Branding Archives - Fast Marketing Minute: Recent Episodes
Robin Samora
Wondering what a mobile marketing tour is all about and how it can promote your brand? Listen in.
A mobile marketing tour is a great way to bring your brand directly to your target audience. It’s also a unique way to interact with customers, build brand awareness and create a personal connection. Should you add a mobile tour to your marketing plan?
Here are 5 steps to launch your mobile marketing tour
- Identify your target audience: Determine who your target audience is and where they’re located. This will help you plan your tour route effectively.
- Define your goals: What you do hope to achieve from your tour? Are you looking to increase sales, build brand awareness, or generate leads?
- Choose your vehicle: Here’s the fun part. Decide what type of vehicle you want to use for your tour. It should be eye-catching and representative of your brand. Remember the Oscar Weiner hotdog mobile?
- Plan your route: Now that you know your audience, goals, and have a vehicle, map out a route that allows you to reach your target audience. Market with intention!
- Promote your tour: No one will know about your mobile marketing tour if you don’t promote it. Use social media, email marketing, and other promotional channels to create excitement about your tour.
What’s so great about mobile marketing tours?
Mobile marketing tours allow brands to connect with customers in a personal and memorable way. They can help build brand awareness, generate leads, and provide a fun and unique experience for customers.
What’s not to like about that?
The post Is a Mobile Marketing Tour Right for Your Brand? appeared first on Fast Marketing Minute.
4 Ways Keyword Research Can Drive Marketing Strategy Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy. Write a Topical List Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,” “Dental Checkup,” “or “Dental Cleaning.” […]
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Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there. Let’s talk about what it takes to improve your marketing plan framework. Market research is more important than ever Research counts […]
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With over two million podcasts, leveraging audio content is one of the fastest-growing new PR strategies. How do you start? Listen in. So how much content do you have? Why not repurpose some of your blogs, articles, and videos and leverage that content to promote your brand. Here are some marketing shortcuts. 1) Edit audio […]
The post Audio Content Shortcuts to Market Your Brand appeared first on Fast Marketing Minute.
In the market for a new logo or want to rebrand? Here’s a checklist of what you need to know. Want to create an attention-grabbing logo, one that speaks to your brand and your customer? 1. Make a Lasting First Impression A logo is your company’s first impression, so make it visually striking, legible, and […]
The post Marketing Checklist for Logo Designers appeared first on Fast Marketing Minute.
How do find out if your business idea is marketable? Here’s some insight to help you decide. Although businesses are facing unprecedented challenges and adapting to survive, the ways to identify a great business idea remain the same. Ask yourself these 4 key questions to see whether your idea is worth investing your time, money […]
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Want more people to see you as an expert? Up your brand and credibility with these marketing tips. 1. Stay on Top of Business Trends. If you don’t live in Hawaii, you probably have to change your wardrobe based on the season. Same thing with your business. You may need to adapt your business based […]
The post 4 Marketing Strategies to Increase Brand Authority appeared first on Fast Marketing Minute.
Building a brand can take your life from behind the scenes to in the spotlight. Listen to some key branding tips coming right up. 5 Marketing Tips to Build a Stand-Out Brand 1. Build your online platform with a goal. What’s the purpose of your content? Make sure your message is authentic so you can […]
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Everyone has a personal brand. You might like yours or hate it. Either way, here’s why it’s important. There are lots of benefits of a powerful personal brand. Let’s look at 5 benefits: 5 Ways a Strong Personal Brand Will Help Your Marketing 1) Build a steady stream of ideal clients. When you position yourself as […]
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Need free photos for your marketing projects? If you do any kind of content marketing, you need visuals – photos and images to use on your website, on blogs and articles, and reports – as well as on social media. Here are 5 free photo sites for your next marketing project 1. Unsplash Unsplash has […]
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Until recently, the only way for your brand to be picked up in a Google search knowledge panel was to have a page on Wikipedia. But that’s no longer true. Google has expanded its sources for “trusted” information. Your brand can appear in a knowledge box, but it’s going to take some leg work. Make […]
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Marketing your business is an ever-changing process. That’s because your brand continually changes to meet your customer’s needs. To stay current, you should periodically check in and reevaluate whether your brand accurately reflects where you are in your business now, and where you want to go. How do you do that? The first step is […]
The post How to Audit Your Small Business Brand appeared first on Fast Marketing Minute.
