The Profitable Health Coach: Recent Episodes
Laurie Mallon
The show where we’re all about creating a sustainable, enjoyable, and profitable online coaching business that gives you the freedom and flexibility you want. You'll hear about strategies, systems, and solutions from experts and fellow coaches who’ve created the business of their dreams, providing amazing transformations and connecting with clients across the globe. You’ll also get advice from top experts and learn how to get started without the technical overwhelm!
In this episode, I sit down with the Chief Treble Maker, Takenya Battle, who is a singer, voice instructor, composer, and entrepreneur to talk about how to use your voice literally, and figuratively, to your best advantage in your business.
In this episode, I chat with Chrissy Wiginton, who is a nonfiction publishing strategist for entrepreneurs. Chrissy works with her clients to create publishing strategies that are based on their goals and determine the best publishing path for their project, whether it be self-publishing, traditional publishing, or something else .
Chrissy has been working in traditional publishing for 15 years and has seen so many book proposals sent in that weren't a good fit for her publishing house but no way to provide these would-be authors understand what kind of publishing route would be best for their project. She provides the guidance and resources to help authors get their material to the right people so that their project can be successful.
In this episode I sit down with Certified Canva expert Brenda Cadman, to talk about the benefits (and potential pitfalls) of using a DIY graphic design tool as a solopreneur.
With over 20 years of experience in creating branded marketing assets for her clients (and herself!) Brenda knows the ins and outs of Canva, how to use it most effectively, and what to avoid when using it for your business.
She's one of only 25 verified global Canva Experts worldwide (at the time of recording) she’s taught thousands of small business owners how to use Canva more effectively and efficiently.
In particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva, and more time doing what they love.
In this episode I sit down with Facebook Ads expert Stacy Reed, to chat about the marketing foundation you need to have when it comes time to scale your business with Facebook ads and paid traffic campaigns.
She clearly breaks down a process that often overwhelms entrepreneurs into a step-by-step strategy that makes it easy for business owners at all levels to understand. She shares her top tips and actionable steps that you can use right away!
In this episode I'm chatting with Life and Career Coach, Lisa Robles, the CEO of Lisa Robles Coaching. Lisa specializes in helping women lean in to their natural strengths, grow as leaders, and live their lives with ease, joy, and flow.
Lisa is a Certified Life Coach, a Marine Corps veteran, a wife, a mother of 3, and a grandmother of 2. Her passion to help more women advance in their career and businesses while raising a family was born out of the struggles and difficulty she faced as she tried to balance work and home herself.
Along the way Lisa figured out two things:
1. You don’t need to work 'like a man' to advance in the business world (as an employee or an entrepreneur!)
2. The world, including the corporate workplace, is a better place when people lean into their own innate and personal communication styles.
She now uses the DISC assessment tool to help her clients tap in to what comes naturally to them to connect with everyone around them - including their coworkers, clients, team members, friends, and family.
Listen in as we talk about how learning the style that comes naturally to you can help you grow and connect with those around you with ease.
In this episode, NWC board Certified Master Health Coach Annette Smotherman shares how she went from spinning her wheels using methods that just weren't working for her to getting 4 new clients that had great results and gave her the traction she needed to grow her business.
In this episode I'm sitting down with online trainer, Heather Nasella, and she's sharing her experience following the F.O.C.U.S. Method to give her business a boost and bring in 9 new clients right before the holidays!
In this episode I chat with Natalie Bullen, a wealth and money mindset coach.
As the owner of Unapologetic Wealth, she teaches financial empowerment, money mindset, and sales training for female service based entrepreneurs, especially BIPOC women, so they can step into the wealth they deserve and desire.
An anti-hustle and pro-abundance coach, she shuns traditional personal finance values rooted in shame, guilt and fear and encourages followers to dream bigger, increase their prices and magnify their gifts.
Episode 3: Behind the Scenes of a 10k Launch with Toke Adeyemo
In this episode I'm going behind the scenes with Body Confidence Coach, Toke Adeyemo. A busy wife, mom, and ER nurse, Toke runs a program to help women boost their confidence and feel amazing in their own skin. In March 2021 Toke successfully ran her first $10k launch and she walks us through the process, showing us firsthand what goes into pulling it off (Hint: she didn't do it alone!)This is a great episode if you have been struggling to see consistent profits in your business and want to know what it takes to hit 5-figure months as a health coach.
