that will inspire and equip you to better serve your curly-haired clients.
Connect with Martina on Instagram - @martinanicholas
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In this episode of The Modern Hairstylist Podcast, I delve into the current trends in social media marketing for hairstylists, urging you to shift your focus from mere engagement to strategies that drive real financial results. I passionately address the common misconceptions and misleading advice prevalent in the industry, providing a clear, analytical perspective on how to effectively utilize social media to attract and retain clients.
I emphasize the importance of not getting caught up in the latest algorithm changes or trends that promise high engagement but fail to translate into bookings and revenue. Instead, I advocate for a strategic approach that considers the client's journey and how to build trust and credibility through valuable content. By understanding the different stages of client awareness—from being unaware of their hair needs to becoming a loyal customer—you can tailor your content to guide potential clients towards making an appointment.
Throughout the episode, I offer practical advice on creating content that showcases your expertise and the unique solutions you provide. I highlight the significance of using all available tools, like hashtags, to enhance your visibility and attract local clients actively searching for services. Additionally, I share specific types of content that have proven successful for my students, such as process showcases and educational posts on niche topics, demonstrating how these strategies can effectively convert social media engagement into business growth.
In my trademark no-nonsense style, I also debunk popular myths about social media marketing for hairstylists, including the idea that call-to-actions are no longer effective and that trending post styles should dictate your content strategy. By focusing on what truly matters—posting consistently valuable content that addresses the needs and pain points of your ideal clients—you can navigate the social media landscape with confidence and clarity, ultimately leading to a more profitable and fulfilling career.
Tune in to this insightful episode for a wealth of actionable strategies and a fresh perspective on leveraging social media to grow your hairstyling business. Don't let the noise of trends and algorithms distract you—learn how to post with purpose and make your social media efforts count!
DISCLAIMER: This episode was recorded on June 4, 2024. While I discuss current social media trends and marketing fundamentals that remain timeless, trends may have changed if you are listening to this at a later date. Always consider the recording date when applying these insights to your strategy.
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Welcome back to The Modern Hairstylist podcast! In this episode, we'll explore how to determine if you're ready to hire a virtual assistant, social media manager, or any other support for your business. Last week, we focused on hiring personal salon assistants, but today we're diving into the behind-the-scenes roles that can alleviate your administrative burden. As someone who has managed and trained up to seven employees, I've learned through experience and education what it takes to lead effectively. If you're feeling overwhelmed with tasks beyond your hairstyling, this episode is for you.
Firstly, it's essential to ensure your business is already generating a healthy profit before considering hiring help. This financial stability ensures you can afford the additional expense without jeopardizing your business. Understanding and performing the tasks yourself initially is crucial. This knowledge empowers you to train others effectively, recognize success in the role, and step in when necessary. Before hiring, explore if technology can handle some of these tasks. Modern tools can be more efficient, reliable, and cost-effective than human help for certain repetitive tasks.
Next, decide if you're hiring someone to perform tasks as well as you do or someone who can outperform you in specific areas. The former often involves lower-level, time-consuming tasks that free you to focus on high-level growth activities. On the other hand, hiring an expert can significantly accelerate your business growth but comes with higher costs and reliance on that person's expertise. Always assess if the potential hire can provide a return on investment by saving you time or increasing revenue.
Finally, evaluate the affordability and potential return on investment of hiring support. Calculate the value of the hours you’d gain and determine if these would translate to business growth or personal well-being. Sometimes, investing in help is about maintaining a healthy work-life balance, which is equally valuable. By answering these questions and considering these factors, you'll be better prepared to make informed hiring decisions that support your business’s long-term success.
I hope this episode equips you with the insights needed to decide when and how to hire help for your business. Whether you're ready now or in the future, these strategies will help you streamline your operations and focus on what you do best.
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Hey there, friend! Welcome back to The Modern Hairstylist Podcast. Today, we're diving into a crucial question: "How do I know when I’m ready to hire a personal salon assistant?" Drawing from my own experiences and lessons learned, I'm here to help you navigate this significant decision.
In this episode, we explore why hiring a personal assistant can be a game-changer for your salon business, freeing up your time and boosting your income. But it's not all smooth sailing; we also delve into the realities and responsibilities that come with being a leader. Are you prepared to train, manage, and rely on someone else? We’ll talk about systematizing your client experience, calculating your return on investment, and preparing for the emotional and professional challenges of bringing someone new into your business.
If you’re considering hiring a personal salon assistant, this episode is packed with honest insights to help you make an informed decision. Don’t miss out on understanding the full picture—both the pros and the cons.
Tune in next week as we shift gears to discuss hiring virtual assistants and social media managers, the people who can handle the backend tasks and let you focus on your creative genius.
Loved this episode? Hit that subscribe button so you never miss an update! And don’t forget to check the show notes for a link to text me your thoughts or questions.
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Welcome back to The Modern Hairstylist Podcast! In this episode, we are speaking about strategies for those tricky clients and setting clear expectations. As hairstylists, we pride ourselves on our communication skills, but sometimes the data tells a different story. Did you know that while 87% of hairstylists claim they always conduct a consultation, only 7% of clients feel they've had one? This episode is all about bridging that gap and ensuring your consultations are foolproof, even with the most challenging clients.
Miscommunication can lead to unhappy clients, negative reviews, and unwanted extra work like redoes or refunds. It's essential to protect your reputation and ensure client satisfaction from the start. Today, I'll share some lesser-known consultation tips that can save you from these pitfalls. Whether you believe you're already great at consultations or feel you have room to grow, this episode will provide you with valuable insights to enhance your skills and safeguard your business.
One game-changing tip is to turn your client away from the mirror during the consultation. This simple move can make a huge difference, especially with clients who may feel insecure. By removing the mirror distraction and establishing eye contact, you can regain control of the conversation and ensure that the client is fully engaged and focused on your discussion. This approach helps break down barriers and makes the client feel more connected and understood.
Additionally, using visual aids and the client's own words can significantly improve communication. Always encourage clients to provide pictures of their desired look and show them your visual aids to set realistic expectations. Repeating their words back to them and asking them to repeat your plan ensures mutual understanding. And, of course, never underestimate the power of agreeing on the price upfront. Transparency about costs can prevent misunderstandings and make the entire experience smoother and more pleasant for both you and your client.
Tune in to this episode for these tips and more to elevate your consultation game. Remember, consultations are the foundation of a successful appointment. By refining your strategies, you'll not only meet but exceed your clients' expectations, leading to happier clients and a thriving business. Don't forget to subscribe for more valuable insights every week, and leave us a five-star review if you find our episodes helpful. Let's make your consultations more effective and enjoyable for everyone involved!
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Welcome back to The Modern Hairstylist Podcast. If marketing your beauty business feels like an overwhelming, time-consuming beast, this episode is your lifesaver. Today, I’m sharing my no-BS strategies to make your marketing efforts simpler and more effective so you can reclaim your time, energy, and sanity.
Does it feel like you’re spinning your wheels trying to be everywhere at once on social media? I’ve been there. The first problem we tackle is focusing your marketing efforts. You’ll learn how to identify where your ideal clients hang out and put your energy into those platforms. This way, you can stop spreading yourself thin and start seeing better results with less effort.
Are you struggling to figure out which marketing efforts actually bring in new clients? I show you how to double down on what’s already working. By understanding where your clients are coming from—be it Google My Business, word of mouth, or other channels—you can stop wasting time on ineffective strategies and start maximizing your most successful marketing avenues.
Feeling like you’re constantly on a content creation treadmill? We discuss the power of repurposing content and using AI tools like ChatGPT to streamline your marketing tasks. This approach will help you maintain a steady flow of content without burning out. It’s all about working smarter, not harder, so you can keep your marketing engine running smoothly without it taking over your life.
Lastly, if you’re paralyzed by overthinking every little detail of your marketing strategy, this episode is for you. I encourage you to stop worrying about the small stuff and focus on consistently posting quality content. You’ll learn tips for planning ahead and staying organized, so you can spend less time stressing and more time growing your beauty business.
Thanks for tuning in! Make sure to subscribe to The Modern Hairstylist Podcast for more tips and strategies to grow your beauty business without the overwhelm. See you in the next episode!
Other episodes mentioned:5 Auto-Pilot Ways To Passively Grow Your Clientele
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Welcome back to The Modern Hairstylist Podcast! Today I am so excited to chat with Mattea Hunter about a topic that touches many of us in the beauty industry—imposter syndrome. Mattea is a seasoned beauty pro with nearly 20 years under her belt, spanning roles from makeup artist to hairstylist, and now a transformative coach. Get ready to uncover the secrets to overcoming those nagging doubts that you’re not good enough and learn to step into your power with confidence!
Mattea breaks down the nitty-gritty of imposter syndrome—what it is, how it manifests, and most importantly, how to conquer it. She shares personal anecdotes and professional wisdom on shifting from feeling like an outsider to owning your space in the industry. Whether you’re a perfectionist, a procrastinator, or somewhere in between, Mattea’s insights are tailored to help you recognize your worth and embrace your qualifications with pride.
Mattea doesn't just talk the talk; she walks the walk. One of the most enlightening parts of our conversation was her approach to achieving a healthy work-life balance. It’s all about not letting your profession consume your entire life. Mattea’s life lessons and practical strategies provide a blueprint for anyone looking to balance the scales between personal joy and professional success. This is a must-listen segment for anyone striving to thrive both in and out of the salon!
If you would like to check out more of Mattea you should subscribe to her podcast "Evolving Perspectives Podcast". Interested in one-on-one coaching or consulting? Visit her brand new website to learn more about her services tailored specifically for beauty professionals. Mattea is a powerhouse of knowledge and inspiration, ready to help you elevate your career and personal life.
This episode is all about energizing and empowering you, our listeners, with expert insights and actionable advice to help you conquer imposter syndrome and achieve a fulfilling balance in your life. Mattea brings her vibrant energy and deep expertise, making this a must-listen for every beauty professional ready to elevate their game.
Resources
Check out Mattea's website - www.momentswithmattea.com Check out Mattea's podcast - Evolving Perspectives The Podcast
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If you've been struggling with setting the perfect prices for your beauty business, this episode of The Modern Hairstylist Podcast is perfect for you. I share some tips on pricing strategies to ensure you're not just making ends meet, but thriving in your business. Since pricing is often a major sticking point for many beauty professionals, I address common issues and provide actionable advice to make pricing work for you.
I dive into the topic by challenging the one-size-fits-all pricing approach, emphasizing the importance of understanding your unique business needs. I highlight how premature price increases can harm your business if they aren't aligned with client demand. Regular price adjustments are essential, and I advocate for minor annual increases to keep your business profitable and sustainable.
Consistency is key when it comes to pricing, and I strongly advise against charging different prices for loyal clients versus new clients. Consistent pricing helps build trust and maintain financial stability. Additionally, I address the need for standardized service times to ensure you're pricing effectively and maintaining predictable income.
I wrap up by discussing the importance of transparency in pricing, emphasizing that clear communication with clients is crucial for building trust. By addressing potential pricing mistakes, I offer a wealth of experience and advice to help you navigate the sometimes tricky waters of pricing your beauty services effectively.
Other episodes that you may be interested in:New Client Pricing vs Existing Client PricingHow to Get Clients On Board With Your Pricing ModelPros & Cons of Session / Hybrid / Package Pricing
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Welcome to a very special episode of the Modern Hairstylist Podcast. Today, I'm excited to share a conversation originally hosted by Jodie Brown on "The Hairstylist Rising Podcast," where we dove deep into a topic that touches every salon owner and stylist: managing last-minute cancellations and no-shows. Given its relevance and the insightful discussion we had, I knew it was crucial to bring this episode to you, my listeners.
In our chat, Jodie and I explored the emotional and professional challenges of last-minute cancellations. We've all been there—feeling frustrated when a client disregards our time. I shared how important it is to handle these situations with a level head rather than letting emotions take the lead. Maintaining professionalism helps us make better decisions for our business.
We also debated the effectiveness of proactive versus punitive policies in the salon. I'm a strong advocate for setting up clear, communicated policies that aim to prevent issues rather than punish after the fact. This approach not only sets expectations but also builds a foundation of trust and respect between stylists and clients.
Another significant point we covered was the shift in client behavior post-pandemic. The changes brought about by recent years have influenced how clients view appointments and scheduling, which requires us to adapt our business strategies accordingly.
Lastly, the importance of transparency can't be overstated. Making sure every client understands and agrees to your salon policies at each visit minimizes misunderstandings and establishes a respectful and professional relationship.
This conversation was filled with strategies to help you manage salon disruptions more effectively, ensuring your business thrives while maintaining a positive and professional atmosphere. For any salon owner or stylist navigating the complexities of client management, this discussion is packed with actionable advice that will transform how you handle cancellations, helping you protect your time and business.
Don't miss out on these insights—tune in to learn how to refine your approach and enhance the client experience in your salon.
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Welcome back to another invigorating episode of The Modern Hairstylist Podcast. Today, I want to dive deep into a problem plaguing many in our community—the overwhelming sensation of burnout. It's become a silent pandemic, touching lives across our industry. As a passionate hairstylist and business educator, I see firsthand how hard it is to stay motivated and push through when every fiber of your being screams for a break. If you've been struggling to find that spark, to rise each morning ready to meet the challenges head-on, this episode is crafted just for you. It's time to reignite that fire within and keep pushing towards the dreams that fuel our passion for hairstyling.
In this episode, we'll explore the Modern Stylist Movement, an alumni-only group from our Pre-Visit Pathway program, where we delve into advanced strategies far beyond the initial client experience. I often bring motivational talks to these sessions, especially when I sense the need is dire. Today, I'm sharing one of these pep talks with all of you. We'll discuss the latest trends, client demands, and the crucial education needed to stay ahead in this ever-evolving field. It's a comprehensive blend of support, motivation, and community that keeps us connected and informed.
But more importantly, we'll address the gritty reality of our work. I know it's tough. The industry demands can be merciless, often leaving us feeling drained and uninspired. Yet, it's our shared passion and commitment to making an impact that must drive us. This episode isn't just about surviving; it's about thriving—turning burnout into a burst of productivity. So if you're ready for a heartfelt kickstart, to step up even when you're down, tune in.
Let's shake off the fatigue and step back into our power, together.
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Welcome back to the Modern Hairstylist Podcast, my friend! In this eye-opening episode, we delve deep into the essence of creating a scalable business model that not only enhances your profitability but also ensures a memorable customer experience. Whether you're struggling to increase your client base or seeking ways to elevate your salon operations, this episode is your golden ticket. Join me as we uncover the pivotal elements that transform good salons into great businesses, focusing on not just attracting clients but creating a lasting impact that fuels both growth and satisfaction.
Navigating through the complex world of salon management can be daunting, but fear not! We dissect the four critical departments: marketing, sales & customer experience, operations, and vision/mindset, providing a roadmap to prioritize and optimize each for maximum impact. It's not just about getting clients in the door; it's about delivering an unparalleled experience that keeps them coming back. With real-life insights from high-level masterminds and proven strategies from the front lines of salon success, this episode is a treasure trove of wisdom for every salon owner and stylist aiming for the top.
In addition to actionable tips, we explore the transformative journey within the PreVisit Pathway program, guiding you through elevating client interactions, streamlining operations, and nailing your marketing game.
This episode is more than just a conversation; it's a masterclass in salon business excellence, packed with valuable lessons on squeezing every ounce of potential from your appointments and setting a solid foundation for explosive growth.
So, ready to revolutionize your salon business? Tune in to 4 Pillars of a Scalable Business Behind The Chair and start your journey to becoming a hairstylist CEO with a flourishing, scalable enterprise.
