Creativity matters!

Welcome to “Creativity matters”, a podcast on creativity and innovation.

From managers to engineers, journalists to chefs, everyone is talking about creativity and innovation, claiming they are essential to fighting competition, and to developing competitive advantage in the market. But what in fact are creativity and innovation? And can we really manage them?

This podcast will try to answer these questions. Through a dialogue with professionals in various sectors, we’ll be looking at how creativity works, how it can be influenced, and which tools we can use to manage it in our daily activities and at work.

My name is Federica De Molli - Associate Professor at the Department of Leadership and Organizational Behaviour at BI - Norwegian Business School - and I have the pleasure of taking you on this journey towards the exploration of creativity!

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