Episode 5 - Podcasting to Grow Your Online Business
In this episode, I chat with Raphie Wagner, a podcast coach and expert, about how creating a podcast to attract and connect with your community can be a great marketing strategy for any online business. We talk about what you need to know to get started, what to avoid on your podcasting journey, and how you can streamline your marketing strategy by creating multiple pieces of content for several platforms from just one podcast episode!
Episode 6 - Starting a Podcast: From Lost to Launched in 30 Days
In this episode I'm diving into the process of starting a podcast with Kristin Quiroz Bayona, podcast expert, and creator of The Podcast Accelerator, a step-by-step course designed to fast track your podcast launch in just 30 days!Here's what we're covering in the episode: Why business owners are flocking to podcasting (hint: it's a client-magnet)How you can save HOURS each week by repurposing your episodes to create all of your marketing content - from social media to emails. The pitfalls many podcasters when getting started (and how you can totally avoid them) I'll also share how I used Kristin's strategies in The Podcast Accelerator in my own business and doubled my client list. I turned to podcasting as a way to avoid blogging (anyone else hate writing??) and once I'd launched the podcast had me booked solid with new clients!If you're considering adding podcasting to your marketing strategy but have been confused or overwhelmed by the process, check out this episode!
Episode 2: Elevate to Expert Level by Writing a Book with Kathy Davis
In this episode I chat with Kathy Davis, owner of VegInspired.com on how putting out a cookbook helped elevate her brand and grow her business. She's a whole foods, plant-based lifestyle coach and her program, Eat More Plants, helps her clients adopt a WFPB lifestyle with support in meal planning, habits, and mindset. She recently published her first cookbook, 30-Minute Whole-Food, Plant-Based Cookbook, while also launching her first coaching program AND oh yeah... traveling around the country in an RV with her husband and 3 cats. (She also happens to be my friend and business accountability partner, so we had a lot of fun on this call!)Kathy shares what went into creating a cookbook; the process, the struggle, and the reward of bringing this creation to life! Lots of great tips on using (and reusing!) your content to grow your brand!
Episode 4: How to Streamline Your Coaching Business with the CEO of YourCoach - Marina Borukhovich
In this episode I'm chatting with Marina Borukhovich, health coach, CEO and co-founder of YourCoach. Marina shares her own health journey and how it led to her starting her own health coaching business. The app was originally designed to help her communicate with her own coaching clients, but Marina realized that this solution could help coaches worldwide. Since that its initial design in 2017, it has become a sleek, easy-to-use, and budget-friendly way to streamline an online health coaching business.
Episode 7: The 2-Phase Program Model for Consistent Cash Flow
In this episode I’m chatting with Benny Gallo, a women’s health coach, to talk about how she works with clients one on one to help them change the way they look at food and how she’s able to provide month-to-month support after her initial coaching program ends, providing her with predictable monthly revenueHere’s what we’re covering in the episode:How she got started as a health coach by sharing what she was good atHow she turned her passion into a sustainable businessThe mistakes Benny made in her own business (it’s so common – most coaches do this!) and what she wished she’d done instead!If you’ve been running a 3- or 6-month coaching program and haven’t yet added a recurring revenue stream to your business, check out this episode!
Episode 15: Get More Clients TODAY Using the 5-Step F.O.C.U.S. Method In this episode I walk through the simple 5-step method I used to get my first clients (and quickly make my first $1000!). I've refined the process and now I teach it to my own clients. I'm walking you through the 5 step method I used to get my first clients and it's what I teach my own clients who are just getting started! It's perfect for getting your first clients or any time you need to quickly grow your paying client roster!The 5-step method is called F.O.C.U.S. and it looks like this:Step 1: F- Foundation: Find out what to do to prepare your business officially, legally and financially BEFORE working with clients! Step 2: O- Offer: Create a short-term coaching framework (I called mine a Jumpstart!) you can use to attract the attention of a few clients in a demographic of your choice who want a specific outcome Step 3: C - Collect No's: Put your offer in front of people and make the ask! Set a goal for the number of no's you want to collect, knowing you'll also get some 'yes'es along the way!Step 4: Overdeliver, underpromise: Surprise and delight your new clients by giving them more than they expected, making their coaching experience with you something they'll want to rave about!Step 5: Social Proof: Collect amazing testimonials that you can then use to get more clients! Don't be fooled! It seems too easy to work but that's the beauty of it! I dare you to try this in your own business and see what happens!