Don't forget to DM me with your answers to the questions in this episode, I can't wait to hear from you.
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Welcome to a super special edition of The Modern Hairstylist Podcast. Today, we're going all-in with a behind-the-scenes look at our beloved Pre-Visit Pathway program. I’m giving you a module-by-module breakdown that's perfect for anyone in the beauty biz looking to step up their game, whether you're a salon owner or a hairstylist eager to enhance your business and client relations.
We kick things off with Module 0, our orientation, where we lay the groundwork for your journey to success in the beauty industry. This initial phase is designed to get you acclimated and motivated to push through the entire course with flying colors. And guess what? You won’t be going at it alone! I'm all about building a strong support system, which means you’ll get live group coaching calls, constant engagement in our community on Facebook, and personalized guidance every step of the way. My goal is to make sure you feel supported and have all your questions answered.
One of the highlights of today’s discussion was definitely Module 1's Experience Customization Form. This has been an absolute crowd-pleaser, drastically reducing no-shows and cancellations while significantly boosting revenue through enhanced client experiences. As we move deeper into the program, we talk about streamlining operations through automation, which starts from Module 4. This is where you’ll learn to simplify your booking processes and manage client interactions effortlessly, ensuring your business operates smoothly.
So, if you're geared up to take back control of your time, find a balance between work and life, and build a scalable business model that allows you to grow quickly without the overwhelm, PreVisit Pathway is calling your name.
Join us today and let’s transform your business together.
Check out Hunterdonia.com/PVP to get started.
Other episodes referenced:The Most Common Mistakes Hairstylists Make On Their WebsitesPros & Cons of Session / Hybrid / Package Pricing
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Welcome back to The Modern Hairstylist Podcast. Today, I'm spilling the tea on transforming your salon's client experience into something legendary. Imagine a world where your clients are so in love with your service that they become your loudest cheerleaders, sticking with you through thick and thin, and driving a constant stream of ideal clients right to your salon chair. That's the game-changing strategy I'm eager to dive into today, as we navigate through the top client experience trends of 2024.
In this episode, I'll guide you through understanding the crucial role technology plays in shaping consumer behavior and how you can leverage it to enhance your salon business. We'll explore why balancing online and physical retail aspects is vital for modern-day salons and how platforms like Salon Interactive can streamline this process for you. This isn't just about keeping pace with the times; it's about setting your business up for increased revenue and client loyalty.
Personalization is at the heart of today's discussion. I've been preaching about the importance of creating bespoke client experiences, and now, more than ever, it's crucial to excel in this area. From pre-visit consultations to post-visit follow-ups, we're delving into strategies that make your clients feel special and cared for, ensuring they never think of going elsewhere. It's all about crafting that unique, personalized journey that resonates with each client, setting you apart from the competition.
But it doesn't stop there. I'm also touching on the power of omni-channel marketing. In our digital age, being present in your client's life across various platforms isn't just nice to have—it's essential. We'll discuss how a solid social media presence, coupled with effective email marketing, can keep you on top of your clients' minds, reaffirming your expertise and deepening their loyalty to your brand.
So buckle up, my friends, as we embark on this enlightening journey together on The Modern Hairstylist Podcast. By the end of our time today, you'll be equipped with actionable insights and strategies to elevate your client experience and turn your salon into a buzzing hub of happy, loyal customers. Let's get ready to revolutionize your salon's success story!
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Welcome back to The Modern Hairstylist podcast! In this bombshell of an episode titled "Why Automations & Systems Are A Non-Negotiable In 2024," we're diving headfirst into the chaotic beauty of our ever-changing industry. In this episode we're not just dabbling in hair anymore; we're navigating a whirlwind of CEO-level challenges, client whims, and relentless innovations. And guess what? I'm here to spill the real tea on why automations and systems are the secret sauce to not just surviving but thriving in this madness.
The game has changed, my friends. The digital era has morphed client expectations, bombarded us with choices, and, honestly, made it tough to shine in a sea of skilled stylists. But don't sweat it! I'm not just ranting here; I've got the lowdown on how this shift has pumped up the pressure but also, how we can ride this wave with savvy automations and killer systems.
I'm sharing some personal tales and big-time industry facts. This isn't about getting lost in the daily grind; it's about revolutionizing our approach to work smarter, not harder. I've lived this transformation, seen the light, and now I'm on a mission to guide you through setting up a business that works like a well-oiled machine, giving you the freedom and cash to live your best life.
And here's the kicker – I'm throwing open the doors to my free class, "How to Automate and Systematize to Scale Your Beauty Business." This is your golden ticket to transforming your salon's hustle into a graceful ballet of efficiency and profit. It's time to step up, join forces, and lead the beauty industry revolution with me. So, are you ready to shake things up and make some serious magic happen?
Resources:FREE Masterclass: Automate & Systematize to Scale Your Business
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I'm buzzing with excitement to bring you an episode that's all about making your salon business dreams a reality without running yourself ragged. Fresh from the vibrant and enlightening "Texture Versus Race" event in Baltimore, I've got a treasure trove of insights and strategies that are going to change the game for you.
Imagine being able to grow your clientele and your business without feeling like you're constantly juggling scissors in one hand and a marketing manual in the other. Sounds like a distant dream? Well, not anymore. In this episode, I dive deep into how we can make growth feel like it's happening on autopilot, using smart, sustainable strategies that do the heavy lifting for you.
We'll explore the magic behind SEO that puts your salon on the map in ways you never thought possible and delve into creating a website that works as your hardest-working employee, selling your services 24/7. I'll share the secret sauce behind client engagement that turns your current clients into your most vocal advocates, without them feeling like it's a chore.
But here's the thing – none of this works without a solid foundation. It's like building a house; without a strong base, it doesn't matter how beautiful the design is. That's why we're also going to get real about the foundational work needed in marketing and business management to make all these strategies take off.
This episode isn't just about dreaming big; it's about making those dreams a practical reality. By the end of our time together, you'll have a clear path forward to grow your business in a way that feels sustainable, enjoyable, and most importantly, doable. So, if you're ready to transform your approach and start seeing real results, this is the episode for you. Let's dive in and start this journey together. Trust me, your future self will thank you for it.
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Welcome to The Modern Hairstylist podcast episode on Pros & Cons of Session / Hybrid / Package Pricing. If you're a salon owner, hairstylist, or beauty professional looking to innovate your pricing strategy, this episode is tailored for you. I delve deep into the realm of session pricing, also known as package or hybrid pricing, and share firsthand insights and experiences. By tuning in, you'll gain a comprehensive understanding of how this pricing model can enhance client satisfaction, streamline your services, and potentially boost your revenue. I'll also guide you through implementing session pricing in your own business, drawing on successful case studies and addressing the challenges you might face. This episode is a must-listen for anyone eager to stay ahead in the competitive beauty industry.
The concept of session pricing is revolutionizing how we think about service costs in the beauty sector. Introduced to me by Kimber Chapman, this pricing model consolidates various services into one all-inclusive package, offering a simplified, client-friendly approach. By adopting this model, I witnessed a significant positive impact on my business and client satisfaction levels. However, it's not without its drawbacks. This episode promises an unbiased exploration of both the benefits and potential downsides of session pricing, empowering you to make informed decisions based on your unique business needs and goals.
An intriguing aspect of session pricing is its overwhelming preference among clients. A survey I conducted revealed that a majority of women prefer all-inclusive packages over traditional à la carte or hourly pricing. This preference aligns with current consumer behavior trends, suggesting that session pricing could be the key to attracting and retaining clients. Yet, it's important to consider that this model may not appeal to everyone, particularly those who prefer to know the cost of each service individually. I'll share strategies for navigating these challenges and ensuring your pricing model aligns with your target clientele.
The episode also covers practical advice for transitioning to session pricing, from understanding your current pricing structure to effectively communicating changes to your clients. I provide insights into making session pricing work for your business, including setting up online booking systems that enhance the client experience. Whether you're contemplating the shift to session pricing or looking to optimize your current strategy, this discussion offers valuable guidance and support.
Other episodes of interest:A La Carte vs. Hourly vs. Session PricingDeep Dive into Session & Package PricingHow to Get Clients On Board With Your Pricing ModelNew Client Pricing vs Existing Client PricingLGBTQ+ Inclusivity in Salons & Genderless PricingStreamline your business with user-friendly forms. Join Jotform here!
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If you've felt like your marketing efforts are just blending into the background, you're not alone. We're swimming in the "attention economy," where grabbing and keeping attention is more valuable than ever. Big companies are masters at this, especially in our digital-first world. But here's the kicker: as beauty professionals, we're a bit behind the curve. That's why I'm on a mission to help you not just catch up, but lead the pack.
In today's episode, "5 Simple, Game Changing Email Marketing Tips," I'm sharing insider secrets on using email marketing to not only capture your clients' attention but keep it. If you're committed to making a significant impact in your field, this episode is tailor-made for you.
I've broken down five straightforward, yet powerful, strategies to elevate your email game. These aren't just tips; they're your blueprint to becoming the undeniable choice for your clients, over and over again.
From subject lines to content, every element of your email needs to sing. Think about it. That hair curling tutorial you just posted can be transformed into an engaging email that not only adds value but also directs your clients back to your social media. It's all about nurturing that connection and keeping yourself top of mind. And don't even get me started on subject lines. They are your make-or-break moment to captivate your audience. A compelling subject line not only piques curiosity but ensures your email is opened and read. Crafting these with care can dramatically increase your open rates, making all the difference in your email marketing success.
Remember, it's not just about sending emails; it's about making every message count.
Resources:
5 Email templates for Hairstylists - CLICK HERE
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Welcome back to the Modern Hairstylist Podcast!
Today, we're tackling a challenge that, I bet, keeps many of you up at night – your website. Now, hear me out, I know the mere mention of website updates or overhauls can send shivers down your spine. It's that love-hate aspect of our digital presence that can either elevate our salon to new heights or leave us wondering why the phone isn't ringing off the hook. The truth? Your website is more than just a digital business card; it's a make-or-break gateway for attracting your ideal clients and setting your pricing standards.
Let's dive into solving a problem that's all too common but seldom addressed effectively: converting website visitors into loyal clients. The secret lies in guiding them through a carefully curated journey right from the moment they land on your homepage. This isn't about bombarding them with every service you offer but about crafting an experience that addresses their deepest haircare desires and concerns. Your website should be a seamless extension of the warmth and expertise they'll experience in your chair. It's about creating a connection before they've even booked their appointment.
Now, onto the visuals – and I cannot stress this enough – authentic images of your work, your space, and the smiles of satisfied clients are invaluable. These genuine snapshots invite potential clients into your world, offering them a preview of the transformative experiences awaiting them. It's about building trust and breaking down the barriers that often come with online skepticism. And yes, mobile optimization is non-negotiable. With most clients browsing on their phones, your site must offer a flawless, engaging experience on any device.
Remember, simplicity is your best friend. A cluttered, confusing website can deter even the most interested client. Your goal is to ensure that every visitor leaves your site feeling understood, excited, and ready to book their appointment. By focusing on these key elements, you're not just solving the immediate problem of increasing bookings; you're elevating your brand and ensuring your salon stands out in a crowded digital landscape. Let's embrace the challenge and transform your website into your most powerful marketing tool. Together, we can make it happen.
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In today's episode of The Modern Hairstylist Podcast, I dove deep into the world of processing fees, a topic that might not seem alluring at first glance but has become a hotly debated issue in our industry. Everywhere you look, from Facebook groups to community forums, stylists are grappling with whether to pass these fees onto clients or seek ways around them. As I looked at my own profit and loss statement, the impact of these fees became glaringly apparent, nudging me to explore the pros and cons of common strategies stylists employ to manage them. But, I promise, this episode isn't just about dissecting numbers; it's a comprehensive guide to simplifying this aspect of your business, backed by mathematics, examples, and, of course, my personal insights.
I started with a reflection on consumer behavior and how it shapes our client experiences. Citing a study, I shared that a significant majority of consumers find surcharges for credit card processing unfair, yet, when it comes down to it, most still proceed with their card payments. This discrepancy between opinion and action offers a unique insight into client psychology. However, it's essential to recognize that our relationships with clients are far more intimate than those in other industries. This intimacy demands a higher level of consideration for how our billing practices affect these relationships, emphasizing the need for transparency and trust.
Then, I brought in Michelle Cook, my very trusted CPA, to shed light on the logistical and compliance aspects of handling processing fees. Michelle's perspective, especially her personal anecdote about being a salon client faced with additional fees, underscores the impact of these charges on the client experience. Her professional advice navigates the complex terrain of legalities, bookkeeping, and third-party payment platforms, offering invaluable insights into maintaining a streamlined, compliant financial practice.
This episode, enriched by Michelle's expertise, is more than a discussion on fees. It's a holistic look at how we can refine our business practices to foster better relationships with our clients while ensuring financial health and compliance. So, if you're seeking ways to navigate the intricacies of processing fees without compromising the client experience, this episode is a treasure trove of wisdom and actionable advice.
Resources:
Connect with Michelle on Instagram @smallbusinesscpa
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Welcome back to another episode of The Modern Hairstylist Podcast, and oh boy, do I have an episode that’s going to stir the pot. Today we are talking Unpopular Industry Opinions and Pet Peeves of 2024, I'm laying it all out there, and I won't lie — I'm a bit nervous about how it's going to land. But here's the thing, we're all about keeping it real and having those conversations that might just trigger a thought or two. So, if you're ready to see if you nod in agreement or if I've just earned a spot on your 'controversial' list, buckle up!
In this episode, we peel back the layers on the phrases that make us cringe, like "baby stylist" and "charge your worth." We wade into the murky waters of cancellation fees. The conversation doesn't stop there; retail woes are on the table. As big brands encroach on our territory, I'm here to say, fear not!
So this is a sneak peek into the rabbit hole we're about to dive into. Whether these topics have you nodding in agreement or itching to debate, I'm all ears. DM me and share your thoughts, or even your own unpopular opinions.
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Welcome back to another thrilling episode of the Modern Hairstylist Podcast, where we dive deep into the heart of the beauty industry with none other than the trailblazing Keya Neal, a visionary in the realms of color culture and the Texture Vs. Race movement. Today, we're tapping into a conversation that's not just about hair—it's about breaking barriers, challenging norms, and creating an inclusive space where every stylist, regardless of their background, can flourish and contribute to a more diverse and accepting industry.
Keya, a master colorist and the brain behind transformative educational initiatives, shares her journey towards making the beauty world a place where "hair is a fabric, not a race." Her mission? To educate, inspire, and unite stylists in seeing and treating hair through the lens of art and science, beyond the superficial divides of race and ethnicity. This episode is a clarion call to all modern hairstylists to join forces, learn, and grow in ways that honor every texture and hue that walks into our salons.
Together we delve into the essence of the Texture Vs. Race movement, highlighting the importance of understanding, empathy, and hands-on experience in overcoming the fears and biases that have historically segregated our industry. It's a discussion filled with heartfelt stories, eye-opening revelations, and practical advice for stylists eager to expand their skills and embrace every client with confidence and respect.
This episode reminds us that this isn't just about transforming how we approach hair; it's about shaping a world where every person can sit in our chairs feeling seen, understood, and celebrated. Whether you're a seasoned stylist or just starting out, there's something in this conversation for you—a reminder that you have the potential to change not just hairstyles, but hearts and minds.
So, tune in, get inspired, and let's embark on this journey together. With pioneers like Keya leading the way and communities like ours ready to learn and support, the beauty industry is on the cusp of a revolution—one where diversity isn't just accepted, but cherished and sought after.