Recently, I talked about how more and more brands are taking a stance on social and political issues. But what about when employees are becoming activists from within a company to fight against the company’s business dealings? That can be a problem. Some companies are changing the way they do business based on employee opinions. […]
The post How Employee Activism is Creating Issues for Brands appeared first on Fast Marketing Minute.
If you’re in business, you need to protect your brand’s reputation and your company from financial and legal risks. Here are 5 Key Ways to Protect Your Brand and Reputation Register your trademarks and get patents. It seems obvious, but if you’re offering something unique to your customers, you need to protect it. There are […]
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Do you know the definition of brandstanding? It’s an “activist capitalist” trend where brands are taking a stance on a current social, environmental or political issue. Usually it’s on a topic that’s deeply rooted in the brand’s identity and core values. For example, last October, Always made national headlines when it removed the female symbol […]
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If you’re on social media, you probably have a headshot — even if it’s a selfie. I hope though, that you’re in my camp and have a professional headshot. Sometimes, you want to take that a step further and upscale your image for your next big career move by documenting what you do in real […]
The post Why You Need a Lifestyle Photo Shoot appeared first on Fast Marketing Minute.
LinkedIn is a great way to find a job, stay in touch with colleagues, and let everyone know what you’re up to in the business world. But more importantly, it’s one of the best ways to grow your professional network. So today, we’re going to talk about how to make your profile stand out. These […]
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Do you want your business or brand to look bigger than you are? What we’re talking about is positioning. Creating an image of having a more powerful persona online and in your industry. Now, if you feel like you’re living the “fake it til you make it” strategy, stop. Nine times out of ten, in […]
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Creating a personal brand isn’t just important, it’s really important in selling yourself and your business to a potential customer. So how do you build a great brand, one that delivers results? First, you need to become a resource that people like, know and trust. Post articles as a thought leader. Give a talk as […]
The post 5 Ways to Create a Personal Brand that Works 24/7 appeared first on Fast Marketing Minute.
Consumers want to buy from a brand they like, know and trust. And now more than ever, we live in a society that thrives on connection and personalization, so give it to them. Get people to like you through having a strong brand and a product or service you can stand behind. A great company […]
The post How to Make LKT the Center of Your Brand appeared first on Fast Marketing Minute.
Want a list of marketing ideas that won’t break the bank this month? Use national days, weeks and months to rev up your small business and brand, and get a jump start on your promotions calendar for 2020. Here are two websites to check out. NationalDayCalendar.com and NationalToday.com. One thing, you probably missed National Kick […]
The post Promote Your Brand with Offbeat Holidays appeared first on Fast Marketing Minute.
Is Facebook losing steam? That’s a yes in my book, but just the opposite is true for its sister company Instagram. Recent reports show Instagram with over 1 billion monthly active users and a half of billion daily users. More businesses than ever are flocking to the platform to promote their products and services, and […]
The post 3 Instagram Hacks to Grow Your Business and Brand appeared first on Fast Marketing Minute.
Today we’re going to talk about your LinkedIn profile. Think of it like your professional calling card, not just for now, but for the future – and your future self. It’s a great PR and marketing platform to showcase your experience and leadership in a particular industry, as well as give a glimpse of your […]
The post 4 Fast Tips for a Better LinkedIn Profile appeared first on Fast Marketing Minute.
I love the phrase, you are brand wherever you go, because it’s truer than ever, especially if you’re a small business owner or entrepreneur looking to grow your business. Your brand story tells it all. So, be sure that you know it inside and out. What makes you different? How did you get to where […]
The post Create Your Own Brand Story appeared first on Fast Marketing Minute.
Have you noticed certain people seem to have a special aura about them? They have an unmistakable impression of confidence, poise and self-awareness, and what’s more, it’s infectious. You may think that Executive Presence is a trait that you’re either born with…or born without. I think you can cultivate an Executive Presence with practice. Here’s […]
The post 3 Ways to Skyrocket Your Executive Presence appeared first on Fast Marketing Minute.
Let’s face it. Social media posts can get boring if you don’t put a little zip in them. Zip for social media can mean creating graphics, adding video, and changing things up, often. One tool I love to create social media graphics with is Canva.
The post 7 Social Media Graphics Tools to Boost Your Creativity appeared first on Fast Marketing Minute.
Usually, If you feel uninspired about how your business looks and feels, or you’re lightyears ahead of your current website, it may be time for a change.
The post When’s a Good time to Rebrand? appeared first on Fast Marketing Minute.
Looking for some creative inspiration? Start a swipe file. You may have one already, but call it something else. It’s a folder – usually on your computer – where you save items to look at later.
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