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Episode 11: 9 Ways to Build Your Most Important Business Asset - Your Network!
Relationship building has the absolute highest ROI when it comes to growing your business. Having a solid list of personal connections that are either potential clients or referral partners (if they aren’t your ICA) that can refer clients to you is one of the best assets your business can have! Listen to this episode to get my top 9 tips for creating and nurturing your network.
Episode 13: Bootstrap Your Business with These 7 Free (or low cost) Tools!
Whoever said "You've got to spend money to make money" didn't run an online business in the year 2021! It's possible to start generating revenue with an absolute minimal investment in business tools that allow you to book clients, deliver programs, and market your services! In this binge-friendly episode I list my top 7 free (or super low cost!) tools that you can use to start your business if you're in the early days and still bootstrapping it!
Episode 8: Using a 12 Week Plans to Set and Reach Your Goals!
Too many of us have been taught to focus on yearly goals but there's a strategy that's SO MUCH more effective... and when I put it into practice I ended up increasing my income by 5x! (Yes, you read that right!!) The 12 Week Year is a system created by Brian Moran that outlines exactly how to set and achieve your goals in just 12 weeks. In this episode I share how I used it to explode my business, how my accountability partner got similar results, and how to get started using it in your own business!
Episode 10: 10 Things You Absolutely Need to Know About Your Ideal Client
In this episode I'm listing the 10 things you need to know about your ideal client to have a profitable and sustainable health coaching business. Become besties with your ICA, find out these 10 things and you'll fast track trust building and speed up your sales cycle!
Episode 1: Welcome to The Profitable Health Coach
Welcome to the Profitable Health Coach podcast! I am your host, Laurie Mallon. I’m an ACE certified personal trainer, a former womens' health coach, and a certified yoga instructor. This episode is really the origin story for The Profitable Health Coach - how it all started, how it’s going and how it ended up as a podcast...Here at the The Profitable Health Coach we’re not just talking to coaches. I know it’s in the name but really anyone who runs an online wellness business will be able to benefit from the podcast!
Episode 17: The 3-Part Accountability Framework That Can Transform Your Business
Accountability is one of the core pillars of a sustainable and profitable business. It's what helps you track your progress and reach the goals that you set! It's also a huge part of the goal setting program that I used to 5x my business in the last 18 months, so you had better believe there would be an episode that was dedicated JUST to accountability!I'll cover the 3 ways that you can leverage the power of accountability to set and smash your personal and business goals!
Episode 16: The 4 Pillars of a Profitable & Sustainable Online Health Coaching Business!
When I was creating my own health coaching business and signature program, Results Without Restriction, I totally took the long way to success I made all the mistakes and spent way too much on tasks that really didn’t move my business forward. Once I got to a really comfortable place with my business where it was profitable and sustainable (I literally 5x'd my income in just over a year!) I realized that my fastest growth was because I’d eliminated a lot of unnecessary noise and that my success was actually a result of specific activities I had become very intentional about doing.I looked closer and I realized that these activities fell into 4 categories - just 4! Everything else I’d spent time on was a distraction and moved me away from my goal, not closer!So this episode is about the 4 pillars that I discovered were really all you needed to have a successful, profitable, and sustainable business.
Episode 9: 11 Mistakes I Made When Starting My Online Health Coaching Business
When I was first starting out I made alllllll the mistakes! I was literally starting from scratch in the online business world and I didn't have a sales or marketing background (I was a corporate software engineer, hello!). There was a lot of trial and error (mostly error!) in my journey but I finally figured out how to get my business up and running and making money. I hope this list helps you avoid some of the mistakes I made!