Resources:
Connect with Keya on Instagram @keyaartistically
Learn more and book your place at Texture Vs Race - March 2024 - CLICK HERE Save $200 with code MODERNTVR!
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Welcome back to another episode of the Modern Hairstylist podcast. Today, we're embarking on a journey into uncharted territories of our industry—navigating the daunting yet inevitable world of extended leaves. Whether it's the joyous arrival of a new family member, a much-needed recuperative break, or the adventure of a lifetime, stepping away from your chair doesn't have to spell disaster for your business. And who better to guide us through these murky waters than the incredible Leisha Thompson, the pioneer behind The Traveling Hairstylists? Leisha's unique approach not only fills a significant gap in our industry but also offers a beacon of hope and innovation for stylists facing this crossroads.
Diving into today's episode, Leisha and I peel back the layers of this complex topic, revealing the core strategies to maintain your clientele, ensure financial stability, and keep your business thriving, even in your absence. It's a conversation that touches on the very essence of our commitment to our clients and our craft. The notion of taking an extended leave often comes with its share of anxiety and uncertainty—how do we ensure our clients' loyalty remains untarnished? How do we navigate the financial implications? Leisha's journey from a successful salon owner to a nomadic hairstylist offers not just answers but proven solutions to these pressing questions.
Leisha's insights into referring out clientele, client communication during leave, and innovative ways to generate income while away are nothing short of revolutionary. The Traveling Hairstylists concept isn't just a service; it's a lifeline for stylists and salon owners alike, providing peace of mind and business continuity in times of change. Our conversation sheds light on the importance of preparation, from setting up systems for client communication to the nuances of selecting the right temporary stylist to fill your shoes. Leisha's experiences and strategies underscore the potential for growth and resilience in the face of change.
For those intrigued by Leisha's journey and considering a similar path, there's a world of opportunity awaiting. The Traveling Hairstylists is not just for those planning a leave but also for stylists craving adventure, looking to expand their horizons while making a meaningful impact across the beauty industry. As we wrap up this enlightening conversation, I'm reminded of the strength and adaptability that define us as beauty professionals. Whether you're facing a planned or sudden leave, remember, the keys to navigating this journey successfully lie in preparation, communication, and a bit of creativity.
Resources:
The Traveling Hairstylists: www.thetravelinghairstylists.com Connect on Instagram: @thetraveling.hairstylists
Past Episodes mentioned:
Preparing, Reducing, and Responding to Slow Periods in Your Business
Maximizing, Managing and Preparing for Busier Times In Your Business
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Welcome back to another episode of The Modern Hairstylist Podcast. Today are are diving headfirst into the game-changing world of ChatGPT, and let me tell you, it's not just about jazzing up your social media game or firing off quicker emails. No, we're talking about 30 ingenious ways to wield this AI powerhouse that'll have you rethinking everything from handling those pesky negative reviews to organizing your life with the precision of a Swiss watch.
And the best part? You don’t have to scribble down notes like it's finals week; just swing by hunterdonia.com/chat, and I'll send all these golden nuggets straight to your inbox. Trust me, by the end of this, you'll be wondering how you ever managed without ChatGPT.
Now, before we dive into the digital deep end, let's get something straight: ChatGPT is like the Swiss Army knife you didn't know you needed in your beauty toolkit, but it’s not about to replace the heart and soul of your business. Nope, this is about amplifying those solid gold fundamentals you've built your brand on. Imagine effortlessly crafting the perfect response to a less-than-glowing review or negotiating deals like a Wall Street pro, all without losing a wink of sleep over the emotional drama or the tedious back-and-forths. ChatGPT's got your back, transforming tricky tasks into a walk in the park.
In this tech-savvy treasure trove of an episode, remember this: embracing ChatGPT is like unlocking a whole new realm of possibilities, not just for your business but for conquering those day-to-day challenges with a bit of digital magic. Whether you're fine-tuning your brand, jazzing up your workspace, or just trying to make sense of your hectic schedule, ChatGPT is the support you need.
Don't forget to hit up hunterdonia.com/chat to grab all these insights because, my friends, the future of beauty and beyond just got a whole lot brighter.
Remeber to DM me and let me know which one is your fav or worked best for you!
Resources:
For your list of ChatGPT uses check out www.hunterdonia.com/chat Episodes referenced: How to Prevent & Handle a Bad Review
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Welcome back to the Modern Hairstylist Podcast. Today's episode is going to be raw and real. We're diving deep into the fundamentals of our business - the nitty-gritty details that, while they may not be the sexiest topics, are absolutely critical for our growth and success. I know you're here for the latest and greatest tips, but trust me, understanding and refining the basics can bring about the most significant transformations in your business.
So, let's jump into how you can self-diagnose issues in your business that might be hindering your progress. The truth is, the answers lie in the data. I know, I know, numbers can be tedious, boring even. But remember, our business isn't here just to entertain us; it's here to help us grow and succeed. Tracking your numbers, understanding them beyond the basic revenue and client counts, can unveil crucial insights. You see, every client journey, every touchpoint, holds valuable data that can show you exactly where to focus your efforts.
So, I'm here to remind you to focus on the basics, lean into your numbers, and make decisions that are right for your unique business. And, I'm here to spill the real tea, offering authentic advice that's proven to work, not just fluff.
If this episode resonated with you, please leave a five-star testimonial. Your feedback helps us reach more hairstylists who could benefit from our candid, actionable insights.
Other episode of interest5 Unique Metrics to Track The Health of Your Business
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Welcome back to another episode of The Modern Hairstylist Podcast. Today, I had the immense pleasure of chatting with Nina Tulio, a name that resonates with authenticity and inspiration in our industry. Nina, like a beacon of hope, shares her journey, reminding us that even through the toughest times, there's a light at the end of the tunnel. Her story is not just about resilience; it's a testament to the power of showing up for yourself and your business, even when the odds seem insurmountable.
Our conversation ventured into some deep and personal territories, exploring the challenging times Nina faced during the 2009 recession. The way she described her experiences – the emotional rollercoaster. Nina's story illustrates the importance of self-belief and the courage to make bold decisions, even when they scare you the most.
In this episode Nina gives us some real actionable things you can do today when facing down your own big decisions. Nina's approach to risk-taking is a lesson in itself. She emphasizes trusting your gut and listening to that internal compass that guides you through tough decisions. This sage advice is a goldmine for anyone at a crossroads in their career or personal life.
But Nina shares her triumphant turnaround – from being on the brink of closure to leading a thriving, profitable salon. Her journey is a beacon of hope and a powerful reminder that with persistence, adaptability, and a deep connection to your 'why,' you can overcome any obstacle.
If this episode resonated with you, I’d love to hear your thoughts. Your feedback helps us reach more beauty professionals, spreading inspiration and strength across our wonderful community. Remember, you're not alone in your journey.
Connect with Nina - Instagram @ninatulio or via her website ninatulio.com, where she has a tonne of free resources.
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Welcome back to the Modern Hairstylist podcast. Today we are diving into a topic that's not only close to my heart but also essential in shaping our careers in the beauty industry. We're unraveling the intricacies and misconceptions around specializing or niching down. This episode is a treasure trove of insights, whether you're just starting, already a niche enthusiast, or someone exploring new avenues in your styling journey.
Let's talk about the genius of specialization. There's a common myth in our industry that specializing limits your clientele. But let me tell you, specializing is like finding your own unique rhythm in the dance of hairstyling. It aligns perfectly with consumer behavior. When you become an expert in a specific area, you're not just another stylist; you become the go-to person for that particular need. It’s about being the solution to the unique problems your clients face. By specializing, you set yourself apart, command higher prices, and build a clientele that resonates with your passion and expertise.
Now, I want to demystify something crucial here. Specialization is not just about being a master of one technique; it's a dynamic marketing strategy. It’s about attracting the clients who are looking for exactly what you offer while still giving you the freedom to showcase your versatility. And remember, your niche can evolve with you. It’s not a permanent label but a part of your journey in this ever-evolving industry.
For those just starting out, the question often arises: to specialize or not? Here's my take – don’t wait. Specializing early can be an incredibly effective way to build your clientele quickly. But how do you find your niche? My advice is to seek varied experiences, ideally by shadowing experienced stylists. This is where you observe, learn, and gradually discover what truly excites you. Your niche should be something that not only showcases your skill but also ignites your passion.
And for those who love variety, consider specializing in an experience rather than a technique. But here’s the key – be specific. It’s not enough to offer a ‘luxury experience’; it needs to be unique and reflective of your brand identity. Your specialization should resonate with your clients and set you apart in their minds.
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Welcome back to the Modern Hairstylist Podcast. Today, I'm thrilled to bring you a conversation I had with the amazing Dawn Bradley. Dawn's story is both inspiring and relatable, especially for those of us navigating the beauty industry while managing ADHD.
Dawn's journey in the hairstyling world began at 18, driven by a belief that it was a simple career path. However, over 22 years, she's crafted an incredible career, proving that financial success in this industry is more than possible. She's worked with top stylists around the globe, traveled extensively, and established a lucrative career, all before the age of social media documenting it.
Our discussion dived deep into the challenges and triumphs of living and working with ADHD. Dawn shared her late diagnosis at 38 and the mixed emotions it brought – relief mixed with sadness. She candidly discussed the initial phase of using ADHD as a crutch and then gradually learning to see it as a superpower, albeit reluctantly accepting the label of 'disability.'
One profound lesson from Dawn’s story is her realization that non-traditional paths can often lead to the most fulfilling careers. She emphasizes the importance of charting your own course, even if it's unprecedented. For both of us, being service providers and having direct accountability to our clients has been a significant advantage in managing our ADHD.
Dawn also shared valuable insights on the importance of hiring out tasks that are challenging due to ADHD, like administrative work or bookkeeping. This strategy not only saves time but also allows focusing on the aspects of work that are most enjoyable and profitable.
Dawn emphasized the importance of self-compassion and understanding that it's okay to work and live differently. Her message is empowering – our unique traits and ways of working aren’t just enough; they make us whole and complete.
This episode is not just a talk; it's a celebration of embracing who we are, with all our quirks and unique abilities. To all my fellow hairstylists and entrepreneurs out there, especially those managing ADHD, this conversation with Dawn Bradley is a must-listen. It's a reminder that our paths may be unconventional, but they are ours to own and thrive in. Don't forget to check out Dawn on her social channels and her upcoming website for more inspiration.
Connect with Dawn
Instagram - @dawnbradley Website - www.dawnbradley.com
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Welcome back to The Modern Hairstylist Podcast. I've just wrapped up an incredible year and as we're nearing the end of 2023, I've been reflecting on the invaluable business lessons I've learned. This episode, Top 5 Business Lessons From 2023, is a deep dive into these insights, and I'm excited to share them with you, hoping they resonate and inspire your journey too.
Firstly, I learned the significance of focusing on your core mission, even when it feels mundane or challenging. Last year, I found myself distracted by new ventures, causing my primary business to suffer. It's a reminder that often, success lies in persistence and dedication to your main goal, rather than chasing new, shiny opportunities. This year has taught me to trust my instincts and not let fear or panic drive my decisions.
One other key lesson was about the danger of making assumptions in business. We often let one negative feedback or a small failure cloud our judgment, leading us to make unnecessary changes. This year, I realized the importance of relying on real data and majority feedback to guide my business decisions. It's crucial to avoid knee-jerk reactions and instead focus on strategies grounded in solid evidence.
I also learned the importance of taking calculated risks. In the past, fear held me back from trying new strategies, but this year, I embraced the unknown. Testing new ideas and accepting that not everything will be a guaranteed success has been liberating and often led to unexpected growth. This approach is crucial for any entrepreneur looking to break new ground and evolve.
I discovered the importance of redefining success. In a world obsessed with metrics and achievements, it's easy to lose sight of what truly matters. This year, I've come to appreciate that success isn't just about hitting targets or outperforming others; it's about finding happiness, fulfillment, and learning from every experience. As we move into 2024, I encourage you to reflect on your own journey, celebrate your growth, and redefine what success means to you.
Remember, in this fast-paced industry, it's not just about the techniques and trends; it's about the business lessons we learn and how we grow as professionals and individuals. So, let's step into the new year with these lessons in mind and continue to shape our paths in the beauty world. Thanks for joining me on this episode, and here's to making 2024 another year of incredible growth and learning!
Past episodes referenced: Re-Define What "Success" Means To You
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Welcome to another episode of the Modern Hairstylist Podcast. Today I dive into the intriguing world of business strategies for hairstylists. In this episode, titled "Is Running Discounts To Get New Clients a Bad Idea?", we explore the complex dynamics of using discounts as a tool for building your clientele. Are discounts an effective lure or a harmful trap in the long run?
I share insights from my personal journey of building a solid clientele without relying on discounts, emphasizing strategic, niche-targeted marketing over temporary incentives. This episode isn't just about discounts; it's about understanding the value and implications of every business decision you make. We'll discuss the delicate balance between short-term gains and long-term business health, especially in our current unpredictable economic climate.
You'll hear about the difference between emotionally driven discounting and strategic incentivization. I challenge you to think of discounting not just as a price reduction but as an investment in your client's first experience. The focus is on understanding the return on investment (ROI) - a crucial mindset for successful entrepreneurs. We'll navigate through the nuances of building a clientele from scratch, filling gaps in your schedule, and the idea of quick cash injections.
Moreover, I delve into the importance of client retention and experience. You'll learn about the powerful impact of post-visit experiences, planting seeds for retention, and setting up a client journey that extends beyond the first visit. The episode also addresses concerns about attracting discount-seeking clients and maintaining the integrity of your pricing structure.
Finally, I emphasize the importance of testing and adapting strategies in marketing, as there's no one-size-fits-all approach. The conversation extends to the necessity of a well-thought-out referral program to balance incentives for new and existing clients.
Join me on this journey of discovery, strategy, and entrepreneurship in the beauty industry. Whether you're contemplating discount strategies or looking for ways to enhance client retention, this episode offers invaluable insights for every modern hairstylist. Tune in and let's navigate these business waters together!
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Buckle up because we've got an episode of The Modern Hairstylist Podcast that's as raw and real as it gets. Today, I've got a no-holds-barred conversation with the one and only J Ladner. Get ready for some unfiltered insights that'll hit you right in the feels.
So, here's the deal: we're about to peel back the curtain on the hairstyling game, and it's not all glamour and glitz. J Ladner and I are here to spill the beans on how efficiency and creativity make or break it in this industry. No sugar-coating, just straight-up truth about what it takes.
But we're not stopping at the surface level of success. We're digging deeper, my friends. J Ladner drops some serious wisdom bombs about how your personal joy and fulfillment should be the North Star of your career. Plus, we're talking about how breaking those colossal dreams into bite-sized chunks can actually make them achievable.
We also set our sights on the future. J lays it all out, sharing his big, audacious goals. It's a reminder that dreaming big isn't just a catchphrase—it's how you make things happen.
So, grab a seat, grab a drink, and join us for this unfiltered, no-BS journey through the world of hairstyling, personal growth, and embracing your authentic self.
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Welcome to another episode of the Modern Hairstylist Podcast, This week I am bringing you a very real, raw episode about a topic we all wrestle with – burnout.
This episode isn't just about understanding burnout; it's a deep dive into rethinking traditional self-care methods and their effectiveness. I'm sharing my personal journey during the pandemic, confronting burnout, and my unique take on self-care that goes beyond the conventional. This episode is for anyone feeling stuck in a rut, seeking a fresh perspective on managing their time and self-care routines.
Join me as I unpack these insights and offer practical, relatable advice for fellow beauty professionals and entrepreneurs.
I discuss the elusive cure for burnout and the individuality of our experiences. I open up about my own struggles with maintaining consistency and motivation, especially in business activities like marketing. It's a candid conversation about the ups and downs of professional life, acknowledging that there's no one-size-fits-all solution. This episode is crucial for anyone feeling the pressures of always being 'on' in their business and looking for comfort in the shared struggles of entrepreneurship.
I also share my personal experiences with ADHD, depression, and anxiety, emphasizing the importance of pushing through discomfort to achieve fulfillment and purpose. I encourage listeners to take small steps towards productive self-care, even when it's challenging.
This episode isn't just about dealing with burnout; it's a heartfelt conversation on the realities of running a business and the importance of finding your 'why' to stay motivated.
Tune in for an episode that's as much about self-discovery as it is about hair styling, and let's navigate these challenges together.
Past episodes referenced:10 Coping Mechanisms for ADHD Entrepreneurs
How To Get The Work Done When You're Overwhelmed Or Don't Feel Like It
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You know, life's a bit like a wild hairdo - sometimes it's smooth and sleek, other times it's like a big, tangled mess. Well, let me tell you about this one time I had the craziest travel experience. Picture this: I'm all set for a dreamy 17-day European adventure, booked through a travel agency that promised to handle everything – flights, itineraries, the works. I'm buzzing with excitement, but then bam! I'm stuck on a plane due to a GPS glitch. Talk about a hair-raising start, right?
This experience, as frustrating and upsetting as it was, taught me some pretty amazing lessons in customer service – something we all deal with in our salons daily. Ever had a client waiting while you're running behind? I sure have as I am sure you have. In this episode I am telling what I have learned during these situations.
You know when a client wants something that just isn't possible, and you have to manage their expectations? I've been there. It's like when the airline staff had to tell us about further delays. They made us feel we were in it together, not them versus us. In our salons, this approach can turn a potentially negative situation into a bonding experience with our clients. Whether it's explaining a price increase or a change in schedule, it's all about making them feel part of the journey.
And finally, friends, always be prepared to go the extra mile, especially when things go south. The way British Airways handled our missed layovers, rebooking flights without us having to ask, was a masterclass in proactive service. In our world, this means taking responsibility when we mess up.
Thanks for tuning in, and remember, even the messiest situations can be smoothed out with a bit of care and creativity.
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Hey there, friends, welcome back to the Modern Hairstylist podcast. Today I've got something really powerful for you. If you've ever doubted yourself in business, this episode is a game-changer. We're diving into a topic that hit close to home for me, sparked by a post in our Facebook group. A fellow beauty entrepreneur was feeling down about having only a 4% profit margin after a year full of challenges and first-time experiences, like hiring. It got me thinking, why do we label such numbers as bad or failures?
So, I want you to join me in this journey where we dissect this whole idea of profit margins and success in our industry. We often hear that anything less than 15-25% is a sign of an unhealthy business, but let's get real – does that really define our success? In this episode, I'm sharing why we need to look beyond these numbers and focus on long-term growth instead of immediate gratification.
I'll be honest, my business had ups and downs, and I've felt that sting of seeing lower profit margins. But here's the thing, I'm part of these incredible masterminds with multi-six and seven-figure business owners, and we often talk about the importance of setting our own success benchmarks, not just following industry standards. And you know what? Sometimes, what brings in the big bucks can leave you miserable. It's all about finding what aligns with you.
Remember, you're not just your business. You're a human being, deserving of happiness and success on your own terms. So, let's redefine success together. It's not just about hitting numbers or reaching certain profit margins. It's about being happy with what you do, serving your community well, and making an impact.
I want you to ask yourself, what does success really mean to you? Let's not let the outside noise dictate our paths. Thanks for joining me on this journey.
If this episode resonated with you, I'd be super grateful for a five-star testimonial. It helps get our message out to more amazing folks like you in the beauty industry.
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Are you wrestling with the Instagram vs. TikTok dilemma for your hairstyling content? You're not alone! This is the burning question in our industry right now, and it's time we dissect it with some real talk. Which platform will elevate your styling game and bring those clients streaming in? Let's dive in and unravel this together.
First things first, understanding where your ideal clients hang out is crucial. It’s not just about posting content; it’s about strategic targeting. My journey with Instagram has been a game-changer, drawing clients right into my salon chair. Remember, the key is to get real data on where your audience spends their time. Are they double-tapping on Insta or scrolling through TikTok? This decision should be driven by solid, audience-centric data.
Now, let's tackle the Instagram vs. TikTok showdown. Instagram is like your neighborhood café – familiar and local. It's excellent for connecting with potential clients nearby. On the flip side, TikTok is like a bustling global marketplace. It’s vast and can catapult you to influencer status, but remember, it's video-heavy, demanding more creative energy. If you're starting fresh and aiming to fill your salon, Instagram is your go-to. Nail it there first, then maybe flirt with TikTok. But a word of caution – TikTok can be intense, so brace yourself for a wilder ride if you venture there.
So my beautiful friends, whether it's Instagram’s community feel or TikTok’s global stage that entices you, the choice hinges on where your ideal clients are and what aligns with your salon goals. My tip? Master Instagram to build a strong local base, then consider TikTok as a potential next step. And hey, if this insight resonates with you, show some love with a review. Let's keep this beauty revolution thriving. Catch you on the next wave of salon success stories!
Past episode referenced:MIND BLOWING Statistics & Data - What Clients Prefer From A Hairstylist Today
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Welcome back to another episode of "The Modern Hairstylist Podcast."
I'm genuinely excited to share with you today's topic, which I believe is a game-changer for all of us in the beauty community. We're going to delve into the world of maximizing your earnings, a realm where the only limit to your income is your ambition. Are you ready to explore these possibilities? Let's jump right in and discover the strategies that can transform your career.
Our chat today will begin with the essence of our work - creating an outstanding guest experience and effective marketing. I'll share how you can turn every appointment into a profitable opportunity, making your clients' visits memorable and rewarding. For marketing, I’ve got some straightforward yet powerful tips that will help you attract your ideal clients seamlessly.
Then, we're going to touch on the practical aspects of our profession - efficient operations and the importance of ongoing learning. I'll discuss how organizing your business operations can lead to a smoother, more enjoyable work environment. Also, we’ll talk about the importance of staying inspired and educated, which is vital for keeping our creative juices flowing. Later in our conversation, I'm going to address a topic that's often on our minds - pricing. I’ll be sharing my perspective on this, drawing from personal experiences to provide insights on how to balance setting fair prices while valuing our expertise and services.
As we conclude, I'll guide you through the exciting opportunities beyond your regular salon services. We'll explore how you can diversify your income streams through retail sales, affiliate marketing, and specializing in niche markets. There are numerous avenues to explore that can enhance your business without solely relying on increasing service prices. Finally, as we wrap up this episode, I encourage you to share your experiences and feedback. If you've found value in our discussion today, please consider leaving a five-star review. Your input helps us reach more hairstylists and enrich our wonderful community.
So, that's what we have lined up for you in this episode. It's not just a chat; it's an exploration of practical strategies, personal anecdotes, and insightful advice designed to elevate your hairstyling career. Tune in, take notes, and let's embark on this journey of growth and success together!
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Ever felt like you're drowning in success? Sounds counterintuitive, right? But in this episode of The Modern Hairstylist Podcast, I'm diving deep into the challenges of being too booked and busy. It's not all sunshine and rainbows when your chair is filled every hour, every day. Let's get real about the stress, the overwhelm, and the missed opportunities.
In this episode, I break down why being super booked isn't always a blessing. From the constant client communication to the fear of taking a day off, I discuss the toll it can take on your personal life and well-being. But it's not all doom and gloom! I also share actionable strategies to manage these busier times. From streamlining communication to rethinking your pricing strategy, I've got you covered. Plus, I touch on the importance of tracking your numbers and understanding where your new client inquiries are coming from.
But wait, there's more! I also delve into what NOT to do when you're swamped. Spoiler alert: sacrificing your personal life isn't the answer. And with the holiday season around the corner, I share insights on how to maximize profits without overextending yourself.
Whether you're currently overwhelmed with clients or just preparing for that inevitable surge in your beauty business, this episode is packed with insights to help you navigate the rollercoaster of demand. So, tune in and let's get your business thriving in a way that serves you best.
Other Episodes Referenced:
Holiday Season (Part 1): How to Maximize Profit Without Working More
Holiday Season (Part 2): How to Set Boundaries During the Holidays
5 Unique Metrics to Track The Health of Your Business
5 Questions to Ask Yourself Before Raising Your Prices
The Truth About Stopping Pre-Booking - Dangers, Answers, & Strategies
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Let's connect on Instagram!
Ever felt the panic of a slow business month?
I've been there, and it's not a walk in the park. But here's the thing: slow periods can be a goldmine of opportunity if you know how to navigate them. In this episode, I'm diving deep into strategies that will not only help you prepare for those inevitable slow times but also turn them into growth opportunities. Whether you're a seasoned hairstylist or just starting out, this episode is packed with actionable tips that can transform your approach to business.
We all know the rollercoaster of the beauty industry - one month you're booked solid, and the next, you're wondering where all the clients went. But instead of panicking, let's talk strategy. From the importance of consistent marketing (even when you're swamped) to leveraging what you already have in your business, I'm sharing insights that can boost your bottom line and prepare you for those quieter times. And trust me, it's not just about attracting new clients; it's about nurturing and retaining the ones you already have.
But what about when business is booming? Next week, I'll be flipping the script and discussing how to handle those overwhelming periods when you're super booked. Because let's face it, managing success comes with its own set of challenges.
If you're ready to take control of your business's ebbs and flows, this episode is a must-listen. And hey, if you love what you hear, please leave a testimonial and follow the podcast.
For more in-depth strategies and systems, check out my programs at HunterDonia.com. Here's to building a resilient, thriving business, no matter the season!
Other episodes of interest:
Episode 6 - How to Get Over Your Fear Of Selling Retail
Episode 73 - How to Navigate Fear Based Decisions in Times of Uncertainty
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Ever felt like the financial side of the beauty industry is a maze you can't navigate? Well, you're not alone. Dive into this chat where we unravel the mysteries of money, taxes, and more with the fabulous Kenesha Coleman, the go-to Beauty CPA. 🌟
Kenesha spills the beans on why so many beauty professionals feel lost when it comes to finances. From the common misconceptions about tax planning to the importance of understanding your numbers, she's got the lowdown. And guess what? It's not just about crunching numbers; it's about empowering yourself and your business. 💪
We also get into the nitty-gritty of bookkeeping (yes, the dreaded B-word!) and why it's crucial for your success. Plus, Kenesha shares her journey from working with the IRS to championing beauty entrepreneurs. It's a rollercoaster of insights, laughs, and aha moments!
So, if you've ever felt overwhelmed by tax season or just want to get a grip on your finances, this chat is for you.
Grab a cuppa, relax, and let's dive in!
Resources:
Connect with Kenesha on Instagram - @thebeautycpa
And you can also check out her website - www.colemantaxllc.com where you can avail of her free discovery call.
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Ever had one of those lightbulb moments where you're like, "Hold up, us hairstylists have the power to literally change the world?" Well, snuggle in, because this episode is all about that. We're diving deep into the beauty industry, our mad skills, and the big heart we've got for making a difference.
In this weeks episode I'm chatting with Alannah Zilkowsky. She's not just your everyday hairstylist; she's a salon boss and crafts some seriously cool websites for folks in our industry. And she's from Edmonton, Alberta, Canada! But here's the real tea: she's deeply involved with this initiative called Hair Aid. Imagine jetting off to the Philippines, teaching hair magic, and empowering women to uplift their families. Mind-blowing, right?
Now, Hair Aid isn't just a catchy name. It's an Australian charity that's all about teaching women the art of hair cutting. They're sprinkling their magic in places from Indonesia to Cambodia and even Guatemala.
Alannah spills all about her adventures, from the funniest language mix-ups to the rapid-fire learning of the trainees, our chat is packed with all the feels. If you've ever daydreamed about blending your love for hair with some real-world impact, you're in for a treat.
Resources:
Check out Hair Aid
Connect with Alannah on Instagram: @breezewebdesigns
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Ever had one of those days where you're like, "Where did the time go?" If you've muttered, "I just can't find the time," then, trust me, this chat is the real talk you've been waiting for. Join me, Hunter, as we dive deep into the hustle of working both smart and hard, and why some tasks are game-changers for our business growth.
Let's get real for a second, not all tasks are created equal. In our beauty biz world, we've got to figure out which tasks just keep the lights on and which ones rocket us to the next level. Sometimes, it's about those short-term hustles for the big wins down the road. Maybe it's about setting that alarm an hour earlier or splurging on services that give us a breather. It's all about playing it smart.
But hey, life happens, right? We've all got our personal dramas and curveballs. Yet, even with life's chaos, we've got choices. We can streamline, hand off, or ditch tasks that aren't pushing us forward. It's not just about squeezing in time; it's about making it. And sometimes, that means taking a hard look at our day-to-day and making those bold moves.
If you're dreaming big in your beauty business, know it's gonna take some grit and grind. But with a sprinkle of strategy and a whole lot of heart, we can strike that sweet balance between work and play. So, let's pause, dream a bit, and hustle together. Remember, it's not just about the quick self-care fixes; it's about investing in our big, bold, beautiful dreams.
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Ever wondered how to truly systematize your beauty business?
Dive into this episode where I unveil the secrets behind a successful, automated, hands-off beauty business. Imagine a world where clients find you, trust you, and book with you without the back-and-forth hassle. It's not just a dream; it's entirely possible!
In this episode, I break down the importance of a stellar client experience that starts way before they even step into your salon. It's not just about the amenities or the cool drinks; it's about creating a personalized experience that sets you apart in the beauty industry. And guess what? You don't have to sacrifice your personal touch when you automate and systematize. In fact, it enhances the client experience, ensuring consistency and professionalism every single time.
But how do you make this dream a reality without burning out? I delve deep into the power of leveraging technology to streamline operations, from booking to client communication. Say goodbye to those time-sucking admin tasks and hello to scalability and growth. With the right systems in place, you can focus on what truly matters, serving your clients and growing your business.
The beauty industry is evolving rapidly, and staying ahead of the curve is crucial. Whether you're an independent stylist or dreaming of scaling up, this episode is packed with actionable insights to transform your business. And if you're hungry for more, check out my Pre Visit Pathway Programme at hunterdonia.com, where I guide you step-by-step to achieve the automated beauty business of your dreams.
So, if you're ready to elevate your beauty business, tune in, and let's get started.
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Ever found yourself in a tight spot trying to communicate those tricky changes to your clients? Whether it's a price hike, a shift in your working hours, or a new booking system, I get it—it's daunting. But guess what? In this episode, I'm diving deep into a foolproof 3-step process that's helped hundreds of hairstylists, just like you, navigate these waters with confidence and grace.
First up, we chat about the importance of choosing the right vehicle for your message. Spoiler alert: blasting it on social media might not be the best idea. Instead, think email blasts and one-on-one chats. But remember, it's not just about the message—it's about the delivery. Keep it upbeat, client-centric, and focus on the benefits. After all, in the beauty industry, it's all about ensuring your clients feel valued and understood.
But what if you face pushback? Don't sweat it. I'll walk you through handling objections with empathy, without compromising on your business decisions. Sometimes, it's about explaining your side of the story, and other times, it's about helping clients find what's best for them—even if it means parting ways.
Remember this: changes are inevitable. But with the right approach, they can be opportunities for growth, both for you and your clients. So, if you're ready to level up your client communication game, tune in and let's get started!