Episode 12: The 8 Steps to Creating a Strategic Content Marketing Plan
Struggling to create a content marketing plan that attracts clients, builds trusts, or engages your readers? Feeling disorganized with your posts and emails and not really sure where you're leading your audience? Use my 15-minute (srsly!) 8 Step Marketing Content Creation plan to map out the next 12 weeks of your content and watch your audience, email list, and client roster grow!
Episode 14: The 6 Levels of Building a Profitable and Sustainable Business
Did you know that where you are in your business actually determines the best strategy for growth? What works for a newer coach is not as effective for seasoned coaches who are ready to move to the next level! Join me for this episode where I share the milestones that indicate each level, what's holding you back, and what your next goal should be in order to continue to grow your business!
Accountability is one of the core pillars of a sustainable and profitable business. It's what helps you track your progress and reach the goals that you set! It's also a huge part of the goal setting program that I used to 5x my business in the last 18 months, so you had better believe there would be an episode that was dedicated JUST to accountability!
I'll cover the 3 ways that you can leverage the power of accountability to set and smash your personal and business goals!
When I was creating my own health coaching business and signature program, Results Without Restriction, I totally took the long way to success I made all the mistakes and spent way too much on tasks that really didn’t move my business forward. Once I got to a really comfortable place with my business where it was profitable and sustainable (I literally 5x'd my income in just over a year!) I realized that my fastest growth was because I’d eliminated a lot of unnecessary noise and that my success was actually a result of specific activities I had become very intentional about doing.
I looked closer and I realized that these activities fell into 4 categories - just 4! Everything else I’d spent time on was a distraction and moved me away from my goal, not closer!
So this episode is about the 4 pillars that I discovered were really all you needed to have a successful, profitable, and sustainable business.
In this episode I walk through the simple 5-step method I used to get my first clients (and quickly make my first $1000!). I've refined the process and now I teach it to my own clients.
y I'm walking you through the 5 step method I used to get my first clients and it's what I teach my own clients who are just getting started! It's perfect for getting your first clients or any time you need to quickly grow your paying client roster!
The 5-step method is called F.O.C.U.S. and it looks like this:
Step 1: F- Foundation: Find out what to do to prepare your business officially, legally and financially BEFORE working with clients!
Step 2: O- Offer: Create a short-term coaching framework (I called mine a Jumpstart!) you can use to attract the attention of a few clients in a demographic of your choice who want a specific outcome
Step 3: C - Collect No's: Put your offer in front of people and make the ask! Set a goal for the number of no's you want to collect, knowing you'll also get some 'yes'es along the way!
Step 4: Overdeliver, underpromise: Surprise and delight your new clients by giving them more than they expected, making their coaching experience with you something they'll want to rave about!
Step 5: Social Proof: Collect amazing testimonials that you can then use to get more clients!
Don't be fooled! It seems too easy to work but that's the beauty of it! I dare you to try this in your own business and see what happens!
Did you know that where you are in your business actually determines the best strategy for growth? What works for a newer coach is not as effective for seasoned coaches who are ready to move to the next level! Join me for this episode where I share the milestones that indicate each level, what's holding you back, and what your next goal should be in order to continue to grow your business!
Whoever said "You've got to spend money to make money" didn't run an online business in the year 2021! It's possible to start generating revenue with an absolute minimal investment in business tools that allow you to book clients, deliver programs, and market your services!
In this binge-friendly episode I list my top 7 free (or super low cost!) tools that you can use to start your business if you're in the early days and still bootstrapping it!
Struggling to create a content marketing plan that attracts clients, builds trusts, or engages your readers? Feeling disorganized with your posts and emails and not really sure where you're leading your audience?
Use my 15-minute (srsly!) 8 Step Marketing Content Creation plan to map out the next 12 weeks of your content and watch your audience, email list, and client roster grow!
Relationship building has the absolute highest ROI when it comes to growing your business. Having a solid list of personal connections that are either potential clients or referral partners (if they aren’t your ICA) that can refer clients to you is one of the best assets your business can have! Listen to this episode to get my top 9 tips for creating and nurturing your network.
In this episode I'm listing the 10 things you need to know about your ideal client to have a profitable and sustainable health coaching business. Become besties with your ICA, find out these 10 things and you'll fast track trust building and speed up your sales cycle!