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Ever thought about the safety and efficiency of your online booking system? In this episode of The Modern Hairstylist Podcast, I dive deep into my personal experience and the pivotal moment that made me rethink my online booking strategy. If you've plastered that 'Book Now' button all over your social media, this episode is a must-listen.
In a world where digital presence is paramount, especially in the beauty industry, we often prioritize convenience over safety. I share a chilling encounter that made me realize the potential dangers of having my salon address, phone number, and schedule accessible to everyone. But it's not just about safety; it's also about ensuring you're attracting the right clients and maximizing your time efficiency.
Here are the key takeaways from this episode:
- Safety First: The importance of vetting clients and the potential risks of public online booking.
- Time is Money: The true value of your time and why every successful CEO prioritizes time efficiency.
- Streamlining the Booking Process: How to ensure clients book the right services without the back-and-forth.
- Digital Forms & Automation: The benefits of a digital consultation form and how it can elevate the client experience.
- The New vs. Existing Client Journey: Differentiating the client experience and the power of a client-only app.
Join me as I break down the benefits of rethinking your online booking strategy, ensuring you're not only safe but also working smarter, not harder. Whether you're a seasoned stylist or just starting out, this episode is packed with insights that can transform your business approach. And remember, it's not just about getting clients in the chair; it's about ensuring every interaction is efficient, safe, and tailored to their needs.
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Hey there, my friend, get ready for a game-changing episode on The Modern Hairstylist Podcast. Picture yourself 20 years from now, looking back at your hairstyling journey. Will you say, "I'm glad I set boundaries and lived life to the fullest," or will you have regrets about missed moments? Today, we're diving into the power of boundaries and how they can shape your career and life.
Whether you're an entrepreneur or an employee, you ventured into this industry for freedom and fulfillment. Yet, we often carry old habits and overwhelm into our new ventures. Why add more stress when you can embrace entrepreneurship for work-life balance and success?
Imagine saying "yes" to yourself while delivering outstanding service to clients. It's entirely possible, and I'm here to share strategies on how to implement boundaries effectively. Don't choose between success and happiness; you can have both.
Boundaries aren't just a mindset shift; they're about practical systems and support. Embrace discomfort, invest in your future, and let's create a career and life that you'll cherish for the next 20 years and beyond.
Trust me, this episode is packed with practical insights, personal stories, and actionable steps that can revolutionize your hairstyling career. Whether you're an experienced entrepreneur or just starting out, these strategies will empower you to take control of your destiny, find balance, and unlock your full potential. So, stay tuned and discover how to create a thriving hairstyling career that you'll look back on with pride and satisfaction 20 years from now. It's time to make that change, my friend.
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Welcome to The Modern Hairstylist Podcast! I'm your host, Hunter, and today's episode is all about unveiling MIND BLOWING statistics and data that shed light on what clients truly prefer from hairstylists in today's fast-paced world.
We're diving deep into the insights gathered from surveying 500 women, and trust me, the results are eye-opening. Have you ever wondered how to navigate through the sea of opinions and stay on track with your business goals? I'll share why tuning out irrelevant advice is key to your success.
Now, let's talk about online booking – a topic that's been the talk of the industry. Did you know that a whopping 71% of clients actually prefer booking their appointments online? It's time to rethink online booking as more than just an add-on, but rather a fundamental way to enhance client experience and streamline your schedule.
But that's not all. We're diving into a revolutionary approach to booking. Imagine clients filling out digital consultation forms even before reaching your schedule. And here's the shocker: 95% of respondents are more than willing to embrace this. I'll show you how to empower clients, simplify communication, and ensure the right services are booked, all while giving you more time to focus on what you love.
Pricing models have been a hot topic, and the data speaks volumes. A staggering 66% of those surveyed prefer all-inclusive package pricing, valuing transparency and convenience. I'll break down how this approach can not only satisfy clients but also supercharge your business.
Join me in this episode as we explore the intersection of data, technology, and client-centric strategies that will redefine the way you approach your hairstyling business. Get ready to be inspired and equipped with the tools to take your business to new heights. Tune in to MIND BLOWING Statistics & Data - What Clients Prefer From A Hairstylist Today on The Modern Hairstylist Podcast!
Episodes Referenced:
Glossgenius vs. Vagaro vs. Square
The Truth About Stopping Pre-Booking - Dangers, Answers, & Strategies
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Hey there, lovely listeners! Welcome back to another episode of The Modern Hairstylist Podcast. I'm excited to dive deep into an essential topic that's transforming the way we connect with clients and thrive in the beauty industry. You won't want to miss the insights I am about to unpack!
Picture this: you're an independent hairstylist, dedicated to offering your clients an unparalleled experience. You know the buzzwords—personalized, tailored, unique. But do you truly grasp their significance? In today's dynamic beauty landscape, the fundamentals are just the beginning. The basics of a scalp massage, refreshing drinks, and on-point education? They're now the norm. Your clients expect more. That's where I come in, with a roadmap to not only meet expectations but exceed them.
Let's talk personalization. 80% of customers seek businesses that provide customized experiences. Gone are the days of one-size-fits-all. It's time to step up, creating a unique haven for each client. From beauty pros to stylists, salon owners, and all you wonderful beauty professionals, offering a service tailored to individual needs can set you apart and elevate your business to dazzling heights.
Ah, the magic of non-confrontational communication. Our world is shifting, and so are the ways we connect. Clients crave meaningful exchanges minus the pressure. I'm here to guide you through this transformative journey. No more guessing games—learn how to embrace tools like digital forms that empower clients to express themselves honestly and openly. By building an environment of trust and understanding, you'll unlock precious insights that can skyrocket your business.
Here's the scoop: 90% of leading marketers swear by personalization's impact on profitability. With conglomerates entering the arena, it's time to step up and stand out. Offering tailored luxury isn't just a touch of class—it's a business strategy. And the beauty? Clients willingly invest more when they're treated to an experience that transcends expectations.
So, if you're ready to transform your salon game, listen up. My podcast unveils the secret sauce to success: blending personalized experiences with modern, non-confrontational communication. This dynamic duo isn't just about boosting profits—it's about crafting an impact, fostering relationships, and stepping into your power.
Don't let the competition overshadow your brilliance. Embrace personalization. Embrace open dialogue. Embrace the art of making your clients feel seen, heard, and cherished. Dive into this episode and unlock the potential that's been waiting for you. You have the power to revolutionize the beauty industry, one customized experience and non-confrontational conversation at a time.
Thanks for joining us today on The Modern Hairstylist Podcast. Until next time, stay fabulous and keep slaying, beauty warriors!
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Hey there, welcome back to The Modern Hairstylist Podcast! Are you feeling the pressure of rising costs and the need to level up your prices? Or perhaps you're swamped with clients, struggling to find breathing space in your schedule. If you're nodding along, you're in the right place. I'm excited to dive into the latest episode where we explore the essential questions every hairstylist should ask themselves before raising their prices. I'm your host, Hunter Donia, and today we're breaking down the strategies and considerations that could impact your pricing decisions.
In this episode, I'll take you through the key factors that play into deciding whether it's the right time to raise your prices. From cost of goods increases to balancing demand and supply, we'll uncover the nuances that can impact your bottom line. You'll learn about the two primary reasons behind a price increase and how to tailor your approach based on your unique circumstances.
Have you ever wondered when the right time is to adjust your prices? We'll explore the timeline between price increases and the delicate balance between being conservative and embracing change. It's not just about the dollar amount; it's about understanding your market and ensuring that your clients perceive your services' value.
Ready to dive into the world of pricing? Join me in this episode as we navigate the ins and outs of raising your prices in this business. Whether you're new to pricing adjustments or a seasoned pro, you'll find valuable insights that can help you make informed decisions. Remember, there's no one-size-fits-all approach, but armed with the right questions, you can confidently make changes that align with your goals.
Tune in now and let's explore the art of pricing together!
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Step into my world at The Modern Hairstylist Podcast, where I, Hunter Donia, your host and an experienced industry insider, invite you to an engaging episode that delves deep into the transforming landscape of the hairstyling realm. Join me as I share a riveting live coaching session, a special peek into my mastermind program. This invaluable content is now available to all of you, ensuring everyone can tap into its content.
In this candid episode, I bring you into enlightening conversations I've had with dynamic entrepreneurs making waves in their respective businesses. Drawing from my own experiences, I dissect the current state of the industry and explore the shifting patterns of consumer behavior. I'm thrilled to pass on the insights I've gained from discussions with seven and eight-figure entrepreneurs. Despite feeling like a small fish in these groups, I've embraced the role of a learner and now bring these invaluable lessons directly to you.
Together, let's embark on a journey of recalibration. I'm here to help you reshape your perspective on your business, to shed old notions and comparisons, and to usher in a fresh approach. Acknowledge that your current position is exactly where you're meant to be amidst rapidly changing times. The inflated successes of 2020-2022 are giving way to new realities, and it's essential to adapt with an open mind.
As we navigate the unpredictability inherent in the business world, I offer a dose of candid tough love. Discover the significance of automation and systems in driving growth for modern hairstylist businesses. I bring you insights from Fortune 500 companies, showing the increasing adoption of these strategies for staying ahead. With a focus on tracking your numbers, I unveil the power of discerning real growth avenues and dispel misconceptions tied to client preferences.
Allow me to guide you towards a refreshed mindset and renewed strategies for success in the ever-evolving hairstyling industry. Join me in this illuminating episode, and together, we'll embrace a new way of thinking that empowers your journey as an independent hairstylist.
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Welcome to another episode of "The Modern Hairstylist Podcast"! In this episode, I'll be guiding you through the do's and don'ts of building your beauty business website. As a fellow beauty professional, I understand how daunting this process can be, but fear not! I'm here to make it simpler and painless for you.
Throughout this episode, you'll discover essential do's that will elevate your website's appeal and functionality. I'll share tips on creating compelling content, using captivating visuals, and ensuring an intuitive navigation experience for your visitors.
Additionally, I'll help you avoid common pitfalls with crucial don'ts that can hinder your online presence. By highlighting these mistakes, you'll be better equipped to overcome them and establish a strong digital footprint for your beauty business.
Building your website shouldn't be overwhelming, regardless of your tech background. I'll break down the process into manageable steps, empowering you to approach it with confidence. Whether you're a tech-savvy entrepreneur or a total beginner, you'll find value in these insights.
Enjoy the episode!
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Welcome back to The Modern Hairstylist Podcast! In this episode, I am delving into the often overlooked and underestimated aspect of hairstylist businesses—the client experience.
I am passionate about creating an exceptional client experience which will significantly impact your business's success and lead to organic referrals.
I am sharing simple yet powerful strategies that every hairstylist should implement with their clients. Right from giving new clients a warm tour of the salon space to saying goodbye to them at the door just before they leave.
There is superpower also in the after-style consultation, where you can solidify your client's satisfaction and retention.
Join me today in revolutionizing your hairstylist business by focusing on these client experience opportunities. Implement my proven strategies and witness how a small shift in your approach can lead to tremendous growth and success in your independent hairstyling journey.
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Welcome to another thought-provoking episode of The Modern Hairstylist Podcast, hosted by Hunter Donia.
In this controversial episode, I delves into the topic of "Eliminating Tipping: The Impact that it Had and What To Consider." I am speaking candidly about my personal journey and experiences behind my decision to go gratuity-free in my business.
I am discussing the reasons that led to removing tipping, and what you should consider if you are contemplating this change, and the strategy behind rolling out such a shift in your pricing structure.
I want to emphasizes that this is my perspective is not a definitive answer, I recognize that the decision to eliminate tipping is subjective and dependent on individual circumstances.
I also addressing the conversation surrounding the racist history behind tipping and the considerations I made as an ally for diversity, equity, inclusion, and belonging within the beauty industry.
As the CEO and business owner, I urge you to make decisions aligned with your core values and business goals. Whether you choose to keep tipping, eliminate it, or adjust prices, the key is to operate legally, stay financially responsible, and maintain alignment with your own values.
Join me in this candid, eye-opening conversation about the impact of eliminating tipping in the beauty industry.
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Welcome back to the Modern Hairstylist podcast! I'm your host, Hunter Donia.
In this episode titled "Do's & Don'ts of a Digital Consultation Form (why yours isn't working)," I dive into the incredible potential of digital forms to transform your hairstyling business. Drawing from my own experiences and success stories from my students, I reveal how these forms can streamline operations and accelerate growth. Join me as I provide in-depth insights and practical strategies for optimizing your digital forms to achieve the results you desire.
Throughout the episode, I emphasize the importance of nurturing your clients through a well-crafted website journey before introducing them to a digital form. While social media and online reviews provide some information, it is crucial to have a personalized website that speaks directly to your clients' pain points and showcases the possibilities they can expect. I reveal the marketing and sales potential of a website and offer practical tips on optimizing its copy to engage potential clients and encourage them to book appointments.
Join me on this enlightening episode of the Modern Hairstylist podcast as I share my journey with digital consultation forms and offer practical strategies to optimize them for exceptional results. Don't miss out on the opportunity to revolutionize your hairstyling business with streamlined digital processes and a customer-centric approach. Tune in now and unlock the full potential of digital forms in your journey to success.
Other episodes referenced today: 5 Unique Metrics to Track The Health of Your Business
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Welcome back to The Modern Hairstylist Podcast! In this episode, Hunter Donia dives deep into the anxieties and fears associated with change, both personal and professional.
He offers candid insights about the complexities of navigating change as a business owner and confronting the uncomfortable elements of growth and evolution. Drawing from his own experiences, he discusses the critical importance of embracing failure and using it as a stepping stone to success.
Hunter emphasizes the need to overcome fears of failure, imposter syndrome, and the hard work needed to achieve business growth, such as raising prices. He encourages listeners to tap into their past experiences and future aspirations to drive their present actions.
This episode is an empowering call to action, urging individuals to take responsibility, utilize their resources, and step up their game to catalyze change. Tune in for a motivational push and some invaluable advice on how to handle the uneasy yet essential process of change.
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Welcome back to another episode of The Modern Hairstylist Podcast! In this episode, I am joined by the wonderful Kaitlyn Granger and we dive into the hot topic of "Toxic Hustle Culture."
We discuss the ongoing debate surrounding the pushback against hustle culture, particularly from the younger generation. This conversation centers around finding a balance between working hard and taking care of oneself.
Kaitlyn sheds light on the generational differences in perspectives on work and highlights the fact that this debate has existed throughout history. With the rise of social media, the debate has become more amplified and relevant due to changing economic conditions and the rising cost of living.
We want this episode to serve as your reminder that it is crucial to understand when to stop and reap the benefits of hard work. Continuously overworking without taking time for oneself can lead to unhappiness and a lack of fulfillment in the long run. It is essential to build a life that is not solely focused on work but also encompasses personal growth and happiness.
Tune in to this insightful episode to gain a deeper understanding of the toxic hustle culture debate and learn valuable lessons about finding the right balance in your own journey.
Connect with Kaitlyn over on Instagram @kaitlynmgranger or check her out at www.reelhairstylist.com
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Welcome back to another episode of The Modern Hairstylist Podcast! In this episode titled "10 Coping Mechanisms for ADHD Entrepreneur," I delve into the challenges faced by ADHD entrepreneurs and share my personal coping mechanisms. As someone with ADHD, I understand the struggles of navigating different directions and constantly battling distractions. In this episode, I emphasize the importance of acknowledging ADHD's impact on our daily lives and the negative self-perceptions that can arise from it.
However, I also highlight the fact that ADHD does not define our worth. By embracing self-awareness and implementing effective strategies, we can harness our strengths as creative and passionate business owners while overcoming the hurdles ADHD presents.
I discuss the importance of setting realistic expectations. Recognizing our patterns and limitations allows us to avoid overcommitting and setting ourselves up for failure.
I address the topic of meditation. I share my initial skepticism and highlight alternative approaches that can be equally effective. I also dive into practical advice tailored specifically to business owners with ADHD.
And most importantly, I emphasize the significance of being kind to oneself. Often, ADHD individuals struggle to show up for themselves and feel immense guilt and anxiety as a result.
Join me on this episode as I share my personal journey and coping mechanisms for ADHD entrepreneurs. While the struggles may persist, embracing self-care, realistic expectations, and mindfulness can empower us to thrive in our businesses while nurturing our overall well-being. Don't miss out on these valuable insights and strategies to create a successful and fulfilling life as an ADHD entrepreneur.
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In the latest episode of The Modern Hairstylist Podcast, I am delving into the pressing issue of last-minute cancellations and no-shows in the hairstyling industry. As professionals face challenges in maintaining a consistent schedule, I explore effective strategies to address this problem while ensuring a positive client experience. Tune in to discover practical solutions that can help hairstylists overcome scheduling hurdles and enhance their business operations.
I want to emphasize the importance of implementing smart systems and boundaries to minimize the occurrence of last-minute cancellations and no-shows. By exploring innovative approaches and industry insights, hairstylists can gain valuable knowledge to optimize their client experience.
Join me in this episode as I share expert advice and practical tips that can make a significant difference in managing appointments and ensuring client commitment.
If you're interested in discovering new ways to improve your hairstyling business and reduce the impact of scheduling conflicts, this episode is a must-listen. Tune in to explore effective strategies that can transform the way you handle appointments and enhance client satisfaction. Don't miss out on this insightful discussion that will equip you with the tools you need to thrive in the hairstyling industry.
Past episodes referenced in this episode:When Should You Charge The Cancellation Fee?The Truth About Stopping Pre-Booking - Dangers, Answers, & Strategies
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Welcome to another episode of The Modern Hairstylist Podcast, a business podcast for independent hairstylists hosted by me, Hunter Donia.
In this episode titled "Are Automations, Boundaries & Systems a Buzzkill for Client Experience?", I explore the misconceptions surrounding technology and automation in the salon industry. I speak about the importance of maintaining a human touch while leveraging technology to enhance the client experience.
Did you know that you can utilize an easy form to send personalized emails to clients, including personal notes, retail recommendations, maintenance instructions, and booking suggestions. By automating these emails, you can demonstrate their attention to detail and create a more personalized experience.
The episode also delves into the benefits of automation for new client retention, the importance of following up with clients and addressing any concerns or questions they may have after their first visit. By automating follow-up emails, you can significantly increase new client retention rates and build trust with your clientele.
I want to remind you that you should take responsibility as customer experience designers and ensure that your client's expectations align with your business practices. By seeking client feedback and making the client experience more convenient, you can cultivate loyalty and trust.
Past episodes referenced in this episode: 5 Unique Metrics to Track The Health of Your Business
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Welcome to the Modern Hairstylist Podcast. In this episode titled "How to Be a Customer-Centric, Modernized Business," I am joined by a very special guest, Angel Robinson, a stylist barber, holistic trichologist, and multifaceted entrepreneur. Together, we discuss Angel's inspiring journey, her mission to revolutionize the industry, and the tools she provides to hairstylists.
Angel Robinson, a fourth-generation barber, shares her personal story and how her mother recognized her talent at a young age. With roots connected to industry pioneers like Annie Minerva Turnbo Malone and Madam CJ Walker, Angel's passion for the barber and beauty industry runs deep. She is not only a successful business owner with multiple barbershops across different states but also an online school owner offering certification in holistic trichology.
In this engaging conversation, Angel imparts valuable lessons and insights for the younger generation in the industry. She emphasizes the importance of seeking wise counsel, understanding the business side of hairstyling, and creating systems and boundaries to provide exceptional customer service. Angel shares her experiences and acknowledges the need for structured approaches in the industry to ensure long-term success.
Join myself and Angel Robinson in this insightful episode of The Modern Hairstylist Podcast. Learn from Angel's wisdom and experience to enhance your skills, create efficient systems, and establish yourself as a leader in the industry.
Don't miss out on this valuable conversation that can transform your career behind the chair.
Check out Angel via her website - angelrobinsonteaches.com
Also, check out Angel's new range
of scalp care - deeperthanroots.com
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Welcome back! In this insightful episode of The Modern Hairstylist Podcast, I am introducing the importance of tracking metrics in order to evaluate the health of your business while staying on track towards achieving your personal goals.
While it may not be the most exciting activity, tracking metrics is absolutely essential if you want your business to succeed. I touch on five unique metrics business owners should consider and track, to help them achieve the best results. If you take your metrics and numbers seriously, you might just create the life you've always wanted, full of wealth, freedom, time, energy, love, passion, and fulfillment!
In the first segment, I start his metric discussion with website conversion rate. This is so important because it allows you to evaluate how effective your website is at speaking to your customers' needs. By optimizing your website, you become absolutely worth it to website visitors, that is when they will want to go ahead and take the next step.
The next metric I dive into is your percentage of retail / percentage of gratuity to your total revenue. I want emphasize the importance of understanding where revenue comes from because when you understand this, you can get to your end goals that much faster!
I will also highlight how average tickets can help you to plan ahead. Who doesn’t want insight on how to plan ahead? It is also key to understand the importance of your new client retention rate in correlation with existing client retention rate. You must first understand one before you can really understand the other! It's then that you can provide an amazing experience, for both yourself and your customers.
You don’t want to miss this perceptive episode of The Modern Hairstylist Podcast, where I provide you with helpful insight into the keys to success in the salon business industry.
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In this empowering episode of The Modern Hairstylist Podcast, I am tacking the critical topic of navigating fear-based decisions and pricing strategies in the hairstylist business world. In today's uncertain times, it's essential to make informed decisions driven by data, not fear. By staying focused on your own business goals and clients, you can overcome challenges and continue to grow your salon business.
In the first segment, Hunter discusses the importance of staying in your own lane and basing your pricing decisions on your unique business situation. By focusing on the numbers and results of your business, you can make confident decisions that are best suited for your salon's growth and profitability.
Next, Hunter dives into the impact of fear on decision-making and how fear-based choices can hinder your business's success. He passionately explains why it's crucial to avoid making emotional decisions and instead stay analytical in your approach. Learn how to put the blinders on and concentrate on your own business, regardless of external influences.
Hunter also highlights the importance of understanding your target market and providing solutions that resonate with your clients' needs. By offering exceptional services that are highly valued by your clients, you can maintain their loyalty and secure their business, even during challenging times.
Additionally, Hunter addresses the fear-mongering that exists within the coaching community and encourages listeners to be discerning about the information they consume. By choosing to follow leaders who inspire and empower, rather than those who leverage fear for profit, you can create a more successful and thriving business.
Finally, Hunter offers valuable advice on how to protect your mindset and maintain a positive outlook. By unsubscribing from fear-based content and focusing on what truly matters in your hairstylist business, you can make better decisions and achieve your goals.
Don't miss this insightful episode of The Modern Hairstylist Podcast, where Hunter shares his wealth of experience and wisdom to help you navigate fear-based decisions and pricing strategies. Tune in now and learn how to stay confident, focused, and successful in your hairstylist business!
Referenced in this weeks show was Episode 73 - How to Navigate Fear Based Decisions in Times of Uncertainty - click here to listen back
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Whether it be pricing differently to make up for the extra time you take with new clients, or you’ve grandfathered Linda into your prices from 10 years ago, in this episode of the Modern Hairstylist Podcast, I breaks down my philosophy about the conundrum of pricing differently per new clients and existing clients.
I talk about:
• Why you may not want to charge extra for first visits
• When it would be appropriate to charge extra for first visits
• Why grandfathering people in could really harm your business
• How to dig yourself out of that hole
Whether you’re considering charging differently for new clients, you already are or you have some clients you should be charging full price - this episodes for you!
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Attention, solo-operating hairstylists! Have you ever thought about owning your own salon suite? Wondered if it's the right choice for you? In this episode of The Modern Hairstylist Podcast, we're going to dive deep into the reality of suite ownership.
I'll be sharing my unfiltered thoughts on the subject, discussing what you need to consider before you take the plunge. Is it really as easy as some people make it out to be? Spoiler alert: no, it's not. But I'm not here to discourage you - I want to give you a realistic perspective so you can make an informed decision.
One of the things I'll be talking about is the marketing message that's often sold to hairstylists: "It's easy! You'll make more money!" While there might be some truth to that, it's not the whole story. I'll explain why and share my own experience as someone who has owned a salon suite.
But here's the thing: while I don't believe suite ownership is for everyone, I do think it's worth considering. If you're someone who craves independence and wants to be your own boss, it could be a great fit for you. Just make sure you go into it with your eyes wide open.
I'll also be sharing my predictions for the future of the beauty industry as it pertains to independence. Are we going to see more and more solo-operating hairstylists? Is this trend going to continue? You'll have to listen to find out!
So, whether you're already a suite owner, thinking about becoming one, or just curious about what it's all about, this episode is for you. Tune in to get the inside scoop on suite ownership, and don't forget to follow the The Modern Hairstylist Podcast on whatever platform you are listening, and make sure you don't miss any great episodes.
Please share your thoughts on this episode with me in stories / DM me, I would love to hear from you.
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In this thought-provoking episode of The Modern Hairstylist Podcast, I open up about the emotional rollercoaster that passionate entrepreneurs, CEOs, and hairstylists face in their careers. From the soaring highs to the crushing lows, I am diving into the impact that entrepreneurship can have on mental well-being, anxiety, and depression, and how to navigate imposter syndrome.
As a hairstylist and business owner, I share my personal experiences and lessons learned from therapy and mindset work. In this open and honest conversation, I want to challenge you to be open-minded and vulnerable in understanding that your personal worth is separate from your business success.
I am diving deep into the mindset required to be a successful CEO and tackle the comparison game that plagues the our industry, particularly in the age of social media. This episode is a must-listen for anyone looking to find balance and maintain a healthy mindset in their career while striving for success.
Ready to join me on this insightful journey? Tune in, take a deep breath, and embrace the conversation that will help you transform your mindset for the better.
Past Episodes Referenced:Ep 75: Getting Over The Guilt of Not Working or Taking Time OffEp 73: How to Navigate Fear Based Decisions in Times of Uncertainty
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On today's episode of The Modern Hairstylist Podcast we are bringing you the amazing Bryanna Barrow. As a licensed cosmetologist of 13+ years turned accountant, Bryanna created Clear Vision Accounting Solutions, a boutique tax and accounting firm to solve one of the biggest problems that she saw amongst her peers within the beauty industry…money management.
We are diving into a huge problem within our industry, which is what to pay yourself, how much you leave in your business, how much should you take out and when. Bryanna talks us through the basics of understanding your budget, she explains how to get yourself organised. We talk about the importance of understanding the money you need to live you life, your personal budget and your business budget.
This is a episode that is full of amazing tips for any stylist. Bryanna's overall goal is to help beauty industry leaders stress less about taxes, pay themselves consistently, and see their bank accounts grow through innovative tax and business strategies.
Connect with Bryanna on Instagram: @thebeautybizcfo
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Are you a solo-operating hairstylist struggling with work-life balance and the guilt that comes with taking time off? In this episode of "The Modern Hairstylist Podcast," we dive deep into overcoming the obstacles that come with managing your own hairstylist business and prioritizing self-care.
Hunter Donia and Kaitlyn share their personal experiences of dealing with the guilt and discomfort of separating their identities from their work. As hairstylists, we often prioritize our clients' needs over our own, but it's essential to remember that we can't serve others without first serving ourselves. Hunter talks about the importance of setting boundaries, implementing systems that allow for downtime, and building a sustainable hairstylist business that respects your personal life.
One major issue hairstylists face is the fear of letting clients down. Hunter emphasizes the importance of understanding that not every client will show up for you the way you show up for them. So, set your boundaries and remember, you can't give your clients 110% if you don't take care of yourself first.
Hunters stressed the importance of implementing strategic solutions in your hairstylist business. These could include pricing adjustments, a limited booking range, home color kits, and more. By being proactive and putting systems in place, you'll reduce the guilt and stress associated with taking time off or needing to reschedule clients.
Kaitlyn reminds us that everyone deserves sick days and vacations, regardless of their career path. As hairstylists, it's crucial to give ourselves grace and accept that it's okay to take time off. Hunter and Kaitlyn encourage you to get comfortable with not working for a moment, because life is short, and it's just hair - your clients will be fine.
In conclusion, the journey to achieving work-life balance as a solo-operating hairstylist is challenging, but with the right mindset, strategies, and self-care practices, it's possible. Remember, you're not alone, and "The Modern Hairstylist Podcast" is here to support you every step of the way. So tune in, and let's create a healthier, more balanced hairstylist business together!
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In this week's episode, we dive into "How to Phase Out Services That You No Longer Do." As the beauty industry continues to evolve, so does your business. But how do you make those transitions while keeping your clientele happy and your business booming? Join us as we discuss the ins and outs of phasing out services while maintaining a thriving beauty business.
First, we'll delve into the various reasons why hairstylists might consider phasing out certain services. Is it to refine your skill set, focus on new trends, or simply due to changes in customer demand? Understanding the driving factors behind your decision is crucial to ensuring that your remaining services are in high demand and profitable for your solo hairstylist business.
Next, we'll discuss different approaches to phasing out services, such as raising prices, completely removing the service, or employing a combination of both strategies. The key is finding the right balance between meeting the needs of your clients and staying true to your vision for your business. Discover how to navigate these changes while maintaining a strong, loyal customer base.
Transitioning away from certain services can be challenging, especially when it comes to handling existing clients who rely on those services. You've created relationships, and you're devastated over the idea of ending them or maybe scared of what their reaction will be. We'll dive in to your mindset around this to be sure we step into analytical, CEO brain instead of our emotional one.
Effective communication is crucial when it comes to any change in your business. In our discussion, we'll explore the importance of maintaining transparency and fostering loyalty with your clients during the phasing-out process. We'll provide you with tips on how to communicate these changes clearly and empathetically, ensuring that your clients understand and appreciate your evolving business.
So, tune in to "The Modern Hairstylist Podcast" and join the conversation on phasing out services in your hairstylist business! Whether you're a seasoned pro or just starting out, you'll find valuable insights and actionable advice that will help you grow your business and thrive in the ever-changing world of hair. Don't forget to subscribe, so you never miss an episode!
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As a solo-operating hairstylist, it's easy to get caught up in the fear of the unknown, especially during the current economic state we're living in right now. But this podcast episode reminds us that we can't let our fear-based decisions dictate the trajectory of our business. In this episode I get passionate about topics like reducing your prices and discounting services, both of which can make a considerable impact on your bottom line.
Whether you're just starting out or have been in our industry for years, evaluating where you're at in your business is critical. Staying in your own lane and only making decisions based on your own circumstances and not the decisions of others is crucial for success. This episode explains why this is important and how you can apply this mindset to your own business.
We recognize that it's hard to navigate the uncharted waters that we're currently in, but it's not impossible. As always here on The Modern Hairstylist Podcast, we are offering practical advice and easy-to-implement strategies that can help solo-operating hairstylists like you make informed decisions that will aid in the growth and success of your business.
We invite you to join us as we explore how to navigate fear-based decisions and stay true to our vision, goals, and passions despite external circumstances.