When I was first starting out I made alllllll the mistakes! I was literally starting from scratch in the online business world and I didn't have a sales or marketing background (I was a corporate software engineer, hello!). There was a lot of trial and error (mostly error!) in my journey but I finally figured out how to get my business up and running and making money. I hope this list helps you avoid some of the mistakes I made!
Too many of us have been taught to focus on yearly goals but there's a strategy that's SO MUCH more effective... and when I put it into practice I ended up increasing my income by 5x! (Yes, you read that right!!)
The 12 Week Year is a system created by Brian Moran that outlines exactly how to set and achieve your goals in just 12 weeks. In this episode I share how I used it to explode my business, how my accountability partner got similar results, and how to get started using it in your own business!
In this episode I’m chatting with Benny Gallo, a women’s health coach, to talk about how she works with clients one on one to help them change the way they look at food and how she’s able to provide month-to-month support after her initial coaching program ends, providing her with predictable monthly revenue
Here’s what we’re covering in the episode:
- How she got started as a health coach by sharing what she was good at
- How she turned her passion into a sustainable business
- The mistakes Benny made in her own business (it’s so common – most coaches do this!) and what she wished she’d done instead!
If you’ve been running a 3- or 6-month coaching program and haven’t yet added a recurring revenue stream to your business, check out this episode!
In this episode I'm diving into the process of starting a podcast with Kristin Quiroz Bayona, podcast expert, and creator of The Podcast Accelerator, a step-by-step course designed to fast track your podcast launch in just 30 days!
Here's what we're covering in the episode:
- Why business owners are flocking to podcasting (hint: it's a client-magnet)
- How you can save HOURS each week by repurposing your episodes to create all of your marketing content - from social media to emails
- The pitfalls many podcasters when getting started (and how you can totally avoid them)
I'll also share how I used Kristin's strategies in The Podcast Accelerator in my own business and doubled my client list. I turned to podcasting as a way to avoid blogging (anyone else hate writing??) and once I'd launched the podcast had me booked solid with new clients!
If you're considering adding podcasting to your marketing strategy but have been confused or overwhelmed by the process, check out this episode!
In this episode, I chat with Raphie Wagner, a podcast coach and expert, about how creating a podcast to attract and connect with your community can be a great marketing strategy for any online business.
We talk about what you need to know to get started, what to avoid on your podcasting journey, and how you can streamline your marketing strategy by creating multiple pieces of content for several platforms from just one podcast episode!
In this episode I'm going behind the scenes with Body Confidence Coach, Toke Adeyemo. A busy wife, mom, and ER nurse, Toke runs a program to help women boost their confidence and feel amazing in their own skin.
In March 2021 Toke successfully ran her first $10k launch and she walks us through the process, showing us firsthand what goes into pulling it off (Hint: she didn't do it alone!)This is a great episode if you have been struggling to see consistent profits in your business and want to know what it takes to hit 5-figure months as a health coach.
In this episode I chat with Kathy Davis, owner of VegInspired.com on how putting out a cookbook helped elevate her brand and grow her business. She's a whole foods, plant-based lifestyle coach and her program, Eat More Plants, helps her clients adopt a WFPB lifestyle with support in meal planning, habits, and mindset.
She recently published her first cookbook, 30-Minute Whole-Food, Plant-Based Cookbook, while also launching her first coaching program AND oh yeah... traveling around the country in an RV with her husband and 3 cats.
(She also happens to be my friend and business accountability partner, so we had a lot of fun on this call!)
Kathy shares what went into creating a cookbook; the process, the struggle, and the reward of bringing this creation to life! Lots of great tips on using (and reusing!) your content to grow your brand!
Welcome to the Profitable Health Coach podcast! I am your host, Laurie Mallon. I’m an ACE certified personal trainer, a former womens' health coach, and a certified yoga instructor.
This episode is really the origin story for The Profitable Health Coach - how it all started, how it’s going and how it ended up as a podcast...
Here at the The Profitable Health Coach we’re not just talking to coaches. I know it’s in the name but really anyone who runs an online wellness business will be able to benefit from the podcast!