So whether you're a seasoned hairstylist or just starting out, tune in to "The Modern Hairstylist Podcast" to gain valuable insights and practical strategies that will help you navigate today's business climate with ease and confidence. Don't allow fear-based decisions to dictate the trajectory of your business. Instead, take control of the reins and steer your business toward success.
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Join us for another insightful episode of The Modern Hairstylist Podcast, where we empower beauty professionals like you to excel in the ever-evolving world of hairstyling. In this episode, our host Hunter interviews accomplished hairstylists Katie Schoenrock and Zarena Flemmings, who share their experiences and wisdom on implementing systems, embracing change, and making informed decisions for their beauty businesses.
In the first segment, Katie Schoenrock recounts her journey from employee to booth renter to small business owner. She dives into the changes she's made to her business, including innovative booking systems, pricing strategies, and enhanced client communication techniques. Discover how these changes have streamlined her workflow, improved customer satisfaction, and boosted her business's growth.
Zarena Flemmings discusses her eight-year-long experience in the beauty industry, focusing on the systems and strategies she's implemented for success. She shares how adapting her appointment booking process, pricing her services competitively, and streamlining client communication have made a positive impact on her business and client relationships.
Katie and Zarena exchange ideas on overcoming the challenges that come with running a beauty business. They delve into the benefits of efficient systems for scheduling appointments, determining service pricing, and maintaining open lines of communication with clients. By staying agile and embracing change, they reveal how they've navigated industry shifts and trends.
In this episode we chat about overcoming fears and stepping out of comfort zones to make necessary changes in your beauty business. Katie and Zarena offer valuable advice on facing uncertainty, learning from mistakes, and building the confidence to make bold decisions.
They both emphasize the importance of embracing change, implementing effective systems, and continuously seeking improvement to stay ahead in the competitive hairstyling industry.
Katie and Zarena leave also leave us with key takeaways and actionable tips to help you revolutionize your own beauty businesses.
Katie Schoenrock Instagram
Kate Schoenrock Website
Zarena Flemmings Instagram
Zarena Flemmings Website
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Welcome to another exciting episode of The Modern Hairstylist Podcast, where we delve into the world of hairstyling and explore the ever-evolving business landscape. In this special two-part series, host Hunter Donia interviews two talented stylists, Sidney Applegate and Shirin Zakerion, who have both made significant shifts in their careers and are now thriving in the hairstyling industry.
Drawing from her experience in developing a tech startup, Shirin has become a trusted source of information and inspiration for those embracing their natural curls and has had the pleasure of becoming a leader within her area. As an educator for Forever Curls and a Read Curl Magazine panelist for 2023, she continues to educate and inspire the curly hair community.
Sidney has made a name for herself by helping clients achieve low-maintenance, dimensional hair color that enhances their natural beauty. As an aspiring educator, she is passionate about helping other hairstylists gain confidence in their hand-painted balayage skills, empowering them to become the go-to specialists in their areas for natural-looking color.
Throughout the episode, Hunter, Sidney, and Shirin discuss the challenges they faced while making some significant shifts in their businesses, as well as the lessons they've learned along the way. Listen in as they share valuable insights and advice on embracing change, taking risks, and overcoming fear in the world of hairstyling.
Whether you are a seasoned stylist, a newcomer to the industry, or simply curious about the business side of hairstyling, this episode is packed with inspiring stories and practical tips that will help you navigate your own career journey. So, tune in and get ready to be inspired by the incredible stories of Sidney Applegate and Shirin Zakerion on The Modern Hairstylist Podcast.
Keywords: Modern Hairstylist Podcast, Hunter Donia, Sidney Applegate, Shirin Zakerion, business shifts, curly hair, Siren salon, Forever Curls, Read Curl Magazine, balayage specialist, Dayton Ohio, hairstylist education, career journey, embracing change, overcoming fear.
Sidney Applegate's Instagram
Sidney Applegate's FREE Balayage Placement Guide
Shirin Zakerion's Instagram
Shirin Zakerion's Website
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Today's episode is the follow up to our session pricing deep dive!
Now that you've decided to offer session pricing, I will give you all the tea on how to roll out your new pricing and how to introduce it to your clients.
(This can still help you out if you've decided to swap your pricing model, even if you didn't decide to go with session pricing!)
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Today's episode is going to be everything you could possibly need to know about session/package pricing!
I personally use session pricing and I truly believe it is the best way to price your services.
This episode will cover everything from my personal service menu to how you can figure out session pricing for yourself.
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What is the next step for you as a stylist?
I get this question a lot, so today we're breaking down what scalability actually looks like for solo hairstylists!
The main goal is to work less and still make the same amount of money or more.
After this episode, you'll have a much more clear idea of how you can easily scale your beauty business.
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Today I'm telling you my 5 favorite tech tools when it comes to streamlining your business!
Technology is used to help increase productivity and efficiency, so I'm telling you which tools are best to automate and delegate in your beauty business.
Listen now to learn which tech tools you NEED to have to make your work life significantly easier.
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Today we're diving in on the scariest part of running your own business... taxes!
Michelle and I are breaking down what an S-Corp even is and how it can help you when it comes to the dreaded tax time.
Tune in to hear all the in's and out's of what you should be doing to help make your business more profitable this tax season!
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Today I'm talking all about your marketing funnel and the client's journey through each and every level. We will discuss each part individually and how you should be utilizing it to build trust with your ideal clients.
This episode will give you all the tea on how to optimize your marketing funnel and turn it into an ideal client conversion machine!
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Today I'm telling you how I successfully moved into my salon suite with zero clients to start with!
We're going to talk all about what did and what did not work for me while I was trying to build my clientele.
Tune in to get all the tea on what you should be focusing on if you are trying to build your marketing efforts and get more new guests in your chair.
https://hunterdonia.com/marketing
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Today we're diving in on the 3 biggest mistakes hairstylists make when identifying their ideal client.
This is a make or break for your marketing efforts and so many people are doing it wrong!
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Are you constantly checking that number at the top of your profile?
I'm telling you to STOP checking your follower count and just do you!
This week, Kaitlyn and I are discussing how the number of followers you have does NOT equal more money and how it's probably holding you back.
Tune in to hear the realities of being reposted by big company names and what you should really be focusing on.
You do not want to miss this!
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Today we are breaking down the fundamentals of posting consistently on social medias!
It isn't just about sitting down and batching a bunch of content.
In this episode, I give you all of the tools and systems you need to have in place to stay consistent with your marketing efforts AND actually get new clients in your chair!
Click the link below to join my new marketing intensive and make your marketing efforts a million times easier!
https://hunterdonia.com/marketing
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Everyone knows that social medias are pushing videos higher in the feed!
So... have you decided to adapt and make that change or are you feeling a little lost in the feed?
Making reels can seem very overwhelming, I get that! Sometimes it can be hard to even know where to start.
That's why this week, the queen of reels herself, Kaitlyn is going to give us all the tea!
After this episode you will be READY and feeling inspired to start making your own reels.
Check Kaitlyn out on Instagram
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If social media is your "thing" or not, it doesn't matter if traffic isn't being driven to your social media accounts!
That's why this week in The Modern Hairstylist Podcast, I gave you five ways to drive traffic to your funnel so you can see the rewards of all of your hard work!
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If you tuned into the previous episode, this episode is the second part of our Branding Photoshoot Series for Hairstylist!
Branding photoshoots are an opportunity for hairstylists to showcase their skills and personality, and to create a cohesive visual identity for their business. They are essential for building a strong personal brand and attracting your ideal clients.
In this second half of the series, we're diving into nailing your aesthetic to determine the location, wardrobe, and overall visuals of your photoshoots. This part is so important because it will encapsulate the visuals of your brand identity.
I can't wait to dive into it with you!
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Branding photoshoots are an opportunity for hairstylists to showcase their skills and personality, and to create a cohesive visual identity for their business. They are essential for building a strong personal brand and attracting your ideal clients.
This is a two part series, and in this first part, we're diving into the importance of your branding photoshoot and the mindset obstacles that can prevent you from leveraging something that truly ties your brand together as a hairstylist.
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In this episode, we'll be sharing five unique and creative ways that hairstylists can advertise their online stores and affiliate links.
Diversifying your income as a hairstylist is extremely valuable, and if your looking for new ways to promote your products and services, this episode is for you.
We'll cover topics from social media optimization to platform usages. So if you're ready to take your online side of the business to the next level, be sure to tune in!
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Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
Email marketing is such a powerful tool that can help hairstylists nurture their current clients, while growing their business.
However, there are a lot of components to it that can cause overwhelm or stress.
In this episode, I'm sharing tips and tricks to help you streamline and optimize your email marketing as a hairstylist.
Looking for automation in your biz? Start here!
Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
As a hairstylist, your work is constantly being critiqued and quantified.
We base so much of our "worth" by reviews and social media stats, it's no wonder why we can typically feel like we need to keep doing more or that we're not quite as good as the hairstylist next door.
In this episode, I want to help you eliminate this obstacle in your career.
Looking for automation in your biz? Start here!
Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
A bad review can almost feel inevitable in our business as beauty service providers.
And as passionate as you are, it can cause a big emotional sting.
However, you are human and need to feel your feelings and process the situation in order to move forward with growth. In this episode, let's tackle what you can do on your end, when you see a bad review come your way.
Looking for automation in your biz? Start here!
Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
We all have our own goals and motivation.
Whether or not the hairstylist next to you is supportive or understanding of yours, it should not be an added obstacle for you!
Mindset and external influences can truly affect your progress, so let's dive into the resources that can support and uplift you instead.
Looking for automation in your biz? Start here!
Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
When we think of inclusivity in salons, gender and race are likely top of mind, but size always seems to be left behind.
But it is SO important that size is addressed and included in your salon equipment and services.
Inclusivity can always be expanded, dive into this episode to find out how.
Looking for automation in your biz? Start here!
Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
Confrontation in our profession, as hairstylists, can feel so heavy and overwhelming.
However, there are direct and positive ways you can address a client that may not love their results and are wanting a re-do. So let's dive into verbiage and mindset management that will help you hold strong to your boundaries while remaining client centric.
Looking for automation in your biz? Start here!
Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
This holiday season, you can accept the abundance without accepting the overwhelm.
I get it friend, this is a beautiful time where we're all pouring into the ones we love the most. However, you still need to prioritize yourself, your balance, and your sanity.
So let's talk about how we're managing your business this season to make this possible this holiday season and each season after!
Looking for automation in your biz? Start here!
Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
It's that time of the year again! The clients are flowing and the social and family events are filling up your calendar.
As exciting and abundant as this time is, how do you ensure that you're maintaining balance in your life. Is there such a thing as being too generous?
Looking for automation in your biz? Start here!
Need a new booking system? Grab this free guide
Streamline your business with user-friendly forms. Join Jotform here!
Automation can truly transform your business.
For me personally, it has allowed me to streamline and create more efficient systems that have allowed my business to grow exponentially. This episode is all about what you CAN delegate to technology as a beauty industry professional.
Grab free resources here!
Streamline your business with user-friendly forms. Join Jotform here!
This one form transformed the way I served my clients and myself in my business.
Not only can you protect your business and non-confrontationally present your policies, BUT your clients will always have the access to feel heard and prioritized in your chair.
Join Pre-Visit Pathway to implement this strategy and so much more!
Grab some free resources here!
Streamline your business with user-friendly forms. Join Jotform here!
Communication is so important in our service based industry.
But sometimes, communication does not come easy when you have to firmly address a situation.
There are so many beautiful, strategic ways to keep your boundaries without compromising your business or customer service.
Grab some free resources here!
Sign up for Beauty Boundary Workshop for FREE Here!
Streamline your business with user-friendly forms. Join Jotform here!
Boundaries are the foundational support to help keep longevity in your career.
It's so important to know that there are different kinds of boundaries, and knowing how to best utilize them is the secret weapon in your business.
Let's talk about the 3 kinds of boundaries you need to identify for your business.
Grab free resources here!
Looking for a new booking system? Get the tea about them here!
Streamline your business with user-friendly forms. Join Jotform here!
Your policies are in place to protect you and your clients.
So does that mean that running a client's card for a cancellation fee is mandatory for everyone and every case?
Let's break down your cancellation fee policy in this episode.
Grab free resources here!
Looking for a new booking system? Find the best one for you here.
Streamline your business with user-friendly forms. Join Jotform here!
A great website framework is the very beginning of your clients' experience.
Is your website fully optimized to attract, guide, and convert visiting clients?
Let's talk all about optimizing your website for ideal client conversions.
Grab free resources here!
Looking for a new booking system? Find the best one for you here.
Streamline your business with user-friendly forms. Join Jotform here!
I know that discontinuing pre-booking is a hot topic in our industry right now.
Although this may be the best route for one stylist, it does not mean that it is the best route for all of us right now. But how can you be sure?
Not having pre-booking is ideal for you if you have the right structures and practices in your business right now. Tune into this episode and we can go into heavy detail into exactly what you need to know if you're ready to eliminate pre-booking in your systems.
Are you looking for a new booking system? Grab my free resource to find the best system for you
Grab a free resource here to start automating your beauty business
Choosing a booking system can be really hard - but it doesn't have to be.
When you understand what your priorities are when looking for one and you can see all of the pros and cons laid out in front of you - it can really help to make the process easier.
That's why in this episode Hunter breaks down the top 3 booking softwares inside and out - AND we've created a FREE guide for you called Battle of the Booking Systems where you can compare and contrast a complete breakdown of all 3 of them.
Online booking definitely streamlines and automates a major part of your business behind the chair.
But what if we can take it a few steps further?
Find out how to strengthen your boundaries and systems, through your online booking system, to best serve yourself and your clients.
Thinking about using Square for your business? Click HERE for free processing on $1,000 in sales in your first 180 days!
Grab a free resource here!
In these times, consumer behavior will change.
But with all the right research and adaptation, your business won't have to suffer. Come chat with me about how you'll be adapting to the economic shift.
Grab a free resource here!
Branding is a strong fundamental in your business that will lay the foundation to your marketing strategies.
So do you feel that you're communicating your values, beliefs, and specialties in your brand? Are you effectively speaking to your target audience?
Come chat with Jodie Brown and I and find out!
Check out more of what Jodie offers here!
Connect with Jodie on Instagram
Grab a free resource here!
The journey from transitioning behind the chair to the world of education started with a lot of anxiety, imposter syndrome, and fears.
You may be feeling the same if you're looking to start as an educator, change your niche, or make any kind of big shifts in your career from a hairstylist.
In this episode, I'm walking you through how I overcame the emotional hurdles and the TRUTH about what it takes to be an educator in the beauty industry.
Here's one step to simplifying your business:
Discover your ambition archetype here!
Are you starting in the education world and need a hand in placing your lead magnets?
Grab this free resource, let's grow your email list
Join Amy Porterfield's DCA Waitlist HERE
One pricing structure may be the best for one hairstylist, but not the best for you.
In this episode, I'm breaking down the what, when, and why for choosing between a la Carte vs. Hourly vs. Session Pricing.
Claim your FREE ticket to The Modern Hairstylist Summit, the 3 Day Virtual Event with 15+ Powerhouse Educators teaching you how to work smarter, not harder in your independent beauty business. https://hunterdonia.com/mhs
Have you ever questioned the business methods you're learning about now as a hairstylist versus your bosses or previous teachers who have taught you a very different message?
The resources we have now are definitely worlds apart from the booking systems or marketing tactics that beauty industry professionals learned 20, 10, or even 5 years ago.
The differing standards and techniques now can make you more equipped .. but can it also make you seem lazy?
Join me in this episode to break down how efficiency and effort has evolved in our industry and how you can apply it into your business.
Claim your FREE ticket to The Modern Hairstylist Summit, the 3 Day Virtual Event with 15+ Powerhouse Educators teaching you how to work smarter, not harder in your independent beauty business. https://hunterdonia.com/mhs
At a certain point in your business, you're going to need an extra set of hands to continue growing.
As beauty industry entrepreneurs, we are so used to running every aspect of our business on our own. You may not even know if any part of your salon can be run by anyone else.
In this episode, I'm speaking to the what, why, when, and how to hire a virtual assistant as a hairstylist. Take your business behind the chair to the next level of scaling with a virtual assistant by your side.
Grab free resources here!
After years of working in a team based salon, going independent as a hairstylist was something that was lingering on my mind for sometime.
About 6 years into my career, I made the big decision to go solo. I am grateful for all my experiences, but being aware of a few further details could have elevated my transition.
If you're looking to go independent soon, join me to chat about 5 crucial elements that I wish I knew before I went independent.
Grab a free resource here!
With the constant controversies in today's current events, it is very likely that the news has been impacting you and your clients.
Our relationships with our clients opens up the avenue that these current events will likely come up in their sessions. When this happens, it's important to know how to address it.
Grab free resources here!
Niching down as a hairstylist is something that is definitely optional, but can be is impactful.
It's an important factor in creating longevity and maintaining passion in your business. If this process has always felt impossible or overwhelming for you, please join Ebony and I in this episode as we talk all about niching down.
Check out Ebony's resources:
Instagram: https://www.instagram.com/theebonynelson/
Ebony's Education Resources and Freebies: https://education.ebonynelson.com/Links
Grab My Free Resources Here!
Whether you're looking for growth in technical skills, business tactics, or just in your network, in-person industry events can be very beneficial.
In this episode, I'm sharing all my tips and tricks on how I optimize my experience and allow myself to feel community when attending beauty industry functions.
Grab some free resources here!
Before going independent, about the first six years of my career as a hairstylist was spent in team-based salons.
I am so grateful for my start there and have taken away so many key elements that shaped me as a hairstylist and business owner today.
In this episode, I'm taking you through my journey in team-based salons and all the beautiful lessons I got to take with me.
Grab some free resources here!
I came into the hair industry at a very young age, and I can't wait to share the start of my journey with you!
Get personal with me with the how and why of how I started my path as a hairstylist.
Download Free Resources Here!
In this episode, we’ll be kicking off pride month with talking all about what LGBTQ+ inclusivity looks like in a salon space - and the tea on Genderless Pricing.
Along the episode, I mention amazing people that I have directly worked with to continue to be educated and actionable in my business. Here are their resources below, please feel welcome to learn more about them -
Chrystal L:
Instagram - https://www.instagram.com/chrystalhairandmakeup/
Website - https://allhairacademy.com/join-the-community
Kimber Chapman:
Instagram - https://www.instagram.com/kimberchapman_/
Website - https://kimberchapmanedu.com
Keya Neal:
Instagram - https://www.instagram.com/keyaartistically/
Website - https://www.kolourkulture.com
Burnout is something that is so prevalent, yet also overlooked in the beauty industry.
As hairstylists, your career requires you to be present in so many capacities. Your emotional and physical investments are stretched to full limits at times.
Do you have any processes that currently help you identify when burnout has reached you?
Better yet, do you know how to prevent burnout before it settles in and disrupts your routine?
In this episode, my amazing friend, Lisa Huff joins me to spill all the tea on how we're kicking burnout's butt this year!
Check out Lisa Huff and her amazing impact on the hair industry:
Instagram - https://www.instagram.com/lisahuffhair/
Download Lisa's Free E-Book "Guide to Navigating Burnout for Hairstylists" - https://stylistsoultribe.mykajabi.com/navigating-burnout-pdf-c57b7186-8320-40b2-8bc9-e451c0ec0e9f
As hairstylists, we are all well aware that doing hair is not our only job, but that is the only part that requires us to show up and be present.
So what about the other parts of your business?
When no one is counting on you to physically be present in your admin work, marketing work, and so on, how do you get yourself to show up for these tasks?
As I scaled my business, the tasks grew bigger and bigger, and I also became a bigger procrastinator. This was truly not sustainable.
In this episode, I'm sharing the actionable steps and systems I created to keep me accountable and structured so I can stay in control of my business.
As hairstylists, our perception of ourselves can be a huge part of our performance behind the chair.
For mental health awareness month, I’m getting personal and vulnerable as I share my experience of having ADHD in the beauty industry.
My ADHD has greatly affected my entire life in my thoughts, actions, and feelings.
It has brought positives and negatives in my life, and with a lot of self-work and awareness, I’ve found practices to embrace who I am.
Although I’m not a health care or mental health professional, I hope my story can validates and helps you with any mental health struggles you may be facing as a beauty industry professional.
Speaking Grief is a very special project to me as it has helped me expand my capacity to show up better for my clients, family and friends.
Our clients are human beings who experience different hardships every day which often times can put us in an awkward, yet impactful spot.
Kristen and Lindsey are joining me in this episode, as we navigate the different methods for being more grief-aware for our clients and in our own lives as well.
Check out the full documentary: https://speakinggrief.org
Lindsey Whissel Fenton is a senior producer/director at WPSU. An award-winning storyteller, she has explored a wide range of issues through her work in public media. Most recently, she produced and directed Speaking Grief, a multi-platform public media initiative that works to create a more grief-aware society; she continues to produce content for the project's social media presence.
Lindsey earned her bachelor’s degree in Cinema and Digital Arts from Point Park University and her master’s degree in Learning, Design, and Technology from Penn State. She is a hardcore dog mom, Rotarian, and rock climber.
For more, visit https://lindseywhisselfenton.com
Kristin Bittner is an instructional designer who truly understands how people learn online. She works diligently to translate training concepts to real-life application, facilitate strong relationships between the client and the development team, and advocate for the learner through each step of design and development. Bittner has a Master of Science in Instructional Technology and more than 16 years’ experience designing online instruction in corporate, military, and higher education settings.
This episode is all about owning your role as a hairstylist.
With a simple search on so many platforms these days, clients are more inclined to provide the terms and techniques they've seen all over social media in their hair appointment requests.
Sometimes their verbiage or perception is wrong, BUT that is not their problem.
As hairstylists, it is our responsibility to be able to deliver their request, even if the technique is different than what they've been led to believe.
Get comfy with me in this episode, as we speak to why language matters in your marketing and deliverables.
Being an expert in your specialty entails evolving education and a coveted journey to maximize your skillset in your niche.
On this week's episode, the amazing Towanna Dunn joins us to share her journey in becoming a hair extension expert and educator.
She's dropping gems of her experience and things she's learned that has elevated her skills to serve any kind of color and texture that sits in her chair.
Check out Towanna's Instagram: https://www.instagram.com/towannadunnhairstylist/
Get Towanna's Universal Hair Extension Bible eBook: https://towannadunnhair.podia.com/the-universal-hair-extension-bible-cyber-monday-special
Check out Towanna's website: https://www.towannadunnhair.com
The decision to increase your prices or change your pricing structure can be intimidating for many hairstylists'.
But what happens after you've made the decision and rolled it out to your clients?
There are moments in the process where you might feel uncertain or pressured to reverse your decision.
In this week's episode of the Modern Hairstylist, I'm giving you an exclusive, direct outtake from a group coaching call in our Pre-Visit Pathway alumni group. As one of our member's shares her recent worries about implementing her price increase, our amazing community rallies behind her to give her support and actionable steps to combat the dip in her demand.
Creating your brand and your marketing systems can seem scary and overwhelming when we were never formally trained for it.
Not only can we feel unsure of our decisions, but we can feel alone in it too.
ElishaMonique joins us in this episode to lay down what you need to build a strong structure in your branding and marketing.
And it won't feel forced at all. It should feel authentic and sustainable.
Let's build your foundation together in this episode of The Modern Hairstylist.
Make sure to check out ElishaMonique at:
Instagram: https://www.instagram.com/elishamonique_educator/
Website: https://elishamonique.com/salon-courses/
Join me in my FREE class, Beauty Boundary Workshop. You'll learn what boundaries to set and how to set them fearlessly so you can create REAL work life balance without jeopardizing your career.
Save your seat here: https://hunterdonia.com/workshop
I am so excited to feature my amazing friend Crystal L.
She is a Hairstylist, Educator, Salon Owner, Non-Profit Co-Founder, Diversity Strategist and
Founder of All Hair Academy, and a firm believer that diversity is not an option but a necessity. And I definitely agree!
As Diversity, Equity, and Inclusion trainings become more prevalent in the hair industry, we want to continue normalizing it and taking actionable steps in creating spaces that are welcoming and feel safe to all.
In this episode, Chrystal take us through her journey in the beauty industry and how she has built her presence and platform with an inclusive lens.
Check out more of Chrystal in the resources below:
Instagram: https://www.instagram.com/chrystalhairandmakeup/?hl=en
Website: https://www.chrystalhairandmakeup.com
Join the All Hair Academy Community: https://allhairacademy.com/join-the-community
Hairstylists and service providers in general have evolved their booking systems with online booking.
However, having an online booking system that is not optimized can riddle us with worry when it comes to client experience and accuracies.
Let's breakdown how to ensure that you're implementing your online booking system in a sustainable, safe, and convenient way.
We focus so much on beauty and branding when building our websites, but have we included everything it needs?
Did we consider our clients’ user experience when we design or build our websites?
It’s important that your website reflects the level of service and care you’re providing for your client.
Salon owner and beauty business coach, Kimber Chapman, joins us in this episode to make sure you are creating an optimized website that draws your ideal client in!
Check out Kimber Chapman:
Instagram: https://www.instagram.com/kimberchapman_
Website: https://kimberchapmanedu.com
As a service provider and business owners, customer service is an essential part of our everyday practices.
We absolutely need to be reachable to our clients.
But unfortunately, communication is a slippery slope.
One day your taking clients calls past 6pm for the first time, and next thing you know your phone is buzzing morning to night with clients talking to you all day.
So where do draw the line? HOW do we draw the line?
Come chat with me on this episode of The Modern Hairstylist.
In this day in age, being a successful hairstylist demands A LOT of time, attention and energy.
And as the responsibilities taken on to achieve that success just pile on more and more... it's easier than ever experience serious burnout.
I'm here to tell you with the right organization, systems and BOUNDARIES... you can create a career that you love AND a joyful life at the same time.
In this episode, I'll talk you through the details on how I prevented burnout in my own business behind the chair and how you can too.
The final piece of my guest experience series!
We are setting the tone and standards of our services with our pre-visit guest experience.
This is the foundation and initiation of implementing your boundaries before your client even meets you in person!
We are getting clear about the expectations we set for ourselves as hairstylists’ and for our clients’ experience expectations.
Come hang out with while I give 5 BIG ideas on how to create and streamline a pre-visit guest experience.
Your client experience is way more than just coming out with beautiful hair!
Truth be told, every hairstylist I know is doing beautiful hair. So how do we set ourselves apart?
There are so many things we can tailor for each client that will have them loving their appointment from start to finish.
That's the part they'll remember. That they were given choices and were able to customize each part of their appointment.
Join me on this episode to hear 5 different ways to nurture and engage with your clients in the way that they love!
The thought of creating content and posting regularly is already one that can overwhelm some hairstylists.
Add in the fact that we have to bring ourselves to the table. As beauty service business owners, we have to show up as the face of our brand while creating that space of vulnerability and critique as well.
But we have to remember what we're doing this for - to attract our target market clients and grow our businesses behind the chair.
Brand strategist and photographer, Brittany Bennion, and I are helping you get over there hump and reset your mindset when it comes to your social media presence. We want your confidence and authenticity to show up on social media with you!
Check out Brittany and her resources here: https://britbennion.com/
When thinking of how to elevate your guest experience, one of the main segments that can easily be looked over is how we can serve our clients after their appointment.
Your client experience should not end as soon as they walk out of your salon doors.
Your clients would love help with maintenance, they would love resources to refer to when they are not face to face with you.
These are the additions that will set you a part from other hairstylists' in your area.
Believe it or not, you can even set these systems up without adding more to your plate.
In this episode, let's cover 4 ways to make this happen for you and your clients.
Instagram is an amazing marketing tool for hairstylist and our business behind the chair.
However, the natural habit of overconsumption and comparisons can leave us feeling so discouraged and exhausted.
Don't let one app control your emotions, you are always in charge of the narrative.
For us to fully optimize marketing opportunities on social media, we need a healthy and sustainable approach.
Because that's easier said than done, I'm bringing an amazing friend and Instagram strategist to hairstylists, Jamie Dana, to give you great tips on how to have a healthy, long lasting relationship with Instagram.
We are running a beauty service based business, meaning that customer service is a giant part of our offer to our clients.
The way that you serve and impact your clients is what will ultimately set you a part from other hairstylists in your area and in the hair industry.
But what does that actually look like?
Yes it is being kind and welcoming to your clients. Yes it is trying to replicate their "inspo" pictures, but there can be so much more added to that.
Come hang out with me in this episode, we're talking WHY this matters, What it looks like, and How we're going to get there.
Raising prices can feel intimidating, so much so, that we can even convince ourselves that it's greedy and unnecessary.
But the truth is, price increases are essential in keeping our business sustainable and on the path of growth.
How will you know when it's time for you to have a price increase?
How does it even affect our businesses besides more revenue?
How will I even tell my clients?
We can answer all of those questions together, in this episode of The Modern Hairstylist.
Between electronic signatures, taxes, non-competes, there's so many day to day aspects in our business that require legal guidance.
Join Braden Drake and I in this episode of the Modern Hairstylist, as we break down the necessities and different scenarios that make having professional legal guidance an essential in our businesses!
Checkout Braden's resources INCLUDING Booth Rental Agreement Contract at www.bradendrake.com
https://www.instagram.com/bradenadamdrake/
There is a strong stigma that selling retail products are only beneficial in a commission based way and create a sales person out of us hairstylists.
We need to kick that mentality!
The truth is, suggesting products creates a post-visit experience for your clients. They are missing out on a whole segment of their experience with you when you don't recommend any products.
When you choose products you believe in and are passionate about, you give yourself the chance to transfer that same education and passion to your clients.
Give them the space and opportunity to feel confident and love their results long after they've left your chair. Give your hard work greater longevity on your client.
Hang out with me in this episode and we'll get you there
The digital world is constantly evolving.
This evolution has created such accessibility and broadness in the ways that we expand and promote our beauty service businesses!
But how are we showing up on our virtual platforms?
Are your emails intentional?
What thoughts and feelings do you think you're provoking in your last Instagram post?
A lot of times our words can be progressive, innovative, and pointed towards our peers.
But those same words are not inclusive.
With social media being the new primary marketing platforms, our clients will read those same words and could feel unwanted and not welcomed into your salon.
So let's talk about how to change that!
Break down all the salon policies you should have as a hair stylist.
From what policies you should include, to detailed Covid-19 procedures, I'm going in depth to ensure that you are all covered as a beauty service provider.
Picking and Choosing our own clients is something that seems so taboo in our industry.
But why is that?
Accepting every client that requests your services can be unsafe and unsatisfactory when their requests do not match your skills or specialty.
Sometimes it's someone's service preference that you no longer enjoy doing.
Sometimes it's clashing personalities.
If a client is not your optimal client, your performance, dedication, and love for your craft will diminish.
So let's talk about when is it time to cut ties with specific clients.
As you're developing your business as a hairstylist, you will realize that your guest experience could have a few blindspots.
Kristen and I are diving deep on how to identify those gaps in your guest experience and how we're going to improve